Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 17 February 2026, comparing them to the same period in the previous two years.

6 months to
17 Feb 2026
Same period 2025 Same period 2024
Rank 109 64 66
Rank change year-on-year -45 +2 +36
Contract jobs citing Marketing 849 909 1,177
As % of all contract jobs in England 2.48% 3.55% 3.10%
As % of the General category 4.18% 5.66% 5.27%
Number of daily rates quoted 430 474 759
10th Percentile £204 £228 £206
25th Percentile £305 £310 £350
Median daily rate (50th Percentile) £475 £475 £500
Median % change year-on-year - -5.00% -4.76%
75th Percentile £575 £588 £616
90th Percentile £688 £688 £731
UK median daily rate £450 £475 £500
% change year-on-year -5.26% -5.00% -4.76%
Number of hourly rates quoted 92 24 52
10th Percentile £15.35 £24.88 £16.80
25th Percentile £19.39 £30.19 £21.94
Median hourly rate £23.83 £41.25 £32.25
Median % change year-on-year -42.24% +27.91% -14.00%
75th Percentile £34.38 £59.25 £41.56
90th Percentile £41.85 £80.75 £55.00
UK median hourly rate £23.83 £37.00 £30.50
% change year-on-year -35.61% +21.31% -18.67%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 20,324 16,048 22,337
As % of all contract IT jobs advertised in England 59.26% 62.59% 58.89%
Number of daily rates quoted 12,885 9,772 14,695
10th Percentile £300 £296 £265
25th Percentile £405 £411 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £750
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,276 507 1,520
10th Percentile £14.01 £15.62 £13.05
25th Percentile £16.90 £20.00 £15.00
Median hourly rate £23.00 £30.40 £25.71
Median % change year-on-year -24.34% +18.24% -11.34%
75th Percentile £50.00 £60.00 £52.50
90th Percentile £72.00 £75.00 £67.38
UK median hourly rate £22.81 £29.00 £25.71
% change year-on-year -21.34% +12.80% -4.78%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 17 February 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 17 February 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 17 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -26 506 £450 +1.12% 618
South East -43 111 £518 +2.22% 424
Midlands -22 68 £425 +1.49% 191
North of England -84 53 £350 -29.65% 225
East of England 0 46 £550 +29.41% 101
South West -53 46 £525 -8.30% 106
East Midlands +10 43 £413 +47.32% 75
North West -47 34 £433 -12.63% 132
West Midlands -47 25 £600 +20.00% 114
Yorkshire -50 13 £780 +41.82% 69
North East -18 8 £175 -51.72% 25
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 38 (4.48%) CMS
2 16 (1.88%) Adobe Experience Manager
2 16 (1.88%) WordPress
3 15 (1.77%) Confluence
3 15 (1.77%) SharePoint
4 8 (0.94%) Apache Spark
5 5 (0.59%) Drupal
6 3 (0.35%) Microsoft Exchange
6 3 (0.35%) SugarCRM
7 2 (0.24%) Apache
7 2 (0.24%) Apache Airflow
7 2 (0.24%) SAS
