Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 1 April 2026, comparing them to the same period in the previous two years.

6 months to
1 Apr 2026
Same period 2025 Same period 2024
Rank 114 74 68
Rank change year-on-year -40 -6 +27
Contract jobs citing Marketing 873 809 1,154
As % of all contract jobs in England 2.29% 3.34% 3.06%
As % of the General category 4.02% 5.26% 5.24%
Number of daily rates quoted 449 478 737
10th Percentile £213 £213 £212
25th Percentile £318 £313 £338
Median daily rate (50th Percentile) £450 £490 £475
Median % change year-on-year -8.16% +3.16% -9.52%
75th Percentile £565 £600 £613
90th Percentile £688 £700 £738
UK median daily rate £440 £488 £475
% change year-on-year -9.74% +2.63% -9.52%
Number of hourly rates quoted 84 31 62
10th Percentile £15.39 £25.75 £15.38
25th Percentile £20.50 £30.34 £23.44
Median hourly rate £23.91 £47.50 £34.00
Median % change year-on-year -49.66% +39.71% -6.85%
75th Percentile £35.75 £57.25 £42.19
90th Percentile £41.60 £80.75 £55.00
UK median hourly rate £23.83 £43.08 £34.00
% change year-on-year -44.69% +26.69% -6.85%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,698 15,388 22,008
As % of all contract IT jobs advertised in England 56.84% 63.47% 58.40%
Number of daily rates quoted 13,693 10,039 14,313
10th Percentile £300 £300 £275
25th Percentile £406 £410 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £767
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,366 623 1,708
10th Percentile £14.25 £14.71 £13.00
25th Percentile £17.69 £18.50 £15.28
Median hourly rate £25.77 £30.00 £26.03
Median % change year-on-year -14.10% +15.25% -25.63%
75th Percentile £61.18 £60.00 £50.00
90th Percentile £80.00 £75.20 £65.00
UK median hourly rate £25.38 £29.07 £26.00
% change year-on-year -12.69% +11.81% -25.71%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 1 April 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 1 April 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 1 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -23 551 £430 -4.44% 749
South East -56 105 £525 -8.70% 397
Midlands -24 66 £425 +40.50% 185
North of England -99 49 £413 -20.58% 319
East of England +2 45 £500 - 91
East Midlands +4 44 £418 +33.97% 83
South West -46 42 £525 -0.94% 104
North West -67 32 £413 -19.41% 189
West Midlands -46 22 £625 +132.56% 102
Yorkshire -51 12 £780 +41.82% 100
North East -18 8 £175 -51.72% 31
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 49 (5.61%) CMS
2 17 (1.95%) Adobe Experience Manager
3 16 (1.83%) Confluence
4 15 (1.72%) SharePoint
5 10 (1.15%) WordPress
6 6 (0.69%) Apache Spark
7 5 (0.57%) Drupal
8 4 (0.46%) Apache
9 3 (0.34%) Apache Airflow
9 3 (0.34%) SAS
10 2 (0.23%) Microsoft Exchange
