Period
to 18 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Hampshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 18 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
South East > Hampshire
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 98 103 136
Rank change year-on-year +5 +33 -24
Contract jobs citing Marketing 61 74 58
As % of all contract IT jobs advertised in Hampshire 1.73% 1.90% 1.30%
As % of the General category 5.94% 6.93% 4.46%
Number of daily rates quoted 28 43 31
Hampshire median daily rate £475 £425 £400
Median daily rate % change year-on-year +11.76% +6.25% +33.33%
10th Percentile £289 £154 £250
90th Percentile £604 £570 £500
South East median daily rate £413 £375 £375
% change year-on-year +10.00% - +7.14%
Number of hourly rates quoted 3 3 3
Hampshire median hourly rate £15.00 £26.50 £24.00
Median hourly rate % change year-on-year -43.40% +10.42% -4.00%
10th Percentile £14.00 £18.05 £17.00
90th Percentile £16.00 £48.55 £113.00
South East median hourly rate £18.00 £17.50 £20.00
% change year-on-year +2.86% -12.50% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hampshire with a requirement for common skills.

All General Skills
Hampshire
Contract vacancies with a requirement for common skills 1027 1068 1301
As % of all contract IT jobs advertised in Hampshire 29.16% 27.44% 29.22%
Number of daily rates quoted 652 683 818
Hampshire median daily rate £375 £375 £400
Median daily rate % change year-on-year - -6.25% +11.11%
10th Percentile £200 £206 £235
90th Percentile £540 £550 £538
South East median daily rate £425 £401 £400
% change year-on-year +6.12% +0.13% +6.67%
Number of hourly rates quoted 35 54 73
Hampshire median hourly rate £22.50 £32.50 £23.75
Median hourly rate % change year-on-year -30.77% +36.84% +13.10%
10th Percentile £12.60 £12.79 £10.75
90th Percentile £45.00 £47.85 £48.03
South East median hourly rate £20.00 £24.50 £22.50
% change year-on-year -18.37% +8.89% +28.57%

Marketing
Job Vacancy Trend in Hampshire

Job postings citing Marketing as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Marketing in Hampshire

Marketing
Contractor Daily Rate Trend in Hampshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in Hampshire.

Contractor daily rate trend for Marketing in Hampshire

Marketing
Contractor Daily Rate Histogram in Hampshire

The daily rate distribution of IT jobs citing Marketing in Hampshire over the 6 months to 18 November 2017.

Contractor daily rate histogram for Marketing in Hampshire

Marketing
Contractor Hourly Rate Trend in Hampshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in Hampshire.

Contractor hourly rate trend for Marketing in Hampshire

Marketing
Contract Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Hampshire region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Havant +9 12 £525 -
Basingstoke -23 11 £475 +133.13% 3
Farnborough +9 5 £213 -37.04% 2
Southampton +6 4 £481 +113.89% 2
Hook +6 2 - -
Portsmouth -4 2 £475 - 1
Winchester +12 1 - - 3
Marketing
South East

For the 6 months to 18 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hampshire region with a requirement for Marketing.

1 27 (44.26%) Digital Marketing
2 19 (31.15%) Agile Software Development
3 17 (27.87%) GDPR
4 16 (26.23%) Finance
5 13 (21.31%) CRM
6 11 (18.03%) Oracle
7 10 (16.39%) SAP
7 10 (16.39%) Siebel
7 10 (16.39%) Telecoms
7 10 (16.39%) Retail
8 9 (14.75%) Programme Management
8 9 (14.75%) Marketing Automation
8 9 (14.75%) Waterfall
9 8 (13.11%) Adobe
9 8 (13.11%) SQL
9 8 (13.11%) Manufacturing
10 7 (11.48%) Stakeholder Management
11 6 (9.84%) Electronics
11 6 (9.84%) Content Management
11 6 (9.84%) E-Commerce
11 6 (9.84%) Business Intelligence
11 6 (9.84%) Project Management
11 6 (9.84%) Data Protection
12 5 (8.20%) Customer Engagement
12 5 (8.20%) Adobe Campaign
12 5 (8.20%) Data Modelling
12 5 (8.20%) .NET
12 5 (8.20%) HTML
12 5 (8.20%) JavaScript
13 4 (6.56%) Web Services

