Period
to 21 August 2018

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 21 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK > England
6 months to
21 Aug 2018
Same period 2017 Same period 2016
Rank 285 202 317
Rank change year-on-year -83 +115 +17
Contract jobs citing Digital Marketing 820 1,187 783
As % of all contract IT jobs advertised in England 0.88% 1.34% 0.78%
As % of the Processes & Methodologies category 1.02% 1.57% 0.92%
Number of daily rates quoted 661 847 619
England median daily rate £450 £463 £400
Median daily rate % change year-on-year -2.70% +15.63% +14.29%
10th Percentile £234 £257 £213
90th Percentile £638 £600 £588
UK median daily rate £450 £463 £400
% change year-on-year -2.70% +15.63% +14.29%
Number of hourly rates quoted 7 16 34
England median hourly rate £34.00 £24.00 £20.00
Median hourly rate % change year-on-year +41.67% +20.00% -
10th Percentile £30.70 £15.25 £16.00
90th Percentile £45.25 £44.25 £42.72
UK median hourly rate £34.00 £24.00 £20.00
% change year-on-year +41.67% +20.00% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 80,429 75,773 85,341
As % of all contract IT jobs advertised in England 86.27% 85.76% 85.04%
Number of daily rates quoted 53,516 49,967 56,950
England median daily rate £463 £450 £425
Median daily rate % change year-on-year +2.78% +5.88% +3.66%
10th Percentile £300 £281 £264
90th Percentile £638 £625 £606
UK median daily rate £450 £450 £425
% change year-on-year - +5.88% +6.25%
Number of hourly rates quoted 2,176 1,868 2,067
England median hourly rate £21.33 £24.00 £23.50
Median hourly rate % change year-on-year -11.15% +2.13% +9.05%
10th Percentile £11.18 £11.25 £11.69
90th Percentile £50.00 £50.00 £47.83
UK median hourly rate £21.00 £25.00 £23.50
% change year-on-year -16.00% +6.38% +9.05%

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in England.

Contractor daily rate trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Digital Marketing in England over the 6 months to 21 August 2018.

Contractor daily rate histogram for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in England.

Contractor hourly rate trend for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Digital Marketing in England over the 6 months to 21 August 2018.

Contractor hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 21 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -98 332 £475 - 118
South East -53 162 £325 -27.78% 65
East of England -16 129 £525 - 40
South West -53 112 £375 -11.76% 94
North of England -55 45 £469 +4.17% 69
Midlands -13 33 £425 +21.43% 39
North West -19 25 £540 +25.58% 46
East Midlands -6 17 £370 +5.71% 13
West Midlands -27 16 £438 +45.83% 26
North East +8 13 £350 -12.50% 4
Yorkshire -54 10 £275 -40.54% 19
Digital Marketing
UK

For the 6 months to 21 August 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Digital Marketing.

1 820 (100.00%) Marketing
2 461 (56.22%) Finance
3 427 (52.07%) Business Intelligence
4 415 (50.61%) Telecoms
5 414 (50.49%) Programme Management
5 414 (50.49%) SAP
6 411 (50.12%) Electronics
6 411 (50.12%) Manufacturing
7 316 (38.54%) Agile Software Development
8 143 (17.44%) Analytics
9 119 (14.51%) Greenfield Project
10 114 (13.90%) Web Services
11 112 (13.66%) Java
12 111 (13.54%) TDD
13 109 (13.29%) HTML
14 104 (12.68%) JavaScript
15 103 (12.56%) SOAP
15 103 (12.56%) Security Cleared
16 101 (12.32%) SOA
17 97 (11.83%) E-Commerce
17 97 (11.83%) Scrum
18 89 (10.85%) Oracle
18 89 (10.85%) User Experience
19 87 (10.61%) Analytical Skills
20 86 (10.49%) DevOps
20 86 (10.49%) CRM
21 85 (10.37%) RESTful
22 84 (10.24%) Adobe
23 83 (10.12%) CSS
23 83 (10.12%) JSON

