Period
to 4 December 2021

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 4 December 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
Central London > City of London
6 months to
4 Dec 2021
Same period 2020 Same period 2019
Rank 142 86 191
Rank change year-on-year -56 +105 +39
Contract jobs citing Social Media 39 36 28
As % of all contract jobs advertised in the City of London 0.97% 1.81% 0.48%
As % of the Miscellaneous category 2.67% 5.07% 1.61%
Number of daily rates quoted 17 19 20
10th Percentile £268 £203 £160
25th Percentile £350 £313 £243
Median daily rate (50th Percentile) £525 £335 £450
Median % change year-on-year +56.72% -25.56% +38.46%
75th Percentile £563 £343 £530
90th Percentile £590 £356 £625
Central London median daily rate £525 £335 £450
% change year-on-year +56.72% -25.56% +22.45%
Number of hourly rates quoted 16 16 2
10th Percentile £30.25 £28.38 £43.85
25th Percentile £35.25 £33.81 £44.00
Median hourly rate £46.00 £38.00 £48.00
Median % change year-on-year +21.05% -20.83% -
75th Percentile £61.75 £46.00 £52.00
90th Percentile £64.25 £47.75 £52.15
Central London median hourly rate £46.00 £37.50 £48.00
% change year-on-year +22.67% -21.88% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for generic IT skills.

All Generic IT Skills
City of London
Contract vacancies with a requirement for generic IT skills 1,459 710 1,737
As % of all contract IT jobs advertised in the City of London 36.28% 35.66% 30.08%
Number of daily rates quoted 1,110 507 1,344
10th Percentile £381 £325 £300
25th Percentile £488 £425 £413
Median daily rate (50th Percentile) £575 £525 £525
Median % change year-on-year +9.52% - -
75th Percentile £688 £638 £625
90th Percentile £788 £725 £700
Central London median daily rate £575 £525 £525
% change year-on-year +9.52% - -
Number of hourly rates quoted 22 22 23
10th Percentile £20.78 £14.03 £12.15
25th Percentile £32.61 £23.00 £13.01
Median hourly rate £38.00 £35.75 £20.83
Median % change year-on-year +6.29% +71.63% +8.21%
75th Percentile £58.94 £44.50 £23.34
90th Percentile £62.65 £47.58 £48.38
Central London median hourly rate £38.50 £33.75 £21.00
% change year-on-year +14.07% +60.71% +9.09%

Social Media
Job Vacancy Trend in the City of London

Job postings citing Social Media as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Social Media in the City of London

Social Media
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Social Media in the City of London.

Daily rate trend for Social Media in the City of London

Social Media
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Social Media in the City of London over the 6 months to 4 December 2021.

Daily rate histogram for Social Media in the City of London

Social Media
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Social Media in the City of London.

Hourly rate trend for Social Media in the City of London

Social Media
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Social Media in the City of London over the 6 months to 4 December 2021.

Hourly rate histogram for Social Media in the City of London

For the 6 months to 4 December 2021, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Social Media.

1 14 (35.90%) Social Skills
2 10 (25.64%) Marketing
3 8 (20.51%) Git (software)
3 8 (20.51%) User Experience
4 7 (17.95%) GitHub
4 7 (17.95%) Ruby on Rails
4 7 (17.95%) Agile Software Development
4 7 (17.95%) Ruby
4 7 (17.95%) JavaScript
4 7 (17.95%) SQL
5 6 (15.38%) Python
5 6 (15.38%) Advertising
5 6 (15.38%) Computer Science
6 5 (12.82%) Degree
6 5 (12.82%) Digital Marketing
7 4 (10.26%) Java
7 4 (10.26%) Finance
7 4 (10.26%) Problem-Solving
7 4 (10.26%) Content Strategy
8 3 (7.69%) Data Science
8 3 (7.69%) Accessibility
8 3 (7.69%) Snowflake
8 3 (7.69%) User Research
8 3 (7.69%) Docker
8 3 (7.69%) Economics
8 3 (7.69%) Mathematics
8 3 (7.69%) HTML
8 3 (7.69%) SharePoint
8 3 (7.69%) CSS
8 3 (7.69%) Product Management

