Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 16 April 2026, comparing them to the same period in the previous two years.

6 months to
16 Apr 2026
Same period 2025 Same period 2024
Rank 116 72 67
Rank change year-on-year -44 -5 +30
Contract jobs citing Marketing 870 821 1,145
As % of all contract jobs in England 2.22% 3.36% 3.07%
As % of the General category 3.97% 5.26% 5.25%
Number of daily rates quoted 444 466 727
10th Percentile £263 £213 £209
25th Percentile £324 £315 £333
Median daily rate (50th Percentile) £445 £490 £463
Median % change year-on-year -9.15% +5.95% -11.90%
75th Percentile £565 £600 £613
90th Percentile £688 £700 £750
UK median daily rate £440 £488 £468
% change year-on-year -9.74% +4.28% -10.95%
Number of hourly rates quoted 86 30 66
10th Percentile £14.92 £18.20 £14.31
25th Percentile £20.50 £28.50 £22.50
Median hourly rate £25.00 £41.25 £34.75
Median % change year-on-year -39.39% +18.71% -4.79%
75th Percentile £38.04 £51.01 £44.50
90th Percentile £48.13 £61.28 £66.63
UK median hourly rate £25.00 £37.33 £35.50
% change year-on-year -33.02% +5.14% -2.74%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,908 15,598 21,814
As % of all contract IT jobs advertised in England 55.80% 63.92% 58.44%
Number of daily rates quoted 13,766 10,146 14,117
10th Percentile £304 £300 £275
25th Percentile £408 £412 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,401 649 1,757
10th Percentile £14.25 £14.20 £13.00
25th Percentile £18.00 £17.61 £15.39
Median hourly rate £29.00 £28.75 £28.00
Median % change year-on-year +0.87% +2.68% -20.00%
75th Percentile £61.18 £58.75 £50.00
90th Percentile £80.00 £75.00 £65.00
UK median hourly rate £27.50 £28.75 £27.50
% change year-on-year -4.35% +4.55% -21.43%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 16 April 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 16 April 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 16 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -19 566 £430 -4.44% 781
South East -71 95 £525 -6.67% 381
Midlands -26 61 £436 +44.13% 164
North of England -102 46 £413 -21.33% 268
South West -49 44 £425 -20.56% 81
East of England -8 42 £500 -1.23% 104
East Midlands -3 39 £424 +35.78% 73
North West -63 30 £457 -13.87% 181
West Midlands -47 22 £625 +132.56% 91
Yorkshire -48 13 £780 +41.82% 66
North East -26 6 £175 -51.72% 21
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 50 (5.75%) CMS
2 16 (1.84%) Adobe Experience Manager
3 15 (1.72%) Confluence
3 15 (1.72%) SharePoint
4 8 (0.92%) WordPress
5 7 (0.80%) Apache Spark
6 5 (0.57%) Drupal
7 4 (0.46%) Apache
8 3 (0.34%) Apache Airflow
8 3 (0.34%) SAS
9 2 (0.23%) Microsoft Exchange
10 1 (0.11%) nginx
