Period
to 30 July 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 30 July 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
30 Jul 2021
Same period 2020 Same period 2019
Rank 74 93 86
Rank change year-on-year +19 -7 +10
Contract jobs citing Marketing 1,860 851 2,390
As % of all contract jobs advertised in England 3.23% 2.62% 2.86%
As % of the General category 6.06% 5.00% 5.50%
Number of daily rates quoted 1,110 568 1,583
10th Percentile £277 £252 £250
25th Percentile £375 £363 £356
Median daily rate (50th Percentile) £500 £475 £450
Median % change year-on-year +5.26% +5.56% +4.65%
75th Percentile £622 £575 £563
90th Percentile £713 £650 £650
UK median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% +3.15%
Number of hourly rates quoted 60 18 41
10th Percentile £13.23 £17.75 £15.00
25th Percentile £18.75 £20.99 £17.50
Median hourly rate £29.81 £23.69 £28.00
Median % change year-on-year +25.86% -15.40% -10.40%
75th Percentile £48.96 £28.69 £34.50
90th Percentile £61.51 £47.95 £42.00
UK median hourly rate £29.81 £23.69 £30.00
% change year-on-year +25.86% -21.04% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 30,708 17,006 43,428
As % of all contract IT jobs advertised in England 53.33% 52.36% 52.02%
Number of daily rates quoted 20,703 11,454 28,553
10th Percentile £310 £275 £280
25th Percentile £408 £400 £380
Median daily rate (50th Percentile) £513 £495 £475
Median % change year-on-year +3.54% +4.21% +1.06%
75th Percentile £625 £600 £575
90th Percentile £713 £700 £675
UK median daily rate £500 £475 £475
% change year-on-year +5.26% - +5.56%
Number of hourly rates quoted 1,141 628 1,315
10th Percentile £11.90 £12.37 £10.82
25th Percentile £13.25 £15.00 £14.00
Median hourly rate £19.03 £20.63 £19.97
Median % change year-on-year -7.77% +3.34% +6.76%
75th Percentile £40.00 £40.90 £38.88
90th Percentile £56.25 £53.75 £50.00
UK median hourly rate £19.50 £20.56 £19.32
% change year-on-year -5.13% +6.39% +7.33%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Marketing in England.

Daily rate trend for Marketing in England

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 30 July 2021.

Daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Marketing in England.

Hourly rate trend for Marketing in England

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 30 July 2021.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 30 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +13 1,076 £525 +16.67% 446
South East +11 227 £443 +1.72% 176
South West +4 146 £465 -15.45% 98
North of England +44 131 £475 +1.06% 244
North West +8 79 £463 -11.90% 130
Midlands -12 79 £433 -6.49% 117
