The first table below looks at the demand for Pay per click skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 21 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the West Yorkshire region.

Location
3 months to
21 May 2013
Same period 2012 Same period 2011
Pay per click (PPC)
Rank 116 126 129
Rank change year-on-year
+10 +3
Permanent jobs citing Pay per click 59 42 16
As % of all permanent IT jobs located in West Yorkshire 1.598% 1.300% 0.545%
As % of the Processes & Methodologies category 2.056% 1.682% 0.763%
Number of salaries quoted 44 37 16
Average salary £30,000 £30,000 £30,000
90% offered a salary of more than £21,000 £20,700 £21,250
10% offered a salary of more than £40,000 £33,500 £37,500
UK excluding London average salary £30,000 £28,000 £29,000
% change year-on-year
+7.14% -3.44%
All Processes & Methodologies
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
2870 2497 2096
As % of all permanent IT jobs located in West Yorkshire 77.74% 77.28% 71.34%
Number of salaries quoted 2220 2051 1745
Average salary £37,500 £37,000 £35,000
Average salary % change year-on-year
+1.35% +5.71%
90% offered a salary of more than £27,000 £26,000 £25,000
10% offered a salary of more than £55,000 £55,000 £50,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Pay per click
Yorkshire

Pay per click
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

West Yorkshire Pay per click Jobs Demand Trend

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Yorkshire region.

West Yorkshire Pay per click Salary Trend

Pay per click
Salary Histogram

This chart provides a salary histogram for IT jobs citing Pay per click across the West Yorkshire region over the 3 months to 21 May 2013.

West Yorkshire Pay per click Salary Histogram

Pay per click
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Yorkshire region over the 3 months to 21 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Leeds -12 41 £31,500 +6.77%
Bradford - 12 £23,750 -
Halifax - 2 £20,500 -
Otley - 2 - -
Pay per click
Yorkshire

Pay per click
Top 30 Related IT Skills

For the 6 months to 21 May 2013, IT jobs across the West Yorkshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 109 (88.62%) SEO
2 103 (83.74%) Marketing
3 66 (53.66%) Analytics
4 60 (48.78%) Google
5 49 (39.84%) Google Analytics
6 48 (39.02%) Omniture
7 46 (37.40%) Statistics
8 45 (36.59%) SAS
9 44 (35.77%) Degree
10 43 (34.96%) Cluster Analysis
10 43 (34.96%) CHAID
11 39 (31.71%) Microsoft
12 37 (30.08%) MS Office
13 36 (29.27%) Predictive Modelling
14 34 (27.64%) Regression Analysis
15 28 (22.76%) MS Excel
16 22 (17.89%) HTML
17 21 (17.07%) CSS
18 16 (13.01%) WordPress
18 16 (13.01%) PHP
19 15 (12.20%) Social Media
20 13 (10.57%) Online Marketing
21 9 (7.317%) Clementine
22 8 (6.504%) Link Building
22 8 (6.504%) Digital Marketing
22 8 (6.504%) Finance
22 8 (6.504%) Photoshop
22 8 (6.504%) Copywriting
23 7 (5.691%) MySQL
23 7 (5.691%) Internet

