Period
to 18 January 2018

The following table provides summary statistics for contract job vacancies with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 18 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
UK
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 488 539 466
Rank change year-on-year +51 -73 +51
Contract jobs citing SEO 428 351 476
As % of all contract IT jobs advertised in the UK 0.43% 0.36% 0.44%
As % of the Processes & Methodologies category 0.51% 0.43% 0.54%
Number of daily rates quoted 242 209 299
UK median daily rate £375 £330 £360
Median daily rate % change year-on-year +13.64% -8.33% +10.77%
10th Percentile £200 £175 £173
90th Percentile £525 £525 £525
UK excluding London median daily rate £338 £350 £375
% change year-on-year -3.57% -6.67% +25.00%
Number of hourly rates quoted 8 13 8
UK median hourly rate £30.00 £21.50 £36.34
Median hourly rate % change year-on-year +39.53% -40.83% +30.94%
10th Percentile £18.25 £16.28 £23.15
90th Percentile £41.33 £35.95 £44.00
UK excluding London median hourly rate £33.00 £21.50 £36.67
% change year-on-year +53.49% -41.37% +68.60%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 84,751 81,431 88,505
As % of all contract IT jobs advertised in the UK 84.50% 83.80% 82.46%
Number of daily rates quoted 56,763 53,927 57,391
UK median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - +6.25%
10th Percentile £285 £263 £263
90th Percentile £638 £613 £600
UK excluding London median daily rate £410 £400 £390
% change year-on-year +2.50% +2.56% +4.00%
Number of hourly rates quoted 1,966 2,259 2,698
UK median hourly rate £23.44 £24.50 £23.35
Median hourly rate % change year-on-year -4.34% +4.93% +16.75%
10th Percentile £11.38 £11.25 £11.25
90th Percentile £50.00 £48.75 £50.00
UK excluding London median hourly rate £24.00 £24.50 £25.00
% change year-on-year -2.04% -2.00% +25.00%

SEO
Job Vacancy Trend

Job postings citing SEO as a percentage of all IT jobs advertised.

Job vacancy trend for SEO in the UK

SEO
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO.

Contractor daily rate trend for SEO in the UK

SEO
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing SEO over the 6 months to 18 January 2018.

Contractor daily rate histogram for SEO in the UK

SEO
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO.

Contractor hourly rate trend for SEO in the UK

SEO
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing SEO over the 6 months to 18 January 2018.

Contractor hourly rate histogram for SEO in the UK

SEO
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 6 months to 18 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 396 £375 +13.64% 352
UK excluding London +75 236 £338 -3.57% 227
London -31 189 £425 +30.77% 134
South East -6 91 £275 -11.29% 62
Midlands +34 47 £413 +6.45% 33
North of England +40 44 £338 -10.00% 99
West Midlands +27 28 £450 +20.00% 17
North West +22 26 £338 - 63
Scotland +11 23 £338 -3.57% 5
East Midlands +13 18 £238 -40.63% 16
East of England -2 17 £275 -31.25% 15
North East +56 9 £425 +41.67% 5
Yorkshire +7 9 £350 -17.65% 31
South West +14 8 £388 +6.16% 9
Wales +12 6 £550 +83.33% 4

For the 6 months to 18 January 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 171 (39.95%) HTML
2 153 (35.75%) Agile Software Development
3 148 (34.58%) CSS
4 142 (33.18%) Marketing
5 126 (29.44%) Analytics
6 121 (28.27%) JavaScript
7 112 (26.17%) User Experience
8 95 (22.20%) Google
9 89 (20.79%) CMS
9 89 (20.79%) E-Commerce
10 82 (19.16%) HTML5
11 79 (18.46%) Digital Marketing
12 74 (17.29%) Google Analytics
13 70 (16.36%) jQuery
14 65 (15.19%) Web Development
15 59 (13.79%) Photoshop
16 57 (13.32%) Finance
16 57 (13.32%) CSS3
17 56 (13.08%) Sass
18 54 (12.62%) Content Management
19 53 (12.38%) Social Media
20 50 (11.68%) Git (software)
21 48 (11.21%) Adobe
22 47 (10.98%) PHP
23 43 (10.05%) Responsive Web Design
24 40 (9.35%) WordPress
24 40 (9.35%) Front End Development
25 39 (9.11%) React
25 39 (9.11%) Analytical Skills
26 36 (8.41%) Pay per click

