The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 30 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK / England
3 months to
30 Mar 2017
Same period 2016 Same period 2015
Rank 247 296 328
Rank change year-on-year +49 +32  
Contract jobs citing Digital Marketing 398 386 301
As % of all contract IT jobs advertised in England 0.95% 0.77% 0.62%
As % of the Processes & Methodologies category 1.14% 0.93% 0.77%
Number of daily rates quoted 337 296 214
Median daily rate £425 £375 £375
Median daily rate % change year-on-year +13.33% -  
90% offered a daily rate of more than £240 £210 £225
10% offered a daily rate of more than £554 £550 £450
UK excluding London median daily rate £425 £350 £350
% change year-on-year +21.42% -  
Number of hourly rates quoted 5 17 8
Median hourly rate £31.50 £26.00 £18.00
Median hourly rate % change year-on-year +21.15% +44.44%  
90% offered a hourly rate of more than £21.40 £15.60 £13.90
10% offered a hourly rate of more than £44.90 £55.00 £29.57
UK excluding London median hourly rate £31.50 £18.00 £18.00
% change year-on-year +75.00% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 34952 41419 38984
As % of all contract IT job vacancies advertised in England 83.24% 82.90% 79.95%
Number of daily rates quoted 23201 27556 24587
Median daily rate £450 £438 £425
Median daily rate % change year-on-year +2.85% +2.94%  
90% offered a daily rate of more than £300 £300 £280
10% offered a daily rate of more than £600 £600 £580
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 871 989 1142
Median hourly rate £35.00 £36.00 £27.50
Median hourly rate % change year-on-year -2.77% +30.90%  
90% offered a hourly rate of more than £13.21 £13.00 £12.00
10% offered a hourly rate of more than £52.50 £53.00 £49.50
UK excluding London median hourly rate £35.75 £38.00 £30.00
% change year-on-year -5.92% +26.66%  

Digital Marketing
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in England.

Contractor daily rate trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Digital Marketing in England over the 3 months to 30 March 2017.

Contractor daily rate histogram for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in England.

Contractor hourly rate trend for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Digital Marketing in England over the 3 months to 30 March 2017.

Contractor hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 3 months to 30 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +17 182 £450 - 118
South East +28 77 £401 +14.42% 58
South West +17 71 £375 - 48
East of England +18 21 £438 +2.94% 23
Yorkshire +21 16 £475 +60.33% 9
North West +26 15 £538 +55.79% 25
East Midlands -13 6 £563 +129.59% 12
North East -7 5 £383 - 6
West Midlands +16 2 £353 +17.50% 15
Digital Marketing
UK

For the 6 months to 30 March 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Digital Marketing.

1 787 (100.00%) Marketing
2 516 (65.57%) Finance
3 486 (61.75%) Telecoms
4 485 (61.63%) Manufacturing
4 485 (61.63%) Business Intelligence
5 484 (61.50%) SAP
5 484 (61.50%) Programme Management
6 482 (61.25%) Electronics
7 477 (60.61%) SAP Oil and Gas
8 344 (43.71%) Agile Software Development
9 145 (18.42%) Java
10 135 (17.15%) Security Cleared
11 125 (15.88%) Analytics
12 115 (14.61%) SC Cleared
13 112 (14.23%) Scrum
14 101 (12.83%) HTML
15 98 (12.45%) SQL
16 93 (11.82%) TDD
17 89 (11.31%) JavaScript
18 81 (10.29%) .NET
18 81 (10.29%) Adobe
19 79 (10.04%) Project Management
20 77 (9.78%) Oracle
21 76 (9.66%) JSON
22 70 (8.89%) Microsoft
22 70 (8.89%) SOA
23 68 (8.64%) E-Commerce
23 68 (8.64%) CSS
24 65 (8.26%) Python
24 65 (8.26%) Amazon AWS

