Period
to 25 February 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 25 February 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
25 Feb 2021
Same period 2020 Same period 2019
Rank 63 89 93
Rank change year-on-year +26 +4 -9
Contract jobs citing Marketing 1,299 1,608 2,387
As % of all contract jobs advertised in England 3.40% 2.60% 2.65%
As % of the General category 8.33% 7.09% 6.67%
Number of daily rates quoted 1,078 1,197 1,676
Median daily rate £500 £450 £454
Median daily rate % change year-on-year +11.11% -0.83% +6.76%
10th Percentile £278 £225 £263
90th Percentile £738 £663 £638
UK median daily rate £500 £450 £450
% change year-on-year +11.11% - +6.01%
Number of hourly rates quoted 50 25 45
Median hourly rate £27.25 £27.50 £20.75
Median hourly rate % change year-on-year -0.91% +32.53% -31.97%
10th Percentile £16.00 £10.25 £13.34
90th Percentile £50.75 £53.25 £46.21
UK median hourly rate £30.00 £22.82 £20.75
% change year-on-year +31.46% +9.98% -31.40%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 15,588 22,673 35,772
As % of all contract IT jobs advertised in England 40.79% 36.70% 39.72%
Number of daily rates quoted 10,600 15,201 24,316
Median daily rate £500 £488 £500
Median daily rate % change year-on-year +2.56% -2.50% +5.26%
10th Percentile £300 £278 £300
90th Percentile £700 £688 £675
UK median daily rate £495 £475 £477
% change year-on-year +4.21% -0.42% +1.49%
Number of hourly rates quoted 604 699 920
Median hourly rate £25.00 £20.00 £20.25
Median hourly rate % change year-on-year +25.00% -1.21% -5.84%
10th Percentile £12.50 £12.44 £12.00
90th Percentile £56.25 £50.00 £48.75
Median hourly rate £25.00 £20.03 £20.00
% change year-on-year +24.84% +0.13% -4.76%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Marketing in England.

Daily rate trend for Marketing in England

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 25 February 2021.

Daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Marketing in England.

Hourly rate trend for Marketing in England

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 25 February 2021.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 25 February 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +7 679 £500 +5.26% 296
South East +46 218 £400 - 121
South West +10 113 £575 +15.00% 85
North of England +95 92 £500 +17.65% 154
North West +72 60 £513 +20.59% 96
Midlands +20 46 £455 +7.06% 85
Yorkshire +47 27 £500 +17.65% 41
East of England +37 25 £375 -16.67% 42
West Midlands 0 24 £475 +11.76% 65
East Midlands +29 19 £403 -5.29% 20
North East +36 5 £425 -34.62% 18
Marketing
UK

For the 6 months to 25 February 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 597 (45.96%) Digital Marketing
2 533 (41.03%) Finance
3 444 (34.18%) Public Sector
4 439 (33.80%) SAP
5 436 (33.56%) Business Intelligence
6 429 (33.03%) Telecoms
7 420 (32.33%) Manufacturing
8 418 (32.18%) Programme Management
9 410 (31.56%) Electronics
10 314 (24.17%) Agile Software Development
11 192 (14.78%) Analytics
12 181 (13.93%) Salesforce.com
13 166 (12.78%) Analytical Skills
14 154 (11.86%) Degree
15 152 (11.70%) Azure
16 140 (10.78%) HTML
17 132 (10.16%) SQL
18 123 (9.47%) JavaScript
18 123 (9.47%) Microsoft
19 122 (9.39%) CRM
20 119 (9.16%) Project Management
21 117 (9.01%) Python
22 113 (8.70%) CSS
23 112 (8.62%) Change Management
24 103 (7.93%) Java
25 95 (7.31%) Data Modelling
25 95 (7.31%) Stakeholder Management
25 95 (7.31%) AWS
25 95 (7.31%) Security Cleared
26 92 (7.08%) Adobe

