Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 478 527 483
Rank change year-on-year +49 -44 -7
Contract jobs citing SEO 452 397 475
As % of all contract IT jobs advertised in the UK 0.45% 0.38% 0.41%
As % of the Processes & Methodologies category 0.53% 0.45% 0.51%
Number of daily rates quoted 269 236 298
UK median daily rate £375 £325 £350
Median daily rate % change year-on-year +15.38% -7.14% +7.69%
10th Percentile £200 £178 £164
90th Percentile £525 £513 £518
UK excluding London median daily rate £350 £325 £360
% change year-on-year +7.69% -9.72% +20.00%
Number of hourly rates quoted 14 17 9
UK median hourly rate £29.00 £21.50 £36.67
Median hourly rate % change year-on-year +34.88% -41.37% +16.41%
10th Percentile £16.25 £16.34 £24.80
90th Percentile £40.00 £36.90 £75.50
UK excluding London median hourly rate £31.00 £21.50 £36.34
% change year-on-year +44.19% -40.83% +67.06%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 85705 87976 93705
As % of all contract IT jobs advertised in the UK 84.52% 83.91% 81.76%
Number of daily rates quoted 57093 58207 60721
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £630 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2022 2335 2744
UK median hourly rate £23.32 £24.00 £22.50
Median hourly rate % change year-on-year -2.83% +6.67% +18.42%
10th Percentile £11.35 £11.32 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.00 £24.37 £23.75
% change year-on-year -1.50% +2.59% +18.75%

SEO
Job Vacancy Trend

Job postings citing SEO as a percentage of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO.

Contractor daily rate trend for SEO in the UK

SEO
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing SEO over the 6 months to 19 November 2017.

Contractor daily rate histogram for SEO in the UK

SEO
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO.

Contractor hourly rate trend for SEO in the UK

SEO
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing SEO over the 6 months to 19 November 2017.

Contractor hourly rate histogram for SEO in the UK

SEO
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +34 414 £375 +15.38% 81
London -3 226 £400 +19.85% 33
UK excluding London +52 219 £350 +7.69% 50
South East +6 81 £300 +3.45% 14
Midlands +47 53 £400 +17.22% 12
West Midlands +39 35 £413 +20.88% 6
North of England +34 30 £375 - 17
Scotland +17 27 £331 -11.67% 1
East Midlands +19 19 £306 - 6
East of England -7 13 £200 -50.00% 2
North West +10 12 £325 +4.00% 6
South West +9 11 £263 -12.50% 3
North East +76 9 £263 -43.24% 2
Yorkshire +5 9 £425 - 9
Wales - 4 £475 - 1

For the 6 months to 19 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 196 (43.36%) HTML
2 169 (37.39%) CSS
3 153 (33.85%) JavaScript
4 147 (32.52%) Analytics
5 143 (31.64%) Agile Software Development
6 142 (31.42%) Marketing
7 131 (28.98%) User Experience
8 104 (23.01%) HTML5
9 93 (20.58%) Google
10 91 (20.13%) CMS
11 87 (19.25%) Finance
11 87 (19.25%) E-Commerce
12 83 (18.36%) jQuery
13 77 (17.04%) CSS3
14 76 (16.81%) Digital Marketing
15 74 (16.37%) Sass
16 70 (15.49%) Google Analytics
17 65 (14.38%) Web Development
18 58 (12.83%) Git (software)
18 58 (12.83%) AngularJS
18 58 (12.83%) Front End Development
19 55 (12.17%) Content Management
20 53 (11.73%) PHP
20 53 (11.73%) Photoshop
20 53 (11.73%) Social Media
21 49 (10.84%) Web Analytics
22 46 (10.18%) .NET
22 46 (10.18%) Twitter Bootstrap
23 45 (9.96%) Adobe
23 45 (9.96%) React

