Period
to 19 September 2020

The following table provides summary statistics for contract job vacancies with a requirement for Copywriting skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Copywriting over the 6 months to 19 September 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Copywriting
UK
6 months to
19 Sep 2020
Same period 2019 Same period 2018
Rank 477 791 838
Rank change year-on-year +314 +47 -62
Contract jobs citing Copywriting 34 55 67
As % of all contract jobs advertised in the UK 0.12% 0.062% 0.065%
As % of the Processes & Methodologies category 0.13% 0.071% 0.075%
Number of daily rates quoted 26 37 50
Median daily rate £369 £325 £250
Median daily rate % change year-on-year +13.46% +30.00% -23.08%
10th Percentile £213 £197 £107
90th Percentile £513 £438 £438
UK excluding London median daily rate £676 £400 £168
% change year-on-year +69.00% +138.81% -48.46%
Number of hourly rates quoted 1 1 0
Median hourly rate £11.68 £35.00 -
Median hourly rate % change year-on-year -66.64% - -
UK excluding London median hourly rate - - -

Copywriting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 25,540 77,105 89,703
As % of all contract IT jobs advertised in the UK 86.42% 86.76% 87.02%
Number of daily rates quoted 16,076 50,600 59,206
Median daily rate £475 £475 £450
Median daily rate % change year-on-year - +5.56% -
10th Percentile £300 £300 £300
90th Percentile £675 £650 £638
UK excluding London median daily rate £450 £438 £425
% change year-on-year +2.86% +2.94% +6.25%
Number of hourly rates quoted 923 2,296 2,472
Median hourly rate £35.00 £24.50 £20.50
Median hourly rate % change year-on-year +42.86% +19.51% -14.58%
10th Percentile £12.71 £11.80 £11.17
90th Percentile £55.00 £53.75 £50.00
Median hourly rate £30.93 £24.00 £20.00
% change year-on-year +28.85% +20.00% -16.67%

Copywriting
Job Vacancy Trend

Job postings citing Copywriting as a proportion of all IT jobs advertised.

Job vacancy trend for Copywriting in the UK

Copywriting
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Copywriting.

Daily rate trend for Copywriting in the UK

Copywriting
Daily Rate Histogram

Daily rate distribution for jobs citing Copywriting over the 6 months to 19 September 2020.

Daily rate histogram for Copywriting in the UK

Copywriting
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Copywriting.

Hourly rate trend for Copywriting in the UK

Copywriting
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 19 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +305 34 £369 +13.46% 10
London +223 28 £375 +20.00% 4
UK excluding London +261 5 £676 +69.00% 7
Work from Home - 5 £356 - 1
Midlands +106 3 £676 +108.00% 2
West Midlands +77 2 £676 - 1
South East +184 1 £225 -
North of England +125 1 - - 3
Yorkshire +84 1 - - 1
East Midlands +69 1 - - 1

For the 6 months to 19 September 2020, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Copywriting.

1 18 (52.94%) Marketing
2 12 (35.29%) User Experience
3 9 (26.47%) Agile Software Development
4 8 (23.53%) Social Media
5 7 (20.59%) Microsoft
6 6 (17.65%) Adobe
6 6 (17.65%) SEO
6 6 (17.65%) Degree
6 6 (17.65%) Analytical Skills
6 6 (17.65%) Public Sector
7 5 (14.71%) Social Media Management
7 5 (14.71%) Creative Thinking
7 5 (14.71%) Analytics
7 5 (14.71%) Virtual Team
7 5 (14.71%) Finance
7 5 (14.71%) Microsoft Excel
8 4 (11.76%) CSS
8 4 (11.76%) HTML
8 4 (11.76%) CMS
8 4 (11.76%) Content Management
8 4 (11.76%) Google
8 4 (11.76%) Design Thinking
8 4 (11.76%) Content Strategy
9 3 (8.82%) Figma
9 3 (8.82%) Workfront
9 3 (8.82%) Sprint Planning
9 3 (8.82%) Instagram
9 3 (8.82%) YouTube
9 3 (8.82%) Customer-Centricity
9 3 (8.82%) Sprinklr

