Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 24 July 2026, comparing them to the same period in the previous two years.

6 months to
24 Jul 2026
Same period 2025 Same period 2024
Rank 122 83 78
Rank change year-on-year -39 -5 +21
Contract jobs citing Marketing 966 780 961
As % of all contract jobs in England 2.15% 2.85% 2.75%
As % of the General category 3.89% 4.48% 4.78%
Number of daily rates quoted 536 429 560
10th Percentile £263 £213 £250
25th Percentile £350 £325 £352
Median daily rate (50th Percentile) £450 £475 £493
Median % change year-on-year -5.26% -3.55% -3.90%
75th Percentile £565 £600 £638
90th Percentile £675 £700 £775
UK median daily rate £450 £463 £493
% change year-on-year -2.70% -6.09% -4.37%
Number of hourly rates quoted 58 53 81
10th Percentile £14.82 £19.13 £13.31
25th Percentile £19.54 £26.85 £16.25
Median hourly rate £35.50 £36.00 £33.00
Median % change year-on-year -1.39% +9.09% -8.33%
75th Percentile £45.25 £50.50 £43.75
90th Percentile £54.38 £57.60 £67.50
UK median hourly rate £35.50 £39.50 £33.00
% change year-on-year -10.13% +19.70% -7.04%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 24,862 17,417 20,123
As % of all contract IT jobs advertised in England 55.31% 63.65% 57.56%
Number of daily rates quoted 14,918 11,125 12,941
10th Percentile £313 £281 £300
25th Percentile £414 £402 £413
Median daily rate (50th Percentile) £525 £513 £538
Median % change year-on-year +2.44% -4.65% -2.27%
75th Percentile £638 £638 £650
90th Percentile £745 £751 £775
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 1,827 915 1,461
10th Percentile £14.25 £13.29 £13.86
25th Percentile £19.25 £16.39 £16.30
Median hourly rate £34.00 £26.28 £37.50
Median % change year-on-year +29.38% -29.92% +24.79%
75th Percentile £65.00 £51.22 £58.70
90th Percentile £82.25 £74.50 £70.00
UK median hourly rate £33.00 £25.50 £35.36
% change year-on-year +29.41% -27.88% +15.78%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 24 July 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 24 July 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 24 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -12 642 £450 -2.17% 1,056
South East -48 103 £440 -21.43% 364
North of England -44 75 £492 -7.17% 222
Midlands -33 55 £500 +11.86% 130
North West -32 43 £481 -9.25% 133
West Midlands -36 43 £625 +36.99% 85
East of England +3 38 £400 +17.65% 66
South West -75 36 £315 -48.57% 76
Yorkshire -43 18 £501 -4.67% 64
North East -25 16 £750 +70.45% 26
East Midlands -16 12 £435 -2.60% 45
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 76 (7.87%) CMS
2 34 (3.52%) Adobe Experience Manager
