Period
to 25 September 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 25 September 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
25 Sep 2018
Same period 2017 Same period 2016
Rank 94 65 80
Rank change year-on-year -29 +15 -2
Contract jobs citing Marketing 2,496 3,077 2,803
As % of all contract IT jobs advertised in England 2.66% 3.41% 2.86%
As % of the General category 7.13% 8.56% 7.84%
Number of daily rates quoted 1,703 2,037 1,948
England median daily rate £440 £425 £400
Median daily rate % change year-on-year +3.53% +6.25% +6.67%
10th Percentile £218 £225 £213
90th Percentile £600 £588 £600
UK median daily rate £440 £425 £400
% change year-on-year +3.53% +6.25% +6.67%
Number of hourly rates quoted 44 60 101
England median hourly rate £31.25 £22.06 £19.61
Median hourly rate % change year-on-year +41.66% +12.49% -7.28%
10th Percentile £13.54 £13.98 £11.75
90th Percentile £62.63 £43.75 £42.80
UK median hourly rate £30.00 £21.50 £18.79
% change year-on-year +39.53% +14.44% -11.17%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 34,983 35,960 35,765
As % of all contract IT jobs advertised in England 37.22% 39.82% 36.46%
Number of daily rates quoted 23,270 24,004 24,262
England median daily rate £480 £475 £450
Median daily rate % change year-on-year +1.05% +5.56% +4.65%
10th Percentile £300 £283 £263
90th Percentile £675 £650 £638
UK median daily rate £475 £450 £450
% change year-on-year +5.56% - +5.88%
Number of hourly rates quoted 784 778 890
England median hourly rate £24.00 £25.50 £23.00
Median hourly rate % change year-on-year -5.88% +10.87% -
10th Percentile £12.50 £12.00 £11.00
90th Percentile £50.18 £50.00 £47.05
UK median hourly rate £24.00 £26.00 £22.85
% change year-on-year -7.69% +13.81% -4.81%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in England.

Contractor daily rate trend for Marketing in England

Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing in England over the 6 months to 25 September 2018.

Contractor daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in England.

Contractor hourly rate trend for Marketing in England

Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Marketing in England over the 6 months to 25 September 2018.

Contractor hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 25 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -26 1,262 £450 - 585
South East -22 514 £388 -8.82% 256
East of England -7 193 £525 +2.44% 116
South West -30 192 £400 -2.44% 147
North of England -54 166 £384 -0.97% 273
Midlands -20 157 £425 +13.33% 138
West Midlands -22 89 £450 +20.00% 84
North West -32 83 £413 +3.13% 158
Yorkshire -58 71 £350 -12.50% 97
East Midlands +3 62 £400 +14.29% 53
