The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Online Marketing over the 3 months to 27 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 May 2016
Same period 2015 Same period 2014
Online Marketing
Rank 222 235 168
Rank change year-on-year
+13 -67
Permanent jobs citing Online Marketing 5 12 87
As % of all permanent IT jobs located in the North West 0.090% 0.20% 1.27%
As % of the Processes & Methodologies category 0.10% 0.22% 1.49%
Number of salaries quoted 3 2 46
Median salary £23,000 £22,500 £30,000
Median salary % change year-on-year
+2.22% -25.00%
90% offered a salary of more than £21,800 £22,500 £22,750
10% offered a salary of more than £33,400 £22,500 £38,750
UK excluding London median salary £31,500 £28,000 £32,500
% change year-on-year
+12.50% -13.84%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
4772 5386 5843
As % of all permanent IT jobs located in the North West 85.92% 88.32% 85.37%
Number of salaries quoted 4043 4300 4701
Median salary £42,500 £40,000 £39,000
Median salary % change year-on-year
+6.25% +2.56%
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £60,000 £55,500 £57,500
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Online Marketing
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Online Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 27 May 2016.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 27 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire +32 4 £29,500 - 4
Manchester -1 1 £21,500 -4.44% 2
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 27 May 2016, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Online Marketing.

1 24 (100.00%) Marketing
2 15 (62.50%) Degree
3 12 (50.00%) SEO
4 10 (41.67%) HTML
4 10 (41.67%) Social Media
4 10 (41.67%) Analytical Skills
5 9 (37.50%) .NET
5 9 (37.50%) ASP.NET
5 9 (37.50%) CSS
5 9 (37.50%) Digital Marketing
5 9 (37.50%) jQuery
6 8 (33.33%) Kanban
6 8 (33.33%) Web Development
6 8 (33.33%) Agile Software Development
6 8 (33.33%) C#
6 8 (33.33%) SQL Server
6 8 (33.33%) CRM
7 7 (29.17%) E-Commerce
7 7 (29.17%) JavaScript
8 6 (25.00%) Finance
8 6 (25.00%) Pay per click
8 6 (25.00%) Analytics
8 6 (25.00%) iPad
9 4 (16.67%) B2B
9 4 (16.67%) Google
9 4 (16.67%) Google Analytics
9 4 (16.67%) Link Building
9 4 (16.67%) User Experience
10 3 (12.50%) Marketing Strategy
10 3 (12.50%) Front End Development

Online Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (12.50%) CMS
2 2 (8.33%) SharePoint
2 2 (8.33%) Umbraco
Applications
1 2 (8.33%) Adobe Illustrator
1 2 (8.33%) Photoshop
1 2 (8.33%) Spreadsheet
2 1 (4.17%) MS Excel
Business Applications
1 1 (4.17%) Magento
Cloud Services
1 4 (16.67%) Google Analytics
2 2 (8.33%) GitHub
2 2 (8.33%) Trello
3 1 (4.17%) AdWords
Communications & Networking
1 1 (4.17%) FTP
Database & Business Intelligence
1 8 (33.33%) SQL Server
General
1 24 (100.00%) Marketing
2 6 (25.00%) Finance
3 1 (4.17%) Brand Awareness
3 1 (4.17%) Multimedia
Job Titles
1 9 (37.50%) Developer
2 8 (33.33%) .NET Developer
2 8 (33.33%) ASP.NET Developer
2 8 (33.33%) C# .NET Developer
2 8 (33.33%) C# ASP.NET Developer
2 8 (33.33%) C# Developer
3 5 (20.83%) .NET Programmer
3 5 (20.83%) ASP.NET Programmer
3 5 (20.83%) C# Programmer
3 5 (20.83%) Programmer
3 5 (20.83%) SQL Developer
3 5 (20.83%) SQL Programmer
3 5 (20.83%) SQL Server Developer
4 3 (12.50%) Head of SEO
4 3 (12.50%) Marketing Assistant
5 2 (8.33%) Consultant
5 2 (8.33%) Designer
5 2 (8.33%) Digital Account Manager
5 2 (8.33%) Digital Designer
5 2 (8.33%) User Experience Consultant
Libraries, Frameworks & Software Standards
1 10 (41.67%) HTML
2 9 (37.50%) .NET
2 9 (37.50%) ASP.NET
2 9 (37.50%) CSS
2 9 (37.50%) jQuery
3 1 (4.17%) LESS
3 1 (4.17%) Sass
3 1 (4.17%) XHTML
Miscellaneous
1 10 (41.67%) Analytical Skills
1 10 (41.67%) Social Media
2 6 (25.00%) iPad
3 4 (16.67%) User Experience
4 2 (8.33%) Psychology
5 1 (4.17%) W3C
Processes & Methodologies
1 12 (50.00%) SEO
2 9 (37.50%) Digital Marketing
3 8 (33.33%) Agile Software Development
3 8 (33.33%) CRM
3 8 (33.33%) Kanban
3 8 (33.33%) Web Development
4 7 (29.17%) E-Commerce
5 6 (25.00%) Analytics
5 6 (25.00%) Pay per click
6 4 (16.67%) B2B
6 4 (16.67%) Link Building
7 3 (12.50%) Email Marketing
7 3 (12.50%) Front End Development
7 3 (12.50%) Marketing Strategy
8 2 (8.33%) Business Analysis
8 2 (8.33%) Content Management
8 2 (8.33%) Multivariate Testing
8 2 (8.33%) Presales
8 2 (8.33%) Responsive Web Design
9 1 (4.17%) Direct Marketing
Programming Languages
1 8 (33.33%) C#
2 7 (29.17%) JavaScript
3 1 (4.17%) PHP
Qualifications
1 15 (62.50%) Degree
2 1 (4.17%) MBA
Vendors
1 4 (16.67%) Google
2 2 (8.33%) EPiServer
2 2 (8.33%) Optimizely
3 1 (4.17%) Microsoft
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