The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Online Marketing
Rank 226 153 221
Rank change year-on-year
-73 +68
Permanent jobs citing Online Marketing 12 87 31
As % of all permanent IT jobs located in the North West 0.20% 1.29% 0.43%
As % of the Processes & Methodologies category 0.23% 1.56% 0.54%
Number of salaries quoted 2 48 28
Average salary £22,500 £30,000 £34,000
Average salary % change year-on-year
-25.00% -11.76%
UK excluding London average salary £27,750 £32,500 £31,500
% change year-on-year
-14.61% +3.17%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5153 5567 5777
As % of all permanent IT jobs located in the North West 84.57% 82.41% 79.98%
Number of salaries quoted 4115 4473 4870
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £26,000
10% offered a salary of more than £57,500 £55,000 £55,000
UK excluding London average salary £44,485 £42,500 £40,000
% change year-on-year
+4.66% +6.25%

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -14 6 £22,500 -15.88% 1
Lancashire -24 5 - - 2
Cheshire -26 1 - - 1
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 22 May 2015, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 58 (100.00%) Marketing
2 34 (58.62%) HTML
3 28 (48.28%) CSS
4 27 (46.55%) SEO
5 24 (41.38%) WordPress
6 19 (32.76%) Web Design
7 17 (29.31%) Pay per click
7 17 (29.31%) E-Commerce
8 16 (27.59%) Adobe
9 15 (25.86%) B2B
9 15 (25.86%) JavaScript
10 14 (24.14%) Google
10 14 (24.14%) Digital Marketing
10 14 (24.14%) Analytics
11 13 (22.41%) User Experience
12 12 (20.69%) Social Media
13 11 (18.97%) CMS
14 10 (17.24%) PHP
14 10 (17.24%) MySQL
14 10 (17.24%) Photoshop
14 10 (17.24%) jQuery
14 10 (17.24%) Graphic Design
14 10 (17.24%) Email Marketing
14 10 (17.24%) Magento
15 9 (15.52%) Dreamweaver
15 9 (15.52%) Internet
15 9 (15.52%) Adobe Illustrator
16 8 (13.79%) Google Analytics
17 7 (12.07%) Fireworks
18 6 (10.34%) Finance

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 22 May 2015, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 24 (41.38%) WordPress
2 11 (18.97%) CMS
Applications
1 10 (17.24%) Photoshop
2 9 (15.52%) Adobe Illustrator
3 7 (12.07%) Fireworks
4 4 (6.90%) Adobe Creative Suite
5 2 (3.45%) InDesign
5 2 (3.45%) Adobe After Effects
5 2 (3.45%) Spreadsheet
6 1 (1.72%) MS Excel
Business Applications
1 10 (17.24%) Magento
Cloud Services
1 8 (13.79%) Google Analytics
Communications & Networking
1 9 (15.52%) Internet
2 1 (1.72%) SMS
Database & Business Intelligence
1 10 (17.24%) MySQL
Development Applications
1 9 (15.52%) Dreamweaver
General
1 58 (100.00%) Marketing
2 6 (10.34%) Finance
2 6 (10.34%) Retail
3 4 (6.90%) Legal
4 3 (5.17%) Advertising
5 2 (3.45%) Law
5 2 (3.45%) Games
6 1 (1.72%) Banking
6 1 (1.72%) Investment Banking
Job Titles
1 21 (36.21%) Designer
2 13 (22.41%) Marketing Manager
3 12 (20.69%) Web Designer
4 10 (17.24%) Developer
5 9 (15.52%) Online Marketing Manager
5 9 (15.52%) Web Developer
6 6 (10.34%) PPC Specialist
6 6 (10.34%) PPC Manager
6 6 (10.34%) PPC Analyst
6 6 (10.34%) PPC Executive
7 5 (8.62%) Digital Designer
8 4 (6.90%) Digital Marketing Manager
8 4 (6.90%) Graphic Designer
9 3 (5.17%) Senior Designer
9 3 (5.17%) Senior Web Designer
9 3 (5.17%) Account Manager
10 2 (3.45%) SEO Executive
10 2 (3.45%) SEO Account Manager
10 2 (3.45%) Email Marketing Manager
11 1 (1.72%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 34 (58.62%) HTML
2 28 (48.28%) CSS
3 10 (17.24%) jQuery
4 3 (5.17%) CSS3
4 3 (5.17%) HTML5
5 2 (3.45%) DHTML
5 2 (3.45%) XML
Miscellaneous
1 13 (22.41%) User Experience
2 12 (20.69%) Social Media
3 10 (17.24%) Graphic Design
4 5 (8.62%) Analytical Skills
4 5 (8.62%) Photography
5 4 (6.90%) Digital Media
6 2 (3.45%) Blog
6 2 (3.45%) Algorithms
7 1 (1.72%) Video Editing
7 1 (1.72%) Mathematics
7 1 (1.72%) Copywriting
7 1 (1.72%) Statistics
Processes & Methodologies
1 27 (46.55%) SEO
2 19 (32.76%) Web Design
3 17 (29.31%) Pay per click
3 17 (29.31%) E-Commerce
4 15 (25.86%) B2B
5 14 (24.14%) Digital Marketing
5 14 (24.14%) Analytics
6 10 (17.24%) Email Marketing
7 5 (8.62%) B2C
8 3 (5.17%) Marketing Strategy
8 3 (5.17%) People Management
8 3 (5.17%) Data Analysis
9 2 (3.45%) UML
9 2 (3.45%) Time Management
9 2 (3.45%) Web Usability
9 2 (3.45%) Line Management
10 1 (1.72%) Continuous Improvement
10 1 (1.72%) Responsive Web Design
10 1 (1.72%) Agile Software Development
10 1 (1.72%) Project Management
Programming Languages
1 15 (25.86%) JavaScript
2 10 (17.24%) PHP
Qualifications
1 4 (6.90%) Degree
Quality Assurance & Compliance
1 3 (5.17%) SLA
Vendors
1 16 (27.59%) Adobe
2 14 (24.14%) Google
3 5 (8.62%) Yahoo!
4 3 (5.17%) Facebook
4 3 (5.17%) Twitter
5 1 (1.72%) Microsoft
Cheshire
Hudson IT
Salary: £40000 - £45000 per annum
Posted: 4 days ago
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 6 days ago
Lancashire
The Advocate Group
Posted: 13 days ago
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £45,000 per annum depending on experience + benefits
Posted: 24 days ago