Period
to 18 October 2017

The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 18 October 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > South West
6 months to
18 Oct 2017
Same period 2016 Same period 2015
Rank 267 248 283
Rank change year-on-year -19 +35 -49
Permanent jobs citing SEO 63 91 63
As % of all permanent IT jobs advertised in the South West 0.62% 0.84% 0.53%
As % of the Processes & Methodologies category 0.69% 0.95% 0.61%
Number of salaries quoted 62 60 58
South West median annual salary £31,750 £32,500 £30,000
Median salary % change year-on-year -2.31% +8.33% -
10th Percentile £22,000 £21,250 £21,250
90th Percentile £48,750 £46,250 £47,500
England median annual salary £37,428 £35,000 £35,000
% change year-on-year +6.94% - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for process or methodology skills.

All Process and Methodology Skills
South West
Permanent vacancies with a requirement for process or methodology skills 9088 9619 10398
As % of all permanent IT jobs advertised in the South West 89.64% 88.52% 88.25%
Number of salaries quoted 7501 8063 8705
South West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +3.90%
10th Percentile £26,250 £26,250 £24,500
90th Percentile £65,000 £63,750 £62,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

SEO
Job Vacancy Trend in the South West

Job postings citing SEO as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for SEO in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the South West.

Salary trend for SEO in the South West

SEO
Salary Histogram in the South West

The salary distribution of IT jobs citing SEO in the South West over the 6 months to 18 October 2017.

Salary histogram for SEO in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the South West region over the 6 months to 18 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Dorset +21 28 £30,000 -29.41% 6
Devon - 13 £46,089 - 1
Gloucestershire +20 10 £32,000 -8.57% 5
Cornwall -14 4 £23,000 -16.36%
Wiltshire -23 4 £32,250 -7.86% 1
Bristol -27 4 £28,000 -13.85%
Somerset -8 2 £47,500 +58.33% 1
SEO
England

For the 6 months to 18 October 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for SEO.

1 45 (71.43%) HTML
2 44 (69.84%) CSS
3 42 (66.67%) JavaScript
4 35 (55.56%) Web Development
5 28 (44.44%) jQuery
6 23 (36.51%) Git (software)
6 23 (36.51%) PHP
7 20 (31.75%) Sass
7 20 (31.75%) Twitter Bootstrap
8 19 (30.16%) MVC
9 18 (28.57%) LAMP
9 18 (28.57%) LESS
10 17 (26.98%) MySQL
11 16 (25.40%) SQL
11 16 (25.40%) Marketing
12 15 (23.81%) Analytics
13 14 (22.22%) Front End Development
13 14 (22.22%) Windows
13 14 (22.22%) Linux
13 14 (22.22%) OOP
13 14 (22.22%) Apache
13 14 (22.22%) E-Commerce
14 13 (20.63%) Agile Software Development
15 11 (17.46%) Google
15 11 (17.46%) Google Analytics
15 11 (17.46%) Scrum
15 11 (17.46%) AngularJS
15 11 (17.46%) Responsive Web Design
15 11 (17.46%) HTML5
16 10 (15.87%) Mobile App