North East -7 14 £456 +133.97% 18
Marketing
UK

For the 6 months to 25 September 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 816 (32.69%) Digital Marketing
2 811 (32.49%) Finance
3 772 (30.93%) Agile Software Development
4 538 (21.55%) Business Intelligence
5 509 (20.39%) Telecoms
6 477 (19.11%) SAP
7 471 (18.87%) Programme Management
8 463 (18.55%) Analytics
9 455 (18.23%) Manufacturing
10 441 (17.67%) Electronics
11 347 (13.90%) Project Management
11 347 (13.90%) CRM
12 336 (13.46%) HTML
13 330 (13.22%) Analytical Skills
14 324 (12.98%) SQL
15 323 (12.94%) JavaScript
16 301 (12.06%) User Experience
17 268 (10.74%) Degree
18 267 (10.70%) Microsoft
19 266 (10.66%) CSS
20 242 (9.70%) Adobe
21 241 (9.66%) Scrum
22 234 (9.38%) E-Commerce
23 219 (8.77%) Retail
24 216 (8.65%) Stakeholder Management
25 211 (8.45%) Java
26 205 (8.21%) Salesforce.com
27 203 (8.13%) Problem-Solving
28 195 (7.81%) Google
29 176 (7.05%) Web Services

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 138 (5.53%) CMS
2 68 (2.72%) Adobe Experience Manager
3 61 (2.44%) Mule
4 58 (2.32%) WordPress
5 56 (2.24%) Oracle Service Bus
6 55 (2.20%) Oracle SOA Suite
7 47 (1.88%) Confluence
8 39 (1.56%) SharePoint
9 38 (1.52%) Elasticsearch
10 34 (1.36%) SAS
11 30 (1.20%) Apache Spark
12 28 (1.12%) Drupal
13 12 (0.48%) Sitecore CMS
13 12 (0.48%) Umbraco
14 9 (0.36%) MS Exchange
15 8 (0.32%) Apache
16 7 (0.28%) OpenStack
16 7 (0.28%) WebSphere
17 6 (0.24%) Apache Airflow
18 5 (0.20%) Exchange Server 2013
Applications
1 108 (4.33%) Microsoft Excel
2 86 (3.45%) Microsoft Office
3 78 (3.13%) Microsoft PowerPoint
4 52 (2.08%) Photoshop
5 49 (1.96%) InVision
6 38 (1.52%) Microsoft Project
7 34 (1.36%) Adobe Creative Suite
8 33 (1.32%) Adobe Illustrator
9 22 (0.88%) InDesign
10 16 (0.64%) MS Visio
11 12 (0.48%) SPSS
12 7 (0.28%) Acrobat
13 6 (0.24%) Adobe After Effects
14 5 (0.20%) UserZoom
15 4 (0.16%) Adobe Premiere
15 4 (0.16%) Spreadsheet
16 3 (0.12%) AutoCAD
16 3 (0.12%) FreeHand
16 3 (0.12%) OmniGraffle
16 3 (0.12%) Stata
Business Applications
1 69 (2.76%) Dynamics CRM
2 46 (1.84%) Eloqua
3 29 (1.16%) Adobe Campaign
4 19 (0.76%) Magento
5 13 (0.52%) Salesforce.com CRM
6 9 (0.36%) Unica
7 8 (0.32%) FastStats
7 8 (0.32%) SAP Hybris
8 7 (0.28%) Payment Gateway
9 5 (0.20%) Oracle EBS R12
9 5 (0.20%) Shopify
10 4 (0.16%) Dynamics NAV
11 3 (0.12%) SAP MM
11 3 (0.12%) SAP Oil and Gas
11 3 (0.12%) SAP R/3
12 2 (0.080%) Dynamics AX
12 2 (0.080%) Oracle CRM
12 2 (0.080%) SAP CRM
12 2 (0.080%) Scribe Insight
12 2 (0.080%) Sprinklr
Cloud Services
1 149 (5.97%) Amazon AWS
2 123 (4.93%) Google Analytics
3 84 (3.37%) Microsoft Azure
4 48 (1.92%) Dynamics 365
