Period
to 13 November 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the South West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 13 November 2018 with a comparison to the same period over the previous 2 years.

Advertising
England > South West
6 months to
13 Nov 2018
Same period 2017 Same period 2016
Rank 215 143 190
Rank change year-on-year -72 +47 -58
Permanent jobs citing Advertising 111 218 174
As % of all permanent IT jobs advertised in the South West 1.09% 2.11% 1.61%
As % of the General category 3.14% 6.25% 4.77%
Number of salaries quoted 90 197 164
South West median annual salary £40,000 £40,000 £35,000
Median salary % change year-on-year - +14.29% -6.67%
10th Percentile £17,750 £26,250 £24,825
90th Percentile £62,500 £61,350 £57,500
England median annual salary £52,500 £45,000 £47,500
% change year-on-year +16.67% -5.26% +7.32%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for common skills.

All General Skills
South West
Permanent vacancies with a requirement for common skills 3,531 3,490 3,650
As % of all permanent IT jobs advertised in the South West 34.67% 33.76% 33.75%
Number of salaries quoted 2,755 2,790 2,922
South West median annual salary £45,000 £42,500 £44,000
Median salary % change year-on-year +5.88% -3.41% +7.32%
10th Percentile £25,600 £26,250 £26,250
90th Percentile £68,750 £65,250 £70,000
England median annual salary £55,000 £52,500 £51,548
% change year-on-year +4.76% +1.85% +3.10%

Advertising
Job Vacancy Trend in the South West

Job postings citing Advertising as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Advertising in the South West

Advertising
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the South West.

Salary trend for Advertising in the South West

Advertising
Salary Histogram in the South West

The salary distribution of IT jobs citing Advertising in the South West over the 6 months to 13 November 2018.

Salary histogram for Advertising in the South West

Advertising
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the South West region over the 6 months to 13 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bristol -16 36 £42,500 -5.56% 38
Gloucestershire -8 27 £18,500 -47.14% 11
Devon +11 19 £45,000 +12.50% 2
Wiltshire -22 16 £40,000 -5.88% 17
Somerset +8 6 £33,000 -2.94% 8
Dorset -16 5 £48,500 +38.57% 12
Advertising
England

For the 6 months to 13 November 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Advertising.

1 46 (41.44%) Marketing
2 27 (24.32%) Facebook
3 25 (22.52%) Microsoft
4 24 (21.62%) Google
5 19 (17.12%) Finance
5 19 (17.12%) Business Development
6 18 (16.22%) Social Media
7 17 (15.32%) Analytics
7 17 (15.32%) SQL
8 16 (14.41%) Agile Software Development
9 15 (13.51%) .NET
9 15 (13.51%) ERP
9 15 (13.51%) Pay per click
9 15 (13.51%) Lead Generation
10 14 (12.61%) Digital Marketing
10 14 (12.61%) C#
10 14 (12.61%) Java
11 13 (11.71%) Analytical Skills
12 12 (10.81%) JavaScript
12 12 (10.81%) AdWords
13 11 (9.91%) PHP
13 11 (9.91%) Twitter
13 11 (9.91%) Google Analytics
14 10 (9.01%) Social Network
14 10 (9.01%) Web Development
14 10 (9.01%) Campaign Analysis
14 10 (9.01%) SQL Server
14 10 (9.01%) CRM
14 10 (9.01%) Remarketing
15 9 (8.11%) Software Engineering

