Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 3 February 2026, comparing them to the same period in the previous two years.

6 months to
3 Feb 2026
Same period 2025 Same period 2024
Rank 105 60 68
Rank change year-on-year -45 +8 +33
Contract jobs citing Marketing 838 945 1,182
As % of all contract jobs in England 2.53% 3.63% 3.09%
As % of the General category 4.24% 5.80% 5.24%
Number of daily rates quoted 442 493 761
10th Percentile £204 £230 £206
25th Percentile £305 £313 £338
Median daily rate (50th Percentile) £475 £490 £500
Median % change year-on-year -3.06% -2.00% -4.76%
75th Percentile £575 £598 £625
90th Percentile £688 £700 £738
UK median daily rate £450 £488 £500
% change year-on-year -7.69% -2.50% -4.76%
Number of hourly rates quoted 83 27 54
10th Percentile £15.37 £21.98 £16.86
25th Percentile £19.35 £30.13 £21.56
Median hourly rate £23.83 £37.50 £30.50
Median % change year-on-year -36.47% +22.95% -18.67%
75th Percentile £31.99 £57.25 £41.25
90th Percentile £41.25 £80.75 £57.63
UK median hourly rate £23.83 £34.50 £30.25
% change year-on-year -30.94% +14.05% -19.33%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 19,746 16,306 22,549
As % of all contract IT jobs advertised in England 59.72% 62.55% 58.87%
Number of daily rates quoted 12,565 9,795 14,934
10th Percentile £290 £295 £263
25th Percentile £402 £413 £413
Median daily rate (50th Percentile) £500 £525 £540
Median % change year-on-year -4.76% -2.78% -1.82%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £750
UK median daily rate £500 £525 £530
% change year-on-year -4.76% -0.94% -3.64%
Number of hourly rates quoted 1,221 527 1,494
10th Percentile £14.00 £15.62 £13.23
25th Percentile £16.50 £19.99 £15.00
Median hourly rate £22.58 £30.21 £25.90
Median % change year-on-year -25.27% +16.66% -0.40%
75th Percentile £48.75 £57.62 £54.39
90th Percentile £70.00 £75.00 £67.46
UK median hourly rate £22.50 £29.00 £25.79
% change year-on-year -22.41% +12.45% +3.16%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 3 February 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 3 February 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 3 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -24 503 £445 -1.11% 737
South East -59 99 £525 +1.20% 456
Midlands -25 70 £436 +4.12% 175
North of England -85 54 £350 -30.00% 291
South West -46 49 £525 -6.25% 97
East Midlands +5 44 £413 +47.32% 77
East of England +2 42 £550 +29.41% 112
North West -51 34 £433 -13.07% 166
West Midlands -36 26 £600 +20.00% 97
Yorkshire -48 16 £565 +2.73% 107
North East -21 6 £175 -51.72% 22
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 35 (4.18%) CMS
2 17 (2.03%) Adobe Experience Manager
3 15 (1.79%) Confluence
3 15 (1.79%) WordPress
4 14 (1.67%) SharePoint
5 8 (0.95%) Apache Spark