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 91 (20.13%) CMS
2 38 (8.41%) WordPress
3 19 (4.20%) Adobe Experience Manager
4 18 (3.98%) Drupal
5 14 (3.10%) SharePoint
6 12 (2.65%) Elasticsearch
6 12 (2.65%) Sitecore CMS
7 7 (1.55%) WebLogic
7 7 (1.55%) WebSphere
8 6 (1.33%) EPiServer
8 6 (1.33%) Exchange Server 2010
8 6 (1.33%) MS Exchange
9 5 (1.11%) Oracle SOA Suite
9 5 (1.11%) WebSphere Application Server
10 2 (0.44%) Apache
10 2 (0.44%) Cloud Foundry
10 2 (0.44%) JBoss
10 2 (0.44%) Kentico
10 2 (0.44%) Umbraco
11 1 (0.22%) Moodle
Applications
1 53 (11.73%) Photoshop
2 24 (5.31%) Microsoft Excel
3 21 (4.65%) Adobe Illustrator
4 10 (2.21%) Microsoft Office
4 10 (2.21%) Microsoft PowerPoint
4 10 (2.21%) Spreadsheet
5 5 (1.11%) Adobe Creative Suite
5 5 (1.11%) GIMP
6 4 (0.88%) MS Visio
7 3 (0.66%) Adobe Premiere
7 3 (0.66%) Microsoft Project
8 2 (0.44%) InDesign
9 1 (0.22%) OmniGraffle
9 1 (0.22%) PaintShop Pro
Business Applications
1 5 (1.11%) Eloqua
1 5 (1.11%) WebTrends
2 3 (0.66%) Magento
2 3 (0.66%) Oracle CRM
2 3 (0.66%) Oracle CRM On Demand
3 2 (0.44%) SAP Hybris
3 2 (0.44%) Shopify
4 1 (0.22%) Adobe Campaign
4 1 (0.22%) Dynamics CRM
Cloud Services
1 70 (15.49%) Google Analytics
2 22 (4.87%) Amazon AWS
3 19 (4.20%) AdWords
4 17 (3.76%) Microsoft Azure
5 9 (1.99%) Amazon CloudWatch
6 8 (1.77%) Google Tag Manager
6 8 (1.77%) SaaS
7 6 (1.33%) Adobe Analytics
7 6 (1.33%) Office 365
8 5 (1.11%) Google Checkout
8 5 (1.11%) npm
9 3 (0.66%) Algolia
9 3 (0.66%) AWS Lambda
9 3 (0.66%) GitHub
9 3 (0.66%) MailChimp
9 3 (0.66%) Serverless
9 3 (0.66%) SurveyMonkey
10 2 (0.44%) Heroku
10 2 (0.44%) OpenShift
11 1 (0.22%) Google Cloud Platform
Communications & Networking
1 32 (7.08%) Internet
2 14 (3.10%) HTTP
3 7 (1.55%) DNS
4 6 (1.33%) DHCP
4 6 (1.33%) IP Telephony
4 6 (1.33%) Remote Desktop
5 5 (1.11%) SMS
6 2 (0.44%) Intranet
7 1 (0.22%) SSL
7 1 (0.22%) TCP/IP
Database & Business Intelligence
1 20 (4.42%) MySQL
2 12 (2.65%) NoSQL
3 6 (1.33%) SQL Server
4 5 (1.11%) Endeca
4 5 (1.11%) Oracle Database
4 5 (1.11%) Oracle Database 11g
5 4 (0.88%) Electronic Patient Records
5 4 (0.88%) Relational Database
6 3 (0.66%) Couchbase
6 3 (0.66%) Data Mining
6 3 (0.66%) MongoDB
7 2 (0.44%) MS Access
7 2 (0.44%) Qlik Sense
8 1 (0.22%) Big Data
8 1 (0.22%) BigQuery
8 1 (0.22%) Data Warehouse
Development Applications
1 58 (12.83%) Git (software)
