Period
to 18 November 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK > England
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 218 306 318
Rank change year-on-year +88 +12 +83
Contract jobs citing Digital Marketing 1129 812 790
As % of all contract IT jobs advertised in England 1.20% 0.83% 0.75%
As % of the Processes & Methodologies category 1.42% 0.98% 0.92%
Number of daily rates quoted 800 635 605
England median daily rate £475 £400 £360
Median daily rate % change year-on-year +18.75% +11.11% -0.69%
10th Percentile £250 £230 £200
90th Percentile £600 £575 £500
UK median daily rate £475 £413 £363
% change year-on-year +15.15% +13.79% -3.33%
Number of hourly rates quoted 16 35 33
England median hourly rate £34.00 £22.50 £35.00
Median hourly rate % change year-on-year +51.11% -35.71% +20.69%
10th Percentile £13.25 £16.00 £13.75
90th Percentile £47.50 £42.82 £50.35
UK median hourly rate £34.00 £22.50 £35.00
% change year-on-year +51.11% -35.71% +20.69%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 79501 82625 86049
As % of all contract IT jobs advertised in England 84.69% 84.18% 81.94%
Number of daily rates quoted 53476 55123 56736
England median daily rate £450 £425 £420
Median daily rate % change year-on-year +5.88% +1.19% +5.00%
10th Percentile £288 £265 £263
90th Percentile £638 £613 £600
UK median daily rate £450 £425 £413
% change year-on-year +5.88% +3.03% +3.13%
Number of hourly rates quoted 1856 2135 2506
England median hourly rate £24.00 £24.41 £22.50
Median hourly rate % change year-on-year -1.68% +8.49% +18.42%
10th Percentile £11.38 £11.50 £11.50
90th Percentile £50.00 £48.75 £47.50
UK median hourly rate £23.63 £24.00 £22.50
% change year-on-year -1.56% +6.67% +18.42%

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in England.

Contractor daily rate trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Digital Marketing in England over the 6 months to 18 November 2017.

Contractor daily rate histogram for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in England.

Contractor hourly rate trend for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Digital Marketing in England over the 6 months to 18 November 2017.

Contractor hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +41 477 £500 +7.24% 60
South East +36 195 £450 +20.00% 20
South West +48 186 £400 +9.59% 16
East of England +35 147 £516 +52.96% 5
North of England +53 69 £450 +12.50% 32
Midlands +43 51 £350 -12.61% 9
Yorkshire +30 34 £450 +12.50% 26
North West +13 34 £460 +15.00% 5
East Midlands +20 33 £350 -12.61% 5
West Midlands +38 16 £400 +6.67% 4
North East +60 1 £413 -8.33% 1
Digital Marketing
UK

For the 6 months to 18 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Digital Marketing.

1 1129 (100.00%) Marketing
2 786 (69.62%) Finance
3 762 (67.49%) Business Intelligence
4 756 (66.96%) Telecoms
5 748 (66.25%) Electronics
6 739 (65.46%) Manufacturing
7 737 (65.28%) Programme Management
8 734 (65.01%) SAP
9 495 (43.84%) Agile Software Development
10 215 (19.04%) Security Cleared
11 195 (17.27%) TDD
12 183 (16.21%) Scrum
13 169 (14.97%) Java
14 164 (14.53%) JSON
15 160 (14.17%) SC Cleared
16 151 (13.37%) Analytics
17 135 (11.96%) XML
17 135 (11.96%) Greenfield Project
18 130 (11.51%) Oracle
19 125 (11.07%) DevOps
20 124 (10.98%) SOA
21 123 (10.89%) HTML
22 116 (10.27%) SQL
23 114 (10.10%) Project Management
23 114 (10.10%) Maven
24 111 (9.83%) Middleware
25 104 (9.21%) JavaScript
26 96 (8.50%) XSLT
26 96 (8.50%) XPath
26 96 (8.50%) Swagger

