Period
to 19 July 2019

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 19 July 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South East
6 months to
19 Jul 2019
Same period 2018 Same period 2017
Rank 449 422 450
Rank change year-on-year -27 +28 +30
Permanent jobs citing Google Analytics 74 125 94
As % of all permanent IT jobs advertised in the South East 0.28% 0.41% 0.32%
As % of the Cloud Services category 1.01% 1.89% 1.88%
Number of salaries quoted 52 88 69
South East median annual salary £40,000 £35,500 £30,000
Median salary % change year-on-year +12.68% +18.33% -14.29%
10th Percentile £27,500 £25,000 £22,500
90th Percentile £65,000 £53,750 £50,000
England median annual salary £45,000 £38,500 £40,000
% change year-on-year +16.88% -3.75% +8.84%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Permanent vacancies with a requirement for cloud computing skills 7,310 6,619 5,007
As % of all permanent IT jobs advertised in the South East 27.36% 21.89% 16.80%
Number of salaries quoted 6,196 5,525 4,298
South East median annual salary £50,000 £50,000 £45,000
Median salary % change year-on-year - +11.11% -5.26%
10th Percentile £27,500 £28,000 £27,000
90th Percentile £77,500 £73,750 £70,000
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South East.

Salary trend for Google Analytics in the South East

Google Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Google Analytics in the South East over the 6 months to 19 July 2019.

Salary histogram for Google Analytics in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 19 July 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +23 29 £43,400 +8.50% 5
Surrey +14 14 £47,500 +35.71% 1
East Sussex +13 13 £33,750 -3.57% 1
Berkshire +5 11 £50,000 +25.00% 2
Hampshire -32 11 £42,500 +6.25% 4
Oxfordshire +41 9 £34,500 +16.95% 2
Buckinghamshire +32 9 £36,404 +10.32% 1
West Sussex +3 4 £27,500 -15.38% 4
Kent +10 2 £30,000 +11.11% 2
Sussex - 2 £30,000 -
Middlesex - 1 £55,000 -
Google Analytics
England

For the 6 months to 19 July 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Google Analytics.

1 73 (98.65%) Google
1 73 (98.65%) Analytics
2 54 (72.97%) Marketing
3 25 (33.78%) Digital Marketing
4 24 (32.43%) E-Commerce
5 19 (25.68%) SEO
6 18 (24.32%) HTML
6 18 (24.32%) Agile Software Development
6 18 (24.32%) Analytical Skills
7 16 (21.62%) SQL
8 15 (20.27%) Social Media
9 14 (18.92%) Power BI
9 14 (18.92%) Problem-Solving
9 14 (18.92%) Power Platform
9 14 (18.92%) CSS
10 13 (17.57%) Microsoft
10 13 (17.57%) Adobe
11 12 (16.22%) Salesforce.com
11 12 (16.22%) CRM
11 12 (16.22%) Business Intelligence
11 12 (16.22%) Google Tag Manager
11 12 (16.22%) User Experience
11 12 (16.22%) Digital Media
12 11 (14.86%) Salesforce Marketing Cloud
12 11 (14.86%) JavaScript
12 11 (14.86%) Pay per click
12 11 (14.86%) Business Analysis
13 10 (13.51%) Web Services
13 10 (13.51%) Python
13 10 (13.51%) Tableau

