Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 6 April 2026, comparing them to the same period in the previous two years.

6 months to
6 Apr 2026
Same period 2025 Same period 2024
Rank 116 70 66
Rank change year-on-year -46 -4 +27
Contract jobs citing Marketing 865 821 1,153
As % of all contract jobs in England 2.24% 3.37% 3.09%
As % of the General category 3.96% 5.29% 5.29%
Number of daily rates quoted 442 475 734
10th Percentile £221 £213 £213
25th Percentile £318 £313 £338
Median daily rate (50th Percentile) £442 £500 £475
Median % change year-on-year -11.67% +5.26% -9.52%
75th Percentile £565 £600 £613
90th Percentile £688 £700 £738
UK median daily rate £435 £488 £475
% change year-on-year -10.77% +2.63% -9.52%
Number of hourly rates quoted 85 29 63
10th Percentile £14.84 £24.24 £15.18
25th Percentile £20.50 £30.00 £22.50
Median hourly rate £24.00 £43.08 £34.00
Median % change year-on-year -44.28% +26.69% -5.56%
75th Percentile £35.75 £55.00 £41.88
90th Percentile £42.87 £64.20 £55.00
UK median hourly rate £24.00 £40.00 £34.00
% change year-on-year -40.00% +17.65% -5.56%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,844 15,525 21,794
As % of all contract IT jobs advertised in England 56.50% 63.69% 58.35%
Number of daily rates quoted 13,765 10,112 14,139
10th Percentile £303 £300 £275
25th Percentile £408 £413 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £774
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,380 631 1,718
10th Percentile £14.25 £14.42 £13.00
25th Percentile £17.84 £18.13 £15.29
Median hourly rate £27.00 £29.07 £26.87
Median % change year-on-year -7.12% +8.21% -23.24%
75th Percentile £61.18 £60.00 £50.00
90th Percentile £80.00 £75.00 £65.00
UK median hourly rate £25.77 £29.00 £26.24
% change year-on-year -11.14% +10.52% -25.03%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 6 April 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 6 April 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 6 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -23 550 £425 -5.56% 749
South East -64 99 £525 -8.70% 397
Midlands -25 63 £425 +40.50% 185
North of England -105 48 £413 -21.33% 319
East of England -1 45 £500 - 91
South West -42 45 £513 -3.30% 104
East Midlands +1 42 £424 +35.74% 83
North West -68 31 £432 -17.81% 189
West Midlands -46 21 £625 +132.56% 102
Yorkshire -49 13 £780 +41.82% 100
North East -22 7 £175 -51.72% 31
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 49 (5.66%) CMS
2 18 (2.08%) Adobe Experience Manager
3 16 (1.85%) Confluence
3 16 (1.85%) SharePoint
4 11 (1.27%) WordPress
5 6 (0.69%) Apache Spark
6 5 (0.58%) Drupal
7 4 (0.46%) Apache
8 3 (0.35%) Apache Airflow
