Period
to 23 September 2017

The median contractor rate for a Marketing Analyst was £360 per day in advertised job vacancies during the 6 months to 23 September 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Analyst
UK
6 months to
23 Sep 2017
Same period 2016 Same period 2015
Rank 794 826 852
Rank change year-on-year +32 +26 -54
Contract jobs requiring a Marketing Analyst 56 57 49
As % of all contract IT jobs advertised in the UK 0.057% 0.053% 0.043%
As % of the Job Titles category 0.060% 0.056% 0.045%
Number of daily rates quoted 41 47 36
UK median daily rate £360 £375 £340
Median daily rate % change year-on-year -4.00% +10.29% +4.62%
10th Percentile £125 £195 £213
90th Percentile £506 £444 £473
UK excluding London median daily rate £325 £375 £294
% change year-on-year -13.33% +27.66% -12.96%
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 92818 101884 108531
% of contract IT jobs with a recognized job title 94.80% 94.81% 94.92%
Number of daily rates quoted 60726 66509 68742
UK median daily rate £438 £425 £400
Median daily rate % change year-on-year +2.94% +6.25% -
10th Percentile £263 £255 £245
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £390 £375
% change year-on-year +2.56% +4.00% +7.14%
Number of hourly rates quoted 2774 3193 4158
UK median hourly rate £19.00 £19.00 £17.77
Median hourly rate % change year-on-year - +6.92% +4.53%
10th Percentile £10.75 £10.44 £10.50
90th Percentile £48.75 £46.06 £43.75
UK excluding London median hourly rate £18.00 £18.63 £17.50
% change year-on-year -3.36% +6.43% +4.67%

Marketing Analyst
Job Vacancy Trend

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Analyst in the UK

Marketing Analyst
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analyst.

Contractor daily rate trend for Marketing Analyst in the UK

Marketing Analyst
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Analyst over the 6 months to 23 September 2017.

Contractor daily rate histogram for Marketing Analyst in the UK

Marketing Analyst
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Analyst.

Contractor hourly rate trend for Marketing Analyst in the UK

Marketing Analyst
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 6 months to 23 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +37 55 £360 +1.05% 11
London +4 32 £360 +6.67% 5
UK excluding London +55 23 £325 -13.33% 6
South East +44 19 £375 -10.71% 5
North of England +67 2 £288 -23.33% 1
North West +29 1 £325 -13.33% 1
Midlands +26 1 £435 -
South West +9 1 £163 -52.90%
Yorkshire - 1 £250 -
East Midlands - 1 £435 -

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 23 September 2017, Marketing Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Marketing Analyst in the job title.

1 56 (100.00%) Marketing
2 25 (44.64%) Analytics
3 21 (37.50%) CRM
4 19 (33.93%) Microsoft Excel
5 15 (26.79%) Analytical Skills
6 14 (25.00%) Google
6 14 (25.00%) Google Analytics
7 13 (23.21%) Degree
7 13 (23.21%) Digital Marketing
7 13 (23.21%) Business Intelligence
8 12 (21.43%) Advertising
9 11 (19.64%) Finance
10 10 (17.86%) Project Management
11 9 (16.07%) SQL
11 9 (16.07%) Retail
12 8 (14.29%) Power BI
12 8 (14.29%) Silverpop
12 8 (14.29%) Oracle
12 8 (14.29%) Salesforce.com
12 8 (14.29%) Business Analysis
13 7 (12.50%) Sitecore
13 7 (12.50%) Performance Management
13 7 (12.50%) Microsoft
13 7 (12.50%) Oracle Reports
13 7 (12.50%) Hootsuite
13 7 (12.50%) Marketing Technology
14 6 (10.71%) Salesforce Marketing Cloud
14 6 (10.71%) Data Analysis
15 5 (8.93%) Agile Software Development
15 5 (8.93%) Stakeholder Management

