Period
to 22 April 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 22 April 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
22 Apr 2019
Same period 2018 Same period 2017
Rank 88 88 73
Rank change year-on-year 0 -15 +10
Contract jobs citing Marketing 2,523 2,786 2,769
As % of all contract IT jobs advertised in the UK 2.64% 2.75% 3.01%
As % of the General category 7.44% 7.33% 7.91%
Number of daily rates quoted 1,686 1,865 1,902
UK median daily rate £475 £425 £425
Median daily rate % change year-on-year +11.76% - +6.25%
10th Percentile £261 £219 £219
90th Percentile £650 £616 £600
UK excluding London median daily rate £450 £400 £400
% change year-on-year +12.50% - +6.67%
Number of hourly rates quoted 38 45 63
UK median hourly rate £23.56 £30.77 £21.50
Median hourly rate % change year-on-year -23.45% +43.12% -0.27%
10th Percentile £15.00 £16.25 £11.01
90th Percentile £46.18 £50.90 £49.55
UK excluding London median hourly rate £20.50 £35.00 £21.98
% change year-on-year -41.43% +59.27% +15.66%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 33,911 38,027 35,001
As % of all contract IT jobs advertised in the UK 35.51% 37.60% 38.04%
Number of daily rates quoted 22,271 24,750 22,979
UK median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% +2.86%
10th Percentile £306 £288 £275
90th Percentile £675 £675 £648
UK excluding London median daily rate £438 £425 £400
% change year-on-year +2.94% +6.25% -
Number of hourly rates quoted 733 857 872
UK median hourly rate £28.50 £26.00 £25.00
Median hourly rate % change year-on-year +9.62% +4.00% -9.09%
10th Percentile £12.63 £12.40 £11.33
90th Percentile £52.50 £50.00 £50.00
UK excluding London median hourly rate £31.12 £25.00 £25.00
% change year-on-year +24.46% - -10.71%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 22 April 2019.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 22 April 2019.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 22 April 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 2,421 £475 +11.76% 812
London +3 1,375 £475 +7.34% 342
UK excluding London -11 1,113 £450 +12.50% 507
South East -20 390 £450 +12.50% 130
South West +13 255 £500 +33.33% 50
North of England -22 157 £375 -1.32% 152
East of England -17 123 £525 +1.69% 60
Midlands -29 109 £450 +20.00% 77
North West -23 83 £400 -4.76% 90
West Midlands +3 64 £480 +27.93% 44
Yorkshire -17 57 £350 +9.38% 49
Scotland +36 56 £393 -4.27% 24
East Midlands -15 44 £414 +8.52% 33
Wales +14 21 £388 -20.51% 13
North East -1 18 £388 +40.91% 13
Northern Ireland +14 3 £510 -2.86%

For the 6 months to 22 April 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 922 (36.54%) Finance
