The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK / England
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 196 283 305
Rank change year-on-year +87 +22  
Contract jobs citing Digital Marketing 541 403 360
As % of all contract IT jobs advertised in England 1.27% 0.82% 0.71%
As % of the Processes & Methodologies category 1.50% 0.98% 0.87%
Number of daily rates quoted 392 318 279
Median daily rate £463 £395 £375
Median daily rate % change year-on-year +17.08% +5.33%  
90% offered a daily rate of more than £275 £213 £225
10% offered a daily rate of more than £600 £584 £500
UK excluding London median daily rate £475 £375 £375
% change year-on-year +26.66% -  
Number of hourly rates quoted 5 17 3
Median hourly rate £21.50 £26.25 £35.00
Median hourly rate % change year-on-year -18.09% -25.00%  
90% offered a hourly rate of more than £16.50 £18.42 £23.00
10% offered a hourly rate of more than £24.50 £41.91 £38.20
UK excluding London median hourly rate £21.50 £32.00 £35.00
% change year-on-year -32.81% -8.57%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 35981 41220 41210
As % of all contract IT job vacancies advertised in England 84.73% 83.49% 80.75%
Number of daily rates quoted 23640 27663 26906
Median daily rate £450 £450 £415
Median daily rate % change year-on-year - +8.43%  
90% offered a daily rate of more than £313 £300 £288
10% offered a daily rate of more than £600 £600 £590
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 936 964 1142
Median hourly rate £32.50 £27.50 £26.00
Median hourly rate % change year-on-year +18.18% +5.76%  
90% offered a hourly rate of more than £12.53 £12.58 £12.00
10% offered a hourly rate of more than £52.50 £49.05 £50.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Digital Marketing
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in England.

Contractor daily rate trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Digital Marketing in England over the 3 months to 24 June 2017.

Contractor daily rate histogram for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in England.

Contractor hourly rate trend for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +52 230 £450 +9.09% 112
South West +29 102 £410 +9.33% 49
South East +46 97 £453 +20.66% 44
East of England +49 62 £538 -10.41% 27
Yorkshire +29 26 £475 +18.75% 15
West Midlands +22 7 £300 -20.00% 8
North West -1 7 £650 +73.33% 25
East Midlands -16 3 £400 -11.11% 6
North East +69 1 £363 - 3
Digital Marketing
UK

For the 6 months to 24 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Digital Marketing.

1 928 (100.00%) Marketing
2 640 (68.97%) Finance
3 612 (65.95%) Business Intelligence
4 608 (65.52%) Telecoms
4 608 (65.52%) Programme Management
5 604 (65.09%) Electronics
6 603 (64.98%) Manufacturing
6 603 (64.98%) SAP
7 599 (64.55%) SAP Oil and Gas
8 387 (41.70%) Agile Software Development
9 189 (20.37%) Security Cleared
10 166 (17.89%) SC Cleared
11 150 (16.16%) TDD
12 141 (15.19%) Analytics
13 135 (14.55%) Java
14 128 (13.79%) SQL
15 113 (12.18%) JSON
16 108 (11.64%) DevOps
17 101 (10.88%) XML
18 99 (10.67%) Oracle
18 99 (10.67%) Microsoft
18 99 (10.67%) Scrum
19 97 (10.45%) Greenfield Project
