Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 12 June 2026, comparing them to the same period in the previous two years.

6 months to
12 Jun 2026
Same period 2025 Same period 2024
Rank 129 86 73
Rank change year-on-year -43 -13 +28
Contract jobs citing Marketing 861 727 1,058
As % of all contract jobs in England 2.02% 2.97% 2.82%
As % of the General category 3.71% 4.61% 4.92%
Number of daily rates quoted 477 397 610
10th Percentile £238 £213 £220
25th Percentile £325 £325 £325
Median daily rate (50th Percentile) £435 £490 £455
Median % change year-on-year -11.22% +7.69% -11.65%
75th Percentile £565 £600 £611
90th Percentile £675 £700 £775
UK median daily rate £447 £475 £463
% change year-on-year -5.89% +2.70% -10.19%
Number of hourly rates quoted 49 41 84
10th Percentile £16.90 £18.20 £13.80
25th Percentile £23.16 £28.00 £18.15
Median hourly rate £35.50 £34.65 £33.75
Median % change year-on-year +2.45% +2.67% -19.64%
75th Percentile £41.25 £48.75 £42.81
90th Percentile £51.40 £65.25 £65.25
UK median hourly rate £35.50 £38.00 £33.75
% change year-on-year -6.58% +12.59% -19.64%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 23,220 15,777 21,486
As % of all contract IT jobs advertised in England 54.44% 64.35% 57.34%
Number of daily rates quoted 14,184 10,166 13,782
10th Percentile £313 £281 £281
25th Percentile £413 £405 £413
Median daily rate (50th Percentile) £520 £525 £533
Median % change year-on-year -0.95% -1.50% -3.09%
75th Percentile £635 £644 £650
90th Percentile £749 £766 £775
UK median daily rate £513 £506 £525
% change year-on-year +1.28% -3.62% -4.55%
Number of hourly rates quoted 1,605 738 1,831
10th Percentile £14.22 £13.32 £12.88
25th Percentile £18.50 £16.95 £15.50
Median hourly rate £32.50 £28.08 £31.50
Median % change year-on-year +15.76% -10.87% +3.14%
75th Percentile £63.75 £53.75 £52.20
90th Percentile £81.77 £75.00 £67.50
UK median hourly rate £32.00 £28.00 £30.00
% change year-on-year +14.29% -6.67% -6.02%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 12 June 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 12 June 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 12 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -15 580 £430 -9.47% 668
South East -80 80 £450 -21.74% 360
Midlands -16 62 £538 +19.44% 146
North of England -66 59 £550 +3.77% 267
West Midlands -28 39 £425 -5.56% 91
North West -32 39 £447 -15.66% 160
South West -61 32 £323 -40.83% 92
East of England -1 31 £488 +23.42% 67
East Midlands -4 23 £541 +20.68% 55
Yorkshire -47 13 £780 +41.82% 75
North East -30 10 £750 +49.25% 35
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 61 (7.08%) CMS
