Period
to 25 September 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in the East Midlands. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 25 September 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
England > East Midlands
6 months to
25 Sep 2021
Same period 2020 Same period 2019
Rank 64 56 99
Rank change year-on-year -8 +43 -14
Contract jobs citing Marketing 31 4 25
As % of all contract jobs advertised in the East Midlands 2.32% 0.76% 1.24%
As % of the General category 4.59% 1.43% 2.51%
Number of daily rates quoted 22 2 20
10th Percentile £225 £197 £250
25th Percentile £307 £245 £355
Median daily rate (50th Percentile) £413 £330 £414
Median % change year-on-year +25.00% -20.24% +3.44%
75th Percentile £475 £415 £478
90th Percentile £498 £463 £501
England median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% +2.27%
Number of hourly rates quoted 1 0 1
10th Percentile " " "
25th Percentile £12.50 " £10.80
Median hourly rate £13.00 - £11.60
75th Percentile £13.50 " £12.40
90th Percentile " " "
England median hourly rate £29.00 £25.15 £28.50
% change year-on-year +15.31% -11.75% +14.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East Midlands with a requirement for common skills.

All General Skills
East Midlands
Contract vacancies with a requirement for common skills 675 280 997
As % of all contract IT jobs advertised in the East Midlands 50.60% 52.93% 49.53%
Number of daily rates quoted 466 157 590
10th Percentile £168 £133 £200
25th Percentile £307 £260 £313
Median daily rate (50th Percentile) £413 £375 £400
Median % change year-on-year +10.00% -6.25% -
75th Percentile £518 £450 £505
90th Percentile £619 £530 £575
England median daily rate £525 £500 £475
% change year-on-year +5.00% +5.26% -
Number of hourly rates quoted 45 22 56
10th Percentile £9.00 £10.36 £10.19
25th Percentile £10.50 £11.21 £11.17
Median hourly rate £13.50 £14.72 £14.13
Median % change year-on-year -8.29% +4.18% +8.69%
75th Percentile £16.50 £32.63 £17.50
90th Percentile £23.55 £43.75 £46.63
England median hourly rate £18.94 £22.50 £19.50
% change year-on-year -15.82% +15.38% +8.33%

Marketing
Job Vacancy Trend in the East Midlands

Job postings citing Marketing as a proportion of all IT jobs advertised in the East Midlands.

Job vacancy trend for Marketing in the East Midlands

Marketing
Contractor Daily Rate Trend in the East Midlands

3-month moving average daily rate quoted in jobs citing Marketing in the East Midlands.

Daily rate trend for Marketing in the East Midlands

Marketing
Daily Rate Histogram in the East Midlands

Daily rate distribution for jobs citing Marketing in the East Midlands over the 6 months to 25 September 2021.

Daily rate histogram for Marketing in the East Midlands

Marketing
Contractor Hourly Rate Trend in the East Midlands

3-month moving average hourly rates quoted in jobs citing Marketing in the East Midlands.

Hourly rate trend for Marketing in the East Midlands

Marketing
Contract Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the East Midlands region over the 6 months to 25 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leicestershire -13 7 £450 -8.16% 12
Nottinghamshire -15 6 £600 - 15
Derbyshire - 6 £250 - 4
Marketing
England

For the 6 months to 25 September 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the East Midlands region with a requirement for Marketing.

1 16 (51.61%) Business Intelligence
1 16 (51.61%) Digital Marketing
2 13 (41.94%) SAP
2 13 (41.94%) Electronics
2 13 (41.94%) Telecoms
2 13 (41.94%) Finance
2 13 (41.94%) Manufacturing
2 13 (41.94%) Programme Management
2 13 (41.94%) Public Sector
3 9 (29.03%) SQL
4 8 (25.81%) Oracle
5 7 (22.58%) Oracle EBS
5 7 (22.58%) Analytical Skills
5 7 (22.58%) iTrent
6 6 (19.35%) Data Modelling
7 5 (16.13%) ETL
7 5 (16.13%) Salesforce.com
7 5 (16.13%) Analytics
7 5 (16.13%) Degree
8 4 (12.90%) User Acceptance Testing
8 4 (12.90%) Data Migration
8 4 (12.90%) Oracle Fusion
8 4 (12.90%) Data Quality
8 4 (12.90%) Oracle BI Publisher
8 4 (12.90%) ETL Development
8 4 (12.90%) ERP
8 4 (12.90%) HTML
8 4 (12.90%) PL/SQL
8 4 (12.90%) CSS
8 4 (12.90%) Migration