6 5 (0.60%) Drupal
7 3 (0.36%) Microsoft Exchange
7 3 (0.36%) SugarCRM
8 2 (0.24%) Apache
8 2 (0.24%) Apache Airflow
8 2 (0.24%) SAS
9 1 (0.12%) Sitecore CMS
9 1 (0.12%) Sitefinity
9 1 (0.12%) Umbraco
Applications
1 42 (5.01%) Microsoft Office
2 41 (4.89%) Microsoft Excel
3 27 (3.22%) Microsoft PowerPoint
4 17 (2.03%) Photoshop
5 11 (1.31%) Adobe Illustrator
6 10 (1.19%) Adobe After Effects
7 7 (0.84%) Adobe Premiere
8 6 (0.72%) Adobe Creative Suite
8 6 (0.72%) MS Visio
8 6 (0.72%) Trello
9 5 (0.60%) Chatbot
9 5 (0.60%) InDesign
9 5 (0.60%) Spreadsheet
10 4 (0.48%) Notion
11 2 (0.24%) Maya
11 2 (0.24%) Microsoft Project
12 1 (0.12%) Blender
12 1 (0.12%) CapCut
12 1 (0.12%) CINEMA 4D
12 1 (0.12%) Siemens NX
Business Applications
1 24 (2.86%) Dynamics CRM
2 11 (1.31%) Salesforce CRM
3 10 (1.19%) Shopify
4 4 (0.48%) Eloqua
4 4 (0.48%) SAP S/4HANA
5 3 (0.36%) Workfront
6 2 (0.24%) SAP CX
6 2 (0.24%) SAP EWM
6 2 (0.24%) SAP GTS
6 2 (0.24%) SAP IBP
6 2 (0.24%) SAP MM
6 2 (0.24%) SAP PP
6 2 (0.24%) SAP SCM
6 2 (0.24%) SAP SRM
6 2 (0.24%) Sprinklr
7 1 (0.12%) Endur
7 1 (0.12%) NetSuite
7 1 (0.12%) SAP Oil and Gas
7 1 (0.12%) SAP PLM
7 1 (0.12%) Teamcenter
Cloud Services
1 79 (9.43%) Azure
2 76 (9.07%) SaaS
3 62 (7.40%) Power Platform
4 41 (4.89%) Microsoft 365
5 40 (4.77%) Dynamics 365
6 39 (4.65%) AWS
7 31 (3.70%) Salesforce Sales Cloud
8 25 (2.98%) Salesforce Service Cloud
9 23 (2.74%) GCP
10 21 (2.51%) Figma
10 21 (2.51%) Google Analytics
11 19 (2.27%) Serverless
12 18 (2.15%) Power Automate
13 17 (2.03%) PowerApps
14 16 (1.91%) Azure Functions
15 13 (1.55%) Snowflake
16 12 (1.43%) Azure DevOps
17 11 (1.31%) GitHub
18 10 (1.19%) Adobe Creative Cloud
18 10 (1.19%) Salesforce Commerce Cloud
Communications & Networking
1 24 (2.86%) Wireless
2 23 (2.74%) SMS
3 7 (0.84%) Internet
4 6 (0.72%) VPN
5 5 (0.60%) HTTP
6 4 (0.48%) DNS
6 4 (0.48%) Intranet
6 4 (0.48%) Network Security
6 4 (0.48%) Unified Communications
7 3 (0.36%) BGP
7 3 (0.36%) DHCP
7 3 (0.36%) Firewall
7 3 (0.36%) Junos
7 3 (0.36%) LAN
7 3 (0.36%) OSPF
8 2 (0.24%) Cisco IPT
8 2 (0.24%) VLAN
8 2 (0.24%) WAN
8 2 (0.24%) Wi-Fi
9 1 (0.12%) NGN
Database & Business Intelligence
1 44 (5.25%) Power BI
2 22 (2.63%) Tableau
3 12 (1.43%) Data Warehouse
4 11 (1.31%) Looker
5 6 (0.72%) BigQuery
5 6 (0.72%) MySQL
5 6 (0.72%) SQL Server Integration Services
6 5 (0.60%) Data Lake
6 5 (0.60%) Metadata
6 5 (0.60%) PostgreSQL
7 4 (0.48%) Electronic Patient Records
7 4 (0.48%) Mixpanel
8 3 (0.36%) Relational Database
9 2 (0.24%) Data Mining
9 2 (0.24%) Hadoop
9 2 (0.24%) NoSQL
9 2 (0.24%) Parquet
9 2 (0.24%) Star Schema
10 1 (0.12%) RDBMS
10 1 (0.12%) SQL Server
Development Applications
1 24 (2.86%) JIRA
2 7 (0.84%) Jenkins
3 6 (0.72%) Git
4 5 (0.60%) Postman
5 3 (0.36%) GitLab
5 3 (0.36%) JUnit
5 3 (0.36%) Storybook
