Period
to 24 November 2017

The median contractor rate for a Marketing Analyst was £400 per day in advertised job vacancies during the 6 months to 24 November 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Analyst
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 829 827 834
Rank change year-on-year -2 +7 -28
Contract jobs requiring a Marketing Analyst 67 59 60
As % of all contract IT jobs advertised in the UK 0.065% 0.056% 0.052%
As % of the Job Titles category 0.069% 0.059% 0.055%
Number of daily rates quoted 46 50 44
UK median daily rate £400 £373 £344
Median daily rate % change year-on-year +7.38% +8.36% +5.77%
10th Percentile £131 £200 £177
90th Percentile £525 £450 £475
UK excluding London median daily rate £383 £348 £313
% change year-on-year +10.07% +11.20% -10.71%
Number of hourly rates quoted 1 0 0
UK median hourly rate £16.50 - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 97695 99488 108685
% of contract IT jobs with a recognized job title 94.79% 94.75% 94.91%
Number of daily rates quoted 64489 64865 69136
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £260 £250 £250
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £393 £375
% change year-on-year +1.91% +4.67% +3.45%
Number of hourly rates quoted 2905 3326 4142
UK median hourly rate £18.69 £18.00 £18.00
Median hourly rate % change year-on-year +3.81% - +9.09%
10th Percentile £10.93 £10.50 £10.50
90th Percentile £47.83 £47.45 £45.00
UK excluding London median hourly rate £17.50 £17.50 £17.50

Marketing Analyst
Job Vacancy Trend

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Analyst in the UK

Marketing Analyst
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analyst.

Contractor daily rate trend for Marketing Analyst in the UK

Marketing Analyst
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Analyst over the 6 months to 24 November 2017.

Contractor daily rate histogram for Marketing Analyst in the UK

Marketing Analyst
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Analyst.

Contractor hourly rate trend for Marketing Analyst in the UK

Marketing Analyst
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 65 £400 +8.11% 9
London -2 37 £475 +24.18% 5
UK excluding London +35 29 £383 +10.07% 4
South East +21 23 £375 -10.71% 1
Midlands +31 2 £435 +2.35% 1
East Midlands - 2 £435 - 1
North of England +53 1 £325 -7.14%
North West +27 1 £325 -13.33%
Scotland +3 1 £410 +74.47%
East of England -6 1 £400 +60.00% 1
South West -8 1 £163 -52.90% 1

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 24 November 2017, Marketing Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Marketing Analyst in the job title.

1 67 (100.00%) Marketing
2 27 (40.30%) Analytics
2 27 (40.30%) CRM
3 24 (35.82%) Microsoft Excel
4 17 (25.37%) Salesforce.com
5 16 (23.88%) Business Intelligence
5 16 (23.88%) Degree
5 16 (23.88%) Analytical Skills
6 15 (22.39%) Google
6 15 (22.39%) Google Analytics
6 15 (22.39%) Finance
7 14 (20.90%) Digital Marketing
8 13 (19.40%) Salesforce Marketing Cloud
8 13 (19.40%) Marketing Technology
8 13 (19.40%) Project Management
8 13 (19.40%) Oracle
9 12 (17.91%) Silverpop
9 12 (17.91%) Power BI
10 11 (16.42%) Hootsuite
10 11 (16.42%) Sitecore
10 11 (16.42%) Retail
11 10 (14.93%) Business Analysis
11 10 (14.93%) Agile Software Development
11 10 (14.93%) SQL
12 9 (13.43%) Oracle Reports
12 9 (13.43%) Stakeholder Management
12 9 (13.43%) Advertising
13 8 (11.94%) Microsoft PowerPoint
14 7 (10.45%) Data Analysis
15 6 (8.96%) Microsoft

