Period
to 21 January 2018

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 21 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK > England
6 months to
21 Jan 2018
Same period 2017 Same period 2016
Rank 259 290 298
Rank change year-on-year +31 +8 +134
Contract jobs citing Digital Marketing 900 757 780
As % of all contract IT jobs advertised in England 0.99% 0.85% 0.79%
As % of the Processes & Methodologies category 1.17% 1.01% 0.95%
Number of daily rates quoted 674 621 588
England median daily rate £460 £425 £366
Median daily rate % change year-on-year +8.24% +16.04% -5.48%
10th Percentile £250 £230 £200
90th Percentile £600 £575 £538
UK median daily rate £463 £425 £368
% change year-on-year +8.82% +15.65% -5.16%
Number of hourly rates quoted 12 22 39
England median hourly rate £35.50 £22.50 £36.00
Median hourly rate % change year-on-year +57.78% -37.50% +28.57%
10th Percentile £11.75 £15.75 £13.75
90th Percentile £44.48 £42.72 £52.50
UK median hourly rate £35.50 £22.50 £36.00
% change year-on-year +57.78% -37.50% +28.57%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 76,923 74,958 81,886
As % of all contract IT jobs advertised in England 84.61% 84.03% 82.69%
Number of daily rates quoted 51,982 50,021 53,901
England median daily rate £450 £433 £425
Median daily rate % change year-on-year +3.93% +1.88% +6.12%
10th Percentile £293 £268 £263
90th Percentile £638 £619 £600
UK median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 1,774 2,044 2,501
England median hourly rate £24.00 £25.00 £23.00
Median hourly rate % change year-on-year -4.00% +8.70% +15.00%
10th Percentile £11.35 £11.36 £11.25
90th Percentile £50.00 £48.62 £49.50
UK median hourly rate £23.50 £24.50 £23.75
% change year-on-year -4.08% +3.16% +18.75%

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in England.

Contractor daily rate trend for Digital Marketing in England

Digital Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Digital Marketing in England over the 6 months to 21 January 2018.

Contractor daily rate histogram for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in England.

Contractor hourly rate trend for Digital Marketing in England

Digital Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Digital Marketing in England over the 6 months to 21 January 2018.

Contractor hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 21 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -20 398 £481 +4.05% 177
South East -3 148 £425 +12.96% 77
South West +23 127 £390 +4.70% 52
East of England +12 121 £513 +46.43% 46
North of England +52 58 £460 -3.16% 109
Midlands +37 45 £343 -8.67% 41
North West +24 42 £525 +9.38% 62
East Midlands +29 32 £325 +1.96% 13
Yorkshire +12 15 £315 -25.88% 35
West Midlands +16 11 £400 +6.67% 28
North East +38 1 £413 -2.94% 12
Digital Marketing
UK

For the 6 months to 21 January 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Digital Marketing.

1 900 (100.00%) Marketing
2 559 (62.11%) Finance
3 532 (59.11%) Business Intelligence
4 520 (57.78%) Telecoms
5 515 (57.22%) Electronics
6 508 (56.44%) Manufacturing
7 503 (55.89%) Programme Management
8 502 (55.78%) SAP
9 379 (42.11%) Agile Software Development
10 144 (16.00%) Analytics
11 141 (15.67%) TDD
12 135 (15.00%) Scrum
13 134 (14.89%) Java
14 128 (14.22%) Security Cleared
15 111 (12.33%) HTML
16 108 (12.00%) Greenfield Project
17 104 (11.56%) JSON
18 101 (11.22%) SOAP
19 100 (11.11%) Oracle
20 98 (10.89%) JavaScript
20 98 (10.89%) Adobe
21 93 (10.33%) XML
22 90 (10.00%) SC Cleared
23 89 (9.89%) CSS
24 88 (9.78%) E-Commerce
25 86 (9.56%) SOA
25 86 (9.56%) Web Services
25 86 (9.56%) Project Management
26 82 (9.11%) DevOps
27 80 (8.89%) Google

