Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 29 April 2026, comparing them to the same period in the previous two years.

6 months to
29 Apr 2026
Same period 2025 Same period 2024
Rank 121 74 67
Rank change year-on-year -47 -7 +32
Contract jobs citing Marketing 845 782 1,117
As % of all contract jobs in England 2.10% 3.22% 3.02%
As % of the General category 3.81% 5.02% 5.17%
Number of daily rates quoted 437 439 687
10th Percentile £263 £211 £213
25th Percentile £320 £316 £333
Median daily rate (50th Percentile) £435 £490 £463
Median % change year-on-year -11.22% +5.95% -11.90%
75th Percentile £565 £600 £613
90th Percentile £677 £700 £751
UK median daily rate £435 £488 £463
% change year-on-year -10.77% +5.41% -11.90%
Number of hourly rates quoted 82 32 68
10th Percentile £15.35 £18.96 £13.22
25th Percentile £20.50 £27.88 £22.50
Median hourly rate £27.50 £37.33 £34.00
Median % change year-on-year -26.32% +9.78% -6.85%
75th Percentile £38.75 £50.67 £44.00
90th Percentile £50.00 £60.55 £66.28
UK median hourly rate £25.00 £34.58 £34.00
% change year-on-year -27.69% +1.69% -6.85%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,169 15,575 21,598
As % of all contract IT jobs advertised in England 55.08% 64.08% 58.42%
Number of daily rates quoted 13,866 10,114 13,922
10th Percentile £305 £300 £275
25th Percentile £406 £413 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,461 674 1,777
10th Percentile £14.25 £14.08 £13.00
25th Percentile £18.27 £17.44 £15.50
Median hourly rate £30.15 £28.17 £30.00
Median % change year-on-year +7.05% -6.12% -11.53%
75th Percentile £61.50 £58.53 £51.50
90th Percentile £80.00 £75.00 £65.00
UK median hourly rate £29.00 £28.08 £30.00
% change year-on-year +3.29% -6.42% -14.29%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 29 April 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 29 April 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 29 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -25 555 £429 -6.74% 781
South East -74 92 £500 +3.90% 348
Midlands -21 59 £545 +32.12% 161
North of England -91 49 £474 -10.66% 278
East of England -10 39 £500 - 98
East Midlands -7 36 £492 +12.90% 68
South West -57 36 £325 -41.44% 67
North West -48 33 £474 -10.66% 180
West Midlands -46 23 £650 +140.74% 93
Yorkshire -51 15 £715 +30.00% 69
North East -24 4 £350 -3.45% 29
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 50 (5.92%) CMS
2 16 (1.89%) Adobe Experience Manager
2 16 (1.89%) Confluence
2 16 (1.89%) SharePoint
3 7 (0.83%) Drupal
3 7 (0.83%) WordPress
4 5 (0.59%) Apache Spark
5 3 (0.36%) Apache Airflow
5 3 (0.36%) SAS
6 2 (0.24%) Apache
6 2 (0.24%) Microsoft Exchange
7 1 (0.12%) Headless CMS
7 1 (0.12%) nginx
