Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 25 September 2026, comparing them to the same period in the previous two years.

6 months to
25 Sep 2026
Same period 2025 Same period 2024
Rank 124 94 73
Rank change year-on-year -30 -21 +19
Contract jobs citing Marketing 1,008 762 977
As % of all contract jobs in England 2.17% 2.74% 2.98%
As % of the General category 3.87% 4.26% 5.09%
Number of daily rates quoted 514 430 505
10th Percentile £263 £213 £250
25th Percentile £363 £325 £350
Median daily rate (50th Percentile) £498 £471 £500
Median % change year-on-year +5.57% -5.75% -2.68%
75th Percentile £618 £575 £638
90th Percentile £680 £688 £738
UK median daily rate £492 £450 £500
% change year-on-year +9.33% -10.00% -3.85%
Number of hourly rates quoted 56 62 51
10th Percentile £13.50 £17.52 £12.75
25th Percentile £14.96 £20.91 £16.55
Median hourly rate £29.50 £34.00 £32.50
Median % change year-on-year -13.24% +4.62% +8.33%
75th Percentile £44.08 £45.75 £40.75
90th Percentile £51.63 £54.00 £58.75
UK median hourly rate £29.50 £34.00 £32.06
% change year-on-year -13.24% +6.05% +6.87%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 26,071 17,868 19,180
As % of all contract IT jobs advertised in England 56.02% 64.15% 58.45%
Number of daily rates quoted 15,297 11,335 11,586
10th Percentile £313 £278 £300
25th Percentile £425 £400 £413
Median daily rate (50th Percentile) £525 £500 £538
Median % change year-on-year +5.00% -6.98% -2.27%
75th Percentile £638 £638 £650
90th Percentile £750 £750 £775
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 2,287 1,027 933
10th Percentile £13.51 £13.50 £15.00
25th Percentile £16.86 £16.17 £17.50
Median hourly rate £30.50 £25.15 £38.85
Median % change year-on-year +21.27% -35.26% +41.27%
75th Percentile £57.00 £45.75 £61.30
90th Percentile £78.75 £69.79 £72.50
UK median hourly rate £29.50 £25.15 £35.00
% change year-on-year +17.30% -28.14% +27.27%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 25 September 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 25 September 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 25 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -21 648 £500 +11.11% 4,820
South East -8 128 £407 -9.56% 907
North of England -27 86 £494 -1.30% 676
Midlands -25 63 £625 +38.89% 389
West Midlands -11 51 £625 +36.99% 232
North West -34 45 £492 -4.00% 406
East of England -11 39 £375 +74.42% 202
South West -71 35 £325 -41.00% 291
Yorkshire -33 25 £498 +10.61% 207
North East -30 19 £750 +70.45% 64
East Midlands -19 11 £538 +19.84% 157
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 93 (9.23%) CMS
2 51 (5.06%) Adobe Experience Manager
3 20 (1.98%) SharePoint
4 12 (1.19%) Confluence
4 12 (1.19%) Sitecore CMS
