Google Ads (formerly AdWords)
UK > UK excluding London
The table below provides summary statistics for contract job vacancies advertised in the UK excluding London requiring Google Ads skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Ads over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.
| 6 months to 1 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 331 | - | 460 |
| Rank change year-on-year | - | - | +49 |
| Contract jobs citing Google Ads | 5 | 0 | 2 |
| As % of all contract jobs advertised in the UK excluding London | 0.039% | - | 0.008% |
| As % of the Cloud Services category | 0.12% | - | 0.025% |
| Number of daily rates quoted | 5 | 0 | 2 |
| 10th Percentile | £222 | - | £263 |
| 25th Percentile | £263 | - | £281 |
| Median daily rate (50th Percentile) | £280 | - | £325 |
| Median % change year-on-year | - | - | +58.54% |
| 75th Percentile | £288 | - | £381 |
| 90th Percentile | £505 | - | £408 |
| UK median daily rate | £280 | - | £400 |
| % change year-on-year | - | - | +60.00% |
All Cloud Skills
UK excluding London
Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in the UK excluding London.
| Contract vacancies with a requirement for cloud computing skills | 4,086 | 5,443 | 8,022 |
| As % of all contract IT jobs advertised in the UK excluding London | 32.01% | 26.20% | 33.33% |
| Number of daily rates quoted | 2,896 | 3,840 | 5,946 |
| 10th Percentile | £236 | £213 | £240 |
| 25th Percentile | £388 | £375 | £408 |
| Median daily rate (50th Percentile) | £475 | £490 | £500 |
| Median % change year-on-year | -3.06% | -2.00% | - |
| 75th Percentile | £575 | £588 | £600 |
| 90th Percentile | £650 | £675 | £688 |
| UK median daily rate | £520 | £525 | £550 |
| % change year-on-year | -0.95% | -4.55% | - |
| Number of hourly rates quoted | 159 | 259 | 231 |
| 10th Percentile | £14.99 | £14.00 | £15.00 |
| 25th Percentile | £16.95 | £15.00 | £16.69 |
| Median hourly rate | £21.46 | £17.72 | £24.62 |
| Median % change year-on-year | +21.11% | -28.03% | +31.31% |
| 75th Percentile | £33.45 | £26.50 | £65.00 |
| 90th Percentile | £69.25 | £61.52 | £75.00 |
| UK median hourly rate | £27.35 | £21.00 | £35.00 |
| % change year-on-year | +30.24% | -40.00% | +62.79% |
Google Ads
Job Vacancy Trend in the UK excluding London
Job postings citing Google Ads as a proportion of all IT jobs advertised in the UK excluding London.
Google Ads
Contractor Daily Rate Trend in the UK excluding London
3-month moving average daily rate quoted in jobs citing Google Ads in the UK excluding London.
Google Ads
Daily Rate Histogram in the UK excluding London
Daily rate distribution for jobs citing Google Ads in the UK excluding London over the 6 months to 1 May 2025.
Google Ads
Contractor Hourly Rate Trend in the UK excluding London
3-month moving average hourly rates quoted in jobs citing Google Ads in the UK excluding London.
Google Ads
Contract Job Locations in the UK excluding London
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Ads within the UK excluding London region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| North West | - | 2 | £425 | - | 15 |
| South East | - | 2 | £280 | - | 47 |
| South West | - | 2 | £463 | - | 13 |
| North of England | - | 2 | £425 | - | 31 |
| Google Ads UK |
|||||
Google Ads
Co-occurring Skills and Capabilities in the UK excluding London by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: