Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 10 October 2026, comparing them to the same period in the previous two years.

6 months to
10 Oct 2026
Same period 2025 Same period 2024
Rank 125 94 72
Rank change year-on-year -31 -22 +15
Contract jobs citing Marketing 1,018 765 976
As % of all contract jobs in England 2.20% 2.73% 3.02%
As % of the General category 3.89% 4.26% 5.12%
Number of daily rates quoted 524 440 494
10th Percentile £277 £188 £250
25th Percentile £375 £305 £350
Median daily rate (50th Percentile) £500 £450 £500
Median % change year-on-year +11.11% -10.00% -4.40%
75th Percentile £625 £570 £638
90th Percentile £688 £688 £738
UK median daily rate £500 £450 £500
% change year-on-year +11.11% -10.00% -4.08%
Number of hourly rates quoted 59 67 50
10th Percentile £13.45 £17.03 £14.50
25th Percentile £14.50 £20.25 £17.08
Median hourly rate £29.50 £28.55 £32.75
Median % change year-on-year +3.33% -12.82% +3.97%
75th Percentile £41.88 £45.75 £40.75
90th Percentile £54.00 £55.20 £67.77
UK median hourly rate £28.49 £30.53 £32.06
% change year-on-year -6.68% -4.79% +6.87%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 26,169 17,939 19,058
As % of all contract IT jobs advertised in England 56.57% 63.95% 58.95%
Number of daily rates quoted 15,233 11,374 11,440
10th Percentile £313 £275 £300
25th Percentile £425 £400 £413
Median daily rate (50th Percentile) £525 £500 £525
Median % change year-on-year +5.00% -4.76% -4.55%
75th Percentile £638 £638 £650
90th Percentile £750 £738 £775
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 2,437 1,065 835
10th Percentile £13.50 £13.69 £15.00
25th Percentile £16.50 £16.32 £17.50
Median hourly rate £29.00 £25.08 £35.00
Median % change year-on-year +15.65% -28.36% +16.67%
75th Percentile £56.21 £45.00 £61.60
90th Percentile £78.51 £70.00 £72.50
UK median hourly rate £27.50 £25.00 £32.50
% change year-on-year +10.00% -23.08% +18.18%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 10 October 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 10 October 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 10 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -22 638 £500 +11.11% 5,872
South East -6 138 £440 -8.33% 942
North of England -27 95 £513 +13.94% 796
Midlands -25 66 £625 +39.82% 439
West Midlands -14 55 £625 +35.14% 261
North West -23 49 £492 +3.58% 479
East of England -14 41 £400 +86.05% 257
South West -66 31 £330 -40.00% 279
Yorkshire -18 30 £525 +16.67% 243
North East -29 19 £750 +328.57% 79
East Midlands -27 11 £538 +23.99% 178
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 92 (9.04%) CMS
2 51 (5.01%) Adobe Experience Manager
3 23 (2.26%) SharePoint
4 15 (1.47%) Sitecore CMS
5 12 (1.18%) Confluence
5 12 (1.18%) WordPress
6 8 (0.79%) Apache Airflow
