Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 28 January 2026, comparing them to the same period in the previous two years.

6 months to
28 Jan 2026
Same period 2025 Same period 2024
Rank 108 60 68
Rank change year-on-year -48 +8 +36
Contract jobs citing Marketing 833 953 1,140
As % of all contract jobs in England 2.54% 3.60% 3.04%
As % of the General category 4.24% 5.76% 5.16%
Number of daily rates quoted 445 506 743
10th Percentile £204 £232 £206
25th Percentile £300 £314 £338
Median daily rate (50th Percentile) £475 £500 £500
Median % change year-on-year -5.00% - -4.76%
75th Percentile £575 £599 £625
90th Percentile £688 £694 £731
UK median daily rate £450 £488 £500
% change year-on-year -7.69% -2.50% -4.76%
Number of hourly rates quoted 83 27 45
10th Percentile £15.55 £18.20 £18.50
25th Percentile £20.02 £28.00 £23.75
Median hourly rate £23.83 £34.50 £30.50
Median % change year-on-year -30.94% +13.11% -18.67%
75th Percentile £33.36 £57.25 £44.25
90th Percentile £41.65 £80.75 £54.50
UK median hourly rate £23.83 £33.00 £30.00
% change year-on-year -27.80% +10.00% -20.00%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 19,659 16,550 22,080
As % of all contract IT jobs advertised in England 59.93% 62.55% 58.87%
Number of daily rates quoted 12,521 9,965 14,661
10th Percentile £289 £300 £263
25th Percentile £403 £413 £413
Median daily rate (50th Percentile) £500 £525 £545
Median % change year-on-year -4.76% -3.67% -0.91%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £750
UK median daily rate £500 £525 £534
% change year-on-year -4.76% -1.69% -2.91%
Number of hourly rates quoted 1,209 541 1,366
10th Percentile £14.04 £15.62 £13.30
25th Percentile £16.50 £19.25 £15.17
Median hourly rate £22.85 £29.23 £26.00
Median % change year-on-year -21.83% +12.42% +1.13%
75th Percentile £47.50 £57.50 £55.11
90th Percentile £70.00 £74.87 £68.75
UK median hourly rate £22.85 £27.50 £26.00
% change year-on-year -16.91% +5.77% +4.00%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 28 January 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 28 January 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 28 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -21 503 £440 -2.22% 582
South East -57 93 £500 -2.44% 899
Midlands -18 69 £447 +6.75% 323
South West -46 52 £525 -5.41% 261
North of England -87 51 £350 -31.03% 475
East of England +10 42 £525 +23.53% 352
East Midlands -1 42 £413 +47.32% 192
North West -48 32 £430 -14.00% 217
West Midlands -35 27 £600 +20.00% 128
Yorkshire -49 15 £565 +2.73% 200
North East -23 6 £175 -53.33% 61
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 35 (4.20%) CMS
2 15 (1.80%) SharePoint
2 15 (1.80%) WordPress
3 14 (1.68%) Adobe Experience Manager
3 14 (1.68%) Confluence
4 7 (0.84%) Apache Spark
5 5 (0.60%) Apache Airflow
5 5 (0.60%) Drupal