3 16 (1.66%) SharePoint
4 12 (1.24%) Confluence
5 7 (0.72%) SAS
6 6 (0.62%) WordPress
7 5 (0.52%) Apache Airflow
7 5 (0.52%) Drupal
8 3 (0.31%) Apache
8 3 (0.31%) Apache Spark
9 2 (0.21%) Headless CMS
9 2 (0.21%) Oracle Collaboration Suite
9 2 (0.21%) Sitecore CMS
10 1 (0.10%) Jupyter
10 1 (0.10%) Kentico
10 1 (0.10%) nginx
10 1 (0.10%) Palantir Foundry
10 1 (0.10%) Umbraco
Applications
1 43 (4.45%) Microsoft Excel
2 32 (3.31%) Photoshop
3 30 (3.11%) Microsoft PowerPoint
4 29 (3.00%) Microsoft Office
5 16 (1.66%) Adobe Illustrator
6 11 (1.14%) MS Visio
7 8 (0.83%) Adobe Creative Suite
8 6 (0.62%) Maya
9 5 (0.52%) InDesign
9 5 (0.52%) SPSS
10 4 (0.41%) Acrobat
10 4 (0.41%) Chatbot
10 4 (0.41%) Trello
11 3 (0.31%) Adobe After Effects
11 3 (0.31%) Adobe Captivate
11 3 (0.31%) Final Cut Pro
11 3 (0.31%) Spreadsheet
12 2 (0.21%) Siemens NX
13 1 (0.10%) Adobe Premiere
13 1 (0.10%) Notion
Business Applications
1 32 (3.31%) Dynamics CRM
2 23 (2.38%) Adobe Campaign
3 22 (2.28%) Salesforce CRM
4 9 (0.93%) Magento
5 8 (0.83%) Eloqua
5 8 (0.83%) Shopify
5 8 (0.83%) Sprinklr
6 6 (0.62%) Raiser’s Edge
7 5 (0.52%) Workfront
8 4 (0.41%) SAP MDG
9 2 (0.21%) Payment Gateway
9 2 (0.21%) SAP S/4HANA
10 1 (0.10%) Dynamics GP
10 1 (0.10%) Dynamics NAV
10 1 (0.10%) NetSuite
10 1 (0.10%) Oracle Procure-to-Pay
10 1 (0.10%) SAP CX
10 1 (0.10%) SAP MDG-S
Cloud Services
1 94 (9.73%) SaaS
2 65 (6.73%) Azure
3 53 (5.49%) Power Platform
4 49 (5.07%) AWS
4 49 (5.07%) Salesforce Sales Cloud
5 39 (4.04%) Salesforce Service Cloud
6 33 (3.42%) GCP
7 29 (3.00%) Dynamics 365
8 25 (2.59%) Snowflake
9 19 (1.97%) Figma
10 18 (1.86%) Google Ads
11 15 (1.55%) Adobe Analytics
11 15 (1.55%) Microsoft 365
12 14 (1.45%) Power Automate
13 13 (1.35%) Google Analytics
14 11 (1.14%) Azure DevOps
15 10 (1.04%) Slack
16 9 (0.93%) PowerApps
16 9 (0.93%) Smartsheet
17 8 (0.83%) Azure Data Factory
Communications & Networking
1 11 (1.14%) Broadband
2 10 (1.04%) SMS
3 4 (0.41%) RSVP
4 3 (0.31%) Wi-Fi
5 2 (0.21%) 3G
5 2 (0.21%) 4G
5 2 (0.21%) 5G
5 2 (0.21%) CTI
5 2 (0.21%) Ethernet
5 2 (0.21%) Internet
5 2 (0.21%) WebEx
6 1 (0.10%) Intranet
6 1 (0.10%) NGN
Database & Business Intelligence
1 45 (4.66%) Power BI
2 33 (3.42%) Tableau
3 21 (2.17%) Data Warehouse
4 20 (2.07%) BigQuery
4 20 (2.07%) Data Lake
5 16 (1.66%) Metadata
6 10 (1.04%) Looker
6 10 (1.04%) Relational Database
7 8 (0.83%) NoSQL
7 8 (0.83%) Qlik Sense
8 6 (0.62%) MySQL
9 5 (0.52%) Big Data
10 3 (0.31%) Data Mining
10 3 (0.31%) Enterprise Data Warehouse
10 3 (0.31%) PostgreSQL
10 3 (0.31%) Redis
10 3 (0.31%) Semantic Layer
10 3 (0.31%) Star Schema
11 2 (0.21%) OLAP
11 2 (0.21%) Snowflake Schema
Development Applications
1 25 (2.59%) Postman
2 24 (2.48%) JIRA
3 16 (1.66%) Git
4 10 (1.04%) Jenkins
5 9 (0.93%) Subversion
6 2 (0.21%) Charles Proxy
6 2 (0.21%) GitLab
6 2 (0.21%) Robot Framework
6 2 (0.21%) Selenium
7 1 (0.10%) PHPUnit
7 1 (0.10%) Team Foundation Server
7 1 (0.10%) Vite
General
1 292 (30.23%) Social Skills
2 142 (14.70%) Finance
3 117 (12.11%) Analytical Skills
4 93 (9.63%) Retail
5 57 (5.90%) Organisational Skills
6 44 (4.55%) Advertising
7 42 (4.35%) Public Sector
8 31 (3.21%) Influencing Skills
9 30 (3.11%) Legal
9 30 (3.11%) Presentation Skills
10 28 (2.90%) Banking
11 18 (1.86%) Publishing
12 17 (1.76%) Telecoms
13 14 (1.45%) Pharmaceutical
14 13 (1.35%) Automotive
14 13 (1.35%) Documentation Skills
15 12 (1.24%) Inclusion and Diversity
16 11 (1.14%) Law
17 9 (0.93%) Games
18 8 (0.83%) Manufacturing
Job Titles
1 136 (14.08%) Analyst
2 89 (9.21%) Senior
3 62 (6.42%) Marketing Manager
4 56 (5.80%) Developer
5 55 (5.69%) Architect
6 52 (5.38%) Lead
7 51 (5.28%) Product Manager
8 49 (5.07%) Consultant
9 47 (4.87%) Data Analyst
9 47 (4.87%) Project Manager
10 46 (4.76%) Senior Manager
11 36 (3.73%) Designer
12 35 (3.62%) Business Analyst
13 34 (3.52%) Salesforce Developer
14 29 (3.00%) Marketing Specialist
15 25 (2.59%) Product Owner
16 24 (2.48%) Programme Manager
17 23 (2.38%) Business Manager
17 23 (2.38%) Data Engineer
18 22 (2.28%) Coordinator
Libraries, Frameworks & Software Standards
1 31 (3.21%) HTML
2 27 (2.80%) CSS
3 21 (2.17%) REST
4 14 (1.45%) Lightning Web Components
5 10 (1.04%) RESTful
6 9 (0.93%) AngularJS
6 9 (0.93%) JSON
6 9 (0.93%) VML
7 8 (0.83%) Middleware
8 7 (0.72%) Kafka
9 6 (0.62%) React
9 6 (0.62%) SOAP
10 5 (0.52%) OSGi
10 5 (0.52%) Pandas
10 5 (0.52%) PySpark
11 4 (0.41%) HTML5
11 4 (0.41%) Node.js
11 4 (0.41%) React Native
11 4 (0.41%) scikit-learn
11 4 (0.41%) XML
Miscellaneous
1 99 (10.25%) Marketing Technology
2 89 (9.21%) Product Ownership
3 67 (6.94%) Social Media
4 57 (5.90%) Onboarding
5 25 (2.59%) Web Conferencing
6 19 (1.97%) PMI
7 18 (1.86%) Analytical Mindset
7 18 (1.86%) Self-Motivation
8 17 (1.76%) Data Protection Act
9 15 (1.55%) Data Structures
10 14 (1.45%) AI Agents
10 14 (1.45%) FMCG
11 13 (1.35%) Management Information System
12 11 (1.14%) Greenfield Project
12 11 (1.14%) Legacy Systems
13 10 (1.04%) Digital Media
14 9 (0.93%) Animation
14 9 (0.93%) Cloud Native
14 9 (0.93%) Educational Technology
14 9 (0.93%) Mobile App
Operating Systems
1 10 (1.04%) Windows
2 4 (0.41%) Windows 10
2 4 (0.41%) Windows Server
3 1 (0.10%) Android
3 1 (0.10%) Apple iOS
3 1 (0.10%) Linux
Processes & Methodologies
