Period
to 18 December 2018

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 18 December 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South East
6 months to
18 Dec 2018
Same period 2017 Same period 2016
Rank 397 405 424
Rank change year-on-year +8 +19 +15
Permanent jobs citing Google Analytics 122 139 163
As % of all permanent IT jobs advertised in the South East 0.44% 0.44% 0.49%
As % of the Cloud Services category 2.00% 2.38% 3.64%
Number of salaries quoted 97 125 98
South East median annual salary £40,000 £40,000 £40,000
10th Percentile £31,250 £26,250 £25,800
90th Percentile £67,500 £65,500 £51,625
England median annual salary £40,000 £38,500 £37,500
% change year-on-year +3.90% +2.67% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Permanent vacancies with a requirement for cloud computing skills 6,114 5,851 4,484
As % of all permanent IT jobs advertised in the South East 21.83% 18.73% 13.34%
Number of salaries quoted 5,101 4,881 3,777
South East median annual salary £50,000 £47,500 £50,000
Median salary % change year-on-year +5.26% -5.00% +11.11%
10th Percentile £27,000 £26,250 £26,651
90th Percentile £75,000 £72,500 £73,750
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South East.

Salary trend for Google Analytics in the South East

Google Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Google Analytics in the South East over the 6 months to 18 December 2018.

Salary histogram for Google Analytics in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 18 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +2 54 £42,500 +7.34% 5
Hampshire +13 43 £40,000 -3.03% 3
Oxfordshire +45 35 £65,000 +85.71% 1
Berkshire -21 14 £42,500 +6.25% 4
Kent - 11 £50,000 - 1
Surrey +21 7 £31,250 -3.85% 3
East Sussex -17 6 £35,000 -22.22% 3
Buckinghamshire +15 5 £37,500 -13.79%
West Sussex -10 1 £46,500 - 3
Google Analytics
England

For the 6 months to 18 December 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Google Analytics.

1 120 (98.36%) Google
1 120 (98.36%) Analytics
2 49 (40.16%) Marketing
3 48 (39.34%) SQL
4 39 (31.97%) Agile Software Development
5 36 (29.51%) HTML
6 34 (27.87%) JavaScript
7 29 (23.77%) Python
7 29 (23.77%) Tableau
8 28 (22.95%) R
8 28 (22.95%) Git (software)
9 27 (22.13%) Visualisation
9 27 (22.13%) Java
10 26 (21.31%) Data Management
10 26 (21.31%) Test Automation
10 26 (21.31%) Analytical Skills
11 25 (20.49%) Data Analytics
11 25 (20.49%) CSS
12 24 (19.67%) Web Services
12 24 (19.67%) Microsoft
12 24 (19.67%) Mathematics
13 23 (18.85%) Machine Learning
13 23 (18.85%) Hadoop
13 23 (18.85%) Data Visualisation
13 23 (18.85%) C++
13 23 (18.85%) Delphi
13 23 (18.85%) Regression Testing
13 23 (18.85%) SEO
13 23 (18.85%) Algorithms
13 23 (18.85%) Data Science

