Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 19 March 2026, comparing them to the same period in the previous two years.

6 months to
19 Mar 2026
Same period 2025 Same period 2024
Rank 112 72 67
Rank change year-on-year -40 -5 +30
Contract jobs citing Marketing 859 824 1,171
As % of all contract jobs in England 2.32% 3.37% 3.10%
As % of the General category 4.04% 5.32% 5.28%
Number of daily rates quoted 442 480 740
10th Percentile £204 £225 £210
25th Percentile £306 £313 £338
Median daily rate (50th Percentile) £442 £475 £475
Median % change year-on-year -7.02% - -9.52%
75th Percentile £565 £600 £613
90th Percentile £686 £700 £738
UK median daily rate £435 £475 £475
% change year-on-year -8.42% - -9.52%
Number of hourly rates quoted 90 29 64
10th Percentile £15.48 £24.24 £16.42
25th Percentile £20.50 £30.25 £25.63
Median hourly rate £24.00 £47.50 £34.75
Median % change year-on-year -49.47% +36.69% -6.08%
75th Percentile £35.75 £58.75 £43.88
90th Percentile £42.04 £80.75 £62.53
UK median hourly rate £24.00 £40.00 £34.00
% change year-on-year -40.00% +17.65% -8.11%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,286 15,488 22,174
As % of all contract IT jobs advertised in England 57.52% 63.30% 58.64%
Number of daily rates quoted 13,445 10,017 14,493
10th Percentile £300 £300 £270
25th Percentile £406 £413 £413
Median daily rate (50th Percentile) £500 £525 £533
Median % change year-on-year -4.76% -1.41% -3.18%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £763
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,335 579 1,658
10th Percentile £14.38 £15.00 £13.00
25th Percentile £17.69 £19.94 £15.29
Median hourly rate £25.08 £30.81 £26.00
Median % change year-on-year -18.60% +18.48% -22.76%
75th Percentile £59.25 £60.38 £50.00
90th Percentile £77.50 £76.25 £65.00
UK median hourly rate £25.00 £30.00 £25.75
% change year-on-year -16.67% +16.50% -24.06%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 19 March 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 19 March 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 19 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -21 527 £425 -5.56% 784
South East -57 110 £510 -11.30% 413
Midlands -16 69 £425 +17.32% 176
East of England +7 48 £500 +3.09% 97
North of England -97 47 £350 -28.93% 307
East Midlands +2 45 £413 +32.21% 74
South West -38 44 £525 -5.41% 109
North West -55 31 £413 -16.98% 173
West Midlands -44 24 £600 +75.82% 102
Yorkshire -53 10 £780 +41.82% 105
North East -12 9 £175 -51.72% 31
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 43 (5.01%) CMS
2 18 (2.10%) Adobe Experience Manager
3 16 (1.86%) Confluence
4 15 (1.75%) SharePoint
5 11 (1.28%) WordPress
6 6 (0.70%) Apache Spark