4 48 (1.92%) Office 365
5 39 (1.56%) Salesforce Service Cloud
6 38 (1.52%) Adobe Analytics
7 34 (1.36%) Google Cloud Platform
8 31 (1.24%) SaaS
9 28 (1.12%) Google Tag Manager
10 25 (1.00%) Amazon S3
11 20 (0.80%) Amazon EC2
11 20 (0.80%) Serverless
12 19 (0.76%) GitHub
13 18 (0.72%) PaaS
14 17 (0.68%) Salesforce Sales Cloud
15 15 (0.60%) Force.com
16 14 (0.56%) Adobe Creative Cloud
17 13 (0.52%) AdWords
17 13 (0.52%) Azure Active Directory
Communications & Networking
1 30 (1.20%) Internet
2 25 (1.00%) SMS
3 22 (0.88%) Firewall
4 18 (0.72%) HTTP
5 12 (0.48%) TCP/IP
6 11 (0.44%) Intranet
7 9 (0.36%) WAN
8 8 (0.32%) DHCP
9 7 (0.28%) DNS
9 7 (0.28%) LAN
9 7 (0.28%) Radio Access Network
9 7 (0.28%) SSL
10 6 (0.24%) Skype
11 5 (0.20%) VPN
11 5 (0.20%) Wi-Fi
11 5 (0.20%) WLAN
12 4 (0.16%) Network Security
12 4 (0.16%) SAN
12 4 (0.16%) SMTP
12 4 (0.16%) Wireless
Database & Business Intelligence
1 109 (4.37%) MySQL
2 105 (4.21%) SQL Server
3 81 (3.25%) Big Data
4 68 (2.72%) Data Warehouse
5 47 (1.88%) Relational Database
5 47 (1.88%) SQL Server Integration Services
6 46 (1.84%) Power BI
7 35 (1.40%) PostgreSQL
8 32 (1.28%) MongoDB
9 30 (1.20%) SQL Server Reporting Services
10 29 (1.16%) Hadoop
10 29 (1.16%) NoSQL
11 23 (0.92%) Amazon Redshift
12 18 (0.72%) BigQuery
12 18 (0.72%) Data Mining
13 17 (0.68%) RDBMS
14 15 (0.60%) Apache Cassandra
14 15 (0.60%) BusinessObjects
14 15 (0.60%) SQL Server 2008
15 13 (0.52%) Azure SQL Database
Development Applications
1 107 (4.29%) Git (software)
2 100 (4.01%) JIRA
3 79 (3.17%) Jenkins
4 55 (2.20%) Maven
5 43 (1.72%) Axure RP
6 29 (1.16%) Selenium
6 29 (1.16%) Team Foundation Server
7 21 (0.84%) SoapUI
7 21 (0.84%) Visual Studio Team System
8 19 (0.76%) Sonatype Nexus
9 17 (0.68%) Artifactory
9 17 (0.68%) Subversion
10 16 (0.64%) Eclipse
10 16 (0.64%) Grunt
10 16 (0.64%) Visual Studio
11 15 (0.60%) Cucumber
12 13 (0.52%) GitLab
12 13 (0.52%) gulp
12 13 (0.52%) JUnit
13 12 (0.48%) TeamCity
General
1 811 (32.49%) Finance
2 509 (20.39%) Telecoms
3 455 (18.23%) Manufacturing
4 441 (17.67%) Electronics
5 219 (8.77%) Retail
6 114 (4.57%) Advertising
7 108 (4.33%) Legal
8 102 (4.09%) Banking
9 76 (3.04%) Publishing
10 30 (1.20%) Back Office
11 28 (1.12%) Pharmaceutical
12 27 (1.08%) Games
13 24 (0.96%) Law
14 20 (0.80%) French Language
15 18 (0.72%) Digital Economy
15 18 (0.72%) German Language
16 17 (0.68%) Front Office
17 13 (0.52%) Automotive
17 13 (0.52%) Financial Institution
18 12 (0.48%) Dutch Language
Job Titles
1 493 (19.75%) Developer
2 376 (15.06%) Analyst
3 228 (9.13%) Project Manager
4 152 (6.09%) Business Analyst
5 128 (5.13%) Designer
6 127 (5.09%) Consultant
7 124 (4.97%) Architect
8 116 (4.65%) Marketing Manager
