Period
to 27 October 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 27 October 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
27 Oct 2021
Same period 2020 Same period 2019
Rank 76 76 88
Rank change year-on-year 0 +12 +14
Contract jobs citing Marketing 2,162 867 2,064
As % of all contract jobs advertised in England 3.17% 3.13% 2.68%
As % of the General category 5.92% 5.87% 5.24%
Number of daily rates quoted 1,375 591 1,439
10th Percentile £279 £238 £225
25th Percentile £400 £342 £339
Median daily rate (50th Percentile) £500 £475 £450
Median % change year-on-year +5.26% +5.56% -
75th Percentile £625 £588 £564
90th Percentile £725 £650 £673
UK median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% -
Number of hourly rates quoted 41 20 41
10th Percentile £13.52 £17.86 £10.25
25th Percentile £20.89 £21.25 £18.19
Median hourly rate £28.41 £24.65 £29.00
Median % change year-on-year +15.25% -15.00% +50.65%
75th Percentile £47.25 £45.44 £34.75
90th Percentile £61.26 £50.60 £50.00
UK median hourly rate £28.41 £24.65 £28.00
% change year-on-year +15.25% -11.96% +45.45%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 36,492 14,759 39,391
As % of all contract IT jobs advertised in England 53.49% 53.21% 51.18%
Number of daily rates quoted 25,028 10,139 25,914
10th Percentile £306 £275 £263
25th Percentile £413 £381 £375
Median daily rate (50th Percentile) £525 £490 £475
Median % change year-on-year +7.14% +3.16% -
75th Percentile £638 £600 £575
90th Percentile £725 £700 £675
UK median daily rate £525 £475 £475
% change year-on-year +10.53% - +2.70%
Number of hourly rates quoted 1,250 503 1,342
10th Percentile £12.06 £11.65 £11.13
25th Percentile £13.25 £14.25 £14.00
Median hourly rate £19.00 £22.00 £18.70
Median % change year-on-year -13.64% +17.65% +1.08%
75th Percentile £41.27 £42.00 £39.69
90th Percentile £59.21 £52.08 £51.00
UK median hourly rate £19.00 £22.00 £18.75
% change year-on-year -13.64% +17.33% +4.17%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Marketing in England.

Daily rate trend for Marketing in England

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 27 October 2021.

Daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Marketing in England.

Hourly rate trend for Marketing in England

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 27 October 2021.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 27 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +2 1,257 £525 +16.67% 510
South East -13 226 £375 -11.76% 151
South West -5 171 £425 -22.73% 73
North of England +25 168 £494 +3.89% 229
North West -10 86 £525 - 128
Midlands -24 85 £450 +5.88% 149