6 3 (0.36%) Microsoft Exchange
6 3 (0.36%) SugarCRM
7 2 (0.24%) Apache
7 2 (0.24%) SAS
8 1 (0.12%) Sitecore CMS
8 1 (0.12%) Sitefinity
8 1 (0.12%) Umbraco
Applications
1 43 (5.16%) Microsoft Office
2 40 (4.80%) Microsoft Excel
3 27 (3.24%) Microsoft PowerPoint
4 16 (1.92%) Photoshop
5 11 (1.32%) Adobe After Effects
5 11 (1.32%) Adobe Illustrator
6 7 (0.84%) Adobe Creative Suite
6 7 (0.84%) Adobe Premiere
6 7 (0.84%) InDesign
7 6 (0.72%) Chatbot
7 6 (0.72%) Trello
8 5 (0.60%) Spreadsheet
9 4 (0.48%) Notion
10 3 (0.36%) MS Visio
11 2 (0.24%) Camtasia
11 2 (0.24%) Microsoft Project
11 2 (0.24%) Snagit
12 1 (0.12%) Adobe XD
12 1 (0.12%) Blender
12 1 (0.12%) CINEMA 4D
Business Applications
1 26 (3.12%) Dynamics CRM
2 12 (1.44%) Salesforce CRM
3 10 (1.20%) Shopify
4 4 (0.48%) Eloqua
4 4 (0.48%) SAP S/4HANA
4 4 (0.48%) Workfront
5 2 (0.24%) SAP CX
5 2 (0.24%) SAP EWM
5 2 (0.24%) SAP GTS
5 2 (0.24%) SAP IBP
5 2 (0.24%) SAP MM
5 2 (0.24%) SAP PP
5 2 (0.24%) SAP SCM
5 2 (0.24%) SAP SRM
5 2 (0.24%) Sprinklr
6 1 (0.12%) Endur
6 1 (0.12%) SAP Oil and Gas
6 1 (0.12%) SAP PLM
6 1 (0.12%) Teamcenter
6 1 (0.12%) WebTrends
Cloud Services
1 76 (9.12%) Azure
2 75 (9.00%) SaaS
3 65 (7.80%) Power Platform
4 41 (4.92%) Dynamics 365
5 38 (4.56%) AWS
6 36 (4.32%) Microsoft 365
7 30 (3.60%) Salesforce Sales Cloud
8 28 (3.36%) GCP
9 25 (3.00%) Salesforce Service Cloud
10 24 (2.88%) Figma
11 22 (2.64%) Google Analytics
12 19 (2.28%) Power Automate
12 19 (2.28%) Serverless
13 18 (2.16%) PowerApps
14 16 (1.92%) Azure Functions
15 12 (1.44%) Azure DevOps
15 12 (1.44%) Snowflake
16 11 (1.32%) GitHub
17 10 (1.20%) Adobe Creative Cloud
17 10 (1.20%) Google Ads
Communications & Networking
1 24 (2.88%) SMS
1 24 (2.88%) Wireless
2 6 (0.72%) Internet
2 6 (0.72%) VPN
3 5 (0.60%) HTTP
4 4 (0.48%) DNS
4 4 (0.48%) Network Security
4 4 (0.48%) Unified Communications
5 3 (0.36%) BGP
5 3 (0.36%) DHCP
5 3 (0.36%) Firewall
5 3 (0.36%) Intranet
5 3 (0.36%) Junos
5 3 (0.36%) LAN
5 3 (0.36%) OSPF
6 2 (0.24%) Cisco IPT
6 2 (0.24%) VLAN
6 2 (0.24%) WAN
7 1 (0.12%) Cisco ICM
7 1 (0.12%) NGN
Database & Business Intelligence
1 46 (5.52%) Power BI
2 24 (2.88%) Tableau
3 17 (2.04%) Data Warehouse
4 12 (1.44%) Looker
5 9 (1.08%) BigQuery
6 6 (0.72%) MySQL
6 6 (0.72%) SQL Server Integration Services
7 5 (0.60%) PostgreSQL
8 4 (0.48%) Data Lake
8 4 (0.48%) Electronic Patient Records
8 4 (0.48%) Metadata
8 4 (0.48%) Mixpanel
9 3 (0.36%) Relational Database
10 2 (0.24%) Amazon Redshift
10 2 (0.24%) Data Mining
10 2 (0.24%) Hadoop
10 2 (0.24%) NoSQL
10 2 (0.24%) Parquet
10 2 (0.24%) Qlik Sense
10 2 (0.24%) Star Schema
Development Applications
1 24 (2.88%) JIRA
2 7 (0.84%) Git
2 7 (0.84%) Jenkins
3 4 (0.48%) Postman
4 3 (0.36%) GitLab
4 3 (0.36%) JUnit
4 3 (0.36%) MLflow
4 3 (0.36%) Storybook
4 3 (0.36%) Visual Website Optimizer
