Period
to 16 January 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 16 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
16 Jan 2018
Same period 2017 Same period 2016
Rank 69 77 80
Rank change year-on-year +8 +3 +2
Contract jobs citing Marketing 2,919 2,677 2,598
As % of all contract IT jobs advertised in England 3.16% 2.98% 2.64%
As % of the General category 8.11% 8.13% 6.72%
Number of daily rates quoted 1,905 1,832 1,737
England median daily rate £425 £410 £375
Median daily rate % change year-on-year +3.66% +9.33% +2.04%
10th Percentile £225 £225 £200
90th Percentile £600 £600 £563
UK median daily rate £425 £413 £375
% change year-on-year +3.03% +10.00% -
Number of hourly rates quoted 58 87 100
England median hourly rate £28.50 £21.00 £23.42
Median hourly rate % change year-on-year +35.71% -10.33% -6.32%
10th Percentile £16.25 £11.63 £12.50
90th Percentile £48.95 £42.82 £59.50
UK median hourly rate £28.50 £20.67 £23.42
% change year-on-year +37.88% -11.74% -1.39%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 35,976 32,926 38,646
As % of all contract IT jobs advertised in England 38.97% 36.69% 39.33%
Number of daily rates quoted 24,195 22,063 25,058
England median daily rate £475 £450 £438
Median daily rate % change year-on-year +5.56% +2.86% +2.94%
10th Percentile £281 £265 £263
90th Percentile £675 £638 £638
UK median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 805 826 1,064
England median hourly rate £26.22 £25.00 £26.00
Median hourly rate % change year-on-year +4.86% -3.85% +14.69%
10th Percentile £12.25 £11.32 £12.00
90th Percentile £48.75 £47.00 £48.75
UK median hourly rate £26.11 £25.00 £26.50
% change year-on-year +4.43% -5.66% +17.78%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in England.

Contractor daily rate trend for Marketing in England

Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing in England over the 6 months to 16 January 2018.

Contractor daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in England.

Contractor hourly rate trend for Marketing in England

Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Marketing in England over the 6 months to 16 January 2018.

Contractor hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 16 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -3 1,629 £450 +2.86% 791
South East -4 543 £400 +8.11% 298
East of England +17 208 £513 +46.43% 168
North of England +29 202 £400 - 371
South West +14 195 £375 +3.45% 139
Midlands -7 142 £375 -11.66% 180
North West +1 110 £400 - 226
Yorkshire +25 82 £400 +6.67% 121
East Midlands +25 72 £375 - 74
West Midlands -24 68 £410 -1.20% 106
North East +53 10 £250 -41.18% 24
Marketing
UK

For the 6 months to 16 January 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Marketing.

1 1,121 (38.40%) Finance
2 931 (31.89%) Digital Marketing
3 877 (30.04%) Agile Software Development
4 726 (24.87%) Business Intelligence
5 656 (22.47%) Telecoms
6 615 (21.07%) SAP
7 574 (19.66%) Programme Management
8 572 (19.60%) Electronics
9 571 (19.56%) Manufacturing
10 497 (17.03%) Analytics
11 428 (14.66%) HTML
12 386 (13.22%) CSS
13 359 (12.30%) JavaScript
14 356 (12.20%) CRM
15 355 (12.16%) Analytical Skills
16 352 (12.06%) SQL
17 338 (11.58%) Project Management
18 302 (10.35%) Scrum
19 288 (9.87%) Adobe
19 288 (9.87%) E-Commerce
20 282 (9.66%) Java
21 275 (9.42%) Salesforce.com
22 270 (9.25%) Degree
23 254 (8.70%) TDD
24 249 (8.53%) Stakeholder Management
25 241 (8.26%) User Experience
26 224 (7.67%) Microsoft
27 223 (7.64%) CMS
28 215 (7.37%) Retail
29 209 (7.16%) Advertising