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (11.48%) CMS
2 4 (3.28%) Marvel
3 3 (2.46%) SAS
3 3 (2.46%) Umbraco
4 2 (1.64%) Apache
4 2 (1.64%) EPiServer
4 2 (1.64%) IIS
4 2 (1.64%) nginx
4 2 (1.64%) Tomcat
4 2 (1.64%) WordPress
5 1 (0.82%) Sitecore CMS
5 1 (0.82%) WebSphere
Applications
1 16 (13.11%) Microsoft Excel
2 4 (3.28%) InVision
3 3 (2.46%) Photoshop
4 2 (1.64%) Spreadsheet
5 1 (0.82%) Microsoft Office
5 1 (0.82%) Microsoft PowerPoint
Business Applications
1 3 (2.46%) Payment Gateway
2 1 (0.82%) Eloqua
2 1 (0.82%) WebTrends
Cloud Services
1 21 (17.21%) AdWords
2 19 (15.57%) Amazon AWS
3 7 (5.74%) Adobe Analytics
3 7 (5.74%) SaaS
4 6 (4.92%) Google Tag Manager
4 6 (4.92%) Microsoft Azure
5 5 (4.10%) Google Cloud Platform
6 3 (2.46%) NuGet
7 2 (1.64%) npm
8 1 (0.82%) Veeva
Communications & Networking
1 5 (4.10%) PPP
2 4 (3.28%) Internet
3 2 (1.64%) HTTP
3 2 (1.64%) HTTPS
3 2 (1.64%) SSL
Database & Business Intelligence
1 23 (18.85%) Hadoop
2 22 (18.03%) Apache Hive
2 22 (18.03%) Spotfire
3 21 (17.21%) Data Mining
4 20 (16.39%) MySQL
4 20 (16.39%) SQL Server
5 14 (11.48%) Power BI
6 13 (10.66%) SQL Server 2016
7 10 (8.20%) NoSQL
7 10 (8.20%) RDBMS
7 10 (8.20%) Relational Database
8 7 (5.74%) Mixpanel
9 5 (4.10%) BigQuery
10 3 (2.46%) Big Data
10 3 (2.46%) Cosmos DB
10 3 (2.46%) Data Warehouse
10 3 (2.46%) PostgreSQL
11 2 (1.64%) Adabas
11 2 (1.64%) SAS EBI
11 2 (1.64%) SQL Server Analysis Services
Development Applications
1 28 (22.95%) Git (software)
2 16 (13.11%) JIRA
3 5 (4.10%) Subversion
3 5 (4.10%) Visual Studio
4 3 (2.46%) Atlassian Bamboo
4 3 (2.46%) Bitbucket
4 3 (2.46%) Cucumber
4 3 (2.46%) SpecFlow
4 3 (2.46%) Visual Studio Code
5 2 (1.64%) Axure RP
5 2 (1.64%) Balsamiq Mockups
5 2 (1.64%) Grunt
5 2 (1.64%) gulp
5 2 (1.64%) Octopus Deploy
5 2 (1.64%) Sonatype Nexus
5 2 (1.64%) Team Foundation Server
5 2 (1.64%) TeamCity
5 2 (1.64%) webpack
6 1 (0.82%) SoapUI
6 1 (0.82%) Visual Website Optimizer
General
1 49 (40.16%) Marketing
2 11 (9.02%) Advertising
3 8 (6.56%) Publishing
4 5 (4.10%) Manufacturing
5 4 (3.28%) Retail
6 3 (2.46%) Finance
7 2 (1.64%) Automotive
7 2 (1.64%) Brand Awareness
8 1 (0.82%) Banking
8 1 (0.82%) Games
8 1 (0.82%) Pharmaceutical
Job Titles
1 26 (21.31%) Analyst
2 23 (18.85%) Data Scientist
3 17 (13.93%) Developer
4 8 (6.56%) Marketing Manager
4 8 (6.56%) Web Analyst
5 7 (5.74%) Digital Executive
5 7 (5.74%) Product Analyst
6 6 (4.92%) Google Analytics Analyst
6 6 (4.92%) PPC Executive
6 6 (4.92%) Senior Analyst
6 6 (4.92%) SEO Manager
7 5 (4.10%) .NET Software Engineer
7 5 (4.10%) Administrator
7 5 (4.10%) Database Engineer
7 5 (4.10%) DBA
7 5 (4.10%) Digital Analyst
7 5 (4.10%) Front End Developer (Client-Side Developer)
