Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 11 September 2026, comparing them to the same period in the previous two years.

6 months to
11 Sep 2026
Same period 2025 Same period 2024
Rank 120 90 75
Rank change year-on-year -30 -15 +17
Contract jobs citing Marketing 1,023 790 955
As % of all contract jobs in England 2.20% 2.84% 2.90%
As % of the General category 3.96% 4.40% 4.99%
Number of daily rates quoted 533 432 511
10th Percentile £263 £213 £250
25th Percentile £363 £325 £350
Median daily rate (50th Percentile) £492 £475 £500
Median % change year-on-year +3.58% -5.00% -2.91%
75th Percentile £605 £575 £638
90th Percentile £680 £688 £750
UK median daily rate £478 £463 £500
% change year-on-year +3.35% -7.50% -3.85%
Number of hourly rates quoted 57 62 53
10th Percentile £13.50 £15.69 £12.75
25th Percentile £14.96 £20.28 £16.25
Median hourly rate £30.22 £34.25 £31.62
Median % change year-on-year -11.77% +8.32% -2.71%
75th Percentile £40.00 £46.50 £40.75
90th Percentile £50.00 £54.90 £58.50
UK median hourly rate £30.11 £34.50 £31.31
% change year-on-year -12.72% +10.19% -2.91%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 25,864 17,935 19,148
As % of all contract IT jobs advertised in England 55.75% 64.46% 58.08%
Number of daily rates quoted 15,270 11,341 11,818
10th Percentile £313 £276 £300
25th Percentile £423 £400 £415
Median daily rate (50th Percentile) £525 £500 £538
Median % change year-on-year +5.00% -6.98% -2.27%
75th Percentile £638 £638 £650
90th Percentile £750 £750 £775
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 2,164 1,008 1,016
10th Percentile £13.67 £13.50 £15.00
25th Percentile £17.08 £16.17 £18.00
Median hourly rate £31.13 £25.15 £38.31
Median % change year-on-year +23.77% -34.35% +39.31%
75th Percentile £56.25 £49.75 £61.30
90th Percentile £78.75 £72.50 £71.25
UK median hourly rate £29.98 £25.15 £37.50
% change year-on-year +19.20% -32.93% +36.36%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 11 September 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 11 September 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 11 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -18 666 £500 +11.11% 2,718
South East -8 122 £407 -12.00% 603
North of England -41 87 £492 -6.29% 347
Midlands -28 63 £625 +38.89% 233
West Midlands -19 51 £625 +36.99% 131
North West -24 47 £492 -6.73% 214
East of England -8 41 £400 +86.05% 135
South West -84 34 £322 -41.41% 187
Yorkshire -38 23 £501 +1.62% 108
North East -32 20 £750 +70.45% 27
East Midlands -22 11 £609 +36.19% 102
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 90 (8.80%) CMS
2 44 (4.30%) Adobe Experience Manager
3 17 (1.66%) SharePoint
4 12 (1.17%) Sitecore CMS
5 11 (1.08%) WordPress
