The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the East Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 3 months to 22 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England / East Midlands
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 80 60 47
Rank change year-on-year -20 -13  
Contract jobs citing Marketing 23 34 53
As % of all contract IT jobs advertised in the East Midlands 1.50% 2.19% 3.27%
As % of the General category 4.20% 6.88% 9.94%
Number of daily rates quoted 12 23 34
Median daily rate £325 £450 £313
Median daily rate % change year-on-year -27.77% +44.00%  
90% offered a daily rate of more than £228 £200 £120
10% offered a daily rate of more than £400 £605 £620
UK excluding London median daily rate £420 £375 £350
% change year-on-year +12.00% +7.14%  
Number of hourly rates quoted 1 1 0
Median hourly rate £12.86 £16.00 -
Median hourly rate % change year-on-year -19.62% -  
UK excluding London median hourly rate £20.00 £18.50 £20.00
% change year-on-year +8.10% -7.50%  

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East Midlands with a requirement for common skills.

General Skills
East Midlands
Contract job vacancies with a requirement for common skills 547 494 533
As % of all contract IT job vacancies advertised in the East Midlands 35.64% 31.83% 32.84%
Number of daily rates quoted 348 322 334
Median daily rate £425 £425 £425
90% offered a daily rate of more than £288 £272 £250
10% offered a daily rate of more than £534 £600 £561
UK excluding London median daily rate £413 £400 £400
% change year-on-year +3.12% -  
Number of hourly rates quoted 19 13 19
Median hourly rate £43.50 £32.50 £10.44
Median hourly rate % change year-on-year +33.84% +211.30%  
UK excluding London median hourly rate £30.00 £25.00 £22.50
% change year-on-year +20.00% +11.11%  

Marketing
Job Vacancy Trend in the East Midlands

The job posting trend of jobs advertised in the East Midlands citing Marketing as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Marketing in the East Midlands

Marketing
Contractor Daily Rate Trend in the East Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in the East Midlands.

Contractor daily rate trend for Marketing in the East Midlands

Marketing
Contractor Daily Rate Histogram in the East Midlands

The daily rate distribution of IT jobs citing Marketing in the East Midlands over the 3 months to 22 June 2017.

Contractor daily rate histogram for Marketing in the East Midlands

Marketing
Contractor Hourly Rate Trend in the East Midlands

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in the East Midlands.

Contractor hourly rate trend for Marketing in the East Midlands

Marketing
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the East Midlands region over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Nottinghamshire -2 11 £400 +14.28% 20
Northamptonshire -1 5 £275 -35.29% 7
Leicestershire -9 1 - - 9
Lincolnshire - 1 £250 -
Marketing
England

For the 6 months to 22 June 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East Midlands region with a requirement for Marketing.

1 20 (37.04%) Business Intelligence
2 18 (33.33%) SQL
2 18 (33.33%) Finance
3 15 (27.78%) Analytics
4 14 (25.93%) Microsoft
5 11 (20.37%) E-Commerce
6 10 (18.52%) SQL Server
7 9 (16.67%) CRM
7 9 (16.67%) Project Management
7 9 (16.67%) SEO
7 9 (16.67%) Analytical Skills
7 9 (16.67%) Digital Marketing
8 8 (14.81%) Programme Management
8 8 (14.81%) Business Analysis
8 8 (14.81%) Pay per click
8 8 (14.81%) .NET
8 8 (14.81%) C#
9 7 (12.96%) HTML
9 7 (12.96%) T-SQL
9 7 (12.96%) VB.NET
9 7 (12.96%) ETL
9 7 (12.96%) SQL Server Integration Services
9 7 (12.96%) Microsoft Analysis Services
9 7 (12.96%) SQL Server Reporting Services
9 7 (12.96%) Telecoms
9 7 (12.96%) SQL Server Analysis Services
9 7 (12.96%) System Testing
9 7 (12.96%) SQL Server 2012
9 7 (12.96%) SQL Server 2016
9 7 (12.96%) Single Customer View

