The following table provides summary statistics for contract job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 427 440 453
Rank change year-on-year +13 +13  
Contract jobs citing SEO 185 219 192
As % of all contract IT jobs advertised in the UK 0.39% 0.41% 0.35%
As % of the Processes & Methodologies category 0.46% 0.49% 0.43%
Number of daily rates quoted 114 151 122
Median daily rate £350 £375 £300
Median daily rate % change year-on-year -6.66% +25.00%  
90% offered a daily rate of more than £216 £195 £166
10% offered a daily rate of more than £500 £500 £450
UK excluding London median daily rate £325 £350 £275
% change year-on-year -7.14% +27.27%  
Number of hourly rates quoted 2 8 2
Median hourly rate £29.00 £19.61 £93.75
Median hourly rate % change year-on-year +47.88% -79.08%  
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 39792 44999 44543
As % of all contract IT job vacancies advertised in the UK 84.45% 83.35% 80.76%
Number of daily rates quoted 25913 29844 28605
Median daily rate £450 £438 £413
Median daily rate % change year-on-year +2.85% +6.06%  
90% offered a daily rate of more than £313 £300 £285
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 1055 1094 1232
Median hourly rate £32.50 £28.00 £27.50
Median hourly rate % change year-on-year +16.07% +1.81%  
90% offered a hourly rate of more than £13.00 £12.58 £12.35
10% offered a hourly rate of more than £54.00 £48.00 £50.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

SEO
Job Vacancy Trend

The job posting trend of jobs advertised citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the UK

SEO
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO.

Contractor daily rate trend for SEO in the UK

SEO
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing SEO over the 3 months to 27 June 2017.

Contractor daily rate histogram for SEO in the UK

SEO
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO.

Contractor hourly rate trend for SEO in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 176 £350 -6.66% 153
London +14 106 £350 -7.89% 68
South East -7 25 £288 +23.65% 22
Berkshire +3 10 £260 +33.33% 2
City of London -8 10 £328 -12.66% 8
West Midlands +12 9 £350 - 10
North East +78 7 £375 +25.00% 2
Scotland +37 7 £325 -13.33% 4
East of England +3 7 £274 -33.47% 7
Newcastle upon Tyne +78 6 £375 +25.00% 2
Tyne and Wear +78 6 £375 +25.00% 2
Yorkshire +22 6 £300 -25.00% 6
Birmingham +14 5 £350 -6.66% 3
Leeds +12 5 £288 -28.12% 2
West Yorkshire +9 5 £300 -25.00% 2
South West +2 5 £225 -25.00% 8
North West 0 5 £405 -14.73% 19
East Midlands -2 5 £325 - 12
Shropshire +6 4 £350 -
Surrey +6 4 £206 -60.85% 8
Essex - 4 £265 - 3
Uxbridge - 4 - -
Edinburgh +23 3 £150 -62.50% 2
Cheshire +16 3 £440 -12.00% 5
West Sussex +12 3 £500 +11.11% 2
Glasgow +9 3 £375 - 2
Telford +7 3 £375 +7.14%
Northampton +3 3 £325 - 3
Northamptonshire +3 3 £325 - 8
Bracknell -4 3 £155 -38.00%

For the 6 months to 27 June 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 157 (43.85%) HTML
2 148 (41.34%) Agile Software Development
3 137 (38.27%) CSS
4 134 (37.43%) User Experience
5 131 (36.59%) JavaScript
6 118 (32.96%) Analytics
7 107 (29.89%) Marketing
8 92 (25.70%) HTML5
9 79 (22.07%) CMS
10 70 (19.55%) Social Media
11 64 (17.88%) jQuery
11 64 (17.88%) Front End Development
12 61 (17.04%) Content Management
13 59 (16.48%) CSS3
14 57 (15.92%) Publishing
15 52 (14.53%) Digital Marketing
16 51 (14.25%) Legal
16 51 (14.25%) Google
17 50 (13.97%) E-Commerce
17 50 (13.97%) Google Analytics
18 47 (13.13%) Project Management
19 44 (12.29%) Web Development
19 44 (12.29%) Sass
20 39 (10.89%) Adobe
20 39 (10.89%) Finance
21 38 (10.61%) Web Application Development
22 37 (10.34%) AngularJS
23 35 (9.78%) SQL
24 33 (9.22%) Pay per click
24 33 (9.22%) Retail

