Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 21 January 2026, comparing them to the same period in the previous two years.

6 months to
21 Jan 2026
Same period 2025 Same period 2024
Rank 101 62 71
Rank change year-on-year -39 +9 +36
Contract jobs citing Marketing 840 947 1,098
As % of all contract jobs in England 2.60% 3.55% 2.98%
As % of the General category 4.31% 5.70% 5.05%
Number of daily rates quoted 451 500 732
10th Percentile £204 £238 £208
25th Percentile £300 £316 £340
Median daily rate (50th Percentile) £463 £500 £500
Median % change year-on-year -7.50% - -4.76%
75th Percentile £575 £600 £625
90th Percentile £688 £700 £725
UK median daily rate £450 £490 £500
% change year-on-year -8.16% -2.00% -4.76%
Number of hourly rates quoted 87 29 41
10th Percentile £15.65 £18.20 £17.00
25th Percentile £20.33 £30.00 £22.00
Median hourly rate £23.83 £34.50 £30.00
Median % change year-on-year -30.94% +15.00% -20.00%
75th Percentile £33.75 £55.75 £41.25
90th Percentile £41.80 £80.75 £53.75
UK median hourly rate £23.83 £33.00 £30.00
% change year-on-year -27.80% +10.00% -20.00%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 19,502 16,626 21,731
As % of all contract IT jobs advertised in England 60.40% 62.38% 58.93%
Number of daily rates quoted 12,449 10,030 14,481
10th Percentile £288 £300 £270
25th Percentile £402 £413 £413
Median daily rate (50th Percentile) £500 £532 £550
Median % change year-on-year -5.97% -3.32% -
75th Percentile £625 £650 £650
90th Percentile £738 £775 £750
UK median daily rate £500 £525 £538
% change year-on-year -4.76% -2.33% -2.27%
Number of hourly rates quoted 1,206 554 1,266
10th Percentile £14.19 £15.62 £13.41
25th Percentile £16.57 £19.06 £15.27
Median hourly rate £23.00 £30.00 £28.13
Median % change year-on-year -23.33% +6.67% +8.90%
75th Percentile £46.00 £57.59 £56.47
90th Percentile £70.00 £74.83 £68.75
UK median hourly rate £23.00 £27.50 £27.50
% change year-on-year -16.36% - +10.00%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 21 January 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 21 January 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 21 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -19 508 £428 -5.00% 604
South East -62 92 £500 - 1,031
Midlands -20 67 £425 +1.49% 394
South West -41 55 £525 -5.41% 351
North of England -76 52 £350 -36.36% 579
East Midlands +2 44 £395 +40.98% 245
East of England +2 42 £500 +17.65% 465
North West -49 32 £430 -21.82% 243
West Midlands -42 23 £600 +20.00% 143
Yorkshire -53 14 £300 -45.45% 257
North East -22 6 £175 -53.33% 83
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 39 (4.64%) CMS
2 15 (1.79%) WordPress
3 14 (1.67%) SharePoint
4 13 (1.55%) Confluence
5 12 (1.43%) Adobe Experience Manager
6 8 (0.95%) Apache Spark
7 5 (0.60%) Apache Airflow
