Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 31 July 2026, comparing them to the same period in the previous two years.

6 months to
31 Jul 2026
Same period 2025 Same period 2024
Rank 127 87 79
Rank change year-on-year -40 -8 +17
Contract jobs citing Marketing 967 777 916
As % of all contract jobs in England 2.13% 2.82% 2.69%
As % of the General category 3.85% 4.42% 4.69%
Number of daily rates quoted 542 427 542
10th Percentile £263 £213 £250
25th Percentile £350 £325 £353
Median daily rate (50th Percentile) £450 £475 £500
Median % change year-on-year -5.26% -5.00% -2.44%
75th Percentile £574 £600 £638
90th Percentile £675 £700 £775
UK median daily rate £450 £463 £500
% change year-on-year -2.70% -7.50% -2.91%
Number of hourly rates quoted 57 55 72
10th Percentile £14.96 £19.38 £13.05
25th Percentile £22.50 £26.55 £16.25
Median hourly rate £35.50 £34.65 £30.50
Median % change year-on-year +2.45% +13.61% -12.38%
75th Percentile £45.25 £49.25 £43.75
90th Percentile £54.75 £56.95 £59.88
UK median hourly rate £35.50 £36.00 £30.00
% change year-on-year -1.39% +20.00% -13.34%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 25,091 17,583 19,532
As % of all contract IT jobs advertised in England 55.36% 63.89% 57.44%
Number of daily rates quoted 15,014 11,237 12,587
10th Percentile £313 £281 £300
25th Percentile £417 £402 £413
Median daily rate (50th Percentile) £525 £512 £538
Median % change year-on-year +2.54% -4.74% -2.27%
75th Percentile £638 £638 £656
90th Percentile £750 £750 £775
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 1,910 933 1,334
10th Percentile £14.22 £13.35 £14.06
25th Percentile £18.70 £16.50 £17.25
Median hourly rate £33.99 £25.32 £38.12
Median % change year-on-year +34.24% -33.58% +27.07%
75th Percentile £63.75 £51.10 £59.95
90th Percentile £82.25 £73.75 £70.25
UK median hourly rate £32.81 £25.15 £37.50
% change year-on-year +30.44% -32.93% +22.87%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 31 July 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 31 July 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 31 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -10 653 £450 -1.10% 1,219
South East -51 98 £410 -26.13% 371
North of England -44 77 £492 -6.73% 253
Midlands -37 52 £625 +39.82% 155
West Midlands -37 43 £625 +38.89% 95
North West -38 43 £492 -7.17% 146
East of England +4 36 £400 +86.05% 74
South West -79 35 £322 -40.05% 99
Yorkshire -48 20 £501 -4.67% 78
North East -33 16 £750 +70.45% 30
East Midlands -21 9 £538 +20.25% 60
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 80 (8.27%) CMS
2 32 (3.31%) Adobe Experience Manager
3 16 (1.65%) SharePoint
4 10 (1.03%) Confluence
5 7 (0.72%) SAS
6 6 (0.62%) Drupal
