Period
to 22 July 2018

The following table provides summary statistics for contract job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 22 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK
6 months to
22 Jul 2018
Same period 2017 Same period 2016
Rank 550 497 517
Rank change year-on-year -53 +20 -10
Contract jobs citing SEO 373 396 406
As % of all contract IT jobs advertised in the UK 0.36% 0.41% 0.37%
As % of the Processes & Methodologies category 0.42% 0.49% 0.44%
Number of daily rates quoted 227 261 273
UK median daily rate £375 £350 £350
Median daily rate % change year-on-year +7.14% - +7.69%
10th Percentile £188 £213 £188
90th Percentile £532 £519 £500
UK excluding London median daily rate £375 £350 £338
% change year-on-year +7.14% +3.70% +12.50%
Number of hourly rates quoted 4 7 13
UK median hourly rate £40.25 £29.00 £19.61
Median hourly rate % change year-on-year +38.79% +47.88% -10.86%
10th Percentile £34.58 £13.35 £14.60
90th Percentile £45.63 £40.00 £34.50
UK excluding London median hourly rate £41.50 £29.00 £19.61
% change year-on-year +43.10% +47.88% +3.21%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,579 81,472 92,785
As % of all contract IT jobs advertised in the UK 85.73% 84.93% 84.31%
Number of daily rates quoted 58,435 53,324 61,119
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year +0.11% +5.76% +6.25%
10th Percentile £300 £275 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,441 2,132 2,266
UK median hourly rate £22.00 £25.00 £24.00
Median hourly rate % change year-on-year -12.00% +4.17% +11.63%
10th Percentile £11.17 £11.50 £11.50
90th Percentile £50.25 £52.49 £48.75
UK excluding London median hourly rate £21.00 £25.00 £25.00
% change year-on-year -16.00% - +16.01%

SEO
Job Vacancy Trend

Job postings citing SEO as a percentage of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO.

Contractor daily rate trend for SEO in the UK

SEO
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing SEO over the 6 months to 22 July 2018.

Contractor daily rate histogram for SEO in the UK

SEO
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO.

Contractor hourly rate trend for SEO in the UK

SEO
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing SEO over the 6 months to 22 July 2018.

Contractor hourly rate histogram for SEO in the UK

SEO
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 6 months to 22 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -75 338 £375 +7.14% 270
UK excluding London +3 202 £375 +7.14% 203
London -89 164 £375 - 78
South East +6 88 £375 +7.14% 51
North of England -26 36 £313 -10.71% 57
Scotland -16 30 £363 +11.54% 7
Midlands -14 26 £400 +14.29% 32
North West -6 24 £400 -1.23% 38
West Midlands -20 22 £450 +22.03% 20
South West +6 11 £425 +88.89% 31
East of England +1 11 £151 -46.72% 21
Yorkshire -22 10 £285 -10.94% 16
East Midlands -8 4 £238 -26.92% 12
North East -10 3 £275 -21.43% 3

For the 6 months to 22 July 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for SEO.

1 152 (40.75%) Agile Software Development
2 136 (36.46%) Marketing
3 133 (35.66%) Analytics
4 129 (34.58%) HTML
5 116 (31.10%) CSS
6 115 (30.83%) JavaScript
7 105 (28.15%) User Experience
8 103 (27.61%) Google
9 76 (20.38%) Google Analytics
10 75 (20.11%) CMS
11 73 (19.57%) E-Commerce
11 73 (19.57%) Digital Marketing
12 71 (19.03%) Social Media
13 57 (15.28%) Pay per click
14 54 (14.48%) HTML5
15 44 (11.80%) Adobe
16 42 (11.26%) Sass
16 42 (11.26%) Front End Development
17 41 (10.99%) Web Development
18 39 (10.46%) Git (software)
19 38 (10.19%) CSS3
20 37 (9.92%) Web Analytics
21 36 (9.65%) Content Management
21 36 (9.65%) Publishing
22 35 (9.38%) jQuery
22 35 (9.38%) ES6
22 35 (9.38%) Problem-Solving
23 34 (9.12%) Photoshop
24 33 (8.85%) CRM
24 33 (8.85%) WordPress

