Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 16 February 2026, comparing them to the same period in the previous two years.

6 months to
16 Feb 2026
Same period 2025 Same period 2024
Rank 111 64 66
Rank change year-on-year -47 +2 +36
Contract jobs citing Marketing 847 911 1,182
As % of all contract jobs in England 2.49% 3.53% 3.11%
As % of the General category 4.20% 5.65% 5.28%
Number of daily rates quoted 427 475 763
10th Percentile £204 £228 £207
25th Percentile £305 £310 £350
Median daily rate (50th Percentile) £475 £475 £500
Median % change year-on-year - -5.00% -4.76%
75th Percentile £575 £588 £616
90th Percentile £688 £688 £731
UK median daily rate £450 £475 £500
% change year-on-year -5.26% -5.00% -4.76%
Number of hourly rates quoted 92 24 50
10th Percentile £15.35 £24.88 £16.66
25th Percentile £19.39 £30.19 £21.81
Median hourly rate £23.83 £41.25 £30.50
Median % change year-on-year -42.24% +35.25% -18.67%
75th Percentile £34.38 £59.25 £41.25
90th Percentile £41.85 £80.75 £56.08
UK median hourly rate £23.83 £37.00 £30.25
% change year-on-year -35.61% +22.31% -19.33%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 20,161 16,138 22,387
As % of all contract IT jobs advertised in England 59.27% 62.56% 58.90%
Number of daily rates quoted 12,773 9,826 14,752
10th Percentile £300 £297 £265
25th Percentile £405 £411 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £750
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,270 507 1,509
10th Percentile £14.02 £15.62 £13.05
25th Percentile £16.86 £20.00 £15.00
Median hourly rate £23.00 £30.40 £25.71
Median % change year-on-year -24.36% +18.24% -11.04%
75th Percentile £50.00 £60.00 £52.50
90th Percentile £72.05 £75.00 £67.40
UK median hourly rate £22.83 £29.00 £25.50
% change year-on-year -21.28% +13.73% -4.60%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 16 February 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 16 February 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 16 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -22 506 £450 +2.27% 423
South East -49 109 £525 +3.70% 400
Midlands -21 68 £425 +1.49% 179
North of England -86 53 £350 -29.65% 225
East of England +2 46 £550 +29.41% 90
South West -53 46 £525 -8.30% 90
East Midlands +12 43 £413 +47.32% 69
North West -48 34 £433 -12.63% 130
West Midlands -45 25 £600 +20.00% 109
Yorkshire -56 13 £780 +41.82% 74
North East -18 8 £175 -51.72% 22
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 37 (4.37%) CMS
2 16 (1.89%) Adobe Experience Manager
2 16 (1.89%) WordPress
3 15 (1.77%) Confluence
3 15 (1.77%) SharePoint
4 8 (0.94%) Apache Spark
5 5 (0.59%) Drupal
6 3 (0.35%) Microsoft Exchange
6 3 (0.35%) SugarCRM
7 2 (0.24%) Apache
7 2 (0.24%) Apache Airflow
7 2 (0.24%) SAS