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 223 (7.64%) CMS
2 84 (2.88%) Adobe Experience Manager
3 75 (2.57%) Mule
4 65 (2.23%) SAS
5 63 (2.16%) Apache Spark
6 61 (2.09%) Oracle SOA Suite
7 58 (1.99%) Oracle Service Bus
8 54 (1.85%) SharePoint
9 50 (1.71%) Apache
10 48 (1.64%) Drupal
11 47 (1.61%) WordPress
12 32 (1.10%) Confluence
13 21 (0.72%) Elasticsearch
14 20 (0.69%) Umbraco
15 17 (0.58%) nginx
16 16 (0.55%) WebSphere
17 15 (0.51%) Sitecore CMS
18 13 (0.45%) IIS
19 12 (0.41%) Apache Solr
20 10 (0.34%) Mule ESB
Applications
1 189 (6.47%) Microsoft Excel
2 117 (4.01%) Microsoft PowerPoint
3 105 (3.60%) Photoshop
4 85 (2.91%) Microsoft Office
5 60 (2.06%) Adobe Illustrator
6 43 (1.47%) Microsoft Project
7 28 (0.96%) MS Visio
8 21 (0.72%) Adobe Creative Suite
9 19 (0.65%) InDesign
10 18 (0.62%) SPSS
11 15 (0.51%) InVision
12 13 (0.45%) Adobe Premiere
13 11 (0.38%) Adobe After Effects
14 8 (0.27%) Spreadsheet
15 6 (0.21%) Stata
16 4 (0.14%) Acrobat
17 3 (0.10%) Adobe Captivate
17 3 (0.10%) Fireworks
18 2 (0.069%) HipChat
18 2 (0.069%) ImageReady
Business Applications
1 63 (2.16%) Adobe Campaign
2 41 (1.40%) Dynamics CRM
3 36 (1.23%) Eloqua
4 22 (0.75%) Magento
5 21 (0.72%) SAP Hybris
6 17 (0.58%) Salesforce.com CRM
7 15 (0.51%) Unica
8 13 (0.45%) Dynamics AX
9 11 (0.38%) NetSuite
10 10 (0.34%) Dynamics NAV
10 10 (0.34%) WebTrends
11 9 (0.31%) Social Studio
12 7 (0.24%) R3 Corda
12 7 (0.24%) SAP CRM
13 6 (0.21%) OpenText VIM for SAP
13 6 (0.21%) Radian6
14 5 (0.17%) SAP ERP
14 5 (0.17%) SAP Oil and Gas
14 5 (0.17%) Unit4 Business World
15 4 (0.14%) Payment Gateway
Cloud Services
1 164 (5.62%) Amazon AWS
2 134 (4.59%) Google Analytics
3 92 (3.15%) Microsoft Azure
4 56 (1.92%) Salesforce Service Cloud
5 48 (1.64%) Adobe Analytics
6 46 (1.58%) SaaS
7 45 (1.54%) PaaS
8 34 (1.16%) Office 365
9 28 (0.96%) GitHub
10 27 (0.92%) Salesforce Sales Cloud
11 26 (0.89%) Google Cloud Platform
12 25 (0.86%) IaaS
13 23 (0.79%) AdWords
13 23 (0.79%) Silverpop
14 19 (0.65%) Force.com
15 18 (0.62%) Dynamics 365
16 17 (0.58%) Amazon EC2
17 16 (0.55%) Amazon S3
18 15 (0.51%) Adobe Creative Cloud
19 14 (0.48%) FinancialForce
Communications & Networking
1 44 (1.51%) SMS
2 39 (1.34%) Internet
3 29 (0.99%) Intranet
4 23 (0.79%) Firewall
5 20 (0.69%) Broadband
5 20 (0.69%) HTTP
6 17 (0.58%) DNS
6 17 (0.58%) WAN
7 16 (0.55%) TCP/IP
8 15 (0.51%) VPN
9 14 (0.48%) LAN
9 14 (0.48%) SSL
