Period
to 25 May 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 25 May 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
25 May 2019
Same period 2018 Same period 2017
Rank 87 87 69
Rank change year-on-year 0 -18 +14
Contract jobs citing Marketing 2,339 2,612 2,688
As % of all contract IT jobs advertised in England 2.79% 2.82% 3.22%
As % of the General category 7.80% 7.48% 8.35%
Number of daily rates quoted 1,531 1,775 1,835
England median daily rate £475 £425 £425
Median daily rate % change year-on-year +11.76% - +6.25%
10th Percentile £250 £213 £220
90th Percentile £650 £600 £600
UK median daily rate £460 £425 £425
% change year-on-year +8.24% - +6.25%
Number of hourly rates quoted 36 32 60
England median hourly rate £20.88 £32.82 £21.33
Median hourly rate % change year-on-year -36.40% +53.90% +8.76%
10th Percentile £15.00 £15.58 £12.99
90th Percentile £44.08 £52.50 £43.13
UK median hourly rate £21.08 £32.82 £21.50
% change year-on-year -35.78% +52.66% +9.64%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 29,989 34,913 32,176
As % of all contract IT jobs advertised in England 35.78% 37.63% 38.51%
Number of daily rates quoted 19,748 23,043 21,251
England median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% -
10th Percentile £310 £297 £281
90th Percentile £675 £675 £650
UK median daily rate £500 £475 £450
% change year-on-year +5.26% +5.56% +2.86%
Number of hourly rates quoted 677 804 830
England median hourly rate £30.00 £26.78 £25.00
Median hourly rate % change year-on-year +12.04% +7.10% -7.41%
10th Percentile £13.00 £12.50 £11.33
90th Percentile £51.00 £51.10 £51.25
UK median hourly rate £29.18 £26.22 £25.00
% change year-on-year +11.31% +4.86% -9.09%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing in England.

Contractor daily rate trend for Marketing in England

Marketing
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing in England over the 6 months to 25 May 2019.

Contractor daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing in England.

Contractor hourly rate trend for Marketing in England

Marketing
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Marketing in England over the 6 months to 25 May 2019.

Contractor hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 25 May 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +2 1,363 £475 +5.56% 342
South East -27 363 £450 +20.00% 127
South West +17 240 £513 +28.13% 52
North of England -19 140 £413 +10.00% 137
East of England -16 126 £525 - 41
Midlands -30 98 £425 +13.33% 80
North West -19 75 £425 +6.25% 76
West Midlands -3 58 £450 +25.00% 44
Yorkshire -13 51 £400 +23.08% 47
East Midlands -18 38 £414 +6.77% 36