8 3 (0.35%) SAS
9 2 (0.23%) Microsoft Exchange
10 1 (0.12%) nginx
10 1 (0.12%) Oracle Collaboration Suite
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 41 (4.74%) Microsoft Excel
2 35 (4.05%) Microsoft Office
3 29 (3.35%) Microsoft PowerPoint
4 23 (2.66%) Photoshop
5 12 (1.39%) Adobe Illustrator
6 8 (0.92%) MS Visio
7 7 (0.81%) Adobe Creative Suite
8 6 (0.69%) Maya
8 6 (0.69%) Spreadsheet
9 5 (0.58%) Adobe After Effects
10 4 (0.46%) InDesign
11 3 (0.35%) Adobe Captivate
11 3 (0.35%) Chatbot
11 3 (0.35%) Final Cut Pro
12 2 (0.23%) Adobe Premiere
12 2 (0.23%) Siemens NX
12 2 (0.23%) Trello
13 1 (0.12%) Adobe XD
13 1 (0.12%) Blender
13 1 (0.12%) CINEMA 4D
Business Applications
1 17 (1.97%) Dynamics CRM
2 11 (1.27%) Salesforce CRM
3 10 (1.16%) Sprinklr
4 7 (0.81%) Adobe Campaign
4 7 (0.81%) Shopify
5 6 (0.69%) Eloqua
6 2 (0.23%) Workfront
7 1 (0.12%) Dynamics NAV
7 1 (0.12%) Magento
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) Payment Gateway
7 1 (0.12%) SAP EWM
7 1 (0.12%) SAP GTS
7 1 (0.12%) SAP Hybris
7 1 (0.12%) SAP MDG
7 1 (0.12%) SAP MM
7 1 (0.12%) SAP Oil and Gas
7 1 (0.12%) SAP S/4HANA
7 1 (0.12%) SAP SCM
7 1 (0.12%) SAP SRM
Cloud Services
1 85 (9.83%) SaaS
2 66 (7.63%) Azure
3 59 (6.82%) Power Platform
4 37 (4.28%) Dynamics 365
5 33 (3.82%) AWS
6 32 (3.70%) GCP
7 28 (3.24%) Salesforce Sales Cloud
8 26 (3.01%) Microsoft 365
8 26 (3.01%) Salesforce Service Cloud
9 20 (2.31%) Figma
10 17 (1.97%) Google Analytics
10 17 (1.97%) Power Automate
11 16 (1.85%) Google Ads
12 14 (1.62%) Serverless
13 13 (1.50%) Azure Functions
14 12 (1.39%) PowerApps
14 12 (1.39%) Snowflake
15 11 (1.27%) Salesforce Commerce Cloud
15 11 (1.27%) WhatsApp
16 10 (1.16%) Canva
Communications & Networking
1 20 (2.31%) SMS
2 12 (1.39%) Wireless
3 8 (0.92%) Internet
4 4 (0.46%) HTTP
4 4 (0.46%) Intranet
4 4 (0.46%) Unified Communications
4 4 (0.46%) VPN
5 3 (0.35%) Network Security
6 2 (0.23%) BGP
6 2 (0.23%) Cisco IPT
6 2 (0.23%) DHCP
6 2 (0.23%) DNS
6 2 (0.23%) Firewall
6 2 (0.23%) Junos
6 2 (0.23%) LAN
6 2 (0.23%) OSPF
6 2 (0.23%) Wi-Fi
7 1 (0.12%) 4G
7 1 (0.12%) 5G
7 1 (0.12%) WebEx
Database & Business Intelligence
1 44 (5.09%) Power BI
2 15 (1.73%) Data Warehouse
3 13 (1.50%) Tableau
4 11 (1.27%) Looker
4 11 (1.27%) Metadata
5 6 (0.69%) Data Lake
5 6 (0.69%) MySQL
5 6 (0.69%) Relational Database
6 5 (0.58%) Big Data
6 5 (0.58%) BigQuery
6 5 (0.58%) Star Schema
7 4 (0.46%) NoSQL
7 4 (0.46%) SQL Server Integration Services
8 3 (0.35%) Data Mining
8 3 (0.35%) PostgreSQL
8 3 (0.35%) Semantic Layer
9 2 (0.23%) OLAP
9 2 (0.23%) Oracle OLAP
9 2 (0.23%) Oracle Reports
9 2 (0.23%) Snowflake Schema
Development Applications
1 21 (2.43%) JIRA
2 11 (1.27%) Postman
