Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 6 March 2026, comparing them to the same period in the previous two years.

6 months to
6 Mar 2026
Same period 2025 Same period 2024
Rank 109 67 64
Rank change year-on-year -42 -3 +36
Contract jobs citing Marketing 869 879 1,177
As % of all contract jobs in England 2.39% 3.44% 3.12%
As % of the General category 4.08% 5.47% 5.30%
Number of daily rates quoted 445 492 755
10th Percentile £204 £228 £206
25th Percentile £310 £313 £340
Median daily rate (50th Percentile) £447 £475 £475
Median % change year-on-year -5.89% - -9.52%
75th Percentile £565 £596 £613
90th Percentile £688 £700 £738
UK median daily rate £440 £477 £486
% change year-on-year -7.76% -1.90% -7.38%
Number of hourly rates quoted 88 26 59
10th Percentile £15.45 £25.88 £16.52
25th Percentile £20.50 £30.06 £22.50
Median hourly rate £23.91 £43.75 £30.50
Median % change year-on-year -45.34% +43.44% -21.79%
75th Percentile £35.75 £58.00 £43.38
90th Percentile £43.95 £80.75 £66.35
UK median hourly rate £23.83 £39.75 £30.50
% change year-on-year -40.06% +30.33% -21.79%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,296 16,062 22,211
As % of all contract IT jobs advertised in England 58.52% 62.86% 58.82%
Number of daily rates quoted 13,455 10,093 14,544
10th Percentile £300 £300 £265
25th Percentile £406 £413 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £757
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,331 548 1,626
10th Percentile £14.12 £15.25 £13.17
25th Percentile £17.42 £20.00 £15.30
Median hourly rate £24.03 £30.45 £26.00
Median % change year-on-year -21.08% +17.12% -18.75%
75th Percentile £55.88 £60.00 £50.00
90th Percentile £75.00 £75.00 £65.00
UK median hourly rate £24.00 £30.00 £25.71
% change year-on-year -20.00% +16.69% -17.06%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 6 March 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 6 March 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 6 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -27 525 £425 -5.56% 783
South East -51 113 £518 -0.24% 489
Midlands -14 70 £425 +1.49% 218
North of England -88 51 £350 -30.00% 365
East of England -1 47 £525 +8.25% 150
South West -50 45 £525 -7.08% 135
East Midlands +13 44 £413 +47.32% 98
North West -44 33 £430 -13.13% 201
West Midlands -42 26 £600 +20.00% 118
Yorkshire -58 12 £780 +41.82% 136
North East -16 9 £175 -51.72% 28
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 41 (4.72%) CMS
2 18 (2.07%) Adobe Experience Manager
3 16 (1.84%) Confluence
4 15 (1.73%) SharePoint
5 14 (1.61%) WordPress
6 8 (0.92%) Apache Spark
7 5 (0.58%) Drupal
8 4 (0.46%) Apache Airflow
9 3 (0.35%) Apache
9 3 (0.35%) SAS
9 3 (0.35%) SugarCRM
