The following table provides summary statistics for contract job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
UK
Rank 424 443 455
Rank change year-on-year +19 +12  
Contract jobs citing SEO 169 206 170
As % of all contract IT jobs advertised in the UK 0.37% 0.39% 0.32%
As % of the Processes & Methodologies category 0.45% 0.47% 0.40%
Number of daily rates quoted 120 128 86
Median daily rate £350 £325 £325
Median daily rate % change year-on-year +7.69% -  
90% offered a daily rate of more than £225 £200 £190
10% offered a daily rate of more than £500 £500 £500
UK excluding London median daily rate £350 £301 £275
% change year-on-year +16.18% +9.54%  
Number of hourly rates quoted 0 4 5
Median hourly rate - £17.96 £20.00
Median hourly rate % change year-on-year - -10.21%  
UK excluding London median hourly rate - £15.50 £19.00
% change year-on-year - -18.42%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 37646 44098 42190
As % of all contract IT job vacancies advertised in the UK 83.11% 82.88% 79.77%
Number of daily rates quoted 24821 28901 26121
Median daily rate £450 £425 £420
Median daily rate % change year-on-year +5.88% +1.19%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% +0.06%  
Number of hourly rates quoted 953 1111 1212
Median hourly rate £35.00 £37.50 £27.85
Median hourly rate % change year-on-year -6.66% +34.67%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £36.00 £38.75 £30.00
% change year-on-year -7.09% +29.16%  

SEO
Job Vacancy Trend

The job posting trend of jobs advertised citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the UK

SEO
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO.

Contractor daily rate trend for SEO in the UK

SEO
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing SEO over the 3 months to 25 March 2017.

Contractor daily rate histogram for SEO in the UK

SEO
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO.

Contractor hourly rate trend for SEO in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 161 £350 +2.56% 137
London +42 98 £368 -2.00% 54
South East +1 27 £350 +15.70% 18
City of London +14 14 £355 -37.44% 12
Yorkshire +18 8 £345 +30.18% 2
Berkshire +7 8 £375 +70.45% 3
Newcastle upon Tyne -5 8 £295 - 2
North East -5 8 £295 - 2
Tyne and Wear -6 8 £295 - 2
Worthing +21 7 £350 -
North West +13 7 £550 +57.14% 28
West Sussex +2 7 £350 - 1
East Midlands -7 7 £300 +33.33% 11
Leicestershire +1 6 £325 +44.44% 1
East of England -3 6 £370 -7.50% 12
Leicester - 6 £325 - 1
Hampshire +13 5 £370 +9.62% 3
Sheffield +6 5 £350 +55.55%
South Yorkshire +5 5 £350 +55.55%
Scotland +13 4 £325 +62.50% 1
Lancashire - 4 - - 1
Leeds +11 3 £363 +18.85% 1
West Yorkshire +10 3 £300 -1.63% 1
Surrey +10 3 £350 +15.70% 4
Hertfordshire +5 3 £475 +5.55% 3
South West 0 3 £845 +181.66% 6
Merseyside - 3 £550 - 5
Newbury - 3 £365 - 1
Feltham - 3 - -
South Wales +17 2 £356 +23.91% 1

SEO
Top 30 Related IT Skills

For the 6 months to 25 March 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 142 (45.08%) Agile Software Development
2 139 (44.13%) HTML
3 126 (40.00%) CSS
4 107 (33.97%) Analytics
5 102 (32.38%) JavaScript
6 101 (32.06%) User Experience
7 82 (26.03%) Marketing
8 77 (24.44%) CMS
9 69 (21.90%) Social Media
10 59 (18.73%) HTML5
10 59 (18.73%) Google
11 53 (16.83%) Google Analytics
11 53 (16.83%) Front End Development
12 49 (15.56%) Web Development
13 48 (15.24%) Content Management
13 48 (15.24%) Publishing
14 47 (14.92%) jQuery
15 41 (13.02%) CSS3
15 41 (13.02%) Legal
15 41 (13.02%) E-Commerce
15 41 (13.02%) Analytical Skills
16 40 (12.70%) Digital Marketing
17 39 (12.38%) Adobe
18 37 (11.75%) Project Management
19 34 (10.79%) Git (software)
20 33 (10.48%) PHP
21 32 (10.16%) Stakeholder Management
21 32 (10.16%) Pay per click
22 31 (9.84%) Web Application Development
23 30 (9.52%) Microsoft

