Period
to 17 January 2018

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 17 January 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South East
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 408 424 435
Rank change year-on-year +16 +11 +37
Permanent jobs citing Google Analytics 141 144 203
As % of all permanent IT jobs advertised in the South East 0.46% 0.45% 0.50%
As % of the Cloud Services category 2.38% 3.23% 4.88%
Number of salaries quoted 122 76 162
South East median annual salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25% +16.79%
10th Percentile £26,250 £28,125 £25,250
90th Percentile £67,000 £53,500 £58,850
England median annual salary £38,500 £40,000 £37,500
% change year-on-year -3.75% +6.67% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Permanent vacancies with a requirement for cloud computing skills 5,920 4,459 4,158
As % of all permanent IT jobs advertised in the South East 19.24% 13.92% 10.33%
Number of salaries quoted 4,904 3,731 3,469
South East median annual salary £47,500 £50,000 £45,000
Median salary % change year-on-year -5.00% +11.11% -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £73,750 £73,750 £72,500
England median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% +5.26%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South East.

Salary trend for Google Analytics in the South East

Google Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Google Analytics in the South East over the 6 months to 17 January 2018.

Salary histogram for Google Analytics in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +45 48 £40,000 -11.11% 9
Hampshire -19 42 £42,500 +19.72% 2
Berkshire +55 32 £45,000 - 2
Surrey +3 25 £32,500 -24.86% 8
East Sussex -6 19 £45,000 +12.50% 4
Buckinghamshire 0 8 £35,000 -22.22% 6
Oxfordshire -10 8 £35,000 +32.08% 1
West Sussex -2 4 - - 2
Kent +19 1 £37,500 +3.45% 2
Google Analytics
England

For the 6 months to 17 January 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Google Analytics.

1 141 (100.00%) Google
1 141 (100.00%) Analytics
2 74 (52.48%) Marketing
3 61 (43.26%) HTML
4 56 (39.72%) CSS
5 49 (34.75%) JavaScript
6 34 (24.11%) Adobe
7 33 (23.40%) SEO
8 31 (21.99%) Web Development
8 31 (21.99%) Analytical Skills
9 30 (21.28%) SQL
10 29 (20.57%) jQuery
11 28 (19.86%) Digital Marketing
11 28 (19.86%) Web Analytics
12 27 (19.15%) Responsive Web Design
12 27 (19.15%) HTML5
13 26 (18.44%) PHP
14 25 (17.73%) CSS3
14 25 (17.73%) AdWords
15 23 (16.31%) MySQL
15 23 (16.31%) Omniture
16 21 (14.89%) OOP
16 21 (14.89%) Pay per click
16 21 (14.89%) Greenfield Project
17 20 (14.18%) Agile Software Development
18 19 (13.48%) WebTrends
18 19 (13.48%) Front End Development
19 18 (12.77%) Microsoft
19 18 (12.77%) Python
20 17 (12.06%) Mathematics

