Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 14 March 2026, comparing them to the same period in the previous two years.

6 months to
14 Mar 2026
Same period 2025 Same period 2024
Rank 112 70 68
Rank change year-on-year -42 -2 +27
Contract jobs citing Marketing 855 835 1,183
As % of all contract jobs in England 2.32% 3.38% 3.12%
As % of the General category 4.02% 5.35% 5.32%
Number of daily rates quoted 439 480 746
10th Percentile £204 £224 £206
25th Percentile £305 £313 £338
Median daily rate (50th Percentile) £447 £475 £475
Median % change year-on-year -5.89% - -9.52%
75th Percentile £565 £600 £613
90th Percentile £675 £700 £738
UK median daily rate £435 £475 £475
% change year-on-year -8.42% - -9.52%
Number of hourly rates quoted 88 27 67
10th Percentile £15.45 £22.73 £16.58
25th Percentile £20.50 £28.75 £22.50
Median hourly rate £23.91 £47.50 £34.00
Median % change year-on-year -49.66% +39.71% -10.53%
75th Percentile £35.75 £59.75 £43.13
90th Percentile £42.39 £80.75 £59.30
UK median hourly rate £23.83 £40.00 £30.50
% change year-on-year -40.44% +31.15% -19.74%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,278 15,619 22,243
As % of all contract IT jobs advertised in England 57.79% 63.21% 58.63%
Number of daily rates quoted 13,437 10,022 14,551
10th Percentile £300 £300 £266
25th Percentile £406 £413 £413
Median daily rate (50th Percentile) £500 £525 £533
Median % change year-on-year -4.76% -1.50% -3.09%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £758
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,333 564 1,662
10th Percentile £14.25 £15.02 £13.05
25th Percentile £17.69 £20.00 £15.38
Median hourly rate £25.00 £30.90 £26.00
Median % change year-on-year -19.10% +18.86% -22.39%
75th Percentile £58.65 £62.24 £50.00
90th Percentile £77.00 £76.25 £65.00
UK median hourly rate £24.19 £30.00 £26.00
% change year-on-year -19.37% +15.38% -21.21%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 14 March 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 14 March 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 14 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -24 522 £425 -5.56% 790
South East -52 112 £518 -8.00% 408
Midlands -8 70 £425 +40.50% 188
East of England 0 46 £525 +8.25% 92
North of England -94 46 £331 -32.74% 323
East Midlands +6 45 £413 +44.74% 82
South West -46 44 £525 -5.41% 118
North West -59 30 £413 -16.98% 190
West Midlands -51 25 £600 +43.28% 106
Yorkshire -53 10 £780 +41.82% 107
North East -16 9 £175 -51.72% 28
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 42 (4.91%) CMS
2 18 (2.11%) Adobe Experience Manager
3 16 (1.87%) Confluence
4 15 (1.75%) SharePoint
5 11 (1.29%) WordPress
6 7 (0.82%) Apache Spark
