Period
to 21 June 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 June 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
21 Jun 2018
Same period 2017 Same period 2016
Rank 89 67 82
Rank change year-on-year -22 +15 0
Contract jobs citing Marketing 2,537 2,733 2,688
As % of all contract IT jobs advertised in England 2.78% 3.25% 2.74%
As % of the General category 7.41% 8.35% 7.31%
Number of daily rates quoted 1,734 1,866 1,859
England median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% +6.67%
10th Percentile £213 £213 £213
90th Percentile £613 £600 £600
UK median daily rate £425 £425 £400
% change year-on-year - +6.25% +6.67%
Number of hourly rates quoted 34 59 92
England median hourly rate £32.57 £21.16 £20.00
Median hourly rate % change year-on-year +53.97% +5.78% +8.11%
10th Percentile £14.19 £13.75 £12.02
90th Percentile £52.50 £44.75 £51.00
UK median hourly rate £32.50 £21.33 £20.00
% change year-on-year +52.39% +6.64% +5.26%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 34,250 32,718 36,766
As % of all contract IT jobs advertised in England 37.50% 38.93% 37.42%
Number of daily rates quoted 22,609 21,605 24,634
England median daily rate £475 £450 £450
Median daily rate % change year-on-year +5.56% - +5.88%
10th Percentile £300 £281 £263
90th Percentile £675 £650 £638
UK median daily rate £475 £450 £440
% change year-on-year +5.56% +2.27% +3.53%
Number of hourly rates quoted 798 799 907
England median hourly rate £26.00 £25.00 £26.25
Median hourly rate % change year-on-year +4.00% -4.76% +16.67%
10th Percentile £12.45 £11.33 £11.25
90th Percentile £51.63 £51.54 £48.75
UK median hourly rate £25.00 £25.00 £26.25
% change year-on-year - -4.76% +14.98%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in England.

Contractor daily rate trend for Marketing in England

Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing in England over the 6 months to 21 June 2018.

Contractor daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in England.

Contractor hourly rate trend for Marketing in England

Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Marketing in England over the 6 months to 21 June 2018.

Contractor hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 21 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -17 1,388 £450 +2.27% 571
South East -11 508 £375 -11.76% 287
North of England -35 191 £375 +3.09% 261
East of England +7 162 £525 +10.53% 128
Midlands -7 151 £375 +2.04% 157
South West -31 128 £400 -2.44% 145
North West -4 97 £400 +6.67% 160
East Midlands +20 82 £388 +10.32% 49
Yorkshire -32 79 £325 -10.34% 87
West Midlands -28 66 £373 -3.87% 108
North East +3 19 £275 +37.50% 14
Marketing
UK

For the 6 months to 21 June 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 787 (31.02%) Finance
2 764 (30.11%) Digital Marketing
3 739 (29.13%) Agile Software Development
4 511 (20.14%) Business Intelligence
5 475 (18.72%) Analytics
6 467 (18.41%) Telecoms
7 421 (16.59%) SAP
8 396 (15.61%) Programme Management
9 390 (15.37%) Electronics
10 384 (15.14%) Manufacturing
11 360 (14.19%) Analytical Skills
12 352 (13.87%) HTML
13 317 (12.50%) CRM
14 307 (12.10%) Project Management
15 304 (11.98%) JavaScript
16 301 (11.86%) Degree
17 299 (11.79%) SQL
18 298 (11.75%) CSS
19 295 (11.63%) Adobe
20 283 (11.15%) User Experience
21 273 (10.76%) Salesforce.com
22 264 (10.41%) Stakeholder Management
23 257 (10.13%) E-Commerce
24 228 (8.99%) Retail
25 226 (8.91%) Microsoft
26 211 (8.32%) Java
27 209 (8.24%) Scrum
28 185 (7.29%) Problem-Solving
29 184 (7.25%) Google
30 175 (6.90%) TDD

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 159 (6.27%) CMS
2 75 (2.96%) Adobe Experience Manager
3 63 (2.48%) WordPress
4 55 (2.17%) SAS
5 53 (2.09%) Mule
6 52 (2.05%) SharePoint
7 47 (1.85%) Oracle SOA Suite
8 46 (1.81%) Oracle Service Bus
9 40 (1.58%) Confluence
10 38 (1.50%) Apache Spark
11 32 (1.26%) Drupal
12 29 (1.14%) Apache
13 26 (1.02%) Elasticsearch
14 23 (0.91%) Sitecore CMS
15 13 (0.51%) Umbraco
16 10 (0.39%) nginx
17 9 (0.35%) MS Exchange
18 7 (0.28%) Apache Pig
18 7 (0.28%) EPiServer
18 7 (0.28%) Joomla!