11 1 (0.11%) nginx
11 1 (0.11%) Oracle Collaboration Suite
11 1 (0.11%) Sitecore CMS
11 1 (0.11%) Sitefinity
11 1 (0.11%) Umbraco
Applications
1 41 (4.70%) Microsoft Excel
2 39 (4.47%) Microsoft Office
3 29 (3.32%) Microsoft PowerPoint
4 23 (2.63%) Photoshop
5 12 (1.37%) Adobe Illustrator
6 8 (0.92%) MS Visio
7 7 (0.80%) Adobe Creative Suite
8 6 (0.69%) Maya
8 6 (0.69%) Spreadsheet
9 5 (0.57%) Adobe After Effects
10 4 (0.46%) InDesign
11 3 (0.34%) Adobe Captivate
11 3 (0.34%) Final Cut Pro
12 2 (0.23%) Adobe Premiere
12 2 (0.23%) Chatbot
12 2 (0.23%) Notion
12 2 (0.23%) Siemens NX
12 2 (0.23%) Trello
13 1 (0.11%) Adobe XD
13 1 (0.11%) CINEMA 4D
Business Applications
1 18 (2.06%) Dynamics CRM
2 11 (1.26%) Salesforce CRM
3 10 (1.15%) Sprinklr
4 7 (0.80%) Adobe Campaign
4 7 (0.80%) Shopify
5 6 (0.69%) Eloqua
6 1 (0.11%) Dynamics NAV
6 1 (0.11%) Endur
6 1 (0.11%) Magento
6 1 (0.11%) Oracle Procure-to-Pay
6 1 (0.11%) Payment Gateway
6 1 (0.11%) SAP EWM
6 1 (0.11%) SAP GTS
6 1 (0.11%) SAP Hybris
6 1 (0.11%) SAP MM
6 1 (0.11%) SAP Oil and Gas
6 1 (0.11%) SAP PP
6 1 (0.11%) SAP S/4HANA
6 1 (0.11%) SAP SCM
6 1 (0.11%) SAP SRM
Cloud Services
1 84 (9.62%) SaaS
2 68 (7.79%) Azure
3 59 (6.76%) Power Platform
4 37 (4.24%) Dynamics 365
5 34 (3.89%) AWS
6 33 (3.78%) GCP
7 30 (3.44%) Microsoft 365
8 28 (3.21%) Salesforce Sales Cloud
9 26 (2.98%) Salesforce Service Cloud
10 20 (2.29%) Figma
11 18 (2.06%) Google Analytics
12 17 (1.95%) Power Automate
13 16 (1.83%) Google Ads
14 14 (1.60%) Serverless
15 13 (1.49%) Azure Functions
15 13 (1.49%) Snowflake
16 12 (1.37%) PowerApps
17 11 (1.26%) Canva
17 11 (1.26%) Salesforce Commerce Cloud
17 11 (1.26%) WhatsApp
Communications & Networking
1 21 (2.41%) SMS
2 16 (1.83%) Wireless
3 8 (0.92%) Internet
4 5 (0.57%) VPN
5 4 (0.46%) HTTP
5 4 (0.46%) Intranet
5 4 (0.46%) Unified Communications
6 3 (0.34%) BGP
6 3 (0.34%) Firewall
6 3 (0.34%) Junos
6 3 (0.34%) Network Security
6 3 (0.34%) OSPF
7 2 (0.23%) Cisco IPT
7 2 (0.23%) DHCP
7 2 (0.23%) DNS
7 2 (0.23%) LAN
7 2 (0.23%) Wi-Fi
8 1 (0.11%) 3G
8 1 (0.11%) Cisco ICM
8 1 (0.11%) NGN
Database & Business Intelligence
1 44 (5.04%) Power BI
2 15 (1.72%) Data Warehouse
3 14 (1.60%) Tableau
4 11 (1.26%) Looker
5 10 (1.15%) Metadata
6 6 (0.69%) BigQuery
6 6 (0.69%) Data Lake
6 6 (0.69%) MySQL
6 6 (0.69%) Relational Database
7 5 (0.57%) Big Data
7 5 (0.57%) Star Schema
8 4 (0.46%) NoSQL
8 4 (0.46%) SQL Server Integration Services
9 3 (0.34%) Data Mining
9 3 (0.34%) PostgreSQL
9 3 (0.34%) Semantic Layer
10 2 (0.23%) Electronic Patient Records
10 2 (0.23%) OLAP
10 2 (0.23%) Parquet
10 2 (0.23%) Snowflake Schema
Development Applications
1 21 (2.41%) JIRA
2 11 (1.26%) Postman
3 5 (0.57%) Jenkins
4 3 (0.34%) Charles Proxy