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 77 (24.44%) CMS
2 28 (8.89%) WordPress
3 18 (5.71%) Drupal
4 16 (5.08%) Adobe Experience Manager
5 11 (3.49%) SharePoint
6 9 (2.86%) Sitecore CMS
7 7 (2.22%) Umbraco
8 6 (1.90%) Apache
9 5 (1.59%) Joomla!
10 3 (0.95%) Apache Solr
10 3 (0.95%) Apache Spark
10 3 (0.95%) Liferay
10 3 (0.95%) WebSphere
11 2 (0.63%) Confluence
11 2 (0.63%) Magnolia
11 2 (0.63%) Oracle SOA Suite
11 2 (0.63%) SAS
11 2 (0.63%) WebLogic
11 2 (0.63%) WebSphere Application Server
12 1 (0.32%) SharePoint 2010
Applications
1 20 (6.35%) Photoshop
2 17 (5.40%) MS Excel
3 13 (4.13%) MS Office
4 7 (2.22%) Adobe Illustrator
5 5 (1.59%) MS Project
6 3 (0.95%) MS PowerPoint
7 2 (0.63%) Adobe Creative Suite
7 2 (0.63%) MS Visio
7 2 (0.63%) OmniGraffle
7 2 (0.63%) Spreadsheet
8 1 (0.32%) GIMP
8 1 (0.32%) InDesign
Business Applications
1 5 (1.59%) WebTrends
2 2 (0.63%) Eloqua
2 2 (0.63%) Magento
2 2 (0.63%) SAP Hybris
3 1 (0.32%) Adobe Campaign
3 1 (0.32%) Dynamics CRM
3 1 (0.32%) Payment Gateway
3 1 (0.32%) Radian6
3 1 (0.32%) Salesforce.com CRM
3 1 (0.32%) SAP Oil and Gas
3 1 (0.32%) SDL Web 8
3 1 (0.32%) Sprinklr
Cloud Services
1 53 (16.83%) Google Analytics
2 18 (5.71%) Adobe Analytics
3 10 (3.17%) GitHub
4 6 (1.90%) AdWords
5 3 (0.95%) Akamai
5 3 (0.95%) PaaS
6 2 (0.63%) Amazon AWS
6 2 (0.63%) Google Checkout
7 1 (0.32%) Adobe Creative Cloud
7 1 (0.32%) Amazon EC2
7 1 (0.32%) BlueKai
7 1 (0.32%) Google Tag Manager
7 1 (0.32%) Microsoft Azure
7 1 (0.32%) Trello
Communications & Networking
1 9 (2.86%) HTTP
1 9 (2.86%) Internet
2 4 (1.27%) LDAP
3 2 (0.63%) Intranet
4 1 (0.32%) FTP
Database & Business Intelligence
1 17 (5.40%) MySQL
2 6 (1.90%) BusinessObjects
2 6 (1.90%) Relational Database
3 5 (1.59%) Jackrabbit
3 5 (1.59%) NoSQL
3 5 (1.59%) SQL Server
4 3 (0.95%) Big Data
4 3 (0.95%) MongoDB
5 2 (0.63%) CouchDB
5 2 (0.63%) Data Warehouse
5 2 (0.63%) Endeca
5 2 (0.63%) Neo4j
5 2 (0.63%) Riak
6 1 (0.32%) Oracle Database
6 1 (0.32%) Oracle Database 12c
6 1 (0.32%) Oracle Reports
6 1 (0.32%) PostgreSQL
6 1 (0.32%) Redis
6 1 (0.32%) SQL Server 2012
Development Applications
1 34 (10.79%) Git (software)
2 13 (4.13%) JIRA
3 11 (3.49%) Grunt
3 11 (3.49%) Subversion
4 8 (2.54%) Axure RP
4 8 (2.54%) JUnit
4 8 (2.54%) Maven
5 7 (2.22%) gulp
5 7 (2.22%) webpack
6 5 (1.59%) Dreamweaver
6 5 (1.59%) Jenkins
6 5 (1.59%) Mockito
7 4 (1.27%) Balsamiq Mockups
7 4 (1.27%) Cucumber
7 4 (1.27%) Visual Studio
8 3 (0.95%) Ant
8 3 (0.95%) Jasmine
