Period
to 19 February 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 19 February 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
South East > Berkshire
6 months to
19 Feb 2018
Same period 2017 Same period 2016
Rank 130 133 125
Rank change year-on-year +3 -8 +27
Contract jobs citing Social Media 40 22 43
As % of all contract IT jobs advertised in Berkshire 1.00% 0.56% 0.86%
As % of the Miscellaneous category 2.94% 1.92% 3.12%
Number of daily rates quoted 7 11 31
Berkshire median daily rate £250 £375 £650
Median daily rate % change year-on-year -33.33% -42.31% +91.18%
10th Percentile £130 £250 £156
90th Percentile £315 £419 £700
South East median daily rate £310 £350 £400
% change year-on-year -11.43% -12.50% +20.75%
Number of hourly rates quoted 3 2 9
Berkshire median hourly rate £37.00 £98.00 £15.00
Median hourly rate % change year-on-year -62.24% +553.33% +7.14%
South East median hourly rate £37.50 £16.63 £15.00
% change year-on-year +125.56% +10.83% +20.00%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for generic IT skills.

All Generic IT Skills
Berkshire
Contract vacancies with a requirement for generic IT skills 1,360 1,148 1,377
As % of all contract IT jobs advertised in Berkshire 34.04% 29.18% 27.67%
Number of daily rates quoted 697 555 734
Berkshire median daily rate £400 £400 £400
10th Percentile £220 £228 £226
90th Percentile £588 £553 £538
South East median daily rate £400 £400 £389
% change year-on-year - +2.89% +3.67%
Number of hourly rates quoted 42 54 66
Berkshire median hourly rate £18.00 £21.25 £18.13
Median hourly rate % change year-on-year -15.29% +17.24% +9.85%
10th Percentile £10.20 £12.25 £12.04
90th Percentile £47.50 £55.46 £57.95
South East median hourly rate £29.13 £18.50 £25.50
% change year-on-year +57.43% -27.45% +54.55%

Social Media
Job Vacancy Trend in Berkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Social Media in Berkshire

Social Media
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Berkshire.

Contractor daily rate trend for Social Media in Berkshire

Social Media
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Social Media in Berkshire over the 6 months to 19 February 2018.

Contractor daily rate histogram for Social Media in Berkshire

Social Media
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Berkshire.

Contractor hourly rate trend for Social Media in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 6 months to 19 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +36 29 £250 -37.69% 4
Maidenhead 0 4 £310 - 1
Wokingham - 2 - - 3
Bracknell -7 1 - - 3
Social Media
South East

For the 6 months to 19 February 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Social Media.

1 36 (90.00%) Marketing
2 17 (42.50%) Infographics
3 16 (40.00%) Digital Marketing
3 16 (40.00%) Microsoft PowerPoint
4 14 (35.00%) Video Editing
5 13 (32.50%) Twitter
6 12 (30.00%) Adobe Illustrator
6 12 (30.00%) Photoshop
7 11 (27.50%) Project Management
7 11 (27.50%) Telecoms
7 11 (27.50%) Facebook
8 10 (25.00%) Analytics
8 10 (25.00%) CMS
8 10 (25.00%) Multimedia
8 10 (25.00%) Microsoft
9 9 (22.50%) Agile Software Development
9 9 (22.50%) SEO
9 9 (22.50%) Pay per click
9 9 (22.50%) Customer-Centricity
10 7 (17.50%) Degree
10 7 (17.50%) Web Analytics
10 7 (17.50%) Adobe
10 7 (17.50%) HTML
11 6 (15.00%) CRM
11 6 (15.00%) E-Commerce
11 6 (15.00%) User Experience
12 5 (12.50%) Adobe Creative Suite
12 5 (12.50%) Responsive Web Design
12 5 (12.50%) Cloud Computing
12 5 (12.50%) Animation

