Period
to 1 August 2021

The following table provides summary statistics for contract job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 1 August 2021 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK
6 months to
1 Aug 2021
Same period 2020 Same period 2019
Rank 519 469 579
Rank change year-on-year -50 +110 -9
Contract jobs citing SEO 256 92 276
As % of all contract jobs advertised in the UK 0.36% 0.25% 0.30%
As % of the Processes & Methodologies category 0.40% 0.29% 0.34%
Number of daily rates quoted 148 60 181
10th Percentile £263 £212 £213
25th Percentile £331 £286 £263
Median daily rate (50th Percentile) £425 £388 £375
Median % change year-on-year +9.68% +3.33% -
75th Percentile £500 £464 £475
90th Percentile £579 £539 £538
UK excluding London median daily rate £400 £364 £375
% change year-on-year +9.97% -3.00% -3.23%
Number of hourly rates quoted 11 6 7
10th Percentile £12.50 £18.50 £16.75
25th Percentile £20.35 £20.88 £18.89
Median hourly rate £22.50 £25.00 £30.00
Median % change year-on-year -10.00% -16.67% -25.47%
75th Percentile £41.88 £31.56 £34.88
90th Percentile £57.50 £34.38 £55.28
UK excluding London median hourly rate £13.00 £25.00 £19.33
% change year-on-year -48.00% +29.33% -53.42%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 63,768 31,476 80,103
As % of all contract IT jobs advertised in the UK 88.74% 86.65% 87.59%
Number of daily rates quoted 43,905 21,020 53,536
10th Percentile £313 £300 £300
25th Percentile £406 £400 £381
Median daily rate (50th Percentile) £500 £475 £475
Median % change year-on-year +5.26% - +5.56%
75th Percentile £600 £576 £575
90th Percentile £688 £675 £650
UK excluding London median daily rate £450 £450 £438
% change year-on-year - +2.86% +2.94%
Number of hourly rates quoted 1,694 909 2,205
10th Percentile £12.00 £12.42 £11.49
25th Percentile £14.51 £16.25 £14.38
Median hourly rate £23.00 £24.70 £22.50
Median % change year-on-year -6.88% +9.78% +12.50%
75th Percentile £47.19 £46.00 £45.00
90th Percentile £60.50 £55.00 £52.50
UK excluding London median hourly rate £20.50 £21.88 £22.50
% change year-on-year -6.31% -2.76% +19.24%

SEO
Job Vacancy Trend

Job postings citing SEO as a proportion of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing SEO.

Daily rate trend for SEO in the UK

SEO
Daily Rate Histogram

Daily rate distribution for jobs citing SEO over the 6 months to 1 August 2021.

Daily rate histogram for SEO in the UK

SEO
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing SEO.

Hourly rate trend for SEO in the UK

SEO
Hourly Rate Histogram

Hourly rate distribution of jobs citing SEO over the 6 months to 1 August 2021.

Hourly rate histogram for SEO in the UK

SEO
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 6 months to 1 August 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -60 199 £400 - 193
London -60 140 £425 +6.25% 53
Work from Home -201 87 £425 +107.32% 37
UK excluding London -41 65 £400 +9.97% 147
South East -39 21 £300 -15.49% 34
Midlands -32 10 £300 -43.71% 24
East of England -15 9 - - 6
East Midlands - 9 £325 - 10
South West - 8 £400 - 12
North of England -37 7 £443 +6.31% 64
Scotland -59 6 £425 +79.89% 6
North West -27 4 £425 +11.48% 36
Wales - 4 £530 - 2
Yorkshire -24 2 £443 +5.36% 21
North East -4 1 £600 -7.69% 7
West Midlands -36 1 £265 -50.28% 14

For the 6 months to 1 August 2021, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for SEO.

