Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 9 April 2026, comparing them to the same period in the previous two years.

6 months to
9 Apr 2026
Same period 2025 Same period 2024
Rank 116 71 66
Rank change year-on-year -45 -5 +31
Contract jobs citing Marketing 876 825 1,152
As % of all contract jobs in England 2.24% 3.39% 3.07%
As % of the General category 3.97% 5.32% 5.27%
Number of daily rates quoted 452 480 733
10th Percentile £232 £213 £213
25th Percentile £318 £317 £338
Median daily rate (50th Percentile) £442 £500 £475
Median % change year-on-year -11.67% +5.26% -9.52%
75th Percentile £565 £600 £613
90th Percentile £688 £700 £738
UK median daily rate £438 £489 £475
% change year-on-year -10.49% +2.89% -9.52%
Number of hourly rates quoted 86 30 63
10th Percentile £14.92 £18.20 £15.18
25th Percentile £20.50 £28.50 £22.50
Median hourly rate £24.00 £41.54 £34.00
Median % change year-on-year -42.22% +22.17% -5.56%
75th Percentile £35.87 £54.05 £41.88
90th Percentile £44.18 £63.98 £55.00
UK median hourly rate £24.00 £37.33 £34.00
% change year-on-year -35.70% +9.78% -5.56%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,040 15,500 21,854
As % of all contract IT jobs advertised in England 56.35% 63.64% 58.32%
Number of daily rates quoted 13,893 10,103 14,163
10th Percentile £304 £300 £275
25th Percentile £408 £413 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,403 632 1,738
10th Percentile £14.25 £14.22 £13.00
25th Percentile £17.87 £18.13 £15.38
Median hourly rate £27.50 £29.04 £27.50
Median % change year-on-year -5.29% +5.58% -21.43%
75th Percentile £61.18 £60.00 £50.00
90th Percentile £80.00 £75.00 £65.00
UK median hourly rate £26.28 £29.00 £27.00
% change year-on-year -9.40% +7.41% -22.86%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 9 April 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 9 April 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 9 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -21 563 £430 -4.44% 749
South East -68 98 £525 -6.67% 397
Midlands -22 62 £425 +36.22% 185
North of England -103 48 £413 -21.33% 319
South West -46 46 £469 -11.56% 104
East of England -7 43 £500 - 91
East Midlands 0 41 £424 +35.78% 83
North West -59 31 £432 -18.58% 189
West Midlands -50 21 £625 +131.48% 102
Yorkshire -51 13 £780 +41.82% 100
North East -24 7 £175 -51.72% 31
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 52 (5.94%) CMS
2 16 (1.83%) Adobe Experience Manager
2 16 (1.83%) Confluence
2 16 (1.83%) SharePoint
3 9 (1.03%) WordPress
4 7 (0.80%) Apache Spark
5 5 (0.57%) Drupal
6 4 (0.46%) Apache
7 3 (0.34%) Apache Airflow
7 3 (0.34%) SAS
8 2 (0.23%) Microsoft Exchange
9 1 (0.11%) nginx
9 1 (0.11%) Oracle Collaboration Suite
