Period
to 23 October 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 23 October 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK > England
6 months to
23 Oct 2017
Same period 2016 Same period 2015
Rank 208 315 317
Rank change year-on-year +107 +2 +82
Contract jobs citing Digital Marketing 1179 781 769
As % of all contract IT jobs advertised in England 1.28% 0.80% 0.74%
As % of the Processes & Methodologies category 1.51% 0.95% 0.90%
Number of daily rates quoted 825 607 585
England median daily rate £463 £400 £362
Median daily rate % change year-on-year +15.63% +10.65% +3.29%
10th Percentile £253 £229 £200
90th Percentile £594 £600 £500
UK median daily rate £475 £401 £362
% change year-on-year +18.60% +10.64% +3.43%
Number of hourly rates quoted 16 37 27
England median hourly rate £28.75 £21.00 £33.64
Median hourly rate % change year-on-year +36.90% -37.57% +12.13%
10th Percentile £15.25 £16.00 £13.75
90th Percentile £44.88 £42.84 £46.38
UK median hourly rate £28.75 £21.00 £33.64
% change year-on-year +36.90% -37.57% +12.13%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 78045 82153 85049
As % of all contract IT jobs advertised in England 84.70% 84.13% 81.73%
Number of daily rates quoted 52331 54822 56062
England median daily rate £450 £425 £415
Median daily rate % change year-on-year +5.88% +2.41% +3.75%
10th Percentile £288 £265 £263
90th Percentile £638 £609 £600
UK median daily rate £450 £425 £413
% change year-on-year +5.88% +3.03% +3.13%
Number of hourly rates quoted 1793 2107 2464
England median hourly rate £25.00 £24.00 £22.00
Median hourly rate % change year-on-year +4.17% +9.09% +15.79%
10th Percentile £11.54 £11.72 £11.50
90th Percentile £50.00 £48.75 £47.65
UK median hourly rate £25.00 £23.50 £22.00
% change year-on-year +6.38% +6.82% +15.79%

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in England.

Contractor daily rate trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Digital Marketing in England over the 6 months to 23 October 2017.

Contractor daily rate histogram for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in England.

Contractor hourly rate trend for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Digital Marketing in England over the 6 months to 23 October 2017.

Contractor hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 23 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +67 487 £475 +5.56% 61
South West +55 205 £420 +15.07% 18
South East +31 201 £450 +20.00% 20
East of England +49 152 £525 +50.00% 11
North of England +73 77 £455 +13.75% 22
Midlands +43 48 £300 -25.09% 12
Yorkshire +52 47 £450 +12.50% 6
North West +11 29 £460 +15.00% 15
East Midlands +5 28 £290 -31.76% 6
West Midlands +38 18 £300 -20.00% 6
North East +68 1 £413 -13.16% 1
Digital Marketing
UK

For the 6 months to 23 October 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Digital Marketing.

1 1179 (100.00%) Marketing
2 834 (70.74%) Finance
3 806 (68.36%) Business Intelligence
4 801 (67.94%) Telecoms
5 793 (67.26%) Electronics
6 784 (66.50%) Manufacturing
6 784 (66.50%) Programme Management
7 779 (66.07%) SAP
8 520 (44.11%) Agile Software Development
9 248 (21.03%) Security Cleared
10 212 (17.98%) TDD
11 196 (16.62%) SC Cleared
12 183 (15.52%) Scrum
13 169 (14.33%) Java
13 169 (14.33%) JSON
14 161 (13.66%) Analytics
15 147 (12.47%) Greenfield Project
16 143 (12.13%) DevOps
17 137 (11.62%) XML
18 136 (11.54%) Oracle
19 133 (11.28%) Project Management
20 132 (11.20%) SOA
21 121 (10.26%) HTML
22 118 (10.01%) SQL
22 118 (10.01%) Maven
23 116 (9.84%) Middleware
24 106 (8.99%) XSLT
25 105 (8.91%) JavaScript
26 104 (8.82%) XPath
26 104 (8.82%) Swagger

