The following table provides summary statistics for contract job vacancies advertised in the East Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England / East Midlands
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 96 84 90
Rank change year-on-year -12 +6  
Contract jobs citing Digital Marketing 6 13 5
As % of all contract IT jobs advertised in the East Midlands 0.40% 0.79% 0.30%
As % of the Processes & Methodologies category 0.50% 0.98% 0.39%
Number of daily rates quoted 6 10 5
Median daily rate £563 £245 £475
Median daily rate % change year-on-year +129.59% -48.42%  
90% offered a daily rate of more than £380 £204 £265
10% offered a daily rate of more than £678 £301 £483
UK excluding London median daily rate £425 £350 £350
% change year-on-year +21.42% -  
Number of hourly rates quoted 0 2 0
Median hourly rate - £20.00 -
UK excluding London median hourly rate £31.50 £18.00 £18.00
% change year-on-year +75.00% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East Midlands with a requirement for process and methodology skills.

Contract Process & Methodology Skills
East Midlands
Contract job vacancies with a requirement for process and methodology skills 1203 1321 1273
As % of all contract IT job vacancies advertised in the East Midlands 79.51% 80.16% 76.59%
Number of daily rates quoted 755 814 728
Median daily rate £388 £390 £375
Median daily rate % change year-on-year -0.64% +4.00%  
90% offered a daily rate of more than £255 £250 £225
10% offered a daily rate of more than £538 £550 £500
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 28 29 43
Median hourly rate £35.00 £27.50 £16.00
Median hourly rate % change year-on-year +27.27% +71.87%  
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £50.00 £43.50 £25.00
UK excluding London median hourly rate £35.75 £38.50 £30.00
% change year-on-year -7.14% +28.33%  

Digital Marketing
Job Vacancy Trend in the East Midlands

The job posting trend of jobs advertised in the East Midlands citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the East Midlands

Digital Marketing
Contractor Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the East Midlands.

Contractor daily rate trend for Digital Marketing in the East Midlands

Digital Marketing
Contractor Daily Rate Histogram in the East Midlands

The daily rate distribution of IT jobs citing Digital Marketing in the East Midlands over the 3 months to 29 March 2017.

Contractor daily rate histogram for Digital Marketing in the East Midlands

Digital Marketing
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the East Midlands region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire -4 1 £210 - 6
Northamptonshire -9 1 £575 +134.69% 2
Derbyshire - 1 £550 -
Digital Marketing
England

For the 6 months to 29 March 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for Digital Marketing.

1 8 (100.00%) Marketing
2 4 (50.00%) SAP Oil and Gas
2 4 (50.00%) Electronics
2 4 (50.00%) Telecoms
2 4 (50.00%) Finance
2 4 (50.00%) Manufacturing
2 4 (50.00%) Programme Management
2 4 (50.00%) SAP
2 4 (50.00%) Business Intelligence
3 3 (37.50%) CRM
4 2 (25.00%) Agile Software Development
4 2 (25.00%) Content Management
4 2 (25.00%) Use Case
4 2 (25.00%) Campaign Management
4 2 (25.00%) CMS
5 1 (12.50%) Customer Segmentation
5 1 (12.50%) Email Marketing
5 1 (12.50%) User Acceptance Testing
5 1 (12.50%) Test Scripting
5 1 (12.50%) Mason
5 1 (12.50%) SAP GTS
5 1 (12.50%) Continuous Improvement
5 1 (12.50%) Functional Testing
5 1 (12.50%) Analytics
5 1 (12.50%) Microservices
5 1 (12.50%) Configure, Price, Quote (CPQ)
5 1 (12.50%) System Integration Testing
5 1 (12.50%) API Development
5 1 (12.50%) Translating Business Requirements
5 1 (12.50%) BPSS Clearance

Digital Marketing
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (25.00%) CMS
Business Applications
1 4 (50.00%) SAP Oil and Gas
2 1 (12.50%) Primavera
2 1 (12.50%) SAP GTS
Communications & Networking
1 1 (12.50%) FTP
General
1 8 (100.00%) Marketing
2 4 (50.00%) Electronics
2 4 (50.00%) Finance
2 4 (50.00%) Manufacturing
2 4 (50.00%) Telecoms
Job Titles
1 3 (37.50%) Architect
2 2 (25.00%) Digital Architect
2 2 (25.00%) Solutions Architect
3 1 (12.50%) Analyst
3 1 (12.50%) Business Analyst
3 1 (12.50%) Content Editor
3 1 (12.50%) Coordinator
3 1 (12.50%) Digital Content Editor
3 1 (12.50%) Digital Editor
3 1 (12.50%) Digital Marketing Architect
3 1 (12.50%) Digital Solutions Architect
3 1 (12.50%) Programme Manager
3 1 (12.50%) Project Manager
3 1 (12.50%) Salesforce Project Manager
3 1 (12.50%) SAP Architect
3 1 (12.50%) SAP Solutions Architect
3 1 (12.50%) SAP Supply Chain Architect
3 1 (12.50%) Supply Chain Architect
Libraries, Frameworks & Software Standards
1 1 (12.50%) J2EE
1 1 (12.50%) Mason
Miscellaneous
1 1 (12.50%) NHS
Processes & Methodologies
1 4 (50.00%) Business Intelligence
1 4 (50.00%) Programme Management
2 3 (37.50%) CRM
3 2 (25.00%) Agile Software Development
3 2 (25.00%) Campaign Management
3 2 (25.00%) Content Management
3 2 (25.00%) Use Case
4 1 (12.50%) API Development
4 1 (12.50%) Configure, Price, Quote (CPQ)
4 1 (12.50%) Customer Segmentation
4 1 (12.50%) Data Management
4 1 (12.50%) Email Marketing
4 1 (12.50%) Lead Generation
4 1 (12.50%) Microservices
4 1 (12.50%) Order to Cash
4 1 (12.50%) Personalization
4 1 (12.50%) System Integration Testing
4 1 (12.50%) Test Scripting
4 1 (12.50%) Translating Business Requirements
4 1 (12.50%) User Acceptance Testing
Programming Languages
1 1 (12.50%) Java
Qualifications
1 1 (12.50%) BPSS Clearance
1 1 (12.50%) Degree
1 1 (12.50%) ISEB
Quality Assurance & Compliance
1 1 (12.50%) QA
Vendors
1 4 (50.00%) SAP
2 1 (12.50%) Salesforce.com
East Midlands
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