Marketing Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.57%) CMS
2 1 (1.79%) Adobe Experience Manager
2 1 (1.79%) SAS
2 1 (1.79%) SharePoint
Applications
1 19 (33.93%) Microsoft Excel
2 4 (7.14%) Microsoft Office
2 4 (7.14%) Microsoft PowerPoint
Business Applications
1 2 (3.57%) SAP BPC
2 1 (1.79%) Adobe Campaign
2 1 (1.79%) Dynamics CRM
2 1 (1.79%) Eloqua
2 1 (1.79%) FastStats
2 1 (1.79%) NetSuite
2 1 (1.79%) Salesforce.com CRM
2 1 (1.79%) Unica
2 1 (1.79%) WebTrends
Cloud Services
1 14 (25.00%) Google Analytics
2 8 (14.29%) Silverpop
3 5 (8.93%) AdWords
4 2 (3.57%) Adobe Analytics
Database & Business Intelligence
1 8 (14.29%) Power BI
2 7 (12.50%) Oracle Reports
3 3 (5.36%) SQL Server
4 2 (3.57%) BusinessObjects
5 1 (1.79%) Data Mart
5 1 (1.79%) Data Warehouse
5 1 (1.79%) QlikView
5 1 (1.79%) Relational Database
5 1 (1.79%) SQL Server Reporting Services
Development Applications
1 1 (1.79%) SQL Server Management Studio (SSMS)
General
1 56 (100.00%) Marketing
2 12 (21.43%) Advertising
3 11 (19.64%) Finance
4 9 (16.07%) Retail
5 2 (3.57%) Electronics
5 2 (3.57%) Games
5 2 (3.57%) Publishing
6 1 (1.79%) Banking
6 1 (1.79%) German Language
6 1 (1.79%) Investment Banking
6 1 (1.79%) Legal
6 1 (1.79%) Manufacturing
6 1 (1.79%) Telecoms
Miscellaneous
1 15 (26.79%) Analytical Skills
2 7 (12.50%) Marketing Technology
3 4 (7.14%) Greenfield Project
4 3 (5.36%) User Experience
5 2 (3.57%) Taxonomies
6 1 (1.79%) Data Protection Act
6 1 (1.79%) Management Information System
6 1 (1.79%) Mobile App
Processes & Methodologies
1 25 (44.64%) Analytics
2 21 (37.50%) CRM
3 13 (23.21%) Business Intelligence
3 13 (23.21%) Digital Marketing
4 10 (17.86%) Project Management
5 8 (14.29%) Business Analysis
6 7 (12.50%) Performance Management
7 6 (10.71%) Data Analysis
8 5 (8.93%) Agile Software Development
8 5 (8.93%) Stakeholder Management
9 4 (7.14%) E-Commerce
9 4 (7.14%) Marketing Analytics
9 4 (7.14%) Pay per click
9 4 (7.14%) Planning and Forecasting
9 4 (7.14%) Test Strategy
10 3 (5.36%) Campaign Analysis
10 3 (5.36%) Campaign Management
10 3 (5.36%) Global Marketing
10 3 (5.36%) Marketing Strategy
10 3 (5.36%) Online Marketing
Programming Languages
1 9 (16.07%) SQL
2 3 (5.36%) R
3 2 (3.57%) Python
Qualifications
1 13 (23.21%) Degree
2 1 (1.79%) MBA
2 1 (1.79%) Numerate Degree
Quality Assurance & Compliance
1 2 (3.57%) Data Quality
1 2 (3.57%) SLA
2 1 (1.79%) GDPR
2 1 (1.79%) QA
Vendors
1 14 (25.00%) Google
2 8 (14.29%) Oracle
2 8 (14.29%) Salesforce.com
3 7 (12.50%) Hootsuite
3 7 (12.50%) Microsoft
3 7 (12.50%) Sitecore
4 6 (10.71%) Salesforce Marketing Cloud
5 4 (7.14%) Adobe
5 4 (7.14%) Tableau
6 2 (3.57%) Cognos
6 2 (3.57%) IBM
6 2 (3.57%) SAP
7 1 (1.79%) Alteryx
7 1 (1.79%) Apteco
7 1 (1.79%) Coremetrics
7 1 (1.79%) DoubleClick
7 1 (1.79%) Omniture
7 1 (1.79%) Pega
7 1 (1.79%) Siebel