Copywriting Contract Job Trends

Copywriting
UK

The table below provides summary statistics and contractor rates for jobs requiring Copywriting skills. It covers contract job vacancies from the 6 months leading up to 23 April 2026, with comparisons to the same periods in the previous two years.

6 months to
23 Apr 2026
Same period 2025 Same period 2024
Rank 588 497 537
Rank change year-on-year -91 +40 +133
Contract jobs citing Copywriting 27 24 52
As % of all contract jobs in the UK 0.058% 0.081% 0.12%
As % of the Processes & Methodologies category 0.069% 0.090% 0.14%
Number of daily rates quoted 15 14 31
10th Percentile £270 £360 £205
25th Percentile £325 £508 £309
Median daily rate (50th Percentile) £400 £550 £375
Median % change year-on-year -27.27% +46.67% -6.25%
75th Percentile £438 £580 £494
90th Percentile £477 £588 £550
UK excluding London median daily rate £325 £575 £375
% change year-on-year -43.48% +53.33% -28.57%
Number of hourly rates quoted 2 2 0
10th Percentile £14.51 £16.20 -
25th Percentile £16.46 £17.63 -
Median hourly rate £20.70 £20.13 -
Median % change year-on-year +2.84% - -
75th Percentile £25.21 £22.51 -
90th Percentile £27.34 £23.86 -
UK excluding London median hourly rate £13.91 £20.13 -
% change year-on-year -30.92% - -

All Process & Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 39,369 26,799 37,747
As % of all contract IT jobs advertised in the UK 84.81% 90.74% 86.34%
Number of daily rates quoted 24,829 17,326 24,410
10th Percentile £318 £307 £300
25th Percentile £413 £413 £413
Median daily rate (50th Percentile) £500 £521 £525
Median % change year-on-year -4.03% -0.76% -4.55%
75th Percentile £613 £630 £638
90th Percentile £725 £738 £750
UK excluding London median daily rate £485 £485 £500
% change year-on-year - -3.00% -
Number of hourly rates quoted 2,359 1,054 2,423
10th Percentile £14.96 £14.84 £12.75
25th Percentile £19.88 £18.51 £16.00
Median hourly rate £39.50 £29.90 £35.00
Median % change year-on-year +32.11% -14.57% -6.67%
75th Percentile £65.60 £62.25 £58.70
90th Percentile £78.25 £75.00 £71.90
UK excluding London median hourly rate £41.56 £28.18 £35.00
% change year-on-year +47.46% -19.49% -6.17%

Copywriting
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Copywriting relative to all contract IT jobs advertised.

Copywriting job vacancy trend in the UK

Copywriting
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Copywriting.

Contractor daily rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Daily Rate Histogram

Daily rate distribution for jobs citing Copywriting over the 6 months to 23 April 2026.

Daily rate histogram for Copywriting in the UK

Copywriting
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting.

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Hourly Rate Histogram

Hourly rate distribution of jobs citing Copywriting over the 6 months to 23 April 2026.

Hourly rate histogram for Copywriting in the UK

Copywriting
Top 11 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 23 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -97 25 £400 -25.58% 20
London -43 17 £413 -19.90% 4
UK excluding London -110 9 £325 -43.48% 20
South West - 5 £325 -
Work from Home -32 2 £173 -66.34% 8
Scotland +3 1 - -
South East -55 1 - - 10
North of England -63 1 - - 4
West Midlands -65 1 £350 -39.39% 1
Midlands -66 1 £350 -39.39% 4
North East - 1 - - 2

Copywriting
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (18.52%) CMS
2 1 (3.70%) WordPress
Applications
1 4 (14.81%) Microsoft Excel
2 3 (11.11%) Adobe Captivate
3 2 (7.41%) Adobe Creative Suite
4 1 (3.70%) InDesign
4 1 (3.70%) Microsoft PowerPoint
4 1 (3.70%) Notion
Cloud Services
1 6 (22.22%) WhatsApp
2 5 (18.52%) Twilio
3 3 (11.11%) Canva
3 3 (11.11%) Figma
4 2 (7.41%) Google Analytics
5 1 (3.70%) Adobe Analytics
5 1 (3.70%) ChatGPT
5 1 (3.70%) SaaS
General
1 8 (29.63%) Marketing
2 5 (18.52%) Analytical Skills
3 4 (14.81%) Social Skills
4 3 (11.11%) Organisational Skills
5 1 (3.70%) Advertising
5 1 (3.70%) Automotive
5 1 (3.70%) Banking
5 1 (3.70%) Finance
5 1 (3.70%) Law
5 1 (3.70%) Legal
5 1 (3.70%) Public Sector
5 1 (3.70%) Publishing
Job Titles
1 6 (22.22%) Copywriter
2 5 (18.52%) Sales Manager
3 4 (14.81%) Designer
3 4 (14.81%) Engagement Manager
3 4 (14.81%) Stakeholder Engagement Manager
3 4 (14.81%) Stakeholder Manager
4 2 (7.41%) Senior
4 2 (7.41%) UX Designer
5 1 (3.70%) Content Manager
5 1 (3.70%) Creative Artworker
5 1 (3.70%) Creative Designer
5 1 (3.70%) Digital Content Manager
5 1 (3.70%) Digital Designer
5 1 (3.70%) E-Commerce Designer
5 1 (3.70%) Product Designer
5 1 (3.70%) Senior Designer
5 1 (3.70%) Senior Product Designer
5 1 (3.70%) Senior UX Designer
5 1 (3.70%) SEO Manager
5 1 (3.70%) Social Media Manager
Miscellaneous
1 7 (25.93%) Social Media
2 5 (18.52%) Onboarding
3 4 (14.81%) Product Ownership
4 2 (7.41%) Blog
4 2 (7.41%) Mobile App
5 1 (3.70%) Algorithms
5 1 (3.70%) Data Protection Act
5 1 (3.70%) Digital Media
5 1 (3.70%) Graphic Design
5 1 (3.70%) Handset
5 1 (3.70%) Taxonomies
5 1 (3.70%) Video Editing
Processes & Methodologies
1 12 (44.44%) SEO
2 11 (40.74%) Storytelling
3 7 (25.93%) Analytics
3 7 (25.93%) User Experience
4 6 (22.22%) GTM Strategy
4 6 (22.22%) Use Case
5 5 (18.52%) Business Strategy
5 5 (18.52%) Sales Enablement
6 4 (14.81%) Content Development
6 4 (14.81%) Programme Delivery
6 4 (14.81%) Project Delivery
6 4 (14.81%) Social Media Management
6 4 (14.81%) Strategic Thinking
7 3 (11.11%) Content Management
7 3 (11.11%) Content Strategy
7 3 (11.11%) Creative Thinking
7 3 (11.11%) Problem-Solving
7 3 (11.11%) UX Design
8 2 (7.41%) AI
8 2 (7.41%) Digital Marketing
Qualifications
1 4 (14.81%) BPSS Clearance
2 2 (7.41%) Degree
3 1 (3.70%) Security Cleared
Quality Assurance & Compliance
1 3 (11.11%) Accessibility
Vendors
1 8 (29.63%) Adobe
2 3 (11.11%) Google
2 3 (11.11%) Instagram
2 3 (11.11%) Microsoft
2 3 (11.11%) YouTube
3 2 (7.41%) Facebook
3 2 (7.41%) TikTok
4 1 (3.70%) Botify
4 1 (3.70%) Hootsuite