Digital Marketing Contract Job Trends in England

Digital Marketing
UK > England

The table below provides summary statistics and contractor rates for jobs advertised in England requiring Digital Marketing skills. It covers contract job vacancies from the 6 months leading up to 23 October 2025, with comparisons to the same periods in the previous two years.

6 months to
23 Oct 2025
Same period 2024 Same period 2023
Rank 303 190 273
Rank change year-on-year -113 +83 +61
Contract jobs citing Digital Marketing 237 400 351
As % of all contract jobs in England 0.83% 1.26% 0.87%
As % of the Processes & Methodologies category 0.92% 1.46% 0.97%
Number of daily rates quoted 133 220 268
10th Percentile £154 £243 £205
25th Percentile £170 £356 £363
Median daily rate (50th Percentile) £413 £535 £525
Median % change year-on-year -22.90% +1.90% -
75th Percentile £573 £688 £675
90th Percentile £675 £775 £738
UK median daily rate £388 £525 £531
% change year-on-year -26.19% -1.18% +1.19%
Number of hourly rates quoted 32 10 13
10th Percentile £16.53 £16.74 -
25th Percentile £19.21 £24.88 £17.00
Median hourly rate £24.00 £30.50 £27.50
Median % change year-on-year -21.31% +10.91% -36.05%
75th Percentile £47.50 £32.75 £38.75
90th Percentile £64.43 £83.50 £53.60
UK median hourly rate £24.00 £28.00 £28.75
% change year-on-year -14.29% -2.61% -33.14%

All Process and Methodology Skills
England

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 25,821 27,413 36,020
As % of all contract IT jobs advertised in England 90.85% 86.61% 88.87%
Number of daily rates quoted 16,389 16,699 24,871
10th Percentile £298 £313 £313
25th Percentile £405 £419 £425
Median daily rate (50th Percentile) £510 £525 £550
Median % change year-on-year -2.86% -4.55% -
75th Percentile £625 £638 £650
90th Percentile £725 £750 £750
UK median daily rate £500 £525 £538
% change year-on-year -4.76% -2.33% -2.27%
Number of hourly rates quoted 1,637 1,053 1,464
10th Percentile £14.50 £15.01 £14.25
25th Percentile £17.69 £20.30 £19.06
Median hourly rate £25.15 £41.16 £44.50
Median % change year-on-year -38.89% -7.52% +27.14%
75th Percentile £44.75 £66.50 £65.00
90th Percentile £67.25 £74.00 £77.50
UK median hourly rate £25.08 £38.75 £43.17
% change year-on-year -35.29% -10.23% +28.85%

Digital Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Digital Marketing relative to all contract IT jobs advertised in England.

Digital Marketing job vacancy trend in England

Digital Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Digital Marketing.

Contractor daily rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Digital Marketing in England over the 6 months to 23 October 2025.

Daily rate histogram for Digital Marketing in England

Digital Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing.

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Digital Marketing in England over the 6 months to 23 October 2025.

Hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 23 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -27 101 £350 -26.93% 173
South West -8 52 £600 +5.73% 33
South East -69 25 £275 -56.00% 137
North of England -20 23 £175 -66.67% 72
Midlands -39 12 £158 -64.92% 40
East of England -8 11 £178 -53.44% 23
North West -21 10 £175 -66.67% 36
Yorkshire - 8 £565 - 29
East Midlands -4 7 £158 -10.00% 20
West Midlands -30 5 £125 -72.57% 19
North East - 5 £175 - 8
Digital Marketing
UK

