Marketing Technology Contract Job Trends in the North West

Marketing Technology (Martech)
England > North West

The table below looks at the prevalence of the term Marketing Technology in contract job vacancies in the North West. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing Technology over the 6 months leading up to 16 December 2025, comparing them to the same period in the previous two years.

6 months to
16 Dec 2025
Same period 2024 Same period 2023
Rank 145 - 140
Rank change year-on-year - - -
Contract jobs citing Marketing Technology 2 0 1
As % of all contract jobs in the North West 0.081% - 0.038%
As % of the Miscellaneous category 0.23% - 0.13%
Number of daily rates quoted 2 0 1
10th Percentile £625 - -
25th Percentile £644 - £575
Median daily rate (50th Percentile) £700 - £600
75th Percentile £769 - £625
90th Percentile £795 - -
England median daily rate £488 £538 £525
% change year-on-year -9.30% +2.38% -

All Generic Skills
North West

Marketing Technology falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in the North West.

Contract vacancies with a requirement for generic IT skills 886 666 782
As % of all contract IT jobs advertised in the North West 35.78% 31.21% 29.70%
Number of daily rates quoted 593 357 549
10th Percentile £198 £211 £256
25th Percentile £358 £356 £400
Median daily rate (50th Percentile) £450 £486 £513
Median % change year-on-year -7.41% -5.17% +2.50%
75th Percentile £571 £563 £594
90th Percentile £638 £665 £656
England median daily rate £513 £550 £550
% change year-on-year -6.82% - -4.35%
Number of hourly rates quoted 73 38 36
10th Percentile £16.42 £19.91 £14.99
25th Percentile £21.46 £21.62 £20.38
Median hourly rate £45.46 £31.75 £41.87
Median % change year-on-year +43.18% -24.16% +35.77%
75th Percentile £60.61 £33.75 £46.35
90th Percentile £74.16 £63.85 £64.38
England median hourly rate £28.00 £37.50 £43.84
% change year-on-year -25.33% -14.46% +25.26%

Marketing Technology
Job Vacancy Trend in the North West

Historical trend showing the proportion of contract IT job postings citing Marketing Technology relative to all contract IT jobs advertised in the North West.

Marketing Technology job vacancy trend in the North West

Marketing Technology
Daily Rate Trend in the North West

Contractor daily rate distribution trend for jobs in the North West citing Marketing Technology.

Contractor daily rate distribution trend for jobs in the North West citing Marketing Technology

Marketing Technology
Daily Rate Histogram in the North West

Daily rate distribution for jobs citing Marketing Technology in the North West over the 6 months to 16 December 2025.

Daily rate histogram for Marketing Technology in the North West

Marketing Technology
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Technology within the North West region over the 6 months to 16 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Merseyside - 2 £700 - 2
Marketing Technology
England

Marketing Technology
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (50.00%) CMS
Business Applications
1 1 (50.00%) Dynamics CRM
Cloud Services
1 2 (100.00%) Power Platform
Database & Business Intelligence
1 2 (100.00%) Looker
1 2 (100.00%) Power BI
Development Applications
1 2 (100.00%) JIRA
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) CRM Manager
1 1 (50.00%) CRM Project Manager
1 1 (50.00%) Head of CRM
1 1 (50.00%) Head of Projects
1 1 (50.00%) Project Manager
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Campaign Management
1 2 (100.00%) Content Development
1 2 (100.00%) Conversion Rate Optimisation
1 2 (100.00%) Creative Strategy
1 2 (100.00%) CRM
1 2 (100.00%) Customer Experience
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Funnel Analysis
1 2 (100.00%) Marketing Analytics
1 2 (100.00%) Multivariate Testing
1 2 (100.00%) Personalization
2 1 (50.00%) Content Management
2 1 (50.00%) Continuous Improvement
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Data Integration
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Programme Management
2 1 (50.00%) Project Management
Vendors
1 1 (50.00%) Microsoft
1 1 (50.00%) Salesforce
1 1 (50.00%) Zoho