Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 6 May 2026, comparing them to the same period in the previous two years.

6 months to
6 May 2026
Same period 2025 Same period 2024
Rank 126 74 68
Rank change year-on-year -52 -6 +31
Contract jobs citing Marketing 832 772 1,113
As % of all contract jobs in England 2.05% 3.16% 3.02%
As % of the General category 3.74% 4.94% 5.18%
Number of daily rates quoted 437 438 675
10th Percentile £263 £209 £213
25th Percentile £320 £318 £325
Median daily rate (50th Percentile) £435 £488 £463
Median % change year-on-year -10.77% +5.41% -11.90%
75th Percentile £565 £600 £613
90th Percentile £675 £700 £772
UK median daily rate £436 £475 £468
% change year-on-year -8.16% +1.60% -10.95%
Number of hourly rates quoted 72 31 69
10th Percentile £15.35 £18.20 £13.25
25th Percentile £20.50 £27.75 £22.50
Median hourly rate £31.18 £34.65 £34.00
Median % change year-on-year -10.03% +1.91% -5.56%
75th Percentile £40.00 £49.25 £43.75
90th Percentile £50.00 £55.00 £66.10
UK median hourly rate £31.18 £34.50 £34.75
% change year-on-year -9.64% -0.72% -3.47%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,217 15,643 21,500
As % of all contract IT jobs advertised in England 54.66% 64.12% 58.31%
Number of daily rates quoted 13,823 10,163 13,863
10th Percentile £305 £300 £275
25th Percentile £408 £413 £413
Median daily rate (50th Percentile) £505 £525 £538
Median % change year-on-year -3.81% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,459 669 1,783
10th Percentile £14.22 £14.00 £13.00
25th Percentile £18.23 £17.13 £15.50
Median hourly rate £30.50 £27.64 £30.16
Median % change year-on-year +10.35% -8.36% -6.63%
75th Percentile £63.75 £57.24 £51.91
90th Percentile £80.01 £75.00 £65.03
UK median hourly rate £30.00 £27.50 £30.00
% change year-on-year +9.09% -8.33% -7.69%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 6 May 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 6 May 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 6 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -15 555 £429 -6.74% 949
South East -71 87 £475 -1.30% 405
Midlands -28 59 £541 +31.21% 204
North of England -73 48 £430 -18.87% 306
East of England -10 37 £500 +3.63% 107
South West -63 34 £325 -39.25% 99
East Midlands -1 33 £492 +12.90% 85
North West -53 32 £430 -18.87% 190
West Midlands -41 26 £625 +131.48% 119
Yorkshire -49 14 £715 +30.00% 85
North East -26 5 £350 -24.53% 31
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 50 (6.01%) CMS
2 16 (1.92%) Adobe Experience Manager
3 15 (1.80%) Confluence
3 15 (1.80%) SharePoint
4 7 (0.84%) Drupal
5 5 (0.60%) Apache Spark
5 5 (0.60%) WordPress
6 4 (0.48%) Apache Airflow
7 3 (0.36%) SAS
