Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 28 August 2026, comparing them to the same period in the previous two years.

6 months to
28 Aug 2026
Same period 2025 Same period 2024
Rank 125 85 76
Rank change year-on-year -40 -9 +19
Contract jobs citing Marketing 991 784 918
As % of all contract jobs in England 2.17% 2.85% 2.77%
As % of the General category 3.91% 4.42% 4.80%
Number of daily rates quoted 531 437 512
10th Percentile £263 £213 £250
25th Percentile £361 £325 £350
Median daily rate (50th Percentile) £475 £475 £500
Median % change year-on-year - -5.00% -2.91%
75th Percentile £588 £588 £638
90th Percentile £680 £700 £749
UK median daily rate £471 £464 £500
% change year-on-year +1.56% -7.25% -3.85%
Number of hourly rates quoted 53 58 67
10th Percentile £14.59 £16.74 £12.90
25th Percentile £19.00 £20.91 £16.96
Median hourly rate £35.50 £34.50 £31.62
Median % change year-on-year +2.90% +9.11% -1.19%
75th Percentile £43.69 £47.31 £41.63
90th Percentile £50.00 £55.98 £58.00
UK median hourly rate £35.50 £34.50 £31.31
% change year-on-year +2.90% +10.19% -1.39%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 25,315 17,741 19,107
As % of all contract IT jobs advertised in England 55.31% 64.40% 57.59%
Number of daily rates quoted 15,000 11,277 12,084
10th Percentile £313 £275 £300
25th Percentile £423 £400 £417
Median daily rate (50th Percentile) £525 £501 £538
Median % change year-on-year +4.90% -6.88% -2.27%
75th Percentile £638 £638 £651
90th Percentile £750 £750 £775
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 2,050 984 1,107
10th Percentile £14.00 £13.50 £14.06
25th Percentile £17.50 £16.32 £17.47
Median hourly rate £31.93 £25.15 £38.12
Median % change year-on-year +26.94% -34.02% +33.38%
75th Percentile £57.50 £50.00 £61.30
90th Percentile £80.00 £72.85 £71.25
UK median hourly rate £31.16 £25.15 £35.00
% change year-on-year +23.88% -28.14% +27.27%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 28 August 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 28 August 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 28 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -19 666 £475 +5.56% 1,969
South East -40 102 £407 -22.48% 468
North of England -36 85 £492 -7.17% 331
Midlands -28 61 £625 +38.89% 191
West Midlands -26 49 £625 +36.99% 118
North West -26 47 £481 -9.25% 191
East of England +1 35 £400 +86.05% 102
South West -73 32 £320 -41.82% 231
Yorkshire -44 21 £488 -0.96% 102
North East -26 19 £750 +70.45% 41
East Midlands -26 11 £609 +36.19% 73
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 85 (8.58%) CMS
2 40 (4.04%) Adobe Experience Manager
3 16 (1.61%) SharePoint
4 11 (1.11%) Sitecore CMS
5 9 (0.91%) Confluence
6 7 (0.71%) SAS
7 6 (0.61%) Apache Airflow
7 6 (0.61%) Drupal
7 6 (0.61%) Headless CMS
7 6 (0.61%) WordPress
8 4 (0.40%) Apache Spark
9 3 (0.30%) Umbraco
10 2 (0.20%) Apache
10 2 (0.20%) Oracle Collaboration Suite
11 1 (0.10%) Jupyter
11 1 (0.10%) Kentico
11 1 (0.10%) Mendix
11 1 (0.10%) nginx
11 1 (0.10%) Palantir Foundry
11 1 (0.10%) SharePoint Server
Applications
1 48 (4.84%) Microsoft Excel
2 32 (3.23%) Microsoft Office
3 31 (3.13%) Microsoft PowerPoint
4 29 (2.93%) Photoshop
5 13 (1.31%) Adobe Illustrator
6 8 (0.81%) Adobe Creative Suite
7 7 (0.71%) MS Visio
8 6 (0.61%) InDesign
8 6 (0.61%) Trello
9 5 (0.50%) SPSS
10 4 (0.40%) Acrobat
10 4 (0.40%) Chatbot
10 4 (0.40%) Maya
11 3 (0.30%) Adobe After Effects
12 1 (0.10%) Adobe Premiere
12 1 (0.10%) Notion
12 1 (0.10%) Siemens NX
12 1 (0.10%) Spreadsheet
Business Applications
1 36 (3.63%) Dynamics CRM
2 22 (2.22%) Adobe Campaign
3 20 (2.02%) Salesforce CRM
4 12 (1.21%) Magento
5 10 (1.01%) Shopify
6 7 (0.71%) Workfront
7 6 (0.61%) Raiser’s Edge
8 5 (0.50%) Sprinklr
9 4 (0.40%) Eloqua
10 3 (0.30%) SAP CRM
10 3 (0.30%) SAP MDG
11 2 (0.20%) Payment Gateway
11 2 (0.20%) SAP S/4HANA
12 1 (0.10%) Dynamics GP
12 1 (0.10%) NetSuite
12 1 (0.10%) SAP CX
12 1 (0.10%) SAP MDG-S
12 1 (0.10%) Teamcenter
12 1 (0.10%) Workday HCM
Cloud Services
1 85 (8.58%) SaaS
2 73 (7.37%) Azure
3 62 (6.26%) Power Platform
4 48 (4.84%) AWS
5 47 (4.74%) Salesforce Sales Cloud
6 41 (4.14%) Salesforce Service Cloud
7 34 (3.43%) Dynamics 365
7 34 (3.43%) GCP
8 26 (2.62%) Snowflake
9 23 (2.32%) Adobe Analytics
9 23 (2.32%) Google Analytics
10 21 (2.12%) Figma
10 21 (2.12%) Power Automate
11 18 (1.82%) Azure DevOps
11 18 (1.82%) Google Ads
12 14 (1.41%) Azure Data Factory
12 14 (1.41%) PowerApps
13 12 (1.21%) Serverless
14 11 (1.11%) Microsoft 365
15 10 (1.01%) GitHub
Communications & Networking
1 22 (2.22%) Broadband
2 14 (1.41%) SMS
3 4 (0.40%) RSVP
4 3 (0.30%) Ethernet
4 3 (0.30%) Wi-Fi
5 2 (0.20%) 3G
5 2 (0.20%) 4G
5 2 (0.20%) 5G
5 2 (0.20%) CTI
5 2 (0.20%) WebEx
6 1 (0.10%) Firewall
6 1 (0.10%) NGN
6 1 (0.10%) SSL
6 1 (0.10%) VSAN
Database & Business Intelligence
1 50 (5.05%) Power BI
2 38 (3.83%) Tableau
3 23 (2.32%) BigQuery
4 21 (2.12%) Data Warehouse
5 18 (1.82%) Metadata
6 17 (1.72%) Data Lake
7 13 (1.31%) Looker
8 8 (0.81%) NoSQL
8 8 (0.81%) Qlik Sense
9 7 (0.71%) MySQL
10 6 (0.61%) Big Data
10 6 (0.61%) Semantic Layer
11 5 (0.50%) PostgreSQL
11 5 (0.50%) Relational Database
12 4 (0.40%) MongoDB
12 4 (0.40%) SQL Server
13 3 (0.30%) Enterprise Data Warehouse
13 3 (0.30%) Redis
13 3 (0.30%) SQLPlus
13 3 (0.30%) Star Schema
Development Applications
1 31 (3.13%) JIRA
2 22 (2.22%) Postman
3 19 (1.92%) Git
4 13 (1.31%) Jenkins
5 9 (0.91%) Subversion
