Period
to 11 November 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 11 November 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
11 Nov 2019
Same period 2018 Same period 2017
Rank 88 97 69
Rank change year-on-year +9 -28 +12
Contract jobs citing Marketing 2,060 2,445 3,074
As % of all contract IT jobs advertised in England 2.71% 2.62% 3.28%
As % of the General category 7.13% 6.59% 7.56%
Number of daily rates quoted 1,439 1,687 1,996
England median daily rate £450 £450 £430
Median daily rate % change year-on-year - +4.65% +7.50%
10th Percentile £225 £250 £231
90th Percentile £669 £603 £600
UK median daily rate £450 £450 £427
% change year-on-year - +5.32% +6.81%
Number of hourly rates quoted 41 51 71
England median hourly rate £29.00 £25.00 £27.09
Median hourly rate % change year-on-year +16.00% -7.72% +35.45%
10th Percentile £7.00 £10.50 £14.00
90th Percentile £52.50 £50.00 £45.00
UK median hourly rate £26.50 £25.00 £27.00
% change year-on-year +6.00% -7.41% +35.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 28,894 37,107 40,680
As % of all contract IT jobs advertised in England 37.98% 39.78% 43.35%
Number of daily rates quoted 18,820 24,610 27,230
England median daily rate £493 £475 £475
Median daily rate % change year-on-year +3.76% - +5.56%
10th Percentile £295 £300 £275
90th Percentile £688 £675 £656
UK median daily rate £475 £475 £450
% change year-on-year - +5.56% +2.27%
Number of hourly rates quoted 887 985 990
England median hourly rate £22.00 £22.00 £22.50
Median hourly rate % change year-on-year - -2.22% +9.76%
10th Percentile £12.44 £12.36 £11.50
90th Percentile £50.00 £48.75 £47.50
UK median hourly rate £22.00 £21.50 £22.00
% change year-on-year +2.33% -2.27% +7.32%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in England.

Contractor daily rate trend for Marketing in England

Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing in England over the 6 months to 11 November 2019.

Contractor daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in England.

Contractor hourly rate trend for Marketing in England

Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Marketing in England over the 6 months to 11 November 2019.

Contractor hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 11 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +24 1,165 £475 +5.56% 381
South East -10 335 £388 -6.06% 190
South West +8 284 £475 +11.76% 119
North of England -22 100 £425 +3.03% 191
Midlands -1 98 £450 +5.88% 128
West Midlands +16 74 £450 +5.88% 79
East of England -64 60 £425 -19.05% 109
Yorkshire +16 51 £425 +19.30% 63
North West -33 48 £440 +6.67% 110
East Midlands -9 22 £400 +3.23% 48
