The table below looks at the prevalence of the term Marketing in IT jobs advertised for the South West region. Included is a guide to the salaries offered in IT jobs that have cited Marketing over the 3 months to 24 August 2016 with a comparison to the same period over the previous 2 years.

3 months to
24 Aug 2016
Same period 2015 Same period 2014
Marketing
Rank 57 58 61
Rank change year-on-year
+1 +3
Permanent jobs citing Marketing 265 282 248
As % of all permanent IT jobs located in the South West 4.77% 4.74% 4.07%
As % of the General category 14.07% 11.81% 11.07%
Number of salaries quoted 239 256 173
Median salary £42,500 £40,000 £35,000
Median salary % change year-on-year
+6.25% +14.28%
90% offered a salary of more than £27,500 £24,000 £27,100
10% offered a salary of more than £65,000 £65,000 £55,000
UK excluding London median salary £40,000 £37,500 £37,500
% change year-on-year
+6.66% -
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the South West region.

General Category
South West
Permanent IT job ads with a match in the
General category
1884 2387 2240
As % of all permanent IT jobs located in the South West 33.88% 40.14% 36.73%
Number of salaries quoted 1513 1896 1704
Median salary £45,000 £42,000 £42,500
Median salary % change year-on-year
+7.14% -1.17%
90% offered a salary of more than £28,000 £27,300 £26,500
10% offered a salary of more than £65,000 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Jobs Demand Trend in the South West

The demand trend of job ads across the South West region citing Marketing as a proportion of all IT jobs with a match in the General category.

Marketing Jobs Demand Trend in the South West

Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the South West region.

Marketing Salary Trend in the South West

Marketing
Salary Histogram in the South West

This chart provides a salary histogram for IT jobs citing Marketing across the South West region over the 3 months to 24 August 2016.

Marketing Salary Histogram in the South West

Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South West region over the 3 months to 24 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol +44 84 £48,250 +1.57% 32
Gloucestershire -10 53 £48,750 -15.21% 13
Dorset -4 39 £30,500 -1.61% 5
Wiltshire -12 22 £35,000 - 7
Devon +15 20 £32,500 -19.75% 1
Somerset -17 20 £35,000 - 5
Cornwall -9 14 £27,500 -26.66% 1
Marketing
England

Marketing
Top 30 Related IT Skills in the South West

For the 6 months to 24 August 2016, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Marketing.

1 268 (45.81%) Digital Marketing
2 265 (45.30%) Finance
3 237 (40.51%) Telecoms
4 225 (38.46%) Business Intelligence
5 218 (37.26%) Manufacturing
6 217 (37.09%) Electronics
7 215 (36.75%) Programme Management
8 210 (35.90%) SAP
8 210 (35.90%) SAP Oil and Gas
9 176 (30.09%) Agile Software Development
10 163 (27.86%) JavaScript
11 162 (27.69%) HTML
12 143 (24.44%) CSS
13 121 (20.68%) jQuery
14 107 (18.29%) MVC
15 98 (16.75%) SQL
16 93 (15.90%) E-Commerce
17 89 (15.21%) Microsoft
18 85 (14.53%) C#
19 78 (13.33%) Web Services
20 76 (12.99%) Scrum
21 75 (12.82%) .NET
22 74 (12.65%) Java
22 74 (12.65%) SOAP
22 74 (12.65%) Analytical Skills
23 72 (12.31%) XML
23 72 (12.31%) Linux
23 72 (12.31%) OO
23 72 (12.31%) JSON
24 71 (12.14%) Retail

