Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 2 March 2026, comparing them to the same period in the previous two years.

6 months to
2 Mar 2026
Same period 2025 Same period 2024
Rank 112 67 65
Rank change year-on-year -45 -2 +34
Contract jobs citing Marketing 841 885 1,183
As % of all contract jobs in England 2.38% 3.50% 3.12%
As % of the General category 4.06% 5.56% 5.29%
Number of daily rates quoted 430 486 757
10th Percentile £204 £226 £206
25th Percentile £311 £313 £340
Median daily rate (50th Percentile) £450 £475 £475
Median % change year-on-year -5.26% - -9.52%
75th Percentile £568 £588 £613
90th Percentile £688 £688 £738
UK median daily rate £447 £475 £488
% change year-on-year -5.89% -2.56% -7.14%
Number of hourly rates quoted 86 26 57
10th Percentile £15.42 £25.88 £16.23
25th Percentile £20.50 £30.06 £22.50
Median hourly rate £23.83 £43.75 £30.50
Median % change year-on-year -45.54% +43.44% -18.67%
75th Percentile £35.56 £58.00 £42.50
90th Percentile £42.74 £80.75 £59.30
UK median hourly rate £23.83 £39.75 £30.00
% change year-on-year -40.06% +32.50% -20.00%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 20,728 15,909 22,357
As % of all contract IT jobs advertised in England 58.70% 62.84% 58.91%
Number of daily rates quoted 13,120 9,915 14,652
10th Percentile £300 £296 £265
25th Percentile £406 £413 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £750
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,295 540 1,618
10th Percentile £14.10 £15.25 £13.14
25th Percentile £17.14 £20.00 £15.30
Median hourly rate £23.83 £30.45 £26.00
Median % change year-on-year -21.76% +17.12% -18.75%
75th Percentile £55.00 £60.00 £50.00
90th Percentile £74.26 £75.00 £65.00
UK median hourly rate £23.79 £30.00 £26.00
% change year-on-year -20.71% +15.38% -15.42%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 2 March 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 2 March 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 2 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -32 507 £425 -5.56% 610
South East -48 110 £505 +1.00% 343
Midlands -20 68 £425 +1.49% 244
North of England -90 49 £350 -30.00% 335
East of England -1 47 £525 +8.25% 146
South West -45 43 £525 -7.08% 131
East Midlands +1 42 £413 +47.32% 106
North West -57 31 £430 -13.13% 178
West Midlands -45 26 £600 +20.00% 133
Yorkshire -61 12 £780 +41.82% 131
North East -15 9 £175 -51.72% 26
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 37 (4.40%) CMS
2 18 (2.14%) Adobe Experience Manager
3 16 (1.90%) Confluence
4 15 (1.78%) SharePoint
5 14 (1.66%) WordPress
6 8 (0.95%) Apache Spark
7 5 (0.59%) Drupal
8 4 (0.48%) Apache Airflow
9 3 (0.36%) Apache
9 3 (0.36%) SAS
9 3 (0.36%) SugarCRM
