Period
to 22 October 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 22 October 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
22 Oct 2017
Same period 2016 Same period 2015
Rank 71 83 84
Rank change year-on-year +12 +1 -9
Contract jobs citing Marketing 3200 2949 2783
As % of all contract IT jobs advertised in the UK 3.22% 2.80% 2.44%
As % of the General category 8.06% 7.69% 6.08%
Number of daily rates quoted 2085 2025 1819
UK median daily rate £425 £400 £375
Median daily rate % change year-on-year +6.25% +6.67% +4.31%
10th Percentile £225 £220 £200
90th Percentile £588 £598 £536
UK excluding London median daily rate £415 £375 £365
% change year-on-year +10.67% +2.74% +4.29%
Number of hourly rates quoted 68 113 102
UK median hourly rate £26.45 £19.03 £21.75
Median hourly rate % change year-on-year +38.99% -12.51% -1.14%
10th Percentile £13.68 £11.84 £13.75
90th Percentile £43.75 £42.83 £52.50
UK excluding London median hourly rate £20.00 £18.00 £23.75
% change year-on-year +11.11% -24.21% +5.56%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 39686 38343 45785
As % of all contract IT jobs advertised in the UK 39.95% 36.37% 40.15%
Number of daily rates quoted 26305 25494 29191
UK median daily rate £463 £450 £425
Median daily rate % change year-on-year +2.78% +5.88% -
10th Percentile £280 £263 £263
90th Percentile £650 £638 £625
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% - +6.67%
Number of hourly rates quoted 868 965 1207
UK median hourly rate £26.42 £23.50 £24.23
Median hourly rate % change year-on-year +12.43% -3.01% +12.54%
10th Percentile £12.00 £11.25 £11.33
90th Percentile £48.08 £47.25 £48.75
UK excluding London median hourly rate £28.00 £25.00 £26.00
% change year-on-year +12.00% -3.85% +13.04%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 22 October 2017.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 22 October 2017.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 22 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +19 3105 £425 +6.25% 568
London -1 1633 £450 +5.88% 244
UK excluding London +35 1530 £415 +10.67% 349
South East +10 590 £413 +11.49% 89
South West +27 274 £410 +17.14% 41
East of England +15 224 £513 +31.41% 50
North of England +69 219 £398 -0.63% 91
Midlands +23 152 £375 - 53
Yorkshire +71 118 £400 +3.23% 28
North West -6 91 £394 +1.61% 60
West Midlands +25 88 £388 +13.97% 30
Scotland +29 63 £400 +22.04% 15
East Midlands -6 57 £350 -12.50% 23
North East +69 10 £188 -55.88% 3
Wales -19 9 £475 - 9

For the 6 months to 22 October 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing.

1 1399 (43.72%) Finance
