The table below looks at the statistics for B2B skills in IT jobs advertised for the North West region. Included is a guide to the average salaries offered in IT jobs that have cited B2B over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
B2B (Business-to-Business)
Rank 194 182 230
Rank change year-on-year
-12 +48
Permanent jobs citing B2B 58 56 19
As % of all permanent IT jobs located in the North West 0.78% 0.82% 0.26%
As % of the Processes & Methodologies category 0.95% 1.05% 0.33%
Number of salaries quoted 33 41 19
Average salary £28,000 £39,500 £31,500
Average salary % change year-on-year
-29.11% +25.39%
90% offered a salary of more than £17,000 £20,000 £27,000
10% offered a salary of more than £52,000 £52,500 £40,000
UK excluding London average salary £36,000 £40,000 £37,500
% change year-on-year
-10.00% +6.66%
B2B
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the North West region.

Processes & Methodologies Category
North West
Permanent IT job ads with a match in the
Processes & Methodologies category
6094 5316 5702
As % of all permanent IT jobs located in the North West 81.92% 77.61% 77.81%
Number of salaries quoted 4851 4500 4956
Average salary £40,000 £38,500 £37,500
Average salary % change year-on-year
+3.89% +2.66%
90% offered a salary of more than £27,000 £26,750 £26,000
10% offered a salary of more than £57,500 £57,500 £55,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

B2B
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of permanent IT jobs citing B2B across the North West region as a proportion of the total demand within the Processes & Methodologies category.

B2B Jobs Demand Trend in the North West

B2B
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2B across the North West region.

B2B Salary Trend in the North West

B2B
Salary Histogram in the North West

This chart provides a salary histogram for IT jobs citing B2B across the North West region over the 3 months to 29 August 2014.

B2B Salary Histogram in the North West

B2B
Job Locations in the North West

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing B2B within the North West region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -1 40 £35,000 -2.77% 6
Lancashire +5 14 £28,000 -41.05%
Cheshire -29 2 £27,500 -31.25%
Merseyside - 2 £65,000 - 1
B2B
England

B2B
Top 30 Related IT Skills in the North West

For the 6 months to 29 August 2014, IT jobs across the North West region citing B2B also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2B.

1 43 (37.72%) Marketing
2 26 (22.81%) B2C
3 20 (17.54%) HTML
4 19 (16.67%) Social Media
5 18 (15.79%) JavaScript
5 18 (15.79%) CSS
5 18 (15.79%) Digital Marketing
6 17 (14.91%) Business Development
6 17 (14.91%) SEO
7 16 (14.04%) Online Marketing
8 15 (13.16%) Analytics
9 14 (12.28%) Finance
9 14 (12.28%) Pay per click
10 13 (11.40%) CRM
10 13 (11.40%) Facebook
10 13 (11.40%) Twitter
10 13 (11.40%) IaaS
11 12 (10.53%) Digital Media
11 12 (10.53%) Telecoms
11 12 (10.53%) Google
12 11 (9.65%) Advertising
13 10 (8.77%) Internet
13 10 (8.77%) Yahoo!
14 8 (7.02%) Mitel
14 8 (7.02%) Avaya
14 8 (7.02%) VoIP
14 8 (7.02%) Unified Communications
15 7 (6.14%) Project Management
15 7 (6.14%) Copywriting
16 6 (5.26%) Email Marketing

B2B
Top Related IT Skills in the North West by Category

For the 6 months to 29 August 2014, IT jobs across the North West region citing B2B also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2B. Up to 20 skills are shown per category.

