Period
to 18 January 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 18 January 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
18 Jan 2019
Same period 2018 Same period 2017
Rank 92 73 77
Rank change year-on-year -19 +4 +4
Contract jobs citing Marketing 2,401 2,901 2,689
As % of all contract IT jobs advertised in England 2.63% 3.14% 2.98%
As % of the General category 7.27% 8.07% 8.12%
Number of daily rates quoted 1,647 1,886 1,841
England median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +10.00%
10th Percentile £260 £225 £225
90th Percentile £625 £600 £600
UK median daily rate £450 £425 £413
% change year-on-year +5.88% +3.03% +10.00%
Number of hourly rates quoted 48 57 87
England median hourly rate £22.25 £28.50 £21.03
Median hourly rate % change year-on-year -21.93% +35.52% -10.20%
10th Percentile £17.50 £16.25 £12.17
90th Percentile £50.51 £46.40 £42.82
UK median hourly rate £23.00 £28.50 £20.88
% change year-on-year -19.30% +36.53% -10.87%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 33,017 35,963 33,135
As % of all contract IT jobs advertised in England 36.22% 38.94% 36.71%
Number of daily rates quoted 22,017 24,135 22,183
England median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% +2.86%
10th Percentile £300 £281 £263
90th Percentile £675 £675 £638
UK median daily rate £488 £475 £450
% change year-on-year +2.63% +5.56% +5.88%
Number of hourly rates quoted 718 803 835
England median hourly rate £25.00 £26.00 £25.00
Median hourly rate % change year-on-year -3.85% +4.00% -3.85%
10th Percentile £12.72 £12.31 £11.32
90th Percentile £52.50 £48.75 £47.00
UK median hourly rate £25.00 £25.83 £25.00
% change year-on-year -3.21% +3.32% -5.66%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in England.

Contractor daily rate trend for Marketing in England

Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing in England over the 6 months to 18 January 2019.

Contractor daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in England.

Contractor hourly rate trend for Marketing in England

Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Marketing in England over the 6 months to 18 January 2019.

Contractor hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 18 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -22 1,220 £475 +5.56% 668
South East -26 420 £425 +6.25% 236
South West +6 283 £444 +18.33% 134
East of England -7 171 £525 +2.44% 94
North of England -49 156 £413 +3.13% 319
Midlands -14 131 £425 +13.33% 192
North West -20 98 £413 +3.13% 194
West Midlands +5 83 £438 +9.38% 108
East Midlands -23 46 £400 +10.34% 84
Yorkshire -52 44 £350 -11.11% 105
