Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 17 May 2026, comparing them to the same period in the previous two years.

6 months to
17 May 2026
Same period 2025 Same period 2024
Rank 124 76 71
Rank change year-on-year -48 -5 +31
Contract jobs citing Marketing 840 776 1,072
As % of all contract jobs in England 2.04% 3.17% 2.95%
As % of the General category 3.77% 4.95% 5.06%
Number of daily rates quoted 450 435 640
10th Percentile £238 £209 £218
25th Percentile £319 £318 £336
Median daily rate (50th Percentile) £434 £488 £475
Median % change year-on-year -11.03% +2.63% -9.52%
75th Percentile £565 £596 £613
90th Percentile £675 £700 £775
UK median daily rate £436 £475 £475
% change year-on-year -8.16% - -9.52%
Number of hourly rates quoted 61 37 70
10th Percentile £15.50 £18.20 £13.28
25th Percentile £23.16 £27.50 £16.81
Median hourly rate £35.50 £34.50 £34.00
Median % change year-on-year +2.90% +1.47% -8.11%
75th Percentile £40.00 £47.50 £43.75
90th Percentile £50.00 £52.71 £58.50
UK median hourly rate £35.50 £34.50 £34.00
% change year-on-year +2.90% +1.47% -8.11%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,297 15,680 21,183
As % of all contract IT jobs advertised in England 54.24% 64.09% 58.22%
Number of daily rates quoted 13,814 10,164 13,657
10th Percentile £308 £293 £281
25th Percentile £413 £408 £413
Median daily rate (50th Percentile) £513 £525 £538
Median % change year-on-year -2.38% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £505 £520 £525
% change year-on-year -2.88% -0.95% -4.55%
Number of hourly rates quoted 1,475 675 1,773
10th Percentile £14.22 £13.81 £13.00
25th Percentile £18.00 £16.95 £15.46
Median hourly rate £30.58 £27.50 £30.16
Median % change year-on-year +11.20% -8.82% -6.63%
75th Percentile £63.75 £55.25 £51.91
90th Percentile £80.00 £75.00 £66.74
UK median hourly rate £30.00 £27.50 £30.00
% change year-on-year +9.09% -8.33% -7.96%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 17 May 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 17 May 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 17 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -20 558 £429 -8.97% 926
South East -74 83 £475 -1.30% 382
Midlands -21 63 £541 +27.35% 172
North of England -70 56 £447 -15.66% 325
North West -42 37 £436 -17.74% 192
South West -62 35 £325 -38.10% 113
West Midlands -40 32 £513 +52.99% 114
East Midlands +2 31 £541 +24.14% 58
East of England -9 30 £488 +1.04% 116
Yorkshire -49 15 £780 +41.82% 101
North East -24 7 £750 +53.85% 33
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 54 (6.43%) CMS
2 19 (2.26%) Adobe Experience Manager
3 14 (1.67%) SharePoint
4 13 (1.55%) Confluence
