Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 26 June 2026, comparing them to the same period in the previous two years.

6 months to
26 Jun 2026
Same period 2025 Same period 2024
Rank 128 86 75
Rank change year-on-year -42 -11 +27
Contract jobs citing Marketing 880 732 1,053
As % of all contract jobs in England 2.03% 2.90% 2.82%
As % of the General category 3.69% 4.51% 4.92%
Number of daily rates quoted 489 397 595
10th Percentile £261 £213 £226
25th Percentile £333 £322 £338
Median daily rate (50th Percentile) £447 £475 £473
Median % change year-on-year -5.89% +0.53% -7.80%
75th Percentile £565 £600 £613
90th Percentile £675 £700 £775
UK median daily rate £447 £475 £475
% change year-on-year -5.89% - -7.32%
Number of hourly rates quoted 52 46 88
10th Percentile £15.68 £18.20 £13.44
25th Percentile £28.81 £27.42 £16.84
Median hourly rate £35.71 £38.00 £33.00
Median % change year-on-year -6.04% +15.15% -15.38%
75th Percentile £46.88 £50.31 £41.56
90th Percentile £56.63 £60.13 £62.25
UK median hourly rate £35.71 £41.50 £33.00
% change year-on-year -13.96% +25.76% -13.16%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 23,839 16,213 21,391
As % of all contract IT jobs advertised in England 54.93% 64.32% 57.27%
Number of daily rates quoted 14,480 10,436 13,677
10th Percentile £313 £281 £290
25th Percentile £413 £404 £413
Median daily rate (50th Percentile) £522 £520 £535
Median % change year-on-year +0.46% -2.83% -2.73%
75th Percentile £638 £638 £650
90th Percentile £749 £763 £775
UK median daily rate £515 £500 £525
% change year-on-year +3.00% -4.76% -4.55%
Number of hourly rates quoted 1,698 785 1,806
10th Percentile £14.22 £13.25 £13.00
25th Percentile £18.75 £16.50 £15.62
Median hourly rate £32.50 £27.50 £33.00
Median % change year-on-year +18.18% -16.67% +17.19%
75th Percentile £63.75 £52.00 £54.89
90th Percentile £82.25 £75.00 £68.75
UK median hourly rate £32.00 £27.45 £31.89
% change year-on-year +16.58% -13.91% +6.28%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 26 June 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 26 June 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 26 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -14 599 £438 -5.41% 858
South East -62 85 £450 -25.00% 381
North of England -61 61 £492 -7.17% 201
Midlands -27 54 £436 -3.11% 124
North West -40 41 £459 -13.49% 132
West Midlands -33 37 £425 - 74
South West -68 33 £322 -38.62% 68
East of England -4 32 £475 -1.55% 70
East Midlands +3 17 £492 +9.75% 50
Yorkshire -48 12 £780 +48.57% 52
North East -25 11 £750 +70.45% 19
