Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 29 May 2026, comparing them to the same period in the previous two years.

6 months to
29 May 2026
Same period 2025 Same period 2024
Rank 124 82 75
Rank change year-on-year -42 -7 +28
Contract jobs citing Marketing 856 719 1,045
As % of all contract jobs in England 2.05% 3.00% 2.85%
As % of the General category 3.77% 4.68% 4.92%
Number of daily rates quoted 463 391 608
10th Percentile £238 £213 £220
25th Percentile £318 £325 £325
Median daily rate (50th Percentile) £430 £500 £463
Median % change year-on-year -14.00% +8.11% -10.19%
75th Percentile £565 £600 £613
90th Percentile £675 £700 £775
UK median daily rate £435 £485 £473
% change year-on-year -10.31% +2.65% -10.00%
Number of hourly rates quoted 56 40 76
10th Percentile £16.38 £17.91 £13.41
25th Percentile £23.16 £27.88 £16.80
Median hourly rate £35.50 £34.50 £34.00
Median % change year-on-year +2.90% +1.47% -18.07%
75th Percentile £40.00 £47.50 £43.75
90th Percentile £50.00 £51.56 £58.75
UK median hourly rate £35.50 £34.50 £34.00
% change year-on-year +2.90% +1.47% -18.07%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 22,705 15,358 21,219
As % of all contract IT jobs advertised in England 54.29% 64.19% 57.81%
Number of daily rates quoted 13,918 9,924 13,665
10th Percentile £313 £285 £281
25th Percentile £413 £406 £413
Median daily rate (50th Percentile) £515 £525 £535
Median % change year-on-year -1.90% -1.87% -2.73%
75th Percentile £630 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £513 £513 £525
% change year-on-year - -2.38% -4.55%
Number of hourly rates quoted 1,555 691 1,804
10th Percentile £14.18 £13.35 £13.00
25th Percentile £18.32 £16.94 £15.50
Median hourly rate £31.16 £27.50 £30.27
Median % change year-on-year +13.29% -9.14% -5.18%
75th Percentile £61.18 £53.75 £52.50
90th Percentile £80.03 £75.00 £66.92
UK median hourly rate £30.00 £27.50 £30.00
% change year-on-year +9.09% -8.33% -7.41%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 29 May 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 29 May 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 29 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -17 573 £430 -9.47% 1,141
South East -71 80 £475 -13.64% 388
Midlands -7 64 £541 +20.28% 162
North of England -70 55 £447 -15.66% 283
West Midlands -32 36 £513 +13.89% 108
South West -61 36 £325 -38.10% 82
North West -38 35 £425 -19.81% 168
East of England -10 30 £488 +1.04% 86
East Midlands -2 28 £541 +21.09% 54
Yorkshire -44 15 £780 +43.78% 87
North East -26 8 £750 +32.74% 31
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 58 (6.78%) CMS
2 20 (2.34%) Adobe Experience Manager
