Period
to 14 September 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 14 September 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
14 Sep 2019
Same period 2018 Same period 2017
Rank 86 97 64
Rank change year-on-year +11 -33 +19
Contract jobs citing Marketing 2,219 2,509 3,114
As % of all contract IT jobs advertised in England 2.73% 2.67% 3.44%
As % of the General category 7.01% 6.60% 7.87%
Number of daily rates quoted 1,493 1,686 2,056
England median daily rate £450 £440 £425
Median daily rate % change year-on-year +2.27% +3.53% +6.25%
10th Percentile £226 £222 £225
90th Percentile £650 £613 £594
UK median daily rate £450 £440 £425
% change year-on-year +2.27% +3.53% +6.25%
Number of hourly rates quoted 44 47 67
England median hourly rate £23.03 £32.50 £21.16
Median hourly rate % change year-on-year -29.13% +53.63% +8.18%
10th Percentile £7.45 £13.58 £13.90
90th Percentile £46.05 £61.50 £44.25
UK median hourly rate £23.03 £31.25 £20.54
% change year-on-year -26.30% +52.14% +8.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 31,635 37,987 39,555
As % of all contract IT jobs advertised in England 38.97% 40.47% 43.72%
Number of daily rates quoted 20,573 25,040 26,284
England median daily rate £500 £475 £463
Median daily rate % change year-on-year +5.26% +2.70% +2.78%
10th Percentile £300 £300 £278
90th Percentile £675 £675 £650
UK median daily rate £485 £475 £450
% change year-on-year +2.00% +5.56% +2.36%
Number of hourly rates quoted 874 990 971
England median hourly rate £22.50 £22.50 £22.50
10th Percentile £12.50 £12.25 £11.60
90th Percentile £50.00 £48.75 £47.50
UK median hourly rate £22.50 £21.50 £22.50
% change year-on-year +4.65% -4.44% +7.14%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in England.

Contractor daily rate trend for Marketing in England

Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing in England over the 6 months to 14 September 2019.

Contractor daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in England.

Contractor hourly rate trend for Marketing in England

Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Marketing in England over the 6 months to 14 September 2019.

Contractor hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 14 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +24 1,299 £460 +2.22% 364
South East -24 347 £400 +3.23% 178
South West +10 256 £525 +31.25% 112
North of England -11 117 £425 +13.33% 205
Midlands -15 96 £450 +5.88% 118
East of England -45 90 £425 -19.05% 82
West Midlands +8 66 £455 +1.11% 79
North West -1 58 £425 +1.19% 115
Yorkshire 0 54 £425 +31.78% 72
East Midlands -8 28 £415 +3.75% 38
North East +12 5 £400 +45.45% 18