7 1 (0.12%) Oracle Collaboration Suite
7 1 (0.12%) Sitecore CMS
7 1 (0.12%) Sitefinity
7 1 (0.12%) Umbraco
Applications
1 41 (4.85%) Microsoft Excel
2 36 (4.26%) Microsoft PowerPoint
3 28 (3.31%) Photoshop
4 26 (3.08%) Microsoft Office
5 14 (1.66%) Adobe Illustrator
6 10 (1.18%) MS Visio
7 7 (0.83%) Adobe Creative Suite
8 6 (0.71%) Maya
9 4 (0.47%) Adobe After Effects
9 4 (0.47%) Chatbot
9 4 (0.47%) Spreadsheet
10 3 (0.36%) Adobe Captivate
10 3 (0.36%) Final Cut Pro
10 3 (0.36%) InDesign
11 2 (0.24%) Adobe Premiere
11 2 (0.24%) Siemens NX
11 2 (0.24%) Trello
12 1 (0.12%) Adobe XD
12 1 (0.12%) Blender
12 1 (0.12%) CINEMA 4D
Business Applications
1 18 (2.13%) Dynamics CRM
2 12 (1.42%) Salesforce CRM
3 9 (1.07%) Sprinklr
4 7 (0.83%) Adobe Campaign
5 6 (0.71%) Shopify
6 5 (0.59%) Eloqua
7 2 (0.24%) Payment Gateway
7 2 (0.24%) Workfront
8 1 (0.12%) Dynamics NAV
8 1 (0.12%) Magento
8 1 (0.12%) Oracle Procure-to-Pay
8 1 (0.12%) Raiser’s Edge
8 1 (0.12%) SAP EWM
8 1 (0.12%) SAP GTS
8 1 (0.12%) SAP Hybris
8 1 (0.12%) SAP IBP
8 1 (0.12%) SAP MDG
8 1 (0.12%) SAP S/4HANA
8 1 (0.12%) SAP SCM
8 1 (0.12%) SAP SRM
Cloud Services
1 95 (11.24%) SaaS
2 65 (7.69%) Azure
3 56 (6.63%) Power Platform
4 38 (4.50%) AWS
5 34 (4.02%) Dynamics 365
6 31 (3.67%) GCP
7 30 (3.55%) Salesforce Sales Cloud
8 29 (3.43%) Salesforce Service Cloud
9 20 (2.37%) Figma
10 16 (1.89%) Google Ads
10 16 (1.89%) Google Analytics
11 15 (1.78%) Microsoft 365
12 14 (1.66%) Power Automate
13 13 (1.54%) Slack
13 13 (1.54%) Snowflake
14 12 (1.42%) Serverless
15 11 (1.30%) Azure Functions
15 11 (1.30%) PowerApps
15 11 (1.30%) Smartsheet
15 11 (1.30%) WhatsApp
Communications & Networking
1 18 (2.13%) SMS
2 8 (0.95%) Internet
3 4 (0.47%) HTTP
3 4 (0.47%) Intranet
3 4 (0.47%) RSVP
3 4 (0.47%) VPN
4 3 (0.36%) Network Security
5 2 (0.24%) BGP
5 2 (0.24%) Cisco IPT
5 2 (0.24%) DHCP
5 2 (0.24%) DNS
5 2 (0.24%) Firewall
5 2 (0.24%) Junos
5 2 (0.24%) OSPF
5 2 (0.24%) Wi-Fi
6 1 (0.12%) 4G
6 1 (0.12%) 5G
6 1 (0.12%) Unified Communications
6 1 (0.12%) WebEx
6 1 (0.12%) Wireless
Database & Business Intelligence
1 42 (4.97%) Power BI
2 17 (2.01%) Tableau
3 15 (1.78%) Data Warehouse
4 11 (1.30%) Metadata
5 10 (1.18%) Looker
6 8 (0.95%) Qlik Sense
7 7 (0.83%) BigQuery
8 6 (0.71%) Data Lake
8 6 (0.71%) MySQL
8 6 (0.71%) Relational Database
9 5 (0.59%) Big Data
9 5 (0.59%) Star Schema
10 4 (0.47%) NoSQL
10 4 (0.47%) SQL Server Integration Services
11 3 (0.36%) Data Mining
11 3 (0.36%) PostgreSQL
11 3 (0.36%) Semantic Layer
12 2 (0.24%) OLAP
12 2 (0.24%) Oracle OLAP
12 2 (0.24%) Snowflake Schema
Development Applications
1 22 (2.60%) JIRA
2 14 (1.66%) Postman
3 4 (0.47%) Jenkins
4 3 (0.36%) Charles Proxy
4 3 (0.36%) Git
