The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 22 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Sep 2014
Same period 2013 Same period 2012
Online Marketing
Rank 202 235 209
Rank change year-on-year
+33 -26
Permanent jobs citing Online Marketing 60 13 51
As % of all permanent IT jobs located in the North West 0.81% 0.19% 0.69%
As % of the Processes & Methodologies category 0.97% 0.24% 0.87%
Number of salaries quoted 13 12 48
Average salary £27,000 £23,750 £27,500
Average salary % change year-on-year
+13.68% -13.63%
90% offered a salary of more than £22,600 £15,750 £22,500
10% offered a salary of more than £55,000 £39,350 £37,500
UK excluding London average salary £32,500 £30,000 £27,000
% change year-on-year
+8.33% +11.11%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6197 5414 5838
As % of all permanent IT jobs located in the North West 83.87% 79.30% 79.05%
Number of salaries quoted 5042 4584 5021
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 22 September 2014.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 22 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +35 52 £25,500 -18.40% 3
Lancashire -1 4 £40,000 +158.06% 1
Merseyside - 2 £25,000 - 1
Cheshire - 2 - -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 22 September 2014, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 153 (100.00%) Marketing
2 83 (54.25%) SEO
3 74 (48.37%) Analytics
4 71 (46.41%) Pay per click
5 67 (43.79%) E-Commerce
6 52 (33.99%) Retail
7 47 (30.72%) Digital Marketing
8 36 (23.53%) Social Media
9 33 (21.57%) Google
9 33 (21.57%) HTML
10 32 (20.92%) CMS
11 31 (20.26%) CSS
11 31 (20.26%) Degree
12 28 (18.30%) JavaScript
12 28 (18.30%) Finance
13 27 (17.65%) Advertising
13 27 (17.65%) Web Design
13 27 (17.65%) Magento
14 23 (15.03%) Content Management
14 23 (15.03%) Analytical Skills
15 22 (14.38%) Campaign Management
15 22 (14.38%) Web Analytics
16 21 (13.73%) CRM
16 21 (13.73%) Project Management
17 20 (13.07%) Google Analytics
18 18 (11.76%) Customer Engagement
18 18 (11.76%) Enterprise Content Management
18 18 (11.76%) Strategic Planning
18 18 (11.76%) B2C
18 18 (11.76%) Facebook

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 22 September 2014, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 32 (20.92%) CMS
2 10 (6.54%) WordPress
3 5 (3.27%) Drupal
Applications
1 11 (7.19%) FastStats
2 4 (2.61%) MS Excel
3 2 (1.31%) Photoshop
3 2 (1.31%) MS Office
3 2 (1.31%) Adobe Illustrator
Business Applications
1 27 (17.65%) Magento
2 20 (13.07%) Google Analytics
Cloud Services
1 4 (2.61%) MailChimp
1 4 (2.61%) Responsys
Communications & Networking
1 11 (7.19%) SMS
2 2 (1.31%) Internet
3 1 (0.65%) FTP
Database & Business Intelligence
1 11 (7.19%) MySQL
2 6 (3.92%) SQL Server
Development Applications
1 11 (7.19%) Git (software)
2 9 (5.88%) Subversion
3 2 (1.31%) Dreamweaver
4 1 (0.65%) FrontPage
General
1 153 (100.00%) Marketing
2 52 (33.99%) Retail
3 28 (18.30%) Finance
4 27 (17.65%) Advertising
5 7 (4.58%) Russian Language
6 6 (3.92%) Swedish Language
7 5 (3.27%) Games
8 2 (1.31%) Telecoms
9 1 (0.65%) Automotive
9 1 (0.65%) Law
9 1 (0.65%) Legal
9 1 (0.65%) Banking
9 1 (0.65%) Multimedia
9 1 (0.65%) German Language
Job Titles
1 23 (15.03%) Developer
2 18 (11.76%) E-Commerce Manager
3 17 (11.11%) Marketing Manager
4 16 (10.46%) SEO Executive
5 11 (7.19%) CRM Manager
5 11 (7.19%) Web Developer
5 11 (7.19%) PHP Developer
6 10 (6.54%) Online Marketing Manager
7 8 (5.23%) PHP MySQL Developer
7 8 (5.23%) MySQL Developer
7 8 (5.23%) PHP Web Developer
8 7 (4.58%) Digital Marketing Manager
9 6 (3.92%) Magento Developer
10 5 (3.27%) PPC Executive
10 5 (3.27%) Consultant
10 5 (3.27%) Account Manager
10 5 (3.27%) Senior Developer
10 5 (3.27%) Senior C# Developer
10 5 (3.27%) C# Developer
10 5 (3.27%) PPC Specialist
Libraries, Frameworks & Software Standards
1 33 (21.57%) HTML
2 31 (20.26%) CSS
3 13 (8.50%) XHTML
4 11 (7.19%) XML
4 11 (7.19%) LAMP
5 10 (6.54%) jQuery
6 9 (5.88%) JSON
6 9 (5.88%) REST
7 6 (3.92%) .NET
8 5 (3.27%) CSS3
8 5 (3.27%) ASP.NET
8 5 (3.27%) Ajax
8 5 (3.27%) HTML5
9 2 (1.31%) DHTML
Miscellaneous
1 36 (23.53%) Social Media
2 23 (15.03%) Analytical Skills
3 16 (10.46%) Digital Media
4 7 (4.58%) Copywriting
4 7 (4.58%) Blog
5 4 (2.61%) User Experience
6 2 (1.31%) Management Information System
7 1 (0.65%) Mobile App
7 1 (0.65%) Social Network
7 1 (0.65%) Graphic Design
Operating Systems
1 10 (6.54%) Linux
2 1 (0.65%) Debian
2 1 (0.65%) Windows
2 1 (0.65%) Ubuntu
2 1 (0.65%) CentOS
Processes & Methodologies
1 83 (54.25%) SEO
2 74 (48.37%) Analytics
3 71 (46.41%) Pay per click
4 67 (43.79%) E-Commerce
5 47 (30.72%) Digital Marketing
6 27 (17.65%) Web Design
7 23 (15.03%) Content Management
8 22 (14.38%) Campaign Management
8 22 (14.38%) Web Analytics
9 21 (13.73%) CRM
9 21 (13.73%) Project Management
10 18 (11.76%) Customer Engagement
10 18 (11.76%) Enterprise Content Management
10 18 (11.76%) Strategic Planning
10 18 (11.76%) B2C
10 18 (11.76%) Coaching
11 16 (10.46%) Web Development
11 16 (10.46%) B2B
12 13 (8.50%) Email Marketing
13 9 (5.88%) OO
Programming Languages
1 28 (18.30%) JavaScript
2 16 (10.46%) PHP
3 9 (5.88%) PHP5
4 5 (3.27%) C#
5 1 (0.65%) C
5 1 (0.65%) VB.NET
Qualifications
1 31 (20.26%) Degree
Vendors
1 33 (21.57%) Google
2 18 (11.76%) Facebook
3 11 (7.19%) Twitter
4 10 (6.54%) Yahoo!
5 4 (2.61%) Microsoft
6 2 (1.31%) Zend
Preston
Recruitment Genius
Salary: £22000 - £25000 per annum
Posted: 2 days ago
Manchester, Lancashire
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Salary: £24000 - £31000 per annum
Posted: 3 days ago
Liverpool
Applause IT Innovation
Salary: £20000 - £30000 per annum + Fantastic Training + Benefits
Posted: 21 days ago
Manchester, Lancashire
The Best of Health
Salary: Negotiable salary plus profit share
Posted: 21 days ago