Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 18 September 2026, comparing them to the same period in the previous two years.

6 months to
18 Sep 2026
Same period 2025 Same period 2024
Rank 122 95 72
Rank change year-on-year -27 -23 +20
Contract jobs citing Marketing 1,015 767 978
As % of all contract jobs in England 2.20% 2.76% 2.97%
As % of the General category 3.93% 4.28% 5.09%
Number of daily rates quoted 518 425 519
10th Percentile £263 £213 £250
25th Percentile £363 £325 £350
Median daily rate (50th Percentile) £496 £475 £500
Median % change year-on-year +4.42% -5.00% -3.38%
75th Percentile £618 £575 £638
90th Percentile £680 £688 £740
UK median daily rate £492 £450 £500
% change year-on-year +9.33% -10.00% -3.85%
Number of hourly rates quoted 55 60 52
10th Percentile £13.50 £17.19 £12.75
25th Percentile £14.96 £20.34 £16.25
Median hourly rate £29.50 £34.00 £31.31
Median % change year-on-year -13.24% +8.59% -0.60%
75th Percentile £44.47 £46.00 £40.75
90th Percentile £51.95 £54.43 £58.63
UK median hourly rate £29.50 £34.00 £31.00
% change year-on-year -13.24% +9.68% +0.81%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 25,835 17,915 19,198
As % of all contract IT jobs advertised in England 55.96% 64.41% 58.27%
Number of daily rates quoted 15,196 11,348 11,698
10th Percentile £313 £275 £300
25th Percentile £425 £400 £413
Median daily rate (50th Percentile) £525 £500 £538
Median % change year-on-year +5.00% -6.98% -2.27%
75th Percentile £638 £638 £650
90th Percentile £750 £750 £775
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 2,232 1,020 975
10th Percentile £13.65 £13.50 £15.00
25th Percentile £17.00 £16.17 £17.44
Median hourly rate £31.16 £25.15 £38.50
Median % change year-on-year +23.88% -34.68% +29.41%
75th Percentile £57.50 £47.50 £61.30
90th Percentile £78.75 £71.28 £71.40
UK median hourly rate £30.00 £25.15 £35.36
% change year-on-year +19.28% -28.87% +28.58%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 18 September 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 18 September 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 18 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -21 653 £500 +11.11% 4,029
South East +2 130 £439 +17.00% 763
North of England -34 88 £496 -5.48% 531
Midlands -24 63 £625 +38.89% 321
West Midlands -17 50 £625 +38.89% 200
North West -31 47 £492 -6.29% 325
East of England -7 39 £375 +74.42% 165
South West -74 33 £325 -41.00% 223
Yorkshire -36 24 £501 +1.62% 160
North East -31 20 £750 +70.45% 47
East Midlands -21 12 £609 +35.28% 121
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 91 (8.97%) CMS
2 46 (4.53%) Adobe Experience Manager
3 19 (1.87%) SharePoint
4 12 (1.18%) Sitecore CMS
4 12 (1.18%) WordPress
