Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 21 April 2026, comparing them to the same period in the previous two years.

6 months to
21 Apr 2026
Same period 2025 Same period 2024
Rank 117 70 68
Rank change year-on-year -47 -2 +29
Contract jobs citing Marketing 858 818 1,127
As % of all contract jobs in England 2.17% 3.34% 3.04%
As % of the General category 3.90% 5.22% 5.21%
Number of daily rates quoted 439 466 700
10th Percentile £263 £213 £210
25th Percentile £319 £313 £333
Median daily rate (50th Percentile) £438 £490 £463
Median % change year-on-year -10.71% +5.95% -11.90%
75th Percentile £565 £600 £613
90th Percentile £682 £700 £750
UK median daily rate £435 £481 £468
% change year-on-year -9.61% +2.94% -10.95%
Number of hourly rates quoted 86 31 67
10th Percentile £14.92 £18.20 £13.42
25th Percentile £20.50 £27.75 £22.50
Median hourly rate £27.50 £40.00 £34.00
Median % change year-on-year -31.25% +17.65% -12.82%
75th Percentile £38.75 £50.84 £44.25
90th Percentile £50.00 £60.75 £66.45
UK median hourly rate £25.00 £34.65 £34.75
% change year-on-year -27.85% -0.29% -10.90%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,000 15,678 21,613
As % of all contract IT jobs advertised in England 55.61% 63.96% 58.38%
Number of daily rates quoted 13,781 10,206 13,962
10th Percentile £304 £300 £275
25th Percentile £408 £411 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,424 653 1,765
10th Percentile £14.25 £14.20 £13.00
25th Percentile £17.97 £17.61 £15.39
Median hourly rate £30.00 £28.75 £28.92
Median % change year-on-year +4.35% -0.59% -17.37%
75th Percentile £61.18 £58.75 £51.25
90th Percentile £80.00 £75.00 £65.00
UK median hourly rate £28.00 £28.60 £28.42
% change year-on-year -2.10% +0.63% -18.80%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 21 April 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 21 April 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 21 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -18 562 £430 -4.44% 876
South East -74 94 £513 -6.82% 438
Midlands -26 60 £447 +47.77% 180
North of England -93 47 £430 -18.10% 281
East of England -5 40 £500 -1.23% 150
South West -57 40 £363 -32.87% 99
East Midlands -4 38 £424 +35.82% 88
North West -71 32 £474 -10.66% 188
West Midlands -50 22 £625 +132.56% 92
Yorkshire -57 13 £780 +41.82% 73
North East -24 5 £263 -27.59% 20
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 50 (5.83%) CMS
2 17 (1.98%) Adobe Experience Manager
3 16 (1.86%) Confluence
4 15 (1.75%) SharePoint
5 6 (0.70%) WordPress
6 5 (0.58%) Apache Spark
7 4 (0.47%) Drupal
8 3 (0.35%) Apache Airflow
8 3 (0.35%) SAS
9 2 (0.23%) Apache
9 2 (0.23%) Microsoft Exchange
10 1 (0.12%) Headless CMS
10 1 (0.12%) nginx
10 1 (0.12%) Oracle Collaboration Suite
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 42 (4.90%) Microsoft Excel
2 34 (3.96%) Microsoft PowerPoint
3 29 (3.38%) Microsoft Office
4 26 (3.03%) Photoshop
5 13 (1.52%) Adobe Illustrator
6 10 (1.17%) MS Visio
7 7 (0.82%) Adobe Creative Suite
8 6 (0.70%) Maya
9 4 (0.47%) Adobe After Effects
9 4 (0.47%) Chatbot
9 4 (0.47%) Spreadsheet
10 3 (0.35%) Adobe Captivate
10 3 (0.35%) Final Cut Pro
10 3 (0.35%) InDesign
11 2 (0.23%) Adobe Premiere
11 2 (0.23%) Siemens NX
11 2 (0.23%) Trello
12 1 (0.12%) Adobe XD
12 1 (0.12%) Blender
12 1 (0.12%) CINEMA 4D
Business Applications
1 16 (1.86%) Dynamics CRM
2 12 (1.40%) Salesforce CRM
3 10 (1.17%) Sprinklr
4 7 (0.82%) Adobe Campaign
4 7 (0.82%) Shopify
5 6 (0.70%) Eloqua
6 2 (0.23%) Workfront
7 1 (0.12%) Dynamics NAV
