Period
to 23 October 2018

The following table provides summary statistics for contract job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 23 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK
6 months to
23 Oct 2018
Same period 2017 Same period 2016
Rank 557 482 500
Rank change year-on-year -75 +18 -14
Contract jobs citing SEO 343 449 445
As % of all contract IT jobs advertised in the UK 0.33% 0.45% 0.42%
As % of the Processes & Methodologies category 0.38% 0.52% 0.50%
Number of daily rates quoted 215 262 270
UK median daily rate £350 £363 £345
Median daily rate % change year-on-year -3.45% +5.07% -1.43%
10th Percentile £189 £200 £188
90th Percentile £525 £525 £516
UK excluding London median daily rate £325 £325 £350
% change year-on-year - -7.14% -
Number of hourly rates quoted 7 14 21
UK median hourly rate £35.00 £29.00 £20.00
Median hourly rate % change year-on-year +20.69% +45.00% -47.83%
10th Percentile £28.80 £16.25 £15.75
90th Percentile £96.60 £40.00 £36.50
UK excluding London median hourly rate £34.50 £31.00 £20.00
% change year-on-year +11.29% +55.00% -45.46%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 89,210 85,922 89,728
As % of all contract IT jobs advertised in the UK 86.24% 85.75% 85.14%
Number of daily rates quoted 58,880 56,977 59,235
UK median daily rate £455 £450 £425
Median daily rate % change year-on-year +1.11% +5.88% +3.03%
10th Percentile £300 £280 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.52%
Number of hourly rates quoted 2,415 2,057 2,438
UK median hourly rate £21.00 £24.98 £22.50
Median hourly rate % change year-on-year -15.93% +11.02% +3.73%
10th Percentile £11.18 £11.25 £11.25
90th Percentile £50.00 £50.00 £48.41
UK excluding London median hourly rate £20.17 £25.00 £22.50
% change year-on-year -19.32% +11.11% +2.69%

SEO
Job Vacancy Trend

Job postings citing SEO as a percentage of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO.

Contractor daily rate trend for SEO in the UK

SEO
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing SEO over the 6 months to 23 October 2018.

Contractor daily rate histogram for SEO in the UK

SEO
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO.

Contractor hourly rate trend for SEO in the UK

SEO
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing SEO over the 6 months to 23 October 2018.

Contractor hourly rate histogram for SEO in the UK

SEO
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 6 months to 23 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -81 312 £350 -3.45% 297
UK excluding London -58 169 £325 - 235
London -61 165 £350 -12.50% 73
South East -34 62 £385 +28.33% 40
North of England -9 34 £325 -7.14% 95
Scotland -21 23 £215 -33.85% 7
Midlands -39 22 £450 +16.13% 48
East of England +21 21 £159 -20.63% 21
West Midlands -36 19 £466 +16.56% 21
Yorkshire +2 17 £313 +4.17% 34
North West -11 11 £413 +6.45% 52
South West -23 7 £425 +88.89% 20
North East -9 6 £388 +10.71% 9
East Midlands -4 3 £300 +26.32% 27

For the 6 months to 23 October 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for SEO.

1 148 (43.15%) Marketing
2 142 (41.40%) Agile Software Development
3 141 (41.11%) Analytics
4 120 (34.99%) User Experience
5 116 (33.82%) HTML
6 98 (28.57%) Google
7 96 (27.99%) JavaScript
8 95 (27.70%) CSS
9 91 (26.53%) CMS
10 74 (21.57%) Google Analytics
10 74 (21.57%) Social Media
11 73 (21.28%) Digital Marketing
12 59 (17.20%) E-Commerce
13 53 (15.45%) HTML5
14 52 (15.16%) Content Management
15 51 (14.87%) Web Development
16 48 (13.99%) Pay per click
17 43 (12.54%) CSS3
18 41 (11.95%) Scrum
19 37 (10.79%) Publishing
19 37 (10.79%) Adobe
19 37 (10.79%) Git (software)
20 36 (10.50%) WordPress
20 36 (10.50%) Front End Development
20 36 (10.50%) Finance
21 35 (10.20%) React
22 32 (9.33%) Problem-Solving
23 31 (9.04%) Sass
23 31 (9.04%) JIRA
24 30 (8.75%) PHP

