The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Google
Rank 196 167 186
Rank change year-on-year
-29 +19
Permanent jobs citing Google 79 68 43
As % of all permanent IT jobs located in Yorkshire 1.05% 1.15% 0.71%
As % of the Vendors category 2.19% 2.30% 1.56%
Number of salaries quoted 61 64 40
Average salary £35,000 £30,000 £33,000
Average salary % change year-on-year
+16.66% -9.09%
90% offered a salary of more than £22,000 £23,000 £25,000
10% offered a salary of more than £50,000 £40,000 £47,500
UK excluding London average salary £37,500 £35,000 £35,000
% change year-on-year
+7.14% -
Google
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Yorkshire region.

Vendors Category
Yorkshire
Permanent IT job ads with a match in the
Vendors category
3601 2957 2764
As % of all permanent IT jobs located in Yorkshire 47.72% 50.14% 45.42%
Number of salaries quoted 2798 2291 2217
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £25,400 £24,150 £25,000
10% offered a salary of more than £57,500 £53,000 £52,500
UK excluding London average salary £40,000 £40,500 £40,000
% change year-on-year
-1.23% +1.25%

Google
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Yorkshire region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Yorkshire

Google
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Yorkshire region.

Google Salary Trend in Yorkshire

Google
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Google across the Yorkshire region over the 3 months to 27 November 2014.

Google Salary Histogram in Yorkshire

Google
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Google within the Yorkshire region over the 3 months to 27 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Yorkshire -29 42 £37,500 +25.00% 3
South Yorkshire -9 21 £31,500 +10.52% 1
North Yorkshire +8 16 £40,000 +100.00% 6
Google
England

Google
Top 30 Related IT Skills in Yorkshire

For the 6 months to 27 November 2014, IT jobs across the Yorkshire region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 93 (58.49%) Analytics
2 79 (49.69%) Marketing
3 72 (45.28%) Google Analytics
4 70 (44.03%) SEO
5 54 (33.96%) Microsoft
6 51 (32.08%) HTML
7 50 (31.45%) JavaScript
8 48 (30.19%) CSS
9 45 (28.30%) Pay per click
10 39 (24.53%) Digital Marketing
11 36 (22.64%) .NET
12 34 (21.38%) Agile Software Development
13 32 (20.13%) Social Media
13 32 (20.13%) Web Development
14 28 (17.61%) SQL Server
15 27 (16.98%) MS Excel
15 27 (16.98%) E-Commerce
15 27 (16.98%) Facebook
16 26 (16.35%) C#
16 26 (16.35%) XML
17 25 (15.72%) Degree
18 24 (15.09%) ASP.NET
18 24 (15.09%) MVC
18 24 (15.09%) Twitter
19 23 (14.47%) Advertising
19 23 (14.47%) Web Analytics
20 22 (13.84%) jQuery
20 22 (13.84%) SQL
21 21 (13.21%) MS Office
22 20 (12.58%) T-SQL

