The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England / South West
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 206 216 190
Rank change year-on-year +10 -26  
Permanent jobs citing SEO 28 45 55
As % of all permanent IT jobs advertised in the South West 0.55% 0.76% 0.92%
As % of the Processes & Methodologies category 0.61% 0.86% 1.04%
Number of salaries quoted 18 44 52
Median salary £33,000 £35,000 £30,000
Median salary % change year-on-year -5.71% +16.66%  
90% offered a salary of more than £27,500 £27,500 £22,500
10% offered a salary of more than £46,250 £42,500 £33,400
UK excluding London median salary £35,000 £35,000 £31,625
% change year-on-year - +10.67%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for process and methodology skills.

Process & Methodology Skills
South West
Permanent job vacancies with a requirement for process and methodology skills 4558 5229 5269
As % of all permanent IT job vacancies advertised in the South West 90.08% 88.73% 87.82%
Number of salaries quoted 3768 4275 4385
Median salary £42,500 £42,500 £40,000
Median salary % change year-on-year - +6.25%  
90% offered a salary of more than £30,000 £29,000 £28,500
10% offered a salary of more than £62,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

SEO
Job Vacancy Trend in the South West

The job posting trend of jobs advertised in the South West citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the South West

SEO
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the South West.

Salary trend for SEO in the South West

SEO
Salary Histogram in the South West

The salary distribution of IT jobs citing SEO in the South West over the 3 months to 29 March 2017.

Salary histogram for SEO in the South West

SEO
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the South West region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Somerset -1 9 £67,500 +92.85%
Bristol -5 7 £32,500 -7.14% 1
Wiltshire +19 4 £36,000 +2.85%
Gloucestershire +1 2 £33,000 -5.71% 1
Devon -8 2 £30,000 +9.09% 1
Dorset +15 1 £25,000 -29.82% 2
Cornwall - 1 £42,500 -
SEO
England

For the 6 months to 29 March 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for SEO.

1 29 (50.88%) Analytics
2 28 (49.12%) Marketing
3 26 (45.61%) HTML
4 23 (40.35%) Pay per click
5 22 (38.60%) Google
5 22 (38.60%) JavaScript
6 20 (35.09%) Google Analytics
7 18 (31.58%) Web Development
8 16 (28.07%) Digital Marketing
8 16 (28.07%) Retail
9 15 (26.32%) CSS
10 14 (24.56%) Social Media
11 13 (22.81%) CMS
12 12 (21.05%) E-Commerce
13 11 (19.30%) MVC
14 10 (17.54%) .NET
14 10 (17.54%) User Experience
14 10 (17.54%) Blog
14 10 (17.54%) AdWords
14 10 (17.54%) Content Marketing
15 9 (15.79%) Degree
15 9 (15.79%) jQuery
15 9 (15.79%) WordPress
15 9 (15.79%) Git (software)
15 9 (15.79%) Sass
15 9 (15.79%) C#
15 9 (15.79%) PHP
15 9 (15.79%) SQL Server
15 9 (15.79%) ASP.NET
15 9 (15.79%) Scrum

