Period
to 22 September 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 22 September 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
22 Sep 2020
Same period 2019 Same period 2018
Rank 79 87 98
Rank change year-on-year +8 +11 -32
Contract jobs citing Marketing 797 2,187 2,481
As % of all contract jobs advertised in England 3.08% 2.74% 2.66%
As % of the General category 7.29% 7.02% 6.58%
Number of daily rates quoted 556 1,519 1,751
Median daily rate £456 £450 £438
Median daily rate % change year-on-year +1.22% +2.86% +2.94%
10th Percentile £234 £232 £218
90th Percentile £638 £650 £600
UK median daily rate £450 £450 £438
% change year-on-year - +2.86% +2.94%
Number of hourly rates quoted 27 44 45
Median hourly rate £27.00 £23.28 £30.00
Median hourly rate % change year-on-year +15.97% -22.39% +35.99%
10th Percentile £17.86 £7.45 £13.55
90th Percentile £54.70 £46.05 £62.25
UK median hourly rate £27.00 £23.28 £28.75
% change year-on-year +15.97% -19.02% +33.72%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 10,932 31,140 37,703
As % of all contract IT jobs advertised in England 42.20% 38.96% 40.48%
Number of daily rates quoted 7,164 20,261 24,911
Median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +2.70%
10th Percentile £300 £300 £300
90th Percentile £721 £675 £675
UK median daily rate £500 £480 £475
% change year-on-year +4.17% +1.05% +5.56%
Number of hourly rates quoted 391 853 994
Median hourly rate £30.00 £22.50 £22.42
Median hourly rate % change year-on-year +33.33% +0.36% -0.36%
10th Percentile £12.75 £12.50 £12.25
90th Percentile £50.00 £50.80 £48.75
Median hourly rate £30.00 £22.50 £21.50
% change year-on-year +33.33% +4.65% -4.44%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Marketing in England.

Daily rate trend for Marketing in England

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 22 September 2020.

Daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Marketing in England.

Hourly rate trend for Marketing in England

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 22 September 2020.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 22 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +2 459 £450 - 148
South East +43 109 £438 +11.24% 80
South West +22 102 £525 - 57
North of England +64 42 £458 +7.65% 108
North West +67 31 £525 +19.66% 58
Midlands +41 26 £400 -11.11% 80
West Midlands +37 23 £400 -11.11% 41
East of England +24 20 £445 +4.71% 31
Yorkshire +38 10 £425 - 36
East Midlands +45 3 £170 -59.04% 39
North East +35 1 £575 -1.08% 14
Marketing
UK

For the 6 months to 22 September 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 353 (44.29%) Finance
2 344 (43.16%) Digital Marketing
3 321 (40.28%) Business Intelligence
4 306 (38.39%) Public Sector
5 302 (37.89%) Telecoms
6 297 (37.26%) SAP
7 293 (36.76%) Manufacturing
8 291 (36.51%) Electronics
9 290 (36.39%) Programme Management
10 221 (27.73%) Agile Software Development
11 110 (13.80%) Microsoft
12 106 (13.30%) Azure
12 106 (13.30%) Analytics
13 95 (11.92%) Security Cleared
14 90 (11.29%) CRM
15 87 (10.92%) Analytical Skills
16 83 (10.41%) SQL
17 82 (10.29%) Salesforce.com
18 80 (10.04%) HTML
19 75 (9.41%) Social Media
20 73 (9.16%) Degree
21 69 (8.66%) Stakeholder Management
22 66 (8.28%) Project Management
23 62 (7.78%) Java
24 61 (7.65%) User Experience
25 57 (7.15%) SC Cleared
25 57 (7.15%) Python
25 57 (7.15%) Scrum
26 56 (7.03%) DevOps
27 55 (6.90%) Problem-Solving

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (3.89%) CMS
2 22 (2.76%) Oracle SOA Suite
3 20 (2.51%) Mule
3 20 (2.51%) Oracle Service Bus
3 20 (2.51%) Red Hat Fuse
3 20 (2.51%) SharePoint
4 14 (1.76%) Apache Spark
5 13 (1.63%) Confluence
6 11 (1.38%) Apache
7 10 (1.25%) WordPress
8 9 (1.13%) SAS
9 6 (0.75%) Elasticsearch
9 6 (0.75%) EPiServer
9 6 (0.75%) WebSphere
9 6 (0.75%) WebSphere Application Server
10 5 (0.63%) nginx
10 5 (0.63%) Skype for Business
11 4 (0.50%) Adobe Experience Manager
11 4 (0.50%) Sitecore CMS
11 4 (0.50%) Umbraco
Applications
1 28 (3.51%) Microsoft Excel
2 23 (2.89%) Microsoft Office
3 18 (2.26%) MS Visio
4 13 (1.63%) Microsoft PowerPoint
5 9 (1.13%) Microsoft Project
6 7 (0.88%) Photoshop
7 6 (0.75%) Figma
8 5 (0.63%) Adobe Creative Suite
9 3 (0.38%) Adobe Illustrator
9 3 (0.38%) InDesign
9 3 (0.38%) Sketch
9 3 (0.38%) Spreadsheet
10 2 (0.25%) Chatbot
10 2 (0.25%) InVision
11 1 (0.13%) Acrobat
11 1 (0.13%) Adobe Premiere
11 1 (0.13%) Adobe XD
11 1 (0.13%) AutoCAD
11 1 (0.13%) SPSS
11 1 (0.13%) Zeplin
Business Applications
1 17 (2.13%) Dynamics CRM
2 8 (1.00%) Eloqua
3 6 (0.75%) Salesforce.com CRM
4 4 (0.50%) Oracle ERP
4 4 (0.50%) Remedy ITSM
4 4 (0.50%) Sprinklr
4 4 (0.50%) Workfront
5 3 (0.38%) Adobe Campaign
5 3 (0.38%) Avolution ABACUS
6 2 (0.25%) Magento
6 2 (0.25%) Oracle Payables
6 2 (0.25%) Payment Gateway
6 2 (0.25%) SAP SD
6 2 (0.25%) Social Studio
6 2 (0.25%) Sparx Enterprise Architect
7 1 (0.13%) SAP FI
7 1 (0.13%) SAP HR
7 1 (0.13%) SAP MM
7 1 (0.13%) SAP PP
7 1 (0.13%) SAP PS
Cloud Services
1 106 (13.30%) Azure
2 46 (5.77%) AWS
3 36 (4.52%) Power Platform
4 32 (4.02%) Office 365
5 31 (3.89%) SaaS
6 23 (2.89%) Google Analytics
7 19 (2.38%) GCP
7 19 (2.38%) PaaS
8 17 (2.13%) Dynamics 365
9 13 (1.63%) IaaS
9 13 (1.63%) Salesforce Sales Cloud
10 10 (1.25%) PowerApps
10 10 (1.25%) Salesforce Service Cloud
11 8 (1.00%) Azure Data Factory
11 8 (1.00%) Serverless
12 7 (0.88%) Veeva
13 6 (0.75%) Adobe Analytics
13 6 (0.75%) AWS Lambda
13 6 (0.75%) Azure Active Directory
13 6 (0.75%) OneDrive
Communications & Networking
1 16 (2.01%) Firewall
2 15 (1.88%) DNS
3 9 (1.13%) SMS
4 8 (1.00%) HTTP
5 6 (0.75%) Internet
5 6 (0.75%) VoIP
6 5 (0.63%) LAN
6 5 (0.63%) Skype
6 5 (0.63%) WAN
7 4 (0.50%) Broadband
7 4 (0.50%) VPN
7 4 (0.50%) Wi-Fi
8 3 (0.38%) TCP/IP
9 2 (0.25%) BGP
9 2 (0.25%) EIGRP
9 2 (0.25%) Extranet
9 2 (0.25%) OSPF
9 2 (0.25%) RTCP
9 2 (0.25%) RTP
9 2 (0.25%) SAN
Database & Business Intelligence
1 37 (4.64%) Big Data
2 29 (3.64%) Power BI
3 24 (3.01%) Data Warehouse
4 20 (2.51%) Relational Database
5 15 (1.88%) Hadoop
6 14 (1.76%) Data Lake
6 14 (1.76%) Data Mining
6 14 (1.76%) SQL Server
7 12 (1.51%) SQL Server Integration Services
8 10 (1.25%) Azure SQL Database
8 10 (1.25%) MongoDB
8 10 (1.25%) MySQL
9 8 (1.00%) Amazon Redshift
9 8 (1.00%) BusinessObjects
9 8 (1.00%) PostgreSQL
10 6 (0.75%) BigQuery
10 6 (0.75%) Looker
10 6 (0.75%) NoSQL
10 6 (0.75%) Snowflake Schema
11 5 (0.63%) SAS EBI
Development Applications