Social Media
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (7.69%) SharePoint
2 1 (2.56%) ArcGIS
Applications
1 1 (2.56%) Figma
Cloud Services
1 7 (17.95%) GitHub
2 3 (7.69%) AWS
2 3 (7.69%) Snowflake
3 2 (5.13%) AWS Lambda
3 2 (5.13%) Serverless
4 1 (2.56%) Adobe Analytics
Communications & Networking
1 2 (5.13%) HTTP
Database & Business Intelligence
1 2 (5.13%) MongoDB
1 2 (5.13%) NoSQL
1 2 (5.13%) Tableau
2 1 (2.56%) Big Data
2 1 (2.56%) Data Lake
2 1 (2.56%) Data Mining
2 1 (2.56%) Data Warehouse
2 1 (2.56%) GIS
2 1 (2.56%) QGIS
Development Applications
1 8 (20.51%) Git (software)
2 2 (5.13%) Postman
3 1 (2.56%) Babel
3 1 (2.56%) ESLint
3 1 (2.56%) webpack
General
1 14 (35.90%) Social Skills
2 10 (25.64%) Marketing
3 6 (15.38%) Advertising
4 4 (10.26%) Finance
5 2 (5.13%) Analytical Skills
6 1 (2.56%) Banking
6 1 (2.56%) Billing
6 1 (2.56%) Legal
6 1 (2.56%) Presentation Skills
6 1 (2.56%) Publishing
6 1 (2.56%) Social Science
6 1 (2.56%) Telecoms
Job Titles
1 10 (25.64%) Developer
2 7 (17.95%) Ruby Developer
3 5 (12.82%) Analyst
4 3 (7.69%) Data Engineer
4 3 (7.69%) Java Engineer
4 3 (7.69%) SharePoint Specialist
5 2 (5.13%) Copywriter
5 2 (5.13%) Data Analyst
5 2 (5.13%) Designer
5 2 (5.13%) Digital Analyst
5 2 (5.13%) Front End Developer (Client-Side Developer)
5 2 (5.13%) Product Analyst
5 2 (5.13%) Products Support Analyst
5 2 (5.13%) Senior Java Engineer
5 2 (5.13%) Support Analyst
5 2 (5.13%) Technical Manager
5 2 (5.13%) User Experience Researcher
6 1 (2.56%) Consultant
6 1 (2.56%) Release Manager
6 1 (2.56%) Technical Project Manager
Libraries, Frameworks & Software Standards
1 7 (17.95%) Ruby on Rails
2 3 (7.69%) CSS
2 3 (7.69%) HTML
2 3 (7.69%) React
3 2 (5.13%) .NET
3 2 (5.13%) .NET Framework
3 2 (5.13%) Express
3 2 (5.13%) GraphQL
3 2 (5.13%) Node.js
3 2 (5.13%) REST
3 2 (5.13%) RESTful
3 2 (5.13%) Sass
3 2 (5.13%) Serverless Framework
4 1 (2.56%) Apache Flex
4 1 (2.56%) CSS3
4 1 (2.56%) HTML5
4 1 (2.56%) PySpark
4 1 (2.56%) Redux
4 1 (2.56%) WebGL
Miscellaneous
1 8 (20.51%) User Experience
2 1 (2.56%) Analytical Mindset
2 1 (2.56%) Management Information System
2 1 (2.56%) Mobile App
2 1 (2.56%) PMI
2 1 (2.56%) Self-Motivation
Operating Systems
1 1 (2.56%) Android
1 1 (2.56%) Apple iOS
Processes & Methodologies
1 7 (17.95%) Agile Software Development
2 6 (15.38%) Computer Science
3 5 (12.82%) Digital Marketing
4 4 (10.26%) Content Strategy
4 4 (10.26%) Problem-Solving
5 3 (7.69%) Content Writing
5 3 (7.69%) Data Science
5 3 (7.69%) Economics
5 3 (7.69%) Mathematics
5 3 (7.69%) Product Management
5 3 (7.69%) User Research
5 3 (7.69%) Visualisation
6 2 (5.13%) Analytics
6 2 (5.13%) Front End Development
6 2 (5.13%) Process Improvement
6 2 (5.13%) Psychology
6 2 (5.13%) Risk Management
6 2 (5.13%) SDLC
6 2 (5.13%) SEO
6 2 (5.13%) Sociology
Programming Languages
1 7 (17.95%) JavaScript
1 7 (17.95%) Ruby
1 7 (17.95%) SQL
2 6 (15.38%) Python
3 4 (10.26%) Java
4 2 (5.13%) TypeScript
5 1 (2.56%) PHP
5 1 (2.56%) R
5 1 (2.56%) Scala
Qualifications
1 5 (12.82%) Degree
2 1 (2.56%) Master's Degree
2 1 (2.56%) MBA
2 1 (2.56%) PhD
2 1 (2.56%) PMI Certification
2 1 (2.56%) PMP
Quality Assurance & Compliance
1 3 (7.69%) Accessibility
2 1 (2.56%) Data Quality
2 1 (2.56%) QA
2 1 (2.56%) SLA
System Software
1 3 (7.69%) Docker
Systems Management
1 3 (7.69%) Kubernetes
Vendors
1 1 (2.56%) Adobe
1 1 (2.56%) Salesforce.com