The first table below looks at the demand for Pay per click skills in IT jobs advertised for the Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 24 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Yorkshire region.

Location
3 months to
24 Apr 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 198 138 156
Rank change year-on-year
-60 +18
Permanent jobs citing Pay per click 60 84 65
As % of all permanent IT jobs located in Yorkshire 0.81% 1.46% 1.15%
As % of the Processes & Methodologies category 0.99% 1.85% 1.51%
Number of salaries quoted 37 73 60
Average salary £30,000 £30,000 £27,500
Average salary % change year-on-year
- +9.09%
90% offered a salary of more than £24,000 £21,000 £16,850
10% offered a salary of more than £38,000 £40,000 £37,500
UK excluding London average salary £30,000 £30,000 £28,000
% change year-on-year
- +7.14%
Processes & Methodologies Category
Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
6081 4547 4311
As % of all permanent IT jobs located in Yorkshire 81.60% 78.97% 76.45%
Number of salaries quoted 4729 3524 3583
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £27,500 £26,000 £26,000
10% offered a salary of more than £56,500 £52,500 £55,000
UK excluding London average salary £42,500 £40,000 £41,000
% change year-on-year
+6.25% -2.43%
Pay per click
England

Pay per click
Jobs Demand Trend in Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Yorkshire

Pay per click
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Yorkshire region.

Pay per click Salary Trend in Yorkshire

Pay per click
Salary Histogram in Yorkshire

This chart provides a salary histogram for IT jobs citing Pay per click across the Yorkshire region over the 3 months to 24 April 2014.

Pay per click Salary Histogram in Yorkshire

Pay per click
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the Yorkshire region over the 3 months to 24 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Find
Job
Vacancies
West Yorkshire -61 29 £30,000 - 2
North Yorkshire -20 17 £27,500 +19.56% 1
South Yorkshire - 6 £28,250 - 1
East Yorkshire - 4 £30,000 -
Pay per click
England

Pay per click
Top 30 Related IT Skills in Yorkshire

For the 6 months to 24 April 2014, IT jobs across the Yorkshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 85 (80.95%) SEO
2 83 (79.05%) Marketing
3 53 (50.48%) Digital Marketing
4 50 (47.62%) E-Commerce
5 47 (44.76%) Analytics
6 42 (40.00%) Google
7 39 (37.14%) Online Marketing
8 31 (29.52%) Social Media
9 22 (20.95%) Google Analytics
10 17 (16.19%) Advertising
11 14 (13.33%) Retail
11 14 (13.33%) Degree
12 13 (12.38%) MS Excel
13 12 (11.43%) B2B
13 12 (11.43%) B2C
14 11 (10.48%) Hitwise
14 11 (10.48%) Microsoft
14 11 (10.48%) Internet
15 10 (9.52%) HTML
16 9 (8.57%) Project Management
16 9 (8.57%) Web Design
16 9 (8.57%) Competitor Analysis
16 9 (8.57%) Social Media Marketing
16 9 (8.57%) Digital Media
17 8 (7.62%) Data Analysis
17 8 (7.62%) Yahoo!
17 8 (7.62%) JavaScript
18 7 (6.67%) CSS
18 7 (6.67%) Display Advertising
18 7 (6.67%) Campaign Management

