The table below looks at the statistics for Google Analytics skills in IT jobs advertised for the England region. Included is a guide to the salaries offered in IT jobs that have cited Google Analytics over the 3 months to 19 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
19 Feb 2017
Same period 2016 Same period 2015
Google Analytics (GA)
UK / England
Rank 478 528 460
Rank change year-on-year
+50 -68
Permanent jobs citing Google Analytics 373 426 585
As % of all permanent IT jobs located in England 0.48% 0.45% 0.59%
As % of the Cloud Services category 3.44% 4.15% 7.35%
Number of salaries quoted 280 374 493
Median salary £38,000 £40,000 £35,500
Median salary % change year-on-year
-5.00% +12.67%
90% offered a salary of more than £27,050 £26,500 £25,000
10% offered a salary of more than £54,900 £60,000 £56,200
UK excluding London median salary £35,000 £33,750 £30,000
% change year-on-year
+3.70% +12.50%

The following table is for comparison with the above and provides statistics for the entire Cloud Services category in permanent jobs advertised in the England region.

Cloud Services Category
England
Permanent IT job ads with a match in the
Cloud Services category
10840 10261 7964
As % of all permanent IT jobs located in England 13.87% 10.75% 8.03%
Number of salaries quoted 9110 8707 6490
Median salary £52,500 £50,000 £50,000
Median salary % change year-on-year
+5.00% -
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £80,000 £72,500 £77,500
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Jobs Demand Trend in England

The demand trend of job ads across the England region citing Google Analytics as a proportion of all IT jobs with a match in the Cloud Services category.

Google Analytics Jobs Demand Trend in England

Google Analytics
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics across the England region.

Google Analytics Salary Trend in England

Google Analytics
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Google Analytics across the England region over the 3 months to 19 February 2017.

Google Analytics Salary Histogram in England

Google Analytics
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the England region over the 3 months to 19 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +6 182 £42,500 - 35
South East +49 50 £45,000 +20.00% 9
Yorkshire +52 38 £36,000 +33.33% 7
North West -1 30 £26,500 -11.66% 8
West Midlands +21 29 £34,000 +13.33% 4
East of England +29 19 £30,000 -33.33% 1
South West +21 17 £36,000 +2.85% 9
East Midlands +27 16 £27,500 +13.40% 5
North East +4 1 £21,500 +19.44% 1
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in England

For the 6 months to 19 February 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Google Analytics.

1 791 (99.62%) Analytics
2 763 (96.10%) Google
3 474 (59.70%) Marketing
4 296 (37.28%) SEO
5 277 (34.89%) Digital Marketing
6 254 (31.99%) HTML
7 249 (31.36%) E-Commerce
8 226 (28.46%) Analytical Skills
9 216 (27.20%) Web Analytics
10 214 (26.95%) Social Media
11 213 (26.83%) CSS
12 180 (22.67%) JavaScript
13 164 (20.65%) SQL
14 159 (20.03%) Pay per click
15 149 (18.77%) CMS
16 148 (18.64%) Degree
17 146 (18.39%) Adobe
18 141 (17.76%) Agile Software Development
19 115 (14.48%) User Experience
20 114 (14.36%) AdWords
21 105 (13.22%) Business Intelligence
22 102 (12.85%) Advertising
23 101 (12.72%) HTML5
24 99 (12.47%) Adobe Analytics
25 93 (11.71%) Web Development
26 85 (10.71%) Tableau
27 79 (9.95%) CRM
28 77 (9.70%) PHP
29 74 (9.32%) Web Services
29 74 (9.32%) Email Marketing