North East -4 15 £413 +26.92% 20
Marketing
UK

For the 6 months to 18 January 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 893 (37.19%) Finance
2 846 (35.24%) Digital Marketing
3 728 (30.32%) Agile Software Development
4 677 (28.20%) Business Intelligence
5 624 (25.99%) Telecoms
6 605 (25.20%) SAP
7 568 (23.66%) Manufacturing
8 567 (23.62%) Programme Management
9 543 (22.62%) Electronics
10 428 (17.83%) Analytics
11 343 (14.29%) SQL
12 313 (13.04%) CRM
13 307 (12.79%) Analytical Skills
14 302 (12.58%) Microsoft
15 297 (12.37%) User Experience
16 287 (11.95%) HTML
17 280 (11.66%) JavaScript
18 267 (11.12%) Project Management
19 229 (9.54%) Degree
20 226 (9.41%) Scrum
21 223 (9.29%) Adobe
22 219 (9.12%) CSS
23 212 (8.83%) Java
24 211 (8.79%) E-Commerce
25 207 (8.62%) Retail
26 189 (7.87%) Stakeholder Management
27 183 (7.62%) Problem-Solving
28 179 (7.46%) Amazon AWS
29 171 (7.12%) Google
30 165 (6.87%) Salesforce.com

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 132 (5.50%) CMS
2 68 (2.83%) SharePoint
3 63 (2.62%) Adobe Experience Manager
4 50 (2.08%) Oracle Service Bus
5 48 (2.00%) Mule
6 47 (1.96%) Confluence
6 47 (1.96%) Oracle SOA Suite
7 30 (1.25%) Apache Spark
8 27 (1.12%) Elasticsearch
9 26 (1.08%) SAS
10 20 (0.83%) Sitecore CMS
10 20 (0.83%) WordPress
11 19 (0.79%) Drupal
12 14 (0.58%) Apache
13 13 (0.54%) WebSphere
14 12 (0.50%) SAP Portal
15 11 (0.46%) Jupyter
16 10 (0.42%) Umbraco
17 8 (0.33%) Apache Solr
17 8 (0.33%) nginx
Applications
1 114 (4.75%) Microsoft Excel
2 95 (3.96%) Microsoft Office
3 77 (3.21%) Microsoft PowerPoint
4 68 (2.83%) Photoshop
5 45 (1.87%) Adobe Illustrator
6 44 (1.83%) InVision
7 33 (1.37%) Adobe Creative Suite
8 22 (0.92%) Microsoft Project
9 19 (0.79%) MS Visio
10 15 (0.62%) InDesign
11 11 (0.46%) Adobe After Effects
12 9 (0.37%) Spreadsheet
12 9 (0.37%) SPSS
13 7 (0.29%) Acrobat
14 4 (0.17%) Adobe Premiere
14 4 (0.17%) AutoCAD
15 3 (0.12%) Adobe Captivate
15 3 (0.12%) Camtasia
15 3 (0.12%) SketchUp
15 3 (0.12%) Stata
Business Applications
1 82 (3.42%) Dynamics CRM
2 28 (1.17%) Eloqua
3 23 (0.96%) SAP Hybris
4 19 (0.79%) Adobe Campaign
5 16 (0.67%) FastStats
5 16 (0.67%) Magento
6 13 (0.54%) Unica
7 10 (0.42%) Salesforce.com CRM
8 9 (0.37%) Payment Gateway
9 8 (0.33%) SAP S/4HANA
10 6 (0.25%) Oracle CRM
10 6 (0.25%) Oracle CRM On Demand
10 6 (0.25%) Social Studio
11 5 (0.21%) Oracle EBS R12
11 5 (0.21%) SAP CRM
12 4 (0.17%) SAP GTS
13 3 (0.12%) Dynamics AX
13 3 (0.12%) SAP ERP
13 3 (0.12%) SAP Oil and Gas
13 3 (0.12%) SAP R/3
Cloud Services
1 179 (7.46%) Amazon AWS
2 113 (4.71%) Microsoft Azure
3 99 (4.12%) Google Analytics
4 60 (2.50%) Office 365
5 52 (2.17%) Dynamics 365
