The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Online Marketing
Rank 173 215 201
Rank change year-on-year
+42 -14
Permanent jobs citing Online Marketing 83 21 44
As % of all permanent IT jobs located in the North West 1.12% 0.30% 0.60%
As % of the Processes & Methodologies category 1.37% 0.38% 0.77%
Number of salaries quoted 18 18 43
Average salary £27,000 £30,000 £27,500
Average salary % change year-on-year
-10.00% +9.09%
90% offered a salary of more than £20,400 £17,250 £22,500
10% offered a salary of more than £44,500 £40,000 £37,500
UK excluding London average salary £30,000 £30,000 £27,500
% change year-on-year
- +9.09%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6064 5518 5716
As % of all permanent IT jobs located in the North West 81.65% 77.54% 77.47%
Number of salaries quoted 4808 4678 4990
Average salary £40,000 £38,000 £37,500
Average salary % change year-on-year
+5.26% +1.33%
90% offered a salary of more than £26,500 £27,000 £26,465
10% offered a salary of more than £57,500 £57,500 £56,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 22 August 2014.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 22 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +51 69 £24,000 -27.27% 6
Lancashire -1 6 £40,000 +158.06% 1
Cheshire -14 6 - -
Merseyside - 2 £21,500 - 1
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 22 August 2014, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 170 (100.00%) Marketing
2 89 (52.35%) SEO
3 78 (45.88%) Analytics
4 73 (42.94%) Pay per click
5 66 (38.82%) E-Commerce
6 53 (31.18%) Digital Marketing
7 51 (30.00%) Retail
8 46 (27.06%) HTML
9 43 (25.29%) CMS
10 41 (24.12%) CSS
11 38 (22.35%) Social Media
12 36 (21.18%) JavaScript
12 36 (21.18%) Web Design
13 34 (20.00%) Google
14 31 (18.24%) Degree
15 28 (16.47%) Magento
15 28 (16.47%) Finance
15 28 (16.47%) Advertising
15 28 (16.47%) PHP
16 26 (15.29%) Web Analytics
17 23 (13.53%) Content Management
17 23 (13.53%) XHTML
17 23 (13.53%) Project Management
18 22 (12.94%) Google Analytics
19 21 (12.35%) CRM
19 21 (12.35%) Campaign Management
20 20 (11.76%) XML
20 20 (11.76%) MySQL
20 20 (11.76%) LAMP
20 20 (11.76%) Git (software)

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 22 August 2014, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 43 (25.29%) CMS
2 13 (7.65%) WordPress
3 5 (2.94%) Drupal
Applications
1 10 (5.88%) FastStats
2 5 (2.94%) Photoshop
3 4 (2.35%) MS Excel
3 4 (2.35%) Adobe Illustrator
4 2 (1.18%) MS Office
5 1 (0.59%) MS PowerPoint
Business Applications
1 28 (16.47%) Magento
2 22 (12.94%) Google Analytics
Cloud Services
1 4 (2.35%) Responsys
1 4 (2.35%) MailChimp
Communications & Networking
1 10 (5.88%) SMS
2 3 (1.76%) Internet
3 1 (0.59%) DNS
3 1 (0.59%) FTP
Database & Business Intelligence
1 20 (11.76%) MySQL
2 5 (2.94%) SQL Server
Development Applications
1 20 (11.76%) Git (software)
2 18 (10.59%) Subversion
3 4 (2.35%) Dreamweaver
4 1 (0.59%) FrontPage
General
