Period
to 14 November 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 14 November 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
14 Nov 2018
Same period 2017 Same period 2016
Rank 94 69 80
Rank change year-on-year -25 +11 +1
Contract jobs citing Marketing 2,511 3,079 2,893
As % of all contract IT jobs advertised in England 2.63% 3.25% 2.95%
As % of the General category 7.21% 8.17% 8.09%
Number of daily rates quoted 1,726 1,994 1,957
England median daily rate £450 £431 £400
Median daily rate % change year-on-year +4.35% +7.81% +6.67%
10th Percentile £250 £227 £220
90th Percentile £611 £600 £600
UK median daily rate £450 £430 £400
% change year-on-year +4.65% +7.50% +6.67%
Number of hourly rates quoted 53 74 107
England median hourly rate £24.11 £27.00 £20.00
Median hourly rate % change year-on-year -10.70% +35.00% -11.11%
10th Percentile £11.13 £14.08 £11.45
90th Percentile £49.20 £44.63 £42.84
UK median hourly rate £24.11 £27.00 £20.00
% change year-on-year -10.70% +35.00% -11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 34,820 37,675 35,739
As % of all contract IT jobs advertised in England 36.50% 39.77% 36.43%
Number of daily rates quoted 23,261 25,248 24,036
England median daily rate £488 £475 £450
Median daily rate % change year-on-year +2.63% +5.56% +4.05%
10th Percentile £300 £281 £263
90th Percentile £675 £669 £638
UK median daily rate £475 £463 £450
% change year-on-year +2.70% +2.78% +5.88%
Number of hourly rates quoted 758 823 886
England median hourly rate £24.11 £25.12 £24.41
Median hourly rate % change year-on-year -4.00% +2.89% -0.53%
10th Percentile £12.55 £12.09 £11.25
90th Percentile £52.50 £47.76 £46.00
UK median hourly rate £24.00 £25.00 £24.47
% change year-on-year -4.00% +2.17% -2.12%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in England.

Contractor daily rate trend for Marketing in England

Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing in England over the 6 months to 14 November 2018.

Contractor daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in England.

Contractor hourly rate trend for Marketing in England

Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Marketing in England over the 6 months to 14 November 2018.

Contractor hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 14 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -22 1,234 £450 - 716
South East -22 469 £413 - 251
South West -16 238 £425 +13.33% 142
East of England +4 227 £525 +2.44% 130
North of England -32 171 £413 +6.45% 341
Midlands -7 154 £425 +13.33% 183
West Midlands -13 101 £438 +9.38% 107
North West -6 96 £413 +3.13% 170
Yorkshire -55 59 £363 -6.45% 139
East Midlands +4 49 £388 +10.71% 74
