Period
to 18 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 18 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 66 78 80
Rank change year-on-year +12 +2 -6
Contract jobs citing Marketing 3055 2940 2731
As % of all contract IT jobs advertised in England 3.25% 3.00% 2.60%
As % of the General category 8.20% 8.21% 6.57%
Number of daily rates quoted 1980 1982 1802
England median daily rate £430 £400 £375
Median daily rate % change year-on-year +7.50% +6.67% +7.14%
10th Percentile £225 £219 £200
90th Percentile £600 £594 £538
UK median daily rate £425 £400 £375
% change year-on-year +6.25% +6.67% +4.17%
Number of hourly rates quoted 70 107 108
England median hourly rate £27.13 £20.00 £22.50
Median hourly rate % change year-on-year +35.63% -11.11% +2.27%
10th Percentile £14.00 £11.45 £13.38
90th Percentile £45.00 £42.84 £52.50
UK median hourly rate £27.00 £20.00 £22.50
% change year-on-year +35.00% -11.11% +2.27%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 37271 35824 41577
As % of all contract IT jobs advertised in England 39.70% 36.50% 39.59%
Number of daily rates quoted 24988 24110 27133
England median daily rate £475 £450 £433
Median daily rate % change year-on-year +5.56% +4.05% +1.76%
10th Percentile £280 £263 £263
90th Percentile £675 £638 £635
UK median daily rate £467 £450 £425
% change year-on-year +3.78% +5.88% -
Number of hourly rates quoted 812 881 1120
England median hourly rate £25.31 £24.50 £24.54
Median hourly rate % change year-on-year +3.31% -0.16% +13.98%
10th Percentile £12.07 £11.25 £11.73
90th Percentile £47.83 £47.00 £47.72
UK median hourly rate £25.00 £25.00 £25.00

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in England.

Contractor daily rate trend for Marketing in England

Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing in England over the 6 months to 18 November 2017.

Contractor daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in England.

Contractor hourly rate trend for Marketing in England

Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Marketing in England over the 6 months to 18 November 2017.

Contractor hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -5 1654 £450 +5.88% 214
South East +3 566 £413 +10.00% 69
South West +26 249 £375 +7.14% 42
East of England +9 233 £513 +46.43% 50
North of England +42 204 £394 -1.56% 107
Midlands +6 145 £388 -3.13% 36
Yorkshire +41 103 £388 -3.13% 56
North West -15 91 £400 - 46
West Midlands +11 81 £400 +6.67% 20
East Midlands +2 60 £363 -9.38% 16
North East +63 10 £163 -61.76% 5
Marketing
UK

For the 6 months to 18 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Marketing.

1 1300 (42.55%) Finance
2 1129 (36.96%) Digital Marketing
3 928 (30.38%) Agile Software Development
4 897 (29.36%) Business Intelligence
5 863 (28.25%) Telecoms
6 806 (26.38%) SAP
7 785 (25.70%) Programme Management
8 769 (25.17%) Manufacturing
9 768 (25.14%) Electronics
10 477 (15.61%) Analytics
11 433 (14.17%) HTML
12 380 (12.44%) SQL
13 376 (12.31%) CSS
14 373 (12.21%) CRM
15 353 (11.55%) JavaScript
15 353 (11.55%) Analytical Skills
16 347 (11.36%) Project Management
17 331 (10.83%) Scrum
18 314 (10.28%) Java
19 288 (9.43%) TDD
20 287 (9.39%) Degree
21 275 (9.00%) Adobe
22 273 (8.94%) E-Commerce
23 259 (8.48%) Stakeholder Management
24 250 (8.18%) User Experience
25 243 (7.95%) Retail
26 242 (7.92%) Salesforce.com
27 237 (7.76%) Microsoft
28 226 (7.40%) CMS
28 226 (7.40%) Security Cleared

