Period
to 28 May 2020

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 28 May 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South East
6 months to
28 May 2020
Same period 2019 Same period 2018
Rank 332 440 431
Rank change year-on-year +108 -9 +30
Permanent jobs citing Google Analytics 63 72 127
As % of all permanent jobs advertised in the South East 0.39% 0.28% 0.42%
As % of the Cloud Services category 1.22% 1.07% 1.94%
Number of salaries quoted 49 56 87
Median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - +15.94%
10th Percentile £32,400 £27,500 £26,250
90th Percentile £64,750 £65,000 £60,500
England median annual salary £50,000 £42,500 £40,000
% change year-on-year +17.65% +6.25% +5.26%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Permanent vacancies with a requirement for cloud computing skills 5,156 6,709 6,548
As % of all permanent IT jobs advertised in the South East 31.66% 25.75% 21.58%
Number of salaries quoted 4,384 5,683 5,400
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +11.11%
10th Percentile £29,000 £27,500 £27,500
90th Percentile £81,250 £77,500 £73,750
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Google Analytics in the South East.

Salary trend for Google Analytics in the South East

Google Analytics
Salary Histogram in the South East

Salary distribution for jobs citing Google Analytics in the South East over the 6 months to 28 May 2020.

Salary histogram for Google Analytics in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 28 May 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +63 29 £52,500 +31.25% 3
East Sussex +32 17 £45,000 +38.46% 1
Thames Valley +54 11 £33,000 -22.35%
Berkshire +56 10 £33,500 -27.02%
West Sussex +32 5 £50,000 +81.82%
Kent +33 1 - - 1
Oxfordshire +15 1 £25,000 -41.18%
Google Analytics
England

For the 6 months to 28 May 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Google Analytics.

1 63 (100.00%) Google
1 63 (100.00%) Analytics
2 33 (52.38%) SEO
3 32 (50.79%) Marketing
4 29 (46.03%) JavaScript
5 27 (42.86%) HTML
6 26 (41.27%) CSS
6 26 (41.27%) Digital Marketing
7 20 (31.75%) PHP
7 20 (31.75%) Microsoft
7 20 (31.75%) Agile Software Development
8 19 (30.16%) Microsoft Excel
9 17 (26.98%) Microsoft Office
10 16 (25.40%) User Experience
11 15 (23.81%) Analytics IQ
11 15 (23.81%) Copywriting
12 12 (19.05%) Pay per click
12 12 (19.05%) Adobe
13 11 (17.46%) Analytical Skills
14 10 (15.87%) AdWords
14 10 (15.87%) Scrum
14 10 (15.87%) jQuery
14 10 (15.87%) Azure
15 9 (14.29%) DevOps
16 8 (12.70%) Degree
17 7 (11.11%) TDD
17 7 (11.11%) CRM
18 6 (9.52%) Apache
18 6 (9.52%) .NET
18 6 (9.52%) Project Management