North East +11 14 £438 +59.09% 14
Marketing
UK

For the 6 months to 25 May 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 839 (35.87%) Finance
2 761 (32.54%) Agile Software Development
3 734 (31.38%) Digital Marketing
4 622 (26.59%) Business Intelligence
5 581 (24.84%) Telecoms
6 564 (24.11%) SAP
7 520 (22.23%) Manufacturing
8 516 (22.06%) Programme Management
9 499 (21.33%) Electronics
10 413 (17.66%) Analytics
11 374 (15.99%) CRM
12 320 (13.68%) HTML
13 314 (13.42%) JavaScript
14 308 (13.17%) SQL
15 280 (11.97%) Salesforce.com
16 279 (11.93%) Java
17 275 (11.76%) CSS
18 273 (11.67%) User Experience
19 261 (11.16%) Analytical Skills
19 261 (11.16%) Scrum
20 257 (10.99%) Adobe
21 244 (10.43%) Microsoft
22 234 (10.00%) Degree
23 226 (9.66%) E-Commerce
24 222 (9.49%) Project Management
25 189 (8.08%) TDD
26 188 (8.04%) Problem-Solving
27 186 (7.95%) Retail
28 180 (7.70%) Web Services
29 177 (7.57%) DevOps

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 154 (6.58%) CMS
2 92 (3.93%) Adobe Experience Manager
3 72 (3.08%) Mule
4 70 (2.99%) Oracle Service Bus
4 70 (2.99%) Oracle SOA Suite
5 48 (2.05%) Confluence
6 41 (1.75%) SharePoint
7 39 (1.67%) Apache
8 33 (1.41%) Apache Spark
9 30 (1.28%) SAS
10 27 (1.15%) WordPress
11 24 (1.03%) Drupal
11 24 (1.03%) Elasticsearch
12 14 (0.60%) Apache Airflow
13 12 (0.51%) Umbraco
14 11 (0.47%) Sitecore CMS
15 9 (0.38%) Luigi
15 9 (0.38%) Skype for Business
16 8 (0.34%) WebSphere
17 7 (0.30%) IIS
Applications
1 120 (5.13%) Microsoft Excel
2 67 (2.86%) Microsoft PowerPoint
3 66 (2.82%) Photoshop
4 56 (2.39%) Sketch
5 55 (2.35%) Microsoft Office
6 42 (1.80%) Adobe Illustrator
7 32 (1.37%) Adobe Creative Suite
8 27 (1.15%) InVision
9 14 (0.60%) MS Visio
9 14 (0.60%) SPSS
10 9 (0.38%) InDesign
11 8 (0.34%) Microsoft Project
11 8 (0.34%) Spreadsheet
12 6 (0.26%) Stata
13 5 (0.21%) Acrobat
13 5 (0.21%) Adobe After Effects
14 4 (0.17%) Adobe Premiere
14 4 (0.17%) AutoCAD
14 4 (0.17%) Marvel
15 3 (0.13%) SketchUp
Business Applications
1 98 (4.19%) Dynamics CRM
2 25 (1.07%) Adobe Campaign
3 22 (0.94%) Eloqua
4 17 (0.73%) Magento
5 14 (0.60%) SAP Hybris
6 13 (0.56%) Oracle ERP
6 13 (0.56%) Salesforce.com CRM
7 9 (0.38%) Dynamics AX
8 7 (0.30%) Payment Gateway
9 6 (0.26%) FastStats
9 6 (0.26%) Oracle CRM
9 6 (0.26%) Oracle CRM On Demand
9 6 (0.26%) Social Studio
10 5 (0.21%) SAP CRM
11 4 (0.17%) SAP ERP
11 4 (0.17%) SAP S/4HANA
11 4 (0.17%) Unica
12 3 (0.13%) HFM
12 3 (0.13%) SAP GTS
12 3 (0.13%) Shopify
Cloud Services
1 157 (6.71%) Amazon AWS
2 127 (5.43%) Microsoft Azure
3 97 (4.15%) Google Analytics
4 67 (2.86%) Adobe Analytics
5 65 (2.78%) Power Platform