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 43 (5.46%) CMS
1 43 (5.46%) Mule
2 33 (4.19%) Adobe Experience Manager
3 30 (3.81%) Oracle SOA Suite
4 28 (3.56%) Oracle Service Bus
5 25 (3.18%) SharePoint
6 24 (3.05%) Apache Spark
7 16 (2.03%) Mule ESB
8 14 (1.78%) Apache
9 12 (1.52%) SAS
9 12 (1.52%) SharePoint 2013
10 10 (1.27%) Confluence
11 8 (1.02%) Elasticsearch
11 8 (1.02%) WebLogic
12 7 (0.89%) Cloud Foundry
12 7 (0.89%) SharePoint Server
12 7 (0.89%) WordPress
13 6 (0.76%) Tomcat
14 5 (0.64%) WebSphere
15 4 (0.51%) Sitecore CMS
Applications
1 29 (3.68%) MS Excel
2 20 (2.54%) MS Project
3 19 (2.41%) MS Office
4 16 (2.03%) MS PowerPoint
5 8 (1.02%) Photoshop
6 6 (0.76%) MS Visio
7 5 (0.64%) Adobe Creative Suite
7 5 (0.64%) OmniGraffle
8 3 (0.38%) SPSS
9 1 (0.13%) Fireworks
9 1 (0.13%) InVision
9 1 (0.13%) Spreadsheet
9 1 (0.13%) Stata
Business Applications
1 477 (60.61%) SAP Oil and Gas
2 13 (1.65%) Adobe Campaign
3 9 (1.14%) Dynamics CRM
3 9 (1.14%) Sprinklr
4 7 (0.89%) Eloqua
5 5 (0.64%) Unit4 Business World
6 4 (0.51%) SAP Hybris
6 4 (0.51%) Unica
7 2 (0.25%) Oracle Applications
7 2 (0.25%) Oracle BPM
7 2 (0.25%) Radian6
8 1 (0.13%) Infor CRM
8 1 (0.13%) Oracle 11i
8 1 (0.13%) SAP CO
8 1 (0.13%) SAP ERP
8 1 (0.13%) SAP FI/CO
8 1 (0.13%) SAP HCM
8 1 (0.13%) SAP MDM
8 1 (0.13%) SAP Payroll
8 1 (0.13%) SDL Web 8
Cloud Services
1 65 (8.26%) Amazon AWS
2 33 (4.19%) Google Analytics
3 30 (3.81%) Microsoft Azure
4 24 (3.05%) Adobe Analytics
5 19 (2.41%) Amazon EC2
6 15 (1.91%) Virtual Private Cloud
7 13 (1.65%) PaaS
8 12 (1.52%) Office 365
9 9 (1.14%) Google Cloud Platform
9 9 (1.14%) SmartFocus
10 8 (1.02%) SaaS
11 5 (0.64%) Cloud Computing
11 5 (0.64%) Datadog
11 5 (0.64%) IaaS
12 4 (0.51%) AdWords
12 4 (0.51%) BlueKai
12 4 (0.51%) GitHub
13 3 (0.38%) AWS CloudFormation
13 3 (0.38%) Heroku
14 2 (0.25%) Amazon EMR
Communications & Networking
1 20 (2.54%) Internet
2 19 (2.41%) SMS
3 13 (1.65%) HTTP
4 11 (1.40%) Firewall
4 11 (1.40%) TCP/IP
5 10 (1.27%) DNS
6 7 (0.89%) SSL
7 6 (0.76%) Cisco Nexus
7 6 (0.76%) SMTP
8 4 (0.51%) Cisco ASA
8 4 (0.51%) DHCP
8 4 (0.51%) FTP
8 4 (0.51%) Intranet
8 4 (0.51%) IPsec
8 4 (0.51%) Kerberos
8 4 (0.51%) LDAP
8 4 (0.51%) Wi-Fi
9 3 (0.38%) Network Security
9 3 (0.38%) Skype
9 3 (0.38%) SSH
Database & Business Intelligence
1 48 (6.10%) Big Data
2 40 (5.08%) SQL Server
3 38 (4.83%) Hadoop
4 25 (3.18%) Oracle Database
5 19 (2.41%) PostgreSQL
5 19 (2.41%) Relational Database
6 18 (2.29%) MongoDB
7 17 (2.16%) MySQL
8 14 (1.78%) Data Warehouse
9 11 (1.40%) Oracle Database 11g
10 10 (1.27%) Apache Hive
11 9 (1.14%) Redis
12 8 (1.02%) NoSQL
12 8 (1.02%) SQL Server 2008
13 7 (0.89%) RDBMS
13 7 (0.89%) SQL Server Integration Services
14 6 (0.76%) Data Mining
15 5 (0.64%) Oracle BI Publisher
15 5 (0.64%) Oracle Database 10g
16 4 (0.51%) Couchbase
Development Applications
1 47 (5.97%) Maven
2 44 (5.59%) Git (software)
3 31 (3.94%) Jenkins
4 26 (3.30%) JIRA
5 18 (2.29%) Selenium
5 18 (2.29%) SoapUI
6 16 (2.03%) Team Foundation Server
7 15 (1.91%) Cucumber
7 15 (1.91%) Subversion
8 9 (1.14%) Oracle APEX