6 8 (0.79%) Headless CMS
6 8 (0.79%) SAS
7 6 (0.59%) Drupal
8 5 (0.49%) Apache Spark
9 3 (0.29%) Apache
9 3 (0.29%) Umbraco
10 2 (0.20%) Microsoft Exchange
11 1 (0.098%) Jupyter
11 1 (0.098%) Kentico
11 1 (0.098%) Mendix
11 1 (0.098%) Oracle Collaboration Suite
11 1 (0.098%) Palantir Foundry
11 1 (0.098%) SharePoint Server
Applications
1 62 (6.09%) Microsoft Excel
2 38 (3.73%) Microsoft PowerPoint
3 34 (3.34%) Microsoft Office
4 19 (1.87%) Photoshop
5 12 (1.18%) Adobe Illustrator
6 8 (0.79%) MS Visio
7 6 (0.59%) InDesign
7 6 (0.59%) Trello
8 5 (0.49%) Adobe Creative Suite
8 5 (0.49%) SPSS
9 4 (0.39%) Acrobat
9 4 (0.39%) Spreadsheet
10 3 (0.29%) Adobe After Effects
10 3 (0.29%) Chatbot
11 1 (0.098%) Adobe Premiere
11 1 (0.098%) Microsoft Project
11 1 (0.098%) Notion
11 1 (0.098%) PlantUML
Business Applications
1 43 (4.22%) Dynamics CRM
2 26 (2.55%) Adobe Campaign
3 20 (1.96%) Salesforce CRM
4 13 (1.28%) Magento
4 13 (1.28%) Shopify
5 10 (0.98%) Workfront
6 7 (0.69%) Eloqua
7 6 (0.59%) Raiser’s Edge
8 5 (0.49%) JDE EnterpriseOne
9 3 (0.29%) SAP CRM
9 3 (0.29%) SAP MDG
10 2 (0.20%) SAP HCM
10 2 (0.20%) SAP HR
10 2 (0.20%) SAP Payroll
10 2 (0.20%) SAP S/4HANA
11 1 (0.098%) Dynamics GP
11 1 (0.098%) NetSuite
11 1 (0.098%) Payment Gateway
11 1 (0.098%) SAP MDG-S
11 1 (0.098%) Teamcenter
Cloud Services
1 92 (9.04%) Azure
2 75 (7.37%) SaaS
3 73 (7.17%) Power Platform
4 50 (4.91%) AWS
5 44 (4.32%) Dynamics 365
6 40 (3.93%) Salesforce Sales Cloud
7 31 (3.05%) Snowflake
8 30 (2.95%) Salesforce Service Cloud
9 27 (2.65%) GCP
9 27 (2.65%) Power Automate
10 26 (2.55%) Adobe Analytics
11 22 (2.16%) Azure DevOps
11 22 (2.16%) PowerApps
12 21 (2.06%) Figma
13 20 (1.96%) Google Ads
13 20 (1.96%) Google Analytics
14 17 (1.67%) Microsoft 365
14 17 (1.67%) Serverless
15 15 (1.47%) Azure Data Factory
15 15 (1.47%) GitHub
Communications & Networking
1 32 (3.14%) Broadband
2 13 (1.28%) SMS
3 4 (0.39%) HTTP
3 4 (0.39%) Internet
4 3 (0.29%) Cisco IPT
4 3 (0.29%) Ethernet
4 3 (0.29%) RSVP
4 3 (0.29%) Wi-Fi
5 2 (0.20%) CTI
5 2 (0.20%) HTTPS
5 2 (0.20%) WebEx
6 1 (0.098%) 3G
6 1 (0.098%) 4G
6 1 (0.098%) 5G
6 1 (0.098%) Firewall
6 1 (0.098%) NGN
6 1 (0.098%) SSL
6 1 (0.098%) VSAN
Database & Business Intelligence
1 53 (5.21%) Power BI
2 46 (4.52%) Tableau
3 24 (2.36%) Data Warehouse
4 22 (2.16%) BigQuery
5 18 (1.77%) Data Lake
5 18 (1.77%) Metadata
6 10 (0.98%) Looker
7 9 (0.88%) NoSQL
8 5 (0.49%) Big Data
8 5 (0.49%) PostgreSQL
8 5 (0.49%) Qlik Sense
8 5 (0.49%) Relational Database
9 4 (0.39%) MongoDB
9 4 (0.39%) MySQL
9 4 (0.39%) Semantic Layer
9 4 (0.39%) SQL Server
10 3 (0.29%) Apache Hive
10 3 (0.29%) Delta Lake
10 3 (0.29%) Elasticsearch
10 3 (0.29%) Enterprise Data Warehouse
Development Applications
1 33 (3.24%) JIRA
2 21 (2.06%) Git
