Period
to 20 November 2017

The median contractor rate for a Marketing Analyst was £400 per day in advertised job vacancies during the 6 months to 20 November 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Analyst
UK
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 816 831 827
Rank change year-on-year +15 -4 0
Contract jobs requiring a Marketing Analyst 63 57 59
As % of all contract IT jobs advertised in the UK 0.062% 0.055% 0.052%
As % of the Job Titles category 0.065% 0.058% 0.054%
Number of daily rates quoted 44 48 42
UK median daily rate £400 £366 £375
Median daily rate % change year-on-year +9.22% -2.33% +15.38%
10th Percentile £130 £200 £182
90th Percentile £525 £443 £475
UK excluding London median daily rate £390 £345 £325
% change year-on-year +13.04% +6.15% -7.14%
Number of hourly rates quoted 1 0 0
UK median hourly rate £16.50 - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 96939 98568 108531
% of contract IT jobs with a recognized job title 94.79% 94.76% 94.90%
Number of daily rates quoted 63924 64295 69051
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £260 £250 £250
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £393 £375
% change year-on-year +1.91% +4.67% +3.45%
Number of hourly rates quoted 2896 3271 4142
UK median hourly rate £18.70 £18.00 £18.00
Median hourly rate % change year-on-year +3.89% - +9.09%
10th Percentile £10.96 £10.50 £10.50
90th Percentile £47.83 £47.50 £45.00
UK excluding London median hourly rate £17.50 £17.50 £17.50

Marketing Analyst
Job Vacancy Trend

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Analyst in the UK

Marketing Analyst
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analyst.

Contractor daily rate trend for Marketing Analyst in the UK

Marketing Analyst
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Analyst over the 6 months to 20 November 2017.

Contractor daily rate histogram for Marketing Analyst in the UK

Marketing Analyst
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Analyst.

Contractor hourly rate trend for Marketing Analyst in the UK

Marketing Analyst
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +34 61 £400 +10.34% 11
London -11 34 £475 +25.00% 6
UK excluding London +39 28 £390 +13.04% 5
South East +22 22 £390 -7.14% 1
Midlands +21 2 £435 - 2
East Midlands - 2 £435 - 1
North of England +55 1 £325 -7.14%
North West +19 1 £325 -13.33%
South West +5 1 £163 -52.90%
Scotland -13 1 £410 +74.47%
East of England -21 1 £400 +60.00% 2

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 20 November 2017, Marketing Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Marketing Analyst in the job title.

1 63 (100.00%) Marketing
2 22 (34.92%) Analytics
2 22 (34.92%) CRM
3 20 (31.75%) Microsoft Excel
4 16 (25.40%) Salesforce.com
5 15 (23.81%) Digital Marketing
5 15 (23.81%) Analytical Skills
6 14 (22.22%) Finance
7 13 (20.63%) Degree
8 12 (19.05%) Salesforce Marketing Cloud
8 12 (19.05%) Google
8 12 (19.05%) Google Analytics
8 12 (19.05%) Business Intelligence
9 11 (17.46%) Project Management
9 11 (17.46%) Retail
10 10 (15.87%) Advertising
10 10 (15.87%) SQL
10 10 (15.87%) Business Analysis
11 9 (14.29%) Oracle
11 9 (14.29%) Stakeholder Management
11 9 (14.29%) Agile Software Development
11 9 (14.29%) Marketing Technology
12 8 (12.70%) Silverpop
12 8 (12.70%) Power BI
12 8 (12.70%) Data Analysis
13 7 (11.11%) Microsoft PowerPoint
13 7 (11.11%) Sitecore
13 7 (11.11%) Oracle Reports
13 7 (11.11%) Hootsuite
14 6 (9.52%) Microsoft