5 11 (1.08%) Confluence
6 8 (0.79%) Apache Airflow
6 8 (0.79%) Headless CMS
6 8 (0.79%) SAS
7 6 (0.59%) Apache Spark
7 6 (0.59%) Drupal
8 4 (0.39%) Apache
9 3 (0.30%) Umbraco
10 1 (0.099%) Jupyter
10 1 (0.099%) Kentico
10 1 (0.099%) Mendix
10 1 (0.099%) nginx
10 1 (0.099%) Oracle Collaboration Suite
10 1 (0.099%) Palantir Foundry
10 1 (0.099%) SharePoint Server
Applications
1 51 (5.02%) Microsoft Excel
2 34 (3.35%) Microsoft Office
3 30 (2.96%) Microsoft PowerPoint
4 25 (2.46%) Photoshop
5 13 (1.28%) Adobe Illustrator
6 8 (0.79%) Adobe Creative Suite
7 7 (0.69%) MS Visio
8 6 (0.59%) InDesign
8 6 (0.59%) Trello
9 5 (0.49%) Chatbot
9 5 (0.49%) SPSS
10 4 (0.39%) Acrobat
11 3 (0.30%) Adobe After Effects
11 3 (0.30%) Spreadsheet
12 2 (0.20%) Maya
13 1 (0.099%) Adobe Premiere
13 1 (0.099%) Notion
13 1 (0.099%) Siemens NX
Business Applications
1 38 (3.74%) Dynamics CRM
2 23 (2.27%) Adobe Campaign
3 19 (1.87%) Salesforce CRM
4 13 (1.28%) Magento
5 12 (1.18%) Shopify
6 8 (0.79%) Workfront
7 6 (0.59%) Raiser’s Edge
8 4 (0.39%) Eloqua
8 4 (0.39%) JDE EnterpriseOne
9 3 (0.30%) SAP CRM
9 3 (0.30%) SAP MDG
10 2 (0.20%) Payment Gateway
10 2 (0.20%) SAP S/4HANA
11 1 (0.099%) Dynamics GP
11 1 (0.099%) NetSuite
11 1 (0.099%) SAP CX
11 1 (0.099%) SAP MDG-S
11 1 (0.099%) Sprinklr
11 1 (0.099%) Teamcenter
11 1 (0.099%) Workday HCM
Cloud Services
1 85 (8.37%) Azure
2 80 (7.88%) SaaS
3 67 (6.60%) Power Platform
4 50 (4.93%) AWS
5 48 (4.73%) Salesforce Sales Cloud
6 40 (3.94%) Salesforce Service Cloud
7 37 (3.65%) Dynamics 365
8 36 (3.55%) GCP
9 28 (2.76%) Snowflake
10 27 (2.66%) Adobe Analytics
11 22 (2.17%) Figma
11 22 (2.17%) Power Automate
12 21 (2.07%) Google Ads
13 20 (1.97%) Azure DevOps
13 20 (1.97%) Google Analytics
14 17 (1.67%) PowerApps
15 14 (1.38%) Serverless
16 13 (1.28%) Azure Data Factory
16 13 (1.28%) GitHub
16 13 (1.28%) Microsoft 365
Communications & Networking
1 31 (3.05%) Broadband
2 13 (1.28%) SMS
3 4 (0.39%) RSVP
4 3 (0.30%) Ethernet
4 3 (0.30%) Wi-Fi
5 2 (0.20%) CTI
5 2 (0.20%) WebEx
6 1 (0.099%) 3G
6 1 (0.099%) 4G
6 1 (0.099%) 5G
6 1 (0.099%) Firewall
6 1 (0.099%) Internet
6 1 (0.099%) NGN
6 1 (0.099%) SSL
6 1 (0.099%) VSAN
Database & Business Intelligence
1 52 (5.12%) Power BI
2 41 (4.04%) Tableau
3 25 (2.46%) BigQuery
4 24 (2.36%) Data Warehouse
5 20 (1.97%) Metadata
6 19 (1.87%) Data Lake
7 13 (1.28%) Looker
8 9 (0.89%) NoSQL
9 8 (0.79%) Qlik Sense
10 6 (0.59%) Big Data
10 6 (0.59%) Semantic Layer
11 5 (0.49%) MySQL
11 5 (0.49%) PostgreSQL
11 5 (0.49%) Relational Database
12 4 (0.39%) MongoDB
12 4 (0.39%) SQL Server
13 3 (0.30%) Data Mining
13 3 (0.30%) Elasticsearch
13 3 (0.30%) Enterprise Data Warehouse
13 3 (0.30%) Redis
Development Applications
1 31 (3.05%) JIRA
2 21 (2.07%) Git