7 5 (0.58%) Drupal
8 4 (0.47%) Apache Airflow
9 3 (0.35%) Apache
9 3 (0.35%) SAS
10 2 (0.23%) Microsoft Exchange
11 1 (0.12%) Oracle Collaboration Suite
11 1 (0.12%) Sitecore CMS
11 1 (0.12%) Sitefinity
11 1 (0.12%) Umbraco
Applications
1 45 (5.26%) Microsoft Office
2 41 (4.80%) Microsoft Excel
3 27 (3.16%) Microsoft PowerPoint
4 18 (2.11%) Photoshop
5 10 (1.17%) Adobe Illustrator
6 7 (0.82%) Spreadsheet
7 6 (0.70%) Adobe After Effects
7 6 (0.70%) MS Visio
8 5 (0.58%) Adobe Creative Suite
9 4 (0.47%) Maya
10 3 (0.35%) Adobe Captivate
10 3 (0.35%) Adobe Premiere
10 3 (0.35%) Final Cut Pro
10 3 (0.35%) InDesign
10 3 (0.35%) Notion
11 2 (0.23%) Chatbot
12 1 (0.12%) Blender
12 1 (0.12%) CINEMA 4D
12 1 (0.12%) Siemens NX
12 1 (0.12%) Trello
Business Applications
1 18 (2.11%) Dynamics CRM
2 10 (1.17%) Salesforce CRM
3 7 (0.82%) Adobe Campaign
3 7 (0.82%) Eloqua
3 7 (0.82%) Shopify
3 7 (0.82%) Sprinklr
4 3 (0.35%) Workfront
5 1 (0.12%) Dynamics NAV
5 1 (0.12%) Oracle Procure-to-Pay
5 1 (0.12%) Raiser’s Edge
5 1 (0.12%) SAP EWM
5 1 (0.12%) SAP GTS
5 1 (0.12%) SAP Hybris
5 1 (0.12%) SAP MDG
5 1 (0.12%) SAP MM
5 1 (0.12%) SAP Oil and Gas
5 1 (0.12%) SAP PP
5 1 (0.12%) SAP S/4HANA
5 1 (0.12%) SAP SCM
5 1 (0.12%) SAP SRM
Cloud Services
1 86 (10.06%) SaaS
2 64 (7.49%) Azure
3 56 (6.55%) Power Platform
4 38 (4.44%) Dynamics 365
4 38 (4.44%) Microsoft 365
5 33 (3.86%) AWS
6 26 (3.04%) Salesforce Sales Cloud
7 23 (2.69%) GCP
8 20 (2.34%) Salesforce Service Cloud
9 19 (2.22%) Figma
10 16 (1.87%) Power Automate
11 14 (1.64%) Google Analytics
11 14 (1.64%) Serverless
12 13 (1.52%) Azure Functions
12 13 (1.52%) Snowflake
13 12 (1.40%) PowerApps
14 11 (1.29%) Canva
14 11 (1.29%) Salesforce Commerce Cloud
14 11 (1.29%) WhatsApp
15 10 (1.17%) Google Ads
Communications & Networking
1 24 (2.81%) Wireless
2 23 (2.69%) SMS
3 8 (0.94%) Internet
4 5 (0.58%) VPN
5 4 (0.47%) HTTP
5 4 (0.47%) Intranet
5 4 (0.47%) Unified Communications
6 3 (0.35%) BGP
6 3 (0.35%) Firewall
6 3 (0.35%) Junos
6 3 (0.35%) Network Security
6 3 (0.35%) OSPF
7 2 (0.23%) Cisco IPT
7 2 (0.23%) DHCP
7 2 (0.23%) DNS
7 2 (0.23%) LAN
7 2 (0.23%) Wi-Fi
8 1 (0.12%) Broadband
8 1 (0.12%) FTP
8 1 (0.12%) VoIP
Database & Business Intelligence
1 41 (4.80%) Power BI
2 17 (1.99%) Data Warehouse
3 16 (1.87%) Tableau
4 8 (0.94%) Looker
4 8 (0.94%) Metadata
5 6 (0.70%) Relational Database
6 5 (0.58%) BigQuery
6 5 (0.58%) Data Lake
7 4 (0.47%) Data Mining
7 4 (0.47%) MySQL
7 4 (0.47%) NoSQL
7 4 (0.47%) PostgreSQL
7 4 (0.47%) SQL Server Integration Services
8 2 (0.23%) Big Data
8 2 (0.23%) Hadoop
8 2 (0.23%) OLAP
8 2 (0.23%) Oracle OLAP
8 2 (0.23%) Oracle Reports
8 2 (0.23%) Snowflake Schema
8 2 (0.23%) Star Schema
Development Applications