Marketing Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.17%) SAS
2 1 (1.59%) CMS
2 1 (1.59%) SharePoint
Applications
1 20 (31.75%) Microsoft Excel
2 7 (11.11%) Microsoft PowerPoint
3 4 (6.35%) Microsoft Office
Business Applications
1 4 (6.35%) Salesforce.com CRM
2 2 (3.17%) SAP BPC
3 1 (1.59%) Adobe Campaign
3 1 (1.59%) Eloqua
3 1 (1.59%) Unica
3 1 (1.59%) WebTrends
Cloud Services
1 12 (19.05%) Google Analytics
2 8 (12.70%) Silverpop
3 3 (4.76%) Adobe Analytics
4 2 (3.17%) AdWords
5 1 (1.59%) SaaS
Database & Business Intelligence
1 8 (12.70%) Power BI
2 7 (11.11%) Oracle Reports
3 2 (3.17%) BusinessObjects
3 2 (3.17%) SQL Server
4 1 (1.59%) Data Mart
4 1 (1.59%) Data Mining
4 1 (1.59%) Data Warehouse
4 1 (1.59%) QlikView
4 1 (1.59%) Relational Database
4 1 (1.59%) SQL Server Reporting Services
Development Applications
1 1 (1.59%) SQL Server Management Studio (SSMS)
1 1 (1.59%) Visual Website Optimizer
General
1 63 (100.00%) Marketing
2 14 (22.22%) Finance
3 11 (17.46%) Retail
4 10 (15.87%) Advertising
5 2 (3.17%) German Language
5 2 (3.17%) Publishing
6 1 (1.59%) Banking
6 1 (1.59%) Electronics
6 1 (1.59%) French Language
6 1 (1.59%) Games
6 1 (1.59%) Investment Banking
6 1 (1.59%) Legal
6 1 (1.59%) Spanish Language
6 1 (1.59%) Telecoms
Miscellaneous
1 15 (23.81%) Analytical Skills
2 9 (14.29%) Marketing Technology
3 4 (6.35%) Greenfield Project
4 3 (4.76%) User Experience
5 2 (3.17%) Taxonomies
6 1 (1.59%) Data Protection Act
6 1 (1.59%) Management Information System
6 1 (1.59%) Mobile App
Processes & Methodologies
1 22 (34.92%) Analytics
1 22 (34.92%) CRM
2 15 (23.81%) Digital Marketing
3 12 (19.05%) Business Intelligence
4 11 (17.46%) Project Management
5 10 (15.87%) Business Analysis
6 9 (14.29%) Agile Software Development
6 9 (14.29%) Stakeholder Management
7 8 (12.70%) Data Analysis
8 5 (7.94%) Performance Management
9 4 (6.35%) Marketing Automation
10 3 (4.76%) Analytical Thinking
10 3 (4.76%) Campaign Analysis
10 3 (4.76%) Data Analytics
10 3 (4.76%) Global Marketing
10 3 (4.76%) Online Marketing
10 3 (4.76%) Personalization
10 3 (4.76%) Scrum
10 3 (4.76%) Supplier Management
10 3 (4.76%) Use Case
Programming Languages
1 10 (15.87%) SQL
2 1 (1.59%) Python
2 1 (1.59%) R
2 1 (1.59%) T-SQL
Qualifications
1 13 (20.63%) Degree
2 1 (1.59%) ACCA
2 1 (1.59%) CIMA
2 1 (1.59%) MBA
2 1 (1.59%) Numerate Degree
Quality Assurance & Compliance
1 2 (3.17%) Data Quality
1 2 (3.17%) GDPR
1 2 (3.17%) SLA
Vendors
1 16 (25.40%) Salesforce.com
2 12 (19.05%) Google
2 12 (19.05%) Salesforce Marketing Cloud
3 9 (14.29%) Oracle
4 7 (11.11%) Hootsuite
4 7 (11.11%) Sitecore
5 6 (9.52%) Microsoft
6 4 (6.35%) Adobe
6 4 (6.35%) Tableau
7 2 (3.17%) Cognos
7 2 (3.17%) Coremetrics
7 2 (3.17%) IBM
7 2 (3.17%) Marketo
7 2 (3.17%) SAP
8 1 (1.59%) Alteryx
8 1 (1.59%) DoubleClick
8 1 (1.59%) Maxymiser
8 1 (1.59%) Omniture
8 1 (1.59%) Optimizely