6 58 (2.48%) Dynamics 365
7 57 (2.44%) SaaS
8 53 (2.27%) Google Cloud Platform
9 48 (2.05%) Salesforce Service Cloud
10 38 (1.62%) Office 365
11 36 (1.54%) PaaS
12 29 (1.24%) Serverless
13 26 (1.11%) IaaS
14 20 (0.86%) Azure Active Directory
14 20 (0.86%) npm
15 16 (0.68%) Salesforce Sales Cloud
16 15 (0.64%) Amazon S3
16 15 (0.64%) Google Tag Manager
17 14 (0.60%) Amazon Kinesis
17 14 (0.60%) GitHub
Communications & Networking
1 24 (1.03%) Firewall
2 18 (0.77%) HTTP
3 17 (0.73%) Internet
3 17 (0.73%) Skype
4 14 (0.60%) DNS
5 13 (0.56%) VPN
6 12 (0.51%) Radio Access Network
7 11 (0.47%) SMS
8 9 (0.38%) Cisco ASA
9 8 (0.34%) Cisco Nexus
9 8 (0.34%) Intranet
9 8 (0.34%) Network Security
9 8 (0.34%) Wireless
10 7 (0.30%) TCP/IP
11 6 (0.26%) LAN
11 6 (0.26%) WAN
12 5 (0.21%) Remote Desktop
12 5 (0.21%) VoIP
13 4 (0.17%) VLAN
13 4 (0.17%) Wireshark
Database & Business Intelligence
1 99 (4.23%) SQL Server
2 86 (3.68%) Big Data
3 70 (2.99%) MySQL
4 63 (2.69%) Data Warehouse
5 62 (2.65%) Power BI
6 60 (2.57%) Relational Database
7 37 (1.58%) Hadoop
7 37 (1.58%) PostgreSQL
8 27 (1.15%) BigQuery
9 26 (1.11%) Data Lake
10 23 (0.98%) RDBMS
11 21 (0.90%) Amazon Redshift
12 17 (0.73%) Data Mining
13 16 (0.68%) Redis
14 15 (0.64%) MongoDB
15 14 (0.60%) SQL Server Integration Services
16 13 (0.56%) Apache Hive
17 12 (0.51%) NoSQL
18 11 (0.47%) BusinessObjects
18 11 (0.47%) Text Mining
Development Applications
1 152 (6.50%) Git (software)
2 148 (6.33%) JIRA
3 79 (3.38%) Jenkins
4 57 (2.44%) Visual Studio Team System
5 39 (1.67%) Maven
6 36 (1.54%) Selenium
7 35 (1.50%) gulp
8 30 (1.28%) Visual Studio
9 28 (1.20%) Grunt
10 25 (1.07%) Subversion
11 22 (0.94%) JUnit
12 19 (0.81%) webpack
13 18 (0.77%) Mercurial
13 18 (0.77%) Mockito
14 17 (0.73%) Team Foundation Server
15 12 (0.51%) Axure RP
16 11 (0.47%) Oracle APEX
16 11 (0.47%) Sonatype Nexus
17 10 (0.43%) Cucumber
18 9 (0.38%) Redmine
General
1 839 (35.87%) Finance
2 581 (24.84%) Telecoms
3 520 (22.23%) Manufacturing
4 499 (21.33%) Electronics
5 186 (7.95%) Retail
6 121 (5.17%) Advertising
7 86 (3.68%) Banking
8 76 (3.25%) Legal
9 34 (1.45%) Publishing
10 26 (1.11%) Billing
11 24 (1.03%) Automotive
11 24 (1.03%) Games
12 22 (0.94%) French Language
13 19 (0.81%) Pharmaceutical
14 17 (0.73%) Back Office
15 14 (0.60%) Law
16 12 (0.51%) Investment Banking
17 11 (0.47%) Digital Economy
17 11 (0.47%) German Language
18 10 (0.43%) Military
Job Titles
1 507 (21.68%) Developer
2 312 (13.34%) Analyst
3 191 (8.17%) Architect
4 139 (5.94%) Consultant
5 126 (5.39%) Project Manager
6 123 (5.26%) Senior Developer
7 120 (5.13%) Designer
8 119 (5.09%) Business Analyst
9 106 (4.53%) Java Developer
10 78 (3.33%) Data Analyst
11 65 (2.78%) Senior Java Developer
12 64 (2.74%) Marketing Manager
13 60 (2.57%) Front End Developer (Client-Side Developer)
14 59 (2.52%) Solutions Architect
14 59 (2.52%) UX Designer
15 51 (2.18%) Salesforce Consultant
16 50 (2.14%) Data Scientist
17 44 (1.88%) Marketing Consultant
17 44 (1.88%) Salesforce Developer
18 40 (1.71%) DevOps Engineer
Libraries, Frameworks & Software Standards
1 320 (13.68%) HTML
2 275 (11.76%) CSS
3 180 (7.70%) Web Services
4 143 (6.11%) XML
5 138 (5.90%) SOAP
6 118 (5.04%) RESTful
7 111 (4.75%) jQuery
8 108 (4.62%) AngularJS
9 107 (4.57%) .NET
10 105 (4.49%) Middleware
11 103 (4.40%) HTML5
12 81 (3.46%) JSON
13 75 (3.21%) React
14 72 (3.08%) Apache Camel
15 71 (3.04%) Node.js
15 71 (3.04%) REST
16 66 (2.82%) CSS3
17 57 (2.44%) Sass
18 39 (1.67%) ASP.NET
19 38 (1.62%) Kafka
Miscellaneous
1 273 (11.67%) User Experience
2 261 (11.16%) Analytical Skills
3 128 (5.47%) Social Media
4 114 (4.87%) Greenfield Project
5 106 (4.53%) Mobile App
6 88 (3.76%) Virtual Team
7 51 (2.18%) Management Information System
8 40 (1.71%) Self-Motivation
9 36 (1.54%) Data Structures
9 36 (1.54%) NHS
10 35 (1.50%) Algorithms
11 28 (1.20%) Digital Media
12 27 (1.15%) Public Cloud
13 21 (0.90%) Blog
14 20 (0.86%) Marketing Technology
15 17 (0.73%) FMCG
16 16 (0.68%) Fintech
17 14 (0.60%) Data Centre
18 12 (0.51%) iPad
18 12 (0.51%) Robotics
Operating Systems
1 118 (5.04%) Linux
2 72 (3.08%) Windows
3 40 (1.71%) Windows 10
4 36 (1.54%) Android
5 34 (1.45%) Apple iOS
6 19 (0.81%) Red Hat Enterprise Linux
7 18 (0.77%) Windows 7
8 15 (0.64%) Windows Server
9 14 (0.60%) Mac OS X
9 14 (0.60%) Unix
10 7 (0.30%) CentOS
10 7 (0.30%) Windows Server 2012
11 6 (0.26%) Windows 8
12 5 (0.21%) Ubuntu
13 3 (0.13%) Windows Server 2008
14 1 (0.043%) AIX
14 1 (0.043%) VMS
14 1 (0.043%) Windows XP
Processes & Methodologies
1 761 (32.54%) Agile Software Development
2 734 (31.38%) Digital Marketing
3 622 (26.59%) Business Intelligence
4 516 (22.06%) Programme Management
5 413 (17.66%) Analytics
6 374 (15.99%) CRM
7 261 (11.16%) Scrum
8 226 (9.66%) E-Commerce
9 222 (9.49%) Project Management
10 189 (8.08%) TDD
11 188 (8.04%) Problem-Solving
12 177 (7.57%) DevOps
13 169 (7.23%) Stakeholder Management
14 121 (5.17%) SOA
15 115 (4.92%) Test Automation
16 112 (4.79%) Software Engineering
17 108 (4.62%) Data Science
18 104 (4.45%) Computer Science
18 104 (4.45%) Content Management
18 104 (4.45%) SEO
Programming Languages
1 314 (13.42%) JavaScript
2 308 (13.17%) SQL
3 279 (11.93%) Java
4 164 (7.01%) Python
5 101 (4.32%) Java 8
6 89 (3.81%) C#
7 62 (2.65%) PHP
7 62 (2.65%) R
8 49 (2.09%) Apex Code