4 3 (0.34%) GitLab
4 3 (0.34%) JUnit
4 3 (0.34%) Selenium
4 3 (0.34%) Storybook
5 2 (0.23%) Git
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.11%) Browser DevTools
6 1 (0.11%) Claude Code
6 1 (0.11%) Fiddler
6 1 (0.11%) PHPUnit
6 1 (0.11%) Vite
General
1 290 (33.22%) Social Skills
2 230 (26.35%) Finance
3 135 (15.46%) Analytical Skills
4 130 (14.89%) Public Sector
5 120 (13.75%) Telecoms
6 115 (13.17%) Electronics
7 113 (12.94%) Manufacturing
8 57 (6.53%) Retail
9 53 (6.07%) Organisational Skills
10 43 (4.93%) Advertising
11 40 (4.58%) Legal
12 30 (3.44%) Banking
13 25 (2.86%) German Language
14 24 (2.75%) Presentation Skills
15 23 (2.63%) Documentation Skills
15 23 (2.63%) Publishing
16 16 (1.83%) Influencing Skills
16 16 (1.83%) Law
17 13 (1.49%) French Language
17 13 (1.49%) Italian Language
Job Titles
1 104 (11.91%) Analyst
2 63 (7.22%) Senior
3 58 (6.64%) Architect
3 58 (6.64%) Consultant
4 56 (6.41%) Marketing Manager
5 39 (4.47%) Business Analyst
6 36 (4.12%) Lead
7 34 (3.89%) Product Manager
8 33 (3.78%) Developer
8 33 (3.78%) Project Manager
9 28 (3.21%) Designer
10 26 (2.98%) Senior Manager
11 25 (2.86%) Data Analyst
12 24 (2.75%) Data Scientist
13 20 (2.29%) Salesforce Architect
14 19 (2.18%) Coordinator
14 19 (2.18%) IT Support
15 17 (1.95%) Cloud Architect
15 17 (1.95%) Digital Marketing Manager
16 16 (1.83%) Product Owner
Libraries, Frameworks & Software Standards
1 41 (4.70%) HTML
2 28 (3.21%) CSS
3 25 (2.86%) REST
4 13 (1.49%) JSON
5 9 (1.03%) Pandas
6 8 (0.92%) .NET
6 8 (0.92%) Kafka
6 8 (0.92%) Middleware
6 8 (0.92%) React
6 8 (0.92%) RESTful
7 6 (0.69%) Lightning Web Components
7 6 (0.69%) OAuth
7 6 (0.69%) OAuth2
7 6 (0.69%) SOAP
8 5 (0.57%) AngularJS
8 5 (0.57%) OSGi
8 5 (0.57%) PySpark
8 5 (0.57%) VML
9 4 (0.46%) CSS3
9 4 (0.46%) HTML5 Canvas
Miscellaneous
1 72 (8.25%) Marketing Technology
2 62 (7.10%) Product Ownership
2 62 (7.10%) Social Media
3 43 (4.93%) Onboarding
4 23 (2.63%) Data Centre
5 22 (2.52%) Analytical Mindset
6 20 (2.29%) Self-Motivation
6 20 (2.29%) Web Conferencing
7 15 (1.72%) Data Protection Act
8 14 (1.60%) Management Information System
9 13 (1.49%) Digital Media
9 13 (1.49%) e-Learning
9 13 (1.49%) NHS
10 12 (1.37%) FMCG
11 11 (1.26%) AI Agents
11 11 (1.26%) Greenfield Project
11 11 (1.26%) PMI
12 10 (1.15%) Data Structures
12 10 (1.15%) Learning Management System
12 10 (1.15%) Mobile App
Operating Systems
1 16 (1.83%) Android
2 15 (1.72%) Mac OS
3 13 (1.49%) Windows 10
4 7 (0.80%) Windows
5 2 (0.23%) Windows Server
6 1 (0.11%) Apple iOS
6 1 (0.11%) Linux
6 1 (0.11%) Windows Server 2016
6 1 (0.11%) Windows Server 2019
Processes & Methodologies
1 210 (24.05%) Digital Marketing
2 173 (19.82%) Analytics
3 167 (19.13%) Business Intelligence
