Advertising
England > South West
The table below looks at the prevalence of the term Advertising in contract job vacancies in the South West. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Advertising over the 6 months leading up to 1 January 2026, comparing them to the same period in the previous two years.
| 6 months to 1 Jan 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 128 | 124 | 137 |
| Rank change year-on-year | -4 | +13 | +36 |
| Contract jobs citing Advertising | 5 | 1 | 7 |
| As % of all contract jobs in the South West | 0.21% | 0.049% | 0.24% |
| As % of the General category | 0.40% | 0.087% | 0.50% |
| Number of daily rates quoted | 1 | 0 | 5 |
| 10th Percentile | - | - | £225 |
| 25th Percentile | £605 | - | £300 |
| Median daily rate (50th Percentile) | £630 | - | £325 |
| Median % change year-on-year | - | - | -39.53% |
| 75th Percentile | £655 | - | £713 |
| 90th Percentile | - | - | - |
| England median daily rate | £425 | £375 | £445 |
| % change year-on-year | +13.33% | -15.73% | -19.09% |
| Number of hourly rates quoted | 1 | 0 | 1 |
| Median hourly rate | £26.00 | - | £14.03 |
| England median hourly rate | £35.25 | £42.50 | £24.05 |
| % change year-on-year | -17.06% | +76.72% | -35.87% |
All General Skills
South West
Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills in the South West.
| Contract vacancies with a requirement for general skills | 1,246 | 1,143 | 1,388 |
| As % of all contract IT jobs advertised in the South West | 51.64% | 56.42% | 47.50% |
| Number of daily rates quoted | 725 | 650 | 900 |
| 10th Percentile | £213 | £213 | £250 |
| 25th Percentile | £400 | £400 | £413 |
| Median daily rate (50th Percentile) | £500 | £500 | £550 |
| Median % change year-on-year | - | -9.09% | +4.76% |
| 75th Percentile | £638 | £625 | £650 |
| 90th Percentile | £738 | £725 | £707 |
| England median daily rate | £500 | £535 | £550 |
| % change year-on-year | -6.54% | -2.73% | - |
| Number of hourly rates quoted | 163 | 66 | 169 |
| 10th Percentile | £15.25 | £16.30 | £15.61 |
| 25th Percentile | £17.69 | £31.25 | £35.00 |
| Median hourly rate | £24.00 | £62.50 | £56.49 |
| Median % change year-on-year | -61.60% | +10.64% | -8.17% |
| 75th Percentile | £57.38 | £70.19 | £69.62 |
| 90th Percentile | £67.25 | £75.00 | £78.69 |
| England median hourly rate | £23.58 | £30.00 | £33.00 |
| % change year-on-year | -21.42% | -9.09% | +29.36% |
Advertising
Job Vacancy Trend in the South West
Historical trend showing the proportion of contract IT job postings citing Advertising relative to all contract IT jobs advertised in the South West.
Advertising
Daily Rate Trend in the South West
Contractor daily rate distribution trend for jobs in the South West citing Advertising.
Advertising
Hourly Rate Trend in the South West
Contractor hourly rate distribution trend for jobs in the South West citing Advertising.
Advertising
Contract Job Locations in the South West
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the South West region over the 6 months to 1 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Devon | - | 3 | - | - | 7 |
| Wiltshire | - | 1 | £630 | - | 3 |
| Bristol | - | 1 | - | - | 3 |
| Advertising England |
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Advertising
Co-Occurring Skills & Capabilities in the South West by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category: