Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 2 April 2026, comparing them to the same period in the previous two years.

6 months to
2 Apr 2026
Same period 2025 Same period 2024
Rank 116 71 66
Rank change year-on-year -45 -5 +30
Contract jobs citing Marketing 875 811 1,155
As % of all contract jobs in England 2.29% 3.34% 3.07%
As % of the General category 4.03% 5.26% 5.26%
Number of daily rates quoted 450 478 735
10th Percentile £213 £213 £211
25th Percentile £314 £313 £338
Median daily rate (50th Percentile) £445 £490 £475
Median % change year-on-year -9.15% +3.16% -9.52%
75th Percentile £565 £600 £613
90th Percentile £688 £700 £738
UK median daily rate £438 £488 £475
% change year-on-year -10.26% +2.63% -9.52%
Number of hourly rates quoted 84 29 62
10th Percentile £15.39 £24.24 £15.38
25th Percentile £20.50 £30.00 £23.44
Median hourly rate £24.00 £43.08 £34.00
Median % change year-on-year -44.28% +26.69% -6.85%
75th Percentile £35.75 £55.00 £42.19
90th Percentile £41.60 £64.20 £55.00
UK median hourly rate £24.00 £40.00 £34.00
% change year-on-year -40.00% +17.65% -6.85%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,738 15,410 21,979
As % of all contract IT jobs advertised in England 56.82% 63.56% 58.42%
Number of daily rates quoted 13,706 10,047 14,289
10th Percentile £300 £300 £275
25th Percentile £406 £410 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £770
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,368 620 1,712
10th Percentile £14.25 £14.70 £13.00
25th Percentile £17.69 £18.50 £15.28
Median hourly rate £25.77 £30.00 £26.40
Median % change year-on-year -14.10% +13.64% -24.57%
75th Percentile £61.18 £60.00 £50.00
90th Percentile £80.00 £75.00 £65.00
UK median hourly rate £25.39 £29.04 £26.00
% change year-on-year -12.57% +11.67% -25.71%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 2 April 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 2 April 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 2 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -16 553 £429 -4.67% 749
South East -63 105 £525 -8.70% 397
Midlands -17 65 £425 +40.50% 185
North of England -101 49 £413 -21.33% 319
East of England -2 45 £500 - 91
East Midlands +1 43 £418 +33.97% 83
South West -44 43 £519 -2.12% 104
North West -61 32 £413 -21.33% 189
West Midlands -50 22 £625 +132.56% 102
Yorkshire -53 12 £780 +41.82% 100
North East -20 8 £175 -51.72% 31
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 49 (5.60%) CMS
2 17 (1.94%) Adobe Experience Manager
3 16 (1.83%) Confluence
4 15 (1.71%) SharePoint
5 10 (1.14%) WordPress
6 6 (0.69%) Apache Spark
7 5 (0.57%) Drupal
8 4 (0.46%) Apache
9 3 (0.34%) Apache Airflow
9 3 (0.34%) SAS
10 2 (0.23%) Microsoft Exchange
