Copywriting Contract Job Trends

Copywriting
UK

The table below provides summary statistics and contractor rates for jobs requiring Copywriting skills. It covers contract job vacancies from the 6 months leading up to 30 July 2026, with comparisons to the same periods in the previous two years.

6 months to
30 Jul 2026
Same period 2025 Same period 2024
Rank 626 529 531
Rank change year-on-year -97 +2 +88
Contract jobs citing Copywriting 30 15 43
As % of all contract jobs in the UK 0.057% 0.046% 0.11%
As % of the Processes & Methodologies category 0.067% 0.051% 0.13%
Number of daily rates quoted 18 7 26
10th Percentile £214 £495 £309
25th Percentile £312 £508 £325
Median daily rate (50th Percentile) £375 £550 £375
Median % change year-on-year -31.82% +46.67% +15.38%
75th Percentile £438 £573 £419
90th Percentile £479 £595 £529
UK excluding London median daily rate £325 £560 £375
% change year-on-year -41.96% +49.33% +15.38%
Number of hourly rates quoted 4 3 1
10th Percentile - - -
25th Percentile £14.85 £13.25 £16.72
Median hourly rate £21.18 £13.50 £17.47
Median % change year-on-year +56.85% -22.72% -22.36%
75th Percentile £31.56 £14.75 £18.22
90th Percentile £36.63 £15.35 -
UK excluding London median hourly rate £14.85 £13.50 £17.47
% change year-on-year +10.00% -22.72% -20.59%

All Process & Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 45,002 29,684 34,056
As % of all contract IT jobs advertised in the UK 84.96% 90.46% 85.49%
Number of daily rates quoted 27,855 18,648 21,888
10th Percentile £325 £300 £308
25th Percentile £420 £404 £413
Median daily rate (50th Percentile) £525 £500 £525
Median % change year-on-year +5.00% -4.76% -4.11%
75th Percentile £625 £625 £638
90th Percentile £725 £734 £750
UK excluding London median daily rate £500 £475 £500
% change year-on-year +5.26% -5.00% -
Number of hourly rates quoted 2,714 1,621 1,980
10th Percentile £14.64 £14.20 £13.69
25th Percentile £19.89 £17.33 £17.74
Median hourly rate £43.96 £25.15 £40.00
Median % change year-on-year +74.79% -37.13% -5.88%
75th Percentile £68.00 £50.00 £63.75
90th Percentile £82.25 £68.75 £74.00
UK excluding London median hourly rate £43.96 £23.57 £40.33
% change year-on-year +86.55% -41.56% -

Copywriting
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Copywriting relative to all contract IT jobs advertised.

Copywriting job vacancy trend in the UK

Copywriting
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Copywriting.

Contractor daily rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Daily Rate Histogram

Daily rate distribution for jobs citing Copywriting over the 6 months to 30 July 2026.

Daily rate histogram for Copywriting in the UK

Copywriting
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting.

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Hourly Rate Histogram

Hourly rate distribution of jobs citing Copywriting over the 6 months to 30 July 2026.

Hourly rate histogram for Copywriting in the UK

Copywriting
Top 10 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 30 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -98 29 £400 -22.33% 32
London -57 19 £425 -17.48% 8
UK excluding London -90 10 £325 -41.96% 31
South West - 7 £325 - 1
Work from Home -52 6 £298 -40.50% 14
Scotland -14 1 £280 -50.00% 1
Midlands -59 1 £350 - 10
West Midlands -64 1 £350 - 4
North East - 1 - -
North of England - 1 - - 4

