Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 23 March 2026, comparing them to the same period in the previous two years.

6 months to
23 Mar 2026
Same period 2025 Same period 2024
Rank 112 68 68
Rank change year-on-year -44 0 +28
Contract jobs citing Marketing 862 840 1,154
As % of all contract jobs in England 2.31% 3.40% 3.06%
As % of the General category 4.02% 5.36% 5.23%
Number of daily rates quoted 438 486 738
10th Percentile £204 £219 £213
25th Percentile £310 £313 £340
Median daily rate (50th Percentile) £445 £482 £475
Median % change year-on-year -7.65% +1.47% -9.52%
75th Percentile £565 £600 £613
90th Percentile £688 £700 £738
UK median daily rate £436 £479 £475
% change year-on-year -8.92% +0.84% -9.52%
Number of hourly rates quoted 89 31 63
10th Percentile £15.47 £25.75 £15.55
25th Percentile £20.50 £30.46 £26.25
Median hourly rate £24.00 £43.08 £35.50
Median % change year-on-year -44.28% +21.34% -4.05%
75th Percentile £35.75 £57.25 £44.00
90th Percentile £42.12 £80.75 £63.60
UK median hourly rate £23.91 £40.00 £34.75
% change year-on-year -40.22% +15.11% -6.08%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,442 15,674 22,070
As % of all contract IT jobs advertised in England 57.36% 63.48% 58.51%
Number of daily rates quoted 13,553 10,141 14,380
10th Percentile £300 £300 £270
25th Percentile £406 £410 £413
Median daily rate (50th Percentile) £500 £525 £533
Median % change year-on-year -4.76% -1.50% -3.09%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £763
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,347 594 1,674
10th Percentile £14.38 £14.93 £13.00
25th Percentile £17.69 £19.25 £15.17
Median hourly rate £25.15 £30.90 £26.00
Median % change year-on-year -18.61% +18.86% -25.71%
75th Percentile £60.00 £60.00 £50.00
90th Percentile £77.50 £75.95 £65.00
UK median hourly rate £25.00 £30.00 £25.90
% change year-on-year -16.67% +15.85% -26.01%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 23 March 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 23 March 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 23 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -25 524 £425 -5.56% 784
South East -64 110 £505 -12.17% 399
Midlands -11 71 £425 +36.22% 189
North of England -86 51 £350 -29.29% 318
East of England +1 48 £500 +3.09% 91
East Midlands +3 47 £413 +32.21% 80
South West -44 43 £525 -3.67% 97
North West -46 33 £413 -16.98% 182
West Midlands -43 24 £600 +122.22% 109
Yorkshire -57 11 £780 +41.82% 105
North East -17 10 £175 -51.72% 32
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 44 (5.10%) CMS
2 17 (1.97%) Adobe Experience Manager
3 16 (1.86%) Confluence
4 15 (1.74%) SharePoint
5 11 (1.28%) WordPress
6 6 (0.70%) Apache Spark