6 41 (1.71%) Adobe Analytics
7 40 (1.67%) Google Cloud Platform
8 25 (1.04%) SaaS
8 25 (1.04%) Salesforce Service Cloud
8 25 (1.04%) Serverless
9 24 (1.00%) PaaS
10 21 (0.87%) Google Tag Manager
11 18 (0.75%) Amazon S3
12 16 (0.67%) IaaS
13 15 (0.62%) GitHub
14 14 (0.58%) AdWords
15 13 (0.54%) Azure Active Directory
16 12 (0.50%) Adobe Creative Cloud
16 12 (0.50%) OneDrive
16 12 (0.50%) Yammer
Communications & Networking
1 25 (1.04%) Firewall
2 22 (0.92%) HTTP
3 21 (0.87%) Intranet
4 19 (0.79%) Internet
5 12 (0.50%) SMS
6 11 (0.46%) Radio Access Network
6 11 (0.46%) Wireless
7 10 (0.42%) VPN
8 9 (0.37%) Skype
9 8 (0.33%) Cisco Nexus
9 8 (0.33%) WAN
10 7 (0.29%) Network Security
10 7 (0.29%) TCP/IP
11 6 (0.25%) MVNO
12 5 (0.21%) LAN
12 5 (0.21%) VoIP
13 4 (0.17%) Broadband
13 4 (0.17%) DHCP
13 4 (0.17%) DNS
13 4 (0.17%) SMTP
Database & Business Intelligence
1 114 (4.75%) SQL Server
2 86 (3.58%) MySQL
3 80 (3.33%) Big Data
4 78 (3.25%) Data Warehouse
5 69 (2.87%) Power BI
6 59 (2.46%) Relational Database
7 45 (1.87%) Hadoop
8 41 (1.71%) PostgreSQL
9 40 (1.67%) NoSQL
10 27 (1.12%) MongoDB
11 24 (1.00%) SQL Server Integration Services
12 22 (0.92%) Amazon Redshift
12 22 (0.92%) BusinessObjects
13 21 (0.87%) RDBMS
14 20 (0.83%) Apache Hive
14 20 (0.83%) Data Mining
15 18 (0.75%) SQL Server Reporting Services
16 17 (0.71%) BigQuery
16 17 (0.71%) Data Lake
17 12 (0.50%) Cosmos DB
Development Applications
1 140 (5.83%) Git (software)
2 96 (4.00%) Jenkins
3 90 (3.75%) JIRA
4 40 (1.67%) Selenium
5 38 (1.58%) Team Foundation Server
6 37 (1.54%) Maven
7 31 (1.29%) Axure RP
8 26 (1.08%) Visual Studio Team System
9 23 (0.96%) Subversion
10 21 (0.87%) Visual Studio
11 19 (0.79%) WebDriver
12 16 (0.67%) JMeter
13 15 (0.62%) JUnit
13 15 (0.62%) SoapUI
14 14 (0.58%) Atlassian Bamboo
15 13 (0.54%) Artifactory
15 13 (0.54%) Cucumber
16 12 (0.50%) GitLab
16 12 (0.50%) Octopus Deploy
16 12 (0.50%) TeamCity
General
1 893 (37.19%) Finance
2 624 (25.99%) Telecoms
3 568 (23.66%) Manufacturing
4 543 (22.62%) Electronics
5 207 (8.62%) Retail
6 133 (5.54%) Advertising
7 93 (3.87%) Banking
8 86 (3.58%) Legal
9 35 (1.46%) Games
10 30 (1.25%) Publishing
11 28 (1.17%) Pharmaceutical
12 25 (1.04%) Billing
13 21 (0.87%) Automotive
14 18 (0.75%) Law
15 17 (0.71%) Digital Economy
16 15 (0.62%) Back Office
17 13 (0.54%) German Language
17 13 (0.54%) Military
17 13 (0.54%) Retail Banking
18 11 (0.46%) French Language
Job Titles
1 446 (18.58%) Developer
2 374 (15.58%) Analyst
3 179 (7.46%) Project Manager
4 151 (6.29%) Designer
5 147 (6.12%) Business Analyst
6 127 (5.29%) Architect
7 105 (4.37%) Consultant
8 94 (3.92%) Marketing Manager
