The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
London / City of London
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 145 142 185
Rank change year-on-year -3 +43  
Contract jobs citing Google Analytics 19 21 16
As % of all contract IT jobs advertised in the City of London 0.58% 0.62% 0.28%
As % of the Cloud Services category 4.29% 5.47% 4.20%
Number of daily rates quoted 12 14 9
Median daily rate £388 £331 £400
Median daily rate % change year-on-year +16.98% -17.18%  
90% offered a daily rate of more than £178 £204 £274
10% offered a daily rate of more than £577 £443 £650
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £15.64
UK excluding London median hourly rate £50.00 £19.61 £10.00
% change year-on-year +154.97% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for cloud computing skills.

Contract Cloud Computing Skills
City of London
Contract job vacancies with a requirement for cloud computing skills 443 384 381
As % of all contract IT job vacancies advertised in the City of London 13.41% 11.34% 6.64%
Number of daily rates quoted 350 327 279
Median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.55%  
90% offered a daily rate of more than £285 £350 £286
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £450 £450 £390
% change year-on-year - +15.38%  
Number of hourly rates quoted 5 4 4
Median hourly rate £21.00 £20.50 £25.75
Median hourly rate % change year-on-year +2.43% -20.38%  
90% offered a hourly rate of more than £15.11 £19.00 £16.19
10% offered a hourly rate of more than £81.96 £24.80 £36.10
UK excluding London median hourly rate £29.00 £16.50 £26.00
% change year-on-year +75.75% -36.53%  

Google Analytics
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the City of London

Google Analytics
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the City of London.

Contractor daily rate trend for Google Analytics in the City of London

Google Analytics
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Google Analytics in the City of London over the 3 months to 27 June 2017.

Contractor daily rate histogram for Google Analytics in the City of London

Google Analytics
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the City of London.

Contractor hourly rate trend for Google Analytics in the City of London

For the 6 months to 27 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Google Analytics.

1 26 (100.00%) Google
1 26 (100.00%) Analytics
2 10 (38.46%) Business Intelligence
3 9 (34.62%) HTML
3 9 (34.62%) Python
3 9 (34.62%) Marketing
3 9 (34.62%) Tableau
4 8 (30.77%) Data Visualisation
4 8 (30.77%) Visualisation
4 8 (30.77%) Big Data
4 8 (30.77%) BigQuery
4 8 (30.77%) Google Cloud Platform
5 7 (26.92%) SnapLogic
5 7 (26.92%) Talend
5 7 (26.92%) Talend Open Studio
5 7 (26.92%) JavaScript
5 7 (26.92%) Adobe
5 7 (26.92%) Looker
6 5 (19.23%) Adobe Analytics
6 5 (19.23%) SQL
6 5 (19.23%) CSS
7 4 (15.38%) E-Commerce
7 4 (15.38%) Web Analytics
7 4 (15.38%) Analytical Skills
8 3 (11.54%) Google Tag Manager
8 3 (11.54%) Social Media
8 3 (11.54%) QA
8 3 (11.54%) Digital Marketing
8 3 (11.54%) Project Management
8 3 (11.54%) CMS

