Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 7 August 2026, comparing them to the same period in the previous two years.

6 months to
7 Aug 2026
Same period 2025 Same period 2024
Rank 128 85 80
Rank change year-on-year -43 -5 +22
Contract jobs citing Marketing 975 798 899
As % of all contract jobs in England 2.14% 2.89% 2.69%
As % of the General category 3.86% 4.51% 4.68%
Number of daily rates quoted 543 444 533
10th Percentile £263 £213 £250
25th Percentile £350 £325 £350
Median daily rate (50th Percentile) £450 £471 £498
Median % change year-on-year -4.51% -5.28% -3.40%
75th Percentile £568 £600 £638
90th Percentile £675 £700 £750
UK median daily rate £450 £463 £488
% change year-on-year -2.70% -5.13% -6.25%
Number of hourly rates quoted 54 58 70
10th Percentile £14.96 £19.76 £12.98
25th Percentile £24.37 £26.40 £18.43
Median hourly rate £35.50 £34.83 £32.31
Median % change year-on-year +1.94% +7.78% -0.58%
75th Percentile £44.86 £49.50 £43.44
90th Percentile £50.00 £55.98 £58.88
UK median hourly rate £35.50 £35.50 £31.62
% change year-on-year - +12.27% -1.95%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 25,285 17,686 19,198
As % of all contract IT jobs advertised in England 55.41% 64.10% 57.50%
Number of daily rates quoted 15,101 11,292 12,347
10th Percentile £313 £280 £300
25th Percentile £419 £402 £418
Median daily rate (50th Percentile) £525 £513 £538
Median % change year-on-year +2.44% -4.65% -2.27%
75th Percentile £638 £638 £663
90th Percentile £750 £750 £775
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 1,968 943 1,249
10th Percentile £14.10 £13.25 £14.14
25th Percentile £18.00 £16.50 £18.00
Median hourly rate £32.50 £25.15 £38.12
Median % change year-on-year +29.22% -34.02% +36.24%
75th Percentile £63.75 £50.25 £60.00
90th Percentile £81.05 £74.75 £70.28
UK median hourly rate £32.00 £25.15 £38.12
% change year-on-year +27.24% -34.02% +27.07%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 7 August 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 7 August 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 7 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -14 657 £450 - 1,667
South East -57 99 £410 -21.90% 439
North of England -45 79 £484 -8.77% 334
Midlands -39 56 £625 +39.35% 177
West Midlands -35 47 £625 +36.99% 109
North West -26 42 £481 -9.25% 198
East of England 0 35 £400 +86.05% 88
South West -78 34 £325 -41.00% 126
Yorkshire -35 21 £488 -7.10% 99
North East -30 18 £750 +70.45% 39
East Midlands -23 9 £538 +20.25% 68
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 84 (8.62%) CMS
2 34 (3.49%) Adobe Experience Manager
3 16 (1.64%) SharePoint
4 10 (1.03%) Confluence
5 7 (0.72%) Apache Airflow
5 7 (0.72%) SAS
5 7 (0.72%) Sitecore CMS