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (3.23%) CMS
2 39 (3.00%) SharePoint
3 37 (2.85%) WordPress
4 31 (2.39%) Confluence
5 20 (1.54%) Mule
6 19 (1.46%) Apache Spark
7 17 (1.31%) Red Hat Fuse
8 15 (1.15%) Adobe Experience Manager
9 14 (1.08%) Oracle SOA Suite
10 13 (1.00%) Oracle Service Bus
10 13 (1.00%) Sitecore CMS
11 9 (0.69%) Apache Airflow
11 9 (0.69%) Elasticsearch
12 8 (0.62%) Apache
13 7 (0.54%) SAS
14 6 (0.46%) nginx
15 5 (0.38%) MS Exchange
15 5 (0.38%) WebSphere
15 5 (0.38%) WebSphere Application Server
16 4 (0.31%) Drupal
Applications
1 39 (3.00%) Microsoft Excel
2 37 (2.85%) Microsoft Office
3 27 (2.08%) Microsoft PowerPoint
4 22 (1.69%) Photoshop
5 18 (1.39%) Adobe Illustrator
6 12 (0.92%) Adobe Creative Suite
7 9 (0.69%) Sketch
8 8 (0.62%) Adobe After Effects
8 8 (0.62%) Figma
8 8 (0.62%) InVision
9 7 (0.54%) InDesign
10 6 (0.46%) Microsoft Project
11 5 (0.38%) Adobe Premiere
12 4 (0.31%) MS Visio
12 4 (0.31%) UserZoom
13 3 (0.23%) Acrobat
13 3 (0.23%) Adobe XD
13 3 (0.23%) Chatbot
14 2 (0.15%) AutoCAD
14 2 (0.15%) OmniGraffle
Business Applications
1 34 (2.62%) Sparx Enterprise Architect
2 19 (1.46%) Dynamics CRM
3 14 (1.08%) Salesforce.com CRM
4 8 (0.62%) Social Studio
5 5 (0.38%) Eloqua
6 4 (0.31%) Dynamics AX
6 4 (0.31%) Magento
6 4 (0.31%) SAP S/4HANA
6 4 (0.31%) Shopify
7 3 (0.23%) Adobe Campaign
7 3 (0.23%) Avolution ABACUS
7 3 (0.23%) SAP CO
7 3 (0.23%) SAP FI
7 3 (0.23%) SAP FI/CO
8 2 (0.15%) SAP BRIM
8 2 (0.15%) SAP CRM
8 2 (0.15%) SAP Hybris
8 2 (0.15%) SAP MM
8 2 (0.15%) SystmOne
9 1 (0.077%) SAP PP
Cloud Services
1 152 (11.70%) Azure
2 95 (7.31%) AWS
3 46 (3.54%) Power Platform
4 40 (3.08%) Salesforce Sales Cloud
5 37 (2.85%) Microsoft 365
6 35 (2.69%) Salesforce Service Cloud
7 30 (2.31%) Google Analytics
8 29 (2.23%) SaaS
9 27 (2.08%) Serverless
10 26 (2.00%) GCP
11 25 (1.92%) Amazon EKS
11 25 (1.92%) Dynamics 365
12 18 (1.39%) Adobe Analytics
13 15 (1.15%) Azure Active Directory
13 15 (1.15%) Azure Functions
14 14 (1.08%) Heroku
14 14 (1.08%) IaaS
15 13 (1.00%) AWS Lambda
16 11 (0.85%) PaaS
17 10 (0.77%) GitHub
Communications & Networking
1 26 (2.00%) HTTP
2 12 (0.92%) Firewall
3 11 (0.85%) SMS
4 10 (0.77%) VoIP
5 9 (0.69%) Internet
6 7 (0.54%) DNS
7 6 (0.46%) Intranet
7 6 (0.46%) VSAN
8 5 (0.38%) TCP/IP
8 5 (0.38%) Wireshark
9 4 (0.31%) 4G
9 4 (0.31%) 5G
9 4 (0.31%) DHCP
9 4 (0.31%) RTCP
9 4 (0.31%) RTP
9 4 (0.31%) VPN
10 3 (0.23%) Broadband
10 3 (0.23%) Extranet
10 3 (0.23%) Network Security
10 3 (0.23%) Wi-Fi
Database & Business Intelligence
1 34 (2.62%) Power BI
2 33 (2.54%) Big Data
3 30 (2.31%) Relational Database
4 25 (1.92%) SQL Server
5 20 (1.54%) Data Warehouse
6 19 (1.46%) SQL Server Integration Services
6 19 (1.46%) Tableau
7 17 (1.31%) NoSQL
8 16 (1.23%) PostgreSQL
9 15 (1.15%) RDBMS
10 13 (1.00%) MySQL
11 12 (0.92%) Hadoop
12 11 (0.85%) Data Lake
13 10 (0.77%) Qlik Sense
14 9 (0.69%) QlikView
14 9 (0.69%) SAP Data Services
15 8 (0.62%) Pentaho
16 6 (0.46%) Looker
16 6 (0.46%) Redis
16 6 (0.46%) SQL Server Reporting Services
Development Applications
1 88 (6.77%) Git (software)
2 65 (5.00%) Jenkins
3 53 (4.08%) JIRA