9 1 (0.11%) Sitecore CMS
9 1 (0.11%) Sitefinity
9 1 (0.11%) Umbraco
Applications
1 42 (4.79%) Microsoft Excel
2 35 (4.00%) Microsoft Office
3 31 (3.54%) Microsoft PowerPoint
4 25 (2.85%) Photoshop
5 13 (1.48%) Adobe Illustrator
6 8 (0.91%) MS Visio
7 7 (0.80%) Adobe Creative Suite
8 6 (0.68%) Maya
8 6 (0.68%) Spreadsheet
9 5 (0.57%) Adobe After Effects
10 4 (0.46%) InDesign
11 3 (0.34%) Adobe Captivate
11 3 (0.34%) Chatbot
11 3 (0.34%) Final Cut Pro
12 2 (0.23%) Adobe Premiere
12 2 (0.23%) Siemens NX
12 2 (0.23%) Trello
13 1 (0.11%) Adobe XD
13 1 (0.11%) Blender
13 1 (0.11%) CINEMA 4D
Business Applications
1 17 (1.94%) Dynamics CRM
2 11 (1.26%) Salesforce CRM
3 10 (1.14%) Sprinklr
4 7 (0.80%) Adobe Campaign
4 7 (0.80%) Shopify
5 6 (0.68%) Eloqua
6 2 (0.23%) Workfront
7 1 (0.11%) Dynamics NAV
7 1 (0.11%) Oracle Procure-to-Pay
7 1 (0.11%) Payment Gateway
7 1 (0.11%) Raiser’s Edge
7 1 (0.11%) SAP EWM
7 1 (0.11%) SAP GTS
7 1 (0.11%) SAP Hybris
7 1 (0.11%) SAP IBP
7 1 (0.11%) SAP MDG
7 1 (0.11%) SAP Oil and Gas
7 1 (0.11%) SAP S/4HANA
7 1 (0.11%) SAP SCM
7 1 (0.11%) SAP SRM
Cloud Services
1 88 (10.05%) SaaS
2 67 (7.65%) Azure
3 59 (6.74%) Power Platform
4 36 (4.11%) Dynamics 365
5 35 (4.00%) AWS
6 33 (3.77%) GCP
7 29 (3.31%) Salesforce Sales Cloud
8 26 (2.97%) Microsoft 365
9 25 (2.85%) Salesforce Service Cloud
10 20 (2.28%) Figma
11 18 (2.05%) Google Analytics
12 17 (1.94%) Power Automate
13 16 (1.83%) Google Ads
14 14 (1.60%) Serverless
15 13 (1.48%) Azure Functions
16 12 (1.37%) PowerApps
16 12 (1.37%) Snowflake
17 11 (1.26%) Salesforce Commerce Cloud
17 11 (1.26%) WhatsApp
18 10 (1.14%) Slack
Communications & Networking
1 19 (2.17%) SMS
2 12 (1.37%) Wireless
3 8 (0.91%) Internet
4 4 (0.46%) HTTP
4 4 (0.46%) Intranet
4 4 (0.46%) Unified Communications
4 4 (0.46%) VPN
5 3 (0.34%) Network Security
6 2 (0.23%) BGP
6 2 (0.23%) Cisco IPT
6 2 (0.23%) DHCP
6 2 (0.23%) DNS
6 2 (0.23%) Firewall
6 2 (0.23%) Junos
6 2 (0.23%) LAN
6 2 (0.23%) OSPF
6 2 (0.23%) Wi-Fi
7 1 (0.11%) 4G
7 1 (0.11%) 5G
7 1 (0.11%) WebEx
Database & Business Intelligence
1 44 (5.02%) Power BI
2 15 (1.71%) Data Warehouse
2 15 (1.71%) Tableau
3 11 (1.26%) Looker
3 11 (1.26%) Metadata
4 6 (0.68%) BigQuery
4 6 (0.68%) Data Lake
4 6 (0.68%) MySQL
4 6 (0.68%) Relational Database
5 5 (0.57%) Big Data
5 5 (0.57%) Star Schema
6 4 (0.46%) NoSQL
6 4 (0.46%) SQL Server Integration Services
7 3 (0.34%) Data Mining
7 3 (0.34%) PostgreSQL
7 3 (0.34%) Qlik Sense
7 3 (0.34%) Semantic Layer
8 2 (0.23%) Electronic Patient Records
8 2 (0.23%) Parquet
8 2 (0.23%) Snowflake Schema
Development Applications
1 22 (2.51%) JIRA
2 13 (1.48%) Postman
3 5 (0.57%) Jenkins
4 3 (0.34%) Charles Proxy
4 3 (0.34%) GitLab
4 3 (0.34%) JUnit