Marketing
UK

For the 6 months to 14 September 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 788 (35.51%) Finance
2 658 (29.65%) Digital Marketing
3 638 (28.75%) Agile Software Development
4 543 (24.47%) Business Intelligence
5 534 (24.06%) Telecoms
6 505 (22.76%) SAP
7 484 (21.81%) Programme Management
8 478 (21.54%) Manufacturing
8 478 (21.54%) Public Sector
9 461 (20.78%) Electronics
10 391 (17.62%) Analytics
11 356 (16.04%) CRM
12 315 (14.20%) JavaScript
12 315 (14.20%) Salesforce.com
13 309 (13.93%) HTML
14 270 (12.17%) CSS
15 246 (11.09%) Microsoft
16 233 (10.50%) SQL
17 227 (10.23%) Project Management
18 222 (10.00%) Adobe
19 213 (9.60%) Degree
20 211 (9.51%) Analytical Skills
21 208 (9.37%) Java
22 203 (9.15%) User Experience
23 197 (8.88%) Retail
24 188 (8.47%) Scrum
25 175 (7.89%) Security Cleared
25 175 (7.89%) Problem-Solving
26 170 (7.66%) Stakeholder Management
27 164 (7.39%) E-Commerce

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 127 (5.72%) CMS
2 86 (3.88%) Adobe Experience Manager
3 41 (1.85%) SharePoint
3 41 (1.85%) WordPress
4 39 (1.76%) Confluence
5 37 (1.67%) Apache
5 37 (1.67%) Mule
5 37 (1.67%) Oracle Service Bus
5 37 (1.67%) Oracle SOA Suite
6 33 (1.49%) Elasticsearch
7 28 (1.26%) SAS
8 22 (0.99%) Apache Spark
9 16 (0.72%) Drupal
10 11 (0.50%) Apache Airflow
11 10 (0.45%) Skype for Business
12 8 (0.36%) Tomcat
12 8 (0.36%) Umbraco
13 5 (0.23%) EPiServer
13 5 (0.23%) Jadu
13 5 (0.23%) SharePoint 2013
Applications
1 116 (5.23%) Microsoft Excel
2 65 (2.93%) Microsoft PowerPoint
3 55 (2.48%) Microsoft Office
4 50 (2.25%) Photoshop
5 39 (1.76%) Sketch
6 24 (1.08%) InVision
7 23 (1.04%) Adobe Illustrator
8 21 (0.95%) Adobe Creative Suite
9 17 (0.77%) Microsoft Project
10 10 (0.45%) MS Visio
10 10 (0.45%) SPSS
11 6 (0.27%) Adobe Premiere
11 6 (0.27%) Zeplin
12 4 (0.18%) CINEMA 4D
12 4 (0.18%) SketchUp
12 4 (0.18%) Stata
13 3 (0.14%) 3ds Max
13 3 (0.14%) Adobe After Effects
13 3 (0.14%) Marvel
13 3 (0.14%) OmniGraffle
Business Applications
1 72 (3.24%) Dynamics CRM
2 39 (1.76%) Adobe Campaign
3 33 (1.49%) Eloqua
4 20 (0.90%) Salesforce.com CRM
5 10 (0.45%) Magento
6 8 (0.36%) SAP CRM
7 7 (0.32%) Dynamics AX
8 5 (0.23%) NetSuite
8 5 (0.23%) SAP HCM
8 5 (0.23%) Unica
9 4 (0.18%) FastStats
9 4 (0.18%) SAP HR
9 4 (0.18%) SAP Payroll
10 3 (0.14%) Oracle ERP
10 3 (0.14%) Remedy ITSM
10 3 (0.14%) SAP S/4HANA
10 3 (0.14%) Sparx Enterprise Architect
11 2 (0.090%) Payment Gateway
11 2 (0.090%) SAP Hybris
11 2 (0.090%) Workfront
Cloud Services
1 118 (5.32%) Azure
2 102 (4.60%) AWS
3 84 (3.79%) Google Analytics
4 67 (3.02%) Adobe Analytics
5 64 (2.88%) SaaS
6 62 (2.79%) Salesforce Service Cloud
