Period
to 21 August 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 21 August 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
21 Aug 2017
Same period 2016 Same period 2015
Rank 66 84 84
Rank change year-on-year +18 0 -11
Contract jobs citing Marketing 3169 2930 2781
As % of all contract IT jobs advertised in the UK 3.31% 2.70% 2.45%
As % of the General category 8.39% 7.36% 6.18%
Number of daily rates quoted 2091 2035 1800
UK median daily rate £434 £400 £374
Median daily rate % change year-on-year +8.38% +6.95% +6.86%
10th Percentile £228 £213 £200
90th Percentile £588 £600 £538
UK excluding London median daily rate £420 £375 £350
% change year-on-year +12.00% +7.14% -
Number of hourly rates quoted 71 110 90
UK median hourly rate £21.16 £18.50 £20.00
Median hourly rate % change year-on-year +14.35% -7.50% -5.28%
10th Percentile £13.75 £11.63 £10.00
90th Percentile £43.75 £36.58 £59.50
UK excluding London median hourly rate £20.00 £17.00 £20.00
% change year-on-year +17.65% -15.00% -5.79%

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

General Skills
UK
Contract job vacancies with a requirement for common skills 37758 39822 44981
As % of all contract IT job vacancies advertised in the UK 39.41% 36.72% 39.63%
Number of daily rates quoted 24807 26455 28402
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% -
10th Percentile £283 £263 £263
90th Percentile £650 £638 £625
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% - +6.67%
Number of hourly rates quoted 843 958 1168
UK median hourly rate £25.50 £24.00 £22.83
Median hourly rate % change year-on-year +6.25% +5.12% +1.47%
10th Percentile £11.75 £11.07 £10.50
90th Percentile £49.84 £47.62 £49.19
UK excluding London median hourly rate £27.50 £25.00 £26.85
% change year-on-year +10.00% -6.87% +7.38%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 21 August 2017.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 21 August 2017.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 21 August 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +18 3058 £435 +8.75% 1000
London +7 1559 £450 +5.88% 446
UK excluding London +39 1556 £420 +12.00% 599
South East +23 592 £425 +13.33% 133
South West +22 274 £425 +19.30% 98
North of England +68 242 £375 - 153
East of England +12 210 £513 +20.59% 72
Midlands +29 158 £350 -6.67% 93
Yorkshire +79 125 £388 +3.33% 48
North West +2 104 £375 +3.45% 89
West Midlands +43 89 £350 +7.69% 54
Scotland +50 65 £400 +14.29% 29
East Midlands -14 61 £350 -12.50% 39
Wales 0 15 £450 +12.50% 20
North East +51 13 £250 -41.18% 16

For the 6 months to 21 August 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing.

1 1431 (45.16%) Finance
