The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Online Marketing
Rank 226 166 213
Rank change year-on-year
-60 +47
Permanent jobs citing Online Marketing 27 83 28
As % of all permanent IT jobs located in the North West 0.41% 1.16% 0.39%
As % of the Processes & Methodologies category 0.48% 1.39% 0.48%
Number of salaries quoted 13 16 24
Average salary £25,000 £26,250 £31,250
Average salary % change year-on-year
-4.76% -16.00%
90% offered a salary of more than £22,650 £20,250 £18,450
10% offered a salary of more than £44,250 £40,000 £40,000
UK excluding London average salary £35,000 £30,000 £32,000
% change year-on-year
+16.66% -6.25%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5612 5961 5807
As % of all permanent IT jobs located in the North West 86.07% 83.34% 80.11%
Number of salaries quoted 4559 4753 4939
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,500 £27,000
10% offered a salary of more than £60,000 £56,000 £57,500
UK excluding London average salary £45,000 £42,500 £40,995
% change year-on-year
+5.88% +3.67%

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 31 July 2015.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -41 14 £24,500 - 2
Lancashire -10 9 £27,500 -31.25% 1
Cheshire -2 4 £33,000 - 2
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 31 July 2015, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 35 (100.00%) Marketing
2 23 (65.71%) SEO
3 16 (45.71%) Analytics
4 15 (42.86%) Google
5 13 (37.14%) Pay per click
5 13 (37.14%) Google Analytics
5 13 (37.14%) Digital Marketing
6 9 (25.71%) HTML
7 8 (22.86%) Data Analysis
7 8 (22.86%) Email Marketing
7 8 (22.86%) Social Media
8 7 (20.00%) Retail
8 7 (20.00%) CSS
8 7 (20.00%) Finance
9 6 (17.14%) Degree
9 6 (17.14%) User Experience
9 6 (17.14%) Spreadsheet
10 5 (14.29%) Analytical Skills
10 5 (14.29%) Content Management
11 4 (11.43%) E-Commerce
11 4 (11.43%) JavaScript
12 3 (8.57%) WordPress
12 3 (8.57%) GitHub
12 3 (8.57%) B2B
12 3 (8.57%) B2C
12 3 (8.57%) CMS
12 3 (8.57%) Web Development
13 2 (5.71%) Business Development
13 2 (5.71%) Project Planning
13 2 (5.71%) Blog

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 31 July 2015, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 3 (8.57%) CMS
1 3 (8.57%) WordPress
2 2 (5.71%) SharePoint
2 2 (5.71%) Umbraco
3 1 (2.86%) Drupal
Applications
1 6 (17.14%) Spreadsheet
2 2 (5.71%) Photoshop
3 1 (2.86%) MS Excel
3 1 (2.86%) Adobe Illustrator
3 1 (2.86%) InDesign
3 1 (2.86%) Adobe After Effects
Business Applications
1 1 (2.86%) Dynamics CRM
1 1 (2.86%) Magento
Cloud Services
1 13 (37.14%) Google Analytics
2 3 (8.57%) GitHub
3 2 (5.71%) Trello
Communications & Networking
1 2 (5.71%) Intranet
1 2 (5.71%) Internet
2 1 (2.86%) SMS
Database & Business Intelligence
1 1 (2.86%) MySQL
Development Applications
1 2 (5.71%) Dreamweaver
General
1 35 (100.00%) Marketing
2 7 (20.00%) Retail
2 7 (20.00%) Finance
3 2 (5.71%) Advertising
4 1 (2.86%) Games
4 1 (2.86%) Banking
4 1 (2.86%) Legal
4 1 (2.86%) Investment Banking
4 1 (2.86%) Italian Language
Job Titles
1 19 (54.29%) Marketing Manager
2 10 (28.57%) Online Marketing Manager
3 7 (20.00%) PPC Specialist
3 7 (20.00%) PPC Manager
3 7 (20.00%) PPC Analyst
3 7 (20.00%) PPC Executive
4 5 (14.29%) Email Marketing Manager
4 5 (14.29%) Account Manager
5 4 (11.43%) Digital Marketing Manager
5 4 (11.43%) SEO Account Manager
6 3 (8.57%) Designer
7 2 (5.71%) Digital Marketing Executive
7 2 (5.71%) Marketing Executive
7 2 (5.71%) SEO Executive
8 1 (2.86%) Graduate
8 1 (2.86%) Developer
8 1 (2.86%) Consultant
8 1 (2.86%) Senior Manager
8 1 (2.86%) Web Designer
8 1 (2.86%) Sales Manager
Libraries, Frameworks & Software Standards
1 9 (25.71%) HTML
2 7 (20.00%) CSS
3 2 (5.71%) XML
3 2 (5.71%) DHTML
4 1 (2.86%) LAMP
Miscellaneous
1 8 (22.86%) Social Media
2 6 (17.14%) User Experience
3 5 (14.29%) Analytical Skills
4 2 (5.71%) Performance Metrics
4 2 (5.71%) Digital Media
4 2 (5.71%) Management Information System
4 2 (5.71%) Psychology
4 2 (5.71%) Human Factors
4 2 (5.71%) Computer Science
4 2 (5.71%) Blog
5 1 (2.86%) Statistics
5 1 (2.86%) Video Editing
5 1 (2.86%) Mathematics
Processes & Methodologies
1 23 (65.71%) SEO
2 16 (45.71%) Analytics
3 13 (37.14%) Pay per click
3 13 (37.14%) Digital Marketing
4 8 (22.86%) Email Marketing
4 8 (22.86%) Data Analysis
5 5 (14.29%) Content Management
6 4 (11.43%) E-Commerce
7 3 (8.57%) B2B
7 3 (8.57%) B2C
7 3 (8.57%) Web Development
8 2 (5.71%) Business Development
8 2 (5.71%) Project Planning
8 2 (5.71%) Usability Testing
8 2 (5.71%) UML
8 2 (5.71%) Business Analysis
8 2 (5.71%) Web Analytics
8 2 (5.71%) Web Design
8 2 (5.71%) Line Management
8 2 (5.71%) Marketing Strategy
Programming Languages
1 4 (11.43%) JavaScript
2 1 (2.86%) PHP
Qualifications
1 6 (17.14%) Degree
Vendors
1 15 (42.86%) Google
2 2 (5.71%) EPiServer
2 2 (5.71%) Microsoft
2 2 (5.71%) Adobe
2 2 (5.71%) Yahoo!
3 1 (2.86%) Facebook
3 1 (2.86%) Twitter
Manchester, Lancashire
Greywood Associates Limited
Salary: £22000 - £25000 per annum + bens
Posted: 2 days ago
Ellesmere Port, Cheshire
Parity Professionals
Salary: Benefits
Posted: 3 days ago
Chester
Searchability
Salary: £22000 - £30000 per annum + Benefits
Posted: 3 days ago
Manchester
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Salary: £29000 - £36000 per annum + attractive benefits
Posted: 6 days ago
Accrington
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Posted: 13 days ago