Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 17 July 2026, comparing them to the same period in the previous two years.

6 months to
17 Jul 2026
Same period 2025 Same period 2024
Rank 123 85 78
Rank change year-on-year -38 -7 +21
Contract jobs citing Marketing 947 769 1,015
As % of all contract jobs in England 2.11% 2.83% 2.81%
As % of the General category 3.82% 4.44% 4.88%
Number of daily rates quoted 527 423 589
10th Percentile £263 £213 £250
25th Percentile £350 £325 £350
Median daily rate (50th Percentile) £450 £475 £488
Median % change year-on-year -5.26% -2.56% -4.88%
75th Percentile £565 £600 £638
90th Percentile £675 £700 £775
UK median daily rate £450 £475 £488
% change year-on-year -5.26% -2.56% -5.34%
Number of hourly rates quoted 55 49 83
10th Percentile £14.96 £18.86 £13.35
25th Percentile £22.83 £27.39 £16.55
Median hourly rate £35.50 £39.50 £33.00
Median % change year-on-year -10.13% +19.70% -9.59%
75th Percentile £45.75 £50.50 £43.13
90th Percentile £55.50 £57.05 £66.00
UK median hourly rate £35.50 £40.00 £33.00
% change year-on-year -11.25% +21.21% -8.33%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 24,762 17,330 20,795
As % of all contract IT jobs advertised in England 55.29% 63.70% 57.49%
Number of daily rates quoted 14,893 11,096 13,302
10th Percentile £313 £282 £300
25th Percentile £413 £404 £413
Median daily rate (50th Percentile) £525 £513 £530
Median % change year-on-year +2.44% -3.30% -3.64%
75th Percentile £638 £638 £650
90th Percentile £750 £763 £775
UK median daily rate £520 £500 £525
% change year-on-year +4.00% -4.76% -4.55%
Number of hourly rates quoted 1,804 899 1,606
10th Percentile £14.37 £13.25 £13.50
25th Percentile £19.25 £16.36 £16.06
Median hourly rate £34.00 £26.45 £35.00
Median % change year-on-year +28.53% -24.43% +14.60%
75th Percentile £65.00 £51.22 £57.50
90th Percentile £82.25 £75.00 £70.00
UK median hourly rate £33.00 £26.21 £33.29
% change year-on-year +25.91% -21.26% +8.61%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 17 July 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 17 July 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 17 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -13 632 £450 -2.70% 809
South East -53 101 £440 -25.11% 332
North of England -53 74 £492 -6.29% 194
Midlands -33 56 £500 +11.11% 96
North West -36 45 £492 -7.17% 115
West Midlands -33 43 £563 +23.29% 58
South West -75 36 £315 -45.22% 54
East of England +1 34 £425 +97.67% 53
Yorkshire -37 20 £501 -4.67% 59
East Midlands -15 13 £435 -2.60% 38
North East -30 13 £750 +70.45% 21
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 73 (7.71%) CMS
