The table below looks at the statistics for Pay per click skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 161 177 108
Rank change year-on-year
+16 -69
Permanent jobs citing Pay per click 43 25 76
As % of all permanent IT jobs located in West Yorkshire 0.85% 0.51% 1.93%
As % of the Processes & Methodologies category 0.98% 0.61% 2.41%
Number of salaries quoted 14 18 70
Average salary £22,500 £32,500 £31,500
Average salary % change year-on-year
-30.76% +3.17%
90% offered a salary of more than £21,800 £30,000 £21,000
10% offered a salary of more than £37,500 £40,000 £40,000
UK excluding London average salary £30,000 £30,000 £30,000
Pay per click
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4372 4071 3154
As % of all permanent IT jobs located in West Yorkshire 86.73% 83.75% 80.23%
Number of salaries quoted 3445 3266 2509
Average salary £40,000 £40,000 £38,000
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £30,000 £29,000 £27,500
10% offered a salary of more than £57,500 £55,000 £60,000
UK excluding London average salary £43,275 £42,500 £40,000
% change year-on-year
+1.82% +6.25%

Pay per click
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in West Yorkshire

Pay per click
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Yorkshire region.

Pay per click Salary Trend in West Yorkshire

Pay per click
Salary Histogram in West Yorkshire

This chart provides a salary histogram for IT jobs citing Pay per click across the West Yorkshire region over the 3 months to 27 March 2015.

Pay per click Salary Histogram in West Yorkshire

Pay per click
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Yorkshire region over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +35 40 £22,500 -43.75% 5
Pay per click
Yorkshire

Pay per click
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 27 March 2015, IT jobs across the West Yorkshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 32 (56.14%) SEO
1 32 (56.14%) Google
2 30 (52.63%) Analytical Skills
3 29 (50.88%) Marketing
4 24 (42.11%) Yahoo!
5 21 (36.84%) Digital Marketing
5 21 (36.84%) Analytics
6 20 (35.09%) E-Commerce
7 18 (31.58%) Omniture
8 13 (22.81%) Finance
9 12 (21.05%) Social Media
10 11 (19.30%) Time Management
10 11 (19.30%) Advertising
11 10 (17.54%) HTML
11 10 (17.54%) JavaScript
12 9 (15.79%) Google Analytics
13 7 (12.28%) Competitor Analysis
14 6 (10.53%) PHP
14 6 (10.53%) MySQL
14 6 (10.53%) CSS
14 6 (10.53%) Microsoft
14 6 (10.53%) Project Management
14 6 (10.53%) jQuery
14 6 (10.53%) Web Marketing
14 6 (10.53%) HTML5
14 6 (10.53%) Online Marketing
15 5 (8.77%) Umbraco
15 5 (8.77%) Magento
15 5 (8.77%) MailChimp
15 5 (8.77%) CSS3

Pay per click
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 27 March 2015, IT jobs across the West Yorkshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 5 (8.77%) CMS
1 5 (8.77%) Drupal
1 5 (8.77%) Umbraco
2 1 (1.75%) WebSphere
Applications
1 5 (8.77%) MS Excel
2 4 (7.02%) MS Office
3 1 (1.75%) MS PowerPoint
Business Applications
1 9 (15.79%) Google Analytics
2 5 (8.77%) Magento
Cloud Services
1 5 (8.77%) MailChimp
Communications & Networking
1 3 (5.26%) Internet
Database & Business Intelligence
1 6 (10.53%) MySQL
2 1 (1.75%) Data Mining
Development Applications
1 2 (3.51%) Git (software)
2 1 (1.75%) Grunt
General
1 29 (50.88%) Marketing
2 13 (22.81%) Finance
3 11 (19.30%) Advertising
4 3 (5.26%) Retail
5 2 (3.51%) Games
6 1 (1.75%) Publishing
6 1 (1.75%) Automotive
Job Titles
1 32 (56.14%) PPC Specialist
1 32 (56.14%) PPC Manager
1 32 (56.14%) PPC Analyst
1 32 (56.14%) PPC Executive
2 22 (38.60%) Account Manager
3 6 (10.53%) Developer
4 5 (8.77%) Graduate
5 4 (7.02%) Web Developer
6 3 (5.26%) SEO Manager
7 2 (3.51%) Front-End Developer
7 2 (3.51%) SEO Consultant
7 2 (3.51%) Consultant
7 2 (3.51%) Development Manager
7 2 (3.51%) Digital Account Manager
8 1 (1.75%) Digital Marketing Specialist
8 1 (1.75%) Business Development Manager
8 1 (1.75%) Data Analyst
8 1 (1.75%) Software Development Manager
8 1 (1.75%) Sales Manager
8 1 (1.75%) Business Manager
Libraries, Frameworks & Software Standards
1 10 (17.54%) HTML
2 6 (10.53%) CSS
2 6 (10.53%) jQuery
2 6 (10.53%) HTML5
3 5 (8.77%) CSS3
3 5 (8.77%) Ruby on Rails
4 1 (1.75%) Java EE
4 1 (1.75%) Sass
Miscellaneous
1 30 (52.63%) Analytical Skills
2 12 (21.05%) Social Media
3 5 (8.77%) Statistics
3 5 (8.77%) Mathematics
4 3 (5.26%) Digital Media
5 2 (3.51%) User Experience
6 1 (1.75%) Enterprise Software
6 1 (1.75%) Physics
6 1 (1.75%) Open Source
Processes & Methodologies
1 32 (56.14%) SEO
2 21 (36.84%) Digital Marketing
2 21 (36.84%) Analytics
3 20 (35.09%) E-Commerce
4 11 (19.30%) Time Management
5 7 (12.28%) Competitor Analysis
6 6 (10.53%) Project Management
6 6 (10.53%) Online Marketing
6 6 (10.53%) Web Marketing
7 5 (8.77%) Marketing Strategy
8 4 (7.02%) Web Analytics
9 3 (5.26%) Business Development
10 2 (3.51%) Internet Marketing
10 2 (3.51%) Data Analysis
10 2 (3.51%) Workflow
10 2 (3.51%) Web Design
10 2 (3.51%) Technical Analysis
11 1 (1.75%) Link Building
11 1 (1.75%) Marketing Management
11 1 (1.75%) Performance Analysis
Programming Languages
1 10 (17.54%) JavaScript
2 6 (10.53%) PHP
3 5 (8.77%) Ruby
4 2 (3.51%) VBA
5 1 (1.75%) Java
Qualifications
1 3 (5.26%) Degree
2 1 (1.75%) MBA
Vendors
1 32 (56.14%) Google
2 24 (42.11%) Yahoo!
3 18 (31.58%) Omniture
4 6 (10.53%) Microsoft
5 4 (7.02%) Facebook
6 3 (5.26%) Twitter
7 1 (1.75%) Cognizant
7 1 (1.75%) Oracle
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