Google Analytics Contract Job Trends in the City of London

Google Analytics (GA)
Central London > City of London

The table below provides summary statistics and contractor rates for jobs advertised in the City of London requiring Google Analytics skills. It covers contract job vacancies from the 6 months leading up to 7 April 2026, with comparisons to the same periods in the previous two years.

6 months to
7 Apr 2026
Same period 2025 Same period 2024
Rank 130 120 116
Rank change year-on-year -10 -4 +43
Contract jobs citing Google Analytics 6 2 10
As % of all contract jobs in the City of London 0.27% 0.11% 0.44%
As % of the Cloud Services category 0.66% 0.26% 1.15%
Number of daily rates quoted 2 2 3
10th Percentile £379 £420 £207
25th Percentile £403 £450 £289
Median daily rate (50th Percentile) £463 £513 £450
Median % change year-on-year -9.76% +13.89% -10.00%
75th Percentile £528 £563 £581
90th Percentile £556 £585 £645
Central London median daily rate £463 £513 £430
% change year-on-year -9.76% +19.19% -9.47%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £17.00
Median hourly rate - - £19.00
75th Percentile - - £21.00
90th Percentile - - -
Central London median hourly rate - - £19.00

All Cloud Computing Skills
City of London

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the City of London.

Contract vacancies with a requirement for cloud computing skills 911 757 870
As % of all contract IT jobs advertised in the City of London 41.26% 43.48% 38.39%
Number of daily rates quoted 648 495 607
10th Percentile £350 £390 £360
25th Percentile £450 £463 £438
Median daily rate (50th Percentile) £538 £550 £550
Median % change year-on-year -2.27% - -6.78%
75th Percentile £650 £669 £661
90th Percentile £750 £738 £750
Central London median daily rate £550 £550 £540
% change year-on-year - +1.85% -6.09%
Number of hourly rates quoted 7 6 9
10th Percentile £31.88 £24.66 £12.75
25th Percentile £39.44 £27.15 £17.00
Median hourly rate £45.00 £41.08 £22.50
Median % change year-on-year +9.56% +82.56% -72.73%
75th Percentile £55.94 £87.19 £48.75
90th Percentile £66.53 £143.75 £54.95
Central London median hourly rate £40.50 £34.65 £22.50
% change year-on-year +16.88% +54.00% -57.14%

Google Analytics
Job Vacancy Trend in the City of London

Historical trend showing the proportion of contract IT job postings citing Google Analytics relative to all contract IT jobs advertised in the City of London.

Google Analytics job vacancy trend in the City of London

Google Analytics
Daily Rate Trend in the City of London

Contractor daily rate distribution trend for jobs in the City of London citing Google Analytics.

Contractor daily rate distribution trend for jobs in the City of London citing Google Analytics

Google Analytics
Daily Rate Histogram in the City of London

Daily rate distribution for jobs citing Google Analytics in the City of London over the 6 months to 7 April 2026.

Daily rate histogram for Google Analytics in the City of London

Google Analytics
Hourly Rate Trend in the City of London

Contractor hourly rate distribution trend for jobs in the City of London citing Google Analytics.

Contractor hourly rate distribution trend for jobs in the City of London citing Google Analytics

Google Analytics
Co-Occurring Skills & Capabilities in the City of London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (16.67%) CMS
1 1 (16.67%) Confluence
Applications
1 1 (16.67%) Chatbot
Cloud Services
1 2 (33.33%) GCP
1 2 (33.33%) Miro
2 1 (16.67%) Adobe Analytics
2 1 (16.67%) Amazon Bedrock
2 1 (16.67%) Amazon S3
2 1 (16.67%) Anthropic Claude
2 1 (16.67%) AWS
2 1 (16.67%) AWS Lambda
2 1 (16.67%) CloudFront
2 1 (16.67%) Figma
2 1 (16.67%) Power Platform
2 1 (16.67%) Serverless
Database & Business Intelligence
1 2 (33.33%) BigQuery
2 1 (16.67%) CockroachDB
2 1 (16.67%) Looker
2 1 (16.67%) Pinecone
2 1 (16.67%) Power BI
2 1 (16.67%) Tableau
Development Applications
1 1 (16.67%) Git
1 1 (16.67%) JIRA
General
1 2 (33.33%) Analytical Skills
1 2 (33.33%) Finance
2 1 (16.67%) Marketing
2 1 (16.67%) Organisational Skills
2 1 (16.67%) Public Sector
2 1 (16.67%) Social Skills
Job Titles
1 3 (50.00%) Analyst
2 2 (33.33%) Senior
3 1 (16.67%) Administrator
3 1 (16.67%) Analytics Consultant
3 1 (16.67%) Artificial Intelligence Engineer
3 1 (16.67%) Consultant
3 1 (16.67%) Digital Analyst
3 1 (16.67%) Digital Analytics Analyst
3 1 (16.67%) Digital Analytics Consultant
3 1 (16.67%) Senior Analyst
3 1 (16.67%) Senior Consultant
3 1 (16.67%) Senior Digital Analyst
3 1 (16.67%) Senior User Experience Researcher
3 1 (16.67%) Site Manager
3 1 (16.67%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 2 (33.33%) HTML
2 1 (16.67%) AngularJS
2 1 (16.67%) boto
2 1 (16.67%) CSS
2 1 (16.67%) LangGraph
2 1 (16.67%) Model Context Protocol
2 1 (16.67%) OAuth
2 1 (16.67%) React
2 1 (16.67%) Redux
2 1 (16.67%) Vue
2 1 (16.67%) WebSockets
2 1 (16.67%) Zustand
Miscellaneous
1 1 (16.67%) Mobile App
1 1 (16.67%) Self-Motivation
1 1 (16.67%) Video Editing
Processes & Methodologies
1 6 (100.00%) Analytics
2 4 (66.67%) Agile
3 3 (50.00%) A/B Testing
3 3 (50.00%) User Experience
4 2 (33.33%) Actionable Insight
4 2 (33.33%) Benchmarking
4 2 (33.33%) Conversion Rate Optimisation
4 2 (33.33%) Customer Acquisition
4 2 (33.33%) Customer Retention
4 2 (33.33%) Data Analysis
4 2 (33.33%) Data Development
4 2 (33.33%) Data Modelling
4 2 (33.33%) Decision-Making
4 2 (33.33%) Performance Optimisation
4 2 (33.33%) Personalization
4 2 (33.33%) Usability Testing
5 1 (16.67%) B2B
5 1 (16.67%) B2C
5 1 (16.67%) Project Management
5 1 (16.67%) Psychology
Programming Languages
1 3 (50.00%) SQL
2 2 (33.33%) Python
3 1 (16.67%) JavaScript
3 1 (16.67%) TypeScript
Qualifications
1 1 (16.67%) Degree
Quality Assurance & Compliance
1 1 (16.67%) Accessibility
1 1 (16.67%) GDPR
Systems Management
1 1 (16.67%) Single Sign-On
Vendors
1 5 (83.33%) Google
2 2 (33.33%) Adobe
2 2 (33.33%) Amplitude
3 1 (16.67%) Hotjar