3 5 (0.58%) Jenkins
4 3 (0.35%) Charles Proxy
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Selenium
4 3 (0.35%) Storybook
5 2 (0.23%) Git
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) PHPUnit
6 1 (0.12%) Vite
General
1 286 (33.06%) Social Skills
2 220 (25.43%) Finance
3 133 (15.38%) Analytical Skills
4 124 (14.34%) Public Sector
5 113 (13.06%) Telecoms
6 107 (12.37%) Electronics
7 105 (12.14%) Manufacturing
8 60 (6.94%) Retail
9 54 (6.24%) Organisational Skills
10 42 (4.86%) Advertising
11 39 (4.51%) Legal
12 31 (3.58%) Banking
13 24 (2.77%) German Language
14 23 (2.66%) Presentation Skills
15 22 (2.54%) Publishing
16 21 (2.43%) Documentation Skills
17 17 (1.97%) Influencing Skills
18 16 (1.85%) Law
19 12 (1.39%) French Language
20 11 (1.27%) Italian Language
Job Titles
1 102 (11.79%) Analyst
2 61 (7.05%) Senior
3 60 (6.94%) Consultant
4 59 (6.82%) Architect
5 55 (6.36%) Marketing Manager
6 37 (4.28%) Business Analyst
6 37 (4.28%) Lead
7 34 (3.93%) Product Manager
7 34 (3.93%) Project Manager
8 33 (3.82%) Developer
9 28 (3.24%) Designer
10 26 (3.01%) Data Analyst
10 26 (3.01%) Senior Manager
11 22 (2.54%) Data Scientist
12 20 (2.31%) Salesforce Architect
13 19 (2.20%) Coordinator
14 17 (1.97%) Cloud Architect
14 17 (1.97%) Digital Marketing Manager
14 17 (1.97%) Product Owner
15 16 (1.85%) Salesforce Analyst
Libraries, Frameworks & Software Standards
1 42 (4.86%) HTML
2 28 (3.24%) CSS
3 24 (2.77%) REST
4 13 (1.50%) JSON
5 9 (1.04%) Pandas
6 8 (0.92%) .NET
6 8 (0.92%) Kafka
6 8 (0.92%) Middleware
6 8 (0.92%) React
6 8 (0.92%) RESTful
7 6 (0.69%) Lightning Web Components
7 6 (0.69%) OAuth
7 6 (0.69%) OAuth2
8 5 (0.58%) AngularJS
8 5 (0.58%) OSGi
8 5 (0.58%) PySpark
8 5 (0.58%) SOAP
8 5 (0.58%) VML
9 4 (0.46%) Ajax
9 4 (0.46%) NumPy
Miscellaneous
1 72 (8.32%) Marketing Technology
2 63 (7.28%) Product Ownership
3 60 (6.94%) Social Media
4 42 (4.86%) Onboarding
5 22 (2.54%) Analytical Mindset
6 20 (2.31%) Self-Motivation
6 20 (2.31%) Web Conferencing
7 19 (2.20%) Data Centre
8 16 (1.85%) Data Protection Act
9 14 (1.62%) Management Information System
9 14 (1.62%) PMI
10 13 (1.50%) Digital Media
10 13 (1.50%) e-Learning
11 12 (1.39%) FMCG
11 12 (1.39%) NHS
12 11 (1.27%) AI Agents
12 11 (1.27%) Greenfield Project
13 10 (1.16%) Learning Management System
13 10 (1.16%) Mobile App
14 9 (1.04%) Data Structures
Operating Systems
1 13 (1.50%) Windows 10
2 12 (1.39%) Android
3 11 (1.27%) Mac OS
4 7 (0.81%) Windows
5 2 (0.23%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 202 (23.35%) Digital Marketing
2 175 (20.23%) Analytics
3 159 (18.38%) Business Intelligence
4 140 (16.18%) CRM
5 136 (15.72%) Stakeholder Management
6 133 (15.38%) Agile