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (9.93%) CMS
2 6 (4.26%) WordPress
3 5 (3.55%) Adobe Experience Manager
3 5 (3.55%) Apache
3 5 (3.55%) Drupal
3 5 (3.55%) Joomla!
4 3 (2.13%) nginx
5 2 (1.42%) Apache Solr
5 2 (1.42%) Elasticsearch
5 2 (1.42%) IIS
5 2 (1.42%) SAS
5 2 (1.42%) SharePoint
5 2 (1.42%) SharePoint Server
5 2 (1.42%) Sitecore CMS
6 1 (0.71%) Apache Spark
6 1 (0.71%) JBoss
6 1 (0.71%) Tomcat
6 1 (0.71%) WebLogic
Applications
1 15 (10.64%) Microsoft Excel
2 8 (5.67%) InVision
3 5 (3.55%) Adobe Creative Suite
4 3 (2.13%) Microsoft Office
5 2 (1.42%) Microsoft PowerPoint
5 2 (1.42%) Photoshop
6 1 (0.71%) Adobe Illustrator
Business Applications
1 19 (13.48%) WebTrends
2 2 (1.42%) Magento
3 1 (0.71%) FastStats
3 1 (0.71%) Shopify
Cloud Services
1 25 (17.73%) AdWords
2 17 (12.06%) Adobe Analytics
3 8 (5.67%) Trello
4 3 (2.13%) Amazon AWS
4 3 (2.13%) GitHub
5 2 (1.42%) Microsoft Azure
5 2 (1.42%) Slack
5 2 (1.42%) Yarn
6 1 (0.71%) Amazon EC2
6 1 (0.71%) Amazon Kinesis
6 1 (0.71%) Amazon S3
6 1 (0.71%) Amazon SQS
6 1 (0.71%) AWS CloudFormation
6 1 (0.71%) Google Tag Manager
6 1 (0.71%) SaaS
6 1 (0.71%) SurveyMonkey
Communications & Networking
1 5 (3.55%) Internet
2 4 (2.84%) Firewall
3 2 (1.42%) Broadband
4 1 (0.71%) HTTP
4 1 (0.71%) SMS
4 1 (0.71%) SSL
4 1 (0.71%) TCP/IP
Database & Business Intelligence
1 23 (16.31%) MySQL
2 6 (4.26%) SQL Server
3 4 (2.84%) Power BI
4 2 (1.42%) Big Data
4 2 (1.42%) Redis
5 1 (0.71%) Amazon DynamoDB
5 1 (0.71%) Cosmos DB
5 1 (0.71%) Hadoop
5 1 (0.71%) MongoDB
5 1 (0.71%) NoSQL
5 1 (0.71%) PostgreSQL
5 1 (0.71%) SAS EBI
5 1 (0.71%) Sisense
5 1 (0.71%) Spotfire
Development Applications
1 9 (6.38%) JIRA
2 7 (4.96%) Axure RP
3 3 (2.13%) Git (software)
3 3 (2.13%) gulp
4 2 (1.42%) Cucumber
4 2 (1.42%) Team Foundation Server
4 2 (1.42%) Vagrant
4 2 (1.42%) Visual Studio
4 2 (1.42%) webpack
5 1 (0.71%) Ant
5 1 (0.71%) Atlassian Bamboo
5 1 (0.71%) Bitbucket
5 1 (0.71%) Eclipse
5 1 (0.71%) Grunt
5 1 (0.71%) IntelliJ
5 1 (0.71%) Jenkins
5 1 (0.71%) JUnit
5 1 (0.71%) NuGet
5 1 (0.71%) Selenium
5 1 (0.71%) SpecFlow
General
1 74 (52.48%) Marketing
2 13 (9.22%) Advertising
3 5 (3.55%) Brand Awareness
3 5 (3.55%) Finance
3 5 (3.55%) Retail
4 2 (1.42%) Financial Institution
5 1 (0.71%) Electronics
5 1 (0.71%) Music Industry
5 1 (0.71%) Pharmaceutical
Job Titles
1 34 (24.11%) Analyst
2 30 (21.28%) Developer
3 19 (13.48%) Front End Developer (Client-Side Developer)
4 16 (11.35%) Data Analyst
5 13 (9.22%) Digital Analyst
6 9 (6.38%) Designer
7 8 (5.67%) Performance Analyst
7 8 (5.67%) Web Designer
8 7 (4.96%) Digital Performance Analyst
8 7 (4.96%) Head of Analytics
8 7 (4.96%) Senior Analyst
9 6 (4.26%) Account Manager
9 6 (4.26%) Head of Digital
9 6 (4.26%) Head of Digital Analytics
9 6 (4.26%) IT Support
9 6 (4.26%) PPC Account Manager
9 6 (4.26%) PPC Manager
9 6 (4.26%) Senior Data Analyst
9 6 (4.26%) Web Analyst
10 5 (3.55%) Insight Analyst