20 94 (10.13%) Project Management
21 92 (9.91%) E-Commerce
21 92 (9.91%) HTML
22 89 (9.59%) SOA
23 86 (9.27%) JavaScript
24 80 (8.62%) Middleware
25 79 (8.51%) .NET

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 55 (5.93%) Mule
2 46 (4.96%) Oracle SOA Suite
3 45 (4.85%) Oracle Service Bus
4 43 (4.63%) CMS
5 35 (3.77%) SharePoint
6 21 (2.26%) Adobe Experience Manager
7 18 (1.94%) Apache Spark
8 17 (1.83%) Confluence
9 15 (1.62%) SAS
10 12 (1.29%) SharePoint 2013
10 12 (1.29%) WordPress
11 11 (1.19%) Drupal
11 11 (1.19%) MS Exchange
12 10 (1.08%) Apache
12 10 (1.08%) Mule ESB
12 10 (1.08%) Umbraco
13 9 (0.97%) Sitecore CMS
14 7 (0.75%) Facebook Platform
14 7 (0.75%) Tomcat
15 5 (0.54%) Cloud Foundry
Applications
1 41 (4.42%) Microsoft Excel
2 31 (3.34%) Microsoft Office
3 24 (2.59%) Microsoft PowerPoint
4 19 (2.05%) Microsoft Project
5 12 (1.29%) Photoshop
6 7 (0.75%) MS Visio
7 5 (0.54%) OmniGraffle
8 4 (0.43%) SPSS
9 3 (0.32%) Adobe Creative Suite
10 2 (0.22%) Adobe Illustrator
10 2 (0.22%) Spreadsheet
10 2 (0.22%) Stata
11 1 (0.11%) Adobe After Effects
11 1 (0.11%) Fireworks
11 1 (0.11%) InDesign
11 1 (0.11%) InVision
Business Applications
1 599 (64.55%) SAP Oil and Gas
2 25 (2.69%) Dynamics CRM
3 9 (0.97%) Unica
3 9 (0.97%) WebTrends
4 7 (0.75%) SAP CO
4 7 (0.75%) SAP FI
4 7 (0.75%) SAP FI/CO
5 6 (0.65%) Adobe Campaign
5 6 (0.65%) Eloqua
5 6 (0.65%) NetSuite
6 5 (0.54%) SAP FI-AP
6 5 (0.54%) SAP SRM
7 4 (0.43%) Sprinklr
8 3 (0.32%) Workday HCM
9 2 (0.22%) SAP Hybris
10 1 (0.11%) FastStats PeopleStage
10 1 (0.11%) Payment Gateway
10 1 (0.11%) SAP MDG
10 1 (0.11%) SessionCam
10 1 (0.11%) SystmOne
Cloud Services
1 58 (6.25%) Amazon AWS
2 33 (3.56%) Google Analytics
3 32 (3.45%) Microsoft Azure
4 24 (2.59%) Adobe Analytics
5 20 (2.16%) Office 365
6 15 (1.62%) Amazon EC2
7 11 (1.19%) AdWords
7 11 (1.19%) SaaS
8 10 (1.08%) Cloud Computing
8 10 (1.08%) GitHub
8 10 (1.08%) Virtual Private Cloud
9 9 (0.97%) Google Cloud Platform
9 9 (0.97%) PaaS
10 8 (0.86%) G Suite
11 6 (0.65%) SmartFocus
12 5 (0.54%) IaaS
12 5 (0.54%) Oracle Service Cloud
13 4 (0.43%) Yammer
14 3 (0.32%) Datadog
15 2 (0.22%) Trello
Communications & Networking
1 19 (2.05%) Firewall
2 17 (1.83%) HTTP
3 15 (1.62%) Internet
4 13 (1.40%) SMS
5 12 (1.29%) LAN
5 12 (1.29%) TCP/IP
5 12 (1.29%) WAN
5 12 (1.29%) Wireless
6 9 (0.97%) 3G
6 9 (0.97%) DNS
6 9 (0.97%) GPRS
6 9 (0.97%) GSM
6 9 (0.97%) LTE
6 9 (0.97%) SGSN
7 8 (0.86%) Cisco Nexus
7 8 (0.86%) SAN
7 8 (0.86%) Wi-Fi
8 7 (0.75%) Skype
8 7 (0.75%) SSL
8 7 (0.75%) VPN
Database & Business Intelligence
1 47 (5.06%) Big Data
2 45 (4.85%) Relational Database
3 38 (4.09%) SQL Server
4 37 (3.99%) Hadoop
5 33 (3.56%) MySQL
6 28 (3.02%) PostgreSQL
7 24 (2.59%) Oracle Database
8 21 (2.26%) Data Warehouse
8 21 (2.26%) RDBMS
9 20 (2.16%) MongoDB
10 14 (1.51%) Power BI
11 13 (1.40%) NoSQL
12 9 (0.97%) Azure SQL Data Warehouse
12 9 (0.97%) Azure SQL Database
13 8 (0.86%) Apache Hive
13 8 (0.86%) Oracle Database 11g
14 7 (0.75%) BusinessObjects
14 7 (0.75%) Data Mining
15 6 (0.65%) SQL Server 2008
15 6 (0.65%) SQLite
Development Applications
1 77 (8.30%) Maven
2 60 (6.47%) Git (software)
3 47 (5.06%) Jenkins
