Period
to 13 December 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 13 December 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 99 77 79
Rank change year-on-year -22 +2 +7
Contract jobs citing Marketing 2,668 3,142 2,997
As % of all contract IT jobs advertised in the UK 2.53% 3.04% 2.92%
As % of the General category 7.02% 7.70% 8.03%
Number of daily rates quoted 1,817 2,041 2,049
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% +6.67%
10th Percentile £258 £225 £225
90th Percentile £625 £600 £588
UK excluding London median daily rate £425 £410 £375
% change year-on-year +3.66% +9.33% -
Number of hourly rates quoted 55 71 110
UK median hourly rate £24.11 £27.66 £20.00
Median hourly rate % change year-on-year -12.83% +38.30% -11.11%
10th Percentile £11.17 £14.00 £10.69
90th Percentile £48.50 £45.00 £42.76
UK excluding London median hourly rate £19.25 £30.00 £18.00
% change year-on-year -35.83% +66.67% -28.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 38,030 40,807 37,343
As % of all contract IT jobs advertised in the UK 36.09% 39.52% 36.37%
Number of daily rates quoted 24,974 26,969 24,782
UK median daily rate £475 £475 £450
Median daily rate % change year-on-year - +5.56% +5.88%
10th Percentile £300 £275 £263
90th Percentile £675 £669 £638
UK excluding London median daily rate £425 £413 £400
% change year-on-year +3.03% +3.13% -
Number of hourly rates quoted 832 886 919
UK median hourly rate £23.50 £26.00 £24.50
Median hourly rate % change year-on-year -9.62% +6.12% -2.49%
10th Percentile £12.26 £12.25 £11.32
90th Percentile £50.00 £48.13 £46.00
UK excluding London median hourly rate £23.65 £26.87 £25.50
% change year-on-year -11.97% +5.35% -1.92%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 13 December 2018.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 13 December 2018.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -24 2,550 £450 +4.65% 1,613
UK excluding London -27 1,365 £425 +3.66% 995
London -26 1,267 £465 +3.33% 670
South East -25 464 £414 +3.44% 236
South West -4 260 £425 +13.33% 123
East of England 0 212 £525 +2.44% 113
North of England -31 176 £413 +6.45% 285
Midlands -8 153 £425 +11.48% 188
North West -21 101 £413 +3.13% 153
West Midlands -6 99 £450 +9.76% 108
Scotland -20 58 £375 -6.25% 36
Yorkshire -45 58 £350 -8.79% 116
East Midlands -9 49 £394 +5.00% 80
Wales +14 39 £425 -10.53% 17
North East +4 18 £413 +153.85% 16
Northern Ireland +34 4 £475 -9.52%

For the 6 months to 13 December 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 979 (36.69%) Finance
2 926 (34.71%) Digital Marketing
3 815 (30.55%) Agile Software Development