6 6 (0.62%) WordPress
7 5 (0.52%) Apache Airflow
7 5 (0.52%) Sitecore CMS
8 4 (0.41%) Apache Spark
9 3 (0.31%) Apache
9 3 (0.31%) Headless CMS
10 2 (0.21%) Oracle Collaboration Suite
10 2 (0.21%) Umbraco
11 1 (0.10%) Jupyter
11 1 (0.10%) Kentico
11 1 (0.10%) nginx
11 1 (0.10%) Palantir Foundry
Applications
1 46 (4.76%) Microsoft Excel
2 34 (3.52%) Microsoft Office
3 31 (3.21%) Microsoft PowerPoint
4 29 (3.00%) Photoshop
5 15 (1.55%) Adobe Illustrator
6 8 (0.83%) Adobe Creative Suite
7 7 (0.72%) MS Visio
8 5 (0.52%) InDesign
8 5 (0.52%) SPSS
8 5 (0.52%) Trello
9 4 (0.41%) Acrobat
9 4 (0.41%) Chatbot
9 4 (0.41%) Maya
10 3 (0.31%) Adobe After Effects
10 3 (0.31%) Adobe Captivate
10 3 (0.31%) Final Cut Pro
10 3 (0.31%) Spreadsheet
11 1 (0.10%) Adobe Premiere
11 1 (0.10%) Notion
11 1 (0.10%) Siemens NX
Business Applications
1 33 (3.41%) Dynamics CRM
2 24 (2.48%) Adobe Campaign
3 22 (2.28%) Salesforce CRM
4 10 (1.03%) Magento
5 8 (0.83%) Eloqua
5 8 (0.83%) Shopify
5 8 (0.83%) Sprinklr
6 6 (0.62%) Raiser’s Edge
7 5 (0.52%) Workfront
8 4 (0.41%) SAP MDG
9 2 (0.21%) Payment Gateway
9 2 (0.21%) SAP S/4HANA
10 1 (0.10%) Dynamics GP
10 1 (0.10%) Dynamics NAV
10 1 (0.10%) NetSuite
10 1 (0.10%) Oracle Procure-to-Pay
10 1 (0.10%) SAP CRM
10 1 (0.10%) SAP CX
10 1 (0.10%) SAP MDG-S
10 1 (0.10%) Teamcenter
Cloud Services
1 93 (9.62%) SaaS
2 66 (6.83%) Azure
3 55 (5.69%) Power Platform
4 48 (4.96%) AWS
5 47 (4.86%) Salesforce Sales Cloud
6 39 (4.03%) Salesforce Service Cloud
7 34 (3.52%) GCP
8 30 (3.10%) Dynamics 365
9 26 (2.69%) Snowflake
10 21 (2.17%) Figma
11 18 (1.86%) Google Ads
12 17 (1.76%) Adobe Analytics
12 17 (1.76%) Google Analytics
13 16 (1.65%) Power Automate
14 15 (1.55%) Azure DevOps
15 11 (1.14%) Azure Data Factory
15 11 (1.14%) Microsoft 365
15 11 (1.14%) PowerApps
16 10 (1.03%) Serverless
17 9 (0.93%) Slack
Communications & Networking
1 14 (1.45%) Broadband
2 11 (1.14%) SMS
3 4 (0.41%) RSVP
4 2 (0.21%) 3G
4 2 (0.21%) 4G
4 2 (0.21%) 5G
4 2 (0.21%) CTI
4 2 (0.21%) Ethernet
4 2 (0.21%) Internet
4 2 (0.21%) WebEx
4 2 (0.21%) Wi-Fi
5 1 (0.10%) Firewall
5 1 (0.10%) NGN
5 1 (0.10%) SSL
Database & Business Intelligence
1 46 (4.76%) Power BI
2 34 (3.52%) Tableau
3 21 (2.17%) BigQuery
3 21 (2.17%) Data Warehouse
4 20 (2.07%) Data Lake
5 16 (1.65%) Metadata
6 10 (1.03%) Looker
6 10 (1.03%) Relational Database
7 8 (0.83%) NoSQL
7 8 (0.83%) Qlik Sense
8 7 (0.72%) Big Data
9 6 (0.62%) MySQL
10 4 (0.41%) Data Mining
10 4 (0.41%) PostgreSQL
10 4 (0.41%) Semantic Layer
11 3 (0.31%) Enterprise Data Warehouse
11 3 (0.31%) MongoDB
11 3 (0.31%) Redis
11 3 (0.31%) Star Schema
12 2 (0.21%) Amazon Redshift
Development Applications
1 25 (2.59%) JIRA
2 24 (2.48%) Postman
3 17 (1.76%) Git
