Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 10 July 2026, comparing them to the same period in the previous two years.

6 months to
10 Jul 2026
Same period 2025 Same period 2024
Rank 118 88 76
Rank change year-on-year -30 -12 +23
Contract jobs citing Marketing 941 767 1,044
As % of all contract jobs in England 2.10% 2.84% 2.82%
As % of the General category 3.80% 4.45% 4.91%
Number of daily rates quoted 523 420 591
10th Percentile £263 £213 £232
25th Percentile £350 £324 £339
Median daily rate (50th Percentile) £450 £475 £475
Median % change year-on-year -5.26% - -7.77%
75th Percentile £565 £600 £619
90th Percentile £675 £700 £775
UK median daily rate £450 £475 £475
% change year-on-year -5.26% - -9.18%
Number of hourly rates quoted 56 48 87
10th Percentile £14.96 £18.85 £13.42
25th Percentile £26.79 £27.26 £16.80
Median hourly rate £35.50 £38.00 £33.00
Median % change year-on-year -6.58% +15.15% -10.81%
75th Percentile £45.50 £50.50 £41.88
90th Percentile £55.13 £58.08 £63.00
UK median hourly rate £35.50 £41.50 £33.00
% change year-on-year -14.46% +25.76% -9.59%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 24,789 17,242 21,281
As % of all contract IT jobs advertised in England 55.31% 63.79% 57.41%
Number of daily rates quoted 14,984 11,062 13,568
10th Percentile £313 £283 £300
25th Percentile £413 £404 £413
Median daily rate (50th Percentile) £525 £515 £531
Median % change year-on-year +1.94% -3.01% -3.45%
75th Percentile £638 £638 £650
90th Percentile £750 £763 £775
UK median daily rate £520 £500 £525
% change year-on-year +4.00% -4.76% -4.55%
Number of hourly rates quoted 1,788 879 1,747
10th Percentile £14.50 £13.25 £13.00
25th Percentile £19.02 £16.39 £16.00
Median hourly rate £33.06 £27.00 £33.00
Median % change year-on-year +22.44% -18.18% +10.00%
75th Percentile £63.75 £51.95 £55.00
90th Percentile £82.25 £72.75 £70.00
UK median hourly rate £32.50 £26.75 £31.97
% change year-on-year +21.50% -16.33% +4.75%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 10 July 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 10 July 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 10 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -16 626 £450 -5.26% 1,012
South East -51 100 £450 -26.53% 395
North of England -65 70 £492 -6.73% 205
Midlands -25 57 £500 +11.11% 130
North West -33 44 £470 -11.32% 130
West Midlands -41 42 £500 +9.59% 75
South West -67 37 £315 -44.25% 63
East of England -6 36 £475 +57.02% 66
Yorkshire -43 18 £501 -4.67% 57
East Midlands -8 15 £492 +9.75% 55
North East -32 11 £750 +70.45% 19
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 74 (7.86%) CMS
