The table below provides summary statistics for contract job vacancies advertised in the City of London requiring Google Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Analytics over the 6 months leading up to 5 July 2025, comparing them to the same period in the previous two years.
6 months to 5 Jul 2025
Same period 2024
Same period 2023
Rank
120
124
146
Rank change year-on-year
+4
+22
+39
Contract jobs citing Google Analytics
2
6
19
As % of all contract jobs advertised in the City of London
Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the City of London.
Contract vacancies with a requirement for cloud computing skills
772
886
1,432
As % of all contract IT jobs advertised in the City of London
42.49%
41.42%
40.73%
Number of daily rates quoted
498
618
928
10th Percentile
£363
£363
£286
25th Percentile
£463
£450
£461
Median daily rate (50th Percentile)
£550
£550
£589
Median % change year-on-year
-
-6.58%
+2.39%
75th Percentile
£669
£675
£700
90th Percentile
£751
£764
£800
Central London median daily rate
£550
£550
£575
% change year-on-year
-
-4.35%
-
Number of hourly rates quoted
14
6
10
10th Percentile
£24.02
£12.75
£20.35
25th Percentile
£25.18
£14.88
£38.13
Median hourly rate
£38.58
£24.75
£67.50
Median % change year-on-year
+55.86%
-63.33%
+35.00%
75th Percentile
£63.37
£27.00
£88.30
90th Percentile
£96.63
£38.63
-
Central London median hourly rate
£34.65
£24.75
£52.50
% change year-on-year
+40.00%
-52.86%
+26.51%
Google Analytics Job Vacancy Trend in the City of London
Job postings citing Google Analytics as a proportion of all IT jobs advertised in the City of London.
Google Analytics Contractor Daily Rate Trend in the City of London
3-month moving average daily rate quoted in jobs citing Google Analytics in the City of London.
Google Analytics Contractor Hourly Rate Trend in the City of London
3-month moving average hourly rates quoted in jobs citing Google Analytics in the City of London.
Google Analytics Top 23 Co-occurring Skills and Capabilities in the City of London
For the 6 months to 5 July 2025, contractor job vacancies citing Google Analytics also mentioned the following skills and capabilities in order of popularity.
The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Google Analytics.
Google Analytics Co-occurring Skills and Capabilities in the City of London by Category
The follow tables expand on the table above by listing co-occurrences grouped by category.
The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