Google Analytics
Top Related IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 149 (18.77%) CMS
2 60 (7.56%) WordPress
3 39 (4.91%) SAS
4 25 (3.15%) WebSphere
5 22 (2.77%) Apache Solr
6 18 (2.27%) Drupal
7 15 (1.89%) Apache
8 12 (1.51%) Joomla!
8 12 (1.51%) Umbraco
9 9 (1.13%) EPiServer
9 9 (1.13%) IIS
9 9 (1.13%) Sitecore CMS
10 8 (1.01%) SharePoint
11 6 (0.76%) Apache Pig
12 5 (0.63%) nginx
13 4 (0.50%) Apache Spark
13 4 (0.50%) concrete5
13 4 (0.50%) Confluence
13 4 (0.50%) Marvel
14 3 (0.38%) Adobe Experience Manager
Applications
1 71 (8.94%) Photoshop
2 68 (8.56%) MS Excel
3 36 (4.53%) MS PowerPoint
4 28 (3.53%) SPSS
5 27 (3.40%) MS Office
6 14 (1.76%) Adobe Illustrator
7 11 (1.39%) Adobe Creative Suite
7 11 (1.39%) InDesign
8 7 (0.88%) InVision
9 5 (0.63%) Spreadsheet
10 2 (0.25%) Fireworks
10 2 (0.25%) OmniGraffle
11 1 (0.13%) Adobe Premiere
11 1 (0.13%) MS Project
Business Applications
1 41 (5.16%) WebTrends
2 24 (3.02%) Magento
3 12 (1.51%) FastStats
4 11 (1.39%) Payment Gateway
5 10 (1.26%) Adobe Campaign
6 9 (1.13%) OpenCart
7 3 (0.38%) Sprinklr
8 2 (0.25%) CubeCart
8 2 (0.25%) Shopify
9 1 (0.13%) Dynamics CRM
9 1 (0.13%) FastStats PeopleStage
9 1 (0.13%) iJento
Cloud Services
1 114 (14.36%) AdWords
2 99 (12.47%) Adobe Analytics
3 41 (5.16%) Google Tag Manager
4 34 (4.28%) SaaS
5 22 (2.77%) IaaS
5 22 (2.77%) PaaS
6 18 (2.27%) GitHub
7 16 (2.02%) Amazon AWS
8 13 (1.64%) MailChimp
9 8 (1.01%) Google Cloud Platform
10 6 (0.76%) Basecamp
11 5 (0.63%) Responsys
12 4 (0.50%) SmartFocus
13 2 (0.25%) AdSense
13 2 (0.25%) Amazon Kinesis
13 2 (0.25%) AWS Lambda
13 2 (0.25%) Firebase
13 2 (0.25%) Microsoft Azure
13 2 (0.25%) Pure360
13 2 (0.25%) Sage Pay
Communications & Networking
1 17 (2.14%) Internet
2 4 (0.50%) SSH
3 2 (0.25%) SMS
3 2 (0.25%) Wi-Fi
4 1 (0.13%) DAB
4 1 (0.13%) HTTP
4 1 (0.13%) Intranet
4 1 (0.13%) PPP
4 1 (0.13%) VoIP
Database & Business Intelligence
1 62 (7.81%) Big Data
2 55 (6.93%) MySQL
3 37 (4.66%) SQL Server
4 32 (4.03%) Power BI
5 24 (3.02%) Apache Cassandra
5 24 (3.02%) QlikView
6 22 (2.77%) Mixpanel
7 21 (2.64%) Relational Database
8 17 (2.14%) BusinessObjects
9 16 (2.02%) Data Mining
10 13 (1.64%) SQL Server Integration Services
11 11 (1.39%) SAS Enterprise Guide
12 10 (1.26%) Data Warehouse
12 10 (1.26%) Hadoop
12 10 (1.26%) SQL Server Analysis Services
13 9 (1.13%) SQL Server Reporting Services
14 8 (1.01%) Base SAS
14 8 (1.01%) MongoDB
14 8 (1.01%) NoSQL
14 8 (1.01%) Pentaho
Development Applications
1 33 (4.16%) JIRA
2 29 (3.65%) Git (software)
3 25 (3.15%) Axure RP
4 20 (2.52%) Subversion
5 8 (1.01%) Dreamweaver
5 8 (1.01%) Talend Open Studio
6 6 (0.76%) Microsoft Blend
7 5 (0.63%) Jasmine
8 4 (0.50%) CircleCI
8 4 (0.50%) Karma Test Runner
8 4 (0.50%) Protractor
8 4 (0.50%) Visual Website Optimizer
9 3 (0.38%) Jenkins
10 2 (0.25%) Balsamiq Mockups
10 2 (0.25%) Grunt
10 2 (0.25%) gulp
10 2 (0.25%) Mocha
10 2 (0.25%) webpack
11 1 (0.13%) Bower
11 1 (0.13%) Yeoman
General
1 474 (59.70%) Marketing
2 102 (12.85%) Advertising
3 69 (8.69%) Retail
4 62 (7.81%) Finance
5 44 (5.54%) Publishing
6 29 (3.65%) Telecoms
7 22 (2.77%) Brand Awareness
8 21 (2.64%) Legal
9 16 (2.02%) Games
10 14 (1.76%) Banking
10 14 (1.76%) Manufacturing
11 9 (1.13%) Spanish Language
12 7 (0.88%) French Language