2 31 (3.29%) Adobe Experience Manager
3 12 (1.28%) SharePoint
4 11 (1.17%) Confluence
5 6 (0.64%) WordPress
6 5 (0.53%) Apache Airflow
6 5 (0.53%) Drupal
6 5 (0.53%) SAS
7 4 (0.43%) Apache Spark
8 2 (0.21%) Apache
8 2 (0.21%) Headless CMS
8 2 (0.21%) Oracle Collaboration Suite
9 1 (0.11%) Jupyter
9 1 (0.11%) Kentico
9 1 (0.11%) nginx
9 1 (0.11%) Palantir Foundry
9 1 (0.11%) Sitecore CMS
9 1 (0.11%) Sitefinity
Applications
1 39 (4.14%) Microsoft Excel
2 32 (3.40%) Microsoft PowerPoint
3 29 (3.08%) Photoshop
4 27 (2.87%) Microsoft Office
5 15 (1.59%) Adobe Illustrator
6 10 (1.06%) MS Visio
7 6 (0.64%) Maya
8 5 (0.53%) Adobe Creative Suite
9 4 (0.43%) Acrobat
9 4 (0.43%) InDesign
10 3 (0.32%) Adobe Captivate
10 3 (0.32%) Final Cut Pro
10 3 (0.32%) Spreadsheet
11 2 (0.21%) Adobe After Effects
11 2 (0.21%) Chatbot
11 2 (0.21%) Siemens NX
11 2 (0.21%) SPSS
11 2 (0.21%) Trello
Business Applications
1 31 (3.29%) Dynamics CRM
2 24 (2.55%) Salesforce CRM
3 21 (2.23%) Adobe Campaign
4 9 (0.96%) Shopify
5 8 (0.85%) Magento
5 8 (0.85%) Sprinklr
6 7 (0.74%) Eloqua
7 3 (0.32%) Raiser’s Edge
7 3 (0.32%) Workfront
8 2 (0.21%) Payment Gateway
8 2 (0.21%) SAP MDG
9 1 (0.11%) Dynamics GP
9 1 (0.11%) Dynamics NAV
9 1 (0.11%) NetSuite
9 1 (0.11%) Oracle Procure-to-Pay
9 1 (0.11%) SAP CX
9 1 (0.11%) SAP MDG-S
Cloud Services
1 92 (9.78%) SaaS
2 62 (6.59%) Azure
3 53 (5.63%) Power Platform
4 48 (5.10%) Salesforce Sales Cloud
5 47 (4.99%) AWS
6 38 (4.04%) Salesforce Service Cloud
7 29 (3.08%) GCP
8 27 (2.87%) Dynamics 365
9 24 (2.55%) Snowflake
10 23 (2.44%) Figma
11 19 (2.02%) Google Ads
12 15 (1.59%) Microsoft 365
13 12 (1.28%) Azure DevOps
13 12 (1.28%) Google Analytics
14 10 (1.06%) Adobe Analytics
14 10 (1.06%) Power Automate
14 10 (1.06%) Slack
15 9 (0.96%) PowerApps
15 9 (0.96%) Salesforce Commerce Cloud
15 9 (0.96%) Smartsheet
Communications & Networking
1 12 (1.28%) SMS
2 7 (0.74%) Broadband
3 5 (0.53%) Internet
4 4 (0.43%) RSVP
5 2 (0.21%) 3G
5 2 (0.21%) 4G
5 2 (0.21%) 5G
5 2 (0.21%) CTI
5 2 (0.21%) WebEx
5 2 (0.21%) Wi-Fi
6 1 (0.11%) Ethernet
6 1 (0.11%) Intranet
6 1 (0.11%) NGN
Database & Business Intelligence
1 43 (4.57%) Power BI
2 34 (3.61%) Tableau
3 20 (2.13%) Data Warehouse
4 17 (1.81%) BigQuery
4 17 (1.81%) Data Lake
5 15 (1.59%) Metadata
6 12 (1.28%) Looker
7 10 (1.06%) Relational Database
8 8 (0.85%) NoSQL
8 8 (0.85%) Qlik Sense
9 6 (0.64%) MySQL
10 5 (0.53%) Big Data
11 3 (0.32%) Data Mining
11 3 (0.32%) PostgreSQL
11 3 (0.32%) Redis
11 3 (0.32%) Semantic Layer
11 3 (0.32%) Star Schema
12 2 (0.21%) OLAP
12 2 (0.21%) Snowflake Schema
12 2 (0.21%) SQLPlus
Development Applications