Google Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (11.54%) CMS
2 2 (7.69%) WordPress
3 1 (3.85%) Adobe Experience Manager
3 1 (3.85%) EPiServer
3 1 (3.85%) SAS
3 1 (3.85%) Sitecore CMS
Applications
1 1 (3.85%) Microsoft Excel
1 1 (3.85%) Microsoft PowerPoint
1 1 (3.85%) SPSS
Business Applications
1 1 (3.85%) Eloqua
1 1 (3.85%) Magento
1 1 (3.85%) SessionCam
1 1 (3.85%) Social Studio
1 1 (3.85%) WebTrends
Cloud Services
1 8 (30.77%) Google Cloud Platform
2 5 (19.23%) Adobe Analytics
3 3 (11.54%) Google Tag Manager
4 2 (7.69%) AdWords
4 2 (7.69%) Amazon AWS
4 2 (7.69%) MailChimp
5 1 (3.85%) AdSense
5 1 (3.85%) Amazon EC2
5 1 (3.85%) Amazon Kinesis
5 1 (3.85%) Amazon S3
5 1 (3.85%) Amazon SQS
5 1 (3.85%) Asana
5 1 (3.85%) Basecamp
5 1 (3.85%) Google Play
5 1 (3.85%) iTunes
Database & Business Intelligence
1 8 (30.77%) Big Data
1 8 (30.77%) BigQuery
2 7 (26.92%) Looker
3 2 (7.69%) Mixpanel
4 1 (3.85%) Amazon Redshift
4 1 (3.85%) BusinessObjects
Development Applications
1 7 (26.92%) Talend Open Studio
2 2 (7.69%) JIRA
General
1 9 (34.62%) Marketing
2 2 (7.69%) Advertising
2 2 (7.69%) Publishing
Job Titles
1 6 (23.08%) Architect
1 6 (23.08%) Big Data Architect
1 6 (23.08%) Data Architect
2 5 (19.23%) Analyst
2 5 (19.23%) Analytics Consultant
2 5 (19.23%) Consultant
3 4 (15.38%) Cloud Architect
4 3 (11.54%) Web Analyst
5 2 (7.69%) Data Analyst
5 2 (7.69%) Developer
5 2 (7.69%) Implementation Consultant
6 1 (3.85%) E-Commerce Manager
6 1 (3.85%) Lead Developer
6 1 (3.85%) Marketing Manager
6 1 (3.85%) Product Manager
6 1 (3.85%) Project Manager
6 1 (3.85%) Senior Analyst
6 1 (3.85%) Senior Web Analyst
6 1 (3.85%) Technical Analyst
6 1 (3.85%) Web Developer
Libraries, Frameworks & Software Standards
1 9 (34.62%) HTML
2 5 (19.23%) CSS
3 2 (7.69%) HTML5
3 2 (7.69%) Node.js
3 2 (7.69%) Redux
4 1 (3.85%) .NET
4 1 (3.85%) ASP.NET
4 1 (3.85%) CSS3
4 1 (3.85%) Laravel
4 1 (3.85%) React
Miscellaneous
1 4 (15.38%) Analytical Skills
2 3 (11.54%) Social Media
3 2 (7.69%) Mobile App
3 2 (7.69%) User Experience
4 1 (3.85%) Computer Science
4 1 (3.85%) Digital Media
4 1 (3.85%) Video on Demand
Processes & Methodologies
1 26 (100.00%) Analytics
2 10 (38.46%) Business Intelligence
3 8 (30.77%) Data Visualisation
3 8 (30.77%) Visualisation
4 4 (15.38%) E-Commerce
4 4 (15.38%) Web Analytics
5 3 (11.54%) A/B Testing
5 3 (11.54%) Digital Marketing
5 3 (11.54%) Front End Development
5 3 (11.54%) Project Management
6 2 (7.69%) Asset Management
6 2 (7.69%) Content Management
6 2 (7.69%) Conversion Rate Optimisation
6 2 (7.69%) Copywriting
6 2 (7.69%) Digital Analytics
6 2 (7.69%) Email Marketing
6 2 (7.69%) Tag Management
6 2 (7.69%) Translating Business Requirements
7 1 (3.85%) Mathematics
7 1 (3.85%) Predictive Analytics
Programming Languages
1 9 (34.62%) Python
2 7 (26.92%) JavaScript
3 5 (19.23%) SQL
4 2 (7.69%) ES6
5 1 (3.85%) C#
5 1 (3.85%) R
Qualifications
1 1 (3.85%) Degree
1 1 (3.85%) PMI Certification
1 1 (3.85%) PMP
Quality Assurance & Compliance
1 3 (11.54%) QA
2 2 (7.69%) Data Quality
System Software
1 1 (3.85%) Docker
Systems Management
1 1 (3.85%) Terraform
Vendors
1 26 (100.00%) Google
2 9 (34.62%) Tableau
3 7 (26.92%) Adobe
3 7 (26.92%) SnapLogic
3 7 (26.92%) Talend
4 2 (7.69%) DoubleClick
4 2 (7.69%) Omniture
4 2 (7.69%) Optimizely
4 2 (7.69%) Salesforce.com
4 2 (7.69%) Twitter
5 1 (3.85%) comScore
5 1 (3.85%) Coremetrics
5 1 (3.85%) Facebook
5 1 (3.85%) Hootsuite
5 1 (3.85%) Marketo
5 1 (3.85%) Monetate
5 1 (3.85%) Salesforce Marketing Cloud
5 1 (3.85%) SAP
5 1 (3.85%) Sitecore
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