Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 22 May 2026, comparing them to the same period in the previous two years.

6 months to
22 May 2026
Same period 2025 Same period 2024
Rank 122 80 71
Rank change year-on-year -42 -9 +29
Contract jobs citing Marketing 837 736 1,053
As % of all contract jobs in England 2.03% 3.07% 2.90%
As % of the General category 3.75% 4.79% 4.98%
Number of daily rates quoted 448 407 618
10th Percentile £238 £211 £213
25th Percentile £318 £325 £325
Median daily rate (50th Percentile) £435 £490 £464
Median % change year-on-year -11.22% +5.66% -11.67%
75th Percentile £565 £600 £613
90th Percentile £675 £700 £775
UK median daily rate £438 £475 £474
% change year-on-year -7.89% +0.26% -9.76%
Number of hourly rates quoted 58 35 71
10th Percentile £16.73 £18.20 £13.31
25th Percentile £23.16 £27.75 £16.80
Median hourly rate £35.50 £34.50 £34.00
Median % change year-on-year +2.90% +1.47% -10.53%
75th Percentile £40.00 £46.63 £43.75
90th Percentile £50.00 £50.91 £57.50
UK median hourly rate £35.50 £34.50 £34.00
% change year-on-year +2.90% +1.47% -10.53%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,317 15,380 21,160
As % of all contract IT jobs advertised in England 54.04% 64.14% 58.21%
Number of daily rates quoted 13,762 9,956 13,647
10th Percentile £310 £287 £281
25th Percentile £413 £408 £413
Median daily rate (50th Percentile) £513 £525 £538
Median % change year-on-year -2.38% -2.33% -2.27%
75th Percentile £626 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £510 £515 £525
% change year-on-year -0.97% -1.90% -4.55%
Number of hourly rates quoted 1,495 664 1,773
10th Percentile £14.22 £13.80 £13.00
25th Percentile £18.22 £16.95 £15.50
Median hourly rate £31.00 £27.50 £30.00
Median % change year-on-year +12.73% -8.33% -6.25%
75th Percentile £61.34 £55.06 £51.91
90th Percentile £80.00 £75.00 £66.25
UK median hourly rate £30.08 £27.57 £30.00
% change year-on-year +9.09% -8.10% -7.69%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 22 May 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 22 May 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 22 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -15 557 £430 -9.47% 850
South East -80 79 £475 -5.00% 372
Midlands -17 65 £541 +21.09% 157
North of England -66 55 £447 -15.66% 257
West Midlands -29 35 £513 +13.89% 108
North West -47 35 £419 -20.94% 154
South West -61 35 £325 -38.10% 105
East Midlands +2 30 £541 +27.35% 49
East of England -10 29 £488 +1.04% 93
Yorkshire -42 15 £780 +43.78% 76
North East -27 8 £750 +32.74% 29
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 54 (6.45%) CMS
2 17 (2.03%) Adobe Experience Manager