8 1 (0.12%) Sitecore CMS
8 1 (0.12%) Sitefinity
8 1 (0.12%) Umbraco
Applications
1 46 (5.43%) Microsoft Office
2 41 (4.84%) Microsoft Excel
3 28 (3.31%) Microsoft PowerPoint
4 17 (2.01%) Photoshop
5 12 (1.42%) Adobe Illustrator
6 9 (1.06%) Adobe After Effects
7 7 (0.83%) Spreadsheet
8 6 (0.71%) Adobe Creative Suite
8 6 (0.71%) Adobe Premiere
8 6 (0.71%) MS Visio
9 5 (0.59%) Chatbot
9 5 (0.59%) Trello
10 4 (0.47%) InDesign
11 3 (0.35%) Notion
12 2 (0.24%) Adobe Captivate
12 2 (0.24%) Final Cut Pro
12 2 (0.24%) Maya
12 2 (0.24%) Microsoft Project
13 1 (0.12%) Blender
13 1 (0.12%) Siemens NX
Business Applications
1 22 (2.60%) Dynamics CRM
2 11 (1.30%) Salesforce CRM
3 10 (1.18%) Shopify
4 4 (0.47%) Eloqua
5 3 (0.35%) SAP S/4HANA
5 3 (0.35%) Sprinklr
5 3 (0.35%) Workfront
6 2 (0.24%) SAP EWM
6 2 (0.24%) SAP GTS
6 2 (0.24%) SAP IBP
6 2 (0.24%) SAP MM
6 2 (0.24%) SAP PP
6 2 (0.24%) SAP SCM
6 2 (0.24%) SAP SRM
7 1 (0.12%) Adobe Campaign
7 1 (0.12%) Endur
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) SAP Oil and Gas
7 1 (0.12%) SAP PLM
7 1 (0.12%) Teamcenter
Cloud Services
1 81 (9.56%) SaaS
2 76 (8.97%) Azure
3 61 (7.20%) Power Platform
4 42 (4.96%) Microsoft 365
5 38 (4.49%) AWS
5 38 (4.49%) Dynamics 365
6 30 (3.54%) Salesforce Sales Cloud
7 23 (2.72%) Salesforce Service Cloud
8 22 (2.60%) GCP
9 21 (2.48%) Figma
10 19 (2.24%) Google Analytics
11 18 (2.13%) Serverless
12 16 (1.89%) Azure Functions
12 16 (1.89%) Power Automate
13 15 (1.77%) PowerApps
14 12 (1.42%) Canva
14 12 (1.42%) Snowflake
15 11 (1.30%) Azure DevOps
15 11 (1.30%) Google Ads
15 11 (1.30%) WhatsApp
Communications & Networking
1 24 (2.83%) Wireless
2 21 (2.48%) SMS
3 8 (0.94%) Internet
4 6 (0.71%) VPN
5 5 (0.59%) HTTP
6 4 (0.47%) DNS
6 4 (0.47%) Intranet
6 4 (0.47%) Network Security
6 4 (0.47%) Unified Communications
7 3 (0.35%) BGP
7 3 (0.35%) DHCP
7 3 (0.35%) Firewall
7 3 (0.35%) Junos
7 3 (0.35%) LAN
7 3 (0.35%) OSPF
8 2 (0.24%) Cisco IPT
8 2 (0.24%) VLAN
8 2 (0.24%) WAN
8 2 (0.24%) Wi-Fi
9 1 (0.12%) NGN
Database & Business Intelligence
1 45 (5.31%) Power BI
2 22 (2.60%) Tableau
3 14 (1.65%) Data Warehouse
4 11 (1.30%) Looker
5 6 (0.71%) Data Lake
5 6 (0.71%) Metadata
5 6 (0.71%) MySQL
5 6 (0.71%) SQL Server Integration Services
6 5 (0.59%) BigQuery
7 4 (0.47%) Mixpanel
7 4 (0.47%) PostgreSQL
8 3 (0.35%) Electronic Patient Records
8 3 (0.35%) NoSQL
8 3 (0.35%) Relational Database
9 2 (0.24%) Data Mining
9 2 (0.24%) Hadoop
9 2 (0.24%) Oracle Reports
9 2 (0.24%) Parquet
9 2 (0.24%) Snowflake Schema
9 2 (0.24%) Star Schema
Development Applications
1 22 (2.60%) JIRA
2 6 (0.71%) Git
2 6 (0.71%) Jenkins
3 4 (0.47%) Postman
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Storybook
4 3 (0.35%) Visual Website Optimizer
5 2 (0.24%) Browser DevTools
