Digital Marketing Contract Job Trends in England

Digital Marketing
UK > England

The table below provides summary statistics and contractor rates for jobs advertised in England requiring Digital Marketing skills. It covers vacancies from the 6 months leading up to 17 September 2025, with comparisons to the same periods in the previous two years.

6 months to
17 Sep 2025
Same period 2024 Same period 2023
Rank 281 227 294
Rank change year-on-year -54 +67 +53
Contract jobs citing Digital Marketing 232 355 338
As % of all contract jobs advertised in England 0.84% 1.09% 0.80%
As % of the Processes & Methodologies category 0.92% 1.26% 0.90%
Number of daily rates quoted 120 189 266
10th Percentile £154 £235 £205
25th Percentile £271 £313 £324
Median daily rate (50th Percentile) £478 £550 £525
Median % change year-on-year -13.18% +4.76% -
75th Percentile £575 £688 £669
90th Percentile £688 £788 £738
UK median daily rate £450 £525 £525
% change year-on-year -14.29% - -
Number of hourly rates quoted 21 17 9
10th Percentile £15.50 £12.75 £16.41
25th Percentile £20.15 £15.73 £17.00
Median hourly rate £28.55 £30.00 £30.00
Median % change year-on-year -4.83% - -26.83%
75th Percentile £47.50 £57.50 £50.00
90th Percentile £77.50 £72.61 £57.35
UK median hourly rate £30.53 £27.50 £30.00
% change year-on-year +11.00% -8.33% -26.83%

All Process and Methodology Skills
England

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 25,234 28,138 37,658
As % of all contract IT jobs advertised in England 90.88% 86.06% 89.19%
Number of daily rates quoted 16,038 17,541 26,048
10th Percentile £300 £313 £319
25th Percentile £405 £423 £431
Median daily rate (50th Percentile) £510 £525 £550
Median % change year-on-year -2.86% -4.55% -
75th Percentile £625 £645 £656
90th Percentile £738 £750 £750
UK median daily rate £500 £525 £540
% change year-on-year -4.76% -2.78% -1.82%
Number of hourly rates quoted 1,497 1,306 1,424
10th Percentile £14.38 £14.92 £14.25
25th Percentile £17.87 £20.00 £19.00
Median hourly rate £25.15 £43.00 £43.79
Median % change year-on-year -41.51% -1.81% +51.01%
75th Percentile £49.75 £66.50 £65.00
90th Percentile £68.00 £75.00 £77.50
UK median hourly rate £25.15 £43.00 £42.50
% change year-on-year -41.51% +1.18% +47.01%

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Digital Marketing.

Contractor daily rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Digital Marketing in England over the 6 months to 17 September 2025.

Daily rate histogram for Digital Marketing in England

Digital Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing.

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Digital Marketing in England over the 6 months to 17 September 2025.

Hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 17 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +12 113 £425 -13.92% 166
South West +4 48 £575 -8.00% 28
North of England +4 24 £530 +6.00% 68
South East -48 21 £259 -58.60% 118
North West -9 14 £530 +6.00% 33
Yorkshire - 8 £565 - 32
East of England 0 7 £178 -43.20% 26
West Midlands -27 4 £125 -72.57% 19
Midlands -35 4 £125 -72.16% 33
North East - 2 - - 3
Digital Marketing
UK