Applications
1 134 (5.28%) Microsoft Excel
2 105 (4.14%) Microsoft PowerPoint
3 73 (2.88%) Photoshop
4 66 (2.60%) Microsoft Office
5 42 (1.66%) Adobe Illustrator
6 37 (1.46%) InVision
7 35 (1.38%) Adobe Creative Suite
8 26 (1.02%) Microsoft Project
9 22 (0.87%) InDesign
10 19 (0.75%) MS Visio
11 14 (0.55%) SPSS
12 11 (0.43%) UserZoom
13 6 (0.24%) Acrobat
13 6 (0.24%) Spreadsheet
14 4 (0.16%) Adobe Premiere
15 3 (0.12%) Adobe After Effects
15 3 (0.12%) AutoCAD
15 3 (0.12%) FreeHand
16 2 (0.079%) OmniGraffle
16 2 (0.079%) Stata
Business Applications
1 51 (2.01%) Dynamics CRM
2 50 (1.97%) Adobe Campaign
3 48 (1.89%) Eloqua
4 17 (0.67%) Magento
5 10 (0.39%) Salesforce.com CRM
6 8 (0.32%) NetSuite
7 7 (0.28%) Social Studio
8 6 (0.24%) Payment Gateway
8 6 (0.24%) WebTrends
9 5 (0.20%) Dynamics NAV
9 5 (0.20%) FastStats
10 4 (0.16%) Radian6
10 4 (0.16%) Shopify
11 3 (0.12%) Unit4 Business World
12 2 (0.079%) Dynamics AX
12 2 (0.079%) Infor CRM
12 2 (0.079%) Oracle CRM
12 2 (0.079%) Oracle EBS
12 2 (0.079%) SAP Oil and Gas
12 2 (0.079%) Unica
Cloud Services
1 150 (5.91%) Amazon AWS
2 126 (4.97%) Google Analytics
3 80 (3.15%) Microsoft Azure
4 58 (2.29%) Adobe Analytics
5 52 (2.05%) SaaS
6 40 (1.58%) Salesforce Service Cloud
7 38 (1.50%) Office 365
8 34 (1.34%) PaaS
9 32 (1.26%) Amazon S3
10 28 (1.10%) Google Cloud Platform
11 25 (0.99%) Salesforce Sales Cloud
12 24 (0.95%) Cloud Computing
13 23 (0.91%) Amazon EC2
13 23 (0.91%) GitHub
14 22 (0.87%) Dynamics 365
15 19 (0.75%) Google Tag Manager
16 17 (0.67%) Adobe Creative Cloud
17 15 (0.59%) Amazon ELB
18 14 (0.55%) Serverless
19 12 (0.47%) MailChimp
Communications & Networking
1 39 (1.54%) Internet
2 31 (1.22%) SMS
3 24 (0.95%) TCP/IP
4 19 (0.75%) HTTP
4 19 (0.75%) Intranet
5 17 (0.67%) DNS
6 16 (0.63%) Firewall
7 11 (0.43%) FTP
7 11 (0.43%) SSL
8 7 (0.28%) DHCP
8 7 (0.28%) Skype
9 6 (0.24%) SMTP
9 6 (0.24%) WAN
10 5 (0.20%) LAN
10 5 (0.20%) Network Security
10 5 (0.20%) VPN
10 5 (0.20%) WLAN
11 4 (0.16%) Broadband
11 4 (0.16%) Telepresence
11 4 (0.16%) Wireless
Database & Business Intelligence
1 114 (4.49%) Big Data
2 106 (4.18%) SQL Server
3 102 (4.02%) MySQL
4 66 (2.60%) Data Warehouse
5 58 (2.29%) NoSQL
6 53 (2.09%) Relational Database
7 51 (2.01%) Hadoop
8 47 (1.85%) MongoDB
9 45 (1.77%) PostgreSQL
10 35 (1.38%) Power BI