2 1207 (37.72%) Digital Marketing
3 982 (30.69%) Agile Software Development
4 980 (30.63%) Business Intelligence
5 934 (29.19%) Telecoms
6 869 (27.16%) SAP
7 861 (26.91%) Programme Management
8 836 (26.13%) Manufacturing
9 833 (26.03%) Electronics
10 486 (15.19%) Analytics
11 467 (14.59%) HTML
12 402 (12.56%) CSS
13 393 (12.28%) JavaScript
13 393 (12.28%) CRM
14 389 (12.16%) SQL
15 366 (11.44%) Analytical Skills
16 364 (11.38%) Project Management
17 337 (10.53%) Java
18 329 (10.28%) Scrum
19 305 (9.53%) TDD
19 305 (9.53%) Degree
20 287 (8.97%) Adobe
21 283 (8.84%) E-Commerce
22 282 (8.81%) User Experience
23 270 (8.44%) Security Cleared
24 265 (8.28%) Stakeholder Management
25 263 (8.22%) Microsoft
26 245 (7.66%) Retail
27 242 (7.56%) Salesforce.com
28 238 (7.44%) DevOps

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 237 (7.41%) CMS
2 88 (2.75%) Mule
3 77 (2.41%) Oracle SOA Suite
4 76 (2.38%) Oracle Service Bus
5 74 (2.31%) SharePoint
6 68 (2.13%) Adobe Experience Manager
7 66 (2.06%) Drupal
8 62 (1.94%) Apache Spark
9 60 (1.88%) Confluence
10 50 (1.56%) Apache
11 47 (1.47%) WordPress
12 46 (1.44%) SAS
13 23 (0.72%) nginx
13 23 (0.72%) Sitecore CMS
14 21 (0.66%) Apache Solr
15 20 (0.63%) Umbraco
16 18 (0.56%) Elasticsearch
16 18 (0.56%) MS Exchange
17 17 (0.53%) IIS
18 15 (0.47%) WebSphere
Applications
1 182 (5.69%) Microsoft Excel
2 110 (3.44%) Photoshop
3 101 (3.16%) Microsoft PowerPoint
4 95 (2.97%) Microsoft Office
5 59 (1.84%) Adobe Illustrator
6 45 (1.41%) Microsoft Project
6 45 (1.41%) MS Visio
7 23 (0.72%) Adobe After Effects
7 23 (0.72%) Adobe Creative Suite
8 16 (0.50%) Adobe Premiere
8 16 (0.50%) InVision
9 13 (0.41%) SPSS
10 11 (0.34%) InDesign
11 9 (0.28%) Spreadsheet
12 7 (0.22%) OmniGraffle
13 5 (0.16%) ImageReady
14 4 (0.13%) Adobe Captivate
14 4 (0.13%) EViews
14 4 (0.13%) Quicktime
15 3 (0.094%) HipChat
Business Applications
1 58 (1.81%) Dynamics CRM
2 51 (1.59%) Adobe Campaign
3 34 (1.06%) Eloqua
4 22 (0.69%) NetSuite
4 22 (0.69%) WebTrends
5 20 (0.63%) Unica
6 18 (0.56%) SAP Hybris
7 16 (0.50%) Dynamics AX
8 15 (0.47%) Salesforce.com CRM
9 13 (0.41%) Magento
10 8 (0.25%) FastStats
10 8 (0.25%) SAP CO
10 8 (0.25%) SAP FI
10 8 (0.25%) SAP FI/CO
10 8 (0.25%) Sprinklr
11 7 (0.22%) Pega PRPC
11 7 (0.22%) R3 Corda
11 7 (0.22%) Radian6
12 6 (0.19%) SAP FI-AP
12 6 (0.19%) Social Studio
Cloud Services
1 155 (4.84%) Amazon AWS
2 109 (3.41%) Google Analytics
3 103 (3.22%) Microsoft Azure
4 42 (1.31%) Adobe Analytics
5 37 (1.16%) Salesforce Service Cloud
6 36 (1.13%) Office 365
6 36 (1.13%) Salesforce Sales Cloud
7 34 (1.06%) Google Cloud Platform