1 112 (43.75%) Marketing
2 108 (42.19%) Analytics
3 106 (41.41%) HTML
4 89 (34.77%) CSS
5 85 (33.20%) User Experience
6 80 (31.25%) JavaScript
6 80 (31.25%) Accessibility
7 73 (28.52%) Agile Software Development
8 66 (25.78%) Social Skills
9 59 (23.05%) Adobe
10 53 (20.70%) CMS
11 50 (19.53%) React
12 49 (19.14%) Analytical Skills
12 49 (19.14%) Problem-Solving
13 48 (18.75%) Digital Marketing
14 44 (17.19%) E-Commerce
15 43 (16.80%) Sass
16 42 (16.41%) User Research
17 41 (16.02%) Git (software)
18 37 (14.45%) Node.js
19 35 (13.67%) PHP
20 34 (13.28%) SQL
20 34 (13.28%) Web Development
20 34 (13.28%) HTML5
20 34 (13.28%) Front End Development
21 31 (12.11%) Azure
21 31 (12.11%) jQuery
21 31 (12.11%) Project Management
22 30 (11.72%) Google Analytics
22 30 (11.72%) Content Management

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 53 (20.70%) CMS
2 30 (11.72%) Adobe Experience Manager
3 29 (11.33%) WordPress
4 11 (4.30%) Umbraco
5 8 (3.13%) IBM Domino
6 7 (2.73%) Oracle SOA Suite
7 6 (2.34%) Confluence
8 5 (1.95%) Headless CMS
8 5 (1.95%) SharePoint
8 5 (1.95%) Sitecore CMS
9 4 (1.56%) Drupal
10 1 (0.39%) EPiServer
10 1 (0.39%) Jupyter
10 1 (0.39%) Kentico
10 1 (0.39%) LiveCycle
10 1 (0.39%) nginx
Applications
1 16 (6.25%) Photoshop
2 9 (3.52%) Sketch
3 8 (3.13%) Adobe Creative Suite
3 8 (3.13%) InVision
3 8 (3.13%) Microsoft Excel
4 6 (2.34%) Chatbot
5 5 (1.95%) Microsoft PowerPoint
6 2 (0.78%) Adobe Illustrator
7 1 (0.39%) Adobe After Effects
7 1 (0.39%) Adobe XD
7 1 (0.39%) GIMP
7 1 (0.39%) InDesign
7 1 (0.39%) Microsoft Office
7 1 (0.39%) Spreadsheet
Business Applications
1 21 (8.20%) Magento
2 13 (5.08%) Shopify
3 4 (1.56%) Salesforce.com CRM
4 3 (1.17%) Dynamics CRM
5 2 (0.78%) Adobe Campaign
5 2 (0.78%) WebTrends
6 1 (0.39%) Eloqua
6 1 (0.39%) Radian6
6 1 (0.39%) Sprinklr
Cloud Services
1 31 (12.11%) Azure
2 30 (11.72%) Google Analytics
3 29 (11.33%) GitHub
4 25 (9.77%) Adobe Analytics
5 21 (8.20%) AWS
6 8 (3.13%) Power Platform
7 6 (2.34%) Algolia
7 6 (2.34%) Google Ads
7 6 (2.34%) Google Data Studio
7 6 (2.34%) Serverless
8 5 (1.95%) Amazon ECS
8 5 (1.95%) Amazon EKS
8 5 (1.95%) Amazon S3
8 5 (1.95%) AWS Fargate
8 5 (1.95%) AWS Lambda
8 5 (1.95%) CloudFront
8 5 (1.95%) Route 53
8 5 (1.95%) Virtual Private Cloud
9 4 (1.56%) Google Sheets
10 2 (0.78%) GCP
Communications & Networking
1 7 (2.73%) DNS
1 7 (2.73%) Internet
1 7 (2.73%) SSL
2 6 (2.34%) HTTP
3 4 (1.56%) Broadband
4 1 (0.39%) Intranet
4 1 (0.39%) VPN
Database & Business Intelligence