Digital Marketing
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (6.90%) CMS
2 6 (2.59%) WordPress
3 5 (2.16%) Adobe Experience Manager
4 4 (1.72%) Microsoft Exchange
4 4 (1.72%) Umbraco
5 2 (0.86%) Sitecore CMS
6 1 (0.43%) Kentico
6 1 (0.43%) SAS
Applications
1 7 (3.02%) Microsoft Office
2 6 (2.59%) Microsoft Excel
3 4 (1.72%) Microsoft Project
3 4 (1.72%) Photoshop
3 4 (1.72%) Trello
4 3 (1.29%) Microsoft PowerPoint
5 2 (0.86%) Adobe After Effects
5 2 (0.86%) Adobe Illustrator
6 1 (0.43%) Adobe Premiere
6 1 (0.43%) CINEMA 4D
6 1 (0.43%) InVision
6 1 (0.43%) Simulink
6 1 (0.43%) Sketch
Business Applications
1 5 (2.16%) Shopify
2 4 (1.72%) Dynamics CRM
3 2 (0.86%) Workfront
4 1 (0.43%) Eloqua
4 1 (0.43%) Primavera
Cloud Services
1 21 (9.05%) Azure
2 20 (8.62%) AWS
3 14 (6.03%) Google Analytics
4 11 (4.74%) GCP
4 11 (4.74%) Microsoft 365
5 9 (3.88%) SaaS
6 8 (3.45%) Google Ads
7 7 (3.02%) Figma
7 7 (3.02%) Power Platform
8 6 (2.59%) Azure DevOps
9 5 (2.16%) Adobe Analytics
9 5 (2.16%) GitHub
9 5 (2.16%) GitHub Actions
10 4 (1.72%) Asana
10 4 (1.72%) Contentsquare
10 4 (1.72%) Entra ID
10 4 (1.72%) Wix.com
11 2 (0.86%) Dynamics 365
11 2 (0.86%) Facebook Ads
11 2 (0.86%) WhatsApp
Communications & Networking
1 9 (3.88%) DNS
2 5 (2.16%) HTTP
3 3 (1.29%) DHCP
3 3 (1.29%) Firewall
3 3 (1.29%) TCP/IP
4 2 (0.86%) VPN
5 1 (0.43%) LAN
5 1 (0.43%) PSTN
5 1 (0.43%) SMS
5 1 (0.43%) VLAN
5 1 (0.43%) VoIP
5 1 (0.43%) WAN
5 1 (0.43%) WebEx
Database & Business Intelligence
1 21 (9.05%) Relational Database
2 20 (8.62%) PostgreSQL
3 7 (3.02%) Tableau
4 6 (2.59%) Metadata
4 6 (2.59%) Power BI
5 3 (1.29%) Oracle Database
6 2 (0.86%) Data Warehouse
6 2 (0.86%) Electronic Patient Records
6 2 (0.86%) Looker
6 2 (0.86%) Oracle Database 12c
6 2 (0.86%) Qlik Sense
6 2 (0.86%) Tableau Desktop
7 1 (0.43%) Data Lake
7 1 (0.43%) SQL Server
Development Applications
1 26 (11.21%) Jenkins
2 19 (8.19%) Gradle
2 19 (8.19%) JUnit
2 19 (8.19%) Liquibase
2 19 (8.19%) Mockito
3 11 (4.74%) GitLab
4 7 (3.02%) Git
4 7 (3.02%) JIRA
5 5 (2.16%) Browser DevTools
5 5 (2.16%) Vite
5 5 (2.16%) webpack
6 4 (1.72%) Clang
6 4 (1.72%) GCC
7 2 (0.86%) Mercurial
7 2 (0.86%) Subversion
8 1 (0.43%) Artifactory
8 1 (0.43%) Axure RP
8 1 (0.43%) LabVIEW
8 1 (0.43%) Rational DOORS
8 1 (0.43%) Rational Rhapsody
General
1 232 (100.00%) Marketing
2 154 (66.38%) Finance
3 140 (60.34%) Public Sector
4 137 (59.05%) Electronics
4 137 (59.05%) Manufacturing
4 137 (59.05%) Telecoms
5 97 (41.81%) Social Skills
6 36 (15.52%) Analytical Skills
7 15 (6.47%) Advertising
