Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 17 April 2026, comparing them to the same period in the previous two years.

6 months to
17 Apr 2026
Same period 2025 Same period 2024
Rank 116 72 67
Rank change year-on-year -44 -5 +30
Contract jobs citing Marketing 867 822 1,143
As % of all contract jobs in England 2.20% 3.36% 3.06%
As % of the General category 3.95% 5.26% 5.24%
Number of daily rates quoted 446 467 723
10th Percentile £256 £213 £208
25th Percentile £321 £313 £333
Median daily rate (50th Percentile) £442 £490 £465
Median % change year-on-year -9.87% +5.38% -11.43%
75th Percentile £565 £600 £613
90th Percentile £684 £700 £750
UK median daily rate £438 £481 £470
% change year-on-year -9.09% +2.39% -10.48%
Number of hourly rates quoted 86 30 67
10th Percentile £14.92 £18.20 £13.42
25th Percentile £20.50 £28.50 £22.50
Median hourly rate £25.00 £41.25 £34.00
Median % change year-on-year -39.39% +21.32% -6.85%
75th Percentile £38.04 £51.01 £44.25
90th Percentile £48.13 £61.28 £66.45
UK median hourly rate £25.00 £37.33 £34.75
% change year-on-year -33.02% +7.41% -4.79%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,934 15,624 21,807
As % of all contract IT jobs advertised in England 55.74% 63.93% 58.39%
Number of daily rates quoted 13,790 10,170 14,102
10th Percentile £304 £300 £275
25th Percentile £408 £411 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,401 650 1,764
10th Percentile £14.25 £14.20 £13.00
25th Percentile £18.05 £17.66 £15.38
Median hourly rate £30.00 £28.75 £27.51
Median % change year-on-year +4.35% +4.52% -21.41%
75th Percentile £61.18 £58.75 £50.00
90th Percentile £80.00 £75.00 £65.00
UK median hourly rate £27.80 £28.75 £27.50
% change year-on-year -3.30% +4.55% -21.43%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 17 April 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 17 April 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 17 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -23 567 £430 -4.44% 723
South East -73 93 £525 -4.55% 385
Midlands -31 61 £436 +44.13% 171
North of England -101 47 £413 -21.33% 283
South West -54 42 £400 -25.93% 78
East of England -1 41 £500 -1.23% 109
East Midlands -2 39 £424 +35.78% 77
North West -60 31 £447 -15.66% 187
West Midlands -47 22 £625 +132.56% 94
Yorkshire -46 13 £780 +41.82% 74
North East -27 6 £175 -51.72% 22
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 48 (5.54%) CMS
2 16 (1.85%) Adobe Experience Manager
2 16 (1.85%) Confluence
3 15 (1.73%) SharePoint
4 7 (0.81%) Apache Spark
4 7 (0.81%) WordPress
5 4 (0.46%) Apache
5 4 (0.46%) Drupal
6 3 (0.35%) Apache Airflow
6 3 (0.35%) SAS
