The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Online Marketing
Rank 213 208 232
Rank change year-on-year
-5 +24
Permanent jobs citing Online Marketing 18 50 16
As % of all permanent IT jobs located in the North West 0.32% 0.71% 0.24%
As % of the Processes & Methodologies category 0.37% 0.83% 0.28%
Number of salaries quoted 17 42 11
Average salary £35,000 £27,500 £26,000
Average salary % change year-on-year
+27.27% +5.76%
90% offered a salary of more than £25,100 £21,500 £23,500
10% offered a salary of more than £40,000 £35,000 £34,000
UK excluding London average salary £37,500 £27,500 £30,000
% change year-on-year
+36.36% -8.33%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
4812 6019 5619
As % of all permanent IT jobs located in the North West 86.41% 85.66% 84.59%
Number of salaries quoted 3985 5083 4676
Average salary £42,500 £40,000 £40,000
Average salary % change year-on-year
+6.25% -
90% offered a salary of more than £28,500 £27,500 £27,500
10% offered a salary of more than £60,000 £55,000 £60,000
UK excluding London average salary £45,000 £42,500 £42,500
% change year-on-year
+5.88% -

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 12 February 2016.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lancashire +13 9 £35,000 +55.55% 1
Manchester -4 7 £27,500 - 4
Cheshire +21 2 £40,000 +15.94%
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 12 February 2016, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 29 (100.00%) Marketing
2 16 (55.17%) SEO
2 16 (55.17%) Analytical Skills
3 15 (51.72%) Degree
4 12 (41.38%) Social Media
5 9 (31.03%) Pay per click
5 9 (31.03%) CRM
6 8 (27.59%) .NET
6 8 (27.59%) SQL Server
6 8 (27.59%) C#
6 8 (27.59%) HTML
6 8 (27.59%) ASP.NET
6 8 (27.59%) jQuery
6 8 (27.59%) Kanban
6 8 (27.59%) Digital Marketing
6 8 (27.59%) Agile Software Development
7 7 (24.14%) Email Marketing
7 7 (24.14%) Spreadsheet
8 6 (20.69%) E-Commerce
8 6 (20.69%) CSS
9 5 (17.24%) CMS
9 5 (17.24%) User Experience
10 4 (13.79%) Analytics
10 4 (13.79%) Campaign Management
10 4 (13.79%) AdWords
10 4 (13.79%) Data Analysis
10 4 (13.79%) Google
11 3 (10.34%) Content Management
11 3 (10.34%) Finance
12 2 (6.90%) Marketing Strategy

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 12 February 2016, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (17.24%) CMS
2 2 (6.90%) SharePoint
2 2 (6.90%) Umbraco
Applications
1 7 (24.14%) Spreadsheet
2 2 (6.90%) Adobe Illustrator
2 2 (6.90%) Photoshop
Business Applications
1 1 (3.45%) WebTrends
Cloud Services
1 4 (13.79%) AdWords
2 2 (6.90%) GitHub
2 2 (6.90%) Trello
3 1 (3.45%) Google Analytics
Communications & Networking
1 1 (3.45%) Internet
1 1 (3.45%) Intranet
Database & Business Intelligence
1 8 (27.59%) SQL Server
Development Applications
1 1 (3.45%) Dreamweaver
General
1 29 (100.00%) Marketing
2 3 (10.34%) Finance
3 1 (3.45%) Advertising
Job Titles
1 8 (27.59%) .NET Developer
1 8 (27.59%) ASP.NET Developer
1 8 (27.59%) C# .NET Developer
1 8 (27.59%) C# ASP.NET Developer
1 8 (27.59%) C# Developer
1 8 (27.59%) Developer
2 7 (24.14%) Account Manager
3 5 (17.24%) .NET Programmer
3 5 (17.24%) ASP.NET Programmer
3 5 (17.24%) C# Programmer
3 5 (17.24%) Marketing Executive
3 5 (17.24%) Programmer
3 5 (17.24%) SQL Developer
3 5 (17.24%) SQL Programmer
3 5 (17.24%) SQL Server Developer
4 4 (13.79%) Digital Account Manager
5 3 (10.34%) Email Marketing Executive
5 3 (10.34%) PPC Executive
5 3 (10.34%) SEO Account Manager
5 3 (10.34%) SEO Manager
Libraries, Frameworks & Software Standards
1 8 (27.59%) .NET
1 8 (27.59%) ASP.NET
1 8 (27.59%) HTML
1 8 (27.59%) jQuery
2 6 (20.69%) CSS
3 1 (3.45%) DHTML
3 1 (3.45%) XML
Miscellaneous
1 16 (55.17%) Analytical Skills
2 12 (41.38%) Social Media
3 5 (17.24%) User Experience
4 2 (6.90%) Psychology
5 1 (3.45%) Computer Science
5 1 (3.45%) iPad
5 1 (3.45%) Management Information System
5 1 (3.45%) Performance Metrics
5 1 (3.45%) Xbox
Processes & Methodologies
1 16 (55.17%) SEO
2 9 (31.03%) CRM
2 9 (31.03%) Pay per click
3 8 (27.59%) Agile Software Development
3 8 (27.59%) Digital Marketing
3 8 (27.59%) Kanban
4 7 (24.14%) Email Marketing
5 6 (20.69%) E-Commerce
6 4 (13.79%) Analytics
6 4 (13.79%) Campaign Management
6 4 (13.79%) Data Analysis
7 3 (10.34%) Content Management
8 2 (6.90%) B2B
8 2 (6.90%) B2C
8 2 (6.90%) Business Analysis
8 2 (6.90%) Front End Development
8 2 (6.90%) Marketing Strategy
8 2 (6.90%) Multivariate Testing
8 2 (6.90%) Presales
8 2 (6.90%) Responsive Web Design
Programming Languages
1 8 (27.59%) C#
2 2 (6.90%) JavaScript
Qualifications
1 15 (51.72%) Degree
Vendors
1 4 (13.79%) Google
2 2 (6.90%) EPiServer
3 1 (3.45%) Omniture
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