Period
to 24 November 2017

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Berkshire. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
South East > Berkshire
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 123 153 114
Rank change year-on-year +30 -39 +37
Contract jobs citing Social Media 46 26 70
As % of all contract IT jobs advertised in Berkshire 1.12% 0.60% 1.39%
As % of the Miscellaneous category 3.44% 2.07% 4.71%
Number of daily rates quoted 7 14 66
Berkshire median daily rate £310 £250 £475
Median daily rate % change year-on-year +24.00% -47.37% +35.71%
10th Percentile £194 £188 £171
90th Percentile £508 £417 £700
South East median daily rate £325 £306 £400
% change year-on-year +6.12% -23.44% +28.51%
Number of hourly rates quoted 4 2 6
Berkshire median hourly rate £36.50 £98.00 £15.00
Median hourly rate % change year-on-year -62.76% +553.33% -6.25%
10th Percentile £31.55 £33.80 £11.00
90th Percentile £39.05 £171.00 £19.00
South East median hourly rate £36.00 £21.00 £15.00
% change year-on-year +71.43% +40.00% +25.00%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Berkshire with a requirement for generic IT skills.

All Generic IT Skills
Berkshire
Contract vacancies with a requirement for generic IT skills 1338 1259 1486
As % of all contract IT jobs advertised in Berkshire 32.58% 29.28% 29.49%
Number of daily rates quoted 692 625 806
Berkshire median daily rate £400 £400 £400
10th Percentile £220 £228 £210
90th Percentile £588 £575 £538
South East median daily rate £400 £400 £388
% change year-on-year - +3.23% +7.64%
Number of hourly rates quoted 55 70 66
Berkshire median hourly rate £17.48 £19.81 £20.00
Median hourly rate % change year-on-year -11.77% -0.94% +14.29%
10th Percentile £10.44 £12.25 £11.44
90th Percentile £38.00 £48.83 £43.75
South East median hourly rate £20.00 £23.00 £19.50
% change year-on-year -13.04% +17.95% +20.67%

Social Media
Job Vacancy Trend in Berkshire

Job postings citing Social Media as a percentage of all IT jobs advertised in Berkshire.

Job vacancy trend for Social Media in Berkshire

Social Media
Contractor Daily Rate Trend in Berkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Berkshire.

Contractor daily rate trend for Social Media in Berkshire

Social Media
Contractor Daily Rate Histogram in Berkshire

The daily rate distribution of IT jobs citing Social Media in Berkshire over the 6 months to 24 November 2017.

Contractor daily rate histogram for Social Media in Berkshire

Social Media
Contractor Hourly Rate Trend in Berkshire

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Berkshire.

Contractor hourly rate trend for Social Media in Berkshire

Social Media
Contract Job Locations in Berkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Berkshire region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Reading +21 24 £280 +43.59% 4
Maidenhead +3 9 £318 - 1
Bracknell - 2 - -
Wokingham - 2 - - 1
Social Media
South East

For the 6 months to 24 November 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Berkshire region with a requirement for Social Media.

1 36 (78.26%) Marketing
2 15 (32.61%) Digital Marketing
2 15 (32.61%) Microsoft
3 14 (30.43%) Project Management
3 14 (30.43%) Twitter
4 13 (28.26%) Facebook
4 13 (28.26%) Agile Software Development
5 12 (26.09%) Microsoft PowerPoint
6 11 (23.91%) Analytics
7 10 (21.74%) Degree
7 10 (21.74%) Adobe Illustrator
7 10 (21.74%) CMS
7 10 (21.74%) Photoshop
7 10 (21.74%) CRM
7 10 (21.74%) Infographics
8 9 (19.57%) E-Commerce
8 9 (19.57%) Content Management
8 9 (19.57%) Video Editing
9 8 (17.39%) Telecoms
9 8 (17.39%) SharePoint
10 7 (15.22%) Business Intelligence
10 7 (15.22%) PMP
10 7 (15.22%) PMI Certification
10 7 (15.22%) Asset Management
10 7 (15.22%) Business Analytics
10 7 (15.22%) Predictive Modelling
10 7 (15.22%) Digital Analytics
11 6 (13.04%) Global Marketing
11 6 (13.04%) SDLC
11 6 (13.04%) Microsoft Azure

