Copywriting Contract Job Trends

Copywriting
UK

The table below provides summary statistics and contractor rates for jobs requiring Copywriting skills. It covers contract job vacancies from the 6 months leading up to 4 June 2026, with comparisons to the same periods in the previous two years.

6 months to
4 Jun 2026
Same period 2025 Same period 2024
Rank 616 506 542
Rank change year-on-year -110 +36 +102
Contract jobs citing Copywriting 29 16 45
As % of all contract jobs in the UK 0.059% 0.055% 0.10%
As % of the Processes & Methodologies category 0.070% 0.061% 0.12%
Number of daily rates quoted 17 9 25
10th Percentile £278 £422 £309
25th Percentile £325 £508 £350
Median daily rate (50th Percentile) £400 £525 £375
Median % change year-on-year -23.81% +40.00% +7.14%
75th Percentile £438 £570 £475
90th Percentile £453 £585 £535
UK excluding London median daily rate £325 £560 £375
% change year-on-year -41.96% +49.33% -21.05%
Number of hourly rates quoted 3 3 0
10th Percentile - - -
25th Percentile - £13.25 -
Median hourly rate £14.85 £13.50 -
Median % change year-on-year +10.00% - -
75th Percentile £21.80 £14.75 -
90th Percentile £25.97 £15.35 -
UK excluding London median hourly rate £14.85 £13.50 -
% change year-on-year +10.00% - -

All Process & Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 41,432 26,234 36,612
As % of all contract IT jobs advertised in the UK 84.66% 91.00% 85.42%
Number of daily rates quoted 25,858 16,712 23,486
10th Percentile £325 £300 £300
25th Percentile £413 £406 £413
Median daily rate (50th Percentile) £513 £513 £525
Median % change year-on-year - -2.38% -4.55%
75th Percentile £614 £625 £638
90th Percentile £725 £738 £750
UK excluding London median daily rate £500 £475 £500
% change year-on-year +5.26% -5.00% -
Number of hourly rates quoted 2,493 1,127 2,523
10th Percentile £14.64 £14.20 £12.75
25th Percentile £20.00 £17.87 £16.00
Median hourly rate £42.71 £27.64 £36.50
Median % change year-on-year +54.50% -24.27% +1.39%
75th Percentile £67.84 £56.25 £60.75
90th Percentile £81.24 £73.75 £72.50
UK excluding London median hourly rate £45.00 £25.15 £38.12
% change year-on-year +78.93% -34.02% +8.91%

Copywriting
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Copywriting relative to all contract IT jobs advertised.

Copywriting job vacancy trend in the UK

Copywriting
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Copywriting.

Contractor daily rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Daily Rate Histogram

Daily rate distribution for jobs citing Copywriting over the 6 months to 4 June 2026.

Daily rate histogram for Copywriting in the UK

Copywriting
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting.

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Hourly Rate Histogram

Hourly rate distribution of jobs citing Copywriting over the 6 months to 4 June 2026.

Hourly rate histogram for Copywriting in the UK

Copywriting
Top 10 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 4 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -101 29 £400 -22.33% 28
London -62 19 £413 -19.90% 11
UK excluding London -98 10 £325 -41.96% 24
South West - 7 £325 - 3
Work from Home -40 5 £315 -38.54% 8
West Midlands -59 1 £350 - 1
Midlands -61 1 £350 - 3
South East -62 1 - - 8
North of England - 1 - - 4
North East - 1 - - 1

Copywriting
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (17.24%) CMS
Applications
1 4 (13.79%) Microsoft Excel
2 3 (10.34%) Adobe Captivate
3 2 (6.90%) Adobe Creative Suite
4 1 (3.45%) InDesign
4 1 (3.45%) Microsoft PowerPoint
Cloud Services
1 6 (20.69%) WhatsApp
2 5 (17.24%) Twilio
3 2 (6.90%) Canva
3 2 (6.90%) Figma
3 2 (6.90%) Google Analytics
4 1 (3.45%) Adobe Analytics
Communications & Networking
1 2 (6.90%) Internet
Database & Business Intelligence
1 2 (6.90%) Geospatial Data
1 2 (6.90%) GIS
General
1 8 (27.59%) Marketing
2 5 (17.24%) Analytical Skills
3 3 (10.34%) Organisational Skills
3 3 (10.34%) Publishing
3 3 (10.34%) Social Skills
4 2 (6.90%) Advertising
4 2 (6.90%) Public Sector
5 1 (3.45%) Automotive
5 1 (3.45%) Influencing Skills
5 1 (3.45%) Law
5 1 (3.45%) Pharmaceutical
Job Titles
1 8 (27.59%) Copywriter
2 5 (17.24%) Sales Manager
3 4 (13.79%) Engagement Manager
3 4 (13.79%) Stakeholder Engagement Manager
3 4 (13.79%) Stakeholder Manager
4 3 (10.34%) Designer
5 2 (6.90%) Content Designer
6 1 (3.45%) Content Manager
6 1 (3.45%) Creative Artworker
6 1 (3.45%) Creative Designer
6 1 (3.45%) Creative Director
6 1 (3.45%) Digital Artworker
6 1 (3.45%) Digital Content Manager
6 1 (3.45%) Digital Copywriter
6 1 (3.45%) Digital Designer
6 1 (3.45%) Digital Marketing Coordinator
6 1 (3.45%) Senior
6 1 (3.45%) Senior Copywriter
6 1 (3.45%) SEO Manager
6 1 (3.45%) Social Media Manager
Miscellaneous
1 6 (20.69%) Onboarding
1 6 (20.69%) Social Media
2 4 (13.79%) Product Ownership
3 1 (3.45%) Algorithms
3 1 (3.45%) Blog
3 1 (3.45%) Digital Media
3 1 (3.45%) Graphic Design
3 1 (3.45%) Handset
3 1 (3.45%) Taxonomies
3 1 (3.45%) Video Editing
Processes & Methodologies
1 13 (44.83%) Storytelling
2 10 (34.48%) SEO
3 8 (27.59%) User Experience
4 6 (20.69%) Analytics
4 6 (20.69%) GTM Strategy
4 6 (20.69%) Use Case
5 5 (17.24%) Business Strategy
5 5 (17.24%) Sales Enablement
6 4 (13.79%) Content Development
6 4 (13.79%) Programme Delivery
6 4 (13.79%) Project Delivery
6 4 (13.79%) Social Media Management
6 4 (13.79%) Strategic Thinking
7 3 (10.34%) Content Management
7 3 (10.34%) Content Strategy
7 3 (10.34%) Continuous Improvement
7 3 (10.34%) Creative Thinking
7 3 (10.34%) Migration
7 3 (10.34%) UX Design
8 2 (6.90%) AI
Qualifications
1 4 (13.79%) BPSS Clearance
2 2 (6.90%) Degree
3 1 (3.45%) Security Cleared
Quality Assurance & Compliance
1 2 (6.90%) Accessibility
Vendors
1 7 (24.14%) Adobe
2 3 (10.34%) Google
2 3 (10.34%) Instagram
2 3 (10.34%) Microsoft
2 3 (10.34%) YouTube
3 2 (6.90%) TikTok
4 1 (3.45%) Botify
4 1 (3.45%) Facebook
4 1 (3.45%) Hootsuite