North East +6 16 £600 +269.23% 32
Marketing
UK

For the 6 months to 14 November 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 882 (35.13%) Finance
2 876 (34.89%) Digital Marketing
3 769 (30.63%) Agile Software Development
4 636 (25.33%) Business Intelligence
5 592 (23.58%) Telecoms
6 565 (22.50%) SAP
7 548 (21.82%) Programme Management
8 545 (21.70%) Manufacturing
9 522 (20.79%) Electronics
10 421 (16.77%) Analytics
11 333 (13.26%) Analytical Skills
12 332 (13.22%) SQL
13 331 (13.18%) CRM
14 318 (12.66%) Project Management
15 317 (12.62%) JavaScript
16 311 (12.39%) HTML
17 305 (12.15%) User Experience
18 302 (12.03%) Microsoft
19 251 (10.00%) Degree
20 250 (9.96%) Scrum
21 248 (9.88%) CSS
22 233 (9.28%) Adobe
23 223 (8.88%) Java
24 221 (8.80%) E-Commerce
25 212 (8.44%) Retail
26 211 (8.40%) Stakeholder Management
27 199 (7.93%) Problem-Solving
28 195 (7.77%) Web Services
29 192 (7.65%) Salesforce.com
30 185 (7.37%) TDD

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 130 (5.18%) CMS
2 63 (2.51%) Mule
3 61 (2.43%) Oracle Service Bus
4 59 (2.35%) Adobe Experience Manager
5 58 (2.31%) Oracle SOA Suite
6 44 (1.75%) Confluence
7 42 (1.67%) SharePoint
8 41 (1.63%) Elasticsearch
9 39 (1.55%) WordPress
10 32 (1.27%) SAS
11 25 (1.00%) Apache Spark
12 21 (0.84%) Drupal
13 12 (0.48%) Sitecore CMS
14 10 (0.40%) WebSphere
15 9 (0.36%) Apache
15 9 (0.36%) Umbraco
16 8 (0.32%) Cloud Foundry
16 8 (0.32%) MS Exchange
17 7 (0.28%) Exchange Server 2013
18 6 (0.24%) Exchange Server 2010
Applications
1 102 (4.06%) Microsoft Excel
2 95 (3.78%) Microsoft Office
3 68 (2.71%) Microsoft PowerPoint
4 58 (2.31%) Photoshop
5 41 (1.63%) InVision
6 38 (1.51%) Adobe Illustrator
7 33 (1.31%) Adobe Creative Suite
8 32 (1.27%) Microsoft Project
9 18 (0.72%) InDesign
10 13 (0.52%) MS Visio
11 9 (0.36%) Adobe After Effects
11 9 (0.36%) SPSS
12 5 (0.20%) Acrobat
12 5 (0.20%) Spreadsheet
13 4 (0.16%) Adobe Premiere
14 3 (0.12%) Adobe Captivate
14 3 (0.12%) AutoCAD
14 3 (0.12%) ImageReady
14 3 (0.12%) Stata
14 3 (0.12%) UserZoom
Business Applications
1 72 (2.87%) Dynamics CRM
2 30 (1.19%) Adobe Campaign
2 30 (1.19%) Eloqua
3 18 (0.72%) Magento
3 18 (0.72%) SAP Hybris
4 16 (0.64%) FastStats
5 15 (0.60%) Salesforce.com CRM
6 14 (0.56%) Unica
7 7 (0.28%) Payment Gateway
8 5 (0.20%) Oracle EBS R12
8 5 (0.20%) SAP S/4HANA
8 5 (0.20%) Shopify
9 4 (0.16%) SAP CRM
10 3 (0.12%) Dynamics NAV
10 3 (0.12%) NetSuite
10 3 (0.12%) SAP MM
10 3 (0.12%) SAP Oil and Gas
10 3 (0.12%) SAP R/3
11 2 (0.080%) Dynamics AX
11 2 (0.080%) Scribe Insight
Cloud Services
1 162 (6.45%) Amazon AWS
2 107 (4.26%) Google Analytics
3 86 (3.42%) Microsoft Azure
4 57 (2.27%) Office 365