10 1 (0.11%) Oracle Collaboration Suite
10 1 (0.11%) Sitecore CMS
10 1 (0.11%) Sitefinity
10 1 (0.11%) Umbraco
Applications
1 44 (5.06%) Microsoft Excel
2 32 (3.68%) Microsoft Office
2 32 (3.68%) Microsoft PowerPoint
3 25 (2.87%) Photoshop
4 13 (1.49%) Adobe Illustrator
5 9 (1.03%) MS Visio
6 7 (0.80%) Adobe Creative Suite
7 6 (0.69%) Maya
8 5 (0.57%) Spreadsheet
9 4 (0.46%) Adobe After Effects
9 4 (0.46%) Chatbot
10 3 (0.34%) Adobe Captivate
10 3 (0.34%) Final Cut Pro
10 3 (0.34%) InDesign
11 2 (0.23%) Adobe Premiere
11 2 (0.23%) Siemens NX
11 2 (0.23%) Trello
12 1 (0.11%) Adobe XD
12 1 (0.11%) Blender
12 1 (0.11%) CINEMA 4D
Business Applications
1 15 (1.72%) Dynamics CRM
2 12 (1.38%) Salesforce CRM
3 10 (1.15%) Sprinklr
4 7 (0.80%) Adobe Campaign
4 7 (0.80%) Shopify
5 6 (0.69%) Eloqua
6 2 (0.23%) Workfront
7 1 (0.11%) Dynamics NAV
7 1 (0.11%) Magento
7 1 (0.11%) Oracle Procure-to-Pay
7 1 (0.11%) Payment Gateway
7 1 (0.11%) Raiser’s Edge
7 1 (0.11%) SAP EWM
7 1 (0.11%) SAP GTS
7 1 (0.11%) SAP Hybris
7 1 (0.11%) SAP MDG
7 1 (0.11%) SAP Oil and Gas
7 1 (0.11%) SAP S/4HANA
7 1 (0.11%) SAP SCM
7 1 (0.11%) SAP SRM
Cloud Services
1 92 (10.57%) SaaS
2 65 (7.47%) Azure
3 57 (6.55%) Power Platform
4 36 (4.14%) AWS
5 34 (3.91%) Dynamics 365
6 33 (3.79%) GCP
7 31 (3.56%) Salesforce Sales Cloud
8 27 (3.10%) Salesforce Service Cloud
9 22 (2.53%) Microsoft 365
10 18 (2.07%) Figma
11 17 (1.95%) Google Analytics
12 16 (1.84%) Google Ads
13 15 (1.72%) Power Automate
14 12 (1.38%) Serverless
14 12 (1.38%) Snowflake
15 11 (1.26%) Azure Functions
15 11 (1.26%) Salesforce Commerce Cloud
15 11 (1.26%) Slack
15 11 (1.26%) WhatsApp
16 10 (1.15%) PowerApps
Communications & Networking
1 19 (2.18%) SMS
2 8 (0.92%) Internet
2 8 (0.92%) Wireless
3 4 (0.46%) HTTP
3 4 (0.46%) Intranet
3 4 (0.46%) Unified Communications
3 4 (0.46%) VPN
4 3 (0.34%) Network Security
5 2 (0.23%) BGP
5 2 (0.23%) Cisco IPT
5 2 (0.23%) DHCP
5 2 (0.23%) DNS
5 2 (0.23%) Firewall
5 2 (0.23%) Junos
5 2 (0.23%) OSPF
5 2 (0.23%) RSVP
5 2 (0.23%) Wi-Fi
6 1 (0.11%) 4G
6 1 (0.11%) 5G
6 1 (0.11%) WebEx
Database & Business Intelligence
1 43 (4.94%) Power BI
2 16 (1.84%) Tableau
3 15 (1.72%) Data Warehouse
4 11 (1.26%) Looker
4 11 (1.26%) Metadata
5 7 (0.80%) BigQuery
6 6 (0.69%) Data Lake
6 6 (0.69%) MySQL
6 6 (0.69%) Relational Database
7 5 (0.57%) Big Data
7 5 (0.57%) Qlik Sense
7 5 (0.57%) Star Schema
8 4 (0.46%) NoSQL
8 4 (0.46%) SQL Server Integration Services
9 3 (0.34%) Data Mining
9 3 (0.34%) PostgreSQL
9 3 (0.34%) Semantic Layer
10 2 (0.23%) OLAP
10 2 (0.23%) Oracle Reports
10 2 (0.23%) Snowflake Schema
Development Applications
1 20 (2.30%) JIRA
2 14 (1.61%) Postman
3 5 (0.57%) Jenkins
4 3 (0.34%) Charles Proxy
4 3 (0.34%) GitLab