5 7 (0.72%) WordPress
6 6 (0.62%) Drupal
7 4 (0.41%) Apache Spark
8 3 (0.31%) Apache
8 3 (0.31%) Headless CMS
8 3 (0.31%) Umbraco
9 2 (0.21%) Oracle Collaboration Suite
10 1 (0.10%) Jupyter
10 1 (0.10%) Kentico
10 1 (0.10%) nginx
10 1 (0.10%) Palantir Foundry
Applications
1 48 (4.92%) Microsoft Excel
2 35 (3.59%) Microsoft Office
3 31 (3.18%) Microsoft PowerPoint
4 28 (2.87%) Photoshop
5 13 (1.33%) Adobe Illustrator
6 8 (0.82%) Adobe Creative Suite
7 7 (0.72%) MS Visio
8 6 (0.62%) Trello
9 5 (0.51%) InDesign
9 5 (0.51%) SPSS
10 4 (0.41%) Acrobat
10 4 (0.41%) Chatbot
10 4 (0.41%) Maya
11 3 (0.31%) Adobe After Effects
12 2 (0.21%) Adobe Captivate
12 2 (0.21%) Final Cut Pro
12 2 (0.21%) Spreadsheet
13 1 (0.10%) Adobe Premiere
13 1 (0.10%) Notion
13 1 (0.10%) Siemens NX
Business Applications
1 33 (3.38%) Dynamics CRM
2 25 (2.56%) Adobe Campaign
3 20 (2.05%) Salesforce CRM
4 11 (1.13%) Magento
5 9 (0.92%) Shopify
6 8 (0.82%) Eloqua
7 7 (0.72%) Sprinklr
8 6 (0.62%) Raiser’s Edge
8 6 (0.62%) Workfront
9 3 (0.31%) SAP MDG
10 2 (0.21%) Payment Gateway
10 2 (0.21%) SAP CRM
10 2 (0.21%) SAP S/4HANA
11 1 (0.10%) Dynamics GP
11 1 (0.10%) Dynamics NAV
11 1 (0.10%) NetSuite
11 1 (0.10%) Oracle Procure-to-Pay
11 1 (0.10%) SAP CX
11 1 (0.10%) SAP MDG-S
11 1 (0.10%) Teamcenter
Cloud Services
1 90 (9.23%) SaaS
2 66 (6.77%) Azure
3 55 (5.64%) Power Platform
4 49 (5.03%) AWS
5 46 (4.72%) Salesforce Sales Cloud
6 39 (4.00%) Salesforce Service Cloud
7 35 (3.59%) GCP
8 31 (3.18%) Dynamics 365
9 27 (2.77%) Snowflake
10 21 (2.15%) Figma
11 19 (1.95%) Google Ads
11 19 (1.95%) Google Analytics
12 18 (1.85%) Adobe Analytics
13 17 (1.74%) Power Automate
14 15 (1.54%) Azure DevOps
15 12 (1.23%) PowerApps
16 11 (1.13%) Azure Data Factory
17 10 (1.03%) Microsoft 365
17 10 (1.03%) Salesforce Commerce Cloud
17 10 (1.03%) Serverless
Communications & Networking
1 14 (1.44%) Broadband
2 11 (1.13%) SMS
3 4 (0.41%) RSVP
4 2 (0.21%) 3G
4 2 (0.21%) 4G
4 2 (0.21%) 5G
4 2 (0.21%) CTI
4 2 (0.21%) Ethernet
4 2 (0.21%) WebEx
4 2 (0.21%) Wi-Fi
5 1 (0.10%) Firewall
5 1 (0.10%) Internet
5 1 (0.10%) NGN
5 1 (0.10%) SSL
5 1 (0.10%) VSAN
Database & Business Intelligence
1 45 (4.62%) Power BI
2 37 (3.79%) Tableau
3 22 (2.26%) BigQuery
4 21 (2.15%) Data Warehouse
5 18 (1.85%) Data Lake
6 15 (1.54%) Metadata
7 11 (1.13%) Looker
8 10 (1.03%) Relational Database
9 8 (0.82%) Qlik Sense
10 7 (0.72%) Big Data
10 7 (0.72%) NoSQL
11 6 (0.62%) MySQL
11 6 (0.62%) Semantic Layer
12 4 (0.41%) Data Mining
12 4 (0.41%) PostgreSQL
13 3 (0.31%) Enterprise Data Warehouse
13 3 (0.31%) MongoDB
13 3 (0.31%) Redis
13 3 (0.31%) SQLPlus
13 3 (0.31%) Star Schema
Development Applications
1 27 (2.77%) JIRA
2 24 (2.46%) Postman
3 18 (1.85%) Git
4 12 (1.23%) Jenkins
5 9 (0.92%) Subversion