Marketing Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.48%) SAS
2 2 (2.99%) CMS
3 1 (1.49%) SharePoint
Applications
1 24 (35.82%) Microsoft Excel
2 8 (11.94%) Microsoft PowerPoint
3 5 (7.46%) Microsoft Office
Business Applications
1 4 (5.97%) Salesforce.com CRM
2 2 (2.99%) SAP BPC
3 1 (1.49%) Adobe Campaign
3 1 (1.49%) Eloqua
3 1 (1.49%) Unica
3 1 (1.49%) WebTrends
Cloud Services
1 15 (22.39%) Google Analytics
2 12 (17.91%) Silverpop
3 3 (4.48%) Adobe Analytics
4 1 (1.49%) AdWords
4 1 (1.49%) SaaS
Database & Business Intelligence
1 12 (17.91%) Power BI
2 9 (13.43%) Oracle Reports
3 2 (2.99%) BusinessObjects
3 2 (2.99%) Data Mining
3 2 (2.99%) SQL Server
4 1 (1.49%) Data Mart
4 1 (1.49%) Data Warehouse
4 1 (1.49%) QlikView
4 1 (1.49%) Relational Database
4 1 (1.49%) SQL Server Reporting Services
Development Applications
1 1 (1.49%) SQL Server Management Studio (SSMS)
1 1 (1.49%) Visual Website Optimizer
General
1 67 (100.00%) Marketing
2 15 (22.39%) Finance
3 11 (16.42%) Retail
4 9 (13.43%) Advertising
5 2 (2.99%) German Language
5 2 (2.99%) Publishing
6 1 (1.49%) Banking
6 1 (1.49%) Electronics
6 1 (1.49%) French Language
6 1 (1.49%) Games
6 1 (1.49%) Investment Banking
6 1 (1.49%) Legal
6 1 (1.49%) Spanish Language
6 1 (1.49%) Telecoms
Miscellaneous
1 16 (23.88%) Analytical Skills
2 13 (19.40%) Marketing Technology
3 4 (5.97%) Greenfield Project
4 3 (4.48%) User Experience
5 2 (2.99%) Taxonomies
6 1 (1.49%) Data Protection Act
6 1 (1.49%) Management Information System
6 1 (1.49%) Mobile App
Processes & Methodologies
1 27 (40.30%) Analytics
1 27 (40.30%) CRM
2 16 (23.88%) Business Intelligence
3 14 (20.90%) Digital Marketing
4 13 (19.40%) Project Management
5 10 (14.93%) Agile Software Development
5 10 (14.93%) Business Analysis
6 9 (13.43%) Stakeholder Management
7 7 (10.45%) Data Analysis
8 4 (5.97%) Data Analytics
8 4 (5.97%) Marketing Automation
8 4 (5.97%) Performance Management
9 3 (4.48%) Analytical Thinking
9 3 (4.48%) Campaign Analysis
9 3 (4.48%) Continuous Improvement
9 3 (4.48%) Global Marketing
9 3 (4.48%) Online Marketing
9 3 (4.48%) Performance Measurement
9 3 (4.48%) Personalization
9 3 (4.48%) Use Case
Programming Languages
1 10 (14.93%) SQL
2 1 (1.49%) C
2 1 (1.49%) Python
2 1 (1.49%) R
2 1 (1.49%) T-SQL
Qualifications
1 16 (23.88%) Degree
2 1 (1.49%) ACCA
2 1 (1.49%) CIMA
2 1 (1.49%) MBA
2 1 (1.49%) Numerate Degree
Quality Assurance & Compliance
1 3 (4.48%) Data Quality
2 2 (2.99%) GDPR
2 2 (2.99%) SLA
Vendors
1 17 (25.37%) Salesforce.com
2 15 (22.39%) Google
3 13 (19.40%) Oracle
3 13 (19.40%) Salesforce Marketing Cloud
4 11 (16.42%) Hootsuite
4 11 (16.42%) Sitecore
5 6 (8.96%) Microsoft
6 5 (7.46%) Tableau
7 4 (5.97%) Adobe
8 3 (4.48%) Marketo
9 2 (2.99%) Cognos
9 2 (2.99%) Coremetrics
9 2 (2.99%) IBM
9 2 (2.99%) SAP
10 1 (1.49%) Alteryx
10 1 (1.49%) DoubleClick
10 1 (1.49%) Maxymiser
10 1 (1.49%) Omniture
10 1 (1.49%) Optimizely