Digital Marketing Contract Job Trends in England

Digital Marketing
UK > England

The table below provides summary statistics and contractor rates for jobs advertised in England requiring Digital Marketing skills. It covers contract job vacancies from the 6 months leading up to 11 October 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Oct 2026
Same period 2025 Same period 2024
Rank 467 299 219
Rank change year-on-year -168 -80 +60
Contract jobs citing Digital Marketing 165 221 375
As % of all contract jobs in England 0.36% 0.79% 1.16%
As % of the Processes & Methodologies category 0.42% 0.87% 1.34%
Number of daily rates quoted 70 120 201
10th Percentile £303 £154 £243
25th Percentile £350 £198 £313
Median daily rate (50th Percentile) £500 £425 £538
Median % change year-on-year +17.65% -20.93% -
75th Percentile £623 £554 £688
90th Percentile £725 £675 £775
UK median daily rate £500 £400 £525
% change year-on-year +25.00% -23.81% -2.33%
Number of hourly rates quoted 10 29 11
10th Percentile £8.00 £16.30 £16.85
25th Percentile £9.38 £20.15 £25.25
Median hourly rate £20.00 £26.50 £31.00
Median % change year-on-year -24.53% -14.52% +12.73%
75th Percentile £39.73 £47.50 £51.47
90th Percentile £49.25 £67.70 £76.25
UK median hourly rate £20.00 £27.40 £29.00
% change year-on-year -27.01% -5.52% +0.87%

All Process & Methodology Skills
England

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 39,245 25,511 27,928
As % of all contract IT jobs advertised in England 84.84% 90.89% 86.48%
Number of daily rates quoted 23,668 16,179 17,039
10th Percentile £325 £294 £313
25th Percentile £425 £405 £413
Median daily rate (50th Percentile) £525 £510 £525
Median % change year-on-year +2.94% -2.86% -4.55%
75th Percentile £638 £625 £638
90th Percentile £738 £725 £750
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -2.78%
Number of hourly rates quoted 3,000 1,593 1,140
10th Percentile £13.69 £14.51 £15.00
25th Percentile £17.33 £17.79 £20.24
Median hourly rate £40.00 £25.15 £42.50
Median % change year-on-year +59.05% -40.82% -5.56%
75th Percentile £67.47 £44.81 £67.50
90th Percentile £78.75 £67.25 £74.88
UK median hourly rate £37.50 £25.15 £40.00
% change year-on-year +49.11% -37.13% -9.60%

Digital Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Digital Marketing relative to all contract IT jobs advertised in England.

Digital Marketing job vacancy trend in England

Digital Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Digital Marketing.

Contractor daily rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Digital Marketing in England over the 6 months to 11 October 2026.

Daily rate histogram for Digital Marketing in England

Digital Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing.

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Digital Marketing in England over the 6 months to 11 October 2026.

Hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 11 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -81 102 £525 +50.00% 316
North of England -67 28 £730 +317.14% 105
South East -69 19 £205 -20.77% 111
North East -31 11 - - 5
North West -48 11 £363 +11.54% 63
East of England -27 6 - - 30
Yorkshire -30 6 £750 +32.74% 38
East Midlands -12 2 £350 +122.22% 21
Midlands -52 2 £350 +122.22% 50
West Midlands -53 1 - - 29
South West -74 1 £513 -8.89% 19
Digital Marketing
UK

