The table below looks at the prevalence of the term Digital Media in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Media over the 3 months to 23 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Media
Berkshire / Reading
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 55 57 68
Rank change year-on-year +2 +11  
Contract jobs citing Digital Media 2 14 1
As % of all contract IT jobs advertised in Reading 0.34% 1.61% 0.12%
As % of the Miscellaneous category 1.20% 6.22% 0.42%
Number of daily rates quoted 0 14 1
Median daily rate - £195 £400
Median daily rate % change year-on-year - -51.25%  
UK excluding London median daily rate £350 £325 £350
% change year-on-year +7.69% -7.14%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £15.50 £40.00
% change year-on-year - -61.25%  

Digital Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for generic IT skills.

Generic IT Skills
Reading
Contract job vacancies with a requirement for generic IT skills 166 225 240
As % of all contract IT job vacancies advertised in Reading 28.38% 25.86% 27.78%
Number of daily rates quoted 81 151 112
Median daily rate £400 £413 £400
Median daily rate % change year-on-year -3.03% +3.12%  
90% offered a daily rate of more than £270 £195 £275
10% offered a daily rate of more than £550 £500 £500
UK excluding London median daily rate £400 £390 £375
% change year-on-year +2.56% +4.00%  
Number of hourly rates quoted 6 5 3
Median hourly rate £19.66 £20.00 £37.50
Median hourly rate % change year-on-year -1.70% -46.66%  
90% offered a hourly rate of more than £19.00 £19.61 £13.25
10% offered a hourly rate of more than £52.50 £25.00 £45.00
UK excluding London median hourly rate £25.00 £22.75 £19.00
% change year-on-year +9.89% +19.73%  

Digital Media
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Digital Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Digital Media in Reading

Digital Media
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Media in Reading.

Contractor daily rate trend for Digital Media in Reading

Digital Media
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Media in Reading.

Contractor hourly rate trend for Digital Media in Reading

For the 6 months to 23 June 2017, IT contractor jobs citing Digital Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Digital Media.

1 3 (100.00%) Microsoft
2 2 (66.67%) Adobe
2 2 (66.67%) WebTrends
2 2 (66.67%) Microsoft Excel
2 2 (66.67%) Business Intelligence
2 2 (66.67%) Web Analytics
2 2 (66.67%) Omniture
2 2 (66.67%) Marketing
2 2 (66.67%) Unica
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Adobe Analytics
2 2 (66.67%) comScore
2 2 (66.67%) Analytics
2 2 (66.67%) Analytical Skills
2 2 (66.67%) Power BI
2 2 (66.67%) Digital Analytics
2 2 (66.67%) Actionable Insight
3 1 (33.33%) Programme Delivery
3 1 (33.33%) Yammer
3 1 (33.33%) Social Media
3 1 (33.33%) Microsoft Office
3 1 (33.33%) SharePoint
3 1 (33.33%) Change Management

Digital Media
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) SharePoint
Applications
1 2 (66.67%) Microsoft Excel
2 1 (33.33%) Microsoft Office
Business Applications
1 2 (66.67%) Unica
1 2 (66.67%) WebTrends
Cloud Services
1 2 (66.67%) Adobe Analytics
2 1 (33.33%) Yammer
Database & Business Intelligence
1 2 (66.67%) Power BI
General
1 2 (66.67%) Marketing
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Communications Manager
1 1 (33.33%) Digital Analyst
1 1 (33.33%) Digital Analytics Analyst
1 1 (33.33%) Internal Communications Manager
1 1 (33.33%) Web Analyst
1 1 (33.33%) Web Analytics Analyst
Miscellaneous
1 2 (66.67%) Analytical Skills
2 1 (33.33%) Social Media
Processes & Methodologies
1 2 (66.67%) Actionable Insight
1 2 (66.67%) Analytics
1 2 (66.67%) Business Intelligence
1 2 (66.67%) Digital Analytics
1 2 (66.67%) Digital Marketing
1 2 (66.67%) Web Analytics
2 1 (33.33%) Change Management
2 1 (33.33%) Programme Delivery
Vendors
1 3 (100.00%) Microsoft
2 2 (66.67%) Adobe
2 2 (66.67%) comScore
2 2 (66.67%) Omniture