The first table below looks at the demand for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Online Marketing
Rank 224 217 182
Rank change year-on-year
-7 -35
Permanent jobs citing Online Marketing 30 28 50
As % of all permanent IT jobs located in the North West 0.416% 0.395% 0.739%
As % of the Processes & Methodologies category 0.545% 0.541% 1.079%
Number of salaries quoted 27 26 49
Average salary £31,500 £27,500 £26,500
Average salary % change year-on-year
+14.54% +3.77%
90% offered a salary of more than £21,400 £18,000 £21,300
10% offered a salary of more than £40,000 £35,000 £31,700
UK excluding London average salary £31,000 £30,000 £30,000
% change year-on-year
+3.33% -
All Processes & Methodologies
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5509 5172 4636
As % of all permanent IT jobs located in the North West 76.38% 72.99% 68.49%
Number of salaries quoted 4624 4529 4067
Average salary £37,500 £36,500 £37,500
Average salary % change year-on-year
+2.73% -2.66%
90% offered a salary of more than £26,000 £25,000 £25,500
10% offered a salary of more than £55,000 £57,500 £57,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Online Marketing
England

Online Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

North West Online Marketing Jobs Demand Trend

Online Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

North West Online Marketing Salary Trend

Online Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 21 May 2013.

North West Online Marketing Salary Histogram

Online Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Manchester -3 20 £34,500 +6.15%
Lancashire +2 7 £27,500 +20.87%
Merseyside - 2 - -
Cheshire +3 1 £26,000 +18.18%
Online Marketing
England

Online Marketing
Top 30 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 72 (100.00%) Marketing
2 38 (52.78%) Digital Marketing
2 38 (52.78%) SEO
3 32 (44.44%) Social Media
4 29 (40.28%) HTML
5 27 (37.50%) CSS
6 25 (34.72%) Analytics
7 23 (31.94%) E-Commerce
7 23 (31.94%) Pay per click
8 17 (23.61%) Google
9 14 (19.44%) Agile Software Development
10 13 (18.06%) Web Analytics
10 13 (18.06%) Email Marketing
10 13 (18.06%) Google Analytics
11 12 (16.67%) Photoshop
11 12 (16.67%) PHP
12 11 (15.28%) .NET
12 11 (15.28%) C#
12 11 (15.28%) ASP.NET
12 11 (15.28%) OO
13 10 (13.89%) SQL
13 10 (13.89%) Internet
13 10 (13.89%) Project Management
13 10 (13.89%) Marketing Strategy
14 9 (12.50%) Adobe Illustrator
14 9 (12.50%) JavaScript
14 9 (12.50%) B2B
15 8 (11.11%) Linux
15 8 (11.11%) CRM
15 8 (11.11%) Web Design

