Period
to 15 August 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 15 August 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
South East > Berkshire
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 133 119 157
Rank change year-on-year -14 +38 -32
Contract jobs citing Social Media 38 35 26
As % of all contract IT jobs advertised in Berkshire 0.96% 0.91% 0.55%
As % of the Miscellaneous category 2.69% 2.85% 1.83%
Number of daily rates quoted 11 6 17
Berkshire median daily rate £450 £363 £195
Median daily rate % change year-on-year +24.14% +85.90% -46.21%
10th Percentile £369 £238 £122
90th Percentile £631 £509 £375
South East median daily rate £374 £296 £331
% change year-on-year +26.16% -10.50% -9.62%
Number of hourly rates quoted 7 1 0
Berkshire median hourly rate £34.00 £36.00 -
Median hourly rate % change year-on-year -5.56% - -
South East median hourly rate £26.25 £31.00 £15.00
% change year-on-year -15.32% +106.67% -15.49%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for generic IT skills.

All Generic IT Skills
Berkshire
Contract vacancies with a requirement for generic IT skills 1,415 1,228 1,421
As % of all contract IT jobs advertised in Berkshire 35.92% 32.07% 29.79%
Number of daily rates quoted 696 550 752
Berkshire median daily rate £413 £411 £400
Median daily rate % change year-on-year +0.30% +2.81% -
10th Percentile £220 £247 £250
90th Percentile £575 £600 £550
South East median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 43 71 61
Berkshire median hourly rate £20.00 £13.50 £17.50
Median hourly rate % change year-on-year +48.15% -22.86% -5.41%
10th Percentile £8.00 £11.00 £12.00
90th Percentile £46.60 £32.25 £34.50
South East median hourly rate £30.00 £18.00 £23.00
% change year-on-year +66.67% -21.74% +33.57%

Social Media
Job Vacancy Trend in Berkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Social Media in Berkshire

Social Media
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Berkshire.

Contractor daily rate trend for Social Media in Berkshire

Social Media
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Social Media in Berkshire over the 6 months to 15 August 2018.

Contractor daily rate histogram for Social Media in Berkshire

Social Media
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Berkshire.

Contractor hourly rate trend for Social Media in Berkshire

Social Media
Contractor Hourly Rate Histogram in Berkshire

The hourly rate distribution of IT jobs citing Social Media in Berkshire over the 6 months to 15 August 2018.

Contractor hourly rate histogram for Social Media in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading -11 13 £463 +68.18% 12
Maidenhead -5 9 £413 +26.92%
Bracknell -1 3 - - 2
Wokingham - 3 - -
Social Media
South East

For the 6 months to 15 August 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Social Media.

1 20 (52.63%) Marketing
2 19 (50.00%) SEO
3 17 (44.74%) Agile Software Development
4 14 (36.84%) Analytics
5 12 (31.58%) Campaign Management
5 12 (31.58%) Digital Marketing
6 11 (28.95%) Degree
6 11 (28.95%) Matrix Organization
7 10 (26.32%) Drupal
7 10 (26.32%) CMS
7 10 (26.32%) CRM
8 9 (23.68%) Microsoft Office
8 9 (23.68%) Telecoms
8 9 (23.68%) Microsoft PowerPoint
8 9 (23.68%) Problem-Solving
9 8 (21.05%) SDLC
9 8 (21.05%) Project Management
9 8 (21.05%) PMI
9 8 (21.05%) PMP
9 8 (21.05%) PMI Certification
10 7 (18.42%) Microsoft
10 7 (18.42%) Pharmaceutical
10 7 (18.42%) MBA
10 7 (18.42%) User Experience
10 7 (18.42%) Computer Science
10 7 (18.42%) Master's Degree
10 7 (18.42%) Customer-Centricity
11 6 (15.79%) Analytical Skills
11 6 (15.79%) Mobile App
11 6 (15.79%) Marketing Strategy

