Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
South East > Hampshire
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 184 174 175
Rank change year-on-year -10 +1 +16
Permanent jobs citing Digital Marketing 78 101 114
As % of all permanent IT jobs advertised in Hampshire 1.22% 1.47% 1.61%
As % of the Processes & Methodologies category 1.40% 1.68% 1.83%
Number of salaries quoted 72 49 89
Hampshire median annual salary £40,000 £50,000 £25,000
Median salary % change year-on-year -20.00% +100.00% -16.67%
10th Percentile £21,250 £26,850 £19,500
90th Percentile £70,250 £67,500 £62,500
South East median annual salary £42,505 £41,500 £42,500
% change year-on-year +2.42% -2.35% +6.25%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hampshire
Permanent vacancies with a requirement for process or methodology skills 5557 6010 6217
As % of all permanent IT jobs advertised in Hampshire 86.57% 87.27% 87.69%
Number of salaries quoted 4764 5142 5241
Hampshire median annual salary £42,500 £41,500 £42,500
Median salary % change year-on-year +2.41% -2.35% +2.41%
10th Percentile £26,250 £26,250 £25,000
90th Percentile £65,000 £62,500 £62,500
South East median annual salary £45,000 £45,000 £45,000

Digital Marketing
Job Vacancy Trend in Hampshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Hampshire.

Job vacancy trend for Digital Marketing in Hampshire

Digital Marketing
Salary Trend in Hampshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Hampshire.

Salary trend for Digital Marketing in Hampshire

Digital Marketing
Salary Histogram in Hampshire

The salary distribution of IT jobs citing Digital Marketing in Hampshire over the 6 months to 22 November 2017.

Salary histogram for Digital Marketing in Hampshire

Digital Marketing
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Hampshire region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Basingstoke +11 29 £64,500 -0.77%
Farnborough +3 17 £26,000 -53.78%
Portsmouth -4 14 £50,000 +51.52%
Southampton -49 11 £35,000 -22.22% 3
Emsworth - 3 £21,000 -
Winchester - 2 - -
Andover - 2 £27,500 -
Digital Marketing
South East

For the 6 months to 22 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hampshire region with a requirement for Digital Marketing.

1 78 (100.00%) Marketing
2 51 (65.38%) SAP
2 51 (65.38%) Business Intelligence
2 51 (65.38%) Electronics
2 51 (65.38%) Telecoms
2 51 (65.38%) Finance
2 51 (65.38%) Manufacturing
2 51 (65.38%) Programme Management
3 34 (43.59%) Continuous Integration
4 32 (41.03%) Agile Software Development
4 32 (41.03%) Windows
4 32 (41.03%) Java
5 30 (38.46%) C#
6 28 (35.90%) JavaScript
6 28 (35.90%) SaaS
7 27 (34.62%) REST
7 27 (34.62%) Python
8 26 (33.33%) MySQL
9 24 (30.77%) Linux
9 24 (30.77%) TDD
10 23 (29.49%) Ruby
10 23 (29.49%) Git (software)
10 23 (29.49%) Amazon AWS
10 23 (29.49%) Opscode Chef
11 21 (26.92%) OOP
12 20 (25.64%) Scrum
12 20 (25.64%) Bash Shell
12 20 (25.64%) Docker
12 20 (25.64%) Continuous Delivery
13 19 (24.36%) Continuous Deployment