West Midlands -22 45 £458 -3.68% 71
Yorkshire +10 44 £475 +11.76% 84
East Midlands +11 34 £413 +142.65% 45
East of England -10 24 £493 +1.55% 65
North East -4 8 £375 -16.67% 30
Marketing
UK

For the 6 months to 30 July 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 689 (37.04%) Finance
2 668 (35.91%) Digital Marketing
3 522 (28.06%) Business Intelligence
4 465 (25.00%) Telecoms
5 462 (24.84%) Agile Software Development
6 453 (24.35%) SAP
7 442 (23.76%) Public Sector
8 440 (23.66%) Programme Management
9 430 (23.12%) Social Skills
10 427 (22.96%) Electronics
11 423 (22.74%) Manufacturing
12 397 (21.34%) Analytics
13 319 (17.15%) Salesforce.com
14 290 (15.59%) SQL
15 287 (15.43%) CRM
16 245 (13.17%) Analytical Skills
17 214 (11.51%) Project Management
18 212 (11.40%) Azure
19 199 (10.70%) Stakeholder Management
19 199 (10.70%) Degree
20 183 (9.84%) HTML
20 183 (9.84%) Adobe
21 182 (9.78%) JavaScript
22 177 (9.52%) Microsoft
23 170 (9.14%) Problem-Solving
24 163 (8.76%) E-Commerce
25 161 (8.66%) Python
26 146 (7.85%) Scrum
27 142 (7.63%) User Experience
28 139 (7.47%) AWS

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 105 (5.65%) CMS
2 60 (3.23%) SharePoint
3 50 (2.69%) Adobe Experience Manager
4 30 (1.61%) WordPress
5 26 (1.40%) Apache Spark
6 22 (1.18%) Confluence
7 20 (1.08%) Jupyter
8 13 (0.70%) Apache
8 13 (0.70%) Drupal
9 10 (0.54%) Sitecore CMS
10 9 (0.48%) SharePoint 2010
11 8 (0.43%) Apache Airflow
12 7 (0.38%) BizTalk Server
12 7 (0.38%) Elasticsearch
13 6 (0.32%) Headless CMS
14 5 (0.27%) SAS
14 5 (0.27%) Umbraco
15 4 (0.22%) Anypoint
15 4 (0.22%) Mule
15 4 (0.22%) nginx
Applications
1 99 (5.32%) Microsoft Excel
2 57 (3.06%) Microsoft PowerPoint
3 47 (2.53%) Photoshop
4 43 (2.31%) Microsoft Office
5 28 (1.51%) InVision
6 24 (1.29%) Adobe Creative Suite
6 24 (1.29%) Adobe Illustrator
7 21 (1.13%) Figma
8 19 (1.02%) Sketch
9 17 (0.91%) InDesign
10 12 (0.65%) Chatbot
11 9 (0.48%) InfoPath
11 9 (0.48%) Microsoft Project
12 8 (0.43%) Adobe After Effects
13 7 (0.38%) Adobe XD
14 4 (0.22%) Adobe Premiere
14 4 (0.22%) MS Visio
14 4 (0.22%) Zeplin
15 2 (0.11%) Spreadsheet
15 2 (0.11%) SPSS
Business Applications
1 37 (1.99%) Dynamics CRM
2 34 (1.83%) Salesforce.com CRM
3 28 (1.51%) Magento
4 27 (1.45%) Adobe Campaign
5 11 (0.59%) Dynamics AX
6 10 (0.54%) Workfront
7 9 (0.48%) Oracle EBS
7 9 (0.48%) SAP Hybris
8 7 (0.38%) iTrent
8 7 (0.38%) Shopify
9 6 (0.32%) Eloqua
9 6 (0.32%) SAP S/4HANA
10 5 (0.27%) Social Studio
10 5 (0.27%) Unica
11 4 (0.22%) Sparx Enterprise Architect
11 4 (0.22%) Sprinklr
12 3 (0.16%) Cloudability
12 3 (0.16%) NetSuite
12 3 (0.16%) Oracle BRM