3 14 (1.67%) SharePoint
4 12 (1.43%) Confluence
5 6 (0.72%) Drupal
6 5 (0.60%) WordPress
7 4 (0.48%) Apache Airflow
7 4 (0.48%) Apache Spark
8 3 (0.36%) SAS
9 2 (0.24%) Apache
10 1 (0.12%) Headless CMS
10 1 (0.12%) Kentico
10 1 (0.12%) Microsoft Exchange
10 1 (0.12%) nginx
10 1 (0.12%) Oracle Collaboration Suite
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 35 (4.18%) Microsoft Excel
1 35 (4.18%) Microsoft PowerPoint
2 26 (3.11%) Photoshop
3 23 (2.75%) Microsoft Office
4 14 (1.67%) Adobe Illustrator
5 10 (1.19%) MS Visio
6 6 (0.72%) Adobe Creative Suite
6 6 (0.72%) Maya
7 4 (0.48%) Adobe After Effects
8 3 (0.36%) Adobe Captivate
8 3 (0.36%) Chatbot
8 3 (0.36%) Final Cut Pro
9 2 (0.24%) InDesign
9 2 (0.24%) Siemens NX
9 2 (0.24%) Spreadsheet
9 2 (0.24%) Trello
10 1 (0.12%) Adobe Premiere
10 1 (0.12%) Adobe XD
10 1 (0.12%) Blender
10 1 (0.12%) CINEMA 4D
Business Applications
1 20 (2.39%) Dynamics CRM
2 17 (2.03%) Salesforce CRM
3 10 (1.19%) Adobe Campaign
4 8 (0.96%) Sprinklr
5 5 (0.60%) Eloqua
5 5 (0.60%) Magento
5 5 (0.60%) Shopify
6 3 (0.36%) Workfront
7 2 (0.24%) Payment Gateway
8 1 (0.12%) Dynamics NAV
8 1 (0.12%) Oracle Procure-to-Pay
8 1 (0.12%) Raiser’s Edge
8 1 (0.12%) SAP Hybris
8 1 (0.12%) SAP MDG
Cloud Services
1 88 (10.51%) SaaS
2 58 (6.93%) Azure
3 57 (6.81%) Power Platform
4 40 (4.78%) AWS
5 33 (3.94%) Salesforce Sales Cloud
6 32 (3.82%) Dynamics 365
7 29 (3.46%) Salesforce Service Cloud
8 26 (3.11%) GCP
9 21 (2.51%) Figma
10 18 (2.15%) Google Ads
11 16 (1.91%) Snowflake
12 14 (1.67%) Microsoft 365
13 13 (1.55%) Power Automate
14 12 (1.43%) Google Analytics
15 11 (1.31%) Slack
15 11 (1.31%) WhatsApp
16 9 (1.08%) Azure Data Factory
16 9 (1.08%) PowerApps
16 9 (1.08%) Serverless
16 9 (1.08%) Smartsheet
Communications & Networking
1 21 (2.51%) SMS
2 6 (0.72%) Internet
3 4 (0.48%) RSVP
4 2 (0.24%) Cisco IPT
4 2 (0.24%) Intranet
4 2 (0.24%) Network Security
4 2 (0.24%) Wi-Fi
5 1 (0.12%) 3G
5 1 (0.12%) 4G
5 1 (0.12%) 5G
5 1 (0.12%) BGP
5 1 (0.12%) Broadband
5 1 (0.12%) DHCP
5 1 (0.12%) Ethernet VPN
5 1 (0.12%) Firewall
5 1 (0.12%) HTTP
5 1 (0.12%) Junos
5 1 (0.12%) OSPF
5 1 (0.12%) SSL
5 1 (0.12%) VPN
Database & Business Intelligence
1 43 (5.14%) Power BI
2 24 (2.87%) Tableau
3 19 (2.27%) Data Warehouse
4 11 (1.31%) Metadata
5 10 (1.19%) BigQuery
6 9 (1.08%) Looker
7 8 (0.96%) Data Lake
7 8 (0.96%) Qlik Sense
8 6 (0.72%) Relational Database
9 5 (0.60%) Big Data
9 5 (0.60%) MySQL
9 5 (0.60%) NoSQL
9 5 (0.60%) Star Schema
10 3 (0.36%) Data Mining
10 3 (0.36%) Semantic Layer
11 2 (0.24%) OLAP
11 2 (0.24%) Oracle OLAP
11 2 (0.24%) PostgreSQL
11 2 (0.24%) Redis
11 2 (0.24%) Snowflake Schema
Development Applications
