Period
to

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 23 May 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
23 May 2022
Same period 2021 Same period 2020
Rank 91 67 96
Rank change year-on-year -24 +29 -5
Contract jobs citing Marketing 1,900 1,577 1,059
As % of all contract jobs advertised in England 2.72% 3.40% 2.46%
As % of the General category 4.79% 6.38% 4.84%
Number of daily rates quoted 1,326 962 736
10th Percentile £313 £300 £263
25th Percentile £416 £363 £363
Median daily rate (50th Percentile) £525 £480 £475
Median % change year-on-year +9.38% +1.05% -
75th Percentile £638 £600 £575
90th Percentile £738 £725 £650
UK median daily rate £525 £475 £475
% change year-on-year +10.53% - +3.26%
Number of hourly rates quoted 42 48 24
10th Percentile £20.45 £15.18 £13.30
25th Percentile £27.94 £18.25 £20.55
Median hourly rate £37.04 £28.56 £23.29
Median % change year-on-year +29.67% +22.65% +11.56%
75th Percentile £48.31 £47.50 £28.75
90th Percentile £61.72 £57.50 £42.22
UK median hourly rate £37.50 £29.63 £23.29
% change year-on-year +26.58% +27.21% +10.47%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 39,685 24,730 21,891
As % of all contract IT jobs advertised in England 56.89% 53.38% 50.77%
Number of daily rates quoted 27,782 16,660 14,445
10th Percentile £319 £300 £263
25th Percentile £431 £400 £375
Median daily rate (50th Percentile) £550 £500 £475
Median % change year-on-year +10.00% +5.26% -
75th Percentile £650 £610 £588
90th Percentile £763 £700 £688
UK median daily rate £538 £500 £475
% change year-on-year +7.50% +5.26% -
Number of hourly rates quoted 1,288 971 879
10th Percentile £12.50 £11.75 £12.36
25th Percentile £15.00 £14.01 £14.75
Median hourly rate £21.50 £21.40 £19.90
Median % change year-on-year +0.47% +7.54% +6.13%
75th Percentile £47.50 £41.96 £38.75
90th Percentile £60.00 £55.00 £51.75
UK median hourly rate £22.50 £22.00 £20.00
% change year-on-year +2.27% +10.00% +6.95%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Marketing in England.

Daily rate trend for Marketing in England

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 23 May 2022.

Daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Marketing in England.

Hourly rate trend for Marketing in England

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 23 May 2022.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 23 May 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -22 1,039 £545 +9.00% 297
South East -26 243 £458 -2.66% 104
South West -2 170 £525 +5.00% 68
Midlands -17 91 £513 +13.89% 74
North of England -65 89 £513 +10.81% 112
West Midlands -10 74 £525 +10.53% 37
