Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 27 February 2026, comparing them to the same period in the previous two years.

6 months to
27 Feb 2026
Same period 2025 Same period 2024
Rank 109 67 67
Rank change year-on-year -42 0 +30
Contract jobs citing Marketing 848 906 1,159
As % of all contract jobs in England 2.39% 3.52% 3.09%
As % of the General category 4.06% 5.63% 5.23%
Number of daily rates quoted 433 491 750
10th Percentile £204 £229 £206
25th Percentile £313 £313 £340
Median daily rate (50th Percentile) £450 £475 £498
Median % change year-on-year -5.26% -4.52% -5.24%
75th Percentile £575 £594 £617
90th Percentile £688 £688 £738
UK median daily rate £447 £479 £500
% change year-on-year -6.68% -4.20% -4.76%
Number of hourly rates quoted 89 26 54
10th Percentile £15.47 £25.88 £16.80
25th Percentile £20.50 £30.06 £22.81
Median hourly rate £23.83 £41.50 £32.25
Median % change year-on-year -42.59% +28.68% -14.00%
75th Percentile £35.00 £58.00 £43.81
90th Percentile £42.21 £80.75 £62.53
UK median hourly rate £23.83 £39.75 £30.50
% change year-on-year -40.06% +30.33% -18.67%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 20,882 16,098 22,140
As % of all contract IT jobs advertised in England 58.93% 62.62% 59.00%
Number of daily rates quoted 13,242 9,963 14,547
10th Percentile £300 £300 £265
25th Percentile £406 £412 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £750
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,296 535 1,587
10th Percentile £14.10 £15.62 £13.21
25th Percentile £17.12 £20.15 £15.21
Median hourly rate £23.83 £30.45 £26.00
Median % change year-on-year -21.76% +17.12% -15.09%
75th Percentile £55.00 £60.00 £50.00
90th Percentile £74.26 £75.00 £65.00
UK median hourly rate £23.58 £29.90 £26.00
% change year-on-year -21.15% +15.00% -10.34%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 27 February 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 27 February 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 27 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -31 509 £425 -5.56% 358
South East -41 114 £500 - 342
Midlands -15 68 £425 +1.49% 162
North of England -91 50 £350 -30.00% 188
East of England -5 46 £550 +20.88% 62
South West -55 43 £525 -7.49% 86
East Midlands +9 42 £413 +47.32% 58
North West -49 32 £433 -12.63% 112
West Midlands -41 26 £600 +20.00% 103
Yorkshire -65 12 £780 +41.82% 57
North East -20 9 £175 -51.72% 19
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 37 (4.36%) CMS
2 18 (2.12%) Adobe Experience Manager
3 16 (1.89%) Confluence
4 15 (1.77%) SharePoint
5 14 (1.65%) WordPress
6 8 (0.94%) Apache Spark
7 5 (0.59%) Drupal
8 3 (0.35%) Apache
8 3 (0.35%) Apache Airflow
8 3 (0.35%) SAS
