Period
to 17 July 2018

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 17 July 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South East
6 months to
17 Jul 2018
Same period 2017 Same period 2016
Rank 418 453 487
Rank change year-on-year +35 +34 +10
Permanent jobs citing Google Analytics 128 95 145
As % of all permanent IT jobs advertised in the South East 0.42% 0.32% 0.38%
As % of the Cloud Services category 2.00% 1.99% 3.12%
Number of salaries quoted 88 70 125
South East median annual salary £35,500 £30,000 £35,000
Median salary % change year-on-year +18.33% -14.29% +10.24%
10th Percentile £25,000 £22,500 £26,250
90th Percentile £53,750 £50,000 £43,750
England median annual salary £37,600 £40,000 £37,500
% change year-on-year -6.00% +6.67% +7.14%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Permanent vacancies with a requirement for cloud computing skills 6,398 4,772 4,649
As % of all permanent IT jobs advertised in the South East 20.95% 15.96% 12.16%
Number of salaries quoted 5,322 4,081 4,001
South East median annual salary £50,000 £45,000 £47,500
Median salary % change year-on-year +11.11% -5.26% +5.56%
10th Percentile £27,750 £27,000 £27,500
90th Percentile £73,750 £71,250 £71,250
England median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - +5.26%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South East.

Salary trend for Google Analytics in the South East

Google Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Google Analytics in the South East over the 6 months to 17 July 2018.

Salary histogram for Google Analytics in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 17 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +34 49 £40,000 +8.11% 13
Hampshire -8 36 £40,000 +33.33% 2
Surrey +18 27 £35,000 +28.44% 3
Berkshire +6 24 £40,000 +26.38% 4
Oxfordshire +10 20 £29,500 -20.27% 4
East Sussex -22 8 £35,000 -12.50% 1
West Sussex +4 6 £32,500 -12.16% 1
Buckinghamshire +4 5 £33,000 -34.00% 5
Kent +7 4 £27,000 +8.00% 3
Google Analytics
England

For the 6 months to 17 July 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Google Analytics.

1 128 (100.00%) Google
1 128 (100.00%) Analytics
2 71 (55.47%) Marketing
3 53 (41.41%) SEO
4 52 (40.63%) JavaScript
5 46 (35.94%) HTML
6 42 (32.81%) CSS
7 34 (26.56%) Digital Marketing
8 29 (22.66%) Microsoft
8 29 (22.66%) SQL
9 27 (21.09%) Pay per click
10 25 (19.53%) CMS
11 23 (17.97%) Microsoft Excel
12 22 (17.19%) Web Services
13 21 (16.41%) JIRA
14 20 (15.63%) Web Development
14 20 (15.63%) PHP
15 19 (14.84%) .NET
15 19 (14.84%) SQL Server
15 19 (14.84%) WordPress
15 19 (14.84%) Analytical Skills
15 19 (14.84%) Problem-Solving
16 18 (14.06%) AdWords
16 18 (14.06%) Amazon AWS
17 17 (13.28%) Email Marketing
17 17 (13.28%) HTML5
17 17 (13.28%) E-Commerce
17 17 (13.28%) Web Analytics
17 17 (13.28%) Digital Analytics
17 17 (13.28%) SQL Server 2016

