Period
to 21 June 2021

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 June 2021 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South East
6 months to
21 Jun 2021
Same period 2020 Same period 2019
Rank 313 334 441
Rank change year-on-year +21 +107 +1
Permanent jobs citing Google Analytics 94 53 77
As % of all permanent jobs advertised in the South East 0.62% 0.37% 0.29%
As % of the Cloud Services category 1.58% 1.15% 1.10%
Number of salaries quoted 77 40 56
10th Percentile £29,750 £32,450 £29,375
25th Percentile £32,500 £32,500 £32,375
Median annual salary (50th Percentile) £40,000 £45,000 £40,000
Median % change year-on-year -11.11% +12.50% +11.11%
75th Percentile £43,750 £52,813 £50,000
90th Percentile £51,000 £61,250 £65,000
England median annual salary £45,000 £50,000 £42,500
% change year-on-year -10.00% +17.65% +6.25%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Permanent vacancies with a requirement for cloud computing skills 5,954 4,606 6,995
As % of all permanent IT jobs advertised in the South East 39.18% 31.98% 26.65%
Number of salaries quoted 4,598 3,986 5,980
10th Percentile £31,250 £30,000 £27,500
25th Percentile £41,000 £40,000 £37,000
Median annual salary (50th Percentile) £52,500 £52,500 £50,000
Median % change year-on-year - +5.00% -
75th Percentile £67,500 £67,500 £65,000
90th Percentile £78,750 £80,000 £77,500
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Google Analytics in the South East.

Salary trend for Google Analytics in the South East

Google Analytics
Salary Histogram in the South East

Salary distribution for jobs citing Google Analytics in the South East over the 6 months to 21 June 2021.

Salary histogram for Google Analytics in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 21 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
East Sussex +10 34 £40,000 -11.11% 4
Thames Valley +12 25 £35,000 +6.06% 4
Hampshire -40 16 £35,000 -6.67% 1
Oxfordshire +12 15 £35,000 +40.00% 2
Surrey - 9 £65,000 - 2
Berkshire -21 8 £50,000 +49.25% 1
West Sussex +9 6 £41,500 -17.00%
Kent -24 2 £40,000 -
Buckinghamshire - 2 £41,500 - 1
Google Analytics
England

For the 6 months to 21 June 2021, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Google Analytics.

1 94 (100.00%) Analytics
2 83 (88.30%) Marketing
3 81 (86.17%) Google
4 64 (68.09%) Digital Marketing
5 41 (43.62%) SEO
6 36 (38.30%) Analytical Skills
7 34 (36.17%) Business Intelligence
8 33 (35.11%) Problem-Solving
9 32 (34.04%) Conversion Rate Optimisation
9 32 (34.04%) Finance
10 30 (31.91%) Organisational Skills
11 27 (28.72%) A/B Testing
11 27 (28.72%) HTML
11 27 (28.72%) JavaScript
12 25 (26.60%) CSS
13 24 (25.53%) User Experience
14 22 (23.40%) Front End Development
15 21 (22.34%) Google Tag Manager
15 21 (22.34%) Pay per click
16 20 (21.28%) Project Management
17 19 (20.21%) Business Development
17 19 (20.21%) Content Strategy
18 18 (19.15%) Adobe
18 18 (19.15%) Retail
19 16 (17.02%) E-Commerce
19 16 (17.02%) Multivariate Testing
19 16 (17.02%) InVision
19 16 (17.02%) Visual Website Optimizer
20 15 (15.96%) Social Skills
21 14 (14.89%) Presentation Skills

