Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 13 February 2026, comparing them to the same period in the previous two years.

6 months to
13 Feb 2026
Same period 2025 Same period 2024
Rank 108 62 69
Rank change year-on-year -46 +7 +32
Contract jobs citing Marketing 850 929 1,163
As % of all contract jobs in England 2.49% 3.56% 3.08%
As % of the General category 4.19% 5.70% 5.23%
Number of daily rates quoted 437 486 755
10th Percentile £204 £229 £206
25th Percentile £306 £313 £340
Median daily rate (50th Percentile) £475 £488 £500
Median % change year-on-year -2.56% -2.50% -4.76%
75th Percentile £575 £588 £618
90th Percentile £688 £688 £738
UK median daily rate £450 £482 £500
% change year-on-year -6.64% -3.60% -4.76%
Number of hourly rates quoted 89 24 50
10th Percentile £14.50 £24.88 £16.66
25th Percentile £19.25 £30.19 £21.81
Median hourly rate £23.83 £41.25 £32.25
Median % change year-on-year -42.24% +27.91% -15.69%
75th Percentile £33.54 £59.25 £41.25
90th Percentile £42.21 £80.75 £56.08
UK median hourly rate £23.83 £37.00 £30.50
% change year-on-year -35.61% +21.31% -20.26%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 20,271 16,302 22,226
As % of all contract IT jobs advertised in England 59.39% 62.55% 58.78%
Number of daily rates quoted 12,849 9,922 14,674
10th Percentile £298 £300 £263
25th Percentile £405 £413 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £750
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,268 514 1,496
10th Percentile £14.00 £15.62 £13.05
25th Percentile £16.62 £19.98 £15.00
Median hourly rate £22.92 £30.31 £25.37
Median % change year-on-year -24.37% +19.45% -8.08%
75th Percentile £50.00 £60.00 £52.57
90th Percentile £72.50 £75.00 £67.38
UK median hourly rate £22.85 £29.00 £25.25
% change year-on-year -21.21% +14.85% -2.88%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 13 February 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 13 February 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 13 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -21 509 £450 - 568
South East -54 107 £525 -2.33% 396
Midlands -23 68 £425 +3.03% 182
North of England -79 56 £350 -30.00% 229
South West -46 46 £525 -8.30% 96
East of England +1 45 £550 +29.41% 92
East Midlands +3 43 £413 +47.32% 69
North West -49 34 £430 -13.57% 133
West Midlands -48 25 £600 +20.00% 112
Yorkshire -59 16 £565 +2.73% 76
North East -19 8 £175 -51.72% 22
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 37 (4.35%) CMS
2 17 (2.00%) Adobe Experience Manager
3 16 (1.88%) WordPress
4 15 (1.76%) SharePoint
5 14 (1.65%) Confluence
6 8 (0.94%) Apache Spark
7 5 (0.59%) Drupal
8 3 (0.35%) Microsoft Exchange
8 3 (0.35%) SugarCRM
9 2 (0.24%) Apache
9 2 (0.24%) Apache Airflow
9 2 (0.24%) SAS