7 5 (0.58%) Drupal
8 4 (0.47%) Apache Airflow
9 3 (0.35%) Apache
9 3 (0.35%) SAS
10 2 (0.23%) Microsoft Exchange
11 1 (0.12%) Oracle Collaboration Suite
11 1 (0.12%) Sitecore CMS
11 1 (0.12%) Sitefinity
11 1 (0.12%) Umbraco
Applications
1 45 (5.24%) Microsoft Office
2 40 (4.66%) Microsoft Excel
3 28 (3.26%) Microsoft PowerPoint
4 18 (2.10%) Photoshop
5 10 (1.16%) Adobe Illustrator
6 7 (0.81%) MS Visio
6 7 (0.81%) Spreadsheet
7 6 (0.70%) Adobe After Effects
8 5 (0.58%) Adobe Creative Suite
9 4 (0.47%) Maya
10 3 (0.35%) Adobe Captivate
10 3 (0.35%) Adobe Premiere
10 3 (0.35%) Final Cut Pro
10 3 (0.35%) InDesign
10 3 (0.35%) Notion
11 2 (0.23%) Chatbot
12 1 (0.12%) Blender
12 1 (0.12%) CINEMA 4D
12 1 (0.12%) Siemens NX
12 1 (0.12%) Trello
Business Applications
1 18 (2.10%) Dynamics CRM
2 10 (1.16%) Salesforce CRM
3 9 (1.05%) Sprinklr
4 7 (0.81%) Adobe Campaign
4 7 (0.81%) Eloqua
4 7 (0.81%) Shopify
5 3 (0.35%) Workfront
6 1 (0.12%) Dynamics NAV
6 1 (0.12%) Oracle Procure-to-Pay
6 1 (0.12%) Raiser’s Edge
6 1 (0.12%) SAP EWM
6 1 (0.12%) SAP GTS
6 1 (0.12%) SAP Hybris
6 1 (0.12%) SAP MDG
6 1 (0.12%) SAP MM
6 1 (0.12%) SAP Oil and Gas
6 1 (0.12%) SAP PP
6 1 (0.12%) SAP S/4HANA
6 1 (0.12%) SAP SCM
6 1 (0.12%) SAP SRM
Cloud Services
1 86 (10.01%) SaaS
2 63 (7.33%) Azure
3 57 (6.64%) Power Platform
4 38 (4.42%) Dynamics 365
4 38 (4.42%) Microsoft 365
5 33 (3.84%) AWS
6 25 (2.91%) Salesforce Sales Cloud
7 23 (2.68%) GCP
8 20 (2.33%) Salesforce Service Cloud
9 19 (2.21%) Figma
10 17 (1.98%) Power Automate
11 16 (1.86%) Google Analytics
12 14 (1.63%) Serverless
13 13 (1.51%) Azure Functions
13 13 (1.51%) Google Ads
14 12 (1.40%) PowerApps
14 12 (1.40%) Snowflake
15 11 (1.28%) Canva
15 11 (1.28%) Salesforce Commerce Cloud
15 11 (1.28%) WhatsApp
Communications & Networking
1 24 (2.79%) Wireless
2 23 (2.68%) SMS
3 8 (0.93%) Internet
4 5 (0.58%) VPN
5 4 (0.47%) HTTP
5 4 (0.47%) Intranet
5 4 (0.47%) Unified Communications
6 3 (0.35%) BGP
6 3 (0.35%) Firewall
6 3 (0.35%) Junos
6 3 (0.35%) Network Security
6 3 (0.35%) OSPF
7 2 (0.23%) Cisco IPT
7 2 (0.23%) DHCP
7 2 (0.23%) DNS
7 2 (0.23%) LAN
7 2 (0.23%) Wi-Fi
8 1 (0.12%) Broadband
8 1 (0.12%) FTP
8 1 (0.12%) VoIP
Database & Business Intelligence
1 42 (4.89%) Power BI
2 15 (1.75%) Data Warehouse
2 15 (1.75%) Tableau
3 9 (1.05%) Metadata
4 8 (0.93%) Looker
5 6 (0.70%) Relational Database
6 5 (0.58%) Data Lake
6 5 (0.58%) MySQL
7 4 (0.47%) BigQuery
7 4 (0.47%) Data Mining
7 4 (0.47%) NoSQL
7 4 (0.47%) PostgreSQL
7 4 (0.47%) SQL Server Integration Services
8 2 (0.23%) Electronic Patient Records
8 2 (0.23%) OLAP
8 2 (0.23%) Oracle OLAP
8 2 (0.23%) Oracle Reports
8 2 (0.23%) Parquet
8 2 (0.23%) Snowflake Schema
8 2 (0.23%) Star Schema
