Copywriting Contract Job Trends

Copywriting
UK

The table below provides summary statistics and contractor rates for jobs requiring Copywriting skills. It covers contract job vacancies from the 6 months leading up to 19 November 2025, with comparisons to the same periods in the previous two years.

6 months to
19 Nov 2025
Same period 2024 Same period 2023
Rank 574 525 577
Rank change year-on-year -49 +52 +186
Contract jobs citing Copywriting 16 30 54
As % of all contract jobs in the UK 0.045% 0.083% 0.12%
As % of the Processes & Methodologies category 0.050% 0.096% 0.13%
Number of daily rates quoted 2 13 32
10th Percentile £313 £313 £158
25th Percentile £331 £325 £250
Median daily rate (50th Percentile) £363 £400 £335
Median % change year-on-year -9.38% +19.40% -29.47%
75th Percentile £394 £515 £515
90th Percentile £413 £579 £550
UK excluding London median daily rate - £575 £375
% change year-on-year - +53.33% -21.05%
Number of hourly rates quoted 3 2 4
10th Percentile £13.21 £18.86 £27.70
25th Percentile £13.23 £22.06 £37.38
Median hourly rate £13.91 £27.77 £45.00
Median % change year-on-year -49.93% -38.29% +109.30%
75th Percentile £33.87 £33.11 £47.56
90th Percentile £45.42 £36.09 £49.03
UK excluding London median hourly rate £13.70 £17.47 £36.25
% change year-on-year -21.57% -51.81% -

All Process and Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 32,049 31,289 41,011
As % of all contract IT jobs advertised in the UK 89.77% 86.33% 88.57%
Number of daily rates quoted 20,064 18,819 27,584
10th Percentile £300 £310 £308
25th Percentile £404 £413 £425
Median daily rate (50th Percentile) £500 £525 £530
Median % change year-on-year -4.76% -0.94% -3.64%
75th Percentile £619 £638 £650
90th Percentile £725 £738 £745
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - -
Number of hourly rates quoted 2,120 1,102 1,587
10th Percentile £14.50 £15.11 £14.25
25th Percentile £17.50 £20.14 £19.03
Median hourly rate £25.15 £35.00 £44.50
Median % change year-on-year -28.14% -21.35% +27.14%
75th Percentile £45.00 £63.75 £65.00
90th Percentile £67.50 £73.75 £77.50
UK excluding London median hourly rate £23.00 £33.54 £44.50
% change year-on-year -31.43% -24.63% +50.85%

Copywriting
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Copywriting relative to all contract IT jobs advertised.

Copywriting job vacancy trend in the UK

Copywriting
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Copywriting.

Contractor daily rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting.

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Hourly Rate Histogram

Hourly rate distribution of jobs citing Copywriting over the 6 months to 19 November 2025.

Hourly rate histogram for Copywriting in the UK

Copywriting
Top 9 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 19 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -50 12 £363 -9.38% 62
London -13 9 £363 -9.38% 42
UK excluding London -41 6 - - 30
Scotland +2 3 - -
Work from Home -3 3 - - 34
South East +2 1 - - 12
East of England -18 1 - - 1
Midlands -38 1 - - 2
East Midlands - 1 - - 1

Copywriting
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (50.00%) CMS
2 1 (6.25%) SharePoint
2 1 (6.25%) WordPress
Applications
1 2 (12.50%) Notion
1 2 (12.50%) Photoshop
2 1 (6.25%) Adobe Creative Suite
2 1 (6.25%) Adobe Premiere
2 1 (6.25%) InDesign
Business Applications
1 1 (6.25%) Eloqua
Cloud Services
1 3 (18.75%) Figma
2 2 (12.50%) Canva
2 2 (12.50%) Google Analytics
2 2 (12.50%) SaaS
3 1 (6.25%) ChatGPT
3 1 (6.25%) Google Ads
3 1 (6.25%) Viva Engage
3 1 (6.25%) Vyond
Database & Business Intelligence
1 1 (6.25%) Metadata
General
1 10 (62.50%) Marketing
2 6 (37.50%) Social Skills
3 4 (25.00%) Analytical Skills
3 4 (25.00%) Multimedia
4 3 (18.75%) Finance
5 2 (12.50%) Banking
6 1 (6.25%) Inclusion and Diversity
6 1 (6.25%) Influencing Skills
6 1 (6.25%) Legal
6 1 (6.25%) Organisational Skills
6 1 (6.25%) Portuguese Language
6 1 (6.25%) Retail
Job Titles
1 4 (25.00%) Lead
1 4 (25.00%) Project Leader
2 2 (12.50%) Content Designer
2 2 (12.50%) Copywriter
2 2 (12.50%) Designer
2 2 (12.50%) Digital Content Designer
2 2 (12.50%) Digital Designer
3 1 (6.25%) Change Manager
3 1 (6.25%) Creative Copywriter
3 1 (6.25%) Marketing Manager
3 1 (6.25%) PPC Specialist
3 1 (6.25%) Project Manager
Libraries, Frameworks & Software Standards
1 5 (31.25%) HTML
Miscellaneous
1 2 (12.50%) Product Ownership
1 2 (12.50%) Social Media
2 1 (6.25%) Algorithms
2 1 (6.25%) Blog
2 1 (6.25%) Digital Media
2 1 (6.25%) Life Science
2 1 (6.25%) Self-Motivation
Processes & Methodologies
1 9 (56.25%) SEO
2 8 (50.00%) User Experience
3 7 (43.75%) Analytics
3 7 (43.75%) Problem-Solving
4 6 (37.50%) Storytelling
5 5 (31.25%) Web Analytics
6 4 (25.00%) CRM
6 4 (25.00%) Data Protection
6 4 (25.00%) Digital Marketing
6 4 (25.00%) Journey Map
6 4 (25.00%) Recruitment Marketing
6 4 (25.00%) User Journey Map
7 3 (18.75%) Content Strategy
7 3 (18.75%) Content Writing
8 2 (12.50%) Design Thinking
8 2 (12.50%) Project Management
8 2 (12.50%) Service Design
8 2 (12.50%) Stakeholder Engagement
8 2 (12.50%) UX Design
8 2 (12.50%) Workshop Facilitation
Qualifications
1 1 (6.25%) Degree
Quality Assurance & Compliance
1 6 (37.50%) Accessibility
2 4 (25.00%) GDPR
Vendors
1 3 (18.75%) Adobe
1 3 (18.75%) Google
2 1 (6.25%) Facebook
2 1 (6.25%) Hotjar
2 1 (6.25%) Microsoft