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 88 (7.46%) Mule
2 81 (6.87%) CMS
3 76 (6.45%) Oracle Service Bus
3 76 (6.45%) Oracle SOA Suite
4 43 (3.65%) Apache Spark
5 39 (3.31%) SharePoint
6 32 (2.71%) Confluence
7 23 (1.95%) Drupal
8 22 (1.87%) Apache
9 21 (1.78%) WordPress
10 13 (1.10%) nginx
11 12 (1.02%) OpenStack
12 11 (0.93%) MS Exchange
13 10 (0.85%) Adobe Experience Manager
13 10 (0.85%) Apache Solr
13 10 (0.85%) Mule ESB
13 10 (0.85%) Umbraco
14 9 (0.76%) SAS
14 9 (0.76%) Sitecore CMS
15 8 (0.68%) MS Project Server
Applications
1 56 (4.75%) Microsoft Excel
2 38 (3.22%) Microsoft PowerPoint
3 27 (2.29%) Microsoft Office
4 23 (1.95%) Photoshop
5 19 (1.61%) Microsoft Project
6 16 (1.36%) MS Visio
7 5 (0.42%) Adobe Illustrator
8 4 (0.34%) Adobe After Effects
8 4 (0.34%) Adobe Premiere
8 4 (0.34%) InVision
9 3 (0.25%) Adobe Captivate
9 3 (0.25%) Adobe Creative Suite
9 3 (0.25%) SPSS
10 2 (0.17%) Stata
11 1 (0.085%) Chatbot
11 1 (0.085%) Spreadsheet
Business Applications
1 29 (2.46%) Dynamics CRM
2 22 (1.87%) Adobe Campaign
3 11 (0.93%) NetSuite
4 10 (0.85%) WebTrends
5 8 (0.68%) SAP CO
5 8 (0.68%) SAP FI
5 8 (0.68%) SAP FI/CO
6 7 (0.59%) R3 Corda
7 6 (0.51%) SAP FI-AP
7 6 (0.51%) SAP SRM
7 6 (0.51%) Unica
8 4 (0.34%) Dynamics AX
8 4 (0.34%) Eloqua
9 3 (0.25%) Lawson
9 3 (0.25%) Oracle CRM
9 3 (0.25%) SessionCam
9 3 (0.25%) Workday HCM
10 2 (0.17%) Sprinklr
11 1 (0.085%) Payment Gateway
11 1 (0.085%) Salesforce.com CRM
Cloud Services
1 79 (6.70%) Amazon AWS
2 45 (3.82%) Google Analytics
3 37 (3.14%) Microsoft Azure
4 20 (1.70%) AdWords
4 20 (1.70%) GitHub
5 17 (1.44%) Google Cloud Platform
6 15 (1.27%) Adobe Analytics
7 14 (1.19%) G Suite
7 14 (1.19%) Office 365
8 12 (1.02%) IaaS
9 7 (0.59%) Adobe Creative Cloud
10 6 (0.51%) Force.com
10 6 (0.51%) Salesforce Sales Cloud
10 6 (0.51%) Salesforce Service Cloud
11 5 (0.42%) Amazon EC2
11 5 (0.42%) Dynamics 365
11 5 (0.42%) Oracle Service Cloud
11 5 (0.42%) Virtual Private Cloud
12 4 (0.34%) Google App Engine
12 4 (0.34%) Veeva
Communications & Networking
1 28 (2.37%) Firewall
2 22 (1.87%) VPN
3 20 (1.70%) LAN
3 20 (1.70%) TCP/IP
4 19 (1.61%) HTTP
5 18 (1.53%) WAN
6 15 (1.27%) SSL
7 14 (1.19%) DNS
7 14 (1.19%) Wireless
8 13 (1.10%) Internet
9 12 (1.02%) 3G
9 12 (1.02%) GPRS
9 12 (1.02%) GSM
9 12 (1.02%) LTE
9 12 (1.02%) SGSN
10 10 (0.85%) Kerberos
10 10 (0.85%) SAN
11 8 (0.68%) HTTPS
11 8 (0.68%) Wi-Fi
12 6 (0.51%) Ethernet
Database & Business Intelligence
1 71 (6.02%) Big Data
2 64 (5.43%) PostgreSQL
3 63 (5.34%) Hadoop
4 46 (3.90%) MySQL
5 44 (3.73%) Relational Database
6 43 (3.65%) SQL Server
7 32 (2.71%) MongoDB
8 31 (2.63%) Oracle Database
9 24 (2.04%) Data Warehouse
10 22 (1.87%) HBase
11 19 (1.61%) RDBMS
12 17 (1.44%) NoSQL
13 15 (1.27%) BusinessObjects
14 14 (1.19%) Power BI
15 13 (1.10%) Apache Hive
16 9 (0.76%) Azure SQL Data Warehouse
16 9 (0.76%) Azure SQL Database
17 7 (0.59%) Blockchain
18 6 (0.51%) Oracle Database 11g
18 6 (0.51%) Qlik Sense
Development Applications
1 118 (10.01%) Maven
2 90 (7.63%) Git (software)
3 67 (5.68%) Jenkins
4 64 (5.43%) JIRA
