The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Google
Rank 181 134 160
Rank change year-on-year
-47 +26
Permanent jobs citing Google 81 84 59
As % of all permanent IT jobs located in Yorkshire 1.10% 1.58% 1.02%
As % of the Vendors category 2.31% 3.31% 2.12%
Number of salaries quoted 44 60 55
Average salary £30,000 £26,250 £27,750
Average salary % change year-on-year
+14.28% -5.40%
90% offered a salary of more than £22,500 £20,500 £20,500
10% offered a salary of more than £42,850 £40,250 £35,000
UK excluding London average salary £40,000 £32,500 £33,500
% change year-on-year
+23.07% -2.98%
Google
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Yorkshire region.

Vendors Category
Yorkshire
Permanent IT job ads with a match in the
Vendors category
3510 2539 2782
As % of all permanent IT jobs located in Yorkshire 47.84% 47.85% 48.30%
Number of salaries quoted 2605 1987 2211
Average salary £40,000 £37,500 £36,000
Average salary % change year-on-year
+6.66% +4.16%
90% offered a salary of more than £25,000 £24,290 £23,900
10% offered a salary of more than £55,000 £50,000 £54,400
UK excluding London average salary £40,000 £40,000 £40,000

Google
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Yorkshire region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Yorkshire

Google
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Yorkshire region.

Google Salary Trend in Yorkshire

Google
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Google across the Yorkshire region over the 3 months to 29 August 2014.

Google Salary Histogram in Yorkshire

Google
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the Yorkshire region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -40 47 £31,000 +29.16% 4
East Yorkshire +18 16 £30,000 +9.09% 2
North Yorkshire -11 10 £42,500 +14.09%
South Yorkshire -32 3 £28,000 +10.89% 6
Google
England

Google
Top 30 Related IT Skills in Yorkshire

For the 6 months to 29 August 2014, IT jobs across the Yorkshire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 85 (58.22%) Analytics
2 75 (51.37%) Marketing
3 69 (47.26%) SEO
4 56 (38.36%) Pay per click
4 56 (38.36%) Google Analytics
5 53 (36.30%) Digital Marketing
6 49 (33.56%) Social Media
6 49 (33.56%) JavaScript
7 41 (28.08%) HTML
8 38 (26.03%) .NET
8 38 (26.03%) Facebook
9 37 (25.34%) CSS
10 31 (21.23%) Yahoo!
11 28 (19.18%) SQL Server
12 27 (18.49%) C#
12 27 (18.49%) Twitter
13 26 (17.81%) Degree
13 26 (17.81%) Microsoft
14 25 (17.12%) E-Commerce
14 25 (17.12%) ASP.NET
14 25 (17.12%) Advertising
14 25 (17.12%) MVC
14 25 (17.12%) TDD
15 24 (16.44%) XML
15 24 (16.44%) Mobile App
16 23 (15.75%) Web Application Development
16 23 (15.75%) SQL Server 2012
16 23 (15.75%) ASP.NET MVC 4
16 23 (15.75%) Node.js
16 23 (15.75%) ASP.NET MVC