11 1 (0.11%) nginx
11 1 (0.11%) Oracle Collaboration Suite
11 1 (0.11%) Sitecore CMS
11 1 (0.11%) Sitefinity
11 1 (0.11%) Umbraco
Applications
1 41 (4.69%) Microsoft Excel
2 39 (4.46%) Microsoft Office
3 29 (3.31%) Microsoft PowerPoint
4 23 (2.63%) Photoshop
5 12 (1.37%) Adobe Illustrator
6 8 (0.91%) MS Visio
7 7 (0.80%) Adobe Creative Suite
8 6 (0.69%) Maya
8 6 (0.69%) Spreadsheet
9 5 (0.57%) Adobe After Effects
10 4 (0.46%) InDesign
11 3 (0.34%) Adobe Captivate
11 3 (0.34%) Final Cut Pro
12 2 (0.23%) Adobe Premiere
12 2 (0.23%) Chatbot
12 2 (0.23%) Notion
12 2 (0.23%) Siemens NX
12 2 (0.23%) Trello
13 1 (0.11%) Adobe XD
13 1 (0.11%) CapCut
Business Applications
1 18 (2.06%) Dynamics CRM
2 11 (1.26%) Salesforce CRM
3 10 (1.14%) Sprinklr
4 7 (0.80%) Adobe Campaign
4 7 (0.80%) Shopify
5 6 (0.69%) Eloqua
6 1 (0.11%) Dynamics NAV
6 1 (0.11%) Magento
6 1 (0.11%) Oracle Procure-to-Pay
6 1 (0.11%) Payment Gateway
6 1 (0.11%) Raiser’s Edge
6 1 (0.11%) SAP EWM
6 1 (0.11%) SAP GTS
6 1 (0.11%) SAP Hybris
6 1 (0.11%) SAP MDG
6 1 (0.11%) SAP Oil and Gas
6 1 (0.11%) SAP S/4HANA
6 1 (0.11%) SAP SCM
6 1 (0.11%) SAP SRM
6 1 (0.11%) Workfront
Cloud Services
1 85 (9.71%) SaaS
2 68 (7.77%) Azure
3 59 (6.74%) Power Platform
4 37 (4.23%) Dynamics 365
5 34 (3.89%) AWS
5 34 (3.89%) GCP
6 30 (3.43%) Microsoft 365
7 28 (3.20%) Salesforce Sales Cloud
8 26 (2.97%) Salesforce Service Cloud
9 20 (2.29%) Figma
10 18 (2.06%) Google Analytics
11 17 (1.94%) Power Automate
12 16 (1.83%) Google Ads
13 14 (1.60%) Serverless
14 13 (1.49%) Azure Functions
14 13 (1.49%) Snowflake
15 12 (1.37%) PowerApps
16 11 (1.26%) Canva
16 11 (1.26%) Salesforce Commerce Cloud
16 11 (1.26%) WhatsApp
Communications & Networking
1 21 (2.40%) SMS
2 16 (1.83%) Wireless
3 8 (0.91%) Internet
4 5 (0.57%) VPN
5 4 (0.46%) HTTP
5 4 (0.46%) Intranet
5 4 (0.46%) Unified Communications
6 3 (0.34%) BGP
6 3 (0.34%) Firewall
6 3 (0.34%) Junos
6 3 (0.34%) Network Security
6 3 (0.34%) OSPF
7 2 (0.23%) Cisco IPT
7 2 (0.23%) DHCP
7 2 (0.23%) DNS
7 2 (0.23%) LAN
7 2 (0.23%) Wi-Fi
8 1 (0.11%) FTP
8 1 (0.11%) VoIP
8 1 (0.11%) WAN
Database & Business Intelligence
1 44 (5.03%) Power BI
2 15 (1.71%) Data Warehouse
3 14 (1.60%) Tableau
4 11 (1.26%) Looker
4 11 (1.26%) Metadata
5 6 (0.69%) BigQuery
5 6 (0.69%) Data Lake
5 6 (0.69%) MySQL
5 6 (0.69%) Relational Database
6 5 (0.57%) Big Data
6 5 (0.57%) Star Schema
7 4 (0.46%) NoSQL
7 4 (0.46%) SQL Server Integration Services
8 3 (0.34%) Data Mining
8 3 (0.34%) PostgreSQL
8 3 (0.34%) Semantic Layer
9 2 (0.23%) OLAP
9 2 (0.23%) Oracle OLAP
9 2 (0.23%) Oracle Reports
9 2 (0.23%) Snowflake Schema
Development Applications
1 21 (2.40%) JIRA
2 11 (1.26%) Postman
3 5 (0.57%) Jenkins
4 3 (0.34%) Charles Proxy
4 3 (0.34%) GitLab