11 32 (1.26%) SQL Server Integration Services
12 24 (0.95%) Data Mining
12 24 (0.95%) SQL Server Reporting Services
13 22 (0.87%) Apache Hive
14 18 (0.71%) Amazon Redshift
15 16 (0.63%) Blockchain
16 15 (0.59%) Apache Cassandra
16 15 (0.59%) SQL Server Analysis Services
17 14 (0.55%) HBase
18 12 (0.47%) BigQuery
Development Applications
1 105 (4.14%) JIRA
2 99 (3.90%) Git (software)
3 72 (2.84%) Maven
4 69 (2.72%) Jenkins
5 33 (1.30%) Axure RP
6 27 (1.06%) Visual Studio
7 24 (0.95%) Selenium
8 23 (0.91%) Grunt
9 22 (0.87%) gulp
9 22 (0.87%) Subversion
10 18 (0.71%) Sonatype Nexus
11 17 (0.67%) Artifactory
11 17 (0.67%) JUnit
12 14 (0.55%) Visual Studio Team System
13 13 (0.51%) Bitbucket
13 13 (0.51%) TeamCity
14 12 (0.47%) Team Foundation Server
15 11 (0.43%) Dreamweaver
15 11 (0.43%) Visual Website Optimizer
15 11 (0.43%) webpack
General
1 787 (31.02%) Finance
2 467 (18.41%) Telecoms
3 390 (15.37%) Electronics
4 384 (15.14%) Manufacturing
5 228 (8.99%) Retail
6 134 (5.28%) Advertising
7 122 (4.81%) Legal
8 97 (3.82%) Banking
9 89 (3.51%) Publishing
10 42 (1.66%) Games
11 22 (0.87%) Digital Economy
11 22 (0.87%) Law
12 20 (0.79%) French Language
13 18 (0.71%) Automotive
13 18 (0.71%) Back Office
13 18 (0.71%) Pharmaceutical
14 16 (0.63%) German Language
15 13 (0.51%) Front Office
15 13 (0.51%) Investment Banking
16 12 (0.47%) Billing
Job Titles
1 489 (19.27%) Developer
2 376 (14.82%) Analyst
3 206 (8.12%) Project Manager
4 170 (6.70%) Business Analyst
5 163 (6.42%) Architect
6 158 (6.23%) Consultant
7 115 (4.53%) Designer
8 103 (4.06%) Marketing Manager
9 72 (2.84%) Data Analyst
10 70 (2.76%) Senior Developer
11 65 (2.56%) Marketing Analyst
12 62 (2.44%) .NET Developer
13 60 (2.36%) Administrator
13 60 (2.36%) Solutions Architect
14 59 (2.33%) Front End Developer (Client-Side Developer)
15 58 (2.29%) Senior Manager
16 51 (2.01%) DevOps Engineer
16 51 (2.01%) PHP Developer
17 50 (1.97%) Digital Analyst
18 45 (1.77%) Product Manager
Libraries, Frameworks & Software Standards
1 352 (13.87%) HTML
2 298 (11.75%) CSS
3 127 (5.01%) HTML5
4 123 (4.85%) .NET
5 116 (4.57%) Web Services
6 111 (4.38%) SOAP
7 110 (4.34%) XML
8 94 (3.71%) RESTful
9 83 (3.27%) jQuery
10 82 (3.23%) JSON
11 81 (3.19%) AngularJS
11 81 (3.19%) Middleware
12 78 (3.07%) CSS3
13 62 (2.44%) Node.js