Marketing
Top Related IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 41 (7.01%) WordPress
2 36 (6.15%) CMS
3 35 (5.98%) Mule
4 34 (5.81%) SharePoint
5 31 (5.30%) JBoss
6 27 (4.62%) Mule ESB
7 24 (4.10%) Tomcat
8 21 (3.59%) Drupal
9 19 (3.25%) SAS
10 15 (2.56%) PrestaShop
11 10 (1.71%) ColdFusion
12 9 (1.54%) Confluence
13 8 (1.37%) SharePoint 2013
14 7 (1.20%) Apache
15 6 (1.03%) Marvel
16 4 (0.68%) CoreMedia CMS
16 4 (0.68%) IIS
16 4 (0.68%) Umbraco
17 2 (0.34%) Sitecore CMS
18 1 (0.17%) nginx
Applications
1 41 (7.01%) MS Excel
2 22 (3.76%) Photoshop
3 19 (3.25%) MS Office
4 11 (1.88%) MS PowerPoint
5 10 (1.71%) Adobe Illustrator
5 10 (1.71%) InVision
6 9 (1.54%) Adobe Creative Suite
6 9 (1.54%) OmniGraffle
7 7 (1.20%) InDesign
8 6 (1.03%) Pixate
8 6 (1.03%) UXPin
9 5 (0.85%) SPSS
10 3 (0.51%) DOC1
10 3 (0.51%) MS Visio
10 3 (0.51%) PrintSoft PReS
11 2 (0.34%) MS Project
12 1 (0.17%) FrameMaker
12 1 (0.17%) SOLIDWORKS
12 1 (0.17%) Spreadsheet
Business Applications
1 210 (35.90%) SAP Oil and Gas
2 20 (3.42%) Magento
3 8 (1.37%) Adobe Campaign
4 7 (1.20%) Shopify
5 5 (0.85%) Dynamics CRM
5 5 (0.85%) Eloqua
6 4 (0.68%) Exstream
6 4 (0.68%) WebTrends
7 3 (0.51%) PlanetPress Connect
8 2 (0.34%) Sage 200
9 1 (0.17%) Dynamics AX
9 1 (0.17%) FastStats
9 1 (0.17%) Oracle CRM
9 1 (0.17%) Unit4 Business World
Cloud Services
1 56 (9.57%) SaaS
2 50 (8.55%) Amazon AWS
3 28 (4.79%) Google Analytics
4 26 (4.44%) Amazon EC2
5 11 (1.88%) Cloud Computing
6 10 (1.71%) Microsoft Azure
7 9 (1.54%) Adobe Analytics
8 8 (1.37%) MailChimp
9 6 (1.03%) GitHub
10 4 (0.68%) Adobe Creative Cloud
10 4 (0.68%) Responsys
10 4 (0.68%) Silverpop
11 3 (0.51%) AdWords
12 2 (0.34%) Amazon S3
12 2 (0.34%) Amazon SQS
12 2 (0.34%) Virtual Private Cloud
13 1 (0.17%) Google Cloud Platform
13 1 (0.17%) Google Drive
13 1 (0.17%) Office 365
13 1 (0.17%) PaaS
Communications & Networking
1 18 (3.08%) SSH
2 8 (1.37%) Wireless
3 7 (1.20%) Internet
4 6 (1.03%) Unified Communications
5 3 (0.51%) SMS
6 2 (0.34%) SAN
7 1 (0.17%) DAB
7 1 (0.17%) DNS
7 1 (0.17%) DVB
7 1 (0.17%) Intranet
7 1 (0.17%) LAN
7 1 (0.17%) PBX
7 1 (0.17%) TCP/IP
7 1 (0.17%) VPN
7 1 (0.17%) WAN
Database & Business Intelligence
1 61 (10.43%) SQL Server
2 37 (6.32%) MySQL
3 36 (6.15%) MongoDB
4 34 (5.81%) NoSQL
5 30 (5.13%) Amazon DynamoDB
6 26 (4.44%) Oracle Database
7 12 (2.05%) SQL Server 2014
8 10 (1.71%) Relational Database
9 9 (1.54%) Oracle Reports
10 8 (1.37%) RDBMS
10 8 (1.37%) SQL Server Integration Services
11 6 (1.03%) Big Data
11 6 (1.03%) Data Warehouse
11 6 (1.03%) SQL Server 2008
11 6 (1.03%) SQL Server Reporting Services
12 4 (0.68%) SQL Server 2012
13 3 (0.51%) QlikView
14 2 (0.34%) Data Mining
14 2 (0.34%) DataStage
14 2 (0.34%) PostgreSQL
Development Applications
