Period
to 21 November 2017

The following table provides summary statistics for contract job vacancies advertised in the City of London with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Central London > City of London
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 231 221 221
Rank change year-on-year -10 0 +43
Contract jobs citing Google Analytics 21 28 42
As % of all contract IT jobs advertised in the City of London 0.29% 0.42% 0.46%
As % of the Cloud Services category 1.74% 3.14% 7.12%
Number of daily rates quoted 17 19 38
City of London median daily rate £365 £325 £288
Median daily rate % change year-on-year +12.31% +13.04% -17.86%
10th Percentile £113 £183 £187
90th Percentile £500 £455 £475
Central London median daily rate £365 £313 £288
% change year-on-year +16.80% +8.70% -17.86%
Number of hourly rates quoted 0 0 0
City of London median hourly rate - - -
Central London median hourly rate - - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the City of London with a requirement for cloud computing skills.

All Cloud Skills
City of London
Contract vacancies with a requirement for cloud computing skills 1205 891 590
As % of all contract IT jobs advertised in the City of London 16.85% 13.39% 6.51%
Number of daily rates quoted 963 738 474
City of London median daily rate £500 £500 £425
Median daily rate % change year-on-year - +17.65% +2.91%
10th Percentile £313 £318 £263
90th Percentile £650 £625 £638
Central London median daily rate £500 £488 £430
% change year-on-year +2.56% +13.37% +1.18%
Number of hourly rates quoted 19 3 6
City of London median hourly rate £17.00 £35.00 £25.28
Median hourly rate % change year-on-year -51.43% +38.48% +29.62%
10th Percentile £11.25 £20.61 £21.00
90th Percentile £26.39 £52.49 £35.50
Central London median hourly rate £18.00 £44.62 £24.23
% change year-on-year -59.66% +84.16% +21.15%

Google Analytics
Job Vacancy Trend in the City of London

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Google Analytics in the City of London

Google Analytics
Contractor Daily Rate Trend in the City of London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the City of London.

Contractor daily rate trend for Google Analytics in the City of London

Google Analytics
Contractor Daily Rate Histogram in the City of London

The daily rate distribution of IT jobs citing Google Analytics in the City of London over the 6 months to 21 November 2017.

Contractor daily rate histogram for Google Analytics in the City of London

For the 6 months to 21 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the City of London region with a requirement for Google Analytics.

1 21 (100.00%) Google
1 21 (100.00%) Analytics
2 10 (47.62%) Marketing
3 7 (33.33%) JavaScript
3 7 (33.33%) Adobe
3 7 (33.33%) Analytical Skills
3 7 (33.33%) Digital Analytics
4 6 (28.57%) Google Tag Manager
4 6 (28.57%) HTML
4 6 (28.57%) Adobe Analytics
5 5 (23.81%) Web Analytics
5 5 (23.81%) SEO
5 5 (23.81%) E-Commerce
5 5 (23.81%) SQL
5 5 (23.81%) Project Management
5 5 (23.81%) Tag Management
6 4 (19.05%) Mobile App
6 4 (19.05%) Microsoft Excel
6 4 (19.05%) Finance
6 4 (19.05%) Social Media
6 4 (19.05%) Pay per click
6 4 (19.05%) QA
6 4 (19.05%) Digital Marketing
7 3 (14.29%) WebTrends
7 3 (14.29%) Tableau
7 3 (14.29%) Data Quality
7 3 (14.29%) Advertising
7 3 (14.29%) Agile Software Development
7 3 (14.29%) Facebook
7 3 (14.29%) Twitter