4 12 (1.19%) WordPress
5 8 (0.79%) Apache Airflow
5 8 (0.79%) Headless CMS
5 8 (0.79%) SAS
6 6 (0.60%) Drupal
7 5 (0.50%) Apache Spark
8 4 (0.40%) Apache
9 3 (0.30%) Umbraco
10 1 (0.099%) Jupyter
10 1 (0.099%) Kentico
10 1 (0.099%) Mendix
10 1 (0.099%) nginx
10 1 (0.099%) Oracle Collaboration Suite
10 1 (0.099%) Palantir Foundry
10 1 (0.099%) SharePoint Server
Applications
1 55 (5.46%) Microsoft Excel
2 35 (3.47%) Microsoft PowerPoint
3 33 (3.27%) Microsoft Office
4 24 (2.38%) Photoshop
5 13 (1.29%) Adobe Illustrator
6 6 (0.60%) InDesign
6 6 (0.60%) MS Visio
6 6 (0.60%) Trello
7 5 (0.50%) Adobe Creative Suite
7 5 (0.50%) Chatbot
7 5 (0.50%) SPSS
8 4 (0.40%) Acrobat
9 3 (0.30%) Adobe After Effects
9 3 (0.30%) Spreadsheet
10 2 (0.20%) Maya
11 1 (0.099%) Adobe Premiere
11 1 (0.099%) Microsoft Project
11 1 (0.099%) Notion
11 1 (0.099%) Siemens NX
Business Applications
1 38 (3.77%) Dynamics CRM
2 24 (2.38%) Adobe Campaign
3 19 (1.88%) Salesforce CRM
4 13 (1.29%) Magento
5 12 (1.19%) Shopify
6 9 (0.89%) Workfront
7 6 (0.60%) Raiser’s Edge
8 5 (0.50%) Eloqua
9 4 (0.40%) JDE EnterpriseOne
10 3 (0.30%) SAP CRM
10 3 (0.30%) SAP MDG
11 2 (0.20%) Payment Gateway
11 2 (0.20%) SAP S/4HANA
12 1 (0.099%) Dynamics GP
12 1 (0.099%) NetSuite
12 1 (0.099%) SAP CX
12 1 (0.099%) SAP HCM
12 1 (0.099%) SAP MDG-S
12 1 (0.099%) SAP Payroll
12 1 (0.099%) Workday HCM
Cloud Services
1 82 (8.13%) Azure
2 81 (8.04%) SaaS
3 65 (6.45%) Power Platform
4 50 (4.96%) AWS
5 44 (4.37%) Salesforce Sales Cloud
6 37 (3.67%) Dynamics 365
7 36 (3.57%) Salesforce Service Cloud
8 29 (2.88%) GCP
9 28 (2.78%) Snowflake
10 27 (2.68%) Adobe Analytics
11 22 (2.18%) Power Automate
12 20 (1.98%) Figma
12 20 (1.98%) Google Analytics
13 19 (1.88%) Google Ads
14 18 (1.79%) Azure DevOps
15 17 (1.69%) PowerApps
16 14 (1.39%) GitHub
16 14 (1.39%) Microsoft 365
16 14 (1.39%) Serverless
17 12 (1.19%) Salesforce Commerce Cloud
Communications & Networking
1 31 (3.08%) Broadband
2 13 (1.29%) SMS
3 4 (0.40%) RSVP
4 3 (0.30%) Ethernet
4 3 (0.30%) Wi-Fi
5 2 (0.20%) CTI
5 2 (0.20%) Internet
5 2 (0.20%) WebEx
6 1 (0.099%) 3G
6 1 (0.099%) 4G
6 1 (0.099%) 5G
6 1 (0.099%) Firewall
6 1 (0.099%) NGN
6 1 (0.099%) SSL
6 1 (0.099%) VSAN
Database & Business Intelligence
1 50 (4.96%) Power BI
2 41 (4.07%) Tableau
3 22 (2.18%) BigQuery
3 22 (2.18%) Data Warehouse
4 19 (1.88%) Metadata
5 18 (1.79%) Data Lake
6 10 (0.99%) Looker
7 9 (0.89%) NoSQL
8 7 (0.69%) Qlik Sense
9 5 (0.50%) MySQL
9 5 (0.50%) PostgreSQL
9 5 (0.50%) Relational Database
10 4 (0.40%) MongoDB
10 4 (0.40%) Semantic Layer
10 4 (0.40%) SQL Server
11 3 (0.30%) Delta Lake
11 3 (0.30%) Elasticsearch
11 3 (0.30%) Enterprise Data Warehouse
11 3 (0.30%) Redis
11 3 (0.30%) SQLPlus
Development Applications
1 35 (3.47%) JIRA