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 226 (7.40%) CMS
2 88 (2.88%) Mule
3 74 (2.42%) Oracle SOA Suite
4 72 (2.36%) Apache Spark
4 72 (2.36%) Oracle Service Bus
5 67 (2.19%) Adobe Experience Manager
5 67 (2.19%) SharePoint
6 52 (1.70%) Confluence
7 49 (1.60%) Apache
8 48 (1.57%) SAS
9 47 (1.54%) Drupal
10 40 (1.31%) WordPress
11 22 (0.72%) Umbraco
12 19 (0.62%) Elasticsearch
12 19 (0.62%) nginx
12 19 (0.62%) WebSphere
13 18 (0.59%) Sitecore CMS
14 17 (0.56%) Apache Solr
14 17 (0.56%) IIS
15 15 (0.49%) WebLogic
Applications
1 183 (5.99%) Microsoft Excel
2 111 (3.63%) Photoshop
3 108 (3.54%) Microsoft PowerPoint
4 92 (3.01%) Microsoft Office
5 60 (1.96%) Adobe Illustrator
6 42 (1.37%) Microsoft Project
7 39 (1.28%) MS Visio
8 22 (0.72%) Adobe After Effects
9 16 (0.52%) Adobe Premiere
10 15 (0.49%) Adobe Creative Suite
11 13 (0.43%) InDesign
12 12 (0.39%) SPSS
13 11 (0.36%) InVision
14 7 (0.23%) Spreadsheet
15 6 (0.20%) OmniGraffle
16 4 (0.13%) Acrobat
16 4 (0.13%) Adobe Captivate
17 3 (0.098%) Fireworks
17 3 (0.098%) ImageReady
17 3 (0.098%) Quicktime
Business Applications
1 55 (1.80%) Adobe Campaign
2 52 (1.70%) Dynamics CRM
3 29 (0.95%) Eloqua
4 23 (0.75%) Unica
5 20 (0.65%) SAP Hybris
6 19 (0.62%) NetSuite
7 18 (0.59%) WebTrends
8 17 (0.56%) Dynamics AX
9 16 (0.52%) Salesforce.com CRM
10 15 (0.49%) Magento
11 8 (0.26%) FastStats
12 7 (0.23%) R3 Corda
12 7 (0.23%) SAP CO
12 7 (0.23%) SAP FI
12 7 (0.23%) SAP FI/CO
12 7 (0.23%) Social Studio
13 6 (0.20%) Dynamics NAV
13 6 (0.20%) OpenText VIM for SAP
14 5 (0.16%) SAP ERP
14 5 (0.16%) SAP SRM
Cloud Services
1 170 (5.56%) Amazon AWS
2 108 (3.54%) Google Analytics
3 92 (3.01%) Microsoft Azure
4 39 (1.28%) Adobe Analytics
5 36 (1.18%) Google Cloud Platform
5 36 (1.18%) Salesforce Service Cloud
6 34 (1.11%) Office 365
6 34 (1.11%) SaaS
7 32 (1.05%) GitHub
7 32 (1.05%) PaaS
7 32 (1.05%) Salesforce Sales Cloud
8 29 (0.95%) IaaS
9 24 (0.79%) Adobe Creative Cloud
9 24 (0.79%) AdWords
10 18 (0.59%) Force.com
11 16 (0.52%) Silverpop
12 15 (0.49%) G Suite
12 15 (0.49%) npm
13 14 (0.46%) FinancialForce
13 14 (0.46%) Veeva
Communications & Networking
1 47 (1.54%) Internet
2 32 (1.05%) Firewall
2 32 (1.05%) WAN
3 31 (1.01%) LAN
4 30 (0.98%) SMS
5 28 (0.92%) HTTP
6 26 (0.85%) VPN
7 24 (0.79%) Wireless
8 23 (0.75%) Intranet
8 23 (0.75%) TCP/IP
9 19 (0.62%) Broadband
9 19 (0.62%) DNS
10 17 (0.56%) SSL
11 15 (0.49%) Wi-Fi
12 13 (0.43%) Bluetooth
12 13 (0.43%) SAN
