Period
to 6 April 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 6 April 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
6 Apr 2020
Same period 2019 Same period 2018
Rank 83 86 87
Rank change year-on-year +3 +1 -12
Contract jobs citing Marketing 1,467 2,433 2,716
As % of all contract jobs advertised in England 2.64% 2.74% 2.91%
As % of the General category 7.16% 6.95% 7.06%
Number of daily rates quoted 1,044 1,672 1,849
Median daily rate £475 £475 £425
Median daily rate % change year-on-year - +11.76% -
10th Percentile £260 £263 £220
90th Percentile £663 £650 £613
UK median daily rate £475 £468 £425
% change year-on-year +1.60% +10.00% +0.83%
Number of hourly rates quoted 23 41 50
Median hourly rate £27.50 £21.50 £31.89
Median hourly rate % change year-on-year +27.91% -32.57% +48.30%
10th Percentile £19.25 £15.00 £16.25
90th Percentile £50.74 £46.15 £52.50
UK median hourly rate £27.25 £22.25 £31.89
% change year-on-year +22.47% -30.22% +42.03%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 20,483 35,025 38,451
As % of all contract IT jobs advertised in England 36.85% 39.51% 41.18%
Number of daily rates quoted 13,100 23,311 25,459
Median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £280 £305 £285
90th Percentile £689 £675 £675
UK median daily rate £480 £484 £475
% change year-on-year -0.83% +1.89% +5.56%
Number of hourly rates quoted 750 927 991
Median hourly rate £23.94 £22.92 £22.42
Median hourly rate % change year-on-year +4.47% +2.21% +4.28%
10th Percentile £12.50 £12.25 £11.81
90th Percentile £51.75 £50.00 £47.83
Median hourly rate £24.39 £22.50 £21.90
% change year-on-year +8.40% +2.74% +1.86%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Marketing in England.

Daily rate trend for Marketing in England

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 6 April 2020.

Daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Marketing in England.

Hourly rate trend for Marketing in England

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 6 April 2020.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 6 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +7 816 £475 - 214
South East +25 252 £425 -5.56% 85
South West +7 216 £525 +5.00% 50
Midlands +17 71 £425 - 46
North of England -18 68 £425 +13.33% 125
West Midlands +31 50 £431 -4.17% 33
North West -6 48 £425 +6.25% 70
East of England -49 33 £420 -20.00% 39
East Midlands +7 21 £400 - 13
Yorkshire +11 18 £423 +20.71% 42
North East +17 3 £575 +39.39% 13
Marketing
UK

For the 6 months to 6 April 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 525 (35.79%) Finance
