The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 30 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
London / City of London
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 143 157 180
Rank change year-on-year +14 +23  
Contract jobs citing Google Analytics 8 6 16
As % of all contract IT jobs advertised in the City of London 0.26% 0.18% 0.31%
As % of the Cloud Services category 1.74% 2.01% 5.59%
Number of daily rates quoted 8 4 10
Median daily rate £420 £375 £315
Median daily rate % change year-on-year +12.00% +19.04%  
90% offered a daily rate of more than £227 £245 £270
10% offered a daily rate of more than £508 £532 £478
UK excluding London median daily rate £319 £298 £325
% change year-on-year +7.14% -8.46%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for cloud computing skills.

Contract Cloud Computing Skills
City of London
Contract job vacancies with a requirement for cloud computing skills 460 298 286
As % of all contract IT job vacancies advertised in the City of London 14.83% 8.75% 5.57%
Number of daily rates quoted 364 245 214
Median daily rate £500 £473 £450
Median daily rate % change year-on-year +5.82% +5.00%  
90% offered a daily rate of more than £356 £328 £275
10% offered a daily rate of more than £600 £600 £580
UK excluding London median daily rate £438 £425 £400
% change year-on-year +2.94% +6.25%  
Number of hourly rates quoted 7 6 0
Median hourly rate £21.16 £26.00 -
Median hourly rate % change year-on-year -18.63% -  
UK excluding London median hourly rate £16.00 £19.50 £22.50
% change year-on-year -17.92% -13.35%  

Google Analytics
Job Vacancy Trend in the City of London

The job posting trend of jobs advertised in the City of London citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the City of London

Google Analytics
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the City of London.

Contractor daily rate trend for Google Analytics in the City of London

Google Analytics
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Google Analytics in the City of London over the 3 months to 30 March 2017.

Contractor daily rate histogram for Google Analytics in the City of London

Google Analytics
Contractor Hourly Rate Trend in the City of London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in the City of London.

Contractor hourly rate trend for Google Analytics in the City of London

For the 6 months to 30 March 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Google Analytics.

1 13 (100.00%) Google
1 13 (100.00%) Analytics
2 6 (46.15%) Marketing
3 4 (30.77%) Digital Marketing
3 4 (30.77%) HTML
3 4 (30.77%) SQL
4 3 (23.08%) JavaScript
4 3 (23.08%) E-Commerce
4 3 (23.08%) CSS
4 3 (23.08%) BigQuery
4 3 (23.08%) Google Cloud Platform
4 3 (23.08%) AdWords
5 2 (15.38%) MailChimp
5 2 (15.38%) Docker
5 2 (15.38%) A/B Testing
5 2 (15.38%) Mobile App
5 2 (15.38%) Campaign Management
5 2 (15.38%) Data Visualisation
5 2 (15.38%) Node.js
5 2 (15.38%) Tableau
5 2 (15.38%) Visualisation
5 2 (15.38%) Amazon AWS
5 2 (15.38%) Business Intelligence
5 2 (15.38%) Adobe
5 2 (15.38%) Degree
6 1 (7.69%) JIRA
6 1 (7.69%) Predictive Analytics
6 1 (7.69%) Mathematics
6 1 (7.69%) Physics
6 1 (7.69%) Computer Science

Google Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.69%) CMS
1 1 (7.69%) WordPress
Business Applications
1 1 (7.69%) Magento
Cloud Services
1 3 (23.08%) AdWords
1 3 (23.08%) Google Cloud Platform
2 2 (15.38%) Amazon AWS
2 2 (15.38%) MailChimp
3 1 (7.69%) Adobe Analytics
3 1 (7.69%) AdSense
3 1 (7.69%) Amazon Kinesis
3 1 (7.69%) Amazon SQS
3 1 (7.69%) Basecamp
3 1 (7.69%) Google Play
3 1 (7.69%) Google Tag Manager
3 1 (7.69%) iTunes
Database & Business Intelligence
1 3 (23.08%) BigQuery
2 1 (7.69%) Amazon Redshift
Development Applications
1 1 (7.69%) JIRA
General
1 6 (46.15%) Marketing
2 1 (7.69%) Advertising
Job Titles
1 3 (23.08%) Analyst
1 3 (23.08%) Consultant
2 2 (15.38%) Analytics Consultant
2 2 (15.38%) Data Analyst
2 2 (15.38%) Developer
2 2 (15.38%) Digital Executive
2 2 (15.38%) Marketing Manager
3 1 (7.69%) Campaign Executive
3 1 (7.69%) Digital Marketing Executive
3 1 (7.69%) Digital Marketing Manager
3 1 (7.69%) Front End Developer (Client-Side Developer)
3 1 (7.69%) Front End Web Developer (Client-Side Developer)
3 1 (7.69%) Marketing Executive
3 1 (7.69%) Online Data Analyst
3 1 (7.69%) Online Marketing Manager
3 1 (7.69%) SQL Analyst
3 1 (7.69%) Tableau Consultant
3 1 (7.69%) Web Analytics Consultant
3 1 (7.69%) Web Consultant
3 1 (7.69%) Web Developer
Libraries, Frameworks & Software Standards
1 4 (30.77%) HTML
2 3 (23.08%) CSS
3 2 (15.38%) Node.js
4 1 (7.69%) .NET
4 1 (7.69%) AngularJS
4 1 (7.69%) jQuery
4 1 (7.69%) Redux
Miscellaneous
1 2 (15.38%) Mobile App
2 1 (7.69%) Analytical Skills
2 1 (7.69%) Computer Science
2 1 (7.69%) Social Media
Processes & Methodologies
1 13 (100.00%) Analytics
2 4 (30.77%) Digital Marketing
3 3 (23.08%) E-Commerce
4 2 (15.38%) A/B Testing
4 2 (15.38%) Business Intelligence
4 2 (15.38%) Campaign Management
4 2 (15.38%) Data Visualisation
4 2 (15.38%) Visualisation
5 1 (7.69%) Content Writing
5 1 (7.69%) Conversion Rate Optimisation
5 1 (7.69%) Customer Analytics
5 1 (7.69%) Dashboard Development
5 1 (7.69%) Digital Analytics
5 1 (7.69%) Front End Development
5 1 (7.69%) Marketing Strategy
5 1 (7.69%) Online Marketing
5 1 (7.69%) Tag Management
5 1 (7.69%) Translating Business Requirements
5 1 (7.69%) User Stories
5 1 (7.69%) Wireframes
Programming Languages
1 4 (30.77%) SQL
2 3 (23.08%) JavaScript
3 1 (7.69%) C#
3 1 (7.69%) ES6
3 1 (7.69%) R
Qualifications
1 2 (15.38%) Degree
Quality Assurance & Compliance
1 1 (7.69%) Data Quality
1 1 (7.69%) QA
System Software
1 2 (15.38%) Docker
Systems Management
1 1 (7.69%) Terraform
Vendors
1 13 (100.00%) Google
2 2 (15.38%) Adobe
2 2 (15.38%) Tableau
3 1 (7.69%) DoubleClick
3 1 (7.69%) Facebook
3 1 (7.69%) hybris
3 1 (7.69%) Monetate
3 1 (7.69%) Omniture
3 1 (7.69%) Optimizely
3 1 (7.69%) Salesforce.com
3 1 (7.69%) SendGrid
3 1 (7.69%) Twitter
City, London
Oliver Bernard
Rate: £500 - £550 per day
Posted: 2 days ago