2 809 (32.07%) Agile Software Development
3 781 (30.96%) Digital Marketing
4 679 (26.91%) Business Intelligence
5 630 (24.97%) Telecoms
6 617 (24.46%) SAP
7 558 (22.12%) Manufacturing
8 551 (21.84%) Programme Management
9 532 (21.09%) Electronics
10 437 (17.32%) Analytics
11 408 (16.17%) CRM
12 339 (13.44%) HTML
13 318 (12.60%) SQL
14 317 (12.56%) JavaScript
15 293 (11.61%) User Experience
16 290 (11.49%) CSS
17 289 (11.45%) Scrum
17 289 (11.45%) Analytical Skills
18 278 (11.02%) Microsoft
19 277 (10.98%) Salesforce.com
20 271 (10.74%) Java
21 269 (10.66%) Adobe
22 253 (10.03%) Degree
23 241 (9.55%) Project Management
24 218 (8.64%) E-Commerce
25 205 (8.13%) Retail
26 192 (7.61%) Stakeholder Management
26 192 (7.61%) DevOps
27 191 (7.57%) TDD
28 190 (7.53%) Security Cleared

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 170 (6.74%) CMS
2 96 (3.80%) Adobe Experience Manager
3 59 (2.34%) Mule
3 59 (2.34%) Oracle Service Bus
4 57 (2.26%) Oracle SOA Suite
5 53 (2.10%) SharePoint
6 52 (2.06%) Confluence
7 43 (1.70%) Apache
8 37 (1.47%) Apache Spark
9 33 (1.31%) SAS
10 24 (0.95%) Drupal
10 24 (0.95%) WordPress
11 22 (0.87%) Elasticsearch
12 18 (0.71%) Sitecore CMS
13 12 (0.48%) SAP Portal
14 11 (0.44%) Apache Airflow
14 11 (0.44%) Umbraco
15 10 (0.40%) IIS
15 10 (0.40%) Luigi
15 10 (0.40%) WebSphere
Applications
1 126 (4.99%) Microsoft Excel
2 94 (3.73%) Photoshop
3 68 (2.70%) Microsoft PowerPoint
4 64 (2.54%) Microsoft Office
5 57 (2.26%) Adobe Illustrator
6 32 (1.27%) Adobe Creative Suite
7 20 (0.79%) InVision
8 15 (0.59%) InDesign
9 13 (0.52%) MS Visio
9 13 (0.52%) SPSS
10 11 (0.44%) Spreadsheet
11 9 (0.36%) Microsoft Project
12 7 (0.28%) Acrobat
12 7 (0.28%) Adobe After Effects
13 5 (0.20%) Stata
14 4 (0.16%) Adobe Premiere
14 4 (0.16%) AutoCAD
15 3 (0.12%) Adobe Captivate
15 3 (0.12%) Blender
15 3 (0.12%) Chatbot
Business Applications
1 112 (4.44%) Dynamics CRM
2 27 (1.07%) Eloqua
3 23 (0.91%) SAP Hybris
4 22 (0.87%) Adobe Campaign
5 16 (0.63%) FastStats
5 16 (0.63%) Magento
6 13 (0.52%) Salesforce.com CRM
7 12 (0.48%) Oracle ERP
8 11 (0.44%) Payment Gateway
9 9 (0.36%) Dynamics AX
10 7 (0.28%) SAP S/4HANA
11 6 (0.24%) Oracle CRM
11 6 (0.24%) Oracle CRM On Demand
11 6 (0.24%) Social Studio
12 5 (0.20%) SAP CRM
12 5 (0.20%) SAP ERP
13 4 (0.16%) Unica
14 3 (0.12%) Dynamics NAV
14 3 (0.12%) HFM
14 3 (0.12%) NetSuite
Cloud Services
1 177 (7.02%) Amazon AWS
2 145 (5.75%) Microsoft Azure
3 101 (4.00%) Google Analytics
4 67 (2.66%) Dynamics 365
5 59 (2.34%) Adobe Analytics
6 54 (2.14%) Google Cloud Platform
7 53 (2.10%) SaaS
8 48 (1.90%) Office 365
9 41 (1.63%) PaaS
