The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 1 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
1 Sep 2014
Same period 2013 Same period 2012
Online Marketing
Rank 169 219 202
Rank change year-on-year
+50 -17
Permanent jobs citing Online Marketing 82 20 49
As % of all permanent IT jobs located in the North West 1.10% 0.29% 0.67%
As % of the Processes & Methodologies category 1.35% 0.37% 0.86%
Number of salaries quoted 18 17 47
Average salary £28,000 £30,000 £27,500
Average salary % change year-on-year
-6.66% +9.09%
90% offered a salary of more than £20,400 £17,000 £22,500
10% offered a salary of more than £55,000 £40,000 £37,500
UK excluding London average salary £31,000 £30,000 £27,500
% change year-on-year
+3.33% +9.09%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6093 5376 5713
As % of all permanent IT jobs located in the North West 81.97% 77.61% 77.80%
Number of salaries quoted 4854 4561 4967
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,000 £26,000
10% offered a salary of more than £57,500 £57,500 £55,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 1 September 2014.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 1 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +38 69 £25,000 -25.37% 7
Lancashire 0 6 £40,000 +158.06%
Cheshire -9 6 - -
Merseyside - 1 - - 2
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 1 September 2014, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 164 (100.00%) Marketing
2 88 (53.66%) SEO
3 76 (46.34%) Analytics
4 73 (44.51%) Pay per click
5 66 (40.24%) E-Commerce
6 52 (31.71%) Retail
6 52 (31.71%) Digital Marketing
7 42 (25.61%) HTML
8 39 (23.78%) CSS
8 39 (23.78%) CMS
9 38 (23.17%) Social Media
10 34 (20.73%) JavaScript
11 33 (20.12%) Web Design
11 33 (20.12%) Google
12 31 (18.90%) Degree
13 29 (17.68%) Finance
14 28 (17.07%) Advertising
15 27 (16.46%) Magento
16 25 (15.24%) PHP
17 24 (14.63%) Web Analytics
18 23 (14.02%) Content Management
18 23 (14.02%) Project Management
19 22 (13.41%) Campaign Management
20 21 (12.80%) CRM
21 20 (12.20%) XHTML
21 20 (12.20%) Google Analytics
22 19 (11.59%) Facebook
23 18 (10.98%) Customer Engagement
23 18 (10.98%) Enterprise Content Management
23 18 (10.98%) Strategic Planning

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 1 September 2014, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 39 (23.78%) CMS
2 12 (7.32%) WordPress
3 5 (3.05%) Drupal
Applications
1 11 (6.71%) FastStats
2 4 (2.44%) Photoshop
2 4 (2.44%) MS Excel
3 3 (1.83%) Adobe Illustrator
4 2 (1.22%) MS Office
Business Applications
1 27 (16.46%) Magento
2 20 (12.20%) Google Analytics
Cloud Services
1 4 (2.44%) MailChimp
1 4 (2.44%) Responsys
Communications & Networking
1 11 (6.71%) SMS
2 2 (1.22%) Internet
3 1 (0.61%) FTP
3 1 (0.61%) DNS
Database & Business Intelligence
1 17 (10.37%) MySQL
2 5 (3.05%) SQL Server
Development Applications
1 17 (10.37%) Git (software)
2 15 (9.15%) Subversion
3 3 (1.83%) Dreamweaver
4 1 (0.61%) FrontPage