7 118 (13.64%) Programme Management
8 99 (11.45%) Project Management
9 92 (10.64%) Roadmaps
10 86 (9.94%) AI
11 82 (9.48%) Problem-Solving
12 75 (8.67%) B2B
12 75 (8.67%) Migration
13 71 (8.21%) Continuous Improvement
14 70 (8.09%) Decision-Making
15 57 (6.59%) Marketing Strategy
16 56 (6.47%) Actionable Insight
17 54 (6.24%) Data Modelling
17 54 (6.24%) E-Commerce
18 53 (6.13%) Stakeholder Engagement
Programming Languages
1 84 (9.71%) SQL
2 60 (6.94%) Python
3 36 (4.16%) JavaScript
4 16 (1.85%) C#
5 15 (1.73%) Java
6 13 (1.50%) TypeScript
7 10 (1.16%) R
8 6 (0.69%) Apex Code
9 4 (0.46%) Data Analysis Expressions
9 4 (0.46%) PowerShell
10 3 (0.35%) LookML
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) SystemVerilog
12 1 (0.12%) Korn
12 1 (0.12%) PHP
12 1 (0.12%) Shell Script
12 1 (0.12%) VBA
Qualifications
1 93 (10.75%) Security Cleared
2 82 (9.48%) SC Cleared
3 77 (8.90%) Degree
4 22 (2.54%) Computer Science Degree
5 18 (2.08%) PMI Certification
6 15 (1.73%) PMP
7 12 (1.39%) Master's Degree
8 11 (1.27%) DV Cleared
9 6 (0.69%) CISSP
9 6 (0.69%) Microsoft Certification
10 5 (0.58%) BPSS Clearance
10 5 (0.58%) PhD
11 4 (0.46%) CEH
11 4 (0.46%) CISA
11 4 (0.46%) CISM
11 4 (0.46%) CSPO
11 4 (0.46%) MBA
11 4 (0.46%) RIBA
12 3 (0.35%) Azure Certification
13 2 (0.23%) AWS Certified Solutions Architect
Quality Assurance & Compliance
1 60 (6.94%) GDPR
2 45 (5.20%) Data Quality
3 27 (3.12%) QA
4 24 (2.77%) Accessibility
5 15 (1.73%) California Consumer Privacy Act
6 12 (1.39%) PERC
7 11 (1.27%) PMO
8 9 (1.04%) SLA
9 7 (0.81%) Actionable Recommendations
10 6 (0.69%) ISO/IEC 27001
10 6 (0.69%) NIST
11 5 (0.58%) GRC
11 5 (0.58%) JSP 440
11 5 (0.58%) RMADS
12 4 (0.46%) PCI DSS
13 3 (0.35%) NCSC
13 3 (0.35%) WCAG
14 2 (0.23%) DO-254
14 2 (0.23%) EU AI Act
15 1 (0.12%) HIPAA
System Software
1 5 (0.58%) Docker
2 4 (0.46%) Active Directory
3 1 (0.12%) Hyper-V
3 1 (0.12%) Varnish
3 1 (0.12%) Virtual Desktop
3 1 (0.12%) Virtual Machines
Systems Management
1 3 (0.35%) Kubernetes
1 3 (0.35%) Terraform
2 2 (0.23%) Microsoft Intune
2 2 (0.23%) SCCM
2 2 (0.23%) Systems Management Server (SMS)
2 2 (0.23%) vRealize
3 1 (0.12%) Cisco UCCE
3 1 (0.12%) Cisco UCCX
3 1 (0.12%) Failover Clustering
3 1 (0.12%) Grafana
Vendors
1 153 (17.69%) Salesforce
2 117 (13.53%) SAP
3 87 (10.06%) Adobe
4 83 (9.60%) Microsoft
5 70 (8.09%) Google
6 49 (5.66%) Salesforce Marketing Cloud
7 24 (2.77%) Cisco
8 22 (2.54%) HubSpot
9 17 (1.97%) TikTok
10 16 (1.85%) Apple
10 16 (1.85%) Oracle
11 15 (1.73%) Braze
11 15 (1.73%) Tealium
12 11 (1.27%) Dell
12 11 (1.27%) HP
13 10 (1.16%) Databricks
14 9 (1.04%) Marketo
15 8 (0.92%) Facebook
15 8 (0.92%) Instagram
15 8 (0.92%) mParticle