10 10 (0.34%) Network Security
11 9 (0.31%) SAN
11 9 (0.31%) Wireless
12 8 (0.27%) Ethernet
13 7 (0.24%) 4G
13 7 (0.24%) Bluetooth
13 7 (0.24%) Skype
13 7 (0.24%) Wi-Fi
Database & Business Intelligence
1 128 (4.39%) SQL Server
2 123 (4.21%) Big Data
3 106 (3.63%) MySQL
4 97 (3.32%) Hadoop
5 93 (3.19%) Data Warehouse
6 71 (2.43%) NoSQL
7 69 (2.36%) MongoDB
8 67 (2.30%) Relational Database
9 56 (1.92%) Power BI
10 48 (1.64%) PostgreSQL
11 37 (1.27%) SQL Server Integration Services
12 32 (1.10%) SQL Server Reporting Services
13 31 (1.06%) BusinessObjects
14 26 (0.89%) Data Mining
15 24 (0.82%) SQL Server Analysis Services
16 23 (0.79%) Oracle Database
16 23 (0.79%) QlikView
17 22 (0.75%) HBase
18 19 (0.65%) Amazon Redshift
18 19 (0.65%) Apache Hive
Development Applications
1 163 (5.58%) Git (software)
2 90 (3.08%) JIRA
3 88 (3.01%) Maven
4 67 (2.30%) Jenkins
5 40 (1.37%) Cucumber
6 38 (1.30%) Visual Studio
7 31 (1.06%) SoapUI
8 30 (1.03%) Selenium
9 27 (0.92%) JUnit
10 26 (0.89%) gulp
11 21 (0.72%) TeamCity
12 19 (0.65%) Grunt
13 18 (0.62%) Ant
13 18 (0.62%) WebDriver
14 17 (0.58%) Axure RP
14 17 (0.58%) Eclipse
15 16 (0.55%) Bitbucket
15 16 (0.55%) Sonatype Nexus
15 16 (0.55%) Subversion
16 15 (0.51%) Dreamweaver
General
1 1,121 (38.40%) Finance
2 656 (22.47%) Telecoms
3 572 (19.60%) Electronics
4 571 (19.56%) Manufacturing
5 215 (7.37%) Retail
6 209 (7.16%) Advertising
7 122 (4.18%) Banking
8 100 (3.43%) Legal
9 65 (2.23%) Publishing
10 49 (1.68%) Automotive
11 37 (1.27%) Games
12 28 (0.96%) Law
13 25 (0.86%) German Language
14 24 (0.82%) Pharmaceutical
15 20 (0.69%) Back Office
15 20 (0.69%) Billing
16 18 (0.62%) Financial Institution
17 17 (0.58%) Digital Economy
18 16 (0.55%) Brand Awareness
18 16 (0.55%) Retail Banking
Job Titles
1 637 (21.82%) Developer
2 441 (15.11%) Analyst
3 262 (8.98%) Project Manager
4 202 (6.92%) Business Analyst
5 197 (6.75%) Architect
6 188 (6.44%) Consultant
7 130 (4.45%) Designer
8 124 (4.25%) Marketing Manager
9 84 (2.88%) Data Analyst
10 80 (2.74%) Solutions Architect
11 78 (2.67%) Front End Developer (Client-Side Developer)
12 73 (2.50%) Senior Developer
13 72 (2.47%) .NET Developer
14 67 (2.30%) Java Developer
15 63 (2.16%) Marketing Analyst
16 61 (2.09%) Senior Manager
17 59 (2.02%) DevOps Engineer
18 58 (1.99%) Product Manager
18 58 (1.99%) Salesforce Analyst
19 57 (1.95%) Integration Developer
Libraries, Frameworks & Software Standards
1 428 (14.66%) HTML
