Digital Marketing Contract Job Trends in England

Digital Marketing
UK > England

The table below provides summary statistics and contractor rates for jobs advertised in England requiring Digital Marketing skills. It covers contract job vacancies from the 6 months leading up to 30 December 2025, with comparisons to the same periods in the previous two years.

 6 months to
30 Dec 2025		 Same period 2024 Same period 2023
Rank 290 177 236
Rank change year-on-year -113 +59 +86
Contract jobs citing Digital Marketing 277 414 361
As % of all contract jobs in England 0.88% 1.47% 0.99%
As % of the Processes & Methodologies category 0.99% 1.65% 1.12%
Number of daily rates quoted 153 248 264
10th Percentile £154 £231 £201
25th Percentile £201 £305 £350
Median daily rate (50th Percentile) £425 £525 £550
Median % change year-on-year -19.05% -4.55% +3.77%
75th Percentile £575 £638 £652
90th Percentile £675 £738 £738
UK median daily rate £400 £520 £550
% change year-on-year -23.08% -5.45% +2.80%
Number of hourly rates quoted 52 9 14
10th Percentile £17.39 £18.20 £17.00
25th Percentile £20.50 £24.50 £18.06
Median hourly rate £23.79 £28.00 £28.25
Median % change year-on-year -15.04% -0.88% -32.74%
75th Percentile £24.50 £32.75 £32.50
90th Percentile £40.50 £38.35 £38.56
UK median hourly rate £23.75 £25.00 £28.25
% change year-on-year -5.00% -11.50% -32.74%

All Process & Methodology Skills
England

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 28,004 25,033 32,231
As % of all contract IT jobs advertised in England 88.55% 88.72% 88.21%
Number of daily rates quoted 17,835 15,427 21,866
10th Percentile £303 £312 £306
25th Percentile £406 £413 £425
Median daily rate (50th Percentile) £500 £525 £540
Median % change year-on-year -4.76% -2.78% -1.82%
75th Percentile £625 £645 £650
90th Percentile £725 £750 £750
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,779 821 1,411
10th Percentile £15.18 £15.62 £14.41
25th Percentile £17.96 £20.30 £19.25
Median hourly rate £25.15 £35.00 £45.00
Median % change year-on-year -28.14% -22.22% +25.00%
75th Percentile £56.83 £64.73 £65.00
90th Percentile £69.99 £75.00 £77.50
UK median hourly rate £25.15 £32.50 £43.95
% change year-on-year -22.62% -26.05% +25.57%

Digital Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Digital Marketing relative to all contract IT jobs advertised in England.

Digital Marketing job vacancy trend in England

Digital Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Digital Marketing.

Contractor daily rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Digital Marketing in England over the 6 months to 30 December 2025.

Daily rate histogram for Digital Marketing in England

Digital Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing.

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Digital Marketing in England over the 6 months to 30 December 2025.

Hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 30 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year		 Matching
Contract
IT Job Ads		 Median
Daily Rate
Past 6 Months		 Median Daily Rate
% Change
on Same Period
Last Year		 Live
Jobs
London -28 129 £390 -12.36% 68
South West -32 46 £550 -3.51% 22
South East -86 32 £400 -31.18% 61
North of England -53 25 £175 -55.70% 65
East of England -6 21 £215 -54.74% 27
Midlands -46 17 £158 -63.96% 33
East Midlands -6 15 £158 -10.00% 9
North West -24 12 £175 -65.00% 34
Yorkshire -38 7 £565 +2.73% 24
North East -12 6 £175 -51.72% 7
West Midlands -44 2 £125 -72.57% 22
Digital Marketing
UK