6 10 (0.98%) Confluence
7 9 (0.88%) Apache Airflow
8 8 (0.78%) SAS
9 7 (0.68%) Headless CMS
10 6 (0.59%) Apache Spark
10 6 (0.59%) Drupal
11 4 (0.39%) Apache
12 3 (0.29%) Umbraco
13 1 (0.098%) Jupyter
13 1 (0.098%) Kentico
13 1 (0.098%) Mendix
13 1 (0.098%) nginx
13 1 (0.098%) Oracle Collaboration Suite
13 1 (0.098%) Palantir Foundry
13 1 (0.098%) SharePoint Server
Applications
1 50 (4.89%) Microsoft Excel
2 34 (3.32%) Microsoft Office
3 31 (3.03%) Microsoft PowerPoint
4 26 (2.54%) Photoshop
5 13 (1.27%) Adobe Illustrator
6 8 (0.78%) Adobe Creative Suite
7 7 (0.68%) MS Visio
8 6 (0.59%) InDesign
8 6 (0.59%) Trello
9 5 (0.49%) SPSS
10 4 (0.39%) Acrobat
10 4 (0.39%) Chatbot
11 3 (0.29%) Adobe After Effects
11 3 (0.29%) Maya
11 3 (0.29%) Spreadsheet
12 1 (0.098%) Adobe Premiere
12 1 (0.098%) Notion
12 1 (0.098%) Siemens NX
Business Applications
1 35 (3.42%) Dynamics CRM
2 23 (2.25%) Adobe Campaign
3 19 (1.86%) Salesforce CRM
4 13 (1.27%) Magento
5 12 (1.17%) Shopify
6 7 (0.68%) Workfront
7 6 (0.59%) Raiser’s Edge
8 4 (0.39%) Eloqua
9 3 (0.29%) JDE EnterpriseOne
9 3 (0.29%) SAP CRM
9 3 (0.29%) SAP MDG
9 3 (0.29%) Sprinklr
10 2 (0.20%) Payment Gateway
10 2 (0.20%) SAP S/4HANA
11 1 (0.098%) Dynamics GP
11 1 (0.098%) NetSuite
11 1 (0.098%) SAP CX
11 1 (0.098%) SAP MDG-S
11 1 (0.098%) Teamcenter
11 1 (0.098%) Workday HCM
Cloud Services
1 83 (8.11%) SaaS
2 81 (7.92%) Azure
3 65 (6.35%) Power Platform
4 51 (4.99%) AWS
5 49 (4.79%) Salesforce Sales Cloud
6 40 (3.91%) Salesforce Service Cloud
7 37 (3.62%) GCP
8 34 (3.32%) Dynamics 365
9 29 (2.83%) Snowflake
10 26 (2.54%) Adobe Analytics
11 23 (2.25%) Google Ads
12 22 (2.15%) Google Analytics
13 21 (2.05%) Figma
13 21 (2.05%) Power Automate
14 20 (1.96%) Azure DevOps
15 15 (1.47%) PowerApps
16 14 (1.37%) Azure Data Factory
17 13 (1.27%) GitHub
18 12 (1.17%) Microsoft 365
18 12 (1.17%) Salesforce Commerce Cloud
Communications & Networking
1 27 (2.64%) Broadband
2 14 (1.37%) SMS
3 4 (0.39%) RSVP
4 3 (0.29%) Ethernet
4 3 (0.29%) Wi-Fi
5 2 (0.20%) CTI
5 2 (0.20%) WebEx
6 1 (0.098%) 3G
6 1 (0.098%) 4G
6 1 (0.098%) 5G
6 1 (0.098%) Firewall
6 1 (0.098%) NGN
6 1 (0.098%) SSL
6 1 (0.098%) VSAN
Database & Business Intelligence
1 52 (5.08%) Power BI
2 41 (4.01%) Tableau
3 25 (2.44%) BigQuery
3 25 (2.44%) Data Warehouse
4 21 (2.05%) Metadata
5 19 (1.86%) Data Lake
6 13 (1.27%) Looker
7 9 (0.88%) NoSQL
8 8 (0.78%) Qlik Sense
9 6 (0.59%) Big Data
9 6 (0.59%) MySQL
9 6 (0.59%) Semantic Layer
10 5 (0.49%) PostgreSQL
10 5 (0.49%) Relational Database
11 4 (0.39%) MongoDB
11 4 (0.39%) SQL Server
12 3 (0.29%) Data Mining
12 3 (0.29%) SQL Server Integration Services
12 3 (0.29%) SQLPlus
12 3 (0.29%) Star Schema
Development Applications
1 33 (3.23%) JIRA
2 21 (2.05%) Git
3 19 (1.86%) Postman