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (9.52%) Apache
1 6 (9.52%) WordPress
2 5 (7.94%) Apache Solr
3 4 (6.35%) CMS
3 4 (6.35%) Drupal
4 3 (4.76%) Joomla!
5 2 (3.17%) Confluence
6 1 (1.59%) Headless CMS
Applications
1 19 (30.16%) Microsoft Excel
2 17 (26.98%) Microsoft Office
3 5 (7.94%) Adobe Creative Suite
4 3 (4.76%) Adobe XD
4 3 (4.76%) Microsoft PowerPoint
5 1 (1.59%) SPSS
Business Applications
1 3 (4.76%) Magento
Cloud Services
1 10 (15.87%) AdWords
1 10 (15.87%) Azure
2 6 (9.52%) Google Tag Manager
2 6 (9.52%) SaaS
3 4 (6.35%) Adobe Analytics
4 3 (4.76%) Power Platform
5 2 (3.17%) BrowserStack
5 2 (3.17%) GCP
6 1 (1.59%) MailChimp
Communications & Networking
1 3 (4.76%) DNS
Database & Business Intelligence
1 5 (7.94%) JasperReports
1 5 (7.94%) MySQL
2 3 (4.76%) Power BI
3 1 (1.59%) Data Mining
3 1 (1.59%) Geospatial Data
3 1 (1.59%) Mixpanel
Development Applications
1 5 (7.94%) Git (software)
2 2 (3.17%) CircleCI
2 2 (3.17%) Jasmine
2 2 (3.17%) Jenkins
2 2 (3.17%) JIRA
2 2 (3.17%) Karma Test Runner
2 2 (3.17%) Mocha
2 2 (3.17%) Selenium
2 2 (3.17%) SpecFlow
2 2 (3.17%) Visual Studio
2 2 (3.17%) Visual Studio Code
2 2 (3.17%) WebDriver
3 1 (1.59%) gulp
3 1 (1.59%) Team Foundation Server
General
1 32 (50.79%) Marketing
2 3 (4.76%) Finance
3 2 (3.17%) Manufacturing
4 1 (1.59%) Back Office
4 1 (1.59%) Local Government
4 1 (1.59%) Police
Job Titles
1 17 (26.98%) Consultant
1 17 (26.98%) Developer
2 15 (23.81%) SEO Consultant
2 15 (23.81%) Technical Consultant
3 10 (15.87%) PPC Executive
3 10 (15.87%) PPC Specialist
4 8 (12.70%) Front End Developer (Client-Side Developer)
5 7 (11.11%) Analyst
5 7 (11.11%) Product Manager
6 6 (9.52%) Digital Product Manager
6 6 (9.52%) Full Stack Developer
7 5 (7.94%) UI Developer
7 5 (7.94%) UI/UX Developer
7 5 (7.94%) UX Developer
8 3 (4.76%) Insight Manager
8 3 (4.76%) Junior
8 3 (4.76%) Lead Product Manager
8 3 (4.76%) Senior Manager
8 3 (4.76%) Senior Product Manager
8 3 (4.76%) User Experience Manager
Libraries, Frameworks & Software Standards
1 27 (42.86%) HTML
2 26 (41.27%) CSS
3 10 (15.87%) jQuery
4 6 (9.52%) .NET
4 6 (9.52%) React
4 6 (9.52%) Twitter Bootstrap
5 5 (7.94%) Apache Commons
5 5 (7.94%) HTML5
5 5 (7.94%) Spring
5 5 (7.94%) Velocity
5 5 (7.94%) ZK
6 4 (6.35%) CSS3
7 3 (4.76%) AngularJS
7 3 (4.76%) Backbone.js
8 2 (3.17%) .NET Core
8 2 (3.17%) .NET Framework
8 2 (3.17%) Chai
8 2 (3.17%) Entity Framework
8 2 (3.17%) Enzyme
8 2 (3.17%) Jest
Miscellaneous
1 16 (25.40%) User Experience
2 11 (17.46%) Analytical Skills
3 3 (4.76%) Self-Motivation
4 2 (3.17%) Life Science
5 1 (1.59%) Data Structures
5 1 (1.59%) Greenfield Project
5 1 (1.59%) Social Media
5 1 (1.59%) Tandem
5 1 (1.59%) W3C
Operating Systems
1 1 (1.59%) Linux
1 1 (1.59%) Ubuntu
Processes & Methodologies
1 63 (100.00%) Analytics
2 33 (52.38%) SEO
3 26 (41.27%) Digital Marketing
4 20 (31.75%) Agile Software Development
5 15 (23.81%) Copywriting
6 12 (19.05%) Pay per click
7 10 (15.87%) Scrum
8 9 (14.29%) DevOps
9 7 (11.11%) CRM
9 7 (11.11%) TDD
10 6 (9.52%) Project Management
11 5 (7.94%) B2B
11 5 (7.94%) BDD
11 5 (7.94%) Prototyping
11 5 (7.94%) Web Analytics
11 5 (7.94%) Wireframes
12 4 (6.35%) A/B Testing
12 4 (6.35%) Conversion Rate Optimisation
12 4 (6.35%) Front End Development
12 4 (6.35%) Responsive Web Design
Programming Languages
1 29 (46.03%) JavaScript
2 20 (31.75%) PHP
3 6 (9.52%) C#
4 5 (7.94%) Groovy
4 5 (7.94%) Java
4 5 (7.94%) Scala
4 5 (7.94%) TypeScript
5 2 (3.17%) Python
5 2 (3.17%) SQL
6 1 (1.59%) ES6
Qualifications
1 15 (23.81%) Analytics IQ
2 8 (12.70%) Degree
3 2 (3.17%) Security Cleared
4 1 (1.59%) SC Cleared
Quality Assurance & Compliance
1 4 (6.35%) WCAG
2 1 (1.59%) GDPR
2 1 (1.59%) QA
System Software
1 3 (4.76%) Docker
Systems Management
1 2 (3.17%) Ansible
1 2 (3.17%) Docker Swarm
1 2 (3.17%) Kubernetes
1 2 (3.17%) Terraform
Vendors
1 63 (100.00%) Google
2 20 (31.75%) Microsoft
3 12 (19.05%) Adobe
4 5 (7.94%) hybris
4 5 (7.94%) Tableau
5 3 (4.76%) HubSpot
5 3 (4.76%) Zoho
6 2 (3.17%) Sitecore
7 1 (1.59%) Capita
7 1 (1.59%) Facebook
7 1 (1.59%) Hotjar
7 1 (1.59%) Marketo
7 1 (1.59%) Optimizely
7 1 (1.59%) T-Plan
7 1 (1.59%) WooCommerce