8 2 (0.24%) Apache
8 2 (0.24%) Microsoft Exchange
9 1 (0.12%) Headless CMS
9 1 (0.12%) nginx
9 1 (0.12%) Oracle Collaboration Suite
9 1 (0.12%) Sitecore CMS
9 1 (0.12%) Sitefinity
9 1 (0.12%) Umbraco
Applications
1 41 (4.93%) Microsoft Excel
2 37 (4.45%) Microsoft PowerPoint
3 28 (3.37%) Photoshop
4 25 (3.00%) Microsoft Office
5 14 (1.68%) Adobe Illustrator
6 11 (1.32%) MS Visio
7 7 (0.84%) Adobe Creative Suite
8 6 (0.72%) Maya
9 4 (0.48%) Adobe After Effects
9 4 (0.48%) Chatbot
9 4 (0.48%) Spreadsheet
10 3 (0.36%) Adobe Captivate
10 3 (0.36%) Final Cut Pro
10 3 (0.36%) InDesign
11 2 (0.24%) Adobe Premiere
11 2 (0.24%) Siemens NX
11 2 (0.24%) Trello
12 1 (0.12%) Adobe XD
12 1 (0.12%) Blender
12 1 (0.12%) CINEMA 4D
Business Applications
1 19 (2.28%) Dynamics CRM
2 12 (1.44%) Salesforce CRM
3 9 (1.08%) Sprinklr
4 8 (0.96%) Adobe Campaign
5 6 (0.72%) Shopify
6 5 (0.60%) Eloqua
7 3 (0.36%) Magento
7 3 (0.36%) Workfront
8 2 (0.24%) Payment Gateway
9 1 (0.12%) Oracle Procure-to-Pay
9 1 (0.12%) Raiser’s Edge
9 1 (0.12%) SAP EWM
9 1 (0.12%) SAP GTS
9 1 (0.12%) SAP Hybris
9 1 (0.12%) SAP IBP
9 1 (0.12%) SAP MDG
9 1 (0.12%) SAP MM
9 1 (0.12%) SAP S/4HANA
9 1 (0.12%) SAP SCM
9 1 (0.12%) SAP SRM
Cloud Services
1 93 (11.18%) SaaS
2 65 (7.81%) Azure
3 60 (7.21%) Power Platform
4 38 (4.57%) AWS
5 33 (3.97%) Dynamics 365
6 31 (3.73%) Salesforce Sales Cloud
7 29 (3.49%) Salesforce Service Cloud
8 28 (3.37%) GCP
9 19 (2.28%) Figma
10 18 (2.16%) Google Ads
11 15 (1.80%) Microsoft 365
12 14 (1.68%) Google Analytics
12 14 (1.68%) Snowflake
13 13 (1.56%) Power Automate
14 12 (1.44%) Slack
15 11 (1.32%) Azure Data Factory
15 11 (1.32%) WhatsApp
16 10 (1.20%) Serverless
16 10 (1.20%) Smartsheet
17 9 (1.08%) Azure Functions
Communications & Networking
1 18 (2.16%) SMS
2 7 (0.84%) Internet
3 4 (0.48%) RSVP
3 4 (0.48%) VPN
4 3 (0.36%) HTTP
4 3 (0.36%) Intranet
4 3 (0.36%) Network Security
5 2 (0.24%) BGP
5 2 (0.24%) Cisco IPT
5 2 (0.24%) DHCP
5 2 (0.24%) DNS
5 2 (0.24%) Firewall
5 2 (0.24%) Junos
5 2 (0.24%) OSPF
5 2 (0.24%) Wi-Fi
6 1 (0.12%) 4G
6 1 (0.12%) NGN
6 1 (0.12%) VLAN
6 1 (0.12%) WebEx
6 1 (0.12%) Wireless
Database & Business Intelligence
1 46 (5.53%) Power BI
2 19 (2.28%) Tableau
3 17 (2.04%) Data Warehouse
4 11 (1.32%) Metadata
5 10 (1.20%) Looker
6 8 (0.96%) Qlik Sense
7 7 (0.84%) BigQuery
8 6 (0.72%) Data Lake
8 6 (0.72%) Relational Database
9 5 (0.60%) Big Data
9 5 (0.60%) Star Schema
10 4 (0.48%) MySQL
10 4 (0.48%) NoSQL
11 3 (0.36%) Data Mining
11 3 (0.36%) Semantic Layer
11 3 (0.36%) SQL Server Integration Services
12 2 (0.24%) OLAP
12 2 (0.24%) Oracle OLAP
12 2 (0.24%) Parquet
12 2 (0.24%) Snowflake Schema
Development Applications
1 21 (2.52%) JIRA
2 16 (1.92%) Postman