1 18 (2.11%) JIRA
2 8 (0.94%) Postman
3 4 (0.47%) Jenkins
4 3 (0.35%) JUnit
4 3 (0.35%) Storybook
5 2 (0.23%) Git
5 2 (0.23%) JDeveloper
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Charles Proxy
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) GitLab
6 1 (0.12%) Selenium
General
1 282 (32.98%) Social Skills
2 261 (30.53%) Finance
3 151 (17.66%) Public Sector
4 144 (16.84%) Telecoms
5 138 (16.14%) Analytical Skills
6 136 (15.91%) Electronics
7 134 (15.67%) Manufacturing
8 60 (7.02%) Retail
9 54 (6.32%) Organisational Skills
10 39 (4.56%) Legal
11 37 (4.33%) Advertising
12 28 (3.27%) Banking
13 25 (2.92%) German Language
14 24 (2.81%) Presentation Skills
15 23 (2.69%) Documentation Skills
15 23 (2.69%) Publishing
16 17 (1.99%) Law
17 15 (1.75%) Influencing Skills
18 14 (1.64%) Italian Language
19 13 (1.52%) French Language
Job Titles
1 98 (11.46%) Analyst
2 63 (7.37%) Architect
3 61 (7.13%) Consultant
4 58 (6.78%) Marketing Manager
5 57 (6.67%) Senior
6 42 (4.91%) Lead
7 39 (4.56%) Business Analyst
8 32 (3.74%) Product Manager
8 32 (3.74%) Project Manager
9 30 (3.51%) IT Support
10 29 (3.39%) Developer
11 26 (3.04%) Designer
12 23 (2.69%) 2nd Line Desktop Support
12 23 (2.69%) 2nd Line Support
12 23 (2.69%) Data Scientist
12 23 (2.69%) Desktop Support
12 23 (2.69%) SC Cleared Desktop Support
12 23 (2.69%) Senior Manager
13 22 (2.57%) Data Analyst
13 22 (2.57%) Salesforce Architect
Libraries, Frameworks & Software Standards
1 39 (4.56%) HTML
2 28 (3.27%) REST
3 25 (2.92%) CSS
4 12 (1.40%) JSON
5 11 (1.29%) SOAP
6 10 (1.17%) Middleware
6 10 (1.17%) RESTful
7 9 (1.05%) Kafka
8 8 (0.94%) .NET
8 8 (0.94%) PySpark
9 7 (0.82%) Lightning Web Components
9 7 (0.82%) Pandas
9 7 (0.82%) React
10 6 (0.70%) HTML5 Canvas
10 6 (0.70%) OAuth
10 6 (0.70%) OAuth2
11 5 (0.58%) AngularJS
11 5 (0.58%) OSGi
11 5 (0.58%) Visualforce
11 5 (0.58%) VML
Miscellaneous
1 65 (7.60%) Marketing Technology
2 63 (7.37%) Social Media
3 60 (7.02%) Product Ownership
4 45 (5.26%) Onboarding
5 31 (3.63%) Data Centre
6 23 (2.69%) Analytical Mindset
7 20 (2.34%) Web Conferencing
8 19 (2.22%) Self-Motivation
9 16 (1.87%) Management Information System
10 14 (1.64%) e-Learning
11 13 (1.52%) Data Protection Act
11 13 (1.52%) Digital Media
11 13 (1.52%) NHS
12 11 (1.29%) AI Agents
12 11 (1.29%) Blog
12 11 (1.29%) FMCG
13 10 (1.17%) Educational Technology
13 10 (1.17%) Greenfield Project
13 10 (1.17%) Learning Management System
14 9 (1.05%) Mobile App
Operating Systems
1 24 (2.81%) Android
2 23 (2.69%) Mac OS
3 13 (1.52%) Windows 10
4 7 (0.82%) Windows
5 2 (0.23%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 221 (25.85%) Digital Marketing
2 183 (21.40%) Business Intelligence
3 162 (18.95%) Analytics
