The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 26 November 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Nov 2014
Same period 2013 Same period 2012
Online Marketing
Rank 225 223 228
Rank change year-on-year
-2 +5
Permanent jobs citing Online Marketing 31 22 34
As % of all permanent IT jobs located in the North West 0.42% 0.32% 0.44%
As % of the Processes & Methodologies category 0.51% 0.39% 0.56%
Number of salaries quoted 20 14 32
Average salary £27,250 £26,000 £27,000
Average salary % change year-on-year
+4.80% -3.70%
90% offered a salary of more than £24,300 £22,500 £22,500
10% offered a salary of more than £35,100 £29,100 £39,500
UK excluding London average salary £30,000 £30,000 £29,750
% change year-on-year
- +0.84%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6103 5604 6104
As % of all permanent IT jobs located in the North West 83.66% 80.67% 79.51%
Number of salaries quoted 5248 4693 5357
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £27,000
10% offered a salary of more than £60,000 £54,600 £55,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 26 November 2014.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 26 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -7 22 £27,250 +4.80% 4
Cheshire +3 6 £29,000 +23.40%
Merseyside +16 2 £25,000 -7.40% 2
Lancashire - 1 £36,000 -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 26 November 2014, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 114 (100.00%) Marketing
2 60 (52.63%) SEO
3 54 (47.37%) Pay per click
4 52 (45.61%) Analytics
5 40 (35.09%) E-Commerce
6 37 (32.46%) Digital Marketing
7 35 (30.70%) Retail
8 30 (26.32%) Degree
9 28 (24.56%) Google
9 28 (24.56%) Finance
10 27 (23.68%) Social Media
11 24 (21.05%) Magento
12 23 (20.18%) CMS
13 22 (19.30%) Campaign Management
14 20 (17.54%) Google Analytics
14 20 (17.54%) Web Analytics
15 19 (16.67%) Content Management
16 18 (15.79%) Strategic Planning
16 18 (15.79%) Advertising
16 18 (15.79%) Customer Engagement
16 18 (15.79%) Enterprise Content Management
16 18 (15.79%) Coaching
17 17 (14.91%) Analytical Skills
17 17 (14.91%) Web Design
17 17 (14.91%) HTML
17 17 (14.91%) CRM
18 16 (14.04%) Project Management
19 14 (12.28%) CSS
20 13 (11.40%) B2C
20 13 (11.40%) jQuery

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 26 November 2014, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 23 (20.18%) CMS
2 6 (5.26%) WordPress
3 1 (0.88%) Drupal
Applications
1 11 (9.65%) FastStats
2 5 (4.39%) MS Excel
3 2 (1.75%) MS Office
4 1 (0.88%) Photoshop
4 1 (0.88%) Adobe Illustrator
Business Applications
1 24 (21.05%) Magento
2 20 (17.54%) Google Analytics
Cloud Services
1 1 (0.88%) MailChimp
Communications & Networking
1 11 (9.65%) SMS
2 3 (2.63%) Internet
3 1 (0.88%) FTP
Database & Business Intelligence
1 9 (7.89%) SQL Server
2 5 (4.39%) MySQL
General
1 114 (100.00%) Marketing
2 35 (30.70%) Retail
3 28 (24.56%) Finance
4 18 (15.79%) Advertising
5 7 (6.14%) German Language
6 6 (5.26%) Italian Language
7 3 (2.63%) Automotive
8 1 (0.88%) Law
8 1 (0.88%) Games
8 1 (0.88%) Russian Language
8 1 (0.88%) Multimedia
Job Titles
1 18 (15.79%) E-Commerce Manager
2 13 (11.40%) Marketing Manager
3 12 (10.53%) SEO Executive
4 11 (9.65%) CRM Manager
4 11 (9.65%) Developer
5 8 (7.02%) Online Marketing Manager
5 8 (7.02%) PPC Specialist
5 8 (7.02%) PPC Manager
5 8 (7.02%) PPC Analyst
5 8 (7.02%) PPC Executive
6 6 (5.26%) Designer
6 6 (5.26%) Digital Marketing Manager
6 6 (5.26%) Account Manager
7 5 (4.39%) Senior Developer
7 5 (4.39%) Web Developer
7 5 (4.39%) Consultant
7 5 (4.39%) C# Developer
7 5 (4.39%) Web Designer
7 5 (4.39%) Marketing Consultant
7 5 (4.39%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 17 (14.91%) HTML
2 14 (12.28%) CSS
3 13 (11.40%) jQuery
4 9 (7.89%) .NET
5 6 (5.26%) ASP.NET
Miscellaneous
1 27 (23.68%) Social Media
2 17 (14.91%) Analytical Skills
3 9 (7.89%) Copywriting
4 6 (5.26%) Blog
5 5 (4.39%) Graphic Design
5 5 (4.39%) Digital Media
6 3 (2.63%) User Experience
7 1 (0.88%) Mobile App
7 1 (0.88%) Photography
Processes & Methodologies
1 60 (52.63%) SEO
2 54 (47.37%) Pay per click
3 52 (45.61%) Analytics
4 40 (35.09%) E-Commerce
5 37 (32.46%) Digital Marketing
6 22 (19.30%) Campaign Management
7 20 (17.54%) Web Analytics
8 19 (16.67%) Content Management
9 18 (15.79%) Strategic Planning
9 18 (15.79%) Customer Engagement
9 18 (15.79%) Enterprise Content Management
9 18 (15.79%) Coaching
10 17 (14.91%) Web Design
10 17 (14.91%) CRM
11 16 (14.04%) Project Management
12 13 (11.40%) B2C
13 11 (9.65%) Agile Software Development
14 10 (8.77%) B2B
15 9 (7.89%) Web Development
16 6 (5.26%) Search Engine Marketing
Programming Languages
1 12 (10.53%) JavaScript
2 6 (5.26%) C#
3 5 (4.39%) PHP
4 3 (2.63%) VB.NET
5 1 (0.88%) VBA
5 1 (0.88%) C
Qualifications
1 30 (26.32%) Degree
Vendors
1 28 (24.56%) Google
2 8 (7.02%) Facebook
3 6 (5.26%) Twitter
3 6 (5.26%) Yahoo!
4 5 (4.39%) Microsoft
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