8 1 (0.12%) Sitecore CMS
8 1 (0.12%) Sitefinity
8 1 (0.12%) Umbraco
Applications
1 46 (5.42%) Microsoft Office
2 41 (4.83%) Microsoft Excel
3 28 (3.30%) Microsoft PowerPoint
4 17 (2.00%) Photoshop
5 12 (1.41%) Adobe Illustrator
6 9 (1.06%) Adobe After Effects
7 7 (0.82%) Spreadsheet
8 6 (0.71%) Adobe Creative Suite
8 6 (0.71%) Adobe Premiere
8 6 (0.71%) MS Visio
9 5 (0.59%) Chatbot
9 5 (0.59%) Trello
10 4 (0.47%) InDesign
11 3 (0.35%) Notion
12 2 (0.24%) Adobe Captivate
12 2 (0.24%) Final Cut Pro
12 2 (0.24%) Maya
12 2 (0.24%) Microsoft Project
13 1 (0.12%) Blender
13 1 (0.12%) Siemens NX
Business Applications
1 22 (2.59%) Dynamics CRM
2 11 (1.30%) Salesforce CRM
3 10 (1.18%) Shopify
4 4 (0.47%) Eloqua
5 3 (0.35%) SAP S/4HANA
5 3 (0.35%) Sprinklr
5 3 (0.35%) Workfront
6 2 (0.24%) SAP EWM
6 2 (0.24%) SAP GTS
6 2 (0.24%) SAP IBP
6 2 (0.24%) SAP MM
6 2 (0.24%) SAP PP
6 2 (0.24%) SAP SCM
6 2 (0.24%) SAP SRM
7 1 (0.12%) Adobe Campaign
7 1 (0.12%) Endur
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) SAP Oil and Gas
7 1 (0.12%) SAP PLM
7 1 (0.12%) Teamcenter
Cloud Services
1 81 (9.54%) SaaS
2 76 (8.95%) Azure
3 61 (7.18%) Power Platform
4 42 (4.95%) Microsoft 365
5 38 (4.48%) AWS
5 38 (4.48%) Dynamics 365
6 30 (3.53%) Salesforce Sales Cloud
7 23 (2.71%) Salesforce Service Cloud
8 22 (2.59%) GCP
9 21 (2.47%) Figma
10 19 (2.24%) Google Analytics
11 18 (2.12%) Serverless
12 16 (1.88%) Azure Functions
12 16 (1.88%) Power Automate
13 15 (1.77%) PowerApps
14 12 (1.41%) Canva
14 12 (1.41%) Snowflake
15 11 (1.30%) Azure DevOps
15 11 (1.30%) Google Ads
15 11 (1.30%) WhatsApp
Communications & Networking
1 24 (2.83%) Wireless
2 21 (2.47%) SMS
3 8 (0.94%) Internet
4 6 (0.71%) VPN
5 5 (0.59%) HTTP
6 4 (0.47%) DNS
6 4 (0.47%) Intranet
6 4 (0.47%) Network Security
6 4 (0.47%) Unified Communications
7 3 (0.35%) BGP
7 3 (0.35%) DHCP
7 3 (0.35%) Firewall
7 3 (0.35%) Junos
7 3 (0.35%) LAN
7 3 (0.35%) OSPF
8 2 (0.24%) Cisco IPT
8 2 (0.24%) VLAN
8 2 (0.24%) WAN
8 2 (0.24%) Wi-Fi
9 1 (0.12%) NGN
Database & Business Intelligence
1 45 (5.30%) Power BI
2 22 (2.59%) Tableau
3 14 (1.65%) Data Warehouse
4 11 (1.30%) Looker
5 6 (0.71%) Data Lake
5 6 (0.71%) Metadata
5 6 (0.71%) MySQL
5 6 (0.71%) SQL Server Integration Services
6 5 (0.59%) BigQuery
7 4 (0.47%) Mixpanel
7 4 (0.47%) PostgreSQL
8 3 (0.35%) Electronic Patient Records
8 3 (0.35%) NoSQL
8 3 (0.35%) Relational Database
9 2 (0.24%) Data Mining
9 2 (0.24%) Hadoop
9 2 (0.24%) Oracle Reports
9 2 (0.24%) Parquet
9 2 (0.24%) Snowflake Schema
9 2 (0.24%) Star Schema
Development Applications
1 22 (2.59%) JIRA
2 6 (0.71%) Git
2 6 (0.71%) Jenkins
3 5 (0.59%) Postman
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Storybook
4 3 (0.35%) Visual Website Optimizer
5 2 (0.24%) Browser DevTools
