Period
to 18 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
UK
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 794 782 806
Rank change year-on-year -12 +24 -19
Contract jobs citing Copywriting 95 104 98
As % of all contract IT jobs advertised in the UK 0.093% 0.098% 0.085%
As % of the Processes & Methodologies category 0.11% 0.12% 0.10%
Number of daily rates quoted 65 74 58
UK median daily rate £325 £283 £275
Median daily rate % change year-on-year +15.04% +2.73% +22.22%
10th Percentile £203 £182 £131
90th Percentile £464 £500 £450
UK excluding London median daily rate £330 £275 £246
% change year-on-year +20.00% +11.79% +15.76%
Number of hourly rates quoted 1 12 9
UK median hourly rate £40.00 £20.75 £23.00
Median hourly rate % change year-on-year +92.77% -9.78% -70.19%
10th Percentile £35.00 £16.00 £21.40
90th Percentile £45.00 £34.50 £71.50
UK excluding London median hourly rate - £20.00 £107.50
% change year-on-year - -81.40% +560.52%

Copywriting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 86286 88673 93962
As % of all contract IT jobs advertised in the UK 84.52% 83.92% 81.78%
Number of daily rates quoted 57474 58658 60890
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £630 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2038 2353 2731
UK median hourly rate £23.63 £24.00 £22.50
Median hourly rate % change year-on-year -1.56% +6.67% +18.42%
10th Percentile £11.48 £11.26 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.02 £24.50 £23.50
% change year-on-year -1.96% +4.26% +17.50%

Copywriting
Job Vacancy Trend

Job postings citing Copywriting as a percentage of all IT jobs advertised.

Job vacancy trend for Copywriting in the UK

Copywriting
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting.

Contractor daily rate trend for Copywriting in the UK

Copywriting
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Copywriting over the 6 months to 18 November 2017.

Contractor daily rate histogram for Copywriting in the UK

Copywriting
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Copywriting.

Contractor hourly rate trend for Copywriting in the UK

Copywriting
Top 12 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +39 93 £325 +8.33% 12
London +4 55 £325 -7.14% 5
UK excluding London +11 40 £330 +20.00% 7
South East +5 20 £350 +16.67% 3
Midlands +25 6 £425 +54.55%
South West +12 5 £238 -24.88%
North of England +61 4 £250 - 3
North West +24 4 £250 +25.00% 2
West Midlands - 4 £425 -
East of England -24 3 £325 -18.75% 1
East Midlands +1 2 - -
Scotland -5 2 £133 -51.64%

For the 6 months to 18 November 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Copywriting.

1 29 (30.53%) Marketing
2 28 (29.47%) User Experience
3 24 (25.26%) Finance
3 24 (25.26%) CMS
4 22 (23.16%) Content Management
5 18 (18.95%) Agile Software Development
5 18 (18.95%) Stakeholder Management
6 17 (17.89%) HTML
7 16 (16.84%) Degree
8 14 (14.74%) SEO
9 12 (12.63%) Social Media
9 12 (12.63%) CSS
9 12 (12.63%) Adobe
10 10 (10.53%) Photoshop
10 10 (10.53%) Intranet
10 10 (10.53%) Legal
10 10 (10.53%) Analytics
10 10 (10.53%) Strategic Thinking
11 9 (9.47%) Adobe Creative Suite
11 9 (9.47%) Microsoft Office
12 8 (8.42%) SharePoint
12 8 (8.42%) Scrum
12 8 (8.42%) Adobe Illustrator
12 8 (8.42%) Digital Marketing
12 8 (8.42%) Mobile App
12 8 (8.42%) Creative Thinking
13 7 (7.37%) Matrix Organization
13 7 (7.37%) Stakeholder Engagement
13 7 (7.37%) Axure RP
13 7 (7.37%) Migration

