Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 31 January 2026, comparing them to the same period in the previous two years.

6 months to
31 Jan 2026
Same period 2025 Same period 2024
Rank 100 61 69
Rank change year-on-year -39 +8 +34
Contract jobs citing Marketing 847 956 1,164
As % of all contract jobs in England 2.56% 3.60% 3.06%
As % of the General category 4.28% 5.77% 5.20%
Number of daily rates quoted 448 503 754
10th Percentile £204 £235 £207
25th Percentile £305 £315 £338
Median daily rate (50th Percentile) £475 £500 £500
Median % change year-on-year -5.00% - -4.76%
75th Percentile £575 £600 £625
90th Percentile £688 £700 £738
UK median daily rate £450 £489 £500
% change year-on-year -7.93% -2.25% -4.76%
Number of hourly rates quoted 84 28 51
10th Percentile £15.39 £18.20 £17.00
25th Percentile £19.39 £29.00 £22.88
Median hourly rate £23.83 £36.00 £30.50
Median % change year-on-year -33.82% +18.03% -18.67%
75th Percentile £31.49 £56.50 £42.75
90th Percentile £41.25 £80.75 £55.00
UK median hourly rate £23.83 £33.75 £30.50
% change year-on-year -29.41% +10.66% -18.67%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 19,790 16,579 22,379
As % of all contract IT jobs advertised in England 59.84% 62.49% 58.90%
Number of daily rates quoted 12,588 9,987 14,855
10th Percentile £289 £300 £263
25th Percentile £402 £413 £413
Median daily rate (50th Percentile) £500 £525 £540
Median % change year-on-year -4.76% -2.78% -1.82%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £750
UK median daily rate £500 £525 £530
% change year-on-year -4.76% -0.94% -3.64%
Number of hourly rates quoted 1,222 537 1,418
10th Percentile £14.00 £15.62 £13.29
25th Percentile £16.49 £19.20 £15.13
Median hourly rate £22.54 £30.00 £26.00
Median % change year-on-year -24.88% +15.38% +0.30%
75th Percentile £46.19 £57.50 £55.00
90th Percentile £70.00 £74.92 £67.52
UK median hourly rate £22.50 £28.21 £26.00
% change year-on-year -20.23% +8.48% +4.00%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 31 January 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 31 January 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 31 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -25 511 £450 - 401
South East -59 99 £525 +1.20% 405
Midlands -14 70 £436 +4.12% 144
South West -47 51 £525 -5.41% 73
North of England -84 51 £350 -30.00% 235
East Midlands +10 44 £413 +47.32% 63
East of England +5 43 £525 +16.67% 97
North West -49 32 £430 -13.57% 140
West Midlands -42 26 £600 +20.00% 80
Yorkshire -47 15 £565 +2.73% 82
North East -25 6 £175 -53.33% 17
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 36 (4.25%) CMS
2 17 (2.01%) Adobe Experience Manager
3 15 (1.77%) Confluence
3 15 (1.77%) WordPress
4 14 (1.65%) SharePoint
5 8 (0.94%) Apache Spark
6 5 (0.59%) Drupal