13 12 (0.39%) 3G
13 12 (0.39%) LTE
14 11 (0.36%) Ethernet
15 10 (0.33%) Kerberos
Database & Business Intelligence
1 140 (4.58%) Big Data
2 127 (4.16%) SQL Server
3 110 (3.60%) Hadoop
4 104 (3.40%) MySQL
5 89 (2.91%) Data Warehouse
6 79 (2.59%) Relational Database
7 72 (2.36%) PostgreSQL
8 68 (2.23%) MongoDB
9 61 (2.00%) NoSQL
10 36 (1.18%) Power BI
11 33 (1.08%) HBase
11 33 (1.08%) Oracle Database
12 32 (1.05%) BusinessObjects
13 28 (0.92%) SQL Server Integration Services
14 26 (0.85%) RDBMS
15 24 (0.79%) SQL Server Reporting Services
16 23 (0.75%) QlikView
17 21 (0.69%) Apache Hive
17 21 (0.69%) SQL Server 2012
18 19 (0.62%) Data Mining
Development Applications
1 176 (5.76%) Git (software)
2 124 (4.06%) Maven
3 118 (3.86%) JIRA
4 97 (3.18%) Jenkins
5 53 (1.73%) Cucumber
6 43 (1.41%) Visual Studio
7 37 (1.21%) Selenium
8 28 (0.92%) JUnit
9 27 (0.88%) gulp
10 26 (0.85%) SoapUI
11 24 (0.79%) Dreamweaver
11 24 (0.79%) TeamCity
12 20 (0.65%) Grunt
12 20 (0.65%) WebDriver
13 17 (0.56%) Artifactory
14 16 (0.52%) Jasmine
14 16 (0.52%) Protractor
14 16 (0.52%) Team Foundation Server
15 15 (0.49%) Axure RP
15 15 (0.49%) Mockito
General
1 1300 (42.55%) Finance
2 863 (28.25%) Telecoms
3 769 (25.17%) Manufacturing
4 768 (25.14%) Electronics
5 243 (7.95%) Retail
6 187 (6.12%) Advertising
7 120 (3.93%) Banking
8 102 (3.34%) Legal
9 56 (1.83%) Publishing
10 51 (1.67%) Automotive
11 34 (1.11%) German Language
12 32 (1.05%) Games
13 30 (0.98%) Pharmaceutical
14 23 (0.75%) Financial Institution
14 23 (0.75%) Law
15 22 (0.72%) Digital Economy
16 20 (0.65%) Back Office
17 19 (0.62%) French Language
18 17 (0.56%) Italian Language
19 16 (0.52%) Brand Awareness
Job Titles
1 667 (21.83%) Developer
2 470 (15.38%) Analyst
3 278 (9.10%) Project Manager
4 224 (7.33%) Business Analyst
5 190 (6.22%) Architect
6 183 (5.99%) Consultant
7 124 (4.06%) Designer
7 124 (4.06%) Marketing Manager
8 97 (3.18%) Front End Developer (Client-Side Developer)
9 87 (2.85%) Senior Developer
10 81 (2.65%) Data Analyst
11 80 (2.62%) DevOps Engineer
12 74 (2.42%) Java Developer
13 73 (2.39%) Agile Developer
13 73 (2.39%) Digital Project Manager
14 71 (2.32%) Solutions Architect
15 63 (2.06%) Integration Developer
16 61 (2.00%) Marketing Analyst
17 58 (1.90%) .NET Developer
17 58 (1.90%) Senior Manager
Libraries, Frameworks & Software Standards
1 433 (14.17%) HTML
2 376 (12.31%) CSS
3 196 (6.42%) JSON
4 182 (5.96%) .NET
5 180 (5.89%) XML
6 175 (5.73%) HTML5
