Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 6 February 2026, comparing them to the same period in the previous two years.

6 months to
6 Feb 2026
Same period 2025 Same period 2024
Rank 105 61 68
Rank change year-on-year -44 +7 +33
Contract jobs citing Marketing 840 940 1,180
As % of all contract jobs in England 2.51% 3.58% 3.10%
As % of the General category 4.22% 5.72% 5.28%
Number of daily rates quoted 443 492 765
10th Percentile £204 £235 £206
25th Percentile £306 £313 £338
Median daily rate (50th Percentile) £475 £493 £500
Median % change year-on-year -3.55% -1.50% -4.76%
75th Percentile £575 £600 £625
90th Percentile £688 £700 £738
UK median daily rate £450 £488 £500
% change year-on-year -7.69% -2.50% -4.76%
Number of hourly rates quoted 84 26 53
10th Percentile £14.75 £21.35 £16.84
25th Percentile £19.25 £30.06 £21.75
Median hourly rate £23.79 £36.00 £30.50
Median % change year-on-year -33.92% +18.03% -18.67%
75th Percentile £28.38 £58.00 £41.25
90th Percentile £41.25 £80.75 £58.00
UK median hourly rate £23.75 £33.75 £30.50
% change year-on-year -29.63% +10.66% -18.67%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 19,926 16,442 22,367
As % of all contract IT jobs advertised in England 59.64% 62.59% 58.85%
Number of daily rates quoted 12,671 9,942 14,826
10th Percentile £294 £297 £265
25th Percentile £404 £413 £413
Median daily rate (50th Percentile) £500 £525 £540
Median % change year-on-year -4.76% -2.78% -1.82%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £750
UK median daily rate £500 £525 £528
% change year-on-year -4.76% -0.47% -4.09%
Number of hourly rates quoted 1,243 526 1,489
10th Percentile £14.00 £15.62 £13.23
25th Percentile £16.50 £19.98 £15.00
Median hourly rate £22.81 £30.41 £25.71
Median % change year-on-year -24.98% +18.26% -2.98%
75th Percentile £48.75 £58.63 £53.86
90th Percentile £70.00 £75.00 £67.50
UK median hourly rate £22.80 £29.00 £25.61
% change year-on-year -21.38% +13.26% -0.41%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 6 February 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 6 February 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 6 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -22 505 £450 - 754
South East -53 101 £525 +1.20% 423
Midlands -24 68 £425 +1.49% 188
North of England -78 54 £350 -30.00% 272
South West -49 48 £525 -6.25% 105
East Midlands +5 43 £413 +47.32% 83
East of England -4 43 £550 +29.41% 109
North West -45 34 £433 -13.07% 152
West Midlands -44 25 £600 +20.00% 105
Yorkshire -53 16 £565 +2.73% 97
North East -21 6 £175 -51.72% 27
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 36 (4.29%) CMS
2 17 (2.02%) Adobe Experience Manager
3 15 (1.79%) Confluence
3 15 (1.79%) WordPress
4 14 (1.67%) SharePoint
5 8 (0.95%) Apache Spark
6 5 (0.60%) Drupal
