Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 19 June 2026, comparing them to the same period in the previous two years.

6 months to
19 Jun 2026
Same period 2025 Same period 2024
Rank 127 88 72
Rank change year-on-year -39 -16 +27
Contract jobs citing Marketing 860 720 1,074
As % of all contract jobs in England 2.00% 2.89% 2.85%
As % of the General category 3.65% 4.50% 4.98%
Number of daily rates quoted 476 391 611
10th Percentile £247 £213 £225
25th Percentile £325 £323 £334
Median daily rate (50th Percentile) £447 £490 £470
Median % change year-on-year -8.78% +4.26% -8.29%
75th Percentile £565 £600 £613
90th Percentile £675 £700 £775
UK median daily rate £450 £475 £475
% change year-on-year -5.26% - -7.32%
Number of hourly rates quoted 45 45 86
10th Percentile £16.20 £18.20 £13.41
25th Percentile £28.81 £27.39 £17.28
Median hourly rate £35.50 £34.65 £33.25
Median % change year-on-year +2.45% +4.21% -16.52%
75th Percentile £43.69 £49.75 £42.19
90th Percentile £54.20 £61.15 £63.75
UK median hourly rate £35.50 £40.00 £33.00
% change year-on-year -11.25% +21.21% -17.15%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 23,575 16,000 21,574
As % of all contract IT jobs advertised in England 54.69% 64.33% 57.18%
Number of daily rates quoted 14,351 10,318 13,765
10th Percentile £313 £282 £282
25th Percentile £413 £404 £413
Median daily rate (50th Percentile) £520 £520 £533
Median % change year-on-year - -2.44% -3.09%
75th Percentile £638 £638 £650
90th Percentile £749 £763 £775
UK median daily rate £515 £501 £525
% change year-on-year +2.90% -4.67% -4.55%
Number of hourly rates quoted 1,646 770 1,837
10th Percentile £14.22 £13.34 £12.88
25th Percentile £18.75 £16.93 £15.62
Median hourly rate £32.50 £27.97 £31.97
Median % change year-on-year +16.20% -12.51% +6.57%
75th Percentile £63.75 £53.75 £52.78
90th Percentile £82.25 £75.00 £67.50
UK median hourly rate £32.00 £27.70 £30.50
% change year-on-year +15.52% -9.18% -0.07%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 19 June 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 19 June 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 19 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -22 577 £433 -8.95% 799
South East -69 85 £450 -25.00% 390
North of England -59 61 £492 -7.17% 235
Midlands -14 59 £492 +9.39% 143
North West -33 41 £459 -13.49% 151
West Midlands -31 39 £425 -5.56% 83
South West -65 31 £323 -41.89% 74
East of England -7 30 £488 +4.84% 71
East Midlands -2 20 £541 +20.68% 60
Yorkshire -55 12 £780 +41.82% 60
North East -30 11 £750 +49.25% 25
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 65 (7.56%) CMS
2 23 (2.67%) Adobe Experience Manager
3 13 (1.51%) SharePoint
4 11 (1.28%) Confluence
5 5 (0.58%) Apache Airflow
5 5 (0.58%) WordPress
6 4 (0.47%) Apache Spark
7 3 (0.35%) Drupal
7 3 (0.35%) SAS
8 2 (0.23%) Apache
8 2 (0.23%) Oracle Collaboration Suite
9 1 (0.12%) Headless CMS
9 1 (0.12%) Kentico
9 1 (0.12%) Microsoft Exchange
9 1 (0.12%) nginx
9 1 (0.12%) Sitecore CMS
9 1 (0.12%) Sitefinity
Applications
1 34 (3.95%) Microsoft Excel
2 31 (3.60%) Microsoft PowerPoint
3 27 (3.14%) Photoshop
4 22 (2.56%) Microsoft Office
5 13 (1.51%) Adobe Illustrator
6 10 (1.16%) MS Visio
7 6 (0.70%) Maya
8 5 (0.58%) Adobe Creative Suite
9 3 (0.35%) Adobe After Effects
9 3 (0.35%) Adobe Captivate
9 3 (0.35%) Final Cut Pro
9 3 (0.35%) Spreadsheet
9 3 (0.35%) Trello
10 2 (0.23%) Acrobat
10 2 (0.23%) Chatbot
10 2 (0.23%) InDesign