Libraries, Frameworks & Software Standards
1 61 (43.26%) HTML
2 56 (39.72%) CSS
3 29 (20.57%) jQuery
4 27 (19.15%) HTML5
5 25 (17.73%) CSS3
6 13 (9.22%) .NET
7 8 (5.67%) ASP.NET
8 6 (4.26%) ASP.NET MVC
9 4 (2.84%) AngularJS
9 4 (2.84%) Node.js
9 4 (2.84%) React
9 4 (2.84%) Web Services
10 3 (2.13%) Laravel
10 3 (2.13%) Sass
11 2 (1.42%) JSON
11 2 (1.42%) OAuth
11 2 (1.42%) RabbitMQ
11 2 (1.42%) RESTful
11 2 (1.42%) Vue (Vue.js)
12 1 (0.71%) Play Framework
Miscellaneous
1 31 (21.99%) Analytical Skills
2 21 (14.89%) Greenfield Project
3 16 (11.35%) Social Media
3 16 (11.35%) User Experience
4 12 (8.51%) Mobile App
5 7 (4.96%) Blog
6 5 (3.55%) Graphic Design
7 4 (2.84%) Tandem
8 3 (2.13%) Analytical Mindset
9 2 (1.42%) Fintech
9 2 (1.42%) Minimum Viable Product
10 1 (0.71%) Computer Science
10 1 (0.71%) Digital Media
10 1 (0.71%) Linux Command Line
10 1 (0.71%) Management Information System
Operating Systems
1 9 (6.38%) Windows
2 6 (4.26%) Windows Server
3 3 (2.13%) Linux
4 1 (0.71%) Apple iOS
4 1 (0.71%) Ubuntu
4 1 (0.71%) Unix
Processes & Methodologies
1 141 (100.00%) Analytics
2 33 (23.40%) SEO
3 31 (21.99%) Web Development
4 28 (19.86%) Digital Marketing
4 28 (19.86%) Web Analytics
5 27 (19.15%) Responsive Web Design
6 21 (14.89%) OOP
6 21 (14.89%) Pay per click
7 20 (14.18%) Agile Software Development
8 19 (13.48%) Front End Development
9 17 (12.06%) Mathematics
10 16 (11.35%) Data Analytics
10 16 (11.35%) E-Commerce
11 14 (9.93%) Actionable Insight
11 14 (9.93%) Digital Analytics
12 12 (8.51%) Web Design
13 10 (7.09%) Business Intelligence
13 10 (7.09%) Content Management
13 10 (7.09%) Visualisation
13 10 (7.09%) Wireframes
Programming Languages
1 49 (34.75%) JavaScript
2 30 (21.28%) SQL
3 26 (18.44%) PHP
4 18 (12.77%) Python
5 12 (8.51%) R
6 10 (7.09%) C#
7 2 (1.42%) ES6
7 2 (1.42%) Java
7 2 (1.42%) PHP 5
7 2 (1.42%) PHP 7
8 1 (0.71%) C
8 1 (0.71%) Groovy
8 1 (0.71%) Haskell
8 1 (0.71%) Perl
8 1 (0.71%) PL/SQL
8 1 (0.71%) Ruby
8 1 (0.71%) Scala
8 1 (0.71%) T-SQL
8 1 (0.71%) TypeScript
8 1 (0.71%) VBA
Qualifications
1 15 (10.64%) Degree
2 7 (4.96%) Analytics IQ
3 4 (2.84%) CCNA
3 4 (2.84%) CCNP
3 4 (2.84%) Cisco Certification
Quality Assurance & Compliance
1 7 (4.96%) Actionable Recommendations
2 5 (3.55%) SLA
3 3 (2.13%) GDPR
4 2 (1.42%) QA
5 1 (0.71%) PCI DSS
System Software
1 1 (0.71%) Docker
Systems Management
1 2 (1.42%) Hadoop YARN
2 1 (0.71%) Grafana
2 1 (0.71%) Kibana
2 1 (0.71%) Puppet
2 1 (0.71%) Terraform
Vendors
1 141 (100.00%) Google
2 34 (24.11%) Adobe
3 23 (16.31%) Omniture
4 18 (12.77%) Microsoft
5 14 (9.93%) Tableau
6 5 (3.55%) Hitwise
7 4 (2.84%) Facebook
8 3 (2.13%) Salesforce.com
8 3 (2.13%) Twitter
9 2 (1.42%) Sitecore
10 1 (0.71%) comScore
10 1 (0.71%) DoubleClick
10 1 (0.71%) Hootsuite
10 1 (0.71%) Hotjar
10 1 (0.71%) Pardot
10 1 (0.71%) Splunk
10 1 (0.71%) Tealeaf
10 1 (0.71%) Usabilla
10 1 (0.71%) webMethods
10 1 (0.71%) Xamarin