Digital Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 17 (7.17%) CMS
2 7 (2.95%) WordPress
3 4 (1.69%) Microsoft Exchange
3 4 (1.69%) Umbraco
4 3 (1.27%) Adobe Experience Manager
5 2 (0.84%) Apache
5 2 (0.84%) Apache Spark
5 2 (0.84%) Sitecore CMS
6 1 (0.42%) Drupal
6 1 (0.42%) Kentico
Applications
1 27 (11.39%) Microsoft Office
2 12 (5.06%) Microsoft Excel
3 4 (1.69%) Microsoft Project
3 4 (1.69%) Trello
4 3 (1.27%) Microsoft PowerPoint
4 3 (1.27%) Notion
5 2 (0.84%) Photoshop
5 2 (0.84%) Spreadsheet
Business Applications
1 5 (2.11%) Shopify
2 4 (1.69%) Dynamics CRM
3 2 (0.84%) Workfront
4 1 (0.42%) Eloqua
4 1 (0.42%) Primavera
Cloud Services
1 30 (12.66%) Microsoft 365
2 23 (9.70%) Azure
3 20 (8.44%) AWS
4 16 (6.75%) Google Analytics
5 12 (5.06%) GCP
6 7 (2.95%) Google Ads
7 6 (2.53%) Azure DevOps
7 6 (2.53%) Figma
8 5 (2.11%) Entra ID
8 5 (2.11%) Power Platform
8 5 (2.11%) SaaS
9 4 (1.69%) Asana
9 4 (1.69%) GitHub
9 4 (1.69%) GitHub Actions
9 4 (1.69%) Wix.com
10 3 (1.27%) Canva
10 3 (1.27%) ChatGPT
10 3 (1.27%) Contentsquare
10 3 (1.27%) Zapier
11 2 (0.84%) Facebook Ads
Communications & Networking
1 20 (8.44%) Wireless
2 7 (2.95%) DNS
3 4 (1.69%) HTTP
4 3 (1.27%) DHCP
4 3 (1.27%) Firewall
5 2 (0.84%) LAN
5 2 (0.84%) TCP/IP
5 2 (0.84%) Unified Communications
5 2 (0.84%) VPN
6 1 (0.42%) BGP
6 1 (0.42%) Junos
6 1 (0.42%) OSPF
6 1 (0.42%) PSTN
6 1 (0.42%) VLAN
6 1 (0.42%) VoIP
6 1 (0.42%) WAN
6 1 (0.42%) WebEx
Database & Business Intelligence
1 5 (2.11%) Metadata
2 4 (1.69%) Electronic Patient Records
2 4 (1.69%) Power BI
2 4 (1.69%) Tableau
3 3 (1.27%) Oracle Database
4 2 (0.84%) Looker
4 2 (0.84%) Oracle Database 12c
5 1 (0.42%) Data Lake
5 1 (0.42%) Data Mining
5 1 (0.42%) Data Warehouse
5 1 (0.42%) PostgreSQL
5 1 (0.42%) Qlik Sense
5 1 (0.42%) SQL Server
Development Applications
1 7 (2.95%) JIRA
2 6 (2.53%) Git
3 5 (2.11%) Jenkins
4 4 (1.69%) Browser DevTools
4 4 (1.69%) Clang
4 4 (1.69%) GCC
4 4 (1.69%) Vite
4 4 (1.69%) webpack
5 2 (0.84%) Mercurial
5 2 (0.84%) Subversion
6 1 (0.42%) Artifactory
6 1 (0.42%) GitLab
6 1 (0.42%) GoCD
6 1 (0.42%) LabVIEW
6 1 (0.42%) Postman
6 1 (0.42%) Rational DOORS
6 1 (0.42%) Rational Rhapsody
6 1 (0.42%) Sonatype Nexus
General
1 237 (100.00%) Marketing
2 168 (70.89%) Finance
3 153 (64.56%) Electronics
3 153 (64.56%) Manufacturing
3 153 (64.56%) Public Sector
3 153 (64.56%) Telecoms
4 94 (39.66%) Social Skills
5 34 (14.35%) Analytical Skills
6 11 (4.64%) Advertising
7 9 (3.80%) Brand Awareness
8 8 (3.38%) Italian Language
9 7 (2.95%) Documentation Skills
