Copywriting Contract Job Trends

Copywriting
UK

The table below provides summary statistics and contractor rates for jobs requiring Copywriting skills. It covers contract job vacancies from the 6 months leading up to 2 July 2026, with comparisons to the same periods in the previous two years.

6 months to
2 Jul 2026
Same period 2025 Same period 2024
Rank 624 521 539
Rank change year-on-year -103 +18 +99
Contract jobs citing Copywriting 31 15 48
As % of all contract jobs in the UK 0.060% 0.048% 0.11%
As % of the Processes & Methodologies category 0.071% 0.053% 0.13%
Number of daily rates quoted 18 7 30
10th Percentile £285 £495 £303
25th Percentile £325 £508 £325
Median daily rate (50th Percentile) £400 £550 £375
Median % change year-on-year -27.27% +46.67% -6.25%
75th Percentile £438 £573 £444
90th Percentile £479 £595 £506
UK excluding London median daily rate £325 £560 £368
% change year-on-year -41.96% +52.38% -22.63%
Number of hourly rates quoted 4 3 1
10th Percentile - - -
25th Percentile £14.85 £13.25 £16.72
Median hourly rate £21.18 £13.50 £17.47
Median % change year-on-year +56.85% -22.72% -26.44%
75th Percentile £31.56 £14.75 £18.22
90th Percentile £36.63 £15.35 -
UK excluding London median hourly rate £14.85 £13.50 £17.47
% change year-on-year +10.00% -22.72% -20.59%

All Process & Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 43,739 28,136 37,017
As % of all contract IT jobs advertised in the UK 84.99% 90.86% 85.29%
Number of daily rates quoted 27,189 17,763 23,600
10th Percentile £325 £300 £300
25th Percentile £415 £405 £413
Median daily rate (50th Percentile) £515 £505 £525
Median % change year-on-year +2.08% -3.90% -4.55%
75th Percentile £621 £625 £638
90th Percentile £725 £738 £750
UK excluding London median daily rate £500 £475 £500
% change year-on-year +5.26% -5.00% -
Number of hourly rates quoted 2,627 1,381 2,550
10th Percentile £14.82 £14.20 £12.75
25th Percentile £20.00 £17.61 £16.06
Median hourly rate £43.96 £25.15 £37.50
Median % change year-on-year +74.79% -32.93% +3.45%
75th Percentile £68.00 £53.95 £61.30
90th Percentile £81.25 £70.00 £72.50
UK excluding London median hourly rate £43.96 £25.00 £38.12
% change year-on-year +75.84% -34.42% +8.91%

Copywriting
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Copywriting relative to all contract IT jobs advertised.

Copywriting job vacancy trend in the UK

Copywriting
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Copywriting.

Contractor daily rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Daily Rate Histogram

Daily rate distribution for jobs citing Copywriting over the 6 months to 2 July 2026.

Daily rate histogram for Copywriting in the UK

Copywriting
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting.

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Hourly Rate Histogram

Hourly rate distribution of jobs citing Copywriting over the 6 months to 2 July 2026.

Hourly rate histogram for Copywriting in the UK

Copywriting
Top 10 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 2 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -98 31 £400 -22.33% 23
London -59 20 £425 -17.48% 12
UK excluding London -114 11 £325 -41.96% 14
South West - 8 £325 - 2
Work from Home -52 5 £315 -37.00% 10
Midlands -50 1 £350 - 2
West Midlands -58 1 £350 -
South East -60 1 - - 4
North East - 1 - -
North of England - 1 - - 2

