Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 19 April 2026, comparing them to the same period in the previous two years.

6 months to
19 Apr 2026
Same period 2025 Same period 2024
Rank 120 71 67
Rank change year-on-year -49 -4 +29
Contract jobs citing Marketing 863 818 1,126
As % of all contract jobs in England 2.19% 3.34% 3.02%
As % of the General category 3.93% 5.22% 5.17%
Number of daily rates quoted 444 466 706
10th Percentile £241 £213 £211
25th Percentile £316 £313 £333
Median daily rate (50th Percentile) £435 £490 £468
Median % change year-on-year -11.22% +4.81% -10.95%
75th Percentile £565 £600 £613
90th Percentile £680 £700 £751
UK median daily rate £433 £481 £475
% change year-on-year -10.13% +1.32% -9.52%
Number of hourly rates quoted 86 31 67
10th Percentile £14.92 £18.20 £13.42
25th Percentile £20.50 £27.75 £22.50
Median hourly rate £27.50 £40.00 £34.00
Median % change year-on-year -31.25% +17.65% -6.85%
75th Percentile £38.75 £50.84 £44.25
90th Percentile £50.00 £60.75 £66.45
UK median hourly rate £25.00 £34.65 £34.75
% change year-on-year -27.85% -0.29% -4.79%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 21,975 15,663 21,764
As % of all contract IT jobs advertised in England 55.66% 63.96% 58.44%
Number of daily rates quoted 13,793 10,199 14,070
10th Percentile £304 £300 £275
25th Percentile £408 £411 £413
Median daily rate (50th Percentile) £500 £525 £538
Median % change year-on-year -4.76% -2.33% -2.27%
75th Percentile £625 £650 £650
90th Percentile £738 £775 £775
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,415 653 1,765
10th Percentile £14.25 £14.20 £13.00
25th Percentile £17.94 £17.61 £15.39
Median hourly rate £29.04 £28.75 £28.44
Median % change year-on-year +1.01% +1.09% -16.35%
75th Percentile £61.18 £58.75 £50.00
90th Percentile £80.00 £75.00 £65.00
UK median hourly rate £27.71 £28.68 £28.00
% change year-on-year -3.37% +2.41% -20.00%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 19 April 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 19 April 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 19 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -14 565 £427 -5.09% 730
South East -69 94 £513 -6.82% 386
Midlands -26 61 £436 +44.13% 172
North of England -105 47 £413 -21.33% 277
East of England -5 40 £500 -1.23% 107
South West -56 40 £363 -32.87% 78
East Midlands 0 39 £424 +35.78% 78
North West -68 31 £447 -15.66% 187
West Midlands -50 22 £625 +132.56% 94
Yorkshire -49 13 £780 +41.82% 69
North East -24 6 £175 -51.72% 21
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 50 (5.79%) CMS
2 17 (1.97%) Adobe Experience Manager
3 16 (1.85%) Confluence
4 15 (1.74%) SharePoint
5 6 (0.70%) Apache Spark
5 6 (0.70%) WordPress
6 4 (0.46%) Drupal