7 2 (0.23%) Microsoft Exchange
8 1 (0.12%) nginx
8 1 (0.12%) Oracle Collaboration Suite
8 1 (0.12%) Sitecore CMS
8 1 (0.12%) Sitefinity
8 1 (0.12%) Umbraco
Applications
1 41 (4.73%) Microsoft Excel
2 32 (3.69%) Microsoft Office
2 32 (3.69%) Microsoft PowerPoint
3 25 (2.88%) Photoshop
4 13 (1.50%) Adobe Illustrator
5 10 (1.15%) MS Visio
6 7 (0.81%) Adobe Creative Suite
7 6 (0.69%) Maya
8 4 (0.46%) Adobe After Effects
8 4 (0.46%) Chatbot
8 4 (0.46%) Spreadsheet
9 3 (0.35%) Adobe Captivate
9 3 (0.35%) Final Cut Pro
9 3 (0.35%) InDesign
10 2 (0.23%) Adobe Premiere
10 2 (0.23%) Siemens NX
10 2 (0.23%) Trello
11 1 (0.12%) Adobe XD
11 1 (0.12%) Blender
11 1 (0.12%) CINEMA 4D
Business Applications
1 16 (1.85%) Dynamics CRM
2 12 (1.38%) Salesforce CRM
3 10 (1.15%) Sprinklr
4 7 (0.81%) Adobe Campaign
4 7 (0.81%) Shopify
5 6 (0.69%) Eloqua
6 2 (0.23%) Workfront
7 1 (0.12%) Magento
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) Payment Gateway
7 1 (0.12%) Raiser’s Edge
7 1 (0.12%) SAP EWM
7 1 (0.12%) SAP GTS
7 1 (0.12%) SAP Hybris
7 1 (0.12%) SAP IBP
7 1 (0.12%) SAP MDG
7 1 (0.12%) SAP MM
7 1 (0.12%) SAP S/4HANA
7 1 (0.12%) SAP SCM
7 1 (0.12%) SAP SRM
Cloud Services
1 92 (10.61%) SaaS
2 64 (7.38%) Azure
3 57 (6.57%) Power Platform
4 37 (4.27%) AWS
5 34 (3.92%) Dynamics 365
6 33 (3.81%) GCP
7 30 (3.46%) Salesforce Sales Cloud
8 27 (3.11%) Salesforce Service Cloud
9 22 (2.54%) Microsoft 365
10 18 (2.08%) Figma
11 16 (1.85%) Google Ads
11 16 (1.85%) Google Analytics
12 15 (1.73%) Power Automate
13 13 (1.50%) Snowflake
14 12 (1.38%) Serverless
15 11 (1.27%) Azure Functions
15 11 (1.27%) Salesforce Commerce Cloud
15 11 (1.27%) Slack
15 11 (1.27%) WhatsApp
16 10 (1.15%) PowerApps
Communications & Networking
1 19 (2.19%) SMS
2 8 (0.92%) Internet
2 8 (0.92%) Wireless
3 4 (0.46%) HTTP
3 4 (0.46%) Intranet
3 4 (0.46%) VPN
4 3 (0.35%) Network Security
5 2 (0.23%) BGP
5 2 (0.23%) Cisco IPT
5 2 (0.23%) DHCP
5 2 (0.23%) DNS
5 2 (0.23%) Firewall
5 2 (0.23%) Junos
5 2 (0.23%) OSPF
5 2 (0.23%) RSVP
5 2 (0.23%) Unified Communications
5 2 (0.23%) Wi-Fi
6 1 (0.12%) 3G
6 1 (0.12%) FTP
6 1 (0.12%) VoIP
Database & Business Intelligence
1 43 (4.96%) Power BI
2 17 (1.96%) Tableau
3 15 (1.73%) Data Warehouse
4 11 (1.27%) Looker
4 11 (1.27%) Metadata
5 7 (0.81%) BigQuery
6 6 (0.69%) Data Lake
6 6 (0.69%) MySQL
6 6 (0.69%) Relational Database
7 5 (0.58%) Big Data
7 5 (0.58%) Qlik Sense
7 5 (0.58%) Star Schema
8 4 (0.46%) NoSQL
8 4 (0.46%) SQL Server Integration Services
9 3 (0.35%) Data Mining
9 3 (0.35%) PostgreSQL
9 3 (0.35%) Semantic Layer
10 2 (0.23%) OLAP
10 2 (0.23%) Oracle Reports
10 2 (0.23%) Parquet
Development Applications