Marketing
Co-occurring IT Skills in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.45%) Drupal
2 1 (3.23%) Confluence
Applications
1 1 (3.23%) Microsoft Excel
Business Applications
1 7 (22.58%) iTrent
1 7 (22.58%) Oracle EBS
2 2 (6.45%) Oracle Payroll
3 1 (3.23%) Salesforce.com CRM
Cloud Services
1 2 (6.45%) Google Analytics
1 2 (6.45%) Power Platform
1 2 (6.45%) Salesforce Sales Cloud
1 2 (6.45%) Salesforce Service Cloud
2 1 (3.23%) Azure
2 1 (3.23%) Google Ads
2 1 (3.23%) Slack
Communications & Networking
1 1 (3.23%) Internet
Database & Business Intelligence
1 4 (12.90%) Oracle BI Publisher
2 2 (6.45%) Power BI
3 1 (3.23%) Big Data
3 1 (3.23%) Data Warehouse
3 1 (3.23%) Oracle Reports
3 1 (3.23%) SQL Server
3 1 (3.23%) SQL Server Analysis Services
Development Applications
1 1 (3.23%) JIRA
General
1 13 (41.94%) Electronics
1 13 (41.94%) Finance
1 13 (41.94%) Manufacturing
1 13 (41.94%) Public Sector
1 13 (41.94%) Telecoms
2 7 (22.58%) Analytical Skills
3 3 (9.68%) Social Skills
4 2 (6.45%) Advertising
4 2 (6.45%) Banking
5 1 (3.23%) Brand Awareness
5 1 (3.23%) Law
5 1 (3.23%) Pharmaceutical
5 1 (3.23%) Presentation Skills
Job Titles
1 12 (38.71%) Developer
2 7 (22.58%) Oracle Developer
3 5 (16.13%) Project Manager
4 4 (12.90%) Data Migration Developer
5 3 (9.68%) Deployment Manager
5 3 (9.68%) Oracle HRMS Developer
5 3 (9.68%) Test Leader
5 3 (9.68%) Test Manager
6 2 (6.45%) Analyst
6 2 (6.45%) Drupal Developer
6 2 (6.45%) IT Manager
6 2 (6.45%) IT Project Manager
6 2 (6.45%) Salesforce Project Manager
7 1 (3.23%) CRM Project Manager
7 1 (3.23%) Deployment Officer
7 1 (3.23%) Digital Merchandiser
7 1 (3.23%) HTML Developer
7 1 (3.23%) Power BI Analyst
7 1 (3.23%) Power BI Developer
7 1 (3.23%) Salesforce Technical Leader
Libraries, Frameworks & Software Standards
1 4 (12.90%) CSS
1 4 (12.90%) HTML
1 4 (12.90%) Oracle Fusion
2 3 (9.68%) REST
3 2 (6.45%) D3.js
3 2 (6.45%) Flask
3 2 (6.45%) jQuery
3 2 (6.45%) React
3 2 (6.45%) SQLAlchemy
4 1 (3.23%) .NET
4 1 (3.23%) ASP.NET Web API
4 1 (3.23%) SOAP
4 1 (3.23%) Web Services
Miscellaneous
1 2 (6.45%) FMCG
1 2 (6.45%) Legacy Systems
1 2 (6.45%) User Experience
2 1 (3.23%) Data Protection Act
2 1 (3.23%) Internet of Things
2 1 (3.23%) Management Information System
2 1 (3.23%) NHS
2 1 (3.23%) Photography
2 1 (3.23%) Self-Motivation
2 1 (3.23%) Social Media
Processes & Methodologies
1 16 (51.61%) Business Intelligence
1 16 (51.61%) Digital Marketing
2 13 (41.94%) Programme Management
3 6 (19.35%) Data Modelling
4 5 (16.13%) Analytics
4 5 (16.13%) ETL
5 4 (12.90%) Data Migration
5 4 (12.90%) ERP
5 4 (12.90%) ETL Development
5 4 (12.90%) Migration
5 4 (12.90%) User Acceptance Testing
6 3 (9.68%) Acceptance Criteria
6 3 (9.68%) CRM
6 3 (9.68%) PRINCE2
6 3 (9.68%) Project Management
6 3 (9.68%) Scenario Testing
6 3 (9.68%) SEO
6 3 (9.68%) System Integration Testing
6 3 (9.68%) Test Scripting
6 3 (9.68%) Volume Testing
Programming Languages
1 9 (29.03%) SQL
2 4 (12.90%) PL/SQL
3 2 (6.45%) JavaScript
3 2 (6.45%) PHP
3 2 (6.45%) Python
4 1 (3.23%) C#
4 1 (3.23%) Data Analysis Expressions (DAX)
Qualifications
1 5 (16.13%) Degree
2 2 (6.45%) Master's Degree
2 2 (6.45%) PhD
Quality Assurance & Compliance
1 4 (12.90%) Data Quality
2 1 (3.23%) QA
Vendors
1 13 (41.94%) SAP
2 8 (25.81%) Oracle
3 5 (16.13%) Salesforce.com
4 3 (9.68%) Qualtrics
5 2 (6.45%) Google
6 1 (3.23%) Adobe
6 1 (3.23%) Facebook
6 1 (3.23%) Hootsuite
6 1 (3.23%) Pardot
6 1 (3.23%) Salesforce Marketing Cloud