East of England +10 64 £425 +21.43% 50
Yorkshire -18 50 £475 -2.56% 40
North West -68 38 £543 +35.63% 62
East Midlands -23 17 £325 -18.75% 36
North East -9 1 £175 -62.16% 10
Marketing
UK

For the 6 months to 23 May 2022, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 752 (39.58%) Finance
2 667 (35.11%) Digital Marketing
3 595 (31.32%) Business Intelligence
4 581 (30.58%) Telecoms
5 538 (28.32%) SAP
5 538 (28.32%) Public Sector
6 529 (27.84%) Programme Management
7 525 (27.63%) Manufacturing
8 522 (27.47%) Agile
9 504 (26.53%) Electronics
10 474 (24.95%) Social Skills
11 354 (18.63%) Analytics
12 280 (14.74%) Azure
13 276 (14.53%) CRM
14 260 (13.68%) Stakeholder Management
15 242 (12.74%) Project Management
16 220 (11.58%) Analytical Skills
17 219 (11.53%) SQL
18 209 (11.00%) Microsoft
18 209 (11.00%) Salesforce.com
19 179 (9.42%) Problem-Solving
20 165 (8.68%) Degree
21 164 (8.63%) User Experience
22 150 (7.89%) AWS
23 147 (7.74%) Migration
24 137 (7.21%) Scrum
24 137 (7.21%) DevOps
25 136 (7.16%) Python
26 124 (6.53%) JavaScript
27 122 (6.42%) HTML

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 91 (4.79%) CMS
2 61 (3.21%) Confluence
3 58 (3.05%) SharePoint
4 34 (1.79%) Adobe Experience Manager
5 32 (1.68%) Apache Spark
6 28 (1.47%) WordPress
7 15 (0.79%) Sitecore CMS
8 14 (0.74%) Apache Airflow
9 12 (0.63%) Drupal
10 11 (0.58%) SAS
11 10 (0.53%) Elasticsearch
11 10 (0.53%) Umbraco
12 8 (0.42%) Apache
13 7 (0.37%) Apache Pulsar
14 6 (0.32%) Ethereum
14 6 (0.32%) IIS
15 4 (0.21%) EPiServer
15 4 (0.21%) Headless CMS
16 3 (0.16%) BizTalk Server
16 3 (0.16%) Hyperledger
Applications
1 83 (4.37%) Microsoft Excel
2 58 (3.05%) Microsoft PowerPoint
3 49 (2.58%) Microsoft Office
4 25 (1.32%) MS Visio
5 18 (0.95%) Microsoft Project
6 12 (0.63%) Adobe Creative Suite
7 9 (0.47%) InDesign
7 9 (0.47%) Sketch
8 8 (0.42%) Photoshop
9 5 (0.26%) Adobe Illustrator
9 5 (0.26%) Chatbot
9 5 (0.26%) SPSS
10 4 (0.21%) Adobe After Effects
11 3 (0.16%) Adobe Premiere
11 3 (0.16%) Adobe XD
11 3 (0.16%) InVision
12 2 (0.11%) Blender
12 2 (0.11%) Maya
12 2 (0.11%) Spreadsheet
12 2 (0.11%) Stata
Business Applications
1 65 (3.42%) Dynamics CRM
2 13 (0.68%) Salesforce.com CRM
3 12 (0.63%) Shopify
4 9 (0.47%) Eloqua
5 8 (0.42%) SAP S/4HANA
6 7 (0.37%) Adobe Campaign
6 7 (0.37%) Magento
6 7 (0.37%) SAP HCM
7 5 (0.26%) NetSuite
7 5 (0.26%) Workfront
8 4 (0.21%) Dynamics AX
9 3 (0.16%) Dynamics GP
9 3 (0.16%) Oracle CRM
9 3 (0.16%) Payment Gateway
9 3 (0.16%) SAP BRIM
9 3 (0.16%) SAP Hybris
10 2 (0.11%) R3 Corda
10 2 (0.11%) Sparx Enterprise Architect
10 2 (0.11%) Sprinklr
10 2 (0.11%) SystmOne
Cloud Services
