The table below looks at the statistics for Pay per click skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 2 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2015
Same period 2014 Same period 2013
Pay per click (PPC)
Rank 180 185 126
Rank change year-on-year
+5 -59
Permanent jobs citing Pay per click 30 34 53
As % of all permanent IT jobs located in West Yorkshire 0.63% 0.69% 1.45%
As % of the Processes & Methodologies category 0.71% 0.81% 1.68%
Number of salaries quoted 28 21 38
Average salary £29,000 £32,500 £30,000
Average salary % change year-on-year
-10.76% +8.33%
90% offered a salary of more than £25,000 £20,000 £20,350
10% offered a salary of more than £55,000 £45,000 £60,000
UK excluding London average salary £27,500 £28,000 £30,000
% change year-on-year
-1.78% -6.66%
Pay per click
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4236 4200 3154
As % of all permanent IT jobs located in West Yorkshire 89.27% 84.69% 86.25%
Number of salaries quoted 3385 3258 2462
Average salary £45,000 £40,000 £38,500
Average salary % change year-on-year
+12.50% +3.89%
90% offered a salary of more than £30,000 £27,500 £27,500
10% offered a salary of more than £60,000 £57,500 £55,000
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Pay per click
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in West Yorkshire

Pay per click
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the West Yorkshire region.

Pay per click Salary Trend in West Yorkshire

Pay per click
Salary Histogram in West Yorkshire

This chart provides a salary histogram for IT jobs citing Pay per click across the West Yorkshire region over the 3 months to 2 September 2015.

Pay per click Salary Histogram in West Yorkshire

Pay per click
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Pay per click within the West Yorkshire region over the 3 months to 2 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +7 29 £29,000 -10.76%
Wetherby - 1 £32,500 -
Pay per click
Yorkshire

Pay per click
Top 30 Related IT Skills in West Yorkshire

For the 6 months to 2 September 2015, IT jobs across the West Yorkshire region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 37 (64.91%) Marketing
2 33 (57.89%) Digital Marketing
3 32 (56.14%) Google
4 31 (54.39%) SEO
5 24 (42.11%) Analytical Skills
6 19 (33.33%) Social Media
7 17 (29.82%) E-Commerce
8 15 (26.32%) Analytics
9 13 (22.81%) Yahoo!
10 12 (21.05%) Omniture
11 11 (19.30%) HTML
12 10 (17.54%) CSS
12 10 (17.54%) Advertising
12 10 (17.54%) Google Analytics
13 7 (12.28%) Facebook
13 7 (12.28%) Web Analytics
14 6 (10.53%) Web Development
15 5 (8.77%) Degree
15 5 (8.77%) Internet
15 5 (8.77%) HTML5
16 4 (7.02%) Web Accessibility
16 4 (7.02%) Online Marketing
16 4 (7.02%) Link Building
16 4 (7.02%) Digital Content Management
16 4 (7.02%) Microsoft
16 4 (7.02%) Service Management
16 4 (7.02%) MS Excel
16 4 (7.02%) CMS
16 4 (7.02%) Content Management
16 4 (7.02%) Competitor Analysis

Pay per click
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 2 September 2015, IT jobs across the West Yorkshire region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Application Platforms
1 4 (7.02%) CMS
2 2 (3.51%) WebSphere
Applications
1 4 (7.02%) MS Excel
2 3 (5.26%) MS Office
Cloud Services
1 10 (17.54%) Google Analytics
Communications & Networking
1 5 (8.77%) Internet
Database & Business Intelligence
1 2 (3.51%) Oracle Reports
2 1 (1.75%) Data Mining
2 1 (1.75%) MySQL
General
1 37 (64.91%) Marketing
2 10 (17.54%) Advertising
3 2 (3.51%) Finance
4 1 (1.75%) Games
Job Titles
1 32 (56.14%) PPC Specialist
1 32 (56.14%) PPC Manager
1 32 (56.14%) PPC Analyst
1 32 (56.14%) PPC Executive
2 26 (45.61%) Account Manager
3 5 (8.77%) Consultant
3 5 (8.77%) SEO Consultant
4 4 (7.02%) Digital Marketing Manager
4 4 (7.02%) Senior Manager
4 4 (7.02%) Marketing Manager
4 4 (7.02%) Project Manager
4 4 (7.02%) Marketing Assistant
5 3 (5.26%) Digital Project Manager
5 3 (5.26%) Analyst
5 3 (5.26%) SEO Executive
6 2 (3.51%) Web Analyst
6 2 (3.51%) Solutions Architect
6 2 (3.51%) Architect
6 2 (3.51%) Account Executive
7 1 (1.75%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 11 (19.30%) HTML
2 10 (17.54%) CSS
3 5 (8.77%) HTML5
4 3 (5.26%) XHTML
5 2 (3.51%) AngularJS
6 1 (1.75%) CSS3
6 1 (1.75%) jQuery
Miscellaneous
1 24 (42.11%) Analytical Skills
2 19 (33.33%) Social Media
3 4 (7.02%) Blog
4 2 (3.51%) Computer Science
4 2 (3.51%) New Media
5 1 (1.75%) User Experience
5 1 (1.75%) Digital Media
5 1 (1.75%) Statistics
5 1 (1.75%) Mathematics
Processes & Methodologies
1 33 (57.89%) Digital Marketing
2 31 (54.39%) SEO
3 17 (29.82%) E-Commerce
4 15 (26.32%) Analytics
5 7 (12.28%) Web Analytics
6 6 (10.53%) Web Development
7 4 (7.02%) Web Accessibility
7 4 (7.02%) Online Marketing
7 4 (7.02%) Link Building
7 4 (7.02%) Digital Content Management
7 4 (7.02%) Competitor Analysis
7 4 (7.02%) Web Design
7 4 (7.02%) Content Management
7 4 (7.02%) Service Management
8 3 (5.26%) Project Management
8 3 (5.26%) Data Analysis
8 3 (5.26%) Scrum
8 3 (5.26%) Mentoring
8 3 (5.26%) Search Engine Marketing
9 2 (3.51%) Multivariate Testing
Programming Languages
1 2 (3.51%) Java
1 2 (3.51%) JavaScript
2 1 (1.75%) PHP
2 1 (1.75%) VBA
Qualifications
1 5 (8.77%) Degree
Vendors
1 32 (56.14%) Google
2 13 (22.81%) Yahoo!
3 12 (21.05%) Omniture
4 7 (12.28%) Facebook
5 4 (7.02%) Microsoft
6 2 (3.51%) ATG
6 2 (3.51%) Oracle
6 2 (3.51%) IBM
6 2 (3.51%) Endeca
6 2 (3.51%) hybris
7 1 (1.75%) Twitter