6 4 (0.40%) GitLab
7 2 (0.20%) Charles Proxy
7 2 (0.20%) Robot Framework
7 2 (0.20%) Selenium
7 2 (0.20%) TeamCity
7 2 (0.20%) Visual Studio
7 2 (0.20%) Visual Studio Code
8 1 (0.10%) Ant
8 1 (0.10%) Atlassian Bamboo
8 1 (0.10%) Claude Code
8 1 (0.10%) Cypress.io
8 1 (0.10%) JDeveloper
8 1 (0.10%) PHPUnit
8 1 (0.10%) Team Foundation Server
8 1 (0.10%) Vite
General
1 295 (29.77%) Social Skills
2 144 (14.53%) Finance
3 124 (12.51%) Analytical Skills
4 104 (10.49%) Retail
5 52 (5.25%) Organisational Skills
6 41 (4.14%) Influencing Skills
6 41 (4.14%) Public Sector
7 36 (3.63%) Advertising
8 31 (3.13%) Legal
9 30 (3.03%) Banking
10 24 (2.42%) Presentation Skills
11 19 (1.92%) Publishing
12 18 (1.82%) Telecoms
13 16 (1.61%) Documentation Skills
14 15 (1.51%) Pharmaceutical
15 14 (1.41%) Inclusion and Diversity
16 13 (1.31%) Automotive
17 11 (1.11%) Manufacturing
18 10 (1.01%) Law
19 8 (0.81%) Electronics
Job Titles
1 132 (13.32%) Analyst
2 89 (8.98%) Senior
3 66 (6.66%) Developer
4 64 (6.46%) Lead
5 62 (6.26%) Architect
6 53 (5.35%) Marketing Manager
7 50 (5.05%) Product Manager
8 48 (4.84%) Consultant
9 45 (4.54%) Project Manager
9 45 (4.54%) Senior Manager
10 44 (4.44%) Data Analyst
11 37 (3.73%) Designer
12 35 (3.53%) Salesforce Developer
13 26 (2.62%) Business Analyst
13 26 (2.62%) Marketing Specialist
14 25 (2.52%) Product Owner
15 24 (2.42%) Business Manager
15 24 (2.42%) Coordinator
16 22 (2.22%) Cloud Developer
16 22 (2.22%) Development Manager
Libraries, Frameworks & Software Standards
1 42 (4.24%) HTML
2 39 (3.94%) CSS
3 28 (2.83%) REST
4 15 (1.51%) Lightning Web Components
5 12 (1.21%) JSON
6 11 (1.11%) Middleware
7 10 (1.01%) .NET
8 9 (0.91%) React
8 9 (0.91%) VML
9 8 (0.81%) AngularJS
9 8 (0.81%) RESTful
9 8 (0.81%) SOAP
10 7 (0.71%) ATL
11 6 (0.61%) Kafka
11 6 (0.61%) Node.js
11 6 (0.61%) Terraform
12 5 (0.50%) Next.js
12 5 (0.50%) PySpark
12 5 (0.50%) XML
13 4 (0.40%) Flutter
Miscellaneous
1 108 (10.90%) Marketing Technology
2 80 (8.07%) Product Ownership
3 76 (7.67%) Social Media
4 52 (5.25%) Onboarding
5 19 (1.92%) Web Conferencing
6 18 (1.82%) PMI
7 17 (1.72%) Analytical Mindset
8 16 (1.61%) Cloud Native
9 15 (1.51%) Mobile App
9 15 (1.51%) Self-Motivation
10 13 (1.31%) AI Agents
10 13 (1.31%) Data Structures
10 13 (1.31%) Management Information System
11 12 (1.21%) Data Protection Act
11 12 (1.21%) FMCG
12 11 (1.11%) Blog
13 10 (1.01%) Animation
13 10 (1.01%) Digital Media
14 8 (0.81%) Greenfield Project
15 7 (0.71%) Taxonomies
Operating Systems
1 10 (1.01%) Windows
2 4 (0.40%) Windows 10
2 4 (0.40%) Windows Server
3 1 (0.10%) Linux
Processes & Methodologies
1 226 (22.81%) Analytics
2 221 (22.30%) Stakeholder Management
3 217 (21.90%) CRM
