The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 30 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
30 Apr 2016
Same period 2015 Same period 2014
Online Marketing
Rank 223 249 189
Rank change year-on-year
+26 -60
Permanent jobs citing Online Marketing 9 9 79
As % of all permanent IT jobs located in the North West 0.16% 0.14% 1.12%
As % of the Processes & Methodologies category 0.18% 0.16% 1.31%
Number of salaries quoted 7 3 52
Average salary £35,000 £20,000 £29,000
Average salary % change year-on-year
+75.00% -31.03%
90% offered a salary of more than £21,500 £18,400 £24,000
10% offered a salary of more than £43,000 £26,400 £37,500
UK excluding London average salary £34,250 £25,000 £32,500
% change year-on-year
+37.00% -23.07%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
4914 5674 6048
As % of all permanent IT jobs located in the North West 86.62% 87.36% 85.74%
Number of salaries quoted 4141 4513 4885
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £60,000 £56,000 £57,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 30 April 2016.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 30 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire +25 3 £23,000 +27.77% 2
Manchester 0 3 £21,500 -10.41% 1
Lancashire +4 2 £35,000 -
Merseyside - 1 £40,000 -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 30 April 2016, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 27 (100.00%) Marketing
2 17 (62.96%) Degree
3 13 (48.15%) SEO
4 12 (44.44%) Analytical Skills
5 11 (40.74%) Social Media
5 11 (40.74%) HTML
6 9 (33.33%) .NET
6 9 (33.33%) ASP.NET
6 9 (33.33%) CSS
6 9 (33.33%) CRM
6 9 (33.33%) Digital Marketing
6 9 (33.33%) jQuery
7 8 (29.63%) Pay per click
7 8 (29.63%) Kanban
7 8 (29.63%) Agile Software Development
7 8 (29.63%) C#
7 8 (29.63%) SQL Server
8 7 (25.93%) Web Development
9 6 (22.22%) JavaScript
9 6 (22.22%) E-Commerce
9 6 (22.22%) Finance
9 6 (22.22%) Analytics
10 5 (18.52%) iPad
11 4 (14.81%) Google
11 4 (14.81%) Google Analytics
11 4 (14.81%) Email Marketing
11 4 (14.81%) CMS
11 4 (14.81%) B2B
11 4 (14.81%) Link Building
11 4 (14.81%) User Experience

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 30 April 2016, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (14.81%) CMS
2 2 (7.41%) SharePoint
2 2 (7.41%) Umbraco
Applications
1 3 (11.11%) Spreadsheet
2 2 (7.41%) Adobe Illustrator
2 2 (7.41%) Photoshop
3 1 (3.70%) MS Excel
Business Applications
1 1 (3.70%) Magento
1 1 (3.70%) WebTrends
Cloud Services
1 4 (14.81%) Google Analytics
2 2 (7.41%) AdWords
2 2 (7.41%) GitHub
2 2 (7.41%) Trello
Communications & Networking
1 1 (3.70%) FTP
Database & Business Intelligence
1 8 (29.63%) SQL Server
General
1 27 (100.00%) Marketing
2 6 (22.22%) Finance
3 1 (3.70%) Advertising
3 1 (3.70%) Brand Awareness
3 1 (3.70%) Multimedia
Job Titles
1 9 (33.33%) Developer
2 8 (29.63%) .NET Developer
2 8 (29.63%) ASP.NET Developer
2 8 (29.63%) C# .NET Developer
2 8 (29.63%) C# ASP.NET Developer
2 8 (29.63%) C# Developer
3 5 (18.52%) .NET Programmer
3 5 (18.52%) ASP.NET Programmer
3 5 (18.52%) C# Programmer
3 5 (18.52%) Programmer
3 5 (18.52%) SQL Developer
3 5 (18.52%) SQL Programmer
3 5 (18.52%) SQL Server Developer
4 3 (11.11%) Account Manager
4 3 (11.11%) Marketing Assistant
5 2 (7.41%) Designer
5 2 (7.41%) Digital Account Manager
5 2 (7.41%) Digital Designer
5 2 (7.41%) Head of SEO
5 2 (7.41%) User Experience Consultant
Libraries, Frameworks & Software Standards
1 11 (40.74%) HTML
2 9 (33.33%) .NET
2 9 (33.33%) ASP.NET
2 9 (33.33%) CSS
2 9 (33.33%) jQuery
3 1 (3.70%) LESS
3 1 (3.70%) Sass
3 1 (3.70%) XHTML
Miscellaneous
1 12 (44.44%) Analytical Skills
2 11 (40.74%) Social Media
3 5 (18.52%) iPad
4 4 (14.81%) User Experience
5 2 (7.41%) Psychology
6 1 (3.70%) Computer Science
6 1 (3.70%) W3C
Processes & Methodologies
1 13 (48.15%) SEO
2 9 (33.33%) CRM
2 9 (33.33%) Digital Marketing
3 8 (29.63%) Agile Software Development
3 8 (29.63%) Kanban
3 8 (29.63%) Pay per click
4 7 (25.93%) Web Development
5 6 (22.22%) Analytics
5 6 (22.22%) E-Commerce
6 4 (14.81%) B2B
6 4 (14.81%) Email Marketing
6 4 (14.81%) Link Building
7 3 (11.11%) Front End Development
7 3 (11.11%) Marketing Strategy
8 2 (7.41%) B2C
8 2 (7.41%) Business Analysis
8 2 (7.41%) Content Management
8 2 (7.41%) Multivariate Testing
8 2 (7.41%) Presales
8 2 (7.41%) Responsive Web Design
Programming Languages
1 8 (29.63%) C#
2 6 (22.22%) JavaScript
3 1 (3.70%) PHP
Qualifications
1 17 (62.96%) Degree
2 1 (3.70%) MBA
Vendors
1 4 (14.81%) Google
2 2 (7.41%) EPiServer
2 2 (7.41%) Optimizely
3 1 (3.70%) Microsoft
3 1 (3.70%) Omniture
Chester, Cheshire
Circle Recruitment
Salary: £36000 per annum
Posted: 3 days ago
Manchester, Lancashire
WestPoint Recruitment
Salary: £25000 - £35000 per annum
Posted: 5 days ago
Cheshire
Exposed Solutions
Salary: £30000 - £60000 per annum
Posted: 6 days ago