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 46 (5.41%) Microsoft Office
2 43 (5.06%) Microsoft Excel
3 29 (3.41%) Microsoft PowerPoint
4 18 (2.12%) Photoshop
5 13 (1.53%) Adobe Illustrator
6 10 (1.18%) Adobe After Effects
7 7 (0.82%) Adobe Premiere
8 6 (0.71%) Adobe Creative Suite
8 6 (0.71%) MS Visio
8 6 (0.71%) Spreadsheet
9 5 (0.59%) Chatbot
9 5 (0.59%) InDesign
9 5 (0.59%) Trello
10 3 (0.35%) Notion
11 2 (0.24%) Adobe Captivate
11 2 (0.24%) Final Cut Pro
11 2 (0.24%) Maya
11 2 (0.24%) Microsoft Project
12 1 (0.12%) Blender
12 1 (0.12%) CINEMA 4D
Business Applications
1 23 (2.71%) Dynamics CRM
2 11 (1.29%) Salesforce CRM
3 10 (1.18%) Shopify
4 4 (0.47%) Eloqua
4 4 (0.47%) SAP S/4HANA
5 3 (0.35%) Sprinklr
5 3 (0.35%) Workfront
6 2 (0.24%) SAP CX
6 2 (0.24%) SAP EWM
6 2 (0.24%) SAP GTS
6 2 (0.24%) SAP IBP
6 2 (0.24%) SAP MM
6 2 (0.24%) SAP PP
6 2 (0.24%) SAP SCM
6 2 (0.24%) SAP SRM
7 1 (0.12%) Endur
7 1 (0.12%) NetSuite
7 1 (0.12%) SAP Oil and Gas
7 1 (0.12%) SAP PLM
7 1 (0.12%) Teamcenter
Cloud Services
1 80 (9.41%) SaaS
2 77 (9.06%) Azure
3 62 (7.29%) Power Platform
4 42 (4.94%) Microsoft 365
5 38 (4.47%) AWS
5 38 (4.47%) Dynamics 365
6 30 (3.53%) Salesforce Sales Cloud
7 23 (2.71%) Salesforce Service Cloud
8 22 (2.59%) GCP
9 21 (2.47%) Figma
10 19 (2.24%) Google Analytics
11 18 (2.12%) Serverless
12 16 (1.88%) Azure Functions
12 16 (1.88%) Power Automate
13 15 (1.76%) PowerApps
14 12 (1.41%) Azure DevOps
14 12 (1.41%) Canva
14 12 (1.41%) Snowflake
15 11 (1.29%) WhatsApp
16 10 (1.18%) Adobe Creative Cloud
Communications & Networking
1 24 (2.82%) Wireless
2 22 (2.59%) SMS
3 8 (0.94%) Internet
4 6 (0.71%) VPN
5 5 (0.59%) HTTP
6 4 (0.47%) DNS
6 4 (0.47%) Intranet
6 4 (0.47%) Network Security
6 4 (0.47%) Unified Communications
7 3 (0.35%) BGP
7 3 (0.35%) DHCP
7 3 (0.35%) Firewall
7 3 (0.35%) Junos
7 3 (0.35%) LAN
7 3 (0.35%) OSPF
8 2 (0.24%) Cisco IPT
8 2 (0.24%) VLAN
8 2 (0.24%) WAN
8 2 (0.24%) Wi-Fi
9 1 (0.12%) NGN
Database & Business Intelligence
1 46 (5.41%) Power BI
2 22 (2.59%) Tableau
3 14 (1.65%) Data Warehouse
4 11 (1.29%) Looker
5 6 (0.71%) Data Lake
5 6 (0.71%) Metadata
5 6 (0.71%) MySQL
5 6 (0.71%) SQL Server Integration Services
6 5 (0.59%) BigQuery
7 4 (0.47%) Mixpanel
7 4 (0.47%) PostgreSQL
8 3 (0.35%) Electronic Patient Records
8 3 (0.35%) NoSQL
8 3 (0.35%) Relational Database
9 2 (0.24%) Data Mining
9 2 (0.24%) Hadoop
9 2 (0.24%) Oracle Reports
9 2 (0.24%) Parquet
9 2 (0.24%) Snowflake Schema
9 2 (0.24%) Star Schema
Development Applications
1 22 (2.59%) JIRA
2 6 (0.71%) Git
2 6 (0.71%) Jenkins
3 4 (0.47%) Postman
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Storybook
4 3 (0.35%) Visual Website Optimizer
5 2 (0.24%) Browser DevTools
5 2 (0.24%) JDeveloper
5 2 (0.24%) Selenium