2 22 (2.56%) Adobe Experience Manager
3 14 (1.63%) SharePoint
4 11 (1.28%) Confluence
5 5 (0.58%) Apache Airflow
5 5 (0.58%) Drupal
5 5 (0.58%) WordPress
6 4 (0.46%) Apache Spark
7 3 (0.35%) SAS
8 2 (0.23%) Apache
8 2 (0.23%) Oracle Collaboration Suite
9 1 (0.12%) Headless CMS
9 1 (0.12%) Kentico
9 1 (0.12%) Microsoft Exchange
9 1 (0.12%) nginx
9 1 (0.12%) Sitecore CMS
9 1 (0.12%) Sitefinity
9 1 (0.12%) Umbraco
Applications
1 35 (4.07%) Microsoft Excel
2 32 (3.72%) Microsoft PowerPoint
3 26 (3.02%) Photoshop
4 23 (2.67%) Microsoft Office
5 13 (1.51%) Adobe Illustrator
6 10 (1.16%) MS Visio
7 6 (0.70%) Maya
8 5 (0.58%) Adobe Creative Suite
9 3 (0.35%) Adobe After Effects
9 3 (0.35%) Adobe Captivate
9 3 (0.35%) Final Cut Pro
9 3 (0.35%) Spreadsheet
10 2 (0.23%) Chatbot
10 2 (0.23%) InDesign
10 2 (0.23%) Siemens NX
10 2 (0.23%) Trello
11 1 (0.12%) Acrobat
11 1 (0.12%) Adobe XD
Business Applications
1 25 (2.90%) Dynamics CRM
2 21 (2.44%) Salesforce CRM
3 13 (1.51%) Adobe Campaign
4 8 (0.93%) Sprinklr
5 7 (0.81%) Shopify
6 5 (0.58%) Eloqua
6 5 (0.58%) Magento
7 3 (0.35%) Workfront
8 2 (0.23%) Payment Gateway
9 1 (0.12%) Dynamics NAV
9 1 (0.12%) NetSuite
9 1 (0.12%) Oracle Procure-to-Pay
9 1 (0.12%) SAP MDG
Cloud Services
1 89 (10.34%) SaaS
2 57 (6.62%) Azure
3 56 (6.50%) Power Platform
4 39 (4.53%) AWS
4 39 (4.53%) Salesforce Sales Cloud
5 33 (3.83%) Salesforce Service Cloud
6 31 (3.60%) Dynamics 365
7 24 (2.79%) GCP
8 21 (2.44%) Snowflake
9 20 (2.32%) Figma
10 18 (2.09%) Google Ads
11 12 (1.39%) Microsoft 365
11 12 (1.39%) Power Automate
12 11 (1.28%) Azure DevOps
12 11 (1.28%) Google Analytics
12 11 (1.28%) PowerApps
13 10 (1.16%) Slack
13 10 (1.16%) WhatsApp
14 9 (1.05%) Azure Data Factory
14 9 (1.05%) Smartsheet
Communications & Networking
1 21 (2.44%) SMS
2 6 (0.70%) Internet
3 4 (0.46%) RSVP
4 2 (0.23%) 3G
4 2 (0.23%) 4G
4 2 (0.23%) 5G
4 2 (0.23%) Intranet
5 1 (0.12%) Broadband
5 1 (0.12%) DHCP
5 1 (0.12%) SSL
5 1 (0.12%) Wi-Fi
Database & Business Intelligence
1 41 (4.76%) Power BI
2 33 (3.83%) Tableau
3 22 (2.56%) Data Warehouse
4 12 (1.39%) BigQuery
5 11 (1.28%) Data Lake
5 11 (1.28%) Looker
5 11 (1.28%) Metadata
6 8 (0.93%) Qlik Sense
6 8 (0.93%) Relational Database
7 6 (0.70%) MySQL
7 6 (0.70%) NoSQL
8 5 (0.58%) Big Data
9 4 (0.46%) Star Schema
10 3 (0.35%) Data Mining
10 3 (0.35%) PostgreSQL
10 3 (0.35%) Redis
10 3 (0.35%) Semantic Layer
11 2 (0.23%) Enterprise Data Warehouse
11 2 (0.23%) MongoDB
11 2 (0.23%) OLAP
Development Applications
1 25 (2.90%) Postman
2 18 (2.09%) JIRA
3 9 (1.05%) Git
4 6 (0.70%) Jenkins
5 5 (0.58%) Subversion
