Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 9 May 2026, comparing them to the same period in the previous two years.

6 months to
9 May 2026
Same period 2025 Same period 2024
Rank 125 78 69
Rank change year-on-year -47 -9 +30
Contract jobs citing Marketing 825 773 1,099
As % of all contract jobs in England 2.02% 3.18% 2.98%
As % of the General category 3.71% 4.96% 5.12%
Number of daily rates quoted 435 433 665
10th Percentile £263 £209 £213
25th Percentile £325 £318 £325
Median daily rate (50th Percentile) £430 £475 £463
Median % change year-on-year -9.47% +2.70% -11.90%
75th Percentile £550 £600 £613
90th Percentile £675 £700 £775
UK median daily rate £435 £475 £463
% change year-on-year -8.42% +2.70% -11.90%
Number of hourly rates quoted 66 32 69
10th Percentile £16.38 £18.96 £13.25
25th Percentile £21.19 £27.88 £18.58
Median hourly rate £31.59 £34.58 £34.00
Median % change year-on-year -8.64% +1.69% -5.56%
75th Percentile £39.69 £49.00 £43.75
90th Percentile £50.00 £54.62 £66.10
UK median hourly rate £31.59 £34.50 £34.75
% change year-on-year -8.44% -0.72% -3.47%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,262 15,582 21,447
As % of all contract IT jobs advertised in England 54.63% 64.12% 58.22%
Number of daily rates quoted 13,829 10,117 13,818
10th Percentile £306 £300 £280
25th Percentile £410 £410 £413
Median daily rate (50th Percentile) £510 £525 £538
Median % change year-on-year -2.95% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,462 662 1,788
10th Percentile £14.22 £14.00 £13.00
25th Percentile £18.14 £16.96 £15.50
Median hourly rate £30.50 £27.50 £30.50
Median % change year-on-year +10.89% -9.84% -6.15%
75th Percentile £63.75 £56.91 £51.91
90th Percentile £80.00 £75.00 £65.40
UK median hourly rate £30.00 £27.50 £30.16
% change year-on-year +9.09% -8.82% -10.24%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 9 May 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 9 May 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 9 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -20 552 £430 -6.52% 903
South East -86 84 £475 -1.30% 387
Midlands -16 60 £538 +30.30% 195
North of England -73 49 £430 -18.87% 323
East of England -17 34 £488 +1.04% 109
East Midlands -4 33 £492 +12.90% 76
South West -66 33 £325 -38.10% 86
North West -45 32 £413 -22.08% 194
West Midlands -40 27 £600 +122.22% 119
Yorkshire -43 15 £780 +41.82% 92
North East -25 5 £350 -24.53% 38
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 52 (6.30%) CMS
2 17 (2.06%) Adobe Experience Manager
3 16 (1.94%) SharePoint
4 13 (1.58%) Confluence
5 7 (0.85%) Drupal
6 5 (0.61%) Apache Spark
6 5 (0.61%) WordPress
7 4 (0.48%) Apache Airflow
8 3 (0.36%) SAS
