Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 3 October 2026, comparing them to the same period in the previous two years.

6 months to
3 Oct 2026		 Same period 2025 Same period 2024
Rank 123 95 71
Rank change year-on-year -28 -24 +18
Contract jobs citing Marketing 1,024 766 981
As % of all contract jobs in England 2.20% 2.73% 3.02%
As % of the General category 3.91% 4.27% 5.15%
Number of daily rates quoted 526 435 499
10th Percentile £275 £200 £250
25th Percentile £375 £314 £350
Median daily rate (50th Percentile) £500 £450 £500
Median % change year-on-year +11.11% -10.00% -4.08%
75th Percentile £621 £574 £638
90th Percentile £680 £688 £738
UK median daily rate £500 £450 £500
% change year-on-year +11.11% -10.00% -4.08%
Number of hourly rates quoted 61 66 53
10th Percentile £13.50 £16.13 £14.50
25th Percentile £14.50 £20.17 £17.08
Median hourly rate £29.50 £30.53 £33.00
Median % change year-on-year -3.36% -7.50% +4.76%
75th Percentile £43.69 £45.75 £42.50
90th Percentile £53.25 £55.50 £66.00
UK median hourly rate £29.50 £32.50 £32.50
% change year-on-year -9.23% - +8.33%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 26,193 17,941 19,065
As % of all contract IT jobs advertised in England 56.30% 64.02% 58.76%
Number of daily rates quoted 15,300 11,368 11,469
10th Percentile £313 £275 £300
25th Percentile £425 £400 £413
Median daily rate (50th Percentile) £525 £501 £533
Median % change year-on-year +4.90% -6.10% -3.09%
75th Percentile £638 £638 £650
90th Percentile £750 £750 £775
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 2,374 1,041 878
10th Percentile £13.50 £13.50 £15.00
25th Percentile £16.70 £16.17 £17.50
Median hourly rate £29.50 £25.15 £36.00
Median % change year-on-year +17.30% -30.14% +25.22%
75th Percentile £56.21 £45.75 £61.30
90th Percentile £78.51 £69.65 £72.50
UK median hourly rate £28.26 £25.08 £35.00
% change year-on-year +12.68% -28.36% +27.27%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 3 October 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 3 October 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 3 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year		 Matching
Contract
IT Job Ads		 Median
Daily Rate
Past 6 Months		 Median Daily Rate
% Change
on Same Period
Last Year		 Live
Jobs
London -14 650 £500 +11.11% 5,320
South East +7 136 £439 -3.84% 1,059
North of England -29 92 £501 +8.22% 873
Midlands -33 64 £625 +39.35% 476
West Midlands -12 53 £625 +36.99% 286
North West -26 47 £492 +3.58% 498
East of England -2 41 £400 +86.05% 284
South West -75 32 £325 -40.95% 379
Yorkshire -27 29 £513 +13.94% 270
North East -31 19 £750 +143.90% 113
East Midlands -30 10 £538 +20.25% 190
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 94 (9.18%) CMS
2 53 (5.18%) Adobe Experience Manager
