The following table provides summary statistics for contract job vacancies with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
UK
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 554 608 597
Rank change year-on-year +54 -11  
Contract jobs citing Copywriting 51 40 28
As % of all contract IT jobs advertised in the UK 0.11% 0.074% 0.052%
As % of the Processes & Methodologies category 0.14% 0.090% 0.066%
Number of daily rates quoted 28 30 17
Median daily rate £288 £218 £260
Median daily rate % change year-on-year +32.18% -16.34%  
90% offered a daily rate of more than £151 £140 £206
10% offered a daily rate of more than £450 £366 £435
UK excluding London median daily rate £275 £225 £318
% change year-on-year +22.22% -29.13%  
Number of hourly rates quoted 0 0 1
Median hourly rate - - £14.00
UK excluding London median hourly rate - - £14.00

Copywriting is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 37580 44576 42623
As % of all contract IT job vacancies advertised in the UK 83.08% 82.82% 79.74%
Number of daily rates quoted 24839 29287 26403
Median daily rate £450 £430 £418
Median daily rate % change year-on-year +4.77% +2.87%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 953 1111 1229
Median hourly rate £35.00 £37.50 £28.25
Median hourly rate % change year-on-year -6.66% +32.74%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £35.75 £38.50 £30.00
% change year-on-year -7.14% +28.33%  

Copywriting
Job Vacancy Trend

The job posting trend of jobs advertised citing Copywriting as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Copywriting in the UK

Copywriting
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Copywriting.

Contractor daily rate trend for Copywriting in the UK

Copywriting
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Copywriting over the 3 months to 29 March 2017.

Contractor daily rate histogram for Copywriting in the UK

Copywriting
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Copywriting.

Contractor hourly rate trend for Copywriting in the UK

Copywriting
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +67 49 £288 +4.54% 23
London +44 30 £288 +36.90% 11
South East +23 7 £375 +275.00% 4
City of London +2 6 £150 -73.56% 2
North West +29 5 £238 -20.83% 2
Berkshire +31 4 - -
Kent - 3 £375 -
Reading - 3 - -
Scotland +21 2 £140 -30.00%
Manchester +20 2 £243 - 1
Tyne and Wear - 2 £175 -
West Midlands - 2 £350 - 1
Newcastle upon Tyne - 2 £175 -
North East - 2 £175 -
Cheshire +23 1 £155 -48.33%
Knutsford +7 1 £155 -48.33%
South West -8 1 £500 +81.81% 1
Warwickshire - 1 £350 -
Yorkshire - 1 £320 - 1
East Midlands - 1 £250 - 2
Stirling - 1 £140 -
Renfrewshire - 1 - -
Folkestone - 1 £375 -
Chorley - 1 - -
Northampton - 1 £250 -
Paisley - 1 - -
Leeds - 1 £320 -
Swindon - 1 £500 -
West Yorkshire - 1 £320 -
Northamptonshire - 1 £250 - 2

For the 6 months to 29 March 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Copywriting.

1 44 (42.31%) Marketing
2 35 (33.65%) User Experience
3 32 (30.77%) Finance
4 28 (26.92%) CMS
5 27 (25.96%) HTML
6 24 (23.08%) Wireframes
7 22 (21.15%) Social Media
7 22 (21.15%) CSS
8 20 (19.23%) Degree
8 20 (19.23%) Prototyping
9 19 (18.27%) Banking
10 18 (17.31%) Agile Software Development
10 18 (17.31%) Analytical Skills
11 17 (16.35%) Content Management
11 17 (16.35%) Photoshop
12 15 (14.42%) Axure RP
13 14 (13.46%) Digital Marketing
13 14 (13.46%) Mobile App
14 13 (12.50%) Project Management
15 12 (11.54%) SEO
15 12 (11.54%) Service Design
16 11 (10.58%) Analytics
16 11 (10.58%) Publishing
16 11 (10.58%) Stakeholder Management
17 10 (9.62%) Migration
17 10 (9.62%) Scrum
17 10 (9.62%) Adobe
17 10 (9.62%) HTML5
17 10 (9.62%) CSS3
17 10 (9.62%) Typography