8 32 (1.00%) GitHub
8 32 (1.00%) IaaS
8 32 (1.00%) SaaS
9 26 (0.81%) Adobe Creative Cloud
9 26 (0.81%) PaaS
10 25 (0.78%) AdWords
11 18 (0.56%) Force.com
12 17 (0.53%) npm
13 15 (0.47%) G Suite
14 14 (0.44%) Amazon S3
14 14 (0.44%) FinancialForce
14 14 (0.44%) Veeva
Communications & Networking
1 48 (1.50%) Internet
2 37 (1.16%) Firewall
3 36 (1.13%) WAN
4 34 (1.06%) LAN
5 31 (0.97%) VPN
6 30 (0.94%) HTTP
7 29 (0.91%) Wireless
8 27 (0.84%) TCP/IP
9 26 (0.81%) Intranet
10 21 (0.66%) SMS
11 19 (0.59%) Broadband
12 16 (0.50%) SSL
13 15 (0.47%) 3G
13 15 (0.47%) DNS
13 15 (0.47%) LTE
13 15 (0.47%) Wi-Fi
14 14 (0.44%) SAN
15 13 (0.41%) Bluetooth
15 13 (0.41%) IPv6
15 13 (0.41%) MPLS
Database & Business Intelligence
1 137 (4.28%) Big Data
2 136 (4.25%) SQL Server
3 123 (3.84%) MySQL
4 102 (3.19%) Data Warehouse
5 100 (3.13%) Hadoop
6 89 (2.78%) Relational Database
7 82 (2.56%) PostgreSQL
8 57 (1.78%) MongoDB
9 55 (1.72%) NoSQL
10 39 (1.22%) Oracle Database
11 37 (1.16%) Power BI
12 33 (1.03%) SQL Server Integration Services
13 30 (0.94%) SQL Server Reporting Services
14 29 (0.91%) BusinessObjects
14 29 (0.91%) HBase
14 29 (0.91%) RDBMS
15 27 (0.84%) SQL Server 2012
16 26 (0.81%) Data Mining
17 21 (0.66%) Apache Hive
17 21 (0.66%) Oracle ODI
Development Applications
1 189 (5.91%) Git (software)
2 130 (4.06%) Maven
3 120 (3.75%) JIRA
4 103 (3.22%) Jenkins
5 55 (1.72%) Cucumber
6 38 (1.19%) Visual Studio
7 37 (1.16%) Selenium
8 34 (1.06%) gulp
9 28 (0.88%) Dreamweaver
10 27 (0.84%) Grunt
11 24 (0.75%) SoapUI
12 23 (0.72%) JUnit
13 22 (0.69%) TeamCity
13 22 (0.69%) WebDriver
14 19 (0.59%) Axure RP
14 19 (0.59%) Jasmine
15 18 (0.56%) Team Foundation Server
16 16 (0.50%) Artifactory
16 16 (0.50%) Protractor
16 16 (0.50%) Subversion
General
1 1399 (43.72%) Finance
2 934 (29.19%) Telecoms
3 836 (26.13%) Manufacturing
4 833 (26.03%) Electronics
5 245 (7.66%) Retail
6 180 (5.63%) Advertising
7 112 (3.50%) Banking
8 105 (3.28%) Legal
9 59 (1.84%) Publishing
10 52 (1.63%) Automotive
11 39 (1.22%) Games
12 35 (1.09%) German Language
13 31 (0.97%) Pharmaceutical
14 26 (0.81%) French Language
15 25 (0.78%) Digital Economy
16 23 (0.72%) Law
17 22 (0.69%) Financial Institution
18 21 (0.66%) Back Office
19 17 (0.53%) Brand Awareness
20 16 (0.50%) Multimedia
Job Titles
1 737 (23.03%) Developer
2 486 (15.19%) Analyst
3 279 (8.72%) Project Manager
4 227 (7.09%) Business Analyst
5 177 (5.53%) Consultant
6 165 (5.16%) Architect
7 138 (4.31%) Designer
8 132 (4.13%) Marketing Manager
9 118 (3.69%) Front End Developer (Client-Side Developer)
10 90 (2.81%) Senior Developer
11 88 (2.75%) Java Developer