5 7 (0.83%) Drupal
6 6 (0.71%) WordPress
7 4 (0.48%) Apache Airflow
7 4 (0.48%) Apache Spark
8 3 (0.36%) SAS
9 2 (0.24%) Apache
9 2 (0.24%) Microsoft Exchange
10 1 (0.12%) Headless CMS
10 1 (0.12%) Kentico
10 1 (0.12%) nginx
10 1 (0.12%) Oracle Collaboration Suite
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 35 (4.17%) Microsoft Excel
1 35 (4.17%) Microsoft PowerPoint
2 26 (3.10%) Photoshop
3 23 (2.74%) Microsoft Office
4 13 (1.55%) Adobe Illustrator
5 10 (1.19%) MS Visio
6 7 (0.83%) Adobe Creative Suite
7 6 (0.71%) Maya
8 3 (0.36%) Adobe After Effects
8 3 (0.36%) Adobe Captivate
8 3 (0.36%) Chatbot
8 3 (0.36%) Final Cut Pro
8 3 (0.36%) InDesign
8 3 (0.36%) Spreadsheet
9 2 (0.24%) Siemens NX
9 2 (0.24%) Trello
10 1 (0.12%) Adobe Premiere
10 1 (0.12%) Adobe XD
10 1 (0.12%) Blender
10 1 (0.12%) CINEMA 4D
Business Applications
1 20 (2.38%) Dynamics CRM
2 17 (2.02%) Salesforce CRM
3 10 (1.19%) Adobe Campaign
4 8 (0.95%) Sprinklr
5 5 (0.60%) Eloqua
5 5 (0.60%) Shopify
6 4 (0.48%) Magento
7 3 (0.36%) Workfront
8 2 (0.24%) Payment Gateway
9 1 (0.12%) Dynamics NAV
9 1 (0.12%) Oracle Procure-to-Pay
9 1 (0.12%) Raiser’s Edge
9 1 (0.12%) SAP Hybris
9 1 (0.12%) SAP MDG
Cloud Services
1 88 (10.48%) SaaS
2 61 (7.26%) Azure
3 59 (7.02%) Power Platform
4 42 (5.00%) AWS
5 34 (4.05%) Salesforce Sales Cloud
6 32 (3.81%) Dynamics 365
7 31 (3.69%) Salesforce Service Cloud
8 29 (3.45%) GCP
9 20 (2.38%) Figma
10 18 (2.14%) Google Ads
11 16 (1.90%) Snowflake
12 14 (1.67%) Microsoft 365
13 13 (1.55%) Power Automate
14 12 (1.43%) Google Analytics
15 11 (1.31%) Slack
15 11 (1.31%) WhatsApp
16 10 (1.19%) Azure Data Factory
16 10 (1.19%) Serverless
17 9 (1.07%) PowerApps
17 9 (1.07%) Smartsheet
Communications & Networking
1 21 (2.50%) SMS
2 6 (0.71%) Internet
3 4 (0.48%) RSVP
4 2 (0.24%) Cisco IPT
4 2 (0.24%) DHCP
4 2 (0.24%) HTTP
4 2 (0.24%) Intranet
4 2 (0.24%) Network Security
4 2 (0.24%) VPN
4 2 (0.24%) Wi-Fi
5 1 (0.12%) 3G
5 1 (0.12%) Broadband
5 1 (0.12%) DNS
5 1 (0.12%) Firewall
5 1 (0.12%) FTP
5 1 (0.12%) LAN
5 1 (0.12%) OSPF
5 1 (0.12%) SSL
5 1 (0.12%) VoIP
5 1 (0.12%) Wireless
Database & Business Intelligence
1 45 (5.36%) Power BI
2 23 (2.74%) Tableau
3 18 (2.14%) Data Warehouse
4 11 (1.31%) Metadata
5 10 (1.19%) BigQuery
5 10 (1.19%) Looker
6 8 (0.95%) Data Lake
6 8 (0.95%) Qlik Sense
7 6 (0.71%) Relational Database
8 5 (0.60%) Big Data
8 5 (0.60%) MySQL
8 5 (0.60%) NoSQL
8 5 (0.60%) Star Schema
9 3 (0.36%) Data Mining
9 3 (0.36%) Semantic Layer
10 2 (0.24%) OLAP
10 2 (0.24%) Oracle OLAP
10 2 (0.24%) PostgreSQL
10 2 (0.24%) Snowflake Schema
10 2 (0.24%) SQL Server Integration Services
Development Applications
1 20 (2.38%) JIRA