Digital Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 12 (4.33%) CMS
2 6 (2.17%) WordPress
3 5 (1.81%) SharePoint
4 3 (1.08%) Confluence
5 2 (0.72%) Apache
5 2 (0.72%) Apache Spark
5 2 (0.72%) Microsoft Exchange
6 1 (0.36%) Adobe Experience Manager
6 1 (0.36%) Drupal
6 1 (0.36%) Umbraco
Applications
1 30 (10.83%) Microsoft Office
2 17 (6.14%) Microsoft Excel
3 6 (2.17%) Microsoft PowerPoint
4 4 (1.44%) Trello
5 3 (1.08%) Microsoft Project
5 3 (1.08%) Notion
5 3 (1.08%) Spreadsheet
6 1 (0.36%) Chatbot
Business Applications
1 5 (1.81%) Shopify
2 3 (1.08%) Dynamics CRM
3 2 (0.72%) Eloqua
4 1 (0.36%) SAP Hybris
4 1 (0.36%) Workfront
Cloud Services
1 34 (12.27%) Microsoft 365
2 25 (9.03%) Azure
3 24 (8.66%) AWS
4 19 (6.86%) GCP
5 18 (6.50%) SaaS
6 13 (4.69%) Google Analytics
7 10 (3.61%) Power Platform
8 6 (2.17%) Asana
8 6 (2.17%) Google Ads
9 5 (1.81%) GitHub
9 5 (1.81%) GitHub Actions
10 4 (1.44%) Entra ID
10 4 (1.44%) Figma
10 4 (1.44%) Wix.com
11 3 (1.08%) Adobe Analytics
11 3 (1.08%) Canva
11 3 (1.08%) ChatGPT
11 3 (1.08%) Zapier
12 2 (0.72%) Facebook Ads
12 2 (0.72%) Vertex AI
Communications & Networking
1 23 (8.30%) Wireless
2 5 (1.81%) VPN
3 4 (1.44%) DNS
3 4 (1.44%) Unified Communications
4 3 (1.08%) BGP
4 3 (1.08%) Firewall
4 3 (1.08%) Junos
4 3 (1.08%) Network Security
4 3 (1.08%) OSPF
5 2 (0.72%) DHCP
5 2 (0.72%) HTTP
5 2 (0.72%) Intranet
5 2 (0.72%) LAN
5 2 (0.72%) VLAN
5 2 (0.72%) WAN
6 1 (0.36%) Ethernet VPN
6 1 (0.36%) Internet
6 1 (0.36%) NGN
6 1 (0.36%) SD-WAN
6 1 (0.36%) Wi-Fi
Database & Business Intelligence
1 8 (2.89%) Power BI
2 5 (1.81%) Looker
3 4 (1.44%) Electronic Patient Records
3 4 (1.44%) Tableau
4 3 (1.08%) MySQL
4 3 (1.08%) PostgreSQL
5 2 (0.72%) Data Warehouse
6 1 (0.36%) Data Lake
6 1 (0.36%) Data Mining
6 1 (0.36%) Metadata
6 1 (0.36%) Qlik Sense
Development Applications
1 10 (3.61%) JIRA
2 6 (2.17%) Jenkins
3 3 (1.08%) JUnit
3 3 (1.08%) Storybook
4 2 (0.72%) Browser DevTools
4 2 (0.72%) Clang
4 2 (0.72%) GCC
4 2 (0.72%) Git
4 2 (0.72%) Vite
4 2 (0.72%) webpack
5 1 (0.36%) Artifactory
5 1 (0.36%) GitLab
5 1 (0.36%) GoCD
5 1 (0.36%) Postman
5 1 (0.36%) Rational DOORS
5 1 (0.36%) Rational Rhapsody
5 1 (0.36%) Sonatype Nexus
General
1 277 (100.00%) Marketing
2 191 (68.95%) Finance
3 186 (67.15%) Electronics
4 182 (65.70%) Public Sector
4 182 (65.70%) Telecoms
5 181 (65.34%) Manufacturing
6 104 (37.55%) Social Skills
7 39 (14.08%) Analytical Skills