Marketing
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (7.41%) SharePoint
2 3 (5.56%) Adobe Experience Manager
2 3 (5.56%) CMS
2 3 (5.56%) WordPress
3 1 (1.85%) BizTalk Server
3 1 (1.85%) Drupal
3 1 (1.85%) Exchange Server 2010
3 1 (1.85%) Joomla!
3 1 (1.85%) LiveLink
3 1 (1.85%) MS Exchange
3 1 (1.85%) SharePoint 2013
3 1 (1.85%) Sitecore CMS
Applications
1 6 (11.11%) Microsoft Excel
2 5 (9.26%) Microsoft Office
3 1 (1.85%) Adobe Creative Suite
3 1 (1.85%) InDesign
3 1 (1.85%) Microsoft PowerPoint
3 1 (1.85%) MS Visio
Business Applications
1 6 (11.11%) SAP Oil and Gas
2 5 (9.26%) WebTrends
3 1 (1.85%) Dynamics CRM
3 1 (1.85%) Eloqua
3 1 (1.85%) Primavera
3 1 (1.85%) Sage CRM
3 1 (1.85%) SAP GTS
Cloud Services
1 5 (9.26%) Adobe Analytics
2 3 (5.56%) Google Analytics
3 1 (1.85%) Amazon AWS
3 1 (1.85%) Amazon EC2
3 1 (1.85%) Amazon S3
3 1 (1.85%) GoToWebinar
3 1 (1.85%) Office 365
3 1 (1.85%) Salesforce Sales Cloud
Communications & Networking
1 4 (7.41%) Internet
2 1 (1.85%) BGP
2 1 (1.85%) DNS
2 1 (1.85%) Ethernet
2 1 (1.85%) Firewall
2 1 (1.85%) FTP
2 1 (1.85%) Intranet
2 1 (1.85%) L2TP
2 1 (1.85%) MPLS
2 1 (1.85%) OSPF
2 1 (1.85%) SAN
Database & Business Intelligence
1 10 (18.52%) SQL Server
2 7 (12.96%) Microsoft Analysis Services
2 7 (12.96%) SQL Server 2012
2 7 (12.96%) SQL Server 2016
2 7 (12.96%) SQL Server Analysis Services
2 7 (12.96%) SQL Server Integration Services
2 7 (12.96%) SQL Server Reporting Services
3 5 (9.26%) BusinessObjects
4 1 (1.85%) Amazon DynamoDB
4 1 (1.85%) Informix
4 1 (1.85%) QlikView
4 1 (1.85%) SQL Server 2008
Development Applications
1 1 (1.85%) JMeter
1 1 (1.85%) SoapUI
General
1 18 (33.33%) Finance
2 7 (12.96%) Telecoms
3 6 (11.11%) Electronics
3 6 (11.11%) Manufacturing
4 4 (7.41%) Banking
5 2 (3.70%) Legal
6 1 (1.85%) Games
6 1 (1.85%) Law
6 1 (1.85%) Retail
6 1 (1.85%) Spanish Language
Job Titles
1 17 (31.48%) Developer
2 11 (20.37%) Analyst
3 7 (12.96%) Business Intelligence Developer
3 7 (12.96%) SQL BI Developer
3 7 (12.96%) SQL Developer
4 6 (11.11%) SQL Server BI Developer
4 6 (11.11%) SQL Server Developer
4 6 (11.11%) SSIS Developer
4 6 (11.11%) Web Analyst
5 4 (7.41%) Front End Developer (Client-Side Developer)
6 3 (5.56%) Architect
7 2 (3.70%) Business Analyst
7 2 (3.70%) Excel Analyst
7 2 (3.70%) Project Manager
7 2 (3.70%) Senior Manager
7 2 (3.70%) Solutions Architect
7 2 (3.70%) SQL Analyst
7 2 (3.70%) Tester
7 2 (3.70%) Web Analytics Analyst
8 1 (1.85%) QC Manager
Libraries, Frameworks & Software Standards
1 8 (14.81%) .NET
2 7 (12.96%) HTML
3 6 (11.11%) CSS
4 3 (5.56%) Web Services