3 22 (2.15%) SharePoint
4 14 (1.37%) Sitecore CMS
5 13 (1.27%) WordPress
6 12 (1.17%) Confluence
7 8 (0.78%) Apache Airflow
7 8 (0.78%) Headless CMS
7 8 (0.78%) SAS
8 6 (0.59%) Apache Spark
8 6 (0.59%) Drupal
9 3 (0.29%) Apache
9 3 (0.29%) Umbraco
10 1 (0.098%) Jupyter
10 1 (0.098%) Kentico
10 1 (0.098%) Mendix
10 1 (0.098%) Oracle Collaboration Suite
10 1 (0.098%) Palantir Foundry
10 1 (0.098%) SharePoint Server
Applications
1 57 (5.57%) Microsoft Excel
2 39 (3.81%) Microsoft PowerPoint
3 35 (3.42%) Microsoft Office
4 21 (2.05%) Photoshop
5 13 (1.27%) Adobe Illustrator
6 8 (0.78%) MS Visio
7 6 (0.59%) InDesign
7 6 (0.59%) Trello
8 5 (0.49%) Adobe Creative Suite
8 5 (0.49%) Chatbot
8 5 (0.49%) SPSS
9 4 (0.39%) Acrobat
10 3 (0.29%) Adobe After Effects
10 3 (0.29%) Spreadsheet
11 1 (0.098%) Adobe Premiere
11 1 (0.098%) Microsoft Project
11 1 (0.098%) Notion
11 1 (0.098%) PlantUML
Business Applications
1 43 (4.20%) Dynamics CRM
2 25 (2.44%) Adobe Campaign
3 19 (1.86%) Salesforce CRM
4 13 (1.27%) Magento
4 13 (1.27%) Shopify
5 11 (1.07%) Workfront
6 6 (0.59%) Eloqua
6 6 (0.59%) Raiser’s Edge
7 5 (0.49%) JDE EnterpriseOne
8 3 (0.29%) SAP CRM
8 3 (0.29%) SAP MDG
9 2 (0.20%) SAP HCM
9 2 (0.20%) SAP HR
9 2 (0.20%) SAP Payroll
9 2 (0.20%) SAP S/4HANA
10 1 (0.098%) Dynamics GP
10 1 (0.098%) NetSuite
10 1 (0.098%) Payment Gateway
10 1 (0.098%) SAP MDG-S
10 1 (0.098%) Teamcenter
Cloud Services
1 87 (8.50%) Azure
2 82 (8.01%) SaaS
3 70 (6.84%) Power Platform
4 50 (4.88%) AWS
5 44 (4.30%) Dynamics 365
6 42 (4.10%) Salesforce Sales Cloud
7 32 (3.13%) Salesforce Service Cloud
8 28 (2.73%) Adobe Analytics
9 27 (2.64%) GCP
9 27 (2.64%) Power Automate
10 26 (2.54%) Snowflake
11 22 (2.15%) PowerApps
12 20 (1.95%) Azure DevOps
12 20 (1.95%) Figma
12 20 (1.95%) Google Ads
12 20 (1.95%) Google Analytics
13 16 (1.56%) Serverless
14 15 (1.46%) GitHub
14 15 (1.46%) Microsoft 365
15 13 (1.27%) Azure Data Factory
Communications & Networking
1 31 (3.03%) Broadband
2 13 (1.27%) SMS
3 4 (0.39%) RSVP
4 3 (0.29%) Ethernet
4 3 (0.29%) Wi-Fi
5 2 (0.20%) CTI
5 2 (0.20%) Internet
5 2 (0.20%) WebEx
6 1 (0.098%) 3G
6 1 (0.098%) 4G
6 1 (0.098%) 5G
6 1 (0.098%) Firewall
6 1 (0.098%) HTTP
6 1 (0.098%) NGN
6 1 (0.098%) SSL
6 1 (0.098%) VSAN
Database & Business Intelligence
1 50 (4.88%) Power BI
2 43 (4.20%) Tableau
3 22 (2.15%) BigQuery
3 22 (2.15%) Data Warehouse
4 18 (1.76%) Data Lake
4 18 (1.76%) Metadata
5 10 (0.98%) Looker
6 9 (0.88%) NoSQL
7 7 (0.68%) Qlik Sense
8 5 (0.49%) PostgreSQL
8 5 (0.49%) Relational Database
9 4 (0.39%) MongoDB
9 4 (0.39%) MySQL
9 4 (0.39%) Semantic Layer
9 4 (0.39%) SQL Server
10 3 (0.29%) Apache Hive
10 3 (0.29%) Big Data
10 3 (0.29%) Data Mining
10 3 (0.29%) Delta Lake
10 3 (0.29%) Enterprise Data Warehouse
Development Applications
1 34 (3.32%) JIRA