4 3 (0.34%) Selenium
4 3 (0.34%) Storybook
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.11%) Browser DevTools
6 1 (0.11%) Claude Code
6 1 (0.11%) Fiddler
6 1 (0.11%) Git
6 1 (0.11%) PHPUnit
6 1 (0.11%) Vite
General
1 286 (32.65%) Social Skills
2 222 (25.34%) Finance
3 133 (15.18%) Analytical Skills
4 125 (14.27%) Public Sector
5 113 (12.90%) Telecoms
6 107 (12.21%) Electronics
7 105 (11.99%) Manufacturing
8 60 (6.85%) Retail
9 55 (6.28%) Organisational Skills
10 42 (4.79%) Advertising
11 40 (4.57%) Legal
12 31 (3.54%) Banking
13 23 (2.63%) German Language
14 22 (2.51%) Presentation Skills
15 21 (2.40%) Publishing
16 20 (2.28%) Documentation Skills
17 18 (2.05%) Influencing Skills
18 16 (1.83%) Law
19 12 (1.37%) French Language
19 12 (1.37%) Pharmaceutical
Job Titles
1 109 (12.44%) Analyst
2 63 (7.19%) Senior
3 59 (6.74%) Architect
4 58 (6.62%) Consultant
5 55 (6.28%) Marketing Manager
6 39 (4.45%) Business Analyst
7 37 (4.22%) Product Manager
8 36 (4.11%) Lead
9 35 (4.00%) Project Manager
10 33 (3.77%) Developer
11 29 (3.31%) Designer
12 27 (3.08%) Data Analyst
12 27 (3.08%) Senior Manager
13 22 (2.51%) Data Scientist
14 19 (2.17%) Salesforce Architect
15 18 (2.05%) Coordinator
15 18 (2.05%) Product Owner
16 17 (1.94%) Cloud Architect
16 17 (1.94%) Digital Marketing Manager
16 17 (1.94%) Programme Manager
Libraries, Frameworks & Software Standards
1 42 (4.79%) HTML
2 28 (3.20%) CSS
3 24 (2.74%) REST
4 13 (1.48%) JSON
5 10 (1.14%) Pandas
6 8 (0.91%) .NET
6 8 (0.91%) Kafka
6 8 (0.91%) React
6 8 (0.91%) RESTful
7 7 (0.80%) Middleware
8 6 (0.68%) OAuth
8 6 (0.68%) OAuth2
9 5 (0.57%) AngularJS
9 5 (0.57%) Lightning Web Components
9 5 (0.57%) OSGi
9 5 (0.57%) PySpark
9 5 (0.57%) SOAP
9 5 (0.57%) VML
10 4 (0.46%) Ajax
10 4 (0.46%) NumPy
Miscellaneous
1 75 (8.56%) Marketing Technology
2 69 (7.88%) Product Ownership
3 57 (6.51%) Social Media
4 43 (4.91%) Onboarding
5 23 (2.63%) Analytical Mindset
6 20 (2.28%) Self-Motivation
6 20 (2.28%) Web Conferencing
7 19 (2.17%) Data Centre
8 17 (1.94%) Data Protection Act
9 16 (1.83%) PMI
10 13 (1.48%) Digital Media
10 13 (1.48%) e-Learning
10 13 (1.48%) Management Information System
11 12 (1.37%) AI Agents
11 12 (1.37%) FMCG
11 12 (1.37%) Greenfield Project
11 12 (1.37%) NHS
12 10 (1.14%) Learning Management System
12 10 (1.14%) Legacy Systems
12 10 (1.14%) Mobile App
Operating Systems
1 13 (1.48%) Windows 10
2 12 (1.37%) Android
3 11 (1.26%) Mac OS
4 7 (0.80%) Windows
5 2 (0.23%) Windows Server
6 1 (0.11%) Apple iOS
6 1 (0.11%) Linux
6 1 (0.11%) Windows Server 2016
6 1 (0.11%) Windows Server 2019
Processes & Methodologies
1 200 (22.83%) Digital Marketing
2 175 (19.98%) Analytics
3 162 (18.49%) Business Intelligence
4 142 (16.21%) CRM