Yorkshire +7 73 £475 +15.01% 71
West Midlands -39 52 £469 +17.19% 100
East of England -24 40 £413 +23.13% 70
East Midlands -5 31 £413 -15.82% 49
North East - 13 £475 - 30
Marketing
UK

For the 6 months to 27 October 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 825 (38.16%) Finance
2 774 (35.80%) Digital Marketing
3 623 (28.82%) Business Intelligence
4 617 (28.54%) Social Skills
5 612 (28.31%) Agile Software Development
6 550 (25.44%) Telecoms
7 539 (24.93%) Programme Management
8 538 (24.88%) Public Sector
9 537 (24.84%) SAP
10 513 (23.73%) Manufacturing
11 509 (23.54%) Electronics
12 436 (20.17%) Analytics
13 327 (15.12%) CRM
14 310 (14.34%) SQL
15 300 (13.88%) Salesforce.com
15 300 (13.88%) Analytical Skills
16 273 (12.63%) Project Management
17 267 (12.35%) Microsoft
18 259 (11.98%) Azure
19 253 (11.70%) Problem-Solving
20 237 (10.96%) Stakeholder Management
21 228 (10.55%) Degree
22 218 (10.08%) JavaScript
23 209 (9.67%) HTML
24 195 (9.02%) Scrum
25 193 (8.93%) Adobe
26 189 (8.74%) User Experience
27 187 (8.65%) E-Commerce
28 176 (8.14%) Retail
29 162 (7.49%) CSS

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 132 (6.11%) CMS
2 85 (3.93%) SharePoint
3 53 (2.45%) Adobe Experience Manager
4 37 (1.71%) Confluence
5 23 (1.06%) WordPress
6 19 (0.88%) Apache Spark
7 18 (0.83%) Apache
8 15 (0.69%) Drupal
9 13 (0.60%) Jupyter
10 11 (0.51%) BizTalk Server
10 11 (0.51%) SAS
10 11 (0.51%) Sitecore CMS
11 9 (0.42%) Elasticsearch
11 9 (0.42%) Headless CMS
12 6 (0.28%) nginx
13 5 (0.23%) Apache Airflow
13 5 (0.23%) EPiServer
13 5 (0.23%) Umbraco
14 3 (0.14%) SharePoint 2010
14 3 (0.14%) Tomcat
Applications
1 122 (5.64%) Microsoft Excel
2 62 (2.87%) Microsoft PowerPoint
3 57 (2.64%) Microsoft Office
4 38 (1.76%) Photoshop
5 34 (1.57%) InVision
6 27 (1.25%) Adobe Creative Suite
6 27 (1.25%) Sketch
7 25 (1.16%) Figma
8 19 (0.88%) Adobe Illustrator
9 16 (0.74%) MS Visio
10 11 (0.51%) Chatbot
10 11 (0.51%) InDesign
11 8 (0.37%) Zeplin
12 7 (0.32%) Adobe After Effects
13 6 (0.28%) Adobe XD
13 6 (0.28%) Microsoft Project
14 5 (0.23%) Adobe Premiere
15 4 (0.19%) Spreadsheet
16 3 (0.14%) InfoPath
17 2 (0.093%) SPSS
Business Applications
1 68 (3.15%) Dynamics CRM
2 30 (1.39%) Magento
3 27 (1.25%) Dynamics AX
4 24 (1.11%) Salesforce.com CRM
5 20 (0.93%) Adobe Campaign
6 9 (0.42%) Oracle EBS
7 8 (0.37%) iTrent
7 8 (0.37%) SAP S/4HANA
7 8 (0.37%) Shopify
7 8 (0.37%) Workfront
8 7 (0.32%) Eloqua
8 7 (0.32%) NetSuite
9 6 (0.28%) SAP Hybris
9 6 (0.28%) Social Studio
10 5 (0.23%) Sparx Enterprise Architect
11 4 (0.19%) SAP Oil and Gas
11 4 (0.19%) Unica
12 3 (0.14%) Cloudability
12 3 (0.14%) Oracle BRM