7 61 (2.75%) Power Platform
8 57 (2.57%) Office 365
9 37 (1.67%) Dynamics 365
10 36 (1.62%) GCP
11 32 (1.44%) PaaS
12 26 (1.17%) IaaS
13 23 (1.04%) Salesforce Sales Cloud
14 21 (0.95%) Azure Active Directory
15 20 (0.90%) Serverless
16 16 (0.72%) GitHub
17 13 (0.59%) Adobe Creative Cloud
17 13 (0.59%) AWS Lambda
18 12 (0.54%) npm
19 11 (0.50%) SuccessFactors
Communications & Networking
1 30 (1.35%) Firewall
2 21 (0.95%) Intranet
2 21 (0.95%) SMS
3 20 (0.90%) DNS
3 20 (0.90%) Internet
4 18 (0.81%) Skype
5 16 (0.72%) WAN
6 14 (0.63%) VPN
7 13 (0.59%) Radio Access Network
8 10 (0.45%) Wireless
9 9 (0.41%) LAN
9 9 (0.41%) Network Security
10 7 (0.32%) DHCP
10 7 (0.32%) Multicast
11 6 (0.27%) BGP
11 6 (0.27%) Broadband
11 6 (0.27%) Ethernet
11 6 (0.27%) MPLS
11 6 (0.27%) OSPF
11 6 (0.27%) TCP/IP
Database & Business Intelligence
1 74 (3.33%) SQL Server
2 62 (2.79%) Big Data
3 61 (2.75%) Power BI
4 59 (2.66%) MySQL
5 52 (2.34%) Data Warehouse
6 48 (2.16%) PostgreSQL
7 46 (2.07%) Relational Database
8 28 (1.26%) RDBMS
9 22 (0.99%) Hadoop
10 20 (0.90%) Data Lake
10 20 (0.90%) SQL Server Integration Services
11 18 (0.81%) Amazon Redshift
11 18 (0.81%) BigQuery
12 16 (0.72%) Data Mining
13 13 (0.59%) NoSQL
14 12 (0.54%) Qlik Sense
15 11 (0.50%) Flink
15 11 (0.50%) MongoDB
16 9 (0.41%) SQL Server 2016
16 9 (0.41%) SQL Server Reporting Services
Development Applications
1 115 (5.18%) Git (software)
2 100 (4.51%) JIRA
3 55 (2.48%) Jenkins
4 33 (1.49%) Visual Studio Team System
5 25 (1.13%) Selenium
6 22 (0.99%) Subversion
7 20 (0.90%) Visual Studio
8 18 (0.81%) Axure RP
8 18 (0.81%) JUnit
9 16 (0.72%) Mockito
10 15 (0.68%) Mercurial
10 15 (0.68%) TeamCity
11 14 (0.63%) gulp
12 11 (0.50%) Cucumber
12 11 (0.50%) Grunt
12 11 (0.50%) webpack
13 10 (0.45%) Maven
14 8 (0.36%) Mocha
14 8 (0.36%) Redmine
14 8 (0.36%) SonarQube
General
1 788 (35.51%) Finance
2 534 (24.06%) Telecoms
3 478 (21.54%) Manufacturing
3 478 (21.54%) Public Sector
4 461 (20.78%) Electronics
5 197 (8.88%) Retail
6 101 (4.55%) Advertising
7 97 (4.37%) Banking
8 77 (3.47%) Legal
9 58 (2.61%) Publishing
10 27 (1.22%) Games
11 21 (0.95%) Pharmaceutical
12 18 (0.81%) Back Office
12 18 (0.81%) Billing
12 18 (0.81%) Law
13 14 (0.63%) Investment Banking
14 13 (0.59%) Brand Awareness
15 9 (0.41%) Local Government
15 9 (0.41%) Military
16 7 (0.32%) Front Office
Job Titles
1 448 (20.19%) Developer
2 250 (11.27%) Analyst
3 207 (9.33%) Architect
4 181 (8.16%) Consultant
5 143 (6.44%) Project Manager
6 100 (4.51%) Business Analyst
7 88 (3.97%) Designer
8 83 (3.74%) Senior Developer
9 81 (3.65%) Solutions Architect
10 76 (3.42%) Java Developer
11 70 (3.15%) Salesforce Developer