5 2 (0.24%) Browser DevTools
5 2 (0.24%) JDeveloper
5 2 (0.24%) Selenium
6 1 (0.12%) Charles Proxy
6 1 (0.12%) CircleCI
6 1 (0.12%) Claude Code
6 1 (0.12%) GoCD
6 1 (0.12%) Rational DOORS
6 1 (0.12%) Sonatype Nexus
6 1 (0.12%) Vite
6 1 (0.12%) webpack
General
1 297 (35.65%) Finance
2 293 (35.17%) Social Skills
3 192 (23.05%) Public Sector
4 188 (22.57%) Telecoms
5 178 (21.37%) Electronics
6 176 (21.13%) Manufacturing
7 131 (15.73%) Analytical Skills
8 49 (5.88%) Retail
9 44 (5.28%) Organisational Skills
10 40 (4.80%) Advertising
11 36 (4.32%) Legal
12 25 (3.00%) Documentation Skills
12 25 (3.00%) German Language
13 22 (2.64%) Banking
13 22 (2.64%) Inclusion and Diversity
14 20 (2.40%) Presentation Skills
15 16 (1.92%) Influencing Skills
15 16 (1.92%) Italian Language
16 14 (1.68%) Law
16 14 (1.68%) Publishing
Job Titles
1 88 (10.56%) Analyst
2 65 (7.80%) Architect
3 59 (7.08%) Consultant
4 54 (6.48%) Senior
5 49 (5.88%) Lead
5 49 (5.88%) Marketing Manager
6 40 (4.80%) Developer
7 35 (4.20%) Business Analyst
8 33 (3.96%) Designer
8 33 (3.96%) IT Support
9 32 (3.84%) Project Manager
10 28 (3.36%) Salesforce Architect
11 25 (3.00%) 2nd Line Desktop Support
11 25 (3.00%) 2nd Line Support
11 25 (3.00%) Coordinator
11 25 (3.00%) Desktop Support
11 25 (3.00%) SC Cleared Desktop Support
12 23 (2.76%) Senior Manager
13 22 (2.64%) Data Scientist
14 21 (2.52%) Data Analyst
Libraries, Frameworks & Software Standards
1 47 (5.64%) HTML
2 37 (4.44%) REST
3 29 (3.48%) CSS
4 18 (2.16%) SOAP
5 14 (1.68%) .NET
5 14 (1.68%) JSON
6 12 (1.44%) Lightning Web Components
6 12 (1.44%) Middleware
7 10 (1.20%) React
7 10 (1.20%) Visualforce
8 8 (0.96%) Kafka
8 8 (0.96%) SailPoint
9 7 (0.84%) OAuth
9 7 (0.84%) RESTful
10 6 (0.72%) OAuth2
10 6 (0.72%) Pandas
10 6 (0.72%) PySpark
11 5 (0.60%) HTML5 Canvas
12 4 (0.48%) Ajax
12 4 (0.48%) VML
Miscellaneous
1 60 (7.20%) Social Media
2 44 (5.28%) Product Ownership
3 41 (4.92%) Onboarding
4 39 (4.68%) Marketing Technology
5 28 (3.36%) Data Centre
6 21 (2.52%) Analytical Mindset
6 21 (2.52%) Digital Media
7 18 (2.16%) Management Information System
7 18 (2.16%) Web Conferencing
8 16 (1.92%) NHS
9 14 (1.68%) e-Learning
9 14 (1.68%) Legacy Systems
10 13 (1.56%) Self-Motivation
11 12 (1.44%) Learning Management System
12 10 (1.20%) AI Agents
12 10 (1.20%) Cloud Native
12 10 (1.20%) Mobile App
13 9 (1.08%) Blog
13 9 (1.08%) Data Protection Act
13 9 (1.08%) Motion Graphics
Operating Systems
1 24 (2.88%) Android
1 24 (2.88%) Mac OS
2 17 (2.04%) Windows
3 16 (1.92%) Windows 10
4 5 (0.60%) Windows Server
5 3 (0.36%) Linux
6 2 (0.24%) Apple iOS
7 1 (0.12%) Windows Server 2016
7 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 261 (31.33%) Digital Marketing
2 230 (27.61%) Business Intelligence
3 182 (21.85%) Programme Management
4 170 (20.41%) Analytics
5 150 (18.01%) CRM