1 14 (5.47%) Azure SQL Database
2 8 (3.13%) Power BI
3 7 (2.73%) SQL Server
4 5 (1.95%) Metadata
5 4 (1.56%) MySQL
6 2 (0.78%) PostgreSQL
6 2 (0.78%) Relational Database
6 2 (0.78%) Tableau
7 1 (0.39%) Big Data
7 1 (0.39%) BigQuery
7 1 (0.39%) Data Warehouse
7 1 (0.39%) MongoDB
7 1 (0.39%) RDBMS
Development Applications
1 41 (16.02%) Git (software)
2 20 (7.81%) gulp
3 18 (7.03%) webpack
4 13 (5.08%) JIRA
5 12 (4.69%) Jasmine
5 12 (4.69%) Karma Test Runner
6 11 (4.30%) JSUnit
7 10 (3.91%) Bitbucket
7 10 (3.91%) Cypress.io
8 9 (3.52%) Subversion
9 8 (3.13%) ESLint
9 8 (3.13%) Grunt
10 7 (2.73%) TeamCity
11 6 (2.34%) Jenkins
12 4 (1.56%) SonarQube
12 4 (1.56%) Visual Studio
13 3 (1.17%) Bitbucket Server
13 3 (1.17%) Mocha
13 3 (1.17%) Visual Studio Code
14 2 (0.78%) Storybook
General
1 112 (43.75%) Marketing
2 66 (25.78%) Social Skills
3 49 (19.14%) Analytical Skills
4 21 (8.20%) Organisational Skills
4 21 (8.20%) Public Sector
5 19 (7.42%) Legal
6 18 (7.03%) Finance
7 16 (6.25%) Retail
8 15 (5.86%) Advertising
9 13 (5.08%) Presentation Skills
9 13 (5.08%) Publishing
10 11 (4.30%) German Language
11 9 (3.52%) Banking
12 8 (3.13%) French Language
12 8 (3.13%) Pharmaceutical
12 8 (3.13%) Telecoms
13 6 (2.34%) Documentation Skills
14 5 (1.95%) Brand Awareness
15 4 (1.56%) Automotive
16 3 (1.17%) Influencing Skills
Job Titles
1 73 (28.52%) Developer
2 28 (10.94%) Designer
3 26 (10.16%) Front End Developer (Client-Side Developer)
4 24 (9.38%) React Developer
5 20 (7.81%) Analyst
6 17 (6.64%) Content Designer
7 14 (5.47%) Marketing Manager
8 13 (5.08%) Senior Developer
9 11 (4.30%) Architect
9 11 (4.30%) Content Manager
9 11 (4.30%) JavaScript Developer
9 11 (4.30%) Senior Front-End Developer
10 10 (3.91%) SEO Analyst
11 9 (3.52%) Data Engineer
11 9 (3.52%) PHP Developer
12 8 (3.13%) Full Stack Developer
12 8 (3.13%) Lead Developer
12 8 (3.13%) User Experience Researcher
13 7 (2.73%) UI Designer
14 6 (2.34%) Copywriter
Libraries, Frameworks & Software Standards
1 106 (41.41%) HTML
2 89 (34.77%) CSS
3 50 (19.53%) React
4 43 (16.80%) Sass
5 37 (14.45%) Node.js
6 34 (13.28%) HTML5
7 31 (12.11%) jQuery
8 30 (11.72%) AngularJS
9 29 (11.33%) Redux
10 26 (10.16%) CSS3
11 21 (8.20%) Jest
12 20 (7.81%) .NET
12 20 (7.81%) JSON
13 19 (7.42%) RESTful
14 16 (6.25%) Ajax
14 16 (6.25%) Web Services
15 14 (5.47%) REST
16 12 (4.69%) Django
16 12 (4.69%) Next.js
17 10 (3.91%) SOAP
Miscellaneous
1 85 (33.20%) User Experience
2 29 (11.33%) Social Media
3 10 (3.91%) Graphic Design
