Period
to 20 February 2020

The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 20 February 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Central London > City of London
6 months to
20 Feb 2020
Same period 2019 Same period 2018
Rank 181 208 237
Rank change year-on-year +27 +29 -20
Contract jobs citing Google Analytics 12 40 21
As % of all contract IT jobs advertised in the City of London 0.25% 0.59% 0.30%
As % of the Cloud Services category 0.79% 2.09% 1.42%
Number of daily rates quoted 8 32 19
City of London median daily rate £388 £450 £463
Median daily rate % change year-on-year -13.89% -2.70% +34.55%
10th Percentile £287 £287 £171
90th Percentile £538 £556 £528
Central London median daily rate £363 £450 £463
% change year-on-year -19.44% -2.70% +42.31%
Number of hourly rates quoted 0 0 0
City of London median hourly rate - - -
Central London median hourly rate - - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for cloud computing skills.

All Cloud Skills
City of London
Contract vacancies with a requirement for cloud computing skills 1,514 1,914 1,477
As % of all contract IT jobs advertised in the City of London 32.16% 28.07% 20.81%
Number of daily rates quoted 1,179 1,519 1,202
City of London median daily rate £513 £525 £500
Median daily rate % change year-on-year -2.38% +5.00% -
10th Percentile £313 £325 £319
90th Percentile £663 £675 £638
Central London median daily rate £513 £525 £500
% change year-on-year -2.38% +5.00% +2.56%
Number of hourly rates quoted 11 13 17
City of London median hourly rate £20.50 £17.50 £20.00
Median hourly rate % change year-on-year +17.14% -12.50% -5.34%
10th Percentile £18.70 £12.25 £11.25
90th Percentile £23.75 £23.75 £37.90
Central London median hourly rate £20.25 £18.76 £20.50
% change year-on-year +7.94% -8.49% +2.91%

Google Analytics
Job Vacancy Trend in the City of London

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Google Analytics in the City of London

Google Analytics
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the City of London.

Contractor daily rate trend for Google Analytics in the City of London

Google Analytics
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Google Analytics in the City of London over the 6 months to 20 February 2020.

Contractor daily rate histogram for Google Analytics in the City of London

For the 6 months to 20 February 2020, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the City of London region with a requirement for Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 6 (50.00%) Web Analytics
2 6 (50.00%) Digital Analytics
3 5 (41.67%) Tealium
3 5 (41.67%) Tag Management
3 5 (41.67%) JavaScript
3 5 (41.67%) E-Commerce
3 5 (41.67%) Marketing
4 4 (33.33%) Adobe Analytics
4 4 (33.33%) Adobe
4 4 (33.33%) Finance
4 4 (33.33%) Retail
5 3 (25.00%) Programme Management
5 3 (25.00%) Manufacturing
5 3 (25.00%) Electronics
5 3 (25.00%) Telecoms
5 3 (25.00%) SAP
5 3 (25.00%) Business Intelligence
5 3 (25.00%) JIRA
5 3 (25.00%) Digital Marketing
5 3 (25.00%) Tableau
5 3 (25.00%) Data Analytics
5 3 (25.00%) Confluence
5 3 (25.00%) Visualisation
5 3 (25.00%) Fire and Rescue
5 3 (25.00%) Public Sector
6 2 (16.67%) Mobile App
6 2 (16.67%) BigQuery
6 2 (16.67%) GCP

Google Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (25.00%) Confluence
2 1 (8.33%) CMS
Applications
1 2 (16.67%) Microsoft Excel
Business Applications
1 1 (8.33%) Dynamics CRM
1 1 (8.33%) Dynamics NAV
1 1 (8.33%) Magento
Cloud Services
1 4 (33.33%) Adobe Analytics
2 2 (16.67%) GCP
2 2 (16.67%) Google Tag Manager
3 1 (8.33%) AWS
3 1 (8.33%) Dynamics 365
3 1 (8.33%) Mimecast
Database & Business Intelligence
1 2 (16.67%) BigQuery
2 1 (8.33%) Data Mining
Development Applications
1 3 (25.00%) JIRA
General
1 5 (41.67%) Marketing
2 4 (33.33%) Finance
2 4 (33.33%) Retail
3 3 (25.00%) Electronics
3 3 (25.00%) Fire and Rescue
3 3 (25.00%) Manufacturing
3 3 (25.00%) Public Sector
3 3 (25.00%) Telecoms
4 1 (8.33%) Publishing
Job Titles
1 6 (50.00%) Analyst
2 4 (33.33%) Web Analyst
3 3 (25.00%) Analytics Consultant
3 3 (25.00%) Consultant
3 3 (25.00%) Senior Consultant
3 3 (25.00%) Senior Web Analytics Consultant
3 3 (25.00%) Web Analytics Consultant
3 3 (25.00%) Web Consultant
4 2 (16.67%) Data Analytics Specialist
4 2 (16.67%) Google Analytics Analyst
4 2 (16.67%) Google Analytics Web Analyst
4 2 (16.67%) Web Analytics Analyst
5 1 (8.33%) Data Analyst
5 1 (8.33%) Digital Analyst
5 1 (8.33%) Digital Performance Analyst
5 1 (8.33%) Senior Analyst
5 1 (8.33%) Senior Web Analyst
5 1 (8.33%) Senior Web Analytics Analyst
5 1 (8.33%) Technical Manager
5 1 (8.33%) Technical Project Manager
Libraries, Frameworks & Software Standards
1 1 (8.33%) Ruby on Rails
1 1 (8.33%) Web Services
Miscellaneous
1 2 (16.67%) Mobile App
2 1 (8.33%) Analytical Skills
2 1 (8.33%) Management Information System
2 1 (8.33%) User Experience
Processes & Methodologies
1 12 (100.00%) Analytics
2 6 (50.00%) Digital Analytics
2 6 (50.00%) Web Analytics
3 5 (41.67%) E-Commerce
3 5 (41.67%) Tag Management
4 3 (25.00%) Business Intelligence
4 3 (25.00%) Data Analytics
4 3 (25.00%) Digital Marketing
4 3 (25.00%) Programme Management
4 3 (25.00%) Visualisation
5 2 (16.67%) Data Visualisation
6 1 (8.33%) A/B Testing
6 1 (8.33%) Conversion Rate Optimisation
6 1 (8.33%) Decision-Making
6 1 (8.33%) Multivariate Testing
6 1 (8.33%) Regression Analysis
6 1 (8.33%) Storytelling
6 1 (8.33%) Strategic Roadmap
6 1 (8.33%) User Stories
6 1 (8.33%) Workshop Facilitation
Programming Languages
1 5 (41.67%) JavaScript
2 2 (16.67%) Ruby
2 2 (16.67%) SQL
3 1 (8.33%) Python
3 1 (8.33%) R
Qualifications
1 1 (8.33%) Degree
Quality Assurance & Compliance
1 1 (8.33%) QA
Systems Management
1 1 (8.33%) Matomo
Vendors
1 12 (100.00%) Google
2 5 (41.67%) Tealium
3 4 (33.33%) Adobe
4 3 (25.00%) SAP
4 3 (25.00%) Tableau
5 2 (16.67%) Microsoft
6 1 (8.33%) Adyen
6 1 (8.33%) PayPal
6 1 (8.33%) Salesforce.com