2 386 (13.22%) CSS
3 186 (6.37%) .NET
4 177 (6.06%) Web Services
5 159 (5.45%) XML
6 158 (5.41%) HTML5
7 144 (4.93%) JSON
8 138 (4.73%) SOAP
9 130 (4.45%) jQuery
10 112 (3.84%) CSS3
11 109 (3.73%) AngularJS
12 100 (3.43%) REST
13 95 (3.25%) RESTful
14 87 (2.98%) Middleware
15 84 (2.88%) Node.js
16 77 (2.64%) ASP.NET
17 73 (2.50%) React
18 72 (2.47%) Sass
19 70 (2.40%) Swagger
20 69 (2.36%) Apache Camel
Miscellaneous
1 355 (12.16%) Analytical Skills
2 241 (8.26%) User Experience
3 195 (6.68%) Social Media
4 140 (4.80%) Greenfield Project
5 103 (3.53%) Mobile App
6 96 (3.29%) Computer Science
7 58 (1.99%) Management Information System
8 56 (1.92%) Virtual Team
9 45 (1.54%) Fintech
10 42 (1.44%) Algorithms
11 36 (1.23%) FMCG
11 36 (1.23%) Marketing Technology
12 34 (1.16%) NHS
13 33 (1.13%) Data Structures
14 27 (0.92%) Graphic Design
15 26 (0.89%) Digital Media
16 22 (0.75%) Credit Risk
17 19 (0.65%) Blog
18 14 (0.48%) Animation
18 14 (0.48%) Data Protection Act
Operating Systems
1 134 (4.59%) Linux
2 51 (1.75%) Windows
3 36 (1.23%) Unix
4 30 (1.03%) Apple iOS
5 29 (0.99%) Android
6 18 (0.62%) Windows Server
7 11 (0.38%) Windows Server 2012
8 10 (0.34%) Windows 10
9 6 (0.21%) Windows 7
10 5 (0.17%) Red Hat Enterprise Linux
10 5 (0.17%) Ubuntu
11 4 (0.14%) CentOS
12 3 (0.10%) AIX
12 3 (0.10%) Mac OS X
13 2 (0.069%) Fedora
13 2 (0.069%) Solaris
13 2 (0.069%) SUSE Linux Enterprise Server
14 1 (0.034%) CoreOS
14 1 (0.034%) Windows 8
14 1 (0.034%) Windows Server 2008
Processes & Methodologies
1 931 (31.89%) Digital Marketing
2 877 (30.04%) Agile Software Development
3 726 (24.87%) Business Intelligence
4 574 (19.66%) Programme Management
5 497 (17.03%) Analytics
6 356 (12.20%) CRM
7 338 (11.58%) Project Management
8 302 (10.35%) Scrum
9 288 (9.87%) E-Commerce
10 254 (8.70%) TDD
11 249 (8.53%) Stakeholder Management
12 166 (5.69%) DevOps
13 163 (5.58%) Content Management
14 139 (4.76%) SEO
15 132 (4.52%) Web Development
16 125 (4.28%) Front End Development
17 118 (4.04%) SOA
18 112 (3.84%) MVC
19 109 (3.73%) Test Automation
20 108 (3.70%) Migration
Programming Languages
1 359 (12.30%) JavaScript
2 352 (12.06%) SQL
3 282 (9.66%) Java
4 166 (5.69%) Python
5 152 (5.21%) C#
6 121 (4.15%) PHP
7 68 (2.33%) XPath
8 51 (1.75%) R
9 39 (1.34%) C
9 39 (1.34%) Ruby
10 37 (1.27%) Scala
11 33 (1.13%) Apex Code
12 30 (1.03%) Shell Script
13 29 (0.99%) T-SQL
14 22 (0.75%) ES6
15 18 (0.62%) Bash Shell