13 6 (0.76%) Online Betting
14 5 (0.63%) Italian Language
14 5 (0.63%) Multimedia
14 5 (0.63%) Pharmaceutical
15 4 (0.50%) Electronics
15 4 (0.50%) Portuguese Language
16 2 (0.25%) German Language
Job Titles
1 240 (30.23%) Analyst
2 137 (17.25%) Developer
3 79 (9.95%) Web Analyst
4 77 (9.70%) Marketing Manager
5 65 (8.19%) Digital Analyst
6 63 (7.93%) Data Analyst
7 55 (6.93%) Digital Marketing Manager
8 53 (6.68%) Analytics Manager
9 39 (4.91%) E-Commerce Manager
9 39 (4.91%) Google Analytics Analyst
9 39 (4.91%) Marketing Executive
10 37 (4.66%) Senior Analyst
11 33 (4.16%) Web Manager
12 31 (3.90%) Designer
13 30 (3.78%) PHP Developer
14 29 (3.65%) Digital Executive
15 28 (3.53%) SEO Manager
16 27 (3.40%) Front End Developer (Client-Side Developer)
16 27 (3.40%) Marketing Analyst
16 27 (3.40%) UX Designer
Libraries, Frameworks & Software Standards
1 254 (31.99%) HTML
2 213 (26.83%) CSS
3 101 (12.72%) HTML5
4 74 (9.32%) Web Services
5 65 (8.19%) jQuery
6 58 (7.30%) CSS3
7 50 (6.30%) .NET
8 35 (4.41%) AngularJS
9 32 (4.03%) ASP.NET
10 29 (3.65%) Node.js
10 29 (3.65%) XML
11 23 (2.90%) REST
12 22 (2.77%) Middleware
13 21 (2.64%) Ajax
14 20 (2.52%) RESTful
15 19 (2.39%) ASP.NET MVC
16 16 (2.02%) JSON
16 16 (2.02%) XHTML
17 15 (1.89%) LAMP
17 15 (1.89%) Symfony
Miscellaneous
1 226 (28.46%) Analytical Skills
2 214 (26.95%) Social Media
3 115 (14.48%) User Experience
4 71 (8.94%) Visualisation
5 38 (4.79%) Digital Media
6 34 (4.28%) Blog
7 31 (3.90%) Computer Science
8 27 (3.40%) Credit Risk
8 27 (3.40%) Mathematics
8 27 (3.40%) Mobile App
9 26 (3.27%) Statistics
10 23 (2.90%) Copywriting
11 21 (2.64%) Economics
12 17 (2.14%) Algorithms
13 15 (1.89%) Management Information System
14 14 (1.76%) Life Science
14 14 (1.76%) Performance Metrics
15 12 (1.51%) Data Extraction
15 12 (1.51%) iPad
16 7 (0.88%) Fintech
Operating Systems
1 19 (2.39%) Linux
2 10 (1.26%) Windows
3 8 (1.01%) Android
3 8 (1.01%) Apple iOS
4 2 (0.25%) Mac OS
Processes & Methodologies
1 791 (99.62%) Analytics
2 296 (37.28%) SEO
3 277 (34.89%) Digital Marketing
4 249 (31.36%) E-Commerce
5 216 (27.20%) Web Analytics
6 159 (20.03%) Pay per click
7 141 (17.76%) Agile Software Development
8 105 (13.22%) Business Intelligence
9 93 (11.71%) Web Development
10 79 (9.95%) CRM
11 74 (9.32%) Email Marketing
12 70 (8.82%) Digital Analytics
13 64 (8.06%) Actionable Insight
14 63 (7.93%) Data Analysis
15 62 (7.81%) Online Marketing
16 59 (7.43%) Project Management
17 56 (7.05%) Scrum
18 55 (6.93%) Data Visualisation
19 54 (6.80%) Data Analytics
19 54 (6.80%) MVC
Programming Languages
1 180 (22.67%) JavaScript
2 164 (20.65%) SQL
3 77 (9.70%) PHP
4 55 (6.93%) Java
4 55 (6.93%) R
5 52 (6.55%) Python
6 36 (4.53%) C#
7 23 (2.90%) VBA
8 19 (2.39%) MATLAB
9 14 (1.76%) T-SQL
10 9 (1.13%) VB
11 8 (1.01%) VB.NET
12 6 (0.76%) ES6
12 6 (0.76%) XAML
13 5 (0.63%) PHP 5
13 5 (0.63%) PL/SQL
14 4 (0.50%) CoffeeScript
15 3 (0.38%) C
15 3 (0.38%) TypeScript
16 2 (0.25%) Scala
Qualifications
1 148 (18.64%) Degree
2 11 (1.39%) Analytics IQ
3 6 (0.76%) PMI Certification
3 6 (0.76%) Security Cleared
4 3 (0.38%) BC Cleared
4 3 (0.38%) DBS Check
5 2 (0.25%) MBA
Quality Assurance & Compliance
1 11 (1.39%) SLA
2 9 (1.13%) QA
3 8 (1.01%) Data Quality
4 1 (0.13%) Disclosure Scotland