2 32 (3.38%) Adobe Experience Manager
3 13 (1.37%) SharePoint
4 12 (1.27%) Confluence
5 7 (0.74%) SAS
6 6 (0.63%) WordPress
7 5 (0.53%) Apache Airflow
7 5 (0.53%) Drupal
8 3 (0.32%) Apache
8 3 (0.32%) Apache Spark
9 2 (0.21%) Headless CMS
9 2 (0.21%) Oracle Collaboration Suite
10 1 (0.11%) Jupyter
10 1 (0.11%) Kentico
10 1 (0.11%) nginx
10 1 (0.11%) Palantir Foundry
10 1 (0.11%) Sitecore CMS
Applications
1 39 (4.12%) Microsoft Excel
2 32 (3.38%) Microsoft PowerPoint
3 31 (3.27%) Photoshop
4 29 (3.06%) Microsoft Office
5 16 (1.69%) Adobe Illustrator
6 11 (1.16%) MS Visio
7 7 (0.74%) Adobe Creative Suite
8 6 (0.63%) Maya
9 4 (0.42%) Acrobat
9 4 (0.42%) InDesign
10 3 (0.32%) Adobe After Effects
10 3 (0.32%) Adobe Captivate
10 3 (0.32%) Chatbot
10 3 (0.32%) Final Cut Pro
10 3 (0.32%) Spreadsheet
10 3 (0.32%) SPSS
10 3 (0.32%) Trello
11 2 (0.21%) Siemens NX
12 1 (0.11%) Adobe Premiere
12 1 (0.11%) Notion
Business Applications
1 32 (3.38%) Dynamics CRM
2 23 (2.43%) Salesforce CRM
3 22 (2.32%) Adobe Campaign
4 9 (0.95%) Magento
5 8 (0.84%) Eloqua
5 8 (0.84%) Shopify
5 8 (0.84%) Sprinklr
6 4 (0.42%) Raiser’s Edge
6 4 (0.42%) Workfront
7 3 (0.32%) SAP MDG
8 2 (0.21%) Payment Gateway
9 1 (0.11%) Dynamics GP
9 1 (0.11%) Dynamics NAV
9 1 (0.11%) NetSuite
9 1 (0.11%) Oracle Procure-to-Pay
9 1 (0.11%) SAP CX
9 1 (0.11%) SAP MDG-S
9 1 (0.11%) SAP S/4HANA
Cloud Services
1 92 (9.71%) SaaS
2 63 (6.65%) Azure
3 53 (5.60%) Power Platform
4 48 (5.07%) AWS
4 48 (5.07%) Salesforce Sales Cloud
5 38 (4.01%) Salesforce Service Cloud
6 31 (3.27%) GCP
7 27 (2.85%) Dynamics 365
8 24 (2.53%) Snowflake
9 22 (2.32%) Figma
10 18 (1.90%) Google Ads
11 16 (1.69%) Microsoft 365
12 12 (1.27%) Google Analytics
13 11 (1.16%) Adobe Analytics
13 11 (1.16%) Azure DevOps
13 11 (1.16%) Power Automate
14 10 (1.06%) Slack
15 9 (0.95%) PowerApps
15 9 (0.95%) Smartsheet
16 8 (0.84%) Azure Data Factory
Communications & Networking
1 10 (1.06%) Broadband
1 10 (1.06%) SMS
2 4 (0.42%) RSVP
3 3 (0.32%) Internet
3 3 (0.32%) Wi-Fi
4 2 (0.21%) 3G
4 2 (0.21%) 4G
4 2 (0.21%) 5G
4 2 (0.21%) CTI
4 2 (0.21%) Ethernet
4 2 (0.21%) WebEx
5 1 (0.11%) Intranet
5 1 (0.11%) NGN
Database & Business Intelligence
1 44 (4.65%) Power BI
2 33 (3.48%) Tableau
3 22 (2.32%) Data Warehouse
4 19 (2.01%) BigQuery
4 19 (2.01%) Data Lake
5 17 (1.80%) Metadata
6 10 (1.06%) Looker
6 10 (1.06%) NoSQL
6 10 (1.06%) Relational Database
7 8 (0.84%) Qlik Sense
8 6 (0.63%) MySQL
9 5 (0.53%) Big Data
10 3 (0.32%) Data Mining
10 3 (0.32%) Enterprise Data Warehouse
10 3 (0.32%) PostgreSQL
10 3 (0.32%) Redis
10 3 (0.32%) Semantic Layer
10 3 (0.32%) Star Schema
11 2 (0.21%) MongoDB