1 21 (2.42%) JIRA
2 14 (1.61%) Postman
3 5 (0.58%) Jenkins
4 3 (0.35%) Charles Proxy
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Selenium
4 3 (0.35%) Storybook
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) Git
6 1 (0.12%) PHPUnit
6 1 (0.12%) Vite
General
1 281 (32.41%) Social Skills
2 205 (23.64%) Finance
3 128 (14.76%) Analytical Skills
4 111 (12.80%) Public Sector
5 101 (11.65%) Telecoms
6 92 (10.61%) Electronics
7 91 (10.50%) Manufacturing
8 59 (6.81%) Retail
9 53 (6.11%) Organisational Skills
10 40 (4.61%) Legal
11 39 (4.50%) Advertising
12 31 (3.58%) Banking
13 24 (2.77%) Presentation Skills
14 22 (2.54%) German Language
15 21 (2.42%) Documentation Skills
16 20 (2.31%) Publishing
17 18 (2.08%) Influencing Skills
18 16 (1.85%) Law
19 11 (1.27%) Automotive
19 11 (1.27%) French Language
Job Titles
1 112 (12.92%) Analyst
2 68 (7.84%) Senior
3 59 (6.81%) Architect
4 56 (6.46%) Consultant
5 53 (6.11%) Marketing Manager
6 39 (4.50%) Lead
7 38 (4.38%) Business Analyst
7 38 (4.38%) Product Manager
8 33 (3.81%) Project Manager
9 32 (3.69%) Developer
10 30 (3.46%) Designer
11 28 (3.23%) Data Analyst
11 28 (3.23%) Senior Manager
12 22 (2.54%) Data Scientist
13 19 (2.19%) Salesforce Architect
14 18 (2.08%) Product Owner
14 18 (2.08%) Programme Manager
15 17 (1.96%) Cloud Architect
15 17 (1.96%) Coordinator
15 17 (1.96%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 42 (4.84%) HTML
2 29 (3.34%) CSS
3 25 (2.88%) REST
4 13 (1.50%) JSON
5 10 (1.15%) Kafka
5 10 (1.15%) Pandas
6 8 (0.92%) React
6 8 (0.92%) RESTful
7 6 (0.69%) .NET
7 6 (0.69%) Middleware
7 6 (0.69%) OAuth
7 6 (0.69%) OAuth2
7 6 (0.69%) PySpark
7 6 (0.69%) SOAP
8 5 (0.58%) AngularJS
8 5 (0.58%) Lightning Web Components
8 5 (0.58%) OSGi
8 5 (0.58%) VML
9 4 (0.46%) CSS3
9 4 (0.46%) V-Ray
Miscellaneous
1 75 (8.65%) Marketing Technology
2 71 (8.19%) Product Ownership
3 57 (6.57%) Social Media
4 45 (5.19%) Onboarding
5 23 (2.65%) Analytical Mindset
6 20 (2.31%) Self-Motivation
6 20 (2.31%) Web Conferencing
7 18 (2.08%) PMI
8 16 (1.85%) Data Protection Act
9 15 (1.73%) Data Centre
10 13 (1.50%) AI Agents
10 13 (1.50%) Digital Media
10 13 (1.50%) e-Learning
11 12 (1.38%) FMCG
11 12 (1.38%) Greenfield Project
11 12 (1.38%) Management Information System
12 11 (1.27%) NHS
13 10 (1.15%) Learning Management System
13 10 (1.15%) Legacy Systems
14 9 (1.04%) Data Structures
Operating Systems
1 13 (1.50%) Windows 10
2 8 (0.92%) Android
3 7 (0.81%) Mac OS
4 5 (0.58%) Windows
5 2 (0.23%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 180 (20.76%) Digital Marketing
2 173 (19.95%) Analytics
3 148 (17.07%) Business Intelligence
4 137 (15.80%) Agile