4 32 (3.45%) JIRA
5 17 (1.83%) Cucumber
5 17 (1.83%) Selenium
6 12 (1.29%) SoapUI
7 10 (1.08%) Subversion
7 10 (1.08%) Team Foundation Server
8 8 (0.86%) WebDriver
9 7 (0.75%) Gradle
10 6 (0.65%) Grunt
10 6 (0.65%) Oracle APEX
10 6 (0.65%) Robolectric
11 5 (0.54%) Balsamiq Mockups
11 5 (0.54%) Dreamweaver
11 5 (0.54%) Eclipse
11 5 (0.54%) Visual Studio
12 4 (0.43%) Hudson
12 4 (0.43%) TeamCity
General
1 928 (100.00%) Marketing
2 640 (68.97%) Finance
3 608 (65.52%) Telecoms
4 604 (65.09%) Electronics
5 603 (64.98%) Manufacturing
6 51 (5.50%) Retail
7 35 (3.77%) Advertising
8 19 (2.05%) Legal
9 12 (1.29%) Publishing
10 10 (1.08%) Banking
11 8 (0.86%) Military
12 7 (0.75%) Law
13 6 (0.65%) Automotive
13 6 (0.65%) German Language
14 5 (0.54%) Back Office
15 4 (0.43%) Brand Awareness
15 4 (0.43%) Financial Institution
15 4 (0.43%) French Language
15 4 (0.43%) Games
16 3 (0.32%) Digital Economy
Job Titles
1 214 (23.06%) Developer
2 115 (12.39%) Analyst
3 60 (6.47%) Consultant
3 60 (6.47%) Project Manager
4 59 (6.36%) Architect
5 49 (5.28%) Business Analyst
6 46 (4.96%) Agile Developer
6 46 (4.96%) Java Developer
7 43 (4.63%) SOA Developer
8 40 (4.31%) Integration Developer
9 35 (3.77%) DevOps Engineer
9 35 (3.77%) Marketing Manager
10 28 (3.02%) Senior Developer
11 26 (2.80%) .NET Developer
12 25 (2.69%) C# Developer
12 25 (2.69%) Digital Analyst
13 21 (2.26%) Programme Manager
14 20 (2.16%) Digital Marketing Manager
14 20 (2.16%) XML Consultant
14 20 (2.16%) XML Specialist
Libraries, Frameworks & Software Standards
1 113 (12.18%) JSON
2 101 (10.88%) XML
3 92 (9.91%) HTML
4 80 (8.62%) Middleware
5 79 (8.51%) .NET
6 72 (7.76%) XSLT
7 68 (7.33%) Swagger
8 65 (7.00%) WireMock
9 57 (6.14%) CSS
10 56 (6.03%) Apache Camel
11 54 (5.82%) AngularJS
12 38 (4.09%) ASP.NET
13 37 (3.99%) SOAP
14 34 (3.66%) RESTful
15 33 (3.56%) Web Services
16 30 (3.23%) jQuery
16 30 (3.23%) REST
17 27 (2.91%) JSON Schema
18 26 (2.80%) Spring
19 25 (2.69%) Node.js
Miscellaneous
1 97 (10.45%) Greenfield Project
2 73 (7.87%) Analytical Skills
3 62 (6.68%) User Experience
4 42 (4.53%) Social Media
5 20 (2.16%) Digital Media
5 20 (2.16%) NHS
6 18 (1.94%) Management Information System
7 14 (1.51%) Data Centre
7 14 (1.51%) Mobile App
8 12 (1.29%) Computer Science
9 11 (1.19%) PMI
10 10 (1.08%) Private Cloud
11 9 (0.97%) Algorithms
12 7 (0.75%) Data Structures
12 7 (0.75%) e-Learning
12 7 (0.75%) Public Cloud
13 6 (0.65%) Enterprise Software
13 6 (0.65%) FMCG
13 6 (0.65%) Virtual Team
14 5 (0.54%) Smartphone
Operating Systems
1 69 (7.44%) Linux
2 51 (5.50%) Windows
3 38 (4.09%) Unix
4 27 (2.91%) Android
5 25 (2.69%) Mac OS X
6 20 (2.16%) Apple iOS
7 16 (1.72%) Windows Server
8 12 (1.29%) Windows Server 2012
9 11 (1.19%) Red Hat Enterprise Linux
10 9 (0.97%) Windows Phone
11 8 (0.86%) Solaris
12 7 (0.75%) AIX
12 7 (0.75%) CentOS
12 7 (0.75%) Windows 10
13 5 (0.54%) Windows Server 2008
14 4 (0.43%) Oracle Linux
15 3 (0.32%) Ubuntu
16 2 (0.22%) Fedora
16 2 (0.22%) Windows Mobile
16 2 (0.22%) Windows Server 2003
Processes & Methodologies
1 612 (65.95%) Business Intelligence
2 608 (65.52%) Programme Management
3 387 (41.70%) Agile Software Development
4 150 (16.16%) TDD