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (9.57%) CMS
2 4 (4.26%) Sitecore CMS
2 4 (4.26%) WordPress
3 3 (3.19%) Drupal
4 1 (1.06%) SAS
Applications
1 16 (17.02%) InVision
2 14 (14.89%) Sketch
3 4 (4.26%) Photoshop
4 3 (3.19%) Microsoft Excel
5 2 (2.13%) Microsoft PowerPoint
6 1 (1.06%) Microsoft Office
Business Applications
1 1 (1.06%) nopCommerce
1 1 (1.06%) Shopify
Cloud Services
1 21 (22.34%) Google Tag Manager
2 14 (14.89%) Adobe Creative Cloud
3 12 (12.77%) Google Ads
4 7 (7.45%) Power Platform
5 3 (3.19%) AWS
5 3 (3.19%) Azure
5 3 (3.19%) Datadog
5 3 (3.19%) Google Data Studio
6 2 (2.13%) Facebook Ads
6 2 (2.13%) Snowflake
7 1 (1.06%) Google Drive
7 1 (1.06%) MailChimp
Communications & Networking
1 3 (3.19%) HTTPS
2 1 (1.06%) Intranet
Database & Business Intelligence
1 7 (7.45%) Power BI
2 2 (2.13%) Amazon Redshift
2 2 (2.13%) Tableau
3 1 (1.06%) MySQL
3 1 (1.06%) SQL Server
Development Applications
1 16 (17.02%) Visual Website Optimizer
General
1 83 (88.30%) Marketing
2 36 (38.30%) Analytical Skills
3 32 (34.04%) Finance
4 30 (31.91%) Organisational Skills
5 18 (19.15%) Retail
6 15 (15.96%) Social Skills
7 14 (14.89%) Presentation Skills
8 5 (5.32%) Law
9 4 (4.26%) Advertising
10 3 (3.19%) Games
11 1 (1.06%) Automotive
11 1 (1.06%) Electronics
11 1 (1.06%) French Language
11 1 (1.06%) German Language
11 1 (1.06%) Italian Language
11 1 (1.06%) Manufacturing
11 1 (1.06%) Pharmaceutical
11 1 (1.06%) Publishing
11 1 (1.06%) Spanish Language
11 1 (1.06%) Telecoms
Job Titles
1 21 (22.34%) Analyst
2 15 (15.96%) Digital Executive
2 15 (15.96%) Digital Marketing Executive
2 15 (15.96%) Digital Marketing Specialist
2 15 (15.96%) Marketing Executive
2 15 (15.96%) Marketing Specialist
3 14 (14.89%) Senior Analyst
3 14 (14.89%) SEO Executive
3 14 (14.89%) SEO Specialist
4 13 (13.83%) SEO Manager
5 8 (8.51%) Developer
5 8 (8.51%) Front End Developer (Client-Side Developer)
6 7 (7.45%) Marketing Manager
7 5 (5.32%) Content Manager
7 5 (5.32%) Google Analytics Analyst
7 5 (5.32%) Insight Analyst
7 5 (5.32%) Marketing Analyst
7 5 (5.32%) Marketing Insight Analyst
7 5 (5.32%) Power BI Analyst
7 5 (5.32%) SQL Analyst
Libraries, Frameworks & Software Standards
1 27 (28.72%) HTML
2 25 (26.60%) CSS
3 8 (8.51%) CSS3
3 8 (8.51%) HTML5
3 8 (8.51%) jQuery
3 8 (8.51%) Sass
4 7 (7.45%) Web Services
5 3 (3.19%) LAMP
5 3 (3.19%) Regular Expression
6 1 (1.06%) ADO
6 1 (1.06%) KnockoutJS
6 1 (1.06%) LESS
6 1 (1.06%) NumPy
6 1 (1.06%) Pandas
6 1 (1.06%) RequireJS
6 1 (1.06%) scikit-learn
6 1 (1.06%) SciPy
6 1 (1.06%) Twitter Bootstrap
6 1 (1.06%) WPF
6 1 (1.06%) XML
Miscellaneous
1 24 (25.53%) User Experience
2 12 (12.77%) Analytical Mindset
3 9 (9.57%) Social Media
4 7 (7.45%) Greenfield Project
5 4 (4.26%) Algorithms
6 3 (3.19%) Blog
6 3 (3.19%) Photography
6 3 (3.19%) Self-Motivation
7 2 (2.13%) Mobile App
7 2 (2.13%) Video Editing
8 1 (1.06%) Digital Media
8 1 (1.06%) FMCG
8 1 (1.06%) Taxonomies
Processes & Methodologies
1 94 (100.00%) Analytics
2 64 (68.09%) Digital Marketing
3 41 (43.62%) SEO
4 34 (36.17%) Business Intelligence
5 33 (35.11%) Problem-Solving
6 32 (34.04%) Conversion Rate Optimisation
7 27 (28.72%) A/B Testing
8 22 (23.40%) Front End Development
9 21 (22.34%) Pay per click
10 20 (21.28%) Project Management
11 19 (20.21%) Business Development
11 19 (20.21%) Content Strategy
12 16 (17.02%) E-Commerce
12 16 (17.02%) Multivariate Testing
13 14 (14.89%) Actionable Insight
13 14 (14.89%) Prototyping
14 13 (13.83%) Wireframes
15 12 (12.77%) Qualitative Research
15 12 (12.77%) Quantitative Research
16 10 (10.64%) Web Development
Programming Languages
1 27 (28.72%) JavaScript
2 11 (11.70%) SQL
3 7 (7.45%) PHP
3 7 (7.45%) Python
4 3 (3.19%) Java
4 3 (3.19%) Ruby
5 1 (1.06%) R
Qualifications
1 9 (9.57%) Degree
Quality Assurance & Compliance
1 12 (12.77%) Actionable Recommendations
2 1 (1.06%) PMO
Vendors
1 81 (86.17%) Google
2 18 (19.15%) Adobe
3 5 (5.32%) Salesforce.com
4 4 (4.26%) Facebook
4 4 (4.26%) Pardot
4 4 (4.26%) Sitecore
5 3 (3.19%) AppDynamics
5 3 (3.19%) Dynatrace
5 3 (3.19%) Microsoft
5 3 (3.19%) New Relic
5 3 (3.19%) SolarWinds
6 2 (2.13%) DoubleClick
6 2 (2.13%) Optimizely
6 2 (2.13%) SAP
7 1 (1.06%) Ensighten
7 1 (1.06%) Hootsuite
7 1 (1.06%) HubSpot
7 1 (1.06%) Kenshoo
7 1 (1.06%) Marin
7 1 (1.06%) Tealium