Marketing Job Trends in Hertfordshire

Marketing
East of England > Hertfordshire

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Hertfordshire. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 5 October 2026, comparing them to the same period in the previous two years.

6 months to
5 Oct 2026
Same period 2025 Same period 2024
Rank 13 7 32
Rank change year-on-year -6 +25 +4
Permanent jobs citing Marketing 162 112 68
As % of all permanent jobs in Hertfordshire 6.76% 13.19% 4.55%
As % of the General category 15.11% 19.61% 8.15%
Number of salaries quoted 136 55 41
10th Percentile - £27,750 £23,250
25th Percentile £30,000 £28,750 £41,250
Median annual salary (50th Percentile) £37,500 £33,500 £50,000
Median % change year-on-year +11.94% -33.00% +5.26%
75th Percentile £64,688 £51,500 £65,000
90th Percentile £117,500 £72,500 £68,750
East of England median annual salary £37,500 £39,000 £50,000
% change year-on-year -3.85% -22.00% -

All General Skills
Hertfordshire

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in Hertfordshire.

Permanent vacancies with a requirement for general skills 1,072 571 834
As % of all permanent jobs advertised in Hertfordshire 44.72% 67.26% 55.75%
Number of salaries quoted 658 350 327
10th Percentile £28,250 £28,750 £25,809
25th Percentile £32,500 £32,500 £36,750
Median annual salary (50th Percentile) £46,500 £45,000 £50,000
Median % change year-on-year +3.33% -10.00% -
75th Percentile £64,500 £58,750 £70,000
90th Percentile £83,250 £75,000 £84,750
East of England median annual salary £46,500 £45,000 £50,000
% change year-on-year +3.33% -10.00% +1.37%

Marketing
Job Vacancy Trend in Hertfordshire

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in Hertfordshire.

Marketing job vacancy trend in Hertfordshire

Marketing
Salary Trend in Hertfordshire

Salary distribution trend for jobs in Hertfordshire citing Marketing.

Salary distribution trend for jobs in Hertfordshire citing Marketing

Marketing
Salary Histogram in Hertfordshire

Salary distribution for jobs citing Marketing in Hertfordshire over the 6 months to 5 October 2026.

Salary histogram for Marketing in Hertfordshire

Marketing
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Hertfordshire region over the 6 months to 5 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Watford +23 40 £60,000 -14.29% 25
Hertford - 39 £30,000 - 1
Hemel Hempstead -5 20 £35,000 -12.50% 33
St Albans -6 15 £80,000 - 7
Potters Bar -2 13 £60,000 -
Borehamwood +8 9 £32,500 - 4
Stevenage -11 2 £30,800 +12.00% 4
Ware - 2 £40,000 - 1
Bishop's Stortford - 2 £48,750 - 1
Hitchin -1 1 £30,000 - 3
Royston - 1 £30,000 - 3
Harpenden - 1 - - 1
Marketing
East of England