2 18 (2.14%) Postman
3 7 (0.83%) Git
4 5 (0.60%) Jenkins
5 4 (0.48%) Subversion
6 3 (0.36%) Charles Proxy
7 2 (0.24%) GitLab
7 2 (0.24%) JDeveloper
7 2 (0.24%) Robot Framework
7 2 (0.24%) Selenium
8 1 (0.12%) Browser DevTools
8 1 (0.12%) Claude Code
8 1 (0.12%) Fiddler
8 1 (0.12%) PHPUnit
8 1 (0.12%) Vite
General
1 259 (30.83%) Social Skills
2 150 (17.86%) Finance
3 112 (13.33%) Analytical Skills
4 69 (8.21%) Public Sector
5 62 (7.38%) Retail
6 56 (6.67%) Telecoms
7 48 (5.71%) Organisational Skills
8 47 (5.60%) Electronics
9 45 (5.36%) Manufacturing
10 41 (4.88%) Advertising
11 35 (4.17%) Legal
12 26 (3.10%) Banking
13 23 (2.74%) Presentation Skills
14 21 (2.50%) Documentation Skills
15 19 (2.26%) Influencing Skills
16 14 (1.67%) Law
16 14 (1.67%) Publishing
17 13 (1.55%) German Language
18 12 (1.43%) Automotive
19 8 (0.95%) Games
Job Titles
1 118 (14.05%) Analyst
2 74 (8.81%) Senior
3 55 (6.55%) Marketing Manager
4 53 (6.31%) Consultant
5 51 (6.07%) Architect
6 44 (5.24%) Product Manager
7 39 (4.64%) Business Analyst
7 39 (4.64%) Lead
8 36 (4.29%) Designer
9 35 (4.17%) Project Manager
10 31 (3.69%) Developer
10 31 (3.69%) Senior Manager
11 30 (3.57%) Data Analyst
12 21 (2.50%) Product Owner
13 19 (2.26%) Coordinator
13 19 (2.26%) Data Engineer
13 19 (2.26%) Digital Marketing Manager
13 19 (2.26%) Programme Manager
14 18 (2.14%) Business Manager
14 18 (2.14%) Salesforce Analyst
Libraries, Frameworks & Software Standards
1 35 (4.17%) HTML
2 28 (3.33%) CSS
3 25 (2.98%) REST
4 12 (1.43%) Kafka
5 9 (1.07%) JSON
6 8 (0.95%) VML
7 7 (0.83%) React
8 6 (0.71%) AngularJS
8 6 (0.71%) Pandas
8 6 (0.71%) RESTful
9 5 (0.60%) CSS3
9 5 (0.60%) Node.js
9 5 (0.60%) OSGi
9 5 (0.60%) PySpark
10 4 (0.48%) .NET
10 4 (0.48%) HTML5
10 4 (0.48%) OAuth
10 4 (0.48%) OAuth2
10 4 (0.48%) SOAP
10 4 (0.48%) V-Ray
Miscellaneous
1 77 (9.17%) Product Ownership
2 67 (7.98%) Marketing Technology
3 54 (6.43%) Social Media
4 49 (5.83%) Onboarding
5 23 (2.74%) Web Conferencing
6 19 (2.26%) Analytical Mindset
6 19 (2.26%) PMI
7 18 (2.14%) Data Protection Act
8 17 (2.02%) AI Agents
9 15 (1.79%) Self-Motivation
10 14 (1.67%) Greenfield Project
11 13 (1.55%) FMCG
12 12 (1.43%) e-Learning
13 11 (1.31%) Digital Media
14 10 (1.19%) Cloud Native
14 10 (1.19%) Legacy Systems
14 10 (1.19%) Management Information System
15 9 (1.07%) Graphic Design
16 8 (0.95%) Animation
16 8 (0.95%) Learning Management System
Operating Systems
1 10 (1.19%) Windows
2 8 (0.95%) Windows 10
3 5 (0.60%) Windows Server
4 1 (0.12%) Android
4 1 (0.12%) Apple iOS
4 1 (0.12%) Linux
4 1 (0.12%) Windows Server 2016
4 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 164 (19.52%) Analytics
