Period
to 23 May 2018

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 23 May 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
South East > Berkshire
6 months to
23 May 2018
Same period 2017 Same period 2016
Rank 134 134 160
Rank change year-on-year 0 +26 -16
Contract jobs citing Social Media 33 24 30
As % of all contract IT jobs advertised in Berkshire 0.84% 0.64% 0.61%
As % of the Miscellaneous category 2.30% 2.01% 2.11%
Number of daily rates quoted 12 6 18
Berkshire median daily rate £444 £325 £195
Median daily rate % change year-on-year +36.54% +66.67% -47.30%
10th Percentile £169 £189 £128
90th Percentile £619 £406 £323
South East median daily rate £300 £325 £350
% change year-on-year -7.69% -7.14% -2.78%
Number of hourly rates quoted 2 0 5
Berkshire median hourly rate £27.75 - £15.00
South East median hourly rate £19.00 £13.13 £15.00
% change year-on-year +44.76% -12.50% +27.66%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for generic IT skills.

All Generic IT Skills
Berkshire
Contract vacancies with a requirement for generic IT skills 1,437 1,192 1,419
As % of all contract IT jobs advertised in Berkshire 36.48% 31.61% 28.62%
Number of daily rates quoted 713 541 769
Berkshire median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% -
10th Percentile £263 £250 £241
90th Percentile £588 £575 £538
South East median daily rate £425 £400 £395
% change year-on-year +6.25% +1.27% +5.33%
Number of hourly rates quoted 44 65 58
Berkshire median hourly rate £13.35 £14.20 £16.05
Median hourly rate % change year-on-year -5.99% -11.50% -6.82%
10th Percentile £8.00 £11.55 £12.14
90th Percentile £48.43 £37.05 £55.65
South East median hourly rate £30.00 £16.50 £23.00
% change year-on-year +81.82% -28.26% +39.39%

Social Media
Job Vacancy Trend in Berkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Social Media in Berkshire

Social Media
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Berkshire.

Contractor daily rate trend for Social Media in Berkshire

Social Media
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Social Media in Berkshire over the 6 months to 23 May 2018.

Contractor daily rate histogram for Social Media in Berkshire

Social Media
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Berkshire.

Contractor hourly rate trend for Social Media in Berkshire

Social Media
Contractor Hourly Rate Histogram in Berkshire

The hourly rate distribution of IT jobs citing Social Media in Berkshire over the 6 months to 23 May 2018.

Contractor hourly rate histogram for Social Media in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 6 months to 23 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +17 21 £450 +38.46% 13
Bracknell -1 4 - -
Maidenhead -2 2 £413 - 1
Wokingham - 2 - -
Social Media
South East

For the 6 months to 23 May 2018, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Berkshire region with a requirement for Social Media.

1 23 (69.70%) Marketing
2 13 (39.39%) SEO
3 12 (36.36%) Microsoft PowerPoint
4 11 (33.33%) Infographics
5 10 (30.30%) Telecoms
6 9 (27.27%) Microsoft
6 9 (27.27%) Analytics
6 9 (27.27%) Digital Marketing
7 8 (24.24%) Pay per click
7 8 (24.24%) Twitter
8 7 (21.21%) Marketing Strategy
8 7 (21.21%) Facebook
8 7 (21.21%) Video Editing
8 7 (21.21%) Project Management
8 7 (21.21%) Microsoft Office
8 7 (21.21%) Multimedia
8 7 (21.21%) CMS
8 7 (21.21%) Customer-Centricity
9 6 (18.18%) Problem-Solving
9 6 (18.18%) Adobe Illustrator
9 6 (18.18%) Photoshop
9 6 (18.18%) Degree
9 6 (18.18%) Cloud Computing
10 5 (15.15%) Mobile App
10 5 (15.15%) HTML
10 5 (15.15%) Adobe
10 5 (15.15%) User Experience
11 4 (12.12%) Wireframes
11 4 (12.12%) Matrix Organization
11 4 (12.12%) Self-Motivation

