Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 26 May 2026, comparing them to the same period in the previous two years.

6 months to
26 May 2026
Same period 2025 Same period 2024
Rank 126 80 71
Rank change year-on-year -46 -9 +31
Contract jobs citing Marketing 839 731 1,054
As % of all contract jobs in England 2.02% 3.07% 2.88%
As % of the General category 3.73% 4.80% 4.98%
Number of daily rates quoted 450 403 615
10th Percentile £238 £210 £215
25th Percentile £318 £325 £325
Median daily rate (50th Percentile) £435 £500 £465
Median % change year-on-year -13.00% +7.53% -11.43%
75th Percentile £565 £600 £613
90th Percentile £675 £700 £775
UK median daily rate £440 £486 £475
% change year-on-year -9.43% +2.37% -9.52%
Number of hourly rates quoted 57 39 75
10th Percentile £16.55 £17.61 £13.39
25th Percentile £23.16 £27.75 £16.80
Median hourly rate £35.50 £34.50 £34.00
Median % change year-on-year +2.90% +1.47% -14.64%
75th Percentile £40.00 £47.50 £43.75
90th Percentile £50.00 £51.95 £59.00
UK median hourly rate £35.50 £34.50 £34.50
% change year-on-year +2.90% - -13.38%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,472 15,240 21,183
As % of all contract IT jobs advertised in England 54.13% 64.03% 57.97%
Number of daily rates quoted 13,830 9,879 13,642
10th Percentile £312 £285 £281
25th Percentile £413 £406 £413
Median daily rate (50th Percentile) £515 £525 £538
Median % change year-on-year -1.90% -2.33% -2.27%
75th Percentile £630 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £513 £513 £525
% change year-on-year - -2.38% -4.55%
Number of hourly rates quoted 1,521 667 1,801
10th Percentile £14.22 £13.50 £13.00
25th Percentile £18.32 £16.94 £15.50
Median hourly rate £30.75 £27.13 £30.00
Median % change year-on-year +13.36% -9.58% -6.25%
75th Percentile £61.18 £53.75 £51.91
90th Percentile £80.00 £75.00 £66.74
UK median hourly rate £30.00 £27.40 £30.00
% change year-on-year +9.49% -8.67% -7.69%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 26 May 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 26 May 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 26 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -21 562 £430 -9.47% 1,277
South East -83 79 £475 +2.70% 409
Midlands -13 63 £541 +21.09% 179
North of England -70 54 £447 -15.66% 307
West Midlands -35 35 £513 +13.89% 118
South West -60 35 £325 -38.10% 112
North West -41 34 £425 -19.81% 179
East of England -18 30 £488 +1.04% 102
East Midlands -5 28 £541 +27.35% 61
Yorkshire -46 15 £780 +43.78% 102
North East -21 8 £750 +32.74% 28
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 54 (6.44%) CMS
2 18 (2.15%) Adobe Experience Manager
3 14 (1.67%) SharePoint