7 5 (0.60%) Drupal
8 3 (0.36%) Microsoft Exchange
8 3 (0.36%) SugarCRM
9 2 (0.24%) Apache
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 43 (5.12%) Microsoft Office
2 42 (5.00%) Microsoft Excel
3 25 (2.98%) Microsoft PowerPoint
4 16 (1.90%) Photoshop
5 11 (1.31%) Adobe After Effects
6 10 (1.19%) Adobe Illustrator
7 7 (0.83%) Adobe Creative Suite
7 7 (0.83%) Adobe Premiere
7 7 (0.83%) InDesign
7 7 (0.83%) Trello
8 6 (0.71%) Chatbot
9 5 (0.60%) Spreadsheet
10 4 (0.48%) Notion
11 3 (0.36%) Camtasia
11 3 (0.36%) Microsoft Project
11 3 (0.36%) MS Visio
11 3 (0.36%) Snagit
12 1 (0.12%) Blender
12 1 (0.12%) CapCut
12 1 (0.12%) CINEMA 4D
Business Applications
1 27 (3.21%) Dynamics CRM
2 14 (1.67%) Salesforce CRM
3 10 (1.19%) Shopify
4 6 (0.71%) Workfront
5 4 (0.48%) Eloqua
5 4 (0.48%) SAP S/4HANA
6 2 (0.24%) SAP CX
6 2 (0.24%) SAP EWM
6 2 (0.24%) SAP GTS
6 2 (0.24%) SAP IBP
6 2 (0.24%) SAP MM
6 2 (0.24%) SAP PP
6 2 (0.24%) SAP SCM
6 2 (0.24%) SAP SRM
6 2 (0.24%) Sprinklr
7 1 (0.12%) Endur
7 1 (0.12%) NetSuite
7 1 (0.12%) Raiser’s Edge
7 1 (0.12%) Teamcenter
7 1 (0.12%) WebTrends
Cloud Services
1 77 (9.17%) Azure
2 76 (9.05%) SaaS
3 65 (7.74%) Power Platform
4 41 (4.88%) Dynamics 365
5 40 (4.76%) AWS
6 36 (4.29%) Microsoft 365
7 33 (3.93%) Salesforce Sales Cloud
8 30 (3.57%) GCP
9 25 (2.98%) Salesforce Service Cloud
10 22 (2.62%) Figma
10 22 (2.62%) Google Analytics
11 19 (2.26%) Power Automate
11 19 (2.26%) Serverless
12 18 (2.14%) PowerApps
13 16 (1.90%) Azure Functions
14 13 (1.55%) Snowflake
15 11 (1.31%) Azure DevOps
15 11 (1.31%) GitHub
16 10 (1.19%) Google Ads
16 10 (1.19%) Salesforce Commerce Cloud
Communications & Networking
1 24 (2.86%) SMS
1 24 (2.86%) Wireless
2 6 (0.71%) VPN
3 5 (0.60%) HTTP
3 5 (0.60%) Internet
4 4 (0.48%) DNS
4 4 (0.48%) Network Security
4 4 (0.48%) Unified Communications
5 3 (0.36%) BGP
5 3 (0.36%) DHCP
5 3 (0.36%) Firewall
5 3 (0.36%) Intranet
5 3 (0.36%) Junos
5 3 (0.36%) LAN
5 3 (0.36%) OSPF
6 2 (0.24%) Cisco IPT
6 2 (0.24%) VLAN
6 2 (0.24%) WAN
7 1 (0.12%) Cisco ICM
7 1 (0.12%) NGN
Database & Business Intelligence
1 47 (5.60%) Power BI
2 27 (3.21%) Tableau
3 15 (1.79%) Data Warehouse
4 12 (1.43%) Looker
5 9 (1.07%) BigQuery
6 6 (0.71%) MySQL
6 6 (0.71%) SQL Server Integration Services
7 5 (0.60%) PostgreSQL
8 4 (0.48%) Data Lake
8 4 (0.48%) Electronic Patient Records
8 4 (0.48%) Mixpanel
9 3 (0.36%) Relational Database
10 2 (0.24%) Amazon Redshift
10 2 (0.24%) Big Data
10 2 (0.24%) Data Mining
10 2 (0.24%) Hadoop
10 2 (0.24%) Metadata
10 2 (0.24%) Parquet
10 2 (0.24%) Qlik Sense
10 2 (0.24%) Star Schema
Development Applications
1 25 (2.98%) JIRA
2 7 (0.83%) Git
2 7 (0.83%) Jenkins
3 5 (0.60%) Postman
4 3 (0.36%) GitLab
4 3 (0.36%) JUnit
4 3 (0.36%) MLflow
4 3 (0.36%) Storybook
4 3 (0.36%) Visual Website Optimizer
5 2 (0.24%) Browser DevTools