10 2 (0.23%) Microsoft Exchange
11 1 (0.12%) Oracle Collaboration Suite
11 1 (0.12%) Sitecore CMS
11 1 (0.12%) Sitefinity
11 1 (0.12%) Umbraco
Applications
1 45 (5.18%) Microsoft Office
2 40 (4.60%) Microsoft Excel
3 26 (2.99%) Microsoft PowerPoint
4 18 (2.07%) Photoshop
5 11 (1.27%) Adobe Illustrator
6 7 (0.81%) Adobe After Effects
6 7 (0.81%) Spreadsheet
7 6 (0.69%) Adobe Creative Suite
7 6 (0.69%) MS Visio
8 4 (0.46%) Adobe Premiere
9 3 (0.35%) Adobe Captivate
9 3 (0.35%) Chatbot
9 3 (0.35%) Final Cut Pro
9 3 (0.35%) InDesign
9 3 (0.35%) Maya
9 3 (0.35%) Notion
9 3 (0.35%) Trello
10 1 (0.12%) Adobe XD
10 1 (0.12%) CapCut
10 1 (0.12%) Siemens NX
Business Applications
1 20 (2.30%) Dynamics CRM
2 10 (1.15%) Salesforce CRM
3 8 (0.92%) Eloqua
3 8 (0.92%) Shopify
4 7 (0.81%) Adobe Campaign
5 6 (0.69%) Sprinklr
6 3 (0.35%) Workfront
7 1 (0.12%) Dynamics NAV
7 1 (0.12%) Endur
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) Raiser’s Edge
7 1 (0.12%) SAP EWM
7 1 (0.12%) SAP GTS
7 1 (0.12%) SAP Hybris
7 1 (0.12%) SAP IBP
7 1 (0.12%) SAP MDG
7 1 (0.12%) SAP Oil and Gas
7 1 (0.12%) SAP S/4HANA
7 1 (0.12%) SAP SCM
7 1 (0.12%) SAP SRM
Cloud Services
1 90 (10.36%) SaaS
2 71 (8.17%) Azure
3 60 (6.90%) Power Platform
4 40 (4.60%) Microsoft 365
5 38 (4.37%) AWS
5 38 (4.37%) Dynamics 365
6 28 (3.22%) Salesforce Sales Cloud
7 23 (2.65%) GCP
8 22 (2.53%) Salesforce Service Cloud
9 21 (2.42%) Figma
10 17 (1.96%) Power Automate
11 16 (1.84%) Google Analytics
12 14 (1.61%) Serverless
12 14 (1.61%) Snowflake
13 13 (1.50%) Azure Functions
13 13 (1.50%) PowerApps
14 12 (1.38%) Canva
15 11 (1.27%) Salesforce Commerce Cloud
15 11 (1.27%) WhatsApp
16 9 (1.04%) Google Ads
Communications & Networking
1 24 (2.76%) Wireless
2 22 (2.53%) SMS
3 8 (0.92%) Internet
4 5 (0.58%) VPN
5 4 (0.46%) HTTP
5 4 (0.46%) Intranet
5 4 (0.46%) Unified Communications
6 3 (0.35%) BGP
6 3 (0.35%) Firewall
6 3 (0.35%) Junos
6 3 (0.35%) Network Security
6 3 (0.35%) OSPF
7 2 (0.23%) Cisco IPT
7 2 (0.23%) DHCP
7 2 (0.23%) DNS
7 2 (0.23%) LAN
7 2 (0.23%) Wi-Fi
8 1 (0.12%) FTP
8 1 (0.12%) VoIP
8 1 (0.12%) WAN
Database & Business Intelligence
1 44 (5.06%) Power BI
2 20 (2.30%) Tableau
3 16 (1.84%) Data Warehouse
4 10 (1.15%) Looker
5 8 (0.92%) Data Lake
6 7 (0.81%) Metadata
6 7 (0.81%) MySQL
6 7 (0.81%) Relational Database
7 6 (0.69%) BigQuery
8 4 (0.46%) Data Mining
8 4 (0.46%) Mixpanel
8 4 (0.46%) NoSQL
8 4 (0.46%) PostgreSQL
8 4 (0.46%) SQL Server Integration Services
9 2 (0.23%) Electronic Patient Records
9 2 (0.23%) OLAP
9 2 (0.23%) Oracle OLAP
9 2 (0.23%) Oracle Reports
9 2 (0.23%) Snowflake Schema
9 2 (0.23%) Star Schema
Development Applications
1 21 (2.42%) JIRA
2 6 (0.69%) Postman
3 5 (0.58%) Git
3 5 (0.58%) Jenkins
