Marketing Contract Job Trends in England

Marketing
UK > England

The table below looks at the prevalence of the term Marketing in contract job vacancies in England. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 14 August 2026, comparing them to the same period in the previous two years.

6 months to
14 Aug 2026
Same period 2025 Same period 2024
Rank 129 89 79
Rank change year-on-year -40 -10 +22
Contract jobs citing Marketing 979 788 909
As % of all contract jobs in England 2.15% 2.85% 2.73%
As % of the General category 3.88% 4.44% 4.74%
Number of daily rates quoted 545 438 532
10th Percentile £263 £213 £250
25th Percentile £354 £325 £350
Median daily rate (50th Percentile) £450 £475 £500
Median % change year-on-year -5.26% -5.00% -2.44%
75th Percentile £575 £600 £638
90th Percentile £675 £700 £761
UK median daily rate £450 £464 £500
% change year-on-year -2.96% -7.25% -2.91%
Number of hourly rates quoted 49 58 71
10th Percentile £14.96 £19.51 £13.00
25th Percentile £22.50 £25.88 £17.08
Median hourly rate £35.50 £34.58 £31.62
Median % change year-on-year +2.68% +9.35% -0.41%
75th Percentile £43.69 £48.44 £43.13
90th Percentile £50.00 £55.98 £58.75
UK median hourly rate £35.50 £34.83 £31.31
% change year-on-year +1.94% +11.23% -0.60%

All General Skills
England

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in England.

Contract vacancies with a requirement for general skills 25,244 17,764 19,195
As % of all contract IT jobs advertised in England 55.36% 64.28% 57.61%
Number of daily rates quoted 15,039 11,302 12,323
10th Percentile £313 £277 £300
25th Percentile £419 £400 £419
Median daily rate (50th Percentile) £525 £512 £538
Median % change year-on-year +2.54% -4.83% -2.18%
75th Percentile £638 £638 £663
90th Percentile £750 £750 £775
UK median daily rate £525 £500 £525
% change year-on-year +5.00% -4.76% -4.55%
Number of hourly rates quoted 2,001 964 1,232
10th Percentile £14.00 £13.25 £14.50
25th Percentile £17.87 £16.48 £18.03
Median hourly rate £32.50 £25.15 £38.12
Median % change year-on-year +29.22% -34.02% +38.62%
75th Percentile £62.00 £50.00 £60.00
90th Percentile £81.05 £75.00 £70.39
UK median hourly rate £31.53 £25.15 £38.12
% change year-on-year +25.36% -34.02% +38.62%

Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised in England.

Marketing job vacancy trend in England

Marketing
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Marketing.

Contractor daily rate distribution trend for jobs in England citing Marketing

Marketing
Daily Rate Histogram in England

Daily rate distribution for jobs citing Marketing in England over the 6 months to 14 August 2026.

Daily rate histogram for Marketing in England

Marketing
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Marketing.

Contractor hourly rate distribution trend for jobs in England citing Marketing

Marketing
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Marketing in England over the 6 months to 14 August 2026.

Hourly rate histogram for Marketing in England

Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the England region over the 6 months to 14 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London -12 654 £455 +1.11% 1,635
South East -54 101 £410 -23.72% 444
North of England -35 80 £492 -6.29% 309
Midlands -28 59 £625 +39.35% 177
West Midlands -25 48 £625 +36.99% 109
North West -27 43 £481 -9.25% 184
East of England +5 38 £400 +86.05% 95
South West -88 33 £322 -41.41% 129
Yorkshire -36 20 £488 +0.05% 92
North East -30 19 £750 +70.45% 36
East Midlands -29 10 £609 +36.19% 68
Marketing
UK

Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 84 (8.58%) CMS
2 35 (3.58%) Adobe Experience Manager
3 16 (1.63%) SharePoint
4 11 (1.12%) Confluence
5 8 (0.82%) Sitecore CMS
6 7 (0.72%) Apache Airflow
6 7 (0.72%) SAS
7 6 (0.61%) Drupal
7 6 (0.61%) WordPress
8 4 (0.41%) Apache Spark
8 4 (0.41%) Headless CMS
9 3 (0.31%) Apache
9 3 (0.31%) Umbraco
10 2 (0.20%) Oracle Collaboration Suite
11 1 (0.10%) Jupyter
11 1 (0.10%) Kentico
11 1 (0.10%) Mendix
11 1 (0.10%) nginx
11 1 (0.10%) Palantir Foundry
11 1 (0.10%) SharePoint Server
Applications
1 48 (4.90%) Microsoft Excel
2 31 (3.17%) Microsoft Office
2 31 (3.17%) Microsoft PowerPoint
3 28 (2.86%) Photoshop
4 12 (1.23%) Adobe Illustrator
5 8 (0.82%) Adobe Creative Suite
6 7 (0.72%) MS Visio
7 6 (0.61%) Trello
8 5 (0.51%) InDesign
8 5 (0.51%) SPSS
9 4 (0.41%) Acrobat
9 4 (0.41%) Chatbot
9 4 (0.41%) Maya
10 3 (0.31%) Adobe After Effects
11 1 (0.10%) Adobe Captivate
11 1 (0.10%) Adobe Premiere
11 1 (0.10%) Final Cut Pro
11 1 (0.10%) Notion
11 1 (0.10%) Siemens NX
11 1 (0.10%) Spreadsheet
Business Applications
1 33 (3.37%) Dynamics CRM
2 26 (2.66%) Adobe Campaign
3 19 (1.94%) Salesforce CRM
4 11 (1.12%) Magento
5 9 (0.92%) Shopify
6 8 (0.82%) Eloqua
7 7 (0.72%) Sprinklr
8 6 (0.61%) Raiser’s Edge
8 6 (0.61%) Workfront
9 3 (0.31%) SAP MDG
10 2 (0.20%) Payment Gateway
10 2 (0.20%) SAP CRM
10 2 (0.20%) SAP S/4HANA
11 1 (0.10%) Dynamics GP
11 1 (0.10%) Dynamics NAV
11 1 (0.10%) NetSuite
11 1 (0.10%) SAP CX
11 1 (0.10%) SAP MDG-S
11 1 (0.10%) Teamcenter
11 1 (0.10%) Workday HCM
Cloud Services
1 92 (9.40%) SaaS
2 69 (7.05%) Azure
3 57 (5.82%) Power Platform
4 51 (5.21%) AWS
5 47 (4.80%) Salesforce Sales Cloud
6 41 (4.19%) Salesforce Service Cloud
7 35 (3.58%) GCP
8 32 (3.27%) Dynamics 365
9 27 (2.76%) Snowflake
10 21 (2.15%) Figma
11 19 (1.94%) Google Analytics
12 18 (1.84%) Adobe Analytics
12 18 (1.84%) Power Automate
13 17 (1.74%) Google Ads
14 15 (1.53%) Azure DevOps
15 13 (1.33%) PowerApps
16 11 (1.12%) Azure Data Factory
17 10 (1.02%) Microsoft 365
17 10 (1.02%) Salesforce Commerce Cloud
17 10 (1.02%) Serverless
Communications & Networking
1 16 (1.63%) Broadband
2 12 (1.23%) SMS
3 4 (0.41%) RSVP
4 3 (0.31%) Ethernet
4 3 (0.31%) Wi-Fi
5 2 (0.20%) 3G
5 2 (0.20%) 4G
5 2 (0.20%) 5G
5 2 (0.20%) CTI
5 2 (0.20%) WebEx
6 1 (0.10%) Firewall
6 1 (0.10%) NGN
6 1 (0.10%) SSL
6 1 (0.10%) VSAN
Database & Business Intelligence
1 46 (4.70%) Power BI
2 35 (3.58%) Tableau
3 22 (2.25%) BigQuery
4 21 (2.15%) Data Warehouse
5 18 (1.84%) Data Lake
6 16 (1.63%) Metadata
7 11 (1.12%) Looker
8 10 (1.02%) Relational Database
9 8 (0.82%) Qlik Sense
10 7 (0.72%) Big Data
10 7 (0.72%) NoSQL
11 6 (0.61%) MySQL
11 6 (0.61%) Semantic Layer
12 4 (0.41%) Data Mining
12 4 (0.41%) PostgreSQL
13 3 (0.31%) Enterprise Data Warehouse
13 3 (0.31%) MongoDB
13 3 (0.31%) Redis