12 68 (3.06%) Marketing Manager
13 54 (2.43%) Front End Developer (Client-Side Developer)
14 51 (2.30%) Windows Engineer
15 50 (2.25%) Data Scientist
16 48 (2.16%) Data Analyst
17 47 (2.12%) Salesforce Consultant
18 45 (2.03%) Administrator
19 44 (1.98%) Marketing Consultant
20 42 (1.89%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 309 (13.93%) HTML
2 270 (12.17%) CSS
3 130 (5.86%) Web Services
4 109 (4.91%) XML
5 102 (4.60%) jQuery
6 99 (4.46%) SOAP
7 85 (3.83%) HTML5
8 80 (3.61%) .NET
9 68 (3.06%) Node.js
10 67 (3.02%) RESTful
11 66 (2.97%) REST
12 65 (2.93%) AngularJS
13 64 (2.88%) CSS3
14 59 (2.66%) React
15 55 (2.48%) Middleware
16 52 (2.34%) Sass
17 44 (1.98%) JSON
18 41 (1.85%) Twitter Bootstrap
18 41 (1.85%) Visualforce
19 39 (1.76%) Apache Camel
Miscellaneous
1 211 (9.51%) Analytical Skills
2 203 (9.15%) User Experience
3 129 (5.81%) Social Media
4 68 (3.06%) Greenfield Project
5 65 (2.93%) Mobile App
6 60 (2.70%) Self-Motivation
7 52 (2.34%) Virtual Team
8 50 (2.25%) Management Information System
9 47 (2.12%) NHS
10 37 (1.67%) Marketing Technology
11 33 (1.49%) Algorithms
12 25 (1.13%) Digital Media
13 22 (0.99%) Public Cloud
14 19 (0.86%) Enterprise Software
15 16 (0.72%) Data Centre
16 15 (0.68%) Blog
17 13 (0.59%) Robotics
18 12 (0.54%) Client/Server
18 12 (0.54%) Graphic Design
19 11 (0.50%) Tandem
Operating Systems
1 109 (4.91%) Windows
2 90 (4.06%) Linux
3 85 (3.83%) Windows 10
4 34 (1.53%) Windows 7
5 28 (1.26%) Apple iOS
6 25 (1.13%) Android
7 13 (0.59%) Windows Server
8 9 (0.41%) Red Hat Enterprise Linux
8 9 (0.41%) Unix
9 7 (0.32%) HPUX
10 5 (0.23%) Windows 8
11 4 (0.18%) Mac OS X
11 4 (0.18%) Windows Mobile
11 4 (0.18%) Windows Server 2008
11 4 (0.18%) Windows Server 2012
12 3 (0.14%) Ubuntu
13 2 (0.090%) AIX
13 2 (0.090%) VMS
14 1 (0.045%) Solaris
14 1 (0.045%) Windows Server 2003
Processes & Methodologies
1 658 (29.65%) Digital Marketing
2 638 (28.75%) Agile Software Development
3 543 (24.47%) Business Intelligence
4 484 (21.81%) Programme Management
5 391 (17.62%) Analytics
6 356 (16.04%) CRM
7 227 (10.23%) Project Management
8 188 (8.47%) Scrum
9 175 (7.89%) Problem-Solving
10 170 (7.66%) Stakeholder Management
11 164 (7.39%) E-Commerce
12 150 (6.76%) DevOps
13 125 (5.63%) TDD
14 123 (5.54%) Data Science
15 103 (4.64%) Migration
16 92 (4.15%) Software Engineering
16 92 (4.15%) Web Development
17 91 (4.10%) Content Management
18 90 (4.06%) Decision-Making
18 90 (4.06%) Front End Development
Programming Languages
1 315 (14.20%) JavaScript
2 233 (10.50%) SQL
3 208 (9.37%) Java
4 140 (6.31%) Python
5 78 (3.52%) C#
6 68 (3.06%) Apex Code
7 64 (2.88%) Java 8
8 57 (2.57%) PHP
