Period
to 14 June 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the South West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 14 June 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > South West
6 months to
14 Jun 2021
Same period 2020 Same period 2019
Rank 263 194 286
Rank change year-on-year -69 +92 -131
Permanent jobs citing Advertising 25 43 43
As % of all permanent jobs advertised in the South West 0.34% 0.80% 0.44%
As % of the General category 0.66% 1.57% 0.84%
Number of salaries quoted 9 35 20
10th Percentile " £26,250 £28,125
25th Percentile £29,750 £33,750 £32,188
Median annual salary (50th Percentile) £31,500 £44,500 £40,000
Median % change year-on-year -29.21% +11.25% -
75th Percentile £51,250 £53,750 £50,500
90th Percentile £58,000 £61,250 £55,000
England median annual salary £55,000 £60,000 £56,500
% change year-on-year -8.33% +6.19% +13.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for common skills.

All General Skills
South West
Permanent vacancies with a requirement for common skills 3,760 2,742 5,133
As % of all permanent IT jobs advertised in the South West 50.70% 50.87% 52.12%
Number of salaries quoted 2,444 2,159 3,919
10th Percentile £26,250 £26,250 £25,750
25th Percentile £35,000 £32,500 £32,000
Median annual salary (50th Percentile) £47,000 £45,000 £45,000
Median % change year-on-year +4.44% - +5.88%
75th Percentile £60,000 £57,500 £56,250
90th Percentile £72,500 £72,500 £67,037
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Advertising
Job Vacancy Trend in the South West

Job postings citing Advertising as a proportion of all IT jobs advertised in the South West.

Job vacancy trend for Advertising in the South West

Advertising
Salary Trend in the South West

3-month moving average salary quoted in jobs citing Advertising in the South West.

Salary trend for Advertising in the South West

Advertising
Salary Histogram in the South West

Salary distribution for jobs citing Advertising in the South West over the 6 months to 14 June 2021.

Salary histogram for Advertising in the South West

Advertising
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the South West region over the 6 months to 14 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset +6 21 £31,500 -21.25%
Cornwall - 2 - -
Gloucestershire -40 1 £47,500 +12.43% 3
Bristol -65 1 £50,000 +33.33% 3
Advertising
England

For the 6 months to 14 June 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region with a requirement for Advertising.

1 22 (88.00%) Marketing
2 15 (60.00%) Digital Marketing
3 13 (52.00%) Retail
4 12 (48.00%) Social Media
5 9 (36.00%) Pay per click
5 9 (36.00%) E-Commerce
6 8 (32.00%) B2B
7 7 (28.00%) CRM
7 7 (28.00%) Data Management
7 7 (28.00%) SEO
7 7 (28.00%) Google
7 7 (28.00%) Display Advertising
7 7 (28.00%) Copywriting
7 7 (28.00%) Facebook
7 7 (28.00%) Analytical Skills
7 7 (28.00%) A/B Testing
7 7 (28.00%) Analytical Mindset
7 7 (28.00%) Business Case
7 7 (28.00%) Social Skills
8 5 (20.00%) Coaching
8 5 (20.00%) Virtual Team
8 5 (20.00%) Content Writing
8 5 (20.00%) B2B Sales
8 5 (20.00%) Driving Licence
8 5 (20.00%) Time Management
8 5 (20.00%) Business Development
8 5 (20.00%) Finance
8 5 (20.00%) COM
8 5 (20.00%) Intranet
8 5 (20.00%) Internet

Advertising
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (12.00%) WordPress
Applications
1 2 (8.00%) Spreadsheet
Cloud Services
1 2 (8.00%) Google Analytics
1 2 (8.00%) Google Docs
1 2 (8.00%) Google Drive
Communications & Networking
1 5 (20.00%) Internet
1 5 (20.00%) Intranet
Database & Business Intelligence
1 1 (4.00%) MySQL
Development Applications
1 1 (4.00%) Git (software)
General
1 22 (88.00%) Marketing
2 13 (52.00%) Retail
3 7 (28.00%) Analytical Skills
3 7 (28.00%) Social Skills
4 5 (20.00%) Finance
5 2 (8.00%) Brand Awareness
6 1 (4.00%) Telecoms
Job Titles
1 5 (20.00%) Business Development Manager
1 5 (20.00%) Business Manager
1 5 (20.00%) Copywriter
1 5 (20.00%) Development Manager
2 2 (8.00%) Analyst
2 2 (8.00%) Digital Executive
2 2 (8.00%) Digital Marketing Executive
2 2 (8.00%) Head of Digital
2 2 (8.00%) Head of Digital Marketing
2 2 (8.00%) Head of Marketing
2 2 (8.00%) Marketing Executive
3 1 (4.00%) Architect
3 1 (4.00%) Business Analyst
3 1 (4.00%) IT Analyst
3 1 (4.00%) Marketing Analyst
3 1 (4.00%) Marketing Business Analyst
3 1 (4.00%) Pensions Analyst
3 1 (4.00%) Solutions Architect
3 1 (4.00%) Systems Analyst
3 1 (4.00%) WordPress Developer
Libraries, Frameworks & Software Standards
1 5 (20.00%) COM
2 2 (8.00%) HTML
3 1 (4.00%) jQuery
3 1 (4.00%) OAuth
3 1 (4.00%) SAML
Miscellaneous
1 12 (48.00%) Social Media
2 7 (28.00%) Analytical Mindset
3 5 (20.00%) Driving Licence
3 5 (20.00%) Virtual Team
Processes & Methodologies
1 15 (60.00%) Digital Marketing
2 9 (36.00%) E-Commerce
2 9 (36.00%) Pay per click
3 8 (32.00%) B2B
4 7 (28.00%) A/B Testing
4 7 (28.00%) Business Case
4 7 (28.00%) Copywriting
4 7 (28.00%) CRM
4 7 (28.00%) Data Management
4 7 (28.00%) Display Advertising
4 7 (28.00%) SEO
5 5 (20.00%) B2B Sales
5 5 (20.00%) Business Development
5 5 (20.00%) Coaching
5 5 (20.00%) Content Writing
5 5 (20.00%) Time Management
6 3 (12.00%) Campaign Management
7 2 (8.00%) Analytics
7 2 (8.00%) Fintech
7 2 (8.00%) Marketing Strategy
Programming Languages
1 1 (4.00%) JavaScript
1 1 (4.00%) PHP
1 1 (4.00%) SQL
Qualifications
1 1 (4.00%) Degree
1 1 (4.00%) Numerate Degree
Systems Management
1 1 (4.00%) Single Sign-On
Vendors
1 7 (28.00%) Facebook
1 7 (28.00%) Google
2 5 (20.00%) Apple
2 5 (20.00%) Microsoft
3 1 (4.00%) Oracle
3 1 (4.00%) WooCommerce