3 10 (3.91%) Self-Motivation
4 8 (3.13%) Management Information System
5 7 (2.73%) Algorithms
5 7 (2.73%) Blog
5 7 (2.73%) W3C
6 6 (2.34%) FMCG
6 6 (2.34%) Mobile App
6 6 (2.34%) Taxonomies
6 6 (2.34%) Virtual Team
7 5 (1.95%) Distributed Denial-of-Service
8 4 (1.56%) Digital Media
8 4 (1.56%) Marketing Technology
9 3 (1.17%) Credit Risk
9 3 (1.17%) NHS
9 3 (1.17%) Wiki
10 2 (0.78%) Photography
10 2 (0.78%) Video Editing
Operating Systems
1 4 (1.56%) Apple iOS
2 3 (1.17%) Android
3 1 (0.39%) Linux
3 1 (0.39%) Mac OS
Processes & Methodologies
1 108 (42.19%) Analytics
2 73 (28.52%) Agile Software Development
3 49 (19.14%) Problem-Solving
4 48 (18.75%) Digital Marketing
5 44 (17.19%) E-Commerce
6 42 (16.41%) User Research
7 34 (13.28%) Front End Development
7 34 (13.28%) Web Development
8 31 (12.11%) Project Management
9 30 (11.72%) Content Management
10 28 (10.94%) Wireframes
11 26 (10.16%) Prototyping
12 22 (8.59%) B2B
12 22 (8.59%) Continuous Integration
12 22 (8.59%) Scrum
13 21 (8.20%) Full Stack Development
13 21 (8.20%) TDD
13 21 (8.20%) Unit Testing
13 21 (8.20%) Web Analytics
14 20 (7.81%) Pair Programming
Programming Languages
1 80 (31.25%) JavaScript
2 35 (13.67%) PHP
3 34 (13.28%) SQL
4 28 (10.94%) TypeScript
5 21 (8.20%) ES6
6 18 (7.03%) C#
7 16 (6.25%) Java
8 14 (5.47%) Python
9 8 (3.13%) PL/SQL
10 7 (2.73%) ES7
11 3 (1.17%) Scala
12 2 (0.78%) R
13 1 (0.39%) Ada
13 1 (0.39%) Apple Swift
13 1 (0.39%) Bash Shell
13 1 (0.39%) Delphi
13 1 (0.39%) Go
13 1 (0.39%) Objective-C
Qualifications
1 22 (8.59%) Degree
2 12 (4.69%) Security Cleared
3 8 (3.13%) SC Cleared
4 4 (1.56%) BPSS Clearance
4 4 (1.56%) Master's Degree
4 4 (1.56%) MBA
5 2 (0.78%) ITIL Certification
6 1 (0.39%) CTC Cleared
6 1 (0.39%) DBS Check
6 1 (0.39%) DV Cleared
6 1 (0.39%) PMI Certification
6 1 (0.39%) PMP
Quality Assurance & Compliance
1 80 (31.25%) Accessibility
2 11 (4.30%) QA
3 7 (2.73%) WCAG
4 2 (0.78%) Disclosure Scotland
4 2 (0.78%) GDPR
System Software
1 5 (1.95%) Docker
2 1 (0.39%) Virtual Machines
Systems Management
1 6 (2.34%) Kubernetes
Vendors
1 59 (23.05%) Adobe
2 26 (10.16%) Google
3 16 (6.25%) Salesforce.com
4 12 (4.69%) Marketo
5 11 (4.30%) Microsoft
6 10 (3.91%) Oracle
7 9 (3.52%) hybris
8 8 (3.13%) Facebook
8 8 (3.13%) Xerox
9 7 (2.73%) Optimizely
9 7 (2.73%) Sitecore
10 5 (1.95%) Openreach
11 4 (1.56%) DoubleClick
11 4 (1.56%) YouTube
12 3 (1.17%) Alteryx
12 3 (1.17%) BT
13 2 (0.78%) Hootsuite
13 2 (0.78%) Informatica
13 2 (0.78%) Salesforce Marketing Cloud
13 2 (0.78%) ServiceNow