Advertising
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (3.60%) Blackberry Enterprise Server
1 4 (3.60%) SharePoint
2 2 (1.80%) CMS
2 2 (1.80%) WordPress
3 1 (0.90%) SharePoint 2010
Applications
1 2 (1.80%) Adobe After Effects
1 2 (1.80%) Adobe Illustrator
1 2 (1.80%) Adobe Premiere
1 2 (1.80%) InDesign
1 2 (1.80%) Microsoft Office
1 2 (1.80%) Photoshop
2 1 (0.90%) Adobe Creative Suite
2 1 (0.90%) InVision
2 1 (0.90%) Microsoft Excel
Business Applications
1 9 (8.11%) NetSuite
2 6 (5.41%) Dynamics CRM
3 4 (3.60%) Dynamics AX
3 4 (3.60%) SAP Business One
4 3 (2.70%) Dynamics NAV
4 3 (2.70%) Sage 1000
4 3 (2.70%) Sage 200
4 3 (2.70%) Sage 500
5 1 (0.90%) Sage X3
Cloud Services
1 12 (10.81%) AdWords
2 11 (9.91%) Google Analytics
3 8 (7.21%) Microsoft Azure
4 3 (2.70%) Amazon AWS
4 3 (2.70%) Azure Data Factory
4 3 (2.70%) Dynamics 365
4 3 (2.70%) Office 365
5 2 (1.80%) Cloud Computing
5 2 (1.80%) PaaS
6 1 (0.90%) Adobe Creative Cloud
6 1 (0.90%) Google Tag Manager
6 1 (0.90%) IaaS
6 1 (0.90%) SaaS
Communications & Networking
1 4 (3.60%) DAB
2 2 (1.80%) Firewall
2 2 (1.80%) MPLS
2 2 (1.80%) SAN
2 2 (1.80%) SSH
2 2 (1.80%) VoIP
3 1 (0.90%) 4G
3 1 (0.90%) ADSL
3 1 (0.90%) EIGRP
3 1 (0.90%) ICMP
3 1 (0.90%) LAN
3 1 (0.90%) Network Security
3 1 (0.90%) OSPF
3 1 (0.90%) RIP
3 1 (0.90%) Skype
3 1 (0.90%) SNMP
3 1 (0.90%) TCP/IP
3 1 (0.90%) Unified Communications
3 1 (0.90%) VPN
3 1 (0.90%) WAN
Database & Business Intelligence
1 10 (9.01%) SQL Server
2 5 (4.50%) NoSQL
2 5 (4.50%) Power BI
2 5 (4.50%) SQL Server 2016
2 5 (4.50%) SQL Server Reporting Services
3 4 (3.60%) SQL Server Analysis Services
3 4 (3.60%) SQL Server Integration Services
4 3 (2.70%) Azure SQL Data Warehouse
4 3 (2.70%) Azure SQL Database
4 3 (2.70%) Data Lake
4 3 (2.70%) SQL Server 2012
4 3 (2.70%) SQL Server 2014
5 2 (1.80%) MySQL
6 1 (0.90%) Big Data
6 1 (0.90%) Cosmos DB
6 1 (0.90%) Crystal Reports
6 1 (0.90%) Data Warehouse
6 1 (0.90%) Hadoop
6 1 (0.90%) HDInsight
Development Applications
1 8 (7.21%) Git (software)
2 3 (2.70%) JUnit
3 2 (1.80%) JIRA
4 1 (0.90%) Selenium
4 1 (0.90%) Vagrant
4 1 (0.90%) Visual Studio
General
1 46 (41.44%) Marketing
2 19 (17.12%) Finance
3 5 (4.50%) Retail
4 3 (2.70%) Telecoms
5 2 (1.80%) Dutch Language
5 2 (1.80%) German Language
5 2 (1.80%) Manufacturing
6 1 (0.90%) Games
6 1 (0.90%) Military
Job Titles
1 34 (30.63%) Consultant
2 21 (18.92%) Developer
3 14 (12.61%) Digital Marketing Manager
3 14 (12.61%) Marketing Manager
4 10 (9.01%) Paid Search Manager
4 10 (9.01%) Search Manager
5 6 (5.41%) .NET Developer
6 5 (4.50%) ERP Consultant
6 5 (4.50%) Java Developer
6 5 (4.50%) Junior
7 4 (3.60%) Account Manager
7 4 (3.60%) Full Stack Developer
7 4 (3.60%) Technical Consultant
8 3 (2.70%) Administrator
8 3 (2.70%) Business Consultant
8 3 (2.70%) Business Intelligence Consultant
8 3 (2.70%) Designer
8 3 (2.70%) Functional Consultant
8 3 (2.70%) Junior Consultant
8 3 (2.70%) Software Engineer
Libraries, Frameworks & Software Standards
