Marketing Analytics Contracts in the UK excluding London

Marketing Analytics
UK > UK excluding London

The table below provides summary statistics for contract job vacancies advertised in the UK excluding London requiring Marketing Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Marketing Analytics over the 6 months leading up to 2 May 2025, comparing them to the same period in the previous two years.

6 months to
2 May 2025
Same period 2024 Same period 2023
Rank 334 397 446
Rank change year-on-year +63 +49 +59
Contract jobs citing Marketing Analytics 5 2 1
As % of all contract jobs advertised in the UK excluding London 0.039% 0.010% 0.004%
As % of the Processes & Methodologies category 0.043% 0.011% 0.005%
Number of daily rates quoted 3 1 0
10th Percentile - - -
25th Percentile - £425 -
Median daily rate (50th Percentile) £280 £450 -
Median % change year-on-year -37.78% - -
75th Percentile £365 £475 -
90th Percentile £416 - -
UK median daily rate £400 £413 £550
% change year-on-year -3.03% -25.00% +15.79%
Number of hourly rates quoted 1 0 0
10th Percentile - - -
25th Percentile £32.75 - -
Median hourly rate £34.50 - -
75th Percentile £36.25 - -
90th Percentile - - -
UK median hourly rate £34.50 - -

All Process and Methodology Skills
UK excluding London

Marketing Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 11,562 17,588 21,473
As % of all contract IT jobs advertised in the UK excluding London 90.38% 84.75% 89.50%
Number of daily rates quoted 7,253 10,507 14,891
10th Percentile £235 £250 £255
25th Percentile £375 £380 £400
Median daily rate (50th Percentile) £483 £500 £500
Median % change year-on-year -3.50% - +5.26%
75th Percentile £588 £600 £600
90th Percentile £663 £688 £688
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 821 2,055 1,305
10th Percentile £14.20 £12.32 £11.00
25th Percentile £17.30 £15.22 £15.81
Median hourly rate £27.50 £36.50 £35.00
Median % change year-on-year -24.66% +4.29% +75.00%
75th Percentile £64.52 £60.00 £65.00
90th Percentile £75.00 £72.50 £72.98
UK median hourly rate £29.00 £35.50 £36.42
% change year-on-year -18.31% -2.53% +45.69%

Marketing Analytics
Job Vacancy Trend in the UK excluding London

Job postings citing Marketing Analytics as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing Analytics in the UK excluding London

Marketing Analytics
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Marketing Analytics in the UK excluding London.

Daily rate trend for Marketing Analytics in the UK excluding London

Marketing Analytics
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Marketing Analytics in the UK excluding London over the 6 months to 2 May 2025.

Daily rate histogram for Marketing Analytics in the UK excluding London

Marketing Analytics
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Marketing Analytics in the UK excluding London.

Hourly rate trend for Marketing Analytics in the UK excluding London

Marketing Analytics
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the UK excluding London region over the 6 months to 2 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
South East +49 4 £280 - 24
North West - 1 - - 2
North of England - 1 - - 4
Marketing Analytics
UK

Marketing Analytics
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (20.00%) Microsoft Excel
1 1 (20.00%) Microsoft PowerPoint
Cloud Services
1 3 (60.00%) GCP
2 2 (40.00%) Adobe Analytics
2 2 (40.00%) Google Ads
2 2 (40.00%) Google Data Studio
2 2 (40.00%) Power Platform
3 1 (20.00%) Google Analytics
3 1 (20.00%) Google Tag Manager
3 1 (20.00%) Snowflake
Database & Business Intelligence
1 5 (100.00%) Tableau
2 3 (60.00%) Data Warehouse
2 3 (60.00%) Looker
3 2 (40.00%) Power BI
3 2 (40.00%) Qlik Sense
4 1 (20.00%) Amazon QuickSight
4 1 (20.00%) Amazon Redshift
4 1 (20.00%) BigQuery
4 1 (20.00%) Mixpanel
4 1 (20.00%) PowerPivot
General
1 5 (100.00%) Marketing
2 1 (20.00%) Analytical Skills
2 1 (20.00%) Retail
Job Titles
1 3 (60.00%) Analyst
1 3 (60.00%) Marketing Analyst
2 2 (40.00%) Data Analyst
2 2 (40.00%) Digital Analyst
2 2 (40.00%) Digital Marketing Analyst
3 1 (20.00%) Marketing Data Analyst
3 1 (20.00%) Report Analyst
3 1 (20.00%) Report Specialist
Processes & Methodologies
1 5 (100.00%) Analytics
2 4 (80.00%) E-Commerce
3 3 (60.00%) Actionable Insight
3 3 (60.00%) Business Intelligence
3 3 (60.00%) Digital Marketing
4 2 (40.00%) Campaign Analysis
4 2 (40.00%) Data Analysis
4 2 (40.00%) Post-Campaign Analysis
5 1 (20.00%) CRM
5 1 (20.00%) Dashboard Development
5 1 (20.00%) Data Analytics
5 1 (20.00%) Data Collection
5 1 (20.00%) Data-Driven Decision Making
5 1 (20.00%) Decision-Making
5 1 (20.00%) Demand Generation
5 1 (20.00%) Principal Component Analysis
5 1 (20.00%) User Acceptance Testing
5 1 (20.00%) Validation
5 1 (20.00%) Visualisation
5 1 (20.00%) Web Analytics
Programming Languages
1 4 (80.00%) SQL
2 1 (20.00%) Python
Quality Assurance & Compliance
1 1 (20.00%) QA
Vendors
1 3 (60.00%) Google
2 2 (40.00%) Adobe
2 2 (40.00%) TikTok
3 1 (20.00%) Hotjar
3 1 (20.00%) Salesforce
3 1 (20.00%) Salesforce Marketing Cloud