12 3 (0.16%) Payment Gateway
Cloud Services
1 212 (11.40%) Azure
2 139 (7.47%) AWS
3 99 (5.32%) Power Platform
4 66 (3.55%) Microsoft 365
5 65 (3.49%) SaaS
6 63 (3.39%) IaaS
7 61 (3.28%) Salesforce Sales Cloud
7 61 (3.28%) Salesforce Service Cloud
8 59 (3.17%) PaaS
9 51 (2.74%) Adobe Analytics
10 49 (2.63%) Google Analytics
11 48 (2.58%) Dynamics 365
12 29 (1.56%) GitHub
13 26 (1.40%) Serverless
14 23 (1.24%) Amazon EKS
14 23 (1.24%) Azure Active Directory
14 23 (1.24%) GCP
15 18 (0.97%) Azure Logic Apps
16 14 (0.75%) Force.com
17 12 (0.65%) Slack
Communications & Networking
1 26 (1.40%) SMS
2 24 (1.29%) HTTP
3 22 (1.18%) VPN
4 19 (1.02%) DNS
4 19 (1.02%) Internet
5 17 (0.91%) Firewall
6 15 (0.81%) Wi-Fi
7 14 (0.75%) Unified Communications
8 12 (0.65%) Intranet
8 12 (0.65%) VoIP
9 10 (0.54%) Network Security
10 9 (0.48%) WAN
11 8 (0.43%) LAN
12 7 (0.38%) Ethernet
12 7 (0.38%) Remote Desktop
12 7 (0.38%) VLAN
12 7 (0.38%) Wireless
13 6 (0.32%) DMARC
13 6 (0.32%) PBX
14 5 (0.27%) SMTP
Database & Business Intelligence
1 95 (5.11%) Power BI
2 67 (3.60%) Tableau
3 62 (3.33%) Metadata
4 49 (2.63%) Data Warehouse
5 36 (1.94%) Big Data
5 36 (1.94%) PostgreSQL
6 35 (1.88%) SQL Server
7 33 (1.77%) Relational Database
8 30 (1.61%) Metadata Repository
9 29 (1.56%) NoSQL
10 25 (1.34%) QlikView
11 21 (1.13%) Data Lake
11 21 (1.13%) MySQL
11 21 (1.13%) Redis
12 20 (1.08%) Hadoop
13 16 (0.86%) SQL Server Integration Services
14 14 (0.75%) Electronic Patient Records
15 13 (0.70%) Amazon Redshift
15 13 (0.70%) Apache Cassandra
16 11 (0.59%) MongoDB
Development Applications
1 103 (5.54%) Git (software)
2 95 (5.11%) JIRA
3 55 (2.96%) Jenkins
4 35 (1.88%) Subversion
5 20 (1.08%) Mockito
6 13 (0.70%) Visual Studio Team System
7 12 (0.65%) Bitbucket
8 10 (0.54%) Gatling
8 10 (0.54%) JUnit
8 10 (0.54%) Selenium
9 9 (0.48%) PowerDesigner
10 7 (0.38%) Artifactory
10 7 (0.38%) CruiseControl
10 7 (0.38%) Cucumber
10 7 (0.38%) GitLab
10 7 (0.38%) Grunt
10 7 (0.38%) gulp
10 7 (0.38%) Postman
10 7 (0.38%) webpack
11 6 (0.32%) Octopus Deploy
General
1 689 (37.04%) Finance
2 465 (25.00%) Telecoms
3 442 (23.76%) Public Sector
4 430 (23.12%) Social Skills
5 427 (22.96%) Electronics
6 423 (22.74%) Manufacturing
7 245 (13.17%) Analytical Skills
8 133 (7.15%) Retail
9 111 (5.97%) Presentation Skills
10 73 (3.92%) Advertising
11 64 (3.44%) Legal
12 59 (3.17%) Organisational Skills
13 49 (2.63%) Banking
14 38 (2.04%) Publishing
15 34 (1.83%) Games
16 31 (1.67%) Influencing Skills
17 29 (1.56%) French Language
18 27 (1.45%) German Language
19 26 (1.40%) Documentation Skills
20 20 (1.08%) Billing
Job Titles
1 224 (12.04%) Architect
