Period
to 16 September 2021

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 16 September 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
Central London > City of London
6 months to
16 Sep 2021
Same period 2020 Same period 2019
Rank 126 78 206
Rank change year-on-year -48 +128 +28
Contract jobs citing Social Media 46 42 24
As % of all contract jobs advertised in the City of London 1.26% 2.31% 0.39%
As % of the Miscellaneous category 3.29% 6.76% 1.29%
Number of daily rates quoted 8 18 16
10th Percentile £205 £313 £196
25th Percentile £278 £328 £243
Median daily rate (50th Percentile) £375 £335 £450
Median % change year-on-year +11.94% -25.56% +28.57%
75th Percentile £478 £348 £550
90th Percentile £544 £439 £625
Central London median daily rate £375 £335 £365
% change year-on-year +11.94% -8.22% -5.81%
Number of hourly rates quoted 15 20 3
10th Percentile £28.75 £29.75 "
25th Percentile £34.25 £34.25 £32.50
Median hourly rate £41.50 £38.75 £35.00
Median % change year-on-year +7.10% +10.71% -
75th Percentile £61.38 £47.75 £44.38
90th Percentile £65.75 £48.63 £48.50
Central London median hourly rate £41.50 £38.50 £35.00
% change year-on-year +7.79% +10.00% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for generic IT skills.

All Generic IT Skills
City of London
Contract vacancies with a requirement for generic IT skills 1,397 621 1,860
As % of all contract IT jobs advertised in the City of London 38.37% 34.18% 29.86%
Number of daily rates quoted 1,006 410 1,415
10th Percentile £378 £312 £313
25th Percentile £488 £413 £431
Median daily rate (50th Percentile) £600 £525 £525
Median % change year-on-year +14.29% - -
75th Percentile £688 £614 £625
90th Percentile £775 £693 £688
Central London median daily rate £600 £525 £525
% change year-on-year +14.29% - -
Number of hourly rates quoted 26 24 34
10th Percentile £8.00 £15.75 £11.25
25th Percentile £19.44 £31.00 £12.76
Median hourly rate £33.45 £38.13 £20.25
Median % change year-on-year -12.26% +88.27% +5.19%
75th Percentile £42.63 £47.75 £33.61
90th Percentile £62.25 £53.88 £46.23
Central London median hourly rate £28.50 £37.63 £20.50
% change year-on-year -24.25% +83.54% +5.81%

Social Media
Job Vacancy Trend in the City of London

Job postings citing Social Media as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Social Media in the City of London

Social Media
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Social Media in the City of London.

Daily rate trend for Social Media in the City of London

Social Media
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Social Media in the City of London over the 6 months to 16 September 2021.

Daily rate histogram for Social Media in the City of London

Social Media
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Social Media in the City of London.

Hourly rate trend for Social Media in the City of London

Social Media
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Social Media in the City of London over the 6 months to 16 September 2021.

Hourly rate histogram for Social Media in the City of London

For the 6 months to 16 September 2021, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Social Media.

1 25 (54.35%) SQL
1 25 (54.35%) Marketing
2 23 (50.00%) Python
3 22 (47.83%) Degree
4 21 (45.65%) Finance
4 21 (45.65%) Digital Marketing
4 21 (45.65%) Data Science
5 20 (43.48%) Problem-Solving
5 20 (43.48%) Analytics
6 19 (41.30%) Mentoring
6 19 (41.30%) Analytical Skills
6 19 (41.30%) Visualisation
6 19 (41.30%) Mathematics
6 19 (41.30%) Management Information System
7 18 (39.13%) Salesforce.com
7 18 (39.13%) Data Warehouse
7 18 (39.13%) Statistics
7 18 (39.13%) R
7 18 (39.13%) Presentation Skills
8 17 (36.96%) Shiny
8 17 (36.96%) Data Sharing
8 17 (36.96%) Decision-Making
8 17 (36.96%) Jupyter
8 17 (36.96%) Digital Analytics
8 17 (36.96%) Machine Learning
8 17 (36.96%) D3.js
8 17 (36.96%) Algorithms
8 17 (36.96%) Alteryx
8 17 (36.96%) Bayesian Methods
8 17 (36.96%) Deep Learning