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Storybook
4 3 (0.35%) Visual Website Optimizer
5 2 (0.23%) JDeveloper
5 2 (0.23%) Selenium
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Charles Proxy
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) TeamCity
General
1 296 (34.06%) Social Skills
2 271 (31.19%) Finance
3 158 (18.18%) Public Sector
4 151 (17.38%) Telecoms
5 142 (16.34%) Electronics
6 141 (16.23%) Analytical Skills
6 141 (16.23%) Manufacturing
7 61 (7.02%) Retail
8 52 (5.98%) Organisational Skills
9 40 (4.60%) Legal
10 38 (4.37%) Advertising
11 27 (3.11%) Banking
12 26 (2.99%) German Language
12 26 (2.99%) Presentation Skills
13 23 (2.65%) Documentation Skills
14 20 (2.30%) Publishing
15 17 (1.96%) Law
16 15 (1.73%) Influencing Skills
17 13 (1.50%) French Language
17 13 (1.50%) Italian Language
Job Titles
1 99 (11.39%) Analyst
2 64 (7.36%) Architect
3 61 (7.02%) Marketing Manager
4 60 (6.90%) Consultant
4 60 (6.90%) Senior
5 46 (5.29%) Lead
6 40 (4.60%) Business Analyst
7 33 (3.80%) Developer
8 32 (3.68%) Project Manager
9 30 (3.45%) IT Support
10 28 (3.22%) Designer
11 27 (3.11%) Product Manager
12 26 (2.99%) Data Scientist
13 24 (2.76%) Coordinator
13 24 (2.76%) Data Analyst
13 24 (2.76%) Salesforce Architect
13 24 (2.76%) Senior Manager
14 23 (2.65%) 2nd Line Support
14 23 (2.65%) Desktop Support
14 23 (2.65%) SC Cleared Desktop Support
Libraries, Frameworks & Software Standards
1 46 (5.29%) HTML
2 31 (3.57%) CSS
2 31 (3.57%) REST
3 15 (1.73%) SOAP
4 11 (1.27%) JSON
4 11 (1.27%) Middleware
5 10 (1.15%) .NET
5 10 (1.15%) RESTful
6 9 (1.04%) Kafka
7 8 (0.92%) Lightning Web Components
7 8 (0.92%) React
8 7 (0.81%) Pandas
9 6 (0.69%) HTML5 Canvas
9 6 (0.69%) OAuth
9 6 (0.69%) OAuth2
9 6 (0.69%) PySpark
9 6 (0.69%) Visualforce
10 5 (0.58%) OSGi
10 5 (0.58%) SailPoint
11 4 (0.46%) AngularJS
Miscellaneous
1 66 (7.59%) Social Media
2 57 (6.56%) Product Ownership
3 52 (5.98%) Marketing Technology
4 50 (5.75%) Onboarding
5 30 (3.45%) Data Centre
6 25 (2.88%) Analytical Mindset
7 20 (2.30%) Web Conferencing
8 18 (2.07%) Self-Motivation
9 17 (1.96%) Digital Media
9 17 (1.96%) Management Information System
10 15 (1.73%) Data Protection Act
11 14 (1.61%) e-Learning
12 13 (1.50%) NHS
13 11 (1.27%) AI Agents
13 11 (1.27%) Blog
13 11 (1.27%) FMCG
14 10 (1.15%) Educational Technology
14 10 (1.15%) Learning Management System
14 10 (1.15%) Legacy Systems
15 9 (1.04%) Mobile App
Operating Systems
1 24 (2.76%) Android
2 23 (2.65%) Mac OS
3 13 (1.50%) Windows 10
4 10 (1.15%) Windows
5 2 (0.23%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 231 (26.58%) Digital Marketing
2 193 (22.21%) Business Intelligence
3 172 (19.79%) Analytics
4 151 (17.38%) CRM
5 149 (17.15%) Programme Management