3 15 (1.75%) SharePoint
4 12 (1.40%) Confluence
5 6 (0.70%) Drupal
6 5 (0.58%) Apache Airflow
6 5 (0.58%) WordPress
7 4 (0.47%) Apache Spark
8 3 (0.35%) SAS
9 2 (0.23%) Apache
10 1 (0.12%) Headless CMS
10 1 (0.12%) Kentico
10 1 (0.12%) Microsoft Exchange
10 1 (0.12%) nginx
10 1 (0.12%) Oracle Collaboration Suite
10 1 (0.12%) Sitecore CMS
10 1 (0.12%) Sitefinity
10 1 (0.12%) Umbraco
Applications
1 36 (4.21%) Microsoft Excel
2 34 (3.97%) Microsoft PowerPoint
3 25 (2.92%) Photoshop
4 23 (2.69%) Microsoft Office
5 13 (1.52%) Adobe Illustrator
6 10 (1.17%) MS Visio
7 6 (0.70%) Maya
8 5 (0.58%) Adobe Creative Suite
9 3 (0.35%) Adobe After Effects
9 3 (0.35%) Adobe Captivate
9 3 (0.35%) Chatbot
9 3 (0.35%) Final Cut Pro
9 3 (0.35%) Spreadsheet
10 2 (0.23%) InDesign
10 2 (0.23%) Siemens NX
10 2 (0.23%) Trello
11 1 (0.12%) Adobe XD
Business Applications
1 21 (2.45%) Dynamics CRM
2 18 (2.10%) Salesforce CRM
3 11 (1.29%) Adobe Campaign
4 8 (0.93%) Sprinklr
5 7 (0.82%) Shopify
6 5 (0.58%) Eloqua
6 5 (0.58%) Magento
7 3 (0.35%) Workfront
8 2 (0.23%) Payment Gateway
9 1 (0.12%) Dynamics NAV
9 1 (0.12%) Oracle Procure-to-Pay
9 1 (0.12%) Raiser’s Edge
9 1 (0.12%) SAP Hybris
9 1 (0.12%) SAP MDG
Cloud Services
1 91 (10.63%) SaaS
2 59 (6.89%) Power Platform
3 56 (6.54%) Azure
4 39 (4.56%) AWS
5 35 (4.09%) Salesforce Sales Cloud
6 31 (3.62%) Dynamics 365
6 31 (3.62%) Salesforce Service Cloud
7 25 (2.92%) GCP
8 21 (2.45%) Figma
9 20 (2.34%) Snowflake
10 18 (2.10%) Google Ads
11 12 (1.40%) Microsoft 365
11 12 (1.40%) Power Automate
12 11 (1.29%) Google Analytics
12 11 (1.29%) Slack
12 11 (1.29%) WhatsApp
13 10 (1.17%) PowerApps
14 9 (1.05%) Azure Data Factory
14 9 (1.05%) Azure DevOps
14 9 (1.05%) Smartsheet
Communications & Networking
1 22 (2.57%) SMS
2 6 (0.70%) Internet
3 4 (0.47%) RSVP
4 2 (0.23%) Cisco IPT
4 2 (0.23%) Intranet
4 2 (0.23%) Network Security
4 2 (0.23%) Wi-Fi
5 1 (0.12%) 3G
5 1 (0.12%) 4G
5 1 (0.12%) 5G
5 1 (0.12%) BGP
5 1 (0.12%) Broadband
5 1 (0.12%) DHCP
5 1 (0.12%) Ethernet VPN
5 1 (0.12%) Firewall
5 1 (0.12%) Junos
5 1 (0.12%) OSPF
5 1 (0.12%) SSL
5 1 (0.12%) VPN
Database & Business Intelligence
1 44 (5.14%) Power BI
2 30 (3.50%) Tableau
3 20 (2.34%) Data Warehouse
4 11 (1.29%) BigQuery
4 11 (1.29%) Looker
4 11 (1.29%) Metadata
5 8 (0.93%) Data Lake
5 8 (0.93%) Qlik Sense
6 7 (0.82%) Relational Database
7 5 (0.58%) Big Data
7 5 (0.58%) MySQL
7 5 (0.58%) NoSQL
8 4 (0.47%) Star Schema
9 3 (0.35%) Data Mining
9 3 (0.35%) Semantic Layer
10 2 (0.23%) Enterprise Data Warehouse
10 2 (0.23%) OLAP
10 2 (0.23%) PostgreSQL
10 2 (0.23%) Redis
10 2 (0.23%) Snowflake Schema
Development Applications
1 21 (2.45%) Postman
