Period
to 8 July 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 8 July 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
8 Jul 2020
Same period 2019 Same period 2018
Rank 94 84 96
Rank change year-on-year -10 +12 -26
Contract jobs citing Marketing 933 2,472 2,608
As % of all contract jobs advertised in England 2.51% 2.88% 2.74%
As % of the General category 6.37% 7.27% 6.72%
Number of daily rates quoted 611 1,657 1,834
Median daily rate £475 £460 £425
Median daily rate % change year-on-year +3.26% +8.24% -
10th Percentile £263 £250 £213
90th Percentile £650 £650 £625
UK median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 26 42 39
Median hourly rate £25.15 £22.33 £32.50
Median hourly rate % change year-on-year +12.63% -31.29% +52.39%
10th Percentile £17.86 £12.71 £13.05
90th Percentile £39.35 £49.45 £52.50
UK median hourly rate £25.15 £25.75 £31.64
% change year-on-year -2.33% -18.60% +47.14%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 14,653 33,996 38,805
As % of all contract IT jobs advertised in England 39.43% 39.55% 40.70%
Number of daily rates quoted 9,404 22,258 25,591
Median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £300 £308 £298
90th Percentile £713 £675 £675
UK median daily rate £500 £488 £475
% change year-on-year +2.56% +2.63% +5.56%
Number of hourly rates quoted 527 896 1,025
Median hourly rate £27.50 £22.97 £22.50
Median hourly rate % change year-on-year +19.75% +2.07% +5.88%
10th Percentile £12.76 £12.76 £12.20
90th Percentile £52.50 £50.00 £48.75
Median hourly rate £27.46 £22.92 £21.50
% change year-on-year +19.85% +6.58% -0.16%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Marketing in England.

Daily rate trend for Marketing in England

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 8 July 2020.

Daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Marketing in England.

Hourly rate trend for Marketing in England

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 8 July 2020.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 8 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -15 527 £475 - 120
South East +28 159 £430 -1.71% 68
South West +7 118 £525 +5.00% 42
North of England +28 46 £425 +4.94% 63
Midlands +47 38 £450 +5.88% 41
North West +25 31 £485 +14.12% 29
West Midlands +47 28 £463 +2.78% 31
East of England -25 28 £525 - 29
Yorkshire +40 14 £423 +5.63% 28
East Midlands +30 10 £338 -18.18% 10
North East +25 2 £450 +12.50% 6
Marketing
UK

For the 6 months to 8 July 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 330 (35.37%) Finance
2 326 (34.94%) Digital Marketing
3 292 (31.30%) Business Intelligence
4 276 (29.58%) Agile Software Development
5 246 (26.37%) SAP
6 242 (25.94%) Telecoms
7 237 (25.40%) Electronics
8 235 (25.19%) Public Sector
9 230 (24.65%) Programme Management
10 229 (24.54%) Manufacturing
11 180 (19.29%) Analytics
12 144 (15.43%) CRM
13 140 (15.01%) Salesforce.com
14 117 (12.54%) Azure
15 115 (12.33%) Microsoft
16 106 (11.36%) Analytical Skills
17 102 (10.93%) User Experience
18 96 (10.29%) SQL
19 93 (9.97%) Adobe
20 92 (9.86%) Stakeholder Management
20 92 (9.86%) Degree
21 77 (8.25%) HTML
22 75 (8.04%) Security Cleared
23 74 (7.93%) Scrum
24 73 (7.82%) Migration
24 73 (7.82%) Java
25 72 (7.72%) Project Management
26 71 (7.61%) AWS
27 70 (7.50%) Web Services
28 68 (7.29%) Google

