Digital Marketing Contract Job Trends in England

Digital Marketing
UK > England

The table below provides summary statistics and contractor rates for jobs advertised in England requiring Digital Marketing skills. It covers contract job vacancies from the 6 months leading up to 23 August 2026, with comparisons to the same periods in the previous two years.

6 months to
23 Aug 2026
Same period 2025 Same period 2024
Rank 513 282 251
Rank change year-on-year -231 -31 +50
Contract jobs citing Digital Marketing 128 247 316
As % of all contract jobs in England 0.28% 0.89% 0.95%
As % of the Processes & Methodologies category 0.33% 0.98% 1.11%
Number of daily rates quoted 59 137 202
10th Percentile £253 £159 £235
25th Percentile £331 £285 £334
Median daily rate (50th Percentile) £425 £525 £525
Median % change year-on-year -19.05% - +0.96%
75th Percentile £550 £675 £697
90th Percentile £680 £700 £788
UK median daily rate £425 £478 £500
% change year-on-year -10.99% -4.50% -4.76%
Number of hourly rates quoted 7 20 22
10th Percentile £16.15 £15.05 £12.75
25th Percentile £19.88 £20.06 £18.26
Median hourly rate £23.16 £28.35 £27.50
Median % change year-on-year -18.31% +3.09% -46.60%
75th Percentile £45.25 £48.44 £56.88
90th Percentile £61.24 £78.38 £70.11
UK median hourly rate £23.16 £28.55 £27.50
% change year-on-year -18.88% +3.82% -46.60%

All Process & Methodology Skills
England

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 38,994 25,199 28,451
As % of all contract IT jobs advertised in England 84.94% 90.85% 85.79%
Number of daily rates quoted 24,152 16,049 18,388
10th Percentile £325 £300 £313
25th Percentile £425 £404 £425
Median daily rate (50th Percentile) £525 £510 £525
Median % change year-on-year +2.94% -2.86% -4.55%
75th Percentile £630 £627 £650
90th Percentile £738 £738 £753
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -3.54%
Number of hourly rates quoted 2,574 1,473 1,544
10th Percentile £14.25 £14.25 £14.05
25th Percentile £19.22 £17.87 £18.00
Median hourly rate £43.96 £25.15 £42.50
Median % change year-on-year +74.79% -40.82% -
75th Percentile £68.00 £50.00 £65.00
90th Percentile £81.05 £70.00 £75.00
UK median hourly rate £42.00 £25.15 £40.50
% change year-on-year +67.00% -37.90% -4.71%

Digital Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Digital Marketing relative to all contract IT jobs advertised in England.

Digital Marketing job vacancy trend in England

Digital Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Digital Marketing.

Contractor daily rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Digital Marketing in England over the 6 months to 23 August 2026.

Daily rate histogram for Digital Marketing in England

Digital Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing.

Contractor hourly rate distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Digital Marketing in England over the 6 months to 23 August 2026.

Hourly rate histogram for Digital Marketing in England

Digital Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 23 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -108 87 £463 +11.63% 81
North of England -57 24 £413 -22.08% 59
North West -45 12 £413 -22.08% 30
North East -34 11 - - 4
South East -103 9 £205 -68.46% 83
East of England -20 4 £475 +167.61% 14
South West -86 2 £425 -29.17% 15
Yorkshire -43 1 - - 25
Digital Marketing
UK