7 1 (0.12%) Magento
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) Payment Gateway
7 1 (0.12%) Raiser’s Edge
7 1 (0.12%) SAP EWM
7 1 (0.12%) SAP GTS
7 1 (0.12%) SAP Hybris
7 1 (0.12%) SAP MDG
7 1 (0.12%) SAP MM
7 1 (0.12%) SAP S/4HANA
7 1 (0.12%) SAP SCM
7 1 (0.12%) SAP SRM
Cloud Services
1 94 (10.96%) SaaS
2 63 (7.34%) Azure
3 57 (6.64%) Power Platform
4 36 (4.20%) AWS
5 33 (3.85%) Dynamics 365
6 32 (3.73%) GCP
7 30 (3.50%) Salesforce Sales Cloud
8 27 (3.15%) Salesforce Service Cloud
9 19 (2.21%) Figma
10 17 (1.98%) Microsoft 365
11 16 (1.86%) Google Ads
11 16 (1.86%) Google Analytics
12 14 (1.63%) Power Automate
13 13 (1.52%) Snowflake
14 12 (1.40%) Serverless
14 12 (1.40%) Slack
15 11 (1.28%) Azure Functions
15 11 (1.28%) WhatsApp
16 10 (1.17%) PowerApps
16 10 (1.17%) Smartsheet
Communications & Networking
1 18 (2.10%) SMS
2 8 (0.93%) Internet
3 4 (0.47%) HTTP
3 4 (0.47%) Intranet
3 4 (0.47%) VPN
3 4 (0.47%) Wireless
4 3 (0.35%) Network Security
4 3 (0.35%) RSVP
5 2 (0.23%) BGP
5 2 (0.23%) Cisco IPT
5 2 (0.23%) DHCP
5 2 (0.23%) DNS
5 2 (0.23%) Firewall
5 2 (0.23%) Junos
5 2 (0.23%) OSPF
5 2 (0.23%) Unified Communications
5 2 (0.23%) Wi-Fi
6 1 (0.12%) 4G
6 1 (0.12%) 5G
6 1 (0.12%) WebEx
Database & Business Intelligence
1 43 (5.01%) Power BI
2 17 (1.98%) Tableau
3 15 (1.75%) Data Warehouse
4 11 (1.28%) Looker
4 11 (1.28%) Metadata
5 7 (0.82%) BigQuery
5 7 (0.82%) MySQL
6 6 (0.70%) Data Lake
6 6 (0.70%) Qlik Sense
6 6 (0.70%) Relational Database
7 5 (0.58%) Big Data
7 5 (0.58%) Star Schema
8 4 (0.47%) NoSQL
8 4 (0.47%) PostgreSQL
8 4 (0.47%) SQL Server Integration Services
9 3 (0.35%) Data Mining
9 3 (0.35%) Semantic Layer
10 2 (0.23%) OLAP
10 2 (0.23%) Oracle OLAP
10 2 (0.23%) Snowflake Schema
Development Applications
1 21 (2.45%) JIRA
2 14 (1.63%) Postman
3 5 (0.58%) Jenkins
4 3 (0.35%) Charles Proxy
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Selenium
4 3 (0.35%) Storybook
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) Git
6 1 (0.12%) PHPUnit
6 1 (0.12%) Vite
General
1 276 (32.17%) Social Skills
2 197 (22.96%) Finance
3 125 (14.57%) Analytical Skills
4 104 (12.12%) Public Sector
5 94 (10.96%) Telecoms
6 84 (9.79%) Electronics
7 83 (9.67%) Manufacturing
8 58 (6.76%) Retail
9 53 (6.18%) Organisational Skills
10 40 (4.66%) Legal
11 39 (4.55%) Advertising
12 30 (3.50%) Banking
13 23 (2.68%) Presentation Skills
14 21 (2.45%) Documentation Skills
14 21 (2.45%) German Language
15 19 (2.21%) Influencing Skills
15 19 (2.21%) Publishing
16 15 (1.75%) Law
17 11 (1.28%) Automotive
18 10 (1.17%) Pharmaceutical
Job Titles
1 110 (12.82%) Analyst
2 68 (7.93%) Senior
3 59 (6.88%) Architect
4 57 (6.64%) Consultant
5 53 (6.18%) Marketing Manager
6 38 (4.43%) Lead
7 37 (4.31%) Business Analyst
7 37 (4.31%) Product Manager
8 33 (3.85%) Project Manager
9 31 (3.61%) Designer
10 28 (3.26%) Developer
11 27 (3.15%) Data Analyst
11 27 (3.15%) Senior Manager
12 22 (2.56%) Data Scientist
13 19 (2.21%) Salesforce Architect
14 18 (2.10%) Programme Manager
15 17 (1.98%) Cloud Architect
15 17 (1.98%) Coordinator
15 17 (1.98%) Digital Marketing Manager
15 17 (1.98%) Product Owner
Libraries, Frameworks & Software Standards
1 40 (4.66%) HTML
2 27 (3.15%) CSS
3 25 (2.91%) REST
4 13 (1.52%) JSON
5 10 (1.17%) Kafka
6 8 (0.93%) Pandas
6 8 (0.93%) React
6 8 (0.93%) RESTful
7 6 (0.70%) .NET
7 6 (0.70%) Middleware
7 6 (0.70%) OAuth
7 6 (0.70%) OAuth2
7 6 (0.70%) SOAP
8 5 (0.58%) AngularJS
8 5 (0.58%) Lightning Web Components
8 5 (0.58%) OSGi
8 5 (0.58%) VML
9 4 (0.47%) CSS3
