Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 14 April 2026, comparing them to the same period in the previous two years.

6 months to
14 Apr 2026
Same period 2025 Same period 2024
Rank 115 71 68
Rank change year-on-year -44 -3 +30
Contract jobs citing Marketing 861 823 1,141
As % of all contract jobs in England 2.20% 3.38% 3.08%
As % of the General category 3.94% 5.29% 5.27%
Number of daily rates quoted 439 474 725
10th Percentile £263 £216 £209
25th Percentile £325 £318 £333
Median daily rate (50th Percentile) £450 £500 £465
Median % change year-on-year -10.00% +7.53% -11.43%
75th Percentile £565 £600 £613
90th Percentile £688 £700 £750
UK median daily rate £445 £490 £470
% change year-on-year -9.15% +4.26% -10.48%
Number of hourly rates quoted 83 31 66
10th Percentile £14.67 £18.20 £14.31
25th Percentile £20.50 £29.00 £22.50
Median hourly rate £25.00 £42.50 £34.75
Median % change year-on-year -41.18% +22.30% -4.79%
75th Percentile £35.91 £53.09 £44.50
90th Percentile £44.52 £63.75 £66.63
UK median hourly rate £24.50 £40.00 £35.50
% change year-on-year -38.75% +12.68% -2.74%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,851 15,555 21,640
As % of all contract IT jobs advertised in England 55.91% 63.79% 58.40%
Number of daily rates quoted 13,721 10,128 14,005
10th Percentile £304 £300 £275
25th Percentile £408 £413 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,398 643 1,744
10th Percentile £14.25 £14.20 £13.00
25th Percentile £17.90 £17.90 £15.39
Median hourly rate £28.13 £29.00 £27.84
Median % change year-on-year -3.02% +4.19% -20.47%
75th Percentile £61.18 £58.75 £50.00
90th Percentile £80.00 £75.00 £65.00
UK median hourly rate £27.00 £28.75 £27.50
% change year-on-year -6.09% +4.55% -21.43%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 14 April 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 14 April 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 14 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -21 559 £430 -4.44% 864
South East -69 97 £525 -8.70% 380
Midlands -27 60 £436 +39.74% 167
South West -53 45 £469 -11.56% 90
North of England -106 45 £413 -21.33% 264
East Midlands -3 39 £424 +35.78% 74
East of England -4 39 £500 -1.23% 102
North West -62 29 £457 -13.87% 175
West Midlands -52 21 £625 +131.48% 93
Yorkshire -54 13 £780 +41.82% 68
North East -27 6 £175 -51.72% 21
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 50 (5.81%) CMS
2 17 (1.97%) Adobe Experience Manager
3 16 (1.86%) Confluence
3 16 (1.86%) SharePoint
4 9 (1.05%) WordPress
5 7 (0.81%) Apache Spark
6 5 (0.58%) Drupal
7 4 (0.46%) Apache
8 3 (0.35%) Apache Airflow
8 3 (0.35%) SAS
9 2 (0.23%) Microsoft Exchange
10 1 (0.12%) nginx
10 1 (0.12%) Oracle Collaboration Suite
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 42 (4.88%) Microsoft Excel
2 32 (3.72%) Microsoft Office
3 31 (3.60%) Microsoft PowerPoint
4 25 (2.90%) Photoshop
5 13 (1.51%) Adobe Illustrator
6 8 (0.93%) MS Visio
7 7 (0.81%) Adobe Creative Suite
8 6 (0.70%) Maya
9 5 (0.58%) Adobe After Effects
9 5 (0.58%) Spreadsheet
10 4 (0.46%) Chatbot
10 4 (0.46%) InDesign
11 3 (0.35%) Adobe Captivate
11 3 (0.35%) Final Cut Pro
12 2 (0.23%) Adobe Premiere
12 2 (0.23%) Siemens NX
12 2 (0.23%) Trello
13 1 (0.12%) Adobe XD
13 1 (0.12%) Blender
13 1 (0.12%) CINEMA 4D
Business Applications
1 15 (1.74%) Dynamics CRM
2 12 (1.39%) Salesforce CRM
3 10 (1.16%) Sprinklr
4 7 (0.81%) Adobe Campaign
4 7 (0.81%) Shopify
5 6 (0.70%) Eloqua
6 2 (0.23%) Workfront
7 1 (0.12%) Dynamics NAV
7 1 (0.12%) Magento