1 26 (2.76%) Postman
2 21 (2.23%) JIRA
3 14 (1.49%) Git
4 9 (0.96%) Jenkins
5 8 (0.85%) Subversion
6 2 (0.21%) Charles Proxy
6 2 (0.21%) GitLab
6 2 (0.21%) Robot Framework
6 2 (0.21%) Selenium
7 1 (0.11%) PHPUnit
7 1 (0.11%) Team Foundation Server
7 1 (0.11%) Vite
General
1 286 (30.39%) Social Skills
2 134 (14.24%) Finance
3 116 (12.33%) Analytical Skills
4 88 (9.35%) Retail
5 52 (5.53%) Organisational Skills
6 46 (4.89%) Advertising
7 42 (4.46%) Public Sector
8 30 (3.19%) Banking
8 30 (3.19%) Legal
9 25 (2.66%) Presentation Skills
10 24 (2.55%) Influencing Skills
11 19 (2.02%) Telecoms
12 16 (1.70%) Publishing
13 15 (1.59%) Documentation Skills
14 13 (1.38%) Pharmaceutical
15 12 (1.28%) Automotive
15 12 (1.28%) Inclusion and Diversity
15 12 (1.28%) Law
16 10 (1.06%) Electronics
17 9 (0.96%) Manufacturing
Job Titles
1 132 (14.03%) Analyst
2 89 (9.46%) Senior
3 63 (6.70%) Marketing Manager
4 56 (5.95%) Developer
5 53 (5.63%) Lead
6 52 (5.53%) Architect
7 51 (5.42%) Product Manager
8 47 (4.99%) Project Manager
9 44 (4.68%) Data Analyst
9 44 (4.68%) Senior Manager
10 41 (4.36%) Consultant
11 40 (4.25%) Designer
12 32 (3.40%) Salesforce Developer
13 31 (3.29%) Business Analyst
14 25 (2.66%) Marketing Specialist
15 24 (2.55%) Business Manager
15 24 (2.55%) Coordinator
16 23 (2.44%) Product Owner
17 22 (2.34%) Programme Manager
18 21 (2.23%) Data Engineer
Libraries, Frameworks & Software Standards
1 31 (3.29%) HTML
2 28 (2.98%) CSS
3 21 (2.23%) REST
4 13 (1.38%) Lightning Web Components
5 10 (1.06%) RESTful
6 9 (0.96%) AngularJS
7 8 (0.85%) JSON
7 8 (0.85%) Middleware
7 8 (0.85%) VML
8 7 (0.74%) Kafka
8 7 (0.74%) React
9 6 (0.64%) Pandas
9 6 (0.64%) SOAP
10 5 (0.53%) Node.js
10 5 (0.53%) OSGi
10 5 (0.53%) PySpark
10 5 (0.53%) XML
11 4 (0.43%) .NET
11 4 (0.43%) HTML5
11 4 (0.43%) React Native
Miscellaneous
1 86 (9.14%) Product Ownership
2 83 (8.82%) Marketing Technology
3 65 (6.91%) Social Media
4 53 (5.63%) Onboarding
5 25 (2.66%) Web Conferencing
6 19 (2.02%) PMI
7 18 (1.91%) Analytical Mindset
7 18 (1.91%) Data Protection Act
8 17 (1.81%) Self-Motivation
9 14 (1.49%) Data Structures
10 13 (1.38%) FMCG
11 12 (1.28%) AI Agents
11 12 (1.28%) Cloud Native
11 12 (1.28%) Digital Media
11 12 (1.28%) Management Information System
12 11 (1.17%) Greenfield Project
12 11 (1.17%) Legacy Systems
13 9 (0.96%) Animation
13 9 (0.96%) Graphic Design
13 9 (0.96%) Mobile App
Operating Systems
1 11 (1.17%) Windows
2 4 (0.43%) Windows 10
2 4 (0.43%) Windows Server
3 1 (0.11%) Android
3 1 (0.11%) Apple iOS
3 1 (0.11%) Linux
Processes & Methodologies
1 201 (21.36%) CRM
2 192 (20.40%) Analytics
