Period
to 20 October 2018

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 October 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > South East
6 months to
20 Oct 2018
Same period 2017 Same period 2016
Rank 416 440 463
Rank change year-on-year +24 +23 -29
Permanent jobs citing Google Analytics 126 107 138
As % of all permanent IT jobs advertised in the South East 0.44% 0.37% 0.39%
As % of the Cloud Services category 2.07% 2.08% 3.02%
Number of salaries quoted 99 99 107
South East median annual salary £40,000 £35,000 £37,500
Median salary % change year-on-year +14.29% -6.67% -
10th Percentile £28,750 £24,250 £24,900
90th Percentile £63,500 £55,250 £50,500
England median annual salary £40,000 £40,000 £37,500
% change year-on-year - +6.67% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for cloud computing skills.

All Cloud Skills
South East
Permanent vacancies with a requirement for cloud computing skills 6,076 5,142 4,565
As % of all permanent IT jobs advertised in the South East 21.02% 17.82% 12.91%
Number of salaries quoted 5,101 4,289 3,852
South East median annual salary £50,000 £47,500 £47,500
Median salary % change year-on-year +5.26% - +5.56%
10th Percentile £27,750 £26,250 £27,500
90th Percentile £75,000 £72,500 £72,500
England median annual salary £55,000 £52,500 £51,500
% change year-on-year +4.76% +1.94% +7.29%

Google Analytics
Job Vacancy Trend in the South East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Google Analytics in the South East

Google Analytics
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the South East.

Salary trend for Google Analytics in the South East

Google Analytics
Salary Histogram in the South East

The salary distribution of IT jobs citing Google Analytics in the South East over the 6 months to 20 October 2018.

Salary histogram for Google Analytics in the South East

Google Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the South East region over the 6 months to 20 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +27 48 £42,500 +16.76% 11
Hampshire -10 43 £40,000 +28.00% 6
Oxfordshire +23 30 £65,000 +75.68% 4
Surrey +19 15 £52,500 +61.54% 6
Berkshire -15 14 £42,500 +21.43% 5
Kent +27 10 £45,000 +87.50%
East Sussex -13 8 £35,000 -51.72%
Buckinghamshire +12 4 £37,500 -25.00% 2
West Sussex -4 2 £39,500 +31.67%
Google Analytics
England

For the 6 months to 20 October 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Google Analytics.

1 124 (98.41%) Google
1 124 (98.41%) Analytics
2 49 (38.89%) SQL
3 48 (38.10%) Marketing
4 44 (34.92%) HTML
5 42 (33.33%) JavaScript
6 34 (26.98%) Agile Software Development
7 31 (24.60%) Web Services
8 30 (23.81%) SEO
9 29 (23.02%) CSS
10 28 (22.22%) .NET
10 28 (22.22%) SQL Server
10 28 (22.22%) Python
10 28 (22.22%) Amazon AWS
11 27 (21.43%) Microsoft
11 27 (21.43%) Analytical Skills
12 25 (19.84%) R
12 25 (19.84%) Tableau
12 25 (19.84%) JIRA
13 24 (19.05%) Git (software)
14 23 (18.25%) SQL Server 2016
14 23 (18.25%) Problem-Solving
15 22 (17.46%) Test Automation
15 22 (17.46%) Visualisation
15 22 (17.46%) T-SQL
15 22 (17.46%) Java
15 22 (17.46%) C#
15 22 (17.46%) Data Management
16 21 (16.67%) E-Commerce
16 21 (16.67%) Data Analytics