7 5 (4.10%) Senior Developer
7 5 (4.10%) Senior Web Analyst
7 5 (4.10%) SQL DBA
Libraries, Frameworks & Software Standards
1 36 (29.51%) HTML
2 25 (20.49%) CSS
3 24 (19.67%) Web Services
4 21 (17.21%) .NET
5 16 (13.11%) HTML5
6 14 (11.48%) jQuery
7 13 (10.66%) CSS3
8 12 (9.84%) .NET Framework
9 6 (4.92%) XML
10 5 (4.10%) AngularJS
11 3 (2.46%) .NET Core
11 3 (2.46%) Node.js
11 3 (2.46%) Sass
11 3 (2.46%) Symfony
11 3 (2.46%) WF
12 2 (1.64%) DAO
12 2 (1.64%) OAuth
12 2 (1.64%) RESTful
12 2 (1.64%) Spring
12 2 (1.64%) WinForms
Miscellaneous
1 26 (21.31%) Analytical Skills
2 23 (18.85%) Algorithms
3 18 (14.75%) User Experience
4 7 (5.74%) Greenfield Project
5 6 (4.92%) Social Media
6 5 (4.10%) Life Science
7 3 (2.46%) Data Structures
7 3 (2.46%) Self-Motivation
8 2 (1.64%) Cloud Native
8 2 (1.64%) Marketing Technology
8 2 (1.64%) Mobile App
8 2 (1.64%) Virtual Team
9 1 (0.82%) Digital Media
9 1 (0.82%) e-Learning
9 1 (0.82%) LIMS
9 1 (0.82%) NHS
Operating Systems
1 5 (4.10%) Apple iOS
2 3 (2.46%) Android
2 3 (2.46%) Windows
3 2 (1.64%) Linux
3 2 (1.64%) Unix
Processes & Methodologies
1 120 (98.36%) Analytics
2 39 (31.97%) Agile Software Development
3 27 (22.13%) Visualisation
4 26 (21.31%) Data Management
4 26 (21.31%) Test Automation
5 25 (20.49%) Data Analytics
6 24 (19.67%) Mathematics
7 23 (18.85%) Data Science
7 23 (18.85%) Data Visualisation
7 23 (18.85%) Machine Learning
7 23 (18.85%) Regression Testing
7 23 (18.85%) SEO
8 22 (18.03%) E-Commerce
8 22 (18.03%) Predictive Analysis
9 20 (16.39%) Pay per click
10 17 (13.93%) Digital Marketing
10 17 (13.93%) Problem-Solving
11 12 (9.84%) Performance Tuning
11 12 (9.84%) Web Analytics
12 11 (9.02%) Responsive Web Design
Programming Languages
1 48 (39.34%) SQL
2 34 (27.87%) JavaScript
3 29 (23.77%) Python
4 28 (22.95%) R
5 27 (22.13%) Java
6 23 (18.85%) C++
6 23 (18.85%) Delphi
7 18 (14.75%) C#
8 17 (13.93%) T-SQL
9 12 (9.84%) PHP
10 5 (4.10%) VBA
11 3 (2.46%) Apple Swift
11 3 (2.46%) TypeScript
12 2 (1.64%) Natural
12 2 (1.64%) RPG
12 2 (1.64%) RPG IV
Qualifications
1 18 (14.75%) Degree
2 9 (7.38%) Master's Degree
3 6 (4.92%) Analytics IQ
Quality Assurance & Compliance
1 4 (3.28%) QA
2 3 (2.46%) GDPR
3 2 (1.64%) ISO/IEC 27001
System Software
1 3 (2.46%) Active Directory
Vendors
1 120 (98.36%) Google
2 29 (23.77%) Tableau
3 24 (19.67%) Microsoft
4 10 (8.20%) Adobe
5 7 (5.74%) Facebook
6 5 (4.10%) Salesforce.com
7 4 (3.28%) Optimizely
8 3 (2.46%) IBM
8 3 (2.46%) MicroStrategy
8 3 (2.46%) Splunk
9 2 (1.64%) Apple
9 2 (1.64%) MuleSoft
9 2 (1.64%) Oracle
9 2 (1.64%) Twitter
9 2 (1.64%) webMethods
10 1 (0.82%) Alteryx
10 1 (0.82%) HubSpot
10 1 (0.82%) Marketo
10 1 (0.82%) Pardot
10 1 (0.82%) Salesforce Marketing Cloud