North East +3 1 £900 +50.00% 18
Marketing
UK

For the 6 months to 11 November 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 767 (37.23%) Finance
2 697 (33.83%) Digital Marketing
3 606 (29.42%) Agile Software Development
4 571 (27.72%) Business Intelligence
5 547 (26.55%) Telecoms
6 523 (25.39%) SAP
7 509 (24.71%) Public Sector
8 504 (24.47%) Programme Management
9 501 (24.32%) Manufacturing
10 486 (23.59%) Electronics
11 327 (15.87%) Analytics
12 303 (14.71%) CRM
13 285 (13.83%) HTML
14 278 (13.50%) JavaScript
15 273 (13.25%) Salesforce.com
16 245 (11.89%) CSS
17 228 (11.07%) Microsoft
18 209 (10.15%) Adobe
19 199 (9.66%) SQL
20 197 (9.56%) Analytical Skills
21 196 (9.51%) Project Management
22 186 (9.03%) Security Cleared
23 181 (8.79%) User Experience
24 180 (8.74%) Problem-Solving
25 175 (8.50%) Retail
26 173 (8.40%) Stakeholder Management
27 167 (8.11%) Scrum
27 167 (8.11%) E-Commerce
28 159 (7.72%) Degree
29 148 (7.18%) Java

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 96 (4.66%) CMS
2 68 (3.30%) Adobe Experience Manager
3 46 (2.23%) SharePoint
4 41 (1.99%) Confluence
5 33 (1.60%) Elasticsearch
6 30 (1.46%) WordPress
7 26 (1.26%) Apache
8 22 (1.07%) SAS
9 15 (0.73%) Apache Spark
10 10 (0.49%) Drupal
10 10 (0.49%) Mule
10 10 (0.49%) Oracle Service Bus
10 10 (0.49%) Oracle SOA Suite
11 9 (0.44%) Skype for Business
12 8 (0.39%) Tomcat
13 7 (0.34%) Umbraco
14 6 (0.29%) WebLogic
15 5 (0.24%) EPiServer
15 5 (0.24%) IIS
15 5 (0.24%) Sitecore CMS
Applications
1 104 (5.05%) Microsoft Excel
2 59 (2.86%) Photoshop
3 56 (2.72%) Microsoft PowerPoint
4 51 (2.48%) Microsoft Office
5 37 (1.80%) Adobe Illustrator
5 37 (1.80%) Sketch
6 31 (1.50%) InVision
7 24 (1.17%) Adobe Creative Suite
8 23 (1.12%) Microsoft Project
9 13 (0.63%) InDesign
10 12 (0.58%) MS Visio
11 9 (0.44%) SPSS
12 6 (0.29%) Adobe XD
12 6 (0.29%) Zeplin
13 4 (0.19%) 3ds Max
13 4 (0.19%) Adobe Premiere
13 4 (0.19%) Marvel
13 4 (0.19%) OmniGraffle
14 3 (0.15%) GNU Octave
14 3 (0.15%) Stata
Business Applications
1 75 (3.64%) Dynamics CRM
2 36 (1.75%) Eloqua
3 35 (1.70%) Adobe Campaign
4 19 (0.92%) Salesforce.com CRM
5 9 (0.44%) SAP CRM
6 7 (0.34%) Unica
7 5 (0.24%) Magento
7 5 (0.24%) NetSuite
7 5 (0.24%) SAP HCM
7 5 (0.24%) Sprinklr
8 4 (0.19%) SAP HR
8 4 (0.19%) SAP Payroll
9 3 (0.15%) Dynamics AX
9 3 (0.15%) Oracle Applications
10 2 (0.097%) Oracle BPM
10 2 (0.097%) Remedy ITSM
10 2 (0.097%) Sparx Enterprise Architect
10 2 (0.097%) Unit4 Business World
10 2 (0.097%) WebTrends
11 1 (0.049%) SAP IBP
Cloud Services
1 128 (6.21%) Azure
2 88 (4.27%) AWS
3 71 (3.45%) Google Analytics
4 68 (3.30%) Adobe Analytics