4 3 (0.36%) GitLab
4 3 (0.36%) Selenium
5 2 (0.24%) JDeveloper
5 2 (0.24%) JUnit
5 2 (0.24%) Robot Framework
5 2 (0.24%) Storybook
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) PHPUnit
6 1 (0.12%) Subversion
6 1 (0.12%) Vite
General
1 270 (31.95%) Social Skills
2 183 (21.66%) Finance
3 118 (13.96%) Analytical Skills
4 95 (11.24%) Public Sector
5 84 (9.94%) Telecoms
6 74 (8.76%) Electronics
7 73 (8.64%) Manufacturing
8 55 (6.51%) Organisational Skills
8 55 (6.51%) Retail
9 41 (4.85%) Legal
10 38 (4.50%) Advertising
11 30 (3.55%) Banking
12 24 (2.84%) Presentation Skills
13 22 (2.60%) Documentation Skills
14 19 (2.25%) Influencing Skills
15 18 (2.13%) German Language
16 16 (1.89%) Law
16 16 (1.89%) Publishing
17 11 (1.30%) Automotive
18 10 (1.18%) Pharmaceutical
Job Titles
1 113 (13.37%) Analyst
2 70 (8.28%) Senior
3 55 (6.51%) Architect
4 52 (6.15%) Consultant
5 51 (6.04%) Marketing Manager
6 40 (4.73%) Product Manager
7 39 (4.62%) Business Analyst
8 38 (4.50%) Lead
9 36 (4.26%) Designer
10 33 (3.91%) Project Manager
11 28 (3.31%) Data Analyst
11 28 (3.31%) Developer
12 26 (3.08%) Senior Manager
13 21 (2.49%) Data Scientist
14 18 (2.13%) Salesforce Analyst
14 18 (2.13%) Salesforce Architect
15 17 (2.01%) Coordinator
15 17 (2.01%) Product Owner
15 17 (2.01%) Programme Manager
15 17 (2.01%) Salesforce Business Analyst
Libraries, Frameworks & Software Standards
1 39 (4.62%) HTML
2 27 (3.20%) CSS
3 25 (2.96%) REST
4 13 (1.54%) JSON
5 10 (1.18%) Kafka
6 7 (0.83%) Pandas
6 7 (0.83%) React
6 7 (0.83%) RESTful
7 6 (0.71%) .NET
7 6 (0.71%) OAuth
7 6 (0.71%) OAuth2
8 5 (0.59%) AngularJS
8 5 (0.59%) CSS3
8 5 (0.59%) Lightning Web Components
8 5 (0.59%) Middleware
8 5 (0.59%) OSGi
8 5 (0.59%) SOAP
8 5 (0.59%) VML
9 4 (0.47%) Ajax
9 4 (0.47%) PySpark
Miscellaneous
1 71 (8.40%) Marketing Technology
1 71 (8.40%) Product Ownership
2 56 (6.63%) Social Media
3 49 (5.80%) Onboarding
4 24 (2.84%) Analytical Mindset
5 23 (2.72%) Web Conferencing
6 20 (2.37%) PMI
7 18 (2.13%) Self-Motivation
8 16 (1.89%) Data Protection Act
9 14 (1.66%) AI Agents
10 13 (1.54%) e-Learning
10 13 (1.54%) FMCG
10 13 (1.54%) Management Information System
11 12 (1.42%) Greenfield Project
12 11 (1.30%) Digital Media
13 10 (1.18%) Learning Management System
13 10 (1.18%) Legacy Systems
13 10 (1.18%) NHS
14 9 (1.07%) Blog
14 9 (1.07%) Graphic Design
Operating Systems
1 12 (1.42%) Windows 10
2 5 (0.59%) Windows
3 3 (0.36%) Windows Server
4 1 (0.12%) Android
4 1 (0.12%) Apple iOS
4 1 (0.12%) Linux
4 1 (0.12%) Windows Server 2016
4 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 164 (19.41%) Analytics
2 160 (18.93%) Digital Marketing
3 135 (15.98%) Agile
4 132 (15.62%) Stakeholder Management