4 148 (17.31%) CRM
5 142 (16.61%) Programme Management
6 132 (15.44%) Stakeholder Management
7 125 (14.62%) Agile
8 88 (10.29%) Problem-Solving
9 86 (10.06%) AI
9 86 (10.06%) Project Management
10 83 (9.71%) Roadmaps
11 76 (8.89%) Migration
12 68 (7.95%) Continuous Improvement
13 65 (7.60%) B2B
14 60 (7.02%) User Experience
15 58 (6.78%) Decision-Making
16 57 (6.67%) Data Modelling
17 54 (6.32%) Marketing Strategy
17 54 (6.32%) Workflow
18 53 (6.20%) Actionable Insight
Programming Languages
1 81 (9.47%) SQL
2 61 (7.13%) Python
3 32 (3.74%) JavaScript
4 17 (1.99%) Java
5 16 (1.87%) C#
6 13 (1.52%) TypeScript
7 12 (1.40%) R
8 7 (0.82%) Apex Code
9 6 (0.70%) PowerShell
10 3 (0.35%) Data Analysis Expressions
11 2 (0.23%) BeanShell
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) SystemVerilog
11 2 (0.23%) VBA
12 1 (0.12%) Shell Script
Qualifications
1 109 (12.75%) Security Cleared
2 98 (11.46%) SC Cleared
3 80 (9.36%) Degree
4 23 (2.69%) Computer Science Degree
5 14 (1.64%) Master's Degree
6 11 (1.29%) DV Cleared
6 11 (1.29%) PMI Certification
7 8 (0.94%) CISSP
8 7 (0.82%) PMP
9 6 (0.70%) Microsoft Certification
10 5 (0.58%) BPSS Clearance
10 5 (0.58%) CISM
10 5 (0.58%) PhD
11 4 (0.47%) CEH
11 4 (0.47%) CISA
11 4 (0.47%) CSPO
11 4 (0.47%) RIBA
12 3 (0.35%) Azure Certification
12 3 (0.35%) JNCIA
12 3 (0.35%) JNCIS
Quality Assurance & Compliance
1 61 (7.13%) GDPR
2 41 (4.80%) Data Quality
3 32 (3.74%) Accessibility
4 29 (3.39%) QA
5 18 (2.11%) California Consumer Privacy Act
6 12 (1.40%) PMO
7 11 (1.29%) SLA
8 9 (1.05%) PERC
9 8 (0.94%) ISO/IEC 27001
10 7 (0.82%) Actionable Recommendations
10 7 (0.82%) NIST
11 5 (0.58%) GRC
11 5 (0.58%) JSP 440
11 5 (0.58%) PCI DSS
11 5 (0.58%) RMADS
12 3 (0.35%) NCSC
12 3 (0.35%) WCAG
13 2 (0.23%) EU AI Act
13 2 (0.23%) HIPAA
13 2 (0.23%) Sarbanes-Oxley
System Software
1 6 (0.70%) Active Directory
2 5 (0.58%) Docker
3 1 (0.12%) HDFS
3 1 (0.12%) Hyper-V
3 1 (0.12%) Virtual Desktop
3 1 (0.12%) Virtual Machines
Systems Management
1 4 (0.47%) Kubernetes
1 4 (0.47%) Terraform
2 2 (0.23%) Microsoft Intune
2 2 (0.23%) SCCM
2 2 (0.23%) Systems Management Server (SMS)
2 2 (0.23%) vRealize
3 1 (0.12%) Cisco UCCE
3 1 (0.12%) Cisco UCCX
3 1 (0.12%) Failover Clustering
3 1 (0.12%) Single Sign-On
Vendors
1 147 (17.19%) SAP
2 139 (16.26%) Salesforce
3 80 (9.36%) Microsoft
4 78 (9.12%) Adobe
5 54 (6.32%) Google
6 42 (4.91%) Salesforce Marketing Cloud
7 37 (4.33%) Cisco
8 28 (3.27%) Apple
9 25 (2.92%) HP
10 24 (2.81%) Dell
11 22 (2.57%) HubSpot
12 15 (1.75%) Oracle
13 14 (1.64%) Tealium
14 12 (1.40%) TikTok
15 10 (1.17%) Databricks
15 10 (1.17%) mParticle
15 10 (1.17%) OneTrust
15 10 (1.17%) YouTube
16 9 (1.05%) Marketo
17 8 (0.94%) ServiceNow