Period
to 14 May 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in England. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 14 May 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK > England
6 months to
14 May 2021
Same period 2020 Same period 2019
Rank 63 91 88
Rank change year-on-year +28 -3 0
Contract jobs citing Marketing 1,558 1,129 2,342
As % of all contract jobs advertised in England 3.43% 2.50% 2.81%
As % of the General category 6.49% 4.94% 5.35%
Number of daily rates quoted 966 783 1,554
10th Percentile £300 £263 £254
25th Percentile £370 £369 £363
Median daily rate (50th Percentile) £488 £475 £475
Median % change year-on-year +2.63% - +11.76%
75th Percentile £600 £575 £575
90th Percentile £731 £650 £659
UK median daily rate £475 £475 £465
% change year-on-year - +2.15% +9.41%
Number of hourly rates quoted 54 19 36
10th Percentile £16.00 £11.50 £15.00
25th Percentile £18.25 £21.00 £17.50
Median hourly rate £30.50 £27.00 £21.08
Median % change year-on-year +12.96% +28.08% -35.78%
75th Percentile £47.50 £29.38 £38.94
90th Percentile £57.50 £47.71 £46.20
UK median hourly rate £31.50 £27.00 £21.16
% change year-on-year +16.67% +27.60% -35.53%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for common skills.

All General Skills
England
Contract vacancies with a requirement for common skills 24,018 22,839 43,811
As % of all contract IT jobs advertised in England 52.92% 50.50% 52.50%
Number of daily rates quoted 16,237 15,039 29,124
10th Percentile £300 £253 £288
25th Percentile £400 £375 £381
Median daily rate (50th Percentile) £500 £475 £475
Median % change year-on-year +5.26% - +2.15%
75th Percentile £603 £588 £581
90th Percentile £700 £685 £675
UK median daily rate £500 £475 £475
% change year-on-year +5.26% - +5.56%
Number of hourly rates quoted 950 915 1,256
10th Percentile £12.00 £12.37 £10.81
25th Percentile £14.50 £14.75 £13.79
Median hourly rate £22.50 £19.71 £18.75
Median % change year-on-year +14.16% +5.12% +1.35%
75th Percentile £43.75 £38.75 £38.75
90th Percentile £55.00 £51.75 £48.88
UK median hourly rate £22.50 £20.00 £18.70
% change year-on-year +12.50% +6.95% +3.89%

Marketing
Job Vacancy Trend in England

Job postings citing Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Marketing in England

Marketing
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Marketing in England.

Daily rate trend for Marketing in England

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 14 May 2021.

Daily rate histogram for Marketing in England

Marketing
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Marketing in England.

Hourly rate trend for Marketing in England

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 14 May 2021.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 14 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +7 821 £500 +5.26% 277
South East +34 251 £475 +11.76% 118
South West +16 132 £513 -2.38% 73
North of England +84 113 £445 +4.59% 172
North West +47 75 £400 -13.42% 112
Midlands +10 53 £450 -2.70% 85
Yorkshire +56 34 £500 +18.69% 47
West Midlands 0 32 £475 - 55
East of England +30 29 £376 -28.48% 79
East Midlands +15 17 £375 -6.25% 30
North East +22 4 £463 -19.57% 13
Marketing
UK

For the 6 months to 14 May 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Marketing.

1 657 (42.17%) Digital Marketing
2 608 (39.02%) Finance
3 461 (29.59%) Business Intelligence
4 429 (27.54%) SAP
5 428 (27.47%) Telecoms
6 420 (26.96%) Public Sector
7 413 (26.51%) Programme Management
8 403 (25.87%) Manufacturing
9 399 (25.61%) Electronics
10 364 (23.36%) Agile Software Development
11 325 (20.86%) Social Skills
12 295 (18.93%) Analytics
13 263 (16.88%) Salesforce.com
14 206 (13.22%) SQL
14 206 (13.22%) Degree
14 206 (13.22%) Analytical Skills
15 199 (12.77%) CRM
16 195 (12.52%) Azure
17 162 (10.40%) Python
18 158 (10.14%) Project Management
19 157 (10.08%) HTML
20 149 (9.56%) Microsoft
21 143 (9.18%) JavaScript
22 127 (8.15%) Adobe
23 125 (8.02%) Change Management
24 120 (7.70%) Stakeholder Management
24 120 (7.70%) Social Media
25 118 (7.57%) CSS
26 117 (7.51%) AWS
27 116 (7.45%) E-Commerce

Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 59 (3.79%) CMS
2 44 (2.82%) SharePoint
3 37 (2.37%) WordPress
4 25 (1.60%) Apache Spark
5 23 (1.48%) Adobe Experience Manager
6 22 (1.41%) Confluence
7 15 (0.96%) Jupyter
8 13 (0.83%) Sitecore CMS
9 10 (0.64%) Apache Airflow
10 9 (0.58%) Drupal
11 8 (0.51%) Mule
12 7 (0.45%) Elasticsearch
12 7 (0.45%) SharePoint 2010
13 5 (0.32%) Apache
13 5 (0.32%) Umbraco
14 4 (0.26%) Anypoint
14 4 (0.26%) Headless CMS
14 4 (0.26%) Mule ESB
14 4 (0.26%) Red Hat Fuse
14 4 (0.26%) SAS
Applications
1 72 (4.62%) Microsoft Excel
2 49 (3.15%) Microsoft PowerPoint
3 45 (2.89%) Microsoft Office
4 35 (2.25%) Photoshop
5 24 (1.54%) Adobe Illustrator
6 16 (1.03%) InDesign
7 14 (0.90%) Adobe Creative Suite
8 12 (0.77%) Sketch
9 9 (0.58%) Adobe After Effects
9 9 (0.58%) Microsoft Project
10 8 (0.51%) Figma
11 7 (0.45%) InfoPath
12 6 (0.39%) InVision
13 5 (0.32%) Adobe Premiere
14 4 (0.26%) Adobe XD
14 4 (0.26%) Chatbot
14 4 (0.26%) MS Visio
15 3 (0.19%) Acrobat
16 2 (0.13%) OmniGraffle
17 1 (0.064%) Spreadsheet
Business Applications
1 25 (1.60%) Sparx Enterprise Architect
2 24 (1.54%) Dynamics CRM
2 24 (1.54%) Salesforce.com CRM
3 19 (1.22%) Adobe Campaign
4 14 (0.90%) Magento
5 8 (0.51%) Workfront
6 7 (0.45%) Eloqua
6 7 (0.45%) Social Studio
7 6 (0.39%) SAP Hybris
8 4 (0.26%) Dynamics AX
8 4 (0.26%) NetSuite
9 3 (0.19%) SAP S/4HANA
9 3 (0.19%) SDL Web 8
10 2 (0.13%) Oracle EBS
10 2 (0.13%) Payment Gateway
10 2 (0.13%) Radian6
10 2 (0.13%) SAP CRM
10 2 (0.13%) Shopify
10 2 (0.13%) SystmOne
10 2 (0.13%) WebTrends
Cloud Services
1 195 (12.52%) Azure
2 117 (7.51%) AWS
3 63 (4.04%) SaaS
4 62 (3.98%) Power Platform
5 61 (3.92%) Salesforce Service Cloud
6 60 (3.85%) Microsoft 365
7 58 (3.72%) Salesforce Sales Cloud
8 43 (2.76%) IaaS
9 40 (2.57%) Google Analytics
9 40 (2.57%) PaaS
10 28 (1.80%) Amazon EKS
10 28 (1.80%) Dynamics 365
10 28 (1.80%) GCP
11 26 (1.67%) Adobe Analytics
12 24 (1.54%) Azure Active Directory
12 24 (1.54%) Serverless
13 16 (1.03%) GitHub
14 14 (0.90%) Heroku
15 12 (0.77%) Force.com
16 11 (0.71%) Azure Functions
Communications & Networking
1 18 (1.16%) VPN
2 17 (1.09%) HTTP
3 16 (1.03%) Firewall
4 15 (0.96%) Wi-Fi
5 13 (0.83%) Unified Communications
6 12 (0.77%) DNS
6 12 (0.77%) Intranet
6 12 (0.77%) SMS
7 11 (0.71%) Internet
8 10 (0.64%) VoIP
9 6 (0.39%) DMARC
