Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 13 April 2026, comparing them to the same period in the previous two years.

6 months to
13 Apr 2026
Same period 2025 Same period 2024
Rank 115 72 67
Rank change year-on-year -43 -5 +31
Contract jobs citing Marketing 871 822 1,148
As % of all contract jobs in England 2.22% 3.37% 3.07%
As % of the General category 3.96% 5.29% 5.27%
Number of daily rates quoted 443 473 730
10th Percentile £263 £215 £210
25th Percentile £325 £318 £333
Median daily rate (50th Percentile) £450 £500 £469
Median % change year-on-year -10.00% +6.67% -10.71%
75th Percentile £565 £600 £613
90th Percentile £688 £700 £750
UK median daily rate £443 £490 £474
% change year-on-year -9.53% +3.43% -9.76%
Number of hourly rates quoted 85 31 67
10th Percentile £14.84 £18.20 £14.48
25th Percentile £20.50 £29.00 £22.50
Median hourly rate £24.00 £42.50 £34.00
Median % change year-on-year -43.53% +25.00% -6.85%
75th Percentile £35.91 £53.09 £44.25
90th Percentile £44.29 £63.75 £66.45
UK median hourly rate £24.00 £40.00 £34.75
% change year-on-year -40.00% +15.11% -4.79%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,003 15,553 21,800
As % of all contract IT jobs advertised in England 56.03% 63.80% 58.37%
Number of daily rates quoted 13,831 10,126 14,108
10th Percentile £304 £300 £275
25th Percentile £408 £413 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,400 642 1,750
10th Percentile £14.25 £14.20 £13.00
25th Percentile £17.87 £17.85 £15.39
Median hourly rate £27.94 £29.00 £28.00
Median % change year-on-year -3.66% +3.57% -20.00%
75th Percentile £61.18 £58.75 £50.00
90th Percentile £80.00 £75.00 £65.00
UK median hourly rate £26.47 £28.75 £27.50
% change year-on-year -7.93% +4.55% -21.43%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 13 April 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 13 April 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 13 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -17 564 £430 -4.44% 811
South East -66 97 £525 -8.70% 426
Midlands -26 61 £425 +36.22% 152
South West -52 45 £469 -11.56% 98
North of England -101 45 £413 -21.33% 264
East of England -10 43 £500 -1.23% 131
East Midlands -3 40 £424 +35.82% 65
North West -67 29 £457 -13.87% 172
West Midlands -58 21 £625 +131.48% 87
Yorkshire -53 13 £780 +41.82% 70
North East -25 6 £175 -51.72% 22
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 51 (5.86%) CMS
2 17 (1.95%) Adobe Experience Manager
3 16 (1.84%) Confluence
3 16 (1.84%) SharePoint
4 9 (1.03%) WordPress
5 7 (0.80%) Apache Spark
6 5 (0.57%) Drupal
7 4 (0.46%) Apache
8 3 (0.34%) Apache Airflow
8 3 (0.34%) SAS
9 2 (0.23%) Microsoft Exchange
10 1 (0.11%) nginx