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 67 (7.61%) CMS
2 25 (2.84%) Adobe Experience Manager
3 13 (1.48%) SharePoint
4 10 (1.14%) Confluence
5 5 (0.57%) Apache Airflow
5 5 (0.57%) WordPress
6 4 (0.45%) Apache Spark
6 4 (0.45%) SAS
7 3 (0.34%) Drupal
8 2 (0.23%) Apache
8 2 (0.23%) Oracle Collaboration Suite
9 1 (0.11%) Headless CMS
9 1 (0.11%) Jupyter
9 1 (0.11%) Kentico
9 1 (0.11%) nginx
9 1 (0.11%) Palantir Foundry
9 1 (0.11%) Sitecore CMS
9 1 (0.11%) Sitefinity
Applications
1 35 (3.98%) Microsoft Excel
2 32 (3.64%) Microsoft PowerPoint
3 29 (3.30%) Photoshop
4 23 (2.61%) Microsoft Office
5 15 (1.70%) Adobe Illustrator
6 10 (1.14%) MS Visio
7 6 (0.68%) Maya
8 5 (0.57%) Adobe Creative Suite
9 4 (0.45%) InDesign
10 3 (0.34%) Acrobat
10 3 (0.34%) Adobe Captivate
10 3 (0.34%) Final Cut Pro
10 3 (0.34%) Spreadsheet
11 2 (0.23%) Adobe After Effects
11 2 (0.23%) Chatbot
11 2 (0.23%) Siemens NX
11 2 (0.23%) Trello
12 1 (0.11%) SPSS
Business Applications
1 26 (2.95%) Dynamics CRM
2 22 (2.50%) Salesforce CRM
3 16 (1.82%) Adobe Campaign
4 9 (1.02%) Shopify
5 8 (0.91%) Sprinklr
6 7 (0.80%) Eloqua
7 6 (0.68%) Magento
8 3 (0.34%) Workfront
9 2 (0.23%) Payment Gateway
10 1 (0.11%) Dynamics NAV
10 1 (0.11%) NetSuite
10 1 (0.11%) Oracle Procure-to-Pay
10 1 (0.11%) Raiser’s Edge
10 1 (0.11%) SAP MDG
Cloud Services
1 89 (10.11%) SaaS
2 54 (6.14%) Azure
3 52 (5.91%) Power Platform
4 42 (4.77%) Salesforce Sales Cloud
5 40 (4.55%) AWS
6 35 (3.98%) Salesforce Service Cloud
7 27 (3.07%) Dynamics 365
8 24 (2.73%) GCP
9 22 (2.50%) Snowflake
10 18 (2.05%) Google Ads
11 17 (1.93%) Figma
12 12 (1.36%) Azure DevOps
12 12 (1.36%) Microsoft 365
13 11 (1.25%) Google Analytics
14 10 (1.14%) Power Automate
14 10 (1.14%) Slack
15 9 (1.02%) PowerApps
15 9 (1.02%) Smartsheet
16 8 (0.91%) Azure Data Factory
16 8 (0.91%) WhatsApp
Communications & Networking
1 16 (1.82%) SMS
2 6 (0.68%) Internet
3 4 (0.45%) RSVP
4 2 (0.23%) 3G
4 2 (0.23%) 4G
4 2 (0.23%) 5G
4 2 (0.23%) Intranet
4 2 (0.23%) WebEx
5 1 (0.11%) Broadband
5 1 (0.11%) CTI
5 1 (0.11%) Wi-Fi
Database & Business Intelligence
1 41 (4.66%) Power BI
2 34 (3.86%) Tableau
3 20 (2.27%) Data Warehouse
4 13 (1.48%) BigQuery
4 13 (1.48%) Data Lake
4 13 (1.48%) Metadata
5 11 (1.25%) Looker
6 9 (1.02%) Relational Database
7 8 (0.91%) Qlik Sense
8 6 (0.68%) MySQL
8 6 (0.68%) NoSQL
9 5 (0.57%) Big Data
10 3 (0.34%) Data Mining
10 3 (0.34%) PostgreSQL
10 3 (0.34%) Redis
10 3 (0.34%) Semantic Layer
10 3 (0.34%) Star Schema
11 2 (0.23%) MongoDB
11 2 (0.23%) Oracle OLAP
11 2 (0.23%) Snowflake Schema
Development Applications
1 26 (2.95%) Postman