Google Analytics
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (9.52%) CMS
2 1 (4.76%) Drupal
2 1 (4.76%) SAS
2 1 (4.76%) WordPress
Applications
1 4 (19.05%) Microsoft Excel
2 1 (4.76%) Microsoft PowerPoint
2 1 (4.76%) Spreadsheet
2 1 (4.76%) SPSS
Business Applications
1 3 (14.29%) WebTrends
Cloud Services
1 6 (28.57%) Adobe Analytics
1 6 (28.57%) Google Tag Manager
2 3 (14.29%) Google Cloud Platform
3 2 (9.52%) AdWords
4 1 (4.76%) Amazon AWS
4 1 (4.76%) Amazon EC2
4 1 (4.76%) Amazon S3
4 1 (4.76%) Asana
4 1 (4.76%) MailChimp
Database & Business Intelligence
1 3 (14.29%) BigQuery
2 1 (4.76%) Big Data
2 1 (4.76%) BusinessObjects
2 1 (4.76%) Data Mining
2 1 (4.76%) Mixpanel
Development Applications
1 2 (9.52%) JIRA
General
1 10 (47.62%) Marketing
2 4 (19.05%) Finance
3 3 (14.29%) Advertising
4 2 (9.52%) Publishing
Job Titles
1 6 (28.57%) Analyst
1 6 (28.57%) Analytics Consultant
1 6 (28.57%) Consultant
2 3 (14.29%) Implementation Consultant
3 2 (9.52%) Digital Analytics Consultant
3 2 (9.52%) Project Manager
4 1 (4.76%) Business Intelligence Analyst
4 1 (4.76%) Data Analyst
4 1 (4.76%) Digital Executive
4 1 (4.76%) Digital Marketing Executive
4 1 (4.76%) Digital Project Manager
4 1 (4.76%) E-Commerce Analyst
4 1 (4.76%) Insight Analyst
4 1 (4.76%) Marketing Executive
4 1 (4.76%) Paid Search Executive
4 1 (4.76%) Performance Analyst
4 1 (4.76%) PPC Manager
4 1 (4.76%) Senior Analyst
4 1 (4.76%) Senior Web Analyst
4 1 (4.76%) Web Analyst
Libraries, Frameworks & Software Standards
1 6 (28.57%) HTML
2 1 (4.76%) Laravel
Miscellaneous
1 7 (33.33%) Analytical Skills
2 4 (19.05%) Mobile App
2 4 (19.05%) Social Media
3 2 (9.52%) New Media
4 1 (4.76%) Blog
4 1 (4.76%) Digital Media
4 1 (4.76%) Graphic Design
4 1 (4.76%) User Experience
4 1 (4.76%) Video on Demand
Processes & Methodologies
1 21 (100.00%) Analytics
2 7 (33.33%) Digital Analytics
3 5 (23.81%) E-Commerce
3 5 (23.81%) Project Management
3 5 (23.81%) SEO
3 5 (23.81%) Tag Management
3 5 (23.81%) Web Analytics
4 4 (19.05%) Digital Marketing
4 4 (19.05%) Pay per click
5 3 (14.29%) Agile Software Development
5 3 (14.29%) Front End Development
5 3 (14.29%) Translating Business Requirements
6 2 (9.52%) Ad Operations
6 2 (9.52%) Business Intelligence
6 2 (9.52%) Creative Thinking
6 2 (9.52%) Data Analysis
6 2 (9.52%) Data Analytics
6 2 (9.52%) Data Strategy
6 2 (9.52%) Email Marketing
6 2 (9.52%) Trend Analysis
Programming Languages
1 7 (33.33%) JavaScript
2 5 (23.81%) SQL
3 2 (9.52%) R
3 2 (9.52%) VBA
4 1 (4.76%) Python
Qualifications
1 1 (4.76%) PMI Certification
1 1 (4.76%) PMP
1 1 (4.76%) SC Cleared
1 1 (4.76%) Security Cleared
Quality Assurance & Compliance
1 4 (19.05%) QA
2 3 (14.29%) Data Quality
Vendors
1 21 (100.00%) Google
2 7 (33.33%) Adobe
3 3 (14.29%) Facebook
3 3 (14.29%) Tableau
3 3 (14.29%) Twitter
4 2 (9.52%) Ensighten
5 1 (4.76%) comScore
5 1 (4.76%) Coremetrics
5 1 (4.76%) DoubleClick
5 1 (4.76%) Microsoft
5 1 (4.76%) Omniture
5 1 (4.76%) SAP
5 1 (4.76%) Tealium