9 4 (0.47%) PySpark
9 4 (0.47%) V-Ray
Miscellaneous
1 74 (8.62%) Marketing Technology
2 70 (8.16%) Product Ownership
3 57 (6.64%) Social Media
4 46 (5.36%) Onboarding
5 23 (2.68%) Analytical Mindset
6 22 (2.56%) Web Conferencing
7 20 (2.33%) Self-Motivation
8 19 (2.21%) PMI
9 16 (1.86%) Data Protection Act
10 13 (1.52%) AI Agents
10 13 (1.52%) Digital Media
10 13 (1.52%) e-Learning
10 13 (1.52%) FMCG
11 12 (1.40%) Greenfield Project
11 12 (1.40%) Management Information System
12 11 (1.28%) Data Centre
12 11 (1.28%) NHS
13 10 (1.17%) Learning Management System
13 10 (1.17%) Legacy Systems
14 9 (1.05%) Mobile App
Operating Systems
1 13 (1.52%) Windows 10
2 5 (0.58%) Windows
3 4 (0.47%) Android
4 3 (0.35%) Mac OS
5 2 (0.23%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 171 (19.93%) Digital Marketing
2 170 (19.81%) Analytics
3 140 (16.32%) Business Intelligence
4 136 (15.85%) Agile
4 136 (15.85%) Stakeholder Management
5 134 (15.62%) CRM
6 105 (12.24%) Project Management
7 98 (11.42%) Programme Management
8 94 (10.96%) Roadmaps
9 93 (10.84%) AI
10 87 (10.14%) B2B
11 80 (9.32%) Problem-Solving
12 75 (8.74%) Migration
13 73 (8.51%) Continuous Improvement
13 73 (8.51%) Decision-Making
14 59 (6.88%) Marketing Strategy
15 58 (6.76%) Data Modelling
16 57 (6.64%) Actionable Insight
16 57 (6.64%) E-Commerce
17 55 (6.41%) Storytelling
Programming Languages
1 93 (10.84%) SQL
2 65 (7.58%) Python
3 33 (3.85%) JavaScript
4 15 (1.75%) Java
5 14 (1.63%) C#
6 12 (1.40%) TypeScript
7 11 (1.28%) R
8 5 (0.58%) Apex Code
9 4 (0.47%) Data Analysis Expressions
9 4 (0.47%) PowerShell
10 3 (0.35%) LookML
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) Korn
11 2 (0.23%) SystemVerilog
12 1 (0.12%) PHP
12 1 (0.12%) Shell Script
12 1 (0.12%) VBA
Qualifications
1 83 (9.67%) Degree
2 77 (8.97%) Security Cleared
3 65 (7.58%) SC Cleared
4 23 (2.68%) PMI Certification
5 21 (2.45%) Computer Science Degree
5 21 (2.45%) PMP
6 10 (1.17%) Master's Degree
7 8 (0.93%) DV Cleared
8 6 (0.70%) CISSP
8 6 (0.70%) PhD
9 5 (0.58%) BPSS Clearance
9 5 (0.58%) Microsoft Certification
10 4 (0.47%) CEH
10 4 (0.47%) CISA
10 4 (0.47%) CISM
10 4 (0.47%) CSPO
10 4 (0.47%) RIBA
11 3 (0.35%) Azure Certification
11 3 (0.35%) MBA
12 2 (0.23%) Microsoft Certified Professional
Quality Assurance & Compliance
1 57 (6.64%) GDPR
2 42 (4.90%) Data Quality
3 29 (3.38%) QA
4 19 (2.21%) Accessibility
5 14 (1.63%) California Consumer Privacy Act
6 11 (1.28%) PERC
7 9 (1.05%) PMO
8 8 (0.93%) Actionable Recommendations
9 6 (0.70%) ISO/IEC 27001
9 6 (0.70%) NIST
10 5 (0.58%) GRC
10 5 (0.58%) JSP 440
10 5 (0.58%) RMADS
10 5 (0.58%) SLA
11 4 (0.47%) PCI DSS
12 3 (0.35%) NCSC
12 3 (0.35%) WCAG
13 2 (0.23%) DO-254
13 2 (0.23%) EU AI Act
14 1 (0.12%) UCITS
System Software
1 5 (0.58%) Docker
2 4 (0.47%) Active Directory
3 2 (0.23%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 4 (0.47%) Terraform
2 3 (0.35%) Kubernetes
2 3 (0.35%) Systems Management Server (SMS)
3 2 (0.23%) Microsoft Intune
3 2 (0.23%) SCCM
3 2 (0.23%) vRealize
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Grafana
Vendors
1 154 (17.95%) Salesforce
2 93 (10.84%) SAP
3 86 (10.02%) Adobe
4 78 (9.09%) Microsoft
5 68 (7.93%) Google
6 49 (5.71%) Salesforce Marketing Cloud
7 16 (1.86%) HubSpot
7 16 (1.86%) TikTok
8 15 (1.75%) Cisco
8 15 (1.75%) Oracle
8 15 (1.75%) Tealium
9 13 (1.52%) Braze
10 10 (1.17%) Databricks
11 9 (1.05%) OneTrust
12 8 (0.93%) Apple
12 8 (0.93%) Marketo
13 7 (0.82%) Facebook
13 7 (0.82%) Instagram
13 7 (0.82%) mParticle
13 7 (0.82%) Pega