12 3 (0.14%) Sprinklr
Cloud Services
1 259 (11.98%) Azure
2 155 (7.17%) Power Platform
3 151 (6.98%) AWS
4 96 (4.44%) Dynamics 365
5 78 (3.61%) SaaS
6 69 (3.19%) Microsoft 365
7 64 (2.96%) Google Analytics
8 60 (2.78%) Salesforce Sales Cloud
9 55 (2.54%) Adobe Analytics
10 51 (2.36%) GitHub
11 47 (2.17%) PaaS
11 47 (2.17%) Salesforce Service Cloud
12 44 (2.04%) IaaS
13 34 (1.57%) GCP
14 33 (1.53%) Azure Logic Apps
15 32 (1.48%) Serverless
16 26 (1.20%) Power Automate
16 26 (1.20%) PowerApps
17 20 (0.93%) Azure Active Directory
18 17 (0.79%) Azure Cosmos DB
Communications & Networking
1 31 (1.43%) SMS
2 29 (1.34%) Internet
3 22 (1.02%) HTTP
4 16 (0.74%) Network Security
5 15 (0.69%) Firewall
6 14 (0.65%) DNS
7 11 (0.51%) Intranet
8 9 (0.42%) WAN
9 8 (0.37%) Broadband
9 8 (0.37%) LAN
9 8 (0.37%) VoIP
10 7 (0.32%) Radio Access Network
10 7 (0.32%) VPN
10 7 (0.32%) Wi-Fi
11 6 (0.28%) Extranet
11 6 (0.28%) SAN
12 5 (0.23%) 5G
12 5 (0.23%) Ethernet
12 5 (0.23%) Remote Desktop
13 4 (0.19%) Converged Networks
Database & Business Intelligence
1 141 (6.52%) Power BI
2 90 (4.16%) Tableau
3 71 (3.28%) Metadata
4 63 (2.91%) Data Warehouse
4 63 (2.91%) SQL Server
5 41 (1.90%) Metadata Repository
6 31 (1.43%) Data Lake
6 31 (1.43%) PostgreSQL
7 30 (1.39%) NoSQL
8 29 (1.34%) Big Data
8 29 (1.34%) Relational Database
8 29 (1.34%) SQL Server Integration Services
9 27 (1.25%) MySQL
10 26 (1.20%) QlikView
11 20 (0.93%) Redis
12 19 (0.88%) Hadoop
13 17 (0.79%) Azure SQL Database
14 16 (0.74%) Apache Cassandra
15 15 (0.69%) Amazon Redshift
15 15 (0.69%) MongoDB
Development Applications
1 106 (4.90%) JIRA
2 90 (4.16%) Git (software)
3 50 (2.31%) Jenkins
4 32 (1.48%) Subversion
5 23 (1.06%) Mockito
6 18 (0.83%) Bitbucket
7 16 (0.74%) Postman
8 15 (0.69%) JUnit
9 12 (0.56%) Selenium
9 12 (0.56%) SoapUI
10 11 (0.51%) SpecFlow
11 10 (0.46%) Octopus Deploy
12 8 (0.37%) ERwin
12 8 (0.37%) Gatling
12 8 (0.37%) Grunt
12 8 (0.37%) gulp
12 8 (0.37%) Visual Studio Team System
13 7 (0.32%) CruiseControl
14 6 (0.28%) Oracle APEX
15 5 (0.23%) Cypress.io
General
1 825 (38.16%) Finance
2 617 (28.54%) Social Skills
3 550 (25.44%) Telecoms
4 538 (24.88%) Public Sector
5 513 (23.73%) Manufacturing
6 509 (23.54%) Electronics
7 300 (13.88%) Analytical Skills
8 176 (8.14%) Retail
9 147 (6.80%) Presentation Skills
10 77 (3.56%) Advertising
11 73 (3.38%) Legal
12 62 (2.87%) Organisational Skills
13 52 (2.41%) Documentation Skills
14 45 (2.08%) Influencing Skills
15 43 (1.99%) Banking
16 41 (1.90%) Publishing
17 34 (1.57%) Games
18 32 (1.48%) German Language
19 30 (1.39%) French Language
20 28 (1.30%) Pharmaceutical
Job Titles
1 293 (13.55%) Analyst