8 9 (1.14%) Visual Studio
8 9 (1.14%) WebDriver
9 7 (0.89%) TeamCity
10 6 (0.76%) JUnit
11 5 (0.64%) Atlassian Bamboo
11 5 (0.64%) Balsamiq Mockups
11 5 (0.64%) Bazaar
11 5 (0.64%) Mercurial
11 5 (0.64%) SpecFlow
12 4 (0.51%) Gradle
General
1 787 (100.00%) Marketing
2 516 (65.57%) Finance
3 486 (61.75%) Telecoms
4 485 (61.63%) Manufacturing
5 482 (61.25%) Electronics
6 44 (5.59%) Retail
7 26 (3.30%) Legal
8 21 (2.67%) Advertising
9 12 (1.52%) Publishing
10 11 (1.40%) Banking
11 7 (0.89%) Pharmaceutical
12 5 (0.64%) Automotive
13 4 (0.51%) German Language
13 4 (0.51%) Law
14 3 (0.38%) Financial Institution
14 3 (0.38%) Games
14 3 (0.38%) Retail Banking
15 2 (0.25%) Back Office
15 2 (0.25%) Danish Language
15 2 (0.25%) Multimedia
Job Titles
1 189 (24.02%) Developer
2 98 (12.45%) Analyst
3 62 (7.88%) Business Analyst
4 59 (7.50%) Architect
5 52 (6.61%) Project Manager
6 49 (6.23%) Consultant
7 47 (5.97%) Java Developer
8 32 (4.07%) Digital Analyst
9 28 (3.56%) Marketing Manager
10 27 (3.43%) .NET Developer
11 26 (3.30%) Digital Business Analyst
12 24 (3.05%) Digital Architect
13 23 (2.92%) Agile Developer
13 23 (2.92%) C# Developer
13 23 (2.92%) SOA Developer
14 21 (2.67%) Designer
14 21 (2.67%) Digital Marketing Manager
14 21 (2.67%) Digital Project Manager
15 20 (2.54%) Integration Developer
16 19 (2.41%) Tester
Libraries, Frameworks & Software Standards
1 101 (12.83%) HTML
2 81 (10.29%) .NET
3 76 (9.66%) JSON
4 68 (8.64%) CSS
5 61 (7.75%) XML
6 57 (7.24%) AngularJS
7 51 (6.48%) SOAP
8 48 (6.10%) Web Services
9 45 (5.72%) Middleware
10 44 (5.59%) Apache Camel
11 37 (4.70%) Swagger
11 37 (4.70%) XSLT
12 36 (4.57%) jQuery
13 33 (4.19%) REST
14 30 (3.81%) Twitter Bootstrap
14 30 (3.81%) WireMock
15 29 (3.68%) RESTful
16 28 (3.56%) ASP.NET
16 28 (3.56%) HTML5
17 24 (3.05%) Spring
Miscellaneous
1 63 (8.01%) User Experience
2 59 (7.50%) Analytical Skills
3 52 (6.61%) Social Media
4 20 (2.54%) NHS
5 17 (2.16%) Mobile App
6 13 (1.65%) FMCG
6 13 (1.65%) Virtual Team
7 12 (1.52%) Computer Science
8 11 (1.40%) Digital Media
9 10 (1.27%) Data Centre
10 6 (0.76%) Algorithms
11 5 (0.64%) Management Information System
11 5 (0.64%) PMI
12 4 (0.51%) Blog
12 4 (0.51%) Clustering
12 4 (0.51%) Public Cloud
13 3 (0.38%) CMDB
13 3 (0.38%) Enterprise Software
13 3 (0.38%) Internet of Things
13 3 (0.38%) Security Operations Centre
Operating Systems
1 58 (7.37%) Linux
2 31 (3.94%) Windows
3 16 (2.03%) Red Hat Enterprise Linux
4 14 (1.78%) Unix
5 12 (1.52%) Windows Server
6 10 (1.27%) Android
7 9 (1.14%) Windows Server 2012
8 8 (1.02%) CentOS
9 5 (0.64%) Apple iOS
9 5 (0.64%) Mac OS X
9 5 (0.64%) Oracle Linux
9 5 (0.64%) Windows Server 2008
10 4 (0.51%) Solaris
10 4 (0.51%) Windows 10
10 4 (0.51%) Windows XP
11 3 (0.38%) AIX
11 3 (0.38%) Fedora
12 2 (0.25%) Windows 7
12 2 (0.25%) Windows Server 2003
12 2 (0.25%) Windows Vista
Processes & Methodologies
1 485 (61.63%) Business Intelligence
2 484 (61.50%) Programme Management
3 344 (43.71%) Agile Software Development
4 125 (15.88%) Analytics
5 112 (14.23%) Scrum
6 93 (11.82%) TDD