2 510 (34.76%) Digital Marketing
3 444 (30.27%) Business Intelligence
4 441 (30.06%) Agile Software Development
5 389 (26.52%) SAP
6 367 (25.02%) Telecoms
7 363 (24.74%) Public Sector
8 361 (24.61%) Programme Management
9 356 (24.27%) Electronics
10 349 (23.79%) Manufacturing
11 234 (15.95%) Analytics
12 220 (15.00%) Salesforce.com
13 217 (14.79%) CRM
14 164 (11.18%) HTML
15 160 (10.91%) Adobe
16 149 (10.16%) SQL
16 149 (10.16%) Scrum
16 149 (10.16%) Security Cleared
17 147 (10.02%) Stakeholder Management
18 146 (9.95%) JavaScript
19 144 (9.82%) Microsoft
20 139 (9.48%) Azure
21 136 (9.27%) Analytical Skills
22 132 (9.00%) CSS
23 130 (8.86%) User Experience
24 125 (8.52%) Project Management
25 114 (7.77%) Google
26 106 (7.23%) Degree
27 105 (7.16%) Migration
28 103 (7.02%) AWS

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 91 (6.20%) CMS
2 50 (3.41%) Adobe Experience Manager
3 36 (2.45%) SharePoint
4 26 (1.77%) Confluence
5 23 (1.57%) SAS
6 20 (1.36%) Red Hat Fuse
7 19 (1.30%) Oracle SOA Suite
8 18 (1.23%) Apache Spark
8 18 (1.23%) Mule
8 18 (1.23%) Oracle Service Bus
9 16 (1.09%) WordPress
10 10 (0.68%) Elasticsearch
11 8 (0.55%) Apache
11 8 (0.55%) Drupal
12 7 (0.48%) Anypoint
12 7 (0.48%) Kentico
12 7 (0.48%) Sitecore CMS
13 6 (0.41%) EPiServer
13 6 (0.41%) Jupyter
13 6 (0.41%) Umbraco
Applications
1 69 (4.70%) Microsoft Excel
2 35 (2.39%) Microsoft PowerPoint
3 34 (2.32%) Microsoft Office
4 33 (2.25%) Photoshop
5 25 (1.70%) Sketch
6 23 (1.57%) Adobe Creative Suite
7 21 (1.43%) Adobe Illustrator
8 18 (1.23%) InVision
9 14 (0.95%) InDesign
9 14 (0.95%) MS Visio
10 11 (0.75%) Chatbot
11 9 (0.61%) Microsoft Project
12 7 (0.48%) Adobe After Effects
12 7 (0.48%) OmniGraffle
13 4 (0.27%) Adobe Premiere
14 3 (0.20%) 3ds Max
14 3 (0.20%) Adobe XD
14 3 (0.20%) SPSS
15 2 (0.14%) Figma
15 2 (0.14%) Zeplin
Business Applications
1 46 (3.14%) Dynamics CRM
2 23 (1.57%) Adobe Campaign
3 21 (1.43%) Eloqua
4 14 (0.95%) Salesforce.com CRM
5 12 (0.82%) Payment Gateway
5 12 (0.82%) Sprinklr
6 10 (0.68%) SAP CRM
7 7 (0.48%) SAP Oil and Gas
8 6 (0.41%) Magento
8 6 (0.41%) SAP IS-U
9 5 (0.34%) Oracle Applications
9 5 (0.34%) SAP ERP
10 4 (0.27%) Dynamics AX
11 3 (0.20%) Oracle Payables
11 3 (0.20%) SAP S/4HANA
12 2 (0.14%) FastStats
12 2 (0.14%) Oracle Cash Management
12 2 (0.14%) Oracle Receivables
12 2 (0.14%) Shopify
12 2 (0.14%) Unica
Cloud Services
1 139 (9.48%) Azure
2 103 (7.02%) AWS
3 59 (4.02%) SaaS
4 58 (3.95%) Google Analytics
5 56 (3.82%) Power Platform
6 38 (2.59%) Office 365
6 38 (2.59%) Serverless
7 37 (2.52%) Adobe Analytics
8 36 (2.45%) Salesforce Service Cloud
