Marketing Analyst Contracts in the UK excluding London

Marketing Analyst
UK > UK excluding London

The median Marketing Analyst daily rate in the UK excluding London is £365, according to job vacancies posted in the 6 months leading up to 2 May 2025.

The table below provides contractor rate benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
2 May 2025
Same period 2024 Same period 2023
Rank 335 389 445
Rank change year-on-year +54 +56 +56
Contract jobs requiring a Marketing Analyst 4 10 2
As % of all contract jobs advertised in the UK excluding London 0.031% 0.048% 0.008%
As % of the Job Titles category 0.034% 0.052% 0.009%
Number of daily rates quoted 4 5 0
10th Percentile - - -
25th Percentile £280 £213 -
Median daily rate (50th Percentile) £365 £375 -
Median % change year-on-year -2.67% - -
75th Percentile £494 £388 -
90th Percentile £573 £440 -
UK median daily rate £450 £450 £500
% change year-on-year - -10.00% +5.26%

All Contract IT Job Vacancies
UK excluding London

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies in the UK excluding London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK excluding London with a recognized job title 11,790 19,217 22,597
% of contract IT jobs with a recognized job title 92.17% 92.60% 94.19%
Number of daily rates quoted 7,554 11,733 15,842
10th Percentile £213 £213 £225
25th Percentile £363 £363 £400
Median daily rate (50th Percentile) £475 £493 £500
Median % change year-on-year -3.55% -1.50% +5.26%
75th Percentile £575 £599 £598
90th Percentile £650 £688 £688
UK median daily rate £515 £525 £540
% change year-on-year -1.90% -2.78% +2.86%
Number of hourly rates quoted 829 2,245 1,162
10th Percentile £14.00 £12.50 £13.41
25th Percentile £17.79 £15.75 £18.08
Median hourly rate £28.00 £39.50 £42.43
Median % change year-on-year -29.11% -6.91% +117.60%
75th Percentile £64.52 £61.30 £65.00
90th Percentile £75.00 £73.75 £75.00
UK median hourly rate £29.00 £36.02 £45.00
% change year-on-year -19.49% -19.95% +91.49%

Marketing Analyst
Job Vacancy Trend in the UK excluding London

Job postings that featured Marketing Analyst in the job title as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Marketing Analyst in the UK excluding London

Marketing Analyst
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Marketing Analyst in the UK excluding London.

Daily rate trend for Marketing Analyst in the UK excluding London

Marketing Analyst
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Marketing Analyst in the UK excluding London over the 6 months to 2 May 2025.

Daily rate histogram for Marketing Analyst in the UK excluding London

Marketing Analyst
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Marketing Analyst in the UK excluding London.

Hourly rate trend for Marketing Analyst in the UK excluding London

Marketing Analyst
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the UK excluding London region over the 6 months to 2 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
South East +47 4 £365 +62.22% 1
Marketing Analyst
UK

Marketing Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities in the UK excluding London

For the 6 months to 2 May 2025, Marketing Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the UK excluding London region featuring Marketing Analyst in the job title.

1 4 (100.00%) Marketing
2 3 (75.00%) Tableau
2 3 (75.00%) Analytics
2 3 (75.00%) Marketing Analytics
2 3 (75.00%) SQL
2 3 (75.00%) E-Commerce
2 3 (75.00%) Looker
3 2 (50.00%) Actionable Insight
3 2 (50.00%) Post-Campaign Analysis
3 2 (50.00%) Power Platform
3 2 (50.00%) Google Data Studio
3 2 (50.00%) TikTok
3 2 (50.00%) Business Intelligence
3 2 (50.00%) Adobe
3 2 (50.00%) Data Warehouse
3 2 (50.00%) Google
3 2 (50.00%) Digital Marketing
3 2 (50.00%) Campaign Analysis
3 2 (50.00%) Qlik Sense
3 2 (50.00%) Power BI
3 2 (50.00%) GCP
3 2 (50.00%) Adobe Analytics
3 2 (50.00%) Google Ads
4 1 (25.00%) Yammer
4 1 (25.00%) Analytical Skills
4 1 (25.00%) PowerPivot
4 1 (25.00%) QA
4 1 (25.00%) User Acceptance Testing
4 1 (25.00%) Social Media
4 1 (25.00%) Data Analysis

Marketing Analyst Skill Set
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) SharePoint
Applications
1 1 (25.00%) Microsoft Excel
1 1 (25.00%) Microsoft PowerPoint
Cloud Services
1 2 (50.00%) Adobe Analytics
1 2 (50.00%) GCP
1 2 (50.00%) Google Ads
1 2 (50.00%) Google Data Studio
1 2 (50.00%) Power Platform
2 1 (25.00%) Yammer
Database & Business Intelligence
1 3 (75.00%) Looker
1 3 (75.00%) Tableau
2 2 (50.00%) Data Warehouse
2 2 (50.00%) Power BI
2 2 (50.00%) Qlik Sense
3 1 (25.00%) PowerPivot
General
1 4 (100.00%) Marketing
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Inclusion and Diversity
Miscellaneous
1 1 (25.00%) Social Media
Processes & Methodologies
1 3 (75.00%) Analytics
1 3 (75.00%) E-Commerce
1 3 (75.00%) Marketing Analytics
2 2 (50.00%) Actionable Insight
2 2 (50.00%) Business Intelligence
2 2 (50.00%) Campaign Analysis
2 2 (50.00%) Digital Marketing
2 2 (50.00%) Post-Campaign Analysis
3 1 (25.00%) Data Analysis
3 1 (25.00%) Data Collection
3 1 (25.00%) Demand Generation
3 1 (25.00%) Principal Component Analysis
3 1 (25.00%) User Acceptance Testing
3 1 (25.00%) Validation
Programming Languages
1 3 (75.00%) SQL
Quality Assurance & Compliance
1 1 (25.00%) QA
Vendors
1 2 (50.00%) Adobe
1 2 (50.00%) Google
1 2 (50.00%) TikTok
2 1 (25.00%) Microsoft