7 5 (0.58%) Drupal
8 4 (0.46%) Apache Airflow
9 3 (0.35%) Apache
9 3 (0.35%) SAS
10 2 (0.23%) Microsoft Exchange
11 1 (0.12%) Oracle Collaboration Suite
11 1 (0.12%) Sitecore CMS
11 1 (0.12%) Sitefinity
11 1 (0.12%) Umbraco
Applications
1 45 (5.22%) Microsoft Office
2 40 (4.64%) Microsoft Excel
3 28 (3.25%) Microsoft PowerPoint
4 18 (2.09%) Photoshop
5 10 (1.16%) Adobe Illustrator
6 7 (0.81%) MS Visio
6 7 (0.81%) Spreadsheet
7 6 (0.70%) Adobe Creative Suite
8 5 (0.58%) Adobe After Effects
9 4 (0.46%) Maya
10 3 (0.35%) Adobe Captivate
10 3 (0.35%) Final Cut Pro
10 3 (0.35%) InDesign
10 3 (0.35%) Notion
11 2 (0.23%) Adobe Premiere
11 2 (0.23%) Chatbot
11 2 (0.23%) Trello
12 1 (0.12%) Blender
12 1 (0.12%) CINEMA 4D
12 1 (0.12%) Siemens NX
Business Applications
1 18 (2.09%) Dynamics CRM
2 10 (1.16%) Salesforce CRM
3 9 (1.04%) Sprinklr
4 7 (0.81%) Adobe Campaign
4 7 (0.81%) Eloqua
4 7 (0.81%) Shopify
5 1 (0.12%) Dynamics NAV
5 1 (0.12%) Oracle Procure-to-Pay
5 1 (0.12%) Raiser’s Edge
5 1 (0.12%) SAP EWM
5 1 (0.12%) SAP GTS
5 1 (0.12%) SAP Hybris
5 1 (0.12%) SAP MDG
5 1 (0.12%) SAP MM
5 1 (0.12%) SAP Oil and Gas
5 1 (0.12%) SAP PP
5 1 (0.12%) SAP S/4HANA
5 1 (0.12%) SAP SCM
5 1 (0.12%) SAP SRM
5 1 (0.12%) Workfront
Cloud Services
1 86 (9.98%) SaaS
2 65 (7.54%) Azure
3 57 (6.61%) Power Platform
4 38 (4.41%) Dynamics 365
4 38 (4.41%) Microsoft 365
5 33 (3.83%) AWS
6 25 (2.90%) Salesforce Sales Cloud
7 23 (2.67%) GCP
8 20 (2.32%) Salesforce Service Cloud
9 18 (2.09%) Figma
10 17 (1.97%) Power Automate
11 16 (1.86%) Google Analytics
12 14 (1.62%) Serverless
13 13 (1.51%) Azure Functions
13 13 (1.51%) Google Ads
14 12 (1.39%) Canva
14 12 (1.39%) PowerApps
14 12 (1.39%) Snowflake
15 11 (1.28%) Salesforce Commerce Cloud
15 11 (1.28%) WhatsApp
Communications & Networking
1 24 (2.78%) Wireless
2 22 (2.55%) SMS
3 8 (0.93%) Internet
4 5 (0.58%) VPN
5 4 (0.46%) HTTP
5 4 (0.46%) Intranet
5 4 (0.46%) Unified Communications
6 3 (0.35%) BGP
6 3 (0.35%) Firewall
6 3 (0.35%) Junos
6 3 (0.35%) Network Security
6 3 (0.35%) OSPF
7 2 (0.23%) Cisco IPT
7 2 (0.23%) DHCP
7 2 (0.23%) DNS
7 2 (0.23%) LAN
7 2 (0.23%) Wi-Fi
8 1 (0.12%) Broadband
8 1 (0.12%) FTP
8 1 (0.12%) VoIP
Database & Business Intelligence
1 42 (4.87%) Power BI
2 16 (1.86%) Data Warehouse
3 15 (1.74%) Tableau
4 9 (1.04%) Metadata
5 8 (0.93%) Looker
6 6 (0.70%) Data Lake
6 6 (0.70%) Relational Database
7 5 (0.58%) MySQL
8 4 (0.46%) BigQuery
8 4 (0.46%) Data Mining
8 4 (0.46%) NoSQL
8 4 (0.46%) PostgreSQL
8 4 (0.46%) SQL Server Integration Services
9 2 (0.23%) Electronic Patient Records
9 2 (0.23%) OLAP
9 2 (0.23%) Oracle OLAP
9 2 (0.23%) Oracle Reports
9 2 (0.23%) Parquet
9 2 (0.23%) Snowflake Schema
9 2 (0.23%) Star Schema
