Personalization Contract Job Trends in the East of England

Personalization
England > East of England

The table below provides summary statistics and contractor rates for jobs advertised in the East of England requiring Personalization skills. It covers contract job vacancies from the 6 months leading up to 21 October 2025, with comparisons to the same periods in the previous two years.

6 months to
21 Oct 2025
Same period 2024 Same period 2023
Rank 90 85 113
Rank change year-on-year -5 +28 +23
Contract jobs citing Personalization 6 10 2
As % of all contract jobs in the East of England 0.43% 0.72% 0.11%
As % of the Processes & Methodologies category 0.48% 0.89% 0.12%
Number of daily rates quoted 4 5 2
10th Percentile £386 - -
25th Percentile £421 £363 £863
Median daily rate (50th Percentile) £453 £400 £875
Median % change year-on-year +13.13% -54.29% +105.88%
75th Percentile £514 £463 £888
90th Percentile £588 £508 -
England median daily rate £440 £525 £688
% change year-on-year -16.19% -23.69% +14.67%

All Process and Methodology Skills
East of England

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the East of England.

Contract vacancies with a requirement for process or methodology skills 1,253 1,126 1,643
As % of all contract IT jobs advertised in the East of England 89.69% 80.72% 87.72%
Number of daily rates quoted 542 445 888
10th Percentile £198 £220 £225
25th Percentile £367 £315 £400
Median daily rate (50th Percentile) £500 £450 £500
Median % change year-on-year +11.11% -10.00% -
75th Percentile £588 £563 £613
90th Percentile £682 £648 £729
England median daily rate £510 £525 £550
% change year-on-year -2.86% -4.55% -
Number of hourly rates quoted 341 255 369
10th Percentile £14.25 £15.00 £13.80
25th Percentile £16.00 £15.62 £14.25
Median hourly rate £21.00 £27.67 £19.81
Median % change year-on-year -24.11% +39.68% -5.67%
75th Percentile £59.00 £63.75 £65.00
90th Percentile £75.00 £69.50 £77.50
England median hourly rate £25.15 £41.50 £44.50
% change year-on-year -39.40% -6.74% +27.14%

Personalization
Job Vacancy Trend in the East of England

Historical trend showing the proportion of contract IT job postings citing Personalization relative to all contract IT jobs advertised in the East of England.

Personalization job vacancy trend in the East of England

Personalization
Daily Rate Trend in the East of England

Contractor daily rate distribution trend for jobs in the East of England citing Personalization.

Contractor daily rate distribution trend for jobs in the East of England citing Personalization

Personalization
Daily Rate Histogram in the East of England

Daily rate distribution for jobs citing Personalization in the East of England over the 6 months to 21 October 2025.

Daily rate histogram for Personalization in the East of England

Personalization
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the East of England region over the 6 months to 21 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Bedfordshire -5 3 £625 +56.25% 1
Hertfordshire -13 2 £408 +1.88% 7
Essex - 1 £465 -
Personalization
England

Personalization
Co-Occurring Skills & Capabilities in the East of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (16.67%) Adobe Experience Manager
1 1 (16.67%) CMS
1 1 (16.67%) Headless CMS
Business Applications
1 3 (50.00%) Dynamics CRM
2 1 (16.67%) Oracle Applications
2 1 (16.67%) Oracle EBS
2 1 (16.67%) Oracle EBS R12
2 1 (16.67%) Oracle Procure-to-Pay
Cloud Services
1 4 (66.67%) Azure
2 3 (50.00%) Azure Data Factory
2 3 (50.00%) Azure Synapse Analytics
2 3 (50.00%) Dynamics 365
2 3 (50.00%) Microsoft Purview
2 3 (50.00%) Power Platform
3 1 (16.67%) Adobe Analytics
3 1 (16.67%) Anthropic Claude
3 1 (16.67%) AWS
3 1 (16.67%) ChatGPT
3 1 (16.67%) GCP
3 1 (16.67%) Google Tag Manager
Database & Business Intelligence
1 3 (50.00%) Power BI
Development Applications
1 2 (33.33%) Git
2 1 (16.67%) Jenkins
General
1 4 (66.67%) Social Skills
2 3 (50.00%) Marketing
3 1 (16.67%) Analytical Skills
3 1 (16.67%) Finance
3 1 (16.67%) Manufacturing
Job Titles
1 4 (66.67%) Architect
2 3 (50.00%) Data Architect
3 2 (33.33%) Business Intelligence Architect
3 2 (33.33%) Dynamics 365 Architect
4 1 (16.67%) Applications Consultant
4 1 (16.67%) Consultant
4 1 (16.67%) Microsoft BI Architect
4 1 (16.67%) Oracle Applications Consultant
4 1 (16.67%) Oracle Applications Technical Consultant
4 1 (16.67%) Oracle Consultant
4 1 (16.67%) Oracle Technical Consultant
4 1 (16.67%) Technical Consultant
Libraries, Frameworks & Software Standards
1 1 (16.67%) JSR 170
1 1 (16.67%) Next.js
1 1 (16.67%) OSGi
1 1 (16.67%) React
Miscellaneous
1 1 (16.67%) Analytical Mindset
1 1 (16.67%) Cloud Native
Operating Systems
1 1 (16.67%) Unix
Processes & Methodologies
1 4 (66.67%) Analytics
1 4 (66.67%) Data Modelling
2 3 (50.00%) Business Intelligence
2 3 (50.00%) CI/CD
2 3 (50.00%) CRM
2 3 (50.00%) Data Governance
2 3 (50.00%) DevOps
3 2 (33.33%) API Integration
3 2 (33.33%) Customer Engagement
3 2 (33.33%) Customer Insight
3 2 (33.33%) Customer Service
3 2 (33.33%) Data Architecture
3 2 (33.33%) Data Engineering
3 2 (33.33%) Data Integration
3 2 (33.33%) Roadmaps
4 1 (16.67%) Front End Development
4 1 (16.67%) Machine Learning
4 1 (16.67%) Marketing Automation
4 1 (16.67%) SDLC
4 1 (16.67%) User Experience
Programming Languages
1 1 (16.67%) PL/SQL
1 1 (16.67%) Shell Script
1 1 (16.67%) SQL
Qualifications
1 2 (33.33%) Azure Certification
2 1 (16.67%) Microsoft Certification
Quality Assurance & Compliance
1 1 (16.67%) QA
System Software
1 1 (16.67%) Docker
Systems Management
1 1 (16.67%) Kubernetes
1 1 (16.67%) Terraform
Vendors
1 3 (50.00%) Microsoft
2 2 (33.33%) Adobe
3 1 (16.67%) Amplitude
3 1 (16.67%) Google
3 1 (16.67%) OpenAI
3 1 (16.67%) Oracle