1 211 (21.84%) CRM
2 203 (21.01%) Analytics
3 199 (20.60%) Stakeholder Management
4 182 (18.84%) Agile
5 141 (14.60%) Roadmaps
6 132 (13.66%) Project Management
7 123 (12.73%) AI
8 108 (11.18%) B2B
8 108 (11.18%) Decision-Making
9 103 (10.66%) Digital Marketing
10 99 (10.25%) Problem-Solving
11 76 (7.87%) Business Intelligence
12 72 (7.45%) Scrum
12 72 (7.45%) Stakeholder Engagement
13 70 (7.25%) E-Commerce
14 69 (7.14%) Data Modelling
15 68 (7.04%) Actionable Insight
16 66 (6.83%) User Experience
17 63 (6.52%) Marketing Strategy
18 62 (6.42%) Personalization
Programming Languages
1 132 (13.66%) SQL
2 73 (7.56%) Python
3 24 (2.48%) JavaScript
4 14 (1.45%) Apex Code
5 10 (1.04%) Java
5 10 (1.04%) R
6 8 (0.83%) TypeScript
7 5 (0.52%) SOQL
8 4 (0.41%) C#
8 4 (0.41%) PHP
8 4 (0.41%) PowerShell
9 3 (0.31%) Data Analysis Expressions
9 3 (0.31%) Korn
9 3 (0.31%) LookML
10 2 (0.21%) Google Apps Script
10 2 (0.21%) PL/SQL
10 2 (0.21%) SystemVerilog
11 1 (0.10%) Bash
11 1 (0.10%) Shell Script
11 1 (0.10%) SOSL
Qualifications
1 93 (9.63%) Degree
2 41 (4.24%) Security Cleared
3 30 (3.11%) SC Cleared
4 24 (2.48%) PMP
5 23 (2.38%) PMI Certification
6 12 (1.24%) Computer Science Degree
7 9 (0.93%) Master's Degree
8 7 (0.72%) DV Cleared
9 6 (0.62%) BPSS Clearance
9 6 (0.62%) MBA
10 4 (0.41%) PhD
10 4 (0.41%) RIBA
11 1 (0.10%) Analytics IQ
11 1 (0.10%) AWS Certification
11 1 (0.10%) Microsoft Certification
11 1 (0.10%) MOS
11 1 (0.10%) Postgraduate
11 1 (0.10%) PRINCE2 Practitioner
11 1 (0.10%) Six Sigma Black Belt
Quality Assurance & Compliance
1 52 (5.38%) Data Quality
2 51 (5.28%) QA
3 44 (4.55%) GDPR
4 21 (2.17%) Accessibility
5 12 (1.24%) PMO
6 9 (0.93%) Actionable Recommendations
7 7 (0.72%) PERC
8 6 (0.62%) SLA
9 5 (0.52%) California Consumer Privacy Act
10 4 (0.41%) GRC
11 2 (0.21%) DO-254
12 1 (0.10%) PCI DSS
12 1 (0.10%) UCITS
12 1 (0.10%) WAI
12 1 (0.10%) WAI-ARIA
12 1 (0.10%) WCAG
System Software
1 11 (1.14%) Active Directory
2 6 (0.62%) Docker
3 4 (0.41%) Virtual Machines
4 1 (0.10%) Varnish
Systems Management
1 9 (0.93%) Systems Management Server (SMS)
2 7 (0.72%) Kubernetes
3 3 (0.31%) Terraform
4 1 (0.10%) Ansible
4 1 (0.10%) Grafana
Vendors
1 176 (18.22%) Salesforce
2 109 (11.28%) Adobe
3 91 (9.42%) Microsoft
4 71 (7.35%) Google
5 60 (6.21%) Salesforce Marketing Cloud
6 31 (3.21%) Databricks
7 24 (2.48%) Oracle
8 23 (2.38%) Braze
9 21 (2.17%) TikTok
10 18 (1.86%) SAP
11 16 (1.66%) HubSpot
12 10 (1.04%) MuleSoft
13 9 (0.93%) Marketo
13 9 (0.93%) YouTube
14 7 (0.72%) Tealium
15 6 (0.62%) Instagram
15 6 (0.62%) Optimizely
15 6 (0.62%) Pega
16 5 (0.52%) Pinterest
16 5 (0.52%) Snapchat