Application Platforms
1 2 (1.75%) CMS
Applications
1 4 (3.51%) MS Excel
2 2 (1.75%) Photoshop
2 2 (1.75%) MS Office
2 2 (1.75%) Adobe Illustrator
3 1 (0.88%) MS PowerPoint
3 1 (0.88%) MS Visio
Business Applications
1 2 (1.75%) Dynamics CRM
1 2 (1.75%) Google Analytics
2 1 (0.88%) SiteCatalyst
Cloud Services
1 13 (11.40%) IaaS
2 5 (4.39%) Cloud Computing
3 2 (1.75%) Office 365
Communications & Networking
1 10 (8.77%) Internet
2 8 (7.02%) VoIP
2 8 (7.02%) Unified Communications
3 2 (1.75%) Intranet
3 2 (1.75%) Extranet
4 1 (0.88%) FTP
Database & Business Intelligence
1 4 (3.51%) SQL Server
2 2 (1.75%) OLAP
2 2 (1.75%) Data Warehouse
2 2 (1.75%) Hadoop
2 2 (1.75%) NoSQL
2 2 (1.75%) Big Data
Development Applications
1 2 (1.75%) Dreamweaver
2 1 (0.88%) FrontPage
General
1 43 (37.72%) Marketing
2 14 (12.28%) Finance
3 12 (10.53%) Telecoms
4 11 (9.65%) Advertising
5 3 (2.63%) Retail
5 3 (2.63%) Automotive
5 3 (2.63%) Law
6 1 (0.88%) Legal
6 1 (0.88%) Manufacturing
6 1 (0.88%) Multimedia
6 1 (0.88%) Publishing
Job Titles
1 20 (17.54%) Account Manager
2 12 (10.53%) Sales Executive
3 10 (8.77%) SEO Executive
4 7 (6.14%) Campaign Manager
5 6 (5.26%) Copywriter
5 6 (5.26%) Telemarketer
5 6 (5.26%) Analyst
5 6 (5.26%) Marketing Manager
6 5 (4.39%) Sales Manager
6 5 (4.39%) Data Manager
6 5 (4.39%) Developer
6 5 (4.39%) Designer
6 5 (4.39%) Senior Designer
7 4 (3.51%) Business Development Executive
8 3 (2.63%) Product Manager
8 3 (2.63%) Senior Product Manager
8 3 (2.63%) Online Marketing Manager
8 3 (2.63%) Senior Manager
8 3 (2.63%) Senior Developer
8 3 (2.63%) Support Analyst
Libraries, Frameworks & Software Standards
1 20 (17.54%) HTML
2 18 (15.79%) CSS
3 4 (3.51%) .NET
3 4 (3.51%) EDI
4 2 (1.75%) .NET Framework
4 2 (1.75%) jQuery
4 2 (1.75%) ASP.NET MVC
4 2 (1.75%) HTML5
4 2 (1.75%) RabbitMQ
4 2 (1.75%) ADO.NET Entity Framework
4 2 (1.75%) CSS3
4 2 (1.75%) Kafka
4 2 (1.75%) Kendo UI
4 2 (1.75%) HTML5 Canvas
4 2 (1.75%) Twitter Bootstrap
4 2 (1.75%) ASP.NET
4 2 (1.75%) Web Services
5 1 (0.88%) XML
5 1 (0.88%) COM
5 1 (0.88%) J2EE
Miscellaneous
1 19 (16.67%) Social Media
2 12 (10.53%) Digital Media
3 7 (6.14%) Copywriting
4 4 (3.51%) EPoS
5 2 (1.75%) Social Network
6 1 (0.88%) Smart Meter
6 1 (0.88%) Mobile App
6 1 (0.88%) Mathematics
6 1 (0.88%) Blog
Operating Systems
1 2 (1.75%) Android
1 2 (1.75%) Apple iOS
Processes & Methodologies
1 26 (22.81%) B2C
2 18 (15.79%) Digital Marketing
3 17 (14.91%) Business Development
3 17 (14.91%) SEO
4 16 (14.04%) Online Marketing
5 15 (13.16%) Analytics
6 14 (12.28%) Pay per click
7 13 (11.40%) CRM
8 7 (6.14%) Project Management
9 6 (5.26%) Email Marketing
9 6 (5.26%) Time Management
10 5 (4.39%) Data Cleansing
10 5 (4.39%) Direct Marketing
11 4 (3.51%) Product Management
12 3 (2.63%) Marketing Strategy
12 3 (2.63%) Security Testing
12 3 (2.63%) Telemarketing
12 3 (2.63%) Agile Software Development
13 2 (1.75%) Data Management
13 2 (1.75%) Web Design
Programming Languages
1 18 (15.79%) JavaScript
2 5 (4.39%) Java
3 3 (2.63%) SQL
4 2 (1.75%) C#
Qualifications
1 4 (3.51%) Degree
Quality Assurance & Compliance
1 3 (2.63%) QA
2 1 (0.88%) SLA
Vendors
1 13 (11.40%) Facebook
1 13 (11.40%) Twitter
2 12 (10.53%) Google
3 10 (8.77%) Yahoo!
4 8 (7.02%) Mitel
4 8 (7.02%) Avaya
5 4 (3.51%) Microsoft
6 2 (1.75%) Salesforce.com
6 2 (1.75%) webMethods
6 2 (1.75%) Open Text
7 1 (0.88%) VMware
7 1 (0.88%) Omniture
7 1 (0.88%) McAfee
7 1 (0.88%) BT
7 1 (0.88%) HP
7 1 (0.88%) Dell
7 1 (0.88%) Oracle
7 1 (0.88%) SAP
7 1 (0.88%) JBoss
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