2 1219 (38.47%) Digital Marketing
3 1061 (33.48%) Business Intelligence
4 995 (31.40%) Agile Software Development
5 985 (31.08%) Telecoms
6 924 (29.16%) SAP
7 898 (28.34%) Programme Management
8 878 (27.71%) Manufacturing
9 867 (27.36%) Electronics
10 535 (16.88%) Analytics
11 449 (14.17%) SQL
12 428 (13.51%) HTML
13 390 (12.31%) CRM
14 377 (11.90%) Project Management
15 366 (11.55%) Analytical Skills
16 357 (11.27%) JavaScript
17 350 (11.04%) CSS
18 337 (10.63%) Java
19 320 (10.10%) Degree
20 311 (9.81%) Scrum
21 309 (9.75%) E-Commerce
22 301 (9.50%) TDD
23 300 (9.47%) Security Cleared
24 294 (9.28%) User Experience
25 274 (8.65%) Microsoft
26 271 (8.55%) Adobe
27 257 (8.11%) Stakeholder Management
28 252 (7.95%) Oracle
29 245 (7.73%) Retail
30 237 (7.48%) SC Cleared

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 197 (6.22%) CMS
2 86 (2.71%) Mule
3 78 (2.46%) SharePoint
4 74 (2.34%) Oracle SOA Suite
5 73 (2.30%) Oracle Service Bus
6 67 (2.11%) Adobe Experience Manager
7 65 (2.05%) Confluence
8 64 (2.02%) Apache Spark
9 54 (1.70%) SAS
10 52 (1.64%) Drupal
11 36 (1.14%) Apache
12 32 (1.01%) WordPress
13 28 (0.88%) Sitecore CMS
14 25 (0.79%) nginx
15 20 (0.63%) MS Exchange
16 18 (0.57%) IIS
17 16 (0.50%) Apache Solr
18 14 (0.44%) Mule ESB
18 14 (0.44%) OpenStack
18 14 (0.44%) Umbraco
Applications
1 179 (5.65%) Microsoft Excel
2 103 (3.25%) Photoshop
3 101 (3.19%) Microsoft Office
4 88 (2.78%) Microsoft PowerPoint
5 54 (1.70%) Adobe Illustrator
6 42 (1.33%) Microsoft Project
7 40 (1.26%) Adobe Creative Suite
8 37 (1.17%) MS Visio
9 24 (0.76%) Adobe After Effects
10 16 (0.50%) InVision
11 15 (0.47%) SPSS
12 13 (0.41%) InDesign
13 11 (0.35%) Adobe Premiere
14 9 (0.28%) Spreadsheet
15 7 (0.22%) Fireworks
15 7 (0.22%) ImageReady
16 6 (0.19%) Stata
17 5 (0.16%) OmniGraffle
18 4 (0.13%) Adobe Captivate
18 4 (0.13%) Quicktime
Business Applications
1 66 (2.08%) Dynamics CRM
2 42 (1.33%) Eloqua
3 31 (0.98%) Adobe Campaign
3 31 (0.98%) Unica
4 22 (0.69%) NetSuite
4 22 (0.69%) WebTrends
5 17 (0.54%) SAP Hybris
6 13 (0.41%) Dynamics AX
7 12 (0.38%) Magento
8 10 (0.32%) Salesforce.com CRM
8 10 (0.32%) SAP CRM
9 9 (0.28%) FastStats
10 8 (0.25%) SAP CO
10 8 (0.25%) SAP FI
10 8 (0.25%) SAP FI/CO
10 8 (0.25%) Sprinklr
11 7 (0.22%) Oracle EBS
12 6 (0.19%) Dynamics NAV
12 6 (0.19%) SAP ERP
12 6 (0.19%) SAP SRM
Cloud Services
1 150 (4.73%) Amazon AWS
2 98 (3.09%) Google Analytics
3 95 (3.00%) Microsoft Azure
4 52 (1.64%) Adobe Analytics
5 42 (1.33%) Office 365
6 34 (1.07%) GitHub
6 34 (1.07%) Salesforce Sales Cloud
7 31 (0.98%) SaaS
8 30 (0.95%) Adobe Creative Cloud
8 30 (0.95%) Salesforce Service Cloud
9 29 (0.92%) Google Cloud Platform
10 23 (0.73%) IaaS