2 41 (9.07%) gulp
3 37 (8.19%) Jasmine
4 36 (7.96%) Grunt
5 30 (6.64%) Karma Test Runner
6 23 (5.09%) Bitbucket
7 15 (3.32%) JIRA
8 14 (3.10%) Mocha
8 14 (3.10%) Subversion
9 13 (2.88%) Visual Studio
10 12 (2.65%) JUnit
10 12 (2.65%) webpack
11 8 (1.77%) Babel
11 8 (1.77%) Maven
12 7 (1.55%) Eclipse
12 7 (1.55%) Jenkins
12 7 (1.55%) Selenium
12 7 (1.55%) Team Foundation Server
13 6 (1.33%) Ant
13 6 (1.33%) Axure RP
General
1 142 (31.42%) Marketing
2 87 (19.25%) Finance
3 35 (7.74%) Publishing
4 34 (7.52%) Legal
5 28 (6.19%) Retail
6 21 (4.65%) Advertising
7 17 (3.76%) Telecoms
8 16 (3.54%) Banking
9 11 (2.43%) Pharmaceutical
10 9 (1.99%) Retail Banking
11 7 (1.55%) Games
11 7 (1.55%) Manufacturing
12 4 (0.88%) Electronics
12 4 (0.88%) German Language
12 4 (0.88%) Italian Language
13 3 (0.66%) Brand Awareness
14 2 (0.44%) Automotive
14 2 (0.44%) Investment Banking
14 2 (0.44%) Multimedia
15 1 (0.22%) Interactive Media
Job Titles
1 152 (33.63%) Developer
2 50 (11.06%) Front End Developer (Client-Side Developer)
3 43 (9.51%) Designer
4 38 (8.41%) Analyst
5 34 (7.52%) Content Designer
6 32 (7.08%) JavaScript Developer
7 26 (5.75%) WordPress Developer
8 24 (5.31%) Angular Developer
8 24 (5.31%) HTML Developer
8 24 (5.31%) Web Developer
9 20 (4.42%) HTML CSS Developer
10 19 (4.20%) PHP Developer
11 17 (3.76%) SEO Manager
11 17 (3.76%) UI Developer
12 16 (3.54%) .NET Developer
12 16 (3.54%) Business Analyst
12 16 (3.54%) Content Editor
12 16 (3.54%) Content Manager
13 14 (3.10%) Project Manager
13 14 (3.10%) SEO Specialist
Libraries, Frameworks & Software Standards
1 196 (43.36%) HTML
2 169 (37.39%) CSS
3 104 (23.01%) HTML5
4 83 (18.36%) jQuery
5 77 (17.04%) CSS3
6 74 (16.37%) Sass
7 58 (12.83%) AngularJS
8 46 (10.18%) .NET
8 46 (10.18%) Twitter Bootstrap
9 45 (9.96%) React
10 43 (9.51%) Ajax
11 40 (8.85%) Web Services
12 30 (6.64%) REST
12 30 (6.64%) XML
13 29 (6.42%) XHTML
14 27 (5.97%) Node.js
15 23 (5.09%) Angular 2
15 23 (5.09%) LESS
16 21 (4.65%) JSON
17 18 (3.98%) SOAP
Miscellaneous
1 131 (28.98%) User Experience
2 53 (11.73%) Social Media
3 39 (8.63%) Analytical Skills
4 22 (4.87%) W3C
5 13 (2.88%) Digital Media
6 11 (2.43%) Wiki
7 9 (1.99%) Fintech
8 8 (1.77%) Blog
9 7 (1.55%) Mobile App
10 6 (1.33%) NHS
10 6 (1.33%) Web 2.0
11 5 (1.11%) Computer Science
12 4 (0.88%) e-Health
12 4 (0.88%) FMCG
12 4 (0.88%) LIMS
12 4 (0.88%) Management Information System