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 91 (26.53%) CMS
2 36 (10.50%) WordPress
3 18 (5.25%) Drupal
4 13 (3.79%) Adobe Experience Manager
5 8 (2.33%) Umbraco
6 6 (1.75%) Sitecore CMS
7 4 (1.17%) WebSphere
7 4 (1.17%) WebSphere Application Server
8 3 (0.87%) Confluence
8 3 (0.87%) SharePoint
9 2 (0.58%) EPiServer
9 2 (0.58%) Jupyter
10 1 (0.29%) Apache
10 1 (0.29%) Apache Solr
10 1 (0.29%) Elasticsearch
10 1 (0.29%) Ethereum
10 1 (0.29%) IIS
10 1 (0.29%) JBoss
10 1 (0.29%) Tomcat
Applications
1 29 (8.45%) Photoshop
2 12 (3.50%) Microsoft Office
3 11 (3.21%) Microsoft Excel
4 10 (2.92%) Fireworks
5 4 (1.17%) InVision
5 4 (1.17%) MS Visio
5 4 (1.17%) OmniGraffle
6 3 (0.87%) Adobe Creative Suite
6 3 (0.87%) Adobe Illustrator
6 3 (0.87%) Microsoft PowerPoint
6 3 (0.87%) UXPin
7 1 (0.29%) Acrobat
7 1 (0.29%) Adobe Premiere
7 1 (0.29%) InDesign
7 1 (0.29%) Spreadsheet
Business Applications
1 11 (3.21%) Magento
2 2 (0.58%) Eloqua
2 2 (0.58%) Unica
3 1 (0.29%) Adobe Campaign
3 1 (0.29%) NetSuite
3 1 (0.29%) WebTrends
3 1 (0.29%) Workfront
Cloud Services
1 74 (21.57%) Google Analytics
2 13 (3.79%) AdWords
2 13 (3.79%) Google Tag Manager
3 12 (3.50%) GitHub
4 11 (3.21%) G Suite
4 11 (3.21%) Google Cloud Platform
5 5 (1.46%) Adobe Creative Cloud
6 4 (1.17%) Amazon AWS
6 4 (1.17%) Microsoft Azure
7 3 (0.87%) npm
7 3 (0.87%) SaaS
8 2 (0.58%) Adobe Analytics
8 2 (0.58%) MailChimp
9 1 (0.29%) AWS CloudFormation
9 1 (0.29%) Heroku
9 1 (0.29%) Office 365
9 1 (0.29%) OneDrive
9 1 (0.29%) Serverless
9 1 (0.29%) Twilio
9 1 (0.29%) Yarn
Communications & Networking
1 13 (3.79%) Internet
2 4 (1.17%) SMS
3 2 (0.58%) DNS
3 2 (0.58%) Intranet
4 1 (0.29%) Firewall
4 1 (0.29%) HTTP
4 1 (0.29%) Remote Desktop
4 1 (0.29%) VoIP
4 1 (0.29%) VPN
4 1 (0.29%) Wi-Fi
Database & Business Intelligence
1 20 (5.83%) MySQL
2 3 (0.87%) Relational Database
3 2 (0.58%) NoSQL
3 2 (0.58%) Power BI
3 2 (0.58%) SQL Server
4 1 (0.29%) BigQuery
4 1 (0.29%) Blockchain
4 1 (0.29%) PostgreSQL
4 1 (0.29%) RDBMS
Development Applications
1 37 (10.79%) Git (software)
2 31 (9.04%) JIRA
3 17 (4.96%) Jenkins
4 16 (4.66%) Maven
5 13 (3.79%) Selenium
6 11 (3.21%) gulp
7 10 (2.92%) Hudson
7 10 (2.92%) WebDriver
8 9 (2.62%) Grunt
9 6 (1.75%) GitLab
9 6 (1.75%) Webistrano
10 5 (1.46%) Axure RP
