Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 30 March 2026, comparing them to the same period in the previous two years.

6 months to
30 Mar 2026
Same period 2025 Same period 2024
Rank 111 73 68
Rank change year-on-year -38 -5 +29
Contract jobs citing Marketing 859 819 1,154
As % of all contract jobs in England 2.26% 3.35% 3.06%
As % of the General category 3.98% 5.28% 5.24%
Number of daily rates quoted 436 482 737
10th Percentile £213 £214 £212
25th Percentile £323 £313 £338
Median daily rate (50th Percentile) £450 £482 £475
Median % change year-on-year -6.64% +1.47% -9.52%
75th Percentile £568 £600 £613
90th Percentile £688 £700 £738
UK median daily rate £449 £475 £475
% change year-on-year -5.58% - -9.52%
Number of hourly rates quoted 85 32 62
10th Percentile £15.40 £25.80 £15.38
25th Percentile £20.50 £30.19 £23.44
Median hourly rate £24.00 £45.29 £34.00
Median % change year-on-year -47.01% +33.20% -6.85%
75th Percentile £35.75 £56.50 £42.19
90th Percentile £41.55 £79.28 £55.00
UK median hourly rate £23.91 £41.54 £34.00
% change year-on-year -42.43% +22.17% -6.85%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,568 15,525 22,005
As % of all contract IT jobs advertised in England 56.87% 63.49% 58.41%
Number of daily rates quoted 13,589 10,129 14,313
10th Percentile £302 £300 £275
25th Percentile £408 £410 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £767
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,365 630 1,704
10th Percentile £14.30 £14.75 £13.00
25th Percentile £17.69 £18.50 £15.23
Median hourly rate £25.50 £30.00 £26.02
Median % change year-on-year -15.00% +15.32% -25.67%
75th Percentile £61.18 £60.00 £50.00
90th Percentile £80.00 £75.03 £65.00
UK median hourly rate £25.20 £29.07 £26.00
% change year-on-year -13.33% +11.81% -25.71%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 30 March 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 30 March 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 30 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -19 538 £429 -4.67% 749
South East -61 105 £525 -4.55% 397
Midlands -21 66 £425 +40.50% 185
North of England -98 48 £413 -18.62% 319
East of England 0 47 £500 - 91
East Midlands 0 44 £413 +32.21% 83
South West -49 40 £525 -3.67% 104
North West -64 31 £432 -13.70% 189
West Midlands -43 22 £600 +123.26% 102
Yorkshire -59 12 £780 +41.82% 100
North East -18 8 £175 -51.72% 31
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 45 (5.24%) CMS
2 16 (1.86%) Adobe Experience Manager
2 16 (1.86%) Confluence
3 15 (1.75%) SharePoint
4 11 (1.28%) WordPress
5 6 (0.70%) Apache Spark
6 5 (0.58%) Drupal
7 3 (0.35%) Apache
7 3 (0.35%) Apache Airflow