Google Analytics
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 20 (15.87%) CMS
2 6 (4.76%) WordPress
3 4 (3.17%) SharePoint
3 4 (3.17%) Umbraco
4 3 (2.38%) EPiServer
5 2 (1.59%) Apache
5 2 (1.59%) IIS
5 2 (1.59%) Liferay
5 2 (1.59%) Marvel
5 2 (1.59%) nginx
5 2 (1.59%) SAS
5 2 (1.59%) Tomcat
6 1 (0.79%) Sitecore CMS
Applications
1 13 (10.32%) Microsoft Excel
2 7 (5.56%) Photoshop
3 4 (3.17%) Adobe Illustrator
3 4 (3.17%) InDesign
4 2 (1.59%) InVision
4 2 (1.59%) Spreadsheet
Business Applications
1 3 (2.38%) Payment Gateway
2 1 (0.79%) Eloqua
Cloud Services
1 28 (22.22%) Amazon AWS
2 19 (15.08%) AdWords
3 7 (5.56%) Google Tag Manager
4 5 (3.97%) Adobe Analytics
4 5 (3.97%) Google Cloud Platform
4 5 (3.97%) Microsoft Azure
5 2 (1.59%) npm
5 2 (1.59%) NuGet
5 2 (1.59%) SaaS
Communications & Networking
1 6 (4.76%) Internet
2 5 (3.97%) PPP
3 4 (3.17%) Intranet
4 2 (1.59%) HTTP
4 2 (1.59%) HTTPS
4 2 (1.59%) SSL
Database & Business Intelligence
1 28 (22.22%) SQL Server
2 23 (18.25%) SQL Server 2016
3 20 (15.87%) Hadoop
3 20 (15.87%) MySQL
4 19 (15.08%) Apache Hive
4 19 (15.08%) Spotfire
5 18 (14.29%) Data Mining
6 17 (13.49%) NoSQL
6 17 (13.49%) RDBMS
6 17 (13.49%) Relational Database
7 9 (7.14%) Power BI
8 6 (4.76%) SQL Server Analysis Services
9 5 (3.97%) BigQuery
10 2 (1.59%) Adabas
10 2 (1.59%) Big Data
10 2 (1.59%) Cosmos DB
10 2 (1.59%) Data Warehouse
10 2 (1.59%) Mixpanel
10 2 (1.59%) PostgreSQL
10 2 (1.59%) SAS EBI
Development Applications
1 25 (19.84%) JIRA
2 24 (19.05%) Git (software)
3 5 (3.97%) Subversion
4 4 (3.17%) Dreamweaver
4 4 (3.17%) Visual Studio
5 2 (1.59%) Atlassian Bamboo
5 2 (1.59%) Bitbucket
5 2 (1.59%) Cucumber
5 2 (1.59%) Grunt
5 2 (1.59%) gulp
5 2 (1.59%) Octopus Deploy
5 2 (1.59%) Sonatype Nexus
5 2 (1.59%) SpecFlow
5 2 (1.59%) Team Foundation Server
5 2 (1.59%) TeamCity
5 2 (1.59%) Visual Studio Code
5 2 (1.59%) webpack
6 1 (0.79%) Axure RP
6 1 (0.79%) Balsamiq Mockups
6 1 (0.79%) Visual Website Optimizer
General
1 48 (38.10%) Marketing
2 11 (8.73%) Advertising
3 10 (7.94%) Publishing
4 5 (3.97%) Manufacturing
5 4 (3.17%) Brand Awareness
5 4 (3.17%) Pharmaceutical
5 4 (3.17%) Retail
6 3 (2.38%) Billing
6 3 (2.38%) Finance
7 1 (0.79%) Automotive
7 1 (0.79%) Banking
7 1 (0.79%) Legal
Job Titles
1 20 (15.87%) Analyst
1 20 (15.87%) Data Scientist
2 15 (11.90%) Developer
3 13 (10.32%) Administrator
4 9 (7.14%) DBA
4 9 (7.14%) SQL DBA
5 8 (6.35%) .NET Software Engineer
5 8 (6.35%) Database Engineer
5 8 (6.35%) Digital Executive
5 8 (6.35%) Software Engineer
5 8 (6.35%) Web Analyst
6 7 (5.56%) Google Analytics Analyst
6 7 (5.56%) Marketing Manager
6 7 (5.56%) SEO Manager
7 6 (4.76%) PPC Executive
7 6 (4.76%) Systems Administrator
7 6 (4.76%) Windows Administrator
7 6 (4.76%) Windows Systems Administrator