Marketing
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.92%) CMS
1 3 (4.92%) SharePoint
2 1 (1.64%) Oracle SOA Suite
2 1 (1.64%) Sitecore CMS
Applications
1 1 (1.64%) Adobe Illustrator
1 1 (1.64%) InDesign
1 1 (1.64%) Microsoft Excel
1 1 (1.64%) Microsoft Office
1 1 (1.64%) MS Visio
1 1 (1.64%) Photoshop
Business Applications
1 5 (8.20%) Adobe Campaign
2 4 (6.56%) Eloqua
3 2 (3.28%) Oracle BRM
4 1 (1.64%) Dynamics CRM
4 1 (1.64%) Oracle EBS R12
4 1 (1.64%) SAP BPC
Cloud Services
1 2 (3.28%) Force.com
1 2 (3.28%) IaaS
1 2 (3.28%) PaaS
1 2 (3.28%) SaaS
1 2 (3.28%) Salesforce Sales Cloud
1 2 (3.28%) Salesforce Service Cloud
2 1 (1.64%) Adobe Analytics
2 1 (1.64%) Amazon AWS
2 1 (1.64%) Amazon EC2
2 1 (1.64%) Amazon S3
2 1 (1.64%) CloudSense
2 1 (1.64%) Dynamics 365
2 1 (1.64%) Google Analytics
2 1 (1.64%) Virtual Private Cloud
Communications & Networking
1 4 (6.56%) SMS
2 2 (3.28%) Internet
3 1 (1.64%) Firewall
Database & Business Intelligence
1 1 (1.64%) Amazon RDS
Development Applications
1 1 (1.64%) Ant
1 1 (1.64%) Eclipse
1 1 (1.64%) SoapUI
General
1 16 (26.23%) Finance
2 10 (16.39%) Retail
2 10 (16.39%) Telecoms
3 8 (13.11%) Manufacturing
4 6 (9.84%) Electronics
5 2 (3.28%) Automotive
5 2 (3.28%) Banking
5 2 (3.28%) Brand Awareness
5 2 (3.28%) Pharmaceutical
6 1 (1.64%) Advertising
6 1 (1.64%) Legal
Job Titles
1 16 (26.23%) Architect
2 9 (14.75%) Analyst
3 8 (13.11%) Business Analyst
3 8 (13.11%) Project Manager
3 8 (13.11%) Solutions Architect
4 7 (11.48%) Marketing Manager
5 6 (9.84%) Programme Manager
6 4 (6.56%) Digital Marketing Manager
6 4 (6.56%) IT Manager
7 3 (4.92%) Designer
7 3 (4.92%) Developer
7 3 (4.92%) Lead Business Analyst
7 3 (4.92%) Marketing Project Manager
8 2 (3.28%) Agile Business Analyst
8 2 (3.28%) Bid Coordinator
8 2 (3.28%) Digital Project Manager
8 2 (3.28%) Insight Analyst
8 2 (3.28%) Salesforce Architect
8 2 (3.28%) Transformation Manager
8 2 (3.28%) Transformation Project Manager
Libraries, Frameworks & Software Standards
1 5 (8.20%) .NET
1 5 (8.20%) HTML
2 4 (6.56%) Web Services
2 4 (6.56%) XML
3 2 (3.28%) REST
3 2 (3.28%) SOAP
3 2 (3.28%) WSDL
4 1 (1.64%) Ajax
4 1 (1.64%) ASP.NET
4 1 (1.64%) ATL
4 1 (1.64%) COM
4 1 (1.64%) CSS
4 1 (1.64%) LAMP
4 1 (1.64%) Visualforce
Miscellaneous
1 4 (6.56%) Analytical Skills
1 4 (6.56%) Social Media
2 2 (3.28%) Internet of Things
2 2 (3.28%) Life Science
2 2 (3.28%) Mobile App
3 1 (1.64%) Data Protection Act
3 1 (1.64%) Mainframe
3 1 (1.64%) Management Information System
3 1 (1.64%) N-Tier
3 1 (1.64%) Smart Meter
3 1 (1.64%) User Experience
3 1 (1.64%) Virtual Team
Operating Systems
1 1 (1.64%) AIX
1 1 (1.64%) Linux
1 1 (1.64%) Unix
1 1 (1.64%) Windows
1 1 (1.64%) Windows Server
Processes & Methodologies
1 27 (44.26%) Digital Marketing
2 19 (31.15%) Agile Software Development
3 13 (21.31%) CRM
4 9 (14.75%) Marketing Automation
4 9 (14.75%) Programme Management
4 9 (14.75%) Waterfall
5 7 (11.48%) Stakeholder Management
6 6 (9.84%) Business Intelligence
6 6 (9.84%) Content Management
6 6 (9.84%) Data Protection
6 6 (9.84%) E-Commerce
6 6 (9.84%) Project Management
7 5 (8.20%) Customer Engagement
7 5 (8.20%) Data Modelling
8 4 (6.56%) Campaign Management
8 4 (6.56%) Data Architecture
8 4 (6.56%) Web Development
9 3 (4.92%) SDLC
9 3 (4.92%) System Integration Testing
9 3 (4.92%) User Stories
Programming Languages
1 8 (13.11%) SQL
2 5 (8.20%) JavaScript
3 2 (3.28%) Apex Code
3 2 (3.28%) Java
4 1 (1.64%) C
4 1 (1.64%) PowerShell
4 1 (1.64%) Python
4 1 (1.64%) R
4 1 (1.64%) SOQL
4 1 (1.64%) SOSL
Qualifications
1 4 (6.56%) SC Cleared
1 4 (6.56%) Security Cleared
2 2 (3.28%) Degree
2 2 (3.28%) Master's Degree
2 2 (3.28%) PMI Certification
2 2 (3.28%) PMP
3 1 (1.64%) ISEB
3 1 (1.64%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 17 (27.87%) GDPR
2 2 (3.28%) QA
3 1 (1.64%) Government Security Classifications
3 1 (1.64%) PMO
System Software
1 1 (1.64%) Docker
Systems Management
1 1 (1.64%) Ansible
1 1 (1.64%) Opscode Chef
1 1 (1.64%) Puppet
Vendors
1 11 (18.03%) Oracle
2 10 (16.39%) SAP
2 10 (16.39%) Siebel
3 8 (13.11%) Adobe
4 4 (6.56%) Microsoft
5 3 (4.92%) Salesforce.com
6 1 (1.64%) Alteryx
6 1 (1.64%) Google
6 1 (1.64%) Intel
6 1 (1.64%) PayPal
6 1 (1.64%) Pega
6 1 (1.64%) Selligent
6 1 (1.64%) Sitecore
6 1 (1.64%) Splunk
6 1 (1.64%) Tableau
6 1 (1.64%) Tealium
6 1 (1.64%) WorldPay