Period
to 21 June 2018

The median contractor rate for a Marketing Analyst was £350 per day in advertised job vacancies during the 6 months to 21 June 2018.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Analyst
UK
6 months to
21 Jun 2018
Same period 2017 Same period 2016
Rank 814 800 842
Rank change year-on-year -14 +42 -15
Contract jobs requiring a Marketing Analyst 65 46 57
As % of all contract IT jobs advertised in the UK 0.065% 0.050% 0.053%
As % of the Job Titles category 0.069% 0.053% 0.056%
Number of daily rates quoted 48 35 49
UK median daily rate £350 £360 £363
Median daily rate % change year-on-year -2.78% -0.69% +0.69%
10th Percentile £204 £178 £183
90th Percentile £463 £524 £440
UK excluding London median daily rate £263 £325 £375
% change year-on-year -19.23% -13.33% +15.38%
Number of hourly rates quoted 1 0 0
UK median hourly rate £23.00 - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 94,869 86,564 101,481
% of contract IT jobs with a recognized job title 94.83% 94.95% 95.11%
Number of daily rates quoted 62,095 55,999 65,887
UK median daily rate £450 £425 £420
Median daily rate % change year-on-year +5.88% +1.19% +5.00%
10th Percentile £269 £263 £255
90th Percentile £638 £613 £600
UK excluding London median daily rate £413 £400 £388
% change year-on-year +3.13% +3.23% +3.33%
Number of hourly rates quoted 3,065 2,864 3,105
UK median hourly rate £18.00 £18.70 £20.00
Median hourly rate % change year-on-year -3.74% -6.50% +14.29%
10th Percentile £11.00 £10.75 £10.50
90th Percentile £48.68 £50.00 £48.75
UK excluding London median hourly rate £17.50 £17.77 £20.00
% change year-on-year -1.52% -11.15% +18.87%

Marketing Analyst
Job Vacancy Trend

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Analyst in the UK

Marketing Analyst
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analyst.

Contractor daily rate trend for Marketing Analyst in the UK

Marketing Analyst
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing Analyst over the 6 months to 21 June 2018.

Contractor daily rate histogram for Marketing Analyst in the UK

Marketing Analyst
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Analyst.

Contractor hourly rate trend for Marketing Analyst in the UK

Marketing Analyst
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 6 months to 21 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -31 65 £350 -2.78% 8
London -34 34 £413 +14.58% 6
UK excluding London +16 31 £263 -19.23% 2
South East 0 25 £238 -44.12% 2
Midlands - 3 £360 -
West Midlands - 2 £365 -
South West +6 1 £380 +133.85%
East of England +4 1 £375 +50.00%
North of England -34 1 £350 +21.74%
North East - 1 £350 -
East Midlands - 1 £200 -

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 21 June 2018, Marketing Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Marketing Analyst in the job title.

1 65 (100.00%) Marketing
2 27 (41.54%) Analytics
3 22 (33.85%) Analytical Skills
4 21 (32.31%) Salesforce.com
5 19 (29.23%) Digital Marketing
6 18 (27.69%) Retail
7 17 (26.15%) Legal
8 15 (23.08%) SQL
8 15 (23.08%) Marketing Intelligence
9 14 (21.54%) Agile Software Development
10 12 (18.46%) Stakeholder Management
10 12 (18.46%) Google
11 11 (16.92%) Microsoft
12 10 (15.38%) Google Analytics
12 10 (15.38%) Microsoft Excel
13 9 (13.85%) CRM
13 9 (13.85%) Information Management
13 9 (13.85%) Eloqua
14 8 (12.31%) Data Analytics
14 8 (12.31%) Process Improvement
14 8 (12.31%) B2B
15 7 (10.77%) E-Commerce
15 7 (10.77%) JIRA
15 7 (10.77%) Confluence
15 7 (10.77%) GDPR
16 6 (9.23%) Personalization
16 6 (9.23%) A/B Testing
16 6 (9.23%) Marketing Automation
16 6 (9.23%) Data Protection
16 6 (9.23%) Campaign Analysis