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 88 (7.79%) Mule
2 73 (6.47%) CMS
3 72 (6.38%) Oracle Service Bus
3 72 (6.38%) Oracle SOA Suite
4 51 (4.52%) Apache Spark
5 38 (3.37%) SharePoint
6 30 (2.66%) Confluence
7 22 (1.95%) Apache
7 22 (1.95%) WordPress
8 19 (1.68%) Drupal
9 14 (1.24%) nginx
10 12 (1.06%) Adobe Experience Manager
10 12 (1.06%) Mule ESB
11 11 (0.97%) OpenStack
12 10 (0.89%) Apache Solr
13 8 (0.71%) MS Project Server
13 8 (0.71%) Umbraco
14 7 (0.62%) Elasticsearch
14 7 (0.62%) MS Exchange
14 7 (0.62%) SharePoint 2013
Applications
1 52 (4.61%) Microsoft Excel
2 39 (3.45%) Microsoft PowerPoint
3 24 (2.13%) Microsoft Office
4 22 (1.95%) Photoshop
5 16 (1.42%) MS Visio
6 15 (1.33%) Microsoft Project
7 5 (0.44%) Adobe Illustrator
8 4 (0.35%) Adobe After Effects
8 4 (0.35%) Adobe Premiere
8 4 (0.35%) InVision
9 3 (0.27%) Adobe Captivate
9 3 (0.27%) Adobe Creative Suite
9 3 (0.27%) SPSS
10 2 (0.18%) Stata
11 1 (0.089%) Chatbot
Business Applications
1 26 (2.30%) Adobe Campaign
2 24 (2.13%) Dynamics CRM
3 11 (0.97%) NetSuite
4 7 (0.62%) R3 Corda
4 7 (0.62%) SAP CO
4 7 (0.62%) SAP FI
4 7 (0.62%) SAP FI/CO
4 7 (0.62%) WebTrends
5 5 (0.44%) SAP FI-AP
5 5 (0.44%) SAP SRM
5 5 (0.44%) Unica
6 4 (0.35%) Eloqua
7 3 (0.27%) Dynamics AX
7 3 (0.27%) Lawson
7 3 (0.27%) Oracle CRM
7 3 (0.27%) Oracle CRM On Demand
7 3 (0.27%) SessionCam
8 2 (0.18%) Sprinklr
8 2 (0.18%) Unit4 Business World
8 2 (0.18%) Workday HCM
Cloud Services
1 92 (8.15%) Amazon AWS
2 42 (3.72%) Google Analytics
3 37 (3.28%) Microsoft Azure
4 18 (1.59%) GitHub
5 17 (1.51%) Google Cloud Platform
6 16 (1.42%) AdWords
6 16 (1.42%) Office 365
7 15 (1.33%) Adobe Analytics
8 14 (1.24%) G Suite
9 9 (0.80%) IaaS
10 7 (0.62%) Adobe Creative Cloud
11 6 (0.53%) Force.com
11 6 (0.53%) Salesforce Sales Cloud
11 6 (0.53%) Salesforce Service Cloud
12 5 (0.44%) Amazon EC2
12 5 (0.44%) SaaS
12 5 (0.44%) Virtual Private Cloud
13 4 (0.35%) Google App Engine
13 4 (0.35%) Veeva
14 3 (0.27%) Amazon ELB
Communications & Networking
1 26 (2.30%) Firewall
2 22 (1.95%) TCP/IP
3 21 (1.86%) VPN
4 17 (1.51%) DNS
4 17 (1.51%) LAN
5 16 (1.42%) HTTP
5 16 (1.42%) SSL
6 15 (1.33%) WAN
7 12 (1.06%) Internet
8 11 (0.97%) Wireless
9 10 (0.89%) Kerberos
9 10 (0.89%) SMS
10 9 (0.80%) 3G
10 9 (0.80%) GPRS
10 9 (0.80%) GSM
10 9 (0.80%) LTE
10 9 (0.80%) SAN
10 9 (0.80%) SGSN
11 8 (0.71%) HTTPS
11 8 (0.71%) Wi-Fi
Database & Business Intelligence
1 76 (6.73%) Big Data
2 69 (6.11%) Hadoop
3 60 (5.31%) PostgreSQL
4 42 (3.72%) SQL Server
5 37 (3.28%) MySQL
6 33 (2.92%) MongoDB
6 33 (2.92%) Relational Database
7 31 (2.75%) Oracle Database
8 27 (2.39%) HBase
9 19 (1.68%) Data Warehouse
10 15 (1.33%) NoSQL
10 15 (1.33%) RDBMS
11 13 (1.15%) Apache Hive
11 13 (1.15%) BusinessObjects
12 7 (0.62%) Blockchain
12 7 (0.62%) Power BI
13 6 (0.53%) Oracle Database 11g
13 6 (0.53%) Qlik Sense
13 6 (0.53%) SQL Server Integration Services
14 4 (0.35%) QlikView
Development Applications
1 114 (10.10%) Maven
2 83 (7.35%) Git (software)
3 67 (5.93%) Jenkins
4 66 (5.85%) JIRA
5 41 (3.63%) Cucumber
6 24 (2.13%) SoapUI
7 22 (1.95%) Visual Studio
8 20 (1.77%) TeamCity