Google
Top Related IT Skills in Yorkshire by Category

For the 6 months to 27 November 2014, IT jobs across the Yorkshire region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 14 (8.81%) MS Exchange
1 14 (8.81%) Lync
1 14 (8.81%) Exchange Server 2010
2 10 (6.29%) Node.js
2 10 (6.29%) CMS
3 7 (4.40%) IIS
3 7 (4.40%) WordPress
4 5 (3.14%) Exchange Server 2013
5 4 (2.52%) Blackberry Enterprise Server
5 4 (2.52%) Sitefinity
6 2 (1.26%) nginx
7 1 (0.63%) Tomcat
7 1 (0.63%) SAS
7 1 (0.63%) WebSphere
7 1 (0.63%) Exchange Server 2007
7 1 (0.63%) Jetty
Applications
1 27 (16.98%) MS Excel
2 21 (13.21%) MS Office
3 8 (5.03%) Photoshop
4 6 (3.77%) MS PowerPoint
5 1 (0.63%) Adobe Illustrator
Business Applications
1 72 (45.28%) Google Analytics
2 8 (5.03%) WebTrends
3 5 (3.14%) Magento
3 5 (3.14%) Fredhopper
4 1 (0.63%) Dynamics AX
Cloud Services
1 17 (10.69%) Google Apps
2 13 (8.18%) SaaS
3 1 (0.63%) Google Cloud Platform
3 1 (0.63%) Cloud Computing
3 1 (0.63%) Amazon EC2
3 1 (0.63%) Google App Engine
3 1 (0.63%) Amazon AWS
Communications & Networking
1 14 (8.81%) Unified Communications
2 6 (3.77%) HTTP
3 5 (3.14%) S/MIME
4 4 (2.52%) Internet
5 1 (0.63%) IPsec
5 1 (0.63%) DHCP
5 1 (0.63%) FTP
5 1 (0.63%) TCP/IP
5 1 (0.63%) DNS
5 1 (0.63%) SSL
Database & Business Intelligence
1 28 (17.61%) SQL Server
2 14 (8.81%) Data Warehouse
2 14 (8.81%) SQL Server Integration Services
3 10 (6.29%) SQL Server 2012
4 9 (5.66%) SQL Server Analysis Services
4 9 (5.66%) SQL Server Reporting Services
5 8 (5.03%) Crystal Reports
6 7 (4.40%) Oracle Discoverer
6 7 (4.40%) BusinessObjects
6 7 (4.40%) PerformancePoint
6 7 (4.40%) Xcelsius
6 7 (4.40%) Relational Database
7 6 (3.77%) MySQL
8 4 (2.52%) SQL Server 2005
8 4 (2.52%) Informix
9 3 (1.89%) Microsoft Analysis Services
10 2 (1.26%) NoSQL
11 1 (0.63%) Redis
11 1 (0.63%) MongoDB
11 1 (0.63%) MS Access
Development Applications
1 11 (6.92%) Visual Studio
2 2 (1.26%) Eclipse
2 2 (1.26%) Jenkins
3 1 (0.63%) Git (software)
General
1 79 (49.69%) Marketing
2 23 (14.47%) Advertising
3 19 (11.95%) Retail
4 18 (11.32%) Finance
5 11 (6.92%) Banking
6 8 (5.03%) Games
7 5 (3.14%) Publishing
8 3 (1.89%) Multimedia
9 2 (1.26%) Telecoms
10 1 (0.63%) Automotive
Job Titles
1 49 (30.82%) Developer
2 29 (18.24%) Analyst
3 19 (11.95%) PPC Specialist
3 19 (11.95%) PPC Manager
3 19 (11.95%) PPC Analyst
3 19 (11.95%) PPC Executive
4 15 (9.43%) Web Developer
5 14 (8.81%) .NET Developer
6 13 (8.18%) Business Analyst
7 10 (6.29%) Systems Engineer
7 10 (6.29%) Exchange Engineer
7 10 (6.29%) Front-End Developer
8 9 (5.66%) Exchange Specialist
8 9 (5.66%) Messaging Specialist
8 9 (5.66%) Microsoft Specialist
9 8 (5.03%) Web Manager
9 8 (5.03%) SEO Analyst
10 7 (4.40%) SQL Developer
11 6 (3.77%) PHP Developer
11 6 (3.77%) Consultant
Libraries, Frameworks & Software Standards
