Copywriting Contract Job Trends

Copywriting
UK

The table below provides summary statistics and contractor rates for jobs requiring Copywriting skills. It covers contract job vacancies from the 6 months leading up to 24 September 2026, with comparisons to the same periods in the previous two years.

6 months to
24 Sep 2026
Same period 2025 Same period 2024
Rank 656 537 537
Rank change year-on-year -119 0 +63
Contract jobs citing Copywriting 24 22 32
As % of all contract jobs in the UK 0.044% 0.067% 0.084%
As % of the Processes & Methodologies category 0.052% 0.074% 0.098%
Number of daily rates quoted 12 8 20
10th Percentile £283 £388 £312
25th Percentile £386 £463 £344
Median daily rate (50th Percentile) £463 £515 £375
Median % change year-on-year -10.19% +37.33% +15.38%
75th Percentile £531 £564 £400
90th Percentile £550 £587 £500
UK excluding London median daily rate £403 £560 £375
% change year-on-year -28.13% +49.33% +25.00%
Number of hourly rates quoted 3 2 2
10th Percentile - - £18.86
25th Percentile - £13.25 £22.06
Median hourly rate £14.85 £13.50 £27.77
Median % change year-on-year +10.00% -51.39% -31.53%
75th Percentile £27.43 £13.75 £33.11
90th Percentile £34.97 - £36.09
UK excluding London median hourly rate £14.85 £13.50 £17.47
% change year-on-year +10.00% -22.72% -51.81%

All Process & Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 46,342 29,835 32,681
As % of all contract IT jobs advertised in the UK 84.41% 90.50% 85.76%
Number of daily rates quoted 28,074 18,533 19,873
10th Percentile £325 £300 £309
25th Percentile £425 £404 £413
Median daily rate (50th Percentile) £525 £500 £525
Median % change year-on-year +5.00% -4.76% -2.78%
75th Percentile £626 £625 £638
90th Percentile £730 £725 £750
UK excluding London median daily rate £500 £475 £500
% change year-on-year +5.26% -5.00% -
Number of hourly rates quoted 3,192 1,836 1,405
10th Percentile £13.74 £14.31 £15.00
25th Percentile £17.25 £17.32 £20.00
Median hourly rate £40.00 £25.15 £43.00
Median % change year-on-year +59.05% -41.51% -
75th Percentile £67.25 £43.75 £65.00
90th Percentile £78.75 £65.25 £74.65
UK excluding London median hourly rate £40.00 £22.32 £43.00
% change year-on-year +79.25% -48.10% +1.18%

Copywriting
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Copywriting relative to all contract IT jobs advertised.

Copywriting job vacancy trend in the UK

Copywriting
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Copywriting.

Contractor daily rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Daily Rate Histogram

Daily rate distribution for jobs citing Copywriting over the 6 months to 24 September 2026.

Daily rate histogram for Copywriting in the UK

Copywriting
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting.

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Hourly Rate Histogram

Hourly rate distribution of jobs citing Copywriting over the 6 months to 24 September 2026.

Hourly rate histogram for Copywriting in the UK

Copywriting
Top 9 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 24 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -119 23 £475 -6.40% 74
London -81 16 £475 -6.40% 38
UK excluding London -101 7 £403 -28.13% 40
Work from Home -63 5 £315 -37.00% 35
South West - 3 - - 3
East of England -29 2 - - 3
Scotland -27 1 £280 -50.00% 1
North of England - 1 £525 - 10
Yorkshire - 1 £525 - 7

