Period
to 29 November 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 29 November 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
29 Nov 2020
Same period 2019 Same period 2018
Rank 69 86 96
Rank change year-on-year +17 +10 -24
Contract jobs citing Marketing 1,001 2,055 2,533
As % of all contract jobs advertised in England 3.27% 2.75% 2.67%
As % of the General category 7.86% 7.30% 6.73%
Number of daily rates quoted 682 1,506 1,778
Median daily rate £475 £450 £450
Median daily rate % change year-on-year +5.56% - +4.65%
10th Percentile £230 £225 £250
90th Percentile £638 £669 £625
UK median daily rate £473 £450 £450
% change year-on-year +5.00% - +5.88%
Number of hourly rates quoted 37 41 56
Median hourly rate £26.00 £29.00 £24.11
Median hourly rate % change year-on-year -10.34% +20.28% -14.14%
10th Percentile £17.84 £7.00 £12.07
90th Percentile £49.41 £53.75 £48.13
UK median hourly rate £31.00 £27.50 £24.11
% change year-on-year +12.73% +14.06% -12.04%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 12,742 28,140 37,661
As % of all contract IT jobs advertised in England 41.60% 37.72% 39.65%
Number of daily rates quoted 8,245 18,349 25,020
Median daily rate £500 £495 £485
Median daily rate % change year-on-year +1.01% +2.06% +2.11%
10th Percentile £300 £285 £300
90th Percentile £700 £688 £675
UK median daily rate £495 £480 £475
% change year-on-year +3.13% +1.05% +3.26%
Number of hourly rates quoted 515 891 1,017
Median hourly rate £30.00 £22.00 £21.50
Median hourly rate % change year-on-year +36.36% +2.33% -2.34%
10th Percentile £12.76 £12.44 £12.25
90th Percentile £53.75 £50.00 £48.75
Median hourly rate £28.93 £22.32 £21.00
% change year-on-year +29.62% +6.26% -4.11%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Marketing in England.

Daily rate trend for Marketing in England

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 29 November 2020.

Daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Marketing in England.

Hourly rate trend for Marketing in England

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 29 November 2020.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 29 November 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +4 579 £475 - 204
South East +39 131 £438 +9.38% 97
South West +13 106 £525 +12.30% 52
North of England +87 58 £448 +2.29% 119
Midlands +33 41 £420 -6.67% 76
North West +80 40 £498 +11.80% 73
West Midlands +22 26 £400 -8.57% 47
East of England +49 16 £409 -0.30% 39
Yorkshire +29 16 £413 -2.82% 28
East Midlands +35 14 £420 -6.67% 28
North East +38 2 - - 18
Marketing
UK

For the 6 months to 29 November 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 442 (44.16%) Finance
2 423 (42.26%) Digital Marketing
3 379 (37.86%) Business Intelligence
4 372 (37.16%) Public Sector
5 366 (36.56%) SAP
6 363 (36.26%) Telecoms
7 356 (35.56%) Manufacturing
8 355 (35.46%) Programme Management
9 352 (35.16%) Electronics
10 265 (26.47%) Agile Software Development
11 150 (14.99%) Analytics
12 128 (12.79%) Azure
13 114 (11.39%) Salesforce.com
14 111 (11.09%) Analytical Skills
15 110 (10.99%) CRM
16 108 (10.79%) HTML
16 108 (10.79%) Microsoft
17 107 (10.69%) SQL
18 95 (9.49%) Python
19 93 (9.29%) Stakeholder Management
20 92 (9.19%) Security Cleared
21 90 (8.99%) Project Management
22 85 (8.49%) Java
23 82 (8.19%) JavaScript
23 82 (8.19%) CSS
24 77 (7.69%) Degree
25 75 (7.49%) Git (software)
25 75 (7.49%) DevOps
26 72 (7.19%) AWS
27 71 (7.09%) Data Modelling

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (3.40%) CMS
2 25 (2.50%) Confluence
2 25 (2.50%) SharePoint
3 21 (2.10%) Mule
4 19 (1.90%) Oracle SOA Suite
4 19 (1.90%) Red Hat Fuse
5 18 (1.80%) Oracle Service Bus
6 16 (1.60%) Apache Spark
7 15 (1.50%) WordPress
8 13 (1.30%) Adobe Experience Manager
8 13 (1.30%) Apache
9 9 (0.90%) SAS
10 8 (0.80%) WebSphere
10 8 (0.80%) WebSphere Application Server
11 7 (0.70%) Elasticsearch
12 6 (0.60%) Sitecore CMS
13 5 (0.50%) EPiServer
13 5 (0.50%) MS Exchange
13 5 (0.50%) nginx
14 4 (0.40%) Umbraco
Applications
1 31 (3.10%) Microsoft Excel
2 20 (2.00%) Microsoft PowerPoint
3 19 (1.90%) Microsoft Office
4 16 (1.60%) MS Visio
5 9 (0.90%) Microsoft Project
5 9 (0.90%) Photoshop
6 7 (0.70%) Figma
6 7 (0.70%) InVision
7 6 (0.60%) Adobe Illustrator
8 5 (0.50%) Sketch
9 4 (0.40%) Adobe Creative Suite
9 4 (0.40%) UserZoom
10 3 (0.30%) Adobe After Effects
10 3 (0.30%) InDesign
10 3 (0.30%) Spreadsheet
11 2 (0.20%) Adobe XD
11 2 (0.20%) Chatbot
11 2 (0.20%) SPSS
11 2 (0.20%) Zeplin
12 1 (0.100%) ScreenFlow
Business Applications
1 19 (1.90%) Dynamics CRM
2 15 (1.50%) Sparx Enterprise Architect
3 8 (0.80%) Eloqua
4 7 (0.70%) Salesforce.com CRM
5 4 (0.40%) Remedy ITSM
5 4 (0.40%) Social Studio
6 3 (0.30%) Avolution ABACUS
6 3 (0.30%) SAP CO
6 3 (0.30%) SAP FI
6 3 (0.30%) SAP FI/CO
6 3 (0.30%) Shopify
7 2 (0.20%) Magento
7 2 (0.20%) Payment Gateway
7 2 (0.20%) SAP BRIM
7 2 (0.20%) SAP S/4HANA
7 2 (0.20%) Workfront
8 1 (0.100%) Adobe Campaign
8 1 (0.100%) SAP Business One
8 1 (0.100%) SAP MM
8 1 (0.100%) SAP PP
Cloud Services
1 128 (12.79%) Azure
2 72 (7.19%) AWS
3 40 (4.00%) Power Platform
4 29 (2.90%) GCP
5 26 (2.60%) Office 365
6 23 (2.30%) Google Analytics
7 21 (2.10%) Serverless
8 20 (2.00%) Dynamics 365
9 17 (1.70%) SaaS
10 16 (1.60%) Adobe Analytics
10 16 (1.60%) Salesforce Service Cloud
11 15 (1.50%) Salesforce Sales Cloud
12 13 (1.30%) Amazon EKS
12 13 (1.30%) Azure Data Factory
13 12 (1.20%) PowerApps
14 11 (1.10%) Azure Functions
15 9 (0.90%) AWS Lambda
15 9 (0.90%) Azure Active Directory
15 9 (0.90%) GitHub
16 7 (0.70%) PaaS
Communications & Networking
1 20 (2.00%) HTTP
2 11 (1.10%) Firewall
2 11 (1.10%) VoIP
3 10 (1.00%) Internet
3 10 (1.00%) SMS
4 6 (0.60%) DNS
4 6 (0.60%) TCP/IP
4 6 (0.60%) VSAN
4 6 (0.60%) Wireshark
5 5 (0.50%) RTCP
5 5 (0.50%) RTP
6 4 (0.40%) 5G
6 4 (0.40%) Broadband
6 4 (0.40%) DHCP
7 3 (0.30%) 4G
7 3 (0.30%) VPN
7 3 (0.30%) WAN
7 3 (0.30%) Wi-Fi
8 2 (0.20%) 2G
8 2 (0.20%) Network Security
Database & Business Intelligence
1 49 (4.90%) Big Data
2 32 (3.20%) Relational Database
3 31 (3.10%) Power BI
4 29 (2.90%) Data Warehouse
5 22 (2.20%) SQL Server
6 21 (2.10%) Tableau
7 20 (2.00%) Data Lake
8 18 (1.80%) Hadoop
9 16 (1.60%) SQL Server Integration Services
10 13 (1.30%) Data Mining
10 13 (1.30%) MySQL
11 12 (1.20%) RDBMS
12 11 (1.10%) NoSQL
12 11 (1.10%) PostgreSQL
13 10 (1.00%) Azure SQL Database
14 8 (0.80%) BigQuery
15 7 (0.70%) Amazon Redshift
15 7 (0.70%) MongoDB
15 7 (0.70%) SAP Data Services
16 6 (0.60%) QlikView
Development Applications
1 75 (7.49%) Git (software)