10 2 (0.24%) Microsoft Exchange
11 1 (0.12%) Sitecore CMS
11 1 (0.12%) Sitefinity
11 1 (0.12%) Umbraco
Applications
1 44 (5.23%) Microsoft Office
2 40 (4.76%) Microsoft Excel
3 26 (3.09%) Microsoft PowerPoint
4 15 (1.78%) Photoshop
5 11 (1.31%) Adobe Illustrator
6 7 (0.83%) Adobe After Effects
6 7 (0.83%) Spreadsheet
7 6 (0.71%) Adobe Creative Suite
7 6 (0.71%) MS Visio
8 4 (0.48%) Adobe Premiere
9 3 (0.36%) Adobe Captivate
9 3 (0.36%) Chatbot
9 3 (0.36%) Final Cut Pro
9 3 (0.36%) InDesign
9 3 (0.36%) Notion
9 3 (0.36%) Trello
10 2 (0.24%) Maya
11 1 (0.12%) Blender
11 1 (0.12%) CINEMA 4D
11 1 (0.12%) Siemens NX
Business Applications
1 19 (2.26%) Dynamics CRM
2 9 (1.07%) Salesforce CRM
3 8 (0.95%) Eloqua
3 8 (0.95%) Shopify
4 7 (0.83%) Adobe Campaign
5 5 (0.59%) Sprinklr
6 3 (0.36%) Workfront
7 1 (0.12%) Dynamics NAV
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) Raiser’s Edge
7 1 (0.12%) SAP EWM
7 1 (0.12%) SAP GTS
7 1 (0.12%) SAP Hybris
7 1 (0.12%) SAP MDG
7 1 (0.12%) SAP MM
7 1 (0.12%) SAP Oil and Gas
7 1 (0.12%) SAP PP
7 1 (0.12%) SAP S/4HANA
7 1 (0.12%) SAP SCM
7 1 (0.12%) SAP SRM
Cloud Services
1 87 (10.34%) SaaS
2 71 (8.44%) Azure
3 58 (6.90%) Power Platform
4 40 (4.76%) Microsoft 365
5 38 (4.52%) AWS
5 38 (4.52%) Dynamics 365
6 26 (3.09%) Salesforce Sales Cloud
7 23 (2.73%) GCP
8 21 (2.50%) Figma
9 20 (2.38%) Salesforce Service Cloud
10 16 (1.90%) Power Automate
11 15 (1.78%) Google Analytics
12 14 (1.66%) Serverless
12 14 (1.66%) Snowflake
13 13 (1.55%) Azure Functions
13 13 (1.55%) PowerApps
14 12 (1.43%) Canva
15 11 (1.31%) WhatsApp
16 10 (1.19%) Salesforce Commerce Cloud
17 8 (0.95%) GitHub
Communications & Networking
1 24 (2.85%) Wireless
2 22 (2.62%) SMS
3 8 (0.95%) Internet
4 5 (0.59%) VPN
5 4 (0.48%) HTTP
5 4 (0.48%) Intranet
5 4 (0.48%) Unified Communications
6 3 (0.36%) BGP
6 3 (0.36%) Firewall
6 3 (0.36%) Junos
6 3 (0.36%) Network Security
6 3 (0.36%) OSPF
7 2 (0.24%) Cisco IPT
7 2 (0.24%) DHCP
7 2 (0.24%) DNS
7 2 (0.24%) LAN
7 2 (0.24%) Wi-Fi
8 1 (0.12%) FTP
8 1 (0.12%) VoIP
8 1 (0.12%) WAN
Database & Business Intelligence
1 42 (4.99%) Power BI
2 20 (2.38%) Tableau
3 16 (1.90%) Data Warehouse
4 10 (1.19%) Looker
5 8 (0.95%) Data Lake
6 7 (0.83%) Metadata
6 7 (0.83%) Relational Database
7 6 (0.71%) BigQuery
7 6 (0.71%) MySQL
8 4 (0.48%) Data Mining
8 4 (0.48%) Mixpanel
8 4 (0.48%) NoSQL
8 4 (0.48%) PostgreSQL
8 4 (0.48%) SQL Server Integration Services
9 2 (0.24%) Big Data
9 2 (0.24%) Electronic Patient Records
9 2 (0.24%) Hadoop
9 2 (0.24%) Oracle OLAP
9 2 (0.24%) Parquet
9 2 (0.24%) Snowflake Schema
Development Applications
1 21 (2.50%) JIRA
2 5 (0.59%) Git
2 5 (0.59%) Jenkins
3 4 (0.48%) Postman
4 3 (0.36%) GitLab
4 3 (0.36%) JUnit
