The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 25 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
London / City of London
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 151 150 172
Rank change year-on-year -1 +22  
Contract jobs citing Social Media 12 16 30
As % of all contract IT jobs advertised in the City of London 0.37% 0.48% 0.52%
As % of the Miscellaneous category 0.87% 1.22% 1.36%
Number of daily rates quoted 7 12 22
Median daily rate £475 £331 £400
Median daily rate % change year-on-year +43.39% -17.23%  
90% offered a daily rate of more than £155 £239 £252
10% offered a daily rate of more than £545 £586 £543
UK excluding London median daily rate £320 £350 £350
% change year-on-year -8.57% -  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £30.00
UK excluding London median hourly rate £18.00 - £16.00

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for generic IT skills.

Generic IT Skills
City of London
Contract job vacancies with a requirement for generic IT skills 1375 1313 2201
As % of all contract IT job vacancies advertised in the City of London 41.98% 39.51% 37.81%
Number of daily rates quoted 1039 1105 1750
Median daily rate £525 £475 £475
Median daily rate % change year-on-year +10.52% -  
90% offered a daily rate of more than £325 £313 £300
10% offered a daily rate of more than £675 £650 £650
UK excluding London median daily rate £400 £390 £375
% change year-on-year +2.56% +4.00%  
Number of hourly rates quoted 14 15 39
Median hourly rate £18.70 £17.50 £21.63
Median hourly rate % change year-on-year +6.82% -19.07%  
90% offered a hourly rate of more than £12.93 £12.50 £15.00
10% offered a hourly rate of more than £22.20 £65.00 £58.25
UK excluding London median hourly rate £25.00 £23.00 £18.90
% change year-on-year +8.69% +21.69%  

Social Media
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the City of London

Social Media
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in the City of London.

Contractor daily rate trend for Social Media in the City of London

Social Media
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Social Media in the City of London over the 3 months to 25 June 2017.

Contractor daily rate histogram for Social Media in the City of London

Social Media
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in the City of London.

Contractor hourly rate trend for Social Media in the City of London

For the 6 months to 25 June 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Social Media.

1 15 (55.56%) Finance
2 10 (37.04%) HTML
3 9 (33.33%) CSS
3 9 (33.33%) Marketing
4 8 (29.63%) Agile Software Development
5 7 (25.93%) Stakeholder Management
5 7 (25.93%) Analytics
5 7 (25.93%) Greenfield Project
6 6 (22.22%) User Stories
6 6 (22.22%) HTML5
7 5 (18.52%) Apple iOS
7 5 (18.52%) REST
7 5 (18.52%) CSS3
7 5 (18.52%) PhoneGap
7 5 (18.52%) Apache Cordova
7 5 (18.52%) Android Development
7 5 (18.52%) iOS Development
7 5 (18.52%) Android
7 5 (18.52%) CMS
7 5 (18.52%) Scrum
7 5 (18.52%) Objective-C
7 5 (18.52%) OO
7 5 (18.52%) CRM
7 5 (18.52%) PHP
7 5 (18.52%) Project Management
7 5 (18.52%) Apple
7 5 (18.52%) Mobile Development
7 5 (18.52%) Apple Swift
7 5 (18.52%) Cross-Platform Development
8 4 (14.81%) Channel Management