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 50 (5.36%) CMS
2 30 (3.22%) Oracle SOA Suite
3 28 (3.00%) Mule
3 28 (3.00%) Oracle Service Bus
3 28 (3.00%) Red Hat Fuse
4 26 (2.79%) Adobe Experience Manager
5 19 (2.04%) SharePoint
6 18 (1.93%) Apache Spark
7 17 (1.82%) SAS
8 15 (1.61%) Confluence
9 10 (1.07%) WordPress
10 5 (0.54%) Elasticsearch
10 5 (0.54%) EPiServer
10 5 (0.54%) Skype for Business
11 4 (0.43%) Anypoint
11 4 (0.43%) Apache
11 4 (0.43%) Drupal
12 3 (0.32%) Jupyter
12 3 (0.32%) NServiceBus
13 2 (0.21%) Sitecore CMS
Applications
1 50 (5.36%) Microsoft Excel
2 26 (2.79%) Microsoft Office
2 26 (2.79%) Microsoft PowerPoint
3 19 (2.04%) Photoshop
4 16 (1.71%) Sketch
5 12 (1.29%) Adobe Creative Suite
6 10 (1.07%) InVision
7 9 (0.96%) Adobe Illustrator
8 8 (0.86%) MS Visio
9 7 (0.75%) InDesign
10 6 (0.64%) Figma
11 5 (0.54%) Adobe After Effects
11 5 (0.54%) Chatbot
12 3 (0.32%) Adobe Premiere
12 3 (0.32%) Adobe XD
12 3 (0.32%) Microsoft Project
13 2 (0.21%) OmniGraffle
13 2 (0.21%) Zeplin
14 1 (0.11%) Inkscape
14 1 (0.11%) Spreadsheet
Business Applications
1 17 (1.82%) Dynamics CRM
2 15 (1.61%) Adobe Campaign
3 13 (1.39%) Eloqua
4 11 (1.18%) Payment Gateway
5 8 (0.86%) Salesforce.com CRM
6 7 (0.75%) Sprinklr
7 5 (0.54%) SAP CRM
8 4 (0.43%) Dynamics AX
8 4 (0.43%) Oracle ERP
8 4 (0.43%) Remedy ITSM
8 4 (0.43%) Workfront
9 3 (0.32%) SAP IS-U
9 3 (0.32%) SAP Oil and Gas
10 2 (0.21%) FastStats
10 2 (0.21%) Oracle Payables
10 2 (0.21%) SAP ERP
10 2 (0.21%) SAP S/4HANA
10 2 (0.21%) SAP SD
10 2 (0.21%) Shopify
11 1 (0.11%) Social Studio
Cloud Services
1 117 (12.54%) Azure
2 71 (7.61%) AWS
3 46 (4.93%) Power Platform
4 42 (4.50%) Google Analytics
5 34 (3.64%) SaaS
6 31 (3.32%) Office 365
7 25 (2.68%) Salesforce Service Cloud
8 24 (2.57%) Salesforce Sales Cloud
9 23 (2.47%) GCP
10 22 (2.36%) PaaS
10 22 (2.36%) Serverless
11 17 (1.82%) IaaS
12 16 (1.71%) AWS Lambda
13 14 (1.50%) Dynamics 365
14 12 (1.29%) Adobe Analytics
15 7 (0.75%) Amazon S3
16 6 (0.64%) AWS CloudFormation
16 6 (0.64%) Azure Data Factory
16 6 (0.64%) Cloud Computing
16 6 (0.64%) Force.com
Communications & Networking
1 18 (1.93%) DNS
1 18 (1.93%) Firewall
2 13 (1.39%) Internet
3 12 (1.29%) HTTP
4 10 (1.07%) 4G
4 10 (1.07%) 5G
5 8 (0.86%) 3G
6 6 (0.64%) Skype
7 5 (0.54%) Radio Access Network
7 5 (0.54%) WAN
8 4 (0.43%) LAN
8 4 (0.43%) SMS
8 4 (0.43%) SSL
8 4 (0.43%) Unified Communications
8 4 (0.43%) VoIP
8 4 (0.43%) Wi-Fi
9 3 (0.32%) Broadband
9 3 (0.32%) Diameter Protocol
9 3 (0.32%) SAN
9 3 (0.32%) VPN
Database & Business Intelligence
1 44 (4.72%) Big Data
1 44 (4.72%) Power BI
2 32 (3.43%) Data Warehouse
3 22 (2.36%) Data Lake
3 22 (2.36%) Hadoop
4 19 (2.04%) SQL Server
5 16 (1.71%) Relational Database
6 13 (1.39%) Amazon Redshift
7 12 (1.29%) Data Mining
8 11 (1.18%) Azure SQL Database
8 11 (1.18%) MongoDB
9 10 (1.07%) QlikView
9 10 (1.07%) SQL Server Integration Services
10 8 (0.86%) BusinessObjects
11 7 (0.75%) Azure SQL Data Warehouse
11 7 (0.75%) BigQuery
11 7 (0.75%) MySQL
12 6 (0.64%) NoSQL
12 6 (0.64%) PostgreSQL
12 6 (0.64%) SQL Server Reporting Services