12 84 (2.63%) Agile Developer
13 80 (2.50%) DevOps Engineer
14 76 (2.38%) Data Analyst
15 68 (2.13%) Digital Project Manager
16 64 (2.00%) Integration Developer
17 60 (1.88%) .NET Developer
17 60 (1.88%) Marketing Analyst
18 59 (1.84%) Digital Analyst
18 59 (1.84%) SOA Developer
Libraries, Frameworks & Software Standards
1 467 (14.59%) HTML
2 402 (12.56%) CSS
3 204 (6.38%) JSON
4 190 (5.94%) XML
5 187 (5.84%) HTML5
6 180 (5.63%) .NET
7 175 (5.47%) Web Services
8 149 (4.66%) jQuery
9 142 (4.44%) CSS3
10 134 (4.19%) AngularJS
11 121 (3.78%) Middleware
12 114 (3.56%) Node.js
13 109 (3.41%) XSLT
14 107 (3.34%) Swagger
15 106 (3.31%) REST
15 106 (3.31%) SOAP
16 103 (3.22%) WireMock
17 91 (2.84%) Apache Camel
17 91 (2.84%) RESTful
18 83 (2.59%) Sass
Miscellaneous
1 366 (11.44%) Analytical Skills
2 282 (8.81%) User Experience
3 213 (6.66%) Social Media
4 171 (5.34%) Greenfield Project
5 106 (3.31%) Mobile App
6 94 (2.94%) Computer Science
7 70 (2.19%) Management Information System
8 58 (1.81%) Virtual Team
9 46 (1.44%) Data Structures
10 44 (1.38%) Fintech
11 40 (1.25%) FMCG
12 36 (1.13%) NHS
13 29 (0.91%) Algorithms
14 28 (0.88%) Graphic Design
15 27 (0.84%) Digital Media
16 25 (0.78%) Marketing Technology
17 22 (0.69%) Credit Risk
18 21 (0.66%) Blog
18 21 (0.66%) Data Centre
19 18 (0.56%) Data Protection Act
Operating Systems
1 174 (5.44%) Linux
2 86 (2.69%) Windows
3 81 (2.53%) Unix
4 57 (1.78%) Apple iOS
5 54 (1.69%) Android
6 28 (0.88%) Mac OS X
7 27 (0.84%) Windows Server
8 16 (0.50%) Windows Server 2012
9 13 (0.41%) Windows 10
10 12 (0.38%) Windows Phone
11 8 (0.25%) AIX
11 8 (0.25%) Solaris
11 8 (0.25%) Ubuntu
11 8 (0.25%) Windows 7
12 3 (0.094%) Windows Mobile
13 2 (0.063%) Amazon Linux
13 2 (0.063%) CentOS
14 1 (0.031%) Windows 8
Processes & Methodologies
1 1207 (37.72%) Digital Marketing
2 982 (30.69%) Agile Software Development
3 980 (30.63%) Business Intelligence
4 861 (26.91%) Programme Management
5 486 (15.19%) Analytics
6 393 (12.28%) CRM
7 364 (11.38%) Project Management
8 329 (10.28%) Scrum
9 305 (9.53%) TDD
10 283 (8.84%) E-Commerce
11 265 (8.28%) Stakeholder Management
12 238 (7.44%) DevOps
13 165 (5.16%) Content Management
14 156 (4.88%) Front End Development
15 155 (4.84%) SOA
16 146 (4.56%) SEO
17 144 (4.50%) Continuous Integration
18 128 (4.00%) Web Development
19 126 (3.94%) Business Analysis
19 126 (3.94%) MVC
Programming Languages
1 393 (12.28%) JavaScript
2 389 (12.16%) SQL
3 337 (10.53%) Java
4 202 (6.31%) Python
5 141 (4.41%) C#
6 132 (4.13%) PHP
7 105 (3.28%) XPath
8 58 (1.81%) T-SQL
9 57 (1.78%) R
10 47 (1.47%) Ruby
11 45 (1.41%) Shell Script