Copywriting
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.76%) CMS
2 2 (5.88%) Sitecore CMS
3 1 (2.94%) Adobe Experience Manager
3 1 (2.94%) CoreMedia CMS
3 1 (2.94%) WordPress
Applications
1 5 (14.71%) Microsoft Excel
2 3 (8.82%) Figma
2 3 (8.82%) Microsoft Office
3 1 (2.94%) InVision
3 1 (2.94%) Photoshop
Business Applications
1 3 (8.82%) Sprinklr
1 3 (8.82%) Workfront
2 1 (2.94%) Eloqua
Cloud Services
1 3 (8.82%) Google Analytics
1 3 (8.82%) Slack
2 2 (5.88%) Office 365
3 1 (2.94%) Adobe Creative Cloud
3 1 (2.94%) AdWords
3 1 (2.94%) Veeva
Communications & Networking
1 2 (5.88%) Intranet
Development Applications
1 3 (8.82%) JIRA
2 1 (2.94%) Axure RP
General
1 18 (52.94%) Marketing
2 6 (17.65%) Public Sector
3 5 (14.71%) Finance
4 3 (8.82%) Spanish Language
5 2 (5.88%) Advertising
5 2 (5.88%) German Language
5 2 (5.88%) Japanese Language
5 2 (5.88%) Legal
5 2 (5.88%) Local Government
5 2 (5.88%) Publishing
6 1 (2.94%) French Language
6 1 (2.94%) Pharmaceutical
6 1 (2.94%) Retail
Job Titles
1 8 (23.53%) Copywriter
2 7 (20.59%) Digital Copywriter
3 6 (17.65%) Designer
4 5 (14.71%) Content Designer
5 3 (8.82%) Classification Specialist
5 3 (8.82%) Coordinator
5 3 (8.82%) Digital Content Designer
5 3 (8.82%) Digital Designer
6 2 (5.88%) Bid Manager
6 2 (5.88%) Medical Writer
6 2 (5.88%) Senior Bid Manager
6 2 (5.88%) Senior Manager
6 2 (5.88%) Social Media Coordinator
7 1 (2.94%) Content Editor
7 1 (2.94%) Developer
7 1 (2.94%) Digital Content Editor
7 1 (2.94%) Digital Editor
7 1 (2.94%) Social Media Designer
7 1 (2.94%) Social Media Executive
7 1 (2.94%) UX Designer
Libraries, Frameworks & Software Standards
1 4 (11.76%) CSS
1 4 (11.76%) HTML
2 2 (5.88%) XML
2 2 (5.88%) XSLT
Miscellaneous
1 12 (35.29%) User Experience
2 8 (23.53%) Social Media
3 6 (17.65%) Analytical Skills
4 5 (14.71%) Virtual Team
5 2 (5.88%) Graphic Design
5 2 (5.88%) Taxonomies
6 1 (2.94%) Blog
6 1 (2.94%) Digital Media
6 1 (2.94%) e-Learning
Processes & Methodologies
1 9 (26.47%) Agile Software Development
2 6 (17.65%) SEO
3 5 (14.71%) Analytics
3 5 (14.71%) Creative Thinking
3 5 (14.71%) Social Media Management
4 4 (11.76%) Content Management
4 4 (11.76%) Content Strategy
4 4 (11.76%) Design Thinking
5 3 (8.82%) CRM
5 3 (8.82%) Customer-Centricity
5 3 (8.82%) Project Management
5 3 (8.82%) Scrum
5 3 (8.82%) Sprint Planning
5 3 (8.82%) Stakeholder Management
5 3 (8.82%) Test Automation
5 3 (8.82%) Time Management
5 3 (8.82%) Web Development
5 3 (8.82%) Wireframes
6 2 (5.88%) Customer-Centric Approach
6 2 (5.88%) Lead Generation
Programming Languages
1 3 (8.82%) JavaScript
Qualifications
1 6 (17.65%) Degree
2 2 (5.88%) BPSS Clearance
2 2 (5.88%) Security Cleared
3 1 (2.94%) SC Cleared
Quality Assurance & Compliance
1 1 (2.94%) QA
Systems Management
1 1 (2.94%) TeamSite
Vendors
1 7 (20.59%) Microsoft
2 6 (17.65%) Adobe
3 4 (11.76%) Google
4 3 (8.82%) Facebook
4 3 (8.82%) Instagram
4 3 (8.82%) Twitter
4 3 (8.82%) YouTube
5 2 (5.88%) Sitecore
6 1 (2.94%) Hootsuite
6 1 (2.94%) Salesforce.com