12 4 (0.88%) PACS
12 4 (0.88%) Smartphone
13 3 (0.66%) Animation
13 3 (0.66%) Cloud Native
Operating Systems
1 13 (2.88%) Windows
2 12 (2.65%) Linux
3 8 (1.77%) Windows Server
4 5 (1.11%) Android
4 5 (1.11%) Apple iOS
5 2 (0.44%) Red Hat Enterprise Linux
5 2 (0.44%) Unix
5 2 (0.44%) Windows XP
Processes & Methodologies
1 147 (32.52%) Analytics
2 143 (31.64%) Agile Software Development
3 87 (19.25%) E-Commerce
4 76 (16.81%) Digital Marketing
5 65 (14.38%) Web Development
6 58 (12.83%) Front End Development
7 55 (12.17%) Content Management
8 49 (10.84%) Web Analytics
9 40 (8.85%) Responsive Web Design
10 39 (8.63%) MVC
10 39 (8.63%) Project Management
11 38 (8.41%) Pay per click
11 38 (8.41%) TDD
12 31 (6.86%) Stakeholder Management
13 30 (6.64%) OO
14 29 (6.42%) Web Design
15 27 (5.97%) Scrum
16 24 (5.31%) Mobile First
17 22 (4.87%) Wireframes
18 21 (4.65%) BDD
Programming Languages
1 153 (33.85%) JavaScript
2 53 (11.73%) PHP
3 30 (6.64%) Java
4 27 (5.97%) SQL
5 21 (4.65%) Python
6 20 (4.42%) ES6
7 18 (3.98%) C#
8 10 (2.21%) C
9 9 (1.99%) Bash Shell
10 5 (1.11%) R
11 4 (0.88%) Go
11 4 (0.88%) Ruby
11 4 (0.88%) VBA
12 3 (0.66%) Perl
13 2 (0.44%) Apple Swift
13 2 (0.44%) Objective-C
13 2 (0.44%) PL/SQL
13 2 (0.44%) TypeScript
13 2 (0.44%) VB.NET
Qualifications
1 33 (7.30%) Degree
2 9 (1.99%) AWS Certification
3 3 (0.66%) PMI Certification
3 3 (0.66%) PMP
3 3 (0.66%) Security Cleared
4 2 (0.44%) Master's Degree
4 2 (0.44%) Numerate Degree
4 2 (0.44%) SC Cleared
5 1 (0.22%) Computer Science Degree
5 1 (0.22%) HND
Quality Assurance & Compliance
1 13 (2.88%) QA
2 4 (0.88%) HL7
3 3 (0.66%) Disclosure Scotland
3 3 (0.66%) PMO
4 2 (0.44%) GDPR
4 2 (0.44%) WCAG
System Software
1 9 (1.99%) Active Directory
2 2 (0.44%) Docker
2 2 (0.44%) Virtual Desktop
Systems Management
1 9 (1.99%) Ansible
2 8 (1.77%) Terraform
3 3 (0.66%) Kubernetes
3 3 (0.66%) Piwik
3 3 (0.66%) TeamSite
4 2 (0.44%) Plesk
5 1 (0.22%) Docker Swarm
Vendors
1 93 (20.58%) Google
2 45 (9.96%) Adobe
3 31 (6.86%) Microsoft
4 17 (3.76%) Oracle
5 12 (2.65%) Sitecore
6 11 (2.43%) Facebook
6 11 (2.43%) hybris
7 10 (2.21%) Apple
8 8 (1.77%) Citrix
8 8 (1.77%) Tableau
9 6 (1.33%) Coremetrics
9 6 (1.33%) FatWire
9 6 (1.33%) Salesforce.com
9 6 (1.33%) SAP
10 5 (1.11%) Optimizely
10 5 (1.11%) PayPal
10 5 (1.11%) WooCommerce
11 4 (0.88%) Marketo
11 4 (0.88%) Twitter
12 3 (0.66%) Omniture