Pay per click
Top Related IT Skills in Yorkshire by Category

For the 6 months to 24 April 2014, IT jobs across the Yorkshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 3 (2.86%) SharePoint
1 3 (2.86%) CMS
1 3 (2.86%) Drupal
1 3 (2.86%) WordPress
Applications
1 13 (12.38%) MS Excel
2 4 (3.81%) Photoshop
3 3 (2.86%) Adobe Illustrator
4 1 (0.95%) MS PowerPoint
4 1 (0.95%) MS Office
Business Applications
1 22 (20.95%) Google Analytics
2 5 (4.76%) WebTrends
3 4 (3.81%) Magento
Communications & Networking
1 11 (10.48%) Internet
Database & Business Intelligence
1 3 (2.86%) MySQL
1 3 (2.86%) SQL Server
1 3 (2.86%) Data Warehouse
1 3 (2.86%) SQL Server Reporting Services
1 3 (2.86%) SQL Server 2008
Development Applications
1 3 (2.86%) Git (software)
General
1 83 (79.05%) Marketing
2 17 (16.19%) Advertising
3 14 (13.33%) Retail
4 6 (5.71%) Finance
5 5 (4.76%) Legal
6 4 (3.81%) Law
7 1 (0.95%) Dutch Language
7 1 (0.95%) French Language
7 1 (0.95%) German Language
7 1 (0.95%) Japanese Language
7 1 (0.95%) Korean Language
Job Titles
1 33 (31.43%) PPC Executive
1 33 (31.43%) PPC Manager
1 33 (31.43%) PPC Analyst
1 33 (31.43%) PPC Specialist
2 15 (14.29%) Account Manager
3 12 (11.43%) SEO Manager
4 9 (8.57%) Marketing Manager
4 9 (8.57%) SEO Account Manager
4 9 (8.57%) SEO Specialist
5 7 (6.67%) Developer
6 6 (5.71%) Account Director
6 6 (5.71%) Technical Manager
6 6 (5.71%) Analyst
7 5 (4.76%) Project Leader
7 5 (4.76%) E-Commerce Manager
7 5 (4.76%) Online Marketing Manager
7 5 (4.76%) Marketing Executive
7 5 (4.76%) Digital Account Director
8 4 (3.81%) Digital Marketing Executive
8 4 (3.81%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 10 (9.52%) HTML
2 7 (6.67%) CSS
3 3 (2.86%) CodeIgniter
3 3 (2.86%) Laravel
4 1 (0.95%) jQuery
4 1 (0.95%) HTML5
4 1 (0.95%) CSS3
Miscellaneous
1 31 (29.52%) Social Media
2 9 (8.57%) Digital Media
3 5 (4.76%) Xbox
4 3 (2.86%) Management Information System
5 2 (1.90%) Blog
6 1 (0.95%) Copywriting
6 1 (0.95%) W3C
Operating Systems
1 1 (0.95%) Android
1 1 (0.95%) Apple iOS
Processes & Methodologies
1 85 (80.95%) SEO
2 53 (50.48%) Digital Marketing
3 50 (47.62%) E-Commerce
4 47 (44.76%) Analytics
5 39 (37.14%) Online Marketing
6 12 (11.43%) B2B
6 12 (11.43%) B2C
7 9 (8.57%) Project Management
7 9 (8.57%) Web Design
7 9 (8.57%) Competitor Analysis
7 9 (8.57%) Social Media Marketing
8 8 (7.62%) Data Analysis
9 7 (6.67%) Display Advertising
9 7 (6.67%) Campaign Management
10 6 (5.71%) Link Building
10 6 (5.71%) Web Analytics
10 6 (5.71%) E-business
11 5 (4.76%) Time Management
11 5 (4.76%) Web Marketing
11 5 (4.76%) Forensic Accounting
Programming Languages
1 8 (7.62%) JavaScript
2 4 (3.81%) PHP
3 1 (0.95%) SQL
Qualifications
1 14 (13.33%) Degree
Vendors
1 42 (40.00%) Google
2 11 (10.48%) Hitwise
2 11 (10.48%) Microsoft
3 8 (7.62%) Yahoo!
4 5 (4.76%) Facebook
4 5 (4.76%) Twitter
5 3 (2.86%) Omniture
5 3 (2.86%) Zend
6 1 (0.95%) Adobe
Bradford-On-Avon, Wiltshire
Bluetownonline
Salary: Competitive
Posted: 19 hours ago
Bradford
Blue Town Online
Salary: Competitive
Posted: 20 hours ago
Leeds
MET Marketing
Posted: Yesterday
Rotherham, South Yorkshire
Searchability.co.uk
Salary: £18000 - £25000 per annum + Benefits
Posted: 6 days ago
Rotherham
Quantica Technology - London
Salary: £25000 - £32000 per annum
Posted: 21 days ago
Harrogate, Yorkshire
The Little Black Book Agency
Posted: 22 days ago
Leeds
Aspire Data Recruitment
Salary: £35000 - £40000 per annum, Benefits: Bonus & Benefits
Posted: 28 days ago