Development Applications
1 20 (2.32%) JIRA
2 9 (1.04%) Postman
3 4 (0.46%) Jenkins
4 3 (0.35%) JUnit
4 3 (0.35%) Storybook
5 2 (0.23%) Git
5 2 (0.23%) JDeveloper
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Charles Proxy
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) GitLab
6 1 (0.12%) Selenium
6 1 (0.12%) Vite
General
1 281 (32.60%) Social Skills
2 255 (29.58%) Finance
3 148 (17.17%) Public Sector
4 138 (16.01%) Telecoms
5 133 (15.43%) Electronics
6 132 (15.31%) Analytical Skills
7 131 (15.20%) Manufacturing
8 57 (6.61%) Retail
9 52 (6.03%) Organisational Skills
10 41 (4.76%) Advertising
10 41 (4.76%) Legal
11 29 (3.36%) Banking
12 25 (2.90%) German Language
13 24 (2.78%) Presentation Skills
13 24 (2.78%) Publishing
14 22 (2.55%) Documentation Skills
15 18 (2.09%) Law
16 14 (1.62%) Italian Language
17 13 (1.51%) French Language
17 13 (1.51%) Influencing Skills
Job Titles
1 95 (11.02%) Analyst
2 62 (7.19%) Architect
3 61 (7.08%) Consultant
3 61 (7.08%) Senior
4 56 (6.50%) Marketing Manager
5 38 (4.41%) Business Analyst
6 36 (4.18%) Lead
7 35 (4.06%) Product Manager
7 35 (4.06%) Project Manager
8 31 (3.60%) Developer
9 30 (3.48%) IT Support
10 26 (3.02%) Designer
11 25 (2.90%) Senior Manager
12 23 (2.67%) 2nd Line Desktop Support
12 23 (2.67%) 2nd Line Support
12 23 (2.67%) Data Scientist
12 23 (2.67%) Desktop Support
12 23 (2.67%) SC Cleared Desktop Support
13 22 (2.55%) Data Analyst
13 22 (2.55%) Salesforce Architect
Libraries, Frameworks & Software Standards
1 38 (4.41%) HTML
2 28 (3.25%) REST
3 25 (2.90%) CSS
4 11 (1.28%) JSON
5 10 (1.16%) Middleware
6 9 (1.04%) Kafka
6 9 (1.04%) SOAP
7 8 (0.93%) .NET
7 8 (0.93%) React
7 8 (0.93%) RESTful
8 7 (0.81%) Lightning Web Components
8 7 (0.81%) Pandas
8 7 (0.81%) PySpark
9 6 (0.70%) OAuth
9 6 (0.70%) OAuth2
10 5 (0.58%) AngularJS
10 5 (0.58%) OSGi
10 5 (0.58%) Visualforce
10 5 (0.58%) VML
11 4 (0.46%) CSS3
Miscellaneous
1 70 (8.12%) Marketing Technology
2 65 (7.54%) Social Media
3 59 (6.84%) Product Ownership
4 42 (4.87%) Onboarding
5 30 (3.48%) Data Centre
6 22 (2.55%) Analytical Mindset
7 20 (2.32%) Web Conferencing
8 19 (2.20%) Self-Motivation
9 17 (1.97%) Management Information System
10 14 (1.62%) Data Protection Act
10 14 (1.62%) e-Learning
11 13 (1.51%) Digital Media
11 13 (1.51%) NHS
12 11 (1.28%) AI Agents
12 11 (1.28%) FMCG
13 10 (1.16%) Blog
13 10 (1.16%) Greenfield Project
13 10 (1.16%) Learning Management System
13 10 (1.16%) Mobile App
14 9 (1.04%) PMI
Operating Systems
1 24 (2.78%) Android
2 23 (2.67%) Mac OS
3 13 (1.51%) Windows 10
4 7 (0.81%) Windows
5 2 (0.23%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 224 (25.99%) Digital Marketing
2 181 (21.00%) Business Intelligence
3 167 (19.37%) Analytics