SEO
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (22.22%) Apache
2 10 (15.87%) CMS
3 7 (11.11%) Apache Solr
3 7 (11.11%) Elasticsearch
4 5 (7.94%) EPiServer
4 5 (7.94%) Kentico
4 5 (7.94%) Sitecore CMS
4 5 (7.94%) Sitefinity
4 5 (7.94%) Tomcat
4 5 (7.94%) WordPress
5 1 (1.59%) nginx
5 1 (1.59%) SharePoint
5 1 (1.59%) Umbraco
Applications
1 4 (6.35%) Adobe Creative Suite
2 3 (4.76%) Photoshop
3 2 (3.17%) Microsoft Excel
3 2 (3.17%) Microsoft PowerPoint
4 1 (1.59%) Adobe Illustrator
4 1 (1.59%) InDesign
4 1 (1.59%) Microsoft Office
Business Applications
1 4 (6.35%) Magento
2 2 (3.17%) Shopify
3 1 (1.59%) Fredhopper
Cloud Services
1 11 (17.46%) Google Analytics
2 2 (3.17%) AdWords
3 1 (1.59%) Amazon AWS
3 1 (1.59%) Microsoft Azure
3 1 (1.59%) SaaS
Communications & Networking
1 1 (1.59%) SMS
Database & Business Intelligence
1 17 (26.98%) MySQL
2 7 (11.11%) Hadoop
3 2 (3.17%) NoSQL
4 1 (1.59%) Data Warehouse
4 1 (1.59%) Endeca
4 1 (1.59%) PostgreSQL
4 1 (1.59%) SQL Server
Development Applications
1 23 (36.51%) Git (software)
2 5 (7.94%) Eclipse
2 5 (7.94%) JUnit
2 5 (7.94%) Maven
2 5 (7.94%) Selenium
2 5 (7.94%) Team Foundation Server
3 2 (3.17%) Visual Studio
4 1 (1.59%) Grunt
4 1 (1.59%) gulp
4 1 (1.59%) Jenkins
General
1 16 (25.40%) Marketing
2 4 (6.35%) Finance
2 4 (6.35%) Retail
3 1 (1.59%) Advertising
3 1 (1.59%) Games
3 1 (1.59%) Publishing
Job Titles
1 48 (76.19%) Developer
2 21 (33.33%) Web Developer
3 13 (20.63%) Front End Developer (Client-Side Developer)
4 11 (17.46%) PHP Developer
5 8 (12.70%) HTML CSS Developer
5 8 (12.70%) HTML Developer
5 8 (12.70%) PHP Web Developer
6 7 (11.11%) Java Developer
6 7 (11.11%) Senior Developer
7 5 (7.94%) JavaScript Developer
8 4 (6.35%) E-Commerce Developer
8 4 (6.35%) Junior
8 4 (6.35%) Junior Developer
8 4 (6.35%) SEO Manager
9 3 (4.76%) .NET Developer
9 3 (4.76%) Designer
9 3 (4.76%) Digital Marketing Manager
9 3 (4.76%) Marketing Manager
9 3 (4.76%) Senior Front-End Developer
9 3 (4.76%) UI Developer
Libraries, Frameworks & Software Standards
1 45 (71.43%) HTML
2 44 (69.84%) CSS
3 28 (44.44%) jQuery
4 20 (31.75%) Sass
4 20 (31.75%) Twitter Bootstrap
5 18 (28.57%) LAMP
5 18 (28.57%) LESS
6 11 (17.46%) AngularJS
6 11 (17.46%) HTML5
7 10 (15.87%) Hibernate
7 10 (15.87%) RESTful
7 10 (15.87%) Spring
8 8 (12.70%) .NET
8 8 (12.70%) Ember.js
9 7 (11.11%) Apache Wicket
9 7 (11.11%) CSS3
9 7 (11.11%) Lucene
9 7 (11.11%) Web Services
9 7 (11.11%) XHTML
10 3 (4.76%) React
Miscellaneous
1 10 (15.87%) Mobile App
1 10 (15.87%) User Experience
2 9 (14.29%) Analytical Skills
3 7 (11.11%) Computer Science
4 5 (7.94%) W3C
5 2 (3.17%) Social Media
6 1 (1.59%) Blog
6 1 (1.59%) Graphic Design
6 1 (1.59%) iPhone
6 1 (1.59%) Mainframe
6 1 (1.59%) Taxonomies
Operating Systems
1 14 (22.22%) Linux
1 14 (22.22%) Windows
2 2 (3.17%) Android
3 1 (1.59%) Apple iOS
Processes & Methodologies
1 35 (55.56%) Web Development
2 19 (30.16%) MVC
3 15 (23.81%) Analytics
4 14 (22.22%) E-Commerce
4 14 (22.22%) Front End Development
4 14 (22.22%) OOP
5 13 (20.63%) Agile Software Development
6 11 (17.46%) Responsive Web Design
6 11 (17.46%) Scrum
7 9 (14.29%) Digital Marketing
8 8 (12.70%) Mobile Development
9 6 (9.52%) Content Management
9 6 (9.52%) Pay per click
9 6 (9.52%) Wireframes
10 4 (6.35%) Online Marketing
10 4 (6.35%) Open Source
10 4 (6.35%) Prototyping
10 4 (6.35%) Software Delivery
11 3 (4.76%) Campaign Management
12 2 (3.17%) Conversion Rate Optimisation
Programming Languages
1 42 (66.67%) JavaScript
2 23 (36.51%) PHP
3 16 (25.40%) SQL
4 7 (11.11%) Java
5 3 (4.76%) C#
6 1 (1.59%) VB.NET
Qualifications
1 7 (11.11%) Degree
2 4 (6.35%) Computer Science Degree
3 1 (1.59%) ISEB
Quality Assurance & Compliance
1 5 (7.94%) WAI
1 5 (7.94%) WCAG
Vendors
1 11 (17.46%) Google
2 5 (7.94%) Adobe
2 5 (7.94%) Sitecore
2 5 (7.94%) Telerik
3 4 (6.35%) Microsoft
4 1 (1.59%) ATG
4 1 (1.59%) IBM
4 1 (1.59%) Oracle