6 132 (15.19%) Stakeholder Management
7 129 (14.84%) Agile
8 92 (10.59%) Problem-Solving
9 87 (10.01%) Roadmaps
10 86 (9.90%) AI
11 84 (9.67%) Project Management
12 73 (8.40%) Migration
13 70 (8.06%) Continuous Improvement
13 70 (8.06%) User Experience
14 63 (7.25%) Decision-Making
15 62 (7.13%) B2B
16 59 (6.79%) Actionable Insight
17 56 (6.44%) Data Modelling
18 53 (6.10%) DevOps
18 53 (6.10%) Workflow
Programming Languages
1 87 (10.01%) SQL
2 63 (7.25%) Python
3 39 (4.49%) JavaScript
4 19 (2.19%) C#
5 16 (1.84%) Java
6 15 (1.73%) R
7 13 (1.50%) TypeScript
8 8 (0.92%) Apex Code
9 7 (0.81%) PowerShell
10 3 (0.35%) Data Analysis Expressions
10 3 (0.35%) PHP
11 2 (0.23%) BeanShell
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) SystemVerilog
11 2 (0.23%) VBA
12 1 (0.12%) Google Apps Script
12 1 (0.12%) Korn
12 1 (0.12%) Shell Script
Qualifications
1 113 (13.00%) Security Cleared
2 102 (11.74%) SC Cleared
3 86 (9.90%) Degree
4 22 (2.53%) Computer Science Degree
5 15 (1.73%) Master's Degree
6 11 (1.27%) DV Cleared
6 11 (1.27%) PMI Certification
7 8 (0.92%) CISSP
8 7 (0.81%) PMP
9 6 (0.69%) Microsoft Certification
10 5 (0.58%) BPSS Clearance
10 5 (0.58%) CISM
10 5 (0.58%) PhD
11 4 (0.46%) Azure Certification
11 4 (0.46%) CEH
11 4 (0.46%) CISA
11 4 (0.46%) CSPO
12 3 (0.35%) JNCIA
12 3 (0.35%) JNCIS
12 3 (0.35%) RIBA
Quality Assurance & Compliance
1 63 (7.25%) GDPR
2 40 (4.60%) Data Quality
3 35 (4.03%) Accessibility
4 33 (3.80%) QA
5 19 (2.19%) California Consumer Privacy Act
6 12 (1.38%) PMO
7 11 (1.27%) SLA
8 8 (0.92%) ISO/IEC 27001
8 8 (0.92%) PERC
9 7 (0.81%) Actionable Recommendations
9 7 (0.81%) NIST
10 5 (0.58%) JSP 440
10 5 (0.58%) PCI DSS
10 5 (0.58%) RMADS
11 4 (0.46%) GRC
12 3 (0.35%) NCSC
12 3 (0.35%) WCAG
13 2 (0.23%) DO-254
13 2 (0.23%) HIPAA
13 2 (0.23%) Sarbanes-Oxley
System Software
1 7 (0.81%) Active Directory
1 7 (0.81%) Docker
2 1 (0.12%) HDFS
2 1 (0.12%) Hyper-V
2 1 (0.12%) Virtual Desktop
2 1 (0.12%) Virtual Machines
Systems Management
1 6 (0.69%) Terraform
2 5 (0.58%) Kubernetes
3 2 (0.23%) Microsoft Intune
3 2 (0.23%) SCCM
3 2 (0.23%) Systems Management Server (SMS)
3 2 (0.23%) vRealize
4 1 (0.12%) Cisco UCCE
4 1 (0.12%) Cisco UCCX
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Single Sign-On
Vendors
1 153 (17.61%) SAP
2 140 (16.11%) Salesforce
3 84 (9.67%) Microsoft
4 77 (8.86%) Adobe
5 54 (6.21%) Google
6 41 (4.72%) Salesforce Marketing Cloud
7 37 (4.26%) Cisco
8 26 (2.99%) Apple
9 25 (2.88%) HP
10 24 (2.76%) Dell
11 21 (2.42%) HubSpot
12 15 (1.73%) Oracle
13 13 (1.50%) Tealium
14 12 (1.38%) Databricks
15 10 (1.15%) mParticle
15 10 (1.15%) OneTrust
15 10 (1.15%) TikTok
16 9 (1.04%) Marketo
16 9 (1.04%) YouTube
17 8 (0.92%) ServiceNow