9 45 (2.03%) R
10 32 (1.44%) ES6
11 29 (1.31%) C
12 27 (1.22%) Bash Shell
13 24 (1.08%) TypeScript
14 19 (0.86%) PowerShell
14 19 (0.86%) T-SQL
15 18 (0.81%) Scala
16 15 (0.68%) C++
17 10 (0.45%) SOQL
18 9 (0.41%) Ruby
19 7 (0.32%) XPath
Qualifications
1 213 (9.60%) Degree
2 175 (7.89%) Security Cleared
3 118 (5.32%) SC Cleared
4 64 (2.88%) DV Cleared
5 28 (1.26%) Computer Science Degree
6 19 (0.86%) Cisco Certification
7 14 (0.63%) Master's Degree
8 13 (0.59%) PhD
9 9 (0.41%) CCIE
9 9 (0.41%) CCNA
9 9 (0.41%) CISSP
9 9 (0.41%) ISEB
9 9 (0.41%) PMI Certification
10 8 (0.36%) CISA
10 8 (0.36%) CISM
11 7 (0.32%) SANS
11 7 (0.32%) TOGAF Certification
12 6 (0.27%) IIBA
12 6 (0.27%) Microsoft Certification
13 5 (0.23%) CCNP
Quality Assurance & Compliance
1 88 (3.97%) QA
2 47 (2.12%) GDPR
3 38 (1.71%) Data Quality
4 18 (0.81%) PMO
5 17 (0.77%) JSP 440
6 16 (0.72%) RMADS
7 12 (0.54%) SLA
8 4 (0.18%) ISO/IEC 27001
9 3 (0.14%) Actionable Recommendations
10 2 (0.090%) GMP
10 2 (0.090%) GxP
10 2 (0.090%) HL7
10 2 (0.090%) PSD2
10 2 (0.090%) Sarbanes-Oxley
10 2 (0.090%) WCAG
11 1 (0.045%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 1 (0.045%) NCSC
11 1 (0.045%) PCI DSS
System Software
1 55 (2.48%) Docker
2 37 (1.67%) Active Directory
3 8 (0.36%) Virtual Machines
4 7 (0.32%) VMware Infrastructure
5 6 (0.27%) VMware ESXi
6 4 (0.18%) Apache Flume
6 4 (0.18%) vSphere
7 3 (0.14%) XenDesktop
8 2 (0.090%) Firmware
8 2 (0.090%) HDFS
8 2 (0.090%) VMware Workstation
8 2 (0.090%) XenApp
9 1 (0.045%) Citrix Hypervisor
9 1 (0.045%) DFS Replication
9 1 (0.045%) Hyper-V
9 1 (0.045%) ISA Server
9 1 (0.045%) Microsoft App-V
9 1 (0.045%) Varnish
9 1 (0.045%) Virtual Desktop
9 1 (0.045%) Xen
Systems Management
1 31 (1.40%) Kubernetes
2 27 (1.22%) SCCM
2 27 (1.22%) Terraform
3 23 (1.04%) Puppet
4 20 (0.90%) AirWatch
4 20 (0.90%) Ansible
5 15 (0.68%) Microsoft Intune
6 12 (0.54%) Single Sign-On
7 8 (0.36%) Systems Management Server (SMS)
8 5 (0.23%) Opscode Chef
9 3 (0.14%) Grafana
9 3 (0.14%) HP Quality Center
9 3 (0.14%) Kibana
9 3 (0.14%) SCOM
10 2 (0.090%) Cisco CUCM
10 2 (0.090%) Oozie
10 2 (0.090%) Packer
10 2 (0.090%) Salt
10 2 (0.090%) vCenter Server
11 1 (0.045%) XenMobile
Vendors
1 505 (22.76%) SAP
2 315 (14.20%) Salesforce.com
3 246 (11.09%) Microsoft
4 222 (10.00%) Adobe
5 115 (5.18%) Google
6 101 (4.55%) Salesforce Marketing Cloud
7 93 (4.19%) Oracle
8 48 (2.16%) Tableau
9 37 (1.67%) WSO2
10 32 (1.44%) IBM
10 32 (1.44%) Pardot
11 31 (1.40%) Talend
12 27 (1.22%) Marketo
12 27 (1.22%) Tealium
13 22 (0.99%) Cisco
14 19 (0.86%) MuleSoft
14 19 (0.86%) Pega
15 15 (0.68%) Facebook
16 12 (0.54%) Twitter
17 11 (0.50%) HubSpot