9 81 (3.25%) Senior Developer
10 79 (3.17%) Data Analyst
11 63 (2.52%) DevOps Engineer
12 61 (2.44%) Digital Analyst
13 60 (2.40%) Senior Manager
14 59 (2.36%) PHP Developer
15 57 (2.28%) Digital Project Manager
16 56 (2.24%) .NET Developer
16 56 (2.24%) UX Designer
17 55 (2.20%) Marketing Analyst
18 54 (2.16%) Front End Developer (Client-Side Developer)
18 54 (2.16%) Java Developer
Libraries, Frameworks & Software Standards
1 336 (13.46%) HTML
2 266 (10.66%) CSS
3 176 (7.05%) Web Services
4 138 (5.53%) .NET
5 135 (5.41%) SOAP
6 120 (4.81%) HTML5
7 114 (4.57%) RESTful
8 104 (4.17%) XML
9 103 (4.13%) Middleware
10 91 (3.65%) jQuery
11 88 (3.53%) JSON
12 80 (3.21%) CSS3
13 78 (3.13%) REST
14 66 (2.64%) AngularJS
15 65 (2.60%) ASP.NET
16 59 (2.36%) Apache Camel
17 54 (2.16%) Node.js
18 48 (1.92%) ASP.NET Web API
19 47 (1.88%) React
20 40 (1.60%) XSLT
Miscellaneous
1 330 (13.22%) Analytical Skills
2 301 (12.06%) User Experience
3 151 (6.05%) Social Media
4 148 (5.93%) Greenfield Project
5 91 (3.65%) Mobile App
6 75 (3.00%) Computer Science
7 61 (2.44%) Management Information System
8 50 (2.00%) Algorithms
9 41 (1.64%) Self-Motivation
10 35 (1.40%) NHS
11 34 (1.36%) Virtual Team
12 32 (1.28%) Credit Risk
13 29 (1.16%) Blog
14 27 (1.08%) Marketing Technology
15 25 (1.00%) Fintech
16 24 (0.96%) Digital Media
17 21 (0.84%) Graphic Design
18 19 (0.76%) FMCG
19 17 (0.68%) Data Structures
20 15 (0.60%) PMI
Operating Systems
1 104 (4.17%) Windows
2 96 (3.85%) Linux
3 54 (2.16%) Apple iOS
4 38 (1.52%) Android
5 36 (1.44%) Unix
6 31 (1.24%) Windows Server
7 24 (0.96%) Windows 10
8 21 (0.84%) Windows 7
9 19 (0.76%) Red Hat Enterprise Linux
10 13 (0.52%) Windows Server 2012
11 10 (0.40%) Mac OS
12 9 (0.36%) Windows Server 2008
13 8 (0.32%) CentOS
13 8 (0.32%) Mac OS X
14 5 (0.20%) Solaris
15 4 (0.16%) Ubuntu
15 4 (0.16%) Windows XP
16 2 (0.080%) MVS
16 2 (0.080%) VMS
16 2 (0.080%) Windows Mobile
Processes & Methodologies
1 816 (32.69%) Digital Marketing
2 772 (30.93%) Agile Software Development
3 538 (21.55%) Business Intelligence
4 471 (18.87%) Programme Management
5 463 (18.55%) Analytics
6 347 (13.90%) CRM
6 347 (13.90%) Project Management
7 241 (9.66%) Scrum
8 234 (9.38%) E-Commerce
9 216 (8.65%) Stakeholder Management
10 203 (8.13%) Problem-Solving
11 168 (6.73%) TDD
12 152 (6.09%) SEO
13 127 (5.09%) DevOps
14 125 (5.01%) Migration
15 117 (4.69%) SOA
16 110 (4.41%) Content Management
16 110 (4.41%) Workflow
17 108 (4.33%) B2B
18 107 (4.29%) PRINCE2
Programming Languages
1 324 (12.98%) SQL
2 323 (12.94%) JavaScript
3 211 (8.45%) Java
4 136 (5.45%) Python
5 125 (5.01%) C#
6 108 (4.33%) PHP
7 46 (1.84%) Java 8
8 45 (1.80%) R