1 280 (14.74%) Azure
2 150 (7.89%) AWS
3 109 (5.74%) Power Platform
4 94 (4.95%) Dynamics 365
5 83 (4.37%) GCP
6 57 (3.00%) SaaS
7 53 (2.79%) Google Analytics
8 48 (2.53%) Salesforce Sales Cloud
9 45 (2.37%) Adobe Analytics
10 42 (2.21%) Microsoft 365
10 42 (2.21%) PaaS
11 37 (1.95%) Salesforce Service Cloud
12 31 (1.63%) IaaS
13 29 (1.53%) Azure Logic Apps
14 28 (1.47%) GitHub
15 21 (1.11%) Azure Active Directory
16 17 (0.89%) PowerApps
17 16 (0.84%) Snowflake
18 15 (0.79%) Azure Data Factory
18 15 (0.79%) Figma
Communications & Networking
1 22 (1.16%) HTTP
1 22 (1.16%) Internet
2 15 (0.79%) Radio Access Network
3 14 (0.74%) Firewall
3 14 (0.74%) SMS
4 10 (0.53%) Mobile Backhaul
4 10 (0.53%) SAN
4 10 (0.53%) Value-Added Service
5 9 (0.47%) Intranet
6 7 (0.37%) LAN
7 6 (0.32%) DNS
7 6 (0.32%) MQTT
8 5 (0.26%) Unified Communications
9 4 (0.21%) Network Security
9 4 (0.21%) PABX
9 4 (0.21%) VPN
9 4 (0.21%) Wi-Fi
10 3 (0.16%) DHCP
10 3 (0.16%) VoIP
10 3 (0.16%) Wireless
Database & Business Intelligence
1 97 (5.11%) Power BI
2 49 (2.58%) Tableau
3 48 (2.53%) Metadata
4 43 (2.26%) Data Warehouse
5 42 (2.21%) SQL Server
6 39 (2.05%) Big Data
6 39 (2.05%) Data Lake
7 38 (2.00%) PostgreSQL
8 33 (1.74%) MongoDB
9 32 (1.68%) Amazon Redshift
10 30 (1.58%) Looker
11 28 (1.47%) Hadoop
12 26 (1.37%) Relational Database
13 25 (1.32%) NoSQL
14 23 (1.21%) Metadata Repository
15 22 (1.16%) BigQuery
16 21 (1.11%) MySQL
17 15 (0.79%) Electronic Patient Records
18 13 (0.68%) Apache Cassandra
18 13 (0.68%) Qlik Sense
Development Applications
1 82 (4.32%) JIRA
2 51 (2.68%) Git (software)
3 38 (2.00%) Jenkins
4 18 (0.95%) Visual Studio Team System
5 14 (0.74%) Maven
6 12 (0.63%) ERwin
7 11 (0.58%) Postman
7 11 (0.58%) webpack
8 10 (0.53%) CircleCI
8 10 (0.53%) JUnit
8 10 (0.53%) SonarQube
8 10 (0.53%) Subversion
9 9 (0.47%) Bitbucket
10 8 (0.42%) Atlassian Bamboo
10 8 (0.42%) Dreamweaver
10 8 (0.42%) Grunt
10 8 (0.42%) gulp
10 8 (0.42%) Selenium
11 7 (0.37%) ESLint
12 6 (0.32%) Crucible
General
1 752 (39.58%) Finance
2 581 (30.58%) Telecoms
3 538 (28.32%) Public Sector
4 525 (27.63%) Manufacturing
5 504 (26.53%) Electronics
6 474 (24.95%) Social Skills
7 220 (11.58%) Analytical Skills
8 97 (5.11%) Presentation Skills
9 81 (4.26%) Legal
10 76 (4.00%) Retail
11 70 (3.68%) Advertising
12 60 (3.16%) Influencing Skills
13 40 (2.11%) Banking
13 40 (2.11%) Publishing
14 35 (1.84%) Law
15 33 (1.74%) Organisational Skills
16 28 (1.47%) Games
16 28 (1.47%) German Language
17 26 (1.37%) French Language
17 26 (1.37%) Pharmaceutical
Job Titles
1 280 (14.74%) Analyst
2 245 (12.89%) Architect
3 204 (10.74%) Developer