4 3 (0.34%) JUnit
4 3 (0.34%) Selenium
4 3 (0.34%) Storybook
5 2 (0.23%) Git
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.11%) Browser DevTools
6 1 (0.11%) Claude Code
6 1 (0.11%) Fiddler
6 1 (0.11%) PHPUnit
6 1 (0.11%) Vite
General
1 291 (33.26%) Social Skills
2 228 (26.06%) Finance
3 136 (15.54%) Analytical Skills
4 128 (14.63%) Public Sector
5 118 (13.49%) Telecoms
6 113 (12.91%) Electronics
7 111 (12.69%) Manufacturing
8 59 (6.74%) Retail
9 53 (6.06%) Organisational Skills
10 43 (4.91%) Advertising
11 40 (4.57%) Legal
12 30 (3.43%) Banking
13 25 (2.86%) German Language
14 24 (2.74%) Presentation Skills
15 23 (2.63%) Documentation Skills
15 23 (2.63%) Publishing
16 17 (1.94%) Influencing Skills
17 16 (1.83%) Law
18 13 (1.49%) Italian Language
18 13 (1.49%) Pharmaceutical
Job Titles
1 103 (11.77%) Analyst
2 62 (7.09%) Senior
3 59 (6.74%) Architect
4 58 (6.63%) Consultant
5 57 (6.51%) Marketing Manager
6 38 (4.34%) Business Analyst
7 36 (4.11%) Lead
8 34 (3.89%) Product Manager
8 34 (3.89%) Project Manager
9 33 (3.77%) Developer
10 28 (3.20%) Designer
11 26 (2.97%) Senior Manager
12 25 (2.86%) Data Analyst
13 24 (2.74%) Data Scientist
14 20 (2.29%) Salesforce Architect
15 19 (2.17%) Coordinator
15 19 (2.17%) IT Support
16 17 (1.94%) Cloud Architect
16 17 (1.94%) Digital Marketing Manager
17 16 (1.83%) Product Owner
Libraries, Frameworks & Software Standards
1 41 (4.69%) HTML
2 28 (3.20%) CSS
3 25 (2.86%) REST
4 13 (1.49%) JSON
5 9 (1.03%) Pandas
6 8 (0.91%) .NET
6 8 (0.91%) Kafka
6 8 (0.91%) Middleware
6 8 (0.91%) React
6 8 (0.91%) RESTful
7 6 (0.69%) Lightning Web Components
7 6 (0.69%) OAuth
7 6 (0.69%) OAuth2
7 6 (0.69%) SOAP
8 5 (0.57%) AngularJS
8 5 (0.57%) OSGi
8 5 (0.57%) PySpark
8 5 (0.57%) VML
9 4 (0.46%) Ajax
9 4 (0.46%) NumPy
Miscellaneous
1 72 (8.23%) Marketing Technology
2 62 (7.09%) Product Ownership
2 62 (7.09%) Social Media
3 43 (4.91%) Onboarding
4 23 (2.63%) Data Centre
5 22 (2.51%) Analytical Mindset
6 20 (2.29%) Self-Motivation
6 20 (2.29%) Web Conferencing
7 15 (1.71%) Data Protection Act
8 14 (1.60%) Management Information System
9 13 (1.49%) Digital Media
9 13 (1.49%) e-Learning
9 13 (1.49%) NHS
10 12 (1.37%) FMCG
10 12 (1.37%) PMI
11 11 (1.26%) AI Agents
11 11 (1.26%) Greenfield Project
12 10 (1.14%) Data Structures
12 10 (1.14%) Learning Management System
12 10 (1.14%) Mobile App
Operating Systems
1 16 (1.83%) Android
2 15 (1.71%) Mac OS
3 13 (1.49%) Windows 10
4 7 (0.80%) Windows
5 2 (0.23%) Windows Server
6 1 (0.11%) Apple iOS
6 1 (0.11%) Linux
6 1 (0.11%) Windows Server 2016
6 1 (0.11%) Windows Server 2019
Processes & Methodologies
1 209 (23.89%) Digital Marketing
2 173 (19.77%) Analytics
3 165 (18.86%) Business Intelligence
4 146 (16.69%) CRM