Social Media
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (26.32%) CMS
1 10 (26.32%) Drupal
2 2 (5.26%) SAS
2 2 (5.26%) SharePoint
Applications
1 9 (23.68%) Microsoft Office
1 9 (23.68%) Microsoft PowerPoint
2 4 (10.53%) Adobe Illustrator
2 4 (10.53%) Photoshop
3 3 (7.89%) Microsoft Excel
4 2 (5.26%) Acrobat
4 2 (5.26%) MS Visio
Cloud Services
1 4 (10.53%) SaaS
2 3 (7.89%) Microsoft Azure
3 2 (5.26%) Google Analytics
3 2 (5.26%) Office 365
4 1 (2.63%) Amazon AWS
4 1 (2.63%) Azure Active Directory
4 1 (2.63%) Cloud Computing
Communications & Networking
1 3 (7.89%) Intranet
1 3 (7.89%) VPN
1 3 (7.89%) Wi-Fi
2 2 (5.26%) Internet
Database & Business Intelligence
1 2 (5.26%) Data Mining
General
1 20 (52.63%) Marketing
2 9 (23.68%) Telecoms
3 7 (18.42%) Pharmaceutical
4 4 (10.53%) Advertising
5 3 (7.89%) Dutch Language
5 3 (7.89%) Legal
5 3 (7.89%) Multimedia
5 3 (7.89%) Publishing
5 3 (7.89%) Retail
6 2 (5.26%) Finance
6 2 (5.26%) French Language
6 2 (5.26%) German Language
7 1 (2.63%) Games
7 1 (2.63%) Italian Language
Job Titles
1 7 (18.42%) Communications Specialist
2 5 (13.16%) Digital Project Manager
2 5 (13.16%) Project Manager
3 3 (7.89%) Delivery Manager
3 3 (7.89%) Digital Delivery Manager
4 2 (5.26%) Campaign Manager
4 2 (5.26%) Capability Manager
4 2 (5.26%) Content Editor
4 2 (5.26%) Data Protection Officer
4 2 (5.26%) GDPR Officer
4 2 (5.26%) Strategy Manager
4 2 (5.26%) Web Content Editor
4 2 (5.26%) Web Editor
4 2 (5.26%) Website Editor
5 1 (2.63%) Contracts Manager
5 1 (2.63%) CRM Manager
5 1 (2.63%) Digital Marketing Manager
5 1 (2.63%) Infrastructure Engineer
5 1 (2.63%) Quality Analyst
5 1 (2.63%) SAS Consultant
Libraries, Frameworks & Software Standards
1 2 (5.26%) HTML
Miscellaneous
1 8 (21.05%) PMI
2 7 (18.42%) Computer Science
2 7 (18.42%) User Experience
3 6 (15.79%) Analytical Skills
3 6 (15.79%) Mobile App
4 2 (5.26%) FMCG
4 2 (5.26%) Video Editing
5 1 (2.63%) IBM Mainframe
5 1 (2.63%) IVR
5 1 (2.63%) Mainframe
5 1 (2.63%) Robotics
Operating Systems
1 6 (15.79%) Windows
2 3 (7.89%) Android
2 3 (7.89%) Apple iOS
2 3 (7.89%) Windows Mobile
3 1 (2.63%) Windows 10
3 1 (2.63%) Windows 7
3 1 (2.63%) Windows 8
Processes & Methodologies
1 19 (50.00%) SEO
2 17 (44.74%) Agile Software Development
3 14 (36.84%) Analytics
4 12 (31.58%) Campaign Management
4 12 (31.58%) Digital Marketing
5 11 (28.95%) Matrix Organization
6 10 (26.32%) CRM
7 9 (23.68%) Problem-Solving
8 8 (21.05%) Project Management
8 8 (21.05%) SDLC
9 7 (18.42%) Customer-Centricity
10 6 (15.79%) E-Commerce
10 6 (15.79%) Marketing Strategy
11 5 (13.16%) B2C
11 5 (13.16%) Coaching
11 5 (13.16%) Logistics
11 5 (13.16%) Stakeholder Management
12 4 (10.53%) Information Architecture
12 4 (10.53%) Pay per click
12 4 (10.53%) UX Design
Programming Languages
1 2 (5.26%) C
1 2 (5.26%) R
2 1 (2.63%) PowerShell
Qualifications
1 11 (28.95%) Degree
2 8 (21.05%) PMI Certification
2 8 (21.05%) PMP
3 7 (18.42%) Master's Degree
3 7 (18.42%) MBA
4 2 (5.26%) ISEB
4 2 (5.26%) ISEB Practitioner
5 1 (2.63%) Computer Science Degree
Quality Assurance & Compliance
1 2 (5.26%) GDPR
System Software
1 4 (10.53%) Active Directory
Systems Management
1 3 (7.89%) Single Sign-On
2 2 (5.26%) Microsoft Intune
3 1 (2.63%) AirWatch
3 1 (2.63%) SCCM
Vendors
1 7 (18.42%) Microsoft
2 4 (10.53%) Facebook
2 4 (10.53%) Salesforce.com
2 4 (10.53%) Twitter
3 3 (7.89%) Samsung
4 2 (5.26%) Adobe
4 2 (5.26%) Google
4 2 (5.26%) Marketo
5 1 (2.63%) Blue Prism
5 1 (2.63%) Genesys
5 1 (2.63%) IBM
5 1 (2.63%) Oracle
5 1 (2.63%) Sitecore