4 148 (17.17%) CRM
5 141 (16.36%) Programme Management
6 126 (14.62%) Stakeholder Management
7 120 (13.92%) Agile
8 90 (10.44%) Project Management
9 86 (9.98%) AI
9 86 (9.98%) Problem-Solving
9 86 (9.98%) Roadmaps
10 80 (9.28%) Migration
11 69 (8.00%) Continuous Improvement
12 65 (7.54%) B2B
13 61 (7.08%) Decision-Making
14 58 (6.73%) User Experience
15 57 (6.61%) Actionable Insight
16 56 (6.50%) Marketing Strategy
17 54 (6.26%) Data Modelling
17 54 (6.26%) Workflow
Programming Languages
1 83 (9.63%) SQL
2 57 (6.61%) Python
3 34 (3.94%) JavaScript
4 17 (1.97%) Java
5 16 (1.86%) C#
6 13 (1.51%) TypeScript
7 11 (1.28%) R
8 7 (0.81%) Apex Code
9 6 (0.70%) PowerShell
10 4 (0.46%) Data Analysis Expressions
11 2 (0.23%) BeanShell
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) SystemVerilog
11 2 (0.23%) VBA
12 1 (0.12%) Shell Script
Qualifications
1 110 (12.76%) Security Cleared
2 100 (11.60%) SC Cleared
3 81 (9.40%) Degree
4 23 (2.67%) Computer Science Degree
5 15 (1.74%) Master's Degree
6 13 (1.51%) PMI Certification
7 11 (1.28%) DV Cleared
8 9 (1.04%) PMP
9 8 (0.93%) CISSP
10 6 (0.70%) Microsoft Certification
11 5 (0.58%) BPSS Clearance
11 5 (0.58%) CISM
11 5 (0.58%) PhD
12 4 (0.46%) CEH
12 4 (0.46%) CISA
12 4 (0.46%) CSPO
12 4 (0.46%) MBA
12 4 (0.46%) RIBA
13 3 (0.35%) Azure Certification
13 3 (0.35%) JNCIA
Quality Assurance & Compliance
1 61 (7.08%) GDPR
2 43 (4.99%) Data Quality
3 28 (3.25%) Accessibility
4 26 (3.02%) QA
5 16 (1.86%) California Consumer Privacy Act
6 11 (1.28%) PERC
6 11 (1.28%) PMO
6 11 (1.28%) SLA
7 8 (0.93%) ISO/IEC 27001
8 7 (0.81%) Actionable Recommendations
8 7 (0.81%) NIST
9 5 (0.58%) GRC
9 5 (0.58%) JSP 440
9 5 (0.58%) PCI DSS
9 5 (0.58%) RMADS
10 3 (0.35%) NCSC
10 3 (0.35%) WCAG
11 2 (0.23%) EU AI Act
11 2 (0.23%) HIPAA
11 2 (0.23%) Sarbanes-Oxley
System Software
1 6 (0.70%) Active Directory
2 5 (0.58%) Docker
3 1 (0.12%) Hyper-V
3 1 (0.12%) Virtual Desktop
3 1 (0.12%) Virtual Machines
Systems Management
1 4 (0.46%) Kubernetes
2 3 (0.35%) Terraform
3 2 (0.23%) Microsoft Intune
3 2 (0.23%) SCCM
3 2 (0.23%) Systems Management Server (SMS)
3 2 (0.23%) vRealize
4 1 (0.12%) Cisco UCCE
4 1 (0.12%) Cisco UCCX
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Grafana
4 1 (0.12%) Single Sign-On
Vendors
1 144 (16.71%) SAP
2 143 (16.59%) Salesforce
3 81 (9.40%) Microsoft
4 78 (9.05%) Adobe
5 61 (7.08%) Google
6 43 (4.99%) Salesforce Marketing Cloud
7 36 (4.18%) Cisco
8 28 (3.25%) Apple
9 25 (2.90%) HP
10 24 (2.78%) Dell
11 23 (2.67%) HubSpot
12 16 (1.86%) Oracle
13 15 (1.74%) TikTok
14 14 (1.62%) Tealium
15 10 (1.16%) Databricks
16 9 (1.04%) Instagram
16 9 (1.04%) Marketo
16 9 (1.04%) OneTrust
16 9 (1.04%) YouTube
17 8 (0.93%) mParticle