Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 28 March 2026, comparing them to the same period in the previous two years.

6 months to
28 Mar 2026
Same period 2025 Same period 2024
Rank 117 69 67
Rank change year-on-year -48 -2 +30
Contract jobs citing Marketing 858 816 1,157
As % of all contract jobs in England 2.26% 3.36% 3.07%
As % of the General category 3.96% 5.29% 5.25%
Number of daily rates quoted 436 481 738
10th Percentile £213 £225 £212
25th Percentile £318 £313 £338
Median daily rate (50th Percentile) £450 £485 £475
Median % change year-on-year -7.22% +2.11% -9.52%
75th Percentile £568 £600 £611
90th Percentile £688 £700 £738
UK median daily rate £443 £477 £475
% change year-on-year -7.07% +0.42% -9.52%
Number of hourly rates quoted 86 32 63
10th Percentile £15.42 £25.80 £15.38
25th Percentile £20.50 £30.19 £24.38
Median hourly rate £24.00 £45.29 £34.00
Median % change year-on-year -47.01% +33.20% -6.85%
75th Percentile £35.75 £56.50 £43.13
90th Percentile £42.68 £79.28 £63.60
UK median hourly rate £24.00 £41.54 £34.00
% change year-on-year -42.22% +22.17% -6.85%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,649 15,417 22,022
As % of all contract IT jobs advertised in England 57.02% 63.56% 58.50%
Number of daily rates quoted 13,650 10,062 14,321
10th Percentile £303 £300 £270
25th Percentile £408 £410 £413
Median daily rate (50th Percentile) £500 £525 £535
Median % change year-on-year -4.76% -1.87% -2.73%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £765
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,360 618 1,694
10th Percentile £14.38 £14.88 £13.00
25th Percentile £17.69 £18.54 £15.17
Median hourly rate £25.46 £30.21 £26.00
Median % change year-on-year -15.72% +16.17% -25.71%
75th Percentile £61.18 £60.00 £50.00
90th Percentile £80.00 £75.55 £65.00
UK median hourly rate £25.15 £29.53 £26.00
% change year-on-year -14.82% +13.56% -25.71%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 28 March 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 28 March 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 28 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -22 538 £427 -5.22% 749
South East -60 105 £525 -4.55% 397
Midlands -30 65 £425 +40.50% 185
North of England -95 48 £413 -18.62% 319
East of England -1 47 £500 - 91
East Midlands +2 43 £413 +32.21% 83
South West -49 40 £525 -3.67% 104
North West -62 31 £432 -13.70% 189
West Midlands -45 22 £600 +123.26% 102
Yorkshire -51 12 £780 +41.82% 100
North East -16 8 £175 -51.72% 31
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 45 (5.24%) CMS
2 16 (1.86%) Adobe Experience Manager
2 16 (1.86%) Confluence
3 15 (1.75%) SharePoint
4 11 (1.28%) WordPress
