Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 20 May 2026, comparing them to the same period in the previous two years.

6 months to
20 May 2026
Same period 2025 Same period 2024
Rank 120 76 70
Rank change year-on-year -44 -6 +30
Contract jobs citing Marketing 843 763 1,070
As % of all contract jobs in England 2.05% 3.14% 2.94%
As % of the General category 3.79% 4.90% 5.05%
Number of daily rates quoted 451 425 635
10th Percentile £238 £212 £213
25th Percentile £319 £325 £325
Median daily rate (50th Percentile) £435 £500 £468
Median % change year-on-year -13.00% +6.95% -10.95%
75th Percentile £565 £600 £613
90th Percentile £675 £700 £775
UK median daily rate £440 £488 £475
% change year-on-year -9.66% +2.63% -9.52%
Number of hourly rates quoted 60 37 71
10th Percentile £15.48 £18.20 £13.31
25th Percentile £23.16 £27.50 £16.80
Median hourly rate £35.50 £34.50 £34.00
Median % change year-on-year +2.90% +1.47% -10.53%
75th Percentile £40.00 £47.50 £43.75
90th Percentile £50.00 £52.71 £57.50
UK median hourly rate £35.50 £34.50 £34.00
% change year-on-year +2.90% +1.47% -10.53%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,227 15,558 21,189
As % of all contract IT jobs advertised in England 54.06% 64.07% 58.21%
Number of daily rates quoted 13,740 10,063 13,655
10th Percentile £310 £290 £281
25th Percentile £413 £408 £413
Median daily rate (50th Percentile) £513 £525 £538
Median % change year-on-year -2.38% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £510 £518 £525
% change year-on-year -1.45% -1.43% -4.55%
Number of hourly rates quoted 1,470 682 1,778
10th Percentile £14.22 £13.79 £13.00
25th Percentile £18.01 £16.95 £15.44
Median hourly rate £30.58 £27.50 £30.14
Median % change year-on-year +11.20% -8.76% -6.25%
75th Percentile £61.18 £55.25 £51.91
90th Percentile £80.00 £75.00 £66.40
UK median hourly rate £30.00 £27.50 £30.00
% change year-on-year +9.09% -8.33% -7.69%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 20 May 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 20 May 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 20 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -16 558 £430 -9.47% 1,089
South East -83 82 £475 -1.30% 392
Midlands -16 64 £541 +20.68% 173
North of England -66 57 £510 -3.82% 298
North West -45 37 £436 -17.74% 177
South West -66 35 £325 -38.10% 109
West Midlands -27 34 £513 +13.89% 119
East Midlands -4 30 £541 +24.14% 54
East of England -11 30 £488 +1.04% 118
Yorkshire -48 15 £780 +41.82% 91
North East -26 8 £750 +53.85% 31
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 54 (6.41%) CMS
2 18 (2.14%) Adobe Experience Manager
3 14 (1.66%) SharePoint
