Period
to 22 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Reading. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
Berkshire > Reading
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 121 163 183
Rank change year-on-year +42 +20 -10
Permanent jobs citing Social Media 34 32 35
As % of all permanent IT jobs advertised in Reading 1.43% 0.91% 0.76%
As % of the Miscellaneous category 3.52% 2.32% 1.83%
Number of salaries quoted 27 25 31
Reading median annual salary £45,000 £40,000 £42,500
Median salary % change year-on-year +12.50% -5.88% -33.33%
10th Percentile £27,450 £32,500 £21,250
90th Percentile £56,250 £63,250 £53,750
Berkshire median annual salary £35,000 £40,000 £45,000
% change year-on-year -12.50% -11.11% -10.00%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for generic IT skills.

All Generic IT Skills
Reading
Permanent vacancies with a requirement for generic IT skills 965 1377 1909
As % of all permanent IT jobs advertised in Reading 40.55% 39.31% 41.72%
Number of salaries quoted 777 985 1486
Reading median annual salary £47,500 £50,000 £47,500
Median salary % change year-on-year -5.00% +5.26% -5.00%
10th Percentile £28,500 £30,000 £29,875
90th Percentile £72,500 £72,500 £67,500
Berkshire median annual salary £47,500 £50,000 £50,000
% change year-on-year -5.00% - +5.26%

Social Media
Job Vacancy Trend in Reading

Job postings citing Social Media as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Social Media in Reading

Social Media
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Reading.

Salary trend for Social Media in Reading

Social Media
Salary Histogram in Reading

The salary distribution of IT jobs citing Social Media in Reading over the 6 months to 22 November 2017.

Salary histogram for Social Media in Reading

For the 6 months to 22 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Social Media.

1 25 (73.53%) Marketing
2 11 (32.35%) Advertising
3 10 (29.41%) Microsoft
4 9 (26.47%) CRM
5 8 (23.53%) Agile Software Development
6 7 (20.59%) Software Engineering
6 7 (20.59%) MVC
6 7 (20.59%) C#
6 7 (20.59%) SQL
6 7 (20.59%) .NET
6 7 (20.59%) ASP.NET
6 7 (20.59%) Digital Marketing
7 6 (17.65%) Business Development
7 6 (17.65%) Microsoft PowerPoint
7 6 (17.65%) Microsoft Azure
7 6 (17.65%) Business Intelligence
7 6 (17.65%) B2B
7 6 (17.65%) Twitter
7 6 (17.65%) AngularJS
7 6 (17.65%) Twitter Bootstrap
7 6 (17.65%) ASP.NET Web API
7 6 (17.65%) React
8 5 (14.71%) API Development
8 5 (14.71%) Presales
8 5 (14.71%) Marketing Automation
8 5 (14.71%) Enterprise Software
8 5 (14.71%) Infrastructure Management
8 5 (14.71%) Marketo
8 5 (14.71%) Finance
8 5 (14.71%) ITSM

