Period
to 17 January 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the South West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 January 2019 with a comparison to the same period over the previous 2 years.

Advertising
England > South West
6 months to
17 Jan 2019
Same period 2018 Same period 2017
Rank 245 141 170
Rank change year-on-year -104 +29 -48
Permanent jobs citing Advertising 73 238 197
As % of all permanent IT jobs advertised in the South West 0.75% 2.37% 1.86%
As % of the General category 2.30% 7.56% 5.53%
Number of salaries quoted 53 209 184
South West median annual salary £42,500 £40,000 £35,000
Median salary % change year-on-year +6.25% +14.29% -6.67%
10th Percentile £17,750 £24,000 £24,000
90th Percentile £62,300 £63,750 £60,000
England median annual salary £55,000 £47,500 £47,500
% change year-on-year +15.79% - +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for common skills.

All General Skills
South West
Permanent vacancies with a requirement for common skills 3,177 3,148 3,564
As % of all permanent IT jobs advertised in the South West 32.55% 31.37% 33.71%
Number of salaries quoted 2,480 2,543 2,869
South West median annual salary £45,000 £45,000 £45,000
10th Percentile £26,250 £26,250 £26,250
90th Percentile £70,000 £66,250 £72,500
England median annual salary £55,000 £52,500 £52,000
% change year-on-year +4.76% +0.96% +4.00%

Advertising
Job Vacancy Trend in the South West

Job postings citing Advertising as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Advertising in the South West

Advertising
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the South West.

Salary trend for Advertising in the South West

Advertising
Salary Histogram in the South West

The salary distribution of IT jobs citing Advertising in the South West over the 6 months to 17 January 2019.

Salary histogram for Advertising in the South West

Advertising
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the South West region over the 6 months to 17 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -31 25 £42,500 -19.05% 18
Gloucestershire -23 16 £18,500 -44.78% 2
Devon -1 11 £40,000 -15.79% 4
Somerset -8 7 £33,500 -1.47% 4
Wiltshire -47 7 £50,000 +25.00% 5
Dorset +5 5 £49,750 +42.14% 12
Advertising
England

For the 6 months to 17 January 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Advertising.

1 33 (45.21%) Marketing
2 23 (31.51%) Facebook
3 22 (30.14%) Google
4 16 (21.92%) Microsoft
5 14 (19.18%) Social Media
5 14 (19.18%) Analytics
6 12 (16.44%) Digital Marketing
6 12 (16.44%) Pay per click
6 12 (16.44%) Business Development
7 11 (15.07%) Google Analytics
7 11 (15.07%) SQL
7 11 (15.07%) JavaScript
7 11 (15.07%) Analytical Skills
7 11 (15.07%) AdWords
7 11 (15.07%) Lead Generation
8 10 (13.70%) Remarketing
8 10 (13.70%) Campaign Analysis
8 10 (13.70%) Twitter
8 10 (13.70%) Social Network
8 10 (13.70%) Agile Software Development
9 9 (12.33%) .NET
10 8 (10.96%) C#
10 8 (10.96%) Java
11 7 (9.59%) PHP
11 7 (9.59%) CRM
11 7 (9.59%) Web Development
11 7 (9.59%) Software Engineering
12 6 (8.22%) Dynamics CRM
12 6 (8.22%) Stakeholder Management
12 6 (8.22%) ERP

