Period
to 23 April 2018

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 23 April 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK > England
6 months to
23 Apr 2018
Same period 2017 Same period 2016
Rank 296 269 308
Rank change year-on-year -27 +39 +85
Contract jobs citing Digital Marketing 787 809 759
As % of all contract IT jobs advertised in England 0.85% 0.95% 0.78%
As % of the Processes & Methodologies category 0.99% 1.12% 0.93%
Number of daily rates quoted 624 681 604
England median daily rate £465 £425 £375
Median daily rate % change year-on-year +9.41% +13.33% -
10th Percentile £263 £230 £188
90th Percentile £625 £575 £570
UK median daily rate £475 £425 £375
% change year-on-year +11.76% +13.33% -
Number of hourly rates quoted 8 10 31
England median hourly rate £31.25 £30.50 £26.25
Median hourly rate % change year-on-year +2.46% +16.19% +45.83%
10th Percentile £10.95 £15.45 £17.50
90th Percentile £56.25 £42.68 £57.50
UK median hourly rate £31.25 £30.50 £26.25
% change year-on-year +2.46% +16.19% +45.83%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 79,443 72,046 81,766
As % of all contract IT jobs advertised in England 85.77% 84.55% 83.87%
Number of daily rates quoted 52,810 47,678 54,210
England median daily rate £463 £450 £425
Median daily rate % change year-on-year +2.78% +5.88% +4.29%
10th Percentile £300 £275 £263
90th Percentile £638 £625 £613
UK median daily rate £450 £438 £425
% change year-on-year +2.86% +2.94% +6.25%
Number of hourly rates quoted 2,049 1,933 2,213
England median hourly rate £22.50 £25.00 £23.50
Median hourly rate % change year-on-year -10.00% +6.38% +11.90%
10th Percentile £11.25 £11.25 £11.47
90th Percentile £50.25 £50.00 £50.00
UK median hourly rate £22.50 £25.00 £25.00
% change year-on-year -10.00% - +20.34%

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in England.

Contractor daily rate trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Digital Marketing in England over the 6 months to 23 April 2018.

Contractor daily rate histogram for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in England.

Contractor hourly rate trend for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Digital Marketing in England over the 6 months to 23 April 2018.

Contractor hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 23 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -50 359 £500 +11.11% 130
South East -38 120 £375 -11.76% 76
East of England +37 107 £525 +20.00% 35
South West -25 101 £381 +1.67% 70
North of England 0 68 £465 -2.11% 65
North West +7 52 £550 +4.76% 44
Midlands +2 28 £360 -22.58% 32
East Midlands +17 24 £370 -32.73% 14
Yorkshire -28 15 £275 -38.89% 18
North East +27 5 £275 -24.66% 3
West Midlands -3 4 £325 -13.33% 18
Digital Marketing
UK

For the 6 months to 23 April 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Digital Marketing.

1 787 (100.00%) Marketing
2 462 (58.70%) Finance
3 424 (53.88%) Business Intelligence
4 413 (52.48%) Telecoms
5 406 (51.59%) SAP
5 406 (51.59%) Programme Management
6 404 (51.33%) Electronics
7 403 (51.21%) Manufacturing
8 295 (37.48%) Agile Software Development
9 119 (15.12%) Analytics
10 114 (14.49%) Security Cleared
11 113 (14.36%) TDD
12 105 (13.34%) HTML
12 105 (13.34%) Java
13 104 (13.21%) Adobe
14 92 (11.69%) Greenfield Project
15 88 (11.18%) JavaScript
15 88 (11.18%) SOAP
16 87 (11.05%) Scrum
17 83 (10.55%) CSS
18 81 (10.29%) Oracle
18 81 (10.29%) SC Cleared
19 77 (9.78%) Web Services
20 76 (9.66%) XML
20 76 (9.66%) E-Commerce
20 76 (9.66%) Amazon AWS
21 75 (9.53%) SOA
22 74 (9.40%) Google
23 72 (9.15%) DevOps
24 71 (9.02%) Social Media