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 72 (8.00%) Mule
2 71 (7.89%) CMS
3 55 (6.11%) Oracle Service Bus
3 55 (6.11%) Oracle SOA Suite
4 39 (4.33%) Apache Spark
5 25 (2.78%) WordPress
6 24 (2.67%) SharePoint
7 20 (2.22%) Adobe Experience Manager
7 20 (2.22%) Drupal
8 16 (1.78%) Apache
9 12 (1.33%) Confluence
10 10 (1.11%) SAS
11 9 (1.00%) Mule ESB
11 9 (1.00%) nginx
12 8 (0.89%) MS Project Server
12 8 (0.89%) Sitecore CMS
13 7 (0.78%) Elasticsearch
13 7 (0.78%) Ethereum
13 7 (0.78%) Hyperledger
14 6 (0.67%) Umbraco
Applications
1 42 (4.67%) Microsoft Excel
2 40 (4.44%) Microsoft PowerPoint
3 22 (2.44%) Photoshop
4 14 (1.56%) Microsoft Office
5 12 (1.33%) Microsoft Project
5 12 (1.33%) MS Visio
6 10 (1.11%) Adobe Illustrator
7 9 (1.00%) Adobe Creative Suite
8 6 (0.67%) InDesign
9 4 (0.44%) Adobe After Effects
9 4 (0.44%) Adobe Captivate
9 4 (0.44%) Adobe Premiere
9 4 (0.44%) InVision
10 3 (0.33%) SPSS
11 2 (0.22%) Stata
12 1 (0.11%) Chatbot
12 1 (0.11%) Spreadsheet
Business Applications
1 31 (3.44%) Adobe Campaign
2 14 (1.56%) Dynamics CRM
3 8 (0.89%) Eloqua
4 7 (0.78%) R3 Corda
5 5 (0.56%) Magento
5 5 (0.56%) WebTrends
6 3 (0.33%) Dynamics AX
6 3 (0.33%) Lawson
6 3 (0.33%) Oracle CRM
6 3 (0.33%) Oracle CRM On Demand
7 2 (0.22%) NetSuite
7 2 (0.22%) Unit4 Business World
8 1 (0.11%) Oracle BPM
8 1 (0.11%) Salesforce.com CRM
8 1 (0.11%) SAP BPC
8 1 (0.11%) Social Studio
8 1 (0.11%) Unica
Cloud Services
1 75 (8.33%) Amazon AWS
2 51 (5.67%) Google Analytics
3 40 (4.44%) Microsoft Azure
4 15 (1.67%) AdWords
5 14 (1.56%) Adobe Analytics
5 14 (1.56%) Google Cloud Platform
6 13 (1.44%) GitHub
7 11 (1.22%) Office 365
8 9 (1.00%) Amazon EC2
9 8 (0.89%) Adobe Creative Cloud
9 8 (0.89%) SaaS
10 7 (0.78%) Amazon ELB
10 7 (0.78%) Force.com
10 7 (0.78%) IaaS
10 7 (0.78%) Salesforce Sales Cloud
10 7 (0.78%) Salesforce Service Cloud
11 5 (0.56%) Amazon EMR
11 5 (0.56%) Amazon S3
11 5 (0.56%) Virtual Private Cloud
12 4 (0.44%) PaaS
Communications & Networking
1 14 (1.56%) DNS
2 13 (1.44%) TCP/IP
3 12 (1.33%) Firewall
4 11 (1.22%) SMS
5 9 (1.00%) HTTP
5 9 (1.00%) SSL
6 8 (0.89%) Internet
7 6 (0.67%) Skype
8 5 (0.56%) Intranet
8 5 (0.56%) VPN
9 3 (0.33%) HTTPS
9 3 (0.33%) Kerberos
9 3 (0.33%) LAN
9 3 (0.33%) SAN
9 3 (0.33%) WAN
10 2 (0.22%) Broadband
10 2 (0.22%) Ethernet
10 2 (0.22%) Network Security
10 2 (0.22%) Remote Desktop
10 2 (0.22%) VoIP
Database & Business Intelligence
1 69 (7.67%) Big Data
2 54 (6.00%) Hadoop
3 38 (4.22%) MySQL
4 33 (3.67%) SQL Server
5 28 (3.11%) PostgreSQL
6 23 (2.56%) MongoDB
7 22 (2.44%) Oracle Database
8 20 (2.22%) Relational Database
9 19 (2.11%) NoSQL
10 17 (1.89%) Data Warehouse
11 15 (1.67%) HBase
12 12 (1.33%) Apache Hive
13 8 (0.89%) Oracle Database 11g
13 8 (0.89%) RDBMS
14 7 (0.78%) Blockchain
15 6 (0.67%) Amazon Redshift
15 6 (0.67%) BusinessObjects
15 6 (0.67%) Power BI
15 6 (0.67%) SQL Server Integration Services
16 5 (0.56%) Apache Cassandra
Development Applications
1 76 (8.44%) Maven
2 72 (8.00%) Git (software)
3 38 (4.22%) Jenkins
3 38 (4.22%) JIRA
4 27 (3.00%) SoapUI
