Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South East
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 407 420 433
Rank change year-on-year +13 +13 +45
Permanent jobs citing Google Analytics 140 170 226
As % of all permanent IT jobs advertised in the South East 0.45% 0.49% 0.53%
As % of the Cloud Services category 2.46% 3.69% 5.49%
Number of salaries quoted 127 114 162
South East median annual salary £37,000 £37,500 £40,000
Median salary % change year-on-year -1.33% -6.25% +14.29%
10th Percentile £23,550 £25,375 £25,250
90th Percentile £55,250 £51,250 £56,250
England median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - +5.63%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Permanent vacancies with a requirement for cloud computing skills 5684 4603 4117
As % of all permanent IT jobs advertised in the South East 18.45% 13.16% 9.67%
Number of salaries quoted 4728 3887 3344
South East median annual salary £47,500 £47,500 £45,000
Median salary % change year-on-year - +5.56% -
10th Percentile £26,250 £27,500 £26,075
90th Percentile £72,500 £72,500 £70,000
England median annual salary £52,500 £51,820 £50,000
% change year-on-year +1.31% +3.64% +5.26%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South East.

Salary trend for Google Analytics in the South East

Google Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Google Analytics in the South East over the 6 months to 21 November 2017.

Salary histogram for Google Analytics in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire +13 50 £37,500 +25.00% 4
Thames Valley +58 45 £37,000 -12.94% 8
Berkshire +58 29 £35,800 -20.44% 5
Surrey -18 26 £30,000 -25.00%
East Sussex +10 14 £45,000 +12.50% 3
Buckinghamshire +12 11 £47,500 +11.76% 1
Oxfordshire -1 5 £35,000 - 2
West Sussex -14 2 £30,000 -9.09%
Kent +18 1 £24,000 -20.00%
Google Analytics
England

For the 6 months to 21 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Google Analytics.

1 140 (100.00%) Google
1 140 (100.00%) Analytics
2 77 (55.00%) Marketing
2 77 (55.00%) HTML
3 65 (46.43%) CSS
4 55 (39.29%) JavaScript
5 37 (26.43%) Web Development
6 36 (25.71%) SEO
6 36 (25.71%) jQuery
7 33 (23.57%) SQL
8 29 (20.71%) Analytical Skills
9 28 (20.00%) Digital Marketing
10 27 (19.29%) Responsive Web Design
10 27 (19.29%) PHP
10 27 (19.29%) E-Commerce
11 26 (18.57%) HTML5
12 25 (17.86%) CSS3
12 25 (17.86%) MySQL
13 24 (17.14%) Web Analytics
14 22 (15.71%) Front End Development
15 21 (15.00%) Greenfield Project
15 21 (15.00%) OOP
16 19 (13.57%) Degree
16 19 (13.57%) User Experience
16 19 (13.57%) AdWords
17 18 (12.86%) Adobe
18 17 (12.14%) Omniture
18 17 (12.14%) Social Media
19 16 (11.43%) WordPress
19 16 (11.43%) Pay per click