2 18 (2.05%) JIRA
3 11 (1.25%) Git
4 7 (0.80%) Jenkins
5 6 (0.68%) Subversion
6 2 (0.23%) Charles Proxy
6 2 (0.23%) GitLab
6 2 (0.23%) Robot Framework
6 2 (0.23%) Selenium
7 1 (0.11%) PHPUnit
7 1 (0.11%) Team Foundation Server
7 1 (0.11%) Vite
General
1 257 (29.20%) Social Skills
2 120 (13.64%) Finance
3 109 (12.39%) Analytical Skills
4 75 (8.52%) Retail
5 47 (5.34%) Advertising
5 47 (5.34%) Organisational Skills
6 43 (4.89%) Public Sector
7 28 (3.18%) Legal
8 24 (2.73%) Telecoms
9 23 (2.61%) Banking
9 23 (2.61%) Presentation Skills
10 18 (2.05%) Influencing Skills
11 17 (1.93%) Documentation Skills
11 17 (1.93%) Publishing
12 14 (1.59%) Electronics
13 13 (1.48%) Law
13 13 (1.48%) Manufacturing
13 13 (1.48%) Pharmaceutical
14 12 (1.36%) Automotive
15 9 (1.02%) Games
Job Titles
1 121 (13.75%) Analyst
2 82 (9.32%) Senior
3 60 (6.82%) Marketing Manager
4 49 (5.57%) Developer
5 48 (5.45%) Lead
6 45 (5.11%) Product Manager
7 43 (4.89%) Architect
8 42 (4.77%) Consultant
9 38 (4.32%) Project Manager
10 37 (4.20%) Data Analyst
10 37 (4.20%) Designer
10 37 (4.20%) Senior Manager
11 32 (3.64%) Business Analyst
12 28 (3.18%) Salesforce Developer
13 26 (2.95%) Coordinator
14 25 (2.84%) Marketing Specialist
15 24 (2.73%) Business Manager
16 21 (2.39%) Data Engineer
16 21 (2.39%) Product Owner
17 20 (2.27%) Programme Manager
Libraries, Frameworks & Software Standards
1 31 (3.52%) HTML
2 29 (3.30%) CSS
3 24 (2.73%) REST
4 9 (1.02%) JSON
4 9 (1.02%) Kafka
4 9 (1.02%) RESTful
5 8 (0.91%) Lightning Web Components
5 8 (0.91%) Middleware
6 6 (0.68%) AngularJS
6 6 (0.68%) Pandas
6 6 (0.68%) React
6 6 (0.68%) SOAP
6 6 (0.68%) VML
7 5 (0.57%) Node.js
7 5 (0.57%) PySpark
7 5 (0.57%) XML
8 4 (0.45%) .NET
8 4 (0.45%) OSGi
8 4 (0.45%) V-Ray
9 3 (0.34%) HTML5
Miscellaneous
1 80 (9.09%) Product Ownership
2 67 (7.61%) Marketing Technology
3 56 (6.36%) Social Media
4 53 (6.02%) Onboarding
5 27 (3.07%) Web Conferencing
6 19 (2.16%) PMI
7 18 (2.05%) Analytical Mindset
8 17 (1.93%) Data Protection Act
9 15 (1.70%) Self-Motivation
10 13 (1.48%) AI Agents
10 13 (1.48%) Data Structures
10 13 (1.48%) FMCG
11 12 (1.36%) Cloud Native
12 11 (1.25%) Digital Media
12 11 (1.25%) Graphic Design
12 11 (1.25%) Greenfield Project
12 11 (1.25%) Legacy Systems
13 10 (1.14%) Management Information System
14 9 (1.02%) Animation
15 8 (0.91%) Data Centre
Operating Systems
1 11 (1.25%) Windows
2 4 (0.45%) Windows 10
2 4 (0.45%) Windows Server
3 1 (0.11%) Android
3 1 (0.11%) Apple iOS
3 1 (0.11%) Linux
Processes & Methodologies
1 176 (20.00%) CRM
2 170 (19.32%) Analytics
3 163 (18.52%) Stakeholder Management