8 3 (0.35%) SugarCRM
9 2 (0.24%) Microsoft Exchange
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 46 (5.42%) Microsoft Office
2 41 (4.83%) Microsoft Excel
3 27 (3.18%) Microsoft PowerPoint
4 15 (1.77%) Photoshop
5 11 (1.30%) Adobe Illustrator
6 7 (0.83%) Adobe After Effects
6 7 (0.83%) Spreadsheet
7 6 (0.71%) Adobe Creative Suite
7 6 (0.71%) MS Visio
8 4 (0.47%) Adobe Premiere
8 4 (0.47%) Chatbot
9 3 (0.35%) Adobe Captivate
9 3 (0.35%) Final Cut Pro
9 3 (0.35%) InDesign
9 3 (0.35%) Notion
9 3 (0.35%) Trello
10 2 (0.24%) Maya
11 1 (0.12%) Blender
11 1 (0.12%) CINEMA 4D
11 1 (0.12%) Microsoft Project
Business Applications
1 21 (2.48%) Dynamics CRM
2 9 (1.06%) Salesforce CRM
3 8 (0.94%) Eloqua
3 8 (0.94%) Shopify
4 7 (0.83%) Adobe Campaign
5 4 (0.47%) Sprinklr
6 3 (0.35%) Workfront
7 1 (0.12%) Dynamics NAV
7 1 (0.12%) Endur
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) Raiser’s Edge
7 1 (0.12%) SAP EWM
7 1 (0.12%) SAP GTS
7 1 (0.12%) SAP Hybris
7 1 (0.12%) SAP IBP
7 1 (0.12%) SAP MDG
7 1 (0.12%) SAP Oil and Gas
7 1 (0.12%) SAP S/4HANA
7 1 (0.12%) SAP SCM
7 1 (0.12%) SAP SRM
Cloud Services
1 85 (10.02%) SaaS
2 72 (8.49%) Azure
3 61 (7.19%) Power Platform
4 40 (4.72%) Microsoft 365
5 39 (4.60%) Dynamics 365
6 38 (4.48%) AWS
7 26 (3.07%) Salesforce Sales Cloud
8 24 (2.83%) GCP
9 21 (2.48%) Figma
10 20 (2.36%) Salesforce Service Cloud
11 17 (2.00%) Power Automate
12 16 (1.89%) Google Analytics
13 15 (1.77%) PowerApps
13 15 (1.77%) Serverless
14 14 (1.65%) Azure Functions
15 13 (1.53%) Snowflake
16 12 (1.42%) Canva
17 11 (1.30%) WhatsApp
18 10 (1.18%) Salesforce Commerce Cloud
19 9 (1.06%) Azure DevOps
Communications & Networking
1 24 (2.83%) Wireless
2 22 (2.59%) SMS
3 8 (0.94%) Internet
4 5 (0.59%) VPN
5 4 (0.47%) HTTP
5 4 (0.47%) Intranet
5 4 (0.47%) Unified Communications
6 3 (0.35%) BGP
6 3 (0.35%) Firewall
6 3 (0.35%) Junos
6 3 (0.35%) Network Security
6 3 (0.35%) OSPF
7 2 (0.24%) Cisco IPT
7 2 (0.24%) DHCP
7 2 (0.24%) DNS
7 2 (0.24%) LAN
7 2 (0.24%) Wi-Fi
8 1 (0.12%) Broadband
8 1 (0.12%) FTP
8 1 (0.12%) VoIP
Database & Business Intelligence
1 44 (5.19%) Power BI
2 21 (2.48%) Tableau
3 16 (1.89%) Data Warehouse
4 11 (1.30%) Looker
5 8 (0.94%) Relational Database
6 7 (0.83%) Data Lake
6 7 (0.83%) Metadata
7 6 (0.71%) BigQuery
7 6 (0.71%) MySQL
8 4 (0.47%) Data Mining
8 4 (0.47%) Mixpanel
8 4 (0.47%) NoSQL
8 4 (0.47%) PostgreSQL
8 4 (0.47%) SQL Server Integration Services
9 2 (0.24%) Big Data
9 2 (0.24%) Electronic Patient Records
9 2 (0.24%) Hadoop
9 2 (0.24%) Oracle OLAP
9 2 (0.24%) Parquet
9 2 (0.24%) Snowflake Schema
Development Applications
1 22 (2.59%) JIRA
2 5 (0.59%) Git
2 5 (0.59%) Jenkins
3 4 (0.47%) Postman
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Storybook
