Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 20 February 2026, comparing them to the same period in the previous two years.

6 months to
20 Feb 2026
Same period 2025 Same period 2024
Rank 109 66 66
Rank change year-on-year -43 0 +35
Contract jobs citing Marketing 858 920 1,175
As % of all contract jobs in England 2.46% 3.55% 3.11%
As % of the General category 4.16% 5.66% 5.29%
Number of daily rates quoted 435 485 757
10th Percentile £204 £229 £206
25th Percentile £310 £313 £340
Median daily rate (50th Percentile) £450 £475 £500
Median % change year-on-year -5.26% -5.00% -4.76%
75th Percentile £575 £588 £615
90th Percentile £688 £688 £731
UK median daily rate £450 £475 £500
% change year-on-year -5.26% -5.00% -4.76%
Number of hourly rates quoted 92 25 53
10th Percentile £15.35 £25.00 £16.80
25th Percentile £19.39 £30.25 £22.00
Median hourly rate £23.83 £40.00 £34.00
Median % change year-on-year -40.44% +17.65% -9.33%
75th Percentile £34.38 £58.75 £42.50
90th Percentile £41.85 £80.75 £63.60
UK median hourly rate £23.83 £39.50 £30.50
% change year-on-year -39.68% +29.51% -18.67%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 20,608 16,245 22,215
As % of all contract IT jobs advertised in England 59.15% 62.60% 58.87%
Number of daily rates quoted 13,026 9,960 14,601
10th Percentile £300 £297 £265
25th Percentile £405 £410 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £750
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,302 536 1,536
10th Percentile £14.02 £15.36 £13.09
25th Percentile £17.00 £20.00 £15.12
Median hourly rate £23.00 £30.31 £26.00
Median % change year-on-year -24.10% +16.56% -13.33%
75th Percentile £52.45 £60.00 £51.50
90th Percentile £73.46 £75.00 £67.13
UK median hourly rate £23.00 £29.00 £26.00
% change year-on-year -20.69% +11.54% -5.45%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 20 February 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 20 February 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 20 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -29 512 £439 -0.28% 1,415
South East -38 116 £500 -2.44% 982
Midlands -19 68 £425 +1.49% 399
North of England -91 52 £350 -29.65% 555
East of England -2 46 £550 +29.41% 405
South West -47 46 £525 -8.70% 372
East Midlands +7 42 £413 +47.32% 211
North West -47 33 £430 -12.69% 280
West Midlands -44 26 £600 +20.00% 181
Yorkshire -63 13 £780 +41.82% 208
North East -21 8 £175 -51.72% 68
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 37 (4.31%) CMS
2 16 (1.86%) Adobe Experience Manager
2 16 (1.86%) WordPress
3 15 (1.75%) Confluence
3 15 (1.75%) SharePoint
4 8 (0.93%) Apache Spark
5 5 (0.58%) Drupal
6 3 (0.35%) Microsoft Exchange
6 3 (0.35%) SugarCRM
7 2 (0.23%) Apache
7 2 (0.23%) Apache Airflow
