The table below looks at the statistics for Online Marketing skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited Online Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Online Marketing
Rank 229 164 224
Rank change year-on-year
-65 +60
Permanent jobs citing Online Marketing 24 87 29
As % of all permanent IT jobs located in the North West 0.37% 1.26% 0.39%
As % of the Processes & Methodologies category 0.43% 1.52% 0.48%
Number of salaries quoted 9 29 24
Average salary £24,500 £28,000 £34,500
Average salary % change year-on-year
-12.50% -18.84%
90% offered a salary of more than £22,500 £21,000 £20,750
10% offered a salary of more than £45,000 £40,000 £40,000
UK excluding London average salary £30,000 £32,500 £32,500
% change year-on-year
-7.69% -
Online Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
5557 5720 6003
As % of all permanent IT jobs located in the North West 85.85% 82.54% 80.96%
Number of salaries quoted 4504 4554 5135
Average salary £40,000 £40,000 £37,500
Average salary % change year-on-year
- +6.66%
90% offered a salary of more than £27,500 £27,000 £26,500
10% offered a salary of more than £60,000 £55,500 £57,000
UK excluding London average salary £44,500 £42,500 £40,000
% change year-on-year
+4.70% +6.25%

Online Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing Online Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Online Marketing Jobs Demand Trend in the North West

Online Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing across the North West region.

Online Marketing Salary Trend in the North West

Online Marketing
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing Online Marketing across the North West region over the 3 months to 3 July 2015.

Online Marketing Salary Histogram in the North West

Online Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Online Marketing within the North West region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -40 12 £24,000 -7.69% 2
Lancashire -18 9 - - 3
Cheshire -12 3 £42,500 +6.25%
Online Marketing
England

Online Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 3 July 2015, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing.

1 39 (100.00%) Marketing
2 25 (64.10%) SEO
3 18 (46.15%) HTML
3 18 (46.15%) Analytics
4 17 (43.59%) Digital Marketing
4 17 (43.59%) Google
5 15 (38.46%) CSS
6 14 (35.90%) Pay per click
7 12 (30.77%) Email Marketing
8 11 (28.21%) Google Analytics
8 11 (28.21%) Social Media
9 10 (25.64%) WordPress
9 10 (25.64%) User Experience
10 9 (23.08%) B2B
11 8 (20.51%) JavaScript
12 7 (17.95%) Photoshop
12 7 (17.95%) Dreamweaver
12 7 (17.95%) Finance
12 7 (17.95%) Adobe
12 7 (17.95%) Degree
12 7 (17.95%) Web Design
13 6 (15.38%) Retail
13 6 (15.38%) Data Analysis
13 6 (15.38%) Adobe Illustrator
14 5 (12.82%) B2C
14 5 (12.82%) E-Commerce
14 5 (12.82%) Content Management
15 4 (10.26%) Digital Media
15 4 (10.26%) Spreadsheet
15 4 (10.26%) Yahoo!

Online Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 3 July 2015, IT jobs across the North West region citing Online Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Online Marketing. Up to 20 skills are shown per category.