7 3 (0.35%) Microsoft Exchange
7 3 (0.35%) SugarCRM
8 2 (0.24%) Apache
8 2 (0.24%) Apache Airflow
8 2 (0.24%) SAS
9 1 (0.12%) Sitecore CMS
9 1 (0.12%) Sitefinity
9 1 (0.12%) Umbraco
Applications
1 41 (4.84%) Microsoft Excel
1 41 (4.84%) Microsoft Office
2 26 (3.07%) Microsoft PowerPoint
3 19 (2.24%) Photoshop
4 12 (1.42%) Adobe Illustrator
5 11 (1.30%) Adobe After Effects
6 7 (0.83%) Adobe Creative Suite
6 7 (0.83%) Adobe Premiere
6 7 (0.83%) InDesign
7 6 (0.71%) Chatbot
7 6 (0.71%) MS Visio
7 6 (0.71%) Trello
8 5 (0.59%) Spreadsheet
9 4 (0.47%) Notion
10 2 (0.24%) Camtasia
10 2 (0.24%) Maya
10 2 (0.24%) Microsoft Project
10 2 (0.24%) Snagit
11 1 (0.12%) Blender
11 1 (0.12%) Siemens NX
Business Applications
1 26 (3.07%) Dynamics CRM
2 10 (1.18%) Salesforce CRM
2 10 (1.18%) Shopify
3 4 (0.47%) Eloqua
3 4 (0.47%) SAP S/4HANA
4 3 (0.35%) Workfront
5 2 (0.24%) SAP CX
5 2 (0.24%) SAP EWM
5 2 (0.24%) SAP GTS
5 2 (0.24%) SAP IBP
5 2 (0.24%) SAP MM
5 2 (0.24%) SAP PP
5 2 (0.24%) SAP SCM
5 2 (0.24%) SAP SRM
5 2 (0.24%) Sprinklr
6 1 (0.12%) Endur
6 1 (0.12%) NetSuite
6 1 (0.12%) SAP PLM
6 1 (0.12%) Teamcenter
6 1 (0.12%) WebTrends
Cloud Services
1 79 (9.33%) Azure
2 78 (9.21%) SaaS
3 65 (7.67%) Power Platform
4 41 (4.84%) AWS
4 41 (4.84%) Dynamics 365
5 40 (4.72%) Microsoft 365
6 31 (3.66%) Salesforce Sales Cloud
7 25 (2.95%) GCP
7 25 (2.95%) Salesforce Service Cloud
8 22 (2.60%) Figma
8 22 (2.60%) Google Analytics
9 20 (2.36%) Serverless
10 18 (2.13%) Power Automate
11 17 (2.01%) PowerApps
12 16 (1.89%) Azure Functions
13 13 (1.53%) Snowflake
14 12 (1.42%) Azure DevOps
15 11 (1.30%) GitHub
16 10 (1.18%) Adobe Creative Cloud
16 10 (1.18%) Salesforce Commerce Cloud
Communications & Networking
1 24 (2.83%) SMS
1 24 (2.83%) Wireless
2 6 (0.71%) Internet
2 6 (0.71%) VPN
3 5 (0.59%) HTTP
4 4 (0.47%) DNS
4 4 (0.47%) Intranet
4 4 (0.47%) Network Security
4 4 (0.47%) Unified Communications
5 3 (0.35%) BGP
5 3 (0.35%) DHCP
5 3 (0.35%) Firewall
5 3 (0.35%) Junos
5 3 (0.35%) LAN
5 3 (0.35%) OSPF
6 2 (0.24%) Cisco IPT
6 2 (0.24%) VLAN
6 2 (0.24%) WAN
6 2 (0.24%) Wi-Fi
7 1 (0.12%) Cisco ICM
Database & Business Intelligence
1 47 (5.55%) Power BI
2 24 (2.83%) Tableau
3 13 (1.53%) Data Warehouse
4 12 (1.42%) Looker
5 6 (0.71%) BigQuery
5 6 (0.71%) MySQL
5 6 (0.71%) SQL Server Integration Services
6 5 (0.59%) Metadata
6 5 (0.59%) PostgreSQL
7 4 (0.47%) Data Lake
7 4 (0.47%) Electronic Patient Records
7 4 (0.47%) Mixpanel
8 3 (0.35%) Relational Database
9 2 (0.24%) Amazon Redshift
9 2 (0.24%) Data Mining
9 2 (0.24%) Hadoop
9 2 (0.24%) NoSQL
9 2 (0.24%) Parquet
9 2 (0.24%) Star Schema
10 1 (0.12%) RDBMS
Development Applications
1 24 (2.83%) JIRA
2 7 (0.83%) Git
2 7 (0.83%) Jenkins
3 5 (0.59%) Postman
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Storybook