3 5 (0.60%) Git
4 4 (0.48%) Jenkins
5 3 (0.36%) Charles Proxy
5 3 (0.36%) GitLab
5 3 (0.36%) Selenium
5 3 (0.36%) Subversion
6 2 (0.24%) JDeveloper
6 2 (0.24%) Robot Framework
7 1 (0.12%) Browser DevTools
7 1 (0.12%) Claude Code
7 1 (0.12%) Fiddler
7 1 (0.12%) PHPUnit
7 1 (0.12%) Vite
General
1 265 (31.85%) Social Skills
2 165 (19.83%) Finance
3 116 (13.94%) Analytical Skills
4 77 (9.25%) Public Sector
5 67 (8.05%) Telecoms
6 58 (6.97%) Electronics
7 57 (6.85%) Retail
8 56 (6.73%) Manufacturing
9 55 (6.61%) Organisational Skills
10 39 (4.69%) Advertising
10 39 (4.69%) Legal
11 27 (3.25%) Banking
12 24 (2.88%) Presentation Skills
13 22 (2.64%) Documentation Skills
14 19 (2.28%) Influencing Skills
15 16 (1.92%) German Language
15 16 (1.92%) Law
16 14 (1.68%) Publishing
17 11 (1.32%) Automotive
18 10 (1.20%) Pharmaceutical
Job Titles
1 116 (13.94%) Analyst
2 72 (8.65%) Senior
3 55 (6.61%) Architect
4 54 (6.49%) Marketing Manager
5 49 (5.89%) Consultant
6 41 (4.93%) Product Manager
7 39 (4.69%) Business Analyst
8 37 (4.45%) Lead
9 34 (4.09%) Designer
9 34 (4.09%) Project Manager
10 29 (3.49%) Data Analyst
11 28 (3.37%) Senior Manager
12 24 (2.88%) Developer
13 21 (2.52%) Data Scientist
14 19 (2.28%) Data Engineer
14 19 (2.28%) Digital Marketing Manager
15 18 (2.16%) Salesforce Analyst
16 17 (2.04%) Product Owner
16 17 (2.04%) Salesforce Architect
16 17 (2.04%) Salesforce Business Analyst
Libraries, Frameworks & Software Standards
1 34 (4.09%) HTML
2 26 (3.13%) REST
3 25 (3.00%) CSS
4 12 (1.44%) JSON
5 10 (1.20%) Kafka
6 7 (0.84%) Pandas
6 7 (0.84%) VML
7 5 (0.60%) AngularJS
7 5 (0.60%) CSS3
7 5 (0.60%) Lightning Web Components
7 5 (0.60%) Middleware
7 5 (0.60%) OAuth
7 5 (0.60%) OAuth2
7 5 (0.60%) OSGi
7 5 (0.60%) PySpark
7 5 (0.60%) React
7 5 (0.60%) RESTful
7 5 (0.60%) SOAP
8 4 (0.48%) HTML5
8 4 (0.48%) V-Ray
Miscellaneous
1 74 (8.89%) Product Ownership
2 70 (8.41%) Marketing Technology
3 54 (6.49%) Social Media
4 48 (5.77%) Onboarding
5 24 (2.88%) Web Conferencing
6 22 (2.64%) Analytical Mindset
7 20 (2.40%) PMI
8 16 (1.92%) Data Protection Act
8 16 (1.92%) Self-Motivation
9 14 (1.68%) AI Agents
10 13 (1.56%) e-Learning
10 13 (1.56%) FMCG
10 13 (1.56%) Greenfield Project
11 12 (1.44%) Management Information System
12 11 (1.32%) Legacy Systems
13 10 (1.20%) Cloud Native
13 10 (1.20%) Digital Media
13 10 (1.20%) Learning Management System
14 9 (1.08%) Graphic Design
14 9 (1.08%) NHS
Operating Systems
1 11 (1.32%) Windows 10
2 6 (0.72%) Windows
3 4 (0.48%) Windows Server
4 1 (0.12%) Android
4 1 (0.12%) Apple iOS
4 1 (0.12%) Linux
4 1 (0.12%) Windows Server 2016
4 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 166 (19.95%) Analytics