Marketing Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (10.77%) Confluence
2 2 (3.08%) SAS
3 1 (1.54%) Adobe Experience Manager
3 1 (1.54%) CMS
Applications
1 10 (15.38%) Microsoft Excel
2 3 (4.62%) Microsoft Office
3 1 (1.54%) Microsoft PowerPoint
3 1 (1.54%) MS Visio
3 1 (1.54%) SPSS
Business Applications
1 9 (13.85%) Eloqua
2 3 (4.62%) Adobe Campaign
3 2 (3.08%) FastStats
Cloud Services
1 10 (15.38%) Google Analytics
2 2 (3.08%) SaaS
3 1 (1.54%) Adobe Analytics
3 1 (1.54%) Google Cloud Platform
3 1 (1.54%) Google Tag Manager
3 1 (1.54%) Veeva
Database & Business Intelligence
1 4 (6.15%) Power BI
2 2 (3.08%) BigQuery
2 2 (3.08%) Relational Database
2 2 (3.08%) SQL Server
3 1 (1.54%) Big Data
3 1 (1.54%) MySQL
Development Applications
1 7 (10.77%) JIRA
2 2 (3.08%) SQL Server Management Studio (SSMS)
General
1 65 (100.00%) Marketing
2 18 (27.69%) Retail
3 17 (26.15%) Legal
4 4 (6.15%) Finance
4 4 (6.15%) Publishing
5 2 (3.08%) Advertising
6 1 (1.54%) Banking
6 1 (1.54%) Pharmaceutical
6 1 (1.54%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (1.54%) Visualforce
Miscellaneous
1 22 (33.85%) Analytical Skills
2 4 (6.15%) Marketing Technology
2 4 (6.15%) Social Media
2 4 (6.15%) User Experience
3 2 (3.08%) Data Protection Act
4 1 (1.54%) FMCG
4 1 (1.54%) iPad
4 1 (1.54%) Life Science
4 1 (1.54%) Mobile App
4 1 (1.54%) Robotics
4 1 (1.54%) Self-Motivation
Processes & Methodologies
1 27 (41.54%) Analytics
2 19 (29.23%) Digital Marketing
3 15 (23.08%) Marketing Intelligence
4 14 (21.54%) Agile Software Development
5 12 (18.46%) Stakeholder Management
6 9 (13.85%) CRM
6 9 (13.85%) Information Management
7 8 (12.31%) B2B
7 8 (12.31%) Data Analytics
7 8 (12.31%) Process Improvement
8 7 (10.77%) E-Commerce
9 6 (9.23%) A/B Testing
9 6 (9.23%) Business Analysis
9 6 (9.23%) Campaign Analysis
9 6 (9.23%) Data Analysis
9 6 (9.23%) Data Protection
9 6 (9.23%) Marketing Automation
9 6 (9.23%) Personalization
10 5 (7.69%) Actionable Insight
10 5 (7.69%) Customer Insight
Programming Languages
1 15 (23.08%) SQL
2 2 (3.08%) T-SQL
2 2 (3.08%) VBA
3 1 (1.54%) Apex Code
Qualifications
1 5 (7.69%) Degree
2 1 (1.54%) ISEB
2 1 (1.54%) Security Cleared
Quality Assurance & Compliance
1 7 (10.77%) GDPR
2 3 (4.62%) QA
Vendors
1 21 (32.31%) Salesforce.com
2 12 (18.46%) Google
3 11 (16.92%) Microsoft
4 6 (9.23%) Adobe
5 4 (6.15%) Tableau
6 3 (4.62%) Facebook
6 3 (4.62%) Twitter
7 2 (3.08%) Oracle
7 2 (3.08%) Salesforce Marketing Cloud
7 2 (3.08%) Siebel
8 1 (1.54%) Capita
8 1 (1.54%) DoubleClick
8 1 (1.54%) Omniture
8 1 (1.54%) Snowplow
8 1 (1.54%) Tealium