1 15 (13.51%) .NET
2 8 (7.21%) WCF
3 7 (6.31%) Hibernate
3 7 (6.31%) Spring
4 6 (5.41%) ASP.NET
4 6 (5.41%) HTML
4 6 (5.41%) J2EE
5 5 (4.50%) .NET Framework
5 5 (4.50%) ASP.NET MVC
5 5 (4.50%) ASP.NET MVC 5
5 5 (4.50%) ASP.NET Web API
5 5 (4.50%) Code First Entity Framework
5 5 (4.50%) Entity Framework
5 5 (4.50%) Node.js
5 5 (4.50%) RESTful
6 4 (3.60%) AngularJS
6 4 (3.60%) CSS
6 4 (3.60%) jQuery
7 2 (1.80%) Web Services
7 2 (1.80%) XML
Miscellaneous
1 18 (16.22%) Social Media
2 13 (11.71%) Analytical Skills
3 10 (9.01%) Social Network
4 5 (4.50%) Enterprise Software
5 4 (3.60%) Driving Licence
6 2 (1.80%) Computer Science
6 2 (1.80%) Graphic Design
6 2 (1.80%) Greenfield Project
6 2 (1.80%) Marketing Technology
6 2 (1.80%) Motion Graphics
6 2 (1.80%) Self-Motivation
6 2 (1.80%) User Experience
6 2 (1.80%) Video Editing
7 1 (0.90%) Animation
7 1 (0.90%) Credit Risk
7 1 (0.90%) EPoS
7 1 (0.90%) Fintech
7 1 (0.90%) Video Conferencing
Operating Systems
1 4 (3.60%) Windows
2 3 (2.70%) Linux
2 3 (2.70%) Windows Server
2 3 (2.70%) Windows Server 2008
2 3 (2.70%) Windows Server 2012
3 2 (1.80%) Windows 7
4 1 (0.90%) Ubuntu
4 1 (0.90%) Windows 10
4 1 (0.90%) Windows 8
4 1 (0.90%) Windows Server 2003
Processes & Methodologies
1 19 (17.12%) Business Development
2 17 (15.32%) Analytics
3 16 (14.41%) Agile Software Development
4 15 (13.51%) ERP
4 15 (13.51%) Lead Generation
4 15 (13.51%) Pay per click
5 14 (12.61%) Digital Marketing
6 10 (9.01%) Campaign Analysis
6 10 (9.01%) CRM
6 10 (9.01%) Remarketing
6 10 (9.01%) Web Development
7 9 (8.11%) Software Engineering
8 7 (6.31%) B2B
8 7 (6.31%) MVC
8 7 (6.31%) Problem-Solving
8 7 (6.31%) TDD
9 6 (5.41%) Stakeholder Management
10 5 (4.50%) Business Intelligence
10 5 (4.50%) Project Management
10 5 (4.50%) Web Application Development
Programming Languages
1 17 (15.32%) SQL
2 14 (12.61%) C#
2 14 (12.61%) Java
3 12 (10.81%) JavaScript
4 11 (9.91%) PHP
5 6 (5.41%) Java 8
6 5 (4.50%) Ruby
7 3 (2.70%) X++
8 2 (1.80%) C
8 2 (1.80%) ES6
8 2 (1.80%) PowerShell
8 2 (1.80%) Python
8 2 (1.80%) T-SQL
9 1 (0.90%) VB
Qualifications
1 6 (5.41%) Degree
2 2 (1.80%) Cisco Certification
2 2 (1.80%) MCSA
2 2 (1.80%) MCSE
2 2 (1.80%) Microsoft Certification
2 2 (1.80%) Security Cleared
3 1 (0.90%) AAT
3 1 (0.90%) CCNA
3 1 (0.90%) CCNP
3 1 (0.90%) Numerate Degree
3 1 (0.90%) PhD
3 1 (0.90%) PRINCE2 Certification
3 1 (0.90%) SC Cleared
Quality Assurance & Compliance
1 5 (4.50%) QA
2 2 (1.80%) GDPR
System Software
1 4 (3.60%) Active Directory
2 3 (2.70%) Hyper-V
3 2 (1.80%) Virtual Machines
4 1 (0.90%) HDFS
Systems Management
1 2 (1.80%) WSUS
Vendors
1 27 (24.32%) Facebook
2 25 (22.52%) Microsoft
3 24 (21.62%) Google
4 11 (9.91%) Twitter
5 7 (6.31%) Sage
6 6 (5.41%) SAP
7 5 (4.50%) Oracle
8 4 (3.60%) Infor
8 4 (3.60%) Panasonic
9 3 (2.70%) Adobe
10 2 (1.80%) Atlassian
10 2 (1.80%) Cisco
10 2 (1.80%) Epicor
10 2 (1.80%) HP
11 1 (0.90%) DoubleClick
11 1 (0.90%) Kenshoo
11 1 (0.90%) Marin
11 1 (0.90%) VMware
11 1 (0.90%) Xero