9 34 (1.36%) Apex Code
9 34 (1.36%) T-SQL
9 34 (1.36%) XPath
10 31 (1.24%) Ruby
11 28 (1.12%) PowerShell
12 17 (0.68%) C
13 16 (0.64%) Groovy
13 16 (0.64%) Perl
14 14 (0.56%) Scala
15 13 (0.52%) Bash Shell
15 13 (0.52%) Java 9
16 12 (0.48%) ES6
Qualifications
1 268 (10.74%) Degree
2 110 (4.41%) Security Cleared
3 91 (3.65%) SC Cleared
4 39 (1.56%) Computer Science Degree
5 38 (1.52%) PMI Certification
6 36 (1.44%) PMP
7 30 (1.20%) Master's Degree
7 30 (1.20%) PRINCE2 Certification
8 25 (1.00%) MBA
8 25 (1.00%) Microsoft Certification
9 15 (0.60%) ISEB
9 15 (0.60%) PhD
10 10 (0.40%) DV Cleared
11 9 (0.36%) A+ Certification
11 9 (0.36%) APMP
12 8 (0.32%) MCSA
12 8 (0.32%) Numerate Degree
13 7 (0.28%) BC Cleared
13 7 (0.28%) MCSE
14 6 (0.24%) Cisco Certification
Quality Assurance & Compliance
1 111 (4.45%) QA
2 61 (2.44%) GDPR
3 39 (1.56%) PMO
4 38 (1.52%) Data Quality
5 15 (0.60%) PCI DSS
6 14 (0.56%) SLA
7 8 (0.32%) Actionable Recommendations
7 8 (0.32%) GxP
8 7 (0.28%) JSP 440
9 6 (0.24%) ISO/IEC 27001
10 5 (0.20%) HL7
11 4 (0.16%) RMADS
12 3 (0.12%) WCAG
13 2 (0.080%) COBIT
13 2 (0.080%) Cyber Essentials
13 2 (0.080%) ISO 9001
13 2 (0.080%) ISO/IEC 19770
13 2 (0.080%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
14 1 (0.040%) ISO/IEC 15288
14 1 (0.040%) PSD2
System Software
1 58 (2.32%) Docker
2 46 (1.84%) Active Directory
3 13 (0.52%) VMware Infrastructure
4 9 (0.36%) Virtual Machines
5 6 (0.24%) Hyper-V
6 5 (0.20%) HDFS
6 5 (0.20%) XenApp
7 4 (0.16%) etcd
7 4 (0.16%) flannel
7 4 (0.16%) Virtual Servers
7 4 (0.16%) XenDesktop
8 3 (0.12%) Apache Flume
8 3 (0.12%) VMware ESXi
9 2 (0.080%) KVM
9 2 (0.080%) Postfix
9 2 (0.080%) Varnish
9 2 (0.080%) VMware NSX
10 1 (0.040%) Apache ZooKeeper
10 1 (0.040%) VirtualBox
Systems Management
1 54 (2.16%) Ansible
2 52 (2.08%) Terraform
3 35 (1.40%) Puppet
4 32 (1.28%) Kubernetes
5 26 (1.04%) SCCM
6 15 (0.60%) Opscode Chef
7 12 (0.48%) Kibana
7 12 (0.48%) Nagios
7 12 (0.48%) Single Sign-On
7 12 (0.48%) Uchiwa
7 12 (0.48%) ZABBIX
8 11 (0.44%) Pingdom
9 10 (0.40%) logstash
9 10 (0.40%) Systems Management Server (SMS)
10 7 (0.28%) Microsoft Intune
10 7 (0.28%) WSUS
11 5 (0.20%) Rancher
12 4 (0.16%) Oozie
12 4 (0.16%) Salt
12 4 (0.16%) vCenter Server
Vendors
1 477 (19.11%) SAP
2 267 (10.70%) Microsoft
3 242 (9.70%) Adobe
4 205 (8.21%) Salesforce.com
5 195 (7.81%) Google
6 155 (6.21%) Oracle
7 67 (2.68%) Tableau
8 62 (2.48%) Salesforce Marketing Cloud
9 57 (2.28%) WSO2
10 37 (1.48%) Twitter
11 36 (1.44%) Sitecore
12 33 (1.32%) Facebook
12 33 (1.32%) IBM
13 28 (1.12%) hybris
14 20 (0.80%) Cisco
15 19 (0.76%) Marketo
16 18 (0.72%) Talend
16 18 (0.72%) VMware
17 17 (0.68%) ServiceNow
18 15 (0.60%) Atlassian