Period
to

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 23 May 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
Central London > City of London
6 months to
23 May 2022
Same period 2021 Same period 2020
Rank 143 121 127
Rank change year-on-year -22 +6 +88
Contract jobs citing Social Media 46 29 32
As % of all contract jobs advertised in the City of London 1.11% 1.02% 1.01%
As % of the Miscellaneous category 3.32% 2.62% 3.16%
Number of daily rates quoted 21 6 12
10th Percentile £250 £293 £214
25th Percentile £263 £388 £253
Median daily rate (50th Percentile) £495 £450 £388
Median % change year-on-year +10.00% +16.13% -6.06%
75th Percentile £569 £475 £488
90th Percentile £594 £575 £566
Central London median daily rate £496 £450 £350
% change year-on-year +10.11% +28.57% -12.50%
Number of hourly rates quoted 21 6 13
10th Percentile £18.50 £27.50 £23.75
25th Percentile £40.25 £32.19 £32.75
Median hourly rate £48.50 £36.50 £38.50
Median % change year-on-year +32.88% -5.19% +10.00%
75th Percentile £58.75 £41.56 £51.25
90th Percentile £62.50 £58.00 £52.25
Central London median hourly rate £48.50 £36.50 £38.50
% change year-on-year +32.88% -5.19% +10.00%

Social Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for generic IT skills.

All Generic Skills
City of London
Contract vacancies with a requirement for generic IT skills 1,386 1,106 1,012
As % of all contract IT jobs advertised in the City of London 33.42% 38.90% 31.92%
Number of daily rates quoted 998 755 728
10th Percentile £413 £350 £305
25th Percentile £495 £450 £413
Median daily rate (50th Percentile) £575 £558 £523
Median % change year-on-year +3.14% +6.70% -0.48%
75th Percentile £700 £658 £625
90th Percentile £813 £738 £688
Central London median daily rate £575 £550 £500
% change year-on-year +4.55% +10.00% -4.76%
Number of hourly rates quoted 26 15 38
10th Percentile £18.50 £8.00 £12.42
25th Percentile £39.25 £9.75 £15.00
Median hourly rate £48.00 £17.98 £27.34
Median % change year-on-year +167.04% -34.25% +41.10%
75th Percentile £61.00 £35.13 £42.59
90th Percentile £64.13 £40.70 £52.48
Central London median hourly rate £48.00 £18.99 £29.88
% change year-on-year +152.80% -36.44% +53.21%

Social Media
Job Vacancy Trend in the City of London

Job postings citing Social Media as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for Social Media in the City of London

Social Media
Contractor Daily Rate Trend in the City of London

3-month moving average daily rate quoted in jobs citing Social Media in the City of London.

Daily rate trend for Social Media in the City of London

Social Media
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Social Media in the City of London over the 6 months to 23 May 2022.

Daily rate histogram for Social Media in the City of London

Social Media
Contractor Hourly Rate Trend in the City of London

3-month moving average hourly rates quoted in jobs citing Social Media in the City of London.

Hourly rate trend for Social Media in the City of London

Social Media
Hourly Rate Histogram in the City of London

Hourly rate distribution of jobs citing Social Media in the City of London over the 6 months to 23 May 2022.

Hourly rate histogram for Social Media in the City of London

For the 6 months to 23 May 2022, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Social Media.

1 16 (34.78%) Social Skills
2 13 (28.26%) Degree
2 13 (28.26%) Marketing
3 9 (19.57%) User Experience
4 8 (17.39%) Analytical Skills
4 8 (17.39%) PhD
4 8 (17.39%) Advertising
5 7 (15.22%) Python
5 7 (15.22%) Mathematics
5 7 (15.22%) Data Analysis
5 7 (15.22%) GitHub
5 7 (15.22%) Computer Science
5 7 (15.22%) UX Research
5 7 (15.22%) Data Science
6 6 (13.04%) Problem-Solving
6 6 (13.04%) Fintech
6 6 (13.04%) Digital Marketing
6 6 (13.04%) Git (software)
6 6 (13.04%) Ruby
6 6 (13.04%) Ruby on Rails
6 6 (13.04%) SQL
6 6 (13.04%) SEO
7 5 (10.87%) Project Management
7 5 (10.87%) Content Management
7 5 (10.87%) Visualisation
7 5 (10.87%) Algorithms
8 4 (8.70%) Analytics
8 4 (8.70%) Digital Media
8 4 (8.70%) Machine Learning
8 4 (8.70%) Psychology