5 41 (3.48%) Cucumber
6 21 (1.78%) SoapUI
7 18 (1.53%) TeamCity
8 17 (1.44%) Visual Studio
9 16 (1.36%) Artifactory
10 15 (1.27%) Sonatype Nexus
11 12 (1.02%) Selenium
12 11 (0.93%) GitLab
12 11 (0.93%) IntelliJ
12 11 (0.93%) WebDriver
13 10 (0.85%) Eclipse
14 8 (0.68%) Grunt
14 8 (0.68%) Team Foundation Server
15 7 (0.59%) Ant
16 5 (0.42%) Dreamweaver
16 5 (0.42%) Jasmine
General
1 1179 (100.00%) Marketing
2 834 (70.74%) Finance
3 801 (67.94%) Telecoms
4 793 (67.26%) Electronics
5 784 (66.50%) Manufacturing
6 72 (6.11%) Retail
7 31 (2.63%) Advertising
8 19 (1.61%) Legal
9 15 (1.27%) Military
10 14 (1.19%) Publishing
11 13 (1.10%) Banking
12 11 (0.93%) Brand Awareness
12 11 (0.93%) Pharmaceutical
13 9 (0.76%) French Language
14 8 (0.68%) Financial Institution
14 8 (0.68%) German Language
14 8 (0.68%) Law
15 7 (0.59%) Automotive
15 7 (0.59%) Spanish Language
16 5 (0.42%) Local Government
Job Titles
1 314 (26.63%) Developer
2 128 (10.86%) Analyst
3 84 (7.12%) Project Manager
4 78 (6.62%) Agile Developer
5 72 (6.11%) DevOps Engineer
6 70 (5.94%) Consultant
7 64 (5.43%) Integration Developer
7 64 (5.43%) Senior Developer
8 59 (5.00%) Business Analyst
8 59 (5.00%) SOA Developer
9 52 (4.41%) Marketing Manager
10 51 (4.33%) Architect
10 51 (4.33%) Java Developer
11 34 (2.88%) C# Developer
12 31 (2.63%) Digital Project Manager
13 30 (2.54%) .NET Developer
14 29 (2.46%) Software Developer
14 29 (2.46%) XML Specialist
15 28 (2.37%) XML Consultant
16 27 (2.29%) Lead Developer
Libraries, Frameworks & Software Standards
1 169 (14.33%) JSON
2 137 (11.62%) XML
3 121 (10.26%) HTML
4 116 (9.84%) Middleware
5 106 (8.99%) XSLT
6 104 (8.82%) Swagger
7 103 (8.74%) WireMock
8 94 (7.97%) CSS
9 91 (7.72%) Apache Camel
10 80 (6.79%) .NET
11 74 (6.28%) SOAP
12 70 (5.94%) Web Services
13 58 (4.92%) RESTful
14 55 (4.66%) REST
15 47 (3.99%) AngularJS
15 47 (3.99%) Node.js
16 43 (3.65%) ASP.NET
17 38 (3.22%) ASP.NET Web API
18 37 (3.14%) JSON Schema
19 36 (3.05%) jQuery
Miscellaneous
1 147 (12.47%) Greenfield Project
2 84 (7.12%) Analytical Skills
3 80 (6.79%) Social Media
4 76 (6.45%) User Experience
5 35 (2.97%) Management Information System
6 25 (2.12%) NHS
7 23 (1.95%) Fintech
8 19 (1.61%) Algorithms
8 19 (1.61%) Digital Media
9 18 (1.53%) Computer Science
9 18 (1.53%) Data Structures
10 17 (1.44%) Mobile App
11 13 (1.10%) Virtual Team
12 11 (0.93%) PKI
13 10 (0.85%) Private Cloud
14 9 (0.76%) e-Learning
15 8 (0.68%) Marketing Technology
15 8 (0.68%) PMI
15 8 (0.68%) Public Cloud
15 8 (0.68%) Video Conferencing
Operating Systems
1 94 (7.97%) Linux
2 48 (4.07%) Windows
3 46 (3.90%) Unix
4 26 (2.21%) Mac OS X
5 25 (2.12%) Apple iOS
6 24 (2.04%) Android
7 19 (1.61%) Windows Server
8 16 (1.36%) Windows Server 2012
9 12 (1.02%) Windows Phone
10 9 (0.76%) Windows 10
11 8 (0.68%) AIX
11 8 (0.68%) Solaris
12 7 (0.59%) Windows 7
13 4 (0.34%) Ubuntu
14 2 (0.17%) CentOS
14 2 (0.17%) Windows Mobile
15 1 (0.085%) Windows 8
Processes & Methodologies
1 806 (68.36%) Business Intelligence
2 784 (66.50%) Programme Management
3 520 (44.11%) Agile Software Development