7 3 (0.35%) Apache
7 3 (0.35%) Apache Airflow
7 3 (0.35%) SAS
8 2 (0.23%) Microsoft Exchange
9 1 (0.12%) Headless CMS
9 1 (0.12%) nginx
9 1 (0.12%) Oracle Collaboration Suite
9 1 (0.12%) Sitecore CMS
9 1 (0.12%) Sitefinity
9 1 (0.12%) Umbraco
Applications
1 41 (4.75%) Microsoft Excel
2 33 (3.82%) Microsoft PowerPoint
3 32 (3.71%) Microsoft Office
4 26 (3.01%) Photoshop
5 13 (1.51%) Adobe Illustrator
6 10 (1.16%) MS Visio
7 7 (0.81%) Adobe Creative Suite
8 6 (0.70%) Maya
9 4 (0.46%) Adobe After Effects
9 4 (0.46%) Chatbot
9 4 (0.46%) Spreadsheet
10 3 (0.35%) Adobe Captivate
10 3 (0.35%) Final Cut Pro
10 3 (0.35%) InDesign
11 2 (0.23%) Adobe Premiere
11 2 (0.23%) Siemens NX
11 2 (0.23%) Trello
12 1 (0.12%) Adobe XD
12 1 (0.12%) Blender
12 1 (0.12%) CINEMA 4D
Business Applications
1 16 (1.85%) Dynamics CRM
2 12 (1.39%) Salesforce CRM
3 10 (1.16%) Sprinklr
4 7 (0.81%) Adobe Campaign
4 7 (0.81%) Shopify
5 6 (0.70%) Eloqua
6 2 (0.23%) Workfront
7 1 (0.12%) Dynamics NAV
7 1 (0.12%) Magento
7 1 (0.12%) Oracle Procure-to-Pay
7 1 (0.12%) Payment Gateway
7 1 (0.12%) Raiser’s Edge
7 1 (0.12%) SAP EWM
7 1 (0.12%) SAP GTS
7 1 (0.12%) SAP Hybris
7 1 (0.12%) SAP MDG
7 1 (0.12%) SAP MM
7 1 (0.12%) SAP S/4HANA
7 1 (0.12%) SAP SCM
7 1 (0.12%) SAP SRM
Cloud Services
1 94 (10.89%) SaaS
2 63 (7.30%) Azure
3 56 (6.49%) Power Platform
4 37 (4.29%) AWS
5 34 (3.94%) Dynamics 365
6 33 (3.82%) GCP
7 30 (3.48%) Salesforce Sales Cloud
8 27 (3.13%) Salesforce Service Cloud
9 22 (2.55%) Microsoft 365
10 19 (2.20%) Figma
11 16 (1.85%) Google Ads
11 16 (1.85%) Google Analytics
12 15 (1.74%) Power Automate
13 13 (1.51%) Snowflake
14 12 (1.39%) Serverless
14 12 (1.39%) Slack
15 11 (1.27%) Azure Functions
15 11 (1.27%) WhatsApp
16 10 (1.16%) PowerApps
16 10 (1.16%) Smartsheet
Communications & Networking
1 18 (2.09%) SMS
2 8 (0.93%) Internet
2 8 (0.93%) Wireless
3 4 (0.46%) HTTP
3 4 (0.46%) Intranet
3 4 (0.46%) VPN
4 3 (0.35%) Network Security
4 3 (0.35%) RSVP
5 2 (0.23%) BGP
5 2 (0.23%) Cisco IPT
5 2 (0.23%) DHCP
5 2 (0.23%) DNS
5 2 (0.23%) Firewall
5 2 (0.23%) Junos
5 2 (0.23%) OSPF
5 2 (0.23%) Unified Communications
5 2 (0.23%) Wi-Fi
6 1 (0.12%) 4G
6 1 (0.12%) 5G
6 1 (0.12%) WebEx
Database & Business Intelligence
1 42 (4.87%) Power BI
2 16 (1.85%) Tableau
3 15 (1.74%) Data Warehouse
4 11 (1.27%) Looker
4 11 (1.27%) Metadata
5 7 (0.81%) BigQuery
6 6 (0.70%) Data Lake
6 6 (0.70%) MySQL
6 6 (0.70%) Qlik Sense
6 6 (0.70%) Relational Database
7 5 (0.58%) Big Data
7 5 (0.58%) Star Schema
8 4 (0.46%) NoSQL
8 4 (0.46%) PostgreSQL
8 4 (0.46%) SQL Server Integration Services
9 3 (0.35%) Data Mining
9 3 (0.35%) Semantic Layer
10 2 (0.23%) OLAP
10 2 (0.23%) Oracle OLAP
10 2 (0.23%) Snowflake Schema
Development Applications
1 21 (2.43%) JIRA
