Period
to 14 August 2020

The following table provides summary statistics for permanent job vacancies advertised in Hampshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 14 August 2020 with a comparison to the same period in the previous 2 years.

Digital Marketing
South East > Hampshire
6 months to
14 Aug 2020
Same period 2019 Same period 2018
Rank 163 180 194
Rank change year-on-year +17 +14 -45
Permanent jobs citing Digital Marketing 9 75 72
As % of all permanent jobs advertised in Hampshire 0.32% 1.19% 1.12%
As % of the Processes & Methodologies category 0.34% 1.29% 1.22%
Number of salaries quoted 8 70 58
Median annual salary £36,250 £50,000 £50,000
Median salary % change year-on-year -27.50% - +25.00%
10th Percentile £32,500 £27,500 £28,750
90th Percentile £43,750 £67,500 £73,250
South East median annual salary £47,500 £50,000 £40,000
% change year-on-year -5.00% +25.00% -11.11%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hampshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hampshire
Permanent vacancies with a requirement for process or methodology skills 2,658 5,817 5,897
As % of all permanent IT jobs advertised in Hampshire 93.03% 92.04% 91.68%
Number of salaries quoted 2,012 4,508 4,800
Median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - +5.88%
10th Percentile £30,000 £27,500 £27,500
90th Percentile £70,500 £68,750 £70,000
South East median annual salary £51,518 £50,000 £47,500
% change year-on-year +3.04% +5.26% +5.56%

Digital Marketing
Job Vacancy Trend in Hampshire

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in Hampshire.

Job vacancy trend for Digital Marketing in Hampshire

Digital Marketing
Salary Trend in Hampshire

3-month moving average salary quoted in jobs citing Digital Marketing in Hampshire.

Salary trend for Digital Marketing in Hampshire

Digital Marketing
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Hampshire region over the 6 months to 14 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Havant +10 3 £35,000 -
Southampton -1 3 £42,500 -22.73%
Digital Marketing
South East

For the 6 months to 14 August 2020, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Hampshire region with a requirement for Digital Marketing.

1 9 (100.00%) Marketing
2 5 (55.56%) Analytical Skills
2 5 (55.56%) Analytics
3 4 (44.44%) Google
4 3 (33.33%) Pay per click
4 3 (33.33%) Google Analytics
4 3 (33.33%) SEO
4 3 (33.33%) AdWords
5 2 (22.22%) Marketing Technology
5 2 (22.22%) Product Roadmap
5 2 (22.22%) Tag Management
5 2 (22.22%) Performance Metrics
5 2 (22.22%) Product Management
5 2 (22.22%) Marketing Strategy
5 2 (22.22%) Adobe
5 2 (22.22%) Scrum
5 2 (22.22%) HTML
5 2 (22.22%) JavaScript
5 2 (22.22%) SQL
5 2 (22.22%) Agile Software Development
5 2 (22.22%) Product Marketing
6 1 (11.11%) FMCG
6 1 (11.11%) jQuery
6 1 (11.11%) Software Testing
6 1 (11.11%) Retail
6 1 (11.11%) Mathematics
6 1 (11.11%) QA
6 1 (11.11%) Oracle
6 1 (11.11%) Photoshop
6 1 (11.11%) SAP

Digital Marketing
Co-occurring IT Skills in Hampshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (11.11%) CMS
Applications
1 1 (11.11%) Photoshop
Business Applications
1 1 (11.11%) Oracle CRM
Cloud Services
1 3 (33.33%) AdWords
1 3 (33.33%) Google Analytics
2 1 (11.11%) Adobe Analytics
2 1 (11.11%) Google Tag Manager
2 1 (11.11%) Oracle CX
Development Applications
1 1 (11.11%) Dreamweaver
General
1 9 (100.00%) Marketing
2 1 (11.11%) Brand Awareness
2 1 (11.11%) Finance
2 1 (11.11%) Retail
Job Titles
1 3 (33.33%) PPC Executive
1 3 (33.33%) PPC Specialist
2 2 (22.22%) Analyst
2 2 (22.22%) Digital Marketing Manager
2 2 (22.22%) Digital Product Manager
2 2 (22.22%) Marketing Manager
2 2 (22.22%) Product Manager
2 2 (22.22%) Product Marketing Manager
3 1 (11.11%) CRM Manager
3 1 (11.11%) Digital Analyst
3 1 (11.11%) Digital Analytics Analyst
3 1 (11.11%) Insight Analyst
3 1 (11.11%) Technical Analyst
3 1 (11.11%) Trainer
Libraries, Frameworks & Software Standards
1 2 (22.22%) HTML
2 1 (11.11%) jQuery
Miscellaneous
1 5 (55.56%) Analytical Skills
2 2 (22.22%) Marketing Technology
3 1 (11.11%) FMCG
3 1 (11.11%) User Experience
Processes & Methodologies
1 5 (55.56%) Analytics
2 3 (33.33%) Pay per click
2 3 (33.33%) SEO
3 2 (22.22%) Agile Software Development
3 2 (22.22%) Marketing Strategy
3 2 (22.22%) Performance Metrics
3 2 (22.22%) Product Management
3 2 (22.22%) Product Marketing
3 2 (22.22%) Product Roadmap
3 2 (22.22%) Scrum
3 2 (22.22%) Tag Management
4 1 (11.11%) Business Intelligence
4 1 (11.11%) CRM
4 1 (11.11%) Mathematics
4 1 (11.11%) Relationship Marketing
4 1 (11.11%) Software Testing
4 1 (11.11%) Stakeholder Management
4 1 (11.11%) Web Design
Programming Languages
1 2 (22.22%) JavaScript
1 2 (22.22%) SQL
Quality Assurance & Compliance
1 1 (11.11%) QA
Vendors
1 4 (44.44%) Google
2 2 (22.22%) Adobe
3 1 (11.11%) Oracle
3 1 (11.11%) SAP
3 1 (11.11%) Tealium