9 33 (2.25%) GCP
10 30 (2.04%) Salesforce Sales Cloud
11 29 (1.98%) AWS Lambda
12 25 (1.70%) Dynamics 365
12 25 (1.70%) PaaS
13 22 (1.50%) IaaS
14 13 (0.89%) Amazon S3
15 11 (0.75%) Force.com
16 10 (0.68%) Cloud Computing
17 9 (0.61%) Adobe Creative Cloud
17 9 (0.61%) GitHub
Communications & Networking
1 29 (1.98%) Firewall
2 20 (1.36%) DNS
3 14 (0.95%) Internet
4 12 (0.82%) WAN
5 11 (0.75%) 4G
5 11 (0.75%) 5G
6 9 (0.61%) 3G
6 9 (0.61%) LAN
7 8 (0.55%) HTTP
7 8 (0.55%) HTTPS
8 7 (0.48%) Network Security
9 6 (0.41%) Broadband
9 6 (0.41%) Intranet
9 6 (0.41%) Radio Access Network
9 6 (0.41%) Skype
9 6 (0.41%) SMS
10 5 (0.34%) Bluetooth
11 4 (0.27%) Wireless
12 3 (0.20%) SSH
12 3 (0.20%) Wi-Fi
Database & Business Intelligence
1 55 (3.75%) Power BI
2 44 (3.00%) Big Data
2 44 (3.00%) Data Warehouse
3 40 (2.73%) SQL Server
4 28 (1.91%) Hadoop
5 24 (1.64%) Data Lake
6 19 (1.30%) Relational Database
7 16 (1.09%) NoSQL
7 16 (1.09%) QlikView
8 15 (1.02%) Amazon Redshift
8 15 (1.02%) MySQL
9 13 (0.89%) BigQuery
9 13 (0.89%) SQL Server Integration Services
10 12 (0.82%) PostgreSQL
11 9 (0.61%) Looker
11 9 (0.61%) MongoDB
12 8 (0.55%) Data Mining
12 8 (0.55%) SQL Server Reporting Services
13 7 (0.48%) RDBMS
13 7 (0.48%) SQL Server Analysis Services
Development Applications
1 77 (5.25%) JIRA
2 53 (3.61%) Git (software)
3 24 (1.64%) Team Foundation Server
4 20 (1.36%) Jenkins
5 18 (1.23%) JUnit
5 18 (1.23%) Maven
6 12 (0.82%) CircleCI
7 11 (0.75%) Visual Studio
8 9 (0.61%) Axure RP
9 8 (0.55%) GitLab
9 8 (0.55%) gulp
9 8 (0.55%) JIRA Agile
9 8 (0.55%) PowerDesigner
9 8 (0.55%) webpack
10 7 (0.48%) Bitbucket
10 7 (0.48%) CocoaPods
10 7 (0.48%) fastlane
10 7 (0.48%) Sonatype Nexus
10 7 (0.48%) Visual Studio Team System
10 7 (0.48%) Xcode
General
1 525 (35.79%) Finance
2 367 (25.02%) Telecoms
3 363 (24.74%) Public Sector
4 356 (24.27%) Electronics
5 349 (23.79%) Manufacturing
6 83 (5.66%) Retail
7 58 (3.95%) Advertising
8 42 (2.86%) Publishing
9 39 (2.66%) Banking
10 34 (2.32%) Legal
11 27 (1.84%) Pharmaceutical
12 20 (1.36%) Law
13 19 (1.30%) Games
14 12 (0.82%) Automotive
15 11 (0.75%) Investment Banking
16 9 (0.61%) Military
17 8 (0.55%) Back Office
17 8 (0.55%) Spanish Language
18 7 (0.48%) Brand Awareness
19 6 (0.41%) German Language
Job Titles
1 250 (17.04%) Developer
2 175 (11.93%) Analyst
3 125 (8.52%) Architect
4 94 (6.41%) Consultant
5 89 (6.07%) Project Manager
6 77 (5.25%) Designer
7 69 (4.70%) Business Analyst
8 61 (4.16%) Marketing Manager
9 48 (3.27%) Java Developer
9 48 (3.27%) Senior Developer
10 40 (2.73%) Data Analyst
11 39 (2.66%) Windows Engineer