Application Platforms
1 10 (25.64%) WordPress
2 4 (10.26%) CMS
3 2 (5.13%) SharePoint
3 2 (5.13%) Umbraco
4 1 (2.56%) Drupal
Applications
1 7 (17.95%) Photoshop
2 6 (15.38%) Adobe Illustrator
3 4 (10.26%) Fireworks
3 4 (10.26%) Spreadsheet
4 2 (5.13%) InDesign
4 2 (5.13%) Adobe After Effects
5 1 (2.56%) MS Excel
Business Applications
1 1 (2.56%) Dynamics CRM
1 1 (2.56%) Magento
Cloud Services
1 11 (28.21%) Google Analytics
2 3 (7.69%) GitHub
3 2 (5.13%) Trello
Communications & Networking
1 3 (7.69%) Internet
2 2 (5.13%) Intranet
3 1 (2.56%) SMS
Database & Business Intelligence
1 1 (2.56%) MySQL
Development Applications
1 7 (17.95%) Dreamweaver
General
1 39 (100.00%) Marketing
2 7 (17.95%) Finance
3 6 (15.38%) Retail
4 4 (10.26%) Legal
5 2 (5.13%) Law
5 2 (5.13%) Games
6 1 (2.56%) Banking
6 1 (2.56%) Investment Banking
6 1 (2.56%) Advertising
Job Titles
1 18 (46.15%) Marketing Manager
2 9 (23.08%) Online Marketing Manager
3 7 (17.95%) PPC Specialist
3 7 (17.95%) PPC Manager
3 7 (17.95%) PPC Analyst
3 7 (17.95%) PPC Executive
4 6 (15.38%) Designer
4 6 (15.38%) Web Designer
5 5 (12.82%) Digital Marketing Manager
5 5 (12.82%) Email Marketing Manager
6 3 (7.69%) Senior Web Designer
6 3 (7.69%) SEO Account Manager
6 3 (7.69%) Senior Designer
6 3 (7.69%) SEO Executive
6 3 (7.69%) Account Manager
7 2 (5.13%) Marketing Executive
7 2 (5.13%) Digital Marketing Executive
8 1 (2.56%) SEO Manager
8 1 (2.56%) Campaign Manager
8 1 (2.56%) Marketing Campaign Manager
Libraries, Frameworks & Software Standards
1 18 (46.15%) HTML
2 15 (38.46%) CSS
3 3 (7.69%) XML
3 3 (7.69%) DHTML
4 1 (2.56%) LAMP
Miscellaneous
1 11 (28.21%) Social Media
2 10 (25.64%) User Experience
3 4 (10.26%) Digital Media
4 3 (7.69%) Analytical Skills
5 2 (5.13%) Algorithms
5 2 (5.13%) Performance Metrics
5 2 (5.13%) Blog
5 2 (5.13%) Psychology
5 2 (5.13%) Human Factors
5 2 (5.13%) Management Information System
6 1 (2.56%) Statistics
6 1 (2.56%) Video Editing
6 1 (2.56%) Mathematics
6 1 (2.56%) Computer Science
Processes & Methodologies
1 25 (64.10%) SEO
2 18 (46.15%) Analytics
3 17 (43.59%) Digital Marketing
4 14 (35.90%) Pay per click
5 12 (30.77%) Email Marketing
6 9 (23.08%) B2B
7 7 (17.95%) Web Design
8 6 (15.38%) Data Analysis
9 5 (12.82%) Content Management
9 5 (12.82%) B2C
9 5 (12.82%) E-Commerce
10 3 (7.69%) Web Development
10 3 (7.69%) UML
10 3 (7.69%) Time Management
11 2 (5.13%) Multivariate Testing
11 2 (5.13%) Line Management
11 2 (5.13%) Marketing Strategy
11 2 (5.13%) Business Analysis
11 2 (5.13%) Web Analytics
11 2 (5.13%) Business Development
Programming Languages
1 8 (20.51%) JavaScript
2 1 (2.56%) PHP
Qualifications
1 7 (17.95%) Degree
Vendors
1 17 (43.59%) Google
2 7 (17.95%) Adobe
3 4 (10.26%) Yahoo!
4 3 (7.69%) Facebook
4 3 (7.69%) Twitter
5 2 (5.13%) Microsoft
5 2 (5.13%) EPiServer
Preston, Lancashire
Applause IT Innovation
Salary: £15000 - £23000 per annum + Fantastic Training + Benefits
Posted: 2 days ago
Birkenhead, Merseyside
Net Recruit.co.uk Ltd
Salary: £45000 per annum, Benefits 25 days hols + bank holidays plus ability t
Posted: 2 days ago
Preston, Lancashire
Searchability.co.uk
Posted: 3 days ago
Preston, Lancashire
Searchability
Salary: £25000 - £30000 per annum + Benefits
Posted: 3 days ago
Manchester
Greywood Associates Limited
Salary: £22000 - £25000 per annum + bens
Posted: 23 days ago
Rochdale, Lancashire
Zen Internet Ltd
Salary: Up to £45,000 per annum depending on experience + benefits
Posted: 23 days ago