5 2 (0.24%) JDeveloper
5 2 (0.24%) Selenium
6 1 (0.12%) Charles Proxy
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) Rational DOORS
6 1 (0.12%) Rational Rhapsody
6 1 (0.12%) TeamCity
6 1 (0.12%) Vite
6 1 (0.12%) webpack
General
1 301 (35.54%) Social Skills
2 286 (33.77%) Finance
3 170 (20.07%) Public Sector
4 166 (19.60%) Telecoms
5 157 (18.54%) Manufacturing
6 156 (18.42%) Electronics
7 137 (16.17%) Analytical Skills
8 55 (6.49%) Retail
9 51 (6.02%) Organisational Skills
10 40 (4.72%) Legal
11 34 (4.01%) Advertising
12 25 (2.95%) Banking
12 25 (2.95%) German Language
13 23 (2.72%) Documentation Skills
14 20 (2.36%) Presentation Skills
15 19 (2.24%) Inclusion and Diversity
16 18 (2.13%) Law
17 16 (1.89%) Publishing
18 15 (1.77%) Influencing Skills
18 15 (1.77%) Italian Language
Job Titles
1 89 (10.51%) Analyst
2 62 (7.32%) Architect
3 59 (6.97%) Marketing Manager
4 58 (6.85%) Consultant
4 58 (6.85%) Senior
5 47 (5.55%) Lead
6 37 (4.37%) Developer
7 34 (4.01%) Business Analyst
8 33 (3.90%) IT Support
9 31 (3.66%) Project Manager
10 28 (3.31%) Designer
11 26 (3.07%) Salesforce Architect
12 25 (2.95%) 2nd Line Desktop Support
12 25 (2.95%) 2nd Line Support
12 25 (2.95%) Coordinator
12 25 (2.95%) Desktop Support
12 25 (2.95%) SC Cleared Desktop Support
13 24 (2.83%) Data Scientist
13 24 (2.83%) Senior Manager
14 21 (2.48%) Product Manager
Libraries, Frameworks & Software Standards
1 45 (5.31%) HTML
2 34 (4.01%) REST
3 29 (3.42%) CSS
4 17 (2.01%) SOAP
5 13 (1.53%) .NET
6 11 (1.30%) JSON
6 11 (1.30%) Middleware
7 10 (1.18%) Lightning Web Components
7 10 (1.18%) React
8 9 (1.06%) RESTful
9 8 (0.94%) Kafka
9 8 (0.94%) Visualforce
10 7 (0.83%) Pandas
11 6 (0.71%) OAuth
11 6 (0.71%) OAuth2
11 6 (0.71%) SailPoint
12 5 (0.59%) HTML5 Canvas
12 5 (0.59%) PySpark
13 4 (0.47%) AngularJS
13 4 (0.47%) OSGi
Miscellaneous
1 67 (7.91%) Social Media
2 50 (5.90%) Product Ownership
3 42 (4.96%) Onboarding
4 39 (4.60%) Marketing Technology
5 29 (3.42%) Data Centre
6 22 (2.60%) Analytical Mindset
7 21 (2.48%) Web Conferencing
8 19 (2.24%) Digital Media
9 17 (2.01%) Management Information System
10 15 (1.77%) NHS
11 14 (1.65%) e-Learning
11 14 (1.65%) Self-Motivation
12 11 (1.30%) Data Protection Act
13 10 (1.18%) Learning Management System
13 10 (1.18%) Legacy Systems
13 10 (1.18%) Mobile App
14 9 (1.06%) AI Agents
14 9 (1.06%) Blog
14 9 (1.06%) Educational Technology
14 9 (1.06%) Graphic Design
Operating Systems
1 24 (2.83%) Mac OS
2 23 (2.72%) Android
3 14 (1.65%) Windows
3 14 (1.65%) Windows 10
4 4 (0.47%) Windows Server
5 2 (0.24%) Linux
6 1 (0.12%) Apple iOS
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 245 (28.93%) Digital Marketing
2 203 (23.97%) Business Intelligence
3 163 (19.24%) Analytics
3 163 (19.24%) Programme Management