5 25 (2.78%) Cucumber
6 21 (2.33%) Visual Studio
7 18 (2.00%) TeamCity
8 16 (1.78%) Sonatype Nexus
9 14 (1.56%) Artifactory
10 10 (1.11%) Selenium
10 10 (1.11%) WebDriver
11 9 (1.00%) Ant
11 9 (1.00%) GitLab
12 8 (0.89%) Eclipse
12 8 (0.89%) Grunt
13 7 (0.78%) gulp
13 7 (0.78%) IntelliJ
14 6 (0.67%) SpecFlow
15 5 (0.56%) Visual Studio Team System
General
1 900 (100.00%) Marketing
2 559 (62.11%) Finance
3 520 (57.78%) Telecoms
4 515 (57.22%) Electronics
5 508 (56.44%) Manufacturing
6 51 (5.67%) Retail
7 38 (4.22%) Advertising
8 21 (2.33%) Banking
9 17 (1.89%) Legal
10 12 (1.33%) Publishing
11 11 (1.22%) Brand Awareness
12 10 (1.11%) Financial Institution
12 10 (1.11%) Military
13 9 (1.00%) Pharmaceutical
14 6 (0.67%) Automotive
15 5 (0.56%) Law
16 4 (0.44%) Back Office
16 4 (0.44%) French Language
16 4 (0.44%) Local Government
16 4 (0.44%) Spanish Language
Job Titles
1 246 (27.33%) Developer
2 90 (10.00%) Analyst
3 59 (6.56%) Consultant
4 57 (6.33%) Business Analyst
5 55 (6.11%) Integration Developer
5 55 (6.11%) Marketing Manager
5 55 (6.11%) Project Manager
5 55 (6.11%) Senior Developer
6 45 (5.00%) DevOps Engineer
7 42 (4.67%) Architect
8 41 (4.56%) Agile Developer
9 33 (3.67%) Java Developer
10 31 (3.44%) SOA Developer
11 30 (3.33%) Digital Marketing Manager
12 25 (2.78%) Scala Developer
13 24 (2.67%) Campaign Manager
13 24 (2.67%) Designer
13 24 (2.67%) Lead Developer
13 24 (2.67%) Tester
14 18 (2.00%) .NET Developer
Libraries, Frameworks & Software Standards
1 111 (12.33%) HTML
2 104 (11.56%) JSON
3 101 (11.22%) SOAP
4 93 (10.33%) XML
5 89 (9.89%) CSS
6 86 (9.56%) Web Services
7 70 (7.78%) RESTful
8 68 (7.56%) Middleware
9 65 (7.22%) Apache Camel
10 63 (7.00%) XSLT
11 61 (6.78%) Swagger
11 61 (6.78%) WireMock
12 53 (5.89%) .NET
13 42 (4.67%) AngularJS
13 42 (4.67%) REST
14 35 (3.89%) HTML5
15 29 (3.22%) React
16 28 (3.11%) Akka
16 28 (3.11%) jQuery
16 28 (3.11%) Node.js
Miscellaneous
1 108 (12.00%) Greenfield Project
2 79 (8.78%) Social Media
3 78 (8.67%) Analytical Skills
4 62 (6.89%) User Experience
5 28 (3.11%) Computer Science
6 23 (2.56%) NHS
7 22 (2.44%) Algorithms
8 21 (2.33%) Digital Media
8 21 (2.33%) Fintech
9 19 (2.11%) Management Information System
10 15 (1.67%) Virtual Team
11 14 (1.56%) Mobile App
12 10 (1.11%) Data Structures
12 10 (1.11%) Graphic Design
13 9 (1.00%) Blog
13 9 (1.00%) FMCG
13 9 (1.00%) Marketing Technology
14 8 (0.89%) Hedge funds
15 6 (0.67%) PKI
16 5 (0.56%) e-Learning
Operating Systems
1 57 (6.33%) Linux
2 24 (2.67%) Windows
3 17 (1.89%) Unix
4 10 (1.11%) Windows Server
5 7 (0.78%) Windows 10
5 7 (0.78%) Windows Server 2012
6 6 (0.67%) Apple iOS
7 5 (0.56%) Windows 7
8 4 (0.44%) Android
9 3 (0.33%) AIX
10 2 (0.22%) Solaris
10 2 (0.22%) Ubuntu
11 1 (0.11%) CentOS
11 1 (0.11%) CoreOS
11 1 (0.11%) Debian
11 1 (0.11%) Fedora
11 1 (0.11%) Mac OS X
11 1 (0.11%) MVS
11 1 (0.11%) Red Hat Enterprise Linux
11 1 (0.11%) Windows 8
Processes & Methodologies
1 532 (59.11%) Business Intelligence
2 503 (55.89%) Programme Management
3 379 (42.11%) Agile Software Development
4 144 (16.00%) Analytics