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 56 (7.12%) Mule
2 46 (5.84%) CMS
2 46 (5.84%) Oracle SOA Suite
3 45 (5.72%) Oracle Service Bus
4 29 (3.68%) Apache Spark
5 27 (3.43%) WordPress
6 16 (2.03%) Adobe Experience Manager
6 16 (2.03%) Drupal
7 15 (1.91%) Apache
8 11 (1.40%) Joomla!
9 10 (1.27%) SAS
9 10 (1.27%) SharePoint
9 10 (1.27%) Sitecore CMS
10 9 (1.14%) Apache Pig
11 7 (0.89%) Elasticsearch
11 7 (0.89%) nginx
11 7 (0.89%) Umbraco
12 6 (0.76%) Skype for Business
13 5 (0.64%) Mule ESB
14 3 (0.38%) EPiServer
Applications
1 35 (4.45%) Microsoft PowerPoint
2 29 (3.68%) Photoshop
3 25 (3.18%) Microsoft Excel
4 22 (2.80%) Adobe Illustrator
5 20 (2.54%) Adobe Creative Suite
6 17 (2.16%) Microsoft Office
7 15 (1.91%) InDesign
8 4 (0.51%) Microsoft Project
9 3 (0.38%) MS Visio
10 2 (0.25%) Acrobat
10 2 (0.25%) SPSS
11 1 (0.13%) Adobe Captivate
11 1 (0.13%) HipChat
11 1 (0.13%) Spreadsheet
11 1 (0.13%) Stata
Business Applications
1 21 (2.67%) Adobe Campaign
2 15 (1.91%) Eloqua
3 12 (1.52%) Dynamics CRM
4 6 (0.76%) Magento
5 3 (0.38%) WebTrends
6 2 (0.25%) NetSuite
6 2 (0.25%) Oracle EBS
6 2 (0.25%) Social Studio
7 1 (0.13%) Oracle BPM
7 1 (0.13%) Salesforce.com CRM
7 1 (0.13%) SAP BPC
7 1 (0.13%) SAP Hybris
7 1 (0.13%) Shopify
7 1 (0.13%) Unit4 Business World
Cloud Services
1 76 (9.66%) Amazon AWS
2 46 (5.84%) Google Analytics
3 36 (4.57%) Microsoft Azure
4 17 (2.16%) Adobe Analytics
4 17 (2.16%) SaaS
5 14 (1.78%) Office 365
6 13 (1.65%) Cloud Computing
7 11 (1.40%) Google Cloud Platform
8 9 (1.14%) GitHub
9 8 (1.02%) PaaS
10 7 (0.89%) Amazon EC2
11 5 (0.64%) AdWords
11 5 (0.64%) Amazon ELB
11 5 (0.64%) Amazon EMR
12 4 (0.51%) Adobe Creative Cloud
12 4 (0.51%) Amazon S3
13 3 (0.38%) Google Tag Manager
13 3 (0.38%) IaaS
13 3 (0.38%) MailChimp
13 3 (0.38%) Salesforce Service Cloud
Communications & Networking
1 17 (2.16%) DNS
2 14 (1.78%) TCP/IP
3 13 (1.65%) Internet
4 12 (1.52%) Firewall
5 10 (1.27%) HTTP
6 8 (1.02%) Skype
6 8 (1.02%) SSL
7 7 (0.89%) SMS
8 4 (0.51%) Intranet
9 3 (0.38%) DKIM
9 3 (0.38%) DMARC
9 3 (0.38%) FTP
10 2 (0.25%) DHCP
10 2 (0.25%) HTTPS
10 2 (0.25%) Network Security
10 2 (0.25%) Wireless
11 1 (0.13%) 4G
11 1 (0.13%) Asterisk PBX
11 1 (0.13%) Cisco IOS
11 1 (0.13%) Unified Communications
Database & Business Intelligence
1 61 (7.75%) Big Data
2 43 (5.46%) MySQL
3 33 (4.19%) Hadoop
4 32 (4.07%) SQL Server
5 26 (3.30%) MongoDB
6 22 (2.80%) NoSQL
6 22 (2.80%) PostgreSQL
7 17 (2.16%) HBase
8 16 (2.03%) Apache Hive
9 12 (1.52%) Relational Database
10 11 (1.40%) Data Warehouse
11 10 (1.27%) Apache Cassandra
11 10 (1.27%) Oracle Database
12 7 (0.89%) Amazon Redshift
12 7 (0.89%) Power BI
13 5 (0.64%) SQL Server Integration Services
14 4 (0.51%) RDBMS
15 3 (0.38%) OLAP
15 3 (0.38%) Oracle Database 10g
15 3 (0.38%) Redis
Development Applications
1 61 (7.75%) Maven
2 59 (7.50%) Git (software)
3 43 (5.46%) Jenkins
4 29 (3.68%) JIRA
5 19 (2.41%) Visual Studio
6 13 (1.65%) Grunt
6 13 (1.65%) gulp
7 12 (1.52%) Artifactory
7 12 (1.52%) SoapUI
7 12 (1.52%) TeamCity