Copywriting
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (8.33%) CMS
1 2 (8.33%) WordPress
2 1 (4.17%) SharePoint
Applications
1 2 (8.33%) Adobe Creative Suite
2 1 (4.17%) Adobe Illustrator
2 1 (4.17%) InDesign
2 1 (4.17%) Microsoft PowerPoint
2 1 (4.17%) Photoshop
Cloud Services
1 4 (16.67%) Canva
2 2 (8.33%) Figma
2 2 (8.33%) MailChimp
2 2 (8.33%) Meta Ads
2 2 (8.33%) SaaS
3 1 (4.17%) Microsoft 365
3 1 (4.17%) Microsoft Copilot
3 1 (4.17%) Twilio
3 1 (4.17%) WhatsApp
Communications & Networking
1 2 (8.33%) Internet
Database & Business Intelligence
1 2 (8.33%) Geospatial Data
1 2 (8.33%) GIS
General
1 9 (37.50%) Marketing
2 5 (20.83%) Analytical Skills
2 5 (20.83%) Retail
2 5 (20.83%) Social Skills
3 4 (16.67%) Public Sector
4 3 (12.50%) Organisational Skills
5 2 (8.33%) Advertising
5 2 (8.33%) Finance
5 2 (8.33%) French Language
5 2 (8.33%) Games
5 2 (8.33%) German Language
5 2 (8.33%) Italian Language
5 2 (8.33%) Legal
5 2 (8.33%) Publishing
5 2 (8.33%) Spanish Language
5 2 (8.33%) Telecoms
6 1 (4.17%) Local Government
6 1 (4.17%) Multimedia
6 1 (4.17%) Pharmaceutical
6 1 (4.17%) Presentation Skills
Job Titles
1 4 (16.67%) Engagement Manager
1 4 (16.67%) Stakeholder Engagement Manager
1 4 (16.67%) Stakeholder Manager
2 3 (12.50%) Coordinator
2 3 (12.50%) Marketing Manager
3 2 (8.33%) Copywriter
3 2 (8.33%) Project Director
4 1 (4.17%) Art Director
4 1 (4.17%) Content Coordinator
4 1 (4.17%) Content Designer
4 1 (4.17%) Creative Director
4 1 (4.17%) Designer
4 1 (4.17%) Digital Marketing Coordinator
4 1 (4.17%) Digital Transformation
4 1 (4.17%) Digital Transformation Manager
4 1 (4.17%) ITIL Service Management Specialist
4 1 (4.17%) Marketing Communications Manager
4 1 (4.17%) Senior
4 1 (4.17%) Service Management Specialist
4 1 (4.17%) Transformation Manager
Miscellaneous
1 8 (33.33%) Social Media
2 4 (16.67%) Onboarding
3 3 (12.50%) Web Conferencing
4 2 (8.33%) Management Information System
5 1 (4.17%) Analytical Mindset
5 1 (4.17%) Blog
5 1 (4.17%) FMCG
5 1 (4.17%) Graphic Design
5 1 (4.17%) Self-Motivation
Processes & Methodologies
1 8 (33.33%) Stakeholder Management
1 8 (33.33%) Storytelling
2 6 (25.00%) Content Development
3 5 (20.83%) Project Delivery
3 5 (20.83%) Social Media Management
4 4 (16.67%) B2B
4 4 (16.67%) B2B Marketing
4 4 (16.67%) CRM
4 4 (16.67%) Email Marketing
4 4 (16.67%) Programme Delivery
5 3 (12.50%) Agile
5 3 (12.50%) Content Management
5 3 (12.50%) Digital Marketing
5 3 (12.50%) Lead Generation
5 3 (12.50%) Sales Enablement
5 3 (12.50%) Thought Leadership
5 3 (12.50%) User Experience
6 2 (8.33%) B2B Sales
6 2 (8.33%) Strategic Thinking
6 2 (8.33%) User-Centered Design (UCD)
Qualifications
1 4 (16.67%) BPSS Clearance
2 1 (4.17%) Degree
2 1 (4.17%) PMI Certification
2 1 (4.17%) PMP
2 1 (4.17%) Security Cleared
Quality Assurance & Compliance
1 4 (16.67%) Accessibility
2 2 (8.33%) GDPR
3 1 (4.17%) QA
Vendors
1 3 (12.50%) HubSpot
2 2 (8.33%) Adobe
3 1 (4.17%) Microsoft