1 65 (11.11%) Git (software)
2 53 (9.06%) JIRA
3 33 (5.64%) JUnit
4 29 (4.96%) Visual Studio
5 23 (3.93%) IntelliJ
6 22 (3.76%) Subversion
6 22 (3.76%) Team Foundation Server
7 15 (2.56%) Zephyr
8 14 (2.39%) Cucumber
8 14 (2.39%) Jenkins
9 13 (2.22%) Atlassian Bamboo
10 12 (2.05%) Axure RP
11 10 (1.71%) Maven
12 6 (1.03%) gulp
12 6 (1.03%) MSBuild
13 5 (0.85%) Mockito
13 5 (0.85%) PhantomJS
14 4 (0.68%) Grunt
15 3 (0.51%) Balsamiq Mockups
15 3 (0.51%) Selenium
General
1 265 (45.30%) Finance
2 237 (40.51%) Telecoms
3 218 (37.26%) Manufacturing
4 217 (37.09%) Electronics
5 71 (12.14%) Retail
6 38 (6.50%) Advertising
7 30 (5.13%) Banking
8 8 (1.37%) Automotive
8 8 (1.37%) French Language
9 6 (1.03%) German Language
10 5 (0.85%) Legal
11 4 (0.68%) Games
11 4 (0.68%) Multimedia
12 3 (0.51%) Back Office
12 3 (0.51%) Pharmaceutical
13 2 (0.34%) Aerospace
13 2 (0.34%) Billing
13 2 (0.34%) Military
14 1 (0.17%) Avionics
14 1 (0.17%) Law
Job Titles
1 217 (37.09%) Developer
2 66 (11.28%) Analyst
3 49 (8.38%) Senior Developer
4 45 (7.69%) .NET Developer
5 44 (7.52%) Front End Developer (Client-Side Developer)
6 37 (6.32%) Java Developer
7 27 (4.62%) IT Manager
7 27 (4.62%) PHP Developer
8 25 (4.27%) Business Analyst
9 24 (4.10%) Senior Java Developer
10 22 (3.76%) C# Developer
10 22 (3.76%) Software Developer
11 21 (3.59%) Designer
11 21 (3.59%) HTML Developer
12 20 (3.42%) HTML CSS Developer
12 20 (3.42%) JavaScript Developer
12 20 (3.42%) Web Developer
13 19 (3.25%) Digital Developer
13 19 (3.25%) Senior .NET Developer
13 19 (3.25%) Tester
Libraries, Frameworks & Software Standards
1 162 (27.69%) HTML
2 143 (24.44%) CSS
3 121 (20.68%) jQuery
4 78 (13.33%) Web Services
5 75 (12.82%) .NET
6 74 (12.65%) SOAP
7 72 (12.31%) JSON
7 72 (12.31%) XML
8 62 (10.60%) REST
9 57 (9.74%) Twitter Bootstrap
10 48 (8.21%) Spring
11 46 (7.86%) ASP.NET
12 42 (7.18%) CSS3
12 42 (7.18%) HTML5
13 39 (6.67%) Hibernate
14 32 (5.47%) ASP.NET MVC
14 32 (5.47%) Sass
15 31 (5.30%) Apache Camel
15 31 (5.30%) Spring MVC
16 30 (5.13%) JPA
Miscellaneous
1 74 (12.65%) Analytical Skills
2 53 (9.06%) User Experience
3 28 (4.79%) Computer Science
4 18 (3.08%) Social Media
4 18 (3.08%) Visualisation
5 11 (1.88%) Data Centre
6 9 (1.54%) Mobile App
7 8 (1.37%) Management Information System
8 7 (1.20%) Data Protection Act
8 7 (1.20%) Mathematics
9 6 (1.03%) Chemistry
9 6 (1.03%) Client/Server
9 6 (1.03%) Data Structures
9 6 (1.03%) Driving Licence
9 6 (1.03%) Graphic Design
9 6 (1.03%) Physics
9 6 (1.03%) Statistics
10 4 (0.68%) Credit Risk
10 4 (0.68%) Enterprise Software
10 4 (0.68%) Taxonomies
Operating Systems
1 72 (12.31%) Linux
2 17 (2.91%) Windows
3 14 (2.39%) Apple iOS
4 12 (2.05%) Android
5 10 (1.71%) Unix
6 4 (0.68%) Mac OS X
6 4 (0.68%) Windows Server
7 2 (0.34%) AIX