3 183 (19.45%) Stakeholder Management
4 172 (18.28%) Agile
5 127 (13.50%) Roadmaps
6 124 (13.18%) Project Management
7 116 (12.33%) AI
8 106 (11.26%) B2B
9 103 (10.95%) Decision-Making
10 94 (9.99%) Problem-Solving
11 92 (9.78%) Digital Marketing
12 76 (8.08%) Business Intelligence
13 70 (7.44%) Stakeholder Engagement
14 68 (7.23%) User Experience
15 67 (7.12%) E-Commerce
15 67 (7.12%) Scrum
16 66 (7.01%) Data Modelling
17 65 (6.91%) Actionable Insight
18 61 (6.48%) Storytelling
19 60 (6.38%) Continuous Improvement
Programming Languages
1 129 (13.71%) SQL
2 72 (7.65%) Python
3 21 (2.23%) JavaScript
4 13 (1.38%) Apex Code
5 12 (1.28%) Java
6 11 (1.17%) R
7 8 (0.85%) TypeScript
8 5 (0.53%) C#
8 5 (0.53%) SOQL
9 4 (0.43%) PHP
9 4 (0.43%) PowerShell
10 3 (0.32%) Data Analysis Expressions
10 3 (0.32%) Korn
10 3 (0.32%) LookML
11 2 (0.21%) Google Apps Script
11 2 (0.21%) PL/SQL
11 2 (0.21%) SystemVerilog
12 1 (0.11%) Bash
12 1 (0.11%) Shell Script
12 1 (0.11%) VBA
Qualifications
1 100 (10.63%) Degree
2 40 (4.25%) Security Cleared
3 28 (2.98%) SC Cleared
4 23 (2.44%) PMI Certification
4 23 (2.44%) PMP
5 13 (1.38%) Computer Science Degree
6 11 (1.17%) Master's Degree
7 8 (0.85%) DV Cleared
8 7 (0.74%) MBA
9 6 (0.64%) BPSS Clearance
10 5 (0.53%) PhD
11 4 (0.43%) RIBA
12 2 (0.21%) Analytics IQ
13 1 (0.11%) AWS Certification
13 1 (0.11%) CISA
13 1 (0.11%) CISM
13 1 (0.11%) CISSP
13 1 (0.11%) Microsoft Certification
13 1 (0.11%) MOS
13 1 (0.11%) Postgraduate
Quality Assurance & Compliance
1 50 (5.31%) QA
2 48 (5.10%) Data Quality
3 46 (4.89%) GDPR
4 24 (2.55%) Accessibility
5 12 (1.28%) PMO
6 7 (0.74%) Actionable Recommendations
6 7 (0.74%) PERC
7 6 (0.64%) SLA
8 4 (0.43%) California Consumer Privacy Act
8 4 (0.43%) GRC
9 2 (0.21%) DO-254
9 2 (0.21%) WCAG
10 1 (0.11%) ISO/IEC 27001
10 1 (0.11%) JSP 440
10 1 (0.11%) NCSC
10 1 (0.11%) NIST
10 1 (0.11%) PCI DSS
10 1 (0.11%) RMADS
10 1 (0.11%) UCITS
10 1 (0.11%) WAI
System Software
1 11 (1.17%) Active Directory
2 6 (0.64%) Docker
3 4 (0.43%) Virtual Machines
4 1 (0.11%) Varnish
Systems Management
1 8 (0.85%) Systems Management Server (SMS)
2 6 (0.64%) Kubernetes
3 5 (0.53%) Terraform
4 1 (0.11%) Ansible
4 1 (0.11%) Grafana
Vendors
1 173 (18.38%) Salesforce
2 101 (10.73%) Adobe
3 84 (8.93%) Microsoft
4 73 (7.76%) Google
5 57 (6.06%) Salesforce Marketing Cloud
6 27 (2.87%) Databricks
7 22 (2.34%) Oracle
8 18 (1.91%) SAP
8 18 (1.91%) TikTok
9 15 (1.59%) Braze
10 14 (1.49%) HubSpot
11 12 (1.28%) MuleSoft
12 8 (0.85%) Marketo
12 8 (0.85%) YouTube
13 6 (0.64%) Cisco
13 6 (0.64%) Instagram
13 6 (0.64%) Pega
14 5 (0.53%) BT
14 5 (0.53%) Facebook
14 5 (0.53%) Pardot