14 59 (2.33%) React
15 54 (2.13%) REST
16 52 (2.05%) XSLT
17 51 (2.01%) Apache Camel
18 50 (1.97%) ASP.NET
19 41 (1.62%) Sass
Miscellaneous
1 360 (14.19%) Analytical Skills
2 283 (11.15%) User Experience
3 175 (6.90%) Social Media
4 126 (4.97%) Greenfield Project
5 78 (3.07%) Computer Science
6 66 (2.60%) Mobile App
7 55 (2.17%) Management Information System
8 47 (1.85%) Self-Motivation
9 46 (1.81%) Algorithms
10 36 (1.42%) Graphic Design
11 33 (1.30%) Virtual Team
12 32 (1.26%) Marketing Technology
13 30 (1.18%) Blog
14 29 (1.14%) Credit Risk
15 28 (1.10%) Fintech
15 28 (1.10%) FMCG
16 26 (1.02%) Linux Command Line
17 22 (0.87%) Digital Media
17 22 (0.87%) NHS
18 14 (0.55%) Animation
Operating Systems
1 105 (4.14%) Linux
2 73 (2.88%) Windows
3 45 (1.77%) Android
3 45 (1.77%) Apple iOS
4 37 (1.46%) Unix
5 20 (0.79%) Windows Server
6 13 (0.51%) Windows 7
7 12 (0.47%) Windows 10
8 7 (0.28%) Windows Server 2012
9 6 (0.24%) Windows Server 2008
10 5 (0.20%) Mac OS X
10 5 (0.20%) Red Hat Enterprise Linux
11 4 (0.16%) CentOS
11 4 (0.16%) Solaris
11 4 (0.16%) Ubuntu
12 3 (0.12%) Windows Server 2003
13 2 (0.079%) Debian
13 2 (0.079%) Mac OS
13 2 (0.079%) VMS
13 2 (0.079%) Windows Mobile
Processes & Methodologies
1 764 (30.11%) Digital Marketing
2 739 (29.13%) Agile Software Development
3 511 (20.14%) Business Intelligence
4 475 (18.72%) Analytics
5 396 (15.61%) Programme Management
6 317 (12.50%) CRM
7 307 (12.10%) Project Management
8 264 (10.41%) Stakeholder Management
9 257 (10.13%) E-Commerce
10 209 (8.24%) Scrum
11 185 (7.29%) Problem-Solving
12 175 (6.90%) TDD
13 127 (5.01%) SEO
14 110 (4.34%) DevOps
15 108 (4.26%) Migration
16 107 (4.22%) Front End Development
17 105 (4.14%) Content Management
18 104 (4.10%) Web Development
19 100 (3.94%) Business Analysis
20 99 (3.90%) SOA
Programming Languages
1 304 (11.98%) JavaScript
2 299 (11.79%) SQL
3 211 (8.32%) Java
4 163 (6.42%) Python
5 107 (4.22%) C#
6 92 (3.63%) PHP
7 51 (2.01%) R
8 42 (1.66%) XPath
9 38 (1.50%) Ruby
10 29 (1.14%) Apex Code
11 28 (1.10%) Scala
12 27 (1.06%) C
13 26 (1.02%) T-SQL
14 25 (0.99%) Bash Shell
15 23 (0.91%) ES6
15 23 (0.91%) PowerShell
16 22 (0.87%) Java 8
17 21 (0.83%) VBA
18 19 (0.75%) Go
19 18 (0.71%) Perl
Qualifications
1 301 (11.86%) Degree
2 122 (4.81%) Security Cleared
3 90 (3.55%) SC Cleared