8 3 (0.95%) Mocha
8 3 (0.95%) PHPUnit
8 3 (0.95%) Protractor
General
1 82 (26.03%) Marketing
2 48 (15.24%) Publishing
3 41 (13.02%) Legal
4 27 (8.57%) Retail
5 20 (6.35%) Finance
6 11 (3.49%) Telecoms
7 8 (2.54%) Advertising
7 8 (2.54%) Banking
8 4 (1.27%) Automotive
9 3 (0.95%) Financial Institution
9 3 (0.95%) Games
9 3 (0.95%) Manufacturing
10 2 (0.63%) Brand Awareness
10 2 (0.63%) German Language
10 2 (0.63%) Law
10 2 (0.63%) Pharmaceutical
11 1 (0.32%) Arabic Language
11 1 (0.32%) Dutch Language
11 1 (0.32%) Local Government
11 1 (0.32%) Multimedia
Job Titles
1 93 (29.52%) Developer
2 48 (15.24%) Designer
3 45 (14.29%) Front End Developer (Client-Side Developer)
4 38 (12.06%) Content Designer
5 30 (9.52%) Analyst
6 23 (7.30%) JavaScript Developer
7 21 (6.67%) Consultant
8 20 (6.35%) Web Developer
9 15 (4.76%) Business Analyst
10 13 (4.13%) HTML Developer
11 12 (3.81%) SEO Consultant
11 12 (3.81%) Web Designer
12 11 (3.49%) Architect
12 11 (3.49%) Digital Designer
12 11 (3.49%) PHP Developer
12 11 (3.49%) SEO Analyst
12 11 (3.49%) SEO Manager
12 11 (3.49%) WordPress Developer
13 10 (3.17%) Digital Content Designer
13 10 (3.17%) HTML CSS Developer
Libraries, Frameworks & Software Standards
1 139 (44.13%) HTML
2 126 (40.00%) CSS
3 59 (18.73%) HTML5
4 47 (14.92%) jQuery
5 41 (13.02%) CSS3
6 25 (7.94%) AngularJS
7 24 (7.62%) Ajax
8 22 (6.98%) Sass
9 19 (6.03%) XML
10 18 (5.71%) Web Services
11 16 (5.08%) React
12 15 (4.76%) RESTful
13 14 (4.44%) .NET
13 14 (4.44%) Twitter Bootstrap
14 11 (3.49%) Angular 2
15 10 (3.17%) LESS
15 10 (3.17%) Node.js
15 10 (3.17%) Spring
16 9 (2.86%) J2EE
16 9 (2.86%) JSP
Miscellaneous
1 101 (32.06%) User Experience
2 69 (21.90%) Social Media
3 41 (13.02%) Analytical Skills
4 10 (3.17%) Mobile App
5 8 (2.54%) Blog
5 8 (2.54%) Management Information System
5 8 (2.54%) W3C
6 7 (2.22%) Digital Media
7 5 (1.59%) Web 2.0
8 4 (1.27%) Computer Science
9 3 (0.95%) Derivative
9 3 (0.95%) FMCG
9 3 (0.95%) Market Risk
9 3 (0.95%) Wiki
10 2 (0.63%) Equities
10 2 (0.63%) Graphic Design
10 2 (0.63%) iPad
10 2 (0.63%) RIA
10 2 (0.63%) Streaming Video
10 2 (0.63%) Taxonomies
Operating Systems
1 5 (1.59%) Apple iOS
2 4 (1.27%) Linux
2 4 (1.27%) Mac OS X
3 3 (0.95%) Windows
4 2 (0.63%) Windows Server
5 1 (0.32%) Android
5 1 (0.32%) Mac OS
5 1 (0.32%) Solaris
5 1 (0.32%) Unix
5 1 (0.32%) Windows Server 2008
Processes & Methodologies
1 142 (45.08%) Agile Software Development
2 107 (33.97%) Analytics
3 53 (16.83%) Front End Development
