Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 3 July 2026, comparing them to the same period in the previous two years.

6 months to
3 Jul 2026
Same period 2025 Same period 2024
Rank 124 84 76
Rank change year-on-year -40 -8 +18
Contract jobs citing Marketing 910 756 1,050
As % of all contract jobs in England 2.07% 2.90% 2.81%
As % of the General category 3.77% 4.53% 4.91%
Number of daily rates quoted 508 413 595
10th Percentile £252 £213 £229
25th Percentile £331 £319 £338
Median daily rate (50th Percentile) £450 £475 £475
Median % change year-on-year -5.26% - -7.77%
75th Percentile £565 £600 £613
90th Percentile £675 £700 £775
UK median daily rate £450 £475 £475
% change year-on-year -5.26% - -8.65%
Number of hourly rates quoted 54 48 88
10th Percentile £15.12 £18.85 £13.44
25th Percentile £28.81 £27.26 £16.80
Median hourly rate £35.71 £38.00 £33.00
Median % change year-on-year -6.04% +15.15% -10.81%
75th Percentile £46.00 £50.50 £41.56
90th Percentile £55.88 £58.08 £62.25
UK median hourly rate £35.91 £41.50 £33.00
% change year-on-year -13.47% +25.76% -9.59%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 24,136 16,682 21,401
As % of all contract IT jobs advertised in England 54.96% 63.93% 57.26%
Number of daily rates quoted 14,582 10,711 13,679
10th Percentile £313 £282 £300
25th Percentile £413 £404 £413
Median daily rate (50th Percentile) £525 £519 £535
Median % change year-on-year +1.25% -3.08% -2.73%
75th Percentile £638 £638 £650
90th Percentile £750 £763 £775
UK median daily rate £519 £501 £525
% change year-on-year +3.60% -4.67% -4.55%
Number of hourly rates quoted 1,746 830 1,776
10th Percentile £14.24 £13.37 £13.00
25th Percentile £18.75 £16.58 £15.62
Median hourly rate £32.50 £27.39 £32.90
Median % change year-on-year +18.67% -16.74% +9.65%
75th Percentile £63.75 £51.23 £53.75
90th Percentile £81.05 £73.88 £68.82
UK median hourly rate £32.00 £27.31 £31.76
% change year-on-year +17.19% -14.01% +4.11%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 3 July 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 3 July 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 3 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -17 612 £450 -3.23% 1,359
South East -55 92 £463 -22.92% 438
North of England -63 66 £473 -10.85% 286
Midlands -28 56 £447 -0.67% 156
North West -38 42 £467 -11.89% 184
West Midlands -38 40 £425 -6.85% 90
East of England +5 35 £450 -3.23% 91
South West -65 34 £320 -39.05% 72
East Midlands -4 16 £492 +9.75% 66
Yorkshire -49 16 £575 +9.52% 78
North East -32 11 £750 +70.45% 26
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 73 (8.02%) CMS