7 3 (0.35%) SAS
8 2 (0.23%) Microsoft Exchange
9 1 (0.12%) Oracle Collaboration Suite
9 1 (0.12%) Sitecore CMS
9 1 (0.12%) Sitefinity
9 1 (0.12%) Umbraco
Applications
1 41 (4.77%) Microsoft Excel
2 39 (4.54%) Microsoft Office
3 29 (3.38%) Microsoft PowerPoint
4 19 (2.21%) Photoshop
5 11 (1.28%) Adobe Illustrator
6 8 (0.93%) MS Visio
7 7 (0.81%) Adobe Creative Suite
8 6 (0.70%) Spreadsheet
9 5 (0.58%) Adobe After Effects
10 4 (0.47%) InDesign
10 4 (0.47%) Maya
11 3 (0.35%) Adobe Captivate
11 3 (0.35%) Final Cut Pro
12 2 (0.23%) Adobe Premiere
12 2 (0.23%) Chatbot
12 2 (0.23%) Notion
12 2 (0.23%) Trello
13 1 (0.12%) Adobe XD
13 1 (0.12%) CapCut
13 1 (0.12%) CINEMA 4D
Business Applications
1 18 (2.10%) Dynamics CRM
2 10 (1.16%) Salesforce CRM
2 10 (1.16%) Sprinklr
3 7 (0.81%) Adobe Campaign
3 7 (0.81%) Shopify
4 6 (0.70%) Eloqua
5 1 (0.12%) Dynamics NAV
5 1 (0.12%) Endur
5 1 (0.12%) Oracle Procure-to-Pay
5 1 (0.12%) Raiser’s Edge
5 1 (0.12%) SAP EWM
5 1 (0.12%) SAP GTS
5 1 (0.12%) SAP Hybris
5 1 (0.12%) SAP MDG
5 1 (0.12%) SAP MM
5 1 (0.12%) SAP Oil and Gas
5 1 (0.12%) SAP S/4HANA
5 1 (0.12%) SAP SCM
5 1 (0.12%) SAP SRM
5 1 (0.12%) Workfront
Cloud Services
1 82 (9.55%) SaaS
2 69 (8.03%) Azure
3 59 (6.87%) Power Platform
4 38 (4.42%) Dynamics 365
5 34 (3.96%) AWS
6 33 (3.84%) GCP
7 30 (3.49%) Microsoft 365
8 27 (3.14%) Salesforce Sales Cloud
9 23 (2.68%) Salesforce Service Cloud
10 20 (2.33%) Figma
11 17 (1.98%) Google Analytics
11 17 (1.98%) Power Automate
12 15 (1.75%) Google Ads
13 14 (1.63%) Serverless
14 13 (1.51%) Azure Functions
14 13 (1.51%) Snowflake
15 12 (1.40%) PowerApps
16 11 (1.28%) Canva
16 11 (1.28%) Salesforce Commerce Cloud
16 11 (1.28%) WhatsApp
Communications & Networking
1 20 (2.33%) SMS
2 16 (1.86%) Wireless
3 8 (0.93%) Internet
4 5 (0.58%) VPN
5 4 (0.47%) HTTP
5 4 (0.47%) Intranet
5 4 (0.47%) Unified Communications
6 3 (0.35%) BGP
6 3 (0.35%) Firewall
6 3 (0.35%) Junos
6 3 (0.35%) Network Security
6 3 (0.35%) OSPF
7 2 (0.23%) Cisco IPT
7 2 (0.23%) DHCP
7 2 (0.23%) DNS
7 2 (0.23%) LAN
7 2 (0.23%) Wi-Fi
8 1 (0.12%) FTP
8 1 (0.12%) VoIP
8 1 (0.12%) WAN
Database & Business Intelligence
1 44 (5.12%) Power BI
2 16 (1.86%) Data Warehouse
3 14 (1.63%) Tableau
4 11 (1.28%) Looker
5 10 (1.16%) Metadata
6 6 (0.70%) BigQuery
6 6 (0.70%) Data Lake
6 6 (0.70%) Relational Database
7 5 (0.58%) Big Data
7 5 (0.58%) MySQL
7 5 (0.58%) Star Schema
8 4 (0.47%) NoSQL
8 4 (0.47%) SQL Server Integration Services
9 3 (0.35%) Data Mining
9 3 (0.35%) PostgreSQL
9 3 (0.35%) Semantic Layer
10 2 (0.23%) OLAP
10 2 (0.23%) Oracle OLAP
10 2 (0.23%) Oracle Reports
10 2 (0.23%) Snowflake Schema
Development Applications