Advertising
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (6.85%) SharePoint
2 2 (2.74%) CMS
2 2 (2.74%) WordPress
3 1 (1.37%) SharePoint 2010
Applications
1 2 (2.74%) Adobe After Effects
1 2 (2.74%) Adobe Illustrator
1 2 (2.74%) Adobe Premiere
1 2 (2.74%) InDesign
1 2 (2.74%) Microsoft Office
1 2 (2.74%) Photoshop
2 1 (1.37%) Adobe Creative Suite
2 1 (1.37%) InVision
Business Applications
1 6 (8.22%) Dynamics CRM
2 2 (2.74%) Dynamics AX
2 2 (2.74%) NetSuite
3 1 (1.37%) Dynamics NAV
3 1 (1.37%) Sage X3
Cloud Services
1 11 (15.07%) AdWords
1 11 (15.07%) Google Analytics
2 4 (5.48%) Microsoft Azure
3 3 (4.11%) Dynamics 365
3 3 (4.11%) Office 365
4 2 (2.74%) Amazon AWS
5 1 (1.37%) Adobe Creative Cloud
5 1 (1.37%) Azure Data Factory
5 1 (1.37%) PaaS
Communications & Networking
1 3 (4.11%) MPLS
2 2 (2.74%) EIGRP
2 2 (2.74%) ICMP
2 2 (2.74%) OSPF
2 2 (2.74%) RIP
2 2 (2.74%) SAN
2 2 (2.74%) Skype
2 2 (2.74%) SNMP
2 2 (2.74%) SSH
2 2 (2.74%) VoIP
2 2 (2.74%) VPN
3 1 (1.37%) 4G
3 1 (1.37%) ADSL
3 1 (1.37%) Firewall
3 1 (1.37%) LAN
3 1 (1.37%) Network Security
3 1 (1.37%) TCP/IP
3 1 (1.37%) Unified Communications
3 1 (1.37%) WAN
Database & Business Intelligence
1 2 (2.74%) MySQL
1 2 (2.74%) Power BI
1 2 (2.74%) SQL Server
1 2 (2.74%) SQL Server Reporting Services
2 1 (1.37%) Azure SQL Data Warehouse
2 1 (1.37%) Azure SQL Database
2 1 (1.37%) Big Data
2 1 (1.37%) Cosmos DB
2 1 (1.37%) Data Lake
2 1 (1.37%) NoSQL
2 1 (1.37%) SQL Server 2012
2 1 (1.37%) SQL Server 2014
2 1 (1.37%) SQL Server 2016
2 1 (1.37%) SQL Server Analysis Services
2 1 (1.37%) SQL Server Integration Services
Development Applications
1 3 (4.11%) Git (software)
2 2 (2.74%) JIRA
2 2 (2.74%) JUnit
3 1 (1.37%) Selenium
3 1 (1.37%) Visual Studio
3 1 (1.37%) Xcode
General
1 33 (45.21%) Marketing
2 5 (6.85%) Finance
3 2 (2.74%) Dutch Language
3 2 (2.74%) German Language
3 2 (2.74%) Telecoms
4 1 (1.37%) Games
4 1 (1.37%) Manufacturing
4 1 (1.37%) Military
4 1 (1.37%) Retail
Job Titles
1 18 (24.66%) Consultant
2 12 (16.44%) Marketing Manager
3 11 (15.07%) Developer
3 11 (15.07%) Digital Marketing Manager
4 10 (13.70%) Paid Search Manager
4 10 (13.70%) Search Manager
5 4 (5.48%) Full Stack Developer
6 3 (4.11%) Designer
6 3 (4.11%) Java Developer
6 3 (4.11%) Network Engineer
6 3 (4.11%) Technical Consultant
7 2 (2.74%) IP Engineer
7 2 (2.74%) IP Network Engineer
7 2 (2.74%) Junior
7 2 (2.74%) Junior Designer
7 2 (2.74%) Sage Consultant
7 2 (2.74%) Software Engineer
7 2 (2.74%) Wintel Engineer
8 1 (1.37%) CRM Developer
8 1 (1.37%) Microsoft CRM Consultant
Libraries, Frameworks & Software Standards
1 9 (12.33%) .NET
2 5 (6.85%) CSS
