Marketing Analyst Contract Job Trends in the UK excluding London

Marketing Analyst
UK > UK excluding London

The median Marketing Analyst daily rate in the UK excluding London is £388, according to job vacancies posted in the 6 months leading up to 15 November 2025.

The table below compares current contractor rates and summary statistics with the previous two years.

6 months to
15 Nov 2025
Same period 2024 Same period 2023
Rank 393 360 406
Rank change year-on-year -33 +46 +101
Contract jobs requiring a Marketing Analyst 3 4 3
As % of all contract jobs in the UK excluding London 0.017% 0.024% 0.014%
As % of the Job Titles category 0.019% 0.026% 0.015%
Number of daily rates quoted 2 0 3
10th Percentile £298 - £228
25th Percentile £331 - £335
Median daily rate (50th Percentile) £388 - £525
75th Percentile £444 - £625
90th Percentile £478 - £678
UK median daily rate £500 £355 £525
% change year-on-year +40.85% -32.38% +31.25%

All Contract IT Job Vacancies
UK excluding London

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies in the UK excluding London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK excluding London with a recognized job title 15,618 15,385 19,532
% of contract IT jobs with a recognized job title 89.75% 92.25% 93.82%
Number of daily rates quoted 9,681 8,827 12,943
10th Percentile £207 £220 £213
25th Percentile £363 £375 £381
Median daily rate (50th Percentile) £475 £490 £500
Median % change year-on-year -3.06% -2.00% -
75th Percentile £575 £588 £600
90th Percentile £675 £676 £688
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,532 1,057 1,264
10th Percentile £13.75 £15.00 £14.25
25th Percentile £17.22 £20.00 £18.00
Median hourly rate £25.15 £35.00 £44.50
Median % change year-on-year -28.14% -21.35% +85.26%
75th Percentile £53.75 £65.00 £65.00
90th Percentile £70.00 £73.75 £77.00
UK median hourly rate £25.15 £36.00 £44.50
% change year-on-year -30.14% -19.10% +58.28%

Marketing Analyst
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of contract IT job postings featuring 'Marketing Analyst' in the job title relative to all contract IT jobs advertised in the UK excluding London.

Marketing Analyst job vacancy trend in the UK excluding London

Marketing Analyst
Daily Rate Trend in the UK excluding London

Contractor daily rate distribution trend for Marketing Analyst job vacancies in the UK excluding London.

Contractor daily rate distribution trend for Marketing Analyst job vacancies in the UK excluding London

Marketing Analyst
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Marketing Analyst in the UK excluding London over the 6 months to 15 November 2025.

Daily rate histogram for Marketing Analyst in the UK excluding London

Marketing Analyst
Hourly Rate Trend in the UK excluding London

Contractor hourly rate distribution trend for Marketing Analyst job vacancies in the UK excluding London.

Contractor hourly rate distribution trend for Marketing Analyst job vacancies in the UK excluding London

Marketing Analyst
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the UK excluding London region over the 6 months to 15 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
South East +1 2 £275 - 4
North of England - 1 £500 - 5
North West - 1 £500 - 3
Marketing Analyst
UK

Marketing Analyst Skill Set
Top 30 Co-Occurring Skills & Capabilities in the UK excluding London

For the 6 months to 15 November 2025, Marketing Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads across the UK excluding London region featuring Marketing Analyst in the job title.

1 1 (33.33%) Actionable Insight
1 1 (33.33%) Adobe
1 1 (33.33%) Adobe Analytics
1 1 (33.33%) Analytics
1 1 (33.33%) Asset Management
1 1 (33.33%) Business Intelligence
1 1 (33.33%) CMS
1 1 (33.33%) Content Management
1 1 (33.33%) Data Management
1 1 (33.33%) Data Migration
1 1 (33.33%) Data Warehouse
1 1 (33.33%) Digital Marketing
1 1 (33.33%) E-Commerce
1 1 (33.33%) GAP Analysis
1 1 (33.33%) Google
1 1 (33.33%) Google Ads
1 1 (33.33%) Google Data Studio
1 1 (33.33%) Looker
1 1 (33.33%) Marketing Analytics
1 1 (33.33%) Migration
1 1 (33.33%) MoSCoW
1 1 (33.33%) Power BI
1 1 (33.33%) Power Platform
1 1 (33.33%) Qlik Sense
1 1 (33.33%) Root Cause Analysis
1 1 (33.33%) Salesforce
1 1 (33.33%) Salesforce Marketing Cloud
1 1 (33.33%) SQL
1 1 (33.33%) Tableau
1 1 (33.33%) TikTok

Marketing Analyst Skill Set
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (33.33%) CMS
Cloud Services
1 1 (33.33%) Adobe Analytics
1 1 (33.33%) Google Ads
1 1 (33.33%) Google Data Studio
1 1 (33.33%) Power Platform
Database & Business Intelligence
1 1 (33.33%) Data Warehouse
1 1 (33.33%) Looker
1 1 (33.33%) Power BI
1 1 (33.33%) Qlik Sense
1 1 (33.33%) Tableau
General
1 3 (100.00%) Marketing
2 1 (33.33%) Retail
Processes & Methodologies
1 1 (33.33%) Actionable Insight
1 1 (33.33%) Analytics
1 1 (33.33%) Asset Management
1 1 (33.33%) Business Intelligence
1 1 (33.33%) Content Management
1 1 (33.33%) Data Management
1 1 (33.33%) Data Migration
1 1 (33.33%) Digital Marketing
1 1 (33.33%) E-Commerce
1 1 (33.33%) GAP Analysis
1 1 (33.33%) Marketing Analytics
1 1 (33.33%) Migration
1 1 (33.33%) MoSCoW
1 1 (33.33%) Root Cause Analysis
Programming Languages
1 1 (33.33%) SQL
Vendors
1 1 (33.33%) Adobe
1 1 (33.33%) Google
1 1 (33.33%) Salesforce
1 1 (33.33%) Salesforce Marketing Cloud
1 1 (33.33%) TikTok