Copywriting Contract Job Trends

Copywriting
UK

The table below provides summary statistics and contractor rates for jobs requiring Copywriting skills. It covers contract job vacancies from the 6 months leading up to 7 May 2026, with comparisons to the same periods in the previous two years.

6 months to
7 May 2026
Same period 2025 Same period 2024
Rank 605 483 525
Rank change year-on-year -122 +42 +150
Contract jobs citing Copywriting 28 19 53
As % of all contract jobs in the UK 0.059% 0.065% 0.12%
As % of the Processes & Methodologies category 0.070% 0.071% 0.14%
Number of daily rates quoted 17 11 31
10th Percentile £289 £475 £225
25th Percentile £325 £508 £317
Median daily rate (50th Percentile) £400 £550 £375
Median % change year-on-year -27.27% +46.67% -3.23%
75th Percentile £438 £578 £479
90th Percentile £494 £588 £500
UK excluding London median daily rate £325 £573 £375
% change year-on-year -43.23% +52.67% -28.57%
Number of hourly rates quoted 1 2 0
10th Percentile - £16.20 -
25th Percentile £26.25 £17.63 -
Median hourly rate £27.50 £20.13 -
Median % change year-on-year +36.61% - -
75th Percentile £28.75 £22.51 -
90th Percentile - £23.86 -
UK excluding London median hourly rate - £20.13 -

All Process & Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 40,275 26,638 37,488
As % of all contract IT jobs advertised in the UK 84.44% 90.95% 86.38%
Number of daily rates quoted 25,293 17,157 24,168
10th Percentile £320 £306 £300
25th Percentile £413 £413 £413
Median daily rate (50th Percentile) £500 £520 £525
Median % change year-on-year -3.85% -0.95% -4.55%
75th Percentile £613 £630 £638
90th Percentile £725 £745 £750
UK excluding London median daily rate £488 £480 £500
% change year-on-year +1.56% -4.00% -
Number of hourly rates quoted 2,413 1,083 2,449
10th Percentile £14.84 £14.63 £12.75
25th Percentile £19.75 £18.50 £16.00
Median hourly rate £41.56 £29.00 £35.96
Median % change year-on-year +43.29% -19.35% -0.11%
75th Percentile £67.25 £61.50 £60.00
90th Percentile £79.40 £75.00 £72.50
UK excluding London median hourly rate £43.69 £27.94 £37.50
% change year-on-year +56.37% -25.49% +7.14%

Copywriting
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Copywriting relative to all contract IT jobs advertised.

Copywriting job vacancy trend in the UK

Copywriting
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Copywriting.

Contractor daily rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Daily Rate Histogram

Daily rate distribution for jobs citing Copywriting over the 6 months to 7 May 2026.

Daily rate histogram for Copywriting in the UK

Copywriting
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting.

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Top 10 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 7 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -99 27 £400 -23.81% 28
London -52 19 £425 -17.48% 9
UK excluding London -104 8 £325 -43.23% 19
South West - 5 £325 - 3
Work from Home -30 3 £299 -41.71% 14
South East -47 1 - - 6
North of England -56 1 - - 6
West Midlands -61 1 £350 -39.39% 1
Midlands -75 1 £350 -39.39% 3
North East - 1 - - 3

Copywriting
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (17.86%) CMS
Applications
1 4 (14.29%) Microsoft Excel
2 3 (10.71%) Adobe Captivate
3 2 (7.14%) Adobe Creative Suite
4 1 (3.57%) InDesign
4 1 (3.57%) Microsoft PowerPoint
4 1 (3.57%) Notion
Cloud Services
1 6 (21.43%) WhatsApp
2 5 (17.86%) Twilio
3 4 (14.29%) Figma
4 2 (7.14%) Canva
4 2 (7.14%) Google Analytics
5 1 (3.57%) Adobe Analytics
5 1 (3.57%) ChatGPT
5 1 (3.57%) SaaS
General
1 9 (32.14%) Marketing
2 5 (17.86%) Analytical Skills
3 4 (14.29%) Social Skills
4 3 (10.71%) Organisational Skills
5 2 (7.14%) Public Sector
6 1 (3.57%) Advertising
6 1 (3.57%) Automotive
6 1 (3.57%) Banking
6 1 (3.57%) Finance
6 1 (3.57%) Influencing Skills
6 1 (3.57%) Law
6 1 (3.57%) Publishing
Job Titles
1 7 (25.00%) Copywriter
2 5 (17.86%) Designer
2 5 (17.86%) Sales Manager
3 4 (14.29%) Engagement Manager
3 4 (14.29%) Stakeholder Engagement Manager
3 4 (14.29%) Stakeholder Manager
4 2 (7.14%) Content Designer
4 2 (7.14%) Senior
4 2 (7.14%) UX Designer
5 1 (3.57%) Content Manager
5 1 (3.57%) Creative Artworker
5 1 (3.57%) Digital Content Manager
5 1 (3.57%) Digital Copywriter
5 1 (3.57%) Digital Designer
5 1 (3.57%) E-Commerce Designer
5 1 (3.57%) Product Designer
5 1 (3.57%) Senior Designer
5 1 (3.57%) Senior Product Designer
5 1 (3.57%) Senior UX Designer
5 1 (3.57%) Social Media Manager
Miscellaneous
1 6 (21.43%) Social Media
2 5 (17.86%) Onboarding
3 4 (14.29%) Product Ownership
4 2 (7.14%) Blog
4 2 (7.14%) Mobile App
5 1 (3.57%) Algorithms
5 1 (3.57%) Data Protection Act
5 1 (3.57%) Digital Media
5 1 (3.57%) Graphic Design
5 1 (3.57%) Handset
5 1 (3.57%) Taxonomies
5 1 (3.57%) Video Editing
Processes & Methodologies
1 12 (42.86%) Storytelling
2 11 (39.29%) SEO
3 9 (32.14%) User Experience
4 6 (21.43%) Analytics
4 6 (21.43%) GTM Strategy
4 6 (21.43%) Use Case
5 5 (17.86%) Business Strategy
5 5 (17.86%) Sales Enablement
5 5 (17.86%) Strategic Thinking
6 4 (14.29%) Content Development
6 4 (14.29%) Programme Delivery
6 4 (14.29%) Project Delivery
6 4 (14.29%) Social Media Management
6 4 (14.29%) UX Design
7 3 (10.71%) Content Management
7 3 (10.71%) Content Strategy
7 3 (10.71%) Content Writing
7 3 (10.71%) Creative Thinking
7 3 (10.71%) Problem-Solving
8 2 (7.14%) Inclusive Design
Qualifications
1 4 (14.29%) BPSS Clearance
2 2 (7.14%) Degree
3 1 (3.57%) Security Cleared
Quality Assurance & Compliance
1 3 (10.71%) Accessibility
Vendors
1 8 (28.57%) Adobe
2 3 (10.71%) Google
2 3 (10.71%) Instagram
2 3 (10.71%) Microsoft
2 3 (10.71%) YouTube
3 2 (7.14%) TikTok
4 1 (3.57%) Botify
4 1 (3.57%) Facebook
4 1 (3.57%) Hootsuite