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 62 (7.56%) CMS
2 57 (6.95%) Mule
3 54 (6.59%) Oracle Service Bus
3 54 (6.59%) Oracle SOA Suite
4 27 (3.29%) WordPress
5 19 (2.32%) Adobe Experience Manager
6 15 (1.83%) Elasticsearch
7 14 (1.71%) Drupal
8 10 (1.22%) Sitecore CMS
9 9 (1.10%) Confluence
9 9 (1.10%) SAS
10 8 (0.98%) Apache
11 7 (0.85%) Apache Spark
11 7 (0.85%) Umbraco
12 6 (0.73%) SharePoint
13 3 (0.37%) EPiServer
13 3 (0.37%) Joomla!
13 3 (0.37%) MS Exchange
13 3 (0.37%) nginx
14 2 (0.24%) BizTalk Server
Applications
1 26 (3.17%) Photoshop
2 20 (2.44%) Microsoft Office
3 18 (2.20%) Microsoft Excel
4 17 (2.07%) Adobe Illustrator
4 17 (2.07%) Microsoft PowerPoint
5 15 (1.83%) Adobe Creative Suite
6 11 (1.34%) InDesign
7 5 (0.61%) Microsoft Project
8 3 (0.37%) MS Visio
9 2 (0.24%) Acrobat
9 2 (0.24%) InVision
10 1 (0.12%) Adobe After Effects
10 1 (0.12%) Spreadsheet
10 1 (0.12%) SPSS
10 1 (0.12%) Stata
10 1 (0.12%) UserZoom
Business Applications
1 22 (2.68%) Dynamics CRM
2 14 (1.71%) Eloqua
3 9 (1.10%) Adobe Campaign
4 4 (0.49%) Magento
5 2 (0.24%) Oracle EBS
5 2 (0.24%) Payment Gateway
5 2 (0.24%) Shopify
Cloud Services
1 77 (9.39%) Amazon AWS
2 53 (6.46%) Google Analytics
3 22 (2.68%) Adobe Analytics
3 22 (2.68%) Microsoft Azure
4 15 (1.83%) Amazon EC2
5 14 (1.71%) Amazon ELB
5 14 (1.71%) Cloud Computing
6 12 (1.46%) Amazon S3
6 12 (1.46%) GitHub
6 12 (1.46%) Office 365
7 10 (1.22%) Google Cloud Platform
8 9 (1.10%) SaaS
9 8 (0.98%) Google Tag Manager
10 7 (0.85%) Dynamics 365
11 6 (0.73%) AdWords
11 6 (0.73%) PaaS
12 4 (0.49%) Azure Active Directory
12 4 (0.49%) BlueKai
12 4 (0.49%) Google App Engine
12 4 (0.49%) Serverless
Communications & Networking
1 21 (2.56%) Internet
2 13 (1.59%) Firewall
3 9 (1.10%) DNS
3 9 (1.10%) TCP/IP
4 6 (0.73%) SSL
5 5 (0.61%) SMS
6 4 (0.49%) HTTP
6 4 (0.49%) SMTP
7 3 (0.37%) DKIM
7 3 (0.37%) DMARC
7 3 (0.37%) FTP
7 3 (0.37%) GoToMeeting
8 2 (0.24%) Intranet
8 2 (0.24%) IPv6
8 2 (0.24%) Skype
8 2 (0.24%) VPN
8 2 (0.24%) WAN
8 2 (0.24%) WebEx
8 2 (0.24%) Wireless
8 2 (0.24%) WLAN
Database & Business Intelligence
1 43 (5.24%) MySQL
2 41 (5.00%) SQL Server
3 25 (3.05%) Big Data
4 17 (2.07%) Data Warehouse
4 17 (2.07%) MongoDB
5 15 (1.83%) Power BI
5 15 (1.83%) SQL Server Integration Services
6 14 (1.71%) Relational Database
7 13 (1.59%) Hadoop
7 13 (1.59%) Oracle Database
7 13 (1.59%) PostgreSQL
8 10 (1.22%) SQL Server 2008
9 9 (1.10%) InfluxDB
10 6 (0.73%) Apache Hive
10 6 (0.73%) SQL Server Reporting Services
11 5 (0.61%) SQL Server 2012
11 5 (0.61%) SQL Server 2014
12 4 (0.49%) SQL Server Analysis Services
12 4 (0.49%) Sqoop
13 3 (0.37%) RDBMS
Development Applications
1 46 (5.61%) Git (software)
2 43 (5.24%) Maven
3 35 (4.27%) Jenkins
4 29 (3.54%) JIRA
5 18 (2.20%) Sonatype Nexus
6 17 (2.07%) Artifactory
7 13 (1.59%) SoapUI
8 9 (1.10%) Bitbucket
9 8 (0.98%) GitLab
9 8 (0.98%) Team Foundation Server
10 7 (0.85%) Grunt
10 7 (0.85%) gulp
11 6 (0.73%) Subversion
12 5 (0.61%) Dreamweaver
12 5 (0.61%) TeamCity