1 224 (12.04%) Developer
2 204 (10.97%) Analyst
3 131 (7.04%) Consultant
4 127 (6.83%) Project Manager
5 110 (5.91%) Marketing Manager
6 82 (4.41%) Business Analyst
7 78 (4.19%) Solutions Architect
8 63 (3.39%) Designer
9 58 (3.12%) Product Manager
10 55 (2.96%) Salesforce Architect
11 54 (2.90%) Data Architect
11 54 (2.90%) Data Scientist
12 45 (2.42%) DevOps Engineer
13 42 (2.26%) Data Analyst
14 39 (2.10%) Marketing Analyst
15 35 (1.88%) Data Engineer
16 31 (1.67%) Cloud Architect
17 29 (1.56%) Technical Architect
17 29 (1.56%) UX Designer
Libraries, Frameworks & Software Standards
1 183 (9.84%) HTML
2 137 (7.37%) CSS
3 66 (3.55%) React
4 65 (3.49%) Web Services
5 58 (3.12%) Node.js
6 53 (2.85%) .NET
7 42 (2.26%) REST
8 37 (1.99%) HTML5
9 33 (1.77%) Spring
10 32 (1.72%) Kafka
10 32 (1.72%) RESTful
11 29 (1.56%) jQuery
12 27 (1.45%) XML
13 26 (1.40%) SOAP
14 25 (1.34%) CSS3
14 25 (1.34%) JSON
15 24 (1.29%) J2EE
16 22 (1.18%) Velocity
17 20 (1.08%) AngularJS
17 20 (1.08%) D3.js
Miscellaneous
1 142 (7.63%) User Experience
2 121 (6.51%) Social Media
3 78 (4.19%) Management Information System
4 63 (3.39%) NHS
5 44 (2.37%) Marketing Technology
6 43 (2.31%) Self-Motivation
7 40 (2.15%) Virtual Team
8 39 (2.10%) Algorithms
9 33 (1.77%) FMCG
9 33 (1.77%) Mobile App
10 23 (1.24%) Public Cloud
11 21 (1.13%) Digital Media
12 19 (1.02%) Blog
13 16 (0.86%) Analytical Mindset
13 16 (0.86%) Data Structures
13 16 (0.86%) Graphic Design
13 16 (0.86%) Taxonomies
14 14 (0.75%) Data Protection Act
14 14 (0.75%) Mobile Games
15 13 (0.70%) Life Science
Operating Systems
1 64 (3.44%) Linux
2 57 (3.06%) Windows
3 26 (1.40%) Unix
4 22 (1.18%) Android
5 16 (0.86%) Apple iOS
6 14 (0.75%) Mac OS X
7 11 (0.59%) Windows 10
7 11 (0.59%) Windows Mobile
7 11 (0.59%) Windows Server
8 5 (0.27%) Windows Server 2012
9 3 (0.16%) Red Hat Enterprise Linux
9 3 (0.16%) Windows Server 2008
10 2 (0.11%) Mac OS
11 1 (0.054%) Amazon Linux
11 1 (0.054%) CentOS
11 1 (0.054%) Tizen
11 1 (0.054%) Ubuntu
11 1 (0.054%) webOS
11 1 (0.054%) Windows Server 2016
11 1 (0.054%) Windows Server 2019
Processes & Methodologies
1 668 (35.91%) Digital Marketing
2 522 (28.06%) Business Intelligence
3 462 (24.84%) Agile Software Development
4 440 (23.66%) Programme Management
5 397 (21.34%) Analytics
6 287 (15.43%) CRM
7 214 (11.51%) Project Management
8 199 (10.70%) Stakeholder Management
9 170 (9.14%) Problem-Solving
10 163 (8.76%) E-Commerce
11 146 (7.85%) Scrum
12 136 (7.31%) Visualisation
13 127 (6.83%) DevOps
14 115 (6.18%) Migration
15 114 (6.13%) User Stories
16 112 (6.02%) Data Analysis
16 112 (6.02%) Data Modelling
17 110 (5.91%) B2B
18 102 (5.48%) Decision-Making