9 17 (1.51%) Artifactory
10 15 (1.33%) Sonatype Nexus
11 13 (1.15%) IntelliJ
12 12 (1.06%) GitLab
12 12 (1.06%) Selenium
12 12 (1.06%) WebDriver
13 9 (0.80%) Eclipse
13 9 (0.80%) Grunt
14 8 (0.71%) Ant
15 7 (0.62%) Team Foundation Server
16 6 (0.53%) SpecFlow
17 5 (0.44%) Jasmine
General
1 1129 (100.00%) Marketing
2 786 (69.62%) Finance
3 756 (66.96%) Telecoms
4 748 (66.25%) Electronics
5 739 (65.46%) Manufacturing
6 71 (6.29%) Retail
7 27 (2.39%) Advertising
8 16 (1.42%) Legal
9 14 (1.24%) Banking
10 12 (1.06%) Publishing
11 11 (0.97%) Brand Awareness
11 11 (0.97%) Military
11 11 (0.97%) Pharmaceutical
12 10 (0.89%) Financial Institution
13 8 (0.71%) French Language
13 8 (0.71%) German Language
14 7 (0.62%) Automotive
14 7 (0.62%) Spanish Language
15 5 (0.44%) Law
16 4 (0.35%) Back Office
Job Titles
1 306 (27.10%) Developer
2 123 (10.89%) Analyst
3 76 (6.73%) Project Manager
4 72 (6.38%) Consultant
4 72 (6.38%) DevOps Engineer
5 71 (6.29%) Agile Developer
6 69 (6.11%) Senior Developer
7 63 (5.58%) Integration Developer
8 61 (5.40%) Business Analyst
9 55 (4.87%) SOA Developer
10 52 (4.61%) Architect
11 47 (4.16%) Marketing Manager
12 44 (3.90%) Java Developer
13 32 (2.83%) .NET Developer
14 30 (2.66%) C# Developer
14 30 (2.66%) Digital Project Manager
15 29 (2.57%) Scala Developer
15 29 (2.57%) Software Developer
16 28 (2.48%) Lead Developer
16 28 (2.48%) Senior Agile Developer
Libraries, Frameworks & Software Standards
1 164 (14.53%) JSON
2 135 (11.96%) XML
3 123 (10.89%) HTML
4 111 (9.83%) Middleware
5 96 (8.50%) Swagger
5 96 (8.50%) WireMock
5 96 (8.50%) XSLT
6 94 (8.33%) CSS
7 89 (7.88%) Apache Camel
8 84 (7.44%) SOAP
9 76 (6.73%) .NET
10 75 (6.64%) Web Services
11 58 (5.14%) RESTful
12 55 (4.87%) REST
13 45 (3.99%) AngularJS
14 42 (3.72%) Node.js
15 39 (3.45%) ASP.NET
16 38 (3.37%) ASP.NET Web API
17 37 (3.28%) jQuery
18 36 (3.19%) Spring
Miscellaneous
1 135 (11.96%) Greenfield Project
2 84 (7.44%) Analytical Skills
3 80 (7.09%) Social Media
4 68 (6.02%) User Experience
5 31 (2.75%) Management Information System
6 26 (2.30%) NHS
7 24 (2.13%) Algorithms
8 23 (2.04%) Computer Science
8 23 (2.04%) Fintech
9 21 (1.86%) Data Structures
9 21 (1.86%) Digital Media
10 17 (1.51%) Mobile App
11 13 (1.15%) Virtual Team
12 11 (0.97%) PKI
13 8 (0.71%) Hedge funds
13 8 (0.71%) Video Conferencing
14 7 (0.62%) FMCG
14 7 (0.62%) Marketing Technology
14 7 (0.62%) Public Cloud
15 6 (0.53%) Data Centre
Operating Systems
1 91 (8.06%) Linux
2 45 (3.99%) Windows
3 38 (3.37%) Unix
4 20 (1.77%) Apple iOS
5 19 (1.68%) Android
5 19 (1.68%) Windows Server
6 14 (1.24%) Mac OS X
6 14 (1.24%) Windows Server 2012
7 11 (0.97%) Windows 10
8 9 (0.80%) Windows 7
8 9 (0.80%) Windows Phone
9 8 (0.71%) AIX
10 7 (0.62%) Solaris
11 5 (0.44%) Ubuntu
12 2 (0.18%) CentOS
12 2 (0.18%) Windows Mobile
13 1 (0.089%) Debian
13 1 (0.089%) Fedora
13 1 (0.089%) Red Hat Enterprise Linux
13 1 (0.089%) Windows 8
Processes & Methodologies
1 762 (67.49%) Business Intelligence
2 737 (65.28%) Programme Management
3 495 (43.84%) Agile Software Development
4 195 (17.27%) TDD
5 183 (16.21%) Scrum