13 3 (0.31%) SQLPlus
13 3 (0.31%) Star Schema
Development Applications
1 28 (2.86%) JIRA
2 23 (2.35%) Postman
3 18 (1.84%) Git
4 12 (1.23%) Jenkins
5 9 (0.92%) Subversion
6 4 (0.41%) GitLab
7 2 (0.20%) Charles Proxy
7 2 (0.20%) Robot Framework
7 2 (0.20%) Selenium
7 2 (0.20%) TeamCity
8 1 (0.10%) Atlassian Bamboo
8 1 (0.10%) Claude Code
8 1 (0.10%) Cypress.io
8 1 (0.10%) Maven
8 1 (0.10%) Octopus Deploy
8 1 (0.10%) PHPUnit
8 1 (0.10%) Sonatype Nexus
8 1 (0.10%) Team Foundation Server
8 1 (0.10%) Visual Studio Code
8 1 (0.10%) Vite
General
1 288 (29.42%) Social Skills
2 140 (14.30%) Finance
3 125 (12.77%) Analytical Skills
4 104 (10.62%) Retail
5 55 (5.62%) Organisational Skills
6 44 (4.49%) Public Sector
7 40 (4.09%) Advertising
8 35 (3.58%) Influencing Skills
9 31 (3.17%) Legal
10 30 (3.06%) Banking
11 29 (2.96%) Presentation Skills
12 20 (2.04%) Publishing
13 18 (1.84%) Telecoms
14 15 (1.53%) Pharmaceutical
15 14 (1.43%) Automotive
15 14 (1.43%) Inclusion and Diversity
16 13 (1.33%) Documentation Skills
17 11 (1.12%) Manufacturing
18 8 (0.82%) Electronics
19 7 (0.72%) Law
Job Titles
1 133 (13.59%) Analyst
2 90 (9.19%) Senior
3 62 (6.33%) Architect
4 61 (6.23%) Developer
5 58 (5.92%) Lead
6 56 (5.72%) Marketing Manager
7 51 (5.21%) Product Manager
8 50 (5.11%) Consultant
9 48 (4.90%) Data Analyst
9 48 (4.90%) Project Manager
10 47 (4.80%) Senior Manager
11 36 (3.68%) Designer
12 34 (3.47%) Salesforce Developer
13 32 (3.27%) Business Analyst
14 27 (2.76%) Marketing Specialist
15 25 (2.55%) Product Owner
16 23 (2.35%) Coordinator
17 22 (2.25%) Data Engineer
18 21 (2.15%) Cloud Developer
18 21 (2.15%) Programme Manager
Libraries, Frameworks & Software Standards
1 35 (3.58%) HTML
2 32 (3.27%) CSS
3 25 (2.55%) REST
4 15 (1.53%) Lightning Web Components
5 12 (1.23%) Middleware
6 11 (1.12%) JSON
7 9 (0.92%) React
7 9 (0.92%) RESTful
7 9 (0.92%) VML
8 8 (0.82%) AngularJS
9 7 (0.72%) .NET
9 7 (0.72%) Kafka
9 7 (0.72%) SOAP
10 5 (0.51%) Next.js
10 5 (0.51%) Node.js
10 5 (0.51%) PySpark
11 4 (0.41%) Flutter
11 4 (0.41%) HTML5
11 4 (0.41%) Pandas
11 4 (0.41%) React Native
Miscellaneous
1 108 (11.03%) Marketing Technology
2 82 (8.38%) Product Ownership
3 71 (7.25%) Social Media
4 53 (5.41%) Onboarding
5 21 (2.15%) Web Conferencing
6 20 (2.04%) Analytical Mindset
7 19 (1.94%) PMI
8 17 (1.74%) Self-Motivation
9 16 (1.63%) Data Protection Act
10 15 (1.53%) AI Agents
10 15 (1.53%) Data Structures
11 14 (1.43%) Cloud Native
11 14 (1.43%) Management Information System
11 14 (1.43%) Mobile App
12 13 (1.33%) FMCG
13 11 (1.12%) Blog
13 11 (1.12%) Digital Media
14 10 (1.02%) Legacy Systems
15 9 (0.92%) Animation
15 9 (0.92%) Greenfield Project
Operating Systems
1 10 (1.02%) Windows
2 4 (0.41%) Windows 10
2 4 (0.41%) Windows Server
3 1 (0.10%) Android
3 1 (0.10%) Apple iOS
3 1 (0.10%) Linux