7 12 (1.52%) Visual Website Optimizer
8 11 (1.40%) Visual Studio Team System
9 10 (1.27%) GitLab
10 9 (1.14%) PyCharm
10 9 (1.14%) Sonatype Nexus
10 9 (1.14%) Subversion
11 5 (0.64%) IntelliJ
12 4 (0.51%) Cucumber
12 4 (0.51%) JUnit
12 4 (0.51%) Selenium
General
1 787 (100.00%) Marketing
2 462 (58.70%) Finance
3 413 (52.48%) Telecoms
4 404 (51.33%) Electronics
5 403 (51.21%) Manufacturing
6 50 (6.35%) Retail
7 40 (5.08%) Advertising
8 28 (3.56%) Publishing
9 24 (3.05%) Banking
10 18 (2.29%) Legal
11 6 (0.76%) Law
11 6 (0.76%) Multimedia
12 5 (0.64%) Military
13 4 (0.51%) Automotive
13 4 (0.51%) Investment Banking
14 3 (0.38%) Games
15 2 (0.25%) Back Office
15 2 (0.25%) Billing
15 2 (0.25%) Financial Institution
15 2 (0.25%) Portuguese Language
Job Titles
1 180 (22.87%) Developer
2 74 (9.40%) Analyst
3 56 (7.12%) Consultant
4 55 (6.99%) Marketing Manager
5 53 (6.73%) Integration Developer
6 50 (6.35%) Senior Developer
7 44 (5.59%) Architect
7 44 (5.59%) Business Analyst
8 41 (5.21%) DevOps Engineer
9 36 (4.57%) Project Manager
10 34 (4.32%) Digital Marketing Manager
11 30 (3.81%) Designer
12 24 (3.05%) Front End Developer (Client-Side Developer)
12 24 (3.05%) SOA Developer
13 19 (2.41%) Digital Analyst
14 17 (2.16%) .NET Developer
14 17 (2.16%) Agile Developer
14 17 (2.16%) C# Developer
14 17 (2.16%) Web Developer
15 16 (2.03%) Technical Architect
Libraries, Frameworks & Software Standards
1 105 (13.34%) HTML
2 88 (11.18%) SOAP
3 83 (10.55%) CSS
4 77 (9.78%) Web Services
5 76 (9.66%) XML
6 68 (8.64%) RESTful
7 67 (8.51%) JSON
8 60 (7.62%) Middleware
9 51 (6.48%) HTML5
10 50 (6.35%) Apache Camel
11 47 (5.97%) XSLT
12 43 (5.46%) .NET
13 40 (5.08%) AngularJS
14 38 (4.83%) Swagger
14 38 (4.83%) WireMock
15 31 (3.94%) REST
16 27 (3.43%) CSS3
17 25 (3.18%) React
17 25 (3.18%) Sass
18 24 (3.05%) jQuery
Miscellaneous
1 92 (11.69%) Greenfield Project
2 71 (9.02%) Social Media
3 67 (8.51%) Analytical Skills
4 66 (8.39%) User Experience
5 33 (4.19%) Computer Science
6 29 (3.68%) Algorithms
7 21 (2.67%) Digital Media
8 19 (2.41%) Blog
9 18 (2.29%) NHS
10 15 (1.91%) Graphic Design
11 14 (1.78%) Linux Command Line
11 14 (1.78%) Self-Motivation
12 13 (1.65%) Management Information System
13 12 (1.52%) Virtual Team
14 8 (1.02%) Marketing Technology
15 7 (0.89%) Data Structures
15 7 (0.89%) Wiki
16 5 (0.64%) Enterprise Software
16 5 (0.64%) FMCG
16 5 (0.64%) Replication
Operating Systems
1 47 (5.97%) Linux
2 24 (3.05%) Windows
3 19 (2.41%) Unix
4 10 (1.27%) Windows Server
5 8 (1.02%) Apple iOS
6 5 (0.64%) Windows 10
7 4 (0.51%) Windows Server 2012
8 3 (0.38%) Android
8 3 (0.38%) Solaris
9 2 (0.25%) Red Hat Enterprise Linux
9 2 (0.25%) Ubuntu
9 2 (0.25%) Windows 7
10 1 (0.13%) AIX
10 1 (0.13%) CentOS
10 1 (0.13%) CoreOS
10 1 (0.13%) Fedora
10 1 (0.13%) Mac OS X
10 1 (0.13%) Windows 2000 Server
10 1 (0.13%) Windows Mobile
10 1 (0.13%) Windows Server 2008
Processes & Methodologies
1 424 (53.88%) Business Intelligence
2 406 (51.59%) Programme Management
3 295 (37.48%) Agile Software Development
