Period
to 25 February 2018

The median contractor rate for a Marketing Analyst was £400 per day in advertised job vacancies during the 6 months to 25 February 2018.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Analyst
UK
6 months to
25 Feb 2018
Same period 2017 Same period 2016
Rank 814 805 812
Rank change year-on-year -9 +7 +27
Contract jobs requiring a Marketing Analyst 52 46 70
As % of all contract IT jobs advertised in the UK 0.052% 0.048% 0.065%
As % of the Job Titles category 0.055% 0.051% 0.068%
Number of daily rates quoted 33 39 57
UK median daily rate £400 £375 £355
Median daily rate % change year-on-year +6.67% +5.63% +1.43%
10th Percentile £145 £178 £192
90th Percentile £522 £542 £475
UK excluding London median daily rate £380 £250 £325
% change year-on-year +52.00% -23.08% -5.45%
Number of hourly rates quoted 1 0 0
UK median hourly rate £16.50 - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 94,775 90,228 102,589
% of contract IT jobs with a recognized job title 94.79% 94.78% 95.03%
Number of daily rates quoted 62,914 58,845 65,670
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £263 £255 £250
90th Percentile £625 £608 £600
UK excluding London median daily rate £400 £400 £380
% change year-on-year - +5.26% +1.33%
Number of hourly rates quoted 2,806 3,205 3,716
UK median hourly rate £18.70 £18.00 £19.00
Median hourly rate % change year-on-year +3.89% -5.26% +15.15%
10th Percentile £10.96 £10.63 £10.50
90th Percentile £48.52 £47.50 £47.83
UK excluding London median hourly rate £17.50 £17.50 £18.00
% change year-on-year - -2.78% +9.09%

Marketing Analyst
Job Vacancy Trend

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Analyst in the UK

Marketing Analyst
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analyst.

Contractor daily rate trend for Marketing Analyst in the UK

Marketing Analyst
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Analyst over the 6 months to 25 February 2018.

Contractor daily rate histogram for Marketing Analyst in the UK

Marketing Analyst
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Analyst.

Contractor hourly rate trend for Marketing Analyst in the UK

Marketing Analyst
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 6 months to 25 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -15 51 £400 +5.96% 10
UK excluding London +12 26 £380 +52.00% 7
London -23 26 £463 +12.80% 3
South East +8 21 £275 -35.29% 3
East of England -26 2 £388 +55.00% 2
Midlands +13 1 - -
Scotland -7 1 £410 +74.47%
East Midlands - 1 - -
South West - 1 £380 -

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 25 February 2018, Marketing Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Marketing Analyst in the job title.

1 52 (100.00%) Marketing
2 25 (48.08%) Salesforce.com
3 21 (40.38%) CRM
4 18 (34.62%) Microsoft Excel
5 17 (32.69%) Analytical Skills
6 16 (30.77%) Analytics
7 13 (25.00%) Salesforce Marketing Cloud
7 13 (25.00%) Degree
8 11 (21.15%) Google
9 10 (19.23%) Agile Software Development
9 10 (19.23%) Finance
9 10 (19.23%) Google Analytics
10 9 (17.31%) Legal
10 9 (17.31%) SQL
10 9 (17.31%) Microsoft
10 9 (17.31%) Marketing Technology
11 8 (15.38%) Oracle
11 8 (15.38%) Business Intelligence
12 7 (13.46%) Sitecore
12 7 (13.46%) Project Management
12 7 (13.46%) Retail
12 7 (13.46%) Stakeholder Management
12 7 (13.46%) Data Analysis
12 7 (13.46%) Marketing Automation
12 7 (13.46%) Hootsuite
12 7 (13.46%) Silverpop
12 7 (13.46%) Power BI
13 6 (11.54%) Marketing Intelligence
13 6 (11.54%) Microsoft Office
13 6 (11.54%) Digital Marketing

Marketing Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (7.69%) SAS
2 2 (3.85%) CMS
Applications
1 18 (34.62%) Microsoft Excel
2 6 (11.54%) Microsoft Office
3 4 (7.69%) Microsoft PowerPoint
4 1 (1.92%) Photoshop
Business Applications
1 6 (11.54%) Eloqua
2 4 (7.69%) Salesforce.com CRM
3 2 (3.85%) Adobe Campaign
Cloud Services
1 10 (19.23%) Google Analytics
2 7 (13.46%) Silverpop
3 3 (5.77%) SaaS
4 1 (1.92%) Adobe Analytics
4 1 (1.92%) Google Cloud Platform
4 1 (1.92%) Google Tag Manager
4 1 (1.92%) Veeva
Database & Business Intelligence
1 7 (13.46%) Power BI
2 5 (9.62%) Oracle Reports
3 4 (7.69%) SQL Server
4 3 (5.77%) Data Mining
4 3 (5.77%) Relational Database
5 1 (1.92%) BigQuery
Development Applications
1 3 (5.77%) SQL Server Management Studio (SSMS)
2 1 (1.92%) Visual Website Optimizer
General
1 52 (100.00%) Marketing
2 10 (19.23%) Finance
3 9 (17.31%) Legal
4 7 (13.46%) Retail
5 3 (5.77%) Advertising
5 3 (5.77%) Publishing
6 1 (1.92%) French Language
6 1 (1.92%) German Language
6 1 (1.92%) Pharmaceutical
6 1 (1.92%) Spanish Language
6 1 (1.92%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (1.92%) HTML
1 1 (1.92%) Visualforce
Miscellaneous
1 17 (32.69%) Analytical Skills
2 9 (17.31%) Marketing Technology
3 3 (5.77%) Data Protection Act
4 2 (3.85%) Social Media
5 1 (1.92%) Life Science
5 1 (1.92%) User Experience
Processes & Methodologies
1 21 (40.38%) CRM
2 16 (30.77%) Analytics
3 10 (19.23%) Agile Software Development
4 8 (15.38%) Business Intelligence
5 7 (13.46%) Data Analysis
5 7 (13.46%) Marketing Automation
5 7 (13.46%) Project Management
5 7 (13.46%) Stakeholder Management
6 6 (11.54%) Digital Marketing
6 6 (11.54%) Marketing Intelligence
7 5 (9.62%) B2B
7 5 (9.62%) Business Analysis
8 4 (7.69%) Analytical Thinking
8 4 (7.69%) Information Management
9 3 (5.77%) Customer Insight
9 3 (5.77%) Dashboard Development
9 3 (5.77%) Data Analytics
9 3 (5.77%) Forensic Analysis
9 3 (5.77%) Mathematical Modelling
9 3 (5.77%) Regulatory Compliance
Programming Languages
1 9 (17.31%) SQL
2 4 (7.69%) T-SQL
3 2 (3.85%) C
4 1 (1.92%) Apex Code
4 1 (1.92%) VBA
Qualifications
1 13 (25.00%) Degree
2 2 (3.85%) SAFe Agilist
3 1 (1.92%) ACCA
3 1 (1.92%) CIMA
3 1 (1.92%) Security Cleared
Quality Assurance & Compliance
1 2 (3.85%) Data Quality
2 1 (1.92%) GDPR
Vendors
1 25 (48.08%) Salesforce.com
2 13 (25.00%) Salesforce Marketing Cloud
3 11 (21.15%) Google
4 9 (17.31%) Microsoft
5 8 (15.38%) Oracle
6 7 (13.46%) Hootsuite
6 7 (13.46%) Sitecore
7 4 (7.69%) Marketo
8 3 (5.77%) Adobe
8 3 (5.77%) Tableau
9 1 (1.92%) Coremetrics
9 1 (1.92%) Maxymiser
9 1 (1.92%) Optimizely