7 170 (5.56%) Web Services
8 138 (4.52%) jQuery
9 128 (4.19%) CSS3
10 115 (3.76%) Middleware
11 114 (3.73%) AngularJS
12 112 (3.67%) SOAP
13 105 (3.44%) REST
14 98 (3.21%) Swagger
15 96 (3.14%) Node.js
15 96 (3.14%) WireMock
15 96 (3.14%) XSLT
16 89 (2.91%) Apache Camel
17 86 (2.82%) RESTful
18 75 (2.45%) ASP.NET
Miscellaneous
1 353 (11.55%) Analytical Skills
2 250 (8.18%) User Experience
3 211 (6.91%) Social Media
4 162 (5.30%) Greenfield Project
5 105 (3.44%) Mobile App
6 96 (3.14%) Computer Science
7 66 (2.16%) Management Information System
8 60 (1.96%) Virtual Team
9 48 (1.57%) Data Structures
10 44 (1.44%) Fintech
11 37 (1.21%) FMCG
12 36 (1.18%) Algorithms
13 32 (1.05%) NHS
14 28 (0.92%) Digital Media
15 25 (0.82%) Graphic Design
15 25 (0.82%) Marketing Technology
16 21 (0.69%) Credit Risk
17 19 (0.62%) Blog
17 19 (0.62%) Data Centre
18 17 (0.56%) Data Protection Act
Operating Systems
1 166 (5.43%) Linux
2 79 (2.59%) Windows
3 69 (2.26%) Unix
4 48 (1.57%) Apple iOS
5 44 (1.44%) Android
6 26 (0.85%) Windows Server
7 16 (0.52%) Mac OS X
8 14 (0.46%) Windows 10
8 14 (0.46%) Windows Server 2012
9 10 (0.33%) Windows 7
10 9 (0.29%) Windows Phone
11 8 (0.26%) AIX
11 8 (0.26%) Ubuntu
12 7 (0.23%) Solaris
13 3 (0.098%) CentOS
14 2 (0.065%) Amazon Linux
14 2 (0.065%) Fedora
14 2 (0.065%) Windows Mobile
15 1 (0.033%) Debian
15 1 (0.033%) MVS
Processes & Methodologies
1 1129 (36.96%) Digital Marketing
2 928 (30.38%) Agile Software Development
3 897 (29.36%) Business Intelligence
4 785 (25.70%) Programme Management
5 477 (15.61%) Analytics
6 373 (12.21%) CRM
7 347 (11.36%) Project Management
8 331 (10.83%) Scrum
9 288 (9.43%) TDD
10 273 (8.94%) E-Commerce
11 259 (8.48%) Stakeholder Management
12 210 (6.87%) DevOps
13 166 (5.43%) Content Management
14 146 (4.78%) SOA
15 139 (4.55%) SEO
16 136 (4.45%) Front End Development
17 131 (4.29%) Continuous Integration
17 131 (4.29%) Web Development
18 121 (3.96%) MVC
19 112 (3.67%) Test Automation
Programming Languages
1 380 (12.44%) SQL
2 353 (11.55%) JavaScript
3 314 (10.28%) Java
4 199 (6.51%) Python
5 144 (4.71%) C#
6 122 (3.99%) PHP
7 97 (3.18%) XPath
8 54 (1.77%) R
9 46 (1.51%) Shell Script
10 42 (1.37%) T-SQL
11 39 (1.28%) Ruby
12 36 (1.18%) C
13 27 (0.88%) Apex Code
14 26 (0.85%) Scala
15 21 (0.69%) Bash Shell
15 21 (0.69%) PL/SQL
15 21 (0.69%) PowerShell
16 19 (0.62%) ES6
17 17 (0.56%) Go
17 17 (0.56%) Perl
Qualifications
1 287 (9.39%) Degree
2 226 (7.40%) Security Cleared