9 84 (3.50%) Senior Developer
10 75 (3.12%) Data Analyst
11 72 (3.00%) UX Designer
12 71 (2.96%) DevOps Engineer
13 54 (2.25%) Digital Analyst
13 54 (2.25%) Java Developer
13 54 (2.25%) Product Owner
14 48 (2.00%) Product Manager
15 46 (1.92%) Digital Project Manager
16 43 (1.79%) Senior Manager
17 41 (1.71%) Front End Developer (Client-Side Developer)
17 41 (1.71%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 287 (11.95%) HTML
2 219 (9.12%) CSS
3 162 (6.75%) Web Services
4 127 (5.29%) SOAP
5 111 (4.62%) .NET
6 107 (4.46%) XML
7 105 (4.37%) RESTful
8 96 (4.00%) Middleware
9 84 (3.50%) HTML5
9 84 (3.50%) REST
10 65 (2.71%) jQuery
11 64 (2.67%) AngularJS
11 64 (2.67%) JSON
12 59 (2.46%) Node.js
13 54 (2.25%) React
14 48 (2.00%) Apache Camel
15 47 (1.96%) CSS3
16 38 (1.58%) ASP.NET
17 31 (1.29%) ASP.NET Web API
18 27 (1.12%) Sass
Miscellaneous
1 307 (12.79%) Analytical Skills
2 297 (12.37%) User Experience
3 134 (5.58%) Greenfield Project
4 110 (4.58%) Social Media
5 74 (3.08%) Mobile App
6 54 (2.25%) Management Information System
7 47 (1.96%) Algorithms
8 44 (1.83%) NHS
8 44 (1.83%) Self-Motivation
9 38 (1.58%) Data Structures
10 33 (1.37%) Digital Media
10 33 (1.37%) Virtual Team
11 30 (1.25%) Marketing Technology
12 28 (1.17%) FMCG
13 23 (0.96%) Credit Risk
14 22 (0.92%) Fintech
15 20 (0.83%) Blog
15 20 (0.83%) Graphic Design
15 20 (0.83%) Public Cloud
16 17 (0.71%) Data Centre
Operating Systems
1 110 (4.58%) Linux
2 96 (4.00%) Windows
3 43 (1.79%) Apple iOS
3 43 (1.79%) Windows 10
4 28 (1.17%) Red Hat Enterprise Linux
5 27 (1.12%) Unix
6 26 (1.08%) Android
7 20 (0.83%) Windows Server
8 19 (0.79%) Windows 7
9 16 (0.67%) Windows Server 2008
10 13 (0.54%) Windows Server 2012
11 12 (0.50%) Mac OS
11 12 (0.50%) Mac OS X
12 10 (0.42%) CentOS
13 7 (0.29%) Solaris
14 6 (0.25%) Windows XP
15 4 (0.17%) Windows 8
15 4 (0.17%) Windows Server 2003
16 3 (0.12%) AIX
17 2 (0.083%) Ubuntu
Processes & Methodologies
1 846 (35.24%) Digital Marketing
2 728 (30.32%) Agile Software Development
3 677 (28.20%) Business Intelligence
4 567 (23.62%) Programme Management
5 428 (17.83%) Analytics
6 313 (13.04%) CRM
7 267 (11.12%) Project Management
8 226 (9.41%) Scrum
9 211 (8.79%) E-Commerce
10 189 (7.87%) Stakeholder Management
11 183 (7.62%) Problem-Solving
12 157 (6.54%) TDD
13 138 (5.75%) DevOps
14 130 (5.41%) SEO
15 108 (4.50%) Data Analysis
15 108 (4.50%) User Stories
16 103 (4.29%) Collaborative Working
16 103 (4.29%) SOA
17 102 (4.25%) Migration
18 97 (4.04%) Test Automation
Programming Languages
1 343 (14.29%) SQL
2 280 (11.66%) JavaScript
3 212 (8.83%) Java
4 139 (5.79%) Python
5 94 (3.92%) C#
6 75 (3.12%) PHP
7 63 (2.62%) R