Social Media
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (25.00%) CMS
2 5 (12.50%) SharePoint
3 3 (7.50%) MS Project Server
4 2 (5.00%) Confluence
4 2 (5.00%) Drupal
Applications
1 16 (40.00%) Microsoft PowerPoint
2 12 (30.00%) Adobe Illustrator
2 12 (30.00%) Photoshop
3 5 (12.50%) Adobe Creative Suite
3 5 (12.50%) Microsoft Office
4 3 (7.50%) Microsoft Project
5 2 (5.00%) InDesign
5 2 (5.00%) Microsoft Excel
5 2 (5.00%) MS Visio
Business Applications
1 2 (5.00%) Eloqua
1 2 (5.00%) Oracle CRM
1 2 (5.00%) Oracle CRM On Demand
2 1 (2.50%) Dynamics CRM
Cloud Services
1 5 (12.50%) Cloud Computing
2 2 (5.00%) Google Analytics
3 1 (2.50%) Azure Active Directory
3 1 (2.50%) Microsoft Azure
3 1 (2.50%) Office 365
Communications & Networking
1 1 (2.50%) VPN
1 1 (2.50%) Wi-Fi
Development Applications
1 2 (5.00%) JIRA
General
1 36 (90.00%) Marketing
2 11 (27.50%) Telecoms
3 10 (25.00%) Multimedia
4 4 (10.00%) Advertising
5 2 (5.00%) Electronics
5 2 (5.00%) Mandarin Language
5 2 (5.00%) Pharmaceutical
6 1 (2.50%) Finance
6 1 (2.50%) Games
Job Titles
1 6 (15.00%) Marketing Manager
2 5 (12.50%) Designer
2 5 (12.50%) Graphic Designer
3 4 (10.00%) Marketing Specialist
3 4 (10.00%) SEO Specialist
4 3 (7.50%) Content Manager
4 3 (7.50%) Digital Marketing Manager
4 3 (7.50%) Digital Marketing Specialist
4 3 (7.50%) Junior
4 3 (7.50%) Marketing Assistant
4 3 (7.50%) PPC Specialist
4 3 (7.50%) Project Manager
5 2 (5.00%) Analyst
5 2 (5.00%) Business Analyst
5 2 (5.00%) Contracts Manager
5 2 (5.00%) Web Content Manager
5 2 (5.00%) Web Manager
6 1 (2.50%) Marketing Project Manager
6 1 (2.50%) Product Marketing Manager
6 1 (2.50%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 7 (17.50%) HTML
2 5 (12.50%) CSS
3 2 (5.00%) Flash
3 2 (5.00%) Web Services
4 1 (2.50%) ATL
4 1 (2.50%) HTML5 Canvas
Miscellaneous
1 14 (35.00%) Video Editing
2 6 (15.00%) User Experience
3 5 (12.50%) Animation
4 4 (10.00%) Graphic Design
5 3 (7.50%) Virtual Team
6 2 (5.00%) Renewable Energy
7 1 (2.50%) Analytical Skills
7 1 (2.50%) Mobile App
Operating Systems
1 1 (2.50%) Android
1 1 (2.50%) Apple iOS
1 1 (2.50%) Windows
1 1 (2.50%) Windows Mobile
Processes & Methodologies
1 17 (42.50%) Infographics
2 16 (40.00%) Digital Marketing
3 11 (27.50%) Project Management
4 10 (25.00%) Analytics
5 9 (22.50%) Agile Software Development
5 9 (22.50%) Customer-Centricity
5 9 (22.50%) Pay per click
5 9 (22.50%) SEO
6 7 (17.50%) Web Analytics
7 6 (15.00%) CRM
7 6 (15.00%) E-Commerce
8 5 (12.50%) Responsive Web Design
8 5 (12.50%) Web Design
8 5 (12.50%) Wireframes
9 4 (10.00%) B2B
9 4 (10.00%) B2C
9 4 (10.00%) Content Management
9 4 (10.00%) Email Marketing
9 4 (10.00%) Marketing Automation
9 4 (10.00%) Marketing Strategy
Programming Languages
1 2 (5.00%) Java
1 2 (5.00%) PHP
Qualifications
1 7 (17.50%) Degree
2 5 (12.50%) PMI Certification
2 5 (12.50%) PMP
3 1 (2.50%) CIPD
System Software
1 1 (2.50%) Active Directory
Systems Management
1 1 (2.50%) Microsoft Intune
Vendors
1 13 (32.50%) Twitter
2 11 (27.50%) Facebook
3 10 (25.00%) Microsoft
4 7 (17.50%) Adobe
5 2 (5.00%) Google
5 2 (5.00%) Huawei
5 2 (5.00%) HubSpot
5 2 (5.00%) Marketo
5 2 (5.00%) Oracle
5 2 (5.00%) Pardot
5 2 (5.00%) Salesforce.com
6 1 (2.50%) Samsung