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (11.43%) CMS
1 16 (11.43%) WordPress
2 4 (2.86%) Adobe Experience Manager
2 4 (2.86%) Apache Solr
2 4 (2.86%) Drupal
2 4 (2.86%) Joomla!
3 2 (1.43%) Apache
3 2 (1.43%) Elasticsearch
3 2 (1.43%) nginx
3 2 (1.43%) SAS
4 1 (0.71%) Apache Spark
4 1 (0.71%) Confluence
4 1 (0.71%) Sitecore CMS
4 1 (0.71%) Umbraco
Applications
1 12 (8.57%) Microsoft Excel
2 7 (5.00%) Photoshop
3 6 (4.29%) Adobe Creative Suite
3 6 (4.29%) Adobe Illustrator
4 4 (2.86%) InVision
5 3 (2.14%) InDesign
5 3 (2.14%) Microsoft Office
6 2 (1.43%) Microsoft PowerPoint
Business Applications
1 16 (11.43%) WebTrends
2 3 (2.14%) Magento
3 2 (1.43%) Dynamics CRM
3 2 (1.43%) Eloqua
3 2 (1.43%) FastStats
4 1 (0.71%) SAP SD
4 1 (0.71%) Shopify
4 1 (0.71%) Toggl
Cloud Services
1 19 (13.57%) AdWords
2 10 (7.14%) Adobe Analytics
3 5 (3.57%) Trello
4 4 (2.86%) Google Tag Manager
5 2 (1.43%) GitHub
5 2 (1.43%) Slack
5 2 (1.43%) Yarn
6 1 (0.71%) Amazon AWS
6 1 (0.71%) MailChimp
6 1 (0.71%) Microsoft Azure
6 1 (0.71%) SaaS
6 1 (0.71%) SurveyMonkey
Communications & Networking
1 10 (7.14%) Firewall
2 8 (5.71%) Internet
3 2 (1.43%) PPP
4 1 (0.71%) SSH
Database & Business Intelligence
1 25 (17.86%) MySQL
2 11 (7.86%) SQL Server
3 2 (1.43%) Data Mining
3 2 (1.43%) Endeca
3 2 (1.43%) Redis
3 2 (1.43%) Sisense
4 1 (0.71%) Big Data
4 1 (0.71%) Hadoop
4 1 (0.71%) SAS EBI
Development Applications
1 10 (7.14%) JIRA
2 7 (5.00%) Axure RP
3 5 (3.57%) Visual Studio
4 2 (1.43%) Git (software)
4 2 (1.43%) gulp
4 2 (1.43%) Vagrant
4 2 (1.43%) webpack
5 1 (0.71%) Dreamweaver
5 1 (0.71%) Jenkins
General
1 77 (55.00%) Marketing
2 8 (5.71%) Advertising
3 6 (4.29%) Finance
4 5 (3.57%) Brand Awareness
4 5 (3.57%) Publishing
4 5 (3.57%) Retail
5 2 (1.43%) Financial Institution
5 2 (1.43%) Pharmaceutical
6 1 (0.71%) Electronics
6 1 (0.71%) Manufacturing
6 1 (0.71%) Music Industry
Job Titles
1 37 (26.43%) Developer
2 24 (17.14%) Front End Developer (Client-Side Developer)
3 17 (12.14%) Analyst
4 12 (8.57%) Data Analyst
4 12 (8.57%) IT Support
4 12 (8.57%) Web Developer
5 11 (7.86%) Network Support
6 10 (7.14%) .NET Developer
7 9 (6.43%) ASP.NET Developer
7 9 (6.43%) SEO Specialist
8 8 (5.71%) Junior
9 7 (5.00%) Account Manager
9 7 (5.00%) PPC Account Manager
9 7 (5.00%) PPC Manager
10 6 (4.29%) .NET Web Developer
10 6 (4.29%) Designer
10 6 (4.29%) Junior Developer
10 6 (4.29%) Junior Web Developer
11 5 (3.57%) Junior .NET Developer
11 5 (3.57%) Web Designer
Libraries, Frameworks & Software Standards
1 77 (55.00%) HTML
2 65 (46.43%) CSS
3 36 (25.71%) jQuery
4 26 (18.57%) HTML5
5 25 (17.86%) CSS3
6 13 (9.29%) .NET
7 11 (7.86%) ASP.NET
8 8 (5.71%) Twitter Bootstrap
9 7 (5.00%) React
10 6 (4.29%) Ajax
11 5 (3.57%) .NET Framework
11 5 (3.57%) AngularJS
11 5 (3.57%) ASP.NET Web Forms
11 5 (3.57%) Razor View Engine
11 5 (3.57%) XML
12 4 (2.86%) ASP.NET MVC
12 4 (2.86%) Sass
13 3 (2.14%) Laravel
13 3 (2.14%) Node.js
13 3 (2.14%) Web Services
Miscellaneous
1 29 (20.71%) Analytical Skills
2 21 (15.00%) Greenfield Project
3 19 (13.57%) User Experience
4 17 (12.14%) Social Media
5 10 (7.14%) Blog
6 6 (4.29%) Graphic Design
6 6 (4.29%) Mobile App
7 2 (1.43%) Fintech
7 2 (1.43%) Management Information System
7 2 (1.43%) Minimum Viable Product
7 2 (1.43%) RIA
7 2 (1.43%) Tandem
7 2 (1.43%) Taxonomies
8 1 (0.71%) Computer Science
8 1 (0.71%) Digital Media
Operating Systems
1 13 (9.29%) Windows
2 12 (8.57%) Windows Server
3 1 (0.71%) Apple iOS
Processes & Methodologies
1 140 (100.00%) Analytics
2 37 (26.43%) Web Development
3 36 (25.71%) SEO
4 28 (20.00%) Digital Marketing
5 27 (19.29%) E-Commerce
5 27 (19.29%) Responsive Web Design
6 24 (17.14%) Web Analytics
7 22 (15.71%) Front End Development
8 21 (15.00%) OOP
9 16 (11.43%) Pay per click
10 12 (8.57%) Agile Software Development
10 12 (8.57%) CRM
10 12 (8.57%) Data Analytics
10 12 (8.57%) Mathematics
11 11 (7.86%) MVC
12 10 (7.14%) Online Marketing
13 9 (6.43%) Content Management
14 8 (5.71%) Business Analysis
14 8 (5.71%) Marketing Analytics
14 8 (5.71%) Wireframes
Programming Languages
1 55 (39.29%) JavaScript
2 33 (23.57%) SQL
3 27 (19.29%) PHP
4 11 (7.86%) Python
5 9 (6.43%) C#
6 8 (5.71%) R
7 6 (4.29%) C
8 5 (3.57%) T-SQL
8 5 (3.57%) VB.NET
9 2 (1.43%) ECMAScript
9 2 (1.43%) ES6
9 2 (1.43%) PHP 5
9 2 (1.43%) PHP 7
10 1 (0.71%) Bash Shell
10 1 (0.71%) VBA
Qualifications
1 19 (13.57%) Degree
2 10 (7.14%) CCNA
2 10 (7.14%) CCNP
2 10 (7.14%) Cisco Certification
3 1 (0.71%) Analytics IQ
Quality Assurance & Compliance
1 7 (5.00%) Actionable Recommendations
2 3 (2.14%) GDPR
2 3 (2.14%) QA
3 1 (0.71%) PCI DSS
3 1 (0.71%) SLA
System Software
1 1 (0.71%) Docker
Systems Management
1 2 (1.43%) Hadoop YARN
Vendors
1 140 (100.00%) Google
2 18 (12.86%) Adobe
3 17 (12.14%) Omniture
4 11 (7.86%) Tableau
5 10 (7.14%) Microsoft
6 4 (2.86%) Coremetrics
6 4 (2.86%) HubSpot
7 3 (2.14%) Facebook
7 3 (2.14%) Pardot
7 3 (2.14%) Twitter
8 2 (1.43%) Hitwise
8 2 (1.43%) Hotjar
8 2 (1.43%) Marketo
8 2 (1.43%) Monetate
8 2 (1.43%) Optimizely
8 2 (1.43%) Oracle
8 2 (1.43%) Salesforce.com
8 2 (1.43%) Siebel
9 1 (0.71%) Hootsuite
9 1 (0.71%) Usabilla