5 2 (0.24%) JDeveloper
5 2 (0.24%) Selenium
6 1 (0.12%) Charles Proxy
6 1 (0.12%) CircleCI
6 1 (0.12%) Fiddler
6 1 (0.12%) GoCD
6 1 (0.12%) Sonatype Nexus
6 1 (0.12%) Visual Studio
6 1 (0.12%) Vite
6 1 (0.12%) webpack
General
1 301 (35.83%) Finance
2 296 (35.24%) Social Skills
3 195 (23.21%) Public Sector
4 188 (22.38%) Telecoms
5 179 (21.31%) Electronics
6 177 (21.07%) Manufacturing
7 138 (16.43%) Analytical Skills
8 48 (5.71%) Retail
9 44 (5.24%) Organisational Skills
10 39 (4.64%) Advertising
11 37 (4.40%) Legal
12 25 (2.98%) Documentation Skills
12 25 (2.98%) German Language
13 21 (2.50%) Inclusion and Diversity
14 20 (2.38%) Banking
14 20 (2.38%) Presentation Skills
15 17 (2.02%) Influencing Skills
16 16 (1.90%) Italian Language
17 15 (1.79%) Publishing
18 13 (1.55%) Pharmaceutical
Job Titles
1 91 (10.83%) Analyst
2 64 (7.62%) Architect
3 59 (7.02%) Consultant
4 51 (6.07%) Senior
5 48 (5.71%) Marketing Manager
6 47 (5.60%) Lead
7 39 (4.64%) Developer
8 38 (4.52%) Business Analyst
9 33 (3.93%) IT Support
10 32 (3.81%) Project Manager
11 31 (3.69%) Designer
12 28 (3.33%) Salesforce Architect
13 27 (3.21%) Data Scientist
14 26 (3.10%) Coordinator
15 25 (2.98%) 2nd Line Desktop Support
15 25 (2.98%) 2nd Line Support
15 25 (2.98%) Desktop Support
15 25 (2.98%) SC Cleared Desktop Support
16 21 (2.50%) Data Analyst
17 20 (2.38%) Migration Engineer
Libraries, Frameworks & Software Standards
1 48 (5.71%) HTML
2 37 (4.40%) REST
3 29 (3.45%) CSS
4 18 (2.14%) SOAP
5 14 (1.67%) .NET
5 14 (1.67%) JSON
6 12 (1.43%) Lightning Web Components
6 12 (1.43%) Middleware
7 10 (1.19%) React
7 10 (1.19%) Visualforce
8 8 (0.95%) Kafka
8 8 (0.95%) SailPoint
9 7 (0.83%) OAuth
9 7 (0.83%) Pandas
10 6 (0.71%) OAuth2
10 6 (0.71%) PySpark
10 6 (0.71%) RESTful
11 5 (0.60%) HTML5 Canvas
12 4 (0.48%) Ajax
12 4 (0.48%) VML
Miscellaneous
1 58 (6.90%) Social Media
2 44 (5.24%) Onboarding
3 42 (5.00%) Product Ownership
4 40 (4.76%) Marketing Technology
5 27 (3.21%) Data Centre
6 21 (2.50%) Analytical Mindset
6 21 (2.50%) Digital Media
6 21 (2.50%) Management Information System
7 19 (2.26%) Web Conferencing
8 16 (1.90%) NHS
9 15 (1.79%) e-Learning
10 14 (1.67%) Legacy Systems
11 13 (1.55%) Learning Management System
12 11 (1.31%) Self-Motivation
13 10 (1.19%) AI Agents
13 10 (1.19%) Blog
13 10 (1.19%) Cloud Native
13 10 (1.19%) Mobile App
14 9 (1.07%) Data Protection Act
14 9 (1.07%) Greenfield Project
Operating Systems
1 24 (2.86%) Android
1 24 (2.86%) Mac OS
2 16 (1.90%) Windows
2 16 (1.90%) Windows 10
3 5 (0.60%) Windows Server
4 3 (0.36%) Linux
5 2 (0.24%) Apple iOS
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 262 (31.19%) Digital Marketing
2 232 (27.62%) Business Intelligence
3 183 (21.79%) Programme Management
4 173 (20.60%) Analytics
5 155 (18.45%) CRM
6 134 (15.95%) Agile
