Google Analytics Contract Job Trends in the City of London

Google Analytics (GA)
Central London > City of London

The table below provides summary statistics and contractor rates for jobs advertised in the City of London requiring Google Analytics skills. It covers contract job vacancies from the 6 months leading up to 13 July 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jul 2026
Same period 2025 Same period 2024
Rank 124 123 121
Rank change year-on-year -1 -2 +32
Contract jobs citing Google Analytics 5 3 7
As % of all contract jobs in the City of London 0.21% 0.16% 0.33%
As % of the Cloud Services category 0.53% 0.38% 0.78%
Number of daily rates quoted 1 3 5
10th Percentile - £340 £465
25th Percentile £525 £363 £525
Median daily rate (50th Percentile) £550 £425 £675
Median % change year-on-year +29.41% -37.04% +58.82%
75th Percentile £575 £469 £688
90th Percentile - £480 £695
Central London median daily rate £550 £425 £550
% change year-on-year +29.41% -22.73% +25.71%
Number of hourly rates quoted 2 0 0
10th Percentile £22.57 - -
25th Percentile £22.67 - -
Median hourly rate £22.83 - -
75th Percentile £23.00 - -
90th Percentile £23.09 - -
Central London median hourly rate £22.83 £51.44 -
% change year-on-year -55.62% - -

All Cloud Computing Skills
City of London

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the City of London.

Contract vacancies with a requirement for cloud computing skills 944 794 893
As % of all contract IT jobs advertised in the City of London 38.75% 42.37% 41.52%
Number of daily rates quoted 649 517 622
10th Percentile £350 £363 £363
25th Percentile £456 £456 £450
Median daily rate (50th Percentile) £550 £550 £550
Median % change year-on-year - - -6.38%
75th Percentile £650 £669 £675
90th Percentile £750 £750 £763
Central London median daily rate £550 £550 £550
% change year-on-year - - -4.35%
Number of hourly rates quoted 11 14 6
10th Percentile £19.50 £24.02 £12.75
25th Percentile £22.83 £25.18 £16.31
Median hourly rate £37.50 £38.58 £27.00
Median % change year-on-year -2.79% +42.87% -60.00%
75th Percentile £62.36 £63.37 £44.44
90th Percentile £75.00 £96.63 £71.38
Central London median hourly rate £51.44 £34.65 £27.00
% change year-on-year +48.46% +28.33% -48.57%

Google Analytics
Job Vacancy Trend in the City of London

Historical trend showing the proportion of contract IT job postings citing Google Analytics relative to all contract IT jobs advertised in the City of London.

Google Analytics job vacancy trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

Contractor daily rate distribution trend for jobs in the City of London citing Google Analytics.

Contractor daily rate distribution trend for jobs in the City of London citing Google Analytics

Google Analytics
Hourly Rate Trend in the City of London

Contractor hourly rate distribution trend for jobs in the City of London citing Google Analytics.

Contractor hourly rate distribution trend for jobs in the City of London citing Google Analytics

Google Analytics
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (40.00%) CMS
1 2 (40.00%) Drupal
1 2 (40.00%) WordPress
2 1 (20.00%) Confluence
Cloud Services
1 2 (40.00%) GCP
2 1 (20.00%) Adobe Analytics
2 1 (20.00%) Miro
2 1 (20.00%) Power Platform
Database & Business Intelligence
1 2 (40.00%) BigQuery
2 1 (20.00%) Looker
2 1 (20.00%) Power BI
2 1 (20.00%) Tableau
Development Applications
1 1 (20.00%) JIRA
General
1 2 (40.00%) Analytical Skills
1 2 (40.00%) Marketing
1 2 (40.00%) Organisational Skills
1 2 (40.00%) Social Skills
2 1 (20.00%) Finance
Job Titles
1 3 (60.00%) Analyst
2 2 (40.00%) Web Editor
3 1 (20.00%) Analytics Consultant
3 1 (20.00%) Consultant
3 1 (20.00%) Digital Analyst
3 1 (20.00%) Digital Analytics Analyst
3 1 (20.00%) Digital Analytics Consultant
3 1 (20.00%) Senior
3 1 (20.00%) Senior Analyst
3 1 (20.00%) Senior Consultant
3 1 (20.00%) Senior Digital Analyst
Miscellaneous
1 2 (40.00%) Educational Technology
1 2 (40.00%) Management Information System
2 1 (20.00%) Mobile App
Processes & Methodologies
1 5 (100.00%) Analytics
2 3 (60.00%) User Experience
3 2 (40.00%) A/B Testing
3 2 (40.00%) Agile
3 2 (40.00%) Benchmarking
3 2 (40.00%) Content Management
3 2 (40.00%) Content Strategy
3 2 (40.00%) Conversion Rate Optimisation
3 2 (40.00%) Customer Acquisition
3 2 (40.00%) Customer Retention
3 2 (40.00%) Data Analysis
3 2 (40.00%) Data Development
3 2 (40.00%) Data Modelling
3 2 (40.00%) Digital Marketing
3 2 (40.00%) Marketing Strategy
3 2 (40.00%) Performance Metrics
3 2 (40.00%) Performance Optimisation
3 2 (40.00%) Personalization
3 2 (40.00%) SEO
4 1 (20.00%) Decision-Making
Programming Languages
1 3 (60.00%) SQL
2 1 (20.00%) Python
Vendors
1 5 (100.00%) Google
2 1 (20.00%) Adobe
2 1 (20.00%) Amplitude