4 3 (0.35%) Visual Website Optimizer
5 2 (0.24%) JDeveloper
5 2 (0.24%) Selenium
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Charles Proxy
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) TeamCity
General
1 293 (34.55%) Social Skills
2 273 (32.19%) Finance
3 161 (18.99%) Public Sector
4 154 (18.16%) Telecoms
5 144 (16.98%) Electronics
6 143 (16.86%) Manufacturing
7 137 (16.16%) Analytical Skills
8 62 (7.31%) Retail
9 50 (5.90%) Organisational Skills
10 40 (4.72%) Legal
11 35 (4.13%) Advertising
12 27 (3.18%) Banking
13 26 (3.07%) German Language
13 26 (3.07%) Presentation Skills
14 23 (2.71%) Documentation Skills
15 18 (2.12%) Publishing
16 17 (2.00%) Law
17 14 (1.65%) Influencing Skills
18 13 (1.53%) Inclusion and Diversity
18 13 (1.53%) Italian Language
Job Titles
1 95 (11.20%) Analyst
2 63 (7.43%) Architect
3 61 (7.19%) Consultant
4 60 (7.08%) Senior
5 58 (6.84%) Marketing Manager
6 45 (5.31%) Lead
7 39 (4.60%) Business Analyst
8 33 (3.89%) Developer
9 32 (3.77%) Project Manager
10 30 (3.54%) IT Support
11 27 (3.18%) Designer
12 25 (2.95%) Data Analyst
12 25 (2.95%) Data Scientist
13 24 (2.83%) Coordinator
13 24 (2.83%) Salesforce Architect
13 24 (2.83%) Senior Manager
14 23 (2.71%) 2nd Line Desktop Support
14 23 (2.71%) 2nd Line Support
14 23 (2.71%) Desktop Support
14 23 (2.71%) SC Cleared Desktop Support
Libraries, Frameworks & Software Standards
1 45 (5.31%) HTML
2 32 (3.77%) REST
3 30 (3.54%) CSS
4 15 (1.77%) SOAP
5 11 (1.30%) .NET
5 11 (1.30%) JSON
5 11 (1.30%) Middleware
6 10 (1.18%) RESTful
7 9 (1.06%) Kafka
7 9 (1.06%) React
8 7 (0.83%) Lightning Web Components
8 7 (0.83%) Pandas
9 6 (0.71%) HTML5 Canvas
9 6 (0.71%) OAuth
9 6 (0.71%) OAuth2
9 6 (0.71%) Visualforce
10 5 (0.59%) OSGi
10 5 (0.59%) PySpark
10 5 (0.59%) SailPoint
11 4 (0.47%) AngularJS
Miscellaneous
1 65 (7.67%) Social Media
2 54 (6.37%) Product Ownership
3 48 (5.66%) Marketing Technology
4 46 (5.42%) Onboarding
5 29 (3.42%) Data Centre
6 24 (2.83%) Analytical Mindset
7 20 (2.36%) Web Conferencing
8 17 (2.00%) Digital Media
8 17 (2.00%) Management Information System
9 16 (1.89%) Self-Motivation
10 15 (1.77%) Data Protection Act
11 14 (1.65%) e-Learning
12 13 (1.53%) NHS
13 10 (1.18%) AI Agents
13 10 (1.18%) Blog
13 10 (1.18%) Educational Technology
13 10 (1.18%) FMCG
13 10 (1.18%) Learning Management System
13 10 (1.18%) Legacy Systems
14 9 (1.06%) Mobile App
Operating Systems
1 24 (2.83%) Android
2 23 (2.71%) Mac OS
3 13 (1.53%) Windows 10
4 10 (1.18%) Windows
5 2 (0.24%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 228 (26.89%) Digital Marketing
2 195 (23.00%) Business Intelligence
3 168 (19.81%) Analytics
4 152 (17.92%) Programme Management
