The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 23 April 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England / South East
3 months to
23 Apr 2017
Same period 2016 Same period 2015
Rank 347 388 417
Rank change year-on-year +41 +29  
Permanent jobs citing Google Analytics 39 69 64
As % of all permanent IT jobs advertised in the South East 0.26% 0.35% 0.30%
As % of the Cloud Services category 1.72% 2.97% 3.65%
Number of salaries quoted 19 63 45
Median salary £30,000 £35,000 £30,000
Median salary % change year-on-year -14.28% +16.66%  
90% offered a salary of more than £25,000 £27,500 £22,200
10% offered a salary of more than £54,000 £42,500 £43,000
UK excluding London median salary £34,000 £32,500 £30,000
% change year-on-year +4.61% +8.33%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for cloud computing skills.

Cloud Computing Skills
South East
Permanent job vacancies with a requirement for cloud computing skills 2273 2324 1753
As % of all permanent IT job vacancies advertised in the South East 15.11% 11.89% 8.18%
Number of salaries quoted 1966 2006 1307
Median salary £46,000 £48,000 £47,500
Median salary % change year-on-year -4.16% +1.05%  
90% offered a salary of more than £30,500 £30,000 £30,000
10% offered a salary of more than £70,000 £70,000 £70,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South East.

Salary trend for Google Analytics in the South East

Google Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Google Analytics in the South East over the 3 months to 23 April 2017.

Salary histogram for Google Analytics in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 3 months to 23 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey +44 11 £40,000 +23.07% 3
Hampshire +39 10 £30,000 -11.11% 1
East Sussex - 6 - -
Kent +21 3 £25,000 - 1
Buckinghamshire -22 3 £27,000 -16.92%
Berkshire +34 2 £66,250 +65.62%
Middlesex +9 2 £55,000 +37.50%
West Sussex +9 2 £40,000 +14.28% 3
Google Analytics
England

For the 6 months to 23 April 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Google Analytics.

1 114 (100.00%) Analytics
2 97 (85.09%) Google
3 74 (64.91%) Marketing
4 57 (50.00%) Digital Marketing
5 56 (49.12%) E-Commerce
6 50 (43.86%) SEO
7 48 (42.11%) HTML
8 41 (35.96%) Pay per click
9 40 (35.09%) Analytical Skills
10 39 (34.21%) JavaScript
10 39 (34.21%) CSS
11 38 (33.33%) Social Media
12 35 (30.70%) Agile Software Development
13 34 (29.82%) jQuery
14 31 (27.19%) HTML5
14 31 (27.19%) Lead Generation
15 30 (26.32%) CSS3
16 28 (24.56%) Web Analytics
16 28 (24.56%) Advertising
16 28 (24.56%) CMS
17 25 (21.93%) Adobe Analytics
18 22 (19.30%) ClickTale
19 21 (18.42%) Data Analytics
19 21 (18.42%) Email Marketing
20 20 (17.54%) Scrum
20 20 (17.54%) Photoshop
20 20 (17.54%) PHP
20 20 (17.54%) AdWords
21 19 (16.67%) User Experience
21 19 (16.67%) Display Advertising