11 4 (1.17%) Balsamiq Mockups
11 4 (1.17%) Bitbucket
12 3 (0.87%) ProtoShare
12 3 (0.87%) webpack
13 2 (0.58%) Bower
13 2 (0.58%) JUnit
13 2 (0.58%) Zephyr
14 1 (0.29%) Dreamweaver
General
1 148 (43.15%) Marketing
2 37 (10.79%) Publishing
3 36 (10.50%) Finance
4 29 (8.45%) Legal
5 18 (5.25%) Advertising
6 14 (4.08%) Banking
7 13 (3.79%) Retail
8 6 (1.75%) Brand Awareness
8 6 (1.75%) Pharmaceutical
9 5 (1.46%) Games
9 5 (1.46%) Multimedia
9 5 (1.46%) Spanish Language
10 4 (1.17%) Law
10 4 (1.17%) Telecoms
11 3 (0.87%) German Language
12 2 (0.58%) French Language
12 2 (0.58%) Manufacturing
13 1 (0.29%) Dutch Language
13 1 (0.29%) Electronics
13 1 (0.29%) Investment Banking
Job Titles
1 86 (25.07%) Developer
2 59 (17.20%) Designer
3 54 (15.74%) Content Designer
4 35 (10.20%) Analyst
5 34 (9.91%) Front End Developer (Client-Side Developer)
6 24 (7.00%) Web Analyst
7 20 (5.83%) Web Developer
8 17 (4.96%) Digital Content Designer
8 17 (4.96%) Digital Designer
8 17 (4.96%) React Developer
9 15 (4.37%) Project Manager
10 14 (4.08%) Google Analytics Analyst
10 14 (4.08%) Google Analytics Web Analyst
10 14 (4.08%) Web Analytics Analyst
11 13 (3.79%) Consultant
11 13 (3.79%) Marketing Manager
12 12 (3.50%) UI Developer
13 11 (3.21%) Delivery Manager
14 10 (2.92%) Digital Project Manager
14 10 (2.92%) Digital Transformation
Libraries, Frameworks & Software Standards
1 116 (33.82%) HTML
2 95 (27.70%) CSS
3 53 (15.45%) HTML5
4 43 (12.54%) CSS3
5 35 (10.20%) React
6 31 (9.04%) Sass
7 27 (7.87%) jQuery
8 22 (6.41%) Ajax
8 22 (6.41%) AngularJS
9 17 (4.96%) LESS
9 17 (4.96%) Node.js
10 16 (4.66%) Vue.js
10 16 (4.66%) XML
11 14 (4.08%) REST
12 11 (3.21%) Handlebars
12 11 (3.21%) Mustache
12 11 (3.21%) Symfony
13 10 (2.92%) .NET
13 10 (2.92%) Web Services
14 9 (2.62%) Laravel
Miscellaneous
1 120 (34.99%) User Experience
2 74 (21.57%) Social Media
3 27 (7.87%) Analytical Skills
4 9 (2.62%) Algorithms
4 9 (2.62%) PMI
5 8 (2.33%) Computer Science
5 8 (2.33%) Management Information System
6 7 (2.04%) Blog
6 7 (2.04%) Self-Motivation
7 6 (1.75%) Fintech
7 6 (1.75%) Video Editing
7 6 (1.75%) W3C
8 5 (1.46%) Digital Media
8 5 (1.46%) Mobile App
9 4 (1.17%) Graphic Design
9 4 (1.17%) iPad
9 4 (1.17%) Virtual Team
10 3 (0.87%) Smartphone
10 3 (0.87%) Wiki
11 2 (0.58%) FMCG
Operating Systems