Development Applications
1 41 (4.39%) JIRA
2 34 (3.64%) Git (software)
3 33 (3.54%) Maven
4 22 (2.36%) Jenkins
5 10 (1.07%) Team Foundation Server
6 8 (0.86%) Axure RP
7 6 (0.64%) Selenium
8 5 (0.54%) JUnit
9 4 (0.43%) CircleCI
9 4 (0.43%) GitLab
9 4 (0.43%) Visual Studio
9 4 (0.43%) webpack
10 3 (0.32%) Ant
10 3 (0.32%) Bitbucket
10 3 (0.32%) Eclipse
10 3 (0.32%) Jasmine
10 3 (0.32%) Mockito
10 3 (0.32%) PowerDesigner
10 3 (0.32%) RStudio
10 3 (0.32%) SoapUI
General
1 330 (35.37%) Finance
2 242 (25.94%) Telecoms
3 237 (25.40%) Electronics
4 235 (25.19%) Public Sector
5 229 (24.54%) Manufacturing
6 52 (5.57%) Retail
7 31 (3.32%) Publishing
8 27 (2.89%) Advertising
9 18 (1.93%) Legal
10 15 (1.61%) Banking
10 15 (1.61%) Pharmaceutical
11 13 (1.39%) Law
12 7 (0.75%) Back Office
12 7 (0.75%) German Language
13 5 (0.54%) Automotive
13 5 (0.54%) Billing
13 5 (0.54%) Games
13 5 (0.54%) Investment Banking
13 5 (0.54%) Military
14 4 (0.43%) Brand Awareness
Job Titles
1 150 (16.08%) Developer
2 114 (12.22%) Analyst
3 87 (9.32%) Architect
4 59 (6.32%) Designer
5 53 (5.68%) Business Analyst
6 49 (5.25%) Consultant
7 47 (5.04%) Java Developer
8 42 (4.50%) Project Manager
9 37 (3.97%) Marketing Manager
10 35 (3.75%) Senior Developer
11 25 (2.68%) Senior Java Developer
12 24 (2.57%) UX Designer
13 23 (2.47%) Data Analyst
13 23 (2.47%) Salesforce Developer
14 22 (2.36%) Product Manager
15 20 (2.14%) Integration Developer
16 19 (2.04%) CRM Manager
16 19 (2.04%) Solutions Architect
17 18 (1.93%) Data Engineer
17 18 (1.93%) Programme Manager
Libraries, Frameworks & Software Standards
1 77 (8.25%) HTML
2 70 (7.50%) Web Services
3 66 (7.07%) Middleware
4 63 (6.75%) SOAP
5 57 (6.11%) CSS
6 50 (5.36%) JSON
7 49 (5.25%) RESTful
8 48 (5.14%) XML
9 41 (4.39%) REST
10 36 (3.86%) Apache Camel
11 35 (3.75%) XSLT
12 32 (3.43%) Swagger
13 31 (3.32%) .NET
13 31 (3.32%) WireMock
14 23 (2.47%) Velocity
15 21 (2.25%) Node.js
16 20 (2.14%) React
17 19 (2.04%) HTML5
18 17 (1.82%) Spring
19 16 (1.71%) jQuery
Miscellaneous
1 106 (11.36%) Analytical Skills
2 102 (10.93%) User Experience
3 63 (6.75%) Social Media
4 33 (3.54%) Management Information System
5 28 (3.00%) Algorithms
6 24 (2.57%) Mobile App
7 22 (2.36%) Self-Motivation
8 18 (1.93%) Virtual Team
9 17 (1.82%) Greenfield Project
9 17 (1.82%) Marketing Technology
10 13 (1.39%) Analytical Mindset
10 13 (1.39%) Graphic Design
10 13 (1.39%) NHS
11 11 (1.18%) Digital Media
12 10 (1.07%) Blog
13 9 (0.96%) Acoustics
13 9 (0.96%) Enterprise Software
13 9 (0.96%) FMCG
13 9 (0.96%) Life Science
14 7 (0.75%) Data Structures
Operating Systems
1 39 (4.18%) Windows
2 29 (3.11%) Windows 10
3 27 (2.89%) Linux
4 9 (0.96%) Apple iOS
5 7 (0.75%) Android
5 7 (0.75%) Unix
5 7 (0.75%) Windows 7
6 6 (0.64%) Mac OS X
6 6 (0.64%) Red Hat Enterprise Linux
7 5 (0.54%) Windows Server
8 3 (0.32%) Windows Server 2008
9 1 (0.11%) CentOS
9 1 (0.11%) HPUX
9 1 (0.11%) Mac OS
9 1 (0.11%) Ubuntu
9 1 (0.11%) VME
9 1 (0.11%) VMS
9 1 (0.11%) Windows Mobile
9 1 (0.11%) Windows Server 2012
9 1 (0.11%) Windows Server 2016
Processes & Methodologies