8 15 (5.42%) Organisational Skills
9 12 (4.33%) Advertising
10 10 (3.61%) Documentation Skills
10 10 (3.61%) German Language
10 10 (3.61%) Legal
11 9 (3.25%) Italian Language
12 8 (2.89%) Brand Awareness
13 4 (1.44%) Presentation Skills
13 4 (1.44%) Retail
14 3 (1.08%) Banking
14 3 (1.08%) Digital Health
14 3 (1.08%) Health Technology
Job Titles
1 37 (13.36%) IT Support
2 30 (10.83%) Desktop Support
3 28 (10.11%) 2nd Line Desktop Support
3 28 (10.11%) 2nd Line Support
3 28 (10.11%) SC Cleared Desktop Support
4 23 (8.30%) Marketing Manager
5 20 (7.22%) Consultant
5 20 (7.22%) Migration Engineer
6 19 (6.86%) IT Engineer
7 18 (6.50%) Architect
8 17 (6.14%) Analyst
9 16 (5.78%) Windows Engineer
10 14 (5.05%) Senior
10 14 (5.05%) Support Engineer
10 14 (5.05%) Support Technician
11 13 (4.69%) Lead
12 12 (4.33%) Project Manager
13 11 (3.97%) Coordinator
13 11 (3.97%) Digital Marketing Manager
13 11 (3.97%) Migration Technician
Libraries, Frameworks & Software Standards
1 8 (2.89%) React
1 8 (2.89%) SailPoint
2 6 (2.17%) CSS
2 6 (2.17%) HTML
3 4 (1.44%) REST
4 3 (1.08%) RESTful
4 3 (1.08%) Spring
4 3 (1.08%) Spring Boot
4 3 (1.08%) Vitest
5 2 (0.72%) .NET
5 2 (0.72%) AngularJS
5 2 (0.72%) HTML5
5 2 (0.72%) Jest
5 2 (0.72%) Next.js
5 2 (0.72%) NumPy
5 2 (0.72%) Pandas
5 2 (0.72%) Parceljs
5 2 (0.72%) PySpark
5 2 (0.72%) Sass
5 2 (0.72%) XML
Miscellaneous
1 25 (9.03%) Data Centre
2 16 (5.78%) Onboarding
3 14 (5.05%) Marketing Technology
4 13 (4.69%) NHS
5 11 (3.97%) Web Conferencing
6 7 (2.53%) CMDB
6 7 (2.53%) Social Media
7 6 (2.17%) Analytical Mindset
7 6 (2.17%) Digital Media
8 5 (1.81%) Blog
8 5 (1.81%) Cyber Defence
8 5 (1.81%) Product Ownership
9 4 (1.44%) Cyber Threat
9 4 (1.44%) Legacy Systems
9 4 (1.44%) Mobile App
9 4 (1.44%) PMI
10 3 (1.08%) AI Agents
10 3 (1.08%) Distributed Systems
10 3 (1.08%) Enterprise Software
10 3 (1.08%) Midjourney
Operating Systems
1 24 (8.66%) Mac OS
2 23 (8.30%) Android
3 17 (6.14%) Windows 10
4 16 (5.78%) Windows
5 4 (1.44%) Linux
6 3 (1.08%) Windows Server
7 1 (0.36%) Apple iOS
7 1 (0.36%) Windows Server 2016
7 1 (0.36%) Windows Server 2019
Processes & Methodologies
1 189 (68.23%) Business Intelligence
2 185 (66.79%) Programme Management
3 50 (18.05%) Migration
4 43 (15.52%) Workflow
5 42 (15.16%) Analytics
6 35 (12.64%) Stakeholder Management
7 34 (12.27%) Agile
8 32 (11.55%) Workflow Management
9 31 (11.19%) CRM
10 30 (10.83%) Problem-Solving
11 28 (10.11%) Logistics
