Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 4 September 2026, comparing them to the same period in the previous two years.

6 months to
4 Sep 2026
Same period 2025 Same period 2024
Rank 127 89 76
Rank change year-on-year -38 -13 +18
Contract jobs citing Marketing 991 771 920
As % of all contract jobs in England 2.17% 2.83% 2.82%
As % of the General category 3.92% 4.40% 4.88%
Number of daily rates quoted 525 423 503
10th Percentile £263 £213 £250
25th Percentile £363 £325 £350
Median daily rate (50th Percentile) £475 £475 £500
Median % change year-on-year - -5.00% -4.31%
75th Percentile £600 £581 £638
90th Percentile £680 £700 £738
UK median daily rate £475 £475 £494
% change year-on-year - -3.80% -5.95%
Number of hourly rates quoted 54 61 57
10th Percentile £13.50 £15.50 £12.75
25th Percentile £17.16 £20.25 £16.25
Median hourly rate £35.50 £34.00 £31.62
Median % change year-on-year +4.41% +7.53% -1.95%
75th Percentile £40.94 £45.75 £40.75
90th Percentile £50.00 £54.00 £58.00
UK median hourly rate £35.50 £34.25 £31.31
% change year-on-year +3.65% +9.39% -2.16%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 25,305 17,531 18,851
As % of all contract IT jobs advertised in England 55.45% 64.41% 57.88%
Number of daily rates quoted 15,011 11,116 11,810
10th Percentile £313 £275 £300
25th Percentile £423 £400 £418
Median daily rate (50th Percentile) £525 £500 £538
Median % change year-on-year +5.00% -6.98% -2.27%
75th Percentile £638 £638 £650
90th Percentile £750 £750 £775
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 2,046 981 1,038
10th Percentile £13.99 £13.46 £14.55
25th Percentile £17.25 £16.17 £18.00
Median hourly rate £31.50 £25.15 £38.12
Median % change year-on-year +25.25% -34.02% +38.62%
75th Percentile £57.00 £50.00 £61.30
90th Percentile £78.75 £72.50 £71.50
UK median hourly rate £30.50 £25.15 £37.50
% change year-on-year +21.27% -32.93% +36.36%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 4 September 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 4 September 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 4 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -20 660 £500 +9.59% 3,743
South East -32 108 £403 -16.04% 616
North of England -45 85 £492 -7.17% 452
Midlands -29 62 £625 +38.89% 277
West Midlands -17 51 £625 +36.99% 160
North West -27 46 £492 -7.17% 270
East of England +1 35 £400 +86.05% 155
South West -88 33 £322 -41.41% 266
Yorkshire -40 23 £501 +1.62% 143
North East -24 19 £750 +70.45% 41
East Midlands -31 10 £609 +36.19% 116
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 86 (8.68%) CMS
2 42 (4.24%) Adobe Experience Manager
3 16 (1.61%) SharePoint
4 12 (1.21%) Sitecore CMS
5 10 (1.01%) Confluence