5 131 (15.50%) Business Intelligence
6 129 (15.27%) CRM
7 104 (12.31%) Project Management
8 98 (11.60%) Roadmaps
9 92 (10.89%) AI
10 89 (10.53%) Programme Management
11 88 (10.41%) B2B
12 82 (9.70%) Problem-Solving
13 73 (8.64%) Continuous Improvement
13 73 (8.64%) Decision-Making
14 72 (8.52%) Migration
15 59 (6.98%) Marketing Strategy
16 56 (6.63%) Data Modelling
17 54 (6.39%) E-Commerce
17 54 (6.39%) User Experience
18 53 (6.27%) Actionable Insight
Programming Languages
1 94 (11.12%) SQL
2 68 (8.05%) Python
3 35 (4.14%) JavaScript
4 14 (1.66%) C#
4 14 (1.66%) Java
5 11 (1.30%) R
5 11 (1.30%) TypeScript
6 5 (0.59%) Apex Code
6 5 (0.59%) PowerShell
7 4 (0.47%) Data Analysis Expressions
8 3 (0.36%) LookML
9 2 (0.24%) C++
9 2 (0.24%) Go
9 2 (0.24%) Google Apps Script
9 2 (0.24%) Korn
9 2 (0.24%) SystemVerilog
10 1 (0.12%) PHP
10 1 (0.12%) Shell Script
10 1 (0.12%) VBA
Qualifications
1 87 (10.30%) Degree
2 69 (8.17%) Security Cleared
3 56 (6.63%) SC Cleared
4 24 (2.84%) PMI Certification
5 22 (2.60%) Computer Science Degree
5 22 (2.60%) PMP
6 10 (1.18%) Master's Degree
7 7 (0.83%) DV Cleared
8 6 (0.71%) CISSP
8 6 (0.71%) PhD
9 4 (0.47%) BPSS Clearance
9 4 (0.47%) CEH
9 4 (0.47%) CISA
9 4 (0.47%) CISM
9 4 (0.47%) CSPO
9 4 (0.47%) Microsoft Certification
9 4 (0.47%) RIBA
10 3 (0.36%) Azure Certification
10 3 (0.36%) MBA
11 2 (0.24%) Microsoft Certified Professional
Quality Assurance & Compliance
1 57 (6.75%) GDPR
2 41 (4.85%) Data Quality
3 30 (3.55%) QA
4 19 (2.25%) Accessibility
5 14 (1.66%) California Consumer Privacy Act
6 11 (1.30%) PERC
7 8 (0.95%) PMO
8 7 (0.83%) Actionable Recommendations
9 6 (0.71%) ISO/IEC 27001
9 6 (0.71%) NIST
10 5 (0.59%) GRC
10 5 (0.59%) JSP 440
10 5 (0.59%) RMADS
10 5 (0.59%) SLA
11 4 (0.47%) PCI DSS
12 3 (0.36%) NCSC
12 3 (0.36%) WCAG
13 2 (0.24%) DO-254
13 2 (0.24%) EU AI Act
14 1 (0.12%) UCITS
System Software
1 5 (0.59%) Active Directory
1 5 (0.59%) Docker
2 3 (0.36%) Virtual Machines
3 1 (0.12%) Hyper-V
3 1 (0.12%) Varnish
3 1 (0.12%) Virtual Desktop
Systems Management
1 4 (0.47%) Terraform
2 3 (0.36%) Kubernetes
2 3 (0.36%) Systems Management Server (SMS)
3 2 (0.24%) Microsoft Intune
3 2 (0.24%) SCCM
3 2 (0.24%) vRealize
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Grafana
Vendors
1 148 (17.51%) Salesforce
2 84 (9.94%) Adobe
3 81 (9.59%) SAP
4 79 (9.35%) Microsoft
5 69 (8.17%) Google
6 48 (5.68%) Salesforce Marketing Cloud
7 17 (2.01%) TikTok
8 14 (1.66%) Tealium
9 13 (1.54%) Braze
9 13 (1.54%) HubSpot
10 12 (1.42%) Databricks
10 12 (1.42%) Oracle
11 11 (1.30%) Cisco
12 9 (1.07%) OneTrust
13 7 (0.83%) Facebook
13 7 (0.83%) Instagram
13 7 (0.83%) Marketo
13 7 (0.83%) mParticle
14 6 (0.71%) Pega
15 5 (0.59%) Apple