12 5 (0.61%) Visual Studio Team System
13 4 (0.49%) Axure RP
13 4 (0.49%) PyCharm
13 4 (0.49%) Selenium
13 4 (0.49%) Visual Website Optimizer
General
1 820 (100.00%) Marketing
2 461 (56.22%) Finance
3 415 (50.61%) Telecoms
4 411 (50.12%) Electronics
4 411 (50.12%) Manufacturing
5 43 (5.24%) Publishing
6 39 (4.76%) Retail
7 27 (3.29%) Advertising
8 21 (2.56%) Banking
9 15 (1.83%) Legal
10 8 (0.98%) Pharmaceutical
11 7 (0.85%) Back Office
11 7 (0.85%) Law
11 7 (0.85%) Military
12 6 (0.73%) French Language
13 5 (0.61%) Brand Awareness
13 5 (0.61%) Multimedia
14 4 (0.49%) German Language
14 4 (0.49%) Private Banking
15 3 (0.37%) Investment Banking
Job Titles
1 180 (21.95%) Developer
2 115 (14.02%) Analyst
3 53 (6.46%) DevOps Engineer
4 51 (6.22%) Senior Developer
5 47 (5.73%) Business Analyst
5 47 (5.73%) Marketing Manager
6 44 (5.37%) Project Manager
7 43 (5.24%) Integration Developer
8 38 (4.63%) Architect
9 35 (4.27%) Digital Analyst
10 34 (4.15%) Designer
11 30 (3.66%) Consultant
12 27 (3.29%) Digital Marketing Manager
12 27 (3.29%) Java Developer
12 27 (3.29%) PHP Developer
13 26 (3.17%) SOA Developer
14 24 (2.93%) Marketing Analyst
15 22 (2.68%) AWS Engineer
16 21 (2.56%) Front End Developer (Client-Side Developer)
17 20 (2.44%) Web Analyst
Libraries, Frameworks & Software Standards
1 114 (13.90%) Web Services
2 109 (13.29%) HTML
3 103 (12.56%) SOAP
4 85 (10.37%) RESTful
5 83 (10.12%) CSS
5 83 (10.12%) JSON
6 82 (10.00%) Middleware
7 72 (8.78%) XML
8 58 (7.07%) Apache Camel
9 49 (5.98%) HTML5
10 47 (5.73%) .NET
11 41 (5.00%) XSLT
12 39 (4.76%) jQuery
13 35 (4.27%) CSS3
14 34 (4.15%) REST
14 34 (4.15%) Swagger
14 34 (4.15%) WireMock
15 28 (3.41%) AngularJS
16 20 (2.44%) ASP.NET
17 19 (2.32%) Elastic Stack
Miscellaneous
1 119 (14.51%) Greenfield Project
2 89 (10.85%) User Experience
3 87 (10.61%) Analytical Skills
4 72 (8.78%) Social Media
5 24 (2.93%) NHS
6 22 (2.68%) Mobile App
7 17 (2.07%) Blog
8 16 (1.95%) Computer Science
9 15 (1.83%) Virtual Team
10 12 (1.46%) Graphic Design
11 11 (1.34%) Linux Command Line
12 10 (1.22%) Digital Media
12 10 (1.22%) Management Information System
13 9 (1.10%) Enterprise Software
14 8 (0.98%) Algorithms
14 8 (0.98%) Public Cloud
15 7 (0.85%) PMI
16 6 (0.73%) Self-Motivation
17 5 (0.61%) Data Centre
18 4 (0.49%) Analytical Mindset
Operating Systems
1 47 (5.73%) Linux
2 37 (4.51%) Windows
3 15 (1.83%) Windows Server
4 12 (1.46%) Red Hat Enterprise Linux
5 10 (1.22%) Windows 7
6 9 (1.10%) Apple iOS
7 8 (0.98%) Unix
8 7 (0.85%) CentOS
8 7 (0.85%) Windows 10
9 5 (0.61%) Windows Server 2012
10 4 (0.49%) Mac OS X
10 4 (0.49%) Solaris
10 4 (0.49%) Windows XP
11 2 (0.24%) Android
11 2 (0.24%) Ubuntu
11 2 (0.24%) Windows Mobile
12 1 (0.12%) Windows 2000 Server
12 1 (0.12%) Windows 8
12 1 (0.12%) Windows Server 2003
12 1 (0.12%) Windows Server 2008
Processes & Methodologies
1 427 (52.07%) Business Intelligence
2 414 (50.49%) Programme Management
3 316 (38.54%) Agile Software Development
4 143 (17.44%) Analytics
5 111 (13.54%) TDD
6 101 (12.32%) SOA