1 170 (100.00%) Marketing
2 51 (30.00%) Retail
3 28 (16.47%) Finance
3 28 (16.47%) Advertising
4 7 (4.12%) Russian Language
5 6 (3.53%) Swedish Language
6 5 (2.94%) Games
7 2 (1.18%) Telecoms
7 2 (1.18%) Legal
7 2 (1.18%) German Language
8 1 (0.59%) Multimedia
8 1 (0.59%) Law
8 1 (0.59%) Banking
Job Titles
1 34 (20.00%) Developer
2 20 (11.76%) PHP Developer
3 18 (10.59%) Marketing Manager
3 18 (10.59%) E-Commerce Manager
4 16 (9.41%) SEO Executive
4 16 (9.41%) PHP MySQL Developer
5 15 (8.82%) Web Developer
6 11 (6.47%) Online Marketing Manager
6 11 (6.47%) MySQL Developer
6 11 (6.47%) PHP Web Developer
7 10 (5.88%) CRM Manager
8 7 (4.12%) Digital Marketing Manager
8 7 (4.12%) Account Manager
9 6 (3.53%) Project Manager
9 6 (3.53%) PPC Specialist
9 6 (3.53%) PPC Executive
9 6 (3.53%) PPC Manager
9 6 (3.53%) PPC Analyst
9 6 (3.53%) Magento Developer
10 5 (2.94%) C# .NET Developer
Libraries, Frameworks & Software Standards
1 46 (27.06%) HTML
2 41 (24.12%) CSS
3 23 (13.53%) XHTML
4 20 (11.76%) XML
4 20 (11.76%) LAMP
5 18 (10.59%) JSON
5 18 (10.59%) REST
6 10 (5.88%) jQuery
7 6 (3.53%) .NET
8 5 (2.94%) HTML5
8 5 (2.94%) CSS3
8 5 (2.94%) Ajax
8 5 (2.94%) ASP.NET
9 2 (1.18%) DHTML
Miscellaneous
1 38 (22.35%) Social Media
2 15 (8.82%) Digital Media
3 7 (4.12%) Copywriting
3 7 (4.12%) Blog
4 2 (1.18%) Management Information System
4 2 (1.18%) Social Network
4 2 (1.18%) Mathematics
5 1 (0.59%) Mobile App
5 1 (0.59%) Data Protection Act
5 1 (0.59%) Graphic Design
Operating Systems
1 19 (11.18%) Linux
2 1 (0.59%) Ubuntu
2 1 (0.59%) CentOS
2 1 (0.59%) Windows
2 1 (0.59%) Debian
Processes & Methodologies
1 89 (52.35%) SEO
2 78 (45.88%) Analytics
3 73 (42.94%) Pay per click
4 66 (38.82%) E-Commerce
5 53 (31.18%) Digital Marketing
6 36 (21.18%) Web Design
7 26 (15.29%) Web Analytics
8 23 (13.53%) Content Management
8 23 (13.53%) Project Management
9 21 (12.35%) CRM
9 21 (12.35%) Campaign Management
10 18 (10.59%) OO
10 18 (10.59%) Customer Engagement
10 18 (10.59%) Strategic Planning
10 18 (10.59%) OO PHP
10 18 (10.59%) Enterprise Content Management
11 17 (10.00%) Email Marketing
12 16 (9.41%) Web Development
12 16 (9.41%) B2C
13 15 (8.82%) B2B
Programming Languages
1 36 (21.18%) JavaScript
2 28 (16.47%) PHP
3 18 (10.59%) PHP5
4 5 (2.94%) C#
5 1 (0.59%) C
5 1 (0.59%) SQL
5 1 (0.59%) VB.NET
Qualifications
1 31 (18.24%) Degree
Vendors
1 34 (20.00%) Google
2 18 (10.59%) Facebook
3 11 (6.47%) Twitter
4 9 (5.29%) Yahoo!
5 4 (2.35%) Microsoft
5 4 (2.35%) Adobe
6 2 (1.18%) Zend
Manchester, Lancashire
boohoo.com
Posted: 20 hours ago
Liverpool, Lancashire
The Little Black Book Agency
Posted: 2 days ago
Manchester, Lancashire
boohoo.com
Salary: Highly Competitive
Posted: 2 days ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £50000 - £60000 per annum + Benefits
Posted: 3 days ago
Accrington, Lancashire
Blue Octopus Recruitment LLP
Salary: £27,794 per annum
Posted: 3 days ago
Manchester
Blue Town Online
Salary: £30k per year
Posted: 16 days ago