2 259 (11.98%) Developer
3 247 (11.42%) Architect
4 168 (7.77%) Project Manager
5 149 (6.89%) Consultant
6 118 (5.46%) Marketing Manager
7 113 (5.23%) Business Analyst
8 80 (3.70%) Data Architect
9 74 (3.42%) Solutions Architect
10 71 (3.28%) Product Manager
11 64 (2.96%) Designer
12 58 (2.68%) Data Analyst
13 44 (2.04%) Salesforce Architect
14 43 (1.99%) Data Engineer
15 40 (1.85%) Product Owner
16 37 (1.71%) Marketing Analyst
17 35 (1.62%) Senior Manager
18 34 (1.57%) Cloud Architect
18 34 (1.57%) CRM Manager
18 34 (1.57%) Senior Developer
Libraries, Frameworks & Software Standards
1 209 (9.67%) HTML
2 162 (7.49%) CSS
3 80 (3.70%) React
4 69 (3.19%) .NET
5 67 (3.10%) Web Services
6 55 (2.54%) Node.js
7 39 (1.80%) jQuery
8 37 (1.71%) HTML5
8 37 (1.71%) RESTful
9 35 (1.62%) REST
10 34 (1.57%) AngularJS
10 34 (1.57%) XML
11 30 (1.39%) CSS3
12 29 (1.34%) Kafka
13 26 (1.20%) JSON
14 23 (1.06%) J2EE
15 22 (1.02%) Spring
16 21 (0.97%) GraphQL
17 20 (0.93%) OSGi
18 19 (0.88%) ASP.NET
Miscellaneous
1 189 (8.74%) User Experience
2 105 (4.86%) Social Media
3 79 (3.65%) Management Information System
4 76 (3.52%) NHS
5 56 (2.59%) Self-Motivation
6 53 (2.45%) Marketing Technology
7 52 (2.41%) Virtual Team
8 51 (2.36%) Mobile App
9 41 (1.90%) Algorithms
10 35 (1.62%) Digital Media
11 32 (1.48%) FMCG
12 26 (1.20%) Public Cloud
13 23 (1.06%) Data Protection Act
13 23 (1.06%) Data Structures
14 21 (0.97%) Analytical Mindset
15 18 (0.83%) Reference Data
15 18 (0.83%) Taxonomies
16 16 (0.74%) Life Science
17 14 (0.65%) Blog
18 13 (0.60%) Foreign Exchange (FX)
Operating Systems
1 73 (3.38%) Windows
2 59 (2.73%) Linux
3 28 (1.30%) Windows 10
4 21 (0.97%) Unix
5 14 (0.65%) Android
6 12 (0.56%) Windows Server
7 10 (0.46%) Apple iOS
8 6 (0.28%) Mac OS X
9 4 (0.19%) Red Hat Enterprise Linux
10 3 (0.14%) Windows Server 2012
11 2 (0.093%) Amazon Linux
11 2 (0.093%) CentOS
12 1 (0.046%) Ubuntu
12 1 (0.046%) Windows Mobile
12 1 (0.046%) Windows Server 2008
12 1 (0.046%) Windows Server 2016
12 1 (0.046%) Windows Server 2019
Processes & Methodologies
1 774 (35.80%) Digital Marketing
2 623 (28.82%) Business Intelligence
3 612 (28.31%) Agile Software Development
4 539 (24.93%) Programme Management
5 436 (20.17%) Analytics
6 327 (15.12%) CRM
7 273 (12.63%) Project Management
8 253 (11.70%) Problem-Solving
9 237 (10.96%) Stakeholder Management
10 195 (9.02%) Scrum
11 187 (8.65%) E-Commerce
12 160 (7.40%) DevOps
13 144 (6.66%) Data Analysis
14 143 (6.61%) Migration
15 135 (6.24%) B2B
15 135 (6.24%) Data Modelling
15 135 (6.24%) User Stories
16 134 (6.20%) Decision-Making
17 119 (5.50%) Visualisation
18 117 (5.41%) Project Delivery