2 145 (17.26%) CRM
3 142 (16.90%) Agile
4 136 (16.19%) Stakeholder Management
5 132 (15.71%) Digital Marketing
6 108 (12.86%) Business Intelligence
6 108 (12.86%) Project Management
7 102 (12.14%) Roadmaps
8 93 (11.07%) AI
9 87 (10.36%) B2B
10 84 (10.00%) Decision-Making
11 83 (9.88%) Problem-Solving
12 62 (7.38%) Programme Management
13 61 (7.26%) Continuous Improvement
14 57 (6.79%) Data Modelling
15 56 (6.67%) E-Commerce
15 56 (6.67%) Migration
15 56 (6.67%) User Experience
16 55 (6.55%) Marketing Strategy
16 55 (6.55%) Personalization
Programming Languages
1 100 (11.90%) SQL
2 62 (7.38%) Python
3 27 (3.21%) JavaScript
4 12 (1.43%) Java
5 10 (1.19%) C#
6 8 (0.95%) R
6 8 (0.95%) TypeScript
7 5 (0.60%) Data Analysis Expressions
7 5 (0.60%) PowerShell
8 3 (0.36%) Apex Code
8 3 (0.36%) Korn
8 3 (0.36%) LookML
8 3 (0.36%) PHP
9 2 (0.24%) Go
9 2 (0.24%) Google Apps Script
9 2 (0.24%) SystemVerilog
10 1 (0.12%) Shell Script
10 1 (0.12%) SOQL
10 1 (0.12%) VBA
Qualifications
1 87 (10.36%) Degree
2 58 (6.90%) Security Cleared
3 44 (5.24%) SC Cleared
4 22 (2.62%) PMI Certification
5 21 (2.50%) PMP
6 17 (2.02%) Computer Science Degree
7 11 (1.31%) Master's Degree
8 9 (1.07%) DV Cleared
9 6 (0.71%) CISSP
10 5 (0.60%) PhD
11 4 (0.48%) BPSS Clearance
11 4 (0.48%) CEH
11 4 (0.48%) CISA
11 4 (0.48%) CISM
11 4 (0.48%) CSPO
11 4 (0.48%) MBA
11 4 (0.48%) Microsoft Certification
11 4 (0.48%) RIBA
12 3 (0.36%) AWS Certification
13 2 (0.24%) GPEN
Quality Assurance & Compliance
1 53 (6.31%) GDPR
2 41 (4.88%) Data Quality
3 31 (3.69%) QA
4 17 (2.02%) Accessibility
5 10 (1.19%) PERC
5 10 (1.19%) PMO
6 8 (0.95%) California Consumer Privacy Act
7 7 (0.83%) Actionable Recommendations
8 6 (0.71%) ISO/IEC 27001
8 6 (0.71%) NIST
9 5 (0.60%) GRC
9 5 (0.60%) JSP 440
9 5 (0.60%) RMADS
9 5 (0.60%) SLA
10 3 (0.36%) NCSC
10 3 (0.36%) PCI DSS
10 3 (0.36%) WCAG
11 2 (0.24%) DO-254
11 2 (0.24%) EU AI Act
12 1 (0.12%) UCITS
System Software
1 10 (1.19%) Active Directory
2 6 (0.71%) Docker
3 3 (0.36%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 4 (0.48%) Kubernetes
1 4 (0.48%) Terraform
2 2 (0.24%) Microsoft Intune
2 2 (0.24%) SCCM
2 2 (0.24%) Systems Management Server (SMS)
3 1 (0.12%) Failover Clustering
3 1 (0.12%) Grafana
Vendors
1 152 (18.10%) Salesforce
2 83 (9.88%) Adobe
3 68 (8.10%) Microsoft
4 67 (7.98%) Google
5 52 (6.19%) SAP
6 49 (5.83%) Salesforce Marketing Cloud
7 18 (2.14%) TikTok
8 15 (1.79%) Databricks
9 13 (1.55%) Braze
9 13 (1.55%) Oracle
10 10 (1.19%) HubSpot
11 9 (1.07%) Tealium
12 8 (0.95%) Cisco
13 6 (0.71%) Facebook
13 6 (0.71%) Instagram
13 6 (0.71%) mParticle
13 6 (0.71%) Pega
14 5 (0.60%) Pinterest
14 5 (0.60%) Snapchat
14 5 (0.60%) YouTube