2 30 (3.30%) Adobe Experience Manager
3 12 (1.32%) SharePoint
4 11 (1.21%) Confluence
5 5 (0.55%) Apache Airflow
5 5 (0.55%) SAS
5 5 (0.55%) WordPress
6 4 (0.44%) Apache Spark
6 4 (0.44%) Drupal
7 2 (0.22%) Apache
7 2 (0.22%) Headless CMS
7 2 (0.22%) Oracle Collaboration Suite
8 1 (0.11%) Jupyter
8 1 (0.11%) Kentico
8 1 (0.11%) nginx
8 1 (0.11%) Palantir Foundry
8 1 (0.11%) Sitecore CMS
8 1 (0.11%) Sitefinity
Applications
1 37 (4.07%) Microsoft Excel
2 32 (3.52%) Microsoft PowerPoint
3 29 (3.19%) Photoshop
4 25 (2.75%) Microsoft Office
5 15 (1.65%) Adobe Illustrator
6 10 (1.10%) MS Visio
7 6 (0.66%) Maya
8 5 (0.55%) Adobe Creative Suite
9 4 (0.44%) Acrobat
9 4 (0.44%) InDesign
10 3 (0.33%) Adobe Captivate
10 3 (0.33%) Final Cut Pro
10 3 (0.33%) Spreadsheet
11 2 (0.22%) Adobe After Effects
11 2 (0.22%) Chatbot
11 2 (0.22%) Siemens NX
11 2 (0.22%) SPSS
11 2 (0.22%) Trello
Business Applications
1 28 (3.08%) Dynamics CRM
2 23 (2.53%) Salesforce CRM
3 19 (2.09%) Adobe Campaign
4 9 (0.99%) Shopify
5 8 (0.88%) Sprinklr
6 7 (0.77%) Eloqua
6 7 (0.77%) Magento
7 3 (0.33%) Workfront
8 2 (0.22%) Payment Gateway
8 2 (0.22%) Raiser’s Edge
9 1 (0.11%) Dynamics GP
9 1 (0.11%) Dynamics NAV
9 1 (0.11%) NetSuite
9 1 (0.11%) Oracle Procure-to-Pay
9 1 (0.11%) SAP CX
9 1 (0.11%) SAP MDG
Cloud Services
1 90 (9.89%) SaaS
2 57 (6.26%) Azure
3 51 (5.60%) Power Platform
4 45 (4.95%) Salesforce Sales Cloud
5 42 (4.62%) AWS
6 36 (3.96%) Salesforce Service Cloud
7 26 (2.86%) Dynamics 365
7 26 (2.86%) GCP
8 24 (2.64%) Snowflake
9 20 (2.20%) Figma
10 18 (1.98%) Google Ads
11 12 (1.32%) Azure DevOps
11 12 (1.32%) Microsoft 365
12 11 (1.21%) Google Analytics
13 10 (1.10%) Adobe Analytics
13 10 (1.10%) Power Automate
13 10 (1.10%) Slack
14 9 (0.99%) PowerApps
14 9 (0.99%) Smartsheet
15 8 (0.88%) Azure Data Factory
Communications & Networking
1 14 (1.54%) SMS
2 6 (0.66%) Broadband
2 6 (0.66%) Internet
3 4 (0.44%) RSVP
4 2 (0.22%) 3G
4 2 (0.22%) 4G
4 2 (0.22%) 5G
4 2 (0.22%) WebEx
4 2 (0.22%) Wi-Fi
5 1 (0.11%) CTI
5 1 (0.11%) Ethernet
5 1 (0.11%) Intranet
5 1 (0.11%) NGN
Database & Business Intelligence
1 40 (4.40%) Power BI
2 34 (3.74%) Tableau
3 20 (2.20%) Data Warehouse
4 16 (1.76%) Data Lake
5 15 (1.65%) BigQuery
5 15 (1.65%) Metadata
6 12 (1.32%) Looker
7 10 (1.10%) Relational Database
8 8 (0.88%) Qlik Sense
9 6 (0.66%) MySQL
9 6 (0.66%) NoSQL
10 5 (0.55%) Big Data
11 3 (0.33%) Data Mining
11 3 (0.33%) PostgreSQL
11 3 (0.33%) Redis
11 3 (0.33%) Semantic Layer
11 3 (0.33%) Star Schema
12 2 (0.22%) Enterprise Data Warehouse
12 2 (0.22%) MongoDB
12 2 (0.22%) Oracle OLAP
Development Applications