4 148 (16.82%) Agile
5 110 (12.50%) Project Management
6 109 (12.39%) Roadmaps
7 104 (11.82%) AI
8 96 (10.91%) B2B
9 94 (10.68%) Digital Marketing
10 92 (10.45%) Decision-Making
11 83 (9.43%) Problem-Solving
12 78 (8.86%) Business Intelligence
13 60 (6.82%) Data Modelling
14 59 (6.70%) Marketing Strategy
14 59 (6.70%) Stakeholder Engagement
15 58 (6.59%) Scrum
16 57 (6.48%) Continuous Improvement
16 57 (6.48%) E-Commerce
17 55 (6.25%) DevOps
18 54 (6.14%) User Experience
Programming Languages
1 116 (13.18%) SQL
2 68 (7.73%) Python
3 21 (2.39%) JavaScript
4 11 (1.25%) Java
5 8 (0.91%) Apex Code
5 8 (0.91%) R
5 8 (0.91%) TypeScript
6 7 (0.80%) C#
7 5 (0.57%) SOQL
8 4 (0.45%) PHP
8 4 (0.45%) PowerShell
9 3 (0.34%) Data Analysis Expressions
9 3 (0.34%) Korn
9 3 (0.34%) LookML
10 2 (0.23%) Google Apps Script
10 2 (0.23%) PL/SQL
10 2 (0.23%) SystemVerilog
11 1 (0.11%) Bash
11 1 (0.11%) SOSL
11 1 (0.11%) VBA
Qualifications
1 93 (10.57%) Degree
2 44 (5.00%) Security Cleared
3 30 (3.41%) SC Cleared
4 23 (2.61%) PMI Certification
4 23 (2.61%) PMP
5 13 (1.48%) Computer Science Degree
6 10 (1.14%) DV Cleared
7 9 (1.02%) Master's Degree
8 6 (0.68%) BPSS Clearance
9 5 (0.57%) PhD
10 4 (0.45%) MBA
10 4 (0.45%) RIBA
11 2 (0.23%) Analytics IQ
11 2 (0.23%) CEH
11 2 (0.23%) CISA
11 2 (0.23%) CISM
11 2 (0.23%) CISSP
12 1 (0.11%) Microsoft Certification
12 1 (0.11%) MOS
12 1 (0.11%) Postgraduate
Quality Assurance & Compliance
1 49 (5.57%) QA
2 46 (5.23%) Data Quality
3 44 (5.00%) GDPR
4 17 (1.93%) Accessibility
5 10 (1.14%) PMO
6 6 (0.68%) Actionable Recommendations
6 6 (0.68%) PERC
6 6 (0.68%) SLA
7 5 (0.57%) California Consumer Privacy Act
8 4 (0.45%) GRC
9 3 (0.34%) JSP 440
9 3 (0.34%) NCSC
9 3 (0.34%) RMADS
10 2 (0.23%) DO-254
10 2 (0.23%) ISO/IEC 27001
10 2 (0.23%) NIST
10 2 (0.23%) WCAG
11 1 (0.11%) UCITS
11 1 (0.11%) WAI
11 1 (0.11%) WAI-ARIA
System Software
1 11 (1.25%) Active Directory
2 6 (0.68%) Docker
3 4 (0.45%) Virtual Machines
4 1 (0.11%) Varnish
Systems Management
1 8 (0.91%) Systems Management Server (SMS)
2 6 (0.68%) Terraform
3 4 (0.45%) Kubernetes
4 1 (0.11%) Ansible
4 1 (0.11%) Grafana
Vendors
1 163 (18.52%) Salesforce
2 88 (10.00%) Adobe
3 72 (8.18%) Microsoft
4 66 (7.50%) Google
5 55 (6.25%) Salesforce Marketing Cloud
6 23 (2.61%) Databricks
7 20 (2.27%) Oracle
8 19 (2.16%) SAP
8 19 (2.16%) TikTok
9 12 (1.36%) Braze
10 11 (1.25%) HubSpot
10 11 (1.25%) MuleSoft
11 8 (0.91%) YouTube
12 7 (0.80%) Cisco
12 7 (0.80%) Instagram
12 7 (0.80%) Marketo
13 6 (0.68%) Pega
14 5 (0.57%) Facebook
14 5 (0.57%) Pardot
14 5 (0.57%) ServiceNow