Copywriting
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (25.26%) CMS
2 8 (8.42%) SharePoint
3 2 (2.11%) Adobe Experience Manager
3 2 (2.11%) WordPress
4 1 (1.05%) Drupal
4 1 (1.05%) Sitecore CMS
4 1 (1.05%) Umbraco
Applications
1 10 (10.53%) Photoshop
2 9 (9.47%) Adobe Creative Suite
2 9 (9.47%) Microsoft Office
3 8 (8.42%) Adobe Illustrator
4 7 (7.37%) Microsoft PowerPoint
5 5 (5.26%) InDesign
5 5 (5.26%) InVision
6 4 (4.21%) Microsoft Excel
7 2 (2.11%) Adobe Premiere
8 1 (1.05%) Adobe After Effects
8 1 (1.05%) OmniGraffle
Business Applications
1 1 (1.05%) Adobe Campaign
1 1 (1.05%) Dynamics AX
1 1 (1.05%) Dynamics NAV
1 1 (1.05%) Eloqua
Cloud Services
1 3 (3.16%) Google Analytics
2 2 (2.11%) Adobe Creative Cloud
3 1 (1.05%) Dynamics 365
3 1 (1.05%) MailChimp
3 1 (1.05%) Office 365
3 1 (1.05%) Yammer
Communications & Networking
1 10 (10.53%) Intranet
2 4 (4.21%) Internet
3 3 (3.16%) SMS
4 1 (1.05%) NAS
Database & Business Intelligence
1 3 (3.16%) Relational Database
Development Applications
1 7 (7.37%) Axure RP
2 1 (1.05%) Dreamweaver
2 1 (1.05%) JIRA
General
1 29 (30.53%) Marketing
2 24 (25.26%) Finance
3 10 (10.53%) Legal
4 5 (5.26%) Banking
5 4 (4.21%) Publishing
6 3 (3.16%) Investment Banking
7 2 (2.11%) Advertising
7 2 (2.11%) Digital Economy
8 1 (1.05%) Brand Awareness
8 1 (1.05%) Law
8 1 (1.05%) Pharmaceutical
8 1 (1.05%) Retail
8 1 (1.05%) Spanish Language
8 1 (1.05%) Telecoms
Job Titles
1 13 (13.68%) Designer
2 9 (9.47%) Copywriter
3 7 (7.37%) UX Designer
4 6 (6.32%) Communications Officer
5 5 (5.26%) Digital Designer
5 5 (5.26%) Marketing Manager
6 4 (4.21%) Content Designer
6 4 (4.21%) Content Manager
6 4 (4.21%) Digital Copywriter
6 4 (4.21%) Digital UX Designer
7 3 (3.16%) Agile Business Analyst
7 3 (3.16%) Analyst
7 3 (3.16%) Business Analyst
7 3 (3.16%) Communications Specialist
7 3 (3.16%) Social Media Manager
7 3 (3.16%) UI Designer
7 3 (3.16%) User Experience Manager
8 2 (2.11%) Communications Manager
8 2 (2.11%) Developer
8 2 (2.11%) Marketing Executive
Libraries, Frameworks & Software Standards
1 17 (17.89%) HTML
2 12 (12.63%) CSS
3 4 (4.21%) CSS3
3 4 (4.21%) HTML5
4 2 (2.11%) Sass
5 1 (1.05%) ATL
5 1 (1.05%) Flash
Miscellaneous
1 28 (29.47%) User Experience
2 12 (12.63%) Social Media
3 8 (8.42%) Mobile App
4 6 (6.32%) Analytical Skills
5 4 (4.21%) Graphic Design
6 3 (3.16%) Mobile Banking
7 2 (2.11%) Blog
7 2 (2.11%) Digital Media
8 1 (1.05%) e-Learning
8 1 (1.05%) NHS
8 1 (1.05%) Video Editing
8 1 (1.05%) Xbox
Processes & Methodologies
1 22 (23.16%) Content Management
2 18 (18.95%) Agile Software Development
2 18 (18.95%) Stakeholder Management
3 14 (14.74%) SEO
4 10 (10.53%) Analytics
4 10 (10.53%) Strategic Thinking
5 8 (8.42%) Creative Thinking
5 8 (8.42%) Digital Marketing
5 8 (8.42%) Scrum
6 7 (7.37%) Matrix Organization
6 7 (7.37%) Migration
6 7 (7.37%) Stakeholder Engagement
7 6 (6.32%) Project Management
7 6 (6.32%) Wireframes
8 5 (5.26%) CRM
8 5 (5.26%) Customer-Centricity
8 5 (5.26%) User Stories
9 4 (4.21%) Content Marketing
9 4 (4.21%) Prototyping
9 4 (4.21%) Stakeholder and Relationship Management
Qualifications
1 16 (16.84%) Degree
2 4 (4.21%) Security Cleared
3 1 (1.05%) BPSS Clearance
3 1 (1.05%) SC Cleared
Quality Assurance & Compliance
1 2 (2.11%) Disclosure Scotland
1 2 (2.11%) GDPR
Systems Management
1 1 (1.05%) Systems Management Server (SMS)
Vendors
1 12 (12.63%) Adobe
2 6 (6.32%) Microsoft
3 4 (4.21%) Google
4 2 (2.11%) Salesforce.com
4 2 (2.11%) Twitter
5 1 (1.05%) Facebook
5 1 (1.05%) HubSpot
5 1 (1.05%) JD Edwards
5 1 (1.05%) Marketo
5 1 (1.05%) Oracle
5 1 (1.05%) Percussion
5 1 (1.05%) Salesforce Marketing Cloud
5 1 (1.05%) Sitecore
5 1 (1.05%) Teradata