5 58 (2.82%) Power Platform
6 55 (2.67%) SaaS
7 54 (2.62%) Office 365
8 40 (1.94%) Salesforce Service Cloud
9 30 (1.46%) GCP
10 29 (1.41%) PaaS
11 28 (1.36%) Dynamics 365
12 24 (1.17%) IaaS
13 16 (0.78%) GitHub
14 15 (0.73%) Salesforce Sales Cloud
15 14 (0.68%) Azure Active Directory
16 13 (0.63%) Serverless
17 11 (0.53%) Adobe Creative Cloud
17 11 (0.53%) Force.com
18 10 (0.49%) AWS Lambda
19 9 (0.44%) SuccessFactors
Communications & Networking
1 28 (1.36%) Firewall
2 20 (0.97%) DNS
2 20 (0.97%) Intranet
3 19 (0.92%) Internet
4 18 (0.87%) WAN
5 14 (0.68%) SMS
6 11 (0.53%) Radio Access Network
6 11 (0.53%) VPN
7 10 (0.49%) Skype
8 9 (0.44%) LAN
9 8 (0.39%) DHCP
9 8 (0.39%) Network Security
9 8 (0.39%) Wireless
10 6 (0.29%) BGP
10 6 (0.29%) Broadband
10 6 (0.29%) Ethernet
10 6 (0.29%) MPLS
10 6 (0.29%) OSPF
10 6 (0.29%) SSH
10 6 (0.29%) Wi-Fi
Database & Business Intelligence
1 64 (3.11%) SQL Server
2 58 (2.82%) Power BI
3 48 (2.33%) MySQL
4 46 (2.23%) PostgreSQL
5 44 (2.14%) Data Warehouse
6 40 (1.94%) Relational Database
7 38 (1.84%) Big Data
8 20 (0.97%) Data Lake
9 19 (0.92%) RDBMS
10 17 (0.83%) Hadoop
10 17 (0.83%) SQL Server Integration Services
11 16 (0.78%) Amazon Redshift
11 16 (0.78%) Data Mining
12 15 (0.73%) NoSQL
13 13 (0.63%) BigQuery
14 9 (0.44%) SQL Server Analysis Services
14 9 (0.44%) SQL Server Reporting Services
15 8 (0.39%) Looker
15 8 (0.39%) SQL Server 2016
16 7 (0.34%) Qlik Sense
Development Applications
1 98 (4.76%) Git (software)
2 92 (4.47%) JIRA
3 36 (1.75%) Jenkins
4 22 (1.07%) Axure RP
4 22 (1.07%) Visual Studio
5 20 (0.97%) Visual Studio Team System
6 16 (0.78%) Selenium
6 16 (0.78%) Subversion
7 14 (0.68%) JUnit
7 14 (0.68%) TeamCity
8 11 (0.53%) Cucumber
9 10 (0.49%) Team Foundation Server
10 9 (0.44%) Maven
10 9 (0.44%) webpack
11 8 (0.39%) Bitbucket
11 8 (0.39%) gulp
12 7 (0.34%) git-flow
12 7 (0.34%) GitLab
12 7 (0.34%) Mocha
13 6 (0.29%) Vagrant
General
1 767 (37.23%) Finance
2 547 (26.55%) Telecoms
3 509 (24.71%) Public Sector
4 501 (24.32%) Manufacturing
5 486 (23.59%) Electronics
6 175 (8.50%) Retail
7 95 (4.61%) Advertising
8 83 (4.03%) Banking
9 62 (3.01%) Legal
10 51 (2.48%) Publishing
11 33 (1.60%) Games
12 22 (1.07%) Law
13 20 (0.97%) Pharmaceutical
14 17 (0.83%) Billing
14 17 (0.83%) Investment Banking
15 12 (0.58%) Automotive
16 11 (0.53%) Brand Awareness
16 11 (0.53%) Military
17 10 (0.49%) Local Government
18 9 (0.44%) Back Office
Job Titles
1 384 (18.64%) Developer
2 226 (10.97%) Analyst
3 194 (9.42%) Architect
4 155 (7.52%) Consultant
5 149 (7.23%) Project Manager
6 98 (4.76%) Designer
7 92 (4.47%) Business Analyst
8 74 (3.59%) Windows Engineer
9 73 (3.54%) Solutions Architect