6 9 (0.91%) Apache Airflow
7 8 (0.81%) SAS
8 7 (0.71%) Headless CMS
9 6 (0.61%) Apache Spark
9 6 (0.61%) Drupal
9 6 (0.61%) WordPress
10 4 (0.40%) Apache
11 3 (0.30%) Umbraco
12 1 (0.10%) Jupyter
12 1 (0.10%) Kentico
12 1 (0.10%) Mendix
12 1 (0.10%) nginx
12 1 (0.10%) Oracle Collaboration Suite
12 1 (0.10%) Palantir Foundry
12 1 (0.10%) SharePoint Server
Applications
1 49 (4.94%) Microsoft Excel
2 33 (3.33%) Microsoft Office
3 32 (3.23%) Microsoft PowerPoint
4 26 (2.62%) Photoshop
5 13 (1.31%) Adobe Illustrator
6 8 (0.81%) Adobe Creative Suite
7 7 (0.71%) MS Visio
8 6 (0.61%) InDesign
8 6 (0.61%) Trello
9 5 (0.50%) SPSS
10 4 (0.40%) Acrobat
10 4 (0.40%) Chatbot
11 3 (0.30%) Adobe After Effects
11 3 (0.30%) Maya
12 1 (0.10%) Adobe Premiere
12 1 (0.10%) Notion
12 1 (0.10%) Siemens NX
12 1 (0.10%) Spreadsheet
Business Applications
1 35 (3.53%) Dynamics CRM
2 22 (2.22%) Adobe Campaign
3 19 (1.92%) Salesforce CRM
4 13 (1.31%) Magento
5 12 (1.21%) Shopify
6 7 (0.71%) Workfront
7 6 (0.61%) Raiser’s Edge
8 4 (0.40%) Eloqua
9 3 (0.30%) SAP CRM
9 3 (0.30%) SAP MDG
9 3 (0.30%) Sprinklr
10 2 (0.20%) Payment Gateway
10 2 (0.20%) SAP S/4HANA
11 1 (0.10%) Dynamics GP
11 1 (0.10%) JDE EnterpriseOne
11 1 (0.10%) NetSuite
11 1 (0.10%) SAP CX
11 1 (0.10%) SAP MDG-S
11 1 (0.10%) Teamcenter
11 1 (0.10%) Workday HCM
Cloud Services
1 81 (8.17%) SaaS
2 76 (7.67%) Azure
3 61 (6.16%) Power Platform
4 51 (5.15%) AWS
5 47 (4.74%) Salesforce Sales Cloud
6 40 (4.04%) Salesforce Service Cloud
7 37 (3.73%) GCP
8 34 (3.43%) Dynamics 365
9 28 (2.83%) Snowflake
10 25 (2.52%) Adobe Analytics
11 22 (2.22%) Google Analytics
12 21 (2.12%) Figma
13 20 (2.02%) Azure DevOps
13 20 (2.02%) Power Automate
14 18 (1.82%) Google Ads
15 14 (1.41%) Azure Data Factory
15 14 (1.41%) PowerApps
16 13 (1.31%) GitHub
17 12 (1.21%) Serverless
18 11 (1.11%) Microsoft 365
Communications & Networking
1 25 (2.52%) Broadband
2 14 (1.41%) SMS
3 4 (0.40%) RSVP
4 3 (0.30%) Ethernet
4 3 (0.30%) Wi-Fi
5 2 (0.20%) CTI
5 2 (0.20%) WebEx
6 1 (0.10%) 3G
6 1 (0.10%) 4G
6 1 (0.10%) 5G
6 1 (0.10%) Firewall
6 1 (0.10%) NGN
6 1 (0.10%) SSL
6 1 (0.10%) VSAN
Database & Business Intelligence
1 49 (4.94%) Power BI
2 39 (3.94%) Tableau
3 25 (2.52%) BigQuery
3 25 (2.52%) Data Warehouse
4 21 (2.12%) Metadata
5 19 (1.92%) Data Lake
6 12 (1.21%) Looker
7 9 (0.91%) NoSQL
8 8 (0.81%) Qlik Sense
9 6 (0.61%) Big Data
9 6 (0.61%) MySQL
9 6 (0.61%) Semantic Layer
10 5 (0.50%) PostgreSQL
10 5 (0.50%) Relational Database
11 4 (0.40%) MongoDB
11 4 (0.40%) SQL Server
12 3 (0.30%) Data Mining
12 3 (0.30%) SQL Server Integration Services
12 3 (0.30%) SQLPlus
12 3 (0.30%) Star Schema
Development Applications
1 32 (3.23%) JIRA
2 21 (2.12%) Git
3 20 (2.02%) Postman
4 13 (1.31%) Jenkins