12 37 (2.52%) Solutions Architect
13 34 (2.32%) Data Scientist
14 32 (2.18%) Product Manager
14 32 (2.18%) Salesforce Developer
15 31 (2.11%) CRM Manager
15 31 (2.11%) Support Engineer
16 29 (1.98%) UX Designer
17 23 (1.57%) Salesforce Consultant
Libraries, Frameworks & Software Standards
1 164 (11.18%) HTML
2 132 (9.00%) CSS
3 73 (4.98%) Web Services
4 70 (4.77%) REST
5 62 (4.23%) SOAP
6 56 (3.82%) XML
7 53 (3.61%) React
8 52 (3.54%) .NET
9 50 (3.41%) Middleware
10 45 (3.07%) JSON
10 45 (3.07%) RESTful
11 37 (2.52%) AngularJS
12 36 (2.45%) Node.js
13 31 (2.11%) HTML5
14 30 (2.04%) jQuery
14 30 (2.04%) Spring
15 25 (1.70%) Sass
16 22 (1.50%) Apache Camel
16 22 (1.50%) XSLT
17 21 (1.43%) Spring Boot
Miscellaneous
1 136 (9.27%) Analytical Skills
2 130 (8.86%) User Experience
3 99 (6.75%) Social Media
4 57 (3.89%) Management Information System
5 39 (2.66%) Mobile App
6 37 (2.52%) Greenfield Project
7 30 (2.04%) Marketing Technology
8 29 (1.98%) Algorithms
8 29 (1.98%) Self-Motivation
9 25 (1.70%) Enterprise Software
10 23 (1.57%) Graphic Design
11 20 (1.36%) Analytical Mindset
12 18 (1.23%) Digital Media
13 17 (1.16%) NHS
14 15 (1.02%) Virtual Team
15 13 (0.89%) Blog
15 13 (0.89%) Data Structures
15 13 (0.89%) Public Cloud
16 12 (0.82%) Animation
16 12 (0.82%) FMCG
Operating Systems
1 77 (5.25%) Windows
2 55 (3.75%) Windows 10
3 46 (3.14%) Linux
4 31 (2.11%) Apple iOS
4 31 (2.11%) Windows 7
5 17 (1.16%) Android
6 10 (0.68%) Unix
6 10 (0.68%) Windows Server
7 7 (0.48%) Red Hat Enterprise Linux
8 4 (0.27%) CentOS
8 4 (0.27%) Windows Server 2008
8 4 (0.27%) Windows Server 2016
9 3 (0.20%) Mac OS X
9 3 (0.20%) Oracle Linux
9 3 (0.20%) VMS
10 2 (0.14%) Mac OS
10 2 (0.14%) Ubuntu
11 1 (0.068%) VME
11 1 (0.068%) Windows Mobile
11 1 (0.068%) Windows Server 2019
Processes & Methodologies
1 510 (34.76%) Digital Marketing
2 444 (30.27%) Business Intelligence
3 441 (30.06%) Agile Software Development
4 361 (24.61%) Programme Management
5 234 (15.95%) Analytics
6 217 (14.79%) CRM
7 149 (10.16%) Scrum
8 147 (10.02%) Stakeholder Management
9 125 (8.52%) Project Management
10 105 (7.16%) Migration
11 101 (6.88%) Problem-Solving
12 94 (6.41%) E-Commerce
13 91 (6.20%) DevOps
14 88 (6.00%) TDD
15 73 (4.98%) Data Science
16 63 (4.29%) B2B
16 63 (4.29%) Business Analysis
16 63 (4.29%) Project Delivery
17 56 (3.82%) Change Management
17 56 (3.82%) Visualisation
Programming Languages
1 149 (10.16%) SQL
2 146 (9.95%) JavaScript
3 102 (6.95%) Java
4 100 (6.82%) Python
5 50 (3.41%) C#
6 35 (2.39%) PHP
6 35 (2.39%) R
7 31 (2.11%) Apex Code
8 27 (1.84%) Java 8
9 26 (1.77%) C
9 26 (1.77%) Ruby
