Digital Marketing Contract Job Trends in Merseyside

Digital Marketing
North West > Merseyside

The table below provides summary statistics and contractor rates for jobs advertised in Merseyside requiring Digital Marketing skills. It covers contract job vacancies from the 6 months leading up to 6 December 2025, with comparisons to the same periods in the previous two years.

6 months to
6 Dec 2025
Same period 2024 Same period 2023
Rank 36 29 -
Rank change year-on-year -7 - -
Contract jobs citing Digital Marketing 1 5 0
As % of all contract jobs in Merseyside 0.41% 2.09% -
As % of the Processes & Methodologies category 0.45% 2.89% -
Number of daily rates quoted 1 2 0
10th Percentile - £201 -
25th Percentile £613 £269 -
Median daily rate (50th Percentile) £625 £398 -
Median % change year-on-year +57.23% - -
75th Percentile £638 £524 -
90th Percentile - £592 -
North West median daily rate £175 £500 £725
% change year-on-year -65.00% -31.03% +13.73%

All Process and Methodology Skills
Merseyside

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Merseyside.

Contract vacancies with a requirement for process or methodology skills 224 173 156
As % of all contract IT jobs advertised in Merseyside 91.43% 72.38% 88.14%
Number of daily rates quoted 124 85 79
10th Percentile £129 £149 £219
25th Percentile £151 £188 £325
Median daily rate (50th Percentile) £280 £425 £425
Median % change year-on-year -34.12% - -10.53%
75th Percentile £500 £513 £563
90th Percentile £638 £630 £600
North West median daily rate £450 £475 £500
% change year-on-year -5.26% -5.00% -
Number of hourly rates quoted 18 9 14
10th Percentile £12.21 £13.28 £13.77
25th Percentile £15.18 £15.22 £16.25
Median hourly rate £18.67 £20.19 £18.75
Median % change year-on-year -7.53% +7.68% +6.78%
75th Percentile £49.50 £23.53 £26.71
90th Percentile £51.02 £26.02 £43.70
North West median hourly rate £29.60 £32.50 £35.50
% change year-on-year -8.92% -8.45% +50.39%

Digital Marketing
Job Vacancy Trend in Merseyside

Historical trend showing the proportion of contract IT job postings citing Digital Marketing relative to all contract IT jobs advertised in Merseyside.

Digital Marketing job vacancy trend in Merseyside

Digital Marketing
Daily Rate Trend in Merseyside

Contractor daily rate distribution trend for jobs in Merseyside citing Digital Marketing.

Contractor daily rate distribution trend for jobs in Merseyside citing Digital Marketing

Digital Marketing
Co-Occurring Skills & Capabilities in Merseyside by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 1 (100.00%) Power Platform
Database & Business Intelligence
1 1 (100.00%) Looker
1 1 (100.00%) Power BI
Development Applications
1 1 (100.00%) JIRA
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) CRM Manager
1 1 (100.00%) CRM Project Manager
1 1 (100.00%) Project Manager
Miscellaneous
1 1 (100.00%) Marketing Technology
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Business Intelligence
1 1 (100.00%) Campaign Management
1 1 (100.00%) Content Development
1 1 (100.00%) Conversion Rate Optimisation
1 1 (100.00%) Creative Strategy
1 1 (100.00%) CRM
1 1 (100.00%) Customer Experience
1 1 (100.00%) Funnel Analysis
1 1 (100.00%) Marketing Analytics
1 1 (100.00%) Multivariate Testing
1 1 (100.00%) Personalization
1 1 (100.00%) Project Delivery