Copywriting Contract Job Trends

Copywriting
UK

The table below provides summary statistics and contractor rates for jobs requiring Copywriting skills. It covers contract job vacancies from the 6 months leading up to 13 August 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Aug 2026
Same period 2025 Same period 2024
Rank 631 537 527
Rank change year-on-year -94 -10 +88
Contract jobs citing Copywriting 29 18 41
As % of all contract jobs in the UK 0.054% 0.055% 0.11%
As % of the Processes & Methodologies category 0.064% 0.060% 0.12%
Number of daily rates quoted 17 8 25
10th Percentile £208 £423 £309
25th Percentile £308 £499 £325
Median daily rate (50th Percentile) £425 £533 £375
Median % change year-on-year -20.19% +42.00% +18.58%
75th Percentile £488 £571 £400
90th Percentile £550 £590 £535
UK excluding London median daily rate £325 £560 £368
% change year-on-year -41.96% +52.38% +13.08%
Number of hourly rates quoted 4 3 2
10th Percentile - - £18.86
25th Percentile £14.85 £13.25 £22.06
Median hourly rate £21.18 £13.50 £27.77
Median % change year-on-year +56.85% -51.39% +16.93%
75th Percentile £31.56 £14.75 £33.11
90th Percentile £36.63 £15.35 £36.09
UK excluding London median hourly rate £14.85 £13.50 £17.47
% change year-on-year +10.00% -22.72% -21.48%

All Process & Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 45,250 29,801 33,299
As % of all contract IT jobs advertised in the UK 84.81% 90.48% 85.50%
Number of daily rates quoted 27,843 18,616 21,279
10th Percentile £325 £300 £310
25th Percentile £423 £404 £413
Median daily rate (50th Percentile) £525 £500 £525
Median % change year-on-year +5.00% -4.76% -3.67%
75th Percentile £625 £625 £638
90th Percentile £725 £725 £750
UK excluding London median daily rate £500 £475 £500
% change year-on-year +5.26% -5.00% -
Number of hourly rates quoted 2,819 1,703 1,838
10th Percentile £14.22 £14.20 £14.05
25th Percentile £18.75 £17.31 £18.50
Median hourly rate £42.50 £25.15 £41.50
Median % change year-on-year +68.99% -39.40% -1.55%
75th Percentile £68.00 £47.81 £65.00
90th Percentile £81.38 £68.00 £75.00
UK excluding London median hourly rate £43.96 £22.74 £42.50
% change year-on-year +93.36% -46.51% +13.33%

Copywriting
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Copywriting relative to all contract IT jobs advertised.

Copywriting job vacancy trend in the UK

Copywriting
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Copywriting.

Contractor daily rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Daily Rate Histogram

Daily rate distribution for jobs citing Copywriting over the 6 months to 13 August 2026.

Daily rate histogram for Copywriting in the UK

Copywriting
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting.

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Hourly Rate Histogram

Hourly rate distribution of jobs citing Copywriting over the 6 months to 13 August 2026.

Hourly rate histogram for Copywriting in the UK

Copywriting
Top 10 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 13 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -85 28 £425 -17.48% 39
London -70 20 £425 -17.48% 14
UK excluding London -104 8 £325 -41.96% 32
Work from Home -48 6 £298 -40.50% 19
South West - 5 £325 - 3
Scotland -10 1 £280 -50.00% 2
West Midlands -43 1 £350 - 3
Midlands -54 1 £350 - 9
North East - 1 - -
North of England - 1 - - 3