4 13 (1.27%) Jenkins
5 9 (0.88%) Subversion
6 4 (0.39%) GitLab
7 2 (0.20%) Charles Proxy
7 2 (0.20%) Robot Framework
7 2 (0.20%) Selenium
7 2 (0.20%) TeamCity
7 2 (0.20%) Visual Studio
7 2 (0.20%) Visual Studio Code
8 1 (0.098%) Ant
8 1 (0.098%) Atlassian Bamboo
8 1 (0.098%) Claude Code
8 1 (0.098%) Cypress.io
8 1 (0.098%) JDeveloper
8 1 (0.098%) PHPUnit
8 1 (0.098%) Team Foundation Server
8 1 (0.098%) Vite
General
1 313 (30.60%) Social Skills
2 154 (15.05%) Finance
3 130 (12.71%) Analytical Skills
4 123 (12.02%) Retail
5 57 (5.57%) Organisational Skills
6 45 (4.40%) Influencing Skills
7 42 (4.11%) Public Sector
8 36 (3.52%) Advertising
9 30 (2.93%) Legal
10 29 (2.83%) Banking
11 24 (2.35%) Presentation Skills
12 21 (2.05%) Publishing
13 20 (1.96%) Documentation Skills
14 18 (1.76%) Telecoms
15 14 (1.37%) Inclusion and Diversity
16 13 (1.27%) Pharmaceutical
17 12 (1.17%) Billing
18 11 (1.08%) Law
18 11 (1.08%) Manufacturing
19 10 (0.98%) Automotive
Job Titles
1 128 (12.51%) Analyst
2 97 (9.48%) Senior
3 69 (6.74%) Lead
4 67 (6.55%) Architect
5 64 (6.26%) Developer
6 54 (5.28%) Marketing Manager
7 48 (4.69%) Consultant
8 47 (4.59%) Senior Manager
9 46 (4.50%) Data Analyst
10 45 (4.40%) Product Manager
11 44 (4.30%) Project Manager
12 36 (3.52%) Designer
13 35 (3.42%) Coordinator
13 35 (3.42%) Salesforce Developer
14 31 (3.03%) Marketing Specialist
15 29 (2.83%) Business Manager
16 26 (2.54%) Business Analyst
16 26 (2.54%) Development Manager
17 24 (2.35%) Product Owner
18 22 (2.15%) Cloud Developer
Libraries, Frameworks & Software Standards
1 44 (4.30%) HTML
2 41 (4.01%) CSS
3 28 (2.74%) REST
4 15 (1.47%) Lightning Web Components
5 12 (1.17%) Middleware
6 11 (1.08%) JSON
7 10 (0.98%) .NET
7 10 (0.98%) ATL
8 9 (0.88%) React
9 8 (0.78%) AngularJS
9 8 (0.78%) Kafka
9 8 (0.78%) RESTful
9 8 (0.78%) SOAP
9 8 (0.78%) VML
10 7 (0.68%) Terraform
11 6 (0.59%) Node.js
12 5 (0.49%) Next.js
12 5 (0.49%) Pandas
13 4 (0.39%) ASP.NET Web API
13 4 (0.39%) Flutter
Miscellaneous
1 103 (10.07%) Marketing Technology
2 83 (8.11%) Social Media
3 77 (7.53%) Product Ownership
4 50 (4.89%) Onboarding
5 21 (2.05%) Management Information System
5 21 (2.05%) Web Conferencing
6 17 (1.66%) Self-Motivation
7 16 (1.56%) Analytical Mindset
8 15 (1.47%) Cloud Native
8 15 (1.47%) Mobile App
8 15 (1.47%) PMI
9 13 (1.27%) Data Protection Act
9 13 (1.27%) Data Structures
10 12 (1.17%) AI Agents
11 11 (1.08%) Digital Media
11 11 (1.08%) FMCG
12 10 (0.98%) Blog
13 9 (0.88%) Animation
14 8 (0.78%) Replication
15 7 (0.68%) Taxonomies
Operating Systems
1 10 (0.98%) Windows
2 4 (0.39%) Windows 10
2 4 (0.39%) Windows Server
3 1 (0.098%) Linux
Processes & Methodologies
1 237 (23.17%) Stakeholder Management
2 231 (22.58%) CRM
3 230 (22.48%) Analytics