10 70 (3.40%) Marketing Manager
11 64 (3.11%) Salesforce Developer
11 64 (3.11%) Senior Developer
12 50 (2.43%) Support Engineer
13 47 (2.28%) Administrator
13 47 (2.28%) Desktop Support
14 45 (2.18%) Windows Support Engineer
15 43 (2.09%) Data Scientist
15 43 (2.09%) Java Developer
15 43 (2.09%) UX Designer
16 41 (1.99%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 285 (13.83%) HTML
2 245 (11.89%) CSS
3 85 (4.13%) Web Services
4 76 (3.69%) jQuery
5 72 (3.50%) React
6 71 (3.45%) REST
6 71 (3.45%) XML
7 70 (3.40%) HTML5
8 69 (3.35%) .NET
8 69 (3.35%) Node.js
9 58 (2.82%) CSS3
10 57 (2.77%) SOAP
11 55 (2.67%) AngularJS
12 45 (2.18%) JSON
13 41 (1.99%) Visualforce
14 38 (1.84%) RESTful
15 37 (1.80%) Sass
16 27 (1.31%) OAuth
17 25 (1.21%) LESS
17 25 (1.21%) Spring
Miscellaneous
1 197 (9.56%) Analytical Skills
2 181 (8.79%) User Experience
3 112 (5.44%) Social Media
4 52 (2.52%) Greenfield Project
4 52 (2.52%) Management Information System
5 47 (2.28%) Self-Motivation
6 46 (2.23%) Mobile App
7 40 (1.94%) NHS
8 38 (1.84%) Marketing Technology
9 33 (1.60%) Algorithms
10 30 (1.46%) Virtual Team
11 25 (1.21%) Enterprise Software
12 21 (1.02%) Public Cloud
13 19 (0.92%) Data Centre
13 19 (0.92%) Graphic Design
14 18 (0.87%) Analytical Mindset
14 18 (0.87%) Digital Media
15 17 (0.83%) Blog
16 16 (0.78%) Animation
17 15 (0.73%) FMCG
Operating Systems
1 127 (6.17%) Windows
2 105 (5.10%) Windows 10
3 72 (3.50%) Linux
4 47 (2.28%) Windows 7
5 33 (1.60%) Apple iOS
6 32 (1.55%) Android
7 15 (0.73%) Windows Server
8 9 (0.44%) Unix
9 7 (0.34%) HPUX
10 6 (0.29%) Red Hat Enterprise Linux
11 4 (0.19%) Windows Mobile
11 4 (0.19%) Windows Server 2012
12 3 (0.15%) Mac OS X
12 3 (0.15%) Oracle Linux
12 3 (0.15%) Windows Server 2008
13 2 (0.097%) AIX
13 2 (0.097%) Windows 8
14 1 (0.049%) Solaris
14 1 (0.049%) VMS
14 1 (0.049%) Windows Server 2003
Processes & Methodologies
1 697 (33.83%) Digital Marketing
2 606 (29.42%) Agile Software Development
3 571 (27.72%) Business Intelligence
4 504 (24.47%) Programme Management
5 327 (15.87%) Analytics
6 303 (14.71%) CRM
7 196 (9.51%) Project Management
8 180 (8.74%) Problem-Solving
9 173 (8.40%) Stakeholder Management
10 167 (8.11%) E-Commerce
10 167 (8.11%) Scrum
11 131 (6.36%) DevOps
12 108 (5.24%) TDD
13 107 (5.19%) Data Science
14 103 (5.00%) Migration
15 94 (4.56%) Front End Development
16 91 (4.42%) Web Development
17 90 (4.37%) User Stories
18 76 (3.69%) Software Engineering
19 75 (3.64%) Microservices
Programming Languages
1 278 (13.50%) JavaScript
2 199 (9.66%) SQL
3 148 (7.18%) Java
4 124 (6.02%) Python
5 73 (3.54%) C#
6 64 (3.11%) Apex Code
7 56 (2.72%) PHP
8 39 (1.89%) R
