Period
to 24 June 2019

The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 24 June 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Central London > City of London
6 months to
24 Jun 2019
Same period 2018 Same period 2017
Rank 192 214 209
Rank change year-on-year +22 -5 +2
Contract jobs citing Google Analytics 45 37 26
As % of all contract IT jobs advertised in the City of London 0.70% 0.53% 0.42%
As % of the Cloud Services category 2.19% 2.07% 2.68%
Number of daily rates quoted 38 28 19
City of London median daily rate £500 £430 £400
Median daily rate % change year-on-year +16.28% +7.50% +20.75%
10th Percentile £384 £258 £163
90th Percentile £583 £523 £561
Central London median daily rate £500 £435 £400
% change year-on-year +14.94% +8.75% +23.08%
Number of hourly rates quoted 0 0 0
City of London median hourly rate - - -
Central London median hourly rate - - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for cloud computing skills.

All Cloud Skills
City of London
Contract vacancies with a requirement for cloud computing skills 2,053 1,786 970
As % of all contract IT jobs advertised in the City of London 31.87% 25.75% 15.51%
Number of daily rates quoted 1,641 1,459 769
City of London median daily rate £525 £505 £500
Median daily rate % change year-on-year +3.96% +1.00% +5.26%
10th Percentile £375 £350 £309
90th Percentile £675 £663 £638
Central London median daily rate £525 £500 £490
% change year-on-year +5.00% +2.04% +3.16%
Number of hourly rates quoted 12 12 14
City of London median hourly rate £21.25 £21.00 £21.16
Median hourly rate % change year-on-year +1.19% -0.73% -3.84%
10th Percentile £12.89 £18.52 £13.47
90th Percentile £26.90 £46.73 £29.77
Central London median hourly rate £21.25 £20.00 £21.16
% change year-on-year +6.25% -5.46% -3.84%

Google Analytics
Job Vacancy Trend in the City of London

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Google Analytics in the City of London

Google Analytics
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the City of London.

Contractor daily rate trend for Google Analytics in the City of London

Google Analytics
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Google Analytics in the City of London over the 6 months to 24 June 2019.

Contractor daily rate histogram for Google Analytics in the City of London

For the 6 months to 24 June 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Google Analytics.

1 43 (95.56%) Analytics
2 42 (93.33%) Google
3 25 (55.56%) JavaScript
4 14 (31.11%) Marketing
5 12 (26.67%) Agile Software Development
6 10 (22.22%) JIRA
6 10 (22.22%) Adobe
6 10 (22.22%) HTML
6 10 (22.22%) CSS
7 9 (20.00%) Web Analytics
8 8 (17.78%) Retail
8 8 (17.78%) Scrum
9 7 (15.56%) gulp
9 7 (15.56%) Sass
9 7 (15.56%) User Experience
9 7 (15.56%) Confluence
9 7 (15.56%) Kanban
10 6 (13.33%) Git (software)
10 6 (13.33%) jQuery
10 6 (13.33%) Stakeholder Management
10 6 (13.33%) SQL
10 6 (13.33%) Unix
10 6 (13.33%) Linux
10 6 (13.33%) E-Commerce
10 6 (13.33%) Node.js
10 6 (13.33%) Adobe Analytics
10 6 (13.33%) REST
10 6 (13.33%) Analytical Skills
10 6 (13.33%) LESS
10 6 (13.33%) AngularJS