8 11 (4.74%) Brand Awareness
9 9 (3.88%) Retail
10 6 (2.59%) Presentation Skills
11 5 (2.16%) Documentation Skills
11 5 (2.16%) Organisational Skills
12 4 (1.72%) Automotive
12 4 (1.72%) Banking
12 4 (1.72%) Influencing Skills
12 4 (1.72%) Italian Language
13 3 (1.29%) Publishing
14 2 (0.86%) Legal
Job Titles
1 19 (8.19%) Developer
1 19 (8.19%) Lead
2 18 (7.76%) Senior
3 14 (6.03%) Architect
3 14 (6.03%) Consultant
3 14 (6.03%) Marketing Manager
4 12 (5.17%) Project Manager
5 11 (4.74%) Analyst
5 11 (4.74%) Desktop Support
5 11 (4.74%) Security Consultant
6 10 (4.31%) IT Support
6 10 (4.31%) Java Engineer
6 10 (4.31%) Java Software Engineer
6 10 (4.31%) SC Cleared Software Engineer
6 10 (4.31%) Software Engineer
7 9 (3.88%) Java Developer
7 9 (3.88%) Kafka Developer
7 9 (3.88%) React Developer
7 9 (3.88%) SC Cleared Java Developer
8 8 (3.45%) Account Manager
Libraries, Frameworks & Software Standards
1 28 (12.07%) React
2 19 (8.19%) Kafka
2 19 (8.19%) OpenAPI
2 19 (8.19%) Spring
2 19 (8.19%) Spring Boot
2 19 (8.19%) Swagger
3 11 (4.74%) HTML
4 9 (3.88%) CSS
5 8 (3.45%) .NET
6 6 (2.59%) AngularJS
6 6 (2.59%) SailPoint
7 5 (2.16%) .NET Core
7 5 (2.16%) GatsbyJS
7 5 (2.16%) HTML5
7 5 (2.16%) Jest
7 5 (2.16%) Next.js
7 5 (2.16%) Parceljs
7 5 (2.16%) React Native
7 5 (2.16%) Sass
7 5 (2.16%) Vue
Miscellaneous
1 16 (6.90%) Marketing Technology
2 13 (5.60%) Product Ownership
3 11 (4.74%) Onboarding
4 9 (3.88%) Blog
4 9 (3.88%) Social Media
5 7 (3.02%) Self-Motivation
6 5 (2.16%) CMDB
6 5 (2.16%) Management Information System
6 5 (2.16%) NHS
7 4 (1.72%) Cyber Defence
7 4 (1.72%) PMI
8 3 (1.29%) Algorithms
8 3 (1.29%) Analytical Mindset
8 3 (1.29%) Cyber Threat
8 3 (1.29%) Digital Media
8 3 (1.29%) Embedded Systems
8 3 (1.29%) FPGA
8 3 (1.29%) Legacy Systems
8 3 (1.29%) Verilog
8 3 (1.29%) VHDL
Operating Systems
1 23 (9.91%) Windows
2 12 (5.17%) Linux
3 6 (2.59%) Windows 10
4 3 (1.29%) Windows Server
5 2 (0.86%) Mac OS X
5 2 (0.86%) Unix
5 2 (0.86%) Windows 8
5 2 (0.86%) Windows XP
6 1 (0.43%) Apple iOS
6 1 (0.43%) Mac OS
Processes & Methodologies
1 145 (62.50%) Business Intelligence
2 138 (59.48%) Programme Management
3 53 (22.84%) Agile
4 42 (18.10%) Analytics
5 40 (17.24%) Problem-Solving
6 39 (16.81%) CI/CD
7 33 (14.22%) Project Management
8 32 (13.79%) Migration
9 31 (13.36%) DevOps
10 27 (11.64%) Marketing Strategy
10 27 (11.64%) Stakeholder Management
11 25 (10.78%) TDD
12 24 (10.34%) Containerisation
12 24 (10.34%) CRM
13 23 (9.91%) SEO
14 22 (9.48%) Software Engineering
14 22 (9.48%) Stakeholder Engagement