4 12 (1.43%) Confluence
5 6 (0.72%) Drupal
6 5 (0.60%) WordPress
7 4 (0.48%) Apache Airflow
7 4 (0.48%) Apache Spark
8 3 (0.36%) SAS
9 2 (0.24%) Apache
10 1 (0.12%) Headless CMS
10 1 (0.12%) Kentico
10 1 (0.12%) Microsoft Exchange
10 1 (0.12%) nginx
10 1 (0.12%) Oracle Collaboration Suite
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 36 (4.29%) Microsoft Excel
2 34 (4.05%) Microsoft PowerPoint
3 26 (3.10%) Photoshop
4 23 (2.74%) Microsoft Office
5 14 (1.67%) Adobe Illustrator
6 10 (1.19%) MS Visio
7 6 (0.72%) Adobe Creative Suite
7 6 (0.72%) Maya
8 4 (0.48%) Adobe After Effects
9 3 (0.36%) Adobe Captivate
9 3 (0.36%) Chatbot
9 3 (0.36%) Final Cut Pro
10 2 (0.24%) InDesign
10 2 (0.24%) Siemens NX
10 2 (0.24%) Spreadsheet
10 2 (0.24%) Trello
11 1 (0.12%) Adobe Premiere
11 1 (0.12%) Adobe XD
11 1 (0.12%) Blender
11 1 (0.12%) CINEMA 4D
Business Applications
1 21 (2.50%) Dynamics CRM
2 17 (2.03%) Salesforce CRM
3 11 (1.31%) Adobe Campaign
4 8 (0.95%) Sprinklr
5 5 (0.60%) Eloqua
5 5 (0.60%) Magento
5 5 (0.60%) Shopify
6 3 (0.36%) Workfront
7 2 (0.24%) Payment Gateway
8 1 (0.12%) Dynamics NAV
8 1 (0.12%) Oracle Procure-to-Pay
8 1 (0.12%) Raiser’s Edge
8 1 (0.12%) SAP Hybris
8 1 (0.12%) SAP MDG
Cloud Services
1 89 (10.61%) SaaS
2 58 (6.91%) Azure
2 58 (6.91%) Power Platform
3 39 (4.65%) AWS
4 34 (4.05%) Salesforce Sales Cloud
5 32 (3.81%) Dynamics 365
6 30 (3.58%) Salesforce Service Cloud
7 25 (2.98%) GCP
8 21 (2.50%) Figma
9 18 (2.15%) Google Ads
10 17 (2.03%) Snowflake
11 14 (1.67%) Microsoft 365
12 13 (1.55%) Power Automate
13 11 (1.31%) Google Analytics
13 11 (1.31%) Slack
13 11 (1.31%) WhatsApp
14 9 (1.07%) Azure Data Factory
14 9 (1.07%) Azure DevOps
14 9 (1.07%) PowerApps
14 9 (1.07%) Serverless
Communications & Networking
1 21 (2.50%) SMS
2 6 (0.72%) Internet
3 4 (0.48%) RSVP
4 2 (0.24%) Cisco IPT
4 2 (0.24%) Intranet
4 2 (0.24%) Network Security
4 2 (0.24%) Wi-Fi
5 1 (0.12%) 3G
5 1 (0.12%) 4G
5 1 (0.12%) 5G
5 1 (0.12%) BGP
5 1 (0.12%) Broadband
5 1 (0.12%) DHCP
5 1 (0.12%) Ethernet VPN
5 1 (0.12%) Firewall
5 1 (0.12%) HTTP
5 1 (0.12%) Junos
5 1 (0.12%) OSPF
5 1 (0.12%) SSL
5 1 (0.12%) VPN
Database & Business Intelligence
1 44 (5.24%) Power BI
2 25 (2.98%) Tableau
3 19 (2.26%) Data Warehouse
4 11 (1.31%) BigQuery
4 11 (1.31%) Metadata
5 10 (1.19%) Looker
6 8 (0.95%) Data Lake
6 8 (0.95%) Qlik Sense
7 7 (0.83%) Relational Database
8 5 (0.60%) Big Data
8 5 (0.60%) MySQL
8 5 (0.60%) NoSQL
8 5 (0.60%) Star Schema
9 3 (0.36%) Data Mining
9 3 (0.36%) Semantic Layer
10 2 (0.24%) OLAP
10 2 (0.24%) Oracle OLAP
10 2 (0.24%) PostgreSQL
10 2 (0.24%) Redis
10 2 (0.24%) Snowflake Schema
Development Applications
1 20 (2.38%) Postman