2 51 (5.09%) Jenkins
3 36 (3.60%) JIRA
4 15 (1.50%) Maven
4 15 (1.50%) Visual Studio Team System
5 14 (1.40%) GitLab
6 13 (1.30%) Artifactory
7 12 (1.20%) Subversion
8 8 (0.80%) Visual Studio
9 7 (0.70%) Axure RP
10 6 (0.60%) Gradle
10 6 (0.60%) gulp
10 6 (0.60%) Team Foundation Server
10 6 (0.60%) webpack
11 5 (0.50%) Atlassian Bamboo
11 5 (0.50%) Redmine
11 5 (0.50%) Visual Studio Code
12 4 (0.40%) Bitbucket
12 4 (0.40%) Cucumber
12 4 (0.40%) Grunt
General
1 442 (44.16%) Finance
2 372 (37.16%) Public Sector
3 363 (36.26%) Telecoms
4 356 (35.56%) Manufacturing
5 352 (35.16%) Electronics
6 42 (4.20%) Retail
7 29 (2.90%) Legal
8 27 (2.70%) Advertising
9 26 (2.60%) Pharmaceutical
10 25 (2.50%) Banking
11 16 (1.60%) Front Office
12 14 (1.40%) Billing
13 13 (1.30%) Back Office
13 13 (1.30%) Games
14 10 (1.00%) Automotive
14 10 (1.00%) German Language
14 10 (1.00%) Publishing
15 7 (0.70%) Law
16 6 (0.60%) French Language
17 4 (0.40%) Italian Language
Job Titles
1 185 (18.48%) Developer
2 118 (11.79%) Analyst
3 103 (10.29%) Architect
4 55 (5.49%) Consultant
5 54 (5.39%) Project Manager
6 48 (4.80%) Java Developer
7 43 (4.30%) Business Analyst
8 35 (3.50%) Designer
9 30 (3.00%) Data Architect
10 29 (2.90%) Integration Developer
11 27 (2.70%) Data Scientist
11 27 (2.70%) Marketing Manager
12 26 (2.60%) Senior Developer
13 25 (2.50%) Data Analyst
14 24 (2.40%) Solutions Architect
15 22 (2.20%) Data Engineer
15 22 (2.20%) Marketing Analyst
16 21 (2.10%) Salesforce Developer
17 20 (2.00%) Cloud Architect
17 20 (2.00%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 108 (10.79%) HTML
2 82 (8.19%) CSS
3 70 (6.99%) Web Services
4 45 (4.50%) RESTful
5 44 (4.40%) SOAP
6 42 (4.20%) JSON
7 38 (3.80%) Middleware
7 38 (3.80%) XML
8 37 (3.70%) .NET
8 37 (3.70%) jQuery
9 35 (3.50%) Node.js
10 32 (3.20%) Kafka
11 31 (3.10%) XSLT
12 27 (2.70%) REST
13 26 (2.60%) HTML5
14 20 (2.00%) Apache Camel
14 20 (2.00%) React
15 19 (1.90%) Spring
16 16 (1.60%) Elastic Stack
17 15 (1.50%) Visualforce
Miscellaneous
1 111 (11.09%) Analytical Skills
2 68 (6.79%) User Experience
3 65 (6.49%) Social Media
4 41 (4.10%) NHS
5 23 (2.30%) Marketing Technology
6 22 (2.20%) Management Information System
7 20 (2.00%) FMCG
8 19 (1.90%) Virtual Team
9 13 (1.30%) Algorithms
9 13 (1.30%) Data Centre
9 13 (1.30%) Mobile App
10 11 (1.10%) Blog
10 11 (1.10%) Life Science
11 10 (1.00%) Analytical Mindset
11 10 (1.00%) Smart City
12 9 (0.90%) Data Structures
12 9 (0.90%) Self-Motivation
13 7 (0.70%) Enterprise Software
13 7 (0.70%) EPoS
13 7 (0.70%) Greenfield Project
Operating Systems
1 45 (4.50%) Windows
2 43 (4.30%) Linux
3 19 (1.90%) Windows 10
4 12 (1.20%) Apple iOS
4 12 (1.20%) Windows Server
5 11 (1.10%) Android
6 6 (0.60%) Unix
7 3 (0.30%) Red Hat Enterprise Linux
8 2 (0.20%) CentOS
8 2 (0.20%) Mac OS X
8 2 (0.20%) Ubuntu
8 2 (0.20%) Windows 7
8 2 (0.20%) Windows Mobile
8 2 (0.20%) Windows Server 2016
8 2 (0.20%) Windows Server 2019
9 1 (0.100%) AIX
9 1 (0.100%) HPUX
9 1 (0.100%) Mac OS
9 1 (0.100%) Windows Server 2008
9 1 (0.100%) Windows Server 2012
Processes & Methodologies