Development Applications
1 20 (2.33%) JIRA
2 9 (1.05%) Postman
3 4 (0.47%) Jenkins
4 3 (0.35%) JUnit
4 3 (0.35%) Storybook
5 2 (0.23%) Git
5 2 (0.23%) JDeveloper
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Charles Proxy
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) GitLab
6 1 (0.12%) Selenium
6 1 (0.12%) Vite
General
1 283 (32.95%) Social Skills
2 256 (29.80%) Finance
3 148 (17.23%) Public Sector
4 139 (16.18%) Telecoms
5 134 (15.60%) Analytical Skills
5 134 (15.60%) Electronics
6 132 (15.37%) Manufacturing
7 58 (6.75%) Retail
8 54 (6.29%) Organisational Skills
9 40 (4.66%) Advertising
10 39 (4.54%) Legal
11 30 (3.49%) Banking
12 25 (2.91%) German Language
12 25 (2.91%) Presentation Skills
13 23 (2.68%) Documentation Skills
13 23 (2.68%) Publishing
14 17 (1.98%) Law
15 16 (1.86%) Influencing Skills
16 14 (1.63%) Italian Language
17 13 (1.51%) French Language
Job Titles
1 95 (11.06%) Analyst
2 62 (7.22%) Architect
3 60 (6.98%) Consultant
4 58 (6.75%) Senior
5 57 (6.64%) Marketing Manager
6 40 (4.66%) Lead
7 38 (4.42%) Business Analyst
8 34 (3.96%) Project Manager
9 32 (3.73%) Product Manager
10 31 (3.61%) Developer
11 30 (3.49%) IT Support
12 26 (3.03%) Designer
13 24 (2.79%) Data Scientist
14 23 (2.68%) 2nd Line Desktop Support
14 23 (2.68%) 2nd Line Support
14 23 (2.68%) Desktop Support
14 23 (2.68%) SC Cleared Desktop Support
14 23 (2.68%) Senior Manager
15 22 (2.56%) Data Analyst
15 22 (2.56%) Salesforce Architect
Libraries, Frameworks & Software Standards
1 37 (4.31%) HTML
2 28 (3.26%) REST
3 24 (2.79%) CSS
4 11 (1.28%) JSON
5 10 (1.16%) Middleware
6 9 (1.05%) Kafka
6 9 (1.05%) SOAP
7 8 (0.93%) .NET
7 8 (0.93%) React
7 8 (0.93%) RESTful
8 7 (0.81%) Lightning Web Components
8 7 (0.81%) Pandas
8 7 (0.81%) PySpark
9 6 (0.70%) OAuth
9 6 (0.70%) OAuth2
10 5 (0.58%) AngularJS
10 5 (0.58%) OSGi
10 5 (0.58%) Visualforce
10 5 (0.58%) VML
11 4 (0.47%) CSS3
Miscellaneous
1 68 (7.92%) Marketing Technology
2 64 (7.45%) Social Media
3 61 (7.10%) Product Ownership
4 45 (5.24%) Onboarding
5 31 (3.61%) Data Centre
6 22 (2.56%) Analytical Mindset
7 20 (2.33%) Self-Motivation
7 20 (2.33%) Web Conferencing
8 16 (1.86%) Management Information System
9 14 (1.63%) Digital Media
9 14 (1.63%) e-Learning
10 13 (1.51%) Data Protection Act
10 13 (1.51%) NHS
11 11 (1.28%) AI Agents
11 11 (1.28%) FMCG
12 10 (1.16%) Blog
12 10 (1.16%) Greenfield Project
12 10 (1.16%) Learning Management System
12 10 (1.16%) Mobile App
13 9 (1.05%) PMI
Operating Systems
1 24 (2.79%) Android
2 23 (2.68%) Mac OS
3 13 (1.51%) Windows 10
4 7 (0.81%) Windows
5 2 (0.23%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 223 (25.96%) Digital Marketing
2 181 (21.07%) Business Intelligence
3 163 (18.98%) Analytics