1 20 (2.39%) Postman
2 18 (2.15%) JIRA
3 8 (0.96%) Git
4 6 (0.72%) Jenkins
5 5 (0.60%) Subversion
6 3 (0.36%) Charles Proxy
7 2 (0.24%) GitLab
7 2 (0.24%) JDeveloper
7 2 (0.24%) Robot Framework
7 2 (0.24%) Selenium
8 1 (0.12%) Browser DevTools
8 1 (0.12%) Claude Code
8 1 (0.12%) Fiddler
8 1 (0.12%) PHPUnit
8 1 (0.12%) Vite
General
1 256 (30.59%) Social Skills
2 145 (17.32%) Finance
3 112 (13.38%) Analytical Skills
4 65 (7.77%) Public Sector
5 63 (7.53%) Retail
6 52 (6.21%) Telecoms
7 47 (5.62%) Organisational Skills
8 42 (5.02%) Electronics
9 41 (4.90%) Advertising
9 41 (4.90%) Manufacturing
10 33 (3.94%) Legal
11 24 (2.87%) Banking
12 22 (2.63%) Presentation Skills
13 20 (2.39%) Documentation Skills
14 19 (2.27%) Influencing Skills
15 14 (1.67%) Publishing
16 13 (1.55%) German Language
16 13 (1.55%) Law
17 12 (1.43%) Automotive
18 10 (1.19%) Games
Job Titles
1 116 (13.86%) Analyst
2 79 (9.44%) Senior
3 56 (6.69%) Marketing Manager
4 52 (6.21%) Consultant
5 45 (5.38%) Architect
6 44 (5.26%) Product Manager
7 40 (4.78%) Lead
8 37 (4.42%) Business Analyst
8 37 (4.42%) Designer
9 35 (4.18%) Project Manager
9 35 (4.18%) Senior Manager
10 31 (3.70%) Data Analyst
10 31 (3.70%) Developer
11 23 (2.75%) Business Manager
12 21 (2.51%) Product Owner
13 20 (2.39%) Digital Marketing Manager
14 19 (2.27%) Coordinator
14 19 (2.27%) Data Engineer
14 19 (2.27%) Programme Manager
15 18 (2.15%) Data Scientist
Libraries, Frameworks & Software Standards
1 31 (3.70%) HTML
2 26 (3.11%) REST
3 25 (2.99%) CSS
4 12 (1.43%) Kafka
5 9 (1.08%) JSON
6 8 (0.96%) VML
7 6 (0.72%) Pandas
7 6 (0.72%) React
8 5 (0.60%) AngularJS
8 5 (0.60%) Node.js
8 5 (0.60%) PySpark
8 5 (0.60%) RESTful
9 4 (0.48%) CSS3
9 4 (0.48%) OSGi
9 4 (0.48%) SOAP
9 4 (0.48%) V-Ray
10 3 (0.36%) .NET
10 3 (0.36%) ADO
10 3 (0.36%) J2EE
10 3 (0.36%) XML
Miscellaneous
1 76 (9.08%) Product Ownership
2 65 (7.77%) Marketing Technology
3 55 (6.57%) Social Media
4 48 (5.73%) Onboarding
5 23 (2.75%) Web Conferencing
6 19 (2.27%) Analytical Mindset
6 19 (2.27%) PMI
7 18 (2.15%) Data Protection Act
8 17 (2.03%) AI Agents
9 15 (1.79%) Self-Motivation
10 14 (1.67%) Greenfield Project
11 13 (1.55%) FMCG
12 11 (1.31%) Digital Media
12 11 (1.31%) e-Learning
12 11 (1.31%) Legacy Systems
12 11 (1.31%) Management Information System
13 10 (1.19%) Cloud Native
13 10 (1.19%) Graphic Design
14 9 (1.08%) Data Structures
15 8 (0.96%) Data Centre
Operating Systems
1 10 (1.19%) Windows
2 7 (0.84%) Windows 10
3 5 (0.60%) Windows Server
4 1 (0.12%) Android
4 1 (0.12%) Apple iOS
4 1 (0.12%) Linux
4 1 (0.12%) Windows Server 2016
4 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 162 (19.35%) Analytics
2 145 (17.32%) CRM