4 34 (1.34%) PMI Certification
5 33 (1.30%) Master's Degree
6 31 (1.22%) PMP
7 27 (1.06%) Computer Science Degree
8 26 (1.02%) Microsoft Certification
9 20 (0.79%) MBA
10 19 (0.75%) PRINCE2 Certification
11 18 (0.71%) DV Cleared
12 16 (0.63%) PhD
13 11 (0.43%) ISEB
14 10 (0.39%) MCSA
15 8 (0.32%) MCSE
16 7 (0.28%) CCNA
16 7 (0.28%) Cisco Certification
16 7 (0.28%) PRINCE2 Practitioner
17 6 (0.24%) CCNP
17 6 (0.24%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 97 (3.82%) GDPR
2 88 (3.47%) QA
3 36 (1.42%) PMO
4 33 (1.30%) Data Quality
5 13 (0.51%) SLA
6 12 (0.47%) GCP
7 10 (0.39%) ISO/IEC 27001
8 9 (0.35%) JSP 440
9 8 (0.32%) PCI DSS
10 5 (0.20%) Disclosure Scotland
11 4 (0.16%) Actionable Recommendations
12 3 (0.12%) HL7
12 3 (0.12%) ISO 9001
12 3 (0.12%) ISO/IEC 15288
13 2 (0.079%) RMADS
14 1 (0.039%) BS25999
14 1 (0.039%) HMG Security Policy Framework
14 1 (0.039%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
14 1 (0.039%) SEPA
System Software
1 77 (3.04%) Docker
2 31 (1.22%) Active Directory
3 9 (0.35%) Apache Flume
4 7 (0.28%) Virtual Machines
4 7 (0.28%) VMware Infrastructure
5 5 (0.20%) HDFS
5 5 (0.20%) XenApp
6 4 (0.16%) XenDesktop
7 3 (0.12%) etcd
7 3 (0.12%) flannel
7 3 (0.12%) VirtualBox
7 3 (0.12%) VMware ESXi
8 2 (0.079%) Hyper-V
8 2 (0.079%) Postfix
8 2 (0.079%) Varnish
9 1 (0.039%) KVM
9 1 (0.039%) Virtual Servers
9 1 (0.039%) VMware NSX
Systems Management
1 45 (1.77%) Puppet
2 41 (1.62%) Ansible
3 37 (1.46%) Kubernetes
4 32 (1.26%) Terraform
5 20 (0.79%) Opscode Chef
5 20 (0.79%) SCCM
6 11 (0.43%) Nagios
6 11 (0.43%) Single Sign-On
6 11 (0.43%) Uchiwa
6 11 (0.43%) ZABBIX
7 9 (0.35%) Kibana
8 8 (0.32%) Microsoft Intune
8 8 (0.32%) Pingdom
9 7 (0.28%) logstash
10 5 (0.20%) HP Quality Center
10 5 (0.20%) Rancher
11 4 (0.16%) Oozie
12 3 (0.12%) Consul
12 3 (0.12%) HAProxy
12 3 (0.12%) rkt
Vendors
1 421 (16.59%) SAP
2 295 (11.63%) Adobe
3 273 (10.76%) Salesforce.com
4 226 (8.91%) Microsoft
5 184 (7.25%) Google
6 124 (4.89%) Oracle
7 90 (3.55%) Salesforce Marketing Cloud
8 75 (2.96%) Tableau
9 50 (1.97%) Twitter
10 49 (1.93%) Facebook
11 48 (1.89%) WSO2
12 37 (1.46%) Sitecore
13 31 (1.22%) IBM
14 24 (0.95%) Atlassian
14 24 (0.95%) hybris
15 21 (0.83%) Pardot
16 18 (0.71%) Alteryx
16 18 (0.71%) Cisco
16 18 (0.71%) Talend
17 16 (0.63%) Optimizely