4 144 (17.00%) CRM
5 129 (15.23%) Stakeholder Management
6 120 (14.17%) Agile
7 88 (10.39%) Problem-Solving
8 83 (9.80%) AI
9 81 (9.56%) Roadmaps
10 79 (9.33%) Project Management
11 72 (8.50%) User Experience
12 71 (8.38%) Continuous Improvement
13 69 (8.15%) Migration
14 63 (7.44%) B2B
15 57 (6.73%) Decision-Making
16 56 (6.61%) Actionable Insight
16 56 (6.61%) DevOps
17 55 (6.49%) Workflow
18 53 (6.26%) E-Commerce
Programming Languages
1 84 (9.92%) SQL
2 60 (7.08%) Python
3 38 (4.49%) JavaScript
4 20 (2.36%) C#
5 15 (1.77%) Java
6 14 (1.65%) R
6 14 (1.65%) TypeScript
7 10 (1.18%) Apex Code
8 7 (0.83%) PowerShell
9 3 (0.35%) C++
9 3 (0.35%) PHP
10 2 (0.24%) BeanShell
10 2 (0.24%) Data Analysis Expressions
10 2 (0.24%) Go
10 2 (0.24%) SystemVerilog
10 2 (0.24%) VBA
11 1 (0.12%) C
11 1 (0.12%) Google Apps Script
11 1 (0.12%) PL/SQL
11 1 (0.12%) Tcl
Qualifications
1 119 (14.05%) Security Cleared
2 110 (12.99%) SC Cleared
3 81 (9.56%) Degree
4 20 (2.36%) Computer Science Degree
5 15 (1.77%) Master's Degree
6 11 (1.30%) DV Cleared
7 10 (1.18%) PMI Certification
8 8 (0.94%) CISSP
9 7 (0.83%) Microsoft Certification
10 5 (0.59%) BPSS Clearance
10 5 (0.59%) CISM
10 5 (0.59%) PMP
11 4 (0.47%) Azure Certification
11 4 (0.47%) CEH
11 4 (0.47%) CISA
11 4 (0.47%) CSPO
11 4 (0.47%) PhD
12 3 (0.35%) JNCIA
12 3 (0.35%) JNCIP
12 3 (0.35%) JNCIS
Quality Assurance & Compliance
1 63 (7.44%) GDPR
2 45 (5.31%) Accessibility
3 32 (3.78%) QA
4 31 (3.66%) Data Quality
5 19 (2.24%) California Consumer Privacy Act
6 15 (1.77%) PMO
7 8 (0.94%) ISO/IEC 27001
7 8 (0.94%) PERC
7 8 (0.94%) SLA
8 7 (0.83%) NIST
9 6 (0.71%) Actionable Recommendations
10 5 (0.59%) JSP 440
10 5 (0.59%) PCI DSS
10 5 (0.59%) RMADS
11 4 (0.47%) WCAG
12 3 (0.35%) NCSC
12 3 (0.35%) Sarbanes-Oxley
13 2 (0.24%) EU AI Act
13 2 (0.24%) GRC
13 2 (0.24%) HIPAA
System Software
1 10 (1.18%) Active Directory
2 7 (0.83%) Docker
3 2 (0.24%) Hyper-V
4 1 (0.12%) HDFS
4 1 (0.12%) Virtual Desktop
4 1 (0.12%) Virtual Machines
4 1 (0.12%) Virtual Servers
Systems Management
1 10 (1.18%) Terraform
2 5 (0.59%) Kubernetes
3 4 (0.47%) Systems Management Server (SMS)
4 3 (0.35%) SCCM
5 2 (0.24%) Microsoft Intune
5 2 (0.24%) vRealize
6 1 (0.12%) Cisco UCCE
6 1 (0.12%) Cisco UCCX
6 1 (0.12%) Failover Clustering
6 1 (0.12%) Single Sign-On
Vendors
1 172 (20.31%) SAP
2 137 (16.17%) Salesforce
3 91 (10.74%) Microsoft
4 70 (8.26%) Adobe
5 56 (6.61%) Google
6 37 (4.37%) Cisco
6 37 (4.37%) Salesforce Marketing Cloud
7 27 (3.19%) Apple
8 25 (2.95%) HP
9 24 (2.83%) Dell
10 20 (2.36%) HubSpot
11 13 (1.53%) Tealium
12 11 (1.30%) Databricks
12 11 (1.30%) OneTrust
12 11 (1.30%) Oracle
13 10 (1.18%) mParticle
14 9 (1.06%) Facebook
14 9 (1.06%) ServiceNow
15 8 (0.94%) Marketo
15 8 (0.94%) YouTube