Brand Awareness/Recognition
Central London > City of London
The table below looks at the prevalence of the term Brand Awareness in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Brand Awareness over the 6 months to 6 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 6 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | - | 169 | 187 |
| Rank change year-on-year | - | +18 | -36 |
| Contract jobs citing Brand Awareness | 0 | 2 | 4 |
| As % of all contract jobs advertised in the City of London | - | 0.055% | 0.095% |
| As % of the General category | - | 0.089% | 0.16% |
| Number of daily rates quoted | 0 | 2 | 4 |
| 10th Percentile | - | £288 | - |
| 25th Percentile | - | £311 | £250 |
| Median daily rate (50th Percentile) | - | £368 | £300 |
| Median % change year-on-year | - | +22.50% | -40.00% |
| 75th Percentile | - | £431 | £375 |
| 90th Percentile | - | £457 | £420 |
| Central London median daily rate | - | £285 | £300 |
| % change year-on-year | - | -5.00% | -40.00% |
All General Skills
City of London
Brand Awareness is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 1,452 | 2,253 | 2,425 |
| As % of all contract IT jobs advertised in the City of London | 66.36% | 62.39% | 57.32% |
| Number of daily rates quoted | 1,030 | 1,589 | 1,770 |
| 10th Percentile | £338 | £363 | £350 |
| 25th Percentile | £450 | £500 | £475 |
| Median daily rate (50th Percentile) | £575 | £605 | £575 |
| Median % change year-on-year | -4.96% | +5.22% | +4.55% |
| 75th Percentile | £700 | £738 | £681 |
| 90th Percentile | £825 | £825 | £775 |
| Central London median daily rate | £560 | £600 | £570 |
| % change year-on-year | -6.67% | +5.26% | +4.40% |
| Number of hourly rates quoted | 9 | 14 | 27 |
| 10th Percentile | £19.13 | £14.48 | £18.50 |
| 25th Percentile | £20.22 | £15.78 | £20.50 |
| Median hourly rate | £24.00 | £21.00 | £43.50 |
| Median % change year-on-year | +14.29% | -51.72% | +148.57% |
| 75th Percentile | £27.00 | £53.50 | £60.25 |
| 90th Percentile | £32.05 | £58.75 | £68.15 |
| Central London median hourly rate | £24.00 | £28.00 | £43.50 |
| % change year-on-year | -14.29% | -35.63% | +148.57% |
Brand Awareness
Job Vacancy Trend in the City of London
Job postings citing Brand Awareness as a proportion of all IT jobs advertised in the City of London.
Brand Awareness
Contractor Daily Rate Trend in the City of London
3-month moving average daily rate quoted in jobs citing Brand Awareness in the City of London.