7 3 (0.36%) Microsoft Exchange
7 3 (0.36%) SugarCRM
8 2 (0.24%) Apache
8 2 (0.24%) Apache Airflow
8 2 (0.24%) SAS
9 1 (0.12%) Sitecore CMS
9 1 (0.12%) Sitefinity
9 1 (0.12%) Umbraco
Applications
1 42 (5.00%) Microsoft Excel
1 42 (5.00%) Microsoft Office
2 28 (3.33%) Microsoft PowerPoint
3 18 (2.14%) Photoshop
4 12 (1.43%) Adobe Illustrator
5 10 (1.19%) Adobe After Effects
6 7 (0.83%) Adobe Premiere
7 6 (0.71%) Adobe Creative Suite
7 6 (0.71%) MS Visio
7 6 (0.71%) Trello
8 5 (0.60%) Chatbot
8 5 (0.60%) InDesign
8 5 (0.60%) Spreadsheet
9 3 (0.36%) Notion
10 2 (0.24%) Maya
10 2 (0.24%) Microsoft Project
11 1 (0.12%) Adobe Captivate
11 1 (0.12%) Camtasia
11 1 (0.12%) CINEMA 4D
11 1 (0.12%) Snagit
Business Applications
1 23 (2.74%) Dynamics CRM
2 11 (1.31%) Salesforce CRM
3 10 (1.19%) Shopify
4 4 (0.48%) Eloqua
4 4 (0.48%) SAP S/4HANA
5 3 (0.36%) Sprinklr
5 3 (0.36%) Workfront
6 2 (0.24%) SAP CX
6 2 (0.24%) SAP EWM
6 2 (0.24%) SAP GTS
6 2 (0.24%) SAP IBP
6 2 (0.24%) SAP MM
6 2 (0.24%) SAP PP
6 2 (0.24%) SAP SCM
6 2 (0.24%) SAP SRM
7 1 (0.12%) Endur
7 1 (0.12%) NetSuite
7 1 (0.12%) SAP Oil and Gas
7 1 (0.12%) SAP PLM
7 1 (0.12%) Teamcenter
Cloud Services
1 78 (9.29%) Azure
1 78 (9.29%) SaaS
2 59 (7.02%) Power Platform
3 41 (4.88%) Microsoft 365
4 38 (4.52%) AWS
4 38 (4.52%) Dynamics 365
5 31 (3.69%) Salesforce Sales Cloud
6 24 (2.86%) Salesforce Service Cloud
7 22 (2.62%) GCP
8 20 (2.38%) Figma
8 20 (2.38%) Google Analytics
9 18 (2.14%) Serverless
10 16 (1.90%) Azure Functions
10 16 (1.90%) Power Automate
11 15 (1.79%) PowerApps
12 12 (1.43%) Azure DevOps
12 12 (1.43%) Snowflake
13 11 (1.31%) Canva
14 10 (1.19%) Adobe Creative Cloud
14 10 (1.19%) Salesforce Commerce Cloud
Communications & Networking
1 24 (2.86%) Wireless
2 22 (2.62%) SMS
3 7 (0.83%) Internet
4 6 (0.71%) VPN
5 5 (0.60%) HTTP
6 4 (0.48%) DNS
6 4 (0.48%) Intranet
6 4 (0.48%) Network Security
6 4 (0.48%) Unified Communications
7 3 (0.36%) BGP
7 3 (0.36%) DHCP
7 3 (0.36%) Firewall
7 3 (0.36%) Junos
7 3 (0.36%) LAN
7 3 (0.36%) OSPF
8 2 (0.24%) Cisco IPT
8 2 (0.24%) VLAN
8 2 (0.24%) WAN
8 2 (0.24%) Wi-Fi
9 1 (0.12%) NGN
Database & Business Intelligence
1 43 (5.12%) Power BI
2 20 (2.38%) Tableau
3 13 (1.55%) Data Warehouse
4 11 (1.31%) Looker
5 6 (0.71%) Data Lake
5 6 (0.71%) Metadata
5 6 (0.71%) MySQL
5 6 (0.71%) SQL Server Integration Services
6 5 (0.60%) BigQuery
7 4 (0.48%) Electronic Patient Records
7 4 (0.48%) Mixpanel
7 4 (0.48%) PostgreSQL
8 3 (0.36%) NoSQL
8 3 (0.36%) Relational Database
9 2 (0.24%) Data Mining
9 2 (0.24%) Hadoop
9 2 (0.24%) Parquet
9 2 (0.24%) Star Schema
10 1 (0.12%) RDBMS
10 1 (0.12%) Snowflake Schema
Development Applications
1 24 (2.86%) JIRA
2 7 (0.83%) Jenkins
3 6 (0.71%) Git
4 4 (0.48%) Postman
5 3 (0.36%) GitLab
5 3 (0.36%) JUnit
5 3 (0.36%) Storybook