1 326 (34.94%) Digital Marketing
2 292 (31.30%) Business Intelligence
3 276 (29.58%) Agile Software Development
4 230 (24.65%) Programme Management
5 180 (19.29%) Analytics
6 144 (15.43%) CRM
7 92 (9.86%) Stakeholder Management
8 74 (7.93%) Scrum
9 73 (7.82%) Migration
10 72 (7.72%) Project Management
11 67 (7.18%) Problem-Solving
12 62 (6.65%) TDD
13 57 (6.11%) DevOps
14 49 (5.25%) E-Commerce
15 48 (5.14%) Data Science
15 48 (5.14%) SOA
16 47 (5.04%) Project Delivery
17 45 (4.82%) Visualisation
18 42 (4.50%) Data Modelling
19 41 (4.39%) Machine Learning
Programming Languages
1 96 (10.29%) SQL
2 73 (7.82%) Java
3 66 (7.07%) JavaScript
4 63 (6.75%) Python
5 37 (3.97%) C#
6 32 (3.43%) XPath
7 18 (1.93%) Apex Code
7 18 (1.93%) PHP
8 15 (1.61%) Java 8
8 15 (1.61%) R
9 9 (0.96%) Ruby
10 8 (0.86%) TypeScript
11 7 (0.75%) C
12 6 (0.64%) Go
13 5 (0.54%) PowerShell
13 5 (0.54%) Scala
14 4 (0.43%) Bash Shell
14 4 (0.43%) SOQL
14 4 (0.43%) SOSL
15 3 (0.32%) PL/SQL
Qualifications
1 92 (9.86%) Degree
2 75 (8.04%) Security Cleared
3 45 (4.82%) SC Cleared
4 26 (2.79%) DV Cleared
5 13 (1.39%) Master's Degree
6 6 (0.64%) CISSP
7 5 (0.54%) Numerate Degree
8 4 (0.43%) Cisco Certification
8 4 (0.43%) PMI Certification
8 4 (0.43%) PMP
9 3 (0.32%) CCIE
9 3 (0.32%) CCNP
9 3 (0.32%) ISTQB
9 3 (0.32%) OSCP
9 3 (0.32%) PRINCE2 Practitioner
10 2 (0.21%) CCDP
10 2 (0.21%) CISM
10 2 (0.21%) ISEB
10 2 (0.21%) Microsoft Certification
10 2 (0.21%) PRINCE2 Certification
Quality Assurance & Compliance
1 36 (3.86%) GDPR
2 20 (2.14%) QA
3 12 (1.29%) PMO
4 9 (0.96%) Data Quality
4 9 (0.96%) SLA
5 8 (0.86%) ISO/IEC 27001
6 7 (0.75%) JSP 440
7 5 (0.54%) NIST
8 4 (0.43%) WCAG
9 3 (0.32%) NIST 800
10 2 (0.21%) RMADS
11 1 (0.11%) Actionable Recommendations
11 1 (0.11%) COBIT
11 1 (0.11%) GxP
11 1 (0.11%) ISO/IEC 20000
11 1 (0.11%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 1 (0.11%) P3O
11 1 (0.11%) PCI DSS
11 1 (0.11%) Sarbanes-Oxley
11 1 (0.11%) UCITS
System Software
1 25 (2.68%) Docker
2 14 (1.50%) Active Directory
3 3 (0.32%) VMware Infrastructure
4 2 (0.21%) Hyper-V
5 1 (0.11%) KVM
5 1 (0.11%) Virtual Machines
5 1 (0.11%) Virtual Servers
5 1 (0.11%) VMware ESXi
5 1 (0.11%) VMware NSX
Systems Management
1 26 (2.79%) Terraform
2 18 (1.93%) Microsoft Intune
3 15 (1.61%) Kubernetes
4 11 (1.18%) Ansible
5 6 (0.64%) SCCM
6 4 (0.43%) Opscode Chef
6 4 (0.43%) Puppet
6 4 (0.43%) Single Sign-On
7 3 (0.32%) Prometheus
7 3 (0.32%) Rancher
8 2 (0.21%) AirWatch
8 2 (0.21%) Consul
8 2 (0.21%) Kibana
8 2 (0.21%) logstash
8 2 (0.21%) vCenter Server
9 1 (0.11%) Cobbler
9 1 (0.11%) Icinga
9 1 (0.11%) Nagios
9 1 (0.11%) Plesk
9 1 (0.11%) WSUS
Vendors
1 246 (26.37%) SAP
2 140 (15.01%) Salesforce.com
3 115 (12.33%) Microsoft
4 93 (9.97%) Adobe
5 68 (7.29%) Google
6 59 (6.32%) Oracle
7 43 (4.61%) Salesforce Marketing Cloud
8 40 (4.29%) Tableau
9 32 (3.43%) Talend
10 28 (3.00%) WSO2
11 20 (2.14%) Pardot
12 17 (1.82%) Databricks
13 15 (1.61%) Facebook
14 13 (1.39%) Marketo
15 12 (1.29%) MuleSoft
15 12 (1.29%) Pega
16 9 (0.96%) StreamSets
17 8 (0.86%) IBM
17 8 (0.86%) Teradata
17 8 (0.86%) YouTube