5 146 (17.22%) CRM
6 132 (15.57%) Stakeholder Management
7 127 (14.98%) Agile
8 90 (10.61%) Problem-Solving
9 85 (10.02%) Roadmaps
10 84 (9.91%) AI
11 82 (9.67%) Project Management
12 73 (8.61%) Migration
13 70 (8.25%) Continuous Improvement
14 69 (8.14%) User Experience
15 60 (7.08%) B2B
16 59 (6.96%) Decision-Making
17 58 (6.84%) Actionable Insight
18 55 (6.49%) Data Modelling
19 52 (6.13%) DevOps
19 52 (6.13%) Workflow
Programming Languages
1 86 (10.14%) SQL
2 62 (7.31%) Python
3 39 (4.60%) JavaScript
4 20 (2.36%) C#
5 15 (1.77%) Java
6 14 (1.65%) R
7 13 (1.53%) TypeScript
8 7 (0.83%) Apex Code
8 7 (0.83%) PowerShell
9 3 (0.35%) PHP
10 2 (0.24%) BeanShell
10 2 (0.24%) C++
10 2 (0.24%) Data Analysis Expressions
10 2 (0.24%) Go
10 2 (0.24%) SystemVerilog
10 2 (0.24%) VBA
11 1 (0.12%) Google Apps Script
11 1 (0.12%) Korn
11 1 (0.12%) Shell Script
Qualifications
1 113 (13.33%) Security Cleared
2 102 (12.03%) SC Cleared
3 84 (9.91%) Degree
4 22 (2.59%) Computer Science Degree
5 14 (1.65%) Master's Degree
6 11 (1.30%) DV Cleared
7 10 (1.18%) PMI Certification
8 8 (0.94%) CISSP
9 7 (0.83%) Microsoft Certification
10 6 (0.71%) PMP
11 5 (0.59%) BPSS Clearance
11 5 (0.59%) CISM
11 5 (0.59%) PhD
12 4 (0.47%) Azure Certification
12 4 (0.47%) CEH
12 4 (0.47%) CISA
12 4 (0.47%) CSPO
13 3 (0.35%) JNCIA
13 3 (0.35%) JNCIS
13 3 (0.35%) RIBA
Quality Assurance & Compliance
1 64 (7.55%) GDPR
2 37 (4.36%) Data Quality
3 36 (4.25%) Accessibility
4 33 (3.89%) QA
5 19 (2.24%) California Consumer Privacy Act
6 14 (1.65%) PMO
7 11 (1.30%) SLA
8 8 (0.94%) ISO/IEC 27001
8 8 (0.94%) PERC
9 7 (0.83%) Actionable Recommendations
9 7 (0.83%) NIST
10 5 (0.59%) JSP 440
10 5 (0.59%) PCI DSS
10 5 (0.59%) RMADS
11 4 (0.47%) GRC
12 3 (0.35%) NCSC
12 3 (0.35%) WCAG
13 2 (0.24%) DO-254
13 2 (0.24%) HIPAA
13 2 (0.24%) Sarbanes-Oxley
System Software
1 7 (0.83%) Active Directory
1 7 (0.83%) Docker
2 1 (0.12%) HDFS
2 1 (0.12%) Hyper-V
2 1 (0.12%) Virtual Desktop
2 1 (0.12%) Virtual Machines
Systems Management
1 6 (0.71%) Terraform
2 5 (0.59%) Kubernetes
3 2 (0.24%) Microsoft Intune
3 2 (0.24%) SCCM
3 2 (0.24%) Systems Management Server (SMS)
3 2 (0.24%) vRealize
4 1 (0.12%) Cisco UCCE
4 1 (0.12%) Cisco UCCX
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Single Sign-On
Vendors
1 155 (18.28%) SAP
2 136 (16.04%) Salesforce
3 88 (10.38%) Microsoft
4 76 (8.96%) Adobe
5 52 (6.13%) Google
6 40 (4.72%) Salesforce Marketing Cloud
7 37 (4.36%) Cisco
8 25 (2.95%) Apple
8 25 (2.95%) HP
9 24 (2.83%) Dell
10 20 (2.36%) HubSpot
11 14 (1.65%) Oracle
12 13 (1.53%) Tealium
13 12 (1.42%) Databricks
14 10 (1.18%) mParticle
14 10 (1.18%) OneTrust
15 9 (1.06%) Marketo
15 9 (1.06%) TikTok
15 9 (1.06%) YouTube
16 8 (0.94%) ServiceNow