1 20 (2.33%) JIRA
2 9 (1.05%) Postman
3 5 (0.58%) Jenkins
4 3 (0.35%) Charles Proxy
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Selenium
4 3 (0.35%) Storybook
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) Git
6 1 (0.12%) Vite
General
1 287 (33.41%) Social Skills
2 234 (27.24%) Finance
3 137 (15.95%) Analytical Skills
4 134 (15.60%) Public Sector
5 125 (14.55%) Telecoms
6 118 (13.74%) Electronics
7 116 (13.50%) Manufacturing
8 57 (6.64%) Retail
9 53 (6.17%) Organisational Skills
10 42 (4.89%) Advertising
11 41 (4.77%) Legal
12 30 (3.49%) Banking
13 25 (2.91%) German Language
14 24 (2.79%) Presentation Skills
15 23 (2.68%) Publishing
16 22 (2.56%) Documentation Skills
17 18 (2.10%) Law
18 15 (1.75%) Influencing Skills
19 13 (1.51%) Italian Language
19 13 (1.51%) Pharmaceutical
Job Titles
1 100 (11.64%) Analyst
2 64 (7.45%) Senior
3 61 (7.10%) Consultant
4 59 (6.87%) Architect
5 55 (6.40%) Marketing Manager
6 38 (4.42%) Business Analyst
7 37 (4.31%) Lead
8 35 (4.07%) Project Manager
9 33 (3.84%) Product Manager
10 32 (3.73%) Developer
11 27 (3.14%) Designer
12 26 (3.03%) Senior Manager
13 25 (2.91%) Data Analyst
14 24 (2.79%) Data Scientist
15 20 (2.33%) Coordinator
15 20 (2.33%) IT Support
15 20 (2.33%) Salesforce Architect
16 17 (1.98%) Digital Marketing Manager
16 17 (1.98%) Marketing Executive
17 16 (1.86%) Migration Engineer
Libraries, Frameworks & Software Standards
1 40 (4.66%) HTML
2 27 (3.14%) CSS
3 25 (2.91%) REST
4 13 (1.51%) JSON
5 9 (1.05%) Pandas
6 8 (0.93%) .NET
6 8 (0.93%) Kafka
6 8 (0.93%) Middleware
6 8 (0.93%) React
6 8 (0.93%) RESTful
7 6 (0.70%) Lightning Web Components
7 6 (0.70%) OAuth
7 6 (0.70%) OAuth2
7 6 (0.70%) SOAP
8 5 (0.58%) AngularJS
8 5 (0.58%) OSGi
8 5 (0.58%) PySpark
8 5 (0.58%) VML
9 4 (0.47%) Ajax
9 4 (0.47%) CSS3
Miscellaneous
1 69 (8.03%) Marketing Technology
2 63 (7.33%) Social Media
3 57 (6.64%) Product Ownership
4 42 (4.89%) Onboarding
5 23 (2.68%) Data Centre
6 22 (2.56%) Analytical Mindset
7 20 (2.33%) Web Conferencing
8 19 (2.21%) Self-Motivation
9 15 (1.75%) Data Protection Act
9 15 (1.75%) Management Information System
10 13 (1.51%) Digital Media
10 13 (1.51%) e-Learning
10 13 (1.51%) NHS
11 11 (1.28%) AI Agents
11 11 (1.28%) FMCG
12 10 (1.16%) Data Structures
12 10 (1.16%) Greenfield Project
12 10 (1.16%) Learning Management System
12 10 (1.16%) Mobile App
12 10 (1.16%) PMI
Operating Systems
1 16 (1.86%) Android
2 15 (1.75%) Mac OS
3 13 (1.51%) Windows 10
4 7 (0.81%) Windows
5 2 (0.23%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 209 (24.33%) Digital Marketing
2 170 (19.79%) Analytics
2 170 (19.79%) Business Intelligence
3 144 (16.76%) CRM
4 134 (15.60%) Stakeholder Management