6 4 (0.41%) GitLab
7 2 (0.21%) Charles Proxy
7 2 (0.21%) Robot Framework
7 2 (0.21%) Selenium
7 2 (0.21%) TeamCity
8 1 (0.10%) Ant
8 1 (0.10%) Atlassian Bamboo
8 1 (0.10%) Claude Code
8 1 (0.10%) Cypress.io
8 1 (0.10%) Maven
8 1 (0.10%) Octopus Deploy
8 1 (0.10%) PHPUnit
8 1 (0.10%) Team Foundation Server
8 1 (0.10%) Visual Studio
8 1 (0.10%) Vite
General
1 284 (29.13%) Social Skills
2 142 (14.56%) Finance
3 127 (13.03%) Analytical Skills
4 101 (10.36%) Retail
5 60 (6.15%) Organisational Skills
6 44 (4.51%) Public Sector
7 41 (4.21%) Advertising
8 34 (3.49%) Influencing Skills
9 31 (3.18%) Banking
9 31 (3.18%) Legal
10 29 (2.97%) Presentation Skills
11 21 (2.15%) Publishing
12 18 (1.85%) Telecoms
13 14 (1.44%) Pharmaceutical
14 13 (1.33%) Automotive
14 13 (1.33%) Inclusion and Diversity
15 12 (1.23%) Documentation Skills
16 10 (1.03%) Manufacturing
17 9 (0.92%) Games
18 8 (0.82%) Law
Job Titles
1 133 (13.64%) Analyst
2 91 (9.33%) Senior
3 60 (6.15%) Developer
4 58 (5.95%) Architect
4 58 (5.95%) Marketing Manager
5 56 (5.74%) Lead
6 51 (5.23%) Consultant
7 48 (4.92%) Data Analyst
7 48 (4.92%) Product Manager
8 47 (4.82%) Project Manager
9 46 (4.72%) Senior Manager
10 35 (3.59%) Designer
11 34 (3.49%) Salesforce Developer
12 31 (3.18%) Business Analyst
13 27 (2.77%) Marketing Specialist
14 25 (2.56%) Product Owner
15 22 (2.26%) Coordinator
15 22 (2.26%) Data Engineer
15 22 (2.26%) Programme Manager
16 21 (2.15%) Cloud Developer
Libraries, Frameworks & Software Standards
1 35 (3.59%) HTML
2 32 (3.28%) CSS
3 24 (2.46%) REST
4 14 (1.44%) Lightning Web Components
5 11 (1.13%) JSON
5 11 (1.13%) Middleware
6 10 (1.03%) AngularJS
7 9 (0.92%) React
7 9 (0.92%) RESTful
7 9 (0.92%) VML
8 7 (0.72%) .NET
8 7 (0.72%) Kafka
9 6 (0.62%) SOAP
10 5 (0.51%) Node.js
10 5 (0.51%) PySpark
11 4 (0.41%) HTML5
11 4 (0.41%) Pandas
11 4 (0.41%) React Native
11 4 (0.41%) scikit-learn
11 4 (0.41%) XML
Miscellaneous
1 106 (10.87%) Marketing Technology
2 85 (8.72%) Product Ownership
3 69 (7.08%) Social Media
4 53 (5.44%) Onboarding
5 23 (2.36%) Web Conferencing
6 22 (2.26%) Analytical Mindset
7 19 (1.95%) PMI
8 18 (1.85%) Self-Motivation
9 15 (1.54%) AI Agents
9 15 (1.54%) Data Protection Act
9 15 (1.54%) Data Structures
10 14 (1.44%) Management Information System
11 13 (1.33%) Cloud Native
11 13 (1.33%) FMCG
11 13 (1.33%) Mobile App
12 12 (1.23%) Digital Media
13 10 (1.03%) Blog
13 10 (1.03%) Greenfield Project
13 10 (1.03%) Legacy Systems
14 8 (0.82%) Graphic Design
Operating Systems
1 10 (1.03%) Windows
2 4 (0.41%) Windows 10
2 4 (0.41%) Windows Server
3 1 (0.10%) Android
3 1 (0.10%) Apple iOS
3 1 (0.10%) Linux
Processes & Methodologies
1 214 (21.95%) Analytics
2 210 (21.54%) CRM
3 207 (21.23%) Stakeholder Management