11 19 (0.60%) AdWords
12 18 (0.57%) Silverpop
13 17 (0.54%) PaaS
14 16 (0.50%) Amazon EC2
14 16 (0.50%) Force.com
14 16 (0.50%) G Suite
15 14 (0.44%) Cloud Computing
16 13 (0.41%) Amazon S3
Communications & Networking
1 48 (1.51%) Internet
2 45 (1.42%) Firewall
3 39 (1.23%) WAN
4 37 (1.17%) LAN
5 32 (1.01%) VPN
6 28 (0.88%) HTTP
7 26 (0.82%) TCP/IP
7 26 (0.82%) Wireless
8 20 (0.63%) SMS
9 19 (0.60%) Intranet
10 17 (0.54%) SSL
11 15 (0.47%) LTE
11 15 (0.47%) SAN
11 15 (0.47%) Wi-Fi
12 14 (0.44%) 3G
12 14 (0.44%) DNS
13 13 (0.41%) IPv6
13 13 (0.41%) MPLS
14 12 (0.38%) BGP
14 12 (0.38%) Ethernet
Database & Business Intelligence
1 162 (5.11%) SQL Server
2 161 (5.08%) Big Data
3 130 (4.10%) MySQL
4 103 (3.25%) Hadoop
5 100 (3.16%) Relational Database
6 97 (3.06%) Data Warehouse
7 82 (2.59%) PostgreSQL
8 58 (1.83%) MongoDB
9 54 (1.70%) NoSQL
10 42 (1.33%) Power BI
11 41 (1.29%) Oracle Database
11 41 (1.29%) SQL Server 2012
12 40 (1.26%) SQL Server Reporting Services
13 39 (1.23%) SQL Server Integration Services
14 38 (1.20%) BusinessObjects
15 34 (1.07%) Data Mining
16 31 (0.98%) HBase
17 30 (0.95%) RDBMS
18 26 (0.82%) SQL Server Analysis Services
19 25 (0.79%) Apache Hive
Development Applications
1 162 (5.11%) Git (software)
2 135 (4.26%) Maven
3 134 (4.23%) JIRA
4 111 (3.50%) Jenkins
5 55 (1.74%) Cucumber
6 40 (1.26%) Selenium
7 36 (1.14%) Dreamweaver
8 31 (0.98%) Visual Studio
9 29 (0.92%) Grunt
9 29 (0.92%) gulp
9 29 (0.92%) Subversion
10 23 (0.73%) Team Foundation Server
11 22 (0.69%) TeamCity
12 21 (0.66%) SoapUI
13 20 (0.63%) WebDriver
14 17 (0.54%) Eclipse
15 15 (0.47%) Ant
15 15 (0.47%) Jasmine
16 14 (0.44%) Axure RP
17 13 (0.41%) Artifactory
General
1 1431 (45.16%) Finance
2 985 (31.08%) Telecoms
3 878 (27.71%) Manufacturing
4 867 (27.36%) Electronics
5 245 (7.73%) Retail
6 149 (4.70%) Advertising
7 106 (3.34%) Legal
8 98 (3.09%) Banking
9 59 (1.86%) Publishing
10 36 (1.14%) Games
10 36 (1.14%) German Language
11 35 (1.10%) French Language
12 34 (1.07%) Automotive
13 26 (0.82%) Law
14 24 (0.76%) Back Office
15 23 (0.73%) Digital Economy
16 22 (0.69%) Financial Institution
16 22 (0.69%) Pharmaceutical
17 19 (0.60%) Front Office
18 16 (0.50%) Brand Awareness
Job Titles
1 715 (22.56%) Developer
2 492 (15.53%) Analyst
3 244 (7.70%) Project Manager
4 229 (7.23%) Business Analyst
5 173 (5.46%) Architect
6 171 (5.40%) Consultant
7 159 (5.02%) Designer
8 124 (3.91%) Marketing Manager
9 97 (3.06%) Front End Developer (Client-Side Developer)
10 90 (2.84%) Senior Developer
11 85 (2.68%) Java Developer
12 82 (2.59%) DevOps Engineer
13 78 (2.46%) Agile Developer
14 69 (2.18%) Digital Analyst
15 68 (2.15%) Data Analyst
16 64 (2.02%) Digital Project Manager