3 169 (5.53%) SC Cleared
4 55 (1.80%) DV Cleared
5 31 (1.01%) PMI Certification
6 30 (0.98%) Computer Science Degree
7 25 (0.82%) PMP
8 17 (0.56%) ITIL Certification
9 16 (0.52%) Master's Degree
10 15 (0.49%) Cisco Certification
11 12 (0.39%) CISM
12 10 (0.33%) Numerate Degree
12 10 (0.33%) PhD
13 9 (0.29%) CCIE
13 9 (0.29%) Microsoft Certification
14 8 (0.26%) BPSS Clearance
14 8 (0.26%) CISSP
14 8 (0.26%) CLAS
14 8 (0.26%) ISEB
14 8 (0.26%) MCSE
Quality Assurance & Compliance
1 114 (3.73%) QA
2 85 (2.78%) GDPR
3 54 (1.77%) Data Quality
4 27 (0.88%) PMO
5 21 (0.69%) ISO/IEC 27001
6 16 (0.52%) SLA
7 13 (0.43%) JSP 440
8 12 (0.39%) Actionable Recommendations
9 9 (0.29%) GCP
10 8 (0.26%) PCI DSS
11 5 (0.16%) WCAG
12 4 (0.13%) MiFID
13 3 (0.098%) COBIT
13 3 (0.098%) Cyber Essentials
14 2 (0.065%) EMIR
14 2 (0.065%) Government Security Classifications
14 2 (0.065%) HMG Security Policy Framework
14 2 (0.065%) ISO/IEC 20000
14 2 (0.065%) RMADS
14 2 (0.065%) Sarbanes-Oxley
System Software
1 106 (3.47%) Docker
2 33 (1.08%) Active Directory
3 11 (0.36%) Apache ZooKeeper
4 10 (0.33%) HDFS
4 10 (0.33%) VMware Infrastructure
5 6 (0.20%) Firmware
6 5 (0.16%) Apache Flume
7 4 (0.13%) VMware NSX
7 4 (0.13%) vSphere
8 3 (0.098%) Hyper-V
8 3 (0.098%) Oracle RAC
9 2 (0.065%) Oracle Clusterware
9 2 (0.065%) Virtual Machines
9 2 (0.065%) VMware ESXi
10 1 (0.033%) Microsoft App-V
10 1 (0.033%) ProxySG
10 1 (0.033%) Squid
10 1 (0.033%) VMware Workstation
10 1 (0.033%) Xen
10 1 (0.033%) XenApp
Systems Management
1 81 (2.65%) Puppet
2 68 (2.23%) Ansible
3 54 (1.77%) Opscode Chef
4 43 (1.41%) Kubernetes
5 27 (0.88%) Terraform
6 19 (0.62%) logstash
7 17 (0.56%) Kibana
8 14 (0.46%) HP Quality Center
9 10 (0.33%) Grafana
9 10 (0.33%) HAProxy
10 9 (0.29%) AirWatch
11 8 (0.26%) Salt
12 7 (0.23%) Prometheus
13 6 (0.20%) Systems Management Server (SMS)
13 6 (0.20%) ZABBIX
14 5 (0.16%) Mesos
14 5 (0.16%) Oozie
15 4 (0.13%) HP Operations Orchestration
15 4 (0.13%) SCCM
15 4 (0.13%) TrustSec
Vendors
1 806 (26.38%) SAP
2 275 (9.00%) Adobe
3 242 (7.92%) Salesforce.com
4 237 (7.76%) Microsoft
5 210 (6.87%) Oracle
6 194 (6.35%) Google
7 106 (3.47%) Salesforce Marketing Cloud
8 76 (2.49%) Tableau
9 72 (2.36%) WSO2
10 58 (1.90%) Sitecore
11 51 (1.67%) IBM
12 38 (1.24%) Facebook
12 38 (1.24%) VMware
13 31 (1.01%) hybris
14 27 (0.88%) Twitter
15 24 (0.79%) Cisco
16 22 (0.72%) HP
17 20 (0.65%) Cognos
17 20 (0.65%) Marketo
18 17 (0.56%) Pega