4 191 (19.59%) Agile
5 140 (14.36%) Roadmaps
6 138 (14.15%) Project Management
7 125 (12.82%) AI
8 116 (11.90%) Digital Marketing
9 111 (11.38%) Decision-Making
10 110 (11.28%) Problem-Solving
11 106 (10.87%) B2B
12 78 (8.00%) Stakeholder Engagement
13 77 (7.90%) Business Intelligence
14 75 (7.69%) Scrum
15 72 (7.38%) E-Commerce
16 71 (7.28%) Customer Experience
17 69 (7.08%) Actionable Insight
18 68 (6.97%) Personalization
19 67 (6.87%) Data Modelling
19 67 (6.87%) User Experience
Programming Languages
1 140 (14.36%) SQL
2 77 (7.90%) Python
3 31 (3.18%) JavaScript
4 14 (1.44%) Apex Code
5 12 (1.23%) TypeScript
6 11 (1.13%) R
7 10 (1.03%) Java
8 9 (0.92%) C#
9 6 (0.62%) PowerShell
10 5 (0.51%) SOQL
11 4 (0.41%) Korn
11 4 (0.41%) PHP
12 3 (0.31%) Data Analysis Expressions
12 3 (0.31%) LookML
13 2 (0.21%) Google Apps Script
13 2 (0.21%) PL/SQL
14 1 (0.10%) Bash
14 1 (0.10%) Shell Script
14 1 (0.10%) SOSL
14 1 (0.10%) SystemVerilog
Qualifications
1 91 (9.33%) Degree
2 43 (4.41%) Security Cleared
3 29 (2.97%) SC Cleared
4 25 (2.56%) PMP
5 24 (2.46%) PMI Certification
6 13 (1.33%) Computer Science Degree
7 10 (1.03%) Master's Degree
8 7 (0.72%) DV Cleared
9 6 (0.62%) MBA
10 4 (0.41%) RIBA
11 3 (0.31%) PhD
12 2 (0.21%) Azure Certification
12 2 (0.21%) BPSS Clearance
12 2 (0.21%) Microsoft Certification
13 1 (0.10%) Analytics IQ
13 1 (0.10%) AWS Certification
13 1 (0.10%) MOS
13 1 (0.10%) Numerate Degree
13 1 (0.10%) Postgraduate
13 1 (0.10%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 57 (5.85%) Data Quality
2 51 (5.23%) QA
3 41 (4.21%) GDPR
4 22 (2.26%) Accessibility
5 13 (1.33%) PMO
6 9 (0.92%) Actionable Recommendations
7 7 (0.72%) PERC
8 6 (0.62%) SLA
9 5 (0.51%) California Consumer Privacy Act
9 5 (0.51%) GRC
10 2 (0.21%) WCAG
11 1 (0.10%) DO-254
11 1 (0.10%) HIPAA
11 1 (0.10%) PCI DSS
11 1 (0.10%) UCITS
11 1 (0.10%) WAI
11 1 (0.10%) WAI-ARIA
System Software
1 11 (1.13%) Active Directory
2 5 (0.51%) Docker
3 4 (0.41%) Virtual Machines
4 1 (0.10%) Varnish
4 1 (0.10%) VMware Infrastructure
4 1 (0.10%) VMware NSX
4 1 (0.10%) vSphere
Systems Management
1 9 (0.92%) Systems Management Server (SMS)
2 6 (0.62%) Kubernetes
3 5 (0.51%) Terraform
4 2 (0.21%) Ansible
4 2 (0.21%) Single Sign-On
5 1 (0.10%) Grafana
5 1 (0.10%) vCenter Server
5 1 (0.10%) vMotion
Vendors
1 184 (18.87%) Salesforce
2 108 (11.08%) Adobe
3 99 (10.15%) Microsoft
4 75 (7.69%) Google
5 64 (6.56%) Salesforce Marketing Cloud
6 35 (3.59%) Databricks
7 27 (2.77%) Braze
8 26 (2.67%) Oracle
9 20 (2.05%) TikTok
10 17 (1.74%) HubSpot
10 17 (1.74%) SAP
11 12 (1.23%) MuleSoft
12 10 (1.03%) Tealium
13 9 (0.92%) Sitecore
13 9 (0.92%) YouTube
14 8 (0.82%) Marketo
14 8 (0.82%) Optimizely
15 6 (0.62%) Instagram
15 6 (0.62%) Pega
16 5 (0.51%) Cisco