4 49 (15.56%) Web Development
5 48 (15.24%) Content Management
6 41 (13.02%) E-Commerce
7 40 (12.70%) Digital Marketing
8 37 (11.75%) Project Management
9 32 (10.16%) Pay per click
9 32 (10.16%) Stakeholder Management
10 31 (9.84%) Web Application Development
11 26 (8.25%) Responsive Web Design
11 26 (8.25%) Web Analytics
11 26 (8.25%) Web Design
12 23 (7.30%) TDD
13 22 (6.98%) Scrum
14 21 (6.67%) Prototyping
15 20 (6.35%) A/B Testing
15 20 (6.35%) CRM
16 18 (5.71%) Wireframes
Programming Languages
1 102 (32.38%) JavaScript
2 33 (10.48%) PHP
3 21 (6.67%) SQL
4 19 (6.03%) Java
5 13 (4.13%) C
6 10 (3.17%) Python
7 5 (1.59%) Scala
8 4 (1.27%) C#
8 4 (1.27%) Ruby
9 3 (0.95%) ES6
9 3 (0.95%) R
10 2 (0.63%) Groovy
10 2 (0.63%) SPARQL
11 1 (0.32%) Go
11 1 (0.32%) TypeScript
11 1 (0.32%) VB
11 1 (0.32%) VB.NET
Qualifications
1 14 (4.44%) Degree
2 13 (4.13%) Security Cleared
3 9 (2.86%) SC Cleared
4 2 (0.63%) BPSS Clearance
4 2 (0.63%) PRINCE2 Practitioner
5 1 (0.32%) MBA
Quality Assurance & Compliance
1 14 (4.44%) QA
2 9 (2.86%) WCAG
3 7 (2.22%) Actionable Recommendations
3 7 (2.22%) WAI
4 3 (0.95%) Data Quality
4 3 (0.95%) Disclosure Scotland
5 2 (0.63%) SLA
System Software
1 1 (0.32%) Active Directory
1 1 (0.32%) VMware Infrastructure
Systems Management
1 2 (0.63%) Ansible
1 2 (0.63%) Puppet
1 2 (0.63%) TeamSite
2 1 (0.32%) SCCM
Vendors
1 59 (18.73%) Google
2 39 (12.38%) Adobe
3 30 (9.52%) Microsoft
4 12 (3.81%) Sitecore
5 9 (2.86%) Omniture
5 9 (2.86%) Tableau
5 9 (2.86%) Twitter
6 7 (2.22%) Coremetrics
7 6 (1.90%) Brio
7 6 (1.90%) Cognos
7 6 (1.90%) MicroStrategy
7 6 (1.90%) Oracle
8 5 (1.59%) hybris
9 3 (0.95%) DoubleClick
9 3 (0.95%) Facebook
9 3 (0.95%) IBM
9 3 (0.95%) SAP
10 2 (0.63%) FatWire
10 2 (0.63%) Sage
10 2 (0.63%) Salesforce.com
London
Applause IT Ltd
Rate: £300 - £400 per day + Neg. depending on experience
Posted: 2 days ago
Uxbridge, Middlesex
PCR
Rate: £350 - £400 per day
Posted: 2 days ago
Brentwood, Essex
Square One Resources
Posted: 2 days ago
Newbury, Berkshire
Searchability
Rate: £280 - £350 per day
Posted: 4 days ago
City, London
ANSON MCCADE
Rate: £450 - £600
Posted: 5 days ago
Northampton, Northamptonshire
Harvey Nash plc
Rate: £300 - £350 per day
Posted: 4 days ago
Brentwood, Essex
Square One Resources
Rate: £283.87 per day
Posted: 5 days ago
London
Executive Resource Group
Rate: £350 - £425 per day
Posted: 4 days ago
London
People Source Consulting
Rate: £30 - £1000 per day + --negotiable
Posted: 13 days ago