9 34 (1.45%) ES6
10 29 (1.24%) Bash Shell
11 27 (1.15%) C
11 27 (1.15%) XPath
12 26 (1.11%) T-SQL
13 23 (0.98%) PowerShell
13 23 (0.98%) Ruby
13 23 (0.98%) Scala
14 21 (0.90%) TypeScript
15 14 (0.60%) MATLAB
16 12 (0.51%) Perl
Qualifications
1 234 (10.00%) Degree
2 172 (7.35%) Security Cleared
3 124 (5.30%) SC Cleared
4 62 (2.65%) DV Cleared
5 33 (1.41%) Computer Science Degree
6 22 (0.94%) PhD
7 19 (0.81%) Master's Degree
8 16 (0.68%) Cisco Certification
9 14 (0.60%) ISEB
10 11 (0.47%) ISTQB
11 10 (0.43%) MBA
11 10 (0.43%) PMP
12 8 (0.34%) Numerate Degree
12 8 (0.34%) PMI Certification
13 7 (0.30%) CCNP
13 7 (0.30%) CESG Certified Professional
13 7 (0.30%) CISA
13 7 (0.30%) CISM
13 7 (0.30%) CISSP
14 6 (0.26%) Microsoft Certification
Quality Assurance & Compliance
1 146 (6.24%) QA
2 39 (1.67%) GDPR
3 38 (1.62%) Data Quality
4 21 (0.90%) JSP 440
5 20 (0.86%) RMADS
6 17 (0.73%) PMO
7 9 (0.38%) SLA
8 8 (0.34%) ISO/IEC 27001
9 6 (0.26%) Actionable Recommendations
10 5 (0.21%) PSD2
11 3 (0.13%) GxP
11 3 (0.13%) ISO 9001
11 3 (0.13%) PCI DSS
12 2 (0.086%) GMP
13 1 (0.043%) IFRS
13 1 (0.043%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
13 1 (0.043%) NIST 800
13 1 (0.043%) Sarbanes-Oxley
System Software
1 62 (2.65%) Docker
2 40 (1.71%) Active Directory
3 9 (0.38%) VMware Infrastructure
4 5 (0.21%) Apache Flume
4 5 (0.21%) VMware ESXi
4 5 (0.21%) vSphere
5 4 (0.17%) Virtual Machines
6 3 (0.13%) HDFS
6 3 (0.13%) XenDesktop
7 2 (0.086%) Hyper-V
7 2 (0.086%) XenApp
8 1 (0.043%) Citrix Hypervisor
8 1 (0.043%) DFS Replication
8 1 (0.043%) Firmware
8 1 (0.043%) ISA Server
8 1 (0.043%) KVM
8 1 (0.043%) LXC
8 1 (0.043%) Varnish
8 1 (0.043%) Virtual Servers
8 1 (0.043%) VMware NSX
Systems Management
1 45 (1.92%) Ansible
2 44 (1.88%) Terraform
3 42 (1.80%) Puppet
4 34 (1.45%) Kubernetes
5 21 (0.90%) Opscode Chef
6 13 (0.56%) Kibana
7 12 (0.51%) Grafana
8 9 (0.38%) SCCM
9 7 (0.30%) ZABBIX
10 6 (0.26%) Single Sign-On
11 5 (0.21%) Graphite
11 5 (0.21%) Microsoft Intune
11 5 (0.21%) Nagios
12 4 (0.17%) Docker Swarm
12 4 (0.17%) logstash
12 4 (0.17%) Packer
13 3 (0.13%) HP Quality Center
13 3 (0.13%) Oozie
13 3 (0.13%) SCOM
13 3 (0.13%) Systems Management Server (SMS)
Vendors
1 564 (24.11%) SAP
2 280 (11.97%) Salesforce.com
3 257 (10.99%) Adobe
4 244 (10.43%) Microsoft
5 155 (6.63%) Oracle
6 141 (6.03%) Google
7 90 (3.85%) Salesforce Marketing Cloud
8 72 (3.08%) WSO2
9 52 (2.22%) Tableau
10 41 (1.75%) IBM
11 39 (1.67%) Talend
12 30 (1.28%) Marketo
13 29 (1.24%) Cisco
14 25 (1.07%) Facebook
14 25 (1.07%) hybris
14 25 (1.07%) Tealium
15 23 (0.98%) Pardot
16 22 (0.94%) Red Hat
17 21 (0.90%) Sitecore
17 21 (0.90%) VMware