11 28 (10.11%) Marketing Strategy
12 26 (9.39%) Project Management
13 24 (8.66%) AI
14 22 (7.94%) Stakeholder Engagement
15 21 (7.58%) B2B
16 19 (6.86%) User Experience
17 17 (6.14%) CI/CD
17 17 (6.14%) Continuous Improvement
17 17 (6.14%) Service Delivery
Programming Languages
1 13 (4.69%) Python
2 12 (4.33%) PowerShell
3 9 (3.25%) Java
3 9 (3.25%) SQL
4 8 (2.89%) JavaScript
5 6 (2.17%) TypeScript
6 4 (1.44%) C
6 4 (1.44%) C++
7 3 (1.08%) BeanShell
8 2 (0.72%) Bash
8 2 (0.72%) C#
8 2 (0.72%) Go
9 1 (0.36%) PL/SQL
9 1 (0.36%) R
9 1 (0.36%) Tcl
Qualifications
1 125 (45.13%) Security Cleared
2 117 (42.24%) SC Cleared
3 16 (5.78%) DV Cleared
4 12 (4.33%) Degree
5 8 (2.89%) CISSP
6 6 (2.17%) PMI Certification
7 5 (1.81%) CESG Certified Professional
8 4 (1.44%) CISM
9 3 (1.08%) Azure Certification
9 3 (1.08%) ISO 27001 Lead Auditor
9 3 (1.08%) JNCIA
9 3 (1.08%) JNCIP
9 3 (1.08%) JNCIS
10 2 (0.72%) AWS Certified Solutions Architect
10 2 (0.72%) CLAS
10 2 (0.72%) CompTIA Security+
10 2 (0.72%) Computer Science Degree
10 2 (0.72%) CREST Certified
10 2 (0.72%) Master's Degree
10 2 (0.72%) PMP
Quality Assurance & Compliance
1 20 (7.22%) Accessibility
2 13 (4.69%) GDPR
3 9 (3.25%) PMO
4 8 (2.89%) ISO/IEC 27001
4 8 (2.89%) QA
5 7 (2.53%) Data Quality
6 6 (2.17%) NCSC
7 5 (1.81%) JSP 440
7 5 (1.81%) PERC
7 5 (1.81%) RMADS
8 4 (1.44%) California Consumer Privacy Act
8 4 (1.44%) WCAG
9 3 (1.08%) NIST
10 2 (0.72%) Def Stans
10 2 (0.72%) IEC 61508
10 2 (0.72%) ISO 26262
10 2 (0.72%) Sarbanes-Oxley
10 2 (0.72%) SLA
11 1 (0.36%) HIPAA
11 1 (0.36%) PCI DSS
System Software
1 14 (5.05%) Active Directory
2 3 (1.08%) Docker
3 2 (0.72%) Hyper-V
4 1 (0.36%) vSphere
Systems Management
1 3 (1.08%) vRealize
2 2 (0.72%) SCCM
2 2 (0.72%) Single Sign-On
2 2 (0.72%) Systems Management Server (SMS)
3 1 (0.36%) Ansible
3 1 (0.36%) Failover Clustering
3 1 (0.36%) FreeIPA
3 1 (0.36%) Kubernetes
3 1 (0.36%) Microsoft Intune
3 1 (0.36%) SCOM
Vendors
1 182 (65.70%) SAP
2 38 (13.72%) Microsoft
3 34 (12.27%) Cisco
4 27 (9.75%) Salesforce
5 24 (8.66%) Apple
6 23 (8.30%) Dell
6 23 (8.30%) Google
6 23 (8.30%) HP
7 13 (4.69%) Adobe
8 7 (2.53%) HubSpot
9 6 (2.17%) Marketo
9 6 (2.17%) ServiceNow
10 5 (1.81%) mParticle
10 5 (1.81%) Remedy
10 5 (1.81%) Tealium
11 4 (1.44%) Salesforce Marketing Cloud
11 4 (1.44%) VMware
12 3 (1.08%) Computacenter
12 3 (1.08%) Facebook
12 3 (1.08%) Juniper
261 Digital Marketing jobs in England