14 22 (9.48%) User Experience
15 20 (8.62%) E-Commerce
16 19 (8.19%) Microservices
Programming Languages
1 37 (15.95%) SQL
2 27 (11.64%) Java
3 25 (10.78%) TypeScript
4 16 (6.90%) PowerShell
5 14 (6.03%) Python
6 9 (3.88%) C++
6 9 (3.88%) JavaScript
7 8 (3.45%) C
7 8 (3.45%) C#
8 5 (2.16%) Bash
9 3 (1.29%) PL/SQL
9 3 (1.29%) SystemVerilog
10 2 (0.86%) Go
10 2 (0.86%) MATLAB
10 2 (0.86%) PHP
11 1 (0.43%) Assembly Language
11 1 (0.43%) BeanShell
11 1 (0.43%) Natural
11 1 (0.43%) R
11 1 (0.43%) Tcl
Qualifications
1 90 (38.79%) Security Cleared
2 78 (33.62%) SC Cleared
3 32 (13.79%) Degree
4 24 (10.34%) DV Cleared
5 11 (4.74%) CISSP
6 10 (4.31%) CESG Certified Professional
7 5 (2.16%) CISM
7 5 (2.16%) CLAS
7 5 (2.16%) ISO 27001 Lead Auditor
7 5 (2.16%) Master's Degree
8 4 (1.72%) PhD
8 4 (1.72%) PMI Certification
9 2 (0.86%) CCNA
9 2 (0.86%) CCNP
9 2 (0.86%) Cisco Certification
9 2 (0.86%) Computer Science Degree
9 2 (0.86%) OCP
9 2 (0.86%) Oracle Certification
10 1 (0.43%) Azure Certification
10 1 (0.43%) CompTIA Security+
Quality Assurance & Compliance
1 17 (7.33%) Accessibility
2 11 (4.74%) ISO/IEC 27001
3 10 (4.31%) RMADS
4 8 (3.45%) Data Quality
4 8 (3.45%) JSP 440
4 8 (3.45%) NCSC
5 6 (2.59%) QA
5 6 (2.59%) WCAG
6 5 (2.16%) NIST
7 3 (1.29%) Def Stans
7 3 (1.29%) GDPR
7 3 (1.29%) SLA
8 2 (0.86%) IEC 61508
8 2 (0.86%) ISO 26262
8 2 (0.86%) PMO
9 1 (0.43%) DICOM
9 1 (0.43%) DO-254
9 1 (0.43%) HL7
9 1 (0.43%) IEC 62304
9 1 (0.43%) ISO 9001
System Software
1 27 (11.64%) Docker
2 13 (5.60%) Active Directory
3 3 (1.29%) Firmware
3 3 (1.29%) VMware Infrastructure
3 3 (1.29%) vSphere
4 2 (0.86%) Oracle RAC
4 2 (0.86%) VMware ESXi
4 2 (0.86%) XenApp
5 1 (0.43%) Hyper-V
Systems Management
1 8 (3.45%) Terraform
2 4 (1.72%) Ansible
3 3 (1.29%) Data Guard
3 3 (1.29%) Kubernetes
3 3 (1.29%) Oracle Enterprise Manager
3 3 (1.29%) Oracle RMAN
3 3 (1.29%) Puppet
4 2 (0.86%) McAfee ePO
4 2 (0.86%) Norton AntiVirus
4 2 (0.86%) vCenter Server
5 1 (0.43%) FreeIPA
5 1 (0.43%) Prometheus
5 1 (0.43%) SCCM
5 1 (0.43%) SCOM
5 1 (0.43%) Single Sign-On
5 1 (0.43%) Systems Management Server (SMS)
5 1 (0.43%) vRealize
Vendors
1 137 (59.05%) SAP
2 28 (12.07%) Google
3 26 (11.21%) Microsoft
4 22 (9.48%) Adobe
5 14 (6.03%) Salesforce
6 8 (3.45%) Facebook
7 7 (3.02%) VMware
8 5 (2.16%) Amplitude
8 5 (2.16%) Remedy
9 4 (1.72%) Citrix
9 4 (1.72%) ServiceNow
10 3 (1.29%) Alteryx
10 3 (1.29%) Cisco
10 3 (1.29%) Oracle
11 2 (0.86%) Autodesk
11 2 (0.86%) Dell
11 2 (0.86%) HP
11 2 (0.86%) McAfee
11 2 (0.86%) Sophos
11 2 (0.86%) Symantec