2 145 (17.43%) Digital Marketing
3 134 (16.11%) Agile
3 134 (16.11%) Stakeholder Management
4 131 (15.75%) CRM
5 118 (14.18%) Business Intelligence
6 106 (12.74%) Project Management
7 101 (12.14%) Roadmaps
8 92 (11.06%) AI
9 88 (10.58%) B2B
10 83 (9.98%) Problem-Solving
11 75 (9.01%) Decision-Making
12 73 (8.77%) Programme Management
13 67 (8.05%) Continuous Improvement
14 62 (7.45%) Migration
15 57 (6.85%) Marketing Strategy
16 55 (6.61%) Data Modelling
16 55 (6.61%) E-Commerce
17 52 (6.25%) Actionable Insight
17 52 (6.25%) User Experience
Programming Languages
1 97 (11.66%) SQL
2 70 (8.41%) Python
3 29 (3.49%) JavaScript
4 12 (1.44%) C#
4 12 (1.44%) Java
5 11 (1.32%) R
6 8 (0.96%) TypeScript
7 5 (0.60%) Apex Code
7 5 (0.60%) Data Analysis Expressions
8 4 (0.48%) PowerShell
9 3 (0.36%) Korn
9 3 (0.36%) LookML
10 2 (0.24%) C++
10 2 (0.24%) Go
10 2 (0.24%) Google Apps Script
10 2 (0.24%) SystemVerilog
11 1 (0.12%) PHP
11 1 (0.12%) Shell Script
11 1 (0.12%) VBA
Qualifications
1 84 (10.10%) Degree
2 57 (6.85%) Security Cleared
3 44 (5.29%) SC Cleared
4 23 (2.76%) PMI Certification
5 21 (2.52%) PMP
6 20 (2.40%) Computer Science Degree
7 11 (1.32%) Master's Degree
8 6 (0.72%) CISSP
8 6 (0.72%) DV Cleared
8 6 (0.72%) PhD
9 4 (0.48%) BPSS Clearance
9 4 (0.48%) CEH
9 4 (0.48%) CISA
9 4 (0.48%) CISM
9 4 (0.48%) CSPO
9 4 (0.48%) MBA
9 4 (0.48%) Microsoft Certification
9 4 (0.48%) RIBA
10 3 (0.36%) Azure Certification
11 2 (0.24%) CESG Certified Professional
Quality Assurance & Compliance
1 55 (6.61%) GDPR
2 41 (4.93%) Data Quality
3 30 (3.61%) QA
4 18 (2.16%) Accessibility
5 13 (1.56%) California Consumer Privacy Act
6 11 (1.32%) PERC
7 8 (0.96%) PMO
8 7 (0.84%) Actionable Recommendations
9 6 (0.72%) ISO/IEC 27001
9 6 (0.72%) NIST
10 5 (0.60%) GRC
10 5 (0.60%) JSP 440
10 5 (0.60%) RMADS
10 5 (0.60%) SLA
11 3 (0.36%) NCSC
11 3 (0.36%) PCI DSS
11 3 (0.36%) WCAG
12 2 (0.24%) DO-254
12 2 (0.24%) EU AI Act
13 1 (0.12%) UCITS
System Software
1 6 (0.72%) Active Directory
2 5 (0.60%) Docker
3 3 (0.36%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 4 (0.48%) Terraform
2 3 (0.36%) Kubernetes
2 3 (0.36%) Systems Management Server (SMS)
3 2 (0.24%) Microsoft Intune
3 2 (0.24%) SCCM
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Grafana
Vendors
1 150 (18.03%) Salesforce
2 85 (10.22%) Adobe
3 77 (9.25%) Microsoft
4 69 (8.29%) Google
5 65 (7.81%) SAP
6 48 (5.77%) Salesforce Marketing Cloud
7 17 (2.04%) TikTok
8 13 (1.56%) Braze
8 13 (1.56%) HubSpot
8 13 (1.56%) Oracle
8 13 (1.56%) Tealium
9 12 (1.44%) Databricks
10 10 (1.20%) Cisco
11 7 (0.84%) Facebook
11 7 (0.84%) mParticle
11 7 (0.84%) OneTrust
12 6 (0.72%) Instagram
12 6 (0.72%) Pega
13 5 (0.60%) Pinterest
13 5 (0.60%) YouTube