4 185 (18.08%) Agile
5 147 (14.37%) Roadmaps
6 146 (14.27%) Digital Marketing
7 137 (13.39%) AI
8 128 (12.51%) Project Management
9 121 (11.83%) Decision-Making
10 107 (10.46%) B2B
11 104 (10.17%) Problem-Solving
12 93 (9.09%) Customer Experience
13 82 (8.02%) E-Commerce
14 78 (7.62%) Business Intelligence
15 76 (7.43%) Actionable Insight
15 76 (7.43%) Stakeholder Engagement
16 75 (7.33%) Personalization
16 75 (7.33%) Scrum
17 67 (6.55%) Continuous Improvement
17 67 (6.55%) User Experience
Programming Languages
1 152 (14.86%) SQL
2 86 (8.41%) Python
3 39 (3.81%) JavaScript
4 15 (1.47%) Apex Code
5 13 (1.27%) R
5 13 (1.27%) TypeScript
6 10 (0.98%) C#
7 6 (0.59%) Java
7 6 (0.59%) PowerShell
8 5 (0.49%) SOQL
9 4 (0.39%) Korn
9 4 (0.39%) PHP
10 3 (0.29%) Bash
10 3 (0.29%) LookML
11 2 (0.20%) Data Analysis Expressions
11 2 (0.20%) PL/SQL
12 1 (0.098%) Google Apps Script
12 1 (0.098%) SOSL
12 1 (0.098%) VBA
Qualifications
1 92 (8.99%) Degree
2 46 (4.50%) Security Cleared
3 31 (3.03%) SC Cleared
4 23 (2.25%) PMP
5 20 (1.96%) PMI Certification
6 12 (1.17%) Computer Science Degree
7 11 (1.08%) Master's Degree
8 7 (0.68%) DV Cleared
8 7 (0.68%) MBA
9 5 (0.49%) Microsoft Certification
10 2 (0.20%) Azure Certification
10 2 (0.20%) BPSS Clearance
11 1 (0.098%) Analytics IQ
11 1 (0.098%) AWS Certification
11 1 (0.098%) MOS
11 1 (0.098%) Numerate Degree
11 1 (0.098%) PhD
11 1 (0.098%) Postgraduate
11 1 (0.098%) Six Sigma Black Belt
11 1 (0.098%) TOGAF Certification
Quality Assurance & Compliance
1 63 (6.16%) QA
2 55 (5.38%) Data Quality
3 38 (3.71%) GDPR
4 26 (2.54%) Accessibility
5 15 (1.47%) Actionable Recommendations
5 15 (1.47%) PMO
6 6 (0.59%) PERC
7 3 (0.29%) California Consumer Privacy Act
8 2 (0.20%) WCAG
9 1 (0.098%) GRC
9 1 (0.098%) HIPAA
9 1 (0.098%) PCI DSS
9 1 (0.098%) Sarbanes-Oxley
9 1 (0.098%) SLA
9 1 (0.098%) UCITS
9 1 (0.098%) WAI
9 1 (0.098%) WAI-ARIA
System Software
1 11 (1.08%) Active Directory
2 6 (0.59%) Docker
3 4 (0.39%) Virtual Machines
4 1 (0.098%) Varnish
4 1 (0.098%) VMware Infrastructure
4 1 (0.098%) VMware NSX
4 1 (0.098%) vSphere
Systems Management
1 9 (0.88%) Systems Management Server (SMS)
2 7 (0.68%) Kubernetes
3 2 (0.20%) Ansible
3 2 (0.20%) Single Sign-On
4 1 (0.098%) Grafana
4 1 (0.098%) vCenter Server
4 1 (0.098%) vMotion
Vendors
1 192 (18.77%) Salesforce
2 109 (10.65%) Adobe
3 104 (10.17%) Microsoft
4 78 (7.62%) Google
5 65 (6.35%) Salesforce Marketing Cloud
6 44 (4.30%) Databricks
7 27 (2.64%) Braze
8 22 (2.15%) HubSpot
9 18 (1.76%) MuleSoft
9 18 (1.76%) Oracle
10 17 (1.66%) TikTok
11 16 (1.56%) SAP
12 14 (1.37%) Sitecore
13 9 (0.88%) Facebook
13 9 (0.88%) Tealium
14 7 (0.68%) Marketo
14 7 (0.68%) Optimizely
14 7 (0.68%) YouTube
15 6 (0.59%) Amplitude
15 6 (0.59%) Cisco