4 162 (8.53%) Project Manager
5 138 (7.26%) Business Analyst
6 102 (5.37%) Solutions Architect
7 89 (4.68%) Consultant
8 75 (3.95%) Designer
9 72 (3.79%) Marketing Manager
10 61 (3.21%) Data Architect
11 54 (2.84%) Data Analyst
12 51 (2.68%) Data Engineer
13 44 (2.32%) Product Owner
14 37 (1.95%) Data Scientist
15 36 (1.89%) IT Support
15 36 (1.89%) Product Manager
16 35 (1.84%) Functional Consultant
17 32 (1.68%) Digital Analyst
18 31 (1.63%) IT Support Technician
18 31 (1.63%) Senior Manager
Libraries, Frameworks & Software Standards
1 122 (6.42%) HTML
2 80 (4.21%) CSS
3 54 (2.84%) REST
4 51 (2.68%) Kafka
5 50 (2.63%) .NET
6 39 (2.05%) jQuery
6 39 (2.05%) Node.js
7 38 (2.00%) React
8 32 (1.68%) Web Services
9 31 (1.63%) JSON
10 30 (1.58%) Spring
11 27 (1.42%) AngularJS
12 26 (1.37%) SOAP
12 26 (1.37%) XML
13 25 (1.32%) HTML5
14 18 (0.95%) Pandas
15 17 (0.89%) CSS3
15 17 (0.89%) GraphQL
16 16 (0.84%) Spring Boot
17 15 (0.79%) Laravel
Miscellaneous
1 164 (8.63%) User Experience
2 90 (4.74%) Social Media
3 74 (3.89%) NHS
4 54 (2.84%) Management Information System
5 52 (2.74%) Self-Motivation
6 38 (2.00%) Greenfield Project
7 35 (1.84%) Marketing Technology
8 26 (1.37%) FMCG
9 24 (1.26%) Virtual Team
10 23 (1.21%) Digital Media
11 22 (1.16%) Data Protection Act
11 22 (1.16%) Reference Data
12 21 (1.11%) Analytical Mindset
13 20 (1.05%) IoT
14 19 (1.00%) Blog
15 16 (0.84%) Data Centre
15 16 (0.84%) Enterprise Software
15 16 (0.84%) Life Science
16 15 (0.79%) Data Structures
16 15 (0.79%) Mobile App
Operating Systems
1 88 (4.63%) Windows
2 58 (3.05%) Linux
3 35 (1.84%) Windows 10
4 16 (0.84%) Windows Server
5 14 (0.74%) Unix
6 9 (0.47%) Windows Server 2012
7 8 (0.42%) Apple iOS
7 8 (0.42%) Mac OS X
8 6 (0.32%) Android
9 4 (0.21%) Mac OS
9 4 (0.21%) Red Hat Enterprise Linux
9 4 (0.21%) Windows Server 2019
10 2 (0.11%) Kali Linux
10 2 (0.11%) Windows Server 2008
10 2 (0.11%) zOS
11 1 (0.053%) Solaris
11 1 (0.053%) Windows 2000
11 1 (0.053%) Windows Server 2003
11 1 (0.053%) Windows Server 2016
Processes & Methodologies
1 667 (35.11%) Digital Marketing
2 595 (31.32%) Business Intelligence
3 529 (27.84%) Programme Management
4 522 (27.47%) Agile
5 354 (18.63%) Analytics
6 276 (14.53%) CRM
7 260 (13.68%) Stakeholder Management
8 242 (12.74%) Project Management
9 179 (9.42%) Problem-Solving
10 147 (7.74%) Migration
11 137 (7.21%) DevOps
11 137 (7.21%) Scrum
12 118 (6.21%) E-Commerce
13 105 (5.53%) Project Delivery
14 102 (5.37%) User Stories
15 101 (5.32%) Decision-Making
16 99 (5.21%) CI/CD
17 96 (5.05%) Data Analysis
18 93 (4.89%) Business Analysis
19 92 (4.84%) Data Modelling
Programming Languages
1 219 (11.53%) SQL