2 19 (2.22%) JIRA
3 8 (0.93%) Git
4 6 (0.70%) Jenkins
5 5 (0.58%) Subversion
6 3 (0.35%) Charles Proxy
7 2 (0.23%) GitLab
7 2 (0.23%) JDeveloper
7 2 (0.23%) Robot Framework
7 2 (0.23%) Selenium
8 1 (0.12%) Browser DevTools
8 1 (0.12%) Claude Code
8 1 (0.12%) Fiddler
8 1 (0.12%) PHPUnit
8 1 (0.12%) Vite
General
1 258 (30.14%) Social Skills
2 140 (16.36%) Finance
3 116 (13.55%) Analytical Skills
4 68 (7.94%) Retail
5 62 (7.24%) Public Sector
6 50 (5.84%) Organisational Skills
7 48 (5.61%) Telecoms
8 43 (5.02%) Advertising
9 38 (4.44%) Electronics
9 38 (4.44%) Manufacturing
10 31 (3.62%) Legal
11 24 (2.80%) Banking
12 21 (2.45%) Presentation Skills
13 20 (2.34%) Documentation Skills
14 18 (2.10%) Influencing Skills
15 15 (1.75%) Publishing
16 13 (1.52%) German Language
16 13 (1.52%) Law
17 12 (1.40%) Automotive
18 10 (1.17%) Games
Job Titles
1 119 (13.90%) Analyst
2 80 (9.35%) Senior
3 59 (6.89%) Marketing Manager
4 50 (5.84%) Consultant
5 46 (5.37%) Lead
6 45 (5.26%) Architect
7 44 (5.14%) Product Manager
8 37 (4.32%) Designer
9 36 (4.21%) Business Analyst
10 35 (4.09%) Developer
10 35 (4.09%) Project Manager
10 35 (4.09%) Senior Manager
11 34 (3.97%) Data Analyst
12 22 (2.57%) Business Manager
12 22 (2.57%) Coordinator
12 22 (2.57%) Product Owner
13 21 (2.45%) Digital Marketing Manager
14 20 (2.34%) Data Engineer
15 19 (2.22%) Data Scientist
15 19 (2.22%) Programme Manager
Libraries, Frameworks & Software Standards
1 31 (3.62%) HTML
2 30 (3.50%) REST
3 28 (3.27%) CSS
4 12 (1.40%) Kafka
5 9 (1.05%) JSON
6 7 (0.82%) VML
7 6 (0.70%) Pandas
7 6 (0.70%) React
8 5 (0.58%) AngularJS
8 5 (0.58%) Lightning Web Components
8 5 (0.58%) Middleware
8 5 (0.58%) Node.js
8 5 (0.58%) PySpark
8 5 (0.58%) RESTful
8 5 (0.58%) SOAP
9 4 (0.47%) CSS3
9 4 (0.47%) OSGi
9 4 (0.47%) V-Ray
10 3 (0.35%) HTML5
10 3 (0.35%) scikit-learn
Miscellaneous
1 77 (9.00%) Product Ownership
2 62 (7.24%) Marketing Technology
3 56 (6.54%) Social Media
4 52 (6.07%) Onboarding
5 23 (2.69%) Web Conferencing
6 19 (2.22%) PMI
7 18 (2.10%) Analytical Mindset
7 18 (2.10%) Data Protection Act
8 17 (1.99%) AI Agents
9 15 (1.75%) FMCG
9 15 (1.75%) Self-Motivation
10 14 (1.64%) Greenfield Project
11 11 (1.29%) Data Structures
11 11 (1.29%) Digital Media
11 11 (1.29%) Legacy Systems
12 10 (1.17%) Cloud Native
12 10 (1.17%) Graphic Design
13 9 (1.05%) e-Learning
13 9 (1.05%) Management Information System
14 8 (0.93%) Data Centre
Operating Systems
1 10 (1.17%) Windows
2 6 (0.70%) Windows 10
3 5 (0.58%) Windows Server
4 1 (0.12%) Android
4 1 (0.12%) Apple iOS
4 1 (0.12%) Linux
4 1 (0.12%) Windows Server 2016
4 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 165 (19.28%) Analytics