10 39 (1.55%) Salesforce Service Cloud
11 24 (0.95%) IaaS
12 23 (0.91%) Serverless
13 22 (0.87%) npm
14 19 (0.75%) Google Tag Manager
15 18 (0.71%) GitHub
16 17 (0.67%) Amazon S3
17 14 (0.55%) Amazon EC2
17 14 (0.55%) Amazon EMR
18 13 (0.52%) Adobe Creative Cloud
18 13 (0.52%) Yammer
Communications & Networking
1 20 (0.79%) HTTP
2 18 (0.71%) Internet
3 16 (0.63%) Firewall
4 13 (0.52%) VPN
5 12 (0.48%) Skype
6 11 (0.44%) Intranet
7 9 (0.36%) Radio Access Network
7 9 (0.36%) Wireless
8 8 (0.32%) Cisco ASA
8 8 (0.32%) Cisco Nexus
9 7 (0.28%) Remote Desktop
9 7 (0.28%) SMS
9 7 (0.28%) WAN
10 6 (0.24%) Broadband
10 6 (0.24%) DNS
10 6 (0.24%) LAN
10 6 (0.24%) Network Security
10 6 (0.24%) TCP/IP
11 4 (0.16%) 4G
11 4 (0.16%) Wireshark
Database & Business Intelligence
1 114 (4.52%) SQL Server
2 89 (3.53%) Big Data
3 80 (3.17%) MySQL
4 70 (2.77%) Data Warehouse
5 69 (2.73%) Relational Database
6 68 (2.70%) Power BI
7 52 (2.06%) Hadoop
8 43 (1.70%) PostgreSQL
9 29 (1.15%) BigQuery
10 28 (1.11%) RDBMS
11 25 (0.99%) Data Lake
12 21 (0.83%) Amazon Redshift
13 20 (0.79%) Data Mining
14 19 (0.75%) Apache Hive
14 19 (0.75%) NoSQL
15 15 (0.59%) BusinessObjects
15 15 (0.59%) MongoDB
16 14 (0.55%) Redis
17 13 (0.52%) Oracle Database
17 13 (0.52%) SQL Server Integration Services
Development Applications
1 157 (6.22%) Git (software)
2 151 (5.98%) JIRA
3 86 (3.41%) Jenkins
4 54 (2.14%) Visual Studio Team System
5 41 (1.63%) Maven
6 40 (1.59%) Selenium
7 37 (1.47%) gulp
8 29 (1.15%) Grunt
9 26 (1.03%) Visual Studio
10 25 (0.99%) Subversion
11 23 (0.91%) JUnit
12 20 (0.79%) Team Foundation Server
13 18 (0.71%) webpack
14 15 (0.59%) Mercurial
14 15 (0.59%) Mockito
15 12 (0.48%) Sonatype Nexus
16 11 (0.44%) Axure RP
16 11 (0.44%) Oracle APEX
17 10 (0.40%) Bitbucket
17 10 (0.40%) Dreamweaver
General
1 922 (36.54%) Finance
2 630 (24.97%) Telecoms
3 558 (22.12%) Manufacturing
4 532 (21.09%) Electronics
5 205 (8.13%) Retail
6 120 (4.76%) Advertising
7 97 (3.84%) Banking
8 84 (3.33%) Legal
9 33 (1.31%) Billing
9 33 (1.31%) Publishing
10 30 (1.19%) Games
11 23 (0.91%) Automotive
12 22 (0.87%) French Language
13 21 (0.83%) Back Office
14 18 (0.71%) Pharmaceutical
15 15 (0.59%) Law
16 14 (0.55%) Digital Economy
16 14 (0.55%) Investment Banking
17 11 (0.44%) Military
18 10 (0.40%) German Language
Job Titles
1 519 (20.57%) Developer
2 359 (14.23%) Analyst
3 200 (7.93%) Architect
4 146 (5.79%) Consultant
5 144 (5.71%) Project Manager
6 142 (5.63%) Designer
7 139 (5.51%) Business Analyst
8 113 (4.48%) Senior Developer
9 82 (3.25%) Java Developer
10 81 (3.21%) Data Analyst
11 77 (3.05%) Marketing Manager