6 1 (0.12%) Charles Proxy
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) Rational DOORS
6 1 (0.12%) Rational Rhapsody
6 1 (0.12%) TeamCity
6 1 (0.12%) Vite
6 1 (0.12%) webpack
General
1 303 (35.65%) Social Skills
2 291 (34.24%) Finance
3 176 (20.71%) Public Sector
4 172 (20.24%) Telecoms
5 163 (19.18%) Manufacturing
6 162 (19.06%) Electronics
7 135 (15.88%) Analytical Skills
8 55 (6.47%) Retail
9 50 (5.88%) Organisational Skills
10 39 (4.59%) Legal
11 33 (3.88%) Advertising
12 25 (2.94%) German Language
13 24 (2.82%) Banking
14 23 (2.71%) Documentation Skills
15 20 (2.35%) Inclusion and Diversity
15 20 (2.35%) Presentation Skills
16 17 (2.00%) Law
17 16 (1.88%) Publishing
18 15 (1.76%) Influencing Skills
18 15 (1.76%) Italian Language
Job Titles
1 90 (10.59%) Analyst
2 64 (7.53%) Architect
3 57 (6.71%) Consultant
3 57 (6.71%) Senior
4 56 (6.59%) Marketing Manager
5 48 (5.65%) Lead
6 38 (4.47%) Developer
7 35 (4.12%) Business Analyst
8 33 (3.88%) IT Support
9 32 (3.76%) Project Manager
10 29 (3.41%) Designer
11 26 (3.06%) Salesforce Architect
12 25 (2.94%) 2nd Line Desktop Support
12 25 (2.94%) 2nd Line Support
12 25 (2.94%) Coordinator
12 25 (2.94%) Desktop Support
12 25 (2.94%) SC Cleared Desktop Support
13 24 (2.82%) Data Scientist
14 23 (2.71%) Senior Manager
15 21 (2.47%) Product Manager
Libraries, Frameworks & Software Standards
1 45 (5.29%) HTML
2 34 (4.00%) REST
3 29 (3.41%) CSS
4 17 (2.00%) SOAP
5 13 (1.53%) .NET
6 11 (1.29%) JSON
6 11 (1.29%) Middleware
7 10 (1.18%) Lightning Web Components
7 10 (1.18%) React
8 9 (1.06%) RESTful
9 8 (0.94%) Kafka
9 8 (0.94%) Visualforce
10 7 (0.82%) Pandas
10 7 (0.82%) SailPoint
11 6 (0.71%) OAuth
11 6 (0.71%) OAuth2
12 5 (0.59%) HTML5 Canvas
12 5 (0.59%) PySpark
13 4 (0.47%) Ajax
13 4 (0.47%) OSGi
Miscellaneous
1 66 (7.76%) Social Media
2 50 (5.88%) Product Ownership
3 41 (4.82%) Onboarding
4 38 (4.47%) Marketing Technology
5 29 (3.41%) Data Centre
6 21 (2.47%) Analytical Mindset
7 20 (2.35%) Web Conferencing
8 19 (2.24%) Digital Media
9 17 (2.00%) Management Information System
10 15 (1.76%) NHS
11 14 (1.65%) e-Learning
11 14 (1.65%) Self-Motivation
12 12 (1.41%) Legacy Systems
13 11 (1.29%) Data Protection Act
14 10 (1.18%) Graphic Design
14 10 (1.18%) Learning Management System
14 10 (1.18%) Mobile App
15 9 (1.06%) AI Agents
15 9 (1.06%) Educational Technology
16 8 (0.94%) Greenfield Project
Operating Systems
1 24 (2.82%) Mac OS
2 23 (2.71%) Android
3 16 (1.88%) Windows
3 16 (1.88%) Windows 10
4 4 (0.47%) Windows Server
5 2 (0.24%) Linux
6 1 (0.12%) Apple iOS
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 247 (29.06%) Digital Marketing
2 210 (24.71%) Business Intelligence
3 169 (19.88%) Programme Management
4 164 (19.29%) Analytics