5 52 (2.07%) Dynamics 365
6 43 (1.71%) Salesforce Service Cloud
7 36 (1.43%) Adobe Analytics
8 32 (1.27%) Google Cloud Platform
9 29 (1.15%) SaaS
10 27 (1.08%) Google Tag Manager
11 22 (0.88%) Amazon S3
11 22 (0.88%) Serverless
12 20 (0.80%) AdWords
12 20 (0.80%) GitHub
13 17 (0.68%) Amazon EC2
14 15 (0.60%) Salesforce Sales Cloud
15 14 (0.56%) Adobe Creative Cloud
15 14 (0.56%) OneDrive
16 13 (0.52%) Force.com
16 13 (0.52%) Trello
Communications & Networking
1 23 (0.92%) Firewall
2 22 (0.88%) SMS
3 19 (0.76%) Internet
3 19 (0.76%) Intranet
4 12 (0.48%) HTTP
5 10 (0.40%) WAN
6 8 (0.32%) DHCP
6 8 (0.32%) Radio Access Network
6 8 (0.32%) Skype
7 7 (0.28%) Wireless
8 6 (0.24%) LAN
8 6 (0.24%) Network Security
8 6 (0.24%) TCP/IP
8 6 (0.24%) VPN
9 5 (0.20%) SMTP
10 4 (0.16%) DNS
10 4 (0.16%) IPsec
10 4 (0.16%) SAN
10 4 (0.16%) VoIP
10 4 (0.16%) Wi-Fi
Database & Business Intelligence
1 110 (4.38%) SQL Server
2 89 (3.54%) MySQL
3 72 (2.87%) Big Data
4 71 (2.83%) Data Warehouse
5 61 (2.43%) Power BI
6 49 (1.95%) Relational Database
6 49 (1.95%) SQL Server Integration Services
7 42 (1.67%) NoSQL
8 34 (1.35%) MongoDB
8 34 (1.35%) PostgreSQL
9 33 (1.31%) Hadoop
10 32 (1.27%) SQL Server Reporting Services
11 20 (0.80%) RDBMS
12 19 (0.76%) Amazon Redshift
12 19 (0.76%) BigQuery
13 17 (0.68%) Data Mining
14 16 (0.64%) SQL Server 2008
15 15 (0.60%) Apache Hive
16 14 (0.56%) Oracle Database
17 12 (0.48%) Apache Cassandra
Development Applications
1 126 (5.02%) Git (software)
2 89 (3.54%) JIRA
3 85 (3.39%) Jenkins
4 52 (2.07%) Maven
5 39 (1.55%) Selenium
6 34 (1.35%) Axure RP
7 33 (1.31%) Team Foundation Server
8 24 (0.96%) SoapUI
9 22 (0.88%) Visual Studio Team System
10 21 (0.84%) Subversion
11 18 (0.72%) JMeter
11 18 (0.72%) WebDriver
12 17 (0.68%) Eclipse
12 17 (0.68%) Sonatype Nexus
12 17 (0.68%) Visual Studio
13 16 (0.64%) JUnit
14 15 (0.60%) Artifactory
15 14 (0.56%) Cucumber
15 14 (0.56%) GitLab
15 14 (0.56%) Grunt
General
1 882 (35.13%) Finance
2 592 (23.58%) Telecoms
3 545 (21.70%) Manufacturing
4 522 (20.79%) Electronics
5 212 (8.44%) Retail
6 125 (4.98%) Advertising
7 96 (3.82%) Legal
8 94 (3.74%) Banking
9 53 (2.11%) Publishing
10 33 (1.31%) Games
11 26 (1.04%) Pharmaceutical
12 25 (1.00%) Back Office
13 21 (0.84%) Digital Economy
14 19 (0.76%) Law
15 16 (0.64%) Billing
15 16 (0.64%) French Language
16 14 (0.56%) German Language
17 13 (0.52%) Front Office
18 12 (0.48%) Brand Awareness
18 12 (0.48%) Local Government
Job Titles
1 489 (19.47%) Developer
2 369 (14.70%) Analyst
3 210 (8.36%) Project Manager
4 143 (5.69%) Business Analyst
5 139 (5.54%) Designer
6 135 (5.38%) Consultant
7 122 (4.86%) Architect
8 115 (4.58%) Marketing Manager