19 97 (5.22%) SEO
Programming Languages
1 290 (15.59%) SQL
2 182 (9.78%) JavaScript
3 161 (8.66%) Python
4 123 (6.61%) Java
5 56 (3.01%) R
6 52 (2.80%) C#
7 51 (2.74%) TypeScript
8 45 (2.42%) PHP
9 28 (1.51%) Bash Shell
10 27 (1.45%) Apex Code
11 25 (1.34%) PowerShell
12 22 (1.18%) Perl
13 19 (1.02%) VBA
14 18 (0.97%) ES6
15 17 (0.91%) C
15 17 (0.91%) T-SQL
16 16 (0.86%) Ruby
16 16 (0.86%) Scala
17 13 (0.70%) ES7
18 12 (0.65%) Java 8
Qualifications
1 199 (10.70%) Degree
2 110 (5.91%) Security Cleared
3 81 (4.35%) SC Cleared
4 24 (1.29%) DV Cleared
5 17 (0.91%) MBA
6 13 (0.70%) CISSP
7 12 (0.65%) Computer Science Degree
7 12 (0.65%) Master's Degree
8 10 (0.54%) PhD
9 8 (0.43%) Microsoft Certification
9 8 (0.43%) TOGAF Certification
10 7 (0.38%) Cisco Certification
11 6 (0.32%) Numerate Degree
11 6 (0.32%) PMP
12 5 (0.27%) CCNA
12 5 (0.27%) CESG Certified Professional
12 5 (0.27%) CISM
12 5 (0.27%) ITIL Certification
12 5 (0.27%) PMI Certification
13 3 (0.16%) CCNP
Quality Assurance & Compliance
1 72 (3.87%) QA
2 60 (3.23%) GDPR
3 56 (3.01%) Data Quality
4 31 (1.67%) Accessibility
5 17 (0.91%) ISO/IEC 27001
6 11 (0.59%) SLA
7 10 (0.54%) PMO
8 7 (0.38%) JSP 440
8 7 (0.38%) PCI DSS
8 7 (0.38%) Sarbanes-Oxley
9 6 (0.32%) RMADS
10 4 (0.22%) Actionable Recommendations
10 4 (0.22%) NCSC
10 4 (0.22%) NIST
11 3 (0.16%) GRC
11 3 (0.16%) HL7
11 3 (0.16%) HMG Security Policy Framework
11 3 (0.16%) NIST 800
12 2 (0.11%) ISO 20022
12 2 (0.11%) ISO/IEC 20000
System Software
1 54 (2.90%) Docker
2 42 (2.26%) Active Directory
3 8 (0.43%) vSphere
4 3 (0.16%) VMware Infrastructure
5 2 (0.11%) XenApp
5 2 (0.11%) XenDesktop
6 1 (0.054%) Hyper-V
Systems Management
1 54 (2.90%) Kubernetes
2 47 (2.53%) Terraform
3 31 (1.67%) Ansible
4 29 (1.56%) Prometheus
5 27 (1.45%) Grafana
6 23 (1.24%) Rancher
7 18 (0.97%) Istio
7 18 (0.97%) Kibana
8 17 (0.91%) Consul
8 17 (0.91%) Fluentd
8 17 (0.91%) logstash
9 12 (0.65%) Microsoft Intune
10 11 (0.59%) Active Directory Federation Services
11 10 (0.54%) Single Sign-On
12 9 (0.48%) SCCM
13 7 (0.38%) Tivoli Storage Manager
14 4 (0.22%) CloudHub
15 3 (0.16%) AirWatch
16 2 (0.11%) Cisco CUCM
16 2 (0.11%) Hadoop YARN
Vendors
1 453 (24.35%) SAP
2 319 (17.15%) Salesforce.com
3 183 (9.84%) Adobe
4 177 (9.52%) Microsoft
5 102 (5.48%) Salesforce Marketing Cloud
6 83 (4.46%) Google
7 55 (2.96%) Oracle
8 34 (1.83%) Alteryx
9 32 (1.72%) Marketo
10 26 (1.40%) Cisco
11 25 (1.34%) Pardot
11 25 (1.34%) Remedy
11 25 (1.34%) Sparx
11 25 (1.34%) VMware
12 20 (1.08%) AppDynamics
12 20 (1.08%) Facebook
13 19 (1.02%) Pega
14 18 (0.97%) Splunk
15 17 (0.91%) Sitecore
16 15 (0.81%) MuleSoft