7 2 (0.23%) SAS
8 1 (0.12%) Sitecore CMS
8 1 (0.12%) Sitefinity
8 1 (0.12%) Umbraco
Applications
1 47 (5.48%) Microsoft Office
2 42 (4.90%) Microsoft Excel
3 29 (3.38%) Microsoft PowerPoint
4 16 (1.86%) Photoshop
5 12 (1.40%) Adobe Illustrator
6 8 (0.93%) Adobe After Effects
7 7 (0.82%) Spreadsheet
8 6 (0.70%) Adobe Creative Suite
8 6 (0.70%) MS Visio
9 5 (0.58%) Adobe Premiere
9 5 (0.58%) Trello
10 4 (0.47%) Chatbot
10 4 (0.47%) InDesign
11 3 (0.35%) Adobe Captivate
11 3 (0.35%) Final Cut Pro
11 3 (0.35%) Notion
12 2 (0.23%) Maya
12 2 (0.23%) Microsoft Project
13 1 (0.12%) Blender
13 1 (0.12%) CINEMA 4D
Business Applications
1 22 (2.56%) Dynamics CRM
2 10 (1.17%) Salesforce CRM
2 10 (1.17%) Shopify
3 8 (0.93%) Eloqua
4 6 (0.70%) Adobe Campaign
5 3 (0.35%) SAP S/4HANA
5 3 (0.35%) Sprinklr
5 3 (0.35%) Workfront
6 2 (0.23%) SAP EWM
6 2 (0.23%) SAP GTS
6 2 (0.23%) SAP IBP
6 2 (0.23%) SAP MM
6 2 (0.23%) SAP PP
6 2 (0.23%) SAP SCM
6 2 (0.23%) SAP SRM
7 1 (0.12%) Endur
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) SAP Oil and Gas
7 1 (0.12%) SAP PLM
7 1 (0.12%) Teamcenter
Cloud Services
1 79 (9.21%) SaaS
2 74 (8.62%) Azure
3 61 (7.11%) Power Platform
4 42 (4.90%) Microsoft 365
5 39 (4.55%) AWS
6 36 (4.20%) Dynamics 365
7 27 (3.15%) Salesforce Sales Cloud
8 23 (2.68%) GCP
9 21 (2.45%) Salesforce Service Cloud
10 20 (2.33%) Figma
11 18 (2.10%) Google Analytics
12 16 (1.86%) Power Automate
12 16 (1.86%) Serverless
13 15 (1.75%) PowerApps
14 14 (1.63%) Azure Functions
15 12 (1.40%) Canva
15 12 (1.40%) Snowflake
16 11 (1.28%) Google Ads
16 11 (1.28%) WhatsApp
17 10 (1.17%) Salesforce Commerce Cloud
Communications & Networking
1 24 (2.80%) Wireless
2 21 (2.45%) SMS
3 8 (0.93%) Internet
4 6 (0.70%) VPN
5 5 (0.58%) HTTP
6 4 (0.47%) DNS
6 4 (0.47%) Intranet
6 4 (0.47%) Network Security
6 4 (0.47%) Unified Communications
7 3 (0.35%) BGP
7 3 (0.35%) DHCP
7 3 (0.35%) Firewall
7 3 (0.35%) Junos
7 3 (0.35%) LAN
7 3 (0.35%) OSPF
8 2 (0.23%) Cisco IPT
8 2 (0.23%) VLAN
8 2 (0.23%) WAN
8 2 (0.23%) Wi-Fi
9 1 (0.12%) NGN
Database & Business Intelligence
1 45 (5.24%) Power BI
2 22 (2.56%) Tableau
3 15 (1.75%) Data Warehouse
4 11 (1.28%) Looker
5 7 (0.82%) Data Lake
5 7 (0.82%) Relational Database
6 6 (0.70%) Metadata
6 6 (0.70%) MySQL
7 5 (0.58%) BigQuery
8 4 (0.47%) Data Mining
8 4 (0.47%) Mixpanel
8 4 (0.47%) PostgreSQL
8 4 (0.47%) SQL Server Integration Services
9 3 (0.35%) Electronic Patient Records
9 3 (0.35%) NoSQL
10 2 (0.23%) Hadoop
10 2 (0.23%) Oracle OLAP
10 2 (0.23%) Parquet
10 2 (0.23%) Snowflake Schema
10 2 (0.23%) Star Schema
Development Applications
1 22 (2.56%) JIRA
2 6 (0.70%) Git
2 6 (0.70%) Jenkins
3 5 (0.58%) Postman
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Storybook
4 3 (0.35%) Visual Website Optimizer
