Period
to 10 December 2019

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 10 December 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South East
6 months to
10 Dec 2019
Same period 2018 Same period 2017
Rank 392 412 426
Rank change year-on-year +20 +14 +4
Permanent jobs citing Google Analytics 95 121 135
As % of all permanent IT jobs advertised in the South East 0.39% 0.43% 0.44%
As % of the Cloud Services category 1.30% 1.87% 2.26%
Number of salaries quoted 76 98 122
South East median annual salary £40,000 £40,000 £40,000
10th Percentile £19,750 £30,800 £26,025
90th Percentile £61,250 £67,500 £57,500
England median annual salary £45,000 £40,000 £38,500
% change year-on-year +12.50% +3.90% +2.67%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Permanent vacancies with a requirement for cloud computing skills 7,311 6,465 5,967
As % of all permanent IT jobs advertised in the South East 29.88% 22.90% 19.27%
Number of salaries quoted 6,229 5,382 4,989
South East median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% -5.00%
10th Percentile £27,500 £27,500 £26,250
90th Percentile £80,000 £75,000 £72,500
England median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% -

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South East.

Salary trend for Google Analytics in the South East

Google Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Google Analytics in the South East over the 6 months to 10 December 2019.

Salary histogram for Google Analytics in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 10 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +21 29 £53,750 +26.47% 5
West Sussex +31 23 £47,500 +2.15% 1
Berkshire +32 20 £57,500 +35.29% 4
Hampshire -15 17 £35,000 -12.50% 5
Surrey +34 14 £37,000 +13.85% 2
East Sussex +11 7 £45,000 +28.57% 1
Oxfordshire -6 7 £40,000 -38.46%
Kent -17 5 £28,500 -43.00% 1
Buckinghamshire +15 2 £50,500 +34.67% 1
Google Analytics
England

For the 6 months to 10 December 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Google Analytics.

1 95 (100.00%) Google
1 95 (100.00%) Analytics
2 60 (63.16%) Marketing
3 37 (38.95%) JavaScript
4 36 (37.89%) HTML
5 35 (36.84%) Agile Software Development
6 33 (34.74%) Digital Marketing
6 33 (34.74%) SEO
7 30 (31.58%) E-Commerce
8 29 (30.53%) Adobe
9 27 (28.42%) Digital Analytics
10 26 (27.37%) User Experience
11 25 (26.32%) Adobe Analytics
12 23 (24.21%) A/B Testing
13 22 (23.16%) Social Media
14 20 (21.05%) Conversion Rate Optimisation
14 20 (21.05%) Finance
14 20 (21.05%) Pay per click
15 17 (17.89%) jQuery
15 17 (17.89%) CSS
16 16 (16.84%) Actionable Insight
17 15 (15.79%) Microsoft Excel
18 14 (14.74%) Digital Media
19 13 (13.68%) SaaS
19 13 (13.68%) Tag Management
19 13 (13.68%) Project Management
19 13 (13.68%) QA
19 13 (13.68%) Mathematics
19 13 (13.68%) Problem-Solving
20 12 (12.63%) B2B