9 6 (0.39%) Wireless
10 5 (0.32%) PBX
10 5 (0.32%) SMTP
11 4 (0.26%) Network Security
11 4 (0.26%) Wireshark
12 3 (0.19%) Ethernet
12 3 (0.19%) LAN
12 3 (0.19%) VLAN
12 3 (0.19%) WAN
Database & Business Intelligence
1 55 (3.53%) Power BI
2 45 (2.89%) Tableau
3 29 (1.86%) Big Data
4 27 (1.73%) Data Warehouse
5 26 (1.67%) Relational Database
6 25 (1.60%) NoSQL
6 25 (1.60%) PostgreSQL
6 25 (1.60%) SQL Server
7 19 (1.22%) QlikView
8 17 (1.09%) Hadoop
9 16 (1.03%) Redis
10 14 (0.90%) MySQL
11 11 (0.71%) Data Lake
11 11 (0.71%) Electronic Patient Records
11 11 (0.71%) Looker
11 11 (0.71%) SQL Server Integration Services
12 9 (0.58%) Data Mining
13 8 (0.51%) Amazon Redshift
13 8 (0.51%) BigQuery
13 8 (0.51%) RDBMS
Development Applications
1 97 (6.23%) Git (software)
2 71 (4.56%) JIRA
3 70 (4.49%) Jenkins
4 21 (1.35%) Visual Studio Team System
5 20 (1.28%) Subversion
6 12 (0.77%) GitLab
6 12 (0.77%) Mockito
7 10 (0.64%) Artifactory
7 10 (0.64%) webpack
8 9 (0.58%) Selenium
9 8 (0.51%) Bitbucket
9 8 (0.51%) Fiddler
9 8 (0.51%) PowerDesigner
9 8 (0.51%) TestRail
10 7 (0.45%) Cucumber
10 7 (0.45%) Gatling
11 6 (0.39%) Cypress.io
11 6 (0.39%) Maven
12 5 (0.32%) JUnit
12 5 (0.32%) Visual Studio
General
1 608 (39.02%) Finance
2 428 (27.47%) Telecoms
3 420 (26.96%) Public Sector
4 403 (25.87%) Manufacturing
5 399 (25.61%) Electronics
6 325 (20.86%) Social Skills
7 206 (13.22%) Analytical Skills
8 78 (5.01%) Retail
9 74 (4.75%) Presentation Skills
10 56 (3.59%) Advertising
11 44 (2.82%) Publishing
12 42 (2.70%) Legal
13 37 (2.37%) Banking
14 36 (2.31%) Games
15 29 (1.86%) Organisational Skills
16 20 (1.28%) German Language
17 19 (1.22%) Automotive
17 19 (1.22%) Billing
18 16 (1.03%) Influencing Skills
18 16 (1.03%) Pharmaceutical
Job Titles
1 216 (13.86%) Architect
2 194 (12.45%) Developer
3 142 (9.11%) Analyst
4 113 (7.25%) Consultant
5 105 (6.74%) Project Manager
6 96 (6.16%) Marketing Manager
7 69 (4.43%) Designer
8 66 (4.24%) Salesforce Architect
9 64 (4.11%) Solutions Architect
10 55 (3.53%) Data Architect
11 53 (3.40%) Data Scientist
12 52 (3.34%) Business Analyst
13 46 (2.95%) DevOps Engineer
14 38 (2.44%) Data Modeller
15 37 (2.37%) Data Analyst
15 37 (2.37%) Product Manager
16 36 (2.31%) Java Developer
17 31 (1.99%) Marketing Consultant
17 31 (1.99%) Senior Developer