4 148 (17.23%) CRM
5 142 (16.53%) Programme Management
6 128 (14.90%) Stakeholder Management
7 121 (14.09%) Agile
8 87 (10.13%) Problem-Solving
8 87 (10.13%) Project Management
9 84 (9.78%) AI
10 82 (9.55%) Roadmaps
11 78 (9.08%) Migration
12 69 (8.03%) Continuous Improvement
13 66 (7.68%) B2B
14 62 (7.22%) Decision-Making
15 61 (7.10%) User Experience
16 56 (6.52%) Actionable Insight
16 56 (6.52%) Marketing Strategy
17 55 (6.40%) Workflow
18 53 (6.17%) Data Modelling
Programming Languages
1 84 (9.78%) SQL
2 58 (6.75%) Python
3 33 (3.84%) JavaScript
4 17 (1.98%) Java
5 16 (1.86%) C#
6 13 (1.51%) TypeScript
7 12 (1.40%) R
8 7 (0.81%) Apex Code
9 6 (0.70%) PowerShell
10 4 (0.47%) Data Analysis Expressions
11 2 (0.23%) BeanShell
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) SystemVerilog
11 2 (0.23%) VBA
12 1 (0.12%) Shell Script
Qualifications
1 107 (12.46%) Security Cleared
2 97 (11.29%) SC Cleared
3 82 (9.55%) Degree
4 23 (2.68%) Computer Science Degree
5 16 (1.86%) Master's Degree
6 13 (1.51%) PMI Certification
7 11 (1.28%) DV Cleared
8 9 (1.05%) PMP
9 8 (0.93%) CISSP
10 6 (0.70%) Microsoft Certification
11 5 (0.58%) BPSS Clearance
11 5 (0.58%) CISM
11 5 (0.58%) PhD
12 4 (0.47%) CEH
12 4 (0.47%) CISA
12 4 (0.47%) CSPO
12 4 (0.47%) MBA
12 4 (0.47%) RIBA
13 3 (0.35%) Azure Certification
13 3 (0.35%) JNCIA
Quality Assurance & Compliance
1 61 (7.10%) GDPR
2 43 (5.01%) Data Quality
3 31 (3.61%) Accessibility
4 26 (3.03%) QA
5 16 (1.86%) California Consumer Privacy Act
6 11 (1.28%) PMO
6 11 (1.28%) SLA
7 10 (1.16%) PERC
8 8 (0.93%) ISO/IEC 27001
9 7 (0.81%) Actionable Recommendations
9 7 (0.81%) NIST
10 5 (0.58%) GRC
10 5 (0.58%) JSP 440
10 5 (0.58%) PCI DSS
10 5 (0.58%) RMADS
11 3 (0.35%) NCSC
11 3 (0.35%) WCAG
12 2 (0.23%) EU AI Act
12 2 (0.23%) HIPAA
12 2 (0.23%) Sarbanes-Oxley
System Software
1 6 (0.70%) Active Directory
2 5 (0.58%) Docker
3 1 (0.12%) Hyper-V
3 1 (0.12%) Virtual Desktop
3 1 (0.12%) Virtual Machines
Systems Management
1 4 (0.47%) Kubernetes
2 3 (0.35%) Terraform
3 2 (0.23%) Microsoft Intune
3 2 (0.23%) SCCM
3 2 (0.23%) Systems Management Server (SMS)
3 2 (0.23%) vRealize
4 1 (0.12%) Cisco UCCE
4 1 (0.12%) Cisco UCCX
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Grafana
4 1 (0.12%) Single Sign-On
Vendors
1 145 (16.88%) SAP
2 144 (16.76%) Salesforce
3 79 (9.20%) Adobe
3 79 (9.20%) Microsoft
4 59 (6.87%) Google
5 44 (5.12%) Salesforce Marketing Cloud
6 36 (4.19%) Cisco
7 28 (3.26%) Apple
8 25 (2.91%) HP
9 24 (2.79%) Dell
10 22 (2.56%) HubSpot
11 15 (1.75%) Oracle
12 14 (1.63%) TikTok
13 13 (1.51%) Tealium
14 9 (1.05%) Databricks
14 9 (1.05%) Marketo
14 9 (1.05%) OneTrust
14 9 (1.05%) YouTube
15 8 (0.93%) Instagram
15 8 (0.93%) mParticle