8 50 (2.08%) Java 8
9 36 (1.50%) PowerShell
10 30 (1.25%) Ruby
11 26 (1.08%) Apex Code
12 24 (1.00%) T-SQL
13 23 (0.96%) Scala
14 22 (0.92%) XPath
15 21 (0.87%) C
16 16 (0.67%) Bash Shell
16 16 (0.67%) ES6
17 15 (0.62%) Groovy
18 12 (0.50%) MATLAB
19 11 (0.46%) TypeScript
Qualifications
1 229 (9.54%) Degree
2 149 (6.21%) Security Cleared
3 103 (4.29%) SC Cleared
4 41 (1.71%) DV Cleared
5 33 (1.37%) Computer Science Degree
6 27 (1.12%) Master's Degree
6 27 (1.12%) PhD
7 19 (0.79%) PMI Certification
8 18 (0.75%) PMP
9 17 (0.71%) ISEB
10 16 (0.67%) MBA
11 13 (0.54%) A+ Certification
11 13 (0.54%) PRINCE2 Certification
12 11 (0.46%) Numerate Degree
13 10 (0.42%) Cisco Certification
14 8 (0.33%) APMP
14 8 (0.33%) ISTQB
15 7 (0.29%) CCNP
15 7 (0.29%) Microsoft Certification
16 6 (0.25%) ITIL Certification
Quality Assurance & Compliance
1 115 (4.79%) QA
2 41 (1.71%) GDPR
3 30 (1.25%) Data Quality
4 22 (0.92%) PMO
5 20 (0.83%) JSP 440
6 19 (0.79%) RMADS
7 17 (0.71%) SLA
8 11 (0.46%) PCI DSS
9 9 (0.37%) Actionable Recommendations
10 8 (0.33%) ISO/IEC 27001
11 6 (0.25%) GxP
12 5 (0.21%) ISO 9001
13 3 (0.12%) WCAG
14 2 (0.083%) COBIT
14 2 (0.083%) Cyber Essentials
14 2 (0.083%) ISO/IEC 19770
15 1 (0.042%) HMG Security Policy Framework
15 1 (0.042%) PSD2
15 1 (0.042%) SEPA
15 1 (0.042%) WAI
System Software
1 51 (2.12%) Docker
2 45 (1.87%) Active Directory
3 10 (0.42%) VMware Infrastructure
4 4 (0.17%) Virtual Machines
5 3 (0.12%) Apache Flume
5 3 (0.12%) Hyper-V
5 3 (0.12%) Virtual Servers
6 2 (0.083%) Ceph
6 2 (0.083%) etcd
6 2 (0.083%) flannel
6 2 (0.083%) GlusterFS
6 2 (0.083%) HDFS
6 2 (0.083%) KVM
6 2 (0.083%) SkyDNS
7 1 (0.042%) Samba
7 1 (0.042%) VirtualBox
7 1 (0.042%) VMware NSX
7 1 (0.042%) vSphere
Systems Management
1 78 (3.25%) Ansible
2 58 (2.42%) Terraform
3 38 (1.58%) Puppet
4 27 (1.12%) Kubernetes
5 22 (0.92%) Opscode Chef
6 18 (0.75%) SCCM
7 13 (0.54%) Systems Management Server (SMS)
8 10 (0.42%) Nagios
9 9 (0.37%) Kibana
9 9 (0.37%) ZABBIX
10 6 (0.25%) Graphite
10 6 (0.25%) logstash
11 5 (0.21%) Pingdom
11 5 (0.21%) Uchiwa
12 4 (0.17%) Cisco CUCM
12 4 (0.17%) Docker Swarm
12 4 (0.17%) Grafana
13 2 (0.083%) Prometheus
13 2 (0.083%) rkt
13 2 (0.083%) Sysdig
Vendors
1 605 (25.20%) SAP
2 302 (12.58%) Microsoft
3 223 (9.29%) Adobe
4 171 (7.12%) Google
5 165 (6.87%) Salesforce.com
6 157 (6.54%) Oracle
7 67 (2.79%) Tableau
8 48 (2.00%) Salesforce Marketing Cloud
8 48 (2.00%) WSO2
9 46 (1.92%) IBM
10 37 (1.54%) hybris
10 37 (1.54%) Sitecore
11 28 (1.17%) Facebook
12 23 (0.96%) Cisco
13 22 (0.92%) ServiceNow
13 22 (0.92%) Twitter
14 21 (0.87%) VMware
15 20 (0.83%) Talend
16 19 (0.79%) Apple
17 18 (0.75%) Red Hat