Digital Marketing Contract Job Trends in England

Digital Marketing
UK > England

The table below provides summary statistics and contractor rates for jobs advertised in England requiring Digital Marketing skills. It covers contract job vacancies from the 6 months leading up to 4 October 2026, with comparisons to the same periods in the previous two years.

6 months to
4 Oct 2026
Same period 2025 Same period 2024
Rank 490 301 214
Rank change year-on-year -189 -87 +74
Contract jobs citing Digital Marketing 157 232 374
As % of all contract jobs in England 0.34% 0.83% 1.15%
As % of the Processes & Methodologies category 0.40% 0.91% 1.34%
Number of daily rates quoted 67 122 199
10th Percentile £294 £154 £242
25th Percentile £350 £205 £313
Median daily rate (50th Percentile) £500 £450 £538
Median % change year-on-year +11.11% -16.28% -
75th Percentile £621 £573 £688
90th Percentile £725 £675 £775
UK median daily rate £500 £425 £525
% change year-on-year +17.65% -19.05% -2.33%
Number of hourly rates quoted 11 28 15
10th Percentile £8.00 £16.20 £16.18
25th Percentile £10.75 £20.06 £25.25
Median hourly rate £17.50 £26.95 £31.50
Median % change year-on-year -35.06% -14.44% +14.55%
75th Percentile £34.21 £47.50 £62.50
90th Percentile £45.25 £68.93 £73.82
UK median hourly rate £17.50 £27.40 £30.50
% change year-on-year -36.13% -10.16% +6.09%

All Process & Methodology Skills
England

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 39,229 25,540 27,994
As % of all contract IT jobs advertised in England 84.68% 90.96% 86.37%
Number of daily rates quoted 23,740 16,195 17,136
10th Percentile £325 £300 £313
25th Percentile £425 £405 £419
Median daily rate (50th Percentile) £525 £512 £525
Median % change year-on-year +2.54% -2.48% -4.55%
75th Percentile £638 £625 £643
90th Percentile £738 £734 £750
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -2.78%
Number of hourly rates quoted 2,947 1,574 1,191
10th Percentile £13.81 £14.50 £15.00
25th Percentile £17.54 £17.87 £20.50
Median hourly rate £40.00 £25.15 £43.00
Median % change year-on-year +59.05% -41.51% -3.37%
75th Percentile £67.47 £46.55 £67.01
90th Percentile £78.75 £67.50 £75.00
UK median hourly rate £38.62 £25.15 £42.50
% change year-on-year +53.57% -40.82% -

Digital Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Digital Marketing relative to all contract IT jobs advertised in England.

Digital Marketing job vacancy trend in England

Digital Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Digital Marketing.

Contractor daily rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Digital Marketing in England over the 6 months to 4 October 2026.

Daily rate histogram for Digital Marketing in England

Digital Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing.

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Digital Marketing in England over the 6 months to 4 October 2026.

Hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 4 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -95 97 £500 +33.33% 380
North of England -60 27 £730 +46.00% 114
South East -61 19 £205 -15.46% 135
North East -30 11 - - 12
North West -44 10 £363 -27.50% 66
East of England -21 6 - - 34
Yorkshire -42 6 £750 +32.74% 37
East Midlands -13 1 £350 +122.22% 18
Midlands -52 1 £350 +122.22% 52
South West -80 1 - - 27
Digital Marketing
UK