4 701 (26.27%) Business Intelligence
5 652 (24.44%) Telecoms
6 630 (23.61%) SAP
7 600 (22.49%) Programme Management
8 599 (22.45%) Manufacturing
9 574 (21.51%) Electronics
10 462 (17.32%) Analytics
11 364 (13.64%) CRM
12 355 (13.31%) SQL
13 340 (12.74%) Analytical Skills
14 339 (12.71%) HTML
15 332 (12.44%) JavaScript
15 332 (12.44%) Microsoft
16 327 (12.26%) Project Management
17 323 (12.11%) User Experience
18 283 (10.61%) Degree
19 275 (10.31%) CSS
20 268 (10.04%) Scrum
21 236 (8.85%) Adobe
22 227 (8.51%) Java
23 220 (8.25%) Problem-Solving
24 218 (8.17%) E-Commerce
25 217 (8.13%) Stakeholder Management
26 213 (7.98%) Retail
27 194 (7.27%) Google
28 190 (7.12%) Web Services
29 184 (6.90%) Salesforce.com

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 147 (5.51%) CMS
2 65 (2.44%) Adobe Experience Manager
3 60 (2.25%) Mule
3 60 (2.25%) SharePoint
4 58 (2.17%) Oracle Service Bus
5 55 (2.06%) Oracle SOA Suite
6 48 (1.80%) Confluence
7 36 (1.35%) Elasticsearch
8 33 (1.24%) WordPress
9 32 (1.20%) SAS
10 26 (0.97%) Apache Spark
11 25 (0.94%) Drupal
12 16 (0.60%) Sitecore CMS
13 15 (0.56%) Apache
14 14 (0.52%) WebSphere
15 10 (0.37%) SAP Portal
16 9 (0.34%) Cloud Foundry
16 9 (0.34%) Umbraco
17 8 (0.30%) Apache Solr
17 8 (0.30%) Jupyter
Applications
1 112 (4.20%) Microsoft Excel
2 103 (3.86%) Microsoft Office
3 73 (2.74%) Microsoft PowerPoint
4 67 (2.51%) Photoshop
5 41 (1.54%) Adobe Illustrator
6 39 (1.46%) InVision
7 32 (1.20%) Adobe Creative Suite
8 29 (1.09%) Microsoft Project
9 18 (0.67%) InDesign
10 11 (0.41%) Adobe After Effects
10 11 (0.41%) MS Visio
11 8 (0.30%) SPSS
12 7 (0.26%) Acrobat
13 6 (0.22%) Spreadsheet
14 4 (0.15%) Adobe Premiere
15 3 (0.11%) Adobe Captivate
15 3 (0.11%) Chatbot
15 3 (0.11%) ImageReady
15 3 (0.11%) Stata
15 3 (0.11%) UserZoom
Business Applications
1 92 (3.45%) Dynamics CRM
2 35 (1.31%) Eloqua
3 30 (1.12%) Adobe Campaign
4 22 (0.82%) SAP Hybris
5 18 (0.67%) Magento
6 17 (0.64%) Salesforce.com CRM
6 17 (0.64%) Unica
7 15 (0.56%) FastStats
8 10 (0.37%) Payment Gateway
9 6 (0.22%) SAP CRM
9 6 (0.22%) SAP S/4HANA
10 5 (0.19%) Oracle EBS R12
11 4 (0.15%) NetSuite
12 3 (0.11%) Dynamics AX
12 3 (0.11%) Dynamics NAV
12 3 (0.11%) SAP ERP
12 3 (0.11%) SAP MM
12 3 (0.11%) SAP Oil and Gas
12 3 (0.11%) SAP R/3
12 3 (0.11%) WebTrends
Cloud Services
1 174 (6.52%) Amazon AWS
2 114 (4.27%) Google Analytics
3 96 (3.60%) Microsoft Azure
4 66 (2.47%) Office 365
5 63 (2.36%) Dynamics 365
6 42 (1.57%) Salesforce Service Cloud
7 41 (1.54%) Adobe Analytics
8 35 (1.31%) Google Cloud Platform
9 32 (1.20%) SaaS
10 26 (0.97%) Google Tag Manager
11 25 (0.94%) AdWords
12 20 (0.75%) Serverless