12 69 (2.73%) Front End Developer (Client-Side Developer)
13 64 (2.54%) UX Designer
14 59 (2.34%) Solutions Architect
15 54 (2.14%) DevOps Engineer
16 52 (2.06%) Data Scientist
17 50 (1.98%) Salesforce Consultant
18 48 (1.90%) Marketing Consultant
18 48 (1.90%) Senior Java Developer
19 44 (1.74%) .NET Developer
Libraries, Frameworks & Software Standards
1 339 (13.44%) HTML
2 290 (11.49%) CSS
3 175 (6.94%) Web Services
4 143 (5.67%) XML
5 125 (4.95%) SOAP
6 121 (4.80%) .NET
7 120 (4.76%) AngularJS
7 120 (4.76%) HTML5
8 115 (4.56%) jQuery
9 107 (4.24%) RESTful
10 104 (4.12%) Middleware
11 82 (3.25%) JSON
12 77 (3.05%) React
12 77 (3.05%) REST
13 74 (2.93%) Node.js
14 71 (2.81%) CSS3
15 59 (2.34%) Apache Camel
16 54 (2.14%) Sass
17 47 (1.86%) ASP.NET
18 45 (1.78%) Twitter Bootstrap
Miscellaneous
1 293 (11.61%) User Experience
2 289 (11.45%) Analytical Skills
3 122 (4.84%) Social Media
4 112 (4.44%) Greenfield Project
5 107 (4.24%) Mobile App
6 93 (3.69%) Virtual Team
7 53 (2.10%) Management Information System
8 46 (1.82%) Self-Motivation
9 41 (1.63%) Algorithms
10 35 (1.39%) Data Structures
11 34 (1.35%) NHS
12 29 (1.15%) Digital Media
13 28 (1.11%) Public Cloud
14 26 (1.03%) Blog
15 25 (0.99%) Marketing Technology
16 19 (0.75%) Fintech
17 18 (0.71%) FMCG
18 17 (0.67%) Photography
19 16 (0.63%) Credit Risk
20 14 (0.55%) Graphic Design
Operating Systems
1 129 (5.11%) Linux
2 73 (2.89%) Windows
3 30 (1.19%) Apple iOS
4 29 (1.15%) Android
4 29 (1.15%) Windows 10
5 19 (0.75%) Red Hat Enterprise Linux
5 19 (0.75%) Unix
6 15 (0.59%) Mac OS X
7 12 (0.48%) Windows 7
7 12 (0.48%) Windows Server
8 9 (0.36%) Windows 8
9 8 (0.32%) Windows Server 2008
9 8 (0.32%) Windows Server 2012
10 7 (0.28%) CentOS
11 4 (0.16%) AIX
11 4 (0.16%) Ubuntu
11 4 (0.16%) Windows Server 2003
12 3 (0.12%) Windows XP
13 1 (0.040%) CoreOS
13 1 (0.040%) Solaris
Processes & Methodologies
1 809 (32.07%) Agile Software Development
2 781 (30.96%) Digital Marketing
3 679 (26.91%) Business Intelligence
4 551 (21.84%) Programme Management
5 437 (17.32%) Analytics
6 408 (16.17%) CRM
7 289 (11.45%) Scrum
8 241 (9.55%) Project Management
9 218 (8.64%) E-Commerce
10 192 (7.61%) DevOps
10 192 (7.61%) Stakeholder Management
11 191 (7.57%) TDD
12 186 (7.37%) Problem-Solving
13 124 (4.91%) SEO
14 122 (4.84%) Test Automation
15 121 (4.80%) SOA
16 113 (4.48%) Data Science
17 112 (4.44%) User Stories
18 109 (4.32%) Computer Science
19 108 (4.28%) Content Management
Programming Languages
1 318 (12.60%) SQL
2 317 (12.56%) JavaScript
3 271 (10.74%) Java
4 171 (6.78%) Python
5 95 (3.77%) C#
6 79 (3.13%) Java 8
7 68 (2.70%) R
8 63 (2.50%) PHP
9 42 (1.66%) Apex Code
10 31 (1.23%) Scala
