Copywriting Contract Job Trends

Copywriting
UK

The table below provides summary statistics and contractor rates for jobs requiring Copywriting skills. It covers contract job vacancies from the 6 months leading up to 21 March 2026, with comparisons to the same periods in the previous two years.

6 months to
21 Mar 2026
Same period 2025 Same period 2024
Rank 595 495 532
Rank change year-on-year -100 +37 +159
Contract jobs citing Copywriting 24 23 51
As % of all contract jobs in the UK 0.055% 0.078% 0.12%
As % of the Processes & Methodologies category 0.064% 0.087% 0.13%
Number of daily rates quoted 14 9 29
10th Percentile £261 £290 £191
25th Percentile £325 £406 £288
Median daily rate (50th Percentile) £400 £525 £375
Median % change year-on-year -23.81% +40.00% -9.09%
75th Percentile £432 £580 £488
90th Percentile £483 £588 £552
UK excluding London median daily rate £325 £578 £404
% change year-on-year -43.72% +42.86% -16.00%
Number of hourly rates quoted 3 2 2
10th Percentile £15.81 £16.20 £43.10
25th Percentile £19.73 £17.63 £43.63
Median hourly rate £27.50 £20.13 £45.00
Median % change year-on-year +36.61% -55.27% +80.00%
75th Percentile £40.94 £22.51 £46.13
90th Percentile £48.25 £23.86 £46.50
UK excluding London median hourly rate £13.91 £20.13 -
% change year-on-year -30.92% - -

All Process & Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,710 26,528 38,308
As % of all contract IT jobs advertised in the UK 86.02% 90.44% 86.52%
Number of daily rates quoted 23,926 17,086 24,905
10th Percentile £313 £308 £300
25th Percentile £413 £413 £413
Median daily rate (50th Percentile) £500 £525 £525
Median % change year-on-year -4.76% - -4.55%
75th Percentile £613 £638 £638
90th Percentile £725 £738 £745
UK excluding London median daily rate £481 £488 £500
% change year-on-year -1.28% -2.50% -
Number of hourly rates quoted 2,216 926 2,329
10th Percentile £15.00 £15.25 £12.98
25th Percentile £18.50 £21.00 £16.00
Median hourly rate £30.32 £32.50 £32.50
Median % change year-on-year -6.71% - -7.14%
75th Percentile £65.00 £64.51 £57.50
90th Percentile £75.00 £76.72 £71.25
UK excluding London median hourly rate £28.50 £31.76 £31.25
% change year-on-year -10.26% +1.63% -10.71%

Copywriting
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Copywriting relative to all contract IT jobs advertised.

Copywriting job vacancy trend in the UK

Copywriting
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Copywriting.

Contractor daily rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Daily Rate Histogram

Daily rate distribution for jobs citing Copywriting over the 6 months to 21 March 2026.

Daily rate histogram for Copywriting in the UK

Copywriting
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting.

Contractor hourly rate distribution trend for jobs in the UK citing Copywriting

Copywriting
Hourly Rate Histogram

Hourly rate distribution of jobs citing Copywriting over the 6 months to 21 March 2026.

Hourly rate histogram for Copywriting in the UK

Copywriting
Top 12 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 21 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -106 22 £400 -23.81% 26
London -51 13 £400 +9.22% 10
UK excluding London -86 10 £325 -43.72% 19
South West - 5 £325 - 1
Work from Home -28 3 £173 -66.83% 15
Scotland +8 1 - -
South East -53 1 - - 7
West Midlands -67 1 £350 -39.39% 2
Midlands -67 1 £350 -39.39% 5
North of England -68 1 - - 4
North East - 1 - - 1
East of England - 1 - - 2

Copywriting
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (20.83%) CMS
2 1 (4.17%) WordPress
Applications
1 4 (16.67%) Microsoft Excel
2 3 (12.50%) Adobe Captivate
3 2 (8.33%) Adobe Creative Suite
4 1 (4.17%) InDesign
4 1 (4.17%) Microsoft PowerPoint
4 1 (4.17%) Notion
Cloud Services
1 5 (20.83%) WhatsApp
2 4 (16.67%) Twilio
3 3 (12.50%) Canva
3 3 (12.50%) Figma
4 2 (8.33%) Google Analytics
5 1 (4.17%) Adobe Analytics
5 1 (4.17%) ChatGPT
5 1 (4.17%) SaaS
General
1 9 (37.50%) Marketing
2 5 (20.83%) Social Skills
3 3 (12.50%) Organisational Skills
4 1 (4.17%) Advertising
4 1 (4.17%) Analytical Skills
4 1 (4.17%) Automotive
4 1 (4.17%) Banking
4 1 (4.17%) Finance
4 1 (4.17%) Influencing Skills
4 1 (4.17%) Law
4 1 (4.17%) Legal
4 1 (4.17%) Public Sector
4 1 (4.17%) Publishing
4 1 (4.17%) Retail
Job Titles
1 7 (29.17%) Copywriter
2 4 (16.67%) Designer
2 4 (16.67%) Sales Manager
3 2 (8.33%) Senior
3 2 (8.33%) UX Designer
4 1 (4.17%) Artworker
4 1 (4.17%) Content Manager
4 1 (4.17%) Creative Artworker
4 1 (4.17%) Creative Designer
4 1 (4.17%) Digital Content Manager
4 1 (4.17%) Digital Copywriter
4 1 (4.17%) Digital Designer
4 1 (4.17%) E-Commerce Designer
4 1 (4.17%) Marketing Manager
4 1 (4.17%) Product Designer
4 1 (4.17%) Senior Designer
4 1 (4.17%) Senior Product Designer
4 1 (4.17%) Senior UX Designer
4 1 (4.17%) SEO Manager
4 1 (4.17%) Social Media Manager
Miscellaneous
1 4 (16.67%) Onboarding
1 4 (16.67%) Product Ownership
1 4 (16.67%) Social Media
2 2 (8.33%) Blog
2 2 (8.33%) Digital Media
2 2 (8.33%) Mobile App
3 1 (4.17%) Algorithms
3 1 (4.17%) Data Protection Act
3 1 (4.17%) Graphic Design
3 1 (4.17%) Handset
3 1 (4.17%) Taxonomies
3 1 (4.17%) Video Editing
Processes & Methodologies
1 12 (50.00%) SEO
2 11 (45.83%) Storytelling
3 7 (29.17%) Analytics
3 7 (29.17%) User Experience
4 5 (20.83%) GTM Strategy
4 5 (20.83%) Use Case
5 4 (16.67%) Business Strategy
5 4 (16.67%) Sales Enablement
5 4 (16.67%) Strategic Thinking
6 3 (12.50%) Content Management
6 3 (12.50%) Content Strategy
6 3 (12.50%) Continuous Improvement
6 3 (12.50%) Creative Thinking
6 3 (12.50%) Digital Marketing
6 3 (12.50%) Mentoring
6 3 (12.50%) Problem-Solving
6 3 (12.50%) Project Management
6 3 (12.50%) Stakeholder Engagement
6 3 (12.50%) UX Design
7 2 (8.33%) CRM
Qualifications
1 2 (8.33%) Degree
2 1 (4.17%) Security Cleared
Quality Assurance & Compliance
1 3 (12.50%) Accessibility
Vendors
1 8 (33.33%) Adobe
2 3 (12.50%) Google
2 3 (12.50%) Instagram
2 3 (12.50%) Microsoft
2 3 (12.50%) YouTube
3 2 (8.33%) Facebook
3 2 (8.33%) TikTok
4 1 (4.17%) Botify
4 1 (4.17%) Hootsuite