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) Payment Gateway
7 1 (0.12%) Raiser’s Edge
7 1 (0.12%) SAP EWM
7 1 (0.12%) SAP GTS
7 1 (0.12%) SAP Hybris
7 1 (0.12%) SAP MDG
7 1 (0.12%) SAP Oil and Gas
7 1 (0.12%) SAP S/4HANA
7 1 (0.12%) SAP SCM
7 1 (0.12%) SAP SRM
Cloud Services
1 89 (10.34%) SaaS
2 65 (7.55%) Azure
3 57 (6.62%) Power Platform
4 35 (4.07%) AWS
5 34 (3.95%) Dynamics 365
6 33 (3.83%) GCP
7 30 (3.48%) Salesforce Sales Cloud
8 26 (3.02%) Salesforce Service Cloud
9 22 (2.56%) Microsoft 365
10 19 (2.21%) Figma
11 18 (2.09%) Google Analytics
12 16 (1.86%) Google Ads
13 15 (1.74%) Power Automate
14 12 (1.39%) Serverless
14 12 (1.39%) Snowflake
15 11 (1.28%) Azure Functions
15 11 (1.28%) Salesforce Commerce Cloud
15 11 (1.28%) WhatsApp
16 10 (1.16%) PowerApps
16 10 (1.16%) Slack
Communications & Networking
1 19 (2.21%) SMS
2 8 (0.93%) Internet
2 8 (0.93%) Wireless
3 4 (0.46%) HTTP
3 4 (0.46%) Intranet
3 4 (0.46%) Unified Communications
3 4 (0.46%) VPN
4 3 (0.35%) Network Security
5 2 (0.23%) BGP
5 2 (0.23%) Cisco IPT
5 2 (0.23%) DHCP
5 2 (0.23%) DNS
5 2 (0.23%) Firewall
5 2 (0.23%) Junos
5 2 (0.23%) LAN
5 2 (0.23%) OSPF
5 2 (0.23%) Wi-Fi
6 1 (0.12%) 4G
6 1 (0.12%) 5G
6 1 (0.12%) WebEx
Database & Business Intelligence
1 43 (4.99%) Power BI
2 15 (1.74%) Data Warehouse
2 15 (1.74%) Tableau
3 11 (1.28%) Looker
3 11 (1.28%) Metadata
4 6 (0.70%) BigQuery
4 6 (0.70%) Data Lake
4 6 (0.70%) MySQL
4 6 (0.70%) Relational Database
5 5 (0.58%) Big Data
5 5 (0.58%) Star Schema
6 4 (0.46%) NoSQL
6 4 (0.46%) Qlik Sense
6 4 (0.46%) SQL Server Integration Services
7 3 (0.35%) Data Mining
7 3 (0.35%) PostgreSQL
7 3 (0.35%) Semantic Layer
8 2 (0.23%) OLAP
8 2 (0.23%) Oracle Reports
8 2 (0.23%) Snowflake Schema
Development Applications
1 22 (2.56%) JIRA
2 13 (1.51%) Postman
3 5 (0.58%) Jenkins
4 3 (0.35%) Charles Proxy
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Selenium
4 3 (0.35%) Storybook
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) Git
6 1 (0.12%) PHPUnit
6 1 (0.12%) Vite
General
1 281 (32.64%) Social Skills
2 212 (24.62%) Finance
3 132 (15.33%) Analytical Skills
4 116 (13.47%) Public Sector
5 104 (12.08%) Telecoms
6 98 (11.38%) Electronics
7 96 (11.15%) Manufacturing
8 58 (6.74%) Retail
9 55 (6.39%) Organisational Skills
10 41 (4.76%) Advertising
11 40 (4.65%) Legal
12 31 (3.60%) Banking
13 23 (2.67%) German Language
14 22 (2.56%) Presentation Skills
15 21 (2.44%) Publishing
16 20 (2.32%) Documentation Skills
17 18 (2.09%) Influencing Skills
18 16 (1.86%) Law
19 12 (1.39%) French Language
20 11 (1.28%) Automotive
Job Titles
1 110 (12.78%) Analyst
2 65 (7.55%) Senior
3 58 (6.74%) Architect
3 58 (6.74%) Consultant
4 54 (6.27%) Marketing Manager
5 38 (4.41%) Business Analyst
5 38 (4.41%) Product Manager
6 33 (3.83%) Lead
6 33 (3.83%) Project Manager
7 32 (3.72%) Developer
8 29 (3.37%) Senior Manager
9 28 (3.25%) Data Analyst
9 28 (3.25%) Designer
10 22 (2.56%) Data Scientist
11 19 (2.21%) Salesforce Architect
12 18 (2.09%) Coordinator
12 18 (2.09%) Product Owner
12 18 (2.09%) Programme Manager
13 17 (1.97%) Cloud Architect
13 17 (1.97%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 42 (4.88%) HTML
2 28 (3.25%) CSS
3 23 (2.67%) REST
4 13 (1.51%) JSON
5 10 (1.16%) Pandas
6 8 (0.93%) Kafka
6 8 (0.93%) React
6 8 (0.93%) RESTful
7 7 (0.81%) Middleware
8 6 (0.70%) .NET
8 6 (0.70%) OAuth
8 6 (0.70%) OAuth2
9 5 (0.58%) AngularJS
9 5 (0.58%) Lightning Web Components
9 5 (0.58%) OSGi
9 5 (0.58%) PySpark
9 5 (0.58%) VML
10 4 (0.46%) Ajax