2 20 (1.95%) Git
3 16 (1.56%) Postman
4 12 (1.17%) Jenkins
5 9 (0.88%) Subversion
6 3 (0.29%) GitLab
7 2 (0.20%) TeamCity
7 2 (0.20%) Visual Studio
7 2 (0.20%) Visual Studio Code
8 1 (0.098%) Ant
8 1 (0.098%) Atlassian Bamboo
8 1 (0.098%) Crashlytics
8 1 (0.098%) Cypress.io
8 1 (0.098%) JDeveloper
8 1 (0.098%) JUnit
8 1 (0.098%) Maven
8 1 (0.098%) Selenium
8 1 (0.098%) Sonatype Nexus
8 1 (0.098%) Team Foundation Server
8 1 (0.098%) Xcode
General
1 309 (30.18%) Social Skills
2 173 (16.89%) Finance
3 129 (12.60%) Analytical Skills
3 129 (12.60%) Retail
4 60 (5.86%) Organisational Skills
5 49 (4.79%) Influencing Skills
6 42 (4.10%) Public Sector
7 37 (3.61%) Advertising
8 31 (3.03%) Banking
9 29 (2.83%) Legal
10 24 (2.34%) Presentation Skills
11 21 (2.05%) Documentation Skills
11 21 (2.05%) Publishing
12 15 (1.46%) Inclusion and Diversity
12 15 (1.46%) Telecoms
13 14 (1.37%) Billing
14 13 (1.27%) Pharmaceutical
15 11 (1.07%) Manufacturing
16 10 (0.98%) Games
17 9 (0.88%) Law
Job Titles
1 121 (11.82%) Analyst
2 99 (9.67%) Senior
3 77 (7.52%) Lead
4 72 (7.03%) Architect
5 68 (6.64%) Developer
6 64 (6.25%) Marketing Manager
7 49 (4.79%) Project Manager
8 47 (4.59%) Senior Manager
9 43 (4.20%) Consultant
9 43 (4.20%) Data Analyst
9 43 (4.20%) Product Manager
10 36 (3.52%) Coordinator
10 36 (3.52%) Designer
11 35 (3.42%) Salesforce Developer
12 34 (3.32%) Marketing Specialist
13 30 (2.93%) Business Manager
14 28 (2.73%) Development Manager
15 26 (2.54%) Business Analyst
16 25 (2.44%) Solutions Architect
17 22 (2.15%) Business Development Manager
Libraries, Frameworks & Software Standards
1 42 (4.10%) HTML
2 38 (3.71%) CSS
3 31 (3.03%) REST
4 15 (1.46%) Lightning Web Components
5 13 (1.27%) .NET
6 11 (1.07%) ATL
6 11 (1.07%) Middleware
7 10 (0.98%) JSON
8 9 (0.88%) React
8 9 (0.88%) Terraform
9 8 (0.78%) Next.js
9 8 (0.78%) RESTful
9 8 (0.78%) VML
10 7 (0.68%) AngularJS
10 7 (0.68%) Kafka
10 7 (0.68%) Node.js
10 7 (0.68%) React Native
10 7 (0.68%) SOAP
11 6 (0.59%) Flutter
12 4 (0.39%) PySpark
Miscellaneous
1 98 (9.57%) Marketing Technology
2 90 (8.79%) Social Media
3 68 (6.64%) Product Ownership
4 57 (5.57%) Onboarding
5 26 (2.54%) Management Information System
6 22 (2.15%) Web Conferencing
7 18 (1.76%) Analytical Mindset
7 18 (1.76%) Mobile App
8 17 (1.66%) Self-Motivation
9 16 (1.56%) Cloud Native
9 16 (1.56%) Data Structures
10 12 (1.17%) AI Agents
10 12 (1.17%) Digital Media
11 11 (1.07%) Data Protection Act
11 11 (1.07%) Replication
12 10 (0.98%) FMCG
12 10 (0.98%) PMI
13 9 (0.88%) Blog
13 9 (0.88%) Enterprise Software
13 9 (0.88%) Legacy Systems
Operating Systems
1 10 (0.98%) Windows
2 4 (0.39%) Windows 10
2 4 (0.39%) Windows Server
3 1 (0.098%) Android
3 1 (0.098%) Apple iOS
Processes & Methodologies
1 246 (24.02%) Stakeholder Management