Programming Languages
1 310 (14.34%) SQL
2 218 (10.08%) JavaScript
3 130 (6.01%) Java
4 117 (5.41%) Python
5 89 (4.12%) C#
6 49 (2.27%) PHP
7 47 (2.17%) TypeScript
8 32 (1.48%) R
9 26 (1.20%) T-SQL
10 22 (1.02%) Scala
11 20 (0.93%) Apex Code
11 20 (0.93%) Bash Shell
11 20 (0.93%) ES6
12 19 (0.88%) C++
12 19 (0.88%) Java 11
13 18 (0.83%) Java 8
14 17 (0.79%) C
15 16 (0.74%) ES7
15 16 (0.74%) PowerShell
16 14 (0.65%) Perl
Qualifications
1 228 (10.55%) Degree
2 104 (4.81%) Security Cleared
3 76 (3.52%) SC Cleared
4 25 (1.16%) MBA
5 21 (0.97%) PMP
6 19 (0.88%) DV Cleared
7 18 (0.83%) CISSP
8 17 (0.79%) Microsoft Certification
9 13 (0.60%) PMI Certification
10 12 (0.56%) CESG Certified Professional
10 12 (0.56%) Master's Degree
10 12 (0.56%) TOGAF Certification
11 11 (0.51%) Cisco Certification
11 11 (0.51%) PRINCE2 Practitioner
12 9 (0.42%) CISM
12 9 (0.42%) Computer Science Degree
13 6 (0.28%) CCNA
13 6 (0.28%) ITIL Certification
13 6 (0.28%) PhD
13 6 (0.28%) PRINCE2 Certification
Quality Assurance & Compliance
1 72 (3.33%) QA
2 57 (2.64%) Data Quality
3 50 (2.31%) Accessibility
3 50 (2.31%) GDPR
4 21 (0.97%) ISO/IEC 27001
5 19 (0.88%) SLA
6 18 (0.83%) PMO
7 13 (0.60%) JSP 440
8 7 (0.32%) GRC
8 7 (0.32%) NIST
8 7 (0.32%) RMADS
9 6 (0.28%) COBIT
9 6 (0.28%) HMG Security Policy Framework
9 6 (0.28%) NCSC
9 6 (0.28%) PCI DSS
10 4 (0.19%) Actionable Recommendations
11 3 (0.14%) Sarbanes-Oxley
11 3 (0.14%) UCITS
12 2 (0.093%) WCAG
13 1 (0.046%) HL7
System Software
1 61 (2.82%) Docker
2 37 (1.71%) Active Directory
3 5 (0.23%) vSphere
4 4 (0.19%) VMware Infrastructure
5 2 (0.093%) Hyper-V
5 2 (0.093%) Virtual Machines
5 2 (0.093%) XenApp
5 2 (0.093%) XenDesktop
Systems Management
1 48 (2.22%) Kubernetes
2 33 (1.53%) Terraform
3 21 (0.97%) Ansible
3 21 (0.97%) Prometheus
4 20 (0.93%) Grafana
5 15 (0.69%) Rancher
6 12 (0.56%) Istio
6 12 (0.56%) Kibana
7 11 (0.51%) Consul
7 11 (0.51%) Fluentd
7 11 (0.51%) logstash
8 10 (0.46%) SCCM
9 5 (0.23%) Microsoft Intune
10 4 (0.19%) AirWatch
10 4 (0.19%) Puppet
10 4 (0.19%) Tivoli Storage Manager
11 2 (0.093%) Cisco CUCM
11 2 (0.093%) Hadoop YARN
11 2 (0.093%) HP Quality Center
11 2 (0.093%) Oozie
Vendors
1 537 (24.84%) SAP
2 300 (13.88%) Salesforce.com
3 267 (12.35%) Microsoft
4 193 (8.93%) Adobe
5 116 (5.37%) Salesforce Marketing Cloud
6 109 (5.04%) Google
7 66 (3.05%) Oracle
8 45 (2.08%) Sparx
9 32 (1.48%) Marketo
9 32 (1.48%) Remedy
10 28 (1.30%) Alteryx
10 28 (1.30%) Pardot
11 23 (1.06%) Informatica
12 21 (0.97%) Cadence
13 18 (0.83%) Cisco
14 16 (0.74%) Databricks
15 15 (0.69%) VMware
16 14 (0.65%) Facebook
16 14 (0.65%) Pega
16 14 (0.65%) ServiceNow