9 2 (0.24%) Apache
9 2 (0.24%) Microsoft Exchange
10 1 (0.12%) Headless CMS
10 1 (0.12%) Kentico
10 1 (0.12%) nginx
10 1 (0.12%) Oracle Collaboration Suite
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 36 (4.36%) Microsoft Excel
1 36 (4.36%) Microsoft PowerPoint
2 26 (3.15%) Photoshop
3 23 (2.79%) Microsoft Office
4 13 (1.58%) Adobe Illustrator
5 10 (1.21%) MS Visio
6 7 (0.85%) Adobe Creative Suite
7 6 (0.73%) Maya
8 4 (0.48%) Chatbot
8 4 (0.48%) Spreadsheet
9 3 (0.36%) Adobe After Effects
9 3 (0.36%) Adobe Captivate
9 3 (0.36%) Final Cut Pro
9 3 (0.36%) InDesign
10 2 (0.24%) Siemens NX
10 2 (0.24%) Trello
11 1 (0.12%) Adobe Premiere
11 1 (0.12%) Adobe XD
11 1 (0.12%) Blender
11 1 (0.12%) CINEMA 4D
Business Applications
1 21 (2.55%) Dynamics CRM
2 13 (1.58%) Salesforce CRM
3 9 (1.09%) Adobe Campaign
3 9 (1.09%) Sprinklr
4 5 (0.61%) Eloqua
5 3 (0.36%) Magento
5 3 (0.36%) Shopify
5 3 (0.36%) Workfront
6 2 (0.24%) Payment Gateway
7 1 (0.12%) Dynamics NAV
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) Raiser’s Edge
7 1 (0.12%) SAP EWM
7 1 (0.12%) SAP GTS
7 1 (0.12%) SAP Hybris
7 1 (0.12%) SAP MDG
7 1 (0.12%) SAP MM
7 1 (0.12%) SAP S/4HANA
7 1 (0.12%) SAP SCM
7 1 (0.12%) SAP SRM
Cloud Services
1 87 (10.55%) SaaS
2 62 (7.52%) Azure
3 59 (7.15%) Power Platform
4 38 (4.61%) AWS
5 34 (4.12%) Dynamics 365
6 32 (3.88%) Salesforce Sales Cloud
7 29 (3.52%) Salesforce Service Cloud
8 28 (3.39%) GCP
9 21 (2.55%) Figma
10 18 (2.18%) Google Ads
11 15 (1.82%) Microsoft 365
12 14 (1.70%) Power Automate
12 14 (1.70%) Snowflake
13 12 (1.45%) Google Analytics
13 12 (1.45%) Slack
14 11 (1.33%) Azure Data Factory
14 11 (1.33%) WhatsApp
15 10 (1.21%) PowerApps
15 10 (1.21%) Serverless
15 10 (1.21%) Smartsheet
Communications & Networking
1 18 (2.18%) SMS
2 6 (0.73%) Internet
3 4 (0.48%) RSVP
4 3 (0.36%) HTTP
4 3 (0.36%) Intranet
4 3 (0.36%) VPN
5 2 (0.24%) BGP
5 2 (0.24%) Cisco IPT
5 2 (0.24%) DHCP
5 2 (0.24%) Firewall
5 2 (0.24%) Junos
5 2 (0.24%) Network Security
5 2 (0.24%) OSPF
5 2 (0.24%) Wi-Fi
6 1 (0.12%) 3G
6 1 (0.12%) 4G
6 1 (0.12%) 5G
6 1 (0.12%) FTP
6 1 (0.12%) VoIP
6 1 (0.12%) Wireless
Database & Business Intelligence
1 45 (5.45%) Power BI
2 19 (2.30%) Tableau
3 17 (2.06%) Data Warehouse
4 11 (1.33%) Metadata
5 10 (1.21%) Looker
6 8 (0.97%) Qlik Sense
7 7 (0.85%) BigQuery
8 6 (0.73%) Data Lake
8 6 (0.73%) Relational Database
9 5 (0.61%) Big Data
9 5 (0.61%) MySQL
9 5 (0.61%) NoSQL
9 5 (0.61%) Star Schema
10 3 (0.36%) Data Mining
10 3 (0.36%) Semantic Layer
10 3 (0.36%) SQL Server Integration Services
11 2 (0.24%) OLAP
11 2 (0.24%) Oracle OLAP
11 2 (0.24%) PostgreSQL
11 2 (0.24%) Snowflake Schema
Development Applications
1 20 (2.42%) JIRA
