The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Online Marketing
Rank 200 224 235
Rank change year-on-year
+24 +11
Permanent jobs citing Online Marketing 48 14 37
As % of all permanent IT jobs located in the North West 0.69% 0.22% 0.47%
As % of the Processes & Methodologies category 0.84% 0.26% 0.59%
Number of salaries quoted 40 10 36
Average salary £27,500 £26,000 £28,750
Average salary % change year-on-year
+5.76% -9.56%
90% offered a salary of more than £21,500 £23,400 £22,500
10% offered a salary of more than £35,800 £30,400 £40,500
UK excluding London average salary £28,250 £30,000 £30,000
% change year-on-year
-5.83% -
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5743 5334 6320
As % of all permanent IT jobs located in the North West 82.56% 82.23% 80.65%
Number of salaries quoted 4924 4457 5446
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £26,000
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 30 January 2015.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +8 30 £27,500 +5.76% 1
Lancashire +7 12 £22,500 -33.82% 2
Cheshire -2 5 £34,500 +46.80%
Merseyside - 1 £26,000 - 2
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 30 January 2015, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 89 (100.00%) Marketing
2 43 (48.31%) HTML
3 35 (39.33%) CSS
3 35 (39.33%) SEO
4 30 (33.71%) Pay per click
5 27 (30.34%) E-Commerce
6 26 (29.21%) WordPress
7 24 (26.97%) Analytics
8 22 (24.72%) JavaScript
8 22 (24.72%) Web Design
9 20 (22.47%) Retail
9 20 (22.47%) Google
10 19 (21.35%) B2B
11 18 (20.22%) CMS
11 18 (20.22%) Magento
11 18 (20.22%) Digital Marketing
12 16 (17.98%) jQuery
12 16 (17.98%) Social Media
13 14 (15.73%) Adobe
13 14 (15.73%) Analytical Skills
14 13 (14.61%) User Experience
14 13 (14.61%) PHP
14 13 (14.61%) MySQL
14 13 (14.61%) Graphic Design
15 12 (13.48%) Internet
15 12 (13.48%) Google Analytics
16 11 (12.36%) CRM
16 11 (12.36%) B2C
17 10 (11.24%) SMS
17 10 (11.24%) FastStats

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 30 January 2015, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 26 (29.21%) WordPress
2 18 (20.22%) CMS
3 1 (1.12%) Drupal
Applications
1 10 (11.24%) FastStats
2 9 (10.11%) Photoshop
2 9 (10.11%) Adobe Illustrator
3 7 (7.87%) Fireworks
4 4 (4.49%) Adobe Creative Suite
5 3 (3.37%) MS Excel
6 1 (1.12%) InDesign
6 1 (1.12%) Adobe After Effects
Business Applications
1 18 (20.22%) Magento
2 12 (13.48%) Google Analytics
Communications & Networking
1 12 (13.48%) Internet
2 10 (11.24%) SMS
3 1 (1.12%) FTP
Database & Business Intelligence
1 13 (14.61%) MySQL
2 4 (4.49%) SQL Server
Development Applications
1 9 (10.11%) Dreamweaver
General
1 89 (100.00%) Marketing
2 20 (22.47%) Retail
3 9 (10.11%) Finance
4 7 (7.87%) Advertising
5 6 (6.74%) German Language
5 6 (6.74%) Italian Language
6 3 (3.37%) Automotive
6 3 (3.37%) Law
6 3 (3.37%) Legal
7 2 (2.25%) Games
8 1 (1.12%) Multimedia
Job Titles
1 24 (26.97%) Designer
2 15 (16.85%) Web Designer
3 14 (15.73%) Developer
4 12 (13.48%) Web Developer
5 10 (11.24%) CRM Manager
6 8 (8.99%) PPC Specialist
6 8 (8.99%) PPC Manager
6 8 (8.99%) PPC Analyst
6 8 (8.99%) PPC Executive
7 6 (6.74%) SEO Executive
8 5 (5.62%) Senior Designer
8 5 (5.62%) Digital Designer
8 5 (5.62%) Senior Web Designer
9 4 (4.49%) Graphic Designer
9 4 (4.49%) E-Commerce Manager
9 4 (4.49%) Project Manager
9 4 (4.49%) Marketing Manager
9 4 (4.49%) Digital Marketing Manager
10 3 (3.37%) Digital Project Manager
10 3 (3.37%) Digital Account Manager
Libraries, Frameworks & Software Standards
1 43 (48.31%) HTML
2 35 (39.33%) CSS
3 16 (17.98%) jQuery
4 4 (4.49%) .NET
5 3 (3.37%) CSS3
5 3 (3.37%) HTML5
6 2 (2.25%) XML
6 2 (2.25%) DHTML
7 1 (1.12%) ASP.NET
Miscellaneous
1 16 (17.98%) Social Media
2 14 (15.73%) Analytical Skills
3 13 (14.61%) User Experience
3 13 (14.61%) Graphic Design
4 9 (10.11%) Copywriting
5 5 (5.62%) Digital Media
5 5 (5.62%) Photography
6 4 (4.49%) Blog
7 2 (2.25%) Algorithms
8 1 (1.12%) Mobile App
Processes & Methodologies
1 35 (39.33%) SEO
2 30 (33.71%) Pay per click
3 27 (30.34%) E-Commerce
4 24 (26.97%) Analytics
5 22 (24.72%) Web Design
6 19 (21.35%) B2B
7 18 (20.22%) Digital Marketing
8 11 (12.36%) CRM
8 11 (12.36%) B2C
9 10 (11.24%) Campaign Management
10 9 (10.11%) Marketing Strategy
11 7 (7.87%) Email Marketing
11 7 (7.87%) Agile Software Development
12 6 (6.74%) Search Engine Marketing
13 5 (5.62%) Content Management
13 5 (5.62%) Project Management
14 4 (4.49%) Strategic Planning
14 4 (4.49%) Web Analytics
14 4 (4.49%) Enterprise Content Management
14 4 (4.49%) Customer Engagement
Programming Languages
1 22 (24.72%) JavaScript
2 13 (14.61%) PHP
3 3 (3.37%) VB.NET
4 1 (1.12%) C#
4 1 (1.12%) VBA
Qualifications
1 7 (7.87%) Degree
Quality Assurance & Compliance
1 3 (3.37%) SLA
Vendors
1 20 (22.47%) Google
2 14 (15.73%) Adobe
3 6 (6.74%) Yahoo!
3 6 (6.74%) Twitter
4 5 (5.62%) Facebook
5 3 (3.37%) Microsoft
Preston, Lancashire
Searchability.co.uk
Salary: £18000 - £25000 per annum + Benefits
Posted: 2 days ago
Birkenhead, Merseyside
Net Recruit.co.uk Ltd
Salary: up to £30,000
Posted: 16 days ago
Altrincham
Hays IT - Uk Posting account
Salary: £23000.00 - £25000.00 per annum + Benefits Package
Posted: 18 days ago
Liverpool
I4 Recruitment
Salary: £20k - 25k per year + OTE & Benefits
Posted: 18 days ago
Blackburn
Mint Recruitment Solutions
Salary: £20000 - £24000 per annum + Benefits
Posted: 22 days ago