4 187 (18.87%) Agile
5 140 (14.13%) Roadmaps
6 134 (13.52%) Digital Marketing
7 132 (13.32%) Project Management
8 128 (12.92%) AI
9 114 (11.50%) Decision-Making
10 103 (10.39%) B2B
10 103 (10.39%) Problem-Solving
11 86 (8.68%) Customer Experience
12 78 (7.87%) Scrum
13 77 (7.77%) Stakeholder Engagement
14 76 (7.67%) Business Intelligence
14 76 (7.67%) Personalization
15 72 (7.27%) Actionable Insight
16 71 (7.16%) E-Commerce
17 65 (6.56%) Continuous Improvement
17 65 (6.56%) User Experience
Programming Languages
1 148 (14.93%) SQL
2 82 (8.27%) Python
3 38 (3.83%) JavaScript
4 15 (1.51%) Apex Code
5 13 (1.31%) R
5 13 (1.31%) TypeScript
6 10 (1.01%) C#
7 9 (0.91%) Java
8 6 (0.61%) PowerShell
9 5 (0.50%) SOQL
10 4 (0.40%) Korn
10 4 (0.40%) PHP
11 3 (0.30%) Data Analysis Expressions
11 3 (0.30%) LookML
12 2 (0.20%) Bash
12 2 (0.20%) PL/SQL
13 1 (0.10%) Google Apps Script
13 1 (0.10%) SOSL
13 1 (0.10%) VBA
Qualifications
1 95 (9.59%) Degree
2 44 (4.44%) Security Cleared
3 30 (3.03%) SC Cleared
4 24 (2.42%) PMP
5 23 (2.32%) PMI Certification
6 13 (1.31%) Computer Science Degree
7 12 (1.21%) Master's Degree
8 7 (0.71%) DV Cleared
8 7 (0.71%) MBA
9 4 (0.40%) Microsoft Certification
10 2 (0.20%) Azure Certification
10 2 (0.20%) BPSS Clearance
11 1 (0.10%) Analytics IQ
11 1 (0.10%) AWS Certification
11 1 (0.10%) MOS
11 1 (0.10%) Numerate Degree
11 1 (0.10%) PhD
11 1 (0.10%) Postgraduate
11 1 (0.10%) RIBA
11 1 (0.10%) TOGAF Certification
Quality Assurance & Compliance
1 57 (5.75%) QA
2 52 (5.25%) Data Quality
3 37 (3.73%) GDPR
4 23 (2.32%) Accessibility
5 14 (1.41%) PMO
6 11 (1.11%) Actionable Recommendations
7 7 (0.71%) PERC
8 3 (0.30%) California Consumer Privacy Act
9 2 (0.20%) GRC
9 2 (0.20%) SLA
9 2 (0.20%) WCAG
10 1 (0.10%) HIPAA
10 1 (0.10%) PCI DSS
10 1 (0.10%) Sarbanes-Oxley
10 1 (0.10%) UCITS
10 1 (0.10%) WAI
10 1 (0.10%) WAI-ARIA
System Software
1 11 (1.11%) Active Directory
2 6 (0.61%) Docker
3 4 (0.40%) Virtual Machines
4 1 (0.10%) Varnish
4 1 (0.10%) VMware Infrastructure
4 1 (0.10%) VMware NSX
4 1 (0.10%) vSphere
Systems Management
1 9 (0.91%) Systems Management Server (SMS)
2 7 (0.71%) Kubernetes
3 2 (0.20%) Ansible
3 2 (0.20%) Single Sign-On
4 1 (0.10%) Grafana
4 1 (0.10%) vCenter Server
4 1 (0.10%) vMotion
Vendors
1 180 (18.16%) Salesforce
2 107 (10.80%) Adobe
3 99 (9.99%) Microsoft
4 76 (7.67%) Google
5 62 (6.26%) Salesforce Marketing Cloud
6 42 (4.24%) Databricks
7 26 (2.62%) Braze
8 19 (1.92%) Oracle
9 18 (1.82%) HubSpot
10 17 (1.72%) SAP
11 16 (1.61%) TikTok
12 14 (1.41%) MuleSoft
12 14 (1.41%) Sitecore
13 10 (1.01%) Tealium
14 8 (0.81%) Facebook
14 8 (0.81%) Optimizely
15 7 (0.71%) Marketo
15 7 (0.71%) YouTube
16 6 (0.61%) Amplitude
16 6 (0.61%) Pega