1 5 (1.46%) Android
1 5 (1.46%) Apple iOS
2 3 (0.87%) Linux
3 2 (0.58%) Mac OS X
3 2 (0.58%) Unix
4 1 (0.29%) Mac OS
4 1 (0.29%) Windows
4 1 (0.29%) Windows Server
Processes & Methodologies
1 142 (41.40%) Agile Software Development
2 141 (41.11%) Analytics
3 73 (21.28%) Digital Marketing
4 59 (17.20%) E-Commerce
5 52 (15.16%) Content Management
6 51 (14.87%) Web Development
7 48 (13.99%) Pay per click
8 41 (11.95%) Scrum
9 36 (10.50%) Front End Development
10 32 (9.33%) Problem-Solving
11 27 (7.87%) CRM
12 26 (7.58%) Marketing Strategy
12 26 (7.58%) Project Management
13 25 (7.29%) B2B
14 23 (6.71%) Data Analysis
15 22 (6.41%) Collaborative Working
15 22 (6.41%) TDD
15 22 (6.41%) Web Application Development
16 19 (5.54%) Online Marketing
16 19 (5.54%) Stakeholder Management
Programming Languages
1 96 (27.99%) JavaScript
2 30 (8.75%) PHP
3 25 (7.29%) Java
4 22 (6.41%) SQL
5 17 (4.96%) ES6
6 11 (3.21%) C#
7 5 (1.46%) C++
7 5 (1.46%) TypeScript
8 4 (1.17%) Python
9 1 (0.29%) Apple Swift
9 1 (0.29%) C
9 1 (0.29%) CFML
9 1 (0.29%) Delphi
9 1 (0.29%) Groovy
9 1 (0.29%) Objective-C
9 1 (0.29%) PHP 5
9 1 (0.29%) Ruby
9 1 (0.29%) VBA
9 1 (0.29%) XPath
9 1 (0.29%) XQuery
Qualifications
1 28 (8.16%) Degree
2 12 (3.50%) PMI Certification
2 12 (3.50%) PMP
3 8 (2.33%) MBA
4 7 (2.04%) Master's Degree
5 6 (1.75%) Security Cleared
6 4 (1.17%) SC Cleared
7 3 (0.87%) BPSS Clearance
7 3 (0.87%) DBS Check
8 1 (0.29%) Computer Science Degree
8 1 (0.29%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 23 (6.71%) QA
2 14 (4.08%) WCAG
3 2 (0.58%) Data Quality
4 1 (0.29%) Disclosure Scotland
4 1 (0.29%) SLA
4 1 (0.29%) WAI
System Software
1 11 (3.21%) Docker
Systems Management
1 11 (3.21%) Kubernetes
2 6 (1.75%) Capistrano
3 1 (0.29%) Ansible
3 1 (0.29%) Opscode Chef
3 1 (0.29%) Packer
3 1 (0.29%) Puppet
3 1 (0.29%) TeamSite
3 1 (0.29%) Terraform
Vendors
1 98 (28.57%) Google
2 37 (10.79%) Adobe
3 15 (4.37%) Microsoft
4 7 (2.04%) Oracle
4 7 (2.04%) Salesforce.com
4 7 (2.04%) Sitecore
5 5 (1.46%) Atlassian
5 5 (1.46%) Demandware
6 4 (1.17%) ATG
6 4 (1.17%) hybris
6 4 (1.17%) SAP
7 3 (0.87%) Ariba
7 3 (0.87%) DoubleClick
7 3 (0.87%) Facebook
7 3 (0.87%) Marketo
7 3 (0.87%) Omniture
7 3 (0.87%) PeopleSoft
7 3 (0.87%) Twitter
8 2 (0.58%) FatWire
8 2 (0.58%) WooCommerce