4 3 (0.34%) JUnit
4 3 (0.34%) Selenium
4 3 (0.34%) Storybook
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.11%) Browser DevTools
6 1 (0.11%) Claude Code
6 1 (0.11%) Fiddler
6 1 (0.11%) Git
6 1 (0.11%) PHPUnit
6 1 (0.11%) Vite
General
1 282 (32.41%) Social Skills
2 211 (24.25%) Finance
3 131 (15.06%) Analytical Skills
4 115 (13.22%) Public Sector
5 103 (11.84%) Telecoms
6 96 (11.03%) Electronics
7 95 (10.92%) Manufacturing
8 59 (6.78%) Retail
9 55 (6.32%) Organisational Skills
10 39 (4.48%) Advertising
10 39 (4.48%) Legal
11 31 (3.56%) Banking
12 23 (2.64%) German Language
12 23 (2.64%) Presentation Skills
13 21 (2.41%) Documentation Skills
14 20 (2.30%) Publishing
15 18 (2.07%) Influencing Skills
16 16 (1.84%) Law
17 12 (1.38%) French Language
18 11 (1.26%) Automotive
Job Titles
1 112 (12.87%) Analyst
2 67 (7.70%) Senior
3 58 (6.67%) Architect
4 56 (6.44%) Consultant
5 54 (6.21%) Marketing Manager
6 38 (4.37%) Product Manager
7 37 (4.25%) Business Analyst
8 36 (4.14%) Lead
9 34 (3.91%) Project Manager
10 32 (3.68%) Developer
11 30 (3.45%) Data Analyst
12 29 (3.33%) Designer
12 29 (3.33%) Senior Manager
13 22 (2.53%) Data Scientist
14 19 (2.18%) Salesforce Architect
15 18 (2.07%) Coordinator
15 18 (2.07%) Programme Manager
16 17 (1.95%) Cloud Architect
16 17 (1.95%) Digital Marketing Manager
16 17 (1.95%) Product Owner
Libraries, Frameworks & Software Standards
1 42 (4.83%) HTML
2 29 (3.33%) CSS
3 23 (2.64%) REST
4 13 (1.49%) JSON
5 10 (1.15%) Pandas
6 8 (0.92%) Kafka
6 8 (0.92%) React
6 8 (0.92%) RESTful
7 7 (0.80%) Middleware
8 6 (0.69%) .NET
8 6 (0.69%) OAuth
8 6 (0.69%) OAuth2
9 5 (0.57%) AngularJS
9 5 (0.57%) Lightning Web Components
9 5 (0.57%) OSGi
9 5 (0.57%) PySpark
9 5 (0.57%) VML
10 4 (0.46%) Ajax
10 4 (0.46%) CSS3
10 4 (0.46%) SOAP
Miscellaneous
1 74 (8.51%) Marketing Technology
2 69 (7.93%) Product Ownership
3 57 (6.55%) Social Media
4 45 (5.17%) Onboarding
5 23 (2.64%) Analytical Mindset
6 21 (2.41%) Web Conferencing
7 20 (2.30%) Self-Motivation
8 18 (2.07%) PMI
9 17 (1.95%) Data Protection Act
10 15 (1.72%) Data Centre
11 13 (1.49%) AI Agents
11 13 (1.49%) Digital Media
11 13 (1.49%) e-Learning
11 13 (1.49%) Management Information System
12 12 (1.38%) FMCG
12 12 (1.38%) Greenfield Project
13 11 (1.26%) NHS
14 10 (1.15%) Learning Management System
14 10 (1.15%) Legacy Systems
15 9 (1.03%) Data Structures
Operating Systems
1 13 (1.49%) Windows 10
2 8 (0.92%) Android
3 7 (0.80%) Mac OS
4 5 (0.57%) Windows
5 2 (0.23%) Windows Server
6 1 (0.11%) Apple iOS
6 1 (0.11%) Linux
6 1 (0.11%) Windows Server 2016
6 1 (0.11%) Windows Server 2019
Processes & Methodologies
1 186 (21.38%) Digital Marketing
2 172 (19.77%) Analytics
3 151 (17.36%) Business Intelligence