5 144 (16.94%) CRM
6 127 (14.94%) Stakeholder Management
7 124 (14.59%) Agile
8 91 (10.71%) Problem-Solving
9 81 (9.53%) AI
10 80 (9.41%) Roadmaps
11 77 (9.06%) Project Management
12 73 (8.59%) User Experience
13 72 (8.47%) Continuous Improvement
14 69 (8.12%) Migration
15 62 (7.29%) B2B
16 58 (6.82%) DevOps
17 57 (6.71%) Decision-Making
18 56 (6.59%) Customer Engagement
18 56 (6.59%) Workflow
19 55 (6.47%) Actionable Insight
Programming Languages
1 82 (9.65%) SQL
2 59 (6.94%) Python
3 38 (4.47%) JavaScript
4 20 (2.35%) C#
5 15 (1.76%) Java
6 14 (1.65%) R
7 13 (1.53%) TypeScript
8 10 (1.18%) Apex Code
9 9 (1.06%) PowerShell
10 3 (0.35%) C++
10 3 (0.35%) PHP
11 2 (0.24%) BeanShell
11 2 (0.24%) Data Analysis Expressions
11 2 (0.24%) Go
11 2 (0.24%) SystemVerilog
11 2 (0.24%) VBA
12 1 (0.12%) Google Apps Script
12 1 (0.12%) Korn
12 1 (0.12%) PL/SQL
12 1 (0.12%) Tcl
Qualifications
1 121 (14.24%) Security Cleared
2 112 (13.18%) SC Cleared
3 82 (9.65%) Degree
4 21 (2.47%) Computer Science Degree
5 15 (1.76%) Master's Degree
6 11 (1.29%) DV Cleared
7 10 (1.18%) PMI Certification
8 8 (0.94%) CISSP
9 7 (0.82%) Microsoft Certification
10 5 (0.59%) BPSS Clearance
10 5 (0.59%) CISM
10 5 (0.59%) PMP
11 4 (0.47%) Azure Certification
11 4 (0.47%) CEH
11 4 (0.47%) CISA
11 4 (0.47%) CSPO
11 4 (0.47%) PhD
12 3 (0.35%) JNCIA
12 3 (0.35%) JNCIP
12 3 (0.35%) JNCIS
Quality Assurance & Compliance
1 65 (7.65%) GDPR
2 46 (5.41%) Accessibility
3 33 (3.88%) QA
4 31 (3.65%) Data Quality
5 19 (2.24%) California Consumer Privacy Act
6 15 (1.76%) PMO
7 8 (0.94%) ISO/IEC 27001
7 8 (0.94%) PERC
7 8 (0.94%) SLA
8 7 (0.82%) NIST
9 5 (0.59%) Actionable Recommendations
9 5 (0.59%) JSP 440
9 5 (0.59%) PCI DSS
9 5 (0.59%) RMADS
10 4 (0.47%) WCAG
11 3 (0.35%) NCSC
11 3 (0.35%) Sarbanes-Oxley
12 2 (0.24%) DO-254
12 2 (0.24%) EU AI Act
12 2 (0.24%) GRC
System Software
1 12 (1.41%) Active Directory
2 7 (0.82%) Docker
3 2 (0.24%) Hyper-V
4 1 (0.12%) HDFS
4 1 (0.12%) Virtual Desktop
4 1 (0.12%) Virtual Machines
4 1 (0.12%) Virtual Servers
Systems Management
1 10 (1.18%) Terraform
2 5 (0.59%) Kubernetes
3 4 (0.47%) Systems Management Server (SMS)
4 3 (0.35%) SCCM
5 2 (0.24%) Microsoft Intune
5 2 (0.24%) vRealize
6 1 (0.12%) Cisco UCCE
6 1 (0.12%) Cisco UCCX
6 1 (0.12%) Failover Clustering
6 1 (0.12%) Single Sign-On
Vendors
1 179 (21.06%) SAP
2 138 (16.24%) Salesforce
3 95 (11.18%) Microsoft
4 74 (8.71%) Adobe
5 54 (6.35%) Google
6 37 (4.35%) Cisco
6 37 (4.35%) Salesforce Marketing Cloud
7 27 (3.18%) Apple
8 25 (2.94%) HP
9 24 (2.82%) Dell
10 19 (2.24%) HubSpot
11 13 (1.53%) Tealium
12 12 (1.41%) Databricks
13 11 (1.29%) OneTrust
13 11 (1.29%) Oracle
14 10 (1.18%) Marketo
14 10 (1.18%) mParticle
15 9 (1.06%) Facebook
15 9 (1.06%) ServiceNow
16 8 (0.94%) YouTube