9 7 (2.95%) Organisational Skills
9 7 (2.95%) Retail
10 5 (2.11%) Presentation Skills
11 4 (1.69%) Automotive
11 4 (1.69%) Banking
11 4 (1.69%) Publishing
12 3 (1.27%) Digital Health
12 3 (1.27%) Health Technology
Job Titles
1 36 (15.19%) IT Support
2 31 (13.08%) Desktop Support
3 28 (11.81%) 2nd Line Desktop Support
3 28 (11.81%) 2nd Line Support
4 25 (10.55%) SC Cleared Desktop Support
5 20 (8.44%) Senior
6 16 (6.75%) Lead
6 16 (6.75%) Marketing Manager
7 14 (5.91%) Analyst
7 14 (5.91%) Consultant
8 12 (5.06%) Project Manager
8 12 (5.06%) Senior Manager
8 12 (5.06%) Support Engineer
9 11 (4.64%) Architect
10 10 (4.22%) Coordinator
10 10 (4.22%) Developer
10 10 (4.22%) Security Consultant
10 10 (4.22%) Senior Marketing Manager
11 8 (3.38%) IT Engineer
11 8 (3.38%) Migration Engineer
Libraries, Frameworks & Software Standards
1 8 (3.38%) SailPoint
2 7 (2.95%) .NET
2 7 (2.95%) HTML
2 7 (2.95%) React
3 6 (2.53%) REST
4 5 (2.11%) .NET Core
4 5 (2.11%) CSS
5 4 (1.69%) AngularJS
5 4 (1.69%) GatsbyJS
5 4 (1.69%) HTML5
5 4 (1.69%) Jest
5 4 (1.69%) Next.js
5 4 (1.69%) Parceljs
5 4 (1.69%) React Native
5 4 (1.69%) Sass
5 4 (1.69%) Vue
6 2 (0.84%) Node.js
6 2 (0.84%) NumPy
6 2 (0.84%) Pandas
6 2 (0.84%) XML
Miscellaneous
1 22 (9.28%) Data Centre
2 13 (5.49%) Onboarding
3 12 (5.06%) Product Ownership
3 12 (5.06%) Web Conferencing
4 8 (3.38%) Blog
4 8 (3.38%) Marketing Technology
4 8 (3.38%) Social Media
5 7 (2.95%) CMDB
5 7 (2.95%) NHS
6 5 (2.11%) Analytical Mindset
6 5 (2.11%) Cyber Defence
6 5 (2.11%) Self-Motivation
7 4 (1.69%) Algorithms
7 4 (1.69%) Cyber Threat
7 4 (1.69%) Mobile App
8 3 (1.27%) Digital Media
8 3 (1.27%) Distributed Systems
8 3 (1.27%) Management Information System
8 3 (1.27%) Midjourney
8 3 (1.27%) PMI
Operating Systems
1 21 (8.86%) Mac OS
1 21 (8.86%) Windows
2 20 (8.44%) Android
3 10 (4.22%) Linux
4 7 (2.95%) Windows 10
5 3 (1.27%) Windows Server
6 2 (0.84%) Mac OS X
6 2 (0.84%) Unix
6 2 (0.84%) Windows 8
6 2 (0.84%) Windows XP
7 1 (0.42%) Apple iOS
Processes & Methodologies
1 157 (66.24%) Business Intelligence
2 154 (64.98%) Programme Management
3 40 (16.88%) Problem-Solving
4 36 (15.19%) Stakeholder Management
5 34 (14.35%) Analytics
6 31 (13.08%) Agile
7 28 (11.81%) CRM
8 24 (10.13%) Marketing Strategy
9 22 (9.28%) Migration
9 22 (9.28%) Project Management
9 22 (9.28%) Stakeholder Engagement
10 21 (8.86%) User Experience
11 19 (8.02%) SEO
12 17 (7.17%) Marketing Automation
13 16 (6.75%) CI/CD
13 16 (6.75%) Workflow
14 15 (6.33%) AI
14 15 (6.33%) Risk Management