4 139 (15.98%) CRM
5 136 (15.63%) Stakeholder Management
6 135 (15.52%) Agile
7 110 (12.64%) Programme Management
8 104 (11.95%) Project Management
9 95 (10.92%) Roadmaps
10 92 (10.57%) AI
11 84 (9.66%) B2B
12 83 (9.54%) Problem-Solving
13 76 (8.74%) Migration
14 73 (8.39%) Decision-Making
15 72 (8.28%) Continuous Improvement
16 58 (6.67%) Marketing Strategy
17 56 (6.44%) Actionable Insight
18 55 (6.32%) Data Modelling
18 55 (6.32%) E-Commerce
19 54 (6.21%) Stakeholder Engagement
Programming Languages
1 88 (10.11%) SQL
2 63 (7.24%) Python
3 34 (3.91%) JavaScript
4 15 (1.72%) Java
5 14 (1.61%) C#
6 12 (1.38%) TypeScript
7 11 (1.26%) R
8 5 (0.57%) Apex Code
9 4 (0.46%) Data Analysis Expressions
9 4 (0.46%) PowerShell
10 3 (0.34%) LookML
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) Korn
11 2 (0.23%) SystemVerilog
12 1 (0.11%) PHP
12 1 (0.11%) Shell Script
12 1 (0.11%) VBA
Qualifications
1 87 (10.00%) Security Cleared
2 80 (9.20%) Degree
3 75 (8.62%) SC Cleared
4 22 (2.53%) PMI Certification
5 21 (2.41%) Computer Science Degree
6 20 (2.30%) PMP
7 12 (1.38%) Master's Degree
8 10 (1.15%) DV Cleared
9 6 (0.69%) CISSP
9 6 (0.69%) PhD
10 5 (0.57%) BPSS Clearance
10 5 (0.57%) Microsoft Certification
11 4 (0.46%) CEH
11 4 (0.46%) CISA
11 4 (0.46%) CISM
11 4 (0.46%) CSPO
11 4 (0.46%) MBA
11 4 (0.46%) RIBA
12 3 (0.34%) Azure Certification
13 2 (0.23%) AWS Certified Solutions Architect
Quality Assurance & Compliance
1 56 (6.44%) GDPR
2 44 (5.06%) Data Quality
3 30 (3.45%) QA
4 22 (2.53%) Accessibility
5 14 (1.61%) California Consumer Privacy Act
6 12 (1.38%) PERC
7 11 (1.26%) PMO
8 7 (0.80%) Actionable Recommendations
8 7 (0.80%) SLA
9 6 (0.69%) ISO/IEC 27001
9 6 (0.69%) NIST
10 5 (0.57%) GRC
10 5 (0.57%) JSP 440
10 5 (0.57%) RMADS
11 4 (0.46%) PCI DSS
12 3 (0.34%) NCSC
12 3 (0.34%) WCAG
13 2 (0.23%) DO-254
13 2 (0.23%) EU AI Act
14 1 (0.11%) UCITS
System Software
1 5 (0.57%) Docker
2 4 (0.46%) Active Directory
3 2 (0.23%) Virtual Machines
4 1 (0.11%) Hyper-V
4 1 (0.11%) Varnish
4 1 (0.11%) Virtual Desktop
Systems Management
1 3 (0.34%) Kubernetes
1 3 (0.34%) Terraform
2 2 (0.23%) Microsoft Intune
2 2 (0.23%) SCCM
2 2 (0.23%) Systems Management Server (SMS)
2 2 (0.23%) vRealize
3 1 (0.11%) Failover Clustering
3 1 (0.11%) Grafana
Vendors
1 156 (17.93%) Salesforce
2 106 (12.18%) SAP
3 85 (9.77%) Adobe
4 80 (9.20%) Microsoft
5 69 (7.93%) Google
6 50 (5.75%) Salesforce Marketing Cloud
7 20 (2.30%) Cisco
7 20 (2.30%) HubSpot
8 16 (1.84%) Oracle
8 16 (1.84%) TikTok
9 15 (1.72%) Tealium
10 14 (1.61%) Braze
11 12 (1.38%) Apple
12 10 (1.15%) Databricks
13 8 (0.92%) Marketo
13 8 (0.92%) OneTrust
14 7 (0.80%) Facebook
14 7 (0.80%) HP
14 7 (0.80%) Instagram
14 7 (0.80%) mParticle