The median contractor rate for a Digital Marketing Manager was £255 per day in advertised job vacancies during the 3 months to 27 April 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing Manager
UK
3 months to
27 Apr 2017
Same period 2016 Same period 2015
Rank 580 643 602
Rank change year-on-year +63 -41  
Contract jobs requiring a Digital Marketing Manager 15 12 25
As % of all contract IT jobs advertised in the UK 0.032% 0.021% 0.045%
As % of the Job Titles category 0.034% 0.023% 0.047%
Number of daily rates quoted 8 7 18
Median daily rate £255 £338 £363
Median daily rate % change year-on-year -24.44% -6.89%  
90% offered a daily rate of more than £213 £245 £243
10% offered a daily rate of more than £415 £400 £423
UK excluding London median daily rate £350 £338 £375
% change year-on-year +3.70% -10.00%  
Number of hourly rates quoted 1 0 0
Median hourly rate £21.50 - -
UK excluding London median hourly rate £21.50 - -

The next table is for comparison with the above and includes summary statistics for all job roles in contract job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of contract jobs in our overall sample.

Contract IT Job Roles
UK
Contract job vacancies with a job title containing a recognized job role 43948 53151 52856
As % of all contract IT job vacancies advertised in the UK 94.58% 95.09% 94.77%
Number of daily rates quoted 28537 34639 32004
Median daily rate £430 £425 £400
Median daily rate % change year-on-year +1.17% +6.25%  
90% offered a daily rate of more than £265 £263 £245
10% offered a daily rate of more than £600 £600 £563
UK excluding London median daily rate £400 £391 £375
% change year-on-year +2.43% +4.13%  
Number of hourly rates quoted 1440 1542 2110
Median hourly rate £18.33 £17.50 £17.50
Median hourly rate % change year-on-year +4.74% -  
90% offered a hourly rate of more than £11.50 £11.00 £11.00
10% offered a hourly rate of more than £47.83 £45.00 £42.50
UK excluding London median hourly rate £17.50 £17.50 £16.72
% change year-on-year - +4.66%  

Digital Marketing Manager
Job Vacancy Trend

The job posting trend of jobs advertised that featured Digital Marketing Manager in the job title.

Job vacancy trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing Manager.

Contractor daily rate trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing Manager over the 3 months to 27 April 2017.

Contractor daily rate histogram for Digital Marketing Manager in the UK

Digital Marketing Manager
Top 19 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing Manager within the UK over the 3 months to 27 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +37 13 £255 -21.53% 9
London +31 6 £240 -12.72% 5
South East +18 5 £355 -11.25% 1
Surrey +4 2 - -
Guildford - 2 - -
Berkshire - 2 £355 - 1
Scotland +37 1 £150 -57.14%
South West +12 1 - - 1
Wales - 1 £400 -
South Wales - 1 £400 -
North West - 1 £350 - 1
Merseyside - 1 £350 -
Middlesex - 1 - -
Gloucestershire - 1 - -
Reading - 1 £450 -
Liverpool - 1 £350 -
Edinburgh - 1 £150 -
Cheltenham - 1 - -
Cardiff - 1 £400 -

Digital Marketing Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 27 April 2017, Digital Marketing Manager contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Digital Marketing Manager in the job title.

1 29 (100.00%) Marketing
2 23 (79.31%) Digital Marketing
3 16 (55.17%) Analytics
4 9 (31.03%) Analytical Skills
5 8 (27.59%) SEO
5 8 (27.59%) E-Commerce
5 8 (27.59%) Project Management
6 7 (24.14%) Degree
7 6 (20.69%) CRM
7 6 (20.69%) Agile Software Development
8 5 (17.24%) Finance
8 5 (17.24%) Google
8 5 (17.24%) Social Media
8 5 (17.24%) Marketing Strategy
9 4 (13.79%) Google Analytics
9 4 (13.79%) Waterfall
9 4 (13.79%) Hudson
9 4 (13.79%) German Language
9 4 (13.79%) Pay per click
9 4 (13.79%) Web Design
9 4 (13.79%) PRINCE2
10 3 (10.34%) Microsoft Excel
10 3 (10.34%) B2B
10 3 (10.34%) Adobe
10 3 (10.34%) Financial Institution
10 3 (10.34%) Advertising
10 3 (10.34%) Content Management
10 3 (10.34%) CMS
10 3 (10.34%) Web Analytics
10 3 (10.34%) Microsoft PowerPoint