SEO
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 89 (20.79%) CMS
2 40 (9.35%) WordPress
3 19 (4.44%) Adobe Experience Manager
4 17 (3.97%) Drupal
4 17 (3.97%) SharePoint
5 13 (3.04%) Sitecore CMS
6 12 (2.80%) Elasticsearch
7 7 (1.64%) WebLogic
7 7 (1.64%) WebSphere
8 6 (1.40%) Exchange Server 2010
8 6 (1.40%) MS Exchange
8 6 (1.40%) Umbraco
9 5 (1.17%) Oracle SOA Suite
9 5 (1.17%) WebSphere Application Server
10 2 (0.47%) Cloud Foundry
10 2 (0.47%) EPiServer
10 2 (0.47%) IIS
10 2 (0.47%) JBoss
10 2 (0.47%) Kentico
11 1 (0.23%) Sitefinity
Applications
1 59 (13.79%) Photoshop
2 24 (5.61%) Adobe Illustrator
3 20 (4.67%) Microsoft Excel
4 15 (3.50%) Microsoft PowerPoint
5 13 (3.04%) Microsoft Office
6 7 (1.64%) Adobe Creative Suite
7 6 (1.40%) GIMP
8 4 (0.93%) Spreadsheet
9 3 (0.70%) MS Visio
10 2 (0.47%) Adobe Premiere
11 1 (0.23%) Chatbot
11 1 (0.23%) Microsoft Project
11 1 (0.23%) PaintShop Pro
Business Applications
1 6 (1.40%) Magento
2 5 (1.17%) WebTrends
3 3 (0.70%) Oracle CRM
3 3 (0.70%) Oracle CRM On Demand
4 2 (0.47%) Dynamics CRM
4 2 (0.47%) NetSuite
4 2 (0.47%) SAP Hybris
4 2 (0.47%) Shopify
5 1 (0.23%) Adobe Campaign
5 1 (0.23%) Eloqua
Cloud Services
1 74 (17.29%) Google Analytics
2 21 (4.91%) Amazon AWS
3 19 (4.44%) AdWords
4 15 (3.50%) Microsoft Azure
5 7 (1.64%) Adobe Analytics
6 6 (1.40%) Amazon CloudWatch
6 6 (1.40%) Office 365
7 5 (1.17%) AWS Lambda
7 5 (1.17%) Google Checkout
7 5 (1.17%) SaaS
7 5 (1.17%) Serverless
8 4 (0.93%) Adobe Creative Cloud
9 3 (0.70%) Algolia
9 3 (0.70%) GitHub
9 3 (0.70%) Google Tag Manager
9 3 (0.70%) npm
10 2 (0.47%) Heroku
10 2 (0.47%) MailChimp
10 2 (0.47%) OpenShift
10 2 (0.47%) SurveyMonkey
Communications & Networking
1 17 (3.97%) Internet
2 9 (2.10%) DNS
2 9 (2.10%) HTTP
3 6 (1.40%) DHCP
3 6 (1.40%) IP Telephony
3 6 (1.40%) Remote Desktop
4 4 (0.93%) SMS
5 3 (0.70%) Intranet
6 1 (0.23%) SAN
6 1 (0.23%) SSL
6 1 (0.23%) TCP/IP
Database & Business Intelligence
1 18 (4.21%) MySQL
2 5 (1.17%) Endeca
2 5 (1.17%) NoSQL
2 5 (1.17%) Oracle Database
2 5 (1.17%) Oracle Database 11g
2 5 (1.17%) SQL Server
3 4 (0.93%) Data Mining
3 4 (0.93%) Electronic Patient Records
3 4 (0.93%) Relational Database
4 2 (0.47%) MS Access
5 1 (0.23%) Big Data
5 1 (0.23%) BigQuery
5 1 (0.23%) CouchDB
5 1 (0.23%) MongoDB
5 1 (0.23%) Neo4j
5 1 (0.23%) Riak
Development Applications
1 50 (11.68%) Git (software)
2 19 (4.44%) Jasmine