5 3 (0.36%) Visual Website Optimizer
6 2 (0.24%) Browser DevTools
6 2 (0.24%) JDeveloper
6 2 (0.24%) Selenium
7 1 (0.12%) Charles Proxy
7 1 (0.12%) Claude Code
7 1 (0.12%) Fiddler
7 1 (0.12%) Rational DOORS
7 1 (0.12%) Rational Rhapsody
7 1 (0.12%) TeamCity
7 1 (0.12%) Visual Studio
7 1 (0.12%) Vite
7 1 (0.12%) webpack
General
1 302 (35.95%) Social Skills
2 297 (35.36%) Finance
3 182 (21.67%) Public Sector
4 176 (20.95%) Telecoms
5 168 (20.00%) Electronics
5 168 (20.00%) Manufacturing
6 135 (16.07%) Analytical Skills
7 54 (6.43%) Retail
8 45 (5.36%) Organisational Skills
9 38 (4.52%) Legal
10 36 (4.29%) Advertising
11 25 (2.98%) German Language
12 24 (2.86%) Documentation Skills
13 23 (2.74%) Banking
14 21 (2.50%) Inclusion and Diversity
14 21 (2.50%) Presentation Skills
15 17 (2.02%) Law
16 15 (1.79%) Influencing Skills
16 15 (1.79%) Italian Language
16 15 (1.79%) Publishing
Job Titles
1 91 (10.83%) Analyst
2 66 (7.86%) Architect
3 56 (6.67%) Consultant
4 54 (6.43%) Marketing Manager
5 53 (6.31%) Senior
6 49 (5.83%) Lead
7 38 (4.52%) Developer
8 36 (4.29%) Business Analyst
9 33 (3.93%) IT Support
10 32 (3.81%) Project Manager
11 30 (3.57%) Designer
12 26 (3.10%) Salesforce Architect
13 25 (2.98%) 2nd Line Desktop Support
13 25 (2.98%) 2nd Line Support
13 25 (2.98%) Coordinator
13 25 (2.98%) Desktop Support
13 25 (2.98%) SC Cleared Desktop Support
14 23 (2.74%) Data Scientist
15 22 (2.62%) Senior Manager
16 21 (2.50%) Product Manager
Libraries, Frameworks & Software Standards
1 46 (5.48%) HTML
2 34 (4.05%) REST
3 29 (3.45%) CSS
4 17 (2.02%) SOAP
5 13 (1.55%) .NET
6 12 (1.43%) JSON
7 11 (1.31%) Middleware
8 10 (1.19%) Lightning Web Components
8 10 (1.19%) React
9 9 (1.07%) RESTful
10 8 (0.95%) Kafka
10 8 (0.95%) Visualforce
11 7 (0.83%) Pandas
11 7 (0.83%) SailPoint
12 6 (0.71%) OAuth
12 6 (0.71%) OAuth2
13 5 (0.60%) HTML5 Canvas
13 5 (0.60%) PySpark
14 4 (0.48%) Ajax
14 4 (0.48%) OSGi
Miscellaneous
1 63 (7.50%) Social Media
2 49 (5.83%) Product Ownership
3 40 (4.76%) Onboarding
4 37 (4.40%) Marketing Technology
5 29 (3.45%) Data Centre
6 20 (2.38%) Analytical Mindset
7 18 (2.14%) Digital Media
7 18 (2.14%) Web Conferencing
8 17 (2.02%) Management Information System
9 16 (1.90%) NHS
10 15 (1.79%) e-Learning
11 13 (1.55%) Legacy Systems
11 13 (1.55%) Self-Motivation
12 11 (1.31%) Data Protection Act
12 11 (1.31%) Learning Management System
13 10 (1.19%) Mobile App
14 9 (1.07%) AI Agents
14 9 (1.07%) Educational Technology
14 9 (1.07%) Graphic Design
14 9 (1.07%) Greenfield Project
Operating Systems
1 24 (2.86%) Mac OS
2 23 (2.74%) Android
3 16 (1.90%) Windows
3 16 (1.90%) Windows 10
4 4 (0.48%) Windows Server
5 2 (0.24%) Linux
6 1 (0.12%) Apple iOS
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 249 (29.64%) Digital Marketing
2 213 (25.36%) Business Intelligence