5 2 (0.24%) JDeveloper
5 2 (0.24%) Selenium
6 1 (0.12%) Charles Proxy
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) Rational DOORS
6 1 (0.12%) Rational Rhapsody
6 1 (0.12%) TeamCity
6 1 (0.12%) Vite
6 1 (0.12%) webpack
General
1 304 (35.81%) Social Skills
2 285 (33.57%) Finance
3 169 (19.91%) Public Sector
4 165 (19.43%) Telecoms
5 156 (18.37%) Manufacturing
6 155 (18.26%) Electronics
7 137 (16.14%) Analytical Skills
8 55 (6.48%) Retail
9 51 (6.01%) Organisational Skills
10 40 (4.71%) Legal
11 34 (4.00%) Advertising
12 25 (2.94%) Banking
12 25 (2.94%) German Language
13 23 (2.71%) Documentation Skills
14 22 (2.59%) Presentation Skills
15 19 (2.24%) Inclusion and Diversity
16 18 (2.12%) Law
17 16 (1.88%) Publishing
18 15 (1.77%) Influencing Skills
18 15 (1.77%) Italian Language
Job Titles
1 90 (10.60%) Analyst
2 64 (7.54%) Architect
3 60 (7.07%) Consultant
4 59 (6.95%) Marketing Manager
5 58 (6.83%) Senior
6 46 (5.42%) Lead
7 37 (4.36%) Developer
8 34 (4.00%) Business Analyst
9 33 (3.89%) IT Support
10 31 (3.65%) Project Manager
11 28 (3.30%) Designer
12 26 (3.06%) Salesforce Architect
13 25 (2.94%) 2nd Line Desktop Support
13 25 (2.94%) 2nd Line Support
13 25 (2.94%) Coordinator
13 25 (2.94%) Desktop Support
13 25 (2.94%) SC Cleared Desktop Support
14 24 (2.83%) Data Scientist
14 24 (2.83%) Senior Manager
15 21 (2.47%) Product Manager
Libraries, Frameworks & Software Standards
1 45 (5.30%) HTML
2 34 (4.00%) REST
3 29 (3.42%) CSS
4 17 (2.00%) SOAP
5 13 (1.53%) .NET
6 11 (1.30%) JSON
6 11 (1.30%) Middleware
7 10 (1.18%) Lightning Web Components
7 10 (1.18%) React
8 9 (1.06%) RESTful
9 8 (0.94%) Kafka
9 8 (0.94%) Visualforce
10 7 (0.82%) Pandas
11 6 (0.71%) OAuth
11 6 (0.71%) OAuth2
12 5 (0.59%) HTML5 Canvas
12 5 (0.59%) PySpark
12 5 (0.59%) SailPoint
13 4 (0.47%) AngularJS
13 4 (0.47%) OSGi
Miscellaneous
1 67 (7.89%) Social Media
2 51 (6.01%) Product Ownership
3 42 (4.95%) Onboarding
4 39 (4.59%) Marketing Technology
5 29 (3.42%) Data Centre
6 22 (2.59%) Analytical Mindset
7 21 (2.47%) Web Conferencing
8 19 (2.24%) Digital Media
9 17 (2.00%) Management Information System
10 15 (1.77%) NHS
11 14 (1.65%) e-Learning
11 14 (1.65%) Self-Motivation
12 13 (1.53%) Data Protection Act
13 11 (1.30%) AI Agents
14 10 (1.18%) Learning Management System
14 10 (1.18%) Legacy Systems
14 10 (1.18%) Mobile App
15 9 (1.06%) Blog
15 9 (1.06%) Graphic Design
15 9 (1.06%) Greenfield Project
Operating Systems
1 24 (2.83%) Mac OS
2 23 (2.71%) Android
3 14 (1.65%) Windows
3 14 (1.65%) Windows 10
4 4 (0.47%) Windows Server
5 2 (0.24%) Linux
6 1 (0.12%) Apple iOS
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 244 (28.74%) Digital Marketing
2 202 (23.79%) Business Intelligence
3 163 (19.20%) Analytics
4 162 (19.08%) Programme Management