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (11.58%) CMS
2 6 (6.32%) Sitefinity
2 6 (6.32%) WordPress
3 4 (4.21%) EPiServer
4 3 (3.16%) Apache
4 3 (3.16%) Apache Solr
4 3 (3.16%) Confluence
5 2 (2.11%) Elasticsearch
5 2 (2.11%) SAS
6 1 (1.05%) WebSphere
Applications
1 15 (15.79%) Microsoft Excel
2 6 (6.32%) Microsoft Office
3 2 (2.11%) Adobe Creative Suite
3 2 (2.11%) SPSS
4 1 (1.05%) InVision
4 1 (1.05%) Microsoft PowerPoint
4 1 (1.05%) Sketch
Business Applications
1 1 (1.05%) Magento
1 1 (1.05%) SAP Hybris
Cloud Services
1 25 (26.32%) Adobe Analytics
2 13 (13.68%) SaaS
3 11 (11.58%) Power Platform
4 8 (8.42%) AdWords
4 8 (8.42%) Azure
5 7 (7.37%) GCP
6 5 (5.26%) AWS
7 4 (4.21%) Office 365
8 2 (2.11%) G Suite
8 2 (2.11%) Google Tag Manager
8 2 (2.11%) Trello
9 1 (1.05%) Amazon SQS
9 1 (1.05%) AWS CloudFormation
9 1 (1.05%) AWS Lambda
9 1 (1.05%) Datadog
9 1 (1.05%) IaaS
9 1 (1.05%) PaaS
9 1 (1.05%) Serverless
Communications & Networking
1 6 (6.32%) SSL
Database & Business Intelligence
1 11 (11.58%) Power BI
2 6 (6.32%) NoSQL
3 5 (5.26%) Data Mining
3 5 (5.26%) QlikView
4 3 (3.16%) JasperReports
5 2 (2.11%) MySQL
6 1 (1.05%) Big Data
6 1 (1.05%) DB2
6 1 (1.05%) Mixpanel
6 1 (1.05%) SQL Server
Development Applications
1 6 (6.32%) Git (software)
2 5 (5.26%) JIRA
3 3 (3.16%) CircleCI
3 3 (3.16%) Jenkins
3 3 (3.16%) Mocha
3 3 (3.16%) Team Foundation Server
3 3 (3.16%) Visual Studio
4 1 (1.05%) Axure RP
4 1 (1.05%) SoapUI
General
1 60 (63.16%) Marketing
2 20 (21.05%) Finance
3 7 (7.37%) Back Office
3 7 (7.37%) Retail
4 3 (3.16%) German Language
5 2 (2.11%) Automotive
6 1 (1.05%) French Language
Job Titles
1 27 (28.42%) Analyst
2 22 (23.16%) Digital Analyst
3 12 (12.63%) Developer
4 11 (11.58%) Junior
4 11 (11.58%) Junior Analyst
5 10 (10.53%) Digital Product Owner
5 10 (10.53%) Product Owner
6 8 (8.42%) Analytics Manager
6 8 (8.42%) Digital Analytics Manager
6 8 (8.42%) E-Commerce Product Owner
7 7 (7.37%) Financial Analyst
7 7 (7.37%) Service Analyst
8 6 (6.32%) PPC Specialist
9 5 (5.26%) Consultant
9 5 (5.26%) SEO Consultant
9 5 (5.26%) Technical Consultant
10 4 (4.21%) Business Intelligence Manager
10 4 (4.21%) Data Analyst
10 4 (4.21%) PPC Executive
10 4 (4.21%) Product Manager
Libraries, Frameworks & Software Standards
1 36 (37.89%) HTML
2 17 (17.89%) CSS
2 17 (17.89%) jQuery
3 7 (7.37%) DOM
3 7 (7.37%) JSON
4 4 (4.21%) CSS3
4 4 (4.21%) HTML5
5 3 (3.16%) .NET
5 3 (3.16%) Apache Commons
5 3 (3.16%) Chai
5 3 (3.16%) Enzyme
5 3 (3.16%) Jest
5 3 (3.16%) Spring
5 3 (3.16%) Velocity
5 3 (3.16%) ZK
6 2 (2.11%) ASP.NET Web Forms
6 2 (2.11%) Twitter Bootstrap
6 2 (2.11%) Web Services
6 2 (2.11%) XML
6 2 (2.11%) XSLT
Miscellaneous
1 26 (27.37%) User Experience
2 22 (23.16%) Social Media
3 14 (14.74%) Digital Media
4 9 (9.47%) Analytical Skills
5 2 (2.11%) Blog
5 2 (2.11%) Graphic Design
5 2 (2.11%) Greenfield Project
5 2 (2.11%) Mobile App
6 1 (1.05%) Analytical Mindset
6 1 (1.05%) iSeries
6 1 (1.05%) Self-Motivation
6 1 (1.05%) Virtual Team
Operating Systems
1 1 (1.05%) Linux
Processes & Methodologies
1 95 (100.00%) Analytics
2 35 (36.84%) Agile Software Development
3 33 (34.74%) Digital Marketing
3 33 (34.74%) SEO
4 30 (31.58%) E-Commerce
5 27 (28.42%) Digital Analytics
6 23 (24.21%) A/B Testing
7 20 (21.05%) Conversion Rate Optimisation
7 20 (21.05%) Pay per click
8 16 (16.84%) Actionable Insight
9 13 (13.68%) Mathematics
9 13 (13.68%) Problem-Solving
9 13 (13.68%) Project Management
9 13 (13.68%) Tag Management
10 12 (12.63%) B2B
10 12 (12.63%) Online Marketing
11 11 (11.58%) B2C
11 11 (11.58%) Content Marketing
12 10 (10.53%) Front End Development
12 10 (10.53%) Personalization
Programming Languages
1 37 (38.95%) JavaScript
2 10 (10.53%) SQL
3 8 (8.42%) Python
4 7 (7.37%) PHP
4 7 (7.37%) R
5 4 (4.21%) Java
6 3 (3.16%) Groovy
6 3 (3.16%) Scala
7 1 (1.05%) C
7 1 (1.05%) C#
7 1 (1.05%) VBA
Qualifications
1 9 (9.47%) Degree
2 5 (5.26%) Analytics IQ
3 2 (2.11%) Computer Science Degree
3 2 (2.11%) DBS Check
4 1 (1.05%) AWS Certification
Quality Assurance & Compliance
1 13 (13.68%) QA
2 1 (1.05%) Actionable Recommendations
System Software
1 3 (3.16%) Docker
Systems Management
1 4 (4.21%) Ansible
2 3 (3.16%) Docker Swarm
2 3 (3.16%) Kubernetes
2 3 (3.16%) Terraform
3 1 (1.05%) Opscode Chef
3 1 (1.05%) Pingdom
3 1 (1.05%) Puppet
Vendors
1 95 (100.00%) Google
2 29 (30.53%) Adobe
3 12 (12.63%) Ensighten
3 12 (12.63%) Tealium
4 9 (9.47%) Hotjar
5 8 (8.42%) Microsoft
5 8 (8.42%) Optimizely
6 6 (6.32%) Tableau
7 4 (4.21%) hybris
8 3 (3.16%) Coremetrics
8 3 (3.16%) WooCommerce
9 2 (2.11%) SAP
10 1 (1.05%) Ariba
10 1 (1.05%) Demandware
10 1 (1.05%) Facebook
10 1 (1.05%) IBM
10 1 (1.05%) New Relic
10 1 (1.05%) Qualtrics
10 1 (1.05%) Salesforce.com
10 1 (1.05%) Twitter