4 3 (0.36%) Storybook
4 3 (0.36%) Visual Website Optimizer
5 2 (0.24%) JDeveloper
5 2 (0.24%) Selenium
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Charles Proxy
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) TeamCity
General
1 291 (34.60%) Social Skills
2 270 (32.10%) Finance
3 158 (18.79%) Public Sector
4 151 (17.95%) Telecoms
5 142 (16.88%) Electronics
6 141 (16.77%) Manufacturing
7 137 (16.29%) Analytical Skills
8 62 (7.37%) Retail
9 49 (5.83%) Organisational Skills
10 38 (4.52%) Legal
11 36 (4.28%) Advertising
12 26 (3.09%) Banking
12 26 (3.09%) German Language
12 26 (3.09%) Presentation Skills
13 23 (2.73%) Documentation Skills
14 19 (2.26%) Publishing
15 17 (2.02%) Law
16 14 (1.66%) Influencing Skills
17 13 (1.55%) French Language
17 13 (1.55%) Italian Language
Job Titles
1 94 (11.18%) Analyst
2 64 (7.61%) Architect
3 60 (7.13%) Consultant
4 58 (6.90%) Marketing Manager
4 58 (6.90%) Senior
5 45 (5.35%) Lead
6 39 (4.64%) Business Analyst
7 32 (3.80%) Developer
8 30 (3.57%) IT Support
8 30 (3.57%) Project Manager
9 27 (3.21%) Designer
10 25 (2.97%) Data Analyst
10 25 (2.97%) Product Manager
11 24 (2.85%) Coordinator
11 24 (2.85%) Data Scientist
11 24 (2.85%) Salesforce Architect
12 23 (2.73%) 2nd Line Desktop Support
12 23 (2.73%) 2nd Line Support
12 23 (2.73%) Desktop Support
12 23 (2.73%) SC Cleared Desktop Support
Libraries, Frameworks & Software Standards
1 45 (5.35%) HTML
2 31 (3.69%) REST
3 30 (3.57%) CSS
4 15 (1.78%) SOAP
5 11 (1.31%) JSON
5 11 (1.31%) Middleware
6 10 (1.19%) .NET
6 10 (1.19%) RESTful
7 9 (1.07%) Kafka
8 8 (0.95%) React
9 7 (0.83%) Lightning Web Components
9 7 (0.83%) Pandas
10 6 (0.71%) HTML5 Canvas
10 6 (0.71%) OAuth
10 6 (0.71%) OAuth2
10 6 (0.71%) Visualforce
11 5 (0.59%) OSGi
11 5 (0.59%) PySpark
11 5 (0.59%) SailPoint
12 4 (0.48%) AngularJS
Miscellaneous
1 65 (7.73%) Social Media
2 53 (6.30%) Product Ownership
3 50 (5.95%) Marketing Technology
4 48 (5.71%) Onboarding
5 29 (3.45%) Data Centre
6 24 (2.85%) Analytical Mindset
7 20 (2.38%) Web Conferencing
8 18 (2.14%) Digital Media
9 17 (2.02%) Management Information System
10 16 (1.90%) Self-Motivation
11 15 (1.78%) Data Protection Act
12 14 (1.66%) e-Learning
13 13 (1.55%) NHS
14 10 (1.19%) AI Agents
14 10 (1.19%) Blog
14 10 (1.19%) Educational Technology
14 10 (1.19%) FMCG
14 10 (1.19%) Learning Management System
14 10 (1.19%) Legacy Systems
15 9 (1.07%) Mobile App
Operating Systems
1 24 (2.85%) Android
2 23 (2.73%) Mac OS
3 13 (1.55%) Windows 10
4 10 (1.19%) Windows
5 2 (0.24%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 225 (26.75%) Digital Marketing
2 191 (22.71%) Business Intelligence
3 166 (19.74%) Analytics
4 148 (17.60%) Programme Management
5 147 (17.48%) CRM
6 129 (15.34%) Stakeholder Management
7 124 (14.74%) Agile
8 89 (10.58%) Problem-Solving
9 85 (10.11%) Roadmaps
10 83 (9.87%) AI
11 80 (9.51%) Project Management
12 73 (8.68%) Migration
13 69 (8.20%) Continuous Improvement
13 69 (8.20%) User Experience
14 60 (7.13%) B2B
14 60 (7.13%) Decision-Making
15 58 (6.90%) Actionable Insight
16 55 (6.54%) Data Modelling
17 52 (6.18%) Workflow
18 51 (6.06%) E-Commerce
Programming Languages
1 85 (10.11%) SQL
2 61 (7.25%) Python
3 38 (4.52%) JavaScript
4 19 (2.26%) C#
5 15 (1.78%) Java
6 14 (1.66%) R
7 13 (1.55%) TypeScript
8 7 (0.83%) Apex Code
8 7 (0.83%) PowerShell
9 3 (0.36%) PHP
10 2 (0.24%) BeanShell
10 2 (0.24%) C++
10 2 (0.24%) Data Analysis Expressions
10 2 (0.24%) Go
10 2 (0.24%) SystemVerilog
10 2 (0.24%) VBA
11 1 (0.12%) Google Apps Script
11 1 (0.12%) Korn
11 1 (0.12%) Shell Script
Qualifications
1 113 (13.44%) Security Cleared
2 102 (12.13%) SC Cleared
3 83 (9.87%) Degree
4 21 (2.50%) Computer Science Degree
5 14 (1.66%) Master's Degree
6 11 (1.31%) DV Cleared
7 8 (0.95%) CISSP
7 8 (0.95%) PMI Certification
8 6 (0.71%) Microsoft Certification
9 5 (0.59%) BPSS Clearance
9 5 (0.59%) CISM
9 5 (0.59%) PhD
9 5 (0.59%) PMP
10 4 (0.48%) Azure Certification
10 4 (0.48%) CEH
10 4 (0.48%) CISA
10 4 (0.48%) CSPO
11 3 (0.36%) JNCIA
11 3 (0.36%) JNCIS
11 3 (0.36%) RIBA
Quality Assurance & Compliance
1 64 (7.61%) GDPR
2 39 (4.64%) Data Quality
3 35 (4.16%) Accessibility
4 32 (3.80%) QA
5 19 (2.26%) California Consumer Privacy Act
6 12 (1.43%) PMO
7 11 (1.31%) SLA
8 8 (0.95%) ISO/IEC 27001
8 8 (0.95%) PERC
9 7 (0.83%) Actionable Recommendations
9 7 (0.83%) NIST
10 5 (0.59%) JSP 440
10 5 (0.59%) PCI DSS
10 5 (0.59%) RMADS
11 4 (0.48%) GRC
12 3 (0.36%) NCSC
12 3 (0.36%) WCAG
13 2 (0.24%) DO-254
13 2 (0.24%) HIPAA
13 2 (0.24%) Sarbanes-Oxley
System Software
1 7 (0.83%) Active Directory
1 7 (0.83%) Docker
2 1 (0.12%) HDFS
2 1 (0.12%) Hyper-V
2 1 (0.12%) Virtual Desktop
2 1 (0.12%) Virtual Machines
Systems Management
1 6 (0.71%) Terraform
2 5 (0.59%) Kubernetes
3 2 (0.24%) Microsoft Intune
3 2 (0.24%) SCCM
3 2 (0.24%) Systems Management Server (SMS)
3 2 (0.24%) vRealize
4 1 (0.12%) Cisco UCCE
4 1 (0.12%) Cisco UCCX
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Single Sign-On
Vendors
1 153 (18.19%) SAP
2 137 (16.29%) Salesforce
3 84 (9.99%) Microsoft
4 76 (9.04%) Adobe
5 51 (6.06%) Google
6 40 (4.76%) Salesforce Marketing Cloud
7 37 (4.40%) Cisco
8 25 (2.97%) Apple
8 25 (2.97%) HP
9 24 (2.85%) Dell
10 20 (2.38%) HubSpot
11 14 (1.66%) Oracle
12 13 (1.55%) Tealium
13 12 (1.43%) Databricks
14 10 (1.19%) mParticle
14 10 (1.19%) OneTrust
14 10 (1.19%) TikTok
15 9 (1.07%) Marketo
15 9 (1.07%) YouTube
16 8 (0.95%) ServiceNow