7 2 (0.34%) Debian
7 2 (0.34%) Mac OS
8 1 (0.17%) CentOS
8 1 (0.17%) Fedora
8 1 (0.17%) HPUX
8 1 (0.17%) Red Hat Enterprise Linux
8 1 (0.17%) Solaris
8 1 (0.17%) SUSE
8 1 (0.17%) Ubuntu
8 1 (0.17%) Windows Phone
8 1 (0.17%) Windows Phone 8
Processes & Methodologies
1 268 (45.81%) Digital Marketing
2 225 (38.46%) Business Intelligence
3 215 (36.75%) Programme Management
4 176 (30.09%) Agile Software Development
5 107 (18.29%) MVC
6 93 (15.90%) E-Commerce
7 76 (12.99%) Scrum
8 72 (12.31%) OO
9 62 (10.60%) Analytics
10 55 (9.40%) TDD
11 54 (9.23%) Kanban
12 53 (9.06%) OOP
13 52 (8.89%) Software Engineering
14 49 (8.38%) BDD
15 45 (7.69%) Front End Development
16 37 (6.32%) Web Development
17 35 (5.98%) Business Development
18 34 (5.81%) SDLC
19 32 (5.47%) SEO
20 31 (5.30%) Integration Testing
Programming Languages
1 163 (27.86%) JavaScript
2 98 (16.75%) SQL
3 85 (14.53%) C#
4 74 (12.65%) Java
5 65 (11.11%) PHP
6 48 (8.21%) Python
7 28 (4.79%) Ruby
8 22 (3.76%) C
9 16 (2.74%) C++
10 12 (2.05%) Perl
10 12 (2.05%) T-SQL
11 11 (1.88%) PL/SQL
12 10 (1.71%) PowerShell
13 5 (0.85%) Clojure
13 5 (0.85%) R
13 5 (0.85%) VB
13 5 (0.85%) VB.NET
13 5 (0.85%) XAML
14 4 (0.68%) Shell Script
15 3 (0.51%) Objective-C
Qualifications
1 65 (11.11%) Degree
2 22 (3.76%) Security Cleared
3 17 (2.91%) ISEB
3 17 (2.91%) ISTQB
4 11 (1.88%) DV Cleared
5 9 (1.54%) Analytics IQ
5 9 (1.54%) SC Cleared
6 5 (0.85%) APMP
7 4 (0.68%) Microsoft Certification
8 3 (0.51%) CISSP
8 3 (0.51%) MBA
9 2 (0.34%) CCNP
9 2 (0.34%) CESG Certified Professional
9 2 (0.34%) Cisco Certification
9 2 (0.34%) CISMP
9 2 (0.34%) PCI QSA
9 2 (0.34%) PRINCE2 Certification
10 1 (0.17%) CHECK Team Leader
10 1 (0.17%) GNVQ
10 1 (0.17%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 10 (1.71%) ISO/IEC 27001
2 9 (1.54%) Data Quality
3 7 (1.20%) QA
4 5 (0.85%) PCI DSS
4 5 (0.85%) SLA
5 2 (0.34%) COBIT
5 2 (0.34%) ISO 9001
6 1 (0.17%) HMG Security Policy Framework
6 1 (0.17%) ISO22301
6 1 (0.17%) ISO27002
6 1 (0.17%) MiFID
6 1 (0.17%) RMADS
6 1 (0.17%) Sarbanes-Oxley
System Software
1 5 (0.85%) Active Directory
2 3 (0.51%) VMware Infrastructure
3 2 (0.34%) Hyper-V
4 1 (0.17%) KVM
4 1 (0.17%) RHEV
4 1 (0.17%) Squid
Systems Management
1 9 (1.54%) Opscode Chef
1 9 (1.54%) Puppet
2 4 (0.68%) Ansible
Vendors
1 210 (35.90%) SAP
2 89 (15.21%) Microsoft
3 50 (8.55%) Apple
4 40 (6.84%) Oracle
5 35 (5.98%) Adobe
6 32 (5.47%) Google
7 21 (3.59%) Twitter
8 18 (3.08%) HP
9 16 (2.74%) Salesforce.com
10 8 (1.37%) Atlassian
11 7 (1.20%) IBM
12 6 (1.03%) Sage
12 6 (1.03%) Toshiba
13 5 (0.85%) EPiServer
13 5 (0.85%) Salesforce Marketing Cloud
13 5 (0.85%) Sitecore
13 5 (0.85%) VMware
14 4 (0.68%) Tableau
15 3 (0.51%) Cisco
15 3 (0.51%) Zend
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