Period
to 19 November 2017

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 19 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
Berkshire > Reading
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 67 84 83
Rank change year-on-year +17 -1 +16
Contract jobs citing Social Media 23 14 30
As % of all contract IT jobs advertised in Reading 1.84% 0.95% 1.55%
As % of the Miscellaneous category 5.25% 3.23% 5.32%
Number of daily rates quoted 1 9 44
Reading median daily rate £250 £195 £650
Median daily rate % change year-on-year +28.21% -70.00% +85.71%
Berkshire median daily rate £318 £250 £475
% change year-on-year +27.00% -47.37% +52.00%
Number of hourly rates quoted 0 0 3
Reading median hourly rate - - £15.00
Berkshire median hourly rate £36.50 £98.00 £15.00
% change year-on-year -62.76% +553.33% -6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for generic IT skills.

All Generic IT Skills
Reading
Contract vacancies with a requirement for generic IT skills 438 434 564
As % of all contract IT jobs advertised in Reading 34.96% 29.52% 29.09%
Number of daily rates quoted 250 230 362
Reading median daily rate £388 £400 £413
Median daily rate % change year-on-year -3.13% -3.03% +10.00%
10th Percentile £233 £188 £220
90th Percentile £538 £575 £538
Berkshire median daily rate £400 £400 £400
Number of hourly rates quoted 16 23 17
Reading median hourly rate £15.00 £24.50 £17.00
Median hourly rate % change year-on-year -38.78% +44.12% -10.53%
10th Percentile £10.54 £18.61 £11.53
90th Percentile £40.00 £55.52 £88.29
Berkshire median hourly rate £17.48 £19.81 £20.00
% change year-on-year -11.77% -0.94% +12.68%

Social Media
Job Vacancy Trend in Reading

Job postings citing Social Media as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Social Media in Reading

Social Media
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Reading.

Contractor daily rate trend for Social Media in Reading

Social Media
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in Reading.

Contractor hourly rate trend for Social Media in Reading

For the 6 months to 19 November 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Social Media.

1 16 (69.57%) Marketing
2 9 (39.13%) Microsoft PowerPoint
2 9 (39.13%) Facebook
2 9 (39.13%) Twitter
2 9 (39.13%) Photoshop
2 9 (39.13%) Adobe Illustrator
2 9 (39.13%) Infographics
3 8 (34.78%) Video Editing
4 6 (26.09%) Microsoft Azure
4 6 (26.09%) Microsoft
5 5 (21.74%) Multimedia
6 4 (17.39%) Wi-Fi
6 4 (17.39%) VPN
6 4 (17.39%) Active Directory
6 4 (17.39%) Project Management
6 4 (17.39%) Windows
6 4 (17.39%) Android
6 4 (17.39%) Microsoft Intune
6 4 (17.39%) Apple iOS
6 4 (17.39%) Windows Mobile
6 4 (17.39%) Azure Active Directory
6 4 (17.39%) Mobile App
6 4 (17.39%) Office 365
6 4 (17.39%) Mentoring
6 4 (17.39%) Coaching
6 4 (17.39%) Remediation Plan
6 4 (17.39%) Samsung
7 3 (13.04%) Analytical Skills
7 3 (13.04%) Blog
7 3 (13.04%) B2B

Social Media
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.35%) CMS
Applications
1 9 (39.13%) Adobe Illustrator
1 9 (39.13%) Microsoft PowerPoint
1 9 (39.13%) Photoshop
2 2 (8.70%) InDesign
2 2 (8.70%) Microsoft Excel
3 1 (4.35%) Adobe Creative Suite
3 1 (4.35%) Microsoft Office
Business Applications
1 2 (8.70%) Sprinklr
1 2 (8.70%) WebTrends
Cloud Services
1 6 (26.09%) Microsoft Azure
2 4 (17.39%) Azure Active Directory
2 4 (17.39%) Office 365
Communications & Networking
1 4 (17.39%) VPN
1 4 (17.39%) Wi-Fi
General
1 16 (69.57%) Marketing
2 5 (21.74%) Multimedia
3 3 (13.04%) Publishing
3 3 (13.04%) Telecoms
4 1 (4.35%) Finance
4 1 (4.35%) Games
Job Titles
1 5 (21.74%) Marketing Manager
2 3 (13.04%) Content Manager
3 2 (8.70%) Designer
3 2 (8.70%) Graphic Designer
3 2 (8.70%) Junior
3 2 (8.70%) Social Media Manager
3 2 (8.70%) Web Content Manager
3 2 (8.70%) Web Manager
4 1 (4.35%) Digital Content Manager
4 1 (4.35%) Digital Designer
4 1 (4.35%) Digital Marketing Manager
4 1 (4.35%) Executive Assistant
4 1 (4.35%) Junior Designer
4 1 (4.35%) Junior Digital Designer
4 1 (4.35%) Product Manager
4 1 (4.35%) Product Marketing Manager
4 1 (4.35%) Programme Manager
4 1 (4.35%) Technical Manager
4 1 (4.35%) Technical Marketing Manager
4 1 (4.35%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (4.35%) ATL
1 1 (4.35%) CSS
1 1 (4.35%) HTML
Miscellaneous
1 8 (34.78%) Video Editing
2 4 (17.39%) Mobile App
3 3 (13.04%) Analytical Skills
3 3 (13.04%) Blog
4 2 (8.70%) Data Centre
5 1 (4.35%) Animation
5 1 (4.35%) Graphic Design
5 1 (4.35%) User Experience
Operating Systems
1 4 (17.39%) Android
1 4 (17.39%) Apple iOS
1 4 (17.39%) Windows
1 4 (17.39%) Windows Mobile
Processes & Methodologies
1 9 (39.13%) Infographics
2 4 (17.39%) Coaching
2 4 (17.39%) Mentoring
2 4 (17.39%) Project Management
2 4 (17.39%) Remediation Plan
3 3 (13.04%) B2B
4 2 (8.70%) Analytics
4 2 (8.70%) Benchmarking
4 2 (8.70%) Brand Management
4 2 (8.70%) Campaign Management
4 2 (8.70%) Channel Management
4 2 (8.70%) Content Management
4 2 (8.70%) Customer Engagement
4 2 (8.70%) Digital Marketing
4 2 (8.70%) Marketing Automation
4 2 (8.70%) Product Marketing
4 2 (8.70%) Social Listening
4 2 (8.70%) Social Media Marketing
4 2 (8.70%) Stakeholder Management
5 1 (4.35%) Content Development
Programming Languages
1 2 (8.70%) Java
Qualifications
1 2 (8.70%) Degree
2 1 (4.35%) CIPD
System Software
1 4 (17.39%) Active Directory
Systems Management
1 4 (17.39%) Microsoft Intune
Vendors
1 9 (39.13%) Facebook
1 9 (39.13%) Twitter
2 6 (26.09%) Microsoft
3 4 (17.39%) Samsung
4 3 (13.04%) Adobe