Online Marketing
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Development
1 29 (40.28%) HTML
2 27 (37.50%) CSS
3 11 (15.28%) .NET
3 11 (15.28%) ASP.NET
4 7 (9.722%) Ruby on Rails
5 5 (6.944%) jQuery
6 4 (5.556%) Ajax
7 3 (4.167%) ASP
7 3 (4.167%) XML
7 3 (4.167%) XSLT
8 2 (2.778%) Flash
8 2 (2.778%) XHTML
8 2 (2.778%) HTML5
9 1 (1.389%) LAMP
9 1 (1.389%) COM
Application Platforms
1 7 (9.722%) nginx
2 6 (8.333%) SharePoint
2 6 (8.333%) CMS
2 6 (8.333%) Joomla!
3 3 (4.167%) Umbraco
3 3 (4.167%) Magento
4 2 (2.778%) WordPress
4 2 (2.778%) Moodle
5 1 (1.389%) Drupal
Applications
1 12 (16.67%) Photoshop
2 9 (12.50%) Adobe Illustrator
3 5 (6.944%) MS Office
4 2 (2.778%) MS Excel
4 2 (2.778%) Adobe After Effects
4 2 (2.778%) MS PowerPoint
5 1 (1.389%) Fireworks
Business Applications
1 13 (18.06%) Google Analytics
2 5 (6.944%) WebTrends
Communications & Networking
1 10 (13.89%) Internet
2 3 (4.167%) Intranet
3 1 (1.389%) DNS
Database & Business Intelligence
1 7 (9.722%) MongoDB
1 7 (9.722%) PostgreSQL
1 7 (9.722%) Riak
2 5 (6.944%) SQL Server
3 2 (2.778%) MySQL
Development Applications
1 7 (9.722%) Cucumber
1 7 (9.722%) Git (software)
2 6 (8.333%) Dreamweaver
General
1 72 (100.00%) Marketing
2 6 (8.333%) Advertising
3 5 (6.944%) Finance
4 3 (4.167%) Manufacturing
5 2 (2.778%) Retail
6 1 (1.389%) Legal
6 1 (1.389%) Games
Job Titles
1 20 (27.78%) Developer
2 12 (16.67%) PPC Specialist
2 12 (16.67%) PPC Executive
2 12 (16.67%) PPC Manager
2 12 (16.67%) PPC Analyst
3 9 (12.50%) C# .NET Developer
3 9 (12.50%) .NET Developer
3 9 (12.50%) C# Developer
4 8 (11.11%) Software Engineer
4 8 (11.11%) Designer
5 7 (9.722%) Web Developer
6 6 (8.333%) Web Designer
7 5 (6.944%) SEO Executive
7 5 (6.944%) E-Commerce Manager
7 5 (6.944%) Marketing Executive
7 5 (6.944%) C# ASP.NET Developer
7 5 (6.944%) ASP.NET Developer
8 4 (5.556%) Sales Executive
8 4 (5.556%) Web Manager
9 3 (4.167%) Senior C# Developer
Miscellaneous
1 32 (44.44%) Social Media
2 5 (6.944%) Copywriting
2 5 (6.944%) FMCG
3 3 (4.167%) Blog
3 3 (4.167%) Digital Media
4 2 (2.778%) Visualisation
5 1 (1.389%) Graphic Design
5 1 (1.389%) Data Protection Act
5 1 (1.389%) Management Information System
5 1 (1.389%) New Media
Operating Systems
1 8 (11.11%) Linux
2 2 (2.778%) Mac OS
Processes & Methodologies
1 38 (52.78%) Digital Marketing
1 38 (52.78%) SEO
2 25 (34.72%) Analytics
3 23 (31.94%) E-Commerce
3 23 (31.94%) Pay per click
4 14 (19.44%) Agile Software Development
5 13 (18.06%) Web Analytics
5 13 (18.06%) Email Marketing
6 11 (15.28%) OO
7 10 (13.89%) Project Management
7 10 (13.89%) Marketing Strategy
8 9 (12.50%) B2B
9 8 (11.11%) CRM
9 8 (11.11%) Web Design
9 8 (11.11%) Internet Marketing
10 7 (9.722%) Kanban
10 7 (9.722%) Web Development
10 7 (9.722%) MVC
11 6 (8.333%) Social Media Marketing
12 5 (6.944%) Content Management
Programming Languages
1 12 (16.67%) PHP
2 11 (15.28%) C#
3 10 (13.89%) SQL
4 9 (12.50%) JavaScript
5 7 (9.722%) Ruby
5 7 (9.722%) T-SQL
6 4 (5.556%) C
7 1 (1.389%) PHP5
Qualifications
1 5 (6.944%) Degree
2 1 (1.389%) PRINCE2 Certification
Vendors
1 17 (23.61%) Google
2 5 (6.944%) Microsoft
2 5 (6.944%) Adobe
3 2 (2.778%) Facebook
4 1 (1.389%) Omniture
4 1 (1.389%) DoubleClick
4 1 (1.389%) Eloqua
Manchester, Lancashire
They are now looking to recruit a Digital Marketing Manager (Email / SEO / PPC / Social Media) who will play an incremental role in managing and maximising existing client accounts.....
Oscar Associates (UK) Ltd
Salary: £20000 - £25000 per annum
Posted: 20 May 2013
Greater Manchester, North West
My client, a UK leading supplier to many blue chip retail companies, is looking to recruit an Ecommerce Manager. This is a new position within a thriving B2B...
Salary: £35000.00 - £50000.00 per annum
Posted: 27 April 2013
North West
My client, an award winning Digital Marketing Agency based in Liverpool is looking for an enthusiastic and confident PPC Account Executive with a good understanding of the online...
Premier Group Recruitment
Salary: £17000.00 - £22000.00
Posted: 16 May 2013
North West
My client, an award winning Digital Marketing Agency based in Manchester is looking for an enthusiastic and confident PPC Account Executive with a good understanding of the online...
Premier Group Recruitment
Salary: £18000.00 - £21000.00
Posted: 15 May 2013
North West
Ideally you will have at least 1 years experience working for an agency and have experience with Account Management.You will be working closely with the PPC and...
Premier Group
Salary: £17000.00 - £22000.00 per annum
Posted: 17 May 2013
North West
Ideally you will have at least 1 years experience working Client Side and have experience with Account Management.You will be working closely with the PPC and SEO...
Premier Group
Salary: £18000.00 - £21000.00 per annum
Posted: 16 May 2013
Macclesfield, North West
To be considered you will be experienced in all things to do with digital marketing and you will plan, deliver and measure online marketing strategies for client Campaigns.
OCC Computing
Salary: £20k - 25k per year + benefits
Posted: 14 May 2013
North West
We are looking for a talented SEO Analyst to join one of Harrogate's most successful Search Agencies to work alongside SEO Account Managers. Continuing expansion within the...
Premier Group Recruitment
Salary: £17000.00 - £23000.00
Posted: 15 May 2013
Manchester, Lancashire
C# ASP.NET Developer required with skills in Database design, C#, ASP.NET, T-SQL, HTML / CSS, OO, MVC and Linux for an Online marketing Agency in Manchester.....
Circle Recruitment
Salary: £32000 - £40000 per annum + Benefits
Posted: 17 May 2013
Stockport, Cheshire
C# ASP.NET Developer required with skills in Database design & builds, C#, ASP.NET, Javascript, HTML / XML / XSLT, OO,AJAX , PHP, SQL, CRM and Umbraco for an Online...
Circle Recruitment
Salary: £35000 - £45000 per annum + Benefits
Posted: 17 May 2013