2 16 (1.94%) Postman
3 6 (0.73%) Git
4 4 (0.48%) Jenkins
5 3 (0.36%) Charles Proxy
5 3 (0.36%) GitLab
5 3 (0.36%) Selenium
5 3 (0.36%) Subversion
6 2 (0.24%) JDeveloper
6 2 (0.24%) Robot Framework
7 1 (0.12%) Browser DevTools
7 1 (0.12%) Claude Code
7 1 (0.12%) Fiddler
7 1 (0.12%) PHPUnit
7 1 (0.12%) Vite
General
1 259 (31.39%) Social Skills
2 156 (18.91%) Finance
3 111 (13.45%) Analytical Skills
4 75 (9.09%) Public Sector
5 63 (7.64%) Telecoms
6 57 (6.91%) Retail
7 55 (6.67%) Electronics
8 53 (6.42%) Manufacturing
9 49 (5.94%) Organisational Skills
10 41 (4.97%) Advertising
11 38 (4.61%) Legal
12 28 (3.39%) Banking
13 23 (2.79%) Presentation Skills
14 21 (2.55%) Documentation Skills
15 19 (2.30%) Influencing Skills
16 15 (1.82%) Law
17 14 (1.70%) Publishing
18 13 (1.58%) German Language
19 11 (1.33%) Automotive
20 8 (0.97%) Pharmaceutical
Job Titles
1 115 (13.94%) Analyst
2 72 (8.73%) Senior
3 54 (6.55%) Architect
4 53 (6.42%) Marketing Manager
5 49 (5.94%) Consultant
6 42 (5.09%) Product Manager
7 38 (4.61%) Business Analyst
8 37 (4.48%) Lead
8 37 (4.48%) Project Manager
9 35 (4.24%) Designer
10 29 (3.52%) Data Analyst
11 28 (3.39%) Senior Manager
12 26 (3.15%) Developer
13 19 (2.30%) Data Engineer
13 19 (2.30%) Data Scientist
14 18 (2.18%) Digital Marketing Manager
14 18 (2.18%) Product Owner
14 18 (2.18%) Programme Manager
15 17 (2.06%) Salesforce Analyst
15 17 (2.06%) Salesforce Architect
Libraries, Frameworks & Software Standards
1 34 (4.12%) HTML
2 25 (3.03%) CSS
2 25 (3.03%) REST
3 11 (1.33%) JSON
3 11 (1.33%) Kafka
4 7 (0.85%) Pandas
4 7 (0.85%) VML
5 6 (0.73%) React
5 6 (0.73%) RESTful
6 5 (0.61%) .NET
6 5 (0.61%) AngularJS
6 5 (0.61%) CSS3
6 5 (0.61%) Lightning Web Components
6 5 (0.61%) Middleware
6 5 (0.61%) OAuth
6 5 (0.61%) OAuth2
6 5 (0.61%) OSGi
6 5 (0.61%) PySpark
6 5 (0.61%) SOAP
7 4 (0.48%) HTML5
Miscellaneous
1 73 (8.85%) Product Ownership
2 70 (8.48%) Marketing Technology
3 56 (6.79%) Social Media
4 48 (5.82%) Onboarding
5 22 (2.67%) Web Conferencing
6 20 (2.42%) Analytical Mindset
7 19 (2.30%) PMI
8 16 (1.94%) AI Agents
8 16 (1.94%) Data Protection Act
9 15 (1.82%) Self-Motivation
10 13 (1.58%) e-Learning
10 13 (1.58%) Greenfield Project
11 12 (1.45%) FMCG
12 11 (1.33%) Digital Media
13 10 (1.21%) Legacy Systems
13 10 (1.21%) Management Information System
14 9 (1.09%) Cloud Native
14 9 (1.09%) Graphic Design
14 9 (1.09%) Learning Management System
15 8 (0.97%) Data Centre
Operating Systems
1 10 (1.21%) Windows 10
2 7 (0.85%) Windows
3 5 (0.61%) Windows Server
4 1 (0.12%) Android
4 1 (0.12%) Apple iOS
4 1 (0.12%) Linux
4 1 (0.12%) Windows Server 2016
4 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 159 (19.27%) Analytics