2 21 (2.08%) Git
3 18 (1.79%) Postman
4 11 (1.09%) Jenkins
5 9 (0.89%) Subversion
6 2 (0.20%) GitLab
6 2 (0.20%) TeamCity
6 2 (0.20%) Visual Studio
6 2 (0.20%) Visual Studio Code
7 1 (0.099%) Claude Code
7 1 (0.099%) Cucumber
7 1 (0.099%) Cypress.io
7 1 (0.099%) JDeveloper
7 1 (0.099%) Maven
7 1 (0.099%) Octopus Deploy
7 1 (0.099%) PHPUnit
7 1 (0.099%) REST Assured
7 1 (0.099%) Sonatype Nexus
7 1 (0.099%) Team Foundation Server
7 1 (0.099%) Zephyr
General
1 305 (30.26%) Social Skills
2 164 (16.27%) Finance
3 129 (12.80%) Retail
4 122 (12.10%) Analytical Skills
5 55 (5.46%) Organisational Skills
6 47 (4.66%) Influencing Skills
7 43 (4.27%) Public Sector
8 37 (3.67%) Advertising
9 30 (2.98%) Legal
10 29 (2.88%) Banking
11 24 (2.38%) Presentation Skills
12 22 (2.18%) Documentation Skills
13 21 (2.08%) Publishing
14 15 (1.49%) Inclusion and Diversity
14 15 (1.49%) Telecoms
15 13 (1.29%) Billing
16 12 (1.19%) Games
17 11 (1.09%) Manufacturing
17 11 (1.09%) Pharmaceutical
18 10 (0.99%) Law
Job Titles
1 126 (12.50%) Analyst
2 97 (9.62%) Senior
3 73 (7.24%) Lead
4 70 (6.94%) Architect
5 65 (6.45%) Developer
6 58 (5.75%) Marketing Manager
7 47 (4.66%) Senior Manager
8 45 (4.46%) Consultant
8 45 (4.46%) Data Analyst
8 45 (4.46%) Project Manager
9 41 (4.07%) Product Manager
10 36 (3.57%) Designer
11 35 (3.47%) Salesforce Developer
12 34 (3.37%) Coordinator
12 34 (3.37%) Marketing Specialist
13 31 (3.08%) Business Manager
14 30 (2.98%) Development Manager
15 27 (2.68%) Business Analyst
16 24 (2.38%) Solutions Architect
17 23 (2.28%) Business Development Manager
Libraries, Frameworks & Software Standards
1 43 (4.27%) HTML
2 39 (3.87%) CSS
3 29 (2.88%) REST
4 15 (1.49%) Lightning Web Components
5 12 (1.19%) Middleware
6 11 (1.09%) ATL
7 10 (0.99%) .NET
7 10 (0.99%) JSON
8 9 (0.89%) React
9 8 (0.79%) RESTful
9 8 (0.79%) SOAP
9 8 (0.79%) Terraform
9 8 (0.79%) VML
10 7 (0.69%) AngularJS
10 7 (0.69%) Kafka
10 7 (0.69%) Node.js
11 5 (0.50%) Next.js
12 4 (0.40%) ASP.NET Web API
12 4 (0.40%) GraphQL
12 4 (0.40%) PySpark
Miscellaneous
1 91 (9.03%) Marketing Technology
2 84 (8.33%) Social Media
3 74 (7.34%) Product Ownership
4 52 (5.16%) Onboarding
5 24 (2.38%) Management Information System
6 22 (2.18%) Web Conferencing
7 17 (1.69%) Self-Motivation
8 16 (1.59%) Data Structures
8 16 (1.59%) Mobile App
9 15 (1.49%) Analytical Mindset
9 15 (1.49%) Cloud Native
10 12 (1.19%) AI Agents
10 12 (1.19%) PMI
11 11 (1.09%) Data Protection Act
11 11 (1.09%) FMCG
11 11 (1.09%) Replication
12 9 (0.89%) Blog
12 9 (0.89%) Digital Media
12 9 (0.89%) Legacy Systems
13 8 (0.79%) Animation
Operating Systems
1 10 (0.99%) Windows
2 4 (0.40%) Windows 10
2 4 (0.40%) Windows Server
Processes & Methodologies
1 239 (23.71%) CRM
