Marketing Automation Contracts in the Midlands

Marketing Automation
England > Midlands

The table below provides summary statistics for contract job vacancies advertised in the Midlands requiring Marketing Automation skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Marketing Automation over the 6 months leading up to 30 April 2025, comparing them to the same period in the previous two years.

6 months to
30 Apr 2025
Same period 2024 Same period 2023
Rank 109 - 165
Rank change year-on-year - - -
Contract jobs citing Marketing Automation 5 0 1
As % of all contract jobs advertised in the Midlands 0.26% - 0.029%
As % of the Processes & Methodologies category 0.30% - 0.033%
Number of daily rates quoted 0 0 0
Median daily rate (50th Percentile) - - -
England median daily rate £525 £433 £500
% change year-on-year +21.39% -13.50% -3.61%

All Process and Methodology Skills
Midlands

Marketing Automation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the Midlands.

Contract vacancies with a requirement for process or methodology skills 1,672 2,263 3,046
As % of all contract IT jobs advertised in the Midlands 87.49% 82.26% 88.47%
Number of daily rates quoted 1,102 1,509 2,126
10th Percentile £200 £235 £250
25th Percentile £358 £356 £370
Median daily rate (50th Percentile) £475 £475 £495
Median % change year-on-year - -4.04% +4.21%
75th Percentile £575 £600 £588
90th Percentile £650 £700 £675
England median daily rate £525 £525 £550
% change year-on-year - -4.55% +2.33%
Number of hourly rates quoted 92 172 119
10th Percentile £12.62 £11.07 £11.96
25th Percentile £13.81 £13.81 £15.05
Median hourly rate £18.07 £19.00 £17.72
Median % change year-on-year -4.92% +7.22% +1.37%
75th Percentile £24.19 £35.00 £26.81
90th Percentile £33.55 £55.00 £55.50
England median hourly rate £30.00 £35.83 £37.50
% change year-on-year -16.27% -4.45% +53.20%

Marketing Automation
Job Vacancy Trend in the Midlands

Job postings citing Marketing Automation as a proportion of all IT jobs advertised in the Midlands.

Job vacancy trend for Marketing Automation in the Midlands

Marketing Automation
Contractor Daily Rate Trend in the Midlands

3-month moving average daily rate quoted in jobs citing Marketing Automation in the Midlands.

Daily rate trend for Marketing Automation in the Midlands

Marketing Automation
Contract Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Automation within the Midlands region over the 6 months to 30 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
West Midlands - 4 - - 4
East Midlands - 1 - - 1
Marketing Automation
England

Marketing Automation
Co-occurring Skills and Capabilities in the Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 4 (80.00%) Adobe Analytics
1 4 (80.00%) Google Analytics
General
1 5 (100.00%) Marketing
1 5 (100.00%) Social Skills
2 4 (80.00%) Brand Awareness
2 4 (80.00%) Finance
2 4 (80.00%) Public Sector
Job Titles
1 4 (80.00%) Campaign Manager
2 1 (20.00%) Automation Consultant
2 1 (20.00%) Consultant
2 1 (20.00%) Integration Consultant
2 1 (20.00%) Marketing Automation Consultant
2 1 (20.00%) Marketing Consultant
2 1 (20.00%) Salesforce Consultant
Miscellaneous
1 4 (80.00%) Social Media
Processes & Methodologies
1 5 (100.00%) Analytics
1 5 (100.00%) Stakeholder Management
2 4 (80.00%) B2B
2 4 (80.00%) Campaign Management
2 4 (80.00%) Content Development
2 4 (80.00%) Data Analytics
2 4 (80.00%) Demand Generation
2 4 (80.00%) Intelligent Automation
2 4 (80.00%) Lead Generation
2 4 (80.00%) Multichannel Marketing
2 4 (80.00%) Performance Measurement
2 4 (80.00%) Performance Metrics
2 4 (80.00%) Software Engineering
2 4 (80.00%) Storytelling
2 4 (80.00%) Strategic Planning
3 1 (20.00%) CRM
3 1 (20.00%) Knowledge Transfer
3 1 (20.00%) Migration
3 1 (20.00%) Project Management
3 1 (20.00%) Supplier Management
Qualifications
1 1 (20.00%) Degree
1 1 (20.00%) PMI Certification
1 1 (20.00%) PMP
Vendors
1 4 (80.00%) Adobe
1 4 (80.00%) Google
2 1 (20.00%) Marketo
2 1 (20.00%) Salesforce