Content Development Contract Job Trends in the North West

Content Development
England > North West

The table below provides summary statistics and contractor rates for jobs advertised in the North West requiring Content Development skills. It covers contract job vacancies from the 6 months leading up to 26 December 2025, with comparisons to the same periods in the previous two years.

6 months to
26 Dec 2025
Same period 2024 Same period 2023
Rank 136 115 136
Rank change year-on-year -21 +21 -
Contract jobs citing Content Development 7 1 1
As % of all contract jobs in the North West 0.28% 0.046% 0.037%
As % of the Processes & Methodologies category 0.31% 0.053% 0.042%
Number of daily rates quoted 6 1 1
10th Percentile £358 - -
25th Percentile £358 - £413
Median daily rate (50th Percentile) £429 £400 £425
Median % change year-on-year +7.31% -5.88% -
75th Percentile £603 - £438
90th Percentile £725 - -
England median daily rate £475 £475 £450
% change year-on-year - +5.56% -14.29%
Number of hourly rates quoted 1 0 0
10th Percentile - - -
25th Percentile £44.25 - -
Median hourly rate £47.50 - -
75th Percentile £50.75 - -
90th Percentile - - -
England median hourly rate £47.50 £31.62 £65.00
% change year-on-year +50.22% -51.35% +19.27%

All Process and Methodology Skills
North West

Content Development falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the North West.

Contract vacancies with a requirement for process or methodology skills 2,233 1,871 2,365
As % of all contract IT jobs advertised in the North West 87.95% 86.74% 88.48%
Number of daily rates quoted 1,453 1,058 1,615
10th Percentile £213 £264 £303
25th Percentile £358 £390 £408
Median daily rate (50th Percentile) £450 £475 £500
Median % change year-on-year -5.26% -5.00% -
75th Percentile £555 £574 £600
90th Percentile £650 £658 £688
England median daily rate £500 £525 £540
% change year-on-year -4.76% -2.78% -1.82%
Number of hourly rates quoted 196 101 162
10th Percentile £16.90 £16.00 £16.03
25th Percentile £21.41 £21.05 £18.13
Median hourly rate £35.00 £31.50 £40.00
Median % change year-on-year +11.11% -21.25% +54.98%
75th Percentile £56.69 £51.91 £48.05
90th Percentile £69.72 £69.75 £64.88
England median hourly rate £25.15 £35.00 £44.50
% change year-on-year -28.14% -21.35% +23.09%

Content Development
Job Vacancy Trend in the North West

Historical trend showing the proportion of contract IT job postings citing Content Development relative to all contract IT jobs advertised in the North West.

Content Development job vacancy trend in the North West

Content Development
Daily Rate Trend in the North West

Contractor daily rate distribution trend for jobs in the North West citing Content Development.

Contractor daily rate distribution trend for jobs in the North West citing Content Development

Content Development
Daily Rate Histogram in the North West

Daily rate distribution for jobs citing Content Development in the North West over the 6 months to 26 December 2025.

Daily rate histogram for Content Development in the North West

Content Development
Hourly Rate Trend in the North West

Contractor hourly rate distribution trend for jobs in the North West citing Content Development.

Contractor hourly rate distribution trend for jobs in the North West citing Content Development

Content Development
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Content Development within the North West region over the 6 months to 26 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Manchester -8 5 £358 -10.44% 4
Merseyside - 2 £700 - 1
Content Development
England

Content Development
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (14.29%) CMS
Applications
1 3 (42.86%) Adobe Premiere
1 3 (42.86%) Quicktime
Business Applications
1 1 (14.29%) Dynamics CRM
Cloud Services
1 2 (28.57%) Power Platform
2 1 (14.29%) Vyond
Database & Business Intelligence
1 2 (28.57%) Looker
1 2 (28.57%) Power BI
Development Applications
1 2 (28.57%) JIRA
General
1 2 (28.57%) Marketing
1 2 (28.57%) Public Sector
2 1 (14.29%) Social Skills
Job Titles
1 1 (14.29%) Communications Consultant
1 1 (14.29%) Communications Manager
1 1 (14.29%) Consultant
1 1 (14.29%) CRM Manager
1 1 (14.29%) CRM Project Manager
1 1 (14.29%) Designer
1 1 (14.29%) Head of CRM
1 1 (14.29%) Head of Projects
1 1 (14.29%) Project Manager
1 1 (14.29%) Senior
1 1 (14.29%) Senior Designer
Miscellaneous
1 3 (42.86%) Video Editing
2 2 (28.57%) Marketing Technology
3 1 (14.29%) e-Learning
3 1 (14.29%) Learning Management System
Processes & Methodologies
1 4 (57.14%) Generative AI
2 3 (42.86%) AI
2 3 (42.86%) Data Science
2 3 (42.86%) Storytelling
3 2 (28.57%) Analytics
3 2 (28.57%) Business Intelligence
3 2 (28.57%) Campaign Management
3 2 (28.57%) Conversion Rate Optimisation
3 2 (28.57%) Creative Strategy
3 2 (28.57%) CRM
3 2 (28.57%) Customer Experience
3 2 (28.57%) Digital Marketing
3 2 (28.57%) Funnel Analysis
3 2 (28.57%) Marketing Analytics
3 2 (28.57%) Multivariate Testing
3 2 (28.57%) Personalization
3 2 (28.57%) Stakeholder Management
4 1 (14.29%) Project Delivery
4 1 (14.29%) Technology Strategy
4 1 (14.29%) UX Design
Qualifications
1 1 (14.29%) Security Cleared
Vendors
1 3 (42.86%) Adobe
2 1 (14.29%) Microsoft
2 1 (14.29%) Salesforce
2 1 (14.29%) Zoho