6 130 (15.61%) Stakeholder Management
7 129 (15.49%) Agile
8 94 (11.28%) Problem-Solving
9 82 (9.84%) AI
10 77 (9.24%) Roadmaps
10 77 (9.24%) User Experience
11 74 (8.88%) Project Management
12 72 (8.64%) Migration
13 70 (8.40%) Continuous Improvement
14 62 (7.44%) Stakeholder Engagement
15 60 (7.20%) B2B
15 60 (7.20%) Customer Engagement
16 56 (6.72%) Customer Experience
16 56 (6.72%) DevOps
16 56 (6.72%) Workflow
Programming Languages
1 82 (9.84%) SQL
2 59 (7.08%) Python
3 40 (4.80%) JavaScript
4 22 (2.64%) C#
5 16 (1.92%) R
6 15 (1.80%) Java
7 12 (1.44%) Apex Code
7 12 (1.44%) TypeScript
8 11 (1.32%) PowerShell
9 4 (0.48%) C++
10 3 (0.36%) BeanShell
10 3 (0.36%) PHP
11 2 (0.24%) C
11 2 (0.24%) Data Analysis Expressions
11 2 (0.24%) Go
11 2 (0.24%) VBA
12 1 (0.12%) Korn
12 1 (0.12%) MATLAB
12 1 (0.12%) PL/SQL
12 1 (0.12%) Tcl
Qualifications
1 131 (15.73%) Security Cleared
2 121 (14.53%) SC Cleared
3 76 (9.12%) Degree
4 21 (2.52%) Computer Science Degree
5 14 (1.68%) DV Cleared
5 14 (1.68%) Master's Degree
6 10 (1.20%) PMI Certification
7 9 (1.08%) CISSP
8 7 (0.84%) Microsoft Certification
9 5 (0.60%) CISM
10 4 (0.48%) Azure Certification
10 4 (0.48%) CEH
10 4 (0.48%) CISA
10 4 (0.48%) CSPO
10 4 (0.48%) PMP
11 3 (0.36%) APMG
11 3 (0.36%) BPSS Clearance
11 3 (0.36%) JNCIA
11 3 (0.36%) JNCIP
11 3 (0.36%) JNCIS
Quality Assurance & Compliance
1 67 (8.04%) GDPR
2 47 (5.64%) Accessibility
3 31 (3.72%) Data Quality
3 31 (3.72%) QA
4 20 (2.40%) California Consumer Privacy Act
5 14 (1.68%) PMO
6 9 (1.08%) ISO/IEC 27001
7 8 (0.96%) PERC
8 7 (0.84%) NIST
8 7 (0.84%) SLA
9 6 (0.72%) JSP 440
10 5 (0.60%) PCI DSS
10 5 (0.60%) RMADS
11 4 (0.48%) NCSC
11 4 (0.48%) Sarbanes-Oxley
11 4 (0.48%) WCAG
12 3 (0.36%) Actionable Recommendations
13 2 (0.24%) HIPAA
13 2 (0.24%) IEC 61508
13 2 (0.24%) ISO 26262
System Software
1 14 (1.68%) Active Directory
2 5 (0.60%) Docker
3 2 (0.24%) Hyper-V
4 1 (0.12%) HDFS
4 1 (0.12%) Virtual Desktop
4 1 (0.12%) Virtual Servers
4 1 (0.12%) vSphere
Systems Management
1 10 (1.20%) Terraform
2 4 (0.48%) Systems Management Server (SMS)
3 3 (0.36%) Kubeflow
3 3 (0.36%) Kubernetes
3 3 (0.36%) SCCM
3 3 (0.36%) vRealize
4 2 (0.24%) Microsoft Intune
4 2 (0.24%) Single Sign-On
5 1 (0.12%) Ansible
5 1 (0.12%) Cisco UCCE
5 1 (0.12%) Cisco UCCX
5 1 (0.12%) Failover Clustering
5 1 (0.12%) FreeIPA
5 1 (0.12%) Grafana
5 1 (0.12%) SCOM
Vendors
1 192 (23.05%) SAP
2 140 (16.81%) Salesforce
3 94 (11.28%) Microsoft
4 71 (8.52%) Adobe
5 58 (6.96%) Google
6 37 (4.44%) Cisco
7 36 (4.32%) Salesforce Marketing Cloud
8 27 (3.24%) Apple
9 25 (3.00%) HP
10 24 (2.88%) Dell
11 21 (2.52%) HubSpot
12 13 (1.56%) Tealium
13 11 (1.32%) OneTrust
14 10 (1.20%) Facebook
14 10 (1.20%) mParticle
14 10 (1.20%) Oracle
15 9 (1.08%) Databricks
15 9 (1.08%) Marketo
15 9 (1.08%) ServiceNow
15 9 (1.08%) TikTok