The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 27 June 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
Berkshire / Reading
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 43 64 64
Rank change year-on-year +21 0  
Contract jobs citing Social Media 10 9 7
As % of all contract IT jobs advertised in Reading 1.72% 1.03% 0.84%
As % of the Miscellaneous category 6.06% 3.96% 2.98%
Number of daily rates quoted 2 9 5
Median daily rate £338 £195 £288
Median daily rate % change year-on-year +73.07% -32.17%  
90% offered a daily rate of more than £288 £135 £220
10% offered a daily rate of more than £388 £195 £385
UK excluding London median daily rate £320 £350 £350
% change year-on-year -8.57% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £18.00 £42.65 £16.00
% change year-on-year -57.79% +166.56%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for generic IT skills.

Generic IT Skills
Reading
Contract job vacancies with a requirement for generic IT skills 165 227 235
As % of all contract IT job vacancies advertised in Reading 28.35% 25.88% 28.21%
Number of daily rates quoted 83 151 113
Median daily rate £400 £413 £425
Median daily rate % change year-on-year -3.03% -2.94%  
90% offered a daily rate of more than £273 £234 £280
10% offered a daily rate of more than £550 £500 £500
UK excluding London median daily rate £400 £388 £375
% change year-on-year +3.22% +3.33%  
Number of hourly rates quoted 6 7 3
Median hourly rate £19.66 £25.00 £37.50
Median hourly rate % change year-on-year -21.36% -33.33%  
90% offered a hourly rate of more than £19.00 £19.61 £13.25
10% offered a hourly rate of more than £52.50 £43.28 £45.00
UK excluding London median hourly rate £25.00 £23.00 £18.88
% change year-on-year +8.69% +21.82%  

Social Media
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Reading

Social Media
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Reading.

Contractor daily rate trend for Social Media in Reading

Social Media
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Social Media in Reading over the 3 months to 27 June 2017.

Contractor daily rate histogram for Social Media in Reading

Social Media
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Reading.

Contractor hourly rate trend for Social Media in Reading

For the 6 months to 27 June 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Social Media.

1 7 (50.00%) Marketing
2 5 (35.71%) Degree
3 4 (28.57%) Blog
3 4 (28.57%) Microsoft Azure
3 4 (28.57%) Microsoft
3 4 (28.57%) Project Management
3 4 (28.57%) Publishing
3 4 (28.57%) Analytical Skills
4 3 (21.43%) Yammer
4 3 (21.43%) Content Development
4 3 (21.43%) Matrix Organization
4 3 (21.43%) Programme Delivery
4 3 (21.43%) Agile Software Development
4 3 (21.43%) Microsoft Office
4 3 (21.43%) SharePoint
4 3 (21.43%) Copywriting
5 2 (14.29%) Brand Management
5 2 (14.29%) Customer Engagement
5 2 (14.29%) Social Media Marketing
5 2 (14.29%) Mentoring
5 2 (14.29%) Coaching
5 2 (14.29%) Office 365
5 2 (14.29%) Facebook
5 2 (14.29%) Twitter
5 2 (14.29%) Microsoft Intune
5 2 (14.29%) Java
5 2 (14.29%) B2B
5 2 (14.29%) Active Directory
5 2 (14.29%) WebTrends
5 2 (14.29%) Benchmarking

Social Media
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (21.43%) SharePoint
Applications
1 3 (21.43%) Microsoft Office
Business Applications
1 2 (14.29%) Sprinklr
1 2 (14.29%) WebTrends
Cloud Services
1 4 (28.57%) Microsoft Azure
2 3 (21.43%) Yammer
3 2 (14.29%) Azure Active Directory
3 2 (14.29%) Office 365
Communications & Networking
1 1 (7.14%) VPN
1 1 (7.14%) Wi-Fi
General
1 7 (50.00%) Marketing
2 4 (28.57%) Publishing
3 2 (14.29%) Brand Awareness
Job Titles
1 5 (35.71%) Social Media Manager
2 3 (21.43%) Communications Manager
2 3 (21.43%) Internal Communications Manager
2 3 (21.43%) Marketing Manager
3 1 (7.14%) Marketing Specialist
3 1 (7.14%) Office 365 Engineer
3 1 (7.14%) Social Media Specialist
Miscellaneous
1 4 (28.57%) Analytical Skills
1 4 (28.57%) Blog
2 2 (14.29%) Data Centre
2 2 (14.29%) Virtual Team
3 1 (7.14%) Digital Media
Processes & Methodologies
1 4 (28.57%) Project Management
2 3 (21.43%) Agile Software Development
2 3 (21.43%) Content Development
2 3 (21.43%) Copywriting
2 3 (21.43%) Matrix Organization
2 3 (21.43%) Programme Delivery
3 2 (14.29%) B2B
3 2 (14.29%) Benchmarking
3 2 (14.29%) Brand Management
3 2 (14.29%) Channel Management
3 2 (14.29%) Coaching
3 2 (14.29%) Content Management
3 2 (14.29%) Content Marketing
3 2 (14.29%) Customer Engagement
3 2 (14.29%) Mentoring
3 2 (14.29%) SEO
3 2 (14.29%) Social Media Marketing
4 1 (7.14%) Change Management
4 1 (7.14%) Stakeholder Engagement
4 1 (7.14%) Stakeholder Management
Programming Languages
1 2 (14.29%) Java
Qualifications
1 5 (35.71%) Degree
System Software
1 2 (14.29%) Active Directory
Systems Management
1 2 (14.29%) Microsoft Intune
Vendors
1 4 (28.57%) Microsoft
2 2 (14.29%) Facebook
2 2 (14.29%) Twitter