Period
to 23 July 2017

The following table provides summary statistics for contract job vacancies advertised in Berkshire with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media Marketing over the 6 months to 23 July 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media Marketing
South East > Berkshire
6 months to
23 Jul 2017
Same period 2016 Same period 2015
Rank 145 - 183
Rank change year-on-year - +183 -2
Contract jobs citing Social Media Marketing 3 0 6
As % of all contract IT jobs advertised in Berkshire 0.079% - 0.11%
As % of the Processes & Methodologies category 0.098% - 0.14%
Number of daily rates quoted 0 0 6
Berkshire median daily rate - - £288
South East median daily rate - £400 £288
% change year-on-year - +39.13% +27.78%
Number of hourly rates quoted 0 0 0
Berkshire median hourly rate - - -
South East median hourly rate - £15.00 -

Social Media Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Berkshire
Contract job vacancies with a requirement for process and methodology skills 3060 3940 4221
As % of all contract IT job vacancies advertised in Berkshire 80.95% 80.54% 77.59%
Number of daily rates quoted 1473 2102 2223
Berkshire median daily rate £425 £410 £388
Median daily rate % change year-on-year +3.66% +5.81% +3.33%
10th Percentile £256 £256 £220
90th Percentile £575 £550 £538
South East median daily rate £420 £400 £380
% change year-on-year +5.00% +5.26% +4.83%
Number of hourly rates quoted 119 120 143
Berkshire median hourly rate £15.00 £15.50 £22.50
Median hourly rate % change year-on-year -3.23% -31.11% +31.81%
10th Percentile £12.00 £10.50 £13.03
90th Percentile £38.75 £43.28 £39.90
South East median hourly rate £20.00 £25.00 £22.50
% change year-on-year -20.00% +11.11% +7.14%

Social Media Marketing
Job Vacancy Trend in Berkshire

Job postings citing Social Media Marketing as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Social Media Marketing in Berkshire

Social Media Marketing
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Marketing in Berkshire.

Contractor daily rate trend for Social Media Marketing in Berkshire

Social Media Marketing
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media Marketing within the Berkshire region over the 6 months to 23 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading - 3 - -
Social Media Marketing
South East

For the 6 months to 23 July 2017, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Social Media Marketing.

1 3 (100.00%) Java
1 3 (100.00%) B2B
1 3 (100.00%) WebTrends
1 3 (100.00%) Benchmarking
1 3 (100.00%) Publishing
1 3 (100.00%) Marketing
1 3 (100.00%) Blog
1 3 (100.00%) Brand Management
1 3 (100.00%) Customer Engagement
1 3 (100.00%) Microsoft Azure
1 3 (100.00%) Social Media
1 3 (100.00%) Facebook
1 3 (100.00%) Twitter
1 3 (100.00%) Analytical Skills
1 3 (100.00%) Data Centre
1 3 (100.00%) Channel Management
1 3 (100.00%) Sprinklr

Social Media Marketing
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 3 (100.00%) Sprinklr
1 3 (100.00%) WebTrends
Cloud Services
1 3 (100.00%) Microsoft Azure
General
1 3 (100.00%) Marketing
1 3 (100.00%) Publishing
Job Titles
1 3 (100.00%) Marketing Manager
1 3 (100.00%) Social Media Manager
2 1 (33.33%) Technical Manager
2 1 (33.33%) Technical Marketing Manager
Miscellaneous
1 3 (100.00%) Analytical Skills
1 3 (100.00%) Blog
1 3 (100.00%) Data Centre
1 3 (100.00%) Social Media
Processes & Methodologies
1 3 (100.00%) B2B
1 3 (100.00%) Benchmarking
1 3 (100.00%) Brand Management
1 3 (100.00%) Channel Management
1 3 (100.00%) Customer Engagement
Programming Languages
1 3 (100.00%) Java
Vendors
1 3 (100.00%) Facebook
1 3 (100.00%) Twitter