10 18 (1.23%) Bash Shell
11 16 (1.09%) XPath
12 15 (1.02%) Apple Swift
13 12 (0.82%) C++
13 12 (0.82%) Objective-C
14 11 (0.75%) Go
15 10 (0.68%) ES6
15 10 (0.68%) Scala
16 9 (0.61%) Kotlin
Qualifications
1 149 (10.16%) Security Cleared
2 106 (7.23%) Degree
3 99 (6.75%) SC Cleared
4 51 (3.48%) DV Cleared
5 14 (0.95%) Master's Degree
6 13 (0.89%) PMI Certification
7 10 (0.68%) Cisco Certification
7 10 (0.68%) PMP
8 9 (0.61%) Microsoft Certification
9 7 (0.48%) CISSP
9 7 (0.48%) Computer Science Degree
10 6 (0.41%) CCIE
11 5 (0.34%) CCNP
11 5 (0.34%) OSCP
12 4 (0.27%) APMP
12 4 (0.27%) BPSS Clearance
12 4 (0.27%) CISM
12 4 (0.27%) PRINCE2 Certification
13 3 (0.20%) ITIL Certification
13 3 (0.20%) MBA
Quality Assurance & Compliance
1 62 (4.23%) QA
2 47 (3.20%) GDPR
3 23 (1.57%) Data Quality
4 20 (1.36%) PMO
5 15 (1.02%) JSP 440
5 15 (1.02%) SLA
6 12 (0.82%) ISO/IEC 27001
6 12 (0.82%) RMADS
7 11 (0.75%) NIST
8 6 (0.41%) NCSC
9 5 (0.34%) NIST 800
9 5 (0.34%) PCI DSS
9 5 (0.34%) WCAG
10 3 (0.20%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 2 (0.14%) Cyber Essentials
11 2 (0.14%) ISO 9001
11 2 (0.14%) ISO/IEC 20000
11 2 (0.14%) ISO/IEC 27005
12 1 (0.068%) COBIT
12 1 (0.068%) GxP
System Software
1 29 (1.98%) Docker
2 20 (1.36%) Active Directory
3 6 (0.41%) VMware Infrastructure
4 5 (0.34%) zsh
5 3 (0.20%) Hyper-V
6 2 (0.14%) Firmware
6 2 (0.14%) Terminal Services
6 2 (0.14%) Virtual Machines
6 2 (0.14%) Virtual Servers
6 2 (0.14%) VMware ESXi
6 2 (0.14%) XenApp
7 1 (0.068%) Apache ZooKeeper
7 1 (0.068%) DFS Replication
7 1 (0.068%) HDFS
7 1 (0.068%) KVM
7 1 (0.068%) Snort
7 1 (0.068%) VMware NSX
7 1 (0.068%) vSphere
7 1 (0.068%) XenDesktop
Systems Management
1 29 (1.98%) Terraform
2 19 (1.30%) Microsoft Intune
3 17 (1.16%) Ansible
4 11 (0.75%) Puppet
5 10 (0.68%) Kubernetes
5 10 (0.68%) SCCM
6 4 (0.27%) Opscode Chef
6 4 (0.27%) Single Sign-On
7 3 (0.20%) AirWatch
8 2 (0.14%) Consul
8 2 (0.14%) HAProxy
8 2 (0.14%) Kibana
8 2 (0.14%) Network Intrusion Detection System
8 2 (0.14%) vCenter Server
8 2 (0.14%) WSUS
9 1 (0.068%) Cobbler
9 1 (0.068%) Icinga
9 1 (0.068%) logstash
9 1 (0.068%) SCOM
9 1 (0.068%) ZABBIX
Vendors
1 389 (26.52%) SAP
2 220 (15.00%) Salesforce.com
3 160 (10.91%) Adobe
4 144 (9.82%) Microsoft
5 114 (7.77%) Google
6 65 (4.43%) Oracle
6 65 (4.43%) Salesforce Marketing Cloud
7 62 (4.23%) Tableau
8 38 (2.59%) Facebook
9 28 (1.91%) Pardot
10 20 (1.36%) Talend
11 19 (1.30%) MuleSoft
12 18 (1.23%) Twitter
12 18 (1.23%) VMware
12 18 (1.23%) WSO2
13 16 (1.09%) Tealium
14 14 (0.95%) Marketo
14 14 (0.95%) Sitecore
15 13 (0.89%) YouTube
16 12 (0.82%) Cisco