5 144 (16.96%) CRM
6 129 (15.19%) Stakeholder Management
7 120 (14.13%) Agile
8 88 (10.37%) Problem-Solving
9 85 (10.01%) AI
10 80 (9.42%) Roadmaps
11 79 (9.31%) Project Management
12 72 (8.48%) User Experience
13 71 (8.36%) Continuous Improvement
14 69 (8.13%) Migration
15 63 (7.42%) B2B
16 57 (6.71%) Decision-Making
17 56 (6.60%) Actionable Insight
17 56 (6.60%) DevOps
18 55 (6.48%) Workflow
19 53 (6.24%) E-Commerce
Programming Languages
1 84 (9.89%) SQL
2 60 (7.07%) Python
3 38 (4.48%) JavaScript
4 20 (2.36%) C#
5 15 (1.77%) Java
6 14 (1.65%) R
6 14 (1.65%) TypeScript
7 10 (1.18%) Apex Code
8 7 (0.82%) PowerShell
9 3 (0.35%) C++
9 3 (0.35%) PHP
10 2 (0.24%) BeanShell
10 2 (0.24%) Data Analysis Expressions
10 2 (0.24%) Go
10 2 (0.24%) SystemVerilog
10 2 (0.24%) VBA
11 1 (0.12%) C
11 1 (0.12%) Google Apps Script
11 1 (0.12%) PL/SQL
11 1 (0.12%) Tcl
Qualifications
1 118 (13.90%) Security Cleared
2 109 (12.84%) SC Cleared
3 83 (9.78%) Degree
4 22 (2.59%) Computer Science Degree
5 15 (1.77%) Master's Degree
6 11 (1.30%) DV Cleared
7 10 (1.18%) PMI Certification
8 8 (0.94%) CISSP
9 7 (0.82%) Microsoft Certification
10 5 (0.59%) BPSS Clearance
10 5 (0.59%) CISM
10 5 (0.59%) PMP
11 4 (0.47%) Azure Certification
11 4 (0.47%) CEH
11 4 (0.47%) CISA
11 4 (0.47%) CSPO
11 4 (0.47%) PhD
12 3 (0.35%) JNCIA
12 3 (0.35%) JNCIP
12 3 (0.35%) JNCIS
Quality Assurance & Compliance
1 63 (7.42%) GDPR
2 44 (5.18%) Accessibility
3 31 (3.65%) Data Quality
3 31 (3.65%) QA
4 19 (2.24%) California Consumer Privacy Act
5 15 (1.77%) PMO
6 8 (0.94%) ISO/IEC 27001
6 8 (0.94%) PERC
6 8 (0.94%) SLA
7 7 (0.82%) NIST
8 6 (0.71%) Actionable Recommendations
9 5 (0.59%) JSP 440
9 5 (0.59%) PCI DSS
9 5 (0.59%) RMADS
10 4 (0.47%) WCAG
11 3 (0.35%) NCSC
11 3 (0.35%) Sarbanes-Oxley
12 2 (0.24%) EU AI Act
12 2 (0.24%) GRC
12 2 (0.24%) HIPAA
System Software
1 10 (1.18%) Active Directory
2 7 (0.82%) Docker
3 2 (0.24%) Hyper-V
4 1 (0.12%) HDFS
4 1 (0.12%) Virtual Desktop
4 1 (0.12%) Virtual Machines
4 1 (0.12%) Virtual Servers
Systems Management
1 10 (1.18%) Terraform
2 5 (0.59%) Kubernetes
3 4 (0.47%) Systems Management Server (SMS)
4 3 (0.35%) SCCM
5 2 (0.24%) Microsoft Intune
5 2 (0.24%) vRealize
6 1 (0.12%) Cisco UCCE
6 1 (0.12%) Cisco UCCX
6 1 (0.12%) Failover Clustering
6 1 (0.12%) Single Sign-On
Vendors
1 171 (20.14%) SAP
2 137 (16.14%) Salesforce
3 91 (10.72%) Microsoft
4 70 (8.24%) Adobe
5 56 (6.60%) Google
6 37 (4.36%) Cisco
6 37 (4.36%) Salesforce Marketing Cloud
7 27 (3.18%) Apple
8 25 (2.94%) HP
9 24 (2.83%) Dell
10 20 (2.36%) HubSpot
11 13 (1.53%) Tealium
12 11 (1.30%) Databricks
12 11 (1.30%) OneTrust
12 11 (1.30%) Oracle
13 10 (1.18%) mParticle
14 9 (1.06%) Facebook
14 9 (1.06%) ServiceNow
15 8 (0.94%) Marketo
15 8 (0.94%) YouTube