4 12 (1.42%) Confluence
5 7 (0.83%) Drupal
6 6 (0.71%) WordPress
7 4 (0.47%) Apache Airflow
7 4 (0.47%) Apache Spark
8 3 (0.36%) SAS
9 2 (0.24%) Apache
10 1 (0.12%) Headless CMS
10 1 (0.12%) Kentico
10 1 (0.12%) Microsoft Exchange
10 1 (0.12%) nginx
10 1 (0.12%) Oracle Collaboration Suite
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 35 (4.15%) Microsoft Excel
1 35 (4.15%) Microsoft PowerPoint
2 27 (3.20%) Photoshop
3 23 (2.73%) Microsoft Office
4 14 (1.66%) Adobe Illustrator
5 10 (1.19%) MS Visio
6 6 (0.71%) Adobe Creative Suite
6 6 (0.71%) Maya
7 4 (0.47%) Adobe After Effects
8 3 (0.36%) Adobe Captivate
8 3 (0.36%) Chatbot
8 3 (0.36%) Final Cut Pro
9 2 (0.24%) InDesign
9 2 (0.24%) Siemens NX
9 2 (0.24%) Spreadsheet
9 2 (0.24%) Trello
10 1 (0.12%) Adobe Premiere
10 1 (0.12%) Adobe XD
10 1 (0.12%) Blender
10 1 (0.12%) CINEMA 4D
Business Applications
1 20 (2.37%) Dynamics CRM
2 17 (2.02%) Salesforce CRM
3 10 (1.19%) Adobe Campaign
4 8 (0.95%) Sprinklr
5 5 (0.59%) Eloqua
5 5 (0.59%) Magento
5 5 (0.59%) Shopify
6 3 (0.36%) Workfront
7 2 (0.24%) Payment Gateway
8 1 (0.12%) Dynamics NAV
8 1 (0.12%) Oracle Procure-to-Pay
8 1 (0.12%) Raiser’s Edge
8 1 (0.12%) SAP Hybris
8 1 (0.12%) SAP MDG
Cloud Services
1 88 (10.44%) SaaS
2 60 (7.12%) Azure
3 59 (7.00%) Power Platform
4 42 (4.98%) AWS
5 33 (3.91%) Salesforce Sales Cloud
6 32 (3.80%) Dynamics 365
7 29 (3.44%) Salesforce Service Cloud
8 28 (3.32%) GCP
9 21 (2.49%) Figma
10 18 (2.14%) Google Ads
11 16 (1.90%) Snowflake
12 14 (1.66%) Microsoft 365
13 13 (1.54%) Power Automate
14 12 (1.42%) Google Analytics
15 11 (1.30%) Slack
15 11 (1.30%) WhatsApp
16 9 (1.07%) Azure Data Factory
16 9 (1.07%) PowerApps
16 9 (1.07%) Serverless
16 9 (1.07%) Smartsheet
Communications & Networking
1 21 (2.49%) SMS
2 6 (0.71%) Internet
3 4 (0.47%) RSVP
4 2 (0.24%) Cisco IPT
4 2 (0.24%) Intranet
4 2 (0.24%) Network Security
4 2 (0.24%) Wi-Fi
5 1 (0.12%) 3G
5 1 (0.12%) 4G
5 1 (0.12%) 5G
5 1 (0.12%) BGP
5 1 (0.12%) Broadband
5 1 (0.12%) DHCP
5 1 (0.12%) Ethernet VPN
5 1 (0.12%) Firewall
5 1 (0.12%) HTTP
5 1 (0.12%) Junos
5 1 (0.12%) OSPF
5 1 (0.12%) SSL
5 1 (0.12%) VPN
Database & Business Intelligence
1 45 (5.34%) Power BI
2 23 (2.73%) Tableau
3 19 (2.25%) Data Warehouse
4 11 (1.30%) Metadata
5 10 (1.19%) BigQuery
5 10 (1.19%) Looker
6 8 (0.95%) Data Lake
6 8 (0.95%) Qlik Sense
7 6 (0.71%) Relational Database
8 5 (0.59%) Big Data
8 5 (0.59%) MySQL
8 5 (0.59%) NoSQL
8 5 (0.59%) Star Schema
9 3 (0.36%) Data Mining
9 3 (0.36%) Semantic Layer
10 2 (0.24%) OLAP
10 2 (0.24%) Oracle OLAP
10 2 (0.24%) PostgreSQL
10 2 (0.24%) Redis
10 2 (0.24%) Snowflake Schema
Development Applications
1 20 (2.37%) Postman
2 19 (2.25%) JIRA