3 14 (1.38%) Postman
4 12 (1.18%) Jenkins
5 9 (0.88%) Subversion
6 4 (0.39%) GitLab
7 3 (0.29%) Burp Suite
7 3 (0.29%) Charles Proxy
7 3 (0.29%) Fiddler
7 3 (0.29%) Xcode
8 2 (0.20%) Browser DevTools
8 2 (0.20%) TeamCity
8 2 (0.20%) Visual Studio
8 2 (0.20%) Visual Studio Code
9 1 (0.098%) Ant
9 1 (0.098%) Cucumber
9 1 (0.098%) Gradle
9 1 (0.098%) Octopus Deploy
9 1 (0.098%) Sonatype Nexus
9 1 (0.098%) Zephyr
General
1 304 (29.86%) Social Skills
2 176 (17.29%) Finance
3 137 (13.46%) Analytical Skills
4 132 (12.97%) Retail
5 60 (5.89%) Organisational Skills
6 49 (4.81%) Influencing Skills
7 40 (3.93%) Public Sector
8 39 (3.83%) Advertising
9 35 (3.44%) Legal
10 32 (3.14%) Banking
11 26 (2.55%) Presentation Skills
12 21 (2.06%) Documentation Skills
12 21 (2.06%) Publishing
13 16 (1.57%) Inclusion and Diversity
14 15 (1.47%) Telecoms
15 14 (1.38%) Billing
16 12 (1.18%) Pharmaceutical
17 11 (1.08%) Manufacturing
18 10 (0.98%) Electronics
18 10 (0.98%) Games
Job Titles
1 121 (11.89%) Analyst
2 96 (9.43%) Senior
3 81 (7.96%) Lead
4 72 (7.07%) Architect
5 69 (6.78%) Developer
6 62 (6.09%) Marketing Manager
7 49 (4.81%) Project Manager
8 43 (4.22%) Senior Manager
9 42 (4.13%) Consultant
9 42 (4.13%) Data Analyst
10 39 (3.83%) Product Manager
11 37 (3.63%) Coordinator
12 36 (3.54%) Salesforce Developer
13 34 (3.34%) Designer
14 33 (3.24%) Marketing Specialist
15 28 (2.75%) Business Manager
16 26 (2.55%) Development Manager
17 25 (2.46%) Business Analyst
17 25 (2.46%) Solutions Architect
18 23 (2.26%) Cloud Developer
Libraries, Frameworks & Software Standards
1 40 (3.93%) HTML
2 38 (3.73%) CSS
3 31 (3.05%) REST
4 15 (1.47%) Lightning Web Components
5 14 (1.38%) .NET
6 11 (1.08%) ATL
6 11 (1.08%) Middleware
7 10 (0.98%) JSON
7 10 (0.98%) Terraform
8 9 (0.88%) Next.js
8 9 (0.88%) React
9 8 (0.79%) RESTful
9 8 (0.79%) VML
10 7 (0.69%) AngularJS
10 7 (0.69%) Kafka
10 7 (0.69%) Node.js
10 7 (0.69%) React Native
10 7 (0.69%) SOAP
11 6 (0.59%) Flutter
12 5 (0.49%) PySpark
Miscellaneous
1 102 (10.02%) Marketing Technology
2 92 (9.04%) Social Media
3 62 (6.09%) Product Ownership
4 56 (5.50%) Onboarding
5 28 (2.75%) Management Information System
6 21 (2.06%) Mobile App
6 21 (2.06%) Web Conferencing
7 18 (1.77%) Analytical Mindset
7 18 (1.77%) Self-Motivation
8 17 (1.67%) Cloud Native
9 16 (1.57%) Data Structures
10 13 (1.28%) Data Protection Act
11 12 (1.18%) AI Agents
11 12 (1.18%) Digital Media
12 11 (1.08%) Replication
13 10 (0.98%) Enterprise Software
13 10 (0.98%) FMCG
14 9 (0.88%) Blog
15 8 (0.79%) Legacy Systems
15 8 (0.79%) Taxonomies
Operating Systems
1 10 (0.98%) Windows
2 4 (0.39%) Android
2 4 (0.39%) Apple iOS
2 4 (0.39%) Windows 10
2 4 (0.39%) Windows Server
Processes & Methodologies
1 251 (24.66%) Stakeholder Management