Marketing
Co-Occurring Skills & Capabilities in Hertfordshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 13 (8.02%) CMS
2 2 (1.23%) Microsoft Exchange
2 2 (1.23%) SharePoint
3 1 (0.62%) Confluence
Applications
1 7 (4.32%) Microsoft Excel
2 5 (3.09%) Microsoft Office
3 2 (1.23%) Spreadsheet
Business Applications
1 8 (4.94%) Shopify
2 3 (1.85%) Adobe Campaign
3 2 (1.23%) SAP Business One
4 1 (0.62%) Dynamics CRM
4 1 (0.62%) Magento
Cloud Services
1 26 (16.05%) Google Analytics
1 26 (16.05%) SaaS
2 18 (11.11%) Google Ads
3 7 (4.32%) Power Platform
4 6 (3.70%) Azure
4 6 (3.70%) Azure AI
4 6 (3.70%) Azure Cosmos DB
4 6 (3.70%) Azure DevOps
5 2 (1.23%) iPaaS
5 2 (1.23%) Microsoft 365
5 2 (1.23%) OneDrive
6 1 (0.62%) Canva
6 1 (0.62%) Figma
6 1 (0.62%) MailChimp
6 1 (0.62%) Meta Ads
6 1 (0.62%) Miro
6 1 (0.62%) SAP Commerce Cloud
Communications & Networking
1 4 (2.47%) Broadband
2 3 (1.85%) Wireless
3 2 (1.23%) Intranet
3 2 (1.23%) VoIP
3 2 (1.23%) Wi-Fi
4 1 (0.62%) WAN
Database & Business Intelligence
1 14 (8.64%) Metadata
2 6 (3.70%) Azure SQL Database
2 6 (3.70%) Power BI
3 3 (1.85%) Tableau
4 2 (1.23%) Data Warehouse
5 1 (0.62%) Big Data
5 1 (0.62%) BigQuery
5 1 (0.62%) Looker
Development Applications
1 16 (9.88%) JIRA
General
1 45 (27.78%) Social Skills
2 40 (24.69%) Finance
3 29 (17.90%) Retail
4 23 (14.20%) Organisational Skills
5 18 (11.11%) Presentation Skills
6 11 (6.79%) Inclusion and Diversity
6 11 (6.79%) Manufacturing
7 10 (6.17%) Analytical Skills
7 10 (6.17%) Dutch Language
8 9 (5.56%) Advertising
9 8 (4.94%) Pharmaceutical
10 3 (1.85%) Influencing Skills
10 3 (1.85%) Legal
10 3 (1.85%) Telecoms
11 2 (1.23%) Banking
11 2 (1.23%) Brand Awareness
11 2 (1.23%) French Language
11 2 (1.23%) Law
12 1 (0.62%) Electronics
12 1 (0.62%) Publishing
Job Titles
1 22 (13.58%) Senior
2 16 (9.88%) Marketing Executive
3 13 (8.02%) Account Executive
3 13 (8.02%) Sales Executive
3 13 (8.02%) Senior Manager
3 13 (8.02%) SEO Specialist
4 12 (7.41%) Sales Representative
5 10 (6.17%) Digital Executive
5 10 (6.17%) Marketing Manager
6 9 (5.56%) Consultant
7 8 (4.94%) Business Sales Executive
7 8 (4.94%) Commercial Finance Manager
7 8 (4.94%) Commercial Manager
7 8 (4.94%) Finance Manager
7 8 (4.94%) New Business Sales Executive
7 8 (4.94%) Senior Commercial Manager
7 8 (4.94%) Solutions Sales Executive
8 7 (4.32%) ITSM Consultant
8 7 (4.32%) Senior SEO Executive
8 7 (4.32%) Senior SEO Specialist
Libraries, Frameworks & Software Standards
1 15 (9.26%) CSS
2 14 (8.64%) HTML
3 7 (4.32%) .NET
4 6 (3.70%) .NET Core
4 6 (3.70%) ASP.NET
4 6 (3.70%) ASP.NET Core
4 6 (3.70%) Blazor
4 6 (3.70%) ML.NET
4 6 (3.70%) React
4 6 (3.70%) RESTful
5 2 (1.23%) JWT
5 2 (1.23%) Middleware
5 2 (1.23%) OAuth
5 2 (1.23%) REST
Miscellaneous
1 32 (19.75%) Self-Motivation
2 31 (19.14%) Onboarding
3 15 (9.26%) Social Media
4 13 (8.02%) Algorithms
5 10 (6.17%) Marketing Technology
6 7 (4.32%) Driving Licence
7 4 (2.47%) Digital Media
7 4 (2.47%) Over-the-Top Content
7 4 (2.47%) Product Ownership
8 2 (1.23%) Analytical Mindset
8 2 (1.23%) CCTV
8 2 (1.23%) Clustering
8 2 (1.23%) Management Information System
8 2 (1.23%) Robotics
9 1 (0.62%) Cyber Security Posture
9 1 (0.62%) Graphic Design
9 1 (0.62%) NHS
9 1 (0.62%) Security Posture
9 1 (0.62%) Web Conferencing
Operating Systems
1 2 (1.23%) Apple iOS
1 2 (1.23%) Windows
Processes & Methodologies
1 76 (46.91%) Digital Marketing
2 46 (28.40%) AI
3 42 (25.93%) Analytics
4 39 (24.07%) Decision-Making
4 39 (24.07%) SEO
5 30 (18.52%) CRM
6 27 (16.67%) B2B
7 26 (16.05%) E-Commerce
8 25 (15.43%) Business Development
9 23 (14.20%) B2B Sales
10 22 (13.58%) ITSM
10 22 (13.58%) Service Management
11 21 (12.96%) SIAM
12 19 (11.73%) Pay per click
12 19 (11.73%) Roadmaps
13 17 (10.49%) Customer Experience
14 16 (9.88%) Agile
14 16 (9.88%) Lead Generation
14 16 (9.88%) Service Delivery
15 15 (9.26%) ITIL
Programming Languages
1 10 (6.17%) SQL
2 8 (4.94%) JavaScript
3 6 (3.70%) C#
4 4 (2.47%) Python
5 2 (1.23%) R
Qualifications
1 8 (4.94%) ACCA
1 8 (4.94%) CIMA
1 8 (4.94%) Degree
2 4 (2.47%) Master's Degree
Quality Assurance & Compliance
1 14 (8.64%) GDPR
2 1 (0.62%) Accessibility
2 1 (0.62%) Data Quality
2 1 (0.62%) GRC
2 1 (0.62%) PERC
2 1 (0.62%) PMO
2 1 (0.62%) SLA
Vendors
1 26 (16.05%) Google
2 25 (15.43%) Salesforce
3 22 (13.58%) HubSpot
4 17 (10.49%) Microsoft
5 15 (9.26%) BMC
5 15 (9.26%) ServiceNow
6 9 (5.56%) Adobe
6 9 (5.56%) Samsung
6 9 (5.56%) TikTok
7 5 (3.09%) Criteo
7 5 (3.09%) Facebook
8 4 (2.47%) SAP
9 2 (1.23%) Apple
9 2 (1.23%) Botify
10 1 (0.62%) CrowdStrike
10 1 (0.62%) Qualys
10 1 (0.62%) WooCommerce