The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the salaries offered in IT jobs that have cited Online Marketing over the 3 months to 25 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
25 Jul 2016
Same period 2015 Same period 2014
Online Marketing
Rank 234 237 158
Rank change year-on-year
+3 -79
Permanent jobs citing Online Marketing 7 26 96
As % of all permanent IT jobs located in the North West 0.12% 0.39% 1.36%
As % of the Processes & Methodologies category 0.14% 0.44% 1.59%
Number of salaries quoted 7 12 20
Median salary £27,500 £25,000 £27,000
Median salary % change year-on-year
+10.00% -7.40%
90% offered a salary of more than £24,000 £22,600 £21,250
10% offered a salary of more than £38,600 £44,500 £40,000
UK excluding London median salary £32,500 £35,000 £30,000
% change year-on-year
-7.14% +16.66%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5091 5848 6024
As % of all permanent IT jobs located in the North West 86.97% 88.81% 85.51%
Number of salaries quoted 4247 4730 4763
Median salary £42,500 £40,000 £40,000
Median salary % change year-on-year
+6.25% -
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £62,500 £57,500 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Online Marketing
Jobs Demand Trend in the North West

The demand trend of job ads across the North West region citing Online Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 25 July 2016.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 25 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -8 5 £25,000 +2.04%
Cheshire +32 2 £31,750 -25.29%
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 25 July 2016, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Online Marketing.

1 16 (100.00%) Marketing
2 12 (75.00%) SEO
3 9 (56.25%) Digital Marketing
4 7 (43.75%) E-Commerce
5 6 (37.50%) Google Analytics
5 6 (37.50%) Web Development
5 6 (37.50%) Google
5 6 (37.50%) Pay per click
5 6 (37.50%) Analytics
5 6 (37.50%) Analytical Skills
6 5 (31.25%) Social Media
6 5 (31.25%) iPad
6 5 (31.25%) HTML
6 5 (31.25%) JavaScript
6 5 (31.25%) CSS
6 5 (31.25%) Finance
7 4 (25.00%) Degree
8 3 (18.75%) Spreadsheet
8 3 (18.75%) jQuery
8 3 (18.75%) Link Building
8 3 (18.75%) ASP.NET
8 3 (18.75%) .NET
8 3 (18.75%) B2B
8 3 (18.75%) Email Marketing
8 3 (18.75%) Affiliate Marketing
9 2 (12.50%) AdWords
9 2 (12.50%) SQL Server
9 2 (12.50%) C#
9 2 (12.50%) Agile Software Development
9 2 (12.50%) Marketing Strategy

Online Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (6.25%) CMS
1 1 (6.25%) Drupal
1 1 (6.25%) WordPress
Applications
1 3 (18.75%) Spreadsheet
2 1 (6.25%) MS Excel
Business Applications
1 1 (6.25%) Magento
Cloud Services
1 6 (37.50%) Google Analytics
2 2 (12.50%) AdWords
Communications & Networking
1 1 (6.25%) FTP
Database & Business Intelligence
1 2 (12.50%) SQL Server
General
1 16 (100.00%) Marketing
2 5 (31.25%) Finance
3 1 (6.25%) Advertising
3 1 (6.25%) Brand Awareness
3 1 (6.25%) Multimedia
3 1 (6.25%) Retail
Job Titles
1 3 (18.75%) Developer
1 3 (18.75%) Head of SEO
2 2 (12.50%) .NET Developer
2 2 (12.50%) .NET Programmer
2 2 (12.50%) Account Manager
2 2 (12.50%) ASP.NET Developer
2 2 (12.50%) ASP.NET Programmer
2 2 (12.50%) C# .NET Developer
2 2 (12.50%) C# ASP.NET Developer
2 2 (12.50%) C# Developer
2 2 (12.50%) C# Programmer
2 2 (12.50%) Digital Account Manager
2 2 (12.50%) Marketing Assistant
2 2 (12.50%) Online Marketing Assistant
2 2 (12.50%) Programmer
2 2 (12.50%) SQL Developer
2 2 (12.50%) SQL Programmer
2 2 (12.50%) SQL Server Developer
3 1 (6.25%) Digital Project Manager
3 1 (6.25%) Marketing Executive
Libraries, Frameworks & Software Standards
1 5 (31.25%) CSS
1 5 (31.25%) HTML
2 3 (18.75%) .NET
2 3 (18.75%) ASP.NET
2 3 (18.75%) jQuery
3 1 (6.25%) LESS
3 1 (6.25%) Sass
3 1 (6.25%) XHTML
Miscellaneous
1 6 (37.50%) Analytical Skills
2 5 (31.25%) iPad
2 5 (31.25%) Social Media
3 1 (6.25%) Digital Media
3 1 (6.25%) W3C
Processes & Methodologies
1 12 (75.00%) SEO
2 9 (56.25%) Digital Marketing
3 7 (43.75%) E-Commerce
4 6 (37.50%) Analytics
4 6 (37.50%) Pay per click
4 6 (37.50%) Web Development
5 3 (18.75%) Affiliate Marketing
5 3 (18.75%) B2B
5 3 (18.75%) Email Marketing
5 3 (18.75%) Link Building
6 2 (12.50%) Agile Software Development
6 2 (12.50%) CRM
6 2 (12.50%) Kanban
6 2 (12.50%) Marketing Strategy
7 1 (6.25%) Direct Marketing
7 1 (6.25%) Open Source
7 1 (6.25%) Social Media Marketing
7 1 (6.25%) Technical Analysis
7 1 (6.25%) Web Design
7 1 (6.25%) Workflow
Programming Languages
1 5 (31.25%) JavaScript
2 2 (12.50%) C#
3 1 (6.25%) PHP
Qualifications
1 4 (25.00%) Degree
2 1 (6.25%) MBA
Vendors
1 6 (37.50%) Google
2 1 (6.25%) Microsoft
2 1 (6.25%) Yahoo!