3 18 (1.77%) Postman
4 13 (1.28%) Jenkins
5 9 (0.89%) Subversion
6 4 (0.39%) GitLab
7 3 (0.30%) Selenium
8 2 (0.20%) Charles Proxy
8 2 (0.20%) Robot Framework
8 2 (0.20%) TeamCity
8 2 (0.20%) Visual Studio
8 2 (0.20%) Visual Studio Code
9 1 (0.099%) Ant
9 1 (0.099%) Claude Code
9 1 (0.099%) Cucumber
9 1 (0.099%) JUnit
9 1 (0.099%) Octopus Deploy
9 1 (0.099%) REST Assured
9 1 (0.099%) Sonatype Nexus
9 1 (0.099%) Zephyr
General
1 311 (30.64%) Social Skills
2 158 (15.57%) Finance
3 129 (12.71%) Analytical Skills
4 126 (12.41%) Retail
5 56 (5.52%) Organisational Skills
6 47 (4.63%) Influencing Skills
7 42 (4.14%) Public Sector
8 34 (3.35%) Advertising
9 31 (3.05%) Legal
10 29 (2.86%) Banking
11 23 (2.27%) Presentation Skills
12 21 (2.07%) Documentation Skills
13 19 (1.87%) Publishing
14 18 (1.77%) Telecoms
15 14 (1.38%) Inclusion and Diversity
15 14 (1.38%) Pharmaceutical
16 13 (1.28%) Billing
17 11 (1.08%) Law
17 11 (1.08%) Manufacturing
18 10 (0.99%) Automotive
Job Titles
1 128 (12.61%) Analyst
2 102 (10.05%) Senior
3 71 (7.00%) Lead
4 68 (6.70%) Architect
5 63 (6.21%) Developer
6 56 (5.52%) Marketing Manager
7 49 (4.83%) Senior Manager
8 46 (4.53%) Data Analyst
9 45 (4.43%) Consultant
10 43 (4.24%) Product Manager
10 43 (4.24%) Project Manager
11 38 (3.74%) Designer
12 35 (3.45%) Coordinator
12 35 (3.45%) Salesforce Developer
13 33 (3.25%) Marketing Specialist
14 30 (2.96%) Business Manager
15 28 (2.76%) Development Manager
16 25 (2.46%) Business Analyst
17 24 (2.36%) Solutions Architect
18 22 (2.17%) Business Development Manager
Libraries, Frameworks & Software Standards
1 44 (4.33%) HTML
2 40 (3.94%) CSS
3 29 (2.86%) REST
4 15 (1.48%) Lightning Web Components
5 12 (1.18%) Middleware
6 11 (1.08%) ATL
7 10 (0.99%) .NET
7 10 (0.99%) JSON
8 9 (0.89%) React
9 8 (0.79%) RESTful
9 8 (0.79%) SOAP
9 8 (0.79%) VML
10 7 (0.69%) AngularJS
10 7 (0.69%) Kafka
10 7 (0.69%) Node.js
10 7 (0.69%) Terraform
11 5 (0.49%) Next.js
11 5 (0.49%) Pandas
12 4 (0.39%) ASP.NET Web API
12 4 (0.39%) Flutter
Miscellaneous
1 91 (8.97%) Marketing Technology
2 86 (8.47%) Social Media
3 72 (7.09%) Product Ownership
4 51 (5.02%) Onboarding
5 23 (2.27%) Management Information System
6 21 (2.07%) Web Conferencing
7 17 (1.67%) Self-Motivation
8 16 (1.58%) Analytical Mindset
8 16 (1.58%) Data Structures
9 15 (1.48%) Cloud Native
9 15 (1.48%) Mobile App
10 13 (1.28%) Data Protection Act
10 13 (1.28%) PMI
11 12 (1.18%) AI Agents
12 11 (1.08%) FMCG
13 10 (0.99%) Blog
14 9 (0.89%) Digital Media
14 9 (0.89%) Replication
15 8 (0.79%) Animation
15 8 (0.79%) Taxonomies
Operating Systems
1 10 (0.99%) Windows
2 4 (0.39%) Windows 10
2 4 (0.39%) Windows Server
Processes & Methodologies
1 237 (23.35%) Stakeholder Management
