Period
to 18 June 2021

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 June 2021 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK > England
6 months to
18 Jun 2021
Same period 2020 Same period 2019
Rank 189 277 307
Rank change year-on-year +88 +30 +9
Contract jobs citing Digital Marketing 679 344 718
As % of all contract jobs advertised in England 1.37% 0.90% 0.87%
As % of the Processes & Methodologies category 1.55% 1.04% 0.99%
Number of daily rates quoted 411 273 555
10th Percentile £300 £289 £213
25th Percentile £383 £413 £363
Median daily rate (50th Percentile) £500 £525 £500
Median % change year-on-year -4.76% +5.00% +11.11%
75th Percentile £638 £588 £578
90th Percentile £738 £658 £663
UK median daily rate £500 £525 £500
% change year-on-year -4.76% +5.00% +8.11%
Number of hourly rates quoted 9 6 7
10th Percentile £15.45 £17.68 £15.20
25th Percentile £26.25 £18.27 £17.53
Median hourly rate £32.00 £21.25 £32.00
Median % change year-on-year +50.59% -33.59% +2.40%
75th Percentile £47.25 £23.75 £39.13
90th Percentile £64.15 £24.03 £52.20
UK median hourly rate £32.00 £21.25 £32.00
% change year-on-year +50.59% -33.59% +2.40%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 43,764 33,035 72,697
As % of all contract IT jobs advertised in England 88.11% 86.30% 87.72%
Number of daily rates quoted 30,078 22,406 49,113
10th Percentile £313 £300 £306
25th Percentile £403 £400 £388
Median daily rate (50th Percentile) £500 £475 £475
Median % change year-on-year +5.26% - +2.70%
75th Percentile £600 £588 £575
90th Percentile £688 £675 £650
UK median daily rate £500 £475 £475
% change year-on-year +5.26% - +5.56%
Number of hourly rates quoted 1,307 878 1,841
10th Percentile £11.66 £12.50 £11.85
25th Percentile £15.04 £15.87 £14.60
Median hourly rate £24.27 £22.50 £22.84
Median % change year-on-year +7.87% -1.47% +8.74%
75th Percentile £46.50 £46.00 £45.00
90th Percentile £58.75 £55.00 £52.50
UK median hourly rate £25.00 £22.74 £22.75
% change year-on-year +9.96% -0.07% +13.75%

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Digital Marketing in England.

Daily rate trend for Digital Marketing in England

Digital Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Digital Marketing in England over the 6 months to 18 June 2021.

Daily rate histogram for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Digital Marketing in England.

Hourly rate trend for Digital Marketing in England

Digital Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Digital Marketing in England over the 6 months to 18 June 2021.

Hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 18 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +45 276 £525 - 49
South East +56 125 £463 +15.63% 24
South West +15 110 £500 -4.76% 31
North of England +35 49 £450 -14.29% 46
North West +28 43 £450 -14.29% 23
Midlands -3 18 £391 -17.63% 20
East Midlands +12 14 £336 +29.33% 7
East of England -1 12 £600 +14.29% 12
Yorkshire +8 4 £580 +55.70% 14
West Midlands -26 4 £725 +45.00% 12
North East +17 2 £438 -23.91% 9
Digital Marketing
UK

For the 6 months to 18 June 2021, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Digital Marketing.

1 679 (100.00%) Marketing
2 424 (62.44%) Finance
3 422 (62.15%) Business Intelligence
4 393 (57.88%) SAP
4 393 (57.88%) Public Sector
5 389 (57.29%) Telecoms
5 389 (57.29%) Manufacturing
5 389 (57.29%) Programme Management
6 388 (57.14%) Electronics
7 144 (21.21%) Analytics
8 135 (19.88%) Degree
9 134 (19.73%) Social Skills
10 119 (17.53%) Analytical Skills
11 117 (17.23%) Agile Software Development
12 105 (15.46%) Azure
13 89 (13.11%) Change Management
14 87 (12.81%) Python
15 85 (12.52%) SQL
15 85 (12.52%) Security Cleared
16 77 (11.34%) Time Management
16 77 (11.34%) Visualisation
16 77 (11.34%) Life Science
16 77 (11.34%) Data Analysis
16 77 (11.34%) Resource Allocation
17 76 (11.19%) Self-Motivation
18 74 (10.90%) Value Proposition
18 74 (10.90%) Co-Creation
18 74 (10.90%) Budgeting and Resource Allocation
19 71 (10.46%) DevOps
19 71 (10.46%) AWS