5 9 (0.91%) Subversion
6 4 (0.40%) GitLab
7 2 (0.20%) Charles Proxy
7 2 (0.20%) Robot Framework
7 2 (0.20%) Selenium
7 2 (0.20%) TeamCity
7 2 (0.20%) Visual Studio
7 2 (0.20%) Visual Studio Code
8 1 (0.10%) Ant
8 1 (0.10%) Atlassian Bamboo
8 1 (0.10%) Claude Code
8 1 (0.10%) Cypress.io
8 1 (0.10%) JDeveloper
8 1 (0.10%) PHPUnit
8 1 (0.10%) Team Foundation Server
8 1 (0.10%) Vite
General
1 299 (30.17%) Social Skills
2 148 (14.93%) Finance
3 124 (12.51%) Analytical Skills
4 111 (11.20%) Retail
5 53 (5.35%) Organisational Skills
6 44 (4.44%) Influencing Skills
7 41 (4.14%) Public Sector
8 34 (3.43%) Advertising
9 30 (3.03%) Banking
10 28 (2.83%) Legal
11 24 (2.42%) Presentation Skills
12 20 (2.02%) Publishing
13 19 (1.92%) Documentation Skills
14 18 (1.82%) Telecoms
15 14 (1.41%) Inclusion and Diversity
15 14 (1.41%) Pharmaceutical
16 12 (1.21%) Automotive
17 11 (1.11%) Law
17 11 (1.11%) Manufacturing
18 10 (1.01%) Billing
Job Titles
1 130 (13.12%) Analyst
2 94 (9.49%) Senior
3 66 (6.66%) Lead
4 64 (6.46%) Developer
5 63 (6.36%) Architect
6 52 (5.25%) Marketing Manager
7 48 (4.84%) Consultant
8 47 (4.74%) Product Manager
9 46 (4.64%) Data Analyst
10 45 (4.54%) Senior Manager
11 44 (4.44%) Project Manager
12 36 (3.63%) Designer
13 34 (3.43%) Salesforce Developer
14 27 (2.72%) Coordinator
14 27 (2.72%) Marketing Specialist
15 26 (2.62%) Business Analyst
16 25 (2.52%) Business Manager
17 24 (2.42%) Development Manager
17 24 (2.42%) Product Owner
18 22 (2.22%) Cloud Developer
Libraries, Frameworks & Software Standards
1 43 (4.34%) HTML
2 40 (4.04%) CSS
3 28 (2.83%) REST
4 15 (1.51%) Lightning Web Components
5 12 (1.21%) Middleware
6 11 (1.11%) JSON
7 10 (1.01%) .NET
8 9 (0.91%) ATL
8 9 (0.91%) React
8 9 (0.91%) VML
9 8 (0.81%) AngularJS
9 8 (0.81%) Kafka
9 8 (0.81%) RESTful
9 8 (0.81%) SOAP
10 7 (0.71%) Terraform
11 6 (0.61%) Node.js
11 6 (0.61%) PySpark
12 5 (0.50%) Next.js
12 5 (0.50%) Pandas
13 4 (0.40%) Flutter
Miscellaneous
1 104 (10.49%) Marketing Technology
2 78 (7.87%) Product Ownership
3 76 (7.67%) Social Media
4 48 (4.84%) Onboarding
5 19 (1.92%) Web Conferencing
6 16 (1.61%) Analytical Mindset
6 16 (1.61%) Management Information System
7 15 (1.51%) Cloud Native
7 15 (1.51%) Mobile App
7 15 (1.51%) PMI
8 14 (1.41%) Self-Motivation
9 13 (1.31%) Data Protection Act
9 13 (1.31%) Data Structures
10 12 (1.21%) AI Agents
11 11 (1.11%) Digital Media
11 11 (1.11%) FMCG
12 10 (1.01%) Blog
13 9 (0.91%) Animation
14 7 (0.71%) Graphic Design
14 7 (0.71%) Taxonomies
Operating Systems
1 10 (1.01%) Windows
2 4 (0.40%) Windows 10
2 4 (0.40%) Windows Server
3 1 (0.10%) Linux
Processes & Methodologies
1 229 (23.11%) Analytics
2 226 (22.81%) Stakeholder Management
3 220 (22.20%) CRM