5 141 (15.19%) Analytics
6 108 (11.64%) DevOps
7 99 (10.67%) Scrum
8 94 (10.13%) Project Management
9 92 (9.91%) E-Commerce
10 89 (9.59%) SOA
11 75 (8.08%) CRM
12 71 (7.65%) MVC
13 64 (6.90%) Continuous Integration
14 60 (6.47%) Stakeholder Management
15 51 (5.50%) Test Automation
16 49 (5.28%) BDD
16 49 (5.28%) SEO
17 45 (4.85%) Content Management
18 42 (4.53%) Configuration Management
18 42 (4.53%) Web Development
Programming Languages
1 135 (14.55%) Java
2 128 (13.79%) SQL
3 86 (9.27%) JavaScript
4 68 (7.33%) XPath
5 63 (6.79%) Python
6 58 (6.25%) C#
7 29 (3.13%) PHP
8 24 (2.59%) T-SQL
9 22 (2.37%) R
10 20 (2.16%) Ruby
11 16 (1.72%) PowerShell
12 14 (1.51%) VB
13 11 (1.19%) Shell Script
14 9 (0.97%) C
15 8 (0.86%) Go
16 7 (0.75%) Bash Shell
17 6 (0.65%) C++
17 6 (0.65%) Perl
18 5 (0.54%) Groovy
18 5 (0.54%) PL/SQL
Qualifications
1 189 (20.37%) Security Cleared
2 166 (17.89%) SC Cleared
3 66 (7.11%) Degree
4 23 (2.48%) DV Cleared
5 14 (1.51%) PMI Certification
6 10 (1.08%) CTC Cleared
7 9 (0.97%) Cisco Certification
8 8 (0.86%) PMP
9 5 (0.54%) CCIE
10 4 (0.43%) APMP
10 4 (0.43%) CCNA
10 4 (0.43%) Chartered Engineer
10 4 (0.43%) CISM
10 4 (0.43%) CISSP
10 4 (0.43%) CLAS
10 4 (0.43%) Computer Science Degree
10 4 (0.43%) PhD
11 3 (0.32%) CITP
11 3 (0.32%) ITIL Foundation Certificate
11 3 (0.32%) MBCS
Quality Assurance & Compliance
1 19 (2.05%) QA
2 14 (1.51%) JSP 440
3 13 (1.40%) PMO
4 11 (1.19%) GDPR
5 6 (0.65%) ISO/IEC 27001
6 3 (0.32%) HL7
7 2 (0.22%) Disclosure Scotland
7 2 (0.22%) HMG Security Policy Framework
7 2 (0.22%) ISO 9000
7 2 (0.22%) RMADS
7 2 (0.22%) SLA
7 2 (0.22%) WCAG
8 1 (0.11%) Data Quality
8 1 (0.11%) EFQM
8 1 (0.11%) Government Security Classifications
8 1 (0.11%) ISO/IEC 27005
8 1 (0.11%) PCI DSS
System Software
1 33 (3.56%) Docker
2 22 (2.37%) Active Directory
3 18 (1.94%) VMware Infrastructure
4 11 (1.19%) vSphere
5 8 (0.86%) VMware ESXi
6 7 (0.75%) Hyper-V
7 5 (0.54%) XenServer
8 4 (0.43%) XenApp
9 3 (0.32%) HDFS
9 3 (0.32%) Microsoft App-V
9 3 (0.32%) Oracle RAC
9 3 (0.32%) vCloud
9 3 (0.32%) VMware Workstation
10 2 (0.22%) Apache Flume
10 2 (0.22%) NFS
10 2 (0.22%) ProxySG
10 2 (0.22%) Samba
10 2 (0.22%) Squid
10 2 (0.22%) Virtual Machines
10 2 (0.22%) XenDesktop
Systems Management
1 45 (4.85%) Puppet
2 34 (3.66%) Opscode Chef
3 33 (3.56%) Ansible
4 19 (2.05%) Kubernetes
5 9 (0.97%) AirWatch
6 5 (0.54%) Terraform
7 4 (0.43%) SCCM
7 4 (0.43%) WSUS
8 3 (0.32%) Grafana
8 3 (0.32%) HP Quality Center
8 3 (0.32%) Kibana
8 3 (0.32%) logstash
8 3 (0.32%) Nagios
8 3 (0.32%) Salt
8 3 (0.32%) ZABBIX
9 2 (0.22%) Backup Exec
9 2 (0.22%) Failover Clustering
9 2 (0.22%) NetBackup
9 2 (0.22%) Norton AntiVirus
9 2 (0.22%) Rancher
Vendors
1 603 (64.98%) SAP
2 99 (10.67%) Microsoft
2 99 (10.67%) Oracle
3 66 (7.11%) Adobe
4 58 (6.25%) Google
5 47 (5.06%) WSO2
6 31 (3.34%) VMware
7 23 (2.48%) IBM
8 22 (2.37%) Tableau
9 21 (2.26%) Cisco
10 18 (1.94%) Red Hat
11 14 (1.51%) Facebook
12 13 (1.40%) Salesforce.com
12 13 (1.40%) Sitecore
13 12 (1.29%) Teradata
14 9 (0.97%) Citrix
14 9 (0.97%) MobileIron
15 8 (0.86%) CheckPoint
15 8 (0.86%) HP
15 8 (0.86%) ServiceNow
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