9 32 (1.55%) Java 8
10 30 (1.46%) C
11 26 (1.26%) ES6
12 24 (1.17%) Bash Shell
13 23 (1.12%) TypeScript
14 16 (0.78%) C++
14 16 (0.78%) Scala
15 14 (0.68%) SOQL
16 13 (0.63%) T-SQL
17 11 (0.53%) PowerShell
18 9 (0.44%) Kotlin
19 8 (0.39%) PL/SQL
Qualifications
1 186 (9.03%) Security Cleared
2 159 (7.72%) Degree
3 120 (5.83%) SC Cleared
4 71 (3.45%) DV Cleared
5 22 (1.07%) Computer Science Degree
6 18 (0.87%) Cisco Certification
7 14 (0.68%) Master's Degree
8 13 (0.63%) PMI Certification
9 11 (0.53%) PhD
10 8 (0.39%) CCIE
10 8 (0.39%) CCNA
10 8 (0.39%) CISSP
10 8 (0.39%) ISEB
11 7 (0.34%) MBA
12 6 (0.29%) PMP
12 6 (0.29%) TOGAF Certification
13 5 (0.24%) CBAP
13 5 (0.24%) CISM
13 5 (0.24%) IIBA
13 5 (0.24%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 77 (3.74%) QA
2 35 (1.70%) GDPR
3 32 (1.55%) Data Quality
4 27 (1.31%) JSP 440
5 25 (1.21%) RMADS
6 24 (1.17%) PMO
7 12 (0.58%) SLA
8 9 (0.44%) WCAG
9 5 (0.24%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 4 (0.19%) ISO/IEC 27001
10 4 (0.19%) NCSC
10 4 (0.19%) NIST
11 3 (0.15%) PCI DSS
12 2 (0.097%) Actionable Recommendations
12 2 (0.097%) HL7
12 2 (0.097%) ISO/IEC 27005
12 2 (0.097%) NIST 800
12 2 (0.097%) Sarbanes-Oxley
13 1 (0.049%) GxP
System Software
1 42 (2.04%) Docker
2 35 (1.70%) Active Directory
3 7 (0.34%) Virtual Machines
4 3 (0.15%) Firmware
4 3 (0.15%) VMware Infrastructure
5 2 (0.097%) Terminal Services
5 2 (0.097%) VMware ESXi
5 2 (0.097%) XenApp
6 1 (0.049%) DFS Replication
6 1 (0.049%) HDFS
6 1 (0.049%) Hyper-V
6 1 (0.049%) Snort
6 1 (0.049%) Virtual Desktop
6 1 (0.049%) VMware Workstation
6 1 (0.049%) vSphere
6 1 (0.049%) XenDesktop
Systems Management
1 28 (1.36%) SCCM
2 24 (1.17%) Kubernetes
3 22 (1.07%) AirWatch
4 16 (0.78%) Microsoft Intune
5 15 (0.73%) Ansible
5 15 (0.73%) Terraform
6 13 (0.63%) Puppet
7 8 (0.39%) Single Sign-On
8 6 (0.29%) Systems Management Server (SMS)
9 2 (0.097%) Cisco CUCM
9 2 (0.097%) HP Quality Center
9 2 (0.097%) Kibana
9 2 (0.097%) Network Intrusion Detection System
9 2 (0.097%) Opscode Chef
9 2 (0.097%) Salt
10 1 (0.049%) Consul
10 1 (0.049%) Host Intrusion Detection System
10 1 (0.049%) Iperf
10 1 (0.049%) OSSEC
10 1 (0.049%) vCenter Server
Vendors
1 523 (25.39%) SAP
2 273 (13.25%) Salesforce.com
3 228 (11.07%) Microsoft
4 209 (10.15%) Adobe
5 112 (5.44%) Google
6 80 (3.88%) Salesforce Marketing Cloud
7 70 (3.40%) Oracle
8 47 (2.28%) Tableau
9 28 (1.36%) Tealium
10 26 (1.26%) Pardot
11 25 (1.21%) Facebook
12 20 (0.97%) Demandware
12 20 (0.97%) MuleSoft
13 18 (0.87%) Cisco
13 18 (0.87%) Marketo
14 16 (0.78%) Ensighten
14 16 (0.78%) IBM
14 16 (0.78%) Twitter
15 13 (0.63%) Perforce
16 12 (0.58%) Apple