4 21 (1.62%) GitLab
5 19 (1.46%) Artifactory
6 16 (1.23%) Visual Studio Team System
7 12 (0.92%) Subversion
8 10 (0.77%) webpack
9 8 (0.62%) Axure RP
9 8 (0.62%) Bitbucket
10 7 (0.54%) Atlassian Bamboo
11 6 (0.46%) gulp
11 6 (0.46%) Maven
12 5 (0.38%) Gradle
12 5 (0.38%) Grunt
12 5 (0.38%) Team Foundation Server
12 5 (0.38%) Visual Studio Code
13 4 (0.31%) Cucumber
13 4 (0.31%) Redmine
13 4 (0.31%) Visual Studio
General
1 533 (41.03%) Finance
2 444 (34.18%) Public Sector
3 429 (33.03%) Telecoms
4 420 (32.33%) Manufacturing
5 410 (31.56%) Electronics
6 57 (4.39%) Retail
7 31 (2.39%) Advertising
7 31 (2.39%) Banking
8 27 (2.08%) Legal
9 25 (1.92%) Pharmaceutical
9 25 (1.92%) Publishing
10 22 (1.69%) Games
11 17 (1.31%) Automotive
12 15 (1.15%) Billing
13 14 (1.08%) Front Office
13 14 (1.08%) German Language
14 10 (0.77%) French Language
15 5 (0.38%) Investment Banking
16 4 (0.31%) Brand Awareness
16 4 (0.31%) Local Government
Job Titles
1 212 (16.32%) Developer
2 177 (13.63%) Architect
3 103 (7.93%) Analyst
4 80 (6.16%) Consultant
5 79 (6.08%) Project Manager
6 65 (5.00%) Marketing Manager
7 63 (4.85%) Designer
8 56 (4.31%) Data Architect
9 52 (4.00%) Java Developer
10 41 (3.16%) Data Modeller
11 40 (3.08%) Solutions Architect
12 39 (3.00%) Business Analyst
13 38 (2.93%) Senior Developer
14 36 (2.77%) Full Stack Developer
15 35 (2.69%) Salesforce Architect
16 31 (2.39%) Data Scientist
17 30 (2.31%) Data Analyst
18 29 (2.23%) Salesforce Developer
19 28 (2.16%) Integration Developer
20 27 (2.08%) Product Manager
Libraries, Frameworks & Software Standards
1 140 (10.78%) HTML
2 113 (8.70%) CSS
3 82 (6.31%) Web Services
4 46 (3.54%) RESTful
5 41 (3.16%) JSON
5 41 (3.16%) SOAP
6 34 (2.62%) XML
7 33 (2.54%) Middleware
7 33 (2.54%) Node.js
8 31 (2.39%) jQuery
9 30 (2.31%) .NET
9 30 (2.31%) Kafka
9 30 (2.31%) REST
10 27 (2.08%) HTML5
11 26 (2.00%) Elastic Stack
11 26 (2.00%) XSLT
12 22 (1.69%) React
13 21 (1.62%) Visualforce
14 18 (1.39%) Spring
14 18 (1.39%) Symfony
Miscellaneous
1 166 (12.78%) Analytical Skills
2 86 (6.62%) User Experience
3 85 (6.54%) Life Science
4 84 (6.47%) Social Media
5 83 (6.39%) Self-Motivation
6 51 (3.93%) NHS
7 27 (2.08%) Marketing Technology
8 24 (1.85%) Management Information System
9 17 (1.31%) FMCG
10 16 (1.23%) Graphic Design
10 16 (1.23%) Mobile App
11 15 (1.15%) Blog
12 13 (1.00%) Data Centre
12 13 (1.00%) Virtual Team
13 11 (0.85%) Algorithms
13 11 (0.85%) Analytical Mindset
13 11 (0.85%) Public Cloud
14 9 (0.69%) Reference Data
15 8 (0.62%) Data Structures
15 8 (0.62%) Digital Media
Operating Systems
1 57 (4.39%) Linux
2 50 (3.85%) Windows
3 23 (1.77%) Windows 10
4 14 (1.08%) Windows Server
5 12 (0.92%) Android
6 11 (0.85%) Apple iOS
7 7 (0.54%) Unix
8 4 (0.31%) Mac OS X
8 4 (0.31%) Red Hat Enterprise Linux
9 3 (0.23%) Windows Mobile
9 3 (0.23%) Windows Server 2012
9 3 (0.23%) Windows Server 2016
10 2 (0.15%) CentOS
10 2 (0.15%) Mac OS
10 2 (0.15%) Ubuntu
10 2 (0.15%) Windows 7
10 2 (0.15%) Windows Server 2019
11 1 (0.077%) AIX
11 1 (0.077%) HPUX
11 1 (0.077%) Windows Server 2008
Processes & Methodologies
1 597 (45.96%) Digital Marketing