11 30 (1.19%) ES6
12 29 (1.15%) C
13 27 (1.07%) XPath
14 25 (0.99%) Ruby
15 24 (0.95%) Bash Shell
16 22 (0.87%) T-SQL
17 21 (0.83%) PowerShell
18 16 (0.63%) MATLAB
19 15 (0.59%) TypeScript
20 9 (0.36%) Perl
Qualifications
1 253 (10.03%) Degree
2 190 (7.53%) Security Cleared
3 133 (5.27%) SC Cleared
4 61 (2.42%) DV Cleared
5 34 (1.35%) Computer Science Degree
6 30 (1.19%) Master's Degree
7 27 (1.07%) PhD
8 21 (0.83%) ISEB
9 15 (0.59%) ISTQB
10 14 (0.55%) Cisco Certification
11 13 (0.52%) Numerate Degree
12 12 (0.48%) MBA
12 12 (0.48%) PMP
13 11 (0.44%) PMI Certification
14 9 (0.36%) BC Cleared
15 7 (0.28%) A+ Certification
15 7 (0.28%) CESG Certified Professional
15 7 (0.28%) Microsoft Certification
16 6 (0.24%) CCNP
16 6 (0.24%) PRINCE2 Certification
Quality Assurance & Compliance
1 153 (6.06%) QA
2 46 (1.82%) GDPR
3 37 (1.47%) Data Quality
4 22 (0.87%) JSP 440
5 21 (0.83%) RMADS
6 20 (0.79%) PMO
7 14 (0.55%) SLA
8 11 (0.44%) ISO/IEC 27001
9 6 (0.24%) Actionable Recommendations
9 6 (0.24%) ISO 9001
10 4 (0.16%) PCI DSS
10 4 (0.16%) PSD2
11 2 (0.079%) GMP
11 2 (0.079%) GxP
11 2 (0.079%) IFRS
11 2 (0.079%) Sarbanes-Oxley
12 1 (0.040%) GAAP
12 1 (0.040%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
12 1 (0.040%) NIST 800
12 1 (0.040%) SEPA
System Software
1 61 (2.42%) Docker
2 30 (1.19%) Active Directory
3 6 (0.24%) VMware Infrastructure
4 5 (0.20%) Apache Flume
4 5 (0.20%) vSphere
5 3 (0.12%) HDFS
5 3 (0.12%) Hyper-V
5 3 (0.12%) VMware ESXi
6 2 (0.079%) Varnish
7 1 (0.040%) Ceph
7 1 (0.040%) etcd
7 1 (0.040%) flannel
7 1 (0.040%) GlusterFS
7 1 (0.040%) KVM
7 1 (0.040%) LXC
7 1 (0.040%) Samba
7 1 (0.040%) Virtual Servers
7 1 (0.040%) Xen
7 1 (0.040%) XenDesktop
7 1 (0.040%) XenServer
Systems Management
1 65 (2.58%) Ansible
2 53 (2.10%) Puppet
3 48 (1.90%) Terraform
4 30 (1.19%) Kubernetes
4 30 (1.19%) Opscode Chef
5 13 (0.52%) Kibana
6 12 (0.48%) Grafana
7 9 (0.36%) ZABBIX
8 6 (0.24%) Graphite
8 6 (0.24%) Nagios
8 6 (0.24%) SCCM
9 4 (0.16%) Docker Swarm
9 4 (0.16%) logstash
9 4 (0.16%) Packer
10 3 (0.12%) HP Quality Center
10 3 (0.12%) Oozie
11 2 (0.079%) Hadoop YARN
11 2 (0.079%) Pingdom
11 2 (0.079%) Plesk
11 2 (0.079%) SELinux
Vendors
1 617 (24.46%) SAP
2 278 (11.02%) Microsoft
3 277 (10.98%) Salesforce.com
4 269 (10.66%) Adobe
5 168 (6.66%) Oracle
6 158 (6.26%) Google
7 78 (3.09%) Salesforce Marketing Cloud
8 59 (2.34%) Tableau
8 59 (2.34%) WSO2
9 51 (2.02%) IBM
10 38 (1.51%) hybris
11 32 (1.27%) Facebook
11 32 (1.27%) Sitecore
12 31 (1.23%) Talend
13 29 (1.15%) Marketo
14 27 (1.07%) Cisco
15 23 (0.91%) Twitter
16 22 (0.87%) Red Hat
17 19 (0.75%) Pardot
17 19 (0.75%) VMware