Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 7 January 2026, comparing them to the same period in the previous two years.

6 months to
7 Jan 2026
Same period 2025 Same period 2024
Rank 98 60 72
Rank change year-on-year -38 +12 +31
Contract jobs citing Marketing 841 972 1,057
As % of all contract jobs in England 2.66% 3.55% 2.93%
As % of the General category 4.36% 5.73% 4.96%
Number of daily rates quoted 456 524 718
10th Percentile £199 £236 £210
25th Percentile £304 £329 £350
Median daily rate (50th Percentile) £450 £500 £513
Median % change year-on-year -10.00% -2.44% -2.38%
75th Percentile £570 £625 £638
90th Percentile £688 £700 £727
UK median daily rate £450 £495 £513
% change year-on-year -9.09% -3.41% -2.38%
Number of hourly rates quoted 87 30 36
10th Percentile £15.65 £18.20 £18.88
25th Percentile £20.33 £30.06 £21.94
Median hourly rate £23.83 £34.75 £29.50
Median % change year-on-year -31.44% +17.80% -21.33%
75th Percentile £33.36 £58.00 £45.90
90th Percentile £41.80 £80.75 £56.88
UK median hourly rate £23.83 £32.75 £29.00
% change year-on-year -27.25% +12.93% -22.67%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 19,286 16,953 21,325
As % of all contract IT jobs advertised in England 60.94% 61.99% 59.16%
Number of daily rates quoted 12,266 10,242 14,341
10th Percentile £285 £300 £275
25th Percentile £402 £413 £420
Median daily rate (50th Percentile) £500 £535 £550
Median % change year-on-year -6.54% -2.73% -
75th Percentile £625 £650 £656
90th Percentile £738 £775 £753
UK median daily rate £500 £525 £543
% change year-on-year -4.76% -3.31% -1.27%
Number of hourly rates quoted 1,202 572 1,030
10th Percentile £14.25 £15.54 £14.16
25th Percentile £17.00 £18.37 £16.25
Median hourly rate £23.58 £30.00 £33.00
Median % change year-on-year -21.42% -9.09% +28.11%
75th Percentile £47.38 £57.62 £58.94
90th Percentile £71.50 £74.99 £70.51
UK median hourly rate £23.58 £27.50 £32.41
% change year-on-year -14.27% -15.15% +29.64%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 7 January 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 7 January 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 7 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -16 508 £430 -4.44% 619
South East -60 91 £510 -2.86% 435
Midlands -16 67 £425 -4.23% 156
South West -26 56 £550 +1.38% 124
North of England -76 51 £375 -25.00% 288
East Midlands +8 46 £413 +47.32% 69
East of England +2 44 £488 +13.04% 120
North West -43 29 £443 -11.50% 161
West Midlands -45 21 £600 +20.00% 86
Yorkshire -51 16 £300 -46.28% 98
North East -21 6 £175 -53.33% 33
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 42 (4.99%) CMS
2 16 (1.90%) WordPress
3 14 (1.66%) SharePoint
4 13 (1.55%) Adobe Experience Manager
5 12 (1.43%) Confluence
6 8 (0.95%) Apache Spark
7 5 (0.59%) Apache Airflow