7 97 (11.83%) E-Commerce
7 97 (11.83%) Scrum
8 86 (10.49%) CRM
8 86 (10.49%) DevOps
9 73 (8.90%) SEO
10 60 (7.32%) Stakeholder Management
11 58 (7.07%) Project Management
12 54 (6.59%) Content Management
13 46 (5.61%) Marketing Strategy
14 43 (5.24%) Pay per click
14 43 (5.24%) Problem-Solving
15 41 (5.00%) Continuous Improvement
16 40 (4.88%) Configuration Management
17 37 (4.51%) Business Analysis
Programming Languages
1 112 (13.66%) Java
2 104 (12.68%) JavaScript
3 74 (9.02%) SQL
4 49 (5.98%) C#
5 44 (5.37%) Python
6 42 (5.12%) PHP
7 38 (4.63%) XPath
8 36 (4.39%) Java 8
9 23 (2.80%) Ruby
10 20 (2.44%) T-SQL
11 15 (1.83%) Perl
11 15 (1.83%) PowerShell
12 14 (1.71%) Bash Shell
13 12 (1.46%) Groovy
14 9 (1.10%) Go
14 9 (1.10%) Java 9
15 6 (0.73%) Apple Swift
15 6 (0.73%) VBScript
16 5 (0.61%) TypeScript
17 4 (0.49%) R
Qualifications
1 103 (12.56%) Security Cleared
2 77 (9.39%) SC Cleared
3 41 (5.00%) Degree
4 14 (1.71%) DV Cleared
5 13 (1.59%) Master's Degree
6 10 (1.22%) MBA
6 10 (1.22%) Microsoft Certification
7 7 (0.85%) BC Cleared
7 7 (0.85%) PMI Certification
7 7 (0.85%) PMP
8 4 (0.49%) Computer Science Degree
8 4 (0.49%) CTC Cleared
8 4 (0.49%) MCDST
8 4 (0.49%) MCP
8 4 (0.49%) PRINCE2 Certification
9 2 (0.24%) CCA
9 2 (0.24%) DBS Check
9 2 (0.24%) MCSE
9 2 (0.24%) Oracle Certification
10 1 (0.12%) CESG Certified Professional
Quality Assurance & Compliance
1 41 (5.00%) QA
2 27 (3.29%) GDPR
3 9 (1.10%) Data Quality
4 7 (0.85%) PMO
5 6 (0.73%) JSP 440
6 5 (0.61%) HL7
7 4 (0.49%) GCP
8 3 (0.37%) Actionable Recommendations
8 3 (0.37%) ISO/IEC 27001
8 3 (0.37%) PCI DSS
9 2 (0.24%) HMG Security Policy Framework
9 2 (0.24%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 1 (0.12%) ISO 9001
10 1 (0.12%) RMADS
10 1 (0.12%) WAI
System Software
1 17 (2.07%) Docker
2 13 (1.59%) Active Directory
3 5 (0.61%) HDFS
3 5 (0.61%) XenApp
4 4 (0.49%) etcd
4 4 (0.49%) flannel
4 4 (0.49%) Virtual Machines
4 4 (0.49%) XenDesktop
5 3 (0.37%) VMware Infrastructure
6 2 (0.24%) Hyper-V
6 2 (0.24%) Postfix
6 2 (0.24%) Varnish
7 1 (0.12%) Apache ZooKeeper
7 1 (0.12%) VirtualBox
7 1 (0.12%) VMware ESXi
Systems Management
1 42 (5.12%) Terraform
2 41 (5.00%) Ansible
3 36 (4.39%) Puppet
4 18 (2.20%) Kubernetes
5 13 (1.59%) Kibana
6 12 (1.46%) Nagios
6 12 (1.46%) Uchiwa
6 12 (1.46%) ZABBIX
7 11 (1.34%) Pingdom
8 10 (1.22%) logstash
9 9 (1.10%) Opscode Chef
10 8 (0.98%) SCCM
11 5 (0.61%) Microsoft Intune
12 4 (0.49%) Oozie
13 3 (0.37%) HAProxy
13 3 (0.37%) rkt
13 3 (0.37%) WSUS
14 2 (0.24%) Cisco UCCX
14 2 (0.24%) Forum Sentry
14 2 (0.24%) Salt
Vendors
1 414 (50.49%) SAP
2 89 (10.85%) Oracle
3 84 (10.24%) Adobe
4 81 (9.88%) Microsoft
5 76 (9.27%) Google
6 56 (6.83%) WSO2
7 26 (3.17%) Twitter
8 21 (2.56%) Facebook
9 16 (1.95%) Tableau
10 15 (1.83%) hybris
10 15 (1.83%) Sitecore
11 13 (1.59%) Salesforce.com
12 11 (1.34%) PagerDuty
13 9 (1.10%) Atlassian
13 9 (1.10%) New Relic
14 8 (0.98%) Talend
15 7 (0.85%) Informatica
15 7 (0.85%) Optimizely
15 7 (0.85%) Siebel
16 6 (0.73%) Hotjar