1 26 (2.86%) Postman
2 21 (2.31%) JIRA
3 13 (1.43%) Git
4 8 (0.88%) Jenkins
5 7 (0.77%) Subversion
6 2 (0.22%) Charles Proxy
6 2 (0.22%) GitLab
6 2 (0.22%) Robot Framework
6 2 (0.22%) Selenium
7 1 (0.11%) PHPUnit
7 1 (0.11%) Team Foundation Server
7 1 (0.11%) Vite
General
1 270 (29.67%) Social Skills
2 125 (13.74%) Finance
3 109 (11.98%) Analytical Skills
4 82 (9.01%) Retail
5 49 (5.38%) Organisational Skills
6 46 (5.05%) Advertising
7 39 (4.29%) Public Sector
8 27 (2.97%) Legal
9 24 (2.64%) Banking
10 23 (2.53%) Presentation Skills
11 21 (2.31%) Influencing Skills
12 20 (2.20%) Telecoms
13 16 (1.76%) Documentation Skills
13 16 (1.76%) Publishing
14 13 (1.43%) Pharmaceutical
15 12 (1.32%) Automotive
15 12 (1.32%) Electronics
15 12 (1.32%) Law
16 10 (1.10%) Inclusion and Diversity
16 10 (1.10%) Manufacturing
Job Titles
1 125 (13.74%) Analyst
2 86 (9.45%) Senior
3 63 (6.92%) Marketing Manager
4 54 (5.93%) Developer
5 51 (5.60%) Lead
6 48 (5.27%) Product Manager
7 47 (5.16%) Architect
8 43 (4.73%) Project Manager
9 42 (4.62%) Consultant
9 42 (4.62%) Data Analyst
10 41 (4.51%) Senior Manager
11 38 (4.18%) Designer
12 31 (3.41%) Business Analyst
13 30 (3.30%) Salesforce Developer
14 26 (2.86%) Coordinator
15 25 (2.75%) Marketing Specialist
16 24 (2.64%) Business Manager
17 23 (2.53%) Product Owner
18 21 (2.31%) Data Engineer
18 21 (2.31%) Programme Manager
Libraries, Frameworks & Software Standards
1 31 (3.41%) HTML
2 28 (3.08%) CSS
3 22 (2.42%) REST
4 10 (1.10%) Lightning Web Components
4 10 (1.10%) RESTful
5 8 (0.88%) JSON
5 8 (0.88%) Kafka
5 8 (0.88%) Middleware
6 7 (0.77%) AngularJS
6 7 (0.77%) React
6 7 (0.77%) VML
7 6 (0.66%) Pandas
7 6 (0.66%) SOAP
8 5 (0.55%) Node.js
8 5 (0.55%) OSGi
8 5 (0.55%) PySpark
8 5 (0.55%) XML
9 4 (0.44%) HTML5
9 4 (0.44%) React Native
9 4 (0.44%) V-Ray
Miscellaneous
1 84 (9.23%) Product Ownership
2 78 (8.57%) Marketing Technology
3 61 (6.70%) Social Media
4 52 (5.71%) Onboarding
5 26 (2.86%) Web Conferencing
6 18 (1.98%) Analytical Mindset
6 18 (1.98%) PMI
7 17 (1.87%) Data Protection Act
8 16 (1.76%) Self-Motivation
9 14 (1.54%) Data Structures
10 13 (1.43%) FMCG
11 12 (1.32%) AI Agents
11 12 (1.32%) Cloud Native
11 12 (1.32%) Digital Media
12 11 (1.21%) Greenfield Project
12 11 (1.21%) Legacy Systems
13 10 (1.10%) Management Information System
14 9 (0.99%) Animation
14 9 (0.99%) Graphic Design
15 8 (0.88%) Educational Technology
Operating Systems
1 11 (1.21%) Windows
2 4 (0.44%) Windows 10
2 4 (0.44%) Windows Server
3 1 (0.11%) Android
3 1 (0.11%) Apple iOS
3 1 (0.11%) Linux
Processes & Methodologies
1 192 (21.10%) CRM
2 183 (20.11%) Analytics