Digital Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 30 (18.18%) CMS
2 22 (13.33%) Adobe Experience Manager
3 10 (6.06%) WordPress
4 4 (2.42%) Headless CMS
4 4 (2.42%) Sitecore CMS
5 3 (1.82%) Drupal
5 3 (1.82%) Umbraco
Applications
1 5 (3.03%) Microsoft Excel
1 5 (3.03%) Microsoft PowerPoint
2 4 (2.42%) Microsoft Office
2 4 (2.42%) MS Visio
3 3 (1.82%) Adobe Creative Suite
4 2 (1.21%) Adobe Illustrator
4 2 (1.21%) Photoshop
4 2 (1.21%) Spreadsheet
5 1 (0.61%) InDesign
5 1 (0.61%) Trello
Business Applications
1 18 (10.91%) Adobe Campaign
2 7 (4.24%) Dynamics CRM
3 6 (3.64%) Workfront
4 1 (0.61%) Salesforce CRM
Cloud Services
1 13 (7.88%) SaaS
2 9 (5.45%) Google Ads
2 9 (5.45%) Meta Ads
3 7 (4.24%) Google Analytics
3 7 (4.24%) Power Platform
4 5 (3.03%) Anthropic Claude
4 5 (3.03%) ChatGPT
5 4 (2.42%) Canva
5 4 (2.42%) Contentstack
5 4 (2.42%) Lucidchart
6 3 (1.82%) Adobe Analytics
6 3 (1.82%) Azure
6 3 (1.82%) Google Sheets
7 2 (1.21%) Asana
7 2 (1.21%) Azure Data Factory
7 2 (1.21%) GCP
7 2 (1.21%) Google Tag Manager
7 2 (1.21%) iPaaS
7 2 (1.21%) MailChimp
8 1 (0.61%) Entra ID
Communications & Networking
1 13 (7.88%) Broadband
2 3 (1.82%) Cisco IPT
2 3 (1.82%) HTTP
3 2 (1.21%) HTTPS
3 2 (1.21%) Internet
3 2 (1.21%) WebEx
4 1 (0.61%) SMS
Database & Business Intelligence
1 7 (4.24%) Power BI
1 7 (4.24%) Tableau
2 6 (3.64%) Metadata
3 2 (1.21%) BigQuery
4 1 (0.61%) Elasticsearch
4 1 (0.61%) Power Query
Development Applications
1 3 (1.82%) Burp Suite
1 3 (1.82%) Charles Proxy
1 3 (1.82%) Fiddler
2 2 (1.21%) Browser DevTools
2 2 (1.21%) Xcode
3 1 (0.61%) Postman
General
1 165 (100.00%) Marketing
2 49 (29.70%) Social Skills
3 26 (15.76%) Analytical Skills
4 18 (10.91%) Influencing Skills
5 16 (9.70%) Finance
5 16 (9.70%) Organisational Skills
5 16 (9.70%) Retail
6 11 (6.67%) Advertising
7 5 (3.03%) Banking
8 3 (1.82%) German Language
8 3 (1.82%) Law
8 3 (1.82%) Legal
8 3 (1.82%) Multimedia
8 3 (1.82%) Presentation Skills
8 3 (1.82%) Publishing
9 2 (1.21%) Electronics
9 2 (1.21%) French Language
9 2 (1.21%) Games
9 2 (1.21%) Spanish Language
10 1 (0.61%) Brand Awareness
Job Titles
1 26 (15.76%) Lead
2 23 (13.94%) Project Manager
3 16 (9.70%) Marketing Manager
4 12 (7.27%) Analyst
4 12 (7.27%) Digital Marketing Manager
5 11 (6.67%) Delivery Manager
5 11 (6.67%) Digital Executive
5 11 (6.67%) Digital Marketing Executive
5 11 (6.67%) Marketing Executive
6 10 (6.06%) Digital Project Manager
6 10 (6.06%) Marketing Specialist
7 9 (5.45%) Senior
8 8 (4.85%) Architect
9 7 (4.24%) Coordinator
9 7 (4.24%) Senior Analyst
10 6 (3.64%) Content Manager
10 6 (3.64%) Development Manager