Social Media
Co-occurring IT Skills in Berkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (21.74%) CMS
2 8 (17.39%) SharePoint
3 6 (13.04%) MS Project Server
4 4 (8.70%) Confluence
5 2 (4.35%) Drupal
Applications
1 12 (26.09%) Microsoft PowerPoint
2 10 (21.74%) Adobe Illustrator
2 10 (21.74%) Photoshop
3 6 (13.04%) Microsoft Project
4 4 (8.70%) Microsoft Office
5 2 (4.35%) InDesign
5 2 (4.35%) Microsoft Excel
5 2 (4.35%) MS Visio
6 1 (2.17%) Adobe Creative Suite
Business Applications
1 3 (6.52%) Eloqua
2 2 (4.35%) Oracle CRM
2 2 (4.35%) Oracle CRM On Demand
2 2 (4.35%) Radian6
2 2 (4.35%) Sprinklr
2 2 (4.35%) WebTrends
3 1 (2.17%) Dynamics CRM
Cloud Services
1 6 (13.04%) Microsoft Azure
2 4 (8.70%) Azure Active Directory
2 4 (8.70%) Office 365
3 2 (4.35%) Google Analytics
Communications & Networking
1 4 (8.70%) VPN
1 4 (8.70%) Wi-Fi
2 1 (2.17%) Intranet
2 1 (2.17%) LAN
Development Applications
1 4 (8.70%) JIRA
General
1 36 (78.26%) Marketing
2 8 (17.39%) Telecoms
3 6 (13.04%) Multimedia
4 5 (10.87%) Publishing
5 3 (6.52%) Pharmaceutical
6 2 (4.35%) Brand Awareness
6 2 (4.35%) Games
7 1 (2.17%) Advertising
7 1 (2.17%) Finance
7 1 (2.17%) Retail
Job Titles
1 8 (17.39%) Marketing Manager
2 7 (15.22%) Project Manager
3 6 (13.04%) Social Media Manager
4 4 (8.70%) Marketing Specialist
4 4 (8.70%) SEO Specialist
5 3 (6.52%) Content Manager
5 3 (6.52%) Digital Marketing Specialist
5 3 (6.52%) PPC Specialist
6 2 (4.35%) Analyst
6 2 (4.35%) Business Analyst
6 2 (4.35%) Designer
6 2 (4.35%) Developer
6 2 (4.35%) Digital Marketing Manager
6 2 (4.35%) Graphic Designer
6 2 (4.35%) IT Manager
6 2 (4.35%) IT Project Manager
6 2 (4.35%) Junior
6 2 (4.35%) Marketing Project Manager
6 2 (4.35%) Web Content Manager
6 2 (4.35%) Web Manager
Libraries, Frameworks & Software Standards
1 5 (10.87%) HTML
2 3 (6.52%) CSS
3 2 (4.35%) COM
3 2 (4.35%) Flash
3 2 (4.35%) Web Services
4 1 (2.17%) ATL
4 1 (2.17%) HTML5 Canvas
Miscellaneous
1 9 (19.57%) Video Editing
2 5 (10.87%) Blog
2 5 (10.87%) Virtual Team
3 4 (8.70%) Analytical Skills
3 4 (8.70%) Mobile App
4 2 (4.35%) Data Centre
5 1 (2.17%) Animation
5 1 (2.17%) FMCG
5 1 (2.17%) Graphic Design
5 1 (2.17%) PlayStation
5 1 (2.17%) User Experience
5 1 (2.17%) Xbox
Operating Systems
1 4 (8.70%) Android
1 4 (8.70%) Apple iOS
1 4 (8.70%) Windows
1 4 (8.70%) Windows Mobile
Processes & Methodologies
1 15 (32.61%) Digital Marketing
2 14 (30.43%) Project Management
3 13 (28.26%) Agile Software Development
4 11 (23.91%) Analytics
5 10 (21.74%) CRM
5 10 (21.74%) Infographics
6 9 (19.57%) Content Management
6 9 (19.57%) E-Commerce
7 7 (15.22%) Asset Management
7 7 (15.22%) Business Analytics
7 7 (15.22%) Business Intelligence
7 7 (15.22%) Digital Analytics
7 7 (15.22%) Predictive Modelling
8 6 (13.04%) B2B
8 6 (13.04%) Global Marketing
8 6 (13.04%) Project Planning
8 6 (13.04%) Scrum
8 6 (13.04%) SDLC
8 6 (13.04%) SEO
9 5 (10.87%) Pay per click
Programming Languages
1 4 (8.70%) Java
2 2 (4.35%) PHP
Qualifications
1 10 (21.74%) Degree
2 7 (15.22%) PMI Certification
2 7 (15.22%) PMP
3 1 (2.17%) CIPD
Quality Assurance & Compliance
1 2 (4.35%) PMO
System Software
1 4 (8.70%) Active Directory
Systems Management
1 4 (8.70%) Microsoft Intune
Vendors
1 15 (32.61%) Microsoft
2 14 (30.43%) Twitter
3 13 (28.26%) Facebook
4 4 (8.70%) Oracle
4 4 (8.70%) Salesforce.com
4 4 (8.70%) Samsung
5 3 (6.52%) Adobe
6 2 (4.35%) Google
6 2 (4.35%) Spredfast
7 1 (2.17%) HubSpot
7 1 (2.17%) Marketo
7 1 (2.17%) Pardot