5 141 (15.67%) TDD
6 135 (15.00%) Scrum
7 88 (9.78%) E-Commerce
8 86 (9.56%) Project Management
8 86 (9.56%) SOA
9 82 (9.11%) DevOps
10 77 (8.56%) SEO
11 67 (7.44%) CRM
12 58 (6.44%) Stakeholder Management
13 50 (5.56%) Content Management
13 50 (5.56%) Open Source
14 49 (5.44%) BDD
15 42 (4.67%) Continuous Delivery
15 42 (4.67%) Visualisation
16 38 (4.22%) Continuous Integration
17 37 (4.11%) MVC
Programming Languages
1 134 (14.89%) Java
2 98 (10.89%) JavaScript
3 78 (8.67%) Python
4 77 (8.56%) SQL
5 61 (6.78%) XPath
6 48 (5.33%) C#
7 23 (2.56%) PHP
8 18 (2.00%) Ruby
9 16 (1.78%) Scala
9 16 (1.78%) Shell Script
10 14 (1.56%) R
11 13 (1.44%) C
12 11 (1.22%) Bash Shell
13 9 (1.00%) Groovy
14 8 (0.89%) Clojure
15 7 (0.78%) Apex Code
15 7 (0.78%) Perl
15 7 (0.78%) PowerShell
16 6 (0.67%) PL/SQL
16 6 (0.67%) T-SQL
Qualifications
1 128 (14.22%) Security Cleared
2 90 (10.00%) SC Cleared
3 78 (8.67%) Degree
4 32 (3.56%) DV Cleared
5 13 (1.44%) PMP
6 12 (1.33%) PMI Certification
7 9 (1.00%) CISSP
8 8 (0.89%) CTC Cleared
9 7 (0.78%) CESG Certified Professional
9 7 (0.78%) Master's Degree
10 6 (0.67%) ITIL Certification
10 6 (0.67%) MCSE
10 6 (0.67%) Microsoft Certification
11 5 (0.56%) CLAS
12 4 (0.44%) BC Cleared
12 4 (0.44%) Cisco Certification
12 4 (0.44%) CREST Certified
13 3 (0.33%) CCSP
13 3 (0.33%) ISEB
13 3 (0.33%) NVQ Level 4
Quality Assurance & Compliance
1 22 (2.44%) QA
2 19 (2.11%) Data Quality
3 13 (1.44%) GDPR
4 10 (1.11%) PMO
5 8 (0.89%) JSP 440
6 7 (0.78%) ISO/IEC 27001
7 3 (0.33%) GCP
8 2 (0.22%) EMIR
8 2 (0.22%) MiFID
8 2 (0.22%) RMADS
9 1 (0.11%) BS25999
9 1 (0.11%) Cyber Essentials
9 1 (0.11%) Cyber Essentials PLUS
9 1 (0.11%) Government Security Classifications
9 1 (0.11%) IFRS
9 1 (0.11%) PA-DSS
9 1 (0.11%) PCI DSS
9 1 (0.11%) SLA
9 1 (0.11%) WAI
9 1 (0.11%) WCAG
System Software
1 55 (6.11%) Docker
2 16 (1.78%) Active Directory
3 5 (0.56%) Apache Flume
3 5 (0.56%) VMware Infrastructure
4 3 (0.33%) Apache ZooKeeper
5 2 (0.22%) HDFS
5 2 (0.22%) Hyper-V
5 2 (0.22%) Oracle Clusterware
5 2 (0.22%) Oracle RAC
5 2 (0.22%) Virtual Machines
5 2 (0.22%) VMware ESXi
6 1 (0.11%) Microsoft App-V
6 1 (0.11%) VirtualBox
Systems Management
1 37 (4.11%) Ansible
2 35 (3.89%) Puppet
3 29 (3.22%) Kubernetes
4 17 (1.89%) Opscode Chef
5 15 (1.67%) Terraform
6 13 (1.44%) logstash
7 12 (1.33%) Kibana
8 7 (0.78%) ZABBIX
9 6 (0.67%) HAProxy
9 6 (0.67%) Nagios
9 6 (0.67%) Systems Management Server (SMS)
10 4 (0.44%) Grafana
10 4 (0.44%) Uchiwa
11 3 (0.33%) Nessus
11 3 (0.33%) Oozie
11 3 (0.33%) Salt
12 2 (0.22%) Data Guard
12 2 (0.22%) Oracle RMAN
12 2 (0.22%) Pingdom
12 2 (0.22%) SCCM
Vendors
1 502 (55.78%) SAP
2 100 (11.11%) Oracle
3 98 (10.89%) Adobe
4 80 (8.89%) Google
5 63 (7.00%) Microsoft
6 55 (6.11%) WSO2
7 25 (2.78%) Tableau
8 21 (2.33%) Salesforce.com
9 18 (2.00%) Facebook
10 16 (1.78%) VMware
11 12 (1.33%) Twitter
12 10 (1.11%) Sitecore
13 9 (1.00%) IBM
13 9 (1.00%) Omniture
14 7 (0.78%) Teradata
15 6 (0.67%) DoubleClick
15 6 (0.67%) Genesys
15 6 (0.67%) HP
15 6 (0.67%) MicroStrategy
15 6 (0.67%) Pega