13 18 (0.67%) GitHub
14 17 (0.64%) Amazon S3
14 17 (0.64%) PaaS
15 15 (0.56%) OneDrive
16 14 (0.52%) Adobe Creative Cloud
16 14 (0.52%) Amazon EC2
17 13 (0.49%) Force.com
17 13 (0.49%) Trello
Communications & Networking
1 24 (0.90%) Firewall
2 22 (0.82%) Internet
2 22 (0.82%) Intranet
3 21 (0.79%) SMS
4 17 (0.64%) HTTP
5 10 (0.37%) WAN
6 9 (0.34%) Radio Access Network
7 8 (0.30%) Network Security
7 8 (0.30%) VPN
7 8 (0.30%) Wireless
8 7 (0.26%) Skype
9 6 (0.22%) DHCP
9 6 (0.22%) LAN
9 6 (0.22%) MVNO
9 6 (0.22%) SMTP
10 5 (0.19%) TCP/IP
10 5 (0.19%) VoIP
11 4 (0.15%) Broadband
11 4 (0.15%) DNS
11 4 (0.15%) Extranet
Database & Business Intelligence
1 118 (4.42%) SQL Server
2 96 (3.60%) MySQL
3 78 (2.92%) Data Warehouse
4 77 (2.89%) Big Data
5 66 (2.47%) Power BI
6 58 (2.17%) Relational Database
7 45 (1.69%) SQL Server Integration Services
8 43 (1.61%) NoSQL
9 42 (1.57%) PostgreSQL
10 41 (1.54%) Hadoop
11 32 (1.20%) MongoDB
11 32 (1.20%) SQL Server Reporting Services
12 26 (0.97%) RDBMS
13 19 (0.71%) BigQuery
13 19 (0.71%) Oracle Database
14 18 (0.67%) Amazon Redshift
14 18 (0.67%) BusinessObjects
15 17 (0.64%) Data Mining
16 15 (0.56%) Apache Hive
17 12 (0.45%) Apache Cassandra
Development Applications
1 150 (5.62%) Git (software)
2 96 (3.60%) Jenkins
3 95 (3.56%) JIRA
4 47 (1.76%) Maven
5 42 (1.57%) Selenium
6 34 (1.27%) Axure RP
7 31 (1.16%) Team Foundation Server
8 26 (0.97%) Subversion
9 23 (0.86%) Visual Studio Team System
10 21 (0.79%) SoapUI
10 21 (0.79%) WebDriver
11 18 (0.67%) Eclipse
11 18 (0.67%) JUnit
12 17 (0.64%) JMeter
13 16 (0.60%) Cucumber
13 16 (0.60%) Visual Studio
14 15 (0.56%) Atlassian Bamboo
14 15 (0.56%) GitLab
14 15 (0.56%) Sonatype Nexus
15 14 (0.52%) Dreamweaver
General
1 979 (36.69%) Finance
2 652 (24.44%) Telecoms
3 599 (22.45%) Manufacturing
4 574 (21.51%) Electronics
5 213 (7.98%) Retail
6 128 (4.80%) Advertising
7 101 (3.79%) Banking
8 97 (3.64%) Legal
9 50 (1.87%) Publishing
10 33 (1.24%) Games
11 28 (1.05%) Back Office
12 27 (1.01%) Pharmaceutical
13 21 (0.79%) Billing
14 20 (0.75%) Law
15 19 (0.71%) Digital Economy
16 16 (0.60%) German Language
17 15 (0.56%) French Language
18 13 (0.49%) Brand Awareness
18 13 (0.49%) Local Government
18 13 (0.49%) Military
Job Titles
1 524 (19.64%) Developer
2 387 (14.51%) Analyst
3 217 (8.13%) Project Manager
4 152 (5.70%) Business Analyst
5 148 (5.55%) Designer
6 139 (5.21%) Consultant
7 134 (5.02%) Architect
8 119 (4.46%) Marketing Manager
9 90 (3.37%) Senior Developer
10 72 (2.70%) DevOps Engineer
11 67 (2.51%) Data Analyst
12 66 (2.47%) Java Developer
13 65 (2.44%) Product Manager
14 63 (2.36%) Digital Analyst