3 16 (3.74%) Grunt
4 15 (3.50%) gulp
5 14 (3.27%) Subversion
6 13 (3.04%) JIRA
7 11 (2.57%) Visual Studio
8 10 (2.34%) webpack
9 9 (2.10%) Karma Test Runner
9 9 (2.10%) Mocha
10 8 (1.87%) Babel
11 7 (1.64%) Bitbucket
11 7 (1.64%) Eclipse
11 7 (1.64%) Jenkins
11 7 (1.64%) JUnit
12 6 (1.40%) Maven
13 5 (1.17%) Ant
13 5 (1.17%) Axure RP
13 5 (1.17%) Hudson
14 4 (0.93%) QUnit
General
1 142 (33.18%) Marketing
2 57 (13.32%) Finance
3 36 (8.41%) Retail
4 31 (7.24%) Legal
5 27 (6.31%) Publishing
6 22 (5.14%) Telecoms
7 18 (4.21%) Banking
8 16 (3.74%) Advertising
9 9 (2.10%) Pharmaceutical
10 6 (1.40%) Retail Banking
11 5 (1.17%) Italian Language
12 3 (0.70%) Brand Awareness
12 3 (0.70%) German Language
12 3 (0.70%) Manufacturing
13 2 (0.47%) Automotive
13 2 (0.47%) Games
13 2 (0.47%) Investment Banking
13 2 (0.47%) Law
13 2 (0.47%) Portuguese Language
14 1 (0.23%) Spanish Language
Job Titles
1 128 (29.91%) Developer
2 63 (14.72%) Designer
3 52 (12.15%) Content Designer
4 40 (9.35%) Front End Developer (Client-Side Developer)
5 31 (7.24%) Web Developer
6 29 (6.78%) Analyst
7 27 (6.31%) WordPress Developer
8 23 (5.37%) HTML Developer
9 20 (4.67%) PHP Developer
10 18 (4.21%) Digital Designer
11 17 (3.97%) JavaScript Developer
12 16 (3.74%) Consultant
12 16 (3.74%) Copywriter
12 16 (3.74%) Digital Content Designer
13 15 (3.50%) .NET Developer
13 15 (3.50%) Content Editor
13 15 (3.50%) Content Manager
13 15 (3.50%) PHP WordPress Developer
13 15 (3.50%) SEO Manager
14 14 (3.27%) Business Analyst
Libraries, Frameworks & Software Standards
1 171 (39.95%) HTML
2 148 (34.58%) CSS
3 82 (19.16%) HTML5
4 70 (16.36%) jQuery
5 57 (13.32%) CSS3
6 56 (13.08%) Sass
7 39 (9.11%) React
8 35 (8.18%) AngularJS
9 31 (7.24%) .NET
10 30 (7.01%) Node.js
11 29 (6.78%) Twitter Bootstrap
12 27 (6.31%) Ajax
13 26 (6.07%) LESS
14 25 (5.84%) Web Services
15 15 (3.50%) REST
15 15 (3.50%) XML
16 11 (2.57%) Redux
17 10 (2.34%) Enzyme
17 10 (2.34%) Spring
17 10 (2.34%) Spring MVC
Miscellaneous
1 112 (26.17%) User Experience
2 53 (12.38%) Social Media
3 39 (9.11%) Analytical Skills
4 16 (3.74%) Fintech
5 14 (3.27%) Wiki
6 13 (3.04%) Mobile App
7 9 (2.10%) Blog
8 8 (1.87%) Algorithms
9 7 (1.64%) Digital Media
10 6 (1.40%) NHS
10 6 (1.40%) W3C
11 5 (1.17%) Computer Science
11 5 (1.17%) Taxonomies
12 4 (0.93%) e-Health
12 4 (0.93%) FMCG
12 4 (0.93%) LIMS
12 4 (0.93%) Management Information System