3 175 (19.23%) Stakeholder Management
4 163 (17.91%) Agile
5 121 (13.30%) Roadmaps
6 118 (12.97%) Project Management
7 106 (11.65%) AI
8 102 (11.21%) B2B
9 97 (10.66%) Decision-Making
10 91 (10.00%) Digital Marketing
11 87 (9.56%) Problem-Solving
12 75 (8.24%) Business Intelligence
13 63 (6.92%) Data Modelling
13 63 (6.92%) Scrum
14 62 (6.81%) E-Commerce
14 62 (6.81%) Stakeholder Engagement
15 60 (6.59%) User Experience
16 59 (6.48%) Actionable Insight
17 58 (6.37%) Marketing Strategy
17 58 (6.37%) Personalization
Programming Languages
1 122 (13.41%) SQL
2 71 (7.80%) Python
3 21 (2.31%) JavaScript
4 12 (1.32%) Java
5 10 (1.10%) Apex Code
6 9 (0.99%) R
7 8 (0.88%) TypeScript
8 6 (0.66%) C#
9 5 (0.55%) SOQL
10 4 (0.44%) PHP
10 4 (0.44%) PowerShell
11 3 (0.33%) Data Analysis Expressions
11 3 (0.33%) Korn
11 3 (0.33%) LookML
12 2 (0.22%) Google Apps Script
12 2 (0.22%) PL/SQL
12 2 (0.22%) SystemVerilog
13 1 (0.11%) Shell Script
13 1 (0.11%) SOSL
13 1 (0.11%) VBA
Qualifications
1 98 (10.77%) Degree
2 40 (4.40%) Security Cleared
3 28 (3.08%) SC Cleared
4 23 (2.53%) PMP
5 22 (2.42%) PMI Certification
6 13 (1.43%) Computer Science Degree
7 9 (0.99%) DV Cleared
7 9 (0.99%) Master's Degree
8 6 (0.66%) BPSS Clearance
9 5 (0.55%) MBA
9 5 (0.55%) PhD
10 4 (0.44%) RIBA
11 2 (0.22%) Analytics IQ
12 1 (0.11%) AWS Certification
12 1 (0.11%) CEH
12 1 (0.11%) CISA
12 1 (0.11%) CISM
12 1 (0.11%) MOS
12 1 (0.11%) PRINCE2 Practitioner
12 1 (0.11%) Six Sigma Black Belt
Quality Assurance & Compliance
1 50 (5.49%) QA
2 46 (5.05%) Data Quality
2 46 (5.05%) GDPR
3 21 (2.31%) Accessibility
4 12 (1.32%) PMO
5 7 (0.77%) PERC
6 6 (0.66%) Actionable Recommendations
6 6 (0.66%) SLA
7 4 (0.44%) California Consumer Privacy Act
7 4 (0.44%) GRC
8 2 (0.22%) DO-254
8 2 (0.22%) JSP 440
8 2 (0.22%) NCSC
8 2 (0.22%) RMADS
8 2 (0.22%) WCAG
9 1 (0.11%) NIST
9 1 (0.11%) PCI DSS
9 1 (0.11%) UCITS
9 1 (0.11%) WAI
9 1 (0.11%) WAI-ARIA
System Software
1 11 (1.21%) Active Directory
2 6 (0.66%) Docker
3 4 (0.44%) Virtual Machines
4 1 (0.11%) Varnish
Systems Management
1 8 (0.88%) Systems Management Server (SMS)
2 6 (0.66%) Terraform
3 4 (0.44%) Kubernetes
4 1 (0.11%) Ansible
4 1 (0.11%) Grafana
Vendors
1 170 (18.68%) Salesforce
2 97 (10.66%) Adobe
3 77 (8.46%) Microsoft
4 71 (7.80%) Google
5 57 (6.26%) Salesforce Marketing Cloud
6 26 (2.86%) Databricks
7 20 (2.20%) Oracle
8 19 (2.09%) TikTok
9 18 (1.98%) SAP
10 14 (1.54%) Braze
11 13 (1.43%) HubSpot
12 11 (1.21%) MuleSoft
13 8 (0.88%) Marketo
13 8 (0.88%) YouTube
14 7 (0.77%) Cisco
15 6 (0.66%) Instagram
15 6 (0.66%) Pega
16 5 (0.55%) Facebook
16 5 (0.55%) Pardot
16 5 (0.55%) Pinterest