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (3.24%) CMS
2 17 (2.50%) Jupyter
3 14 (2.06%) SharePoint
3 14 (2.06%) WordPress
4 7 (1.03%) Adobe Experience Manager
4 7 (1.03%) Drupal
5 6 (0.88%) Apache
5 6 (0.88%) Confluence
6 5 (0.74%) Apache Spark
7 3 (0.44%) Elasticsearch
7 3 (0.44%) Sitecore CMS
8 2 (0.29%) Exchange Server 2013
8 2 (0.29%) Headless CMS
8 2 (0.29%) OpenStack
8 2 (0.29%) Skype for Business
9 1 (0.15%) MS Exchange
9 1 (0.15%) nginx
9 1 (0.15%) Tomcat
Applications
1 32 (4.71%) Microsoft Excel
2 29 (4.27%) Microsoft PowerPoint
3 10 (1.47%) Microsoft Office
3 10 (1.47%) Photoshop
4 9 (1.33%) InVision
5 8 (1.18%) Sketch
6 7 (1.03%) Adobe Creative Suite
7 3 (0.44%) Adobe Illustrator
7 3 (0.44%) Chatbot
8 2 (0.29%) Adobe XD
8 2 (0.29%) Figma
9 1 (0.15%) Microsoft Project
9 1 (0.15%) OmniGraffle
Business Applications
1 17 (2.50%) Sparx Enterprise Architect
2 14 (2.06%) Magento
3 8 (1.18%) Adobe Campaign
4 5 (0.74%) Oracle EBS
4 5 (0.74%) Workfront
5 4 (0.59%) Salesforce.com CRM
6 3 (0.44%) Dynamics CRM
6 3 (0.44%) Eloqua
6 3 (0.44%) iTrent
6 3 (0.44%) SDL Web 8
6 3 (0.44%) Sprinklr
7 2 (0.29%) Radian6
7 2 (0.29%) Social Studio
8 1 (0.15%) Cerner Millennium
8 1 (0.15%) Oracle Payroll
8 1 (0.15%) Remedy ITSM
8 1 (0.15%) Unit4 Business World
8 1 (0.15%) WebTrends
Cloud Services
1 105 (15.46%) Azure
2 71 (10.46%) AWS
3 46 (6.77%) IaaS
4 36 (5.30%) Microsoft 365
5 33 (4.86%) PaaS
5 33 (4.86%) SaaS
6 27 (3.98%) Power Platform
7 26 (3.83%) Amazon EKS
8 21 (3.09%) Azure Active Directory
9 20 (2.95%) Google Analytics
10 10 (1.47%) Adobe Analytics
10 10 (1.47%) GitHub
11 9 (1.33%) Google Ads
12 7 (1.03%) Amazon SQS
13 6 (0.88%) GCP
13 6 (0.88%) Google Tag Manager
14 5 (0.74%) Azure Cosmos DB
14 5 (0.74%) Serverless
15 4 (0.59%) Azure Logic Apps
15 4 (0.59%) Snowflake
Communications & Networking
1 16 (2.36%) VPN
2 14 (2.06%) HTTP
3 13 (1.91%) Internet
3 13 (1.91%) Wi-Fi
4 9 (1.33%) Firewall
5 6 (0.88%) DNS
5 6 (0.88%) Intranet
6 5 (0.74%) PBX
6 5 (0.74%) Wireless
7 4 (0.59%) Network Security
8 3 (0.44%) Skype
8 3 (0.44%) VoIP
9 2 (0.29%) SSL
9 2 (0.29%) WAN
10 1 (0.15%) DHCP
10 1 (0.15%) HTTPS
10 1 (0.15%) ISDN
10 1 (0.15%) LAN
10 1 (0.15%) SAN
10 1 (0.15%) Unified Communications
Database & Business Intelligence
1 25 (3.68%) Data Warehouse
2 24 (3.53%) Power BI
2 24 (3.53%) QlikView
3 22 (3.24%) PostgreSQL
4 19 (2.80%) Relational Database
5 18 (2.65%) SQL Server
6 16 (2.36%) Big Data
7 14 (2.06%) Tableau
8 11 (1.62%) Electronic Patient Records
9 9 (1.33%) Amazon DynamoDB
9 9 (1.33%) Data Lake
10 8 (1.18%) Redis
11 7 (1.03%) Hadoop
11 7 (1.03%) MongoDB
11 7 (1.03%) MySQL
11 7 (1.03%) SQL Server Integration Services
12 6 (0.88%) Pentaho
12 6 (0.88%) Qlik Sense
13 4 (0.59%) HDInsight
13 4 (0.59%) Lumira
Development Applications
1 51 (7.51%) Git (software)
2 29 (4.27%) Jenkins
3 22 (3.24%) JIRA
3 22 (3.24%) Subversion
4 11 (1.62%) Bitbucket
5 8 (1.18%) GitLab
5 8 (1.18%) Visual Studio Team System
6 7 (1.03%) Artifactory
6 7 (1.03%) Grunt