6 2 (0.23%) Charles Proxy
6 2 (0.23%) GitLab
6 2 (0.23%) JDeveloper
6 2 (0.23%) Robot Framework
6 2 (0.23%) Selenium
7 1 (0.12%) Claude Code
7 1 (0.12%) PHPUnit
7 1 (0.12%) Vite
General
1 255 (29.62%) Social Skills
2 124 (14.40%) Finance
3 113 (13.12%) Analytical Skills
4 70 (8.13%) Retail
5 52 (6.04%) Public Sector
6 46 (5.34%) Organisational Skills
7 43 (4.99%) Advertising
8 32 (3.72%) Telecoms
9 27 (3.14%) Legal
10 22 (2.56%) Banking
11 21 (2.44%) Manufacturing
12 20 (2.32%) Presentation Skills
13 19 (2.21%) Documentation Skills
13 19 (2.21%) Electronics
14 16 (1.86%) Publishing
15 14 (1.63%) Influencing Skills
16 13 (1.51%) Automotive
16 13 (1.51%) Law
17 12 (1.39%) Pharmaceutical
18 9 (1.05%) Games
Job Titles
1 121 (14.05%) Analyst
2 79 (9.18%) Senior
3 57 (6.62%) Marketing Manager
4 46 (5.34%) Lead
5 45 (5.23%) Architect
5 45 (5.23%) Product Manager
6 44 (5.11%) Developer
7 43 (4.99%) Consultant
8 38 (4.41%) Designer
9 37 (4.30%) Senior Manager
10 35 (4.07%) Project Manager
11 34 (3.95%) Business Analyst
11 34 (3.95%) Data Analyst
12 24 (2.79%) Business Manager
13 23 (2.67%) Coordinator
14 22 (2.56%) Data Engineer
14 22 (2.56%) Marketing Specialist
15 20 (2.32%) Digital Marketing Manager
15 20 (2.32%) Product Owner
15 20 (2.32%) Salesforce Developer
Libraries, Frameworks & Software Standards
1 33 (3.83%) HTML
2 31 (3.60%) CSS
3 29 (3.37%) REST
4 11 (1.28%) JSON
4 11 (1.28%) Kafka
5 8 (0.93%) RESTful
6 7 (0.81%) Middleware
7 6 (0.70%) AngularJS
7 6 (0.70%) Pandas
7 6 (0.70%) React
7 6 (0.70%) SOAP
8 5 (0.58%) Lightning Web Components
8 5 (0.58%) Node.js
8 5 (0.58%) PySpark
8 5 (0.58%) VML
8 5 (0.58%) XML
9 4 (0.46%) .NET
9 4 (0.46%) CSS3
9 4 (0.46%) OSGi
9 4 (0.46%) V-Ray
Miscellaneous
1 76 (8.83%) Product Ownership
2 60 (6.97%) Marketing Technology
3 54 (6.27%) Social Media
4 52 (6.04%) Onboarding
5 24 (2.79%) Web Conferencing
6 18 (2.09%) PMI
7 17 (1.97%) Analytical Mindset
7 17 (1.97%) Data Protection Act
8 16 (1.86%) Self-Motivation
9 15 (1.74%) AI Agents
10 14 (1.63%) FMCG
11 12 (1.39%) Data Structures
11 12 (1.39%) Greenfield Project
12 11 (1.28%) Cloud Native
12 11 (1.28%) Digital Media
12 11 (1.28%) Legacy Systems
13 10 (1.16%) Graphic Design
14 9 (1.05%) Management Information System
15 8 (0.93%) Animation
15 8 (0.93%) Data Centre
Operating Systems
1 12 (1.39%) Windows
2 5 (0.58%) Windows Server
3 4 (0.46%) Windows 10
4 1 (0.12%) Android
4 1 (0.12%) Apple iOS
4 1 (0.12%) Linux
4 1 (0.12%) Windows Server 2016
4 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 165 (19.16%) CRM
2 163 (18.93%) Analytics
3 149 (17.31%) Stakeholder Management
4 142 (16.49%) Agile
