Period
to 27 July 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Search Engine Marketing over the 6 months to 27 July 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Marketing
UK > England
6 months to
27 Jul 2017
Same period 2016 Same period 2015
Rank 799 858 848
Rank change year-on-year +59 -10 -21
Contract jobs citing Search Engine Marketing 9 6 12
As % of all contract IT jobs advertised in England 0.010% 0.006% 0.012%
As % of the Processes & Methodologies category 0.012% 0.007% 0.014%
Number of daily rates quoted 4 4 3
England median daily rate £308 £375 £375
Median daily rate % change year-on-year -18.00% - +32.74%
10th Percentile £222 £217 £226
90th Percentile £400 £523 £413
UK median daily rate £308 £375 £375
% change year-on-year -18.00% - +32.74%
Number of hourly rates quoted 0 0 1
England median hourly rate - - £14.00
UK median hourly rate - - £14.00

Search Engine Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process and methodology skills.

Contract Process & Methodology Skills
England
Contract job vacancies with a requirement for process and methodology skills 74227 84838 82921
As % of all contract IT job vacancies advertised in England 84.50% 83.59% 80.75%
Number of daily rates quoted 49039 56622 53562
England median daily rate £450 £425 £408
Median daily rate % change year-on-year +5.88% +4.29% +1.88%
10th Percentile £284 £269 £263
90th Percentile £625 £613 £600
UK median daily rate £450 £425 £400
% change year-on-year +5.88% +6.25% -
Number of hourly rates quoted 1854 1977 2365
England median hourly rate £25.00 £25.00 £22.00
Median hourly rate % change year-on-year - +13.64% +6.41%
10th Percentile £11.66 £11.72 £11.00
90th Percentile £50.25 £48.75 £47.83
UK median hourly rate £25.00 £25.00 £22.00
% change year-on-year - +13.64% +4.76%

Search Engine Marketing
Job Vacancy Trend in England

Job postings citing Search Engine Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Search Engine Marketing in England

Search Engine Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Search Engine Marketing in England.

Contractor daily rate trend for Search Engine Marketing in England

Search Engine Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Search Engine Marketing in England over the 6 months to 27 July 2017.

Contractor daily rate histogram for Search Engine Marketing in England

Search Engine Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Search Engine Marketing in England.

Contractor hourly rate trend for Search Engine Marketing in England

Search Engine Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Search Engine Marketing within the England region over the 6 months to 27 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
East Midlands - 5 £308 -
Midlands - 5 £308 - 2
London +5 4 £305 -18.67% 1
Search Engine Marketing
UK

For the 6 months to 27 July 2017, IT contractor jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Search Engine Marketing.

1 9 (100.00%) SEO
1 9 (100.00%) Marketing
2 6 (66.67%) Web Analytics
2 6 (66.67%) E-Commerce
2 6 (66.67%) Project Management
2 6 (66.67%) Analytics
2 6 (66.67%) A/B Testing
3 5 (55.56%) Data Strategy
3 5 (55.56%) Market Research
3 5 (55.56%) Adobe Analytics
3 5 (55.56%) Microsoft Excel
3 5 (55.56%) CRM
3 5 (55.56%) Cognos
3 5 (55.56%) Brio
3 5 (55.56%) Business Intelligence
3 5 (55.56%) Microsoft
3 5 (55.56%) BusinessObjects
3 5 (55.56%) MicroStrategy
3 5 (55.56%) WebTrends
3 5 (55.56%) C
3 5 (55.56%) SQL
3 5 (55.56%) Microsoft Office
3 5 (55.56%) Omniture
3 5 (55.56%) Business Analysis
3 5 (55.56%) Web Development
3 5 (55.56%) Coremetrics
3 5 (55.56%) Pay per click
4 3 (33.33%) Advertising
5 2 (22.22%) Yahoo!
5 2 (22.22%) Google

Search Engine Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 5 (55.56%) Microsoft Excel
1 5 (55.56%) Microsoft Office
Business Applications
1 5 (55.56%) WebTrends
Cloud Services
1 5 (55.56%) Adobe Analytics
Database & Business Intelligence
1 5 (55.56%) BusinessObjects
General
1 9 (100.00%) Marketing
2 3 (33.33%) Advertising
Job Titles
1 3 (33.33%) Analyst
1 3 (33.33%) Web Analyst
2 2 (22.22%) Web Analytics Analyst
3 1 (11.11%) Business Intelligence Analyst
3 1 (11.11%) E-Commerce Manager
3 1 (11.11%) E-Commerce Marketing Manager
3 1 (11.11%) Marketing Manager
3 1 (11.11%) Online Marketing Manager
3 1 (11.11%) PPC Analyst
3 1 (11.11%) SEO Analyst
3 1 (11.11%) SEO Manager
Libraries, Frameworks & Software Standards
1 1 (11.11%) CSS
1 1 (11.11%) HTML
Miscellaneous
1 2 (22.22%) Blog
2 1 (11.11%) Analytical Skills
2 1 (11.11%) Social Media
Processes & Methodologies
1 9 (100.00%) SEO
2 6 (66.67%) A/B Testing
2 6 (66.67%) Analytics
2 6 (66.67%) E-Commerce
2 6 (66.67%) Project Management
2 6 (66.67%) Web Analytics
3 5 (55.56%) Business Analysis
3 5 (55.56%) Business Intelligence
3 5 (55.56%) CRM
3 5 (55.56%) Data Strategy
3 5 (55.56%) Market Research
3 5 (55.56%) Pay per click
3 5 (55.56%) Web Development
4 2 (22.22%) Link Building
4 2 (22.22%) Website Architecture
5 1 (11.11%) Mobile Marketing
5 1 (11.11%) Programmatic Advertising
Programming Languages
1 5 (55.56%) C
1 5 (55.56%) SQL
Quality Assurance & Compliance
1 1 (11.11%) Actionable Recommendations
Vendors
1 5 (55.56%) Brio
1 5 (55.56%) Cognos
1 5 (55.56%) Coremetrics
1 5 (55.56%) Microsoft
1 5 (55.56%) MicroStrategy
1 5 (55.56%) Omniture
2 2 (22.22%) Elastic Path
2 2 (22.22%) Google
2 2 (22.22%) Yahoo!
3 1 (11.11%) ClickTale
3 1 (11.11%) Crazy Egg