6 7 (1.03%) gulp
7 3 (0.44%) JMeter
7 3 (0.44%) Visual Studio
7 3 (0.44%) webpack
8 2 (0.29%) Axure RP
8 2 (0.29%) Rational Rhapsody
9 1 (0.15%) Appium
9 1 (0.15%) Babel
9 1 (0.15%) Octopus Deploy
9 1 (0.15%) SonarQube
9 1 (0.15%) Visual Studio Code
General
1 679 (100.00%) Marketing
2 424 (62.44%) Finance
3 393 (57.88%) Public Sector
4 389 (57.29%) Manufacturing
4 389 (57.29%) Telecoms
5 388 (57.14%) Electronics
6 134 (19.73%) Social Skills
7 119 (17.53%) Analytical Skills
8 32 (4.71%) Presentation Skills
9 22 (3.24%) Retail
10 19 (2.80%) Advertising
11 16 (2.36%) Organisational Skills
11 16 (2.36%) Publishing
12 12 (1.77%) French Language
13 9 (1.33%) German Language
14 7 (1.03%) Brand Awareness
14 7 (1.03%) Documentation Skills
14 7 (1.03%) Italian Language
15 6 (0.88%) Legal
15 6 (0.88%) Pharmaceutical
Job Titles
1 87 (12.81%) Architect
2 64 (9.43%) Developer
3 63 (9.28%) Analyst
4 44 (6.48%) Consultant
4 44 (6.48%) Data Architect
5 43 (6.33%) DevOps Engineer
6 41 (6.04%) Project Manager
7 39 (5.74%) Marketing Manager
8 33 (4.86%) Data Modeller
9 28 (4.12%) Digital Marketing Manager
10 22 (3.24%) Data Scientist
11 20 (2.95%) Enterprise Architect
12 19 (2.80%) Data Analyst
12 19 (2.80%) Healthcare Manager
13 18 (2.65%) Enterprise Data Architect
14 17 (2.50%) Java Developer
14 17 (2.50%) Solutions Architect
15 15 (2.21%) AWS DevOps
15 15 (2.21%) AWS DevOps Engineer
15 15 (2.21%) AWS Engineer
Libraries, Frameworks & Software Standards
1 57 (8.39%) HTML
2 39 (5.74%) CSS
3 34 (5.01%) Node.js
4 29 (4.27%) Web Services
5 22 (3.24%) Kafka
6 20 (2.95%) Elastic Stack
7 18 (2.65%) .NET
8 17 (2.50%) D3.js
8 17 (2.50%) Shiny
9 16 (2.36%) JSON
9 16 (2.36%) Velocity
10 14 (2.06%) React
11 13 (1.91%) CakePHP
12 12 (1.77%) Redux
12 12 (1.77%) Ruby on Rails
12 12 (1.77%) XML
13 11 (1.62%) CSS3
13 11 (1.62%) HTML5
14 10 (1.47%) GraphQL
14 10 (1.47%) Sass
Miscellaneous
1 77 (11.34%) Life Science
2 76 (11.19%) Self-Motivation
3 61 (8.98%) Social Media
4 49 (7.22%) NHS
5 43 (6.33%) Management Information System
6 28 (4.12%) User Experience
7 21 (3.09%) Algorithms
8 15 (2.21%) Marketing Technology
9 14 (2.06%) Public Cloud
10 10 (1.47%) Virtual Team
11 8 (1.18%) FMCG
12 7 (1.03%) Blog
12 7 (1.03%) Digital Media
13 6 (0.88%) Data Centre
13 6 (0.88%) PlayStation
13 6 (0.88%) Reference Data
14 5 (0.74%) Mobile App
14 5 (0.74%) SystemC
15 4 (0.59%) Cloud Native
15 4 (0.59%) Data Structures
Operating Systems
1 41 (6.04%) Linux
1 41 (6.04%) Windows
2 16 (2.36%) Windows 10
3 12 (1.77%) Unix
3 12 (1.77%) Windows Mobile
4 11 (1.62%) Android
4 11 (1.62%) Apple iOS
4 11 (1.62%) Mac OS X
5 6 (0.88%) Windows Server
6 5 (0.74%) Windows Server 2012
7 3 (0.44%) Red Hat Enterprise Linux
7 3 (0.44%) Windows Server 2008
7 3 (0.44%) Windows Server 2016
8 2 (0.29%) Mac OS
9 1 (0.15%) Amazon Linux
9 1 (0.15%) CentOS
9 1 (0.15%) Windows Server 2019
Processes & Methodologies
1 422 (62.15%) Business Intelligence
2 389 (57.29%) Programme Management
3 144 (21.21%) Analytics