5 2 (3.70%) Entity Framework
5 2 (3.70%) SOAP
6 1 (1.85%) .NET Framework
6 1 (1.85%) Ajax
6 1 (1.85%) Angular 2
6 1 (1.85%) AngularJS
6 1 (1.85%) ASP.NET
6 1 (1.85%) J2EE
6 1 (1.85%) jQuery
6 1 (1.85%) JSON
6 1 (1.85%) LINQ
6 1 (1.85%) Mason
6 1 (1.85%) Silverlight
6 1 (1.85%) Twitter Bootstrap
6 1 (1.85%) XHTML
6 1 (1.85%) XML
Miscellaneous
1 9 (16.67%) Analytical Skills
2 5 (9.26%) Credit Risk
3 1 (1.85%) Blog
3 1 (1.85%) Cybercrime
3 1 (1.85%) Data Centre
3 1 (1.85%) e-Learning
3 1 (1.85%) Mainframe
3 1 (1.85%) NHS
3 1 (1.85%) Virtual Team
Operating Systems
1 2 (3.70%) Unix
2 1 (1.85%) Amazon Linux
2 1 (1.85%) Android
2 1 (1.85%) Apple iOS
2 1 (1.85%) Linux
2 1 (1.85%) Ubuntu
2 1 (1.85%) Windows
2 1 (1.85%) Windows 10
2 1 (1.85%) Windows 7
2 1 (1.85%) Windows Mobile
2 1 (1.85%) Windows Server
2 1 (1.85%) Windows Server 2003
2 1 (1.85%) Windows Server 2008
2 1 (1.85%) Windows Server 2012
Processes & Methodologies
1 20 (37.04%) Business Intelligence
2 15 (27.78%) Analytics
3 11 (20.37%) E-Commerce
4 9 (16.67%) CRM
4 9 (16.67%) Digital Marketing
4 9 (16.67%) Project Management
4 9 (16.67%) SEO
5 8 (14.81%) Business Analysis
5 8 (14.81%) Pay per click
5 8 (14.81%) Programme Management
6 7 (12.96%) ETL
6 7 (12.96%) Single Customer View
6 7 (12.96%) System Testing
7 6 (11.11%) Migration
7 6 (11.11%) Web Development
8 5 (9.26%) Email Marketing
8 5 (9.26%) Market Research
8 5 (9.26%) Search Engine Marketing
8 5 (9.26%) Stakeholder Management
8 5 (9.26%) Web Analytics
Programming Languages
1 18 (33.33%) SQL
2 8 (14.81%) C#
3 7 (12.96%) T-SQL
3 7 (12.96%) VB.NET
4 5 (9.26%) C
4 5 (9.26%) JavaScript
5 4 (7.41%) Java
6 1 (1.85%) Python
6 1 (1.85%) VBA
Qualifications
1 2 (3.70%) Degree
2 1 (1.85%) BPSS Clearance
2 1 (1.85%) ISEB
2 1 (1.85%) ITIL Certification
2 1 (1.85%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 2 (3.70%) QA
2 1 (1.85%) PMO
System Software
1 1 (1.85%) Active Directory
1 1 (1.85%) Docker
1 1 (1.85%) VMware Infrastructure
1 1 (1.85%) XenApp
Systems Management
1 2 (3.70%) HP Quality Center
2 1 (1.85%) AirWatch
2 1 (1.85%) Ansible
2 1 (1.85%) Microsoft Intune
2 1 (1.85%) SCCM
2 1 (1.85%) TeamSite
Vendors
1 14 (25.93%) Microsoft
2 6 (11.11%) SAP
3 5 (9.26%) Brio
3 5 (9.26%) Cognos
3 5 (9.26%) Coremetrics
3 5 (9.26%) MicroStrategy
3 5 (9.26%) Omniture
4 4 (7.41%) Adobe
4 4 (7.41%) Oracle
5 3 (5.56%) Google
6 2 (3.70%) Cisco
6 2 (3.70%) HP
6 2 (3.70%) Salesforce.com
7 1 (1.85%) Apple
7 1 (1.85%) Ariba
7 1 (1.85%) Citrix
7 1 (1.85%) EMC
7 1 (1.85%) Juniper
7 1 (1.85%) PeopleSoft
7 1 (1.85%) Sage
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