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 79 (22.07%) CMS
2 22 (6.15%) WordPress
3 18 (5.03%) Adobe Experience Manager
4 16 (4.47%) Sitecore CMS
5 12 (3.35%) SharePoint
6 6 (1.68%) Drupal
6 6 (1.68%) EPiServer
7 5 (1.40%) WebSphere
8 3 (0.84%) Apache Spark
8 3 (0.84%) Liferay
8 3 (0.84%) Magnolia
8 3 (0.84%) SAS
8 3 (0.84%) Umbraco
9 2 (0.56%) Apache
9 2 (0.56%) Confluence
9 2 (0.56%) Oracle SOA Suite
9 2 (0.56%) WebLogic
9 2 (0.56%) WebSphere Application Server
10 1 (0.28%) Documentum
10 1 (0.28%) FileNet
Applications
1 23 (6.42%) Microsoft Excel
2 19 (5.31%) Photoshop
3 14 (3.91%) Microsoft Office
4 8 (2.23%) Adobe Illustrator
5 6 (1.68%) Microsoft PowerPoint
5 6 (1.68%) Microsoft Project
5 6 (1.68%) Spreadsheet
6 4 (1.12%) Adobe Creative Suite
7 3 (0.84%) Adobe Premiere
8 2 (0.56%) InDesign
9 1 (0.28%) GIMP
9 1 (0.28%) MS Visio
9 1 (0.28%) OmniGraffle
Business Applications
1 7 (1.96%) Eloqua
2 5 (1.40%) WebTrends
3 4 (1.12%) SAP Oil and Gas
4 2 (0.56%) Dynamics CRM
4 2 (0.56%) Magento
4 2 (0.56%) Radian6
4 2 (0.56%) Sprinklr
5 1 (0.28%) Payment Gateway
5 1 (0.28%) SessionCam
5 1 (0.28%) Social Studio
Cloud Services
1 50 (13.97%) Google Analytics
2 12 (3.35%) Adobe Analytics
3 9 (2.51%) AdWords
4 8 (2.23%) Microsoft Azure
5 6 (1.68%) Amazon AWS
6 3 (0.84%) Google Tag Manager
6 3 (0.84%) MailChimp
6 3 (0.84%) SaaS
6 3 (0.84%) SurveyMonkey
7 2 (0.56%) BlueKai
7 2 (0.56%) GitHub
7 2 (0.56%) Google Checkout
8 1 (0.28%) Amazon CloudWatch
8 1 (0.28%) Amazon S3
8 1 (0.28%) BrowserStack
8 1 (0.28%) CloudFront
Communications & Networking
1 19 (5.31%) Internet
2 11 (3.07%) HTTP
3 4 (1.12%) LDAP
4 2 (0.56%) Intranet
Database & Business Intelligence
1 12 (3.35%) MySQL
1 12 (3.35%) NoSQL
2 8 (2.23%) Relational Database
3 7 (1.96%) MongoDB
4 6 (1.68%) Big Data
4 6 (1.68%) BusinessObjects
4 6 (1.68%) SQL Server
5 4 (1.12%) Couchbase
6 3 (0.84%) Data Warehouse
7 2 (0.56%) CouchDB
7 2 (0.56%) Endeca
7 2 (0.56%) Jackrabbit
7 2 (0.56%) Neo4j
7 2 (0.56%) Qlik Sense
7 2 (0.56%) Riak
8 1 (0.28%) Mixpanel
8 1 (0.28%) Oracle Reports
8 1 (0.28%) PostgreSQL
8 1 (0.28%) Redis
Development Applications
1 28 (7.82%) Git (software)
2 21 (5.87%) gulp
3 19 (5.31%) Grunt
4 15 (4.19%) JIRA
5 13 (3.63%) Karma Test Runner
6 9 (2.51%) Jasmine
6 9 (2.51%) Maven
7 8 (2.23%) JUnit
7 8 (2.23%) Mocha
7 8 (2.23%) Selenium
7 8 (2.23%) Visual Studio
8 7 (1.96%) Bitbucket
8 7 (1.96%) Jenkins