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (19.53%) CMS
2 19 (14.84%) WordPress
3 5 (3.91%) SharePoint
4 2 (1.56%) Apache
4 2 (1.56%) IIS
4 2 (1.56%) Liferay
5 1 (0.78%) BizTalk Server
5 1 (0.78%) EPiServer
5 1 (0.78%) NetWeaver
5 1 (0.78%) nginx
5 1 (0.78%) SAS
5 1 (0.78%) SharePoint Server
5 1 (0.78%) Sitecore CMS
5 1 (0.78%) Umbraco
5 1 (0.78%) WebSphere
Applications
1 23 (17.97%) Microsoft Excel
2 10 (7.81%) Photoshop
3 7 (5.47%) Adobe Illustrator
3 7 (5.47%) InDesign
4 4 (3.13%) Microsoft Office
4 4 (3.13%) Microsoft PowerPoint
5 2 (1.56%) Spreadsheet
6 1 (0.78%) Adobe Creative Suite
Business Applications
1 6 (4.69%) WebTrends
2 2 (1.56%) Eloqua
3 1 (0.78%) Magento
3 1 (0.78%) SAP Hybris
3 1 (0.78%) SessionCam
Cloud Services
1 18 (14.06%) AdWords
1 18 (14.06%) Amazon AWS
2 7 (5.47%) Google Tag Manager
3 6 (4.69%) Firebase
4 4 (3.13%) Adobe Analytics
5 3 (2.34%) Flurry Analytics
5 3 (2.34%) Slack
6 1 (0.78%) GitHub
6 1 (0.78%) IaaS
6 1 (0.78%) Microsoft Azure
6 1 (0.78%) Office 365
6 1 (0.78%) PaaS
6 1 (0.78%) SaaS
Communications & Networking
1 5 (3.91%) Intranet
2 4 (3.13%) Internet
3 3 (2.34%) Skype
4 1 (0.78%) DNS
4 1 (0.78%) SSL
Database & Business Intelligence
1 19 (14.84%) SQL Server
2 17 (13.28%) SQL Server 2016
3 15 (11.72%) MySQL
4 11 (8.59%) NoSQL
4 11 (8.59%) RDBMS
4 11 (8.59%) Relational Database
5 5 (3.91%) Power BI
5 5 (3.91%) SQL Server Analysis Services
6 1 (0.78%) Blockchain
6 1 (0.78%) GIS
6 1 (0.78%) Oracle Database
6 1 (0.78%) SAS EBI
6 1 (0.78%) SQL Server Integration Services
6 1 (0.78%) SQL Server Reporting Services
Development Applications
1 21 (16.41%) JIRA
2 11 (8.59%) Git (software)
3 7 (5.47%) Dreamweaver
4 6 (4.69%) Crashlytics
4 6 (4.69%) Subversion
5 3 (2.34%) Android Studio
5 3 (2.34%) CocoaPods
5 3 (2.34%) Gradle
5 3 (2.34%) Maven
5 3 (2.34%) Xcode
6 2 (1.56%) Visual Website Optimizer
7 1 (0.78%) Team Foundation Server
7 1 (0.78%) Visual Studio
General
1 71 (55.47%) Marketing
2 16 (12.50%) Advertising
3 8 (6.25%) Brand Awareness
4 7 (5.47%) Publishing
5 6 (4.69%) Finance
6 5 (3.91%) Billing
7 4 (3.13%) Pharmaceutical
7 4 (3.13%) Retail
8 2 (1.56%) Legal
8 2 (1.56%) Manufacturing
9 1 (0.78%) Banking
9 1 (0.78%) Telecoms
Job Titles
1 33 (25.78%) Analyst
2 23 (17.97%) Developer
3 18 (14.06%) Digital Analyst
4 15 (11.72%) Marketing Analyst
5 12 (9.38%) Administrator
5 12 (9.38%) Digital Marketing Analyst
6 11 (8.59%) Web Developer
7 8 (6.25%) Digital Executive
8 7 (5.47%) Data Analyst
8 7 (5.47%) Web Analyst
9 6 (4.69%) .NET Software Engineer
9 6 (4.69%) Database Engineer
9 6 (4.69%) Marketing Executive
9 6 (4.69%) Senior Developer
9 6 (4.69%) Software Engineer
9 6 (4.69%) Systems Administrator