9 92 (3.66%) Senior Developer
10 73 (2.91%) Data Analyst
11 72 (2.87%) Java Developer
12 66 (2.63%) DevOps Engineer
13 61 (2.43%) Digital Analyst
13 61 (2.43%) UX Designer
14 55 (2.19%) Product Manager
15 53 (2.11%) Digital Project Manager
16 52 (2.07%) Front End Developer (Client-Side Developer)
17 50 (1.99%) PHP Developer
18 49 (1.95%) Senior Manager
19 47 (1.87%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 311 (12.39%) HTML
2 248 (9.88%) CSS
3 195 (7.77%) Web Services
4 148 (5.89%) SOAP
5 134 (5.34%) .NET
6 131 (5.22%) RESTful
7 117 (4.66%) XML
8 114 (4.54%) Middleware
9 105 (4.18%) HTML5
10 91 (3.62%) REST
11 90 (3.58%) JSON
12 74 (2.95%) jQuery
13 69 (2.75%) CSS3
14 63 (2.51%) AngularJS
15 62 (2.47%) Apache Camel
16 59 (2.35%) ASP.NET
17 51 (2.03%) ASP.NET Web API
18 50 (1.99%) Node.js
19 44 (1.75%) React
20 36 (1.43%) XSLT
Miscellaneous
1 333 (13.26%) Analytical Skills
2 305 (12.15%) User Experience
3 164 (6.53%) Greenfield Project
4 140 (5.58%) Social Media
5 79 (3.15%) Mobile App
6 75 (2.99%) Computer Science
7 50 (1.99%) Self-Motivation
8 47 (1.87%) Algorithms
8 47 (1.87%) Management Information System
9 44 (1.75%) NHS
10 39 (1.55%) Virtual Team
11 31 (1.23%) Digital Media
12 30 (1.19%) Credit Risk
13 25 (1.00%) Marketing Technology
14 24 (0.96%) Fintech
15 22 (0.88%) Blog
15 22 (0.88%) Data Structures
15 22 (0.88%) FMCG
16 18 (0.72%) Graphic Design
17 16 (0.64%) Public Cloud
Operating Systems
1 106 (4.22%) Windows
2 98 (3.90%) Linux
3 44 (1.75%) Apple iOS
4 35 (1.39%) Windows 10
5 27 (1.08%) Unix
6 26 (1.04%) Windows Server
7 25 (1.00%) Android
8 22 (0.88%) Windows 7
9 21 (0.84%) Red Hat Enterprise Linux
10 16 (0.64%) Windows Server 2008
11 12 (0.48%) Mac OS
11 12 (0.48%) Windows Server 2012
12 10 (0.40%) CentOS
13 8 (0.32%) Solaris
14 6 (0.24%) Mac OS X
14 6 (0.24%) Windows XP
15 4 (0.16%) Windows Server 2003
16 3 (0.12%) Ubuntu
17 2 (0.080%) AIX
17 2 (0.080%) MVS
Processes & Methodologies
1 876 (34.89%) Digital Marketing
2 769 (30.63%) Agile Software Development
3 636 (25.33%) Business Intelligence
4 548 (21.82%) Programme Management
5 421 (16.77%) Analytics
6 331 (13.18%) CRM
7 318 (12.66%) Project Management
8 250 (9.96%) Scrum
9 221 (8.80%) E-Commerce
10 211 (8.40%) Stakeholder Management
11 199 (7.93%) Problem-Solving
12 185 (7.37%) TDD
13 149 (5.93%) SEO
14 132 (5.26%) DevOps
15 127 (5.06%) SOA
16 115 (4.58%) Migration
17 111 (4.42%) Data Analysis
18 107 (4.26%) User Stories
19 104 (4.14%) Decision-Making
19 104 (4.14%) Workflow
Programming Languages
1 332 (13.22%) SQL
2 317 (12.62%) JavaScript
3 223 (8.88%) Java
4 123 (4.90%) Python
5 119 (4.74%) C#
6 91 (3.62%) PHP
7 58 (2.31%) Java 8
8 47 (1.87%) R