14 15 (6.33%) Service Management
14 15 (6.33%) Workflow Management
Programming Languages
1 16 (6.75%) PowerShell
2 13 (5.49%) SQL
3 11 (4.64%) Python
4 8 (3.38%) C++
4 8 (3.38%) Java
5 7 (2.95%) C#
6 6 (2.53%) C
7 5 (2.11%) TypeScript
8 4 (1.69%) Bash
8 4 (1.69%) JavaScript
9 3 (1.27%) BeanShell
9 3 (1.27%) PL/SQL
10 2 (0.84%) Go
10 2 (0.84%) PHP
10 2 (0.84%) SystemVerilog
11 1 (0.42%) MATLAB
11 1 (0.42%) R
11 1 (0.42%) Tcl
Qualifications
1 101 (42.62%) Security Cleared
2 91 (38.40%) SC Cleared
3 23 (9.70%) DV Cleared
4 13 (5.49%) Degree
5 12 (5.06%) CISSP
6 9 (3.80%) CESG Certified Professional
7 6 (2.53%) CISM
8 5 (2.11%) ISO 27001 Lead Auditor
9 4 (1.69%) CLAS
9 4 (1.69%) Master's Degree
10 3 (1.27%) PMI Certification
11 2 (0.84%) CCNA
11 2 (0.84%) CCNP
11 2 (0.84%) Cisco Certification
11 2 (0.84%) CompTIA Security+
11 2 (0.84%) OCP
11 2 (0.84%) Oracle Certification
11 2 (0.84%) PhD
12 1 (0.42%) ITIL Certification
12 1 (0.42%) Microsoft Certification
Quality Assurance & Compliance
1 20 (8.44%) Accessibility
2 12 (5.06%) ISO/IEC 27001
3 9 (3.80%) RMADS
4 8 (3.38%) Data Quality
4 8 (3.38%) NCSC
5 7 (2.95%) GDPR
5 7 (2.95%) JSP 440
6 6 (2.53%) PMO
6 6 (2.53%) QA
7 5 (2.11%) NIST
8 4 (1.69%) SLA
8 4 (1.69%) WCAG
9 2 (0.84%) Def Stans
9 2 (0.84%) IEC 61508
9 2 (0.84%) ISO 26262
9 2 (0.84%) Sarbanes-Oxley
10 1 (0.42%) California Consumer Privacy Act
10 1 (0.42%) Cyber Essentials
10 1 (0.42%) Cyber Essentials PLUS
10 1 (0.42%) IEC 62304
System Software
1 13 (5.49%) Active Directory
2 5 (2.11%) Docker
3 3 (1.27%) vSphere
4 2 (0.84%) Firmware
4 2 (0.84%) Oracle RAC
4 2 (0.84%) VMware ESXi
4 2 (0.84%) VMware Infrastructure
4 2 (0.84%) XenApp
5 1 (0.42%) Hyper-V
Systems Management
1 7 (2.95%) Terraform
2 3 (1.27%) Ansible
2 3 (1.27%) Data Guard
2 3 (1.27%) Oracle Enterprise Manager
2 3 (1.27%) Oracle RMAN
3 2 (0.84%) McAfee ePO
3 2 (0.84%) Norton AntiVirus
3 2 (0.84%) Puppet
3 2 (0.84%) Single Sign-On
3 2 (0.84%) vCenter Server
4 1 (0.42%) FreeIPA
4 1 (0.42%) Kubernetes
4 1 (0.42%) SCCM
4 1 (0.42%) SCOM
4 1 (0.42%) Systems Management Server (SMS)
4 1 (0.42%) vRealize
Vendors
1 153 (64.56%) SAP
2 31 (13.08%) Microsoft
3 28 (11.81%) Cisco
3 28 (11.81%) Google
4 22 (9.28%) Dell
4 22 (9.28%) HP
5 21 (8.86%) Apple
6 15 (6.33%) Salesforce
7 14 (5.91%) Adobe
8 8 (3.38%) ServiceNow
9 6 (2.53%) VMware
10 5 (2.11%) Facebook
10 5 (2.11%) Remedy
11 4 (1.69%) Amplitude
11 4 (1.69%) HubSpot
12 3 (1.27%) Citrix
12 3 (1.27%) Computacenter
12 3 (1.27%) Hotjar
12 3 (1.27%) Oracle
12 3 (1.27%) YouTube