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (10.81%) CMS
2 6 (8.11%) Sitefinity
3 2 (2.70%) EPiServer
3 2 (2.70%) WebSphere
3 2 (2.70%) WordPress
4 1 (1.35%) IIS
4 1 (1.35%) Kentico
4 1 (1.35%) Umbraco
Applications
1 8 (10.81%) Microsoft Office
2 7 (9.46%) Microsoft Excel
3 2 (2.70%) Photoshop
4 1 (1.35%) Adobe Illustrator
Business Applications
1 3 (4.05%) Optimost
Cloud Services
1 14 (18.92%) Power Platform
2 12 (16.22%) Google Tag Manager
3 6 (8.11%) Adobe Analytics
4 5 (6.76%) G Suite
5 4 (5.41%) AdWords
5 4 (5.41%) Office 365
6 2 (2.70%) Microsoft Azure
6 2 (2.70%) SaaS
6 2 (2.70%) Slack
6 2 (2.70%) SurveyMonkey
7 1 (1.35%) Google Cloud Platform
Communications & Networking
1 6 (8.11%) SSL
2 3 (4.05%) SMS
3 1 (1.35%) HTTP
3 1 (1.35%) SSH
Database & Business Intelligence
1 14 (18.92%) Power BI
2 6 (8.11%) QlikView
3 5 (6.76%) MySQL
4 3 (4.05%) Data Mining
4 3 (4.05%) SQL Server
5 2 (2.70%) DB2
5 2 (2.70%) Sisense
6 1 (1.35%) Big Data
6 1 (1.35%) BigQuery
6 1 (1.35%) NoSQL
Development Applications
1 4 (5.41%) Visual Website Optimizer
2 2 (2.70%) Git (software)
2 2 (2.70%) SoapUI
3 1 (1.35%) Bitbucket
3 1 (1.35%) Bower
3 1 (1.35%) Grunt
3 1 (1.35%) Jenkins
3 1 (1.35%) JIRA
3 1 (1.35%) RStudio
3 1 (1.35%) Team Foundation Server
3 1 (1.35%) Toad
3 1 (1.35%) Visual Studio
General
1 54 (72.97%) Marketing
2 7 (9.46%) Retail
3 5 (6.76%) Law
4 3 (4.05%) Finance
5 2 (2.70%) Advertising
5 2 (2.70%) Brand Awareness
5 2 (2.70%) Telecoms
6 1 (1.35%) Back Office
6 1 (1.35%) Games
6 1 (1.35%) German Language
Job Titles
1 25 (33.78%) Analyst
2 13 (17.57%) Data Analyst
3 10 (13.51%) Developer
4 8 (10.81%) Digital Analyst
5 5 (6.76%) Marketing Executive
5 5 (6.76%) Marketing Manager
5 5 (6.76%) Senior Analyst
5 5 (6.76%) Web Developer
6 4 (5.41%) Digital Executive
6 4 (5.41%) Digital Marketing Executive
6 4 (5.41%) Marketing Analyst
6 4 (5.41%) Senior Developer
7 3 (4.05%) Business Intelligence Analyst
7 3 (4.05%) CRM Manager
7 3 (4.05%) Data Engineer
7 3 (4.05%) Data Manager
7 3 (4.05%) PPC Specialist
7 3 (4.05%) Senior Data Analyst
7 3 (4.05%) Senior Web Developer
7 3 (4.05%) SEO Executive
Libraries, Frameworks & Software Standards
1 18 (24.32%) HTML
2 14 (18.92%) CSS
3 10 (13.51%) Web Services
4 9 (12.16%) jQuery
5 8 (10.81%) CSS3
5 8 (10.81%) HTML5
6 4 (5.41%) .NET
7 2 (2.70%) .NET Framework
7 2 (2.70%) Ajax
7 2 (2.70%) IBM Integration Bus
7 2 (2.70%) Sass
7 2 (2.70%) Twitter Bootstrap
7 2 (2.70%) WebSphere MQ
8 1 (1.35%) ASP.NET
8 1 (1.35%) ASP.NET Web Forms
8 1 (1.35%) COM
8 1 (1.35%) KnockoutJS
8 1 (1.35%) LESS
8 1 (1.35%) ServiceStack
8 1 (1.35%) Vue.js
Miscellaneous
1 18 (24.32%) Analytical Skills
2 15 (20.27%) Social Media
3 12 (16.22%) Digital Media
3 12 (16.22%) User Experience
4 4 (5.41%) Greenfield Project
5 3 (4.05%) Analytical Mindset
6 2 (2.70%) Blog
6 2 (2.70%) Kindle
6 2 (2.70%) Marketing Technology
6 2 (2.70%) Social Network
7 1 (1.35%) Data Protection Act
7 1 (1.35%) Data Structures
7 1 (1.35%) FMCG
7 1 (1.35%) Freedom of Information
7 1 (1.35%) iSeries
Operating Systems
1 2 (2.70%) Linux
2 1 (1.35%) Windows
2 1 (1.35%) Windows Server
Processes & Methodologies
1 73 (98.65%) Analytics
2 25 (33.78%) Digital Marketing
3 24 (32.43%) E-Commerce
4 19 (25.68%) SEO
5 18 (24.32%) Agile Software Development
6 14 (18.92%) Problem-Solving
7 12 (16.22%) Business Intelligence
7 12 (16.22%) CRM
8 11 (14.86%) Business Analysis
8 11 (14.86%) Pay per click
9 9 (12.16%) B2B
9 9 (12.16%) Collaborative Working
9 9 (12.16%) Data Science
9 9 (12.16%) Digital Analytics
10 8 (10.81%) Project Management
10 8 (10.81%) Stakeholder Management
11 7 (9.46%) B2C
11 7 (9.46%) Visualisation
11 7 (9.46%) Web Analytics
12 6 (8.11%) Brand Management
Programming Languages
1 16 (21.62%) SQL
2 11 (14.86%) JavaScript
3 10 (13.51%) Python
4 8 (10.81%) R
5 6 (8.11%) C
5 6 (8.11%) PHP
6 4 (5.41%) C#
7 3 (4.05%) Java
7 3 (4.05%) VBA
8 1 (1.35%) Delphi
Qualifications
1 5 (6.76%) Degree
Quality Assurance & Compliance
1 3 (4.05%) GDPR
2 2 (2.70%) QA
3 1 (1.35%) Actionable Recommendations
Vendors
1 73 (98.65%) Google
2 13 (17.57%) Adobe
2 13 (17.57%) Microsoft
3 12 (16.22%) Salesforce.com
4 11 (14.86%) Salesforce Marketing Cloud
5 10 (13.51%) Tableau
6 3 (4.05%) Hotjar
6 3 (4.05%) HP
6 3 (4.05%) Optimizely
6 3 (4.05%) Tealeaf
7 2 (2.70%) Ensighten
7 2 (2.70%) Facebook
7 2 (2.70%) HubSpot
7 2 (2.70%) IBM
7 2 (2.70%) Sitecore
7 2 (2.70%) Tealium
7 2 (2.70%) YouTube
7 2 (2.70%) Zoho
8 1 (1.35%) Hootsuite
8 1 (1.35%) Qualtrics