5 2 (0.23%) Browser DevTools
5 2 (0.23%) JDeveloper
5 2 (0.23%) Selenium
6 1 (0.12%) Charles Proxy
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) Rational Rhapsody
6 1 (0.12%) TeamCity
6 1 (0.12%) Vite
6 1 (0.12%) webpack
General
1 302 (35.20%) Social Skills
2 283 (32.98%) Finance
3 166 (19.35%) Public Sector
4 162 (18.88%) Telecoms
5 153 (17.83%) Manufacturing
6 152 (17.72%) Electronics
7 137 (15.97%) Analytical Skills
8 58 (6.76%) Retail
9 50 (5.83%) Organisational Skills
10 42 (4.90%) Legal
11 36 (4.20%) Advertising
12 25 (2.91%) Banking
12 25 (2.91%) German Language
13 24 (2.80%) Presentation Skills
14 22 (2.56%) Documentation Skills
15 18 (2.10%) Inclusion and Diversity
15 18 (2.10%) Law
16 17 (1.98%) Publishing
17 15 (1.75%) Influencing Skills
17 15 (1.75%) Italian Language
Job Titles
1 97 (11.31%) Analyst
2 64 (7.46%) Architect
3 61 (7.11%) Consultant
4 60 (6.99%) Marketing Manager
5 58 (6.76%) Senior
6 45 (5.24%) Lead
7 39 (4.55%) Business Analyst
8 35 (4.08%) Developer
9 33 (3.85%) IT Support
10 30 (3.50%) Project Manager
11 28 (3.26%) Designer
12 26 (3.03%) Coordinator
13 25 (2.91%) 2nd Line Desktop Support
13 25 (2.91%) 2nd Line Support
13 25 (2.91%) Data Analyst
13 25 (2.91%) Desktop Support
13 25 (2.91%) Salesforce Architect
13 25 (2.91%) SC Cleared Desktop Support
14 24 (2.80%) Data Scientist
14 24 (2.80%) Senior Manager
Libraries, Frameworks & Software Standards
1 44 (5.13%) HTML
2 33 (3.85%) REST
3 29 (3.38%) CSS
4 16 (1.86%) SOAP
5 12 (1.40%) .NET
6 11 (1.28%) JSON
6 11 (1.28%) Middleware
7 10 (1.17%) React
8 9 (1.05%) RESTful
9 8 (0.93%) Kafka
9 8 (0.93%) Lightning Web Components
10 7 (0.82%) Pandas
10 7 (0.82%) Visualforce
11 6 (0.70%) OAuth
11 6 (0.70%) OAuth2
12 5 (0.58%) HTML5 Canvas
12 5 (0.58%) PySpark
12 5 (0.58%) SailPoint
13 4 (0.47%) AngularJS
13 4 (0.47%) OSGi
Miscellaneous
1 66 (7.69%) Social Media
2 53 (6.18%) Product Ownership
3 47 (5.48%) Marketing Technology
4 43 (5.01%) Onboarding
5 29 (3.38%) Data Centre
6 22 (2.56%) Analytical Mindset
7 21 (2.45%) Web Conferencing
8 18 (2.10%) Management Information System
9 17 (1.98%) Digital Media
10 15 (1.75%) Data Protection Act
10 15 (1.75%) NHS
10 15 (1.75%) Self-Motivation
11 14 (1.63%) e-Learning
12 11 (1.28%) AI Agents
13 10 (1.17%) Learning Management System
14 9 (1.05%) Blog
14 9 (1.05%) Educational Technology
14 9 (1.05%) Graphic Design
14 9 (1.05%) Greenfield Project
14 9 (1.05%) Mobile App
Operating Systems
1 24 (2.80%) Mac OS
2 23 (2.68%) Android
3 14 (1.63%) Windows
3 14 (1.63%) Windows 10
4 4 (0.47%) Windows Server
5 2 (0.23%) Linux
6 1 (0.12%) Apple iOS
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 241 (28.09%) Digital Marketing
2 204 (23.78%) Business Intelligence
3 165 (19.23%) Analytics
4 159 (18.53%) Programme Management