2 5 (6.85%) HTML
2 5 (6.85%) jQuery
3 4 (5.48%) AngularJS
3 4 (5.48%) WCF
4 3 (4.11%) Hibernate
4 3 (4.11%) J2EE
4 3 (4.11%) Spring
4 3 (4.11%) Web Services
5 2 (2.74%) React
5 2 (2.74%) Redux
5 2 (2.74%) RESTful
5 2 (2.74%) XML
6 1 (1.37%) ASP.NET MVC
6 1 (1.37%) ASP.NET MVC 5
6 1 (1.37%) Code First Entity Framework
6 1 (1.37%) Core Animation
6 1 (1.37%) Core Data
6 1 (1.37%) Entity Framework
Miscellaneous
1 14 (19.18%) Social Media
2 11 (15.07%) Analytical Skills
3 10 (13.70%) Social Network
4 2 (2.74%) Animation
4 2 (2.74%) Graphic Design
4 2 (2.74%) Mobile App
4 2 (2.74%) Motion Graphics
4 2 (2.74%) User Experience
4 2 (2.74%) Video Editing
5 1 (1.37%) Credit Risk
5 1 (1.37%) Driving Licence
5 1 (1.37%) Enterprise Software
5 1 (1.37%) Fintech
5 1 (1.37%) Marketing Technology
5 1 (1.37%) Self-Motivation
5 1 (1.37%) Video Conferencing
Operating Systems
1 3 (4.11%) Windows
2 2 (2.74%) Apple iOS
2 2 (2.74%) Linux
2 2 (2.74%) Windows Server
2 2 (2.74%) Windows Server 2008
2 2 (2.74%) Windows Server 2012
3 1 (1.37%) Android
3 1 (1.37%) Windows 7
Processes & Methodologies
1 14 (19.18%) Analytics
2 12 (16.44%) Business Development
2 12 (16.44%) Digital Marketing
2 12 (16.44%) Pay per click
3 11 (15.07%) Lead Generation
4 10 (13.70%) Agile Software Development
4 10 (13.70%) Campaign Analysis
4 10 (13.70%) Remarketing
5 7 (9.59%) CRM
5 7 (9.59%) Software Engineering
5 7 (9.59%) Web Development
6 6 (8.22%) ERP
6 6 (8.22%) Stakeholder Management
7 4 (5.48%) Mentoring
8 3 (4.11%) Scrum
8 3 (4.11%) Test Automation
9 2 (2.74%) B2C
9 2 (2.74%) Business Intelligence
9 2 (2.74%) Online Marketing
9 2 (2.74%) TDD
Programming Languages
1 11 (15.07%) JavaScript
1 11 (15.07%) SQL
2 8 (10.96%) C#
2 8 (10.96%) Java
3 7 (9.59%) PHP
4 4 (5.48%) Java 8
5 3 (4.11%) C
6 2 (2.74%) ES6
6 2 (2.74%) PowerShell
7 1 (1.37%) Apple Swift
7 1 (1.37%) Objective-C
7 1 (1.37%) Ruby
7 1 (1.37%) X++
Qualifications
1 5 (6.85%) Degree
2 3 (4.11%) Cisco Certification
2 3 (4.11%) Security Cleared
3 2 (2.74%) CCNA
3 2 (2.74%) CCNP
4 1 (1.37%) MCSA
4 1 (1.37%) MCSE
4 1 (1.37%) Microsoft Certification
4 1 (1.37%) PRINCE2 Certification
4 1 (1.37%) SC Cleared
Quality Assurance & Compliance
1 2 (2.74%) GDPR
2 1 (1.37%) QA
System Software
1 4 (5.48%) Active Directory
2 2 (2.74%) Hyper-V
2 2 (2.74%) Virtual Machines
Systems Management
1 2 (2.74%) WSUS
Vendors
1 23 (31.51%) Facebook
2 22 (30.14%) Google
3 16 (21.92%) Microsoft
4 10 (13.70%) Twitter
5 3 (4.11%) Adobe
5 3 (4.11%) Cisco
5 3 (4.11%) Sage
6 2 (2.74%) Atlassian
6 2 (2.74%) HP
6 2 (2.74%) Oracle
7 1 (1.37%) Epicor
7 1 (1.37%) Infor
7 1 (1.37%) Nintex
7 1 (1.37%) Salesforce.com
7 1 (1.37%) SAP