Digital Marketing Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (10.34%) CMS
2 2 (6.90%) Adobe Experience Manager
3 1 (3.45%) WordPress
Applications
1 3 (10.34%) Microsoft Excel
1 3 (10.34%) Microsoft PowerPoint
2 1 (3.45%) Adobe Creative Suite
Business Applications
1 1 (3.45%) Eloqua
1 1 (3.45%) Magento
1 1 (3.45%) Salesforce.com CRM
1 1 (3.45%) Sprinklr
Cloud Services
1 4 (13.79%) Google Analytics
2 2 (6.90%) AdWords
2 2 (6.90%) BlueKai
3 1 (3.45%) Adobe Analytics
3 1 (3.45%) Google Tag Manager
3 1 (3.45%) MailChimp
3 1 (3.45%) SaaS
Database & Business Intelligence
1 1 (3.45%) Big Data
Development Applications
1 4 (13.79%) Hudson
General
1 29 (100.00%) Marketing
2 5 (17.24%) Finance
3 4 (13.79%) German Language
4 3 (10.34%) Advertising
4 3 (10.34%) Financial Institution
5 2 (6.90%) Danish Language
6 1 (3.45%) Dutch Language
6 1 (3.45%) French Language
6 1 (3.45%) Multimedia
6 1 (3.45%) Publishing
Libraries, Frameworks & Software Standards
1 2 (6.90%) HTML
2 1 (3.45%) CSS
2 1 (3.45%) Web Services
Miscellaneous
1 9 (31.03%) Analytical Skills
2 5 (17.24%) Social Media
3 3 (10.34%) Digital Media
4 2 (6.90%) Blog
5 1 (3.45%) Animation
5 1 (3.45%) FMCG
5 1 (3.45%) Graphic Design
5 1 (3.45%) Mobile App
5 1 (3.45%) Photography
Operating Systems
1 1 (3.45%) Mac OS X
Processes & Methodologies
1 23 (79.31%) Digital Marketing
2 16 (55.17%) Analytics
3 8 (27.59%) E-Commerce
3 8 (27.59%) Project Management
3 8 (27.59%) SEO
4 6 (20.69%) Agile Software Development
4 6 (20.69%) CRM
5 5 (17.24%) Marketing Strategy
6 4 (13.79%) Pay per click
6 4 (13.79%) PRINCE2
6 4 (13.79%) Waterfall
6 4 (13.79%) Web Design
7 3 (10.34%) B2B
7 3 (10.34%) Brand Management
7 3 (10.34%) Content Management
7 3 (10.34%) Online Marketing
7 3 (10.34%) Web Analytics
8 2 (6.90%) Data Management
8 2 (6.90%) Direct Marketing
8 2 (6.90%) Programme Management
Qualifications
1 7 (24.14%) Degree
2 1 (3.45%) MBA
Quality Assurance & Compliance
1 2 (6.90%) Actionable Recommendations
2 1 (3.45%) Disclosure Scotland
2 1 (3.45%) PMO
Vendors
1 5 (17.24%) Google
2 3 (10.34%) Adobe
3 2 (6.90%) Microsoft
3 2 (6.90%) Oracle
3 2 (6.90%) Salesforce.com
4 1 (3.45%) Facebook
4 1 (3.45%) Omniture
4 1 (3.45%) Twitter
Exeter, Devon
Bluetownonline
Rate: £22000 - £27000 per annum
Posted: 12 hours ago
London
Function 22
Rate: £350 - £450 Per Day
Posted: 2 days ago
London
Premier Media
Rate: £200 - £230 per annum
Posted: 8 days ago