2 14 (1.62%) Postman
3 5 (0.58%) Jenkins
4 3 (0.35%) Charles Proxy
4 3 (0.35%) GitLab
4 3 (0.35%) JUnit
4 3 (0.35%) Selenium
4 3 (0.35%) Storybook
5 2 (0.23%) JDeveloper
5 2 (0.23%) Robot Framework
6 1 (0.12%) Browser DevTools
6 1 (0.12%) Claude Code
6 1 (0.12%) Fiddler
6 1 (0.12%) Git
6 1 (0.12%) PHPUnit
6 1 (0.12%) Vite
General
1 277 (32.10%) Social Skills
2 201 (23.29%) Finance
3 125 (14.48%) Analytical Skills
4 109 (12.63%) Public Sector
5 99 (11.47%) Telecoms
6 89 (10.31%) Electronics
7 88 (10.20%) Manufacturing
8 59 (6.84%) Retail
9 53 (6.14%) Organisational Skills
10 40 (4.63%) Legal
11 39 (4.52%) Advertising
12 31 (3.59%) Banking
13 23 (2.67%) Presentation Skills
14 21 (2.43%) Documentation Skills
14 21 (2.43%) German Language
15 20 (2.32%) Publishing
16 19 (2.20%) Influencing Skills
17 15 (1.74%) Law
18 11 (1.27%) Automotive
19 10 (1.16%) Pharmaceutical
Job Titles
1 111 (12.86%) Analyst
2 68 (7.88%) Senior
3 59 (6.84%) Architect
4 56 (6.49%) Consultant
5 53 (6.14%) Marketing Manager
6 38 (4.40%) Lead
7 37 (4.29%) Business Analyst
7 37 (4.29%) Product Manager
8 33 (3.82%) Project Manager
9 31 (3.59%) Designer
10 30 (3.48%) Developer
11 27 (3.13%) Data Analyst
11 27 (3.13%) Senior Manager
12 22 (2.55%) Data Scientist
13 19 (2.20%) Salesforce Architect
14 18 (2.09%) Product Owner
14 18 (2.09%) Programme Manager
15 17 (1.97%) Cloud Architect
15 17 (1.97%) Coordinator
15 17 (1.97%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 41 (4.75%) HTML
2 28 (3.24%) CSS
3 25 (2.90%) REST
4 13 (1.51%) JSON
5 10 (1.16%) Kafka
6 9 (1.04%) Pandas
6 9 (1.04%) React
7 8 (0.93%) RESTful
8 6 (0.70%) .NET
8 6 (0.70%) Middleware
8 6 (0.70%) OAuth
8 6 (0.70%) OAuth2
8 6 (0.70%) SOAP
9 5 (0.58%) AngularJS
9 5 (0.58%) Lightning Web Components
9 5 (0.58%) OSGi
9 5 (0.58%) PySpark
9 5 (0.58%) VML
10 4 (0.46%) Ajax
10 4 (0.46%) Next.js
Miscellaneous
1 74 (8.57%) Marketing Technology
2 71 (8.23%) Product Ownership
3 56 (6.49%) Social Media
4 46 (5.33%) Onboarding
5 23 (2.67%) Analytical Mindset
6 21 (2.43%) Web Conferencing
7 20 (2.32%) Self-Motivation
8 19 (2.20%) PMI
9 16 (1.85%) Data Protection Act
10 15 (1.74%) Data Centre
11 13 (1.51%) AI Agents
11 13 (1.51%) Digital Media
11 13 (1.51%) e-Learning
11 13 (1.51%) FMCG
12 12 (1.39%) Greenfield Project
12 12 (1.39%) Management Information System
13 11 (1.27%) NHS
14 10 (1.16%) Learning Management System
14 10 (1.16%) Legacy Systems
15 9 (1.04%) Data Structures
Operating Systems
1 13 (1.51%) Windows 10
2 8 (0.93%) Android
3 7 (0.81%) Mac OS
4 5 (0.58%) Windows
5 2 (0.23%) Windows Server
6 1 (0.12%) Apple iOS
6 1 (0.12%) Linux
6 1 (0.12%) Windows Server 2016
6 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 177 (20.51%) Digital Marketing
2 170 (19.70%) Analytics