7 5 (0.59%) Drupal
8 3 (0.36%) Microsoft Exchange
8 3 (0.36%) SugarCRM
9 2 (0.24%) Apache
9 2 (0.24%) Umbraco
Applications
1 46 (5.47%) Microsoft Office
2 42 (4.99%) Microsoft Excel
3 26 (3.09%) Microsoft PowerPoint
4 17 (2.02%) Photoshop
5 11 (1.31%) Adobe After Effects
5 11 (1.31%) Adobe Illustrator
6 8 (0.95%) InDesign
7 7 (0.83%) Adobe Creative Suite
7 7 (0.83%) Adobe Premiere
7 7 (0.83%) Trello
8 6 (0.71%) Chatbot
9 5 (0.59%) Spreadsheet
10 4 (0.48%) Microsoft Project
10 4 (0.48%) MS Visio
10 4 (0.48%) Notion
11 3 (0.36%) Camtasia
11 3 (0.36%) Snagit
12 1 (0.12%) Blender
12 1 (0.12%) CINEMA 4D
12 1 (0.12%) InVision
Business Applications
1 31 (3.69%) Dynamics CRM
2 13 (1.55%) Salesforce CRM
3 9 (1.07%) Shopify
4 7 (0.83%) Workfront
5 5 (0.59%) Eloqua
6 4 (0.48%) SAP S/4HANA
7 2 (0.24%) SAP CX
7 2 (0.24%) SAP EWM
7 2 (0.24%) SAP GTS
7 2 (0.24%) SAP IBP
7 2 (0.24%) SAP MM
7 2 (0.24%) SAP PP
7 2 (0.24%) SAP SCM
7 2 (0.24%) SAP SRM
7 2 (0.24%) Sprinklr
8 1 (0.12%) Endur
8 1 (0.12%) NetSuite
8 1 (0.12%) SAP PLM
8 1 (0.12%) Teamcenter
8 1 (0.12%) WebTrends
Cloud Services
1 78 (9.27%) Azure
2 73 (8.68%) SaaS
3 64 (7.61%) Power Platform
4 42 (4.99%) AWS
5 40 (4.76%) Dynamics 365
6 38 (4.52%) Microsoft 365
7 37 (4.40%) Salesforce Sales Cloud
8 34 (4.04%) GCP
9 30 (3.57%) Salesforce Service Cloud
10 24 (2.85%) Google Analytics
11 20 (2.38%) Power Automate
12 19 (2.26%) Figma
12 19 (2.26%) PowerApps
13 18 (2.14%) Serverless
14 14 (1.66%) Azure Functions
15 11 (1.31%) GitHub
15 11 (1.31%) Snowflake
16 10 (1.19%) Azure DevOps
16 10 (1.19%) Canva
16 10 (1.19%) Google Ads
Communications & Networking
1 24 (2.85%) Wireless
2 20 (2.38%) SMS
3 6 (0.71%) VPN
4 5 (0.59%) HTTP
5 4 (0.48%) DNS
5 4 (0.48%) Intranet
5 4 (0.48%) Network Security
5 4 (0.48%) Unified Communications
6 3 (0.36%) BGP
6 3 (0.36%) DHCP
6 3 (0.36%) Firewall
6 3 (0.36%) Junos
6 3 (0.36%) LAN
6 3 (0.36%) OSPF
7 2 (0.24%) Cisco IPT
7 2 (0.24%) Internet
7 2 (0.24%) VLAN
7 2 (0.24%) WAN
8 1 (0.12%) Cisco ICM
8 1 (0.12%) NGN
Database & Business Intelligence
1 48 (5.71%) Power BI
2 27 (3.21%) Tableau
3 15 (1.78%) Data Warehouse
4 12 (1.43%) BigQuery
5 10 (1.19%) Looker
6 6 (0.71%) MySQL
6 6 (0.71%) PostgreSQL
6 6 (0.71%) SQL Server Integration Services
7 4 (0.48%) Electronic Patient Records
7 4 (0.48%) Mixpanel
7 4 (0.48%) Qlik Sense
8 3 (0.36%) Data Lake
8 3 (0.36%) Relational Database
9 2 (0.24%) Amazon RDS
9 2 (0.24%) Amazon Redshift
9 2 (0.24%) Big Data
9 2 (0.24%) Data Mining
9 2 (0.24%) Hadoop
9 2 (0.24%) Parquet
9 2 (0.24%) Star Schema
Development Applications
1 24 (2.85%) JIRA
2 7 (0.83%) Git
2 7 (0.83%) Jenkins
3 6 (0.71%) Postman
4 3 (0.36%) GitLab
4 3 (0.36%) JUnit
4 3 (0.36%) MLflow
4 3 (0.36%) Storybook
4 3 (0.36%) Visual Website Optimizer
5 2 (0.24%) Browser DevTools
5 2 (0.24%) CircleCI
5 2 (0.24%) JDeveloper