5 3 (0.36%) Visual Website Optimizer
6 2 (0.24%) Browser DevTools
6 2 (0.24%) JDeveloper
6 2 (0.24%) Selenium
7 1 (0.12%) Artifactory
7 1 (0.12%) Charles Proxy
7 1 (0.12%) CircleCI
7 1 (0.12%) Claude Code
7 1 (0.12%) Fiddler
7 1 (0.12%) Rational DOORS
7 1 (0.12%) Rational Rhapsody
7 1 (0.12%) Vite
7 1 (0.12%) webpack
General
1 299 (35.68%) Social Skills
2 298 (35.56%) Finance
3 187 (22.32%) Public Sector
4 181 (21.60%) Telecoms
5 173 (20.64%) Electronics
6 172 (20.53%) Manufacturing
7 136 (16.23%) Analytical Skills
8 52 (6.21%) Retail
9 44 (5.25%) Organisational Skills
10 37 (4.42%) Legal
11 35 (4.18%) Advertising
12 25 (2.98%) Documentation Skills
12 25 (2.98%) German Language
13 23 (2.74%) Banking
14 22 (2.63%) Inclusion and Diversity
15 21 (2.51%) Presentation Skills
16 16 (1.91%) Law
17 15 (1.79%) Influencing Skills
17 15 (1.79%) Italian Language
17 15 (1.79%) Publishing
Job Titles
1 91 (10.86%) Analyst
2 67 (8.00%) Architect
3 57 (6.80%) Consultant
4 52 (6.21%) Marketing Manager
5 51 (6.09%) Senior
6 48 (5.73%) Lead
7 40 (4.77%) Developer
8 36 (4.30%) Business Analyst
9 33 (3.94%) IT Support
9 33 (3.94%) Project Manager
10 29 (3.46%) Designer
11 27 (3.22%) Salesforce Architect
12 25 (2.98%) 2nd Line Desktop Support
12 25 (2.98%) 2nd Line Support
12 25 (2.98%) Coordinator
12 25 (2.98%) Desktop Support
12 25 (2.98%) SC Cleared Desktop Support
13 23 (2.74%) Data Scientist
14 21 (2.51%) Data Analyst
14 21 (2.51%) Product Manager
Libraries, Frameworks & Software Standards
1 46 (5.49%) HTML
2 37 (4.42%) REST
3 29 (3.46%) CSS
4 18 (2.15%) SOAP
5 14 (1.67%) .NET
6 13 (1.55%) JSON
7 12 (1.43%) Middleware
8 11 (1.31%) Lightning Web Components
9 10 (1.19%) React
10 9 (1.07%) RESTful
10 9 (1.07%) Visualforce
11 8 (0.95%) Kafka
11 8 (0.95%) SailPoint
12 7 (0.84%) OAuth
12 7 (0.84%) Pandas
13 6 (0.72%) OAuth2
14 5 (0.60%) HTML5 Canvas
14 5 (0.60%) PySpark
15 4 (0.48%) OSGi
15 4 (0.48%) VML
Miscellaneous
1 63 (7.52%) Social Media
2 48 (5.73%) Product Ownership
3 39 (4.65%) Onboarding
4 37 (4.42%) Marketing Technology
5 29 (3.46%) Data Centre
6 20 (2.39%) Analytical Mindset
7 18 (2.15%) Digital Media
8 17 (2.03%) Management Information System
8 17 (2.03%) Web Conferencing
9 16 (1.91%) NHS
10 15 (1.79%) e-Learning
11 14 (1.67%) Legacy Systems
12 13 (1.55%) Self-Motivation
13 11 (1.31%) Data Protection Act
13 11 (1.31%) Learning Management System
14 10 (1.19%) Mobile App
15 9 (1.07%) AI Agents
15 9 (1.07%) Distributed Systems
15 9 (1.07%) Graphic Design
15 9 (1.07%) Greenfield Project
Operating Systems
1 24 (2.86%) Mac OS
2 23 (2.74%) Android
3 16 (1.91%) Windows
3 16 (1.91%) Windows 10
4 4 (0.48%) Windows Server
5 2 (0.24%) Linux
6 1 (0.12%) Apple iOS
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 251 (29.95%) Digital Marketing
2 219 (26.13%) Business Intelligence