5 6 (0.70%) Apache Spark
6 5 (0.58%) Drupal
7 3 (0.35%) Apache
7 3 (0.35%) Apache Airflow
7 3 (0.35%) SAS
8 2 (0.23%) Microsoft Exchange
9 1 (0.12%) Oracle Collaboration Suite
9 1 (0.12%) Sitecore CMS
9 1 (0.12%) Sitefinity
9 1 (0.12%) Umbraco
Applications
1 41 (4.78%) Microsoft Excel
2 38 (4.43%) Microsoft Office
3 29 (3.38%) Microsoft PowerPoint
4 19 (2.21%) Photoshop
5 11 (1.28%) Adobe Illustrator
6 8 (0.93%) MS Visio
7 7 (0.82%) Adobe Creative Suite
7 7 (0.82%) Spreadsheet
8 5 (0.58%) Adobe After Effects
9 4 (0.47%) InDesign
9 4 (0.47%) Maya
10 3 (0.35%) Adobe Captivate
10 3 (0.35%) Final Cut Pro
11 2 (0.23%) Adobe Premiere
11 2 (0.23%) Chatbot
11 2 (0.23%) Notion
11 2 (0.23%) Trello
12 1 (0.12%) Adobe XD
12 1 (0.12%) CapCut
12 1 (0.12%) CINEMA 4D
Business Applications
1 18 (2.10%) Dynamics CRM
2 10 (1.17%) Salesforce CRM
2 10 (1.17%) Sprinklr
3 7 (0.82%) Adobe Campaign
3 7 (0.82%) Shopify
4 6 (0.70%) Eloqua
5 1 (0.12%) Dynamics NAV
5 1 (0.12%) Endur
5 1 (0.12%) Oracle Procure-to-Pay
5 1 (0.12%) Raiser’s Edge
5 1 (0.12%) SAP EWM
5 1 (0.12%) SAP GTS
5 1 (0.12%) SAP Hybris
5 1 (0.12%) SAP MDG
5 1 (0.12%) SAP MM
5 1 (0.12%) SAP Oil and Gas
5 1 (0.12%) SAP S/4HANA
5 1 (0.12%) SAP SCM
5 1 (0.12%) SAP SRM
5 1 (0.12%) Workfront
Cloud Services
1 82 (9.56%) SaaS
2 69 (8.04%) Azure
3 60 (6.99%) Power Platform
4 38 (4.43%) Dynamics 365
5 34 (3.96%) AWS
6 33 (3.85%) GCP
7 30 (3.50%) Microsoft 365
8 27 (3.15%) Salesforce Sales Cloud
9 23 (2.68%) Salesforce Service Cloud
10 20 (2.33%) Figma
11 17 (1.98%) Google Analytics
11 17 (1.98%) Power Automate
12 15 (1.75%) Google Ads
13 14 (1.63%) Serverless
13 14 (1.63%) Snowflake
14 13 (1.52%) Azure Functions
15 12 (1.40%) PowerApps
16 11 (1.28%) Canva
16 11 (1.28%) Salesforce Commerce Cloud
16 11 (1.28%) WhatsApp
Communications & Networking
1 20 (2.33%) SMS
2 16 (1.86%) Wireless
3 8 (0.93%) Internet
4 5 (0.58%) VPN
5 4 (0.47%) HTTP
5 4 (0.47%) Intranet
5 4 (0.47%) Unified Communications
6 3 (0.35%) BGP
6 3 (0.35%) Firewall
6 3 (0.35%) Junos
6 3 (0.35%) Network Security
6 3 (0.35%) OSPF
7 2 (0.23%) Cisco IPT
7 2 (0.23%) DHCP
7 2 (0.23%) DNS
7 2 (0.23%) LAN
7 2 (0.23%) Wi-Fi
8 1 (0.12%) Broadband
8 1 (0.12%) VoIP
8 1 (0.12%) WAN
Database & Business Intelligence
1 45 (5.24%) Power BI
2 16 (1.86%) Data Warehouse
3 15 (1.75%) Tableau
4 11 (1.28%) Looker
5 10 (1.17%) Metadata
6 6 (0.70%) BigQuery
6 6 (0.70%) Data Lake
6 6 (0.70%) Relational Database
7 5 (0.58%) Big Data
7 5 (0.58%) MySQL
7 5 (0.58%) Star Schema
8 4 (0.47%) NoSQL
8 4 (0.47%) SQL Server Integration Services
9 3 (0.35%) Data Mining
9 3 (0.35%) PostgreSQL
9 3 (0.35%) Semantic Layer
10 2 (0.23%) OLAP
10 2 (0.23%) Oracle OLAP
10 2 (0.23%) Oracle Reports
10 2 (0.23%) Snowflake Schema