10 1 (0.11%) Oracle Collaboration Suite
10 1 (0.11%) Sitecore CMS
10 1 (0.11%) Sitefinity
10 1 (0.11%) Umbraco
Applications
1 43 (4.94%) Microsoft Excel
2 32 (3.67%) Microsoft Office
3 31 (3.56%) Microsoft PowerPoint
4 25 (2.87%) Photoshop
5 13 (1.49%) Adobe Illustrator
6 8 (0.92%) MS Visio
7 7 (0.80%) Adobe Creative Suite
8 6 (0.69%) Maya
8 6 (0.69%) Spreadsheet
9 5 (0.57%) Adobe After Effects
10 4 (0.46%) Chatbot
10 4 (0.46%) InDesign
11 3 (0.34%) Adobe Captivate
11 3 (0.34%) Final Cut Pro
12 2 (0.23%) Adobe Premiere
12 2 (0.23%) Siemens NX
12 2 (0.23%) Trello
13 1 (0.11%) Adobe XD
13 1 (0.11%) Blender
13 1 (0.11%) CINEMA 4D
Business Applications
1 17 (1.95%) Dynamics CRM
2 12 (1.38%) Salesforce CRM
3 10 (1.15%) Sprinklr
4 7 (0.80%) Adobe Campaign
4 7 (0.80%) Shopify
5 6 (0.69%) Eloqua
6 2 (0.23%) Workfront
7 1 (0.11%) Dynamics NAV
7 1 (0.11%) Endur
7 1 (0.11%) Magento
7 1 (0.11%) Oracle Procure-to-Pay
7 1 (0.11%) Payment Gateway
7 1 (0.11%) SAP EWM
7 1 (0.11%) SAP GTS
7 1 (0.11%) SAP Hybris
7 1 (0.11%) SAP MDG
7 1 (0.11%) SAP Oil and Gas
7 1 (0.11%) SAP S/4HANA
7 1 (0.11%) SAP SCM
7 1 (0.11%) SAP SRM
Cloud Services
1 89 (10.22%) SaaS
2 67 (7.69%) Azure
3 59 (6.77%) Power Platform
4 36 (4.13%) Dynamics 365
5 35 (4.02%) AWS
6 33 (3.79%) GCP
7 30 (3.44%) Salesforce Sales Cloud
8 26 (2.99%) Salesforce Service Cloud
9 22 (2.53%) Microsoft 365
10 19 (2.18%) Figma
11 18 (2.07%) Google Analytics
12 17 (1.95%) Power Automate
13 16 (1.84%) Google Ads
14 14 (1.61%) Serverless
15 13 (1.49%) Azure Functions
16 12 (1.38%) PowerApps
16 12 (1.38%) Snowflake
17 11 (1.26%) Salesforce Commerce Cloud
17 11 (1.26%) WhatsApp
18 10 (1.15%) Slack
Communications & Networking
1 19 (2.18%) SMS
2 8 (0.92%) Internet
2 8 (0.92%) Wireless
3 4 (0.46%) HTTP
3 4 (0.46%) Intranet
3 4 (0.46%) Unified Communications
3 4 (0.46%) VPN
4 3 (0.34%) Network Security
5 2 (0.23%) BGP
5 2 (0.23%) Cisco IPT
5 2 (0.23%) DHCP
5 2 (0.23%) DNS
5 2 (0.23%) Firewall
5 2 (0.23%) Junos
5 2 (0.23%) LAN
5 2 (0.23%) OSPF
5 2 (0.23%) Wi-Fi
6 1 (0.11%) 4G
6 1 (0.11%) 5G
6 1 (0.11%) WebEx
Database & Business Intelligence
1 44 (5.05%) Power BI
2 15 (1.72%) Data Warehouse
2 15 (1.72%) Tableau
3 11 (1.26%) Looker
3 11 (1.26%) Metadata
4 6 (0.69%) BigQuery
4 6 (0.69%) Data Lake
4 6 (0.69%) MySQL
4 6 (0.69%) Relational Database
5 5 (0.57%) Big Data
5 5 (0.57%) Star Schema
6 4 (0.46%) NoSQL
6 4 (0.46%) Qlik Sense
6 4 (0.46%) SQL Server Integration Services
7 3 (0.34%) Data Mining
7 3 (0.34%) PostgreSQL
7 3 (0.34%) Semantic Layer
8 2 (0.23%) OLAP
8 2 (0.23%) Oracle Reports
8 2 (0.23%) Snowflake Schema
Development Applications
1 22 (2.53%) JIRA
2 13 (1.49%) Postman
3 5 (0.57%) Jenkins
4 3 (0.34%) Charles Proxy
4 3 (0.34%) GitLab
