The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Online Marketing
Rank 212 237 197
Rank change year-on-year
+25 -40
Permanent jobs citing Online Marketing 42 10 47
As % of all permanent IT jobs located in the North West 0.56% 0.15% 0.65%
As % of the Processes & Methodologies category 0.67% 0.18% 0.81%
Number of salaries quoted 16 6 44
Average salary £25,500 £22,500 £27,500
Average salary % change year-on-year
+13.33% -18.18%
90% offered a salary of more than £21,750 £18,750 £22,500
10% offered a salary of more than £55,000 £28,500 £35,700
UK excluding London average salary £30,000 £30,000 £27,500
% change year-on-year
- +9.09%
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6289 5429 5770
As % of all permanent IT jobs located in the North West 83.94% 80.38% 79.43%
Number of salaries quoted 5279 4549 4968
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,500 £27,353 £27,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 21 October 2014.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +9 35 £26,500 +17.77% 1
Merseyside +20 3 £25,000 - 1
Cheshire - 3 £29,000 - 1
Lancashire - 1 £21,000 -
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 21 October 2014, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 135 (100.00%) Marketing
2 77 (57.04%) SEO
3 67 (49.63%) Pay per click
4 65 (48.15%) Analytics
5 57 (42.22%) E-Commerce
6 49 (36.30%) Retail
7 41 (30.37%) Digital Marketing
8 30 (22.22%) Degree
8 30 (22.22%) Social Media
9 29 (21.48%) Google
10 28 (20.74%) Finance
11 27 (20.00%) Magento
12 25 (18.52%) Advertising
13 22 (16.30%) HTML
13 22 (16.30%) Campaign Management
14 21 (15.56%) Analytical Skills
15 20 (14.81%) CMS
15 20 (14.81%) Web Analytics
16 19 (14.07%) Content Management
16 19 (14.07%) JavaScript
16 19 (14.07%) CSS
16 19 (14.07%) Project Management
16 19 (14.07%) Google Analytics
17 18 (13.33%) Enterprise Content Management
17 18 (13.33%) Customer Engagement
17 18 (13.33%) Strategic Planning
17 18 (13.33%) Web Design
17 18 (13.33%) Coaching
18 17 (12.59%) CRM
19 15 (11.11%) B2C

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 21 October 2014, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 20 (14.81%) CMS
2 9 (6.67%) WordPress
3 5 (3.70%) Drupal
Applications
1 11 (8.15%) FastStats
2 5 (3.70%) MS Excel
3 2 (1.48%) Photoshop
3 2 (1.48%) MS Office
3 2 (1.48%) Adobe Illustrator
Business Applications
1 27 (20.00%) Magento
2 19 (14.07%) Google Analytics
Cloud Services
1 3 (2.22%) MailChimp
2 1 (0.74%) Responsys
Communications & Networking
1 11 (8.15%) SMS
2 2 (1.48%) Internet
3 1 (0.74%) FTP
Database & Business Intelligence
1 8 (5.93%) SQL Server
2 4 (2.96%) MySQL
Development Applications
1 4 (2.96%) Git (software)
2 2 (1.48%) Subversion
3 1 (0.74%) FrontPage
General
1 135 (100.00%) Marketing
2 49 (36.30%) Retail
3 28 (20.74%) Finance
4 25 (18.52%) Advertising
5 6 (4.44%) Russian Language
6 5 (3.70%) Games
6 5 (3.70%) Swedish Language
7 4 (2.96%) German Language
8 3 (2.22%) Automotive
8 3 (2.22%) Italian Language
9 1 (0.74%) Law
9 1 (0.74%) Multimedia
9 1 (0.74%) Telecoms
Job Titles
1 18 (13.33%) E-Commerce Manager
2 15 (11.11%) Developer
3 14 (10.37%) Marketing Manager
3 14 (10.37%) SEO Executive
4 11 (8.15%) CRM Manager
5 8 (5.93%) Online Marketing Manager
6 7 (5.19%) Digital Marketing Manager
7 6 (4.44%) PPC Specialist
7 6 (4.44%) PPC Executive
7 6 (4.44%) Magento Developer
7 6 (4.44%) PPC Manager
7 6 (4.44%) PPC Analyst
7 6 (4.44%) Account Manager
8 5 (3.70%) C# Developer
8 5 (3.70%) Consultant
8 5 (3.70%) Senior C# Developer
8 5 (3.70%) Senior Developer
8 5 (3.70%) C# .NET Developer
8 5 (3.70%) Online Marketing Consultant
8 5 (3.70%) C# ASP.NET Developer
Libraries, Frameworks & Software Standards
1 22 (16.30%) HTML
2 19 (14.07%) CSS
3 10 (7.41%) jQuery
4 8 (5.93%) .NET
5 6 (4.44%) XHTML
6 5 (3.70%) ASP.NET
7 4 (2.96%) CSS3
7 4 (2.96%) HTML5
7 4 (2.96%) LAMP
7 4 (2.96%) Ajax
8 2 (1.48%) JSON
8 2 (1.48%) REST
8 2 (1.48%) XML
Miscellaneous
1 30 (22.22%) Social Media
2 21 (15.56%) Analytical Skills
3 13 (9.63%) Digital Media
4 8 (5.93%) Copywriting
5 7 (5.19%) Blog
6 2 (1.48%) User Experience
7 1 (0.74%) Mobile App
7 1 (0.74%) Social Network
Operating Systems
1 2 (1.48%) Linux
Processes & Methodologies
1 77 (57.04%) SEO
2 67 (49.63%) Pay per click
3 65 (48.15%) Analytics
4 57 (42.22%) E-Commerce
5 41 (30.37%) Digital Marketing
6 22 (16.30%) Campaign Management
7 20 (14.81%) Web Analytics
8 19 (14.07%) Content Management
8 19 (14.07%) Project Management
9 18 (13.33%) Enterprise Content Management
9 18 (13.33%) Customer Engagement
9 18 (13.33%) Strategic Planning
9 18 (13.33%) Web Design
9 18 (13.33%) Coaching
10 17 (12.59%) CRM
11 15 (11.11%) B2C
12 13 (9.63%) B2B
13 11 (8.15%) Web Development
14 10 (7.41%) Agile Software Development
15 9 (6.67%) Email Marketing
Programming Languages
1 19 (14.07%) JavaScript
2 8 (5.93%) PHP
3 5 (3.70%) C#
4 3 (2.22%) VB.NET
5 2 (1.48%) PHP5
6 1 (0.74%) C
Qualifications
1 30 (22.22%) Degree
Vendors
1 29 (21.48%) Google
2 14 (10.37%) Facebook
3 9 (6.67%) Twitter
4 8 (5.93%) Yahoo!
5 5 (3.70%) Microsoft
6 2 (1.48%) Zend
Cheshire
Randstad Digital
Posted: 13 days ago
Manchester, Lancashire
The Little Black Book Agency
Posted: 13 days ago
Liverpool
Applause IT Innovation
Salary: £20000 - £30000 per annum + Fantastic Training + Benefits
Posted: 18 days ago