3 178 (21.24%) Programme Management
4 163 (19.45%) Analytics
5 145 (17.30%) CRM
6 130 (15.51%) Stakeholder Management
7 128 (15.27%) Agile
8 92 (10.98%) Problem-Solving
9 79 (9.43%) Roadmaps
10 78 (9.31%) AI
11 73 (8.71%) Project Management
12 72 (8.59%) Migration
12 72 (8.59%) User Experience
13 69 (8.23%) Continuous Improvement
14 61 (7.28%) B2B
15 59 (7.04%) Customer Engagement
15 59 (7.04%) DevOps
15 59 (7.04%) Stakeholder Engagement
16 56 (6.68%) Workflow
17 55 (6.56%) Decision-Making
Programming Languages
1 81 (9.67%) SQL
2 56 (6.68%) Python
3 40 (4.77%) JavaScript
4 22 (2.63%) C#
5 17 (2.03%) Java
6 13 (1.55%) R
7 12 (1.43%) TypeScript
8 11 (1.31%) Apex Code
8 11 (1.31%) PowerShell
9 4 (0.48%) C++
10 3 (0.36%) BeanShell
10 3 (0.36%) PHP
11 2 (0.24%) C
11 2 (0.24%) Data Analysis Expressions
11 2 (0.24%) Go
11 2 (0.24%) VBA
12 1 (0.12%) Korn
12 1 (0.12%) PL/SQL
12 1 (0.12%) Tcl
Qualifications
1 130 (15.51%) Security Cleared
2 120 (14.32%) SC Cleared
3 79 (9.43%) Degree
4 21 (2.51%) Computer Science Degree
5 15 (1.79%) Master's Degree
6 12 (1.43%) DV Cleared
7 10 (1.19%) PMI Certification
8 9 (1.07%) CISSP
9 7 (0.84%) Microsoft Certification
10 6 (0.72%) BPSS Clearance
11 5 (0.60%) CISM
12 4 (0.48%) Azure Certification
12 4 (0.48%) CEH
12 4 (0.48%) CISA
12 4 (0.48%) CSPO
12 4 (0.48%) PMP
13 3 (0.36%) APMG
13 3 (0.36%) JNCIA
13 3 (0.36%) JNCIP
13 3 (0.36%) JNCIS
Quality Assurance & Compliance
1 67 (8.00%) GDPR
2 46 (5.49%) Accessibility
3 31 (3.70%) QA
4 30 (3.58%) Data Quality
5 20 (2.39%) California Consumer Privacy Act
6 14 (1.67%) PMO
7 9 (1.07%) ISO/IEC 27001
8 8 (0.95%) PERC
9 7 (0.84%) NIST
9 7 (0.84%) SLA
10 6 (0.72%) JSP 440
11 5 (0.60%) PCI DSS
11 5 (0.60%) RMADS
12 4 (0.48%) Actionable Recommendations
12 4 (0.48%) NCSC
12 4 (0.48%) Sarbanes-Oxley
12 4 (0.48%) WCAG
13 2 (0.24%) EU AI Act
13 2 (0.24%) HIPAA
13 2 (0.24%) IEC 61508
System Software
1 14 (1.67%) Active Directory
2 7 (0.84%) Docker
3 2 (0.24%) Hyper-V
4 1 (0.12%) HDFS
4 1 (0.12%) Virtual Desktop
4 1 (0.12%) Virtual Servers
Systems Management
1 10 (1.19%) Terraform
2 5 (0.60%) Kubernetes
3 4 (0.48%) Systems Management Server (SMS)
4 3 (0.36%) SCCM
5 2 (0.24%) Microsoft Intune
5 2 (0.24%) Single Sign-On
5 2 (0.24%) vRealize
6 1 (0.12%) Cisco UCCE
6 1 (0.12%) Cisco UCCX
6 1 (0.12%) Failover Clustering
6 1 (0.12%) Grafana
Vendors
1 188 (22.43%) SAP
2 139 (16.59%) Salesforce
3 93 (11.10%) Microsoft
4 70 (8.35%) Adobe
5 54 (6.44%) Google
6 37 (4.42%) Cisco
7 36 (4.30%) Salesforce Marketing Cloud
8 27 (3.22%) Apple
9 25 (2.98%) HP
10 24 (2.86%) Dell
11 19 (2.27%) HubSpot
12 13 (1.55%) Tealium
13 11 (1.31%) OneTrust
14 10 (1.19%) Databricks
14 10 (1.19%) Facebook
14 10 (1.19%) Marketo
14 10 (1.19%) mParticle
14 10 (1.19%) Oracle
15 9 (1.07%) ServiceNow
16 8 (0.95%) YouTube