9 6 (1.68%) Ant
9 6 (1.68%) Dreamweaver
9 6 (1.68%) Protractor
9 6 (1.68%) Subversion
10 5 (1.40%) Axure RP
10 5 (1.40%) Team Foundation Server
11 4 (1.12%) Balsamiq Mockups
General
1 107 (29.89%) Marketing
2 57 (15.92%) Publishing
3 51 (14.25%) Legal
4 39 (10.89%) Finance
5 33 (9.22%) Retail
6 22 (6.15%) Advertising
7 14 (3.91%) Telecoms
8 9 (2.51%) Banking
9 7 (1.96%) Brand Awareness
10 6 (1.68%) Games
11 5 (1.40%) Pharmaceutical
12 4 (1.12%) Electronics
12 4 (1.12%) Manufacturing
13 3 (0.84%) Financial Institution
14 2 (0.56%) Automotive
14 2 (0.56%) Digital Economy
14 2 (0.56%) Interactive Media
14 2 (0.56%) Investment Banking
14 2 (0.56%) Law
15 1 (0.28%) Multimedia
Job Titles
1 103 (28.77%) Developer
2 65 (18.16%) Designer
3 52 (14.53%) Front End Developer (Client-Side Developer)
4 50 (13.97%) Content Designer
5 31 (8.66%) Analyst
6 28 (7.82%) JavaScript Developer
7 21 (5.87%) Web Developer
8 19 (5.31%) HTML Developer
8 19 (5.31%) Project Manager
9 16 (4.47%) HTML CSS Developer
10 15 (4.19%) Content Manager
10 15 (4.19%) Digital Content Designer
10 15 (4.19%) Digital Designer
11 14 (3.91%) Business Analyst
11 14 (3.91%) SEO Manager
11 14 (3.91%) Web Designer
12 13 (3.63%) Angular Developer
13 12 (3.35%) Java Developer
14 11 (3.07%) Content Editor
14 11 (3.07%) Marketing Manager
Libraries, Frameworks & Software Standards
1 157 (43.85%) HTML
2 137 (38.27%) CSS
3 92 (25.70%) HTML5
4 64 (17.88%) jQuery
5 59 (16.48%) CSS3
6 44 (12.29%) Sass
7 37 (10.34%) AngularJS
8 30 (8.38%) Ajax
9 28 (7.82%) XML
10 27 (7.54%) Web Services
11 26 (7.26%) .NET
12 24 (6.70%) React
12 24 (6.70%) Twitter Bootstrap
13 22 (6.15%) XHTML
14 15 (4.19%) LESS
15 14 (3.91%) Angular 2
15 14 (3.91%) Node.js
16 12 (3.35%) JSON
17 11 (3.07%) JSP
17 11 (3.07%) SOAP
Miscellaneous
1 134 (37.43%) User Experience
2 70 (19.55%) Social Media
3 28 (7.82%) Analytical Skills
4 19 (5.31%) W3C
5 11 (3.07%) Digital Media
6 9 (2.51%) Web 2.0
7 7 (1.96%) Management Information System
7 7 (1.96%) Virtual Team
8 6 (1.68%) Blog
9 4 (1.12%) Cloud Native
9 4 (1.12%) Computer Science
9 4 (1.12%) Mobile App
10 3 (0.84%) Derivative
10 3 (0.84%) Greenfield Project
10 3 (0.84%) Market Risk
10 3 (0.84%) Wiki
11 2 (0.56%) Equities
11 2 (0.56%) Mobile Banking
11 2 (0.56%) NHS
11 2 (0.56%) Streaming Video
Operating Systems
1 8 (2.23%) Apple iOS
2 5 (1.40%) Mac OS X
2 5 (1.40%) Windows
3 4 (1.12%) Linux