1 51 (6.40%) Git (software)
2 30 (3.76%) Jenkins
3 28 (3.51%) JIRA
3 28 (3.51%) Maven
4 8 (1.00%) Subversion
5 5 (0.63%) Visual Studio
5 5 (0.63%) Visual Studio Team System
6 4 (0.50%) GitLab
6 4 (0.50%) gulp
6 4 (0.50%) Selenium
6 4 (0.50%) Team Foundation Server
6 4 (0.50%) webpack
7 3 (0.38%) Mockito
8 2 (0.25%) Bitbucket
8 2 (0.25%) Gradle
8 2 (0.25%) Jasmine
8 2 (0.25%) Octopus Deploy
8 2 (0.25%) Redmine
8 2 (0.25%) RStudio
8 2 (0.25%) SoapUI
General
1 353 (44.29%) Finance
2 306 (38.39%) Public Sector
3 302 (37.89%) Telecoms
4 293 (36.76%) Manufacturing
5 291 (36.51%) Electronics
6 28 (3.51%) Retail
7 20 (2.51%) Advertising
8 17 (2.13%) Legal
9 15 (1.88%) Banking
10 14 (1.76%) Pharmaceutical
11 13 (1.63%) Back Office
12 11 (1.38%) Games
13 10 (1.25%) Publishing
14 8 (1.00%) German Language
15 7 (0.88%) Law
16 6 (0.75%) Front Office
16 6 (0.75%) Spanish Language
17 5 (0.63%) French Language
17 5 (0.63%) Military
18 4 (0.50%) Local Government
Job Titles
1 145 (18.19%) Developer
2 113 (14.18%) Analyst
3 70 (8.78%) Architect
4 50 (6.27%) Consultant
5 45 (5.65%) Business Analyst
6 44 (5.52%) Project Manager
7 37 (4.64%) Java Developer
8 29 (3.64%) Designer
9 26 (3.26%) Senior Developer
10 22 (2.76%) Marketing Manager
11 21 (2.63%) Marketing Analyst
12 20 (2.51%) Data Engineer
13 19 (2.38%) C# Developer
13 19 (2.38%) Senior Java Developer
14 18 (2.26%) Integration Developer
15 17 (2.13%) Azure Developer
15 17 (2.13%) Copywriter
16 16 (2.01%) Data Scientist
16 16 (2.01%) Office 365 Engineer
16 16 (2.01%) Research Analyst
Libraries, Frameworks & Software Standards
1 80 (10.04%) HTML
2 53 (6.65%) Web Services
3 52 (6.52%) CSS
4 43 (5.40%) SOAP
5 38 (4.77%) JSON
5 38 (4.77%) Middleware
6 35 (4.39%) RESTful
7 33 (4.14%) .NET
8 32 (4.02%) XML
9 28 (3.51%) Apache Camel
10 27 (3.39%) REST
11 26 (3.26%) Velocity
12 25 (3.14%) Swagger
12 25 (3.14%) WireMock
12 25 (3.14%) XSLT
13 24 (3.01%) Kafka
14 23 (2.89%) HTML5
14 23 (2.89%) jQuery
15 20 (2.51%) Node.js
16 18 (2.26%) React
Miscellaneous
1 87 (10.92%) Analytical Skills
2 75 (9.41%) Social Media
3 61 (7.65%) User Experience
4 27 (3.39%) NHS
5 24 (3.01%) Management Information System
6 16 (2.01%) FMCG
6 16 (2.01%) Virtual Team
7 15 (1.88%) Marketing Technology
8 13 (1.63%) Algorithms
9 11 (1.38%) Greenfield Project
10 10 (1.25%) Life Science
10 10 (1.25%) Smart City
11 9 (1.13%) Analytical Mindset
11 9 (1.13%) Mobile App
11 9 (1.13%) Self-Motivation
12 7 (0.88%) Enterprise Software
12 7 (0.88%) Graphic Design
13 6 (0.75%) Blog
13 6 (0.75%) Digital Media
13 6 (0.75%) Fixed Income
Operating Systems
1 38 (4.77%) Windows
2 32 (4.02%) Linux
3 24 (3.01%) Windows 10
4 7 (0.88%) Apple iOS
4 7 (0.88%) Unix
5 6 (0.75%) Android
6 5 (0.63%) Mac OS X
6 5 (0.63%) Red Hat Enterprise Linux
7 3 (0.38%) Ubuntu
7 3 (0.38%) Windows Server
8 2 (0.25%) CentOS
8 2 (0.25%) Windows 7
8 2 (0.25%) Windows Mobile
9 1 (0.13%) Mac OS
9 1 (0.13%) Windows Server 2008
9 1 (0.13%) Windows Server 2016
Processes & Methodologies
1 344 (43.16%) Digital Marketing