Processes & Methodologies
1 218 (22.27%) Analytics
2 215 (21.96%) CRM
3 214 (21.86%) Stakeholder Management
4 193 (19.71%) Agile
5 142 (14.50%) Roadmaps
6 138 (14.10%) Project Management
7 124 (12.67%) AI
8 121 (12.36%) Digital Marketing
9 111 (11.34%) Decision-Making
10 110 (11.24%) Problem-Solving
11 107 (10.93%) B2B
12 79 (8.07%) Stakeholder Engagement
13 78 (7.97%) Business Intelligence
13 78 (7.97%) Scrum
14 75 (7.66%) Customer Experience
15 74 (7.56%) E-Commerce
16 71 (7.25%) Personalization
17 68 (6.95%) Data Modelling
18 66 (6.74%) Actionable Insight
18 66 (6.74%) User Experience
Programming Languages
1 137 (13.99%) SQL
2 77 (7.87%) Python
3 31 (3.17%) JavaScript
4 15 (1.53%) Apex Code
5 10 (1.02%) Java
5 10 (1.02%) R
5 10 (1.02%) TypeScript
6 9 (0.92%) C#
7 6 (0.61%) PowerShell
8 5 (0.51%) SOQL
9 4 (0.41%) Korn
9 4 (0.41%) PHP
10 3 (0.31%) Data Analysis Expressions
10 3 (0.31%) LookML
11 2 (0.20%) PL/SQL
12 1 (0.10%) Bash
12 1 (0.10%) Google Apps Script
12 1 (0.10%) Shell Script
12 1 (0.10%) SOSL
12 1 (0.10%) VBA
Qualifications
1 93 (9.50%) Degree
2 44 (4.49%) Security Cleared
3 30 (3.06%) SC Cleared
4 25 (2.55%) PMP
5 24 (2.45%) PMI Certification
6 13 (1.33%) Computer Science Degree
7 12 (1.23%) Master's Degree
8 7 (0.72%) DV Cleared
8 7 (0.72%) MBA
9 3 (0.31%) RIBA
10 2 (0.20%) Azure Certification
10 2 (0.20%) BPSS Clearance
10 2 (0.20%) Microsoft Certification
10 2 (0.20%) PhD
11 1 (0.10%) Analytics IQ
11 1 (0.10%) AWS Certification
11 1 (0.10%) MOS
11 1 (0.10%) Postgraduate
11 1 (0.10%) PRINCE2 Practitioner
11 1 (0.10%) Six Sigma Black Belt
Quality Assurance & Compliance
1 58 (5.92%) Data Quality
2 52 (5.31%) QA
3 41 (4.19%) GDPR
4 22 (2.25%) Accessibility
5 13 (1.33%) PMO
6 8 (0.82%) Actionable Recommendations
7 7 (0.72%) PERC
8 5 (0.51%) California Consumer Privacy Act
8 5 (0.51%) SLA
9 4 (0.41%) GRC
10 2 (0.20%) WCAG
11 1 (0.10%) HIPAA
11 1 (0.10%) PCI DSS
11 1 (0.10%) UCITS
11 1 (0.10%) WAI
11 1 (0.10%) WAI-ARIA
System Software
1 11 (1.12%) Active Directory
2 5 (0.51%) Docker
3 4 (0.41%) Virtual Machines
4 1 (0.10%) Varnish
4 1 (0.10%) VMware Infrastructure
4 1 (0.10%) VMware NSX
4 1 (0.10%) vSphere
Systems Management
1 9 (0.92%) Systems Management Server (SMS)
2 6 (0.61%) Kubernetes
3 5 (0.51%) Terraform
4 2 (0.20%) Ansible
4 2 (0.20%) Single Sign-On
5 1 (0.10%) Grafana
5 1 (0.10%) vCenter Server
5 1 (0.10%) vMotion
Vendors
1 184 (18.79%) Salesforce
2 106 (10.83%) Adobe
3 97 (9.91%) Microsoft
4 73 (7.46%) Google
5 64 (6.54%) Salesforce Marketing Cloud
6 36 (3.68%) Databricks
7 28 (2.86%) Braze
8 25 (2.55%) Oracle
9 20 (2.04%) TikTok
10 18 (1.84%) SAP
11 17 (1.74%) HubSpot
12 13 (1.33%) MuleSoft
13 11 (1.12%) Sitecore
14 10 (1.02%) Tealium
15 9 (0.92%) YouTube
16 8 (0.82%) Marketo
16 8 (0.82%) Optimizely
17 6 (0.61%) Cisco
17 6 (0.61%) Facebook
17 6 (0.61%) Pega