4 119 (15.12%) Analytics
5 113 (14.36%) TDD
6 87 (11.05%) Scrum
7 76 (9.66%) E-Commerce
8 75 (9.53%) SOA
9 72 (9.15%) DevOps
10 63 (8.01%) SEO
11 60 (7.62%) Project Management
12 47 (5.97%) CRM
13 40 (5.08%) Stakeholder Management
14 39 (4.96%) Machine Learning
14 39 (4.96%) Open Source
15 36 (4.57%) Pay per click
16 35 (4.45%) Continuous Integration
17 32 (4.07%) MVC
18 31 (3.94%) Marketing Strategy
18 31 (3.94%) Test Automation
Programming Languages
1 105 (13.34%) Java
2 88 (11.18%) JavaScript
3 68 (8.64%) Python
4 66 (8.39%) SQL
5 43 (5.46%) XPath
6 42 (5.34%) C#
7 27 (3.43%) PHP
8 18 (2.29%) Scala
9 15 (1.91%) Ruby
10 14 (1.78%) Bash Shell
11 12 (1.52%) C
12 9 (1.14%) Go
12 9 (1.14%) PowerShell
13 8 (1.02%) Groovy
14 7 (0.89%) R
15 6 (0.76%) Java 8
15 6 (0.76%) Perl
15 6 (0.76%) PL/SQL
16 5 (0.64%) C++
17 4 (0.51%) T-SQL
Qualifications
1 114 (14.49%) Security Cleared
2 81 (10.29%) SC Cleared
3 65 (8.26%) Degree
4 25 (3.18%) DV Cleared
5 13 (1.65%) Master's Degree
6 8 (1.02%) CTC Cleared
7 7 (0.89%) CESG Certified Professional
7 7 (0.89%) CISSP
8 4 (0.51%) Cisco Certification
8 4 (0.51%) Computer Science Degree
8 4 (0.51%) CREST Certified
8 4 (0.51%) MBA
8 4 (0.51%) MCSE
8 4 (0.51%) Microsoft Certification
8 4 (0.51%) PRINCE2 Practitioner
9 3 (0.38%) BC Cleared
9 3 (0.38%) BPSS Clearance
9 3 (0.38%) CCSP
9 3 (0.38%) CLAS
10 2 (0.25%) CCA
Quality Assurance & Compliance
1 35 (4.45%) GDPR
2 21 (2.67%) QA
3 12 (1.52%) PMO
4 10 (1.27%) Data Quality
4 10 (1.27%) JSP 440
5 7 (0.89%) GCP
6 3 (0.38%) ISO/IEC 27001
7 2 (0.25%) PCI DSS
7 2 (0.25%) RMADS
8 1 (0.13%) BS25999
8 1 (0.13%) HL7
8 1 (0.13%) HMG Security Policy Framework
8 1 (0.13%) ISO 9001
8 1 (0.13%) PA-DSS
8 1 (0.13%) SLA
System Software
1 42 (5.34%) Docker
2 13 (1.65%) Active Directory
3 9 (1.14%) Apache Flume
4 3 (0.38%) VirtualBox
4 3 (0.38%) VMware Infrastructure
5 2 (0.25%) etcd
5 2 (0.25%) flannel
5 2 (0.25%) Oracle Clusterware
5 2 (0.25%) Oracle RAC
5 2 (0.25%) Virtual Machines
5 2 (0.25%) VMware ESXi
6 1 (0.13%) Apache ZooKeeper
6 1 (0.13%) HDFS
6 1 (0.13%) Microsoft App-V
6 1 (0.13%) XenApp
6 1 (0.13%) XenDesktop
Systems Management
1 32 (4.07%) Kubernetes
1 32 (4.07%) Puppet
2 31 (3.94%) Ansible
3 17 (2.16%) Opscode Chef
4 11 (1.40%) Terraform
5 8 (1.02%) logstash
6 7 (0.89%) SCCM
7 6 (0.76%) Kibana
8 5 (0.64%) HAProxy
9 4 (0.51%) Nagios
9 4 (0.51%) Systems Management Server (SMS)
9 4 (0.51%) Uchiwa
9 4 (0.51%) ZABBIX
10 3 (0.38%) Grafana
10 3 (0.38%) Nessus
11 2 (0.25%) Data Guard
11 2 (0.25%) Oracle Flashback
11 2 (0.25%) Oracle RMAN
11 2 (0.25%) Pingdom
11 2 (0.25%) rkt
Vendors
1 406 (51.59%) SAP
2 104 (13.21%) Adobe
3 81 (10.29%) Oracle
4 74 (9.40%) Google
5 61 (7.75%) Microsoft
6 46 (5.84%) WSO2
7 29 (3.68%) Twitter
8 24 (3.05%) Facebook
9 17 (2.16%) Sitecore
10 15 (1.91%) Optimizely
10 15 (1.91%) Tableau
11 14 (1.78%) Atlassian
12 12 (1.52%) Hotjar
12 12 (1.52%) Talend
13 11 (1.40%) Crazy Egg
13 11 (1.40%) Salesforce.com
14 10 (1.27%) hybris
14 10 (1.27%) Pega
15 8 (1.02%) Alteryx
15 8 (1.02%) VMware