3 139 (16.61%) Agile
4 136 (16.25%) Stakeholder Management
5 128 (15.29%) Digital Marketing
6 107 (12.78%) Project Management
7 103 (12.31%) Business Intelligence
8 102 (12.19%) Roadmaps
9 93 (11.11%) AI
10 88 (10.51%) B2B
11 85 (10.16%) Decision-Making
12 81 (9.68%) Problem-Solving
13 58 (6.93%) Continuous Improvement
13 58 (6.93%) Programme Management
14 56 (6.69%) Data Modelling
14 56 (6.69%) E-Commerce
14 56 (6.69%) User Experience
15 55 (6.57%) Marketing Strategy
16 53 (6.33%) Personalization
16 53 (6.33%) Scrum
Programming Languages
1 99 (11.83%) SQL
2 62 (7.41%) Python
3 25 (2.99%) JavaScript
4 11 (1.31%) Java
5 9 (1.08%) C#
6 8 (0.96%) R
7 7 (0.84%) TypeScript
8 6 (0.72%) PowerShell
9 5 (0.60%) Data Analysis Expressions
10 3 (0.36%) Apex Code
10 3 (0.36%) Korn
10 3 (0.36%) LookML
10 3 (0.36%) PHP
11 2 (0.24%) Go
11 2 (0.24%) Google Apps Script
11 2 (0.24%) SystemVerilog
12 1 (0.12%) Shell Script
12 1 (0.12%) SOQL
12 1 (0.12%) VBA
Qualifications
1 85 (10.16%) Degree
2 55 (6.57%) Security Cleared
3 40 (4.78%) SC Cleared
4 22 (2.63%) PMI Certification
5 21 (2.51%) PMP
6 15 (1.79%) Computer Science Degree
7 10 (1.19%) Master's Degree
8 9 (1.08%) DV Cleared
9 6 (0.72%) CISSP
10 5 (0.60%) PhD
11 4 (0.48%) BPSS Clearance
11 4 (0.48%) CEH
11 4 (0.48%) CISA
11 4 (0.48%) CISM
11 4 (0.48%) MBA
11 4 (0.48%) Microsoft Certification
11 4 (0.48%) RIBA
12 3 (0.36%) CSPO
13 2 (0.24%) CESG Certified Professional
13 2 (0.24%) CLAS
Quality Assurance & Compliance
1 52 (6.21%) GDPR
2 41 (4.90%) Data Quality
3 32 (3.82%) QA
4 16 (1.91%) Accessibility
5 10 (1.19%) PMO
6 9 (1.08%) PERC
7 8 (0.96%) California Consumer Privacy Act
8 6 (0.72%) Actionable Recommendations
8 6 (0.72%) ISO/IEC 27001
8 6 (0.72%) NIST
9 5 (0.60%) GRC
9 5 (0.60%) JSP 440
9 5 (0.60%) RMADS
9 5 (0.60%) SLA
10 3 (0.36%) NCSC
10 3 (0.36%) PCI DSS
10 3 (0.36%) WCAG
11 2 (0.24%) DO-254
11 2 (0.24%) EU AI Act
12 1 (0.12%) WAI-ARIA
System Software
1 10 (1.19%) Active Directory
2 6 (0.72%) Docker
3 3 (0.36%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 4 (0.48%) Kubernetes
1 4 (0.48%) Terraform
2 2 (0.24%) Systems Management Server (SMS)
3 1 (0.12%) Failover Clustering
3 1 (0.12%) Grafana
3 1 (0.12%) Microsoft Intune
3 1 (0.12%) SCCM
Vendors
1 147 (17.56%) Salesforce
2 78 (9.32%) Adobe
3 71 (8.48%) Microsoft
4 67 (8.00%) Google
5 48 (5.73%) SAP
6 45 (5.38%) Salesforce Marketing Cloud
7 18 (2.15%) TikTok
8 16 (1.91%) Databricks
9 14 (1.67%) Oracle
10 13 (1.55%) Braze
11 10 (1.19%) HubSpot
12 8 (0.96%) Cisco
12 8 (0.96%) Tealium
13 6 (0.72%) Facebook
13 6 (0.72%) Instagram
13 6 (0.72%) Pega
14 5 (0.60%) mParticle
14 5 (0.60%) Pinterest
14 5 (0.60%) Snapchat
14 5 (0.60%) YouTube