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 75 (20.11%) CMS
2 33 (8.85%) WordPress
3 17 (4.56%) Umbraco
4 13 (3.49%) Adobe Experience Manager
5 12 (3.22%) Drupal
6 10 (2.68%) Sitecore CMS
7 5 (1.34%) SharePoint
8 4 (1.07%) IIS
8 4 (1.07%) WebSphere
9 2 (0.54%) Apache
9 2 (0.54%) BizTalk Server
9 2 (0.54%) Confluence
9 2 (0.54%) EPiServer
9 2 (0.54%) GlassFish
9 2 (0.54%) NetWeaver
9 2 (0.54%) nginx
9 2 (0.54%) WebLogic
9 2 (0.54%) WebSphere Application Server
10 1 (0.27%) Elasticsearch
10 1 (0.27%) Magnolia
Applications
1 34 (9.12%) Photoshop
2 12 (3.22%) Microsoft PowerPoint
3 10 (2.68%) Adobe Illustrator
3 10 (2.68%) Fireworks
3 10 (2.68%) Microsoft Excel
4 8 (2.14%) Microsoft Office
5 3 (0.80%) Acrobat
5 3 (0.80%) InVision
5 3 (0.80%) MS Visio
5 3 (0.80%) OmniGraffle
6 2 (0.54%) InDesign
6 2 (0.54%) Spreadsheet
7 1 (0.27%) Adobe Creative Suite
7 1 (0.27%) Adobe Premiere
7 1 (0.27%) GIMP
7 1 (0.27%) Microsoft Project
Business Applications
1 6 (1.61%) Dynamics CRM
2 5 (1.34%) Magento
3 3 (0.80%) Eloqua
4 2 (0.54%) SAP Hybris
4 2 (0.54%) SDL Web 8
4 2 (0.54%) WebTrends
Cloud Services
1 76 (20.38%) Google Analytics
2 16 (4.29%) npm
3 12 (3.22%) Amazon AWS
3 12 (3.22%) Google Tag Manager
3 12 (3.22%) Microsoft Azure
4 11 (2.95%) Adobe Analytics
5 10 (2.68%) AdWords
5 10 (2.68%) GitHub
5 10 (2.68%) Google Cloud Platform
6 4 (1.07%) Adobe Creative Cloud
7 3 (0.80%) AWS Lambda
7 3 (0.80%) G Suite
7 3 (0.80%) SaaS
7 3 (0.80%) Serverless
8 2 (0.54%) AWS CloudFormation
8 2 (0.54%) Cloud Computing
8 2 (0.54%) IaaS
8 2 (0.54%) PaaS
9 1 (0.27%) Google Drive
9 1 (0.27%) OneDrive
Communications & Networking
1 21 (5.63%) Internet
2 3 (0.80%) DNS
3 2 (0.54%) HTTP
3 2 (0.54%) Intranet
3 2 (0.54%) SSL
4 1 (0.27%) Firewall
4 1 (0.27%) FTP
4 1 (0.27%) Remote Desktop
4 1 (0.27%) SMS
4 1 (0.27%) VoIP
4 1 (0.27%) VPN
4 1 (0.27%) Wi-Fi
Database & Business Intelligence
1 15 (4.02%) MySQL
2 9 (2.41%) Relational Database
3 4 (1.07%) Endeca
3 4 (1.07%) SQL Server
4 3 (0.80%) Oracle Database
5 2 (0.54%) GIS
5 2 (0.54%) MongoDB
5 2 (0.54%) NoSQL
5 2 (0.54%) Power BI
5 2 (0.54%) RavenDB
6 1 (0.27%) Amazon RDS
6 1 (0.27%) Blockchain
6 1 (0.27%) Data Warehouse
6 1 (0.27%) PostgreSQL
6 1 (0.27%) Redis
6 1 (0.27%) Snowflake Schema
Development Applications
1 39 (10.46%) Git (software)
2 24 (6.43%) gulp
3 19 (5.09%) JIRA
4 15 (4.02%) Jenkins
5 14 (3.75%) Maven
6 12 (3.22%) webpack