Development Applications
1 20 (2.33%) JIRA
2 9 (1.05%) Postman
3 5 (0.58%) Jenkins
4 3 (0.35%) Charles Proxy
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Selenium
4 3 (0.35%) Storybook
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) Git
6 1 (0.12%) Vite
General
1 286 (33.33%) Social Skills
2 236 (27.51%) Finance
3 138 (16.08%) Analytical Skills
4 134 (15.62%) Public Sector
5 126 (14.69%) Telecoms
6 119 (13.87%) Electronics
7 117 (13.64%) Manufacturing
8 57 (6.64%) Retail
9 54 (6.29%) Organisational Skills
10 42 (4.90%) Advertising
11 41 (4.78%) Legal
12 30 (3.50%) Banking
13 25 (2.91%) German Language
14 24 (2.80%) Presentation Skills
15 23 (2.68%) Publishing
16 22 (2.56%) Documentation Skills
17 17 (1.98%) Law
18 15 (1.75%) Influencing Skills
19 13 (1.52%) Italian Language
19 13 (1.52%) Pharmaceutical
Job Titles
1 98 (11.42%) Analyst
2 63 (7.34%) Senior
3 61 (7.11%) Consultant
4 58 (6.76%) Architect
5 55 (6.41%) Marketing Manager
6 38 (4.43%) Business Analyst
7 37 (4.31%) Lead
8 35 (4.08%) Project Manager
9 33 (3.85%) Product Manager
10 32 (3.73%) Developer
11 27 (3.15%) Designer
12 25 (2.91%) Senior Manager
13 24 (2.80%) Data Analyst
13 24 (2.80%) Data Scientist
14 20 (2.33%) Coordinator
14 20 (2.33%) IT Support
15 19 (2.21%) Salesforce Architect
16 17 (1.98%) Digital Marketing Manager
16 17 (1.98%) Marketing Executive
17 16 (1.86%) Migration Engineer
Libraries, Frameworks & Software Standards
1 40 (4.66%) HTML
2 27 (3.15%) CSS
3 26 (3.03%) REST
4 13 (1.52%) JSON
5 10 (1.17%) Pandas
6 8 (0.93%) .NET
6 8 (0.93%) Kafka
6 8 (0.93%) Middleware
6 8 (0.93%) React
6 8 (0.93%) RESTful
7 6 (0.70%) Lightning Web Components
7 6 (0.70%) OAuth
7 6 (0.70%) OAuth2
7 6 (0.70%) PySpark
7 6 (0.70%) SOAP
8 5 (0.58%) AngularJS
8 5 (0.58%) OSGi
8 5 (0.58%) VML
9 4 (0.47%) Ajax
9 4 (0.47%) NumPy
Miscellaneous
1 69 (8.04%) Marketing Technology
2 63 (7.34%) Social Media
3 57 (6.64%) Product Ownership
4 42 (4.90%) Onboarding
5 23 (2.68%) Analytical Mindset
5 23 (2.68%) Data Centre
6 19 (2.21%) Self-Motivation
6 19 (2.21%) Web Conferencing
7 15 (1.75%) Data Protection Act
7 15 (1.75%) Management Information System
8 13 (1.52%) Digital Media
8 13 (1.52%) e-Learning
8 13 (1.52%) NHS
9 11 (1.28%) AI Agents
9 11 (1.28%) FMCG
10 10 (1.17%) Data Structures
10 10 (1.17%) Greenfield Project
10 10 (1.17%) Learning Management System
10 10 (1.17%) Mobile App
10 10 (1.17%) PMI
Operating Systems
1 16 (1.86%) Android
2 15 (1.75%) Mac OS
3 13 (1.52%) Windows 10
4 7 (0.82%) Windows
5 2 (0.23%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 210 (24.48%) Digital Marketing
2 172 (20.05%) Business Intelligence
3 170 (19.81%) Analytics
4 145 (16.90%) CRM