4 186 (18.77%) Agile
5 144 (14.53%) Roadmaps
6 133 (13.42%) Digital Marketing
7 129 (13.02%) AI
7 129 (13.02%) Project Management
8 115 (11.60%) Decision-Making
9 102 (10.29%) B2B
9 102 (10.29%) Problem-Solving
10 89 (8.98%) Customer Experience
11 77 (7.77%) Personalization
11 77 (7.77%) Scrum
12 75 (7.57%) Business Intelligence
12 75 (7.57%) E-Commerce
12 75 (7.57%) Stakeholder Engagement
13 73 (7.37%) Actionable Insight
14 65 (6.56%) Continuous Improvement
14 65 (6.56%) User Experience
Programming Languages
1 150 (15.14%) SQL
2 85 (8.58%) Python
3 38 (3.83%) JavaScript
4 15 (1.51%) Apex Code
5 13 (1.31%) TypeScript
6 12 (1.21%) R
7 10 (1.01%) C#
8 8 (0.81%) Java
9 6 (0.61%) PowerShell
10 5 (0.50%) SOQL
11 4 (0.40%) Korn
11 4 (0.40%) PHP
12 3 (0.30%) Bash
12 3 (0.30%) LookML
13 2 (0.20%) Data Analysis Expressions
13 2 (0.20%) PL/SQL
14 1 (0.10%) Google Apps Script
14 1 (0.10%) SOSL
14 1 (0.10%) VBA
Qualifications
1 94 (9.49%) Degree
2 45 (4.54%) Security Cleared
3 30 (3.03%) SC Cleared
4 23 (2.32%) PMP
5 20 (2.02%) PMI Certification
6 13 (1.31%) Computer Science Degree
7 11 (1.11%) Master's Degree
8 7 (0.71%) DV Cleared
8 7 (0.71%) MBA
9 4 (0.40%) Microsoft Certification
10 2 (0.20%) Azure Certification
10 2 (0.20%) BPSS Clearance
11 1 (0.10%) Analytics IQ
11 1 (0.10%) AWS Certification
11 1 (0.10%) MOS
11 1 (0.10%) Numerate Degree
11 1 (0.10%) PhD
11 1 (0.10%) Postgraduate
11 1 (0.10%) Six Sigma Black Belt
11 1 (0.10%) TOGAF Certification
Quality Assurance & Compliance
1 61 (6.16%) QA
2 54 (5.45%) Data Quality
3 36 (3.63%) GDPR
4 23 (2.32%) Accessibility
5 14 (1.41%) PMO
6 13 (1.31%) Actionable Recommendations
7 6 (0.61%) PERC
8 3 (0.30%) California Consumer Privacy Act
9 2 (0.20%) WCAG
10 1 (0.10%) GRC
10 1 (0.10%) HIPAA
10 1 (0.10%) PCI DSS
10 1 (0.10%) Sarbanes-Oxley
10 1 (0.10%) SLA
10 1 (0.10%) UCITS
10 1 (0.10%) WAI
10 1 (0.10%) WAI-ARIA
System Software
1 11 (1.11%) Active Directory
2 6 (0.61%) Docker
3 4 (0.40%) Virtual Machines
4 1 (0.10%) Varnish
4 1 (0.10%) VMware Infrastructure
4 1 (0.10%) VMware NSX
4 1 (0.10%) vSphere
Systems Management
1 9 (0.91%) Systems Management Server (SMS)
2 7 (0.71%) Kubernetes
3 2 (0.20%) Ansible
3 2 (0.20%) Single Sign-On
4 1 (0.10%) Grafana
4 1 (0.10%) vCenter Server
4 1 (0.10%) vMotion
Vendors
1 183 (18.47%) Salesforce
2 108 (10.90%) Adobe
3 102 (10.29%) Microsoft
4 74 (7.47%) Google
5 63 (6.36%) Salesforce Marketing Cloud
6 43 (4.34%) Databricks
7 27 (2.72%) Braze
8 18 (1.82%) HubSpot
8 18 (1.82%) Oracle
9 17 (1.72%) SAP
10 15 (1.51%) MuleSoft
10 15 (1.51%) Sitecore
11 14 (1.41%) TikTok
12 9 (0.91%) Facebook
12 9 (0.91%) Tealium
13 7 (0.71%) Marketo
13 7 (0.71%) Optimizely
13 7 (0.71%) YouTube
14 6 (0.61%) Amplitude
14 6 (0.61%) Cisco