4 145 (16.61%) CRM
5 137 (15.69%) Stakeholder Management
6 132 (15.12%) Agile
7 126 (14.43%) Programme Management
8 94 (10.77%) Project Management
9 89 (10.19%) Roadmaps
10 87 (9.97%) AI
11 84 (9.62%) Problem-Solving
12 75 (8.59%) Migration
13 72 (8.25%) Continuous Improvement
14 71 (8.13%) B2B
15 65 (7.45%) Decision-Making
16 59 (6.76%) Actionable Insight
17 57 (6.53%) Marketing Strategy
18 56 (6.41%) User Experience
19 54 (6.19%) DevOps
19 54 (6.19%) E-Commerce
Programming Languages
1 85 (9.74%) SQL
2 63 (7.22%) Python
3 36 (4.12%) JavaScript
4 16 (1.83%) C#
4 16 (1.83%) Java
5 13 (1.49%) TypeScript
6 12 (1.37%) R
7 6 (0.69%) Apex Code
8 5 (0.57%) PowerShell
9 4 (0.46%) Data Analysis Expressions
10 3 (0.34%) LookML
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) SystemVerilog
12 1 (0.11%) BeanShell
12 1 (0.11%) Korn
12 1 (0.11%) PHP
12 1 (0.11%) Shell Script
12 1 (0.11%) VBA
Qualifications
1 98 (11.23%) Security Cleared
2 87 (9.97%) SC Cleared
3 80 (9.16%) Degree
4 22 (2.52%) Computer Science Degree
5 15 (1.72%) PMI Certification
6 13 (1.49%) Master's Degree
7 12 (1.37%) PMP
8 11 (1.26%) DV Cleared
9 7 (0.80%) CISSP
10 6 (0.69%) Microsoft Certification
11 5 (0.57%) BPSS Clearance
11 5 (0.57%) CISM
11 5 (0.57%) PhD
12 4 (0.46%) CEH
12 4 (0.46%) CISA
12 4 (0.46%) CSPO
12 4 (0.46%) MBA
12 4 (0.46%) RIBA
13 3 (0.34%) JNCIA
13 3 (0.34%) JNCIS
Quality Assurance & Compliance
1 62 (7.10%) GDPR
2 43 (4.93%) Data Quality
3 28 (3.21%) QA
4 26 (2.98%) Accessibility
5 16 (1.83%) California Consumer Privacy Act
6 12 (1.37%) PERC
7 11 (1.26%) PMO
8 9 (1.03%) SLA
9 7 (0.80%) Actionable Recommendations
9 7 (0.80%) ISO/IEC 27001
9 7 (0.80%) NIST
10 5 (0.57%) GRC
10 5 (0.57%) JSP 440
10 5 (0.57%) PCI DSS
10 5 (0.57%) RMADS
11 3 (0.34%) NCSC
11 3 (0.34%) WCAG
12 2 (0.23%) DO-254
12 2 (0.23%) EU AI Act
12 2 (0.23%) HIPAA
System Software
1 5 (0.57%) Active Directory
1 5 (0.57%) Docker
2 1 (0.11%) Hyper-V
2 1 (0.11%) Varnish
2 1 (0.11%) Virtual Desktop
2 1 (0.11%) Virtual Machines
Systems Management
1 3 (0.34%) Kubernetes
1 3 (0.34%) Terraform
2 2 (0.23%) Microsoft Intune
2 2 (0.23%) SCCM
2 2 (0.23%) Systems Management Server (SMS)
2 2 (0.23%) vRealize
3 1 (0.11%) Cisco UCCE
3 1 (0.11%) Cisco UCCX
3 1 (0.11%) Failover Clustering
3 1 (0.11%) Grafana
Vendors
1 152 (17.41%) Salesforce
2 125 (14.32%) SAP
3 85 (9.74%) Adobe
4 83 (9.51%) Microsoft
5 71 (8.13%) Google
6 48 (5.50%) Salesforce Marketing Cloud
7 28 (3.21%) Cisco
8 22 (2.52%) HubSpot
9 20 (2.29%) Apple
10 18 (2.06%) TikTok
11 16 (1.83%) HP
11 16 (1.83%) Oracle
12 15 (1.72%) Dell
12 15 (1.72%) Tealium
13 11 (1.26%) Databricks
14 9 (1.03%) Facebook
14 9 (1.03%) Instagram
14 9 (1.03%) Marketo
14 9 (1.03%) OneTrust
15 8 (0.92%) mParticle