4 12 (1.24%) Jenkins
5 9 (0.93%) Subversion
6 4 (0.41%) GitLab
7 2 (0.21%) Charles Proxy
7 2 (0.21%) Robot Framework
7 2 (0.21%) Selenium
7 2 (0.21%) TeamCity
8 1 (0.10%) Ant
8 1 (0.10%) Atlassian Bamboo
8 1 (0.10%) Claude Code
8 1 (0.10%) Cypress.io
8 1 (0.10%) Maven
8 1 (0.10%) Octopus Deploy
8 1 (0.10%) PHPUnit
8 1 (0.10%) Team Foundation Server
8 1 (0.10%) Visual Studio
8 1 (0.10%) Vite
General
1 288 (29.78%) Social Skills
2 142 (14.68%) Finance
3 121 (12.51%) Analytical Skills
4 95 (9.82%) Retail
5 58 (6.00%) Organisational Skills
6 44 (4.55%) Public Sector
7 43 (4.45%) Advertising
8 33 (3.41%) Legal
9 32 (3.31%) Influencing Skills
10 30 (3.10%) Banking
10 30 (3.10%) Presentation Skills
11 20 (2.07%) Publishing
12 18 (1.86%) Telecoms
13 14 (1.45%) Pharmaceutical
14 13 (1.34%) Automotive
15 12 (1.24%) Documentation Skills
15 12 (1.24%) Inclusion and Diversity
16 9 (0.93%) Games
16 9 (0.93%) Law
16 9 (0.93%) Manufacturing
Job Titles
1 130 (13.44%) Analyst
2 92 (9.51%) Senior
3 60 (6.20%) Marketing Manager
4 58 (6.00%) Developer
5 57 (5.89%) Architect
6 54 (5.58%) Lead
7 51 (5.27%) Consultant
8 49 (5.07%) Product Manager
9 47 (4.86%) Data Analyst
10 46 (4.76%) Project Manager
11 44 (4.55%) Senior Manager
12 37 (3.83%) Designer
13 34 (3.52%) Salesforce Developer
14 31 (3.21%) Business Analyst
15 28 (2.90%) Marketing Specialist
16 24 (2.48%) Product Owner
16 24 (2.48%) Programme Manager
17 23 (2.38%) Data Engineer
18 22 (2.28%) Coordinator
19 21 (2.17%) Business Manager
Libraries, Frameworks & Software Standards
1 33 (3.41%) HTML
2 29 (3.00%) CSS
3 24 (2.48%) REST
4 14 (1.45%) Lightning Web Components
5 10 (1.03%) JSON
5 10 (1.03%) Middleware
6 9 (0.93%) AngularJS
6 9 (0.93%) VML
7 8 (0.83%) React
7 8 (0.83%) RESTful
8 7 (0.72%) Kafka
9 6 (0.62%) .NET
9 6 (0.62%) SOAP
10 5 (0.52%) Node.js
10 5 (0.52%) PySpark
11 4 (0.41%) Flutter
11 4 (0.41%) Next.js
11 4 (0.41%) Pandas
11 4 (0.41%) React Native
11 4 (0.41%) scikit-learn
Miscellaneous
1 101 (10.44%) Marketing Technology
2 85 (8.79%) Product Ownership
3 71 (7.34%) Social Media
4 54 (5.58%) Onboarding
5 24 (2.48%) Web Conferencing
6 20 (2.07%) Analytical Mindset
7 19 (1.96%) PMI
8 18 (1.86%) Self-Motivation
9 16 (1.65%) Data Protection Act
10 15 (1.55%) Data Structures
11 14 (1.45%) AI Agents
11 14 (1.45%) Management Information System
12 13 (1.34%) FMCG
13 12 (1.24%) Cloud Native
13 12 (1.24%) Mobile App
14 10 (1.03%) Digital Media
14 10 (1.03%) Greenfield Project
14 10 (1.03%) Legacy Systems
15 9 (0.93%) Blog
15 9 (0.93%) Graphic Design
Operating Systems
1 10 (1.03%) Windows
2 4 (0.41%) Windows 10
2 4 (0.41%) Windows Server
3 1 (0.10%) Android
3 1 (0.10%) Apple iOS
3 1 (0.10%) Linux
Processes & Methodologies
