Content Strategy Contracts in the UK excluding London

Content Strategy
UK > UK excluding London

The table below provides summary statistics for contract job vacancies advertised in the UK excluding London requiring Content Strategy skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Content Strategy over the 6 months leading up to 2 May 2025, comparing them to the same period in the previous two years.

6 months to
2 May 2025
Same period 2024 Same period 2023
Rank 329 378 422
Rank change year-on-year +49 +44 +49
Contract jobs citing Content Strategy 10 21 25
As % of all contract jobs advertised in the UK excluding London 0.078% 0.10% 0.10%
As % of the Processes & Methodologies category 0.086% 0.12% 0.12%
Number of daily rates quoted 8 14 21
10th Percentile £236 - £459
25th Percentile £299 £158 £460
Median daily rate (50th Percentile) £436 £165 £520
Median % change year-on-year +164.24% -68.27% +22.35%
75th Percentile £574 £450 £650
90th Percentile £606 £609 £655
UK median daily rate £505 £400 £500
% change year-on-year +26.25% -20.00% +5.82%
Number of hourly rates quoted 1 0 0
10th Percentile - - -
25th Percentile £88.50 - -
Median hourly rate £92.00 - -
75th Percentile £95.50 - -
90th Percentile - - -
UK median hourly rate £77.25 £25.50 £28.50
% change year-on-year +202.94% -10.53% -39.36%

All Process and Methodology Skills
UK excluding London

Content Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 11,562 17,588 21,473
As % of all contract IT jobs advertised in the UK excluding London 90.38% 84.75% 89.50%
Number of daily rates quoted 7,253 10,507 14,891
10th Percentile £235 £250 £255
25th Percentile £375 £380 £400
Median daily rate (50th Percentile) £483 £500 £500
Median % change year-on-year -3.50% - +5.26%
75th Percentile £588 £600 £600
90th Percentile £663 £688 £688
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 821 2,055 1,305
10th Percentile £14.20 £12.32 £11.00
25th Percentile £17.30 £15.22 £15.81
Median hourly rate £27.50 £36.50 £35.00
Median % change year-on-year -24.66% +4.29% +75.00%
75th Percentile £64.52 £60.00 £65.00
90th Percentile £75.00 £72.50 £72.98
UK median hourly rate £29.00 £35.50 £36.42
% change year-on-year -18.31% -2.53% +45.69%

Content Strategy
Job Vacancy Trend in the UK excluding London

Job postings citing Content Strategy as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Content Strategy in the UK excluding London

Content Strategy
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Content Strategy in the UK excluding London.

Daily rate trend for Content Strategy in the UK excluding London

Content Strategy
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Content Strategy in the UK excluding London over the 6 months to 2 May 2025.

Daily rate histogram for Content Strategy in the UK excluding London

Content Strategy
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Content Strategy in the UK excluding London.

Hourly rate trend for Content Strategy in the UK excluding London

Content Strategy
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Content Strategy within the UK excluding London region over the 6 months to 2 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Midlands +20 3 £322 -46.33% 15
Scotland +9 3 £560 +28.00% 4
North of England +15 2 £250 +51.67% 15
North West +6 2 £250 +51.67% 9
East Midlands - 2 £318 - 4
South West - 2 £419 - 9
South East +45 1 - - 32
West Midlands +14 1 £575 -4.17% 11
Wales - 1 £273 - 3
Content Strategy
UK

Content Strategy
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) CMS
1 1 (10.00%) Umbraco
Applications
1 2 (20.00%) Adobe XD
2 1 (10.00%) Adobe Illustrator
2 1 (10.00%) Adobe Premiere
2 1 (10.00%) Photoshop
Cloud Services
1 4 (40.00%) Figma
2 1 (10.00%) Google Analytics
2 1 (10.00%) SaaS
Development Applications
1 1 (10.00%) JIRA
General
1 3 (30.00%) Public Sector
2 2 (20.00%) Finance
2 2 (20.00%) Marketing
2 2 (20.00%) Social Skills
3 1 (10.00%) Analytical Skills
3 1 (10.00%) Presentation Skills
3 1 (10.00%) Publishing
Job Titles
1 7 (70.00%) Designer
2 5 (50.00%) UX Designer
3 4 (40.00%) Content Designer
4 2 (20.00%) UI Designer
4 2 (20.00%) UI/UX Designer
5 1 (10.00%) Content Editor
5 1 (10.00%) Creative Strategist
5 1 (10.00%) Digital Content Designer
5 1 (10.00%) Digital Designer
5 1 (10.00%) Digital UX Designer
5 1 (10.00%) Junior
5 1 (10.00%) Junior Designer
5 1 (10.00%) Junior UI/UX Designer
5 1 (10.00%) Junior UX Designer
5 1 (10.00%) Product Owner
5 1 (10.00%) Senior
5 1 (10.00%) Senior Content Editor
Libraries, Frameworks & Software Standards
1 3 (30.00%) HTML
2 2 (20.00%) CSS
Miscellaneous
1 2 (20.00%) Product Ownership
2 1 (10.00%) Augmented Reality
2 1 (10.00%) Digital Media
2 1 (10.00%) Photography
2 1 (10.00%) Virtual Reality
Processes & Methodologies
1 7 (70.00%) User Experience
2 6 (60.00%) UX Design
3 5 (50.00%) Analytics
3 5 (50.00%) User Research
4 4 (40.00%) Interaction Design
4 4 (40.00%) Project Management
5 3 (30.00%) Prototyping
5 3 (30.00%) Usability Testing
5 3 (30.00%) User-Centered Design (UCD)
6 2 (20.00%) A/B Testing
6 2 (20.00%) Agile
6 2 (20.00%) Contextual Inquiry
6 2 (20.00%) Copywriting
6 2 (20.00%) Data Analysis
6 2 (20.00%) High-Fidelity Prototypes
6 2 (20.00%) Low-Fidelity Prototypes
6 2 (20.00%) Service Design
6 2 (20.00%) Typography
6 2 (20.00%) Web Development
6 2 (20.00%) Wireframes
Programming Languages
1 2 (20.00%) JavaScript
Qualifications
1 2 (20.00%) SC Cleared
1 2 (20.00%) Security Cleared
Quality Assurance & Compliance
1 4 (40.00%) Accessibility
2 1 (10.00%) Disclosure Scotland
2 1 (10.00%) QA
2 1 (10.00%) WCAG
Vendors
1 3 (30.00%) Adobe
2 1 (10.00%) Google