The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 26 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
South East / Berkshire
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 81 103 94
Rank change year-on-year +22 -9  
Contract jobs citing Social Media 18 16 20
As % of all contract IT jobs advertised in Berkshire 0.98% 0.69% 0.82%
As % of the Miscellaneous category 3.44% 2.32% 2.72%
Number of daily rates quoted 4 12 14
Median daily rate £443 £195 £335
Median daily rate % change year-on-year +126.92% -41.79%  
90% offered a daily rate of more than £313 £135 £211
10% offered a daily rate of more than £503 £335 £465
UK excluding London median daily rate £320 £350 £350
% change year-on-year -8.57% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 - £16.00

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for generic IT skills.

Generic IT Skills
Berkshire
Contract job vacancies with a requirement for generic IT skills 523 690 734
As % of all contract IT job vacancies advertised in Berkshire 28.47% 29.66% 30.00%
Number of daily rates quoted 229 377 350
Median daily rate £403 £400 £400
Median daily rate % change year-on-year +0.62% -  
90% offered a daily rate of more than £250 £250 £225
10% offered a daily rate of more than £575 £525 £500
UK excluding London median daily rate £400 £390 £375
% change year-on-year +2.56% +4.00%  
Number of hourly rates quoted 27 31 21
Median hourly rate £18.00 £15.00 £18.00
Median hourly rate % change year-on-year +20.00% -16.66%  
90% offered a hourly rate of more than £12.00 £11.55 £12.58
10% offered a hourly rate of more than £30.40 £25.90 £39.75
UK excluding London median hourly rate £25.00 £23.00 £18.88
% change year-on-year +8.69% +21.82%  

Social Media
Job Vacancy Trend in Berkshire

The job posting trend of jobs advertised in Berkshire citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Berkshire

Social Media
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Berkshire.

Contractor daily rate trend for Social Media in Berkshire

Social Media
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Social Media in Berkshire over the 3 months to 26 June 2017.

Contractor daily rate histogram for Social Media in Berkshire

Social Media
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Berkshire.

Contractor hourly rate trend for Social Media in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +17 10 £338 +73.07% 3
Bracknell +6 2 - -
Maidenhead -1 2 - - 2
Social Media
South East

For the 6 months to 26 June 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Social Media.

1 13 (52.00%) Marketing
2 8 (32.00%) Microsoft
3 7 (28.00%) Microsoft Office
3 7 (28.00%) Degree
4 6 (24.00%) Blog
4 6 (24.00%) Facebook
4 6 (24.00%) Twitter
4 6 (24.00%) Publishing
4 6 (24.00%) Agile Software Development
4 6 (24.00%) Brand Awareness
5 5 (20.00%) Project Management
6 4 (16.00%) Telecoms
6 4 (16.00%) SEO
6 4 (16.00%) Analytical Skills
6 4 (16.00%) Copywriting
6 4 (16.00%) Microsoft Azure
6 4 (16.00%) Content Marketing
7 3 (12.00%) Programme Delivery
7 3 (12.00%) Content Development
7 3 (12.00%) Matrix Organization
7 3 (12.00%) Yammer
7 3 (12.00%) Coaching
7 3 (12.00%) Digital Media
7 3 (12.00%) Change Management
7 3 (12.00%) SharePoint
7 3 (12.00%) HTML
8 2 (8.00%) Java
8 2 (8.00%) Oracle
8 2 (8.00%) COM
8 2 (8.00%) CSS

Social Media
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (12.00%) SharePoint
2 1 (4.00%) WordPress
Applications
1 7 (28.00%) Microsoft Office
Business Applications
1 2 (8.00%) Eloqua
1 2 (8.00%) Radian6
1 2 (8.00%) Sprinklr
1 2 (8.00%) WebTrends
Cloud Services
1 4 (16.00%) Microsoft Azure
2 3 (12.00%) Yammer
3 2 (8.00%) Azure Active Directory
3 2 (8.00%) Office 365
4 1 (4.00%) Amazon AWS
Communications & Networking
1 1 (4.00%) Intranet
1 1 (4.00%) VPN
1 1 (4.00%) Wi-Fi
General
1 13 (52.00%) Marketing
2 6 (24.00%) Brand Awareness
2 6 (24.00%) Publishing
3 4 (16.00%) Telecoms
4 1 (4.00%) Advertising
4 1 (4.00%) Finance
4 1 (4.00%) Retail
Job Titles
1 8 (32.00%) Social Media Manager
2 4 (16.00%) Communications Manager
3 3 (12.00%) Internal Communications Manager
3 3 (12.00%) Marketing Manager
4 2 (8.00%) Developer
4 2 (8.00%) Email Developer
5 1 (4.00%) Analyst
5 1 (4.00%) Business Change Manager
5 1 (4.00%) Change Manager
5 1 (4.00%) Digital Analyst
5 1 (4.00%) Marketing Specialist
5 1 (4.00%) Office 365 Engineer
5 1 (4.00%) Project Manager
5 1 (4.00%) Social Media Specialist
Libraries, Frameworks & Software Standards
1 3 (12.00%) HTML
2 2 (8.00%) COM
2 2 (8.00%) CSS
Miscellaneous
1 6 (24.00%) Blog
2 4 (16.00%) Analytical Skills
3 3 (12.00%) Digital Media
4 2 (8.00%) Data Centre
4 2 (8.00%) Virtual Team
5 1 (4.00%) Photography
5 1 (4.00%) User Experience
Processes & Methodologies
1 6 (24.00%) Agile Software Development
2 5 (20.00%) Project Management
3 4 (16.00%) Content Marketing
3 4 (16.00%) Copywriting
3 4 (16.00%) SEO
4 3 (12.00%) Change Management
4 3 (12.00%) Coaching
4 3 (12.00%) Content Development
4 3 (12.00%) Matrix Organization
4 3 (12.00%) Programme Delivery
5 2 (8.00%) B2B
5 2 (8.00%) Benchmarking
5 2 (8.00%) Content Management
5 2 (8.00%) Digital Marketing
5 2 (8.00%) Email Marketing
5 2 (8.00%) Marketing Strategy
5 2 (8.00%) Mentoring
5 2 (8.00%) Pay per click
5 2 (8.00%) Social Media Marketing
5 2 (8.00%) Stakeholder Management
Programming Languages
1 2 (8.00%) Java
Qualifications
1 7 (28.00%) Degree
Quality Assurance & Compliance
1 2 (8.00%) PMO
2 1 (4.00%) QA
System Software
1 2 (8.00%) Active Directory
Systems Management
1 2 (8.00%) Microsoft Intune
Vendors
1 8 (32.00%) Microsoft
2 6 (24.00%) Facebook
2 6 (24.00%) Twitter
3 2 (8.00%) Oracle
3 2 (8.00%) Salesforce.com
3 2 (8.00%) Spredfast
4 1 (4.00%) VMware