10 2 (0.23%) Siemens NX
11 1 (0.12%) Adobe XD
Business Applications
1 25 (2.91%) Dynamics CRM
2 21 (2.44%) Salesforce CRM
3 14 (1.63%) Adobe Campaign
4 8 (0.93%) Shopify
4 8 (0.93%) Sprinklr
5 5 (0.58%) Eloqua
5 5 (0.58%) Magento
6 3 (0.35%) Workfront
7 2 (0.23%) Payment Gateway
8 1 (0.12%) Dynamics NAV
8 1 (0.12%) NetSuite
8 1 (0.12%) Oracle Procure-to-Pay
8 1 (0.12%) SAP MDG
Cloud Services
1 86 (10.00%) SaaS
2 53 (6.16%) Azure
3 52 (6.05%) Power Platform
4 43 (5.00%) Salesforce Sales Cloud
5 40 (4.65%) AWS
6 35 (4.07%) Salesforce Service Cloud
7 28 (3.26%) Dynamics 365
8 25 (2.91%) GCP
9 21 (2.44%) Snowflake
10 18 (2.09%) Figma
10 18 (2.09%) Google Ads
11 13 (1.51%) Microsoft 365
12 11 (1.28%) Azure DevOps
12 11 (1.28%) Google Analytics
13 10 (1.16%) Slack
14 9 (1.05%) Power Automate
14 9 (1.05%) Smartsheet
14 9 (1.05%) WhatsApp
15 8 (0.93%) Canva
15 8 (0.93%) PowerApps
Communications & Networking
1 18 (2.09%) SMS
2 6 (0.70%) Internet
3 4 (0.47%) RSVP
4 2 (0.23%) 3G
4 2 (0.23%) 4G
4 2 (0.23%) 5G
4 2 (0.23%) Intranet
5 1 (0.12%) Broadband
5 1 (0.12%) CTI
5 1 (0.12%) DHCP
5 1 (0.12%) Wi-Fi
Database & Business Intelligence
1 40 (4.65%) Power BI
2 34 (3.95%) Tableau
3 21 (2.44%) Data Warehouse
4 13 (1.51%) Metadata
5 12 (1.40%) BigQuery
5 12 (1.40%) Data Lake
6 11 (1.28%) Looker
7 8 (0.93%) Qlik Sense
7 8 (0.93%) Relational Database
8 6 (0.70%) MySQL
8 6 (0.70%) NoSQL
9 5 (0.58%) Big Data
10 3 (0.35%) Data Mining
10 3 (0.35%) PostgreSQL
10 3 (0.35%) Redis
10 3 (0.35%) Semantic Layer
10 3 (0.35%) Star Schema
11 2 (0.23%) MongoDB
11 2 (0.23%) OLAP
11 2 (0.23%) Snowflake Schema
Development Applications
1 26 (3.02%) Postman
2 18 (2.09%) JIRA
3 9 (1.05%) Git
4 6 (0.70%) Jenkins
5 5 (0.58%) Subversion
6 2 (0.23%) Charles Proxy
6 2 (0.23%) GitLab
6 2 (0.23%) Robot Framework
6 2 (0.23%) Selenium
7 1 (0.12%) PHPUnit
7 1 (0.12%) Vite
General
1 250 (29.07%) Social Skills
2 121 (14.07%) Finance
3 110 (12.79%) Analytical Skills
4 73 (8.49%) Retail
5 48 (5.58%) Public Sector
6 47 (5.47%) Advertising
7 43 (5.00%) Organisational Skills
8 28 (3.26%) Telecoms
9 25 (2.91%) Legal
10 22 (2.56%) Banking
11 21 (2.44%) Presentation Skills
12 20 (2.33%) Documentation Skills
13 17 (1.98%) Electronics
13 17 (1.98%) Manufacturing
13 17 (1.98%) Publishing
14 14 (1.63%) Influencing Skills
15 13 (1.51%) Law
15 13 (1.51%) Pharmaceutical
16 12 (1.40%) Automotive
17 9 (1.05%) Games
Job Titles
1 120 (13.95%) Analyst
2 79 (9.19%) Senior
3 58 (6.74%) Marketing Manager
4 46 (5.35%) Product Manager
5 45 (5.23%) Developer
6 44 (5.12%) Consultant
6 44 (5.12%) Lead
7 43 (5.00%) Architect
8 37 (4.30%) Project Manager
8 37 (4.30%) Senior Manager
9 36 (4.19%) Designer
10 35 (4.07%) Data Analyst
11 33 (3.84%) Business Analyst
12 25 (2.91%) Salesforce Developer
13 24 (2.79%) Business Manager
13 24 (2.79%) Coordinator
14 23 (2.67%) Marketing Specialist
15 21 (2.44%) Data Engineer
15 21 (2.44%) Product Owner
16 20 (2.33%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 34 (3.95%) HTML
2 32 (3.72%) CSS
3 26 (3.02%) REST
4 10 (1.16%) JSON
4 10 (1.16%) Kafka
5 8 (0.93%) RESTful
6 7 (0.81%) Lightning Web Components
6 7 (0.81%) Middleware
7 6 (0.70%) AngularJS
7 6 (0.70%) Pandas
7 6 (0.70%) React
7 6 (0.70%) SOAP
8 5 (0.58%) Node.js
8 5 (0.58%) PySpark
8 5 (0.58%) VML
8 5 (0.58%) XML
9 4 (0.47%) CSS3
9 4 (0.47%) HTML5
9 4 (0.47%) OSGi
9 4 (0.47%) V-Ray
Miscellaneous
1 81 (9.42%) Product Ownership
2 61 (7.09%) Marketing Technology