1 211 (21.82%) CRM
2 208 (21.51%) Analytics
3 202 (20.89%) Stakeholder Management
4 186 (19.23%) Agile
5 139 (14.37%) Roadmaps
6 133 (13.75%) Project Management
7 126 (13.03%) AI
8 110 (11.38%) Decision-Making
9 109 (11.27%) Digital Marketing
10 105 (10.86%) Problem-Solving
11 104 (10.75%) B2B
12 76 (7.86%) Business Intelligence
13 73 (7.55%) Scrum
14 72 (7.45%) E-Commerce
14 72 (7.45%) Stakeholder Engagement
15 68 (7.03%) Data Modelling
15 68 (7.03%) Personalization
15 68 (7.03%) User Experience
16 67 (6.93%) Actionable Insight
17 64 (6.62%) Storytelling
Programming Languages
1 137 (14.17%) SQL
2 75 (7.76%) Python
3 29 (3.00%) JavaScript
4 14 (1.45%) Apex Code
5 11 (1.14%) TypeScript
6 10 (1.03%) Java
6 10 (1.03%) R
7 8 (0.83%) C#
8 6 (0.62%) PowerShell
9 5 (0.52%) SOQL
10 4 (0.41%) Korn
10 4 (0.41%) PHP
11 3 (0.31%) Data Analysis Expressions
11 3 (0.31%) LookML
12 2 (0.21%) Google Apps Script
12 2 (0.21%) PL/SQL
12 2 (0.21%) SystemVerilog
13 1 (0.10%) Bash
13 1 (0.10%) Shell Script
13 1 (0.10%) SOSL
Qualifications
1 91 (9.41%) Degree
2 41 (4.24%) Security Cleared
3 29 (3.00%) SC Cleared
4 25 (2.59%) PMP
5 24 (2.48%) PMI Certification
6 13 (1.34%) Computer Science Degree
7 9 (0.93%) Master's Degree
8 7 (0.72%) DV Cleared
9 6 (0.62%) MBA
10 4 (0.41%) RIBA
11 3 (0.31%) PhD
12 2 (0.21%) BPSS Clearance
12 2 (0.21%) Microsoft Certification
13 1 (0.10%) Analytics IQ
13 1 (0.10%) AWS Certification
13 1 (0.10%) Azure Certification
13 1 (0.10%) MOS
13 1 (0.10%) Postgraduate
13 1 (0.10%) PRINCE2 Practitioner
13 1 (0.10%) Six Sigma Black Belt
Quality Assurance & Compliance
1 55 (5.69%) Data Quality
2 52 (5.38%) QA
3 43 (4.45%) GDPR
4 23 (2.38%) Accessibility
5 13 (1.34%) PMO
6 9 (0.93%) Actionable Recommendations
7 7 (0.72%) PERC
8 6 (0.62%) SLA
9 5 (0.52%) California Consumer Privacy Act
10 4 (0.41%) GRC
11 2 (0.21%) DO-254
11 2 (0.21%) WCAG
12 1 (0.10%) HIPAA
12 1 (0.10%) PCI DSS
12 1 (0.10%) UCITS
12 1 (0.10%) WAI
12 1 (0.10%) WAI-ARIA
System Software
1 11 (1.14%) Active Directory
2 5 (0.52%) Docker
3 4 (0.41%) Virtual Machines
4 1 (0.10%) Varnish
Systems Management
1 9 (0.93%) Systems Management Server (SMS)
2 6 (0.62%) Kubernetes
3 5 (0.52%) Terraform
4 2 (0.21%) Ansible
5 1 (0.10%) Grafana
5 1 (0.10%) Single Sign-On
Vendors
1 177 (18.30%) Salesforce
2 108 (11.17%) Adobe
3 97 (10.03%) Microsoft
4 74 (7.65%) Google
5 61 (6.31%) Salesforce Marketing Cloud
6 34 (3.52%) Databricks
7 26 (2.69%) Braze
8 25 (2.59%) Oracle
9 21 (2.17%) TikTok
10 18 (1.86%) SAP
11 16 (1.65%) HubSpot
12 11 (1.14%) MuleSoft
13 9 (0.93%) Tealium
13 9 (0.93%) YouTube
14 8 (0.83%) Marketo
15 7 (0.72%) Instagram
15 7 (0.72%) Optimizely
15 7 (0.72%) Sitecore
16 6 (0.62%) Facebook
16 6 (0.62%) Pega