Digital Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 30 (19.11%) CMS
2 21 (13.38%) Adobe Experience Manager
3 11 (7.01%) WordPress
4 4 (2.55%) Headless CMS
4 4 (2.55%) Sitecore CMS
5 3 (1.91%) Drupal
5 3 (1.91%) Umbraco
6 1 (0.64%) SharePoint
Applications
1 5 (3.18%) Microsoft PowerPoint
2 4 (2.55%) Microsoft Excel
2 4 (2.55%) MS Visio
3 3 (1.91%) Adobe Creative Suite
3 3 (1.91%) Microsoft Office
4 2 (1.27%) Adobe Illustrator
4 2 (1.27%) Photoshop
4 2 (1.27%) Spreadsheet
5 1 (0.64%) InDesign
5 1 (0.64%) Trello
Business Applications
1 17 (10.83%) Adobe Campaign
2 6 (3.82%) Dynamics CRM
2 6 (3.82%) Workfront
3 1 (0.64%) Salesforce CRM
Cloud Services
1 12 (7.64%) SaaS
2 9 (5.73%) Google Ads
2 9 (5.73%) Meta Ads
3 6 (3.82%) Power Platform
4 5 (3.18%) Google Analytics
5 4 (2.55%) Anthropic Claude
5 4 (2.55%) Canva
5 4 (2.55%) ChatGPT
5 4 (2.55%) Contentstack
5 4 (2.55%) Lucidchart
6 3 (1.91%) Adobe Analytics
6 3 (1.91%) Google Sheets
7 2 (1.27%) Asana
7 2 (1.27%) Azure
7 2 (1.27%) Azure Data Factory
7 2 (1.27%) Google Tag Manager
7 2 (1.27%) iPaaS
7 2 (1.27%) MailChimp
8 1 (0.64%) Google Data Studio
8 1 (0.64%) Zapier
Communications & Networking
1 13 (8.28%) Broadband
2 2 (1.27%) WebEx
3 1 (0.64%) SMS
Database & Business Intelligence
1 6 (3.82%) Metadata
1 6 (3.82%) Power BI
1 6 (3.82%) Tableau
2 1 (0.64%) BigQuery
2 1 (0.64%) Power Query
Development Applications
1 1 (0.64%) Postman
General
1 157 (100.00%) Marketing
2 47 (29.94%) Social Skills
3 24 (15.29%) Analytical Skills
4 19 (12.10%) Influencing Skills
5 17 (10.83%) Finance
5 17 (10.83%) Organisational Skills
6 14 (8.92%) Retail
7 10 (6.37%) Advertising
8 5 (3.18%) Banking
9 3 (1.91%) German Language
9 3 (1.91%) Law
9 3 (1.91%) Multimedia
9 3 (1.91%) Presentation Skills
9 3 (1.91%) Publishing
10 2 (1.27%) French Language
10 2 (1.27%) Games
10 2 (1.27%) Spanish Language
11 1 (0.64%) Dutch Language
11 1 (0.64%) Italian Language
11 1 (0.64%) Swedish Language
Job Titles
1 25 (15.92%) Lead
2 22 (14.01%) Project Manager
3 16 (10.19%) Marketing Manager
4 12 (7.64%) Digital Marketing Manager
5 11 (7.01%) Delivery Manager
5 11 (7.01%) Digital Executive
5 11 (7.01%) Digital Marketing Executive
5 11 (7.01%) Marketing Executive
6 10 (6.37%) Digital Project Manager
6 10 (6.37%) Marketing Specialist
7 9 (5.73%) Analyst
8 8 (5.10%) Architect
8 8 (5.10%) Senior
9 7 (4.46%) Development Manager
10 6 (3.82%) Coordinator
10 6 (3.82%) Engineering Manager
10 6 (3.82%) Enterprise Architect
10 6 (3.82%) Programme Manager
10 6 (3.82%) Senior Analyst
10 6 (3.82%) Software Development Manager
Libraries, Frameworks & Software Standards
1 11 (7.01%) ATL
2 6 (3.82%) Flutter
2 6 (3.82%) React Native
3 5 (3.18%) REST
4 4 (2.55%) CSS
4 4 (2.55%) HTML
5 1 (0.64%) SailPoint
5 1 (0.64%) SAML
5 1 (0.64%) SOAP
5 1 (0.64%) Swagger
Miscellaneous
1 48 (30.57%) Social Media
2 36 (22.93%) Marketing Technology
3 12 (7.64%) Product Ownership
4 7 (4.46%) Analytical Mindset
4 7 (4.46%) Management Information System
4 7 (4.46%) Mobile App
5 5 (3.18%) Blog
5 5 (3.18%) Web Conferencing
6 4 (2.55%) Onboarding
6 4 (2.55%) Taxonomies
7 3 (1.91%) Digital Media
7 3 (1.91%) Educational Technology
7 3 (1.91%) Photography
8 2 (1.27%) Over-the-Top Content
8 2 (1.27%) Self-Motivation
9 1 (0.64%) AI Agents
9 1 (0.64%) Graphic Design
9 1 (0.64%) Video on Demand
Processes & Methodologies
1 42 (26.75%) Project Management
2 38 (24.20%) Content Management
3 33 (21.02%) Analytics
4 31 (19.75%) Agile
4 31 (19.75%) Stakeholder Management
5 28 (17.83%) CRM
6 27 (17.20%) SEO
7 25 (15.92%) Scrum
8 24 (15.29%) AI
9 22 (14.01%) User Experience
10 20 (12.74%) Collaborative Working
10 20 (12.74%) Decision-Making
11 19 (12.10%) Roadmaps
12 18 (11.46%) Actionable Insight
12 18 (11.46%) B2B
12 18 (11.46%) E-Commerce
13 16 (10.19%) Marketing Strategy
14 15 (9.55%) Business Case
15 14 (8.92%) Marketing Automation
16 13 (8.28%) Business Strategy
Programming Languages
1 17 (10.83%) SQL
2 12 (7.64%) Python
3 2 (1.27%) JavaScript
4 1 (0.64%) VBA
Qualifications
1 19 (12.10%) Degree
2 6 (3.82%) Master's Degree
2 6 (3.82%) PMP
3 4 (2.55%) Computer Science Degree
3 4 (2.55%) MBA
4 2 (1.27%) TOGAF Certification
5 1 (0.64%) SC Cleared
5 1 (0.64%) Security Cleared
Quality Assurance & Compliance
1 16 (10.19%) PMO
2 15 (9.55%) QA
3 11 (7.01%) Actionable Recommendations
4 8 (5.10%) Data Quality
5 6 (3.82%) GDPR
6 5 (3.18%) Accessibility
7 2 (1.27%) California Consumer Privacy Act
8 1 (0.64%) SLA
Systems Management
1 1 (0.64%) Single Sign-On
Vendors
1 34 (21.66%) Adobe
2 19 (12.10%) Google
3 17 (10.83%) Salesforce
4 13 (8.28%) HubSpot
5 7 (4.46%) Microsoft
5 7 (4.46%) TikTok
6 5 (3.18%) dotdigital
7 4 (2.55%) Oracle
7 4 (2.55%) Sitecore
8 3 (1.91%) Databricks
9 2 (1.27%) ServiceNow
9 2 (1.27%) WooCommerce
9 2 (1.27%) YouTube
10 1 (0.64%) Facebook
10 1 (0.64%) ForgeRock
10 1 (0.64%) Instagram
10 1 (0.64%) Marketo
10 1 (0.64%) Ping Identity
10 1 (0.64%) Salesforce Marketing Cloud
10 1 (0.64%) Sony