General
1 164 (100.00%) Marketing
2 52 (31.71%) Retail
3 29 (17.68%) Finance
4 28 (17.07%) Advertising
5 7 (4.27%) Russian Language
6 6 (3.66%) Swedish Language
7 5 (3.05%) Games
8 2 (1.22%) Telecoms
9 1 (0.61%) Banking
9 1 (0.61%) Law
9 1 (0.61%) Legal
9 1 (0.61%) Multimedia
9 1 (0.61%) German Language
Job Titles
1 30 (18.29%) Developer
2 18 (10.98%) E-Commerce Manager
3 17 (10.37%) Marketing Manager
3 17 (10.37%) PHP Developer
4 16 (9.76%) SEO Executive
5 14 (8.54%) Web Developer
5 14 (8.54%) PHP MySQL Developer
6 11 (6.71%) CRM Manager
7 10 (6.10%) Online Marketing Manager
7 10 (6.10%) MySQL Developer
7 10 (6.10%) PHP Web Developer
8 7 (4.27%) Digital Marketing Manager
9 6 (3.66%) PPC Specialist
9 6 (3.66%) Project Manager
9 6 (3.66%) PPC Executive
9 6 (3.66%) PPC Manager
9 6 (3.66%) PPC Analyst
9 6 (3.66%) Magento Developer
10 5 (3.05%) Online Marketing Consultant
10 5 (3.05%) C# .NET Developer
Libraries, Frameworks & Software Standards
1 42 (25.61%) HTML
2 39 (23.78%) CSS
3 20 (12.20%) XHTML
4 17 (10.37%) LAMP
4 17 (10.37%) XML
5 15 (9.15%) JSON
5 15 (9.15%) REST
6 10 (6.10%) jQuery
7 5 (3.05%) HTML5
7 5 (3.05%) Ajax
7 5 (3.05%) .NET
7 5 (3.05%) ASP.NET
7 5 (3.05%) CSS3
8 2 (1.22%) DHTML
Miscellaneous
1 38 (23.17%) Social Media
2 16 (9.76%) Digital Media
3 7 (4.27%) Copywriting
3 7 (4.27%) Blog
4 2 (1.22%) Social Network
4 2 (1.22%) Management Information System
5 1 (0.61%) Graphic Design
5 1 (0.61%) Mathematics
5 1 (0.61%) Mobile App
Operating Systems
1 16 (9.76%) Linux
2 1 (0.61%) Debian
2 1 (0.61%) Ubuntu
2 1 (0.61%) CentOS
2 1 (0.61%) Windows
Processes & Methodologies
1 88 (53.66%) SEO
2 76 (46.34%) Analytics
3 73 (44.51%) Pay per click
4 66 (40.24%) E-Commerce
5 52 (31.71%) Digital Marketing
6 33 (20.12%) Web Design
7 24 (14.63%) Web Analytics
8 23 (14.02%) Content Management
8 23 (14.02%) Project Management
9 22 (13.41%) Campaign Management
10 21 (12.80%) CRM
11 18 (10.98%) B2C
11 18 (10.98%) Strategic Planning
11 18 (10.98%) Customer Engagement
11 18 (10.98%) Enterprise Content Management
12 16 (9.76%) Web Development
12 16 (9.76%) Email Marketing
12 16 (9.76%) B2B
13 15 (9.15%) OO
13 15 (9.15%) OO PHP
Programming Languages
1 34 (20.73%) JavaScript
2 25 (15.24%) PHP
3 15 (9.15%) PHP5
4 5 (3.05%) C#
5 1 (0.61%) C
Qualifications
1 31 (18.90%) Degree
Vendors
1 33 (20.12%) Google
2 19 (11.59%) Facebook
3 12 (7.32%) Twitter
4 10 (6.10%) Yahoo!
5 4 (2.44%) Microsoft
6 2 (1.22%) Adobe
6 2 (1.22%) Zend
Liverpool, Merseyside
Applause IT Innovation
Salary: £20000 - £30000 per annum + Fantastic Training + Benefits
Posted: 3 hours ago
Manchester, Lancashire
Oscar Associates (UK) Ltd
Salary: £20000 - £28000 per annum
Posted: 3 days ago
Stockport, Cheshire
Roc Search
Posted: 4 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £50000 - £60000 per annum + Benefits
Posted: 6 days ago
Liverpool, Lancashire
The Little Black Book Agency
Posted: 12 days ago
Manchester
Blue Town Online
Salary: £30k per year
Posted: 26 days ago