2 151 (17.64%) CRM
3 141 (16.47%) Stakeholder Management
4 140 (16.36%) Agile
5 125 (14.60%) Digital Marketing
6 108 (12.62%) Project Management
7 106 (12.38%) Roadmaps
8 100 (11.68%) Business Intelligence
9 93 (10.86%) AI
10 89 (10.40%) B2B
10 89 (10.40%) Problem-Solving
11 88 (10.28%) Decision-Making
12 59 (6.89%) Data Modelling
12 59 (6.89%) User Experience
13 58 (6.78%) Continuous Improvement
13 58 (6.78%) E-Commerce
14 55 (6.43%) Marketing Strategy
15 54 (6.31%) Programme Management
15 54 (6.31%) Scrum
16 53 (6.19%) Personalization
Programming Languages
1 110 (12.85%) SQL
2 69 (8.06%) Python
3 24 (2.80%) JavaScript
4 11 (1.29%) Java
5 9 (1.05%) C#
6 8 (0.93%) R
7 6 (0.70%) PowerShell
7 6 (0.70%) TypeScript
8 5 (0.58%) Apex Code
9 4 (0.47%) Data Analysis Expressions
10 3 (0.35%) Korn
10 3 (0.35%) LookML
10 3 (0.35%) PHP
10 3 (0.35%) SOQL
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) SystemVerilog
12 1 (0.12%) Shell Script
12 1 (0.12%) VBA
Qualifications
1 88 (10.28%) Degree
2 53 (6.19%) Security Cleared
3 38 (4.44%) SC Cleared
4 22 (2.57%) PMI Certification
5 21 (2.45%) PMP
6 14 (1.64%) Computer Science Degree
7 10 (1.17%) DV Cleared
8 9 (1.05%) Master's Degree
9 5 (0.58%) CISSP
9 5 (0.58%) PhD
10 4 (0.47%) BPSS Clearance
10 4 (0.47%) MBA
10 4 (0.47%) Microsoft Certification
10 4 (0.47%) RIBA
11 3 (0.35%) CEH
11 3 (0.35%) CISA
11 3 (0.35%) CISM
12 2 (0.23%) GPEN
12 2 (0.23%) Microsoft Certified Professional
12 2 (0.23%) OSCP
Quality Assurance & Compliance
1 52 (6.07%) GDPR
2 42 (4.91%) Data Quality
3 36 (4.21%) QA
4 17 (1.99%) Accessibility
5 11 (1.29%) PMO
6 8 (0.93%) California Consumer Privacy Act
6 8 (0.93%) PERC
7 6 (0.70%) Actionable Recommendations
7 6 (0.70%) SLA
8 5 (0.58%) GRC
8 5 (0.58%) ISO/IEC 27001
8 5 (0.58%) JSP 440
8 5 (0.58%) NIST
8 5 (0.58%) RMADS
9 3 (0.35%) NCSC
9 3 (0.35%) PCI DSS
9 3 (0.35%) WCAG
10 2 (0.23%) DO-254
10 2 (0.23%) EU AI Act
11 1 (0.12%) WAI-ARIA
System Software
1 9 (1.05%) Active Directory
2 6 (0.70%) Docker
3 3 (0.35%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 5 (0.58%) Systems Management Server (SMS)
2 4 (0.47%) Kubernetes
2 4 (0.47%) Terraform
3 1 (0.12%) Failover Clustering
3 1 (0.12%) Grafana
3 1 (0.12%) SCCM
Vendors
1 151 (17.64%) Salesforce
2 78 (9.11%) Adobe
3 72 (8.41%) Microsoft
4 67 (7.83%) Google
5 45 (5.26%) Salesforce Marketing Cloud
6 44 (5.14%) SAP
7 20 (2.34%) TikTok
8 19 (2.22%) Databricks
9 15 (1.75%) Braze
9 15 (1.75%) Oracle
10 10 (1.17%) HubSpot
11 8 (0.93%) Cisco
11 8 (0.93%) MuleSoft
12 7 (0.82%) Instagram
12 7 (0.82%) Tealium
12 7 (0.82%) YouTube
13 6 (0.70%) Pega
14 5 (0.58%) Apple
14 5 (0.58%) BT
14 5 (0.58%) Facebook