5 135 (15.73%) Stakeholder Management
6 128 (14.92%) Programme Management
7 124 (14.45%) Agile
8 93 (10.84%) Project Management
9 87 (10.14%) AI
10 86 (10.02%) Roadmaps
11 84 (9.79%) Problem-Solving
12 75 (8.74%) Migration
13 70 (8.16%) Continuous Improvement
14 67 (7.81%) B2B
15 63 (7.34%) Decision-Making
16 58 (6.76%) Actionable Insight
17 57 (6.64%) Marketing Strategy
18 55 (6.41%) Data Modelling
19 53 (6.18%) E-Commerce
19 53 (6.18%) User Experience
Programming Languages
1 84 (9.79%) SQL
2 63 (7.34%) Python
3 36 (4.20%) JavaScript
4 17 (1.98%) Java
5 16 (1.86%) C#
6 13 (1.52%) TypeScript
7 12 (1.40%) R
8 6 (0.70%) Apex Code
8 6 (0.70%) PowerShell
9 4 (0.47%) Data Analysis Expressions
10 3 (0.35%) LookML
11 2 (0.23%) BeanShell
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) SystemVerilog
11 2 (0.23%) VBA
12 1 (0.12%) Korn
12 1 (0.12%) Shell Script
Qualifications
1 100 (11.66%) Security Cleared
2 89 (10.37%) SC Cleared
3 79 (9.21%) Degree
4 22 (2.56%) Computer Science Degree
5 14 (1.63%) PMI Certification
6 13 (1.52%) Master's Degree
7 11 (1.28%) DV Cleared
8 10 (1.17%) PMP
9 8 (0.93%) CISSP
10 6 (0.70%) Microsoft Certification
11 5 (0.58%) BPSS Clearance
11 5 (0.58%) CISM
11 5 (0.58%) PhD
12 4 (0.47%) CEH
12 4 (0.47%) CISA
12 4 (0.47%) CSPO
12 4 (0.47%) MBA
12 4 (0.47%) RIBA
13 3 (0.35%) Azure Certification
13 3 (0.35%) JNCIA
Quality Assurance & Compliance
1 60 (6.99%) GDPR
2 44 (5.13%) Data Quality
3 26 (3.03%) Accessibility
3 26 (3.03%) QA
4 16 (1.86%) California Consumer Privacy Act
5 11 (1.28%) PERC
5 11 (1.28%) PMO
6 10 (1.17%) SLA
7 8 (0.93%) ISO/IEC 27001
8 7 (0.82%) Actionable Recommendations
8 7 (0.82%) NIST
9 5 (0.58%) GRC
9 5 (0.58%) JSP 440
9 5 (0.58%) PCI DSS
9 5 (0.58%) RMADS
10 3 (0.35%) NCSC
10 3 (0.35%) WCAG
11 2 (0.23%) EU AI Act
11 2 (0.23%) HIPAA
11 2 (0.23%) Sarbanes-Oxley
System Software
1 6 (0.70%) Active Directory
2 4 (0.47%) Docker
3 1 (0.12%) Hyper-V
3 1 (0.12%) Virtual Desktop
3 1 (0.12%) Virtual Machines
Systems Management
1 3 (0.35%) Kubernetes
1 3 (0.35%) Terraform
2 2 (0.23%) Microsoft Intune
2 2 (0.23%) SCCM
2 2 (0.23%) Systems Management Server (SMS)
2 2 (0.23%) vRealize
3 1 (0.12%) Cisco UCCE
3 1 (0.12%) Cisco UCCX
3 1 (0.12%) Failover Clustering
3 1 (0.12%) Grafana
3 1 (0.12%) Single Sign-On
Vendors
1 147 (17.13%) Salesforce
2 130 (15.15%) SAP
3 82 (9.56%) Adobe
3 82 (9.56%) Microsoft
4 68 (7.93%) Google
5 46 (5.36%) Salesforce Marketing Cloud
6 28 (3.26%) Cisco
7 23 (2.68%) HubSpot
8 20 (2.33%) Apple
9 16 (1.86%) Dell
9 16 (1.86%) HP
9 16 (1.86%) Oracle
9 16 (1.86%) TikTok
10 14 (1.63%) Tealium
11 12 (1.40%) Databricks
12 9 (1.05%) Instagram
12 9 (1.05%) Marketo
12 9 (1.05%) OneTrust
13 8 (0.93%) mParticle
13 8 (0.93%) ServiceNow