10 6 (3.64%) Digital Analyst
10 6 (3.64%) Enterprise Architect
10 6 (3.64%) Senior Digital Analyst
Libraries, Frameworks & Software Standards
1 11 (6.67%) ATL
2 6 (3.64%) Flutter
2 6 (3.64%) React Native
3 5 (3.03%) REST
4 4 (2.42%) CSS
4 4 (2.42%) HTML
5 3 (1.82%) iOS SDK
6 1 (0.61%) SailPoint
6 1 (0.61%) SAML
6 1 (0.61%) SOAP
6 1 (0.61%) Swagger
Miscellaneous
1 48 (29.09%) Social Media
2 39 (23.64%) Marketing Technology
3 11 (6.67%) Product Ownership
4 10 (6.06%) Mobile App
5 8 (4.85%) Analytical Mindset
6 7 (4.24%) Management Information System
7 6 (3.64%) Web Conferencing
8 5 (3.03%) Blog
9 4 (2.42%) Onboarding
9 4 (2.42%) Photography
9 4 (2.42%) Taxonomies
10 3 (1.82%) Digital Media
10 3 (1.82%) Educational Technology
10 3 (1.82%) IoT
11 2 (1.21%) Graphic Design
11 2 (1.21%) Over-the-Top Content
11 2 (1.21%) Self-Motivation
11 2 (1.21%) Smart Home
12 1 (0.61%) AI Agents
12 1 (0.61%) Video on Demand
Operating Systems
1 3 (1.82%) Android
1 3 (1.82%) Apple iOS
Processes & Methodologies
1 42 (25.45%) Project Management
2 39 (23.64%) Analytics
2 39 (23.64%) Content Management
3 33 (20.00%) Agile
4 31 (18.79%) CRM
4 31 (18.79%) Stakeholder Management
5 30 (18.18%) SEO
6 25 (15.15%) AI
6 25 (15.15%) Scrum
7 23 (13.94%) User Experience
8 20 (12.12%) Collaborative Working
8 20 (12.12%) Decision-Making
9 19 (11.52%) B2B
9 19 (11.52%) E-Commerce
9 19 (11.52%) Roadmaps
10 18 (10.91%) Actionable Insight
11 17 (10.30%) Marketing Strategy
12 15 (9.09%) Business Case
12 15 (9.09%) Customer Experience
12 15 (9.09%) Marketing Automation
Programming Languages
1 17 (10.30%) SQL
2 14 (8.48%) Python
3 4 (2.42%) JavaScript
4 1 (0.61%) VBA
Qualifications
1 19 (11.52%) Degree
2 6 (3.64%) Master's Degree
3 5 (3.03%) PMP
4 4 (2.42%) Computer Science Degree
4 4 (2.42%) MBA
5 2 (1.21%) TOGAF Certification
6 1 (0.61%) SC Cleared
6 1 (0.61%) Security Cleared
Quality Assurance & Compliance
1 17 (10.30%) QA
2 16 (9.70%) PMO
3 11 (6.67%) Actionable Recommendations
4 10 (6.06%) GDPR
5 8 (4.85%) Data Quality
6 5 (3.03%) Accessibility
7 3 (1.82%) California Consumer Privacy Act
7 3 (1.82%) PERC
8 1 (0.61%) SLA
Systems Management
1 1 (0.61%) Single Sign-On
Vendors
1 37 (22.42%) Adobe
2 21 (12.73%) Google
3 20 (12.12%) Salesforce
4 14 (8.48%) HubSpot
5 8 (4.85%) Microsoft
6 7 (4.24%) TikTok
7 5 (3.03%) dotdigital
8 4 (2.42%) Oracle
8 4 (2.42%) Sitecore
8 4 (2.42%) Tealium
9 3 (1.82%) Databricks
9 3 (1.82%) ServiceNow
10 2 (1.21%) Marketo
10 2 (1.21%) WooCommerce
10 2 (1.21%) YouTube
11 1 (0.61%) Facebook
11 1 (0.61%) ForgeRock
11 1 (0.61%) Okta
11 1 (0.61%) Salesforce Marketing Cloud
11 1 (0.61%) Sony