15 62 (2.32%) UX Designer
16 58 (2.17%) Digital Project Manager
17 56 (2.10%) Front End Developer (Client-Side Developer)
18 51 (1.91%) Product Owner
18 51 (1.91%) Senior Manager
19 45 (1.69%) PHP Developer
Libraries, Frameworks & Software Standards
1 339 (12.71%) HTML
2 275 (10.31%) CSS
3 190 (7.12%) Web Services
4 155 (5.81%) SOAP
5 137 (5.13%) .NET
6 128 (4.80%) RESTful
7 120 (4.50%) XML
8 113 (4.24%) Middleware
9 107 (4.01%) HTML5
10 101 (3.79%) REST
11 85 (3.19%) JSON
12 82 (3.07%) AngularJS
13 80 (3.00%) jQuery
14 70 (2.62%) CSS3
15 67 (2.51%) Node.js
16 60 (2.25%) ASP.NET
17 59 (2.21%) Apache Camel
18 55 (2.06%) ASP.NET Web API
19 52 (1.95%) React
20 34 (1.27%) Twitter Bootstrap
Miscellaneous
1 340 (12.74%) Analytical Skills
2 323 (12.11%) User Experience
3 150 (5.62%) Greenfield Project
4 133 (4.99%) Social Media
5 78 (2.92%) Mobile App
6 57 (2.14%) Management Information System
7 55 (2.06%) Self-Motivation
8 52 (1.95%) Algorithms
9 43 (1.61%) NHS
10 40 (1.50%) Virtual Team
11 33 (1.24%) Digital Media
12 29 (1.09%) Fintech
13 27 (1.01%) Credit Risk
13 27 (1.01%) FMCG
14 26 (0.97%) Data Structures
14 26 (0.97%) Marketing Technology
15 24 (0.90%) Blog
16 19 (0.71%) Graphic Design
17 16 (0.60%) Data Centre
18 15 (0.56%) Public Cloud
Operating Systems
1 113 (4.24%) Linux
2 105 (3.94%) Windows
3 43 (1.61%) Apple iOS
4 39 (1.46%) Windows 10
5 35 (1.31%) Unix
6 26 (0.97%) Windows Server
7 25 (0.94%) Android
7 25 (0.94%) Red Hat Enterprise Linux
8 19 (0.71%) Windows 7
9 16 (0.60%) Windows Server 2008
10 13 (0.49%) Mac OS
11 12 (0.45%) Windows Server 2012
12 11 (0.41%) CentOS
13 9 (0.34%) Mac OS X
14 8 (0.30%) Solaris
15 7 (0.26%) AIX
15 7 (0.26%) Windows XP
16 4 (0.15%) Windows 8
16 4 (0.15%) Windows Server 2003
17 3 (0.11%) Ubuntu
Processes & Methodologies
1 926 (34.71%) Digital Marketing
2 815 (30.55%) Agile Software Development
3 701 (26.27%) Business Intelligence
4 600 (22.49%) Programme Management
5 462 (17.32%) Analytics
6 364 (13.64%) CRM
7 327 (12.26%) Project Management
8 268 (10.04%) Scrum
9 220 (8.25%) Problem-Solving
10 218 (8.17%) E-Commerce
11 217 (8.13%) Stakeholder Management
12 177 (6.63%) TDD
13 155 (5.81%) SEO
14 145 (5.43%) DevOps
15 127 (4.76%) SOA
16 121 (4.54%) User Stories
17 118 (4.42%) Migration
18 111 (4.16%) Content Management
19 109 (4.09%) Decision-Making
20 108 (4.05%) Data Analysis
Programming Languages
1 355 (13.31%) SQL
2 332 (12.44%) JavaScript
3 227 (8.51%) Java
4 131 (4.91%) Python
5 118 (4.42%) C#
6 85 (3.19%) PHP
7 57 (2.14%) Java 8
8 51 (1.91%) R
9 35 (1.31%) PowerShell
10 32 (1.20%) Apex Code
11 28 (1.05%) Ruby
11 28 (1.05%) XPath
12 27 (1.01%) T-SQL