7 11 (2.95%) Grunt
7 11 (2.95%) Selenium
8 10 (2.68%) Hudson
8 10 (2.68%) WebDriver
9 9 (2.41%) Jasmine
9 9 (2.41%) Karma Test Runner
9 9 (2.41%) Mocha
9 9 (2.41%) Visual Website Optimizer
10 7 (1.88%) Dreamweaver
11 6 (1.61%) Bower
12 4 (1.07%) Axure RP
13 3 (0.80%) Octopus Deploy
13 3 (0.80%) TeamCity
13 3 (0.80%) Visual Studio
General
1 136 (36.46%) Marketing
2 36 (9.65%) Publishing
3 32 (8.58%) Legal
4 30 (8.04%) Finance
4 30 (8.04%) Retail
5 23 (6.17%) Telecoms
6 21 (5.63%) Banking
7 18 (4.83%) Advertising
8 8 (2.14%) Brand Awareness
8 8 (2.14%) Multimedia
9 3 (0.80%) Dutch Language
9 3 (0.80%) Law
9 3 (0.80%) Manufacturing
9 3 (0.80%) Pharmaceutical
10 2 (0.54%) Electronics
10 2 (0.54%) Spanish Language
11 1 (0.27%) Digital Economy
11 1 (0.27%) Games
11 1 (0.27%) German Language
11 1 (0.27%) Russian Language
Job Titles
1 104 (27.88%) Developer
2 52 (13.94%) Designer
3 48 (12.87%) Content Designer
4 39 (10.46%) Front End Developer (Client-Side Developer)
5 26 (6.97%) Analyst
6 22 (5.90%) Consultant
6 22 (5.90%) Project Manager
7 19 (5.09%) Web Developer
8 16 (4.29%) Marketing Manager
9 15 (4.02%) Digital Designer
9 15 (4.02%) React Developer
10 14 (3.75%) Digital Content Designer
10 14 (3.75%) Web Analyst
10 14 (3.75%) Web Manager
11 13 (3.49%) Content Editor
12 12 (3.22%) Digital Project Manager
12 12 (3.22%) WordPress Developer
13 11 (2.95%) Architect
14 10 (2.68%) Junior
14 10 (2.68%) Web Editor
Libraries, Frameworks & Software Standards
1 129 (34.58%) HTML
2 116 (31.10%) CSS
3 54 (14.48%) HTML5
4 42 (11.26%) Sass
5 38 (10.19%) CSS3
6 35 (9.38%) jQuery
7 26 (6.97%) AngularJS
7 26 (6.97%) REST
8 20 (5.36%) Web Services
9 19 (5.09%) Ajax
9 19 (5.09%) React
9 19 (5.09%) XML
10 18 (4.83%) .NET
11 17 (4.56%) LESS
11 17 (4.56%) OOCSS
12 16 (4.29%) Handlebars
13 14 (3.75%) Mustache
13 14 (3.75%) Node.js
14 12 (3.22%) Angular 2
14 12 (3.22%) ASP.NET
Miscellaneous
1 105 (28.15%) User Experience
2 71 (19.03%) Social Media
3 32 (8.58%) Analytical Skills
4 19 (5.09%) Blog
5 11 (2.95%) Management Information System
6 10 (2.68%) Algorithms
6 10 (2.68%) Computer Science
7 7 (1.88%) Self-Motivation
8 6 (1.61%) PMI
8 6 (1.61%) W3C
8 6 (1.61%) Wiki
9 5 (1.34%) Taxonomies
10 4 (1.07%) Enterprise Software
10 4 (1.07%) Mobile App
10 4 (1.07%) Virtual Team
11 3 (0.80%) Animation
11 3 (0.80%) Fintech
11 3 (0.80%) Graphic Design
11 3 (0.80%) Video Editing
11 3 (0.80%) Web 2.0