11 2 (0.21%) Oracle OLAP
Development Applications
1 26 (2.75%) Postman
2 22 (2.32%) JIRA
3 15 (1.58%) Git
4 10 (1.06%) Jenkins
5 9 (0.95%) Subversion
6 2 (0.21%) Charles Proxy
6 2 (0.21%) GitLab
6 2 (0.21%) Robot Framework
6 2 (0.21%) Selenium
7 1 (0.11%) PHPUnit
7 1 (0.11%) Team Foundation Server
7 1 (0.11%) Vite
General
1 291 (30.73%) Social Skills
2 136 (14.36%) Finance
3 115 (12.14%) Analytical Skills
4 92 (9.71%) Retail
5 54 (5.70%) Organisational Skills
6 46 (4.86%) Advertising
7 43 (4.54%) Public Sector
8 30 (3.17%) Banking
8 30 (3.17%) Legal
9 28 (2.96%) Presentation Skills
10 27 (2.85%) Influencing Skills
11 17 (1.80%) Telecoms
12 16 (1.69%) Publishing
13 13 (1.37%) Documentation Skills
13 13 (1.37%) Pharmaceutical
14 12 (1.27%) Automotive
14 12 (1.27%) Inclusion and Diversity
15 11 (1.16%) Law
16 9 (0.95%) Games
17 8 (0.84%) Electronics
Job Titles
1 136 (14.36%) Analyst
2 90 (9.50%) Senior
3 61 (6.44%) Marketing Manager
4 57 (6.02%) Developer
5 55 (5.81%) Lead
6 53 (5.60%) Architect
7 51 (5.39%) Product Manager
8 46 (4.86%) Project Manager
8 46 (4.86%) Senior Manager
9 45 (4.75%) Data Analyst
10 42 (4.44%) Consultant
11 38 (4.01%) Designer
12 34 (3.59%) Salesforce Developer
13 33 (3.48%) Business Analyst
14 27 (2.85%) Marketing Specialist
15 25 (2.64%) Product Owner
16 23 (2.43%) Business Manager
16 23 (2.43%) Programme Manager
17 21 (2.22%) Cloud Developer
17 21 (2.22%) Coordinator
Libraries, Frameworks & Software Standards
1 30 (3.17%) HTML
2 26 (2.75%) CSS
3 20 (2.11%) REST
4 14 (1.48%) Lightning Web Components
5 10 (1.06%) RESTful
6 9 (0.95%) AngularJS
6 9 (0.95%) VML
7 8 (0.84%) JSON
7 8 (0.84%) Middleware
8 7 (0.74%) Kafka
9 6 (0.63%) React
9 6 (0.63%) SOAP
10 5 (0.53%) OSGi
10 5 (0.53%) Pandas
10 5 (0.53%) PySpark
11 4 (0.42%) Flutter
11 4 (0.42%) HTML5
11 4 (0.42%) Node.js
11 4 (0.42%) React Native
11 4 (0.42%) V-Ray
Miscellaneous
1 90 (9.50%) Marketing Technology
2 89 (9.40%) Product Ownership
3 66 (6.97%) Social Media
4 55 (5.81%) Onboarding
5 25 (2.64%) Web Conferencing
6 19 (2.01%) PMI
7 18 (1.90%) Self-Motivation
8 17 (1.80%) Analytical Mindset
8 17 (1.80%) Data Protection Act
9 14 (1.48%) Data Structures
9 14 (1.48%) FMCG
10 13 (1.37%) Management Information System
11 12 (1.27%) AI Agents
12 11 (1.16%) Digital Media
12 11 (1.16%) Greenfield Project
12 11 (1.16%) Legacy Systems
13 10 (1.06%) Cloud Native
14 9 (0.95%) Animation
14 9 (0.95%) Educational Technology
14 9 (0.95%) Mobile App
Operating Systems
1 11 (1.16%) Windows
2 4 (0.42%) Windows 10
2 4 (0.42%) Windows Server
3 1 (0.11%) Android
3 1 (0.11%) Apple iOS
3 1 (0.11%) Linux
Processes & Methodologies