12 37 (1.16%) C
13 28 (0.88%) Apex Code
14 24 (0.75%) PL/SQL
15 23 (0.72%) PowerShell
16 21 (0.66%) ES6
17 20 (0.63%) Bash Shell
18 19 (0.59%) Scala
18 19 (0.59%) VB
19 18 (0.56%) Perl
Qualifications
1 305 (9.53%) Degree
2 270 (8.44%) Security Cleared
3 207 (6.47%) SC Cleared
4 55 (1.72%) DV Cleared
5 42 (1.31%) PMI Certification
6 31 (0.97%) PMP
7 30 (0.94%) Computer Science Degree
8 17 (0.53%) ITIL Certification
9 16 (0.50%) Cisco Certification
9 16 (0.50%) Master's Degree
10 13 (0.41%) CCIE
10 13 (0.41%) CISM
11 12 (0.38%) CTC Cleared
12 11 (0.34%) BC Cleared
12 11 (0.34%) ISEB
13 10 (0.31%) CCNP
14 9 (0.28%) CISSP
14 9 (0.28%) CLAS
15 8 (0.25%) APMP
15 8 (0.25%) PhD
Quality Assurance & Compliance
1 107 (3.34%) QA
2 70 (2.19%) GDPR
3 53 (1.66%) Data Quality
4 30 (0.94%) PMO
5 20 (0.63%) ISO/IEC 27001
6 16 (0.50%) SLA
7 14 (0.44%) JSP 440
8 12 (0.38%) Actionable Recommendations
9 7 (0.22%) PCI DSS
9 7 (0.22%) WCAG
10 6 (0.19%) Disclosure Scotland
10 6 (0.19%) GCP
11 4 (0.13%) MiFID
12 2 (0.063%) COBIT
12 2 (0.063%) EMIR
12 2 (0.063%) HMG Security Policy Framework
12 2 (0.063%) ISO/IEC 20000
12 2 (0.063%) RMADS
12 2 (0.063%) Sarbanes-Oxley
12 2 (0.063%) SEPA
System Software
1 96 (3.00%) Docker
2 35 (1.09%) Active Directory
3 12 (0.38%) VMware Infrastructure
4 10 (0.31%) Apache ZooKeeper
4 10 (0.31%) HDFS
5 6 (0.19%) Firmware
6 5 (0.16%) Apache Flume
6 5 (0.16%) Hyper-V
6 5 (0.16%) vSphere
7 4 (0.13%) VMware NSX
8 3 (0.094%) Virtual Machines
8 3 (0.094%) XenApp
9 1 (0.031%) Oracle RAC
9 1 (0.031%) ProxySG
9 1 (0.031%) Squid
9 1 (0.031%) Varnish
9 1 (0.031%) Virtual Servers
9 1 (0.031%) VMware ESXi
9 1 (0.031%) VMware Workstation
9 1 (0.031%) Xen
Systems Management
1 85 (2.66%) Puppet
2 71 (2.22%) Ansible
3 59 (1.84%) Opscode Chef
4 47 (1.47%) Kubernetes
5 26 (0.81%) Terraform
6 17 (0.53%) HP Quality Center
7 16 (0.50%) Kibana
8 15 (0.47%) logstash
9 12 (0.38%) AirWatch
10 10 (0.31%) Grafana
11 9 (0.28%) HAProxy
11 9 (0.28%) Salt
12 6 (0.19%) Prometheus
12 6 (0.19%) ZABBIX
13 5 (0.16%) Mesos
13 5 (0.16%) Oozie
13 5 (0.16%) SCCM
13 5 (0.16%) Systems Management Server (SMS)
14 4 (0.13%) HP Operations Orchestration
14 4 (0.13%) Nagios
Vendors
1 869 (27.16%) SAP
2 287 (8.97%) Adobe
3 263 (8.22%) Microsoft
4 242 (7.56%) Salesforce.com
5 231 (7.22%) Oracle
6 197 (6.16%) Google
7 102 (3.19%) Salesforce Marketing Cloud
8 76 (2.38%) WSO2
9 72 (2.25%) Tableau
10 62 (1.94%) Sitecore
11 51 (1.59%) IBM
12 44 (1.38%) Facebook
13 38 (1.19%) VMware
14 31 (0.97%) Cisco
14 31 (0.97%) Twitter
15 26 (0.81%) hybris
16 25 (0.78%) HP
17 20 (0.63%) Marketo
17 20 (0.63%) Pardot
18 18 (0.56%) Teradata