3 8 (0.95%) Git
4 6 (0.71%) Jenkins
5 5 (0.59%) Subversion
6 3 (0.36%) Charles Proxy
7 2 (0.24%) GitLab
7 2 (0.24%) JDeveloper
7 2 (0.24%) Robot Framework
7 2 (0.24%) Selenium
8 1 (0.12%) Browser DevTools
8 1 (0.12%) Claude Code
8 1 (0.12%) Fiddler
8 1 (0.12%) PHPUnit
8 1 (0.12%) Vite
General
1 257 (30.49%) Social Skills
2 148 (17.56%) Finance
3 112 (13.29%) Analytical Skills
4 68 (8.07%) Public Sector
5 62 (7.35%) Retail
6 55 (6.52%) Telecoms
7 47 (5.58%) Organisational Skills
8 45 (5.34%) Electronics
9 44 (5.22%) Manufacturing
10 40 (4.74%) Advertising
11 33 (3.91%) Legal
12 25 (2.97%) Banking
13 23 (2.73%) Presentation Skills
14 20 (2.37%) Documentation Skills
15 18 (2.14%) Influencing Skills
16 15 (1.78%) Publishing
17 13 (1.54%) German Language
17 13 (1.54%) Law
18 12 (1.42%) Automotive
19 10 (1.19%) Games
Job Titles
1 117 (13.88%) Analyst
2 77 (9.13%) Senior
3 56 (6.64%) Marketing Manager
4 52 (6.17%) Consultant
5 49 (5.81%) Architect
6 44 (5.22%) Product Manager
7 39 (4.63%) Lead
8 38 (4.51%) Business Analyst
9 37 (4.39%) Designer
10 36 (4.27%) Project Manager
11 34 (4.03%) Senior Manager
12 31 (3.68%) Developer
13 30 (3.56%) Data Analyst
14 21 (2.49%) Business Manager
14 21 (2.49%) Product Owner
15 20 (2.37%) Digital Marketing Manager
16 19 (2.25%) Coordinator
16 19 (2.25%) Data Engineer
16 19 (2.25%) Programme Manager
17 18 (2.14%) Data Scientist
Libraries, Frameworks & Software Standards
1 32 (3.80%) HTML
2 26 (3.08%) CSS
2 26 (3.08%) REST
3 12 (1.42%) Kafka
4 9 (1.07%) JSON
5 8 (0.95%) VML
6 6 (0.71%) Pandas
6 6 (0.71%) React
7 5 (0.59%) AngularJS
7 5 (0.59%) Node.js
7 5 (0.59%) PySpark
7 5 (0.59%) RESTful
8 4 (0.47%) CSS3
8 4 (0.47%) OSGi
8 4 (0.47%) SOAP
8 4 (0.47%) V-Ray
9 3 (0.36%) .NET
9 3 (0.36%) J2EE
9 3 (0.36%) Middleware
9 3 (0.36%) XML
Miscellaneous
1 77 (9.13%) Product Ownership
2 66 (7.83%) Marketing Technology
3 54 (6.41%) Social Media
4 49 (5.81%) Onboarding
5 23 (2.73%) Web Conferencing
6 19 (2.25%) PMI
7 18 (2.14%) Analytical Mindset
7 18 (2.14%) Data Protection Act
8 17 (2.02%) AI Agents
9 15 (1.78%) Self-Motivation
10 14 (1.66%) Greenfield Project
11 13 (1.54%) FMCG
12 11 (1.30%) Digital Media
12 11 (1.30%) e-Learning
12 11 (1.30%) Legacy Systems
13 10 (1.19%) Cloud Native
13 10 (1.19%) Graphic Design
13 10 (1.19%) Management Information System
14 9 (1.07%) Data Structures
15 8 (0.95%) Data Centre
Operating Systems
1 10 (1.19%) Windows
2 8 (0.95%) Windows 10
3 5 (0.59%) Windows Server
4 1 (0.12%) Android
4 1 (0.12%) Apple iOS
4 1 (0.12%) Linux
4 1 (0.12%) Windows Server 2016
4 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 163 (19.34%) Analytics
2 144 (17.08%) CRM
3 140 (16.61%) Agile