2 238 (23.61%) Stakeholder Management
3 229 (22.72%) Analytics
4 180 (17.86%) Agile
5 146 (14.48%) Digital Marketing
6 139 (13.79%) AI
6 139 (13.79%) Roadmaps
7 123 (12.20%) Project Management
8 121 (12.00%) Decision-Making
9 110 (10.91%) B2B
10 108 (10.71%) Problem-Solving
11 96 (9.52%) Customer Experience
12 81 (8.04%) E-Commerce
13 78 (7.74%) Actionable Insight
14 75 (7.44%) Stakeholder Engagement
15 74 (7.34%) Business Intelligence
16 73 (7.24%) Personalization
16 73 (7.24%) Scrum
16 73 (7.24%) User Experience
17 70 (6.94%) Continuous Improvement
Programming Languages
1 146 (14.48%) SQL
2 80 (7.94%) Python
3 38 (3.77%) JavaScript
4 15 (1.49%) Apex Code
5 13 (1.29%) TypeScript
6 12 (1.19%) R
7 11 (1.09%) C#
8 7 (0.69%) Java
9 6 (0.60%) PowerShell
10 5 (0.50%) SOQL
11 4 (0.40%) Bash
11 4 (0.40%) PHP
12 3 (0.30%) Korn
13 2 (0.20%) PL/SQL
14 1 (0.099%) Data Analysis Expressions
14 1 (0.099%) SOSL
14 1 (0.099%) VBA
Qualifications
1 91 (9.03%) Degree
2 43 (4.27%) Security Cleared
3 28 (2.78%) SC Cleared
4 22 (2.18%) PMP
5 17 (1.69%) PMI Certification
6 12 (1.19%) Computer Science Degree
7 10 (0.99%) Master's Degree
8 7 (0.69%) DV Cleared
9 6 (0.60%) MBA
10 5 (0.50%) Microsoft Certification
11 2 (0.20%) Azure Certification
11 2 (0.20%) BPSS Clearance
11 2 (0.20%) PhD
11 2 (0.20%) Postgraduate
12 1 (0.099%) AWS Certification
12 1 (0.099%) DBS Check
12 1 (0.099%) Numerate Degree
12 1 (0.099%) Six Sigma Black Belt
12 1 (0.099%) Tableau Certification
12 1 (0.099%) TOGAF Certification
Quality Assurance & Compliance
1 62 (6.15%) QA
2 52 (5.16%) Data Quality
3 34 (3.37%) GDPR
4 30 (2.98%) Accessibility
5 17 (1.69%) PMO
6 16 (1.59%) Actionable Recommendations
7 4 (0.40%) PERC
8 3 (0.30%) WCAG
9 2 (0.20%) SLA
10 1 (0.099%) California Consumer Privacy Act
10 1 (0.099%) GRC
10 1 (0.099%) HIPAA
10 1 (0.099%) PCI DSS
10 1 (0.099%) Sarbanes-Oxley
10 1 (0.099%) UCITS
10 1 (0.099%) WAI
10 1 (0.099%) WAI-ARIA
System Software
1 11 (1.09%) Active Directory
2 6 (0.60%) Docker
3 4 (0.40%) Virtual Machines
4 1 (0.099%) Varnish
4 1 (0.099%) VMware Infrastructure
4 1 (0.099%) VMware NSX
4 1 (0.099%) vSphere
Systems Management
1 9 (0.89%) Systems Management Server (SMS)
2 7 (0.69%) Kubernetes
3 3 (0.30%) Ansible
3 3 (0.30%) Single Sign-On
4 1 (0.099%) vCenter Server
4 1 (0.099%) vMotion
Vendors
1 183 (18.15%) Salesforce
2 110 (10.91%) Adobe
3 105 (10.42%) Microsoft
4 65 (6.45%) Google
5 59 (5.85%) Salesforce Marketing Cloud
6 45 (4.46%) Databricks
7 27 (2.68%) Braze
8 21 (2.08%) HubSpot
8 21 (2.08%) MuleSoft
9 17 (1.69%) Oracle
9 17 (1.69%) SAP
10 15 (1.49%) TikTok
11 14 (1.39%) Sitecore
12 8 (0.79%) Marketo
13 7 (0.69%) Facebook
13 7 (0.69%) Tealium
14 6 (0.60%) Apple
14 6 (0.60%) Cisco
14 6 (0.60%) dotdigital
14 6 (0.60%) Optimizely