13 23 (0.86%) Scala
14 19 (0.71%) C
15 18 (0.67%) Groovy
16 16 (0.60%) ES6
17 15 (0.56%) Shell Script
18 14 (0.52%) Bash Shell
18 14 (0.52%) Java 9
Qualifications
1 283 (10.61%) Degree
2 168 (6.30%) Security Cleared
3 112 (4.20%) SC Cleared
4 39 (1.46%) DV Cleared
5 36 (1.35%) Master's Degree
6 33 (1.24%) Computer Science Degree
7 24 (0.90%) PhD
8 21 (0.79%) MBA
8 21 (0.79%) PMI Certification
8 21 (0.79%) PRINCE2 Certification
9 20 (0.75%) PMP
10 17 (0.64%) ISEB
11 14 (0.52%) A+ Certification
12 13 (0.49%) BC Cleared
13 12 (0.45%) Numerate Degree
14 9 (0.34%) Microsoft Certification
15 8 (0.30%) APMP
15 8 (0.30%) Cisco Certification
16 7 (0.26%) ISTQB
16 7 (0.26%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 120 (4.50%) QA
2 46 (1.72%) GDPR
3 38 (1.42%) Data Quality
4 31 (1.16%) PMO
5 18 (0.67%) SLA
6 15 (0.56%) JSP 440
7 14 (0.52%) RMADS
8 13 (0.49%) PCI DSS
9 10 (0.37%) ISO/IEC 27001
10 8 (0.30%) GxP
11 6 (0.22%) Actionable Recommendations
12 5 (0.19%) ISO 9001
13 4 (0.15%) WCAG
14 2 (0.075%) COBIT
14 2 (0.075%) Cyber Essentials
14 2 (0.075%) HL7
14 2 (0.075%) ISO/IEC 19770
14 2 (0.075%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
15 1 (0.037%) HMG Security Policy Framework
15 1 (0.037%) PSD2
System Software
1 51 (1.91%) Docker
2 46 (1.72%) Active Directory
3 11 (0.41%) VMware Infrastructure
4 6 (0.22%) Virtual Machines
5 5 (0.19%) Hyper-V
6 4 (0.15%) Virtual Servers
7 3 (0.11%) Apache Flume
7 3 (0.11%) etcd
7 3 (0.11%) flannel
7 3 (0.11%) KVM
8 2 (0.075%) Ceph
8 2 (0.075%) GlusterFS
8 2 (0.075%) HDFS
8 2 (0.075%) Oracle RAC
8 2 (0.075%) Postfix
8 2 (0.075%) SkyDNS
8 2 (0.075%) VMware NSX
9 1 (0.037%) Samba
9 1 (0.037%) VirtualBox
9 1 (0.037%) vSphere
Systems Management
1 81 (3.04%) Ansible
2 62 (2.32%) Terraform
3 42 (1.57%) Puppet
4 28 (1.05%) Kubernetes
5 20 (0.75%) Opscode Chef
6 18 (0.67%) SCCM
7 14 (0.52%) Systems Management Server (SMS)
8 12 (0.45%) Kibana
9 10 (0.37%) Nagios
10 9 (0.34%) logstash
10 9 (0.34%) ZABBIX
11 8 (0.30%) Pingdom
11 8 (0.30%) Uchiwa
12 5 (0.19%) Single Sign-On
12 5 (0.19%) WSUS
13 4 (0.15%) Cisco CUCM
14 3 (0.11%) Forum Sentry
14 3 (0.11%) Graphite
14 3 (0.11%) HAProxy
14 3 (0.11%) Sysdig
Vendors
1 630 (23.61%) SAP
2 332 (12.44%) Microsoft
3 236 (8.85%) Adobe
4 194 (7.27%) Google
5 184 (6.90%) Salesforce.com
6 179 (6.71%) Oracle
7 71 (2.66%) Tableau
8 57 (2.14%) WSO2
9 56 (2.10%) IBM
10 50 (1.87%) Salesforce Marketing Cloud
11 40 (1.50%) hybris
12 38 (1.42%) Sitecore
13 33 (1.24%) Facebook
14 24 (0.90%) Cisco
15 23 (0.86%) ServiceNow
15 23 (0.86%) Twitter
16 20 (0.75%) Apple
16 20 (0.75%) Talend
17 19 (0.71%) Marketo
17 19 (0.71%) VMware