4 136 (16.13%) Stakeholder Management
5 131 (15.54%) Digital Marketing
6 107 (12.69%) Business Intelligence
6 107 (12.69%) Project Management
7 102 (12.10%) Roadmaps
8 93 (11.03%) AI
9 86 (10.20%) B2B
10 84 (9.96%) Decision-Making
11 82 (9.73%) Problem-Solving
12 61 (7.24%) Programme Management
13 59 (7.00%) Continuous Improvement
14 56 (6.64%) Data Modelling
14 56 (6.64%) E-Commerce
14 56 (6.64%) User Experience
15 55 (6.52%) Marketing Strategy
15 55 (6.52%) Migration
16 54 (6.41%) Scrum
Programming Languages
1 99 (11.74%) SQL
2 62 (7.35%) Python
3 26 (3.08%) JavaScript
4 11 (1.30%) Java
5 9 (1.07%) C#
6 8 (0.95%) R
7 7 (0.83%) TypeScript
8 6 (0.71%) PowerShell
9 5 (0.59%) Data Analysis Expressions
10 3 (0.36%) Apex Code
10 3 (0.36%) Korn
10 3 (0.36%) LookML
10 3 (0.36%) PHP
11 2 (0.24%) Go
11 2 (0.24%) Google Apps Script
11 2 (0.24%) SystemVerilog
12 1 (0.12%) Shell Script
12 1 (0.12%) SOQL
12 1 (0.12%) VBA
Qualifications
1 86 (10.20%) Degree
2 58 (6.88%) Security Cleared
3 43 (5.10%) SC Cleared
4 22 (2.61%) PMI Certification
5 21 (2.49%) PMP
6 15 (1.78%) Computer Science Degree
7 11 (1.30%) Master's Degree
8 9 (1.07%) DV Cleared
9 6 (0.71%) CISSP
10 5 (0.59%) PhD
11 4 (0.47%) BPSS Clearance
11 4 (0.47%) CEH
11 4 (0.47%) CISA
11 4 (0.47%) CISM
11 4 (0.47%) MBA
11 4 (0.47%) Microsoft Certification
11 4 (0.47%) RIBA
12 3 (0.36%) AWS Certification
12 3 (0.36%) CSPO
13 2 (0.24%) CESG Certified Professional
Quality Assurance & Compliance
1 52 (6.17%) GDPR
2 41 (4.86%) Data Quality
3 32 (3.80%) QA
4 16 (1.90%) Accessibility
5 10 (1.19%) PMO
6 9 (1.07%) PERC
7 8 (0.95%) California Consumer Privacy Act
8 7 (0.83%) Actionable Recommendations
9 6 (0.71%) ISO/IEC 27001
9 6 (0.71%) NIST
10 5 (0.59%) GRC
10 5 (0.59%) JSP 440
10 5 (0.59%) RMADS
10 5 (0.59%) SLA
11 3 (0.36%) NCSC
11 3 (0.36%) PCI DSS
11 3 (0.36%) WCAG
12 2 (0.24%) DO-254
12 2 (0.24%) EU AI Act
13 1 (0.12%) WAI-ARIA
System Software
1 10 (1.19%) Active Directory
2 6 (0.71%) Docker
3 3 (0.36%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 4 (0.47%) Kubernetes
1 4 (0.47%) Terraform
2 2 (0.24%) Systems Management Server (SMS)
3 1 (0.12%) Failover Clustering
3 1 (0.12%) Grafana
3 1 (0.12%) Microsoft Intune
3 1 (0.12%) SCCM
Vendors
1 150 (17.79%) Salesforce
2 80 (9.49%) Adobe
3 71 (8.42%) Microsoft
4 67 (7.95%) Google
5 51 (6.05%) SAP
6 48 (5.69%) Salesforce Marketing Cloud
7 18 (2.14%) TikTok
8 16 (1.90%) Databricks
9 14 (1.66%) Oracle
10 13 (1.54%) Braze
11 10 (1.19%) HubSpot
12 8 (0.95%) Cisco
12 8 (0.95%) Tealium
13 6 (0.71%) Facebook
13 6 (0.71%) Instagram
13 6 (0.71%) Pega
14 5 (0.59%) mParticle
14 5 (0.59%) Pinterest
14 5 (0.59%) Snapchat
14 5 (0.59%) YouTube