9 33 (1.31%) T-SQL
9 33 (1.31%) XPath
10 32 (1.27%) Apex Code
10 32 (1.27%) PowerShell
11 24 (0.96%) Ruby
12 22 (0.88%) ES6
13 19 (0.76%) Scala
14 18 (0.72%) Groovy
15 16 (0.64%) C
15 16 (0.64%) Java 9
16 13 (0.52%) Bash Shell
17 12 (0.48%) SOQL
Qualifications
1 251 (10.00%) Degree
2 146 (5.81%) Security Cleared
3 105 (4.18%) SC Cleared
4 33 (1.31%) DV Cleared
5 32 (1.27%) Computer Science Degree
6 31 (1.23%) Master's Degree
7 22 (0.88%) PMI Certification
7 22 (0.88%) PRINCE2 Certification
8 21 (0.84%) MBA
8 21 (0.84%) PMP
9 17 (0.68%) PhD
10 16 (0.64%) ISEB
10 16 (0.64%) Microsoft Certification
11 13 (0.52%) A+ Certification
12 11 (0.44%) Numerate Degree
13 8 (0.32%) APMP
14 7 (0.28%) ISTQB
15 6 (0.24%) BC Cleared
15 6 (0.24%) DBS Check
15 6 (0.24%) MCDST
Quality Assurance & Compliance
1 101 (4.02%) QA
2 46 (1.83%) GDPR
3 33 (1.31%) Data Quality
4 32 (1.27%) PMO
5 15 (0.60%) PCI DSS
6 14 (0.56%) SLA
7 12 (0.48%) JSP 440
8 10 (0.40%) RMADS
9 8 (0.32%) GxP
10 6 (0.24%) Actionable Recommendations
11 5 (0.20%) ISO/IEC 27001
12 4 (0.16%) WCAG
13 3 (0.12%) HL7
14 2 (0.080%) COBIT
14 2 (0.080%) Cyber Essentials
14 2 (0.080%) ISO/IEC 19770
14 2 (0.080%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
15 1 (0.040%) COSHH
15 1 (0.040%) PSD2
15 1 (0.040%) SEPA
System Software
1 49 (1.95%) Active Directory
2 47 (1.87%) Docker
3 13 (0.52%) VMware Infrastructure
4 7 (0.28%) Virtual Machines
5 5 (0.20%) HDFS
5 5 (0.20%) Hyper-V
6 4 (0.16%) Virtual Servers
7 3 (0.12%) Apache Flume
7 3 (0.12%) etcd
7 3 (0.12%) flannel
7 3 (0.12%) KVM
8 2 (0.080%) Ceph
8 2 (0.080%) GlusterFS
8 2 (0.080%) Postfix
8 2 (0.080%) SkyDNS
8 2 (0.080%) VMware ESXi
8 2 (0.080%) VMware NSX
9 1 (0.040%) VirtualBox
9 1 (0.040%) XenApp
9 1 (0.040%) XenDesktop
Systems Management
1 66 (2.63%) Ansible
2 54 (2.15%) Terraform
3 39 (1.55%) Puppet
4 26 (1.04%) Kubernetes
5 21 (0.84%) SCCM
6 17 (0.68%) Opscode Chef
7 13 (0.52%) Kibana
7 13 (0.52%) Systems Management Server (SMS)
8 12 (0.48%) Nagios
9 11 (0.44%) Pingdom
9 11 (0.44%) Uchiwa
9 11 (0.44%) ZABBIX
10 10 (0.40%) logstash
11 9 (0.36%) Single Sign-On
12 7 (0.28%) WSUS
13 4 (0.16%) Cisco CUCM
13 4 (0.16%) Oozie
13 4 (0.16%) vCenter Server
14 3 (0.12%) Forum Sentry
14 3 (0.12%) Sysdig
Vendors
1 565 (22.50%) SAP
2 302 (12.03%) Microsoft
3 233 (9.28%) Adobe
4 192 (7.65%) Salesforce.com
5 177 (7.05%) Google
6 163 (6.49%) Oracle
7 60 (2.39%) WSO2
8 59 (2.35%) Tableau
9 50 (1.99%) Salesforce Marketing Cloud
10 43 (1.71%) IBM
11 39 (1.55%) hybris
12 33 (1.31%) Facebook
12 33 (1.31%) Sitecore
13 26 (1.04%) Twitter
14 23 (0.92%) Cisco
14 23 (0.92%) ServiceNow
15 21 (0.84%) VMware
16 19 (0.76%) Talend
17 18 (0.72%) Apple
17 18 (0.72%) Marketo