4 212 (17.98%) TDD
5 183 (15.52%) Scrum
6 161 (13.66%) Analytics
7 143 (12.13%) DevOps
8 133 (11.28%) Project Management
9 132 (11.20%) SOA
10 95 (8.06%) E-Commerce
11 90 (7.63%) Continuous Integration
12 86 (7.29%) CRM
12 86 (7.29%) Stakeholder Management
13 80 (6.79%) SEO
14 75 (6.36%) Configuration Management
15 72 (6.11%) BDD
16 64 (5.43%) MVC
17 62 (5.26%) Content Management
18 54 (4.58%) Open Source
19 52 (4.41%) Microservices
Programming Languages
1 169 (14.33%) Java
2 118 (10.01%) SQL
3 105 (8.91%) JavaScript
4 104 (8.82%) XPath
5 91 (7.72%) Python
6 69 (5.85%) C#
7 38 (3.22%) PHP
8 29 (2.46%) Ruby
9 24 (2.04%) T-SQL
10 22 (1.87%) Shell Script
11 21 (1.78%) R
12 15 (1.27%) PowerShell
12 15 (1.27%) VB
13 12 (1.02%) Bash Shell
14 11 (0.93%) Go
15 10 (0.85%) Clojure
16 7 (0.59%) C
17 6 (0.51%) Apex Code
17 6 (0.51%) Groovy
17 6 (0.51%) SOQL
Qualifications
1 248 (21.03%) Security Cleared
2 196 (16.62%) SC Cleared
3 81 (6.87%) Degree
4 51 (4.33%) DV Cleared
5 23 (1.95%) PMI Certification
6 17 (1.44%) PMP
7 15 (1.27%) ITIL Certification
8 12 (1.02%) CTC Cleared
9 11 (0.93%) CISM
10 9 (0.76%) CLAS
11 8 (0.68%) CISSP
12 7 (0.59%) NVQ Level 4
13 6 (0.51%) Cisco Certification
13 6 (0.51%) HND
13 6 (0.51%) IISP
13 6 (0.51%) MCSE
13 6 (0.51%) Microsoft Certification
14 5 (0.42%) APMP
15 4 (0.34%) BC Cleared
15 4 (0.34%) CCIE
Quality Assurance & Compliance
1 24 (2.04%) QA
2 15 (1.27%) GDPR
3 14 (1.19%) Data Quality
3 14 (1.19%) JSP 440
4 12 (1.02%) ISO/IEC 27001
4 12 (1.02%) PMO
5 3 (0.25%) GCP
5 3 (0.25%) WCAG
6 2 (0.17%) EMIR
6 2 (0.17%) HL7
6 2 (0.17%) HMG Security Policy Framework
6 2 (0.17%) MiFID
6 2 (0.17%) RMADS
6 2 (0.17%) SLA
7 1 (0.085%) Cyber Essentials
7 1 (0.085%) Cyber Essentials PLUS
7 1 (0.085%) Disclosure Scotland
7 1 (0.085%) Government Security Classifications
7 1 (0.085%) IFRS
7 1 (0.085%) PSD2
System Software
1 72 (6.11%) Docker
2 19 (1.61%) Active Directory
3 10 (0.85%) Apache ZooKeeper
3 10 (0.85%) HDFS
4 9 (0.76%) VMware Infrastructure
5 5 (0.42%) Hyper-V
6 4 (0.34%) Apache Flume
6 4 (0.34%) VMware NSX
6 4 (0.34%) vSphere
7 3 (0.25%) XenApp
8 2 (0.17%) Virtual Machines
9 1 (0.085%) ProxySG
9 1 (0.085%) VMware ESXi
Systems Management
1 77 (6.53%) Puppet
2 63 (5.34%) Ansible
3 53 (4.50%) Opscode Chef
4 45 (3.82%) Kubernetes
5 21 (1.78%) Terraform
6 16 (1.36%) Kibana
7 14 (1.19%) logstash
8 12 (1.02%) AirWatch
9 9 (0.76%) HAProxy
9 9 (0.76%) Salt
10 8 (0.68%) Grafana
11 6 (0.51%) Prometheus
11 6 (0.51%) ZABBIX
12 4 (0.34%) HP Operations Orchestration
12 4 (0.34%) Systems Management Server (SMS)
13 3 (0.25%) Oozie
14 2 (0.17%) HP Quality Center
14 2 (0.17%) Nagios
14 2 (0.17%) SCCM
14 2 (0.17%) SCOM
Vendors
1 779 (66.07%) SAP
2 136 (11.54%) Oracle
3 89 (7.55%) Microsoft
4 85 (7.21%) Google
5 79 (6.70%) Adobe
6 76 (6.45%) WSO2
7 27 (2.29%) Tableau
7 27 (2.29%) VMware
8 22 (1.87%) IBM
9 21 (1.78%) Facebook
9 21 (1.78%) Salesforce.com
10 19 (1.61%) Sitecore
11 12 (1.02%) Cisco
11 12 (1.02%) MobileIron
11 12 (1.02%) Teradata
12 11 (0.93%) ServiceNow
13 9 (0.76%) HP
13 9 (0.76%) Red Hat
14 8 (0.68%) Siebel
15 7 (0.59%) Twitter