Social Media
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.76%) CMS
2 2 (5.88%) Magnolia
2 2 (5.88%) WordPress
3 1 (2.94%) Adobe Experience Manager
3 1 (2.94%) Confluence
3 1 (2.94%) Drupal
3 1 (2.94%) Sitecore CMS
3 1 (2.94%) Umbraco
Applications
1 6 (17.65%) Microsoft PowerPoint
2 4 (11.76%) Microsoft Excel
3 2 (5.88%) Adobe Illustrator
3 2 (5.88%) Microsoft Office
4 1 (2.94%) Photoshop
Business Applications
1 4 (11.76%) Eloqua
2 1 (2.94%) Sprinklr
2 1 (2.94%) WebTrends
Cloud Services
1 6 (17.65%) Microsoft Azure
2 5 (14.71%) SaaS
3 1 (2.94%) Adobe Analytics
3 1 (2.94%) Cloud Computing
Communications & Networking
1 1 (2.94%) Internet
Development Applications
1 2 (5.88%) Axure RP
1 2 (5.88%) ProtoShare
2 1 (2.94%) JIRA
2 1 (2.94%) Visual Studio Team System
General
1 25 (73.53%) Marketing
2 11 (32.35%) Advertising
3 5 (14.71%) Finance
3 5 (14.71%) German Language
4 2 (5.88%) Multimedia
4 2 (5.88%) Publishing
5 1 (2.94%) Mandarin Language
5 1 (2.94%) Telecoms
Job Titles
1 6 (17.65%) .NET Software Engineer
1 6 (17.65%) C# Software Engineer
1 6 (17.65%) Developer
1 6 (17.65%) Software Engineer
2 5 (14.71%) Azure Engineer
2 5 (14.71%) Azure Software Engineer
2 5 (14.71%) Cloud Engineer
2 5 (14.71%) Cloud Software Engineer
2 5 (14.71%) Marketing Manager
2 5 (14.71%) Telesales Representative
2 5 (14.71%) Web Engineer
3 4 (11.76%) Digital Marketing Manager
3 4 (11.76%) Software Developer
4 2 (5.88%) Consultant
4 2 (5.88%) Graduate
4 2 (5.88%) Graduate Developer
4 2 (5.88%) Graduate Software Developer
4 2 (5.88%) Recruitment Consultant
4 2 (5.88%) UI Developer
4 2 (5.88%) UX Developer
Libraries, Frameworks & Software Standards
1 7 (20.59%) .NET
1 7 (20.59%) ASP.NET
2 6 (17.65%) AngularJS
2 6 (17.65%) ASP.NET Web API
2 6 (17.65%) React
2 6 (17.65%) Twitter Bootstrap
3 5 (14.71%) HTML
3 5 (14.71%) REST
3 5 (14.71%) Web Services
4 3 (8.82%) HTML5
5 2 (5.88%) Ajax
5 2 (5.88%) CSS
5 2 (5.88%) CSS3
Miscellaneous
1 5 (14.71%) Enterprise Software
2 4 (11.76%) Computer Science
3 3 (8.82%) User Experience
4 2 (5.88%) Mobile App
4 2 (5.88%) Video Editing
Operating Systems
1 3 (8.82%) Mac OS X
2 1 (2.94%) Android
2 1 (2.94%) Apple iOS
Processes & Methodologies
1 9 (26.47%) CRM
2 8 (23.53%) Agile Software Development
3 7 (20.59%) Digital Marketing
3 7 (20.59%) MVC
3 7 (20.59%) Software Engineering
4 6 (17.65%) B2B
4 6 (17.65%) Business Development
4 6 (17.65%) Business Intelligence
5 5 (14.71%) API Development
5 5 (14.71%) Data Management
5 5 (14.71%) Email Marketing
5 5 (14.71%) ERP
5 5 (14.71%) Infrastructure Management
5 5 (14.71%) ITSM
5 5 (14.71%) Marketing Automation
5 5 (14.71%) OO
5 5 (14.71%) OOA/OOD
5 5 (14.71%) Presales
5 5 (14.71%) Product Management
5 5 (14.71%) Telesales
Programming Languages
1 7 (20.59%) C#
1 7 (20.59%) SQL
2 3 (8.82%) C++
2 3 (8.82%) Java
2 3 (8.82%) JavaScript
3 2 (5.88%) PHP
4 1 (2.94%) Python
4 1 (2.94%) R
Qualifications
1 5 (14.71%) Degree
2 4 (11.76%) Computer Science Degree
Quality Assurance & Compliance
1 2 (5.88%) WAI
2 1 (2.94%) Actionable Recommendations
2 1 (2.94%) Data Quality
Vendors
1 10 (29.41%) Microsoft
2 6 (17.65%) Twitter
3 5 (14.71%) Marketo
4 4 (11.76%) Salesforce.com
5 3 (8.82%) HubSpot
5 3 (8.82%) Pardot
6 2 (5.88%) Adobe
6 2 (5.88%) Avid
6 2 (5.88%) Facebook
7 1 (2.94%) BMC
7 1 (2.94%) Brightcove
7 1 (2.94%) Google
7 1 (2.94%) SAP
7 1 (2.94%) Sitecore
7 1 (2.94%) Sysomos
7 1 (2.94%) Tableau