Digital Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 24 (18.75%) CMS
2 13 (10.16%) Adobe Experience Manager
3 4 (3.13%) WordPress
4 3 (2.34%) Drupal
4 3 (2.34%) Umbraco
5 2 (1.56%) Headless CMS
5 2 (1.56%) Sitecore CMS
6 1 (0.78%) SharePoint
Applications
1 5 (3.91%) Microsoft Office
2 4 (3.13%) Adobe Creative Suite
2 4 (3.13%) Microsoft PowerPoint
3 3 (2.34%) Photoshop
4 2 (1.56%) Microsoft Excel
4 2 (1.56%) MS Visio
5 1 (0.78%) Adobe Illustrator
5 1 (0.78%) InDesign
5 1 (0.78%) Trello
Business Applications
1 13 (10.16%) Adobe Campaign
2 4 (3.13%) Dynamics CRM
3 3 (2.34%) Sprinklr
3 3 (2.34%) Workfront
Cloud Services
1 10 (7.81%) SaaS
2 7 (5.47%) Google Analytics
3 4 (3.13%) Adobe Analytics
4 3 (2.34%) Facebook Ads
4 3 (2.34%) Google Ads
4 3 (2.34%) Power Platform
5 2 (1.56%) Asana
5 2 (1.56%) Canva
5 2 (1.56%) Contentstack
5 2 (1.56%) Google Sheets
5 2 (1.56%) iPaaS
5 2 (1.56%) Lucidchart
6 1 (0.78%) Azure
6 1 (0.78%) Azure Data Factory
6 1 (0.78%) Basecamp
6 1 (0.78%) Google Data Studio
6 1 (0.78%) Google Tag Manager
6 1 (0.78%) Meta Ads
6 1 (0.78%) Zapier
Communications & Networking
1 7 (5.47%) Broadband
2 2 (1.56%) WebEx
Database & Business Intelligence
1 5 (3.91%) Metadata
2 3 (2.34%) Power BI
2 3 (2.34%) Tableau
3 1 (0.78%) Looker
3 1 (0.78%) Power Query
Development Applications
1 1 (0.78%) JIRA
General
1 128 (100.00%) Marketing
2 45 (35.16%) Social Skills
3 20 (15.63%) Analytical Skills
4 16 (12.50%) Finance
5 14 (10.94%) Advertising
6 13 (10.16%) Organisational Skills
7 11 (8.59%) Influencing Skills
8 8 (6.25%) Retail
9 6 (4.69%) Publishing
10 5 (3.91%) Multimedia
10 5 (3.91%) Presentation Skills
11 4 (3.13%) Banking
12 3 (2.34%) Automotive
13 2 (1.56%) Games
13 2 (1.56%) German Language
13 2 (1.56%) Law
14 1 (0.78%) French Language
14 1 (0.78%) Legal
14 1 (0.78%) Portuguese Language
14 1 (0.78%) Spanish Language
Job Titles
1 19 (14.84%) Lead
2 18 (14.06%) Marketing Manager
2 18 (14.06%) Project Manager
3 13 (10.16%) Digital Marketing Manager
4 11 (8.59%) Delivery Manager
4 11 (8.59%) Digital Project Manager
5 8 (6.25%) Senior
6 7 (5.47%) Analyst
6 7 (5.47%) Content Manager
7 6 (4.69%) Architect
7 6 (4.69%) Digital Executive
7 6 (4.69%) Digital Marketing Executive
7 6 (4.69%) Marketing Executive
8 5 (3.91%) Development Manager
8 5 (3.91%) Marketing Assistant
9 4 (3.13%) Engineering Manager
9 4 (3.13%) Enterprise Architect
9 4 (3.13%) Marketing Project Manager
9 4 (3.13%) Programme Manager
9 4 (3.13%) Software Development Manager
Libraries, Frameworks & Software Standards
1 5 (3.91%) ATL
1 5 (3.91%) CSS
1 5 (3.91%) HTML
2 4 (3.13%) Flutter
2 4 (3.13%) React Native
3 2 (1.56%) REST
Miscellaneous
1 37 (28.91%) Social Media
2 32 (25.00%) Marketing Technology
3 9 (7.03%) Product Ownership
4 8 (6.25%) Blog
4 8 (6.25%) Self-Motivation
5 7 (5.47%) Analytical Mindset
6 5 (3.91%) Digital Media
6 5 (3.91%) Mobile App
7 3 (2.34%) Educational Technology
7 3 (2.34%) Taxonomies
7 3 (2.34%) Web Conferencing
8 2 (1.56%) Management Information System
8 2 (1.56%) Onboarding
8 2 (1.56%) Over-the-Top Content
9 1 (0.78%) AI Agents
9 1 (0.78%) Graphic Design
9 1 (0.78%) PMI
9 1 (0.78%) Video on Demand
Processes & Methodologies
1 37 (28.91%) Project Management
2 29 (22.66%) Analytics
3 26 (20.31%) Stakeholder Management
4 24 (18.75%) CRM
5 20 (15.63%) Agile
5 20 (15.63%) Content Management
6 19 (14.84%) Actionable Insight
6 19 (14.84%) Marketing Strategy
6 19 (14.84%) User Experience
7 18 (14.06%) Collaborative Working
7 18 (14.06%) SEO
8 16 (12.50%) AI
8 16 (12.50%) Scrum
9 15 (11.72%) Decision-Making
9 15 (11.72%) Roadmaps
10 14 (10.94%) Business Case
11 12 (9.38%) B2B
12 11 (8.59%) Generative AI
13 9 (7.03%) Personalization
13 9 (7.03%) Scenario Testing
Programming Languages
1 12 (9.38%) SQL
2 6 (4.69%) Python
3 3 (2.34%) JavaScript
4 1 (0.78%) VBA
Qualifications
1 21 (16.41%) Degree
2 5 (3.91%) PMP
3 4 (3.13%) Master's Degree
4 2 (1.56%) MBA
5 1 (0.78%) Computer Science Degree
5 1 (0.78%) PMI Certification
5 1 (0.78%) SC Cleared
5 1 (0.78%) Security Cleared
Quality Assurance & Compliance
1 12 (9.38%) Data Quality
2 9 (7.03%) PMO
2 9 (7.03%) QA
3 5 (3.91%) Actionable Recommendations
3 5 (3.91%) GDPR
4 4 (3.13%) PERC
5 1 (0.78%) SLA
Vendors
1 28 (21.88%) Adobe
2 18 (14.06%) Google
3 11 (8.59%) Salesforce
4 7 (5.47%) TikTok
5 5 (3.91%) Tealium
6 4 (3.13%) Facebook
6 4 (3.13%) HubSpot
6 4 (3.13%) Pega
7 3 (2.34%) Microsoft
8 2 (1.56%) Brandwatch
8 2 (1.56%) Instagram
8 2 (1.56%) Marketo
8 2 (1.56%) NetBase
8 2 (1.56%) Optimizely
8 2 (1.56%) Oracle
8 2 (1.56%) ServiceNow
8 2 (1.56%) Sitecore
8 2 (1.56%) YouTube
9 1 (0.78%) Databricks
9 1 (0.78%) Sony