The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Search Engine Marketing over the 3 months to 27 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Marketing
UK / England
3 months to
27 Apr 2017
Same period 2016 Same period 2015
Rank 586 621 601
Rank change year-on-year +35 -20  
Contract jobs citing Search Engine Marketing 6 5 11
As % of all contract IT jobs advertised in England 0.014% 0.010% 0.022%
As % of the Processes & Methodologies category 0.017% 0.012% 0.027%
Number of daily rates quoted 3 3 2
Median daily rate £340 £488 £375
Median daily rate % change year-on-year -30.25% +30.00%  
UK excluding London median daily rate £308 - -
Number of hourly rates quoted 0 0 1
Median hourly rate - - £14.00
UK excluding London median hourly rate - - £14.00

Search Engine Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 35940 42624 40649
As % of all contract IT job vacancies advertised in England 83.82% 82.91% 80.21%
Number of daily rates quoted 23765 28550 25665
Median daily rate £450 £445 £420
Median daily rate % change year-on-year +1.12% +5.95%  
90% offered a daily rate of more than £305 £300 £285
10% offered a daily rate of more than £600 £600 £580
UK excluding London median daily rate £415 £400 £393
% change year-on-year +3.75% +1.91%  
Number of hourly rates quoted 908 953 1201
Median hourly rate £36.00 £31.50 £29.00
Median hourly rate % change year-on-year +14.28% +8.62%  
90% offered a hourly rate of more than £13.00 £12.50 £12.00
10% offered a hourly rate of more than £55.00 £48.50 £47.79
UK excluding London median hourly rate £37.24 £36.00 £30.50
% change year-on-year +3.43% +18.03%  

Search Engine Marketing
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Search Engine Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Search Engine Marketing in England

Search Engine Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Search Engine Marketing in England.

Contractor daily rate trend for Search Engine Marketing in England

Search Engine Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Search Engine Marketing in England over the 3 months to 27 April 2017.

Contractor daily rate histogram for Search Engine Marketing in England

Search Engine Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Search Engine Marketing in England.

Contractor hourly rate trend for Search Engine Marketing in England

Search Engine Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Search Engine Marketing within the England region over the 3 months to 27 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
East Midlands - 5 £308 -
London +27 1 £400 -17.94% 2
Search Engine Marketing
UK

For the 6 months to 27 April 2017, IT contractor jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Search Engine Marketing.

1 12 (100.00%) Marketing
2 11 (91.67%) SQL
2 11 (91.67%) Microsoft
3 6 (50.00%) Java
3 6 (50.00%) E-Commerce
3 6 (50.00%) ETL
3 6 (50.00%) SQL Server
3 6 (50.00%) JUnit
3 6 (50.00%) Web Services
3 6 (50.00%) SEO
3 6 (50.00%) Teradata
3 6 (50.00%) Agile Software Development
3 6 (50.00%) TDD
3 6 (50.00%) Maven
3 6 (50.00%) Web Analytics
3 6 (50.00%) Unit Testing
3 6 (50.00%) Talend Open Studio
3 6 (50.00%) Hadoop
3 6 (50.00%) Amazon AWS
3 6 (50.00%) Mockito
3 6 (50.00%) Apache Hive
3 6 (50.00%) NoSQL
3 6 (50.00%) Big Data
3 6 (50.00%) Talend
3 6 (50.00%) Analytics
3 6 (50.00%) Apache Pig
3 6 (50.00%) MapReduce
3 6 (50.00%) Oozie
3 6 (50.00%) Cascading
3 6 (50.00%) Apache Spark

Search Engine Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (50.00%) Apache Pig
1 6 (50.00%) Apache Spark
Applications
1 5 (41.67%) Microsoft Excel
1 5 (41.67%) Microsoft Office
Business Applications
1 5 (41.67%) WebTrends
Cloud Services
1 6 (50.00%) Amazon AWS
2 5 (41.67%) Adobe Analytics
Database & Business Intelligence
1 6 (50.00%) Apache Hive
1 6 (50.00%) Big Data
1 6 (50.00%) Hadoop
1 6 (50.00%) NoSQL
1 6 (50.00%) SQL Server
2 5 (41.67%) BusinessObjects
2 5 (41.67%) Relational Database
3 1 (8.33%) HBase
Development Applications
1 6 (50.00%) JUnit
1 6 (50.00%) Maven
1 6 (50.00%) Mockito
1 6 (50.00%) Talend Open Studio
2 5 (41.67%) Git (software)
General
1 12 (100.00%) Marketing
2 1 (8.33%) Advertising
Job Titles
1 6 (50.00%) Developer
2 4 (33.33%) ETL Developer
3 3 (25.00%) Analyst
3 3 (25.00%) Hadoop Developer
3 3 (25.00%) Java Developer
3 3 (25.00%) Java Hadoop Developer
3 3 (25.00%) Web Analyst
4 2 (16.67%) Web Analytics Analyst
5 1 (8.33%) Apache Spark Developer
5 1 (8.33%) Big Data Developer
5 1 (8.33%) Business Intelligence Analyst
5 1 (8.33%) E-Commerce Manager
5 1 (8.33%) E-Commerce Marketing Manager
5 1 (8.33%) Java Scala Developer
5 1 (8.33%) Marketing Manager
5 1 (8.33%) Online Marketing Manager
5 1 (8.33%) PPC Analyst
5 1 (8.33%) Scala Developer
5 1 (8.33%) SEO Analyst
Libraries, Frameworks & Software Standards
1 6 (50.00%) Cascading
1 6 (50.00%) Web Services
Miscellaneous
1 1 (8.33%) Analytical Skills
1 1 (8.33%) Computer Science
1 1 (8.33%) Social Media
Operating Systems
1 5 (41.67%) Linux
Processes & Methodologies
1 6 (50.00%) A/B Testing
1 6 (50.00%) Agile Software Development
1 6 (50.00%) Analytics
1 6 (50.00%) E-Commerce
1 6 (50.00%) ETL
1 6 (50.00%) MapReduce
1 6 (50.00%) SEO
1 6 (50.00%) TDD
1 6 (50.00%) Unit Testing
1 6 (50.00%) Web Analytics
2 5 (41.67%) Business Analysis
2 5 (41.67%) Business Intelligence
2 5 (41.67%) CRM
2 5 (41.67%) Data Strategy
2 5 (41.67%) Market Research
2 5 (41.67%) Pay per click
2 5 (41.67%) Project Management
2 5 (41.67%) Web Development
3 2 (16.67%) Software Engineering
4 1 (8.33%) Mobile Marketing
Programming Languages
1 11 (91.67%) SQL
2 6 (50.00%) Java
3 5 (41.67%) C
4 1 (8.33%) Scala
Qualifications
1 1 (8.33%) Degree
Quality Assurance & Compliance
1 1 (8.33%) Actionable Recommendations
Systems Management
1 6 (50.00%) Oozie
Vendors
1 11 (91.67%) Microsoft
2 6 (50.00%) Talend
2 6 (50.00%) Teradata
3 5 (41.67%) Brio
3 5 (41.67%) Cognos
3 5 (41.67%) Coremetrics
3 5 (41.67%) MicroStrategy
3 5 (41.67%) Omniture
4 1 (8.33%) ClickTale
4 1 (8.33%) Crazy Egg