3 145 (16.80%) Business Intelligence
4 135 (15.64%) Agile
4 135 (15.64%) CRM
4 135 (15.64%) Stakeholder Management
5 105 (12.17%) Project Management
6 103 (11.94%) Programme Management
7 95 (11.01%) Roadmaps
8 93 (10.78%) AI
9 87 (10.08%) B2B
10 80 (9.27%) Problem-Solving
11 75 (8.69%) Migration
12 73 (8.46%) Continuous Improvement
12 73 (8.46%) Decision-Making
13 59 (6.84%) Marketing Strategy
14 57 (6.60%) Actionable Insight
14 57 (6.60%) Data Modelling
14 57 (6.60%) E-Commerce
15 53 (6.14%) Storytelling
Programming Languages
1 92 (10.66%) SQL
2 65 (7.53%) Python
3 34 (3.94%) JavaScript
4 15 (1.74%) Java
5 14 (1.62%) C#
6 13 (1.51%) TypeScript
7 11 (1.27%) R
8 5 (0.58%) Apex Code
9 4 (0.46%) Data Analysis Expressions
9 4 (0.46%) PowerShell
10 3 (0.35%) LookML
11 2 (0.23%) C++
11 2 (0.23%) Go
11 2 (0.23%) Google Apps Script
11 2 (0.23%) Korn
11 2 (0.23%) SystemVerilog
12 1 (0.12%) PHP
12 1 (0.12%) Shell Script
12 1 (0.12%) VBA
Qualifications
1 82 (9.50%) Degree
1 82 (9.50%) Security Cleared
2 70 (8.11%) SC Cleared
3 23 (2.67%) PMI Certification
4 21 (2.43%) Computer Science Degree
4 21 (2.43%) PMP
5 10 (1.16%) Master's Degree
6 8 (0.93%) DV Cleared
7 6 (0.70%) CISSP
7 6 (0.70%) PhD
8 5 (0.58%) BPSS Clearance
8 5 (0.58%) Microsoft Certification
9 4 (0.46%) CEH
9 4 (0.46%) CISA
9 4 (0.46%) CISM
9 4 (0.46%) CSPO
9 4 (0.46%) RIBA
10 3 (0.35%) Azure Certification
10 3 (0.35%) MBA
11 2 (0.23%) Microsoft Certified Professional
Quality Assurance & Compliance
1 58 (6.72%) GDPR
2 41 (4.75%) Data Quality
3 31 (3.59%) QA
4 21 (2.43%) Accessibility
5 14 (1.62%) California Consumer Privacy Act
6 12 (1.39%) PERC
7 10 (1.16%) PMO
8 8 (0.93%) Actionable Recommendations
9 6 (0.70%) ISO/IEC 27001
9 6 (0.70%) NIST
10 5 (0.58%) GRC
10 5 (0.58%) JSP 440
10 5 (0.58%) RMADS
10 5 (0.58%) SLA
11 4 (0.46%) PCI DSS
12 3 (0.35%) NCSC
12 3 (0.35%) WCAG
13 2 (0.23%) DO-254
13 2 (0.23%) EU AI Act
14 1 (0.12%) UCITS
System Software
1 5 (0.58%) Docker
2 4 (0.46%) Active Directory
3 2 (0.23%) Virtual Machines
4 1 (0.12%) Hyper-V
4 1 (0.12%) Varnish
4 1 (0.12%) Virtual Desktop
Systems Management
1 4 (0.46%) Terraform
2 3 (0.35%) Kubernetes
2 3 (0.35%) Systems Management Server (SMS)
3 2 (0.23%) Microsoft Intune
3 2 (0.23%) SCCM
3 2 (0.23%) vRealize
4 1 (0.12%) Failover Clustering
4 1 (0.12%) Grafana
Vendors
1 154 (17.84%) Salesforce
2 98 (11.36%) SAP
3 86 (9.97%) Adobe
4 78 (9.04%) Microsoft
5 68 (7.88%) Google
6 49 (5.68%) Salesforce Marketing Cloud
7 19 (2.20%) Cisco
8 16 (1.85%) HubSpot
8 16 (1.85%) TikTok
9 15 (1.74%) Oracle
9 15 (1.74%) Tealium
10 14 (1.62%) Braze
11 12 (1.39%) Apple
12 10 (1.16%) Databricks
13 8 (0.93%) Marketo
13 8 (0.93%) OneTrust
14 7 (0.81%) Facebook
14 7 (0.81%) HP
14 7 (0.81%) Instagram
14 7 (0.81%) mParticle