5 106 (12.31%) Project Management
6 105 (12.20%) Roadmaps
7 104 (12.08%) Digital Marketing
8 94 (10.92%) AI
9 91 (10.57%) B2B
10 88 (10.22%) Problem-Solving
11 85 (9.87%) Decision-Making
12 84 (9.76%) Business Intelligence
13 63 (7.32%) Data Modelling
14 58 (6.74%) User Experience
15 56 (6.50%) Marketing Strategy
16 55 (6.39%) Continuous Improvement
17 54 (6.27%) Personalization
17 54 (6.27%) Scrum
18 53 (6.16%) DevOps
18 53 (6.16%) E-Commerce
Programming Languages
1 115 (13.36%) SQL
2 66 (7.67%) Python
3 24 (2.79%) JavaScript
4 11 (1.28%) Java
5 9 (1.05%) C#
6 8 (0.93%) R
7 7 (0.81%) TypeScript
8 5 (0.58%) Apex Code
8 5 (0.58%) SOQL
9 4 (0.46%) Data Analysis Expressions
9 4 (0.46%) PHP
9 4 (0.46%) PowerShell
10 3 (0.35%) Korn
10 3 (0.35%) LookML
11 2 (0.23%) Google Apps Script
11 2 (0.23%) PL/SQL
11 2 (0.23%) SystemVerilog
12 1 (0.12%) Shell Script
12 1 (0.12%) SOSL
12 1 (0.12%) VBA
Qualifications
1 94 (10.92%) Degree
2 46 (5.34%) Security Cleared
3 32 (3.72%) SC Cleared
4 22 (2.56%) PMI Certification
4 22 (2.56%) PMP
5 14 (1.63%) Computer Science Degree
6 9 (1.05%) DV Cleared
6 9 (1.05%) Master's Degree
7 6 (0.70%) BPSS Clearance
8 5 (0.58%) PhD
9 4 (0.46%) MBA
9 4 (0.46%) Microsoft Certification
9 4 (0.46%) RIBA
10 3 (0.35%) CEH
10 3 (0.35%) CISA
10 3 (0.35%) CISM
10 3 (0.35%) CISSP
11 2 (0.23%) Analytics IQ
11 2 (0.23%) Microsoft Certified Professional
12 1 (0.12%) AWS Certification
Quality Assurance & Compliance
1 48 (5.57%) GDPR
2 44 (5.11%) Data Quality
3 43 (4.99%) QA
4 16 (1.86%) Accessibility
5 11 (1.28%) PMO
6 7 (0.81%) California Consumer Privacy Act
7 6 (0.70%) SLA
8 5 (0.58%) Actionable Recommendations
9 4 (0.46%) GRC
9 4 (0.46%) PERC
10 3 (0.35%) ISO/IEC 27001
10 3 (0.35%) JSP 440
10 3 (0.35%) NCSC
10 3 (0.35%) NIST
10 3 (0.35%) RMADS
11 2 (0.23%) DO-254
11 2 (0.23%) WCAG
12 1 (0.12%) PCI DSS
12 1 (0.12%) UCITS
12 1 (0.12%) WAI
System Software
1 11 (1.28%) Active Directory
2 7 (0.81%) Docker
3 3 (0.35%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 7 (0.81%) Systems Management Server (SMS)
2 5 (0.58%) Terraform
3 4 (0.46%) Kubernetes
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Grafana
4 1 (0.12%) SCCM
Vendors
1 155 (18.00%) Salesforce
2 79 (9.18%) Adobe
3 72 (8.36%) Microsoft
4 67 (7.78%) Google
5 50 (5.81%) Salesforce Marketing Cloud
6 26 (3.02%) SAP
7 20 (2.32%) Databricks
7 20 (2.32%) TikTok
8 18 (2.09%) Oracle
9 16 (1.86%) Braze
10 10 (1.16%) HubSpot
10 10 (1.16%) MuleSoft
11 8 (0.93%) YouTube
12 7 (0.81%) Cisco
12 7 (0.81%) Instagram
13 6 (0.70%) Pega
14 5 (0.58%) BT
14 5 (0.58%) Facebook
14 5 (0.58%) Pinterest
14 5 (0.58%) ServiceNow