5 139 (15.87%) Stakeholder Management
6 137 (15.64%) Agile
7 120 (13.70%) Programme Management
8 103 (11.76%) Project Management
9 93 (10.62%) Roadmaps
10 88 (10.05%) AI
11 83 (9.47%) Problem-Solving
12 80 (9.13%) B2B
13 78 (8.90%) Migration
14 72 (8.22%) Continuous Improvement
14 72 (8.22%) Decision-Making
15 56 (6.39%) Actionable Insight
15 56 (6.39%) Marketing Strategy
16 55 (6.28%) Data Modelling
16 55 (6.28%) DevOps
16 55 (6.28%) E-Commerce
Programming Languages
1 86 (9.82%) SQL
2 62 (7.08%) Python
3 36 (4.11%) JavaScript
4 16 (1.83%) C#
5 15 (1.71%) Java
6 13 (1.48%) TypeScript
7 11 (1.26%) R
8 5 (0.57%) Apex Code
9 4 (0.46%) Data Analysis Expressions
9 4 (0.46%) PowerShell
10 3 (0.34%) LookML
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) SystemVerilog
12 1 (0.11%) Korn
12 1 (0.11%) PHP
12 1 (0.11%) Shell Script
12 1 (0.11%) VBA
Qualifications
1 94 (10.73%) Security Cleared
2 82 (9.36%) SC Cleared
3 78 (8.90%) Degree
4 22 (2.51%) Computer Science Degree
5 20 (2.28%) PMI Certification
6 18 (2.05%) PMP
7 12 (1.37%) Master's Degree
8 11 (1.26%) DV Cleared
9 6 (0.68%) CISSP
9 6 (0.68%) Microsoft Certification
9 6 (0.68%) PhD
10 5 (0.57%) BPSS Clearance
11 4 (0.46%) CEH
11 4 (0.46%) CISA
11 4 (0.46%) CISM
11 4 (0.46%) CSPO
11 4 (0.46%) MBA
11 4 (0.46%) RIBA
12 3 (0.34%) Azure Certification
13 2 (0.23%) AWS Certified Solutions Architect
Quality Assurance & Compliance
1 58 (6.62%) GDPR
2 44 (5.02%) Data Quality
3 29 (3.31%) QA
4 23 (2.63%) Accessibility
5 14 (1.60%) California Consumer Privacy Act
6 12 (1.37%) PERC
7 11 (1.26%) PMO
8 7 (0.80%) Actionable Recommendations
8 7 (0.80%) SLA
9 6 (0.68%) ISO/IEC 27001
9 6 (0.68%) NIST
10 5 (0.57%) GRC
10 5 (0.57%) JSP 440
10 5 (0.57%) RMADS
11 4 (0.46%) PCI DSS
12 3 (0.34%) NCSC
12 3 (0.34%) WCAG
13 2 (0.23%) DO-254
13 2 (0.23%) EU AI Act
14 1 (0.11%) UCITS
System Software
1 5 (0.57%) Docker
2 4 (0.46%) Active Directory
3 2 (0.23%) Virtual Machines
4 1 (0.11%) Hyper-V
4 1 (0.11%) Varnish
4 1 (0.11%) Virtual Desktop
Systems Management
1 3 (0.34%) Kubernetes
1 3 (0.34%) Terraform
2 2 (0.23%) Microsoft Intune
2 2 (0.23%) SCCM
2 2 (0.23%) Systems Management Server (SMS)
2 2 (0.23%) vRealize
3 1 (0.11%) Cisco UCCE
3 1 (0.11%) Cisco UCCX
3 1 (0.11%) Failover Clustering
3 1 (0.11%) Grafana
Vendors
1 153 (17.47%) Salesforce
2 116 (13.24%) SAP
3 86 (9.82%) Adobe
4 82 (9.36%) Microsoft
5 71 (8.11%) Google
6 49 (5.59%) Salesforce Marketing Cloud
7 25 (2.85%) Cisco
8 22 (2.51%) HubSpot
9 16 (1.83%) Apple
9 16 (1.83%) Oracle
9 16 (1.83%) TikTok
10 15 (1.71%) Tealium
11 14 (1.60%) Braze
12 11 (1.26%) Dell
12 11 (1.26%) HP
13 10 (1.14%) Databricks
14 9 (1.03%) Marketo
15 8 (0.91%) mParticle
15 8 (0.91%) OneTrust
16 7 (0.80%) Instagram