The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Midlands region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 29 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Dec 2014
Same period 2013 Same period 2012
Advertising
Rank 22 23 -
Rank change year-on-year
+1 -
Permanent jobs citing Advertising 9 1 0
As % of all permanent IT jobs located in the Midlands 6.34% 0.50% -
As % of the General category 10.00% 1.10% -
Number of salaries quoted 7 0 0
Average salary £37,500 - -
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Midlands region.

General Category
Midlands
Permanent IT job ads with a match in the
General category
90 91 84
As % of all permanent IT jobs located in the Midlands 63.38% 45.73% 35.90%
Number of salaries quoted 51 65 70
Average salary £37,500 £50,000 £52,500
Average salary % change year-on-year
-25.00% -4.76%
90% offered a salary of more than £27,500 £35,000 £41,000
10% offered a salary of more than £60,000 £65,000 £85,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Advertising
Jobs Demand Trend in the Midlands

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the Midlands region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in the Midlands

Advertising
Salary Trend in the Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Midlands region.

Advertising Salary Trend in the Midlands

Advertising
Top 30 Related IT Skills in the Midlands

For the 6 months to 29 December 2014, IT jobs across the Midlands region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 7 (77.78%) HTML
1 7 (77.78%) JavaScript
1 7 (77.78%) PHP
1 7 (77.78%) CSS
1 7 (77.78%) Workflow
1 7 (77.78%) jQuery
2 6 (66.67%) Marketing
3 5 (55.56%) Web Development
3 5 (55.56%) Degree
3 5 (55.56%) Photography
3 5 (55.56%) CMS
3 5 (55.56%) InDesign
3 5 (55.56%) Web Design
3 5 (55.56%) Umbraco
3 5 (55.56%) WordPress
3 5 (55.56%) Magento
3 5 (55.56%) Photoshop
3 5 (55.56%) Flash
3 5 (55.56%) E-Commerce
3 5 (55.56%) Dreamweaver
3 5 (55.56%) Adobe
3 5 (55.56%) SEO
3 5 (55.56%) Social Media
3 5 (55.56%) Content Management
3 5 (55.56%) Statistics
3 5 (55.56%) Analytics
3 5 (55.56%) User Experience
4 2 (22.22%) Underscore.js
4 2 (22.22%) Backbone.js
4 2 (22.22%) MVC

Advertising
Top Related IT Skills in the Midlands by Category

For the 6 months to 29 December 2014, IT jobs across the Midlands region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 5 (55.56%) CMS
1 5 (55.56%) Umbraco
1 5 (55.56%) WordPress
2 1 (11.11%) Drupal
Applications
1 5 (55.56%) Photoshop
1 5 (55.56%) InDesign
Business Applications
1 5 (55.56%) Magento
Database & Business Intelligence
1 1 (11.11%) MySQL
Development Applications
1 5 (55.56%) Dreamweaver
General
1 6 (66.67%) Marketing
Job Titles
1 2 (22.22%) Developer
1 2 (22.22%) Account Manager
2 1 (11.11%) Senior Developer
2 1 (11.11%) PHP Developer
2 1 (11.11%) Front-End Developer
2 1 (11.11%) Senior Front-End Developer
2 1 (11.11%) PHP MySQL Developer
Libraries, Frameworks & Software Standards
1 7 (77.78%) HTML
1 7 (77.78%) CSS
1 7 (77.78%) jQuery
2 5 (55.56%) Flash
3 2 (22.22%) Backbone.js
3 2 (22.22%) Underscore.js
4 1 (11.11%) ASP.NET Web Forms
4 1 (11.11%) Ajax
4 1 (11.11%) JSON
4 1 (11.11%) RESTful
4 1 (11.11%) Smarty
4 1 (11.11%) HTML5
4 1 (11.11%) Yii
4 1 (11.11%) Razor View Engine
4 1 (11.11%) Web Services
4 1 (11.11%) .NET
4 1 (11.11%) ASP.NET
Miscellaneous
1 5 (55.56%) Statistics
1 5 (55.56%) Photography
1 5 (55.56%) Social Media
1 5 (55.56%) User Experience
Processes & Methodologies
1 7 (77.78%) Workflow
2 5 (55.56%) Web Design
2 5 (55.56%) Content Management
2 5 (55.56%) Web Development
2 5 (55.56%) E-Commerce
2 5 (55.56%) SEO
2 5 (55.56%) Analytics
3 2 (22.22%) MVC
3 2 (22.22%) OOP
3 2 (22.22%) OO
4 1 (11.11%) Responsive Web Design
Programming Languages
1 7 (77.78%) JavaScript
1 7 (77.78%) PHP
Qualifications
1 5 (55.56%) Degree
Vendors
1 5 (55.56%) Adobe