Social Media
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (18.52%) CMS
2 1 (3.70%) Adobe Experience Manager
2 1 (3.70%) EPiServer
2 1 (3.70%) Sitecore CMS
2 1 (3.70%) WordPress
Applications
1 2 (7.41%) Microsoft Excel
1 2 (7.41%) Microsoft PowerPoint
Business Applications
1 1 (3.70%) Eloqua
1 1 (3.70%) SessionCam
1 1 (3.70%) Social Studio
Cloud Services
1 3 (11.11%) Adobe Analytics
1 3 (11.11%) Google Analytics
2 1 (3.70%) IaaS
2 1 (3.70%) MailChimp
2 1 (3.70%) Microsoft Azure
2 1 (3.70%) OpenShift
2 1 (3.70%) PaaS
2 1 (3.70%) SaaS
Communications & Networking
1 4 (14.81%) Intranet
2 1 (3.70%) Internet
Database & Business Intelligence
1 2 (7.41%) Big Data
2 1 (3.70%) BusinessObjects
2 1 (3.70%) Hadoop
2 1 (3.70%) Mixpanel
2 1 (3.70%) Squirro
General
1 15 (55.56%) Finance
2 9 (33.33%) Marketing
3 3 (11.11%) Advertising
4 2 (7.41%) Banking
4 2 (7.41%) Financial Institution
4 2 (7.41%) Music Industry
4 2 (7.41%) Publishing
5 1 (3.70%) Brand Awareness
5 1 (3.70%) Telecoms
Job Titles
1 12 (44.44%) Developer
2 4 (14.81%) Mobile Developer
3 3 (11.11%) Communications Manager
3 3 (11.11%) PHP Developer
3 3 (11.11%) Social Media Developer
4 2 (7.41%) Analyst
4 2 (7.41%) Android Developer
4 2 (7.41%) CRM Manager
4 2 (7.41%) Graduate
4 2 (7.41%) Graduate Developer
4 2 (7.41%) Graduate Web Developer
4 2 (7.41%) Implementation Manager
4 2 (7.41%) iOS Android Developer
4 2 (7.41%) iOS Developer
4 2 (7.41%) Web Developer
5 1 (3.70%) Campaign Manager
5 1 (3.70%) Designer
5 1 (3.70%) Digital Designer
5 1 (3.70%) Front End Developer (Client-Side Developer)
5 1 (3.70%) Insight Analyst
Libraries, Frameworks & Software Standards
1 10 (37.04%) HTML
2 9 (33.33%) CSS
3 6 (22.22%) HTML5
4 5 (18.52%) Apache Cordova
4 5 (18.52%) CSS3
4 5 (18.52%) PhoneGap
4 5 (18.52%) REST
5 3 (11.11%) CakePHP
5 3 (11.11%) Symfony
6 2 (7.41%) .NET
7 1 (3.70%) AngularJS
7 1 (3.70%) ASP.NET
7 1 (3.70%) Java EE
7 1 (3.70%) jQuery
7 1 (3.70%) JSON
7 1 (3.70%) React
7 1 (3.70%) React Native
7 1 (3.70%) RESTful
Miscellaneous
1 7 (25.93%) Greenfield Project
2 3 (11.11%) Digital Media
2 3 (11.11%) User Experience
3 2 (7.41%) Analytical Skills
4 1 (3.70%) Blog
4 1 (3.70%) Cloud Native
4 1 (3.70%) Mobile Banking
4 1 (3.70%) Video on Demand
Operating Systems
1 5 (18.52%) Android
1 5 (18.52%) Apple iOS
2 1 (3.70%) Unix
2 1 (3.70%) Windows
Processes & Methodologies
1 8 (29.63%) Agile Software Development
2 7 (25.93%) Analytics
2 7 (25.93%) Stakeholder Management
3 6 (22.22%) User Stories
4 5 (18.52%) Android Development
4 5 (18.52%) CRM
4 5 (18.52%) Cross-Platform Development
4 5 (18.52%) iOS Development
4 5 (18.52%) Mobile Development
4 5 (18.52%) OO
4 5 (18.52%) Project Management
4 5 (18.52%) Scrum
5 4 (14.81%) Change Management
5 4 (14.81%) Channel Management
5 4 (14.81%) Project Governance
6 3 (11.11%) Business Intelligence
6 3 (11.11%) Content Management
6 3 (11.11%) MVC
6 3 (11.11%) SEO
7 2 (7.41%) Pay per click
Programming Languages
1 5 (18.52%) Apple Swift
1 5 (18.52%) Objective-C
1 5 (18.52%) PHP
2 2 (7.41%) JavaScript
2 2 (7.41%) Python
2 2 (7.41%) SQL
3 1 (3.70%) C#
3 1 (3.70%) Java
3 1 (3.70%) Perl
Qualifications
1 2 (7.41%) Degree
2 1 (3.70%) BPSS Clearance
System Software
1 1 (3.70%) Docker
Vendors
1 5 (18.52%) Apple
2 4 (14.81%) Twitter
3 3 (11.11%) Adobe
3 3 (11.11%) Google
3 3 (11.11%) Zend
4 2 (7.41%) Microsoft
4 2 (7.41%) Tableau
5 1 (3.70%) comScore
5 1 (3.70%) Facebook
5 1 (3.70%) Hootsuite
5 1 (3.70%) Marketo
5 1 (3.70%) Optimizely
5 1 (3.70%) Salesforce Marketing Cloud
5 1 (3.70%) Salesforce.com
5 1 (3.70%) SAP
5 1 (3.70%) Sitecore
5 1 (3.70%) Splunk