Pay per click
Top Related IT Skills by Category

For the 6 months to 21 May 2013, IT jobs across the West Yorkshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Development
1 22 (17.89%) HTML
2 21 (17.07%) CSS
3 5 (4.065%) .NET
3 5 (4.065%) jQuery
4 4 (3.252%) ASP.NET
4 4 (3.252%) XML
5 3 (2.439%) Ajax
5 3 (2.439%) XSLT
6 1 (0.813%) Flash
6 1 (0.813%) XHTML
6 1 (0.813%) HTML5
Application Platforms
1 45 (36.59%) SAS
2 16 (13.01%) WordPress
3 4 (3.252%) CMS
4 3 (2.439%) DotNetNuke
Applications
1 37 (30.08%) MS Office
2 28 (22.76%) MS Excel
3 8 (6.504%) Photoshop
Business Applications
1 49 (39.84%) Google Analytics
Communications & Networking
1 7 (5.691%) Internet
2 2 (1.626%) HTTP
2 2 (1.626%) Intranet
Database & Business Intelligence
1 9 (7.317%) Clementine
2 7 (5.691%) MySQL
3 3 (2.439%) SQL Server
Development Applications
1 4 (3.252%) Eclipse
2 3 (2.439%) Visual Studio
General
1 103 (83.74%) Marketing
2 8 (6.504%) Finance
3 6 (4.878%) Legal
4 3 (2.439%) Advertising
5 1 (0.813%) Multimedia
5 1 (0.813%) Games
Job Titles
1 55 (44.72%) Analyst
2 44 (35.77%) Marketing Analyst
3 19 (15.45%) Designer
4 15 (12.20%) PPC Specialist
4 15 (12.20%) Web Designer
4 15 (12.20%) PPC Manager
4 15 (12.20%) PPC Analyst
4 15 (12.20%) PPC Executive
5 10 (8.130%) Team Leader
5 10 (8.130%) SAS Analyst
6 9 (7.317%) Account Manager
6 9 (7.317%) SAS Marketing Analyst
6 9 (7.317%) SEO Account Manager
7 7 (5.691%) SEO Analyst
8 5 (4.065%) Marketing Manager
8 5 (4.065%) Digital Marketing Manager
9 4 (3.252%) Marketing Executive
9 4 (3.252%) Developer
10 3 (2.439%) PHP Developer
10 3 (2.439%) Digital Designer
Miscellaneous
1 46 (37.40%) Statistics
2 15 (12.20%) Social Media
3 8 (6.504%) Copywriting
4 4 (3.252%) iPad
5 3 (2.439%) Graphic Design
6 2 (1.626%) Mathematics
Processes & Methodologies
1 109 (88.62%) SEO
2 66 (53.66%) Analytics
3 43 (34.96%) Cluster Analysis
3 43 (34.96%) CHAID
4 36 (29.27%) Predictive Modelling
5 34 (27.64%) Regression Analysis
6 13 (10.57%) Online Marketing
7 8 (6.504%) Link Building
7 8 (6.504%) Digital Marketing
8 7 (5.691%) E-Commerce
8 7 (5.691%) Internet Marketing
8 7 (5.691%) Marketing Analytics
9 6 (4.878%) Search Engine Marketing
10 4 (3.252%) Web Design
11 3 (2.439%) Business Intelligence
11 3 (2.439%) Web Development
12 2 (1.626%) Marketing Strategy
13 1 (0.813%) Content Management
13 1 (0.813%) Competitor Analysis
13 1 (0.813%) Migration
Programming Languages
1 16 (13.01%) PHP
2 5 (4.065%) JavaScript
3 4 (3.252%) SQL
4 1 (0.813%) C#
Qualifications
1 44 (35.77%) Degree
Vendors
1 60 (48.78%) Google
2 48 (39.02%) Omniture
3 39 (31.71%) Microsoft
4 3 (2.439%) Twitter
5 2 (1.626%) Facebook
6 1 (0.813%) Adobe
Leeds, West Yorkshire
You should be able to demonstrate successful SEO campaigns and have used Google analytics to measure and improve optimisation... As SEO Specialist you will help devise SEO Strategy...
Senitor Associates
Salary: £25000 - £30000 per annum + Benefits
Posted: 17 May 2013
Leeds, West Yorkshire
PPC - £22k - £28k + Bonus + Benefits - Leeds A fantastic opportunity has arisen for a PPC Analyst who may either be a junior analyst looking for a clear career path...
Circle Recruitment
Salary: £22000 - £28000 per annum
Posted: 16 May 2013
Leeds, West Yorkshire
My client a leading Search Engine Marketing Agency specialising in customer-centric SEO and PPC in Leeds, they are now looking for an SEO Account Manager to join...
Nuepc
Salary: From £28,000 to £30,000 per annum 5% pension scheme, Cash Health Plan,
Posted: 20 May 2013
Leeds, West Yorkshire
Analysis of website usage, SEO and PPC campaigns. CHAID/Regression analysis, profiling, segmentation and mapping... Essential skills: Degree educated in a Mathematical/Statistics discipline. Programming in SAS. Knowledge...
4it Recruitment Ltd
Salary: Up to £40,000 per annum
Posted: 14 May 2013
Leeds, Yorkshire
The design and development of web pages, graphics, multimedia, flash banners, affiliate and promotional advertising, Pay Per Click (PPC) landing pages and production of online creative will be...
Jet2.com
Salary: Excellent
Posted: 20 May 2013
Leeds, West Yorkshire
In addition, you will implement Search Engine Optimisation (SEO) recommendations, manage the migration of websites to a Content Management System and optimise existing templates in terms of design ,...
Jet2.com
Salary: Excellent
Posted: 13 May 2013