5 2 (0.24%) Selenium
5 2 (0.24%) Vite
5 2 (0.24%) webpack
6 1 (0.12%) Charles Proxy
6 1 (0.12%) Clang
6 1 (0.12%) ESLint
6 1 (0.12%) GoCD
6 1 (0.12%) Sonatype Nexus
General
1 307 (36.50%) Finance
2 305 (36.27%) Social Skills
3 201 (23.90%) Public Sector
4 194 (23.07%) Telecoms
5 186 (22.12%) Electronics
6 184 (21.88%) Manufacturing
7 131 (15.58%) Analytical Skills
8 49 (5.83%) Retail
9 44 (5.23%) Organisational Skills
10 39 (4.64%) Advertising
10 39 (4.64%) Legal
11 24 (2.85%) German Language
12 22 (2.62%) Documentation Skills
13 21 (2.50%) Presentation Skills
14 20 (2.38%) Inclusion and Diversity
15 19 (2.26%) Banking
16 16 (1.90%) Italian Language
16 16 (1.90%) Publishing
17 15 (1.78%) Influencing Skills
18 12 (1.43%) Pharmaceutical
Job Titles
1 98 (11.65%) Analyst
2 70 (8.32%) Architect
3 55 (6.54%) Consultant
4 49 (5.83%) Senior
5 48 (5.71%) Lead
6 47 (5.59%) Marketing Manager
7 41 (4.88%) Business Analyst
7 41 (4.88%) Developer
8 37 (4.40%) IT Support
9 33 (3.92%) Project Manager
10 31 (3.69%) Salesforce Architect
11 27 (3.21%) 2nd Line Desktop Support
11 27 (3.21%) 2nd Line Support
11 27 (3.21%) Designer
11 27 (3.21%) Desktop Support
11 27 (3.21%) SC Cleared Desktop Support
12 26 (3.09%) Data Scientist
13 22 (2.62%) Coordinator
14 20 (2.38%) Data Analyst
14 20 (2.38%) Migration Engineer
Libraries, Frameworks & Software Standards
1 48 (5.71%) HTML
2 41 (4.88%) REST
3 28 (3.33%) CSS
4 23 (2.73%) SOAP
5 17 (2.02%) Lightning Web Components
5 17 (2.02%) Middleware
6 15 (1.78%) Visualforce
7 14 (1.66%) .NET
7 14 (1.66%) JSON
8 10 (1.19%) React
9 8 (0.95%) SailPoint
10 7 (0.83%) OAuth
10 7 (0.83%) Pandas
11 6 (0.71%) Kafka
11 6 (0.71%) OAuth2
11 6 (0.71%) PySpark
11 6 (0.71%) RESTful
12 5 (0.59%) HTML5 Canvas
13 4 (0.48%) Ajax
13 4 (0.48%) VML
Miscellaneous
1 55 (6.54%) Social Media
2 48 (5.71%) Onboarding
3 46 (5.47%) Product Ownership
4 43 (5.11%) Marketing Technology
5 25 (2.97%) Data Centre
5 25 (2.97%) Management Information System
6 20 (2.38%) Analytical Mindset
6 20 (2.38%) Web Conferencing
7 19 (2.26%) Digital Media
8 16 (1.90%) NHS
9 14 (1.66%) e-Learning
9 14 (1.66%) Legacy Systems
10 13 (1.55%) Learning Management System
11 12 (1.43%) Blog
12 11 (1.31%) Greenfield Project
12 11 (1.31%) Mobile App
12 11 (1.31%) Self-Motivation
13 10 (1.19%) AI Agents
14 9 (1.07%) Data Protection Act
15 8 (0.95%) Motion Graphics
Operating Systems
1 24 (2.85%) Android
1 24 (2.85%) Mac OS
2 20 (2.38%) Windows
3 17 (2.02%) Windows 10
4 5 (0.59%) Windows Server
5 4 (0.48%) Linux
6 2 (0.24%) Apple iOS
7 1 (0.12%) Windows Server 2016
7 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 271 (32.22%) Digital Marketing
2 242 (28.78%) Business Intelligence
3 190 (22.59%) Programme Management
4 167 (19.86%) Analytics
5 158 (18.79%) CRM
6 141 (16.77%) Agile
7 132 (15.70%) Stakeholder Management