Operating Systems
1 8 (2.14%) Mac OS
2 7 (1.88%) Mac OS X
3 5 (1.34%) Linux
4 4 (1.07%) Android
4 4 (1.07%) Apple iOS
5 3 (0.80%) Windows
6 2 (0.54%) DC/OS
6 2 (0.54%) Unix
7 1 (0.27%) Windows Server
Processes & Methodologies
1 152 (40.75%) Agile Software Development
2 133 (35.66%) Analytics
3 73 (19.57%) Digital Marketing
3 73 (19.57%) E-Commerce
4 57 (15.28%) Pay per click
5 42 (11.26%) Front End Development
6 41 (10.99%) Web Development
7 37 (9.92%) Web Analytics
8 36 (9.65%) Content Management
9 35 (9.38%) Problem-Solving
10 33 (8.85%) CRM
11 31 (8.31%) Scrum
12 30 (8.04%) Project Management
13 28 (7.51%) TDD
14 27 (7.24%) Marketing Strategy
15 26 (6.97%) B2B
16 24 (6.43%) Responsive Web Design
16 24 (6.43%) Web Usability
17 22 (5.90%) Decision-Making
18 21 (5.63%) Web Application Development
Programming Languages
1 115 (30.83%) JavaScript
2 35 (9.38%) ES6
3 32 (8.58%) Java
4 21 (5.63%) PHP
5 15 (4.02%) SQL
6 13 (3.49%) C#
7 6 (1.61%) Apple Swift
7 6 (1.61%) Objective-C
8 4 (1.07%) Clojure
8 4 (1.07%) Python
8 4 (1.07%) VB
9 3 (0.80%) C
9 3 (0.80%) Groovy
9 3 (0.80%) VBA
10 2 (0.54%) Go
10 2 (0.54%) PL/SQL
10 2 (0.54%) R
11 1 (0.27%) CoffeeScript
11 1 (0.27%) PHP 5
11 1 (0.27%) TypeScript
Qualifications
1 24 (6.43%) Degree
2 8 (2.14%) PMI Certification
2 8 (2.14%) PMP
2 8 (2.14%) Security Cleared
3 6 (1.61%) MBA
4 5 (1.34%) Master's Degree
5 2 (0.54%) SC Cleared
6 1 (0.27%) BPSS Clearance
6 1 (0.27%) Computer Science Degree
6 1 (0.27%) CTC Cleared
6 1 (0.27%) DBS Check
6 1 (0.27%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 19 (5.09%) QA
2 6 (1.61%) WCAG
3 5 (1.34%) PCI DSS
4 3 (0.80%) GDPR
5 2 (0.54%) PMO
6 1 (0.27%) Data Quality
6 1 (0.27%) SLA
6 1 (0.27%) WAI
System Software
1 14 (3.75%) Docker
2 2 (0.54%) Active Directory
Systems Management
1 14 (3.75%) Kubernetes
2 1 (0.27%) Ansible
2 1 (0.27%) Opscode Chef
2 1 (0.27%) Packer
2 1 (0.27%) Puppet
2 1 (0.27%) Single Sign-On
2 1 (0.27%) TeamSite
2 1 (0.27%) Terraform
Vendors
1 103 (27.61%) Google
2 44 (11.80%) Adobe
3 18 (4.83%) Twitter
4 15 (4.02%) Sitecore
5 14 (3.75%) Facebook
5 14 (3.75%) Microsoft
6 10 (2.68%) Optimizely
7 7 (1.88%) Hotjar
8 6 (1.61%) Crazy Egg
8 6 (1.61%) SAP
9 5 (1.34%) Oracle
10 4 (1.07%) Demandware
10 4 (1.07%) Marketo
11 3 (0.80%) Apple
11 3 (0.80%) BT
11 3 (0.80%) hybris
11 3 (0.80%) Omniture
11 3 (0.80%) Salesforce.com
11 3 (0.80%) Tableau
11 3 (0.80%) Tealium