16 14 (0.48%) PL/SQL
16 14 (0.48%) PowerShell
17 13 (0.45%) Perl
18 12 (0.41%) C++
Qualifications
1 270 (9.25%) Degree
2 147 (5.04%) Security Cleared
3 103 (3.53%) SC Cleared
4 37 (1.27%) DV Cleared
5 25 (0.86%) PMI Certification
6 23 (0.79%) PMP
7 20 (0.69%) Computer Science Degree
8 16 (0.55%) Master's Degree
9 11 (0.38%) CISSP
10 9 (0.31%) Cisco Certification
10 9 (0.31%) CTC Cleared
10 9 (0.31%) ITIL Certification
10 9 (0.31%) PhD
11 8 (0.27%) ISEB
11 8 (0.27%) PRINCE2 Certification
12 7 (0.24%) MBA
12 7 (0.24%) MCSE
12 7 (0.24%) Microsoft Certification
12 7 (0.24%) Numerate Degree
13 6 (0.21%) CISM
Quality Assurance & Compliance
1 128 (4.39%) QA
2 90 (3.08%) GDPR
3 54 (1.85%) Data Quality
4 23 (0.79%) ISO/IEC 27001
4 23 (0.79%) PMO
5 9 (0.31%) JSP 440
5 9 (0.31%) PCI DSS
5 9 (0.31%) SLA
6 7 (0.24%) GCP
7 5 (0.17%) Actionable Recommendations
7 5 (0.17%) MiFID
7 5 (0.17%) WCAG
8 4 (0.14%) COBIT
9 2 (0.069%) Cyber Essentials
9 2 (0.069%) EMIR
9 2 (0.069%) Government Security Classifications
9 2 (0.069%) ISO/IEC 20000
9 2 (0.069%) RMADS
9 2 (0.069%) SEPA
9 2 (0.069%) Solvency II
System Software
1 99 (3.39%) Docker
2 28 (0.96%) Active Directory
3 8 (0.27%) Apache Flume
3 8 (0.27%) VMware Infrastructure
4 7 (0.24%) Apache ZooKeeper
4 7 (0.24%) HDFS
5 3 (0.10%) Firmware
5 3 (0.10%) Virtual Machines
6 2 (0.069%) Hyper-V
6 2 (0.069%) Oracle Clusterware
6 2 (0.069%) Oracle RAC
6 2 (0.069%) VMware ESXi
7 1 (0.034%) Microsoft App-V
7 1 (0.034%) vSphere
7 1 (0.034%) Xen
Systems Management
1 51 (1.75%) Puppet
2 48 (1.64%) Ansible
3 37 (1.27%) Kubernetes
4 26 (0.89%) Terraform
5 24 (0.82%) Opscode Chef
6 15 (0.51%) logstash
7 14 (0.48%) Kibana
8 8 (0.27%) Grafana
8 8 (0.27%) HAProxy
8 8 (0.27%) HP Quality Center
8 8 (0.27%) ZABBIX
9 7 (0.24%) Systems Management Server (SMS)
10 6 (0.21%) Nagios
11 5 (0.17%) Oozie
12 4 (0.14%) SCCM
12 4 (0.14%) Uchiwa
13 3 (0.10%) Mesos
13 3 (0.10%) Nessus
13 3 (0.10%) Salt
13 3 (0.10%) TeamSite
Vendors
1 615 (21.07%) SAP
2 288 (9.87%) Adobe
3 275 (9.42%) Salesforce.com
4 224 (7.67%) Microsoft
5 195 (6.68%) Google
6 170 (5.82%) Oracle
7 127 (4.35%) Salesforce Marketing Cloud
8 87 (2.98%) Tableau
9 58 (1.99%) WSO2
10 53 (1.82%) Sitecore
11 39 (1.34%) hybris
12 37 (1.27%) Facebook
13 34 (1.16%) IBM
14 26 (0.89%) VMware
15 25 (0.86%) Twitter
16 24 (0.82%) Marketo
17 19 (0.65%) Cisco
18 16 (0.55%) Cognos
18 16 (0.55%) Pega
19 15 (0.51%) Hootsuite