2 242 (23.63%) CRM
3 239 (23.34%) Analytics
4 182 (17.77%) Agile
5 155 (15.14%) Digital Marketing
6 151 (14.75%) AI
7 143 (13.96%) Roadmaps
8 122 (11.91%) Project Management
9 117 (11.43%) Decision-Making
10 113 (11.04%) Problem-Solving
11 112 (10.94%) B2B
12 103 (10.06%) Customer Experience
13 89 (8.69%) E-Commerce
14 76 (7.42%) User Experience
15 75 (7.32%) Actionable Insight
15 75 (7.32%) Business Intelligence
15 75 (7.32%) Personalization
16 73 (7.13%) Stakeholder Engagement
17 72 (7.03%) Scrum
18 71 (6.93%) Product Marketing
Programming Languages
1 146 (14.26%) SQL
2 78 (7.62%) Python
3 38 (3.71%) JavaScript
4 15 (1.46%) Apex Code
5 14 (1.37%) C#
6 13 (1.27%) TypeScript
7 12 (1.17%) R
8 7 (0.68%) Java
8 7 (0.68%) PowerShell
9 5 (0.49%) SOQL
10 4 (0.39%) Bash
11 3 (0.29%) Korn
11 3 (0.29%) PHP
12 2 (0.20%) PL/SQL
13 1 (0.098%) C++
13 1 (0.098%) Data Analysis Expressions
13 1 (0.098%) Kotlin
13 1 (0.098%) SOSL
13 1 (0.098%) Swift
13 1 (0.098%) VBA
Qualifications
1 95 (9.28%) Degree
2 42 (4.10%) Security Cleared
3 27 (2.64%) SC Cleared
4 19 (1.86%) PMP
5 16 (1.56%) Computer Science Degree
6 15 (1.46%) PMI Certification
7 12 (1.17%) Master's Degree
8 8 (0.78%) MBA
9 7 (0.68%) DV Cleared
10 5 (0.49%) Microsoft Certification
11 3 (0.29%) TOGAF Certification
12 2 (0.20%) Azure Certification
12 2 (0.20%) BPSS Clearance
12 2 (0.20%) DBS Check
12 2 (0.20%) PhD
12 2 (0.20%) Postgraduate
13 1 (0.098%) AWS Certification
13 1 (0.098%) Numerate Degree
13 1 (0.098%) RIBA
13 1 (0.098%) Tableau Certification
Quality Assurance & Compliance
1 63 (6.15%) QA
2 52 (5.08%) Data Quality
3 34 (3.32%) GDPR
4 32 (3.13%) Accessibility
5 21 (2.05%) PMO
6 16 (1.56%) Actionable Recommendations
7 4 (0.39%) PERC
8 3 (0.29%) California Consumer Privacy Act
8 3 (0.29%) WCAG
9 2 (0.20%) SLA
10 1 (0.098%) GRC
10 1 (0.098%) HIPAA
10 1 (0.098%) PCI DSS
10 1 (0.098%) Sarbanes-Oxley
10 1 (0.098%) UCITS
10 1 (0.098%) WAI
10 1 (0.098%) WAI-ARIA
System Software
1 11 (1.07%) Active Directory
2 5 (0.49%) Docker
3 4 (0.39%) Virtual Machines
4 1 (0.098%) VMware Infrastructure
4 1 (0.098%) VMware NSX
4 1 (0.098%) vSphere
Systems Management
1 9 (0.88%) Systems Management Server (SMS)
2 7 (0.68%) Kubernetes
3 3 (0.29%) Ansible
3 3 (0.29%) Single Sign-On
4 1 (0.098%) vCenter Server
4 1 (0.098%) vMotion
Vendors
1 182 (17.77%) Salesforce
2 116 (11.33%) Adobe
3 112 (10.94%) Microsoft
4 66 (6.45%) Google
5 58 (5.66%) Salesforce Marketing Cloud
6 44 (4.30%) Databricks
7 26 (2.54%) Braze
8 23 (2.25%) HubSpot
9 21 (2.05%) MuleSoft
10 19 (1.86%) Oracle
11 18 (1.76%) SAP
12 17 (1.66%) Sitecore
13 15 (1.46%) TikTok
14 9 (0.88%) Marketo
15 7 (0.68%) dotdigital
16 6 (0.59%) Amplitude
16 6 (0.59%) Facebook
16 6 (0.59%) Optimizely
16 6 (0.59%) Pardot
16 6 (0.59%) YouTube
8,291 Marketing jobs in England