8 101 (12.01%) Problem-Solving
9 84 (9.99%) Project Management
10 83 (9.87%) Roadmaps
11 81 (9.63%) Migration
12 80 (9.51%) AI
13 75 (8.92%) User Experience
14 69 (8.20%) Stakeholder Engagement
15 64 (7.61%) Continuous Improvement
16 62 (7.37%) Customer Engagement
17 60 (7.13%) B2B
17 60 (7.13%) Workflow
18 57 (6.78%) Customer Experience
18 57 (6.78%) Decision-Making
Programming Languages
1 86 (10.23%) SQL
2 66 (7.85%) Python
3 42 (4.99%) JavaScript
4 20 (2.38%) C#
5 18 (2.14%) R
6 17 (2.02%) Apex Code
7 14 (1.66%) Java
8 13 (1.55%) TypeScript
9 12 (1.43%) PowerShell
10 5 (0.59%) C++
11 4 (0.48%) PHP
12 3 (0.36%) BeanShell
12 3 (0.36%) C
13 2 (0.24%) Data Analysis Expressions
13 2 (0.24%) Go
14 1 (0.12%) Bash
14 1 (0.12%) MATLAB
14 1 (0.12%) PL/SQL
14 1 (0.12%) Tcl
14 1 (0.12%) VBA
Qualifications
1 140 (16.65%) Security Cleared
2 127 (15.10%) SC Cleared
3 77 (9.16%) Degree
4 24 (2.85%) Computer Science Degree
5 17 (2.02%) DV Cleared
5 17 (2.02%) Master's Degree
6 13 (1.55%) PMI Certification
7 10 (1.19%) CISSP
8 7 (0.83%) Microsoft Certification
8 7 (0.83%) PMP
9 6 (0.71%) CISM
10 5 (0.59%) Azure Certification
11 4 (0.48%) CESG Certified Professional
11 4 (0.48%) CSPO
12 3 (0.36%) APMG
12 3 (0.36%) BPSS Clearance
12 3 (0.36%) CISA
12 3 (0.36%) JNCIA
12 3 (0.36%) JNCIS
12 3 (0.36%) PhD
Quality Assurance & Compliance
1 72 (8.56%) GDPR
2 48 (5.71%) Accessibility
3 37 (4.40%) Data Quality
4 30 (3.57%) QA
5 27 (3.21%) California Consumer Privacy Act
6 12 (1.43%) PMO
7 10 (1.19%) ISO/IEC 27001
8 8 (0.95%) PERC
8 8 (0.95%) SLA
9 6 (0.71%) JSP 440
9 6 (0.71%) NCSC
9 6 (0.71%) NIST
10 5 (0.59%) PCI DSS
10 5 (0.59%) RMADS
11 4 (0.48%) Sarbanes-Oxley
12 3 (0.36%) Actionable Recommendations
12 3 (0.36%) WCAG
13 2 (0.24%) Def Stans
13 2 (0.24%) IEC 61508
13 2 (0.24%) ISO 26262
System Software
1 16 (1.90%) Active Directory
2 5 (0.59%) Docker
3 2 (0.24%) Hyper-V
4 1 (0.12%) Firmware
4 1 (0.12%) HDFS
4 1 (0.12%) Virtual Desktop
4 1 (0.12%) Virtual Servers
4 1 (0.12%) vSphere
Systems Management
1 7 (0.83%) Terraform
2 4 (0.48%) Systems Management Server (SMS)
3 3 (0.36%) Kubeflow
3 3 (0.36%) SCCM
3 3 (0.36%) vRealize
4 2 (0.24%) Grafana
4 2 (0.24%) Kubernetes
4 2 (0.24%) Microsoft Intune
4 2 (0.24%) Single Sign-On
5 1 (0.12%) Ansible
5 1 (0.12%) Cisco UCCE
5 1 (0.12%) Cisco UCCX
5 1 (0.12%) Failover Clustering
5 1 (0.12%) FreeIPA
5 1 (0.12%) SCOM
Vendors
1 200 (23.78%) SAP
2 150 (17.84%) Salesforce
3 100 (11.89%) Microsoft
4 71 (8.44%) Adobe
5 60 (7.13%) Google
6 35 (4.16%) Cisco
6 35 (4.16%) Salesforce Marketing Cloud
7 26 (3.09%) Apple
8 25 (2.97%) HP
9 24 (2.85%) Dell
10 23 (2.73%) HubSpot
11 13 (1.55%) Tealium
12 12 (1.43%) OneTrust
13 11 (1.31%) mParticle
14 10 (1.19%) Databricks
14 10 (1.19%) Facebook
14 10 (1.19%) Oracle
15 9 (1.07%) Marketo
15 9 (1.07%) ServiceNow
16 8 (0.95%) Instagram