5 138 (15.77%) Stakeholder Management
6 133 (15.20%) Agile
7 124 (14.17%) Programme Management
8 96 (10.97%) Project Management
9 90 (10.29%) Roadmaps
10 87 (9.94%) AI
11 84 (9.60%) Problem-Solving
12 75 (8.57%) Migration
13 73 (8.34%) B2B
14 72 (8.23%) Continuous Improvement
15 67 (7.66%) Decision-Making
16 58 (6.63%) Actionable Insight
16 58 (6.63%) Marketing Strategy
17 56 (6.40%) User Experience
18 54 (6.17%) Data Modelling
18 54 (6.17%) DevOps
Programming Languages
1 85 (9.71%) SQL
2 63 (7.20%) Python
3 36 (4.11%) JavaScript
4 16 (1.83%) C#
4 16 (1.83%) Java
5 13 (1.49%) TypeScript
6 12 (1.37%) R
7 6 (0.69%) Apex Code
8 5 (0.57%) PowerShell
9 4 (0.46%) Data Analysis Expressions
10 3 (0.34%) LookML
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) SystemVerilog
12 1 (0.11%) BeanShell
12 1 (0.11%) Korn
12 1 (0.11%) PHP
12 1 (0.11%) Shell Script
12 1 (0.11%) VBA
Qualifications
1 97 (11.09%) Security Cleared
2 86 (9.83%) SC Cleared
3 80 (9.14%) Degree
4 22 (2.51%) Computer Science Degree
5 16 (1.83%) PMI Certification
6 13 (1.49%) Master's Degree
6 13 (1.49%) PMP
7 11 (1.26%) DV Cleared
8 7 (0.80%) CISSP
9 6 (0.69%) Microsoft Certification
10 5 (0.57%) BPSS Clearance
10 5 (0.57%) CISM
10 5 (0.57%) PhD
11 4 (0.46%) CEH
11 4 (0.46%) CISA
11 4 (0.46%) CSPO
11 4 (0.46%) MBA
11 4 (0.46%) RIBA
12 3 (0.34%) Azure Certification
12 3 (0.34%) JNCIA
Quality Assurance & Compliance
1 61 (6.97%) GDPR
2 44 (5.03%) Data Quality
3 28 (3.20%) QA
4 26 (2.97%) Accessibility
5 16 (1.83%) California Consumer Privacy Act
6 12 (1.37%) PERC
7 11 (1.26%) PMO
8 9 (1.03%) SLA
9 7 (0.80%) Actionable Recommendations
10 6 (0.69%) ISO/IEC 27001
10 6 (0.69%) NIST
11 5 (0.57%) GRC
11 5 (0.57%) JSP 440
11 5 (0.57%) PCI DSS
11 5 (0.57%) RMADS
12 3 (0.34%) NCSC
12 3 (0.34%) WCAG
13 2 (0.23%) DO-254
13 2 (0.23%) EU AI Act
13 2 (0.23%) HIPAA
System Software
1 5 (0.57%) Active Directory
1 5 (0.57%) Docker
2 1 (0.11%) Hyper-V
2 1 (0.11%) Varnish
2 1 (0.11%) Virtual Desktop
2 1 (0.11%) Virtual Machines
Systems Management
1 3 (0.34%) Kubernetes
1 3 (0.34%) Terraform
2 2 (0.23%) Microsoft Intune
2 2 (0.23%) SCCM
2 2 (0.23%) Systems Management Server (SMS)
2 2 (0.23%) vRealize
3 1 (0.11%) Cisco UCCE
3 1 (0.11%) Cisco UCCX
3 1 (0.11%) Failover Clustering
3 1 (0.11%) Grafana
Vendors
1 153 (17.49%) Salesforce
2 123 (14.06%) SAP
3 85 (9.71%) Adobe
4 83 (9.49%) Microsoft
5 71 (8.11%) Google
6 49 (5.60%) Salesforce Marketing Cloud
7 28 (3.20%) Cisco
8 22 (2.51%) HubSpot
9 20 (2.29%) Apple
10 18 (2.06%) TikTok
11 16 (1.83%) HP
11 16 (1.83%) Oracle
12 15 (1.71%) Dell
12 15 (1.71%) Tealium
13 11 (1.26%) Databricks
14 9 (1.03%) Facebook
14 9 (1.03%) Instagram
14 9 (1.03%) Marketo
14 9 (1.03%) OneTrust
15 8 (0.91%) mParticle