Google Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (15.56%) Confluence
2 4 (8.89%) CMS
3 3 (6.67%) Apache
4 2 (4.44%) Apache Airflow
4 2 (4.44%) Apache Spark
5 1 (2.22%) JBoss
5 1 (2.22%) nginx
5 1 (2.22%) Sitecore CMS
5 1 (2.22%) Tomcat
5 1 (2.22%) Umbraco
5 1 (2.22%) WebLogic
Applications
1 1 (2.22%) Adobe Illustrator
1 1 (2.22%) Microsoft Excel
1 1 (2.22%) Microsoft Office
1 1 (2.22%) Microsoft PowerPoint
1 1 (2.22%) Photoshop
1 1 (2.22%) Sketch
Business Applications
1 1 (2.22%) SessionCam
Cloud Services
1 6 (13.33%) Adobe Analytics
2 5 (11.11%) Amazon AWS
2 5 (11.11%) Microsoft Azure
3 4 (8.89%) GitHub
3 4 (8.89%) Google Cloud Platform
4 3 (6.67%) Firebase
4 3 (6.67%) Google Tag Manager
5 2 (4.44%) Power Platform
5 2 (4.44%) SaaS
6 1 (2.22%) Lucidchart
6 1 (2.22%) PaaS
6 1 (2.22%) Salesforce Sales Cloud
6 1 (2.22%) Salesforce Service Cloud
6 1 (2.22%) Slack
Communications & Networking
1 1 (2.22%) FTP
1 1 (2.22%) HTTP
1 1 (2.22%) Skype
1 1 (2.22%) SSL
1 1 (2.22%) TCP/IP
Database & Business Intelligence
1 5 (11.11%) BigQuery
2 2 (4.44%) Apache Hive
2 2 (4.44%) Apache Zeppelin
2 2 (4.44%) Big Data
2 2 (4.44%) Hadoop
2 2 (4.44%) Mixpanel
2 2 (4.44%) MySQL
2 2 (4.44%) PostgreSQL
2 2 (4.44%) Power BI
2 2 (4.44%) QlikView
3 1 (2.22%) Data Warehouse
3 1 (2.22%) Looker
3 1 (2.22%) MongoDB
3 1 (2.22%) Neo4j
3 1 (2.22%) NoSQL
3 1 (2.22%) Qlik Sense
3 1 (2.22%) SQL Server
Development Applications
1 10 (22.22%) JIRA
2 7 (15.56%) gulp
3 6 (13.33%) Git (software)
3 6 (13.33%) Grunt
3 6 (13.33%) PostCSS
4 5 (11.11%) Jenkins
4 5 (11.11%) webpack
5 4 (8.89%) CircleCI
5 4 (8.89%) TeamCity
5 4 (8.89%) Travis CI
6 3 (6.67%) git-flow
6 3 (6.67%) GitLab
7 1 (2.22%) Ant
7 1 (2.22%) Cucumber
7 1 (2.22%) Gatling
7 1 (2.22%) Karma Test Runner
7 1 (2.22%) Selenium
7 1 (2.22%) Sublime Text
7 1 (2.22%) Subversion
7 1 (2.22%) Team Foundation Server
General
1 14 (31.11%) Marketing
2 8 (17.78%) Retail
3 2 (4.44%) Banking
3 2 (4.44%) Finance
3 2 (4.44%) Investment Banking
4 1 (2.22%) French Language
4 1 (2.22%) Law
4 1 (2.22%) Publishing
Job Titles
1 13 (28.89%) Analyst
2 9 (20.00%) Developer
3 8 (17.78%) Google Analytics Analyst
3 8 (17.78%) Implementation Analyst
4 7 (15.56%) Consultant
5 6 (13.33%) Senior Developer
6 5 (11.11%) JavaScript Developer
6 5 (11.11%) Senior JavaScript Developer
7 3 (6.67%) Analytics Consultant
7 3 (6.67%) Analytics Manager
7 3 (6.67%) Data Analyst
7 3 (6.67%) Digital Analyst
7 3 (6.67%) HTML CSS Developer
7 3 (6.67%) HTML Developer
7 3 (6.67%) Implementation Consultant
7 3 (6.67%) Product Owner
7 3 (6.67%) UI Developer
8 2 (4.44%) Front End Developer (Client-Side Developer)
8 2 (4.44%) Senior UI Developer
8 2 (4.44%) Technical Manager
Libraries, Frameworks & Software Standards
1 10 (22.22%) CSS
1 10 (22.22%) HTML
2 7 (15.56%) Sass
3 6 (13.33%) AngularJS
3 6 (13.33%) jQuery
3 6 (13.33%) LESS
3 6 (13.33%) Node.js
3 6 (13.33%) REST
4 5 (11.11%) GraphQL
4 5 (11.11%) RESTful
4 5 (11.11%) SVG
4 5 (11.11%) Vue.js
5 3 (6.67%) React
6 2 (4.44%) Apache NiFi
6 2 (4.44%) HTML5
6 2 (4.44%) JSON
6 2 (4.44%) Kafka
7 1 (2.22%) Ajax
7 1 (2.22%) Hibernate
7 1 (2.22%) Spring
Miscellaneous
1 7 (15.56%) User Experience
2 6 (13.33%) Analytical Skills
3 3 (6.67%) Greenfield Project
4 1 (2.22%) Algorithms
4 1 (2.22%) Analytical Mindset
4 1 (2.22%) Blog
4 1 (2.22%) Data Structures
4 1 (2.22%) iPad
4 1 (2.22%) Social Media
4 1 (2.22%) W3C
Operating Systems
1 6 (13.33%) Linux
1 6 (13.33%) Unix
2 1 (2.22%) Ubuntu
2 1 (2.22%) Windows
Processes & Methodologies
1 43 (95.56%) Analytics
2 12 (26.67%) Agile Software Development
3 9 (20.00%) Web Analytics
4 8 (17.78%) Scrum
5 7 (15.56%) Kanban
6 6 (13.33%) E-Commerce
6 6 (13.33%) Mobile First
6 6 (13.33%) Stakeholder Management
7 5 (11.11%) Digital Marketing
7 5 (11.11%) Problem-Solving
7 5 (11.11%) Web Development
8 4 (8.89%) BDD
8 4 (8.89%) Business Intelligence
8 4 (8.89%) Creative Problem-Solving
8 4 (8.89%) Data Analysis
8 4 (8.89%) Data Science
8 4 (8.89%) Digital Analytics
8 4 (8.89%) SEO
8 4 (8.89%) TDD
8 4 (8.89%) Wireframes
Programming Languages
1 25 (55.56%) JavaScript
2 6 (13.33%) SQL
3 5 (11.11%) Python
4 2 (4.44%) ES6
4 2 (4.44%) Java
4 2 (4.44%) R
5 1 (2.22%) C#
5 1 (2.22%) Groovy
5 1 (2.22%) Haskell
5 1 (2.22%) MATLAB
5 1 (2.22%) Perl
5 1 (2.22%) Ruby
5 1 (2.22%) Scala
Qualifications
1 3 (6.67%) Degree
2 1 (2.22%) Computer Science Degree
2 1 (2.22%) Master's Degree
2 1 (2.22%) Numerate Degree
Quality Assurance & Compliance
1 2 (4.44%) QA
2 1 (2.22%) Data Quality
System Software
1 6 (13.33%) Docker
Systems Management
1 1 (2.22%) Grafana
1 1 (2.22%) Kibana
1 1 (2.22%) Puppet
Vendors
1 42 (93.33%) Google
2 10 (22.22%) Adobe
3 5 (11.11%) Tableau
4 2 (4.44%) Microsoft
4 2 (4.44%) Optimizely
4 2 (4.44%) Salesforce.com
5 1 (2.22%) Facebook
5 1 (2.22%) Hotjar
5 1 (2.22%) Salesforce Marketing Cloud
5 1 (2.22%) Sitecore
5 1 (2.22%) Tealium
5 1 (2.22%) Twitter
5 1 (2.22%) webMethods