5 127 (14.78%) Programme Management
6 125 (14.55%) Agile
7 93 (10.83%) Project Management
8 87 (10.13%) AI
9 86 (10.01%) Roadmaps
10 84 (9.78%) Problem-Solving
11 75 (8.73%) Migration
12 69 (8.03%) Continuous Improvement
13 66 (7.68%) B2B
14 63 (7.33%) Decision-Making
15 57 (6.64%) Actionable Insight
15 57 (6.64%) Marketing Strategy
16 54 (6.29%) Data Modelling
17 53 (6.17%) E-Commerce
17 53 (6.17%) User Experience
Programming Languages
1 83 (9.66%) SQL
2 63 (7.33%) Python
3 36 (4.19%) JavaScript
4 16 (1.86%) C#
4 16 (1.86%) Java
5 13 (1.51%) TypeScript
6 12 (1.40%) R
7 6 (0.70%) Apex Code
8 5 (0.58%) PowerShell
9 4 (0.47%) Data Analysis Expressions
10 3 (0.35%) LookML
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) SystemVerilog
12 1 (0.12%) BeanShell
12 1 (0.12%) Korn
12 1 (0.12%) Shell Script
12 1 (0.12%) VBA
Qualifications
1 100 (11.64%) Security Cleared
2 89 (10.36%) SC Cleared
3 80 (9.31%) Degree
4 22 (2.56%) Computer Science Degree
5 14 (1.63%) PMI Certification
6 13 (1.51%) Master's Degree
7 11 (1.28%) DV Cleared
8 10 (1.16%) PMP
9 7 (0.81%) CISSP
10 6 (0.70%) Microsoft Certification
11 5 (0.58%) BPSS Clearance
11 5 (0.58%) CISM
11 5 (0.58%) PhD
12 4 (0.47%) CEH
12 4 (0.47%) CISA
12 4 (0.47%) CSPO
12 4 (0.47%) MBA
12 4 (0.47%) RIBA
13 3 (0.35%) Azure Certification
13 3 (0.35%) JNCIA
Quality Assurance & Compliance
1 60 (6.98%) GDPR
2 44 (5.12%) Data Quality
3 26 (3.03%) Accessibility
3 26 (3.03%) QA
4 16 (1.86%) California Consumer Privacy Act
5 11 (1.28%) PERC
5 11 (1.28%) PMO
6 10 (1.16%) SLA
7 7 (0.81%) Actionable Recommendations
7 7 (0.81%) ISO/IEC 27001
7 7 (0.81%) NIST
8 5 (0.58%) GRC
8 5 (0.58%) JSP 440
8 5 (0.58%) PCI DSS
8 5 (0.58%) RMADS
9 3 (0.35%) NCSC
9 3 (0.35%) WCAG
10 2 (0.23%) DO-254
10 2 (0.23%) EU AI Act
10 2 (0.23%) HIPAA
System Software
1 5 (0.58%) Active Directory
2 4 (0.47%) Docker
3 1 (0.12%) Hyper-V
3 1 (0.12%) Virtual Desktop
3 1 (0.12%) Virtual Machines
Systems Management
1 3 (0.35%) Kubernetes
1 3 (0.35%) Terraform
2 2 (0.23%) Microsoft Intune
2 2 (0.23%) SCCM
2 2 (0.23%) Systems Management Server (SMS)
2 2 (0.23%) vRealize
3 1 (0.12%) Cisco UCCE
3 1 (0.12%) Cisco UCCX
3 1 (0.12%) Failover Clustering
3 1 (0.12%) Grafana
Vendors
1 147 (17.11%) Salesforce
2 129 (15.02%) SAP
3 83 (9.66%) Microsoft
4 82 (9.55%) Adobe
5 68 (7.92%) Google
6 46 (5.36%) Salesforce Marketing Cloud
7 28 (3.26%) Cisco
8 23 (2.68%) HubSpot
9 20 (2.33%) Apple
10 16 (1.86%) Dell
10 16 (1.86%) HP
10 16 (1.86%) Oracle
10 16 (1.86%) TikTok
11 14 (1.63%) Tealium
12 11 (1.28%) Databricks
13 9 (1.05%) Instagram
13 9 (1.05%) Marketo
13 9 (1.05%) OneTrust
14 8 (0.93%) mParticle
14 8 (0.93%) ServiceNow