1 51 (32.08%) HTML
2 48 (30.19%) CSS
3 36 (22.64%) .NET
4 26 (16.35%) XML
5 24 (15.09%) ASP.NET
6 22 (13.84%) jQuery
7 16 (10.06%) ASP.NET MVC
7 16 (10.06%) HTML5
7 16 (10.06%) Web Services
8 12 (7.55%) WCF
9 11 (6.92%) .NET Framework
9 11 (6.92%) JSON
10 7 (4.40%) WPF
10 7 (4.40%) Ajax
10 7 (4.40%) Ninject
10 7 (4.40%) KnockoutJS
10 7 (4.40%) ASP.NET MVC 4
10 7 (4.40%) Managed Extensibility Framework
11 6 (3.77%) CSS3
11 6 (3.77%) SOAP
Miscellaneous
1 32 (20.13%) Social Media
2 15 (9.43%) Mobile App
2 15 (9.43%) Analytical Skills
3 13 (8.18%) Digital Media
4 10 (6.29%) iPhone
5 9 (5.66%) Blog
6 8 (5.03%) Copywriting
6 8 (5.03%) User Experience
6 8 (5.03%) Algorithms
7 5 (3.14%) Replication
8 4 (2.52%) Statistics
9 3 (1.89%) Mathematics
9 3 (1.89%) STB
9 3 (1.89%) BBC
9 3 (1.89%) Xbox
9 3 (1.89%) Open Source
10 2 (1.26%) iPad
11 1 (0.63%) W3C
Operating Systems
1 20 (12.58%) Windows
2 13 (8.18%) Windows Server 2003
2 13 (8.18%) Android
2 13 (8.18%) Windows Server 2008
3 5 (3.14%) Linux
4 3 (1.89%) Windows Mobile
5 1 (0.63%) Apple iOS
Processes & Methodologies
1 93 (58.49%) Analytics
2 70 (44.03%) SEO
3 45 (28.30%) Pay per click
4 39 (24.53%) Digital Marketing
5 34 (21.38%) Agile Software Development
6 32 (20.13%) Web Development
7 27 (16.98%) E-Commerce
8 24 (15.09%) MVC
9 23 (14.47%) Web Analytics
10 20 (12.58%) Business Intelligence
11 15 (9.43%) Content Management
11 15 (9.43%) Time Management
11 15 (9.43%) User Stories
12 13 (8.18%) Fault Management
12 13 (8.18%) User Acceptance Testing
12 13 (8.18%) Usability Testing
12 13 (8.18%) Web Marketing
12 13 (8.18%) Root Cause Analysis
13 12 (7.55%) Mentoring
14 11 (6.92%) Competitor Analysis
Programming Languages
1 50 (31.45%) JavaScript
2 26 (16.35%) C#
3 22 (13.84%) SQL
4 20 (12.58%) T-SQL
5 14 (8.81%) PHP
6 11 (6.92%) PowerShell
6 11 (6.92%) VB
7 4 (2.52%) VB.NET
7 4 (2.52%) Java
8 2 (1.26%) C++
9 1 (0.63%) Perl
9 1 (0.63%) Python
9 1 (0.63%) Objective-C
Qualifications
1 25 (15.72%) Degree
2 13 (8.18%) ACCA
2 13 (8.18%) CIMA
Quality Assurance & Compliance
1 13 (8.18%) QA
2 1 (0.63%) SLA
System Software
1 14 (8.81%) Active Directory
2 1 (0.63%) Xen
2 1 (0.63%) VMware Infrastructure
2 1 (0.63%) Docker
2 1 (0.63%) LXC
Systems Management
1 9 (5.66%) SCCM
2 5 (3.14%) Symantec Enterprise Vault
3 4 (2.52%) SCOM
4 1 (0.63%) Puppet
4 1 (0.63%) XenMobile
Vendors
1 54 (33.96%) Microsoft
2 27 (16.98%) Facebook
3 24 (15.09%) Twitter
4 17 (10.69%) Yahoo!
5 14 (8.81%) Postini
6 13 (8.18%) Sony
6 13 (8.18%) Coremetrics
7 7 (4.40%) Oracle
7 7 (4.40%) Business Objects
7 7 (4.40%) SAP
8 5 (3.14%) Adobe
8 5 (3.14%) Symantec
9 4 (2.52%) Apple
10 3 (1.89%) Hitwise
11 2 (1.26%) Omniture
11 2 (1.26%) Sitecore
12 1 (0.63%) VMware
12 1 (0.63%) Zend
12 1 (0.63%) IronPort
12 1 (0.63%) Citrix
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