2 321 (40.28%) Business Intelligence
3 290 (36.39%) Programme Management
4 221 (27.73%) Agile Software Development
5 106 (13.30%) Analytics
6 90 (11.29%) CRM
7 69 (8.66%) Stakeholder Management
8 66 (8.28%) Project Management
9 57 (7.15%) Scrum
10 56 (7.03%) DevOps
11 55 (6.90%) Problem-Solving
12 52 (6.52%) Data Science
13 48 (6.02%) Project Delivery
14 47 (5.90%) Data Modelling
14 47 (5.90%) Migration
15 45 (5.65%) E-Commerce
15 45 (5.65%) TDD
16 37 (4.64%) SOA
17 34 (4.27%) Machine Learning
17 34 (4.27%) Visualisation
Programming Languages
1 83 (10.41%) SQL
2 62 (7.78%) Java
3 57 (7.15%) Python
4 54 (6.78%) JavaScript
5 34 (4.27%) C#
6 25 (3.14%) XPath
7 15 (1.88%) PHP
8 14 (1.76%) Apex Code
9 11 (1.38%) C
9 11 (1.38%) R
10 9 (1.13%) Java 8
11 7 (0.88%) Bash Shell
11 7 (0.88%) TypeScript
12 6 (0.75%) PowerShell
13 4 (0.50%) PL/SQL
13 4 (0.50%) Ruby
14 3 (0.38%) C++
14 3 (0.38%) Perl
14 3 (0.38%) Scala
14 3 (0.38%) Shell Script
Qualifications
1 95 (11.92%) Security Cleared
2 73 (9.16%) Degree
3 57 (7.15%) SC Cleared
4 35 (4.39%) DV Cleared
5 19 (2.38%) Master's Degree
6 7 (0.88%) CISSP
6 7 (0.88%) Numerate Degree
7 6 (0.75%) MBA
7 6 (0.75%) PhD
8 4 (0.50%) CFA
8 4 (0.50%) CIMA
8 4 (0.50%) Cisco Certification
8 4 (0.50%) Computer Science Degree
9 3 (0.38%) CCIE
9 3 (0.38%) CCNA
9 3 (0.38%) CCNP
9 3 (0.38%) ITIL Certification
9 3 (0.38%) PRINCE2 Certification
10 2 (0.25%) CCDA
10 2 (0.25%) Microsoft Certification
Quality Assurance & Compliance
1 24 (3.01%) GDPR
2 17 (2.13%) QA
3 10 (1.25%) ISO/IEC 27001
3 10 (1.25%) PMO
4 9 (1.13%) JSP 440
5 8 (1.00%) Data Quality
6 5 (0.63%) GxP
6 5 (0.63%) NIST
7 4 (0.50%) RMADS
8 2 (0.25%) NIST 800
8 2 (0.25%) WCAG
9 1 (0.13%) Def Stans
9 1 (0.13%) HMG Security Policy Framework
9 1 (0.13%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
9 1 (0.13%) NCSC
9 1 (0.13%) PCI DSS
9 1 (0.13%) Sarbanes-Oxley
9 1 (0.13%) SLA
9 1 (0.13%) UCITS
System Software
1 38 (4.77%) Docker
2 12 (1.51%) Active Directory
3 2 (0.25%) Hyper-V
3 2 (0.25%) VMware Infrastructure
4 1 (0.13%) KVM
4 1 (0.13%) VMware ESXi
4 1 (0.13%) VMware NSX
Systems Management
1 25 (3.14%) Terraform
2 20 (2.51%) Kubernetes
3 16 (2.01%) Microsoft Intune
4 15 (1.88%) Ansible
5 8 (1.00%) SCCM
6 7 (0.88%) Opscode Chef
6 7 (0.88%) Puppet
7 6 (0.75%) Single Sign-On
8 5 (0.63%) AirWatch
9 4 (0.50%) Prometheus
9 4 (0.50%) Rancher
10 3 (0.38%) Kibana
10 3 (0.38%) logstash
11 2 (0.25%) Consul
11 2 (0.25%) Packer
11 2 (0.25%) vCenter Server
12 1 (0.13%) Docker Swarm
12 1 (0.13%) Grafana
12 1 (0.13%) Icinga
12 1 (0.13%) Istio
Vendors
1 297 (37.26%) SAP
2 110 (13.80%) Microsoft
3 82 (10.29%) Salesforce.com
4 48 (6.02%) Oracle
5 36 (4.52%) Google
6 33 (4.14%) Adobe
7 31 (3.89%) Salesforce Marketing Cloud
8 26 (3.26%) Databricks
9 24 (3.01%) Talend
10 21 (2.63%) Pega
11 20 (2.51%) WSO2
12 19 (2.38%) Tableau
13 17 (2.13%) Pardot
14 16 (2.01%) StreamSets
15 10 (1.25%) BiZZdesign
16 8 (1.00%) Tealium
16 8 (1.00%) YouTube
17 7 (0.88%) Teradata
18 6 (0.75%) Marketo
18 6 (0.75%) Splunk