Social Media
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (36.96%) Jupyter
2 3 (6.52%) SharePoint
3 1 (2.17%) ArcGIS
Applications
1 17 (36.96%) Microsoft Excel
1 17 (36.96%) Microsoft PowerPoint
2 2 (4.35%) Figma
3 1 (2.17%) Sketch
Cloud Services
1 3 (6.52%) AWS
1 3 (6.52%) Snowflake
2 2 (4.35%) AWS Lambda
2 2 (4.35%) Serverless
3 1 (2.17%) SaaS
Communications & Networking
1 2 (4.35%) HTTP
Database & Business Intelligence
1 18 (39.13%) Data Warehouse
2 17 (36.96%) QlikView
3 2 (4.35%) MongoDB
3 2 (4.35%) NoSQL
3 2 (4.35%) Tableau
4 1 (2.17%) Big Data
4 1 (2.17%) Data Lake
4 1 (2.17%) Data Mining
4 1 (2.17%) GIS
4 1 (2.17%) IBM InfoSphere
4 1 (2.17%) QGIS
Development Applications
1 2 (4.35%) Postman
2 1 (2.17%) Babel
2 1 (2.17%) ESLint
2 1 (2.17%) Git (software)
2 1 (2.17%) webpack
General
1 25 (54.35%) Marketing
2 21 (45.65%) Finance
3 19 (41.30%) Analytical Skills
4 18 (39.13%) Presentation Skills
5 8 (17.39%) Social Skills
6 3 (6.52%) Advertising
7 2 (4.35%) Banking
8 1 (2.17%) Billing
8 1 (2.17%) Social Science
8 1 (2.17%) Telecoms
Job Titles
1 17 (36.96%) Data Scientist
2 6 (13.04%) Analyst
3 4 (8.70%) Developer
4 3 (6.52%) Data Engineer
4 3 (6.52%) Java Engineer
4 3 (6.52%) React Developer
4 3 (6.52%) SharePoint Specialist
5 2 (4.35%) Data Analyst
5 2 (4.35%) Designer
5 2 (4.35%) Digital Analyst
5 2 (4.35%) PHP Developer
5 2 (4.35%) Product Analyst
5 2 (4.35%) Products Support Analyst
5 2 (4.35%) Senior Java Engineer
5 2 (4.35%) Social Media Developer
5 2 (4.35%) Support Analyst
5 2 (4.35%) User Experience Researcher
6 1 (2.17%) Operations Analyst
6 1 (2.17%) Product Manager
6 1 (2.17%) Technical Manager
Libraries, Frameworks & Software Standards
1 17 (36.96%) D3.js
1 17 (36.96%) Shiny
2 4 (8.70%) GraphQL
2 4 (8.70%) React
3 3 (6.52%) CSS
3 3 (6.52%) HTML
4 2 (4.35%) .NET
4 2 (4.35%) .NET Framework
4 2 (4.35%) Express
4 2 (4.35%) Node.js
4 2 (4.35%) REST
4 2 (4.35%) RESTful
4 2 (4.35%) Serverless Framework
5 1 (2.17%) CSS3
5 1 (2.17%) HTML5
5 1 (2.17%) Kafka
5 1 (2.17%) Oracle GoldenGate
5 1 (2.17%) Redux
5 1 (2.17%) Sass
Miscellaneous
1 19 (41.30%) Management Information System
2 17 (36.96%) Algorithms
3 7 (15.22%) User Experience
4 1 (2.17%) Analytical Mindset
4 1 (2.17%) PMI
4 1 (2.17%) Self-Motivation
4 1 (2.17%) Social Network
4 1 (2.17%) Video Conferencing
Processes & Methodologies
1 21 (45.65%) Data Science
1 21 (45.65%) Digital Marketing
2 20 (43.48%) Analytics
2 20 (43.48%) Problem-Solving
3 19 (41.30%) Mathematics
3 19 (41.30%) Mentoring
3 19 (41.30%) Visualisation
4 18 (39.13%) Statistics
5 17 (36.96%) Asset Management
5 17 (36.96%) B2B
5 17 (36.96%) Bayesian Methods
5 17 (36.96%) Business Intelligence
5 17 (36.96%) CRM
5 17 (36.96%) Data Analysis
5 17 (36.96%) Data Sharing
5 17 (36.96%) Decision-Making
5 17 (36.96%) Deep Learning
5 17 (36.96%) Digital Analytics
5 17 (36.96%) Investment Management
5 17 (36.96%) Machine Learning
Programming Languages
1 25 (54.35%) SQL
2 23 (50.00%) Python
3 18 (39.13%) R
4 17 (36.96%) VBA
5 6 (13.04%) JavaScript
6 5 (10.87%) Java
7 3 (6.52%) PHP
8 2 (4.35%) TypeScript
8 2 (4.35%) VB
Qualifications
1 22 (47.83%) Degree
2 1 (2.17%) Computer Science Degree
2 1 (2.17%) MBA
2 1 (2.17%) PhD
2 1 (2.17%) PMI Certification
2 1 (2.17%) PMP
Quality Assurance & Compliance
1 3 (6.52%) Accessibility
2 1 (2.17%) Data Quality
2 1 (2.17%) QA
2 1 (2.17%) SLA
Vendors
1 18 (39.13%) Salesforce.com
2 17 (36.96%) Alteryx
3 1 (2.17%) Facebook
3 1 (2.17%) IBM
3 1 (2.17%) Oracle