Period
to 17 October 2018

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Search Engine Marketing over the 6 months to 17 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Marketing
UK > England
6 months to
17 Oct 2018
Same period 2017 Same period 2016
Rank 866 840 873
Rank change year-on-year -26 +33 -14
Contract jobs citing Search Engine Marketing 4 7 5
As % of all contract IT jobs advertised in England 0.004% 0.008% 0.005%
As % of the Processes & Methodologies category 0.005% 0.009% 0.006%
Number of daily rates quoted 1 4 3
England median daily rate £600 £449 £250
Median daily rate % change year-on-year +33.68% +79.53% +16.28%
10th Percentile £550 £270 £225
90th Percentile £650 £485 £275
UK median daily rate £600 £449 £250
% change year-on-year +33.68% +79.53% +16.28%
Number of hourly rates quoted 1 0 0
England median hourly rate £25.00 - -
UK median hourly rate £25.00 - -

Search Engine Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 81,288 78,398 84,242
As % of all contract IT jobs advertised in England 86.20% 85.90% 85.35%
Number of daily rates quoted 54,253 52,383 56,160
England median daily rate £470 £450 £425
Median daily rate % change year-on-year +4.44% +5.88% +3.03%
10th Percentile £300 £283 £263
90th Percentile £645 £631 £605
UK median daily rate £450 £450 £425
% change year-on-year - +5.88% +3.66%
Number of hourly rates quoted 2,188 1,868 2,213
England median hourly rate £21.00 £24.87 £22.50
Median hourly rate % change year-on-year -15.54% +10.51% +3.97%
10th Percentile £11.25 £11.25 £11.25
90th Percentile £50.00 £50.00 £48.00
UK median hourly rate £20.90 £25.00 £22.50
% change year-on-year -16.42% +11.11% +3.52%

Search Engine Marketing
Job Vacancy Trend in England

Job postings citing Search Engine Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Search Engine Marketing in England

Search Engine Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Search Engine Marketing in England.

Contractor daily rate trend for Search Engine Marketing in England

Search Engine Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Search Engine Marketing in England.

Contractor hourly rate trend for Search Engine Marketing in England

Search Engine Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Search Engine Marketing within the England region over the 6 months to 17 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -8 2 £600 +33.68% 1
East of England - 2 - - 1
Search Engine Marketing
UK

For the 6 months to 17 October 2018, IT contractor jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Search Engine Marketing.

1 4 (100.00%) Marketing
2 3 (75.00%) Analytics
2 3 (75.00%) SEO
3 2 (50.00%) HTML
3 2 (50.00%) Microsoft
3 2 (50.00%) Analytical Skills
3 2 (50.00%) Pay per click
3 2 (50.00%) Degree
3 2 (50.00%) Digital Marketing
4 1 (25.00%) Web Marketing
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) Digital Media
4 1 (25.00%) AngularJS
4 1 (25.00%) Arabic Language
4 1 (25.00%) Google Analytics
4 1 (25.00%) Email Marketing
4 1 (25.00%) Mobile App
4 1 (25.00%) Mentoring
4 1 (25.00%) Web Development
4 1 (25.00%) Performance Metrics
4 1 (25.00%) BigQuery
4 1 (25.00%) Google Cloud Platform
4 1 (25.00%) React
4 1 (25.00%) Google Tag Manager
4 1 (25.00%) AdWords
4 1 (25.00%) Digital Analytics
4 1 (25.00%) Tealium
4 1 (25.00%) Global Marketing
4 1 (25.00%) Actionable Insight
4 1 (25.00%) Digital Media Management

Search Engine Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) CMS
1 1 (25.00%) SharePoint
Applications
1 1 (25.00%) Microsoft Excel
1 1 (25.00%) Microsoft Office
Business Applications
1 1 (25.00%) Workfront
Cloud Services
1 1 (25.00%) AdWords
1 1 (25.00%) Google Analytics
1 1 (25.00%) Google Cloud Platform
1 1 (25.00%) Google Tag Manager
Communications & Networking
1 1 (25.00%) Internet
Database & Business Intelligence
1 1 (25.00%) BigQuery
General
1 4 (100.00%) Marketing
2 1 (25.00%) Arabic Language
2 1 (25.00%) Automotive
2 1 (25.00%) Retail
Job Titles
1 1 (25.00%) Analytics Manager
1 1 (25.00%) Digital Analytics Manager
1 1 (25.00%) Digital Marketing Specialist
1 1 (25.00%) Implementation Manager
1 1 (25.00%) Marketing Manager
1 1 (25.00%) Marketing Specialist
1 1 (25.00%) Strategy Manager
1 1 (25.00%) Web Analytics Manager
1 1 (25.00%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
2 1 (25.00%) AngularJS
2 1 (25.00%) React
Miscellaneous
1 2 (50.00%) Analytical Skills
2 1 (25.00%) Digital Media
2 1 (25.00%) Mobile App
Processes & Methodologies
1 3 (75.00%) Analytics
1 3 (75.00%) SEO
2 2 (50.00%) Digital Marketing
2 2 (50.00%) Pay per click
3 1 (25.00%) Actionable Insight
3 1 (25.00%) Asset Management
3 1 (25.00%) Content Management
3 1 (25.00%) Data Analysis
3 1 (25.00%) Digital Analytics
3 1 (25.00%) E-Commerce
3 1 (25.00%) Email Marketing
3 1 (25.00%) Global Marketing
3 1 (25.00%) Marketing Strategy
3 1 (25.00%) Mentoring
3 1 (25.00%) Project Management
3 1 (25.00%) Strategic Planning
3 1 (25.00%) Validation
3 1 (25.00%) Web Analytics
3 1 (25.00%) Web Development
3 1 (25.00%) Web Marketing
Programming Languages
1 1 (25.00%) JavaScript
Qualifications
1 2 (50.00%) Degree
Vendors
1 2 (50.00%) Microsoft
2 1 (25.00%) Adobe
2 1 (25.00%) DoubleClick
2 1 (25.00%) Google
2 1 (25.00%) Tealium