2 436 (33.56%) Business Intelligence
3 418 (32.18%) Programme Management
4 314 (24.17%) Agile Software Development
5 192 (14.78%) Analytics
6 122 (9.39%) CRM
7 119 (9.16%) Project Management
8 112 (8.62%) Change Management
9 95 (7.31%) Data Modelling
9 95 (7.31%) Stakeholder Management
10 90 (6.93%) DevOps
11 87 (6.70%) Time Management
12 83 (6.39%) Value Proposition
13 82 (6.31%) E-Commerce
14 81 (6.24%) Resource Allocation
15 80 (6.16%) Co-Creation
16 78 (6.00%) Project Delivery
17 74 (5.70%) Budgeting and Resource Allocation
18 71 (5.47%) Scrum
19 68 (5.23%) Problem-Solving
Programming Languages
1 132 (10.16%) SQL
2 123 (9.47%) JavaScript
3 117 (9.01%) Python
4 103 (7.93%) Java
5 33 (2.54%) C#
5 33 (2.54%) PHP
6 29 (2.23%) Apex Code
6 29 (2.23%) Perl
7 26 (2.00%) XPath
8 25 (1.92%) Bash Shell
9 17 (1.31%) R
10 15 (1.15%) C
11 14 (1.08%) TypeScript
12 13 (1.00%) T-SQL
13 12 (0.92%) PowerShell
14 10 (0.77%) Ruby
15 9 (0.69%) Go
16 6 (0.46%) C++
16 6 (0.46%) Scala
17 5 (0.38%) PL/SQL
Qualifications
1 154 (11.86%) Degree
2 95 (7.31%) Security Cleared
3 63 (4.85%) SC Cleared
4 34 (2.62%) DV Cleared
5 11 (0.85%) Computer Science Degree
6 8 (0.62%) PhD
7 6 (0.46%) CISSP
8 5 (0.38%) APMP
8 5 (0.38%) CESG Certified Professional
8 5 (0.38%) Master's Degree
8 5 (0.38%) Microsoft Certification
9 4 (0.31%) BPSS Clearance
9 4 (0.31%) Chartered Engineer
9 4 (0.31%) PMP
10 3 (0.23%) ACCA
10 3 (0.23%) CISM
10 3 (0.23%) MBA
10 3 (0.23%) MCSA
10 3 (0.23%) PMI Certification
10 3 (0.23%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 43 (3.31%) QA
2 30 (2.31%) Data Quality
3 28 (2.16%) GDPR
4 15 (1.15%) SLA
5 10 (0.77%) PMO
6 9 (0.69%) NCSC
7 8 (0.62%) ISO/IEC 27001
8 7 (0.54%) NIST
9 6 (0.46%) ISO/IEC 20000
9 6 (0.46%) JSP 440
10 4 (0.31%) HMG Security Policy Framework
10 4 (0.31%) PCI DSS
10 4 (0.31%) RMADS
11 3 (0.23%) Dublin Core
12 2 (0.15%) Sarbanes-Oxley
13 1 (0.077%) Actionable Recommendations
13 1 (0.077%) Cyber Essentials
13 1 (0.077%) Disclosure Scotland
13 1 (0.077%) GxP
System Software
1 60 (4.62%) Docker
2 25 (1.92%) Active Directory
3 14 (1.08%) VMware Infrastructure
4 7 (0.54%) VMware NSX
5 6 (0.46%) Terminal Server
6 3 (0.23%) VMware ESXi
6 3 (0.23%) vSphere
7 1 (0.077%) Hyper-V
Systems Management
1 47 (3.62%) Ansible
1 47 (3.62%) Kubernetes
2 46 (3.54%) Terraform
3 27 (2.08%) Prometheus
4 25 (1.92%) Consul
5 24 (1.85%) Grafana
5 24 (1.85%) Istio
5 24 (1.85%) Kibana
5 24 (1.85%) logstash
5 24 (1.85%) Rancher
6 23 (1.77%) Fluentd
7 12 (0.92%) Microsoft Intune
8 8 (0.62%) Opscode Chef
8 8 (0.62%) Puppet
9 7 (0.54%) SCCM
10 6 (0.46%) vCenter Server
11 5 (0.38%) AirWatch
11 5 (0.38%) Single Sign-On
12 3 (0.23%) Nagios
13 2 (0.15%) HAProxy
Vendors
1 439 (33.80%) SAP
2 181 (13.93%) Salesforce.com
3 123 (9.47%) Microsoft
4 92 (7.08%) Adobe
5 73 (5.62%) Salesforce Marketing Cloud
6 66 (5.08%) Google
7 41 (3.16%) Oracle
7 41 (3.16%) Remedy
8 36 (2.77%) Sparx
9 26 (2.00%) Splunk
10 24 (1.85%) AppDynamics
11 19 (1.46%) Facebook
12 16 (1.23%) VMware
13 15 (1.15%) Sitecore
14 14 (1.08%) Marketo
14 14 (1.08%) Pega
15 13 (1.00%) WSO2
16 12 (0.92%) Cadence
16 12 (0.92%) Databricks
17 11 (0.85%) Pardot