The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 26 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Social Media
Berkshire / Reading
Rank 58 74 67
Rank change year-on-year +16 -7  
Contract jobs citing Social Media 4 7 7
As % of all contract IT jobs advertised in Reading 0.61% 0.69% 0.70%
As % of the Miscellaneous category 1.86% 2.61% 2.97%
Number of daily rates quoted 2 2 3
Median daily rate £300 £193 £625
Median daily rate % change year-on-year +55.84% -69.20%  
UK excluding London median daily rate £325 £375 £325
% change year-on-year -13.33% +15.38%  
Number of hourly rates quoted 0 2 0
Median hourly rate - £15.00 -
UK excluding London median hourly rate £15.02 £17.00 £11.50
% change year-on-year -11.67% +47.82%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for generic IT skills.

Generic IT Skills
Reading
Contract job vacancies with a requirement for generic IT skills 215 268 236
As % of all contract IT job vacancies advertised in Reading 32.63% 26.56% 23.72%
Number of daily rates quoted 104 149 116
Median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25%  
90% offered a daily rate of more than £253 £265 £228
10% offered a daily rate of more than £600 £515 £543
UK excluding London median daily rate £395 £375 £375
% change year-on-year +5.33% -  
Number of hourly rates quoted 13 13 6
Median hourly rate £15.00 £59.33 £19.00
Median hourly rate % change year-on-year -74.71% +212.23%  
90% offered a hourly rate of more than £13.00 £13.00 £12.94
10% offered a hourly rate of more than £60.33 £63.00 £40.00
UK excluding London median hourly rate £19.25 £28.50 £18.75
% change year-on-year -32.45% +52.00%  

Social Media
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Reading

Social Media
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Reading.

Contractor daily rate trend for Social Media in Reading

Social Media
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Social Media in Reading over the 3 months to 26 March 2017.

Contractor daily rate histogram for Social Media in Reading

Social Media
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Social Media in Reading.

Contractor hourly rate trend for Social Media in Reading

Social Media
Top 26 Related IT Skills in Reading

For the 6 months to 26 March 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Social Media.

1 4 (66.67%) Agile Software Development
2 3 (50.00%) Marketing
2 3 (50.00%) Degree
3 2 (33.33%) Copywriting
3 2 (33.33%) Matrix Organization
4 1 (16.67%) Kanban
4 1 (16.67%) REST
4 1 (16.67%) Digital Media
4 1 (16.67%) Analytics
4 1 (16.67%) User Experience
4 1 (16.67%) Analytical Skills
4 1 (16.67%) People Management
4 1 (16.67%) Yammer
4 1 (16.67%) JIRA
4 1 (16.67%) Web Development
4 1 (16.67%) TDD
4 1 (16.67%) Competitive Intelligence
4 1 (16.67%) MS Office
4 1 (16.67%) ITIL
4 1 (16.67%) CRM
4 1 (16.67%) SharePoint
4 1 (16.67%) Microsoft
4 1 (16.67%) Project Management
4 1 (16.67%) Change Management
4 1 (16.67%) MVC
4 1 (16.67%) PLM

Social Media
Top Related IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) SharePoint
Applications
1 1 (16.67%) MS Office
Cloud Services
1 1 (16.67%) Yammer
Development Applications
1 1 (16.67%) JIRA
General
1 3 (50.00%) Marketing
Job Titles
1 2 (33.33%) Social Media Manager
2 1 (16.67%) Agile Development Manager
2 1 (16.67%) Analyst
2 1 (16.67%) Business Analyst
2 1 (16.67%) Communications Manager
2 1 (16.67%) Development Manager
2 1 (16.67%) Digital Analyst
2 1 (16.67%) Digital Business Analyst
2 1 (16.67%) Internal Communications Manager
2 1 (16.67%) Marketing Manager
2 1 (16.67%) Marketing Specialist
2 1 (16.67%) Social Media Specialist
2 1 (16.67%) Technical Development Manager
2 1 (16.67%) Technical Manager
2 1 (16.67%) Technical Support
2 1 (16.67%) Technical Support Manager
2 1 (16.67%) Web Development Manager
2 1 (16.67%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) REST
Miscellaneous
1 1 (16.67%) Analytical Skills
1 1 (16.67%) Digital Media
1 1 (16.67%) User Experience
Processes & Methodologies
1 4 (66.67%) Agile Software Development
2 2 (33.33%) Copywriting
2 2 (33.33%) Matrix Organization
3 1 (16.67%) Analytics
3 1 (16.67%) Change Management
3 1 (16.67%) Competitive Intelligence
3 1 (16.67%) CRM
3 1 (16.67%) ITIL
3 1 (16.67%) Kanban
3 1 (16.67%) MVC
3 1 (16.67%) People Management
3 1 (16.67%) PLM
3 1 (16.67%) Project Management
3 1 (16.67%) TDD
3 1 (16.67%) Web Development
Qualifications
1 3 (50.00%) Degree
Vendors
1 1 (16.67%) Microsoft