4 3 (0.84%) Solaris
4 3 (0.84%) Unix
5 2 (0.56%) Android
5 2 (0.56%) Mac OS
5 2 (0.56%) Windows Server
Processes & Methodologies
1 148 (41.34%) Agile Software Development
2 118 (32.96%) Analytics
3 64 (17.88%) Front End Development
4 61 (17.04%) Content Management
5 52 (14.53%) Digital Marketing
6 50 (13.97%) E-Commerce
7 47 (13.13%) Project Management
8 44 (12.29%) Web Development
9 38 (10.61%) Web Application Development
10 33 (9.22%) Pay per click
10 33 (9.22%) TDD
11 32 (8.94%) Responsive Web Design
12 31 (8.66%) Stakeholder Management
13 26 (7.26%) Web Analytics
14 24 (6.70%) Digital Transformation Programme
15 23 (6.42%) A/B Testing
16 22 (6.15%) MVC
16 22 (6.15%) Web Design
17 21 (5.87%) Copywriting
18 19 (5.31%) Wireframes
Programming Languages
1 131 (36.59%) JavaScript
2 35 (9.78%) SQL
3 26 (7.26%) Java
3 26 (7.26%) PHP
4 16 (4.47%) C
5 10 (2.79%) Python
6 9 (2.51%) C#
7 6 (1.68%) Ruby
8 5 (1.40%) Scala
9 4 (1.12%) ES6
10 3 (0.84%) R
11 2 (0.56%) Apple Swift
11 2 (0.56%) Groovy
11 2 (0.56%) Objective-C
11 2 (0.56%) Perl
11 2 (0.56%) VBA
12 1 (0.28%) Bash Shell
12 1 (0.28%) VB
12 1 (0.28%) VB.NET
Qualifications
1 18 (5.03%) Degree
2 13 (3.63%) Security Cleared
3 8 (2.23%) SC Cleared
4 3 (0.84%) BPSS Clearance
4 3 (0.84%) Computer Science Degree
4 3 (0.84%) Numerate Degree
5 2 (0.56%) PRINCE2 Practitioner
6 1 (0.28%) Analytics IQ
6 1 (0.28%) AWS Certification
6 1 (0.28%) Master's Degree
6 1 (0.28%) Microsoft Certification
Quality Assurance & Compliance
1 15 (4.19%) WCAG
2 10 (2.79%) WAI
3 5 (1.40%) Disclosure Scotland
3 5 (1.40%) GDPR
4 4 (1.12%) PCI DSS
5 3 (0.84%) Actionable Recommendations
5 3 (0.84%) QA
6 2 (0.56%) SLA
System Software
1 2 (0.56%) Active Directory
2 1 (0.28%) VMware Infrastructure
Systems Management
1 3 (0.84%) TeamSite
2 1 (0.28%) Ansible
2 1 (0.28%) Puppet
2 1 (0.28%) SCCM
2 1 (0.28%) Terraform
Vendors
1 51 (14.25%) Google
2 39 (10.89%) Adobe
3 31 (8.66%) Microsoft
4 17 (4.75%) Sitecore
5 12 (3.35%) Omniture
6 8 (2.23%) Twitter
7 7 (1.96%) Coremetrics
8 6 (1.68%) Brio
8 6 (1.68%) Cognos
8 6 (1.68%) FatWire
8 6 (1.68%) MicroStrategy
8 6 (1.68%) Oracle
8 6 (1.68%) Tableau
9 5 (1.40%) IBM
9 5 (1.40%) Marketo
10 4 (1.12%) Salesforce.com
10 4 (1.12%) SAP
11 3 (0.84%) Apple
11 3 (0.84%) Facebook
11 3 (0.84%) hybris
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Posted: Yesterday
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