1 423 (42.26%) Digital Marketing
2 379 (37.86%) Business Intelligence
3 355 (35.46%) Programme Management
4 265 (26.47%) Agile Software Development
5 150 (14.99%) Analytics
6 110 (10.99%) CRM
7 93 (9.29%) Stakeholder Management
8 90 (8.99%) Project Management
9 75 (7.49%) DevOps
10 71 (7.09%) Data Modelling
11 65 (6.49%) Data Science
11 65 (6.49%) E-Commerce
12 61 (6.09%) Problem-Solving
13 60 (5.99%) Project Delivery
14 59 (5.89%) Scrum
15 50 (5.00%) B2B
16 47 (4.70%) Visualisation
17 46 (4.60%) Decision-Making
18 44 (4.40%) TDD
19 40 (4.00%) SOA
Programming Languages
1 107 (10.69%) SQL
2 95 (9.49%) Python
3 85 (8.49%) Java
4 82 (8.19%) JavaScript
5 35 (3.50%) C#
6 31 (3.10%) XPath
7 22 (2.20%) Apex Code
8 20 (2.00%) PHP
9 17 (1.70%) C
10 16 (1.60%) Bash Shell
10 16 (1.60%) Perl
11 13 (1.30%) R
11 13 (1.30%) TypeScript
12 7 (0.70%) Ruby
12 7 (0.70%) T-SQL
13 6 (0.60%) Go
14 5 (0.50%) ES6
14 5 (0.50%) Scala
15 4 (0.40%) Java 8
15 4 (0.40%) PowerShell
Qualifications
1 92 (9.19%) Security Cleared
2 77 (7.69%) Degree
3 58 (5.79%) SC Cleared
4 36 (3.60%) DV Cleared
5 17 (1.70%) Master's Degree
6 10 (1.00%) PhD
7 8 (0.80%) MBA
8 7 (0.70%) Numerate Degree
9 5 (0.50%) CISSP
9 5 (0.50%) Computer Science Degree
10 4 (0.40%) APMP
10 4 (0.40%) CFA
10 4 (0.40%) CIMA
10 4 (0.40%) Microsoft Certification
11 3 (0.30%) Cisco Certification
11 3 (0.30%) ITIL Certification
11 3 (0.30%) MCSA
11 3 (0.30%) PRINCE2 Certification
11 3 (0.30%) VMware Certified Professional (VCP)
12 2 (0.20%) MCSE
Quality Assurance & Compliance
1 32 (3.20%) QA
2 19 (1.90%) Data Quality
3 13 (1.30%) GDPR
4 12 (1.20%) JSP 440
5 9 (0.90%) PMO
5 9 (0.90%) SLA
6 8 (0.80%) ISO/IEC 27001
7 6 (0.60%) NCSC
7 6 (0.60%) RMADS
8 5 (0.50%) GxP
9 4 (0.40%) HMG Security Policy Framework
9 4 (0.40%) ISO/IEC 20000
9 4 (0.40%) NIST
10 3 (0.30%) Dublin Core
11 2 (0.20%) PCI DSS
11 2 (0.20%) WCAG
12 1 (0.100%) Cyber Essentials
12 1 (0.100%) Def Stans
12 1 (0.100%) Sarbanes-Oxley
12 1 (0.100%) UCITS
System Software
1 51 (5.09%) Docker
2 15 (1.50%) Active Directory
3 13 (1.30%) VMware Infrastructure
4 6 (0.60%) VMware NSX
5 4 (0.40%) Terminal Server
6 3 (0.30%) VMware ESXi
6 3 (0.30%) vSphere
7 2 (0.20%) Hyper-V
Systems Management
1 45 (4.50%) Terraform
2 36 (3.60%) Ansible
3 34 (3.40%) Kubernetes
4 15 (1.50%) Consul
4 15 (1.50%) Kibana
4 15 (1.50%) logstash
4 15 (1.50%) Prometheus
5 13 (1.30%) Grafana
5 13 (1.30%) Istio
5 13 (1.30%) Rancher
6 11 (1.10%) Fluentd
7 7 (0.70%) Microsoft Intune
7 7 (0.70%) Opscode Chef
7 7 (0.70%) Puppet
7 7 (0.70%) SCCM
8 6 (0.60%) vCenter Server
9 5 (0.50%) AirWatch
10 4 (0.40%) Single Sign-On
11 3 (0.30%) Nagios
12 2 (0.20%) HAProxy
Vendors
1 366 (36.56%) SAP
2 114 (11.39%) Salesforce.com
3 108 (10.79%) Microsoft
4 51 (5.09%) Adobe
4 51 (5.09%) Google
5 49 (4.90%) Salesforce Marketing Cloud
6 39 (3.90%) Oracle
7 25 (2.50%) Databricks
8 18 (1.80%) WSO2
9 17 (1.70%) Pega
9 17 (1.70%) Sparx
10 16 (1.60%) Remedy
10 16 (1.60%) Splunk
11 15 (1.50%) VMware
12 14 (1.40%) Pardot
13 12 (1.20%) AppDynamics
13 12 (1.20%) StreamSets
13 12 (1.20%) Tealium
14 10 (1.00%) Informatica
14 10 (1.00%) Marketo