1 204 (21.54%) CRM
2 197 (20.80%) Analytics
3 189 (19.96%) Stakeholder Management
4 177 (18.69%) Agile
5 136 (14.36%) Roadmaps
6 128 (13.52%) Project Management
7 121 (12.78%) AI
8 108 (11.40%) Decision-Making
9 107 (11.30%) B2B
10 98 (10.35%) Problem-Solving
11 92 (9.71%) Digital Marketing
12 75 (7.92%) Business Intelligence
13 72 (7.60%) Stakeholder Engagement
14 69 (7.29%) Scrum
15 68 (7.18%) E-Commerce
16 67 (7.07%) Actionable Insight
16 67 (7.07%) Data Modelling
16 67 (7.07%) User Experience
17 62 (6.55%) Storytelling
18 61 (6.44%) Marketing Strategy
Programming Languages
1 132 (13.94%) SQL
2 72 (7.60%) Python
3 20 (2.11%) JavaScript
4 14 (1.48%) Apex Code
5 11 (1.16%) Java
6 9 (0.95%) R
7 8 (0.84%) TypeScript
8 5 (0.53%) SOQL
9 4 (0.42%) C#
9 4 (0.42%) PHP
9 4 (0.42%) PowerShell
10 3 (0.32%) Data Analysis Expressions
10 3 (0.32%) Korn
10 3 (0.32%) LookML
11 2 (0.21%) Google Apps Script
11 2 (0.21%) PL/SQL
11 2 (0.21%) SystemVerilog
12 1 (0.11%) Bash
12 1 (0.11%) Shell Script
12 1 (0.11%) VBA
Qualifications
1 97 (10.24%) Degree
2 43 (4.54%) Security Cleared
3 32 (3.38%) SC Cleared
4 23 (2.43%) PMI Certification
4 23 (2.43%) PMP
5 12 (1.27%) Computer Science Degree
6 11 (1.16%) Master's Degree
7 7 (0.74%) DV Cleared
7 7 (0.74%) MBA
8 6 (0.63%) BPSS Clearance
9 4 (0.42%) PhD
9 4 (0.42%) RIBA
10 1 (0.11%) Analytics IQ
10 1 (0.11%) AWS Certification
10 1 (0.11%) CEH
10 1 (0.11%) CISA
10 1 (0.11%) CISM
10 1 (0.11%) CISSP
10 1 (0.11%) Microsoft Certification
10 1 (0.11%) MOS
Quality Assurance & Compliance
1 49 (5.17%) QA
2 48 (5.07%) Data Quality
3 43 (4.54%) GDPR
4 22 (2.32%) Accessibility
5 11 (1.16%) PMO
6 8 (0.84%) Actionable Recommendations
7 7 (0.74%) PERC
8 6 (0.63%) SLA
9 4 (0.42%) California Consumer Privacy Act
9 4 (0.42%) GRC
10 2 (0.21%) DO-254
10 2 (0.21%) WCAG
11 1 (0.11%) ISO/IEC 27001
11 1 (0.11%) NIST
11 1 (0.11%) PCI DSS
11 1 (0.11%) UCITS
11 1 (0.11%) WAI
11 1 (0.11%) WAI-ARIA
System Software
1 11 (1.16%) Active Directory
2 6 (0.63%) Docker
3 4 (0.42%) Virtual Machines
4 1 (0.11%) Varnish
Systems Management
1 9 (0.95%) Systems Management Server (SMS)
2 7 (0.74%) Kubernetes
3 3 (0.32%) Terraform
4 1 (0.11%) Ansible
4 1 (0.11%) Grafana
Vendors
1 174 (18.37%) Salesforce
2 104 (10.98%) Adobe
3 89 (9.40%) Microsoft
4 70 (7.39%) Google
5 58 (6.12%) Salesforce Marketing Cloud
6 29 (3.06%) Databricks
7 23 (2.43%) Oracle
8 20 (2.11%) TikTok
9 19 (2.01%) Braze
10 16 (1.69%) HubSpot
10 16 (1.69%) SAP
11 10 (1.06%) MuleSoft
12 9 (0.95%) YouTube
13 8 (0.84%) Marketo
14 6 (0.63%) Instagram
14 6 (0.63%) Pega
15 5 (0.53%) Facebook
15 5 (0.53%) Pardot
15 5 (0.53%) Pinterest
15 5 (0.53%) Snapchat