Digital Marketing
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (23.08%) CMS
2 11 (14.10%) Apache Spark
3 10 (12.82%) Umbraco
4 9 (11.54%) Elasticsearch
5 4 (5.13%) EPiServer
5 4 (5.13%) Sitecore CMS
5 4 (5.13%) Sitefinity
Applications
1 12 (15.38%) Microsoft Excel
1 12 (15.38%) Microsoft Office
1 12 (15.38%) Microsoft PowerPoint
2 2 (2.56%) Adobe Creative Suite
3 1 (1.28%) Adobe Illustrator
3 1 (1.28%) Photoshop
Business Applications
1 2 (2.56%) Magento
2 1 (1.28%) Eloqua
2 1 (1.28%) SAP BPC
Cloud Services
1 28 (35.90%) SaaS
2 23 (29.49%) Amazon AWS
3 8 (10.26%) Google Analytics
4 4 (5.13%) AdWords
Communications & Networking
1 1 (1.28%) SMS
Database & Business Intelligence
1 26 (33.33%) MySQL
2 11 (14.10%) Apache Cassandra
Development Applications
1 23 (29.49%) Git (software)
2 12 (15.38%) Jenkins
3 10 (12.82%) git-flow
4 6 (7.69%) Mercurial
4 6 (7.69%) Team Foundation Server
5 3 (3.85%) NCrunch
5 3 (3.85%) ReSharper
5 3 (3.85%) Selenium
5 3 (3.85%) SpecFlow
5 3 (3.85%) Subversion
General
1 78 (100.00%) Marketing
2 51 (65.38%) Electronics
2 51 (65.38%) Finance
2 51 (65.38%) Manufacturing
2 51 (65.38%) Telecoms
3 12 (15.38%) Retail
4 8 (10.26%) Banking
5 4 (5.13%) Advertising
5 4 (5.13%) Automotive
5 4 (5.13%) Financial Institution
6 1 (1.28%) Publishing
Job Titles
1 34 (43.59%) Developer
2 12 (15.38%) Analyst
2 12 (15.38%) SQL Analyst
3 11 (14.10%) Architect
3 11 (14.10%) Cloud Engineer
3 11 (14.10%) Lead Software Architect
3 11 (14.10%) Software Architect
4 10 (12.82%) .NET Developer
4 10 (12.82%) iOS Developer
5 9 (11.54%) Automation Engineer
5 9 (11.54%) Cloud Automation Engineer
5 9 (11.54%) DevOps Engineer
6 8 (10.26%) Applications Engineer
6 8 (10.26%) Applications Support Analyst
6 8 (10.26%) Applications Support Engineer
6 8 (10.26%) Customer Analyst
6 8 (10.26%) Customer Support Analyst
6 8 (10.26%) Customer Support Engineer
6 8 (10.26%) SQL Support Analyst
6 8 (10.26%) Web Developer
Libraries, Frameworks & Software Standards
1 27 (34.62%) REST
2 15 (19.23%) .NET
2 15 (19.23%) HTML
3 14 (17.95%) CSS
3 14 (17.95%) RabbitMQ
4 13 (16.67%) AngularJS
5 10 (12.82%) ASP.NET Web Forms
5 10 (12.82%) JSON
5 10 (12.82%) RESTful
6 9 (11.54%) .NET Framework
6 9 (11.54%) ASP.NET
7 7 (8.97%) ASP.NET MVC
8 6 (7.69%) ASP.NET Web API
8 6 (7.69%) Entity Framework
8 6 (7.69%) NHibernate
8 6 (7.69%) ServiceStack
9 4 (5.13%) LAMP
10 2 (2.56%) HTML5
Miscellaneous
1 8 (10.26%) Analytical Skills
1 8 (10.26%) SWIFT
2 6 (7.69%) N-Tier
3 4 (5.13%) Greenfield Project
3 4 (5.13%) User Experience
4 3 (3.85%) Social Media
Operating Systems
1 32 (41.03%) Windows
2 24 (30.77%) Linux
3 10 (12.82%) Apple iOS
Processes & Methodologies
1 51 (65.38%) Business Intelligence
1 51 (65.38%) Programme Management
2 34 (43.59%) Continuous Integration
3 32 (41.03%) Agile Software Development
4 24 (30.77%) TDD
5 21 (26.92%) OOP
6 20 (25.64%) Continuous Delivery
6 20 (25.64%) Scrum
7 19 (24.36%) Continuous Deployment
8 17 (21.79%) OO
8 17 (21.79%) SOLID
9 16 (20.51%) Technical Architecture
10 14 (17.95%) Kanban
10 14 (17.95%) Pair Programming
10 14 (17.95%) Web Development
11 13 (16.67%) MVC
12 12 (15.38%) Anti-Money Laundering
13 11 (14.10%) API Design
13 11 (14.10%) Domain-Driven Design
13 11 (14.10%) Microservices
Programming Languages
1 32 (41.03%) Java
2 30 (38.46%) C#
3 28 (35.90%) JavaScript
4 27 (34.62%) Python
5 23 (29.49%) Ruby
6 20 (25.64%) Bash Shell
7 15 (19.23%) SQL
8 14 (17.95%) C++
9 9 (11.54%) Go
10 8 (10.26%) Shell Script
11 6 (7.69%) PHP
12 4 (5.13%) R
Qualifications
1 6 (7.69%) Degree
2 1 (1.28%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 8 (10.26%) SLA
2 6 (7.69%) QA
3 1 (1.28%) Data Quality
System Software
1 20 (25.64%) Docker
Systems Management
1 23 (29.49%) Opscode Chef
2 9 (11.54%) Grafana
2 9 (11.54%) Packer
2 9 (11.54%) Puppet
2 9 (11.54%) Terraform
Vendors
1 51 (65.38%) SAP
2 10 (12.82%) Google
2 10 (12.82%) Xamarin
3 9 (11.54%) New Relic
4 8 (10.26%) Oracle
5 4 (5.13%) Sitecore
6 3 (3.85%) Microsoft
7 2 (2.56%) Adobe