18 30 (1.93%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 157 (10.08%) HTML
2 118 (7.57%) CSS
3 71 (4.56%) Web Services
4 43 (2.76%) Node.js
5 36 (2.31%) .NET
5 36 (2.31%) RESTful
6 34 (2.18%) React
7 33 (2.12%) HTML5
8 32 (2.05%) REST
9 30 (1.93%) Spring
10 29 (1.86%) Kafka
11 28 (1.80%) SOAP
12 26 (1.67%) JSON
13 24 (1.54%) Elastic Stack
13 24 (1.54%) XML
14 22 (1.41%) AngularJS
14 22 (1.41%) CSS3
15 20 (1.28%) jQuery
16 19 (1.22%) Middleware
17 18 (1.16%) Visualforce
Miscellaneous
1 120 (7.70%) Social Media
2 102 (6.55%) User Experience
3 91 (5.84%) Self-Motivation
4 83 (5.33%) Life Science
5 57 (3.66%) Management Information System
6 47 (3.02%) NHS
7 34 (2.18%) Marketing Technology
8 27 (1.73%) Algorithms
9 21 (1.35%) Virtual Team
10 20 (1.28%) FMCG
11 19 (1.22%) Graphic Design
12 18 (1.16%) Blog
12 18 (1.16%) Public Cloud
13 15 (0.96%) Mobile Games
14 14 (0.90%) Digital Media
14 14 (0.90%) Mobile App
15 12 (0.77%) Animation
16 11 (0.71%) Greenfield Project
17 9 (0.58%) Analytical Mindset
18 8 (0.51%) Data Centre
Operating Systems
1 59 (3.79%) Linux
2 53 (3.40%) Windows
3 18 (1.16%) Unix
3 18 (1.16%) Windows 10
4 16 (1.03%) Android
5 15 (0.96%) Apple iOS
6 13 (0.83%) Windows Server
7 12 (0.77%) Windows Mobile
8 9 (0.58%) Mac OS X
9 5 (0.32%) Windows Server 2012
10 3 (0.19%) Red Hat Enterprise Linux
10 3 (0.19%) Windows Server 2008
10 3 (0.19%) Windows Server 2016
11 2 (0.13%) Mac OS
12 1 (0.064%) Tizen
12 1 (0.064%) webOS
Processes & Methodologies
1 657 (42.17%) Digital Marketing
2 461 (29.59%) Business Intelligence
3 413 (26.51%) Programme Management
4 364 (23.36%) Agile Software Development
5 295 (18.93%) Analytics
6 199 (12.77%) CRM
7 158 (10.14%) Project Management
8 125 (8.02%) Change Management
9 120 (7.70%) Stakeholder Management
10 116 (7.45%) E-Commerce
11 113 (7.25%) DevOps
12 108 (6.93%) Visualisation
13 107 (6.87%) Problem-Solving
14 105 (6.74%) Data Modelling
15 103 (6.61%) Scrum
16 93 (5.97%) Data Analysis
16 93 (5.97%) Time Management
17 85 (5.46%) Resource Allocation
18 84 (5.39%) Value Proposition
19 83 (5.33%) Data Science
Programming Languages
1 206 (13.22%) SQL
2 162 (10.40%) Python
3 143 (9.18%) JavaScript
4 106 (6.80%) Java
5 49 (3.15%) R
6 42 (2.70%) C#
7 36 (2.31%) PHP
8 34 (2.18%) TypeScript
9 31 (1.99%) Apex Code
9 31 (1.99%) Bash Shell
10 30 (1.93%) Perl
11 24 (1.54%) PowerShell
12 14 (0.90%) Ruby