Social Media
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.35%) SharePoint
2 1 (2.17%) CMS
2 1 (2.17%) Confluence
Applications
1 2 (4.35%) Microsoft Excel
1 2 (4.35%) Microsoft PowerPoint
2 1 (2.17%) Adobe After Effects
2 1 (2.17%) Adobe Illustrator
2 1 (2.17%) Blender
2 1 (2.17%) Houdini
2 1 (2.17%) InDesign
2 1 (2.17%) Maya
Cloud Services
1 7 (15.22%) GitHub
2 2 (4.35%) Microsoft 365
2 2 (4.35%) Yammer
3 1 (2.17%) Adobe Creative Cloud
3 1 (2.17%) Azure
3 1 (2.17%) Azure Cosmos DB
3 1 (2.17%) Azure Data Factory
3 1 (2.17%) Canva
3 1 (2.17%) Google Analytics
3 1 (2.17%) Google Tag Manager
3 1 (2.17%) Trello
Communications & Networking
1 2 (4.35%) Internet
1 2 (4.35%) Intranet
2 1 (2.17%) 5G
Database & Business Intelligence
1 1 (2.17%) Azure SQL Database
1 1 (2.17%) Big Data
1 1 (2.17%) Data Mining
1 1 (2.17%) Data Warehouse
1 1 (2.17%) Hadoop
1 1 (2.17%) Tableau
Development Applications
1 6 (13.04%) Git (software)
2 1 (2.17%) JIRA
General
1 16 (34.78%) Social Skills
2 13 (28.26%) Marketing
3 8 (17.39%) Advertising
3 8 (17.39%) Analytical Skills
4 4 (8.70%) Brand Awareness
5 3 (6.52%) Finance
5 3 (6.52%) Presentation Skills
5 3 (6.52%) Publishing
5 3 (6.52%) Social Science
6 2 (4.35%) Influencing Skills
6 2 (4.35%) Public Sector
6 2 (4.35%) Public Speaking
6 2 (4.35%) Retail
7 1 (2.17%) French Language
7 1 (2.17%) Games
7 1 (2.17%) Law
7 1 (2.17%) Spanish Language
7 1 (2.17%) Telecoms
Job Titles
1 7 (15.22%) Developer
2 6 (13.04%) Analyst
2 6 (13.04%) Ruby Developer
3 5 (10.87%) Designer
4 4 (8.70%) Data Analyst
4 4 (8.70%) Marketing Manager
4 4 (8.70%) User Experience Researcher
5 3 (6.52%) Data Engineer
5 3 (6.52%) Data Scientist
6 2 (4.35%) Communications Manager
6 2 (4.35%) Digital Analyst
6 2 (4.35%) SEO Manager
7 1 (2.17%) Community Manager
7 1 (2.17%) Content Designer
7 1 (2.17%) Content Editor
7 1 (2.17%) Digital Communications Manager
7 1 (2.17%) Performance Analyst
7 1 (2.17%) React Developer
7 1 (2.17%) Release Manager
7 1 (2.17%) Technical Manager
Libraries, Frameworks & Software Standards
1 6 (13.04%) Ruby on Rails
2 1 (2.17%) PySpark
2 1 (2.17%) React Native
2 1 (2.17%) Unity (Game Engine)
2 1 (2.17%) Unreal Engine
Miscellaneous
1 9 (19.57%) User Experience
2 5 (10.87%) Algorithms
3 4 (8.70%) Digital Media
4 3 (6.52%) Graphic Design
5 2 (4.35%) 3D Graphics
5 2 (4.35%) Digital Signage
5 2 (4.35%) Podcast
5 2 (4.35%) Self-Motivation
5 2 (4.35%) Social Network
6 1 (2.17%) Analytical Mindset
6 1 (2.17%) Augmented Reality
6 1 (2.17%) Mobile App
6 1 (2.17%) Mobile Games
6 1 (2.17%) Motion Graphics
6 1 (2.17%) Video Editing
Operating Systems
1 2 (4.35%) Android
1 2 (4.35%) Apple iOS
Processes & Methodologies
1 7 (15.22%) Computer Science
1 7 (15.22%) Data Analysis
1 7 (15.22%) Data Science
1 7 (15.22%) Mathematics
1 7 (15.22%) UX Research
2 6 (13.04%) Digital Marketing
2 6 (13.04%) Fintech
2 6 (13.04%) Problem-Solving
2 6 (13.04%) SEO
3 5 (10.87%) Content Management
3 5 (10.87%) Project Management
3 5 (10.87%) Visualisation
4 4 (8.70%) Analytics
4 4 (8.70%) B2B
4 4 (8.70%) B2B Marketing
4 4 (8.70%) Data Modelling
4 4 (8.70%) Machine Learning
4 4 (8.70%) Pay per click
4 4 (8.70%) Psychology
4 4 (8.70%) Social Media Management
Programming Languages
1 7 (15.22%) Python
2 6 (13.04%) Ruby
2 6 (13.04%) SQL
3 2 (4.35%) JavaScript
3 2 (4.35%) R
4 1 (2.17%) GLSL
4 1 (2.17%) HLSL
4 1 (2.17%) Java
4 1 (2.17%) Scala
4 1 (2.17%) TypeScript
Qualifications
1 13 (28.26%) Degree
2 8 (17.39%) PhD
3 1 (2.17%) Computer Science Degree
3 1 (2.17%) Master's Degree
Quality Assurance & Compliance
1 2 (4.35%) QA
2 1 (2.17%) Accessibility
2 1 (2.17%) Data Quality
2 1 (2.17%) SLA
Vendors
1 2 (4.35%) Adobe
1 2 (4.35%) Facebook
1 2 (4.35%) Microsoft
2 1 (2.17%) Google
2 1 (2.17%) Instagram
2 1 (2.17%) TikTok
2 1 (2.17%) Twitter