2 234 (23.05%) CRM
3 231 (22.76%) Analytics
4 185 (18.23%) Agile
5 146 (14.38%) Digital Marketing
6 142 (13.99%) Roadmaps
7 141 (13.89%) AI
8 126 (12.41%) Project Management
9 121 (11.92%) Decision-Making
10 110 (10.84%) B2B
11 107 (10.54%) Problem-Solving
12 95 (9.36%) Customer Experience
13 82 (8.08%) E-Commerce
14 80 (7.88%) Business Intelligence
15 78 (7.68%) Actionable Insight
16 75 (7.39%) Stakeholder Engagement
17 74 (7.29%) Scrum
18 72 (7.09%) User Experience
19 71 (7.00%) Personalization
20 66 (6.50%) Continuous Improvement
Programming Languages
1 149 (14.68%) SQL
2 87 (8.57%) Python
3 39 (3.84%) JavaScript
4 15 (1.48%) Apex Code
5 13 (1.28%) R
5 13 (1.28%) TypeScript
6 11 (1.08%) C#
7 7 (0.69%) Java
8 6 (0.59%) PowerShell
9 5 (0.49%) SOQL
10 4 (0.39%) Korn
10 4 (0.39%) PHP
11 3 (0.30%) Bash
11 3 (0.30%) LookML
12 2 (0.20%) PL/SQL
13 1 (0.099%) Data Analysis Expressions
13 1 (0.099%) SOSL
13 1 (0.099%) VBA
Qualifications
1 90 (8.87%) Degree
2 47 (4.63%) Security Cleared
3 31 (3.05%) SC Cleared
4 22 (2.17%) PMP
5 18 (1.77%) PMI Certification
6 11 (1.08%) Computer Science Degree
7 10 (0.99%) Master's Degree
8 7 (0.69%) DV Cleared
9 6 (0.59%) MBA
10 5 (0.49%) Microsoft Certification
11 2 (0.20%) Azure Certification
11 2 (0.20%) BPSS Clearance
12 1 (0.099%) AWS Certification
12 1 (0.099%) DBS Check
12 1 (0.099%) MOS
12 1 (0.099%) Numerate Degree
12 1 (0.099%) PhD
12 1 (0.099%) Postgraduate
12 1 (0.099%) Six Sigma Black Belt
12 1 (0.099%) TOGAF Certification
Quality Assurance & Compliance
1 64 (6.31%) QA
2 51 (5.02%) Data Quality
3 35 (3.45%) GDPR
4 28 (2.76%) Accessibility
5 16 (1.58%) Actionable Recommendations
5 16 (1.58%) PMO
6 5 (0.49%) PERC
7 3 (0.30%) California Consumer Privacy Act
8 2 (0.20%) WCAG
9 1 (0.099%) GRC
9 1 (0.099%) HIPAA
9 1 (0.099%) PCI DSS
9 1 (0.099%) Sarbanes-Oxley
9 1 (0.099%) SLA
9 1 (0.099%) UCITS
9 1 (0.099%) WAI
9 1 (0.099%) WAI-ARIA
System Software
1 11 (1.08%) Active Directory
2 6 (0.59%) Docker
3 4 (0.39%) Virtual Machines
4 1 (0.099%) Varnish
4 1 (0.099%) VMware Infrastructure
4 1 (0.099%) VMware NSX
4 1 (0.099%) vSphere
Systems Management
1 9 (0.89%) Systems Management Server (SMS)
2 7 (0.69%) Kubernetes
3 3 (0.30%) Single Sign-On
4 2 (0.20%) Ansible
5 1 (0.099%) vCenter Server
5 1 (0.099%) vMotion
Vendors
1 189 (18.62%) Salesforce
2 109 (10.74%) Adobe
3 105 (10.34%) Microsoft
4 73 (7.19%) Google
5 62 (6.11%) Salesforce Marketing Cloud
6 45 (4.43%) Databricks
7 27 (2.66%) Braze
8 21 (2.07%) HubSpot
8 21 (2.07%) MuleSoft
9 18 (1.77%) Oracle
10 16 (1.58%) SAP
10 16 (1.58%) TikTok
11 14 (1.38%) Sitecore
12 8 (0.79%) Facebook
12 8 (0.79%) Tealium
13 7 (0.69%) Marketo
13 7 (0.69%) Optimizely
14 6 (0.59%) Amplitude
14 6 (0.59%) Cisco
14 6 (0.59%) dotdigital