5 145 (16.90%) CRM
6 132 (15.38%) Stakeholder Management
7 126 (14.69%) Agile
8 89 (10.37%) Problem-Solving
9 87 (10.14%) AI
10 84 (9.79%) Roadmaps
11 80 (9.32%) Project Management
12 73 (8.51%) Continuous Improvement
13 71 (8.28%) User Experience
14 70 (8.16%) Migration
15 62 (7.23%) B2B
16 57 (6.64%) Actionable Insight
16 57 (6.64%) Decision-Making
17 55 (6.41%) E-Commerce
17 55 (6.41%) Workflow
18 54 (6.29%) DevOps
Programming Languages
1 86 (10.02%) SQL
2 62 (7.23%) Python
3 39 (4.55%) JavaScript
4 19 (2.21%) C#
5 14 (1.63%) Java
5 14 (1.63%) R
5 14 (1.63%) TypeScript
6 8 (0.93%) Apex Code
7 7 (0.82%) PowerShell
8 3 (0.35%) PHP
9 2 (0.23%) BeanShell
9 2 (0.23%) C++
9 2 (0.23%) Data Analysis Expressions
9 2 (0.23%) Go
9 2 (0.23%) SystemVerilog
9 2 (0.23%) VBA
10 1 (0.12%) Google Apps Script
10 1 (0.12%) Korn
10 1 (0.12%) PL/SQL
10 1 (0.12%) Tcl
Qualifications
1 115 (13.40%) Security Cleared
2 106 (12.35%) SC Cleared
3 85 (9.91%) Degree
4 22 (2.56%) Computer Science Degree
5 14 (1.63%) Master's Degree
6 11 (1.28%) DV Cleared
7 10 (1.17%) PMI Certification
8 8 (0.93%) CISSP
9 7 (0.82%) Microsoft Certification
10 5 (0.58%) BPSS Clearance
10 5 (0.58%) CISM
10 5 (0.58%) PMP
11 4 (0.47%) Azure Certification
11 4 (0.47%) CEH
11 4 (0.47%) CISA
11 4 (0.47%) CSPO
11 4 (0.47%) PhD
12 3 (0.35%) JNCIA
12 3 (0.35%) JNCIP
12 3 (0.35%) JNCIS
Quality Assurance & Compliance
1 61 (7.11%) GDPR
2 42 (4.90%) Accessibility
3 35 (4.08%) Data Quality
4 32 (3.73%) QA
5 18 (2.10%) California Consumer Privacy Act
6 15 (1.75%) PMO
7 9 (1.05%) SLA
8 8 (0.93%) ISO/IEC 27001
8 8 (0.93%) PERC
9 7 (0.82%) Actionable Recommendations
9 7 (0.82%) NIST
10 5 (0.58%) JSP 440
10 5 (0.58%) PCI DSS
10 5 (0.58%) RMADS
11 4 (0.47%) WCAG
12 3 (0.35%) GRC
12 3 (0.35%) NCSC
12 3 (0.35%) Sarbanes-Oxley
13 2 (0.23%) EU AI Act
13 2 (0.23%) HIPAA
System Software
1 9 (1.05%) Active Directory
2 7 (0.82%) Docker
3 2 (0.23%) Hyper-V
4 1 (0.12%) HDFS
4 1 (0.12%) Virtual Desktop
4 1 (0.12%) Virtual Machines
4 1 (0.12%) Virtual Servers
Systems Management
1 8 (0.93%) Terraform
2 5 (0.58%) Kubernetes
3 3 (0.35%) SCCM
3 3 (0.35%) Systems Management Server (SMS)
4 2 (0.23%) Microsoft Intune
4 2 (0.23%) vRealize
5 1 (0.12%) Cisco UCCE
5 1 (0.12%) Cisco UCCX
5 1 (0.12%) Failover Clustering
5 1 (0.12%) Single Sign-On
Vendors
1 168 (19.58%) SAP
2 140 (16.32%) Salesforce
3 92 (10.72%) Microsoft
4 75 (8.74%) Adobe
5 55 (6.41%) Google
6 41 (4.78%) Salesforce Marketing Cloud
7 37 (4.31%) Cisco
8 26 (3.03%) Apple
9 25 (2.91%) HP
10 24 (2.80%) Dell
11 21 (2.45%) HubSpot
12 15 (1.75%) Oracle
13 13 (1.52%) Tealium
14 11 (1.28%) Databricks
15 10 (1.17%) mParticle
15 10 (1.17%) OneTrust
16 9 (1.05%) Facebook
16 9 (1.05%) ServiceNow
16 9 (1.05%) TikTok
16 9 (1.05%) YouTube