4 3 (0.34%) JUnit
4 3 (0.34%) Selenium
4 3 (0.34%) Storybook
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.11%) Browser DevTools
6 1 (0.11%) Claude Code
6 1 (0.11%) Fiddler
6 1 (0.11%) Git
6 1 (0.11%) PHPUnit
6 1 (0.11%) Vite
General
1 285 (32.72%) Social Skills
2 216 (24.80%) Finance
3 133 (15.27%) Analytical Skills
4 120 (13.78%) Public Sector
5 108 (12.40%) Telecoms
6 102 (11.71%) Electronics
7 100 (11.48%) Manufacturing
8 59 (6.77%) Retail
9 55 (6.31%) Organisational Skills
10 42 (4.82%) Advertising
11 40 (4.59%) Legal
12 32 (3.67%) Banking
13 23 (2.64%) German Language
14 22 (2.53%) Presentation Skills
15 21 (2.41%) Publishing
16 20 (2.30%) Documentation Skills
17 18 (2.07%) Influencing Skills
18 16 (1.84%) Law
19 12 (1.38%) French Language
20 11 (1.26%) Automotive
Job Titles
1 110 (12.63%) Analyst
2 66 (7.58%) Senior
3 58 (6.66%) Architect
3 58 (6.66%) Consultant
4 55 (6.31%) Marketing Manager
5 38 (4.36%) Business Analyst
5 38 (4.36%) Product Manager
6 35 (4.02%) Lead
7 34 (3.90%) Project Manager
8 33 (3.79%) Developer
9 29 (3.33%) Senior Manager
10 28 (3.21%) Data Analyst
10 28 (3.21%) Designer
11 22 (2.53%) Data Scientist
12 19 (2.18%) Product Owner
12 19 (2.18%) Salesforce Architect
13 18 (2.07%) Coordinator
13 18 (2.07%) Programme Manager
14 17 (1.95%) Cloud Architect
14 17 (1.95%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 42 (4.82%) HTML
2 28 (3.21%) CSS
3 24 (2.76%) REST
4 13 (1.49%) JSON
5 10 (1.15%) Pandas
6 8 (0.92%) .NET
6 8 (0.92%) Kafka
6 8 (0.92%) React
6 8 (0.92%) RESTful
7 7 (0.80%) Middleware
8 6 (0.69%) OAuth
8 6 (0.69%) OAuth2
9 5 (0.57%) AngularJS
9 5 (0.57%) Lightning Web Components
9 5 (0.57%) OSGi
9 5 (0.57%) PySpark
9 5 (0.57%) SOAP
9 5 (0.57%) VML
10 4 (0.46%) Ajax
10 4 (0.46%) NumPy
Miscellaneous
1 75 (8.61%) Marketing Technology
2 70 (8.04%) Product Ownership
3 57 (6.54%) Social Media
4 43 (4.94%) Onboarding
5 23 (2.64%) Analytical Mindset
6 21 (2.41%) Web Conferencing
7 20 (2.30%) Self-Motivation
8 17 (1.95%) Data Protection Act
8 17 (1.95%) PMI
9 15 (1.72%) Data Centre
10 13 (1.49%) Digital Media
10 13 (1.49%) e-Learning
10 13 (1.49%) Management Information System
11 12 (1.38%) AI Agents
11 12 (1.38%) FMCG
11 12 (1.38%) Greenfield Project
11 12 (1.38%) NHS
12 10 (1.15%) Data Structures
12 10 (1.15%) Learning Management System
12 10 (1.15%) Legacy Systems
Operating Systems
1 13 (1.49%) Windows 10
2 8 (0.92%) Android
3 7 (0.80%) Mac OS
4 5 (0.57%) Windows
5 2 (0.23%) Windows Server
6 1 (0.11%) Apple iOS
6 1 (0.11%) Linux
6 1 (0.11%) Windows Server 2016
6 1 (0.11%) Windows Server 2019
Processes & Methodologies
1 194 (22.27%) Digital Marketing
2 175 (20.09%) Analytics
3 158 (18.14%) Business Intelligence