Copywriting
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (10.00%) CMS
2 1 (3.33%) SharePoint
Applications
1 3 (10.00%) Adobe Captivate
1 3 (10.00%) Adobe Creative Suite
1 3 (10.00%) Microsoft Excel
2 2 (6.67%) InDesign
3 1 (3.33%) Adobe Illustrator
3 1 (3.33%) Photoshop
Cloud Services
1 5 (16.67%) WhatsApp
2 4 (13.33%) Twilio
3 3 (10.00%) Canva
4 2 (6.67%) Figma
4 2 (6.67%) SaaS
5 1 (3.33%) Adobe Analytics
5 1 (3.33%) Google Analytics
5 1 (3.33%) Microsoft 365
5 1 (3.33%) Microsoft Copilot
Communications & Networking
1 2 (6.67%) Internet
Database & Business Intelligence
1 2 (6.67%) Geospatial Data
1 2 (6.67%) GIS
General
1 10 (33.33%) Marketing
2 5 (16.67%) Analytical Skills
2 5 (16.67%) Social Skills
3 3 (10.00%) Advertising
3 3 (10.00%) Organisational Skills
3 3 (10.00%) Public Sector
4 2 (6.67%) French Language
4 2 (6.67%) Games
4 2 (6.67%) German Language
4 2 (6.67%) Italian Language
4 2 (6.67%) Publishing
4 2 (6.67%) Spanish Language
5 1 (3.33%) Influencing Skills
5 1 (3.33%) Local Government
5 1 (3.33%) Multimedia
5 1 (3.33%) Pharmaceutical
Job Titles
1 7 (23.33%) Copywriter
2 4 (13.33%) Engagement Manager
2 4 (13.33%) Sales Manager
2 4 (13.33%) Stakeholder Engagement Manager
2 4 (13.33%) Stakeholder Manager
3 2 (6.67%) Designer
3 2 (6.67%) Marketing Manager
4 1 (3.33%) Artworker
4 1 (3.33%) Content Manager
4 1 (3.33%) Coordinator
4 1 (3.33%) Creative Artworker
4 1 (3.33%) Creative Designer
4 1 (3.33%) Creative Director
4 1 (3.33%) Digital Content Manager
4 1 (3.33%) Digital Designer
4 1 (3.33%) ITIL Service Management Specialist
4 1 (3.33%) Senior Copywriter
4 1 (3.33%) SEO Manager
4 1 (3.33%) Service Management Specialist
4 1 (3.33%) Social Media Manager
Miscellaneous
1 8 (26.67%) Social Media
2 5 (16.67%) Onboarding
3 3 (10.00%) Product Ownership
4 2 (6.67%) Blog
4 2 (6.67%) Graphic Design
5 1 (3.33%) Algorithms
5 1 (3.33%) Analytical Mindset
5 1 (3.33%) Digital Media
5 1 (3.33%) Taxonomies
5 1 (3.33%) Video Editing
Processes & Methodologies
1 13 (43.33%) Storytelling
2 7 (23.33%) SEO
2 7 (23.33%) User Experience
3 6 (20.00%) Analytics
4 5 (16.67%) Content Development
4 5 (16.67%) GTM Strategy
4 5 (16.67%) Project Delivery
4 5 (16.67%) Social Media Management
4 5 (16.67%) Use Case
5 4 (13.33%) Business Strategy
5 4 (13.33%) Programme Delivery
5 4 (13.33%) Sales Enablement
5 4 (13.33%) Strategic Thinking
6 3 (10.00%) Agile
6 3 (10.00%) AI
6 3 (10.00%) Continuous Improvement
6 3 (10.00%) Creative Thinking
6 3 (10.00%) Project Management
6 3 (10.00%) Stakeholder Engagement
6 3 (10.00%) Stakeholder Management
Qualifications
1 4 (13.33%) BPSS Clearance
2 1 (3.33%) Degree
Quality Assurance & Compliance
1 3 (10.00%) Accessibility
2 1 (3.33%) QA
Vendors
1 8 (26.67%) Adobe
2 4 (13.33%) Microsoft
3 3 (10.00%) Instagram
4 2 (6.67%) Google
4 2 (6.67%) TikTok
4 2 (6.67%) YouTube
5 1 (3.33%) Botify
5 1 (3.33%) Facebook
5 1 (3.33%) Hootsuite
5 1 (3.33%) HubSpot