7 131 (15.60%) Stakeholder Management
8 95 (11.31%) Problem-Solving
9 84 (10.00%) AI
10 80 (9.52%) Project Management
11 79 (9.40%) Roadmaps
12 78 (9.29%) User Experience
13 73 (8.69%) Migration
14 69 (8.21%) Continuous Improvement
15 62 (7.38%) Stakeholder Engagement
16 61 (7.26%) Customer Engagement
17 60 (7.14%) B2B
17 60 (7.14%) Customer Experience
18 57 (6.79%) Workflow
19 56 (6.67%) DevOps
Programming Languages
1 86 (10.24%) SQL
2 63 (7.50%) Python
3 40 (4.76%) JavaScript
4 22 (2.62%) C#
5 18 (2.14%) R
6 14 (1.67%) Java
7 12 (1.43%) Apex Code
7 12 (1.43%) TypeScript
8 11 (1.31%) PowerShell
9 4 (0.48%) C++
10 3 (0.36%) BeanShell
10 3 (0.36%) PHP
11 2 (0.24%) C
11 2 (0.24%) Data Analysis Expressions
11 2 (0.24%) Go
12 1 (0.12%) Korn
12 1 (0.12%) MATLAB
12 1 (0.12%) PL/SQL
12 1 (0.12%) Tcl
12 1 (0.12%) VBA
Qualifications
1 130 (15.48%) Security Cleared
2 119 (14.17%) SC Cleared
3 75 (8.93%) Degree
4 21 (2.50%) Computer Science Degree
5 15 (1.79%) DV Cleared
6 13 (1.55%) Master's Degree
7 12 (1.43%) PMI Certification
8 9 (1.07%) CISSP
9 7 (0.83%) Microsoft Certification
10 6 (0.71%) PMP
11 5 (0.60%) CISM
12 4 (0.48%) Azure Certification
12 4 (0.48%) CSPO
13 3 (0.36%) CEH
13 3 (0.36%) CISA
13 3 (0.36%) JNCIA
13 3 (0.36%) JNCIP
13 3 (0.36%) JNCIS
13 3 (0.36%) MCP
13 3 (0.36%) PhD
Quality Assurance & Compliance
1 69 (8.21%) GDPR
2 49 (5.83%) Accessibility
3 31 (3.69%) QA
4 30 (3.57%) Data Quality
5 20 (2.38%) California Consumer Privacy Act
6 14 (1.67%) PMO
7 9 (1.07%) ISO/IEC 27001
8 8 (0.95%) PERC
9 7 (0.83%) SLA
10 6 (0.71%) JSP 440
10 6 (0.71%) NIST
10 6 (0.71%) RMADS
11 5 (0.60%) NCSC
11 5 (0.60%) PCI DSS
12 4 (0.48%) Sarbanes-Oxley
13 3 (0.36%) Actionable Recommendations
13 3 (0.36%) WCAG
14 2 (0.24%) HIPAA
14 2 (0.24%) IEC 61508
14 2 (0.24%) ISO 26262
System Software
1 14 (1.67%) Active Directory
2 4 (0.48%) Docker
3 2 (0.24%) Hyper-V
4 1 (0.12%) Firmware
4 1 (0.12%) HDFS
4 1 (0.12%) Virtual Desktop
4 1 (0.12%) Virtual Servers
4 1 (0.12%) vSphere
Systems Management
1 10 (1.19%) Terraform
2 4 (0.48%) Systems Management Server (SMS)
3 3 (0.36%) Kubeflow
3 3 (0.36%) SCCM
3 3 (0.36%) vRealize
4 2 (0.24%) Kubernetes
4 2 (0.24%) Microsoft Intune
4 2 (0.24%) Single Sign-On
5 1 (0.12%) Ansible
5 1 (0.12%) Cisco UCCE
5 1 (0.12%) Cisco UCCX
5 1 (0.12%) Failover Clustering
5 1 (0.12%) FreeIPA
5 1 (0.12%) Grafana
5 1 (0.12%) SCOM
Vendors
1 194 (23.10%) SAP
2 144 (17.14%) Salesforce
3 93 (11.07%) Microsoft
4 68 (8.10%) Adobe
5 59 (7.02%) Google
6 37 (4.40%) Cisco
7 36 (4.29%) Salesforce Marketing Cloud
8 27 (3.21%) Apple
9 25 (2.98%) HP
10 24 (2.86%) Dell
11 21 (2.50%) HubSpot
12 13 (1.55%) Tealium
13 11 (1.31%) OneTrust
14 10 (1.19%) Facebook
14 10 (1.19%) mParticle
14 10 (1.19%) Oracle
15 9 (1.07%) Databricks
15 9 (1.07%) Marketo
15 9 (1.07%) ServiceNow
16 8 (0.95%) TikTok