4 139 (15.96%) Agile
4 139 (15.96%) CRM
5 138 (15.84%) Stakeholder Management
6 115 (13.20%) Programme Management
7 102 (11.71%) Project Management
8 96 (11.02%) Roadmaps
9 89 (10.22%) AI
10 82 (9.41%) Problem-Solving
11 81 (9.30%) B2B
12 76 (8.73%) Migration
13 73 (8.38%) Continuous Improvement
13 73 (8.38%) Decision-Making
14 56 (6.43%) Actionable Insight
14 56 (6.43%) Marketing Strategy
15 55 (6.31%) Data Modelling
15 55 (6.31%) DevOps
15 55 (6.31%) E-Commerce
Programming Languages
1 87 (9.99%) SQL
2 62 (7.12%) Python
3 36 (4.13%) JavaScript
4 16 (1.84%) C#
5 15 (1.72%) Java
6 13 (1.49%) TypeScript
7 11 (1.26%) R
8 5 (0.57%) Apex Code
9 4 (0.46%) Data Analysis Expressions
9 4 (0.46%) PowerShell
10 3 (0.34%) LookML
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) Korn
11 2 (0.23%) SystemVerilog
12 1 (0.11%) PHP
12 1 (0.11%) Shell Script
12 1 (0.11%) VBA
Qualifications
1 89 (10.22%) Security Cleared
2 79 (9.07%) Degree
3 77 (8.84%) SC Cleared
4 22 (2.53%) Computer Science Degree
5 21 (2.41%) PMI Certification
6 19 (2.18%) PMP
7 12 (1.38%) Master's Degree
8 11 (1.26%) DV Cleared
9 6 (0.69%) CISSP
9 6 (0.69%) Microsoft Certification
9 6 (0.69%) PhD
10 5 (0.57%) BPSS Clearance
11 4 (0.46%) CEH
11 4 (0.46%) CISA
11 4 (0.46%) CISM
11 4 (0.46%) CSPO
11 4 (0.46%) MBA
11 4 (0.46%) RIBA
12 3 (0.34%) Azure Certification
13 2 (0.23%) AWS Certified Solutions Architect
Quality Assurance & Compliance
1 58 (6.66%) GDPR
2 44 (5.05%) Data Quality
3 29 (3.33%) QA
4 23 (2.64%) Accessibility
5 14 (1.61%) California Consumer Privacy Act
6 12 (1.38%) PERC
7 11 (1.26%) PMO
8 7 (0.80%) Actionable Recommendations
8 7 (0.80%) SLA
9 6 (0.69%) ISO/IEC 27001
9 6 (0.69%) NIST
10 5 (0.57%) GRC
10 5 (0.57%) JSP 440
10 5 (0.57%) RMADS
11 4 (0.46%) PCI DSS
12 3 (0.34%) NCSC
12 3 (0.34%) WCAG
13 2 (0.23%) DO-254
13 2 (0.23%) EU AI Act
14 1 (0.11%) UCITS
System Software
1 5 (0.57%) Docker
2 4 (0.46%) Active Directory
3 2 (0.23%) Virtual Machines
4 1 (0.11%) Hyper-V
4 1 (0.11%) Varnish
4 1 (0.11%) Virtual Desktop
Systems Management
1 3 (0.34%) Kubernetes
1 3 (0.34%) Terraform
2 2 (0.23%) Microsoft Intune
2 2 (0.23%) SCCM
2 2 (0.23%) Systems Management Server (SMS)
2 2 (0.23%) vRealize
3 1 (0.11%) Failover Clustering
3 1 (0.11%) Grafana
Vendors
1 154 (17.68%) Salesforce
2 111 (12.74%) SAP
3 87 (9.99%) Adobe
4 83 (9.53%) Microsoft
5 71 (8.15%) Google
6 49 (5.63%) Salesforce Marketing Cloud
7 21 (2.41%) HubSpot
8 20 (2.30%) Cisco
9 16 (1.84%) Oracle
9 16 (1.84%) TikTok
10 15 (1.72%) Tealium
11 14 (1.61%) Braze
12 12 (1.38%) Apple
13 10 (1.15%) Databricks
14 9 (1.03%) Marketo
15 8 (0.92%) mParticle
15 8 (0.92%) OneTrust
16 7 (0.80%) Facebook
16 7 (0.80%) HP
16 7 (0.80%) Instagram