2 18 (2.15%) JIRA
3 8 (0.95%) Git
4 6 (0.72%) Jenkins
5 5 (0.60%) Subversion
6 3 (0.36%) Charles Proxy
7 2 (0.24%) GitLab
7 2 (0.24%) JDeveloper
7 2 (0.24%) Robot Framework
7 2 (0.24%) Selenium
8 1 (0.12%) Browser DevTools
8 1 (0.12%) Claude Code
8 1 (0.12%) Fiddler
8 1 (0.12%) PHPUnit
8 1 (0.12%) Vite
General
1 255 (30.39%) Social Skills
2 144 (17.16%) Finance
3 112 (13.35%) Analytical Skills
4 64 (7.63%) Public Sector
5 63 (7.51%) Retail
6 51 (6.08%) Telecoms
7 47 (5.60%) Organisational Skills
8 41 (4.89%) Advertising
8 41 (4.89%) Electronics
9 40 (4.77%) Manufacturing
10 32 (3.81%) Legal
11 24 (2.86%) Banking
12 21 (2.50%) Presentation Skills
13 20 (2.38%) Documentation Skills
14 18 (2.15%) Influencing Skills
15 15 (1.79%) Publishing
16 13 (1.55%) German Language
16 13 (1.55%) Law
17 12 (1.43%) Automotive
18 10 (1.19%) Games
Job Titles
1 116 (13.83%) Analyst
2 79 (9.42%) Senior
3 59 (7.03%) Marketing Manager
4 50 (5.96%) Consultant
5 45 (5.36%) Product Manager
6 43 (5.13%) Architect
7 42 (5.01%) Lead
8 37 (4.41%) Business Analyst
8 37 (4.41%) Designer
9 35 (4.17%) Project Manager
9 35 (4.17%) Senior Manager
10 32 (3.81%) Data Analyst
10 32 (3.81%) Developer
11 22 (2.62%) Business Manager
12 21 (2.50%) Digital Marketing Manager
12 21 (2.50%) Product Owner
13 20 (2.38%) Coordinator
13 20 (2.38%) Data Engineer
14 19 (2.26%) Programme Manager
15 18 (2.15%) Data Scientist
Libraries, Frameworks & Software Standards
1 29 (3.46%) HTML
2 26 (3.10%) REST
3 25 (2.98%) CSS
4 12 (1.43%) Kafka
5 9 (1.07%) JSON
6 7 (0.83%) VML
7 6 (0.72%) Pandas
7 6 (0.72%) React
8 5 (0.60%) AngularJS
8 5 (0.60%) Node.js
8 5 (0.60%) PySpark
8 5 (0.60%) RESTful
8 5 (0.60%) SOAP
9 4 (0.48%) CSS3
9 4 (0.48%) Lightning Web Components
9 4 (0.48%) Middleware
9 4 (0.48%) OSGi
9 4 (0.48%) V-Ray
10 3 (0.36%) HTML5
10 3 (0.36%) Next.js
Miscellaneous
1 75 (8.94%) Product Ownership
2 61 (7.27%) Marketing Technology
3 57 (6.79%) Social Media
4 47 (5.60%) Onboarding
5 23 (2.74%) Web Conferencing
6 19 (2.26%) PMI
7 18 (2.15%) Analytical Mindset
7 18 (2.15%) Data Protection Act
8 17 (2.03%) AI Agents
9 15 (1.79%) Self-Motivation
10 14 (1.67%) Greenfield Project
11 13 (1.55%) FMCG
12 11 (1.31%) Digital Media
12 11 (1.31%) Legacy Systems
13 10 (1.19%) Cloud Native
13 10 (1.19%) e-Learning
13 10 (1.19%) Graphic Design
14 9 (1.07%) Data Structures
14 9 (1.07%) Management Information System
15 8 (0.95%) Data Centre
Operating Systems
1 10 (1.19%) Windows
2 7 (0.83%) Windows 10
3 5 (0.60%) Windows Server
4 1 (0.12%) Android
4 1 (0.12%) Apple iOS
4 1 (0.12%) Linux
4 1 (0.12%) Windows Server 2016
4 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 161 (19.19%) Analytics
2 146 (17.40%) CRM