2 244 (23.97%) Analytics
2 244 (23.97%) CRM
3 178 (17.49%) Agile
4 164 (16.11%) Digital Marketing
5 153 (15.03%) AI
6 137 (13.46%) Roadmaps
7 116 (11.39%) Project Management
8 114 (11.20%) Decision-Making
9 113 (11.10%) Problem-Solving
10 107 (10.51%) B2B
11 105 (10.31%) Customer Experience
12 93 (9.14%) E-Commerce
13 79 (7.76%) Actionable Insight
14 77 (7.56%) User Experience
15 76 (7.47%) Business Intelligence
16 75 (7.37%) Continuous Improvement
17 74 (7.27%) Personalization
17 74 (7.27%) Stakeholder Engagement
18 72 (7.07%) Marketing Automation
Programming Languages
1 145 (14.24%) SQL
2 80 (7.86%) Python
3 40 (3.93%) JavaScript
4 15 (1.47%) Apex Code
5 14 (1.38%) C#
6 13 (1.28%) TypeScript
7 11 (1.08%) R
8 8 (0.79%) PowerShell
9 7 (0.69%) Java
10 5 (0.49%) SOQL
11 4 (0.39%) Bash
12 3 (0.29%) PHP
13 2 (0.20%) Korn
13 2 (0.20%) Kusto Query Language
13 2 (0.20%) PL/SQL
14 1 (0.098%) C++
14 1 (0.098%) Data Analysis Expressions
14 1 (0.098%) SOSL
14 1 (0.098%) Swift
14 1 (0.098%) VBA
Qualifications
1 94 (9.23%) Degree
2 41 (4.03%) Security Cleared
3 27 (2.65%) SC Cleared
4 17 (1.67%) Computer Science Degree
5 14 (1.38%) PMP
6 12 (1.18%) Master's Degree
7 11 (1.08%) PMI Certification
8 8 (0.79%) MBA
9 7 (0.69%) DV Cleared
10 5 (0.49%) Microsoft Certification
11 3 (0.29%) TOGAF Certification
12 2 (0.20%) Azure Certification
12 2 (0.20%) BPSS Clearance
12 2 (0.20%) DBS Check
12 2 (0.20%) Postgraduate
13 1 (0.098%) AWS Certification
13 1 (0.098%) Numerate Degree
13 1 (0.098%) PhD
13 1 (0.098%) RIBA
13 1 (0.098%) Tableau Certification
Quality Assurance & Compliance
1 63 (6.19%) QA
2 55 (5.40%) Data Quality
3 39 (3.83%) GDPR
4 32 (3.14%) Accessibility
5 21 (2.06%) PMO
6 16 (1.57%) Actionable Recommendations
7 7 (0.69%) PERC
8 4 (0.39%) California Consumer Privacy Act
9 3 (0.29%) WCAG
10 2 (0.20%) SLA
11 1 (0.098%) GRC
11 1 (0.098%) HIPAA
11 1 (0.098%) PCI DSS
11 1 (0.098%) Sarbanes-Oxley
11 1 (0.098%) WAI
11 1 (0.098%) WAI-ARIA
System Software
1 11 (1.08%) Active Directory
2 5 (0.49%) Docker
3 3 (0.29%) Virtual Machines
4 1 (0.098%) VMware Infrastructure
4 1 (0.098%) VMware NSX
4 1 (0.098%) vSphere
Systems Management
1 9 (0.88%) Systems Management Server (SMS)
2 8 (0.79%) Kubernetes
3 3 (0.29%) Ansible
3 3 (0.29%) Single Sign-On
4 1 (0.098%) vCenter Server
4 1 (0.098%) vMotion
Vendors
1 183 (17.98%) Salesforce
2 116 (11.39%) Adobe
3 115 (11.30%) Microsoft
4 70 (6.88%) Google
5 57 (5.60%) Salesforce Marketing Cloud
6 46 (4.52%) Databricks
7 25 (2.46%) Braze
8 24 (2.36%) HubSpot
9 21 (2.06%) MuleSoft
9 21 (2.06%) Oracle
10 18 (1.77%) SAP
10 18 (1.77%) Sitecore
11 15 (1.47%) TikTok
12 11 (1.08%) Marketo
13 9 (0.88%) Tealium
14 7 (0.69%) dotdigital
15 6 (0.59%) Amplitude
15 6 (0.59%) Optimizely
15 6 (0.59%) ServiceNow
15 6 (0.59%) YouTube