Social Media Contract Job Trends in the City of London

Social Media
Central London > City of London

The table below looks at the prevalence of the term Social Media in contract job vacancies in the City of London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 14 January 2026, comparing them to the same period in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 115 101 112
Rank change year-on-year -14 +11 +57
Contract jobs citing Social Media 5 17 17
As % of all contract jobs in the City of London 0.27% 0.90% 0.71%
As % of the Miscellaneous category 0.75% 2.91% 2.26%
Number of daily rates quoted 2 16 7
10th Percentile £368 £281 £153
25th Percentile £375 £525 £173
Median daily rate (50th Percentile) £400 £680 £251
Median % change year-on-year -41.20% +171.56% -54.45%
75th Percentile £425 £699 £444
90th Percentile £433 £711 £513
Central London median daily rate £400 £680 £251
% change year-on-year -41.20% +171.56% -54.45%
Number of hourly rates quoted 0 0 5
10th Percentile - - -
25th Percentile - - £17.00
Median hourly rate - - £19.00
75th Percentile - - £28.75
90th Percentile - - £39.55
Central London median hourly rate - - £22.50
% change year-on-year - - -60.00%

All Generic Skills
City of London

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in the City of London.

Contract vacancies with a requirement for generic IT skills 668 585 751
As % of all contract IT jobs advertised in the City of London 36.52% 31.02% 31.29%
Number of daily rates quoted 487 363 499
10th Percentile £350 £377 £325
25th Percentile £450 £475 £463
Median daily rate (50th Percentile) £550 £600 £600
Median % change year-on-year -8.33% - -
75th Percentile £688 £710 £713
90th Percentile £788 £825 £800
Central London median daily rate £550 £590 £600
% change year-on-year -6.78% -1.67% -
Number of hourly rates quoted 7 0 9
10th Percentile £18.76 - -
25th Percentile £20.30 - £17.00
Median hourly rate £27.50 - £25.00
Median % change year-on-year - - -41.86%
75th Percentile £35.63 - £36.50
90th Percentile £41.83 - £52.15
Central London median hourly rate £26.11 £25.79 £24.00
% change year-on-year +1.24% +7.46% -42.51%

Social Media
Job Vacancy Trend in the City of London

Historical trend showing the proportion of contract IT job postings citing Social Media relative to all contract IT jobs advertised in the City of London.

Social Media job vacancy trend in the City of London

Social Media
Daily Rate Trend in the City of London

Contractor daily rate distribution trend for jobs in the City of London citing Social Media.

Contractor daily rate distribution trend for jobs in the City of London citing Social Media

Social Media
Hourly Rate Trend in the City of London

Contractor hourly rate distribution trend for jobs in the City of London citing Social Media.

Contractor hourly rate distribution trend for jobs in the City of London citing Social Media

Social Media
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (20.00%) Adobe Illustrator
1 1 (20.00%) Microsoft PowerPoint
1 1 (20.00%) Photoshop
Business Applications
1 1 (20.00%) Sprinklr
General
1 3 (60.00%) Marketing
2 2 (40.00%) Social Skills
3 1 (20.00%) Advertising
3 1 (20.00%) Finance
3 1 (20.00%) French Language
3 1 (20.00%) Games
3 1 (20.00%) Italian Language
3 1 (20.00%) Manufacturing
3 1 (20.00%) Retail
3 1 (20.00%) Spanish Language
3 1 (20.00%) Turkish Language
Job Titles
1 1 (20.00%) Creative Designer
1 1 (20.00%) Designer
1 1 (20.00%) Marketing Executive
1 1 (20.00%) Marketing Manager
1 1 (20.00%) SEO Specialist
1 1 (20.00%) Social Media Manager
1 1 (20.00%) Social Media Specialist
Miscellaneous
1 1 (20.00%) Animation
1 1 (20.00%) Media Streaming
Processes & Methodologies
1 2 (40.00%) Analytics
2 1 (20.00%) CRM
2 1 (20.00%) Customer Service
2 1 (20.00%) Data Visualisation
2 1 (20.00%) Infographics
2 1 (20.00%) Paid Search
2 1 (20.00%) Problem-Solving
2 1 (20.00%) SEO
2 1 (20.00%) Social Media Marketing
2 1 (20.00%) Storytelling
2 1 (20.00%) Strategic Thinking
2 1 (20.00%) Time Management
2 1 (20.00%) Typography
2 1 (20.00%) User Experience
2 1 (20.00%) Visualisation
Qualifications
1 1 (20.00%) Degree
Vendors
1 1 (20.00%) Google
1 1 (20.00%) Instagram
1 1 (20.00%) Microsoft