7 79 (10.04%) Project Management
8 70 (8.89%) SOA
9 68 (8.64%) E-Commerce
10 63 (8.01%) CRM
11 61 (7.75%) DevOps
12 55 (6.99%) MVC
12 55 (6.99%) Stakeholder Management
13 49 (6.23%) Continuous Integration
14 46 (5.84%) Open Source
15 45 (5.72%) Content Management
16 44 (5.59%) Business Analysis
17 39 (4.96%) SEO
18 35 (4.45%) Continuous Delivery
19 34 (4.32%) BDD
Programming Languages
1 145 (18.42%) Java
2 98 (12.45%) SQL
3 89 (11.31%) JavaScript
4 65 (8.26%) Python
5 57 (7.24%) C#
6 36 (4.57%) XPath
7 30 (3.81%) Ruby
8 23 (2.92%) PHP
9 17 (2.16%) R
10 16 (2.03%) C
11 15 (1.91%) Shell Script
12 13 (1.65%) Go
13 11 (1.40%) PowerShell
14 10 (1.27%) PL/SQL
15 9 (1.14%) Bash Shell
15 9 (1.14%) Perl
15 9 (1.14%) T-SQL
16 7 (0.89%) C++
16 7 (0.89%) Scala
17 6 (0.76%) F#
Qualifications
1 135 (17.15%) Security Cleared
2 115 (14.61%) SC Cleared
3 46 (5.84%) Degree
4 13 (1.65%) DV Cleared
5 10 (1.27%) PMI Certification
6 8 (1.02%) PMP
7 6 (0.76%) Cisco Certification
7 6 (0.76%) CTC Cleared
8 5 (0.64%) ISEB
8 5 (0.64%) PhD
9 3 (0.38%) BPSS Clearance
9 3 (0.38%) CCIE
9 3 (0.38%) CCNA
9 3 (0.38%) ISTQB
10 2 (0.25%) CCNP
10 2 (0.25%) CISSP
10 2 (0.25%) DBS Check
10 2 (0.25%) ITIL Foundation Certificate
10 2 (0.25%) MBA
11 1 (0.13%) CISA
Quality Assurance & Compliance
1 23 (2.92%) QA
2 17 (2.16%) PMO
3 7 (0.89%) JSP 440
4 5 (0.64%) Data Quality
4 5 (0.64%) ISO/IEC 27001
4 5 (0.64%) SLA
5 4 (0.51%) GDPR
6 3 (0.38%) HMG Security Policy Framework
6 3 (0.38%) PCI DSS
7 2 (0.25%) Actionable Recommendations
8 1 (0.13%) Disclosure Scotland
8 1 (0.13%) EFQM
8 1 (0.13%) Government Security Classifications
8 1 (0.13%) ISO 9000
8 1 (0.13%) PA-DSS
System Software
1 28 (3.56%) Docker
2 18 (2.29%) Active Directory
3 14 (1.78%) VMware Infrastructure
4 9 (1.14%) VMware ESXi
5 8 (1.02%) vSphere
6 5 (0.64%) Hyper-V
6 5 (0.64%) XenServer
7 3 (0.38%) HDFS
7 3 (0.38%) Microsoft App-V
7 3 (0.38%) Oracle RAC
7 3 (0.38%) vCloud
7 3 (0.38%) VMware Workstation
8 2 (0.25%) Apache Flume
8 2 (0.25%) NFS
8 2 (0.25%) Samba
8 2 (0.25%) Squid
8 2 (0.25%) XenDesktop
9 1 (0.13%) Veritas File System
9 1 (0.13%) VMware ESX
9 1 (0.13%) XenApp
Systems Management
1 23 (2.92%) Ansible
2 20 (2.54%) Puppet
3 16 (2.03%) Opscode Chef
4 9 (1.14%) Terraform
5 8 (1.02%) Salt
6 6 (0.76%) Kibana
6 6 (0.76%) Nagios
7 5 (0.64%) Kubernetes
7 5 (0.64%) logstash
8 4 (0.51%) SCCM
8 4 (0.51%) WSUS
9 3 (0.38%) ZABBIX
10 2 (0.25%) Backup Exec
10 2 (0.25%) Data Guard
10 2 (0.25%) Graphite
10 2 (0.25%) Mesos
10 2 (0.25%) NetBackup
10 2 (0.25%) Norton AntiVirus
10 2 (0.25%) Oozie
10 2 (0.25%) Symantec Endpoint Protection
Vendors
1 484 (61.50%) SAP
2 81 (10.29%) Adobe
3 77 (9.78%) Oracle
4 70 (8.89%) Microsoft
5 51 (6.48%) Google
6 29 (3.68%) WSO2
7 25 (3.18%) VMware
8 20 (2.54%) Red Hat
9 18 (2.29%) Tableau
10 16 (2.03%) IBM
11 15 (1.91%) Salesforce.com
12 13 (1.65%) Cisco
13 11 (1.40%) CA Agile Central
13 11 (1.40%) hybris
14 10 (1.27%) Facebook
14 10 (1.27%) HP
15 7 (0.89%) Twitter
16 6 (0.76%) DoubleClick
16 6 (0.76%) ServiceNow
17 5 (0.64%) Teradata
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