6 151 (13.37%) Analytics
7 125 (11.07%) DevOps
8 124 (10.98%) SOA
9 114 (10.10%) Project Management
10 83 (7.35%) CRM
10 83 (7.35%) E-Commerce
11 81 (7.17%) Continuous Integration
11 81 (7.17%) Stakeholder Management
12 75 (6.64%) SEO
13 66 (5.85%) BDD
13 66 (5.85%) Configuration Management
14 59 (5.23%) MVC
15 58 (5.14%) Content Management
16 54 (4.78%) Open Source
17 49 (4.34%) Microservices
Programming Languages
1 169 (14.97%) Java
2 116 (10.27%) SQL
3 104 (9.21%) JavaScript
4 96 (8.50%) XPath
5 93 (8.24%) Python
6 69 (6.11%) C#
7 33 (2.92%) PHP
8 24 (2.13%) Shell Script
9 22 (1.95%) R
9 22 (1.95%) Ruby
10 18 (1.59%) T-SQL
11 13 (1.15%) PowerShell
12 12 (1.06%) Bash Shell
12 12 (1.06%) VB
13 10 (0.89%) Clojure
13 10 (0.89%) Go
14 9 (0.80%) Scala
15 8 (0.71%) C
16 7 (0.62%) Groovy
17 6 (0.53%) Apex Code
Qualifications
1 215 (19.04%) Security Cleared
2 160 (14.17%) SC Cleared
3 78 (6.91%) Degree
4 53 (4.69%) DV Cleared
5 17 (1.51%) PMI Certification
6 16 (1.42%) PMP
7 15 (1.33%) ITIL Certification
8 10 (0.89%) Cisco Certification
8 10 (0.89%) CISM
9 8 (0.71%) CLAS
9 8 (0.71%) MCSE
9 8 (0.71%) Microsoft Certification
10 7 (0.62%) CTC Cleared
10 7 (0.62%) NVQ Level 4
11 6 (0.53%) CISSP
11 6 (0.53%) HND
11 6 (0.53%) IISP
12 5 (0.44%) BPSS Clearance
12 5 (0.44%) CCIE
13 4 (0.35%) PhD
Quality Assurance & Compliance
1 23 (2.04%) QA
2 19 (1.68%) Data Quality
3 15 (1.33%) GDPR
4 13 (1.15%) JSP 440
5 12 (1.06%) ISO/IEC 27001
6 9 (0.80%) PMO
7 3 (0.27%) GCP
8 2 (0.18%) EMIR
8 2 (0.18%) HMG Security Policy Framework
8 2 (0.18%) MiFID
8 2 (0.18%) RMADS
8 2 (0.18%) SLA
9 1 (0.089%) Cyber Essentials
9 1 (0.089%) Cyber Essentials PLUS
9 1 (0.089%) Government Security Classifications
9 1 (0.089%) IFRS
9 1 (0.089%) PA-DSS
9 1 (0.089%) PCI DSS
9 1 (0.089%) WAI
9 1 (0.089%) WCAG
System Software
1 72 (6.38%) Docker
2 21 (1.86%) Active Directory
3 11 (0.97%) Apache ZooKeeper
4 10 (0.89%) HDFS
5 7 (0.62%) VMware Infrastructure
6 4 (0.35%) Apache Flume
6 4 (0.35%) VMware NSX
6 4 (0.35%) vSphere
7 3 (0.27%) Hyper-V
8 2 (0.18%) Oracle Clusterware
8 2 (0.18%) Oracle RAC
8 2 (0.18%) VMware ESXi
9 1 (0.089%) Microsoft App-V
9 1 (0.089%) ProxySG
9 1 (0.089%) Virtual Machines
9 1 (0.089%) XenApp
Systems Management
1 73 (6.47%) Puppet
2 62 (5.49%) Ansible
3 49 (4.34%) Opscode Chef
4 40 (3.54%) Kubernetes
5 20 (1.77%) Terraform
6 18 (1.59%) logstash
7 17 (1.51%) Kibana
8 10 (0.89%) HAProxy
9 9 (0.80%) AirWatch
10 8 (0.71%) Grafana
10 8 (0.71%) Salt
11 7 (0.62%) Prometheus
12 6 (0.53%) ZABBIX
13 5 (0.44%) Systems Management Server (SMS)
14 4 (0.35%) HP Operations Orchestration
15 3 (0.27%) Nessus
15 3 (0.27%) Oozie
16 2 (0.18%) Nagios
16 2 (0.18%) Oracle RMAN
16 2 (0.18%) TeamSite
Vendors
1 734 (65.01%) SAP
2 130 (11.51%) Oracle
3 83 (7.35%) Google
4 82 (7.26%) Adobe
5 72 (6.38%) WSO2
6 71 (6.29%) Microsoft
7 27 (2.39%) VMware
8 26 (2.30%) Tableau
9 23 (2.04%) Salesforce.com
10 19 (1.68%) IBM
11 17 (1.51%) Facebook
12 16 (1.42%) Sitecore
13 11 (0.97%) Cisco
13 11 (0.97%) Red Hat
13 11 (0.97%) ServiceNow
14 10 (0.89%) Teradata
15 9 (0.80%) HP
15 9 (0.80%) MobileIron
15 9 (0.80%) Splunk
16 8 (0.71%) Siebel