Google
Top Related IT Skills in Yorkshire by Category

For the 6 months to 29 August 2014, IT jobs across the Yorkshire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 23 (15.75%) Node.js
2 11 (7.53%) Tomcat
2 11 (7.53%) CMS
2 11 (7.53%) WordPress
3 6 (4.11%) MS Exchange
3 6 (4.11%) Lync
3 6 (4.11%) Exchange Server 2010
4 4 (2.74%) WebSphere
5 3 (2.05%) Blackberry Enterprise Server
5 3 (2.05%) Apache
5 3 (2.05%) Exchange Server 2013
6 2 (1.37%) IIS
7 1 (0.68%) Jetty
7 1 (0.68%) nginx
7 1 (0.68%) Sitefinity
Applications
1 14 (9.59%) MS Office
2 9 (6.16%) MS Excel
3 5 (3.42%) Photoshop
4 1 (0.68%) MS PowerPoint
Business Applications
1 56 (38.36%) Google Analytics
2 9 (6.16%) Magento
3 4 (2.74%) Fredhopper
4 1 (0.68%) SiteCatalyst
4 1 (0.68%) WebTrends
4 1 (0.68%) Dynamics AX
Cloud Services
1 13 (8.90%) Google Apps
2 7 (4.79%) SaaS
3 4 (2.74%) Amazon EC2
4 3 (2.05%) Amazon S3
4 3 (2.05%) Amazon AWS
4 3 (2.05%) Amazon ELB
5 1 (0.68%) Cloud Computing
5 1 (0.68%) Google App Engine
Communications & Networking
1 6 (4.11%) Unified Communications
2 4 (2.74%) DHCP
2 4 (2.74%) DNS
2 4 (2.74%) SSL
2 4 (2.74%) Internet
3 3 (2.05%) Firewall
3 3 (2.05%) S/MIME
3 3 (2.05%) HTTP
3 3 (2.05%) VPN
3 3 (2.05%) SSH
3 3 (2.05%) Wireshark
3 3 (2.05%) tcpdump
4 1 (0.68%) TCP/IP
4 1 (0.68%) FTP
4 1 (0.68%) IPsec
Database & Business Intelligence
1 28 (19.18%) SQL Server
2 23 (15.75%) SQL Server 2012
3 13 (8.90%) NoSQL
4 12 (8.22%) MySQL
5 7 (4.79%) RDBMS
5 7 (4.79%) Relational Database
Development Applications
1 11 (7.53%) Git (software)
2 10 (6.85%) Subversion
3 9 (6.16%) Eclipse
4 7 (4.79%) Ant
4 7 (4.79%) Maven
4 7 (4.79%) MyEclipse
4 7 (4.79%) Hudson
5 1 (0.68%) Jenkins
General
1 75 (51.37%) Marketing
2 25 (17.12%) Advertising
3 23 (15.75%) Retail
4 12 (8.22%) Games
4 12 (8.22%) Finance
5 3 (2.05%) Publishing
5 3 (2.05%) Multimedia
6 1 (0.68%) Automotive
6 1 (0.68%) Dutch Language
6 1 (0.68%) French Language
6 1 (0.68%) German Language
Job Titles
1 42 (28.77%) Developer
2 26 (17.81%) PPC Specialist
2 26 (17.81%) PPC Manager
2 26 (17.81%) PPC Analyst
2 26 (17.81%) PPC Executive
3 23 (15.75%) .NET Developer
4 21 (14.38%) Analyst
5 12 (8.22%) SEO Analyst
6 10 (6.85%) Web Developer
7 7 (4.79%) Business Analyst
7 7 (4.79%) Java Developer
7 7 (4.79%) Java Web Developer
8 6 (4.11%) SEO Manager
8 6 (4.11%) Front-End Developer
9 5 (3.42%) SEO Specialist
10 4 (2.74%) Web Content Manager
10 4 (2.74%) Designer
10 4 (2.74%) Senior Designer
10 4 (2.74%) Content Manager
10 4 (2.74%) Web Manager
Libraries, Frameworks & Software Standards
1 41 (28.08%) HTML
2 38 (26.03%) .NET
3 37 (25.34%) CSS
4 25 (17.12%) ASP.NET
5 24 (16.44%) XML
6 23 (15.75%) WCF
6 23 (15.75%) ASP.NET MVC
6 23 (15.75%) ASP.NET MVC 4
7 22 (15.07%) jQuery
8 16 (10.96%) Ajax
9 14 (9.59%) Web Services
9 14 (9.59%) JSP
10 13 (8.90%) RESTful
11 12 (8.22%) Ninject
11 12 (8.22%) KnockoutJS
12 11 (7.53%) ASP.NET Web API
13 10 (6.85%) XHTML
14 9 (6.16%) RSS
15 8 (5.48%) J2EE
16 7 (4.79%) JDBC
Miscellaneous
1 49 (33.56%) Social Media
2 24 (16.44%) Mobile App
3 19 (13.01%) Digital Media
4 14 (9.59%) iPhone
5 11 (7.53%) BBC
6 9 (6.16%) Copywriting
6 9 (6.16%) Blog
7 7 (4.79%) Web 2.0
7 7 (4.79%) iPad
8 3 (2.05%) Management Information System
9 1 (0.68%) W3C
9 1 (0.68%) Statistics
9 1 (0.68%) Photography
Operating Systems
1 19 (13.01%) Android
2 12 (8.22%) Windows
3 10 (6.85%) UNIX
4 7 (4.79%) Mac OS
5 6 (4.11%) Windows Server 2008
5 6 (4.11%) Windows Server 2003
6 4 (2.74%) Linux
Processes & Methodologies
1 85 (58.22%) Analytics
2 69 (47.26%) SEO
3 56 (38.36%) Pay per click
4 53 (36.30%) Digital Marketing
5 25 (17.12%) TDD
5 25 (17.12%) MVC
5 25 (17.12%) E-Commerce
6 23 (15.75%) Web Application Development
7 20 (13.70%) B2B
8 19 (13.01%) Competitor Analysis
9 17 (11.64%) B2C
9 17 (11.64%) Time Management
10 16 (10.96%) Web Marketing
11 15 (10.27%) BDD
11 15 (10.27%) Content Management
12 13 (8.90%) OO
13 12 (8.22%) Project Management
13 12 (8.22%) Domain-Driven Design
13 12 (8.22%) Dependency Injection
14 10 (6.85%) Web Analytics
Programming Languages
1 49 (33.56%) JavaScript
2 27 (18.49%) C#
3 14 (9.59%) Ruby
4 13 (8.90%) PHP
5 10 (6.85%) Java
6 7 (4.79%) C
6 7 (4.79%) C++
6 7 (4.79%) Groovy
7 4 (2.74%) SQL
8 3 (2.05%) Perl
8 3 (2.05%) PowerShell
8 3 (2.05%) Bash Shell
8 3 (2.05%) Python
8 3 (2.05%) Shell Script
9 2 (1.37%) T-SQL
Qualifications
1 26 (17.81%) Degree
2 7 (4.79%) ACCA
2 7 (4.79%) CIMA
Quality Assurance & Compliance
1 7 (4.79%) QA
System Software
1 6 (4.11%) Active Directory
2 1 (0.68%) Xen
2 1 (0.68%) VMware Infrastructure
Systems Management
1 3 (2.05%) Nagios
1 3 (2.05%) SCCM
1 3 (2.05%) SCOM
1 3 (2.05%) Puppet
1 3 (2.05%) Symantec Enterprise Vault
1 3 (2.05%) Opsview
Vendors
1 38 (26.03%) Facebook
2 31 (21.23%) Yahoo!
3 27 (18.49%) Twitter
4 26 (17.81%) Microsoft
5 21 (14.38%) Sony
6 20 (13.70%) Coremetrics
7 11 (7.53%) Apple
8 8 (5.48%) Omniture
9 7 (4.79%) JBoss
10 6 (4.11%) Postini
11 3 (2.05%) Oracle
11 3 (2.05%) Symantec
11 3 (2.05%) ATG
12 2 (1.37%) Adobe
13 1 (0.68%) VMware
13 1 (0.68%) ClickTale
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