3 56 (6.51%) Social Media
4 53 (6.16%) Onboarding
5 24 (2.79%) Web Conferencing
6 18 (2.09%) Analytical Mindset
6 18 (2.09%) PMI
7 16 (1.86%) Data Protection Act
8 15 (1.74%) Self-Motivation
9 14 (1.63%) AI Agents
9 14 (1.63%) FMCG
10 12 (1.40%) Data Structures
11 11 (1.28%) Cloud Native
11 11 (1.28%) Digital Media
11 11 (1.28%) Greenfield Project
11 11 (1.28%) Legacy Systems
12 10 (1.16%) Graphic Design
13 9 (1.05%) Management Information System
14 8 (0.93%) Animation
14 8 (0.93%) Data Centre
Operating Systems
1 12 (1.40%) Windows
2 5 (0.58%) Windows Server
3 4 (0.47%) Windows 10
4 1 (0.12%) Android
4 1 (0.12%) Apple iOS
4 1 (0.12%) Linux
4 1 (0.12%) Windows Server 2016
4 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 166 (19.30%) CRM
2 161 (18.72%) Analytics
3 152 (17.67%) Stakeholder Management
4 143 (16.63%) Agile
5 107 (12.44%) Project Management
5 107 (12.44%) Roadmaps
6 98 (11.40%) Digital Marketing
7 97 (11.28%) AI
8 93 (10.81%) B2B
9 88 (10.23%) Decision-Making
10 83 (9.65%) Problem-Solving
11 81 (9.42%) Business Intelligence
12 63 (7.33%) Data Modelling
13 59 (6.86%) Marketing Strategy
14 56 (6.51%) Continuous Improvement
14 56 (6.51%) E-Commerce
15 55 (6.40%) Scrum
15 55 (6.40%) User Experience
16 54 (6.28%) DevOps
17 51 (5.93%) Stakeholder Engagement
Programming Languages
1 113 (13.14%) SQL
2 64 (7.44%) Python
3 23 (2.67%) JavaScript
4 11 (1.28%) Java
5 8 (0.93%) R
6 7 (0.81%) Apex Code
6 7 (0.81%) C#
6 7 (0.81%) TypeScript
7 5 (0.58%) SOQL
8 4 (0.47%) PHP
8 4 (0.47%) PowerShell
9 3 (0.35%) Data Analysis Expressions
9 3 (0.35%) Korn
9 3 (0.35%) LookML
10 2 (0.23%) Google Apps Script
10 2 (0.23%) PL/SQL
10 2 (0.23%) SystemVerilog
11 1 (0.12%) Shell Script
11 1 (0.12%) SOSL
11 1 (0.12%) VBA
Qualifications
1 93 (10.81%) Degree
2 46 (5.35%) Security Cleared
3 31 (3.60%) SC Cleared
4 23 (2.67%) PMP
5 22 (2.56%) PMI Certification
6 15 (1.74%) Computer Science Degree
7 10 (1.16%) DV Cleared
7 10 (1.16%) Master's Degree
8 6 (0.70%) BPSS Clearance
9 5 (0.58%) PhD
10 4 (0.47%) MBA
10 4 (0.47%) RIBA
11 3 (0.35%) CEH
11 3 (0.35%) CISA
11 3 (0.35%) CISM
11 3 (0.35%) CISSP
12 2 (0.23%) Analytics IQ
12 2 (0.23%) Microsoft Certified Professional
13 1 (0.12%) AWS Certification
13 1 (0.12%) Postgraduate
Quality Assurance & Compliance
1 46 (5.35%) QA
2 45 (5.23%) GDPR
3 44 (5.12%) Data Quality
4 16 (1.86%) Accessibility
5 10 (1.16%) PMO
6 6 (0.70%) California Consumer Privacy Act
6 6 (0.70%) SLA
7 5 (0.58%) Actionable Recommendations
8 4 (0.47%) GRC
8 4 (0.47%) PERC
9 3 (0.35%) ISO/IEC 27001
9 3 (0.35%) JSP 440
9 3 (0.35%) NCSC
9 3 (0.35%) NIST
9 3 (0.35%) RMADS
10 2 (0.23%) DO-254
10 2 (0.23%) WCAG
11 1 (0.12%) PCI DSS
11 1 (0.12%) UCITS
11 1 (0.12%) WAI
System Software
1 11 (1.28%) Active Directory
2 6 (0.70%) Docker
3 3 (0.35%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
Systems Management
1 7 (0.81%) Systems Management Server (SMS)
2 5 (0.58%) Terraform
3 4 (0.47%) Kubernetes
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Grafana
4 1 (0.12%) SCCM
Vendors
1 160 (18.60%) Salesforce
2 81 (9.42%) Adobe
3 70 (8.14%) Microsoft
4 69 (8.02%) Google
5 54 (6.28%) Salesforce Marketing Cloud
6 22 (2.56%) SAP
7 20 (2.33%) Databricks
7 20 (2.33%) TikTok
8 18 (2.09%) Oracle
9 12 (1.40%) Braze
10 11 (1.28%) MuleSoft
11 10 (1.16%) HubSpot
12 8 (0.93%) Instagram
12 8 (0.93%) YouTube
13 7 (0.81%) Cisco
13 7 (0.81%) Marketo
14 6 (0.70%) Pega
15 5 (0.58%) BT
15 5 (0.58%) Facebook
15 5 (0.58%) ServiceNow