10 4 (0.46%) NumPy
10 4 (0.46%) SOAP
Miscellaneous
1 74 (8.59%) Marketing Technology
2 69 (8.01%) Product Ownership
3 57 (6.62%) Social Media
4 43 (4.99%) Onboarding
5 23 (2.67%) Analytical Mindset
6 21 (2.44%) Web Conferencing
7 20 (2.32%) Self-Motivation
8 17 (1.97%) Data Protection Act
8 17 (1.97%) PMI
9 15 (1.74%) Data Centre
10 13 (1.51%) Digital Media
10 13 (1.51%) e-Learning
10 13 (1.51%) Management Information System
11 12 (1.39%) AI Agents
11 12 (1.39%) FMCG
11 12 (1.39%) Greenfield Project
12 11 (1.28%) NHS
13 10 (1.16%) Learning Management System
13 10 (1.16%) Legacy Systems
14 9 (1.05%) Data Structures
Operating Systems
1 13 (1.51%) Windows 10
2 8 (0.93%) Android
3 7 (0.81%) Mac OS
4 5 (0.58%) Windows
5 2 (0.23%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 190 (22.07%) Digital Marketing
2 173 (20.09%) Analytics
3 152 (17.65%) Business Intelligence
4 138 (16.03%) Agile
5 135 (15.68%) CRM
5 135 (15.68%) Stakeholder Management
6 111 (12.89%) Programme Management
7 101 (11.73%) Project Management
8 95 (11.03%) Roadmaps
9 89 (10.34%) AI
10 82 (9.52%) Problem-Solving
11 81 (9.41%) B2B
12 76 (8.83%) Migration
13 73 (8.48%) Decision-Making
14 72 (8.36%) Continuous Improvement
15 56 (6.50%) Marketing Strategy
16 55 (6.39%) Actionable Insight
16 55 (6.39%) Data Modelling
17 54 (6.27%) E-Commerce
18 53 (6.16%) DevOps
Programming Languages
1 85 (9.87%) SQL
2 62 (7.20%) Python
3 34 (3.95%) JavaScript
4 15 (1.74%) Java
5 14 (1.63%) C#
6 12 (1.39%) TypeScript
7 11 (1.28%) R
8 5 (0.58%) Apex Code
9 4 (0.46%) Data Analysis Expressions
9 4 (0.46%) PowerShell
10 3 (0.35%) LookML
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) Korn
11 2 (0.23%) SystemVerilog
12 1 (0.12%) PHP
12 1 (0.12%) Shell Script
12 1 (0.12%) VBA
Qualifications
1 88 (10.22%) Security Cleared
2 78 (9.06%) Degree
3 76 (8.83%) SC Cleared
4 21 (2.44%) Computer Science Degree
4 21 (2.44%) PMI Certification
5 19 (2.21%) PMP
6 12 (1.39%) Master's Degree
7 11 (1.28%) DV Cleared
8 6 (0.70%) CISSP
8 6 (0.70%) PhD
9 5 (0.58%) BPSS Clearance
9 5 (0.58%) Microsoft Certification
10 4 (0.46%) CEH
10 4 (0.46%) CISA
10 4 (0.46%) CISM
10 4 (0.46%) CSPO
10 4 (0.46%) MBA
10 4 (0.46%) RIBA
11 3 (0.35%) Azure Certification
12 2 (0.23%) AWS Certified Solutions Architect
Quality Assurance & Compliance
1 57 (6.62%) GDPR
2 44 (5.11%) Data Quality
3 29 (3.37%) QA
4 23 (2.67%) Accessibility
5 14 (1.63%) California Consumer Privacy Act
6 12 (1.39%) PERC
7 11 (1.28%) PMO
8 7 (0.81%) Actionable Recommendations
8 7 (0.81%) SLA
9 6 (0.70%) ISO/IEC 27001
9 6 (0.70%) NIST
10 5 (0.58%) GRC
10 5 (0.58%) JSP 440
10 5 (0.58%) RMADS
11 4 (0.46%) PCI DSS
12 3 (0.35%) NCSC
12 3 (0.35%) WCAG
13 2 (0.23%) DO-254
13 2 (0.23%) EU AI Act
14 1 (0.12%) UCITS
System Software
1 5 (0.58%) Docker
2 4 (0.46%) Active Directory
3 2 (0.23%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 3 (0.35%) Kubernetes
1 3 (0.35%) Terraform
2 2 (0.23%) Microsoft Intune
2 2 (0.23%) SCCM
2 2 (0.23%) Systems Management Server (SMS)
2 2 (0.23%) vRealize
3 1 (0.12%) Failover Clustering
3 1 (0.12%) Grafana
Vendors
1 154 (17.89%) Salesforce
2 107 (12.43%) SAP
3 86 (9.99%) Adobe
4 80 (9.29%) Microsoft
5 70 (8.13%) Google
6 49 (5.69%) Salesforce Marketing Cloud
7 21 (2.44%) HubSpot
8 20 (2.32%) Cisco
9 16 (1.86%) Oracle
9 16 (1.86%) TikTok
10 15 (1.74%) Tealium
11 14 (1.63%) Braze
12 12 (1.39%) Apple
13 10 (1.16%) Databricks
14 9 (1.05%) Marketo
15 8 (0.93%) OneTrust
16 7 (0.81%) Facebook
16 7 (0.81%) HP
16 7 (0.81%) Instagram
16 7 (0.81%) mParticle