3 173 (20.60%) Programme Management
4 163 (19.40%) Analytics
5 145 (17.26%) CRM
6 130 (15.48%) Stakeholder Management
7 126 (15.00%) Agile
8 91 (10.83%) Problem-Solving
9 78 (9.29%) Roadmaps
10 77 (9.17%) AI
11 74 (8.81%) Project Management
12 73 (8.69%) User Experience
13 72 (8.57%) Continuous Improvement
14 69 (8.21%) Migration
15 61 (7.26%) B2B
16 58 (6.90%) Customer Engagement
16 58 (6.90%) DevOps
17 57 (6.79%) Workflow
18 56 (6.67%) Decision-Making
18 56 (6.67%) Stakeholder Engagement
Programming Languages
1 80 (9.52%) SQL
2 56 (6.67%) Python
3 38 (4.52%) JavaScript
4 20 (2.38%) C#
5 16 (1.90%) Java
6 13 (1.55%) R
7 12 (1.43%) TypeScript
8 10 (1.19%) Apex Code
9 9 (1.07%) PowerShell
10 4 (0.48%) C++
11 3 (0.36%) PHP
12 2 (0.24%) BeanShell
12 2 (0.24%) C
12 2 (0.24%) Data Analysis Expressions
12 2 (0.24%) Go
12 2 (0.24%) VBA
13 1 (0.12%) Korn
13 1 (0.12%) PL/SQL
13 1 (0.12%) Tcl
Qualifications
1 125 (14.88%) Security Cleared
2 115 (13.69%) SC Cleared
3 80 (9.52%) Degree
4 21 (2.50%) Computer Science Degree
5 15 (1.79%) Master's Degree
6 12 (1.43%) DV Cleared
7 11 (1.31%) PMI Certification
8 8 (0.95%) CISSP
9 7 (0.83%) Microsoft Certification
10 6 (0.71%) BPSS Clearance
11 5 (0.60%) CISM
11 5 (0.60%) PMP
12 4 (0.48%) Azure Certification
12 4 (0.48%) CEH
12 4 (0.48%) CISA
12 4 (0.48%) CSPO
13 3 (0.36%) JNCIA
13 3 (0.36%) JNCIP
13 3 (0.36%) JNCIS
13 3 (0.36%) PhD
Quality Assurance & Compliance
1 66 (7.86%) GDPR
2 46 (5.48%) Accessibility
3 32 (3.81%) QA
4 29 (3.45%) Data Quality
5 19 (2.26%) California Consumer Privacy Act
6 14 (1.67%) PMO
7 8 (0.95%) ISO/IEC 27001
7 8 (0.95%) PERC
8 7 (0.83%) NIST
8 7 (0.83%) SLA
9 6 (0.71%) JSP 440
10 5 (0.60%) PCI DSS
10 5 (0.60%) RMADS
11 4 (0.48%) Actionable Recommendations
11 4 (0.48%) NCSC
11 4 (0.48%) WCAG
12 3 (0.36%) Sarbanes-Oxley
13 2 (0.24%) HIPAA
13 2 (0.24%) IEC 61508
13 2 (0.24%) ISO 26262
System Software
1 12 (1.43%) Active Directory
2 7 (0.83%) Docker
3 2 (0.24%) Hyper-V
4 1 (0.12%) HDFS
4 1 (0.12%) Virtual Desktop
4 1 (0.12%) Virtual Machines
4 1 (0.12%) Virtual Servers
Systems Management
1 10 (1.19%) Terraform
2 5 (0.60%) Kubernetes
3 4 (0.48%) Systems Management Server (SMS)
4 3 (0.36%) SCCM
5 2 (0.24%) Microsoft Intune
5 2 (0.24%) vRealize
6 1 (0.12%) Cisco UCCE
6 1 (0.12%) Cisco UCCX
6 1 (0.12%) Failover Clustering
6 1 (0.12%) Single Sign-On
Vendors
1 185 (22.02%) SAP
2 138 (16.43%) Salesforce
3 92 (10.95%) Microsoft
4 72 (8.57%) Adobe
5 53 (6.31%) Google
6 37 (4.40%) Cisco
6 37 (4.40%) Salesforce Marketing Cloud
7 27 (3.21%) Apple
8 25 (2.98%) HP
9 24 (2.86%) Dell
10 19 (2.26%) HubSpot
11 13 (1.55%) Tealium
12 11 (1.31%) Databricks
12 11 (1.31%) OneTrust
13 10 (1.19%) Marketo
13 10 (1.19%) mParticle
13 10 (1.19%) Oracle
14 9 (1.07%) Facebook
14 9 (1.07%) ServiceNow
15 8 (0.95%) YouTube