4 3 (0.35%) Visual Website Optimizer
5 2 (0.24%) Browser DevTools
5 2 (0.24%) JDeveloper
5 2 (0.24%) Selenium
6 1 (0.12%) Artifactory
6 1 (0.12%) Charles Proxy
6 1 (0.12%) CircleCI
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) Rational Rhapsody
6 1 (0.12%) Visual Studio
6 1 (0.12%) Vite
6 1 (0.12%) webpack
General
1 302 (35.66%) Finance
1 302 (35.66%) Social Skills
2 190 (22.43%) Public Sector
3 185 (21.84%) Telecoms
4 175 (20.66%) Electronics
5 174 (20.54%) Manufacturing
6 138 (16.29%) Analytical Skills
7 50 (5.90%) Retail
8 46 (5.43%) Organisational Skills
9 36 (4.25%) Advertising
9 36 (4.25%) Legal
10 25 (2.95%) Documentation Skills
10 25 (2.95%) German Language
11 23 (2.72%) Inclusion and Diversity
12 22 (2.60%) Banking
13 21 (2.48%) Presentation Skills
14 16 (1.89%) Influencing Skills
15 15 (1.77%) Italian Language
15 15 (1.77%) Law
16 14 (1.65%) Publishing
Job Titles
1 95 (11.22%) Analyst
2 68 (8.03%) Architect
3 58 (6.85%) Consultant
4 55 (6.49%) Senior
5 51 (6.02%) Marketing Manager
6 49 (5.79%) Lead
7 40 (4.72%) Developer
8 38 (4.49%) Business Analyst
9 33 (3.90%) IT Support
9 33 (3.90%) Project Manager
10 30 (3.54%) Designer
11 27 (3.19%) Salesforce Architect
12 25 (2.95%) 2nd Line Desktop Support
12 25 (2.95%) 2nd Line Support
12 25 (2.95%) Coordinator
12 25 (2.95%) Desktop Support
12 25 (2.95%) SC Cleared Desktop Support
13 23 (2.72%) Data Scientist
13 23 (2.72%) Senior Manager
14 21 (2.48%) Data Analyst
Libraries, Frameworks & Software Standards
1 47 (5.55%) HTML
2 37 (4.37%) REST
3 29 (3.42%) CSS
4 18 (2.13%) SOAP
5 14 (1.65%) .NET
5 14 (1.65%) JSON
6 12 (1.42%) Middleware
7 11 (1.30%) Lightning Web Components
8 10 (1.18%) React
9 9 (1.06%) RESTful
9 9 (1.06%) Visualforce
10 8 (0.94%) Kafka
10 8 (0.94%) SailPoint
11 7 (0.83%) OAuth
11 7 (0.83%) Pandas
12 6 (0.71%) OAuth2
12 6 (0.71%) PySpark
13 5 (0.59%) HTML5 Canvas
14 4 (0.47%) Ajax
14 4 (0.47%) OSGi
Miscellaneous
1 63 (7.44%) Social Media
2 49 (5.79%) Product Ownership
3 40 (4.72%) Onboarding
4 37 (4.37%) Marketing Technology
5 28 (3.31%) Data Centre
6 21 (2.48%) Analytical Mindset
7 19 (2.24%) Web Conferencing
8 18 (2.13%) Digital Media
9 17 (2.01%) Management Information System
10 16 (1.89%) e-Learning
10 16 (1.89%) NHS
11 15 (1.77%) Legacy Systems
12 13 (1.53%) Self-Motivation
13 12 (1.42%) Learning Management System
14 10 (1.18%) AI Agents
14 10 (1.18%) Data Protection Act
14 10 (1.18%) Mobile App
15 9 (1.06%) Distributed Systems
15 9 (1.06%) Greenfield Project
15 9 (1.06%) Motion Graphics
Operating Systems
1 24 (2.83%) Mac OS
2 23 (2.72%) Android
3 16 (1.89%) Windows
3 16 (1.89%) Windows 10
4 4 (0.47%) Windows Server
5 2 (0.24%) Linux
6 1 (0.12%) Apple iOS
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 254 (29.99%) Digital Marketing
2 225 (26.56%) Business Intelligence