12 4 (0.93%) PACS
12 4 (0.93%) Web 2.0
13 3 (0.70%) Animation
Operating Systems
1 12 (2.80%) Windows
2 9 (2.10%) Linux
3 6 (1.40%) Apple iOS
3 6 (1.40%) Windows Server
4 4 (0.93%) Android
5 3 (0.70%) Unix
6 2 (0.47%) Red Hat Enterprise Linux
6 2 (0.47%) Windows XP
7 1 (0.23%) Mac OS
7 1 (0.23%) Mac OS X
Processes & Methodologies
1 153 (35.75%) Agile Software Development
2 126 (29.44%) Analytics
3 89 (20.79%) E-Commerce
4 79 (18.46%) Digital Marketing
5 65 (15.19%) Web Development
6 54 (12.62%) Content Management
7 43 (10.05%) Responsive Web Design
8 40 (9.35%) Front End Development
9 36 (8.41%) Pay per click
10 35 (8.18%) Project Management
10 35 (8.18%) TDD
11 34 (7.94%) Customer-Centricity
12 33 (7.71%) MVC
13 31 (7.24%) Scrum
14 30 (7.01%) Web Analytics
15 29 (6.78%) Stakeholder Management
16 24 (5.61%) OO
17 21 (4.91%) Wireframes
18 20 (4.67%) User Stories
18 20 (4.67%) Web Design
Programming Languages
1 121 (28.27%) JavaScript
2 47 (10.98%) PHP
3 24 (5.61%) Java
4 21 (4.91%) C#
5 17 (3.97%) ES6
6 12 (2.80%) SQL
7 11 (2.57%) Python
8 6 (1.40%) Bash Shell
8 6 (1.40%) C
8 6 (1.40%) Go
9 3 (0.70%) TypeScript
10 2 (0.47%) Apple Swift
10 2 (0.47%) Objective-C
10 2 (0.47%) PL/SQL
10 2 (0.47%) PowerShell
10 2 (0.47%) Ruby
10 2 (0.47%) VB.NET
10 2 (0.47%) VBA
11 1 (0.23%) Perl
11 1 (0.23%) Scala
Qualifications
1 33 (7.71%) Degree
2 9 (2.10%) Security Cleared
3 7 (1.64%) SC Cleared
4 6 (1.40%) AWS Certification
5 5 (1.17%) PMI Certification
5 5 (1.17%) PMP
6 2 (0.47%) CAPM
6 2 (0.47%) DV Cleared
6 2 (0.47%) Master's Degree
7 1 (0.23%) HND
Quality Assurance & Compliance
1 17 (3.97%) QA
2 4 (0.93%) HL7
3 3 (0.70%) PMO
3 3 (0.70%) WCAG
4 2 (0.47%) Disclosure Scotland
5 1 (0.23%) GDPR
5 1 (0.23%) WAI
System Software
1 7 (1.64%) Active Directory
2 3 (0.70%) Docker
3 2 (0.47%) Virtual Desktop
Systems Management
1 6 (1.40%) Ansible
2 5 (1.17%) Terraform
3 4 (0.93%) Kubernetes
4 3 (0.70%) Matomo
4 3 (0.70%) TeamSite
5 1 (0.23%) Docker Swarm
Vendors
1 95 (22.20%) Google
2 48 (11.21%) Adobe
3 26 (6.07%) Microsoft
4 18 (4.21%) Oracle
5 15 (3.50%) Sitecore
6 12 (2.80%) Facebook
6 12 (2.80%) hybris
7 6 (1.40%) Apple
7 6 (1.40%) Citrix
7 6 (1.40%) Coremetrics
7 6 (1.40%) Salesforce.com
8 5 (1.17%) FatWire
8 5 (1.17%) Optimizely
8 5 (1.17%) PayPal
8 5 (1.17%) WooCommerce
9 4 (0.93%) Omniture
9 4 (0.93%) Tableau
10 3 (0.70%) IBM
10 3 (0.70%) SAP
10 3 (0.70%) Twitter