3 139 (16.57%) Agile
4 133 (15.85%) Stakeholder Management
5 127 (15.14%) Digital Marketing
6 106 (12.63%) Project Management
7 103 (12.28%) Roadmaps
8 102 (12.16%) Business Intelligence
9 92 (10.97%) AI
10 88 (10.49%) B2B
11 86 (10.25%) Decision-Making
12 83 (9.89%) Problem-Solving
13 58 (6.91%) Data Modelling
13 58 (6.91%) User Experience
14 57 (6.79%) Continuous Improvement
14 57 (6.79%) Programme Management
15 55 (6.56%) E-Commerce
16 54 (6.44%) Marketing Strategy
16 54 (6.44%) Scrum
17 53 (6.32%) Storytelling
Programming Languages
1 103 (12.28%) SQL
2 63 (7.51%) Python
3 25 (2.98%) JavaScript
4 11 (1.31%) Java
5 9 (1.07%) C#
6 8 (0.95%) R
7 7 (0.83%) TypeScript
8 6 (0.72%) PowerShell
9 5 (0.60%) Data Analysis Expressions
10 4 (0.48%) Apex Code
11 3 (0.36%) Korn
11 3 (0.36%) LookML
11 3 (0.36%) PHP
12 2 (0.24%) Go
12 2 (0.24%) Google Apps Script
12 2 (0.24%) SOQL
12 2 (0.24%) SystemVerilog
13 1 (0.12%) Shell Script
13 1 (0.12%) VBA
Qualifications
1 86 (10.25%) Degree
2 53 (6.32%) Security Cleared
3 38 (4.53%) SC Cleared
4 22 (2.62%) PMI Certification
5 21 (2.50%) PMP
6 15 (1.79%) Computer Science Degree
7 9 (1.07%) DV Cleared
7 9 (1.07%) Master's Degree
8 5 (0.60%) CISSP
8 5 (0.60%) PhD
9 4 (0.48%) BPSS Clearance
9 4 (0.48%) MBA
9 4 (0.48%) Microsoft Certification
9 4 (0.48%) RIBA
10 3 (0.36%) CEH
10 3 (0.36%) CISA
10 3 (0.36%) CISM
11 2 (0.24%) CESG Certified Professional
11 2 (0.24%) CLAS
11 2 (0.24%) Microsoft Certified Professional
Quality Assurance & Compliance
1 51 (6.08%) GDPR
2 42 (5.01%) Data Quality
3 31 (3.69%) QA
4 16 (1.91%) Accessibility
5 11 (1.31%) PMO
6 8 (0.95%) California Consumer Privacy Act
6 8 (0.95%) PERC
7 6 (0.72%) Actionable Recommendations
8 5 (0.60%) GRC
8 5 (0.60%) ISO/IEC 27001
8 5 (0.60%) JSP 440
8 5 (0.60%) NIST
8 5 (0.60%) RMADS
8 5 (0.60%) SLA
9 3 (0.36%) NCSC
9 3 (0.36%) PCI DSS
9 3 (0.36%) WCAG
10 2 (0.24%) DO-254
10 2 (0.24%) EU AI Act
11 1 (0.12%) WAI-ARIA
System Software
1 10 (1.19%) Active Directory
2 6 (0.72%) Docker
3 3 (0.36%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 4 (0.48%) Kubernetes
1 4 (0.48%) Terraform
2 2 (0.24%) Systems Management Server (SMS)
3 1 (0.12%) Failover Clustering
3 1 (0.12%) Grafana
3 1 (0.12%) Microsoft Intune
3 1 (0.12%) SCCM
Vendors
1 147 (17.52%) Salesforce
2 77 (9.18%) Adobe
3 72 (8.58%) Microsoft
4 67 (7.99%) Google
5 47 (5.60%) SAP
6 43 (5.13%) Salesforce Marketing Cloud
7 20 (2.38%) TikTok
8 18 (2.15%) Databricks
9 14 (1.67%) Oracle
10 12 (1.43%) Braze
11 10 (1.19%) HubSpot
12 8 (0.95%) Cisco
13 7 (0.83%) Instagram
13 7 (0.83%) Tealium
13 7 (0.83%) YouTube
14 6 (0.72%) Facebook
14 6 (0.72%) MuleSoft
14 6 (0.72%) Pega
15 5 (0.60%) Apple
15 5 (0.60%) BT