4 137 (15.80%) CRM
4 137 (15.80%) Stakeholder Management
5 106 (12.23%) Programme Management
6 103 (11.88%) Project Management
7 96 (11.07%) Roadmaps
8 94 (10.84%) AI
9 85 (9.80%) B2B
10 82 (9.46%) Problem-Solving
11 77 (8.88%) Migration
12 74 (8.54%) Decision-Making
13 73 (8.42%) Continuous Improvement
14 59 (6.81%) Marketing Strategy
15 57 (6.57%) Actionable Insight
16 56 (6.46%) Data Modelling
17 55 (6.34%) E-Commerce
18 53 (6.11%) Stakeholder Engagement
Programming Languages
1 91 (10.50%) SQL
2 65 (7.50%) Python
3 34 (3.92%) JavaScript
4 15 (1.73%) Java
5 14 (1.61%) C#
6 12 (1.38%) TypeScript
7 11 (1.27%) R
8 5 (0.58%) Apex Code
9 4 (0.46%) Data Analysis Expressions
9 4 (0.46%) PowerShell
10 3 (0.35%) LookML
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) Korn
11 2 (0.23%) SystemVerilog
12 1 (0.12%) PHP
12 1 (0.12%) Shell Script
12 1 (0.12%) VBA
Qualifications
1 84 (9.69%) Security Cleared
2 81 (9.34%) Degree
3 72 (8.30%) SC Cleared
4 22 (2.54%) PMI Certification
5 21 (2.42%) Computer Science Degree
6 20 (2.31%) PMP
7 11 (1.27%) Master's Degree
8 8 (0.92%) DV Cleared
9 6 (0.69%) CISSP
9 6 (0.69%) PhD
10 5 (0.58%) BPSS Clearance
10 5 (0.58%) Microsoft Certification
11 4 (0.46%) CEH
11 4 (0.46%) CISA
11 4 (0.46%) CISM
11 4 (0.46%) CSPO
11 4 (0.46%) MBA
11 4 (0.46%) RIBA
12 3 (0.35%) Azure Certification
13 2 (0.23%) AWS Certified Solutions Architect
Quality Assurance & Compliance
1 57 (6.57%) GDPR
2 43 (4.96%) Data Quality
3 30 (3.46%) QA
4 21 (2.42%) Accessibility
5 14 (1.61%) California Consumer Privacy Act
6 12 (1.38%) PERC
7 11 (1.27%) PMO
8 7 (0.81%) Actionable Recommendations
9 6 (0.69%) ISO/IEC 27001
9 6 (0.69%) NIST
9 6 (0.69%) SLA
10 5 (0.58%) GRC
10 5 (0.58%) JSP 440
10 5 (0.58%) RMADS
11 4 (0.46%) PCI DSS
12 3 (0.35%) NCSC
12 3 (0.35%) WCAG
13 2 (0.23%) DO-254
13 2 (0.23%) EU AI Act
14 1 (0.12%) Sarbanes-Oxley
System Software
1 5 (0.58%) Docker
2 4 (0.46%) Active Directory
3 2 (0.23%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 3 (0.35%) Kubernetes
1 3 (0.35%) Systems Management Server (SMS)
1 3 (0.35%) Terraform
2 2 (0.23%) Microsoft Intune
2 2 (0.23%) SCCM
2 2 (0.23%) vRealize
3 1 (0.12%) Failover Clustering
3 1 (0.12%) Grafana
Vendors
1 156 (17.99%) Salesforce
2 102 (11.76%) SAP
3 85 (9.80%) Adobe
4 79 (9.11%) Microsoft
5 68 (7.84%) Google
6 51 (5.88%) Salesforce Marketing Cloud
7 19 (2.19%) Cisco
8 18 (2.08%) HubSpot
9 16 (1.85%) Oracle
9 16 (1.85%) TikTok
10 15 (1.73%) Tealium
11 14 (1.61%) Braze
12 12 (1.38%) Apple
13 10 (1.15%) Databricks
14 8 (0.92%) Marketo
14 8 (0.92%) OneTrust
15 7 (0.81%) Facebook
15 7 (0.81%) Instagram
15 7 (0.81%) mParticle
15 7 (0.81%) Pega