3 180 (21.25%) Programme Management
4 169 (19.95%) Analytics
5 151 (17.83%) CRM
6 130 (15.35%) Stakeholder Management
7 128 (15.11%) Agile
8 95 (11.22%) Problem-Solving
9 80 (9.45%) AI
10 79 (9.33%) Roadmaps
11 75 (8.85%) Project Management
12 74 (8.74%) Migration
12 74 (8.74%) User Experience
13 69 (8.15%) Continuous Improvement
14 62 (7.32%) B2B
14 62 (7.32%) Stakeholder Engagement
15 60 (7.08%) Customer Engagement
16 59 (6.97%) DevOps
17 56 (6.61%) Decision-Making
17 56 (6.61%) Workflow
Programming Languages
1 85 (10.04%) SQL
2 60 (7.08%) Python
3 40 (4.72%) JavaScript
4 22 (2.60%) C#
5 17 (2.01%) Java
5 17 (2.01%) R
6 12 (1.42%) TypeScript
7 11 (1.30%) Apex Code
7 11 (1.30%) PowerShell
8 4 (0.47%) C++
9 3 (0.35%) BeanShell
9 3 (0.35%) PHP
10 2 (0.24%) C
10 2 (0.24%) Data Analysis Expressions
10 2 (0.24%) Go
10 2 (0.24%) VBA
11 1 (0.12%) Korn
11 1 (0.12%) MATLAB
11 1 (0.12%) PL/SQL
11 1 (0.12%) Tcl
Qualifications
1 132 (15.58%) Security Cleared
2 122 (14.40%) SC Cleared
3 79 (9.33%) Degree
4 21 (2.48%) Computer Science Degree
5 15 (1.77%) Master's Degree
6 13 (1.53%) DV Cleared
7 10 (1.18%) PMI Certification
8 9 (1.06%) CISSP
9 7 (0.83%) Microsoft Certification
10 6 (0.71%) BPSS Clearance
11 5 (0.59%) CISM
12 4 (0.47%) Azure Certification
12 4 (0.47%) CEH
12 4 (0.47%) CISA
12 4 (0.47%) CSPO
12 4 (0.47%) PMP
13 3 (0.35%) JNCIA
13 3 (0.35%) JNCIP
13 3 (0.35%) JNCIS
13 3 (0.35%) PhD
Quality Assurance & Compliance
1 68 (8.03%) GDPR
2 48 (5.67%) Accessibility
3 31 (3.66%) Data Quality
3 31 (3.66%) QA
4 20 (2.36%) California Consumer Privacy Act
5 14 (1.65%) PMO
6 9 (1.06%) ISO/IEC 27001
7 8 (0.94%) PERC
8 7 (0.83%) NIST
8 7 (0.83%) SLA
9 6 (0.71%) JSP 440
10 5 (0.59%) PCI DSS
10 5 (0.59%) RMADS
11 4 (0.47%) Actionable Recommendations
11 4 (0.47%) NCSC
11 4 (0.47%) Sarbanes-Oxley
11 4 (0.47%) WCAG
12 2 (0.24%) EU AI Act
12 2 (0.24%) IEC 61508
12 2 (0.24%) ISO 26262
System Software
1 14 (1.65%) Active Directory
2 7 (0.83%) Docker
3 2 (0.24%) Hyper-V
4 1 (0.12%) HDFS
4 1 (0.12%) Virtual Desktop
4 1 (0.12%) Virtual Servers
Systems Management
1 10 (1.18%) Terraform
2 5 (0.59%) Kubernetes
3 4 (0.47%) Systems Management Server (SMS)
4 3 (0.35%) SCCM
5 2 (0.24%) Microsoft Intune
5 2 (0.24%) Single Sign-On
5 2 (0.24%) vRealize
6 1 (0.12%) Cisco UCCE
6 1 (0.12%) Cisco UCCX
6 1 (0.12%) Failover Clustering
6 1 (0.12%) Grafana
Vendors
1 190 (22.43%) SAP
2 143 (16.88%) Salesforce
3 93 (10.98%) Microsoft
4 74 (8.74%) Adobe
5 58 (6.85%) Google
6 37 (4.37%) Cisco
7 36 (4.25%) Salesforce Marketing Cloud
8 27 (3.19%) Apple
9 25 (2.95%) HP
10 24 (2.83%) Dell
11 20 (2.36%) HubSpot
12 13 (1.53%) Tealium
13 11 (1.30%) OneTrust
14 10 (1.18%) Databricks
14 10 (1.18%) Facebook
14 10 (1.18%) Marketo
14 10 (1.18%) mParticle
14 10 (1.18%) Oracle
15 9 (1.06%) ServiceNow
16 8 (0.94%) YouTube