Copywriting Contracts in the UK excluding London

Copywriting
UK > UK excluding London

The table below provides summary statistics for contract job vacancies advertised in the UK excluding London requiring Copywriting skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Copywriting over the 6 months leading up to 29 May 2025, comparing them to the same period in the previous two years.

6 months to
29 May 2025
Same period 2024 Same period 2023
Rank 329 374 414
Rank change year-on-year +45 +40 +73
Contract jobs citing Copywriting 6 23 19
As % of all contract jobs advertised in the UK excluding London 0.047% 0.11% 0.083%
As % of the Processes & Methodologies category 0.051% 0.13% 0.093%
Number of daily rates quoted 2 15 9
10th Percentile £541 £309 £296
25th Percentile £546 £336 £313
Median daily rate (50th Percentile) £560 £375 £488
Median % change year-on-year +49.33% -23.08% +18.18%
75th Percentile £568 £388 £545
90th Percentile £569 £425 £551
UK median daily rate £525 £375 £375
% change year-on-year +40.00% - -15.25%
Number of hourly rates quoted 3 0 3
10th Percentile - - £18.20
25th Percentile £13.25 - £19.25
Median hourly rate £13.50 - £22.00
75th Percentile £14.75 - £23.00
90th Percentile £15.35 - -
UK median hourly rate £13.50 - £23.50
% change year-on-year - - -3.09%

All Process and Methodology Skills
UK excluding London

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 11,664 17,222 20,402
As % of all contract IT jobs advertised in the UK excluding London 90.66% 83.58% 89.33%
Number of daily rates quoted 7,264 10,282 14,009
10th Percentile £235 £250 £260
25th Percentile £375 £375 £400
Median daily rate (50th Percentile) £475 £500 £500
Median % change year-on-year -5.00% - +3.04%
75th Percentile £575 £600 £600
90th Percentile £650 £688 £690
UK median daily rate £513 £525 £550
% change year-on-year -2.38% -4.55% +2.33%
Number of hourly rates quoted 845 2,110 1,238
10th Percentile £13.83 £12.40 £10.63
25th Percentile £16.95 £15.39 £15.22
Median hourly rate £25.15 £38.00 £35.00
Median % change year-on-year -33.82% +8.57% +75.00%
75th Percentile £60.63 £61.30 £64.63
90th Percentile £75.00 £72.50 £73.75
UK median hourly rate £27.50 £36.50 £36.13
% change year-on-year -24.66% +1.04% +40.67%

Copywriting
Job Vacancy Trend in the UK excluding London

Job postings citing Copywriting as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Copywriting in the UK excluding London

Copywriting
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Copywriting in the UK excluding London.

Daily rate trend for Copywriting in the UK excluding London

Copywriting
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Copywriting in the UK excluding London.

Hourly rate trend for Copywriting in the UK excluding London

Copywriting
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK excluding London region over the 6 months to 29 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
South East +43 3 - - 93
Scotland 0 2 £560 +49.33% 10
West Midlands +10 1 - - 25
Midlands +6 1 - - 47
Copywriting
UK

Copywriting
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (50.00%) CMS
Applications
1 3 (50.00%) Photoshop
2 1 (16.67%) Microsoft Excel
2 1 (16.67%) Microsoft PowerPoint
Cloud Services
1 3 (50.00%) Google Analytics
2 2 (33.33%) Figma
Database & Business Intelligence
1 2 (33.33%) Metadata
Development Applications
1 1 (16.67%) JIRA
General
1 3 (50.00%) Marketing
1 3 (50.00%) Social Skills
2 2 (33.33%) Finance
3 1 (16.67%) Analytical Skills
3 1 (16.67%) Automotive
3 1 (16.67%) Games
3 1 (16.67%) Public Sector
3 1 (16.67%) Publishing
3 1 (16.67%) Retail
Job Titles
1 2 (33.33%) Content Designer
1 2 (33.33%) Designer
2 1 (16.67%) Content Manager
2 1 (16.67%) Coordinator
2 1 (16.67%) Digital Marketing Coordinator
2 1 (16.67%) UX Designer
Libraries, Frameworks & Software Standards
1 2 (33.33%) HTML
Miscellaneous
1 2 (33.33%) Algorithms
1 2 (33.33%) Self-Motivation
2 1 (16.67%) Onboarding
2 1 (16.67%) Product Ownership
Processes & Methodologies
1 4 (66.67%) Content Strategy
1 4 (66.67%) User Experience
2 3 (50.00%) Analytics
2 3 (50.00%) Content Management
2 3 (50.00%) Digital Marketing
2 3 (50.00%) SEO
3 2 (33.33%) Customer Experience
3 2 (33.33%) Problem-Solving
3 2 (33.33%) UX Design
3 2 (33.33%) Web Analytics
4 1 (16.67%) Actionable Insight
4 1 (16.67%) Agile
4 1 (16.67%) Customer-Centricity
4 1 (16.67%) Lead Generation
4 1 (16.67%) Personalization
4 1 (16.67%) Stakeholder Management
Programming Languages
1 1 (16.67%) JavaScript
Qualifications
1 1 (16.67%) Degree
Quality Assurance & Compliance
1 2 (33.33%) Accessibility
Vendors
1 3 (50.00%) Adobe
1 3 (50.00%) Google
2 2 (33.33%) Hotjar