4 117 (17.23%) Agile Software Development
5 89 (13.11%) Change Management
6 77 (11.34%) Data Analysis
6 77 (11.34%) Resource Allocation
6 77 (11.34%) Time Management
6 77 (11.34%) Visualisation
7 74 (10.90%) Budgeting and Resource Allocation
7 74 (10.90%) Co-Creation
7 74 (10.90%) Value Proposition
8 71 (10.46%) DevOps
9 63 (9.28%) Problem-Solving
10 61 (8.98%) Digital Analytics
11 60 (8.84%) CRM
12 55 (8.10%) Data Architecture
13 54 (7.95%) Data Modelling
14 49 (7.22%) User Stories
15 48 (7.07%) Project Management
Programming Languages
1 87 (12.81%) Python
2 85 (12.52%) SQL
3 66 (9.72%) JavaScript
4 31 (4.57%) Java
5 28 (4.12%) R
6 26 (3.83%) Bash Shell
6 26 (3.83%) Perl
7 18 (2.65%) VBA
8 16 (2.36%) PHP
8 16 (2.36%) TypeScript
9 13 (1.91%) ES6
9 13 (1.91%) ES7
9 13 (1.91%) Ruby
10 12 (1.77%) PowerShell
11 8 (1.18%) Kotlin
12 7 (1.03%) C#
12 7 (1.03%) T-SQL
13 6 (0.88%) C
14 5 (0.74%) Ada
15 4 (0.59%) PL/SQL
Qualifications
1 135 (19.88%) Degree
2 85 (12.52%) Security Cleared
3 60 (8.84%) SC Cleared
4 33 (4.86%) DV Cleared
5 12 (1.77%) CISSP
5 12 (1.77%) Computer Science Degree
6 7 (1.03%) MBA
7 6 (0.88%) CESG Certified Professional
8 4 (0.59%) CISM
8 4 (0.59%) ITIL Certification
8 4 (0.59%) Master's Degree
9 3 (0.44%) Chartered Engineer
9 3 (0.44%) PRINCE2 Certification
10 2 (0.29%) APMP
10 2 (0.29%) Numerate Degree
11 1 (0.15%) Cisco Certification
11 1 (0.15%) DBS Check
11 1 (0.15%) PMI Certification
11 1 (0.15%) PMP
11 1 (0.15%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 18 (2.65%) QA
2 17 (2.50%) Data Quality
2 17 (2.50%) GDPR
3 14 (2.06%) Accessibility
4 9 (1.33%) ISO/IEC 27001
5 8 (1.18%) JSP 440
6 6 (0.88%) RMADS
7 5 (0.74%) NIST
8 4 (0.59%) NCSC
9 3 (0.44%) Actionable Recommendations
9 3 (0.44%) HL7
9 3 (0.44%) HMG Security Policy Framework
10 2 (0.29%) NIST 800
11 1 (0.15%) GRC
11 1 (0.15%) ISO/IEC 20000
11 1 (0.15%) PMO
11 1 (0.15%) Sarbanes-Oxley
11 1 (0.15%) SLA
System Software
1 36 (5.30%) Active Directory
1 36 (5.30%) Docker
2 1 (0.15%) VMware Infrastructure
2 1 (0.15%) VMware NSX
2 1 (0.15%) vSphere
Systems Management
1 37 (5.45%) Kubernetes
2 33 (4.86%) Terraform
3 31 (4.57%) Ansible
4 26 (3.83%) Rancher
5 22 (3.24%) Prometheus
6 21 (3.09%) Istio
7 20 (2.95%) Consul
7 20 (2.95%) Fluentd
7 20 (2.95%) Grafana
7 20 (2.95%) Kibana
7 20 (2.95%) logstash
8 17 (2.50%) Microsoft Intune
9 11 (1.62%) Active Directory Federation Services
9 11 (1.62%) SCCM
9 11 (1.62%) Single Sign-On
10 5 (0.74%) AirWatch
11 2 (0.29%) Puppet
12 1 (0.15%) Cisco CUCM
12 1 (0.15%) Opscode Chef
12 1 (0.15%) Salt
Vendors
1 393 (57.88%) SAP
2 66 (9.72%) Microsoft
3 50 (7.36%) Salesforce.com
4 42 (6.19%) Adobe
5 39 (5.74%) Google
6 35 (5.15%) Remedy
7 27 (3.98%) Sparx
8 21 (3.09%) Alteryx
9 20 (2.95%) AppDynamics
9 20 (2.95%) Oracle
9 20 (2.95%) Splunk
10 11 (1.62%) Facebook
10 11 (1.62%) Salesforce Marketing Cloud
10 11 (1.62%) Samsung
11 10 (1.47%) Marketo
11 10 (1.47%) VMware
12 7 (1.03%) MicroStrategy
13 6 (0.88%) Informatica
13 6 (0.88%) ServiceNow
14 5 (0.74%) Atlassian