Period
to 17 January 2018

The median contractor rate for a Digital Marketing Manager was £375 per day in advertised job vacancies during the 6 months to 17 January 2018.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing Manager
UK
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 859 835 845
Rank change year-on-year -24 +10 -7
Contract jobs requiring a Digital Marketing Manager 37 30 27
As % of all contract IT jobs advertised in the UK 0.037% 0.031% 0.025%
As % of the Job Titles category 0.039% 0.033% 0.027%
Number of daily rates quoted 29 18 19
UK median daily rate £375 £275 £313
Median daily rate % change year-on-year +36.36% -12.00% -10.71%
10th Percentile £260 £238 £225
90th Percentile £470 £491 £462
UK excluding London median daily rate £375 £275 £400
% change year-on-year +36.36% -31.25% -8.57%
Number of hourly rates quoted 0 1 0
UK median hourly rate - £36.00 -
UK excluding London median hourly rate - £36.00 -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 95,102 92,258 100,985
% of contract IT jobs with a recognized job title 94.81% 94.78% 94.95%
Number of daily rates quoted 63,208 60,233 64,366
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £260 £254 £250
90th Percentile £625 £600 £600
UK excluding London median daily rate £400 £400 £380
% change year-on-year - +5.26% +2.70%
Number of hourly rates quoted 2,777 3,239 3,822
UK median hourly rate £18.50 £18.00 £18.51
Median hourly rate % change year-on-year +2.78% -2.76% +12.18%
10th Percentile £10.75 £10.50 £10.50
90th Percentile £47.83 £47.25 £47.14
UK excluding London median hourly rate £17.50 £17.50 £18.00
% change year-on-year - -2.78% +9.09%

Digital Marketing Manager
Job Vacancy Trend

Job postings that featured Digital Marketing Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing Manager.

Contractor daily rate trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing Manager over the 6 months to 17 January 2018.

Contractor daily rate histogram for Digital Marketing Manager in the UK

Digital Marketing Manager
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing Manager within the UK over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 36 £375 +15.38% 23
UK excluding London +32 20 £375 +36.36% 14
South East -10 15 £400 +60.00% 2
London -22 14 £350 -17.65% 10
Midlands +8 2 £225 -
West Midlands - 2 £225 -
North of England +48 1 £275 -31.25% 7
South West +5 1 £325 - 3
Scotland -16 1 £150 -45.45%
Yorkshire - 1 £275 - 5

Digital Marketing Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 17 January 2018, Digital Marketing Manager contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Digital Marketing Manager in the job title.

1 37 (100.00%) Marketing
2 31 (83.78%) Digital Marketing
3 15 (40.54%) Agile Software Development
4 10 (27.03%) Analytics
4 10 (27.03%) Adobe
5 9 (24.32%) Finance
5 9 (24.32%) Social Media
6 7 (18.92%) Marketing Strategy
6 7 (18.92%) Marketing Automation
7 6 (16.22%) User Experience
7 6 (16.22%) Project Management
7 6 (16.22%) Stakeholder Management
7 6 (16.22%) SEO
8 5 (13.51%) E-Commerce
8 5 (13.51%) CRM
8 5 (13.51%) Business Intelligence
8 5 (13.51%) B2B
8 5 (13.51%) Waterfall
8 5 (13.51%) Pay per click
9 4 (10.81%) Degree
9 4 (10.81%) Eloqua
9 4 (10.81%) Data Analytics
9 4 (10.81%) Campaign Management
9 4 (10.81%) Web Services
9 4 (10.81%) CMS
9 4 (10.81%) Pharmaceutical
9 4 (10.81%) Social Listening
10 3 (8.11%) Brand Awareness
10 3 (8.11%) Matrix Organization
10 3 (8.11%) Advertising

Digital Marketing Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (10.81%) CMS
2 1 (2.70%) EPiServer
2 1 (2.70%) Sitecore CMS
Applications
1 2 (5.41%) Microsoft Office
Business Applications
1 4 (10.81%) Eloqua
Cloud Services
1 2 (5.41%) Veeva
Communications & Networking
1 2 (5.41%) SMS
Database & Business Intelligence
1 2 (5.41%) Big Data
1 2 (5.41%) Data Warehouse
1 2 (5.41%) Power BI
1 2 (5.41%) QlikView
General
1 37 (100.00%) Marketing
2 9 (24.32%) Finance
3 4 (10.81%) Pharmaceutical
4 3 (8.11%) Advertising
4 3 (8.11%) Brand Awareness
5 2 (5.41%) Banking
5 2 (5.41%) Billing
5 2 (5.41%) Manufacturing
5 2 (5.41%) Retail
6 1 (2.70%) Automotive
6 1 (2.70%) Retail Banking
Libraries, Frameworks & Software Standards
1 4 (10.81%) Web Services
2 2 (5.41%) CSS
2 2 (5.41%) HTML
Miscellaneous
1 9 (24.32%) Social Media
2 6 (16.22%) User Experience
3 2 (5.41%) Analytical Skills
3 2 (5.41%) Life Science
3 2 (5.41%) Marketing Technology
3 2 (5.41%) Virtual Team
4 1 (2.70%) FMCG
4 1 (2.70%) Mobile App
4 1 (2.70%) Social Network
Processes & Methodologies
1 31 (83.78%) Digital Marketing
2 15 (40.54%) Agile Software Development
3 10 (27.03%) Analytics
4 7 (18.92%) Marketing Automation
4 7 (18.92%) Marketing Strategy
5 6 (16.22%) Project Management
5 6 (16.22%) SEO
5 6 (16.22%) Stakeholder Management
6 5 (13.51%) B2B
6 5 (13.51%) Business Intelligence
6 5 (13.51%) CRM
6 5 (13.51%) E-Commerce
6 5 (13.51%) Pay per click
6 5 (13.51%) Waterfall
7 4 (10.81%) Campaign Management
7 4 (10.81%) Data Analytics
7 4 (10.81%) Social Listening
8 3 (8.11%) Direct Marketing
8 3 (8.11%) Email Marketing
8 3 (8.11%) Matrix Organization
Programming Languages
1 2 (5.41%) SQL
2 1 (2.70%) C
2 1 (2.70%) JavaScript
Qualifications
1 4 (10.81%) Degree
2 2 (5.41%) Master's Degree
2 2 (5.41%) PMP
3 1 (2.70%) PMI Certification
3 1 (2.70%) PRINCE2 Certification
Quality Assurance & Compliance
1 1 (2.70%) GDPR
1 1 (2.70%) PMO
Systems Management
1 2 (5.41%) TeamSite
Vendors
1 10 (27.03%) Adobe
2 3 (8.11%) Marketo
2 3 (8.11%) Twitter
3 2 (5.41%) Google
3 2 (5.41%) HubSpot
3 2 (5.41%) Omniture
3 2 (5.41%) Pardot
4 1 (2.70%) Facebook
4 1 (2.70%) Microsoft
4 1 (2.70%) Oracle
4 1 (2.70%) Siebel
4 1 (2.70%) Sitecore