8 5 (3.97%) Senior Analyst
8 5 (3.97%) Senior Web Analyst
Libraries, Frameworks & Software Standards
1 44 (34.92%) HTML
2 31 (24.60%) Web Services
3 29 (23.02%) CSS
4 28 (22.22%) .NET
5 19 (15.08%) .NET Framework
6 16 (12.70%) HTML5
7 15 (11.90%) CSS3
8 12 (9.52%) jQuery
9 9 (7.14%) XML
10 6 (4.76%) MDX
11 4 (3.17%) AngularJS
12 3 (2.38%) Symfony
12 3 (2.38%) WF
13 2 (1.59%) JSON
13 2 (1.59%) OAuth
13 2 (1.59%) OAuth2
13 2 (1.59%) REST
13 2 (1.59%) RESTful
13 2 (1.59%) Sass
13 2 (1.59%) WCF
Miscellaneous
1 27 (21.43%) Analytical Skills
2 20 (15.87%) Algorithms
3 17 (13.49%) User Experience
4 11 (8.73%) Computer Science
4 11 (8.73%) Social Media
5 7 (5.56%) Graphic Design
6 6 (4.76%) Greenfield Project
7 5 (3.97%) Life Science
8 4 (3.17%) Social Network
9 3 (2.38%) Self-Motivation
10 2 (1.59%) Cloud Native
10 2 (1.59%) Data Structures
10 2 (1.59%) Marketing Technology
10 2 (1.59%) Mobile App
10 2 (1.59%) Virtual Team
11 1 (0.79%) Blog
11 1 (0.79%) Digital Media
11 1 (0.79%) e-Learning
11 1 (0.79%) FMCG
Operating Systems
1 6 (4.76%) Windows
2 5 (3.97%) Apple iOS
3 3 (2.38%) Android
3 3 (2.38%) Linux
4 2 (1.59%) Unix
5 1 (0.79%) Ubuntu
Processes & Methodologies
1 124 (98.41%) Analytics
2 34 (26.98%) Agile Software Development
3 30 (23.81%) SEO
4 23 (18.25%) Problem-Solving
5 22 (17.46%) Data Management
5 22 (17.46%) Test Automation
5 22 (17.46%) Visualisation
6 21 (16.67%) Data Analytics
6 21 (16.67%) E-Commerce
7 20 (15.87%) Data Science
7 20 (15.87%) Data Visualisation
7 20 (15.87%) Machine Learning
7 20 (15.87%) Mathematics
7 20 (15.87%) Regression Testing
8 19 (15.08%) Pay per click
8 19 (15.08%) Performance Tuning
8 19 (15.08%) Predictive Analysis
9 16 (12.70%) Digital Marketing
10 14 (11.11%) Web Analytics
11 13 (10.32%) Software Engineering
Programming Languages
1 49 (38.89%) SQL
2 42 (33.33%) JavaScript
3 28 (22.22%) Python
4 25 (19.84%) R
5 22 (17.46%) C#
5 22 (17.46%) Java
5 22 (17.46%) T-SQL
6 20 (15.87%) C++
6 20 (15.87%) Delphi
7 13 (10.32%) PHP
8 4 (3.17%) VBA
9 3 (2.38%) Apple Swift
9 3 (2.38%) C
10 2 (1.59%) Natural
10 2 (1.59%) RPG
10 2 (1.59%) RPG IV
10 2 (1.59%) TypeScript
Qualifications
1 16 (12.70%) Degree
2 9 (7.14%) Master's Degree
3 6 (4.76%) Analytics IQ
Quality Assurance & Compliance
1 3 (2.38%) QA
2 2 (1.59%) GDPR
2 2 (1.59%) ISO/IEC 27001
System Software
1 6 (4.76%) Active Directory
Vendors
1 124 (98.41%) Google
2 27 (21.43%) Microsoft
3 25 (19.84%) Tableau
4 12 (9.52%) Adobe
5 8 (6.35%) Facebook
6 4 (3.17%) Optimizely
7 3 (2.38%) Salesforce.com
7 3 (2.38%) Screaming Frog
7 3 (2.38%) Twitter
8 2 (1.59%) Apple
8 2 (1.59%) IBM
8 2 (1.59%) MicroStrategy
8 2 (1.59%) MuleSoft
8 2 (1.59%) Oracle
8 2 (1.59%) Splunk
8 2 (1.59%) webMethods
9 1 (0.79%) Hotjar
9 1 (0.79%) Marketo
9 1 (0.79%) Pardot
9 1 (0.79%) Peoplefluent