The table below looks at the statistics for Pay per click skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Pay per click (PPC)
Rank 166 127 155
Rank change year-on-year
-39 +28
Permanent jobs citing Pay per click 39 50 30
As % of all permanent IT jobs located in West Yorkshire 0.80% 1.37% 0.80%
As % of the Processes & Methodologies category 0.96% 1.64% 0.99%
Number of salaries quoted 25 39 28
Average salary £32,500 £29,000 £31,500
Average salary % change year-on-year
+12.06% -7.93%
90% offered a salary of more than £20,000 £20,400 £23,000
10% offered a salary of more than £47,500 £60,000 £35,000
UK excluding London average salary £28,000 £30,000 £26,500
% change year-on-year
-6.66% +13.20%
Pay per click
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4052 3055 3018
As % of all permanent IT jobs located in West Yorkshire 82.61% 83.58% 80.01%
Number of salaries quoted 3160 2372 2527
Average salary £40,000 £37,500 £37,500
Average salary % change year-on-year
+6.66% -
90% offered a salary of more than £27,500 £27,500 £26,000
10% offered a salary of more than £55,000 £55,000 £57,500
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Pay per click
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in West Yorkshire

Pay per click
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Yorkshire region.

Pay per click Salary Trend in West Yorkshire

Pay per click
Salary Histogram in West Yorkshire

This chart provides a salary histogram for IT jobs citing Pay per click across the West Yorkshire region over the 3 months to 20 August 2014.

Pay per click Salary Histogram in West Yorkshire

Pay per click
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Yorkshire region over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -41 32 £32,500 +8.33% 1
Bradford - 5 £20,000 - 1
Pay per click
Yorkshire

Pay per click
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 20 August 2014, IT jobs across the West Yorkshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 66 (95.65%) SEO
2 63 (91.30%) Marketing
3 45 (65.22%) Analytics
4 38 (55.07%) Google
4 38 (55.07%) Digital Marketing
5 23 (33.33%) Social Media
6 22 (31.88%) Competitor Analysis
7 21 (30.43%) HTML
8 17 (24.64%) Google Analytics
9 16 (23.19%) CSS
9 16 (23.19%) E-Commerce
9 16 (23.19%) Advertising
9 16 (23.19%) Web Marketing
10 15 (21.74%) Time Management
11 13 (18.84%) Facebook
11 13 (18.84%) Twitter
12 12 (17.39%) Retail
13 11 (15.94%) WordPress
13 11 (15.94%) MySQL
13 11 (15.94%) Photoshop
13 11 (15.94%) PHP
14 10 (14.49%) Sony
14 10 (14.49%) Online Marketing
15 9 (13.04%) Blog
16 7 (10.14%) Link Building
16 7 (10.14%) JavaScript
17 6 (8.70%) B2B
18 5 (7.25%) Service Management
18 5 (7.25%) Web Design
18 5 (7.25%) Web Analytics

Pay per click
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 20 August 2014, IT jobs across the West Yorkshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 11 (15.94%) WordPress
2 3 (4.35%) Drupal
3 1 (1.45%) CMS
Applications
1 11 (15.94%) Photoshop
2 3 (4.35%) Adobe Illustrator
3 1 (1.45%) MS Office
Business Applications
1 17 (24.64%) Google Analytics
2 3 (4.35%) Magento
Communications & Networking
1 3 (4.35%) Internet
Database & Business Intelligence
1 11 (15.94%) MySQL
Development Applications
1 3 (4.35%) Git (software)
2 1 (1.45%) Eclipse
General
1 63 (91.30%) Marketing
2 16 (23.19%) Advertising
3 12 (17.39%) Retail
4 2 (2.90%) Finance
5 1 (1.45%) Legal
5 1 (1.45%) Dutch Language
5 1 (1.45%) French Language
5 1 (1.45%) German Language
Job Titles
1 19 (27.54%) PPC Specialist
1 19 (27.54%) PPC Manager
1 19 (27.54%) PPC Analyst
1 19 (27.54%) PPC Executive
2 9 (13.04%) Digital Account Director
2 9 (13.04%) Account Director
3 8 (11.59%) Web Designer
3 8 (11.59%) Designer
4 5 (7.25%) Marketing Assistant
4 5 (7.25%) SEO Specialist
5 3 (4.35%) SEO Manager
5 3 (4.35%) Business Manager
5 3 (4.35%) Business Development Manager
5 3 (4.35%) Developer
5 3 (4.35%) Web Developer
5 3 (4.35%) Development Manager
5 3 (4.35%) Senior Manager
6 2 (2.90%) Analyst
6 2 (2.90%) Photoshop Designer
7 1 (1.45%) Senior Account Manager
Libraries, Frameworks & Software Standards
1 21 (30.43%) HTML
2 16 (23.19%) CSS
3 5 (7.25%) HTML5
4 3 (4.35%) Laravel
4 3 (4.35%) CodeIgniter
Miscellaneous
1 23 (33.33%) Social Media
2 9 (13.04%) Blog
3 5 (7.25%) Digital Media
4 3 (4.35%) Economics
5 2 (2.90%) iPad
Operating Systems
1 1 (1.45%) Windows
Processes & Methodologies
1 66 (95.65%) SEO
2 45 (65.22%) Analytics
3 38 (55.07%) Digital Marketing
4 22 (31.88%) Competitor Analysis
5 16 (23.19%) E-Commerce
5 16 (23.19%) Web Marketing
6 15 (21.74%) Time Management
7 10 (14.49%) Online Marketing
8 7 (10.14%) Link Building
9 6 (8.70%) B2B
10 5 (7.25%) Web Design
10 5 (7.25%) Service Management
10 5 (7.25%) Web Accessibility
10 5 (7.25%) Web Analytics
10 5 (7.25%) Web Development
11 4 (5.80%) Content Management
12 3 (4.35%) Business Development
12 3 (4.35%) Search Engine Marketing
12 3 (4.35%) CRM
12 3 (4.35%) B2C
Programming Languages
1 11 (15.94%) PHP
2 7 (10.14%) JavaScript
3 1 (1.45%) SQL
Qualifications
1 5 (7.25%) Degree
Vendors
1 38 (55.07%) Google
2 13 (18.84%) Facebook
2 13 (18.84%) Twitter
3 10 (14.49%) Sony
4 5 (7.25%) Yahoo!
5 3 (4.35%) Zend
6 2 (2.90%) Microsoft
Leeds, West Yorkshire
Spring Technology
Salary: £20000.00 - £30000.00 per annum
Posted: 5 days ago
Bradford, West Yorkshire
Eclipse Legal Systems
Salary: £20,000 per annum Based on Skills and Experience
Posted: 8 days ago