9 6 (4.69%) Windows Administrator
9 6 (4.69%) Windows Systems Administrator
10 5 (3.91%) PPC Executive
10 5 (3.91%) Web Specialist
Libraries, Frameworks & Software Standards
1 46 (35.94%) HTML
2 42 (32.81%) CSS
3 22 (17.19%) Web Services
4 19 (14.84%) .NET
5 17 (13.28%) HTML5
6 15 (11.72%) jQuery
7 12 (9.38%) CSS3
8 11 (8.59%) .NET Framework
9 7 (5.47%) Sass
10 6 (4.69%) REST
11 5 (3.91%) MDX
12 4 (3.13%) XML
13 3 (2.34%) Android SDK
13 3 (2.34%) Core Data
13 3 (2.34%) iOS SDK
13 3 (2.34%) Java EE
13 3 (2.34%) Java ME
13 3 (2.34%) Node.js
13 3 (2.34%) UIKit
13 3 (2.34%) WF
Miscellaneous
1 19 (14.84%) Analytical Skills
2 16 (12.50%) User Experience
3 13 (10.16%) Social Media
4 10 (7.81%) Graphic Design
5 9 (7.03%) Self-Motivation
6 6 (4.69%) Mobile App
7 4 (3.13%) Social Network
8 3 (2.34%) Greenfield Project
8 3 (2.34%) Smartphone
9 2 (1.56%) Digital Media
9 2 (1.56%) FMCG
9 2 (1.56%) Handset
10 1 (0.78%) Analytical Mindset
10 1 (0.78%) Blog
10 1 (0.78%) Management Information System
Operating Systems
1 8 (6.25%) Windows
2 6 (4.69%) Android
3 4 (3.13%) Apple iOS
4 3 (2.34%) Linux
5 1 (0.78%) DC/OS
5 1 (0.78%) Ubuntu
5 1 (0.78%) Unix
Processes & Methodologies
1 128 (100.00%) Analytics
2 53 (41.41%) SEO
3 34 (26.56%) Digital Marketing
4 27 (21.09%) Pay per click
5 20 (15.63%) Web Development
6 19 (14.84%) Problem-Solving
7 17 (13.28%) Digital Analytics
7 17 (13.28%) E-Commerce
7 17 (13.28%) Email Marketing
7 17 (13.28%) Web Analytics
8 15 (11.72%) Actionable Insight
9 14 (10.94%) Project Management
10 12 (9.38%) Agile Software Development
11 11 (8.59%) Data Analysis
11 11 (8.59%) Performance Tuning
12 10 (7.81%) Content Management
13 9 (7.03%) Marketing Strategy
13 9 (7.03%) Time Management
14 8 (6.25%) A/B Testing
15 7 (5.47%) Mathematics
Programming Languages
1 52 (40.63%) JavaScript
2 29 (22.66%) SQL
3 20 (15.63%) PHP
4 13 (10.16%) Python
5 12 (9.38%) C#
5 12 (9.38%) T-SQL
6 5 (3.91%) Java
6 5 (3.91%) Java 8
7 3 (2.34%) Apple Swift
7 3 (2.34%) C
7 3 (2.34%) Objective-C
8 2 (1.56%) VBA
9 1 (0.78%) PL/SQL
9 1 (0.78%) VB
Qualifications
1 6 (4.69%) Degree
Quality Assurance & Compliance
1 1 (0.78%) QA
System Software
1 7 (5.47%) Active Directory
2 1 (0.78%) Docker
Systems Management
1 1 (0.78%) Kubernetes
Vendors
1 128 (100.00%) Google
2 29 (22.66%) Microsoft
3 14 (10.94%) Adobe
4 7 (5.47%) Optimizely
5 6 (4.69%) Facebook
5 6 (4.69%) Omniture
6 5 (3.91%) Twitter
7 4 (3.13%) Pardot
8 3 (2.34%) comScore
8 3 (2.34%) Salesforce.com
8 3 (2.34%) SAP
8 3 (2.34%) Screaming Frog
8 3 (2.34%) Tableau
9 2 (1.56%) Apple
9 2 (1.56%) Capita
9 2 (1.56%) Hotjar
9 2 (1.56%) HubSpot
9 2 (1.56%) Marketo
9 2 (1.56%) Sitecore
9 2 (1.56%) Xamarin