Copywriting
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (10.34%) CMS
2 1 (3.45%) SharePoint
Applications
1 4 (13.79%) Adobe Creative Suite
2 2 (6.90%) InDesign
3 1 (3.45%) Adobe Captivate
3 1 (3.45%) Adobe Illustrator
3 1 (3.45%) Microsoft Excel
3 1 (3.45%) Photoshop
Cloud Services
1 3 (10.34%) Canva
1 3 (10.34%) Figma
1 3 (10.34%) Twilio
1 3 (10.34%) WhatsApp
2 2 (6.90%) SaaS
3 1 (3.45%) Adobe Analytics
3 1 (3.45%) Google Analytics
3 1 (3.45%) Microsoft 365
3 1 (3.45%) Microsoft Copilot
Communications & Networking
1 2 (6.90%) Internet
Database & Business Intelligence
1 2 (6.90%) Geospatial Data
1 2 (6.90%) GIS
General
1 8 (27.59%) Marketing
2 5 (17.24%) Analytical Skills
2 5 (17.24%) Social Skills
3 3 (10.34%) Advertising
3 3 (10.34%) Organisational Skills
3 3 (10.34%) Public Sector
3 3 (10.34%) Retail
4 2 (6.90%) Finance
4 2 (6.90%) French Language
4 2 (6.90%) Games
4 2 (6.90%) German Language
4 2 (6.90%) Italian Language
4 2 (6.90%) Legal
4 2 (6.90%) Publishing
4 2 (6.90%) Spanish Language
4 2 (6.90%) Telecoms
5 1 (3.45%) Influencing Skills
5 1 (3.45%) Local Government
5 1 (3.45%) Multimedia
5 1 (3.45%) Pharmaceutical
Job Titles
1 4 (13.79%) Copywriter
1 4 (13.79%) Engagement Manager
1 4 (13.79%) Stakeholder Engagement Manager
1 4 (13.79%) Stakeholder Manager
2 3 (10.34%) Sales Manager
3 2 (6.90%) Designer
3 2 (6.90%) Marketing Manager
3 2 (6.90%) Project Director
4 1 (3.45%) Content Coordinator
4 1 (3.45%) Content Designer
4 1 (3.45%) Content Manager
4 1 (3.45%) Coordinator
4 1 (3.45%) Creative Artworker
4 1 (3.45%) Digital Artworker
4 1 (3.45%) Digital Content Manager
4 1 (3.45%) Digital Designer
4 1 (3.45%) Digital Marketing Coordinator
4 1 (3.45%) ITIL Service Management Specialist
4 1 (3.45%) Service Management Specialist
4 1 (3.45%) Social Media Manager
Miscellaneous
1 8 (27.59%) Social Media
2 4 (13.79%) Onboarding
3 2 (6.90%) Blog
3 2 (6.90%) Graphic Design
4 1 (3.45%) Algorithms
4 1 (3.45%) Analytical Mindset
4 1 (3.45%) Digital Media
4 1 (3.45%) FMCG
4 1 (3.45%) Product Ownership
4 1 (3.45%) Taxonomies
4 1 (3.45%) Video Editing
Processes & Methodologies
1 11 (37.93%) Storytelling
2 6 (20.69%) Analytics
3 5 (17.24%) Content Development
3 5 (17.24%) Project Delivery
3 5 (17.24%) SEO
3 5 (17.24%) Social Media Management
3 5 (17.24%) Stakeholder Management
3 5 (17.24%) User Experience
4 4 (13.79%) Programme Delivery
4 4 (13.79%) Project Management
5 3 (10.34%) Agile
5 3 (10.34%) AI
5 3 (10.34%) Business Strategy
5 3 (10.34%) GTM Strategy
5 3 (10.34%) Sales Enablement
5 3 (10.34%) Strategic Thinking
5 3 (10.34%) Use Case
6 2 (6.90%) Cost Control
6 2 (6.90%) Order Management
6 2 (6.90%) Risk Register
Qualifications
1 4 (13.79%) BPSS Clearance
2 2 (6.90%) Degree
3 1 (3.45%) PMI Certification
3 1 (3.45%) PMP
3 1 (3.45%) Security Cleared
Quality Assurance & Compliance
1 5 (17.24%) Accessibility
2 1 (3.45%) QA
Vendors
1 7 (24.14%) Adobe
2 3 (10.34%) Instagram
3 2 (6.90%) Google
3 2 (6.90%) Microsoft
3 2 (6.90%) TikTok
3 2 (6.90%) YouTube
4 1 (3.45%) Botify
4 1 (3.45%) Facebook
4 1 (3.45%) Hootsuite
4 1 (3.45%) HubSpot