2 136 (7.16%) Python
3 124 (6.53%) JavaScript
4 100 (5.26%) Java
5 46 (2.42%) C#
6 42 (2.21%) TypeScript
7 26 (1.37%) PHP
8 21 (1.11%) R
9 20 (1.05%) C
9 20 (1.05%) Ruby
10 18 (0.95%) T-SQL
11 15 (0.79%) PowerShell
12 13 (0.68%) Go
13 12 (0.63%) C++
14 11 (0.58%) Scala
15 10 (0.53%) Apex Code
15 10 (0.53%) Bash
16 7 (0.37%) Kotlin
17 4 (0.21%) Solidity
17 4 (0.21%) SOQL
Qualifications
1 165 (8.68%) Degree
2 115 (6.05%) Security Cleared
3 86 (4.53%) SC Cleared
4 25 (1.32%) DV Cleared
5 20 (1.05%) PMI Certification
6 14 (0.74%) CISSP
7 13 (0.68%) Master's Degree
7 13 (0.68%) TOGAF Certification
8 12 (0.63%) ISEB
8 12 (0.63%) PMP
9 11 (0.58%) CESG Certified Professional
10 10 (0.53%) Computer Science Degree
11 9 (0.47%) Microsoft Certification
12 8 (0.42%) PRINCE2 Certification
13 7 (0.37%) CBAP
13 7 (0.37%) Cisco Certification
13 7 (0.37%) MCSE
13 7 (0.37%) PhD
13 7 (0.37%) PRINCE2 Practitioner
14 5 (0.26%) DBS Check
Quality Assurance & Compliance
1 57 (3.00%) QA
2 41 (2.16%) Data Quality
3 39 (2.05%) GDPR
4 28 (1.47%) PMO
5 24 (1.26%) SLA
6 23 (1.21%) Accessibility
7 13 (0.68%) ISO/IEC 27001
8 11 (0.58%) NIST
9 9 (0.47%) JSP 440
10 7 (0.37%) NCSC
11 6 (0.32%) RMADS
12 4 (0.21%) HMG Security Policy Framework
13 3 (0.16%) COBIT
13 3 (0.16%) EMIR
14 2 (0.11%) Cyber Essentials
14 2 (0.11%) GxP
14 2 (0.11%) NIST 800
14 2 (0.11%) Sarbanes-Oxley
14 2 (0.11%) WCAG
15 1 (0.053%) PSD2
System Software
1 49 (2.58%) Docker
2 28 (1.47%) Active Directory
3 10 (0.53%) Virtual Machines
4 6 (0.32%) Virtual Desktop
4 6 (0.32%) VMware Infrastructure
5 2 (0.11%) VMware ESXi
6 1 (0.053%) Citrix Hypervisor
6 1 (0.053%) Citrix Presentation Server
6 1 (0.053%) MetaFrame
6 1 (0.053%) vSphere
Systems Management
1 40 (2.11%) Kubernetes
2 33 (1.74%) Terraform
3 12 (0.63%) Ansible
4 10 (0.53%) SCCM
5 9 (0.47%) Microsoft Intune
6 8 (0.42%) Puppet
7 7 (0.37%) Single Sign-On
8 4 (0.21%) Cisco CUCM
8 4 (0.21%) FortiGate
8 4 (0.21%) Jamf Pro
8 4 (0.21%) NetBackup
9 3 (0.16%) Grafana
9 3 (0.16%) Istio
9 3 (0.16%) Kibana
9 3 (0.16%) Prometheus
10 2 (0.11%) Consul
10 2 (0.11%) Fluentd
10 2 (0.11%) logstash
10 2 (0.11%) Rancher
10 2 (0.11%) vCenter Server
Vendors
1 538 (28.32%) SAP
2 209 (11.00%) Microsoft
2 209 (11.00%) Salesforce.com
3 118 (6.21%) Google
4 105 (5.53%) Adobe
5 39 (2.05%) Salesforce Marketing Cloud
6 36 (1.89%) Oracle
7 30 (1.58%) Cisco
7 30 (1.58%) Databricks
8 23 (1.21%) Pardot
9 21 (1.11%) Informatica
10 19 (1.00%) Facebook
10 19 (1.00%) ServiceNow
11 18 (0.95%) Optimizely
12 16 (0.84%) Remedy
12 16 (0.84%) Sitecore
13 15 (0.79%) MuleSoft
14 14 (0.74%) Marketo
15 12 (0.63%) Tealium
15 12 (0.63%) VMware