System Software
1 2 (0.25%) Active Directory
Vendors
1 763 (96.10%) Google
2 146 (18.39%) Adobe
3 85 (10.71%) Tableau
4 69 (8.69%) Microsoft
5 46 (5.79%) Omniture
6 41 (5.16%) IBM
7 39 (4.91%) Facebook
8 32 (4.03%) Twitter
9 31 (3.90%) hybris
10 29 (3.65%) Oracle
11 24 (3.02%) ATG
11 24 (3.02%) ClickTale
11 24 (3.02%) Optimizely
12 22 (2.77%) Demandware
13 18 (2.27%) Zend
14 15 (1.89%) Coremetrics
15 14 (1.76%) DoubleClick
16 10 (1.26%) Monetate
17 9 (1.13%) Hitwise
17 9 (1.13%) Sitecore
London
Energize Recruitment Solutions Ltd
Salary: £40000 - £50000 per annum
Posted: 2 days ago
London
Opilio Recruitment
Salary: From £30,000 to £35,000 per annum
Posted: 2 days ago
Manchester, Lancashire
Applause IT Innovation
Salary: £28000 - £33000 per annum + benefits
Posted: 3 days ago
City, London
Experis Ltd
Salary: £45000.00 - £47000.00 per annum
Posted: 2 days ago
London
Salt
Salary: £35000.00 - £40000.00 per annum + benefits
Posted: 2 days ago
Bromsgrove, Worcestershire
Webrecruit
Salary: Up to £35,000 per annum DOE Plus Benefits
Posted: Yesterday
Halesowen, West Midlands (County)
In touch games
Salary: £30000 - £40000 per annum + benefits (inc flexi hrs)
Posted: 2 days ago
Kent
myBench Ltd
Salary: From £60,000 to £80,000 per annum
Posted: 2 days ago
City, London
Yoh
Salary: £25000.00 - £30000.00 per annum
Posted: 2 days ago
Pulborough, West Sussex
Evolution Recruitment Solutions
Salary: 40,000
Posted: 3 days ago
London
Uniting Ambition
Salary: £22k per year
Posted: 4 days ago
Bristol, Avon
Sanderson
Salary: £22000 - £26000 per annum + Additional Benefits
Posted: 2 days ago
City, London
Parallel Consulting
Salary: £50000 - £60000 per annum
Posted: 2 days ago
Leeds, West Yorkshire
CoreCom Consulting
Salary: £20000 - £25000 per annum
Posted: 3 days ago
London
Hanover Recruitment
Salary: £35000 - £40000.00 per annum
Posted: 4 days ago
City, London
Itecco
Salary: £35000 per annum + Fantastic Benefits
Posted: 2 days ago
London
Ashdown IT
Salary: £35000 - £45000 per annum + generous benefits package
Posted: 3 days ago
London
First Point
Salary: £40000.00 - £65000.00 per annum
Posted: 3 days ago
London
Salt
Salary: £50000.00 - £55000.00 per annum
Posted: 5 days ago
Tamworth, Staffordshire
Big Red Recruitment
Salary: £29800 per annum + Pen, 5w hol, DIS, salary increments
Posted: 3 days ago
Hull, North Humberside
Oscar
Salary: £30000 - £45000 per annum + great benefits package
Posted: 3 days ago
Basingstoke, Hampshire
Spectrum IT Recruitment (South) Ltd
Salary: £30000 per annum
Posted: 4 days ago
London
Premier IT
Salary: £30000 - £35000 per annum
Posted: 6 days ago
Twickenham, Middlesex
Digitech Resourcing Ltd
Salary: From £35,000 to £40,000 per annum + Training
Posted: 5 days ago
London
Verticality Ltd
Salary: £30000 - £40000 per annum
Posted: 6 days ago
London
Parallel Consulting
Salary: £45000 - £55000 per annum + bonus, benefits, pension
Posted: 6 days ago
London
Comtecs
Salary: £34500 - £35000 Per Annum +Benefits
Posted: 5 days ago
London
Stafford-Sharp Associates
Salary: £18000 - £20000 per annum
Posted: 6 days ago
Manchester, Lancashire
Modis International
Salary: £30000 - £40000 per annum
Posted: 3 days ago
London
Stafford-Sharp Associates
Salary: £20000.00 - £26000.00 per annum
Posted: 6 days ago