Copywriting
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (16.13%) CMS
2 1 (3.23%) SharePoint
Applications
1 4 (12.90%) Microsoft Excel
2 3 (9.68%) Adobe Captivate
3 2 (6.45%) Adobe Creative Suite
4 1 (3.23%) InDesign
4 1 (3.23%) Microsoft PowerPoint
Cloud Services
1 6 (19.35%) WhatsApp
2 5 (16.13%) Twilio
3 2 (6.45%) Canva
3 2 (6.45%) Figma
3 2 (6.45%) Google Analytics
3 2 (6.45%) SaaS
4 1 (3.23%) Adobe Analytics
4 1 (3.23%) Microsoft 365
4 1 (3.23%) Microsoft Copilot
Communications & Networking
1 2 (6.45%) Internet
Database & Business Intelligence
1 2 (6.45%) Geospatial Data
1 2 (6.45%) GIS
General
1 9 (29.03%) Marketing
2 6 (19.35%) Analytical Skills
3 4 (12.90%) Social Skills
4 3 (9.68%) Organisational Skills
4 3 (9.68%) Public Sector
4 3 (9.68%) Publishing
5 2 (6.45%) Advertising
6 1 (3.23%) Automotive
6 1 (3.23%) Influencing Skills
6 1 (3.23%) Law
6 1 (3.23%) Local Government
6 1 (3.23%) Pharmaceutical
Job Titles
1 8 (25.81%) Copywriter
2 5 (16.13%) Sales Manager
3 4 (12.90%) Engagement Manager
3 4 (12.90%) Stakeholder Engagement Manager
3 4 (12.90%) Stakeholder Manager
4 3 (9.68%) Designer
5 2 (6.45%) Content Designer
5 2 (6.45%) Marketing Manager
6 1 (3.23%) Artworker
6 1 (3.23%) Content Manager
6 1 (3.23%) Creative Artworker
6 1 (3.23%) Creative Designer
6 1 (3.23%) Creative Director
6 1 (3.23%) Digital Content Manager
6 1 (3.23%) Digital Designer
6 1 (3.23%) Digital Marketing Coordinator
6 1 (3.23%) ITIL Service Management Specialist
6 1 (3.23%) Senior
6 1 (3.23%) SEO Manager
6 1 (3.23%) Social Media Manager
Miscellaneous
1 6 (19.35%) Onboarding
1 6 (19.35%) Social Media
2 4 (12.90%) Product Ownership
3 1 (3.23%) Algorithms
3 1 (3.23%) Analytical Mindset
3 1 (3.23%) Blog
3 1 (3.23%) Digital Media
3 1 (3.23%) Graphic Design
3 1 (3.23%) Handset
3 1 (3.23%) Taxonomies
3 1 (3.23%) Video Editing
Processes & Methodologies
1 13 (41.94%) Storytelling
2 10 (32.26%) SEO
3 8 (25.81%) User Experience
4 7 (22.58%) Analytics
5 6 (19.35%) GTM Strategy
5 6 (19.35%) Use Case
6 5 (16.13%) Business Strategy
6 5 (16.13%) Project Delivery
6 5 (16.13%) Sales Enablement
7 4 (12.90%) Content Development
7 4 (12.90%) Programme Delivery
7 4 (12.90%) Social Media Management
7 4 (12.90%) Strategic Thinking
8 3 (9.68%) Agile
8 3 (9.68%) Content Management
8 3 (9.68%) Continuous Improvement
8 3 (9.68%) Creative Thinking
8 3 (9.68%) CRM
8 3 (9.68%) Migration
8 3 (9.68%) UX Design
Qualifications
1 4 (12.90%) BPSS Clearance
2 2 (6.45%) Degree
3 1 (3.23%) Security Cleared
Quality Assurance & Compliance
1 2 (6.45%) Accessibility
2 1 (3.23%) QA
Vendors
1 7 (22.58%) Adobe
2 4 (12.90%) Microsoft
3 3 (9.68%) Google
3 3 (9.68%) Instagram
3 3 (9.68%) YouTube
4 2 (6.45%) TikTok
5 1 (3.23%) Botify
5 1 (3.23%) Facebook
5 1 (3.23%) Hootsuite
5 1 (3.23%) HubSpot