Social Media
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (21.21%) CMS
2 3 (9.09%) Drupal
3 2 (6.06%) SAS
3 2 (6.06%) SharePoint
Applications
1 12 (36.36%) Microsoft PowerPoint
2 7 (21.21%) Microsoft Office
3 6 (18.18%) Adobe Illustrator
3 6 (18.18%) Photoshop
4 4 (12.12%) Adobe Creative Suite
5 2 (6.06%) Microsoft Excel
6 1 (3.03%) Acrobat
6 1 (3.03%) MS Visio
Business Applications
1 1 (3.03%) Eloqua
Cloud Services
1 6 (18.18%) Cloud Computing
2 4 (12.12%) SaaS
3 2 (6.06%) Microsoft Azure
4 1 (3.03%) Amazon AWS
4 1 (3.03%) Azure Active Directory
4 1 (3.03%) Office 365
Communications & Networking
1 3 (9.09%) Intranet
1 3 (9.09%) VPN
1 3 (9.09%) Wi-Fi
2 2 (6.06%) Internet
Database & Business Intelligence
1 2 (6.06%) Data Mining
General
1 23 (69.70%) Marketing
2 10 (30.30%) Telecoms
3 7 (21.21%) Multimedia
4 4 (12.12%) Advertising
5 3 (9.09%) Dutch Language
5 3 (9.09%) Legal
5 3 (9.09%) Publishing
6 2 (6.06%) Electronics
6 2 (6.06%) Finance
6 2 (6.06%) French Language
6 2 (6.06%) German Language
6 2 (6.06%) Mandarin Language
6 2 (6.06%) Pharmaceutical
6 2 (6.06%) Retail
7 1 (3.03%) Games
7 1 (3.03%) Italian Language
Job Titles
1 3 (9.09%) Designer
1 3 (9.09%) Digital Project Manager
1 3 (9.09%) Graphic Designer
1 3 (9.09%) Marketing Assistant
1 3 (9.09%) Project Manager
2 2 (6.06%) Consultant
2 2 (6.06%) Content Editor
2 2 (6.06%) Contracts Manager
2 2 (6.06%) Data Protection Officer
2 2 (6.06%) Digital Marketing Manager
2 2 (6.06%) GDPR Officer
2 2 (6.06%) Junior
2 2 (6.06%) Marketing Manager
2 2 (6.06%) Web Content Editor
2 2 (6.06%) Web Editor
2 2 (6.06%) Website Editor
3 1 (3.03%) Analytics Consultant
3 1 (3.03%) Data Architect
3 1 (3.03%) Solutions Architect
3 1 (3.03%) Technical Support
Libraries, Frameworks & Software Standards
1 5 (15.15%) HTML
2 4 (12.12%) CSS
Miscellaneous
1 7 (21.21%) Video Editing
2 5 (15.15%) Mobile App
2 5 (15.15%) User Experience
3 4 (12.12%) Animation
3 4 (12.12%) Self-Motivation
4 3 (9.09%) Analytical Skills
4 3 (9.09%) Graphic Design
4 3 (9.09%) PMI
5 2 (6.06%) Computer Science
5 2 (6.06%) Renewable Energy
6 1 (3.03%) IBM Mainframe
6 1 (3.03%) IVR
6 1 (3.03%) Mainframe
6 1 (3.03%) Robotics
Operating Systems
1 4 (12.12%) Windows
2 3 (9.09%) Android
2 3 (9.09%) Apple iOS
2 3 (9.09%) Windows Mobile
Processes & Methodologies
1 13 (39.39%) SEO
2 11 (33.33%) Infographics
3 9 (27.27%) Analytics
3 9 (27.27%) Digital Marketing
4 8 (24.24%) Pay per click
5 7 (21.21%) Customer-Centricity
5 7 (21.21%) Marketing Strategy
5 7 (21.21%) Project Management
6 6 (18.18%) Problem-Solving
7 4 (12.12%) E-Commerce
7 4 (12.12%) Matrix Organization
7 4 (12.12%) Responsive Web Design
7 4 (12.12%) Web Analytics
7 4 (12.12%) Web Design
7 4 (12.12%) Wireframes
8 3 (9.09%) Agile Software Development
8 3 (9.09%) CRM
8 3 (9.09%) Data Privacy
8 3 (9.09%) Mentoring
8 3 (9.09%) SDLC
Programming Languages
1 2 (6.06%) C
1 2 (6.06%) R
Qualifications
1 6 (18.18%) Degree
2 3 (9.09%) PMI Certification
2 3 (9.09%) PMP
3 2 (6.06%) ISEB
3 2 (6.06%) ISEB Practitioner
4 1 (3.03%) Computer Science Degree
4 1 (3.03%) Master's Degree
4 1 (3.03%) MBA
Quality Assurance & Compliance
1 2 (6.06%) GDPR
System Software
1 3 (9.09%) Active Directory
Systems Management
1 3 (9.09%) Single Sign-On
2 1 (3.03%) Microsoft Intune
Vendors
1 9 (27.27%) Microsoft
2 8 (24.24%) Twitter
3 7 (21.21%) Facebook
4 5 (15.15%) Adobe
5 3 (9.09%) Samsung
6 2 (6.06%) Huawei
7 1 (3.03%) Blue Prism
7 1 (3.03%) Genesys
7 1 (3.03%) HubSpot
7 1 (3.03%) IBM
7 1 (3.03%) Marketo
7 1 (3.03%) Oracle
7 1 (3.03%) Pardot
7 1 (3.03%) Salesforce.com
7 1 (3.03%) Sitecore