13 13 (0.83%) VBA
14 12 (0.77%) C
14 12 (0.77%) ES6
14 12 (0.77%) Scala
15 9 (0.58%) Kotlin
16 8 (0.51%) Go
16 8 (0.51%) T-SQL
Qualifications
1 206 (13.22%) Degree
2 105 (6.74%) Security Cleared
3 69 (4.43%) SC Cleared
4 33 (2.12%) DV Cleared
5 15 (0.96%) Computer Science Degree
6 11 (0.71%) CISSP
7 8 (0.51%) PMP
8 7 (0.45%) PhD
8 7 (0.45%) PMI Certification
9 5 (0.32%) CESG Certified Professional
9 5 (0.32%) Master's Degree
10 4 (0.26%) CISM
11 3 (0.19%) ACCA
11 3 (0.19%) Chartered Engineer
11 3 (0.19%) MBA
11 3 (0.19%) Microsoft Certification
11 3 (0.19%) Numerate Degree
11 3 (0.19%) TOGAF Certification
12 2 (0.13%) BPSS Clearance
12 2 (0.13%) ITIL Certification
Quality Assurance & Compliance
1 53 (3.40%) QA
2 49 (3.15%) GDPR
3 45 (2.89%) Data Quality
4 13 (0.83%) ISO/IEC 27001
5 9 (0.58%) SLA
6 7 (0.45%) JSP 440
6 7 (0.45%) PMO
7 6 (0.39%) NIST
8 5 (0.32%) ISO/IEC 20000
8 5 (0.32%) NCSC
8 5 (0.32%) RMADS
9 4 (0.26%) Sarbanes-Oxley
10 3 (0.19%) HMG Security Policy Framework
10 3 (0.19%) NIST 800
10 3 (0.19%) PCI DSS
11 2 (0.13%) Actionable Recommendations
11 2 (0.13%) GRC
11 2 (0.13%) HL7
11 2 (0.13%) ISO 20022
12 1 (0.064%) Cyber Essentials
System Software
1 67 (4.30%) Docker
2 43 (2.76%) Active Directory
3 5 (0.32%) VMware Infrastructure
4 4 (0.26%) Terminal Server
5 3 (0.19%) vSphere
6 1 (0.064%) Hyper-V
6 1 (0.064%) VMware NSX
6 1 (0.064%) XenApp
6 1 (0.064%) XenDesktop
Systems Management
1 57 (3.66%) Kubernetes
2 51 (3.27%) Terraform
3 44 (2.82%) Ansible
4 32 (2.05%) Prometheus
5 29 (1.86%) Grafana
6 28 (1.80%) Rancher
7 22 (1.41%) Consul
7 22 (1.41%) Fluentd
7 22 (1.41%) Istio
7 22 (1.41%) Kibana
7 22 (1.41%) logstash
8 18 (1.16%) Microsoft Intune
9 12 (0.77%) SCCM
9 12 (0.77%) Single Sign-On
10 5 (0.32%) AirWatch
10 5 (0.32%) Puppet
11 4 (0.26%) CloudHub
11 4 (0.26%) Opscode Chef
12 3 (0.19%) Tivoli Storage Manager
13 2 (0.13%) Nagios
Vendors
1 429 (27.54%) SAP
2 263 (16.88%) Salesforce.com
3 149 (9.56%) Microsoft
4 127 (8.15%) Adobe
5 87 (5.58%) Salesforce Marketing Cloud
6 77 (4.94%) Google
7 42 (2.70%) Oracle
8 41 (2.63%) Remedy
9 29 (1.86%) Sparx
10 23 (1.48%) Splunk
11 22 (1.41%) AppDynamics
12 21 (1.35%) Facebook
13 20 (1.28%) Alteryx
13 20 (1.28%) Sitecore
13 20 (1.28%) VMware
14 17 (1.09%) Cisco
14 17 (1.09%) Marketo
15 13 (0.83%) IBM
15 13 (0.83%) Pega
15 13 (0.83%) Samsung