SEO
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (22.81%) CMS
2 9 (15.79%) WordPress
3 2 (3.51%) Drupal
Applications
1 5 (8.77%) Photoshop
2 3 (5.26%) Adobe Creative Suite
2 3 (5.26%) Adobe Illustrator
2 3 (5.26%) InDesign
3 2 (3.51%) GIMP
4 1 (1.75%) MS Excel
Business Applications
1 8 (14.04%) Fredhopper
2 1 (1.75%) Magento
2 1 (1.75%) OpenCart
Cloud Services
1 20 (35.09%) Google Analytics
2 10 (17.54%) AdWords
3 7 (12.28%) Microsoft Azure
4 1 (1.75%) SaaS
Communications & Networking
1 8 (14.04%) Internet
2 1 (1.75%) DNS
2 1 (1.75%) SSH
Database & Business Intelligence
1 9 (15.79%) SQL Server
2 7 (12.28%) Big Data
3 5 (8.77%) MySQL
4 1 (1.75%) Oracle Database
4 1 (1.75%) Oracle Reports
Development Applications
1 9 (15.79%) Git (software)
2 7 (12.28%) TeamCity
3 2 (3.51%) Dreamweaver
3 2 (3.51%) Grunt
3 2 (3.51%) gulp
General
1 28 (49.12%) Marketing
2 16 (28.07%) Retail
3 8 (14.04%) Finance
4 5 (8.77%) Advertising
5 3 (5.26%) Brand Awareness
6 2 (3.51%) Pharmaceutical
6 2 (3.51%) Publishing
Job Titles
1 20 (35.09%) Developer
2 15 (26.32%) Web Manager
3 8 (14.04%) .NET Developer
4 7 (12.28%) Account Manager
4 7 (12.28%) Digital Marketing Manager
4 7 (12.28%) Marketing Manager
5 6 (10.53%) C# .NET Developer
5 6 (10.53%) C# Developer
5 6 (10.53%) Digital Executive
6 5 (8.77%) Front End Developer (Client-Side Developer)
7 4 (7.02%) Digital Account Manager
7 4 (7.02%) UI Developer
7 4 (7.02%) Web Developer
7 4 (7.02%) Web UI Developer
8 3 (5.26%) Account Executive
8 3 (5.26%) Designer
8 3 (5.26%) Digital Marketing Executive
8 3 (5.26%) Marketing Executive
8 3 (5.26%) PHP Developer
8 3 (5.26%) SEO Executive
Libraries, Frameworks & Software Standards
1 26 (45.61%) HTML
2 15 (26.32%) CSS
3 10 (17.54%) .NET
4 9 (15.79%) ASP.NET
4 9 (15.79%) jQuery
4 9 (15.79%) Sass
5 7 (12.28%) ASP.NET MVC
6 5 (8.77%) HTML5
6 5 (8.77%) Twitter Bootstrap
7 4 (7.02%) Ajax
7 4 (7.02%) CSS3
8 3 (5.26%) AngularJS
8 3 (5.26%) Flash
8 3 (5.26%) LESS
9 2 (3.51%) JSON
9 2 (3.51%) Node.js
9 2 (3.51%) Razor View Engine
9 2 (3.51%) Twig
9 2 (3.51%) XML
10 1 (1.75%) XAMPP
Miscellaneous
1 14 (24.56%) Social Media
2 10 (17.54%) Blog
2 10 (17.54%) User Experience
3 7 (12.28%) Analytical Skills
4 2 (3.51%) Management Information System
5 1 (1.75%) Client/Server
5 1 (1.75%) Driving Licence
Operating Systems
1 1 (1.75%) Windows
1 1 (1.75%) Windows Server
Processes & Methodologies
1 29 (50.88%) Analytics
2 23 (40.35%) Pay per click
3 18 (31.58%) Web Development
4 16 (28.07%) Digital Marketing
5 12 (21.05%) E-Commerce
6 11 (19.30%) MVC
7 10 (17.54%) Content Marketing
8 9 (15.79%) Agile Software Development
8 9 (15.79%) Scrum
8 9 (15.79%) Web Design
9 8 (14.04%) Performance Metrics
10 7 (12.28%) B2B
10 7 (12.28%) BDD
10 7 (12.28%) Migration
10 7 (12.28%) Software Architecture
10 7 (12.28%) SOLID
10 7 (12.28%) TDD
10 7 (12.28%) Wireframes
11 6 (10.53%) Marketing Strategy
11 6 (10.53%) Search Engine Marketing
Programming Languages
1 22 (38.60%) JavaScript
2 9 (15.79%) C#
2 9 (15.79%) PHP
3 2 (3.51%) SQL
4 1 (1.75%) Java
4 1 (1.75%) PL/SQL
Qualifications
1 9 (15.79%) Degree
Quality Assurance & Compliance
1 1 (1.75%) QA
Vendors
1 22 (38.60%) Google
2 8 (14.04%) Adobe
2 8 (14.04%) ATG
2 8 (14.04%) Microsoft
3 1 (1.75%) Facebook
3 1 (1.75%) Oracle
3 1 (1.75%) SAP
3 1 (1.75%) Twitter
Poole, Dorset
HAYS INFORMATION TECHNOLOGY
Salary: £25000 - £30000 per annum
Posted: 12 hours ago
Fairford, Gloucestershire
The People Network
Salary: £25000 - £40000 per annum
Posted: 4 days ago
Bristol, Avon
Bristol DT
Salary: £30000 - £35000 per annum + benefits
Posted: 20 days ago
Poole, Dorset
LV
Salary: Competitive Salary + Bonus + Benefits
Posted: 15 days ago
Plymouth
Recruitment Genius Ltd
Salary: £16000 - £25000 per annum
Posted: 16 days ago