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (24.56%) CMS
2 15 (13.16%) WordPress
3 12 (10.53%) Apache
4 4 (3.51%) concrete5
5 2 (1.75%) Drupal
5 2 (1.75%) Umbraco
5 2 (1.75%) WebSphere
6 1 (0.88%) Apache Pig
6 1 (0.88%) Podio
6 1 (0.88%) Sitecore CMS
Applications
1 20 (17.54%) Photoshop
2 12 (10.53%) Microsoft Excel
3 3 (2.63%) Microsoft PowerPoint
4 1 (0.88%) Adobe Illustrator
4 1 (0.88%) Microsoft Office
Business Applications
1 12 (10.53%) Magento
1 12 (10.53%) Payment Gateway
2 5 (4.39%) WebTrends
3 1 (0.88%) Kissmetrics
Cloud Services
1 25 (21.93%) Adobe Analytics
2 20 (17.54%) AdWords
3 16 (14.04%) GitHub
4 3 (2.63%) Google Tag Manager
5 1 (0.88%) Amazon AWS
5 1 (0.88%) Basecamp
5 1 (0.88%) GoToWebinar
5 1 (0.88%) Zapier
Communications & Networking
1 1 (0.88%) Internet
1 1 (0.88%) SSL
Database & Business Intelligence
1 17 (14.91%) MySQL
2 12 (10.53%) Relational Database
3 4 (3.51%) Big Data
3 4 (3.51%) MariaDB
4 3 (2.63%) SQL Server
5 2 (1.75%) Data Warehouse
6 1 (0.88%) Apache Hive
6 1 (0.88%) BusinessObjects
6 1 (0.88%) Data Mining
6 1 (0.88%) DB2
6 1 (0.88%) Endeca
6 1 (0.88%) Hadoop
6 1 (0.88%) MongoDB
6 1 (0.88%) NoSQL
6 1 (0.88%) Pentaho
6 1 (0.88%) PowerPivot
6 1 (0.88%) QlikView
6 1 (0.88%) SQL Server Analysis Services
6 1 (0.88%) SQL Server Integration Services
6 1 (0.88%) SQL Server Reporting Services
Development Applications
1 17 (14.91%) Axure RP
2 16 (14.04%) Subversion
3 12 (10.53%) Git (software)
4 1 (0.88%) SoapUI
4 1 (0.88%) Talend Open Studio
4 1 (0.88%) Team Foundation Server
4 1 (0.88%) Visual Studio
General
1 74 (64.91%) Marketing
2 28 (24.56%) Advertising
3 17 (14.91%) Finance
4 16 (14.04%) Manufacturing
5 4 (3.51%) Pharmaceutical
5 4 (3.51%) Retail
6 2 (1.75%) Multimedia
6 2 (1.75%) Telecoms
7 1 (0.88%) Banking
7 1 (0.88%) Games
7 1 (0.88%) Publishing
Job Titles
1 20 (17.54%) Developer
2 19 (16.67%) Analyst
3 17 (14.91%) Designer
3 17 (14.91%) UX Designer
4 16 (14.04%) PHP Developer
5 14 (12.28%) Marketing Manager
6 13 (11.40%) Digital Marketing Manager
7 9 (7.89%) Marketing Executive
7 9 (7.89%) PPC Executive
7 9 (7.89%) Search Marketing Executive
7 9 (7.89%) Senior Marketing Executive
8 8 (7.02%) Online Trading Manager
8 8 (7.02%) UI Designer
8 8 (7.02%) UI/UX Designer
9 7 (6.14%) Senior Analyst
9 7 (6.14%) Senior Digital Marketing Manager
9 7 (6.14%) Senior Manager
9 7 (6.14%) Senior Marketing Manager
10 6 (5.26%) Senior Designer
10 6 (5.26%) Senior UX Designer
Libraries, Frameworks & Software Standards
1 48 (42.11%) HTML
2 39 (34.21%) CSS
3 34 (29.82%) jQuery
4 31 (27.19%) HTML5
5 30 (26.32%) CSS3
6 18 (15.79%) XML
7 16 (14.04%) CodeIgniter
7 16 (14.04%) Symfony
8 14 (12.28%) .NET
9 13 (11.40%) Ajax
10 12 (10.53%) CakePHP
10 12 (10.53%) EDI
10 12 (10.53%) LAMP
10 12 (10.53%) REST
10 12 (10.53%) SOAP
10 12 (10.53%) Web Services
10 12 (10.53%) Yii
11 5 (4.39%) JSON
12 2 (1.75%) ASP.NET
13 1 (0.88%) Velocity
Miscellaneous
1 40 (35.09%) Analytical Skills
2 38 (33.33%) Social Media
3 19 (16.67%) User Experience
4 18 (15.79%) Digital Media
5 16 (14.04%) Life Science
6 5 (4.39%) Mobile App
7 3 (2.63%) Driving Licence
7 3 (2.63%) Management Information System
8 2 (1.75%) Blog
8 2 (1.75%) Credit Risk
8 2 (1.75%) Linux Command Line
9 1 (0.88%) Data Structures
9 1 (0.88%) Enterprise Software
9 1 (0.88%) iSeries
Operating Systems
1 17 (14.91%) Linux
Processes & Methodologies
1 114 (100.00%) Analytics
2 57 (50.00%) Digital Marketing
3 56 (49.12%) E-Commerce
4 50 (43.86%) SEO
5 41 (35.96%) Pay per click
6 35 (30.70%) Agile Software Development
7 31 (27.19%) Lead Generation
8 28 (24.56%) Web Analytics
9 21 (18.42%) Data Analytics
9 21 (18.42%) Email Marketing
10 20 (17.54%) Scrum
11 19 (16.67%) Display Advertising
12 17 (14.91%) Information Architecture
12 17 (14.91%) MVC
12 17 (14.91%) Prototyping
12 17 (14.91%) Wireframes
13 14 (12.28%) B2B
13 14 (12.28%) Web Development
14 12 (10.53%) OOP
14 12 (10.53%) Web Analytics Management
Programming Languages
1 39 (34.21%) JavaScript
2 20 (17.54%) PHP
3 13 (11.40%) Java
4 3 (2.63%) SQL
5 1 (0.88%) C
5 1 (0.88%) C#
5 1 (0.88%) PL/SQL
5 1 (0.88%) T-SQL
5 1 (0.88%) VBA
Qualifications
1 18 (15.79%) Degree
2 5 (4.39%) Analytics IQ
Quality Assurance & Compliance
1 1 (0.88%) Data Quality
1 1 (0.88%) Disclosure Scotland
1 1 (0.88%) QA
1 1 (0.88%) SLA
Vendors
1 97 (85.09%) Google
2 22 (19.30%) ClickTale
3 16 (14.04%) Microsoft
4 12 (10.53%) Zend
5 11 (9.65%) Adobe
6 8 (7.02%) Facebook
7 6 (5.26%) Twitter
8 3 (2.63%) DoubleClick
9 2 (1.75%) Omniture
9 2 (1.75%) Tableau
10 1 (0.88%) Cognos
10 1 (0.88%) Coremetrics
10 1 (0.88%) IBM
10 1 (0.88%) Marketo
10 1 (0.88%) Optimizely
10 1 (0.88%) PayPal
10 1 (0.88%) SendGrid
10 1 (0.88%) Sitecore
10 1 (0.88%) Talend
10 1 (0.88%) Xamarin
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