Copywriting
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (26.92%) CMS
2 3 (2.88%) Sitecore CMS
2 3 (2.88%) WordPress
3 2 (1.92%) Adobe Experience Manager
3 2 (1.92%) SharePoint
4 1 (0.96%) Drupal
4 1 (0.96%) Umbraco
Applications
1 17 (16.35%) Photoshop
2 9 (8.65%) MS Office
2 9 (8.65%) MS PowerPoint
3 8 (7.69%) Fireworks
4 7 (6.73%) Adobe Creative Suite
5 6 (5.77%) OmniGraffle
6 5 (4.81%) Adobe Illustrator
6 5 (4.81%) MS Excel
7 3 (2.88%) Adobe After Effects
8 2 (1.92%) Acrobat
8 2 (1.92%) Adobe Premiere
8 2 (1.92%) InDesign
9 1 (0.96%) CINEMA 4D
9 1 (0.96%) Final Cut Pro
9 1 (0.96%) MS Visio
Cloud Services
1 6 (5.77%) Google Analytics
2 1 (0.96%) AdWords
Communications & Networking
1 2 (1.92%) Internet
2 1 (0.96%) Intranet
Database & Business Intelligence
1 1 (0.96%) Data Mining
Development Applications
1 15 (14.42%) Axure RP
2 1 (0.96%) JIRA
General
1 44 (42.31%) Marketing
2 32 (30.77%) Finance
3 19 (18.27%) Banking
4 11 (10.58%) Publishing
5 8 (7.69%) Local Government
6 7 (6.73%) Advertising
6 7 (6.73%) Retail
7 5 (4.81%) Legal
8 3 (2.88%) Financial Institution
8 3 (2.88%) Retail Banking
8 3 (2.88%) Telecoms
9 1 (0.96%) Automotive
9 1 (0.96%) Brand Awareness
9 1 (0.96%) Multimedia
Job Titles
1 30 (28.85%) Copywriter
2 18 (17.31%) Designer
3 12 (11.54%) Content Manager
3 12 (11.54%) UX Designer
4 11 (10.58%) Digital Copywriter
5 6 (5.77%) Content Editor
6 4 (3.85%) Web Manager
7 3 (2.88%) Campaign Manager
7 3 (2.88%) Communications Manager
7 3 (2.88%) Content Designer
7 3 (2.88%) Content Strategist
7 3 (2.88%) Digital Content Editor
7 3 (2.88%) Digital Content Manager
7 3 (2.88%) Digital Editor
7 3 (2.88%) Marketing Copywriter
7 3 (2.88%) Marketing Manager
7 3 (2.88%) Web Content Manager
8 2 (1.92%) Digital Executive
8 2 (1.92%) Web Content Producer
8 2 (1.92%) Web Content Writer
Libraries, Frameworks & Software Standards
1 27 (25.96%) HTML
2 22 (21.15%) CSS
3 10 (9.62%) CSS3
3 10 (9.62%) HTML5
4 8 (7.69%) Flash
5 2 (1.92%) Spring
5 2 (1.92%) XML
6 1 (0.96%) Velocity
Miscellaneous
1 35 (33.65%) User Experience
2 22 (21.15%) Social Media
3 18 (17.31%) Analytical Skills
4 14 (13.46%) Mobile App
5 5 (4.81%) Blog
5 5 (4.81%) Taxonomies
6 2 (1.92%) Digital Media
6 2 (1.92%) Smart Meter
7 1 (0.96%) BBC
7 1 (0.96%) Graphic Design
7 1 (0.96%) iPad
7 1 (0.96%) Mobile Banking
7 1 (0.96%) Mobile Payment
7 1 (0.96%) Online Banking
7 1 (0.96%) Video Editing
7 1 (0.96%) Virtual Team
7 1 (0.96%) W3C
Processes & Methodologies
1 24 (23.08%) Wireframes
2 20 (19.23%) Prototyping
3 18 (17.31%) Agile Software Development
4 17 (16.35%) Content Management
5 14 (13.46%) Digital Marketing
6 13 (12.50%) Project Management
7 12 (11.54%) SEO
7 12 (11.54%) Service Design
8 11 (10.58%) Analytics
8 11 (10.58%) Stakeholder Management
9 10 (9.62%) Content Marketing
9 10 (9.62%) Migration
9 10 (9.62%) Scrum
9 10 (9.62%) Typography
10 8 (7.69%) Coaching
10 8 (7.69%) Content Development
11 5 (4.81%) Change Management
11 5 (4.81%) Matrix Organization
11 5 (4.81%) UX Design
11 5 (4.81%) Workflow
Programming Languages
1 2 (1.92%) C
2 1 (0.96%) JavaScript
Qualifications
1 20 (19.23%) Degree
2 3 (2.88%) Security Cleared
3 1 (0.96%) Postgraduate
Quality Assurance & Compliance
1 9 (8.65%) QA
Systems Management
1 2 (1.92%) TeamSite
Vendors
1 10 (9.62%) Adobe
2 5 (4.81%) Google
2 5 (4.81%) Microsoft
3 3 (2.88%) Sitecore
4 2 (1.92%) Facebook
4 2 (1.92%) Salesforce.com
4 2 (1.92%) Twitter
5 1 (0.96%) FatWire
London
Experis Ltd
Posted: 5 days ago