2 140 (16.97%) Digital Marketing
3 138 (16.73%) Agile
4 136 (16.48%) CRM
5 133 (16.12%) Stakeholder Management
6 113 (13.70%) Business Intelligence
7 106 (12.85%) Project Management
8 102 (12.36%) Roadmaps
9 91 (11.03%) AI
10 82 (9.94%) B2B
10 82 (9.94%) Problem-Solving
11 80 (9.70%) Decision-Making
12 69 (8.36%) Programme Management
13 67 (8.12%) Continuous Improvement
14 61 (7.39%) Migration
15 55 (6.67%) Data Modelling
15 55 (6.67%) Marketing Strategy
15 55 (6.67%) User Experience
16 53 (6.42%) E-Commerce
17 51 (6.18%) DevOps
Programming Languages
1 95 (11.52%) SQL
2 64 (7.76%) Python
3 30 (3.64%) JavaScript
4 12 (1.45%) C#
4 12 (1.45%) Java
5 9 (1.09%) R
5 9 (1.09%) TypeScript
6 5 (0.61%) Apex Code
6 5 (0.61%) Data Analysis Expressions
6 5 (0.61%) PowerShell
7 3 (0.36%) Korn
7 3 (0.36%) LookML
8 2 (0.24%) Go
8 2 (0.24%) Google Apps Script
8 2 (0.24%) PHP
8 2 (0.24%) SystemVerilog
9 1 (0.12%) C++
9 1 (0.12%) Shell Script
9 1 (0.12%) VBA
Qualifications
1 87 (10.55%) Degree
2 56 (6.79%) Security Cleared
3 42 (5.09%) SC Cleared
4 24 (2.91%) PMI Certification
5 23 (2.79%) PMP
6 19 (2.30%) Computer Science Degree
7 11 (1.33%) Master's Degree
8 6 (0.73%) CISSP
8 6 (0.73%) DV Cleared
8 6 (0.73%) PhD
9 4 (0.48%) BPSS Clearance
9 4 (0.48%) CEH
9 4 (0.48%) CISA
9 4 (0.48%) CISM
9 4 (0.48%) CSPO
9 4 (0.48%) MBA
9 4 (0.48%) Microsoft Certification
9 4 (0.48%) RIBA
10 2 (0.24%) AWS Certified Solutions Architect
10 2 (0.24%) Azure Certification
Quality Assurance & Compliance
1 56 (6.79%) GDPR
2 42 (5.09%) Data Quality
3 31 (3.76%) QA
4 19 (2.30%) Accessibility
5 12 (1.45%) California Consumer Privacy Act
6 11 (1.33%) PERC
7 9 (1.09%) PMO
8 7 (0.85%) Actionable Recommendations
9 6 (0.73%) ISO/IEC 27001
9 6 (0.73%) NIST
10 5 (0.61%) GRC
10 5 (0.61%) JSP 440
10 5 (0.61%) RMADS
10 5 (0.61%) SLA
11 3 (0.36%) NCSC
11 3 (0.36%) PCI DSS
11 3 (0.36%) WCAG
12 2 (0.24%) DO-254
12 2 (0.24%) EU AI Act
13 1 (0.12%) UCITS
System Software
1 7 (0.85%) Active Directory
2 6 (0.73%) Docker
3 3 (0.36%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 4 (0.48%) Terraform
2 3 (0.36%) Kubernetes
2 3 (0.36%) Systems Management Server (SMS)
3 2 (0.24%) Microsoft Intune
3 2 (0.24%) SCCM
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Grafana
Vendors
1 145 (17.58%) Salesforce
2 84 (10.18%) Adobe
3 73 (8.85%) Microsoft
4 66 (8.00%) Google
5 61 (7.39%) SAP
6 49 (5.94%) Salesforce Marketing Cloud
7 17 (2.06%) TikTok
8 13 (1.58%) Braze
8 13 (1.58%) Oracle
9 12 (1.45%) Databricks
9 12 (1.45%) Tealium
10 9 (1.09%) Cisco
10 9 (1.09%) HubSpot
11 7 (0.85%) mParticle
11 7 (0.85%) OneTrust
12 6 (0.73%) Facebook
12 6 (0.73%) Instagram
12 6 (0.73%) Pega
13 5 (0.61%) Apple
13 5 (0.61%) BT