17 59 (1.86%) Marketing Analyst
18 57 (1.80%) Integration Developer
19 55 (1.74%) SOA Developer
20 54 (1.70%) .NET Developer
Libraries, Frameworks & Software Standards
1 428 (13.51%) HTML
2 350 (11.04%) CSS
3 214 (6.75%) XML
4 206 (6.50%) JSON
5 186 (5.87%) .NET
6 159 (5.02%) HTML5
7 154 (4.86%) Web Services
8 146 (4.61%) AngularJS
9 125 (3.94%) Middleware
10 124 (3.91%) jQuery
11 116 (3.66%) REST
12 115 (3.63%) XSLT
13 111 (3.50%) CSS3
14 109 (3.44%) Swagger
15 106 (3.34%) Node.js
16 103 (3.25%) WireMock
17 101 (3.19%) SOAP
18 86 (2.71%) Apache Camel
19 76 (2.40%) RESTful
20 73 (2.30%) ASP.NET
Miscellaneous
1 366 (11.55%) Analytical Skills
2 294 (9.28%) User Experience
3 163 (5.14%) Social Media
4 162 (5.11%) Greenfield Project
5 94 (2.97%) Computer Science
6 74 (2.34%) Mobile App
7 65 (2.05%) Management Information System
8 38 (1.20%) Virtual Team
9 36 (1.14%) Digital Media
9 36 (1.14%) FMCG
10 35 (1.10%) Data Structures
11 32 (1.01%) NHS
12 31 (0.98%) Data Centre
13 29 (0.92%) Algorithms
14 28 (0.88%) Credit Risk
15 27 (0.85%) Fintech
16 23 (0.73%) Graphic Design
17 20 (0.63%) STB
18 19 (0.60%) Data Protection Act
18 19 (0.60%) Enterprise Software
Operating Systems
1 185 (5.84%) Linux
2 118 (3.72%) Windows
3 97 (3.06%) Unix
4 72 (2.27%) Android
5 66 (2.08%) Apple iOS
6 31 (0.98%) Windows Server
7 29 (0.92%) Mac OS X
8 22 (0.69%) Windows 10
9 19 (0.60%) Windows Server 2012
10 12 (0.38%) Solaris
10 12 (0.38%) Windows Phone
11 11 (0.35%) AIX
11 11 (0.35%) Windows 7
12 9 (0.28%) Ubuntu
13 4 (0.13%) CentOS
13 4 (0.13%) Windows Mobile
14 3 (0.095%) Red Hat Enterprise Linux
14 3 (0.095%) Windows 8
14 3 (0.095%) Windows Server 2008
15 2 (0.063%) Amazon Linux
Processes & Methodologies
1 1219 (38.47%) Digital Marketing
2 1061 (33.48%) Business Intelligence
3 995 (31.40%) Agile Software Development
4 898 (28.34%) Programme Management
5 535 (16.88%) Analytics
6 390 (12.31%) CRM
7 377 (11.90%) Project Management
8 311 (9.81%) Scrum
9 309 (9.75%) E-Commerce
10 301 (9.50%) TDD
11 257 (8.11%) Stakeholder Management
12 229 (7.23%) DevOps
13 160 (5.05%) SOA
14 156 (4.92%) Continuous Integration
15 151 (4.76%) Business Analysis
16 150 (4.73%) Content Management
17 136 (4.29%) Front End Development
18 133 (4.20%) MVC
19 130 (4.10%) Web Development
20 127 (4.01%) SEO
Programming Languages
1 449 (14.17%) SQL
2 357 (11.27%) JavaScript
3 337 (10.63%) Java
4 203 (6.41%) Python
5 136 (4.29%) C#
6 123 (3.88%) PHP
7 107 (3.38%) XPath
8 73 (2.30%) R
8 73 (2.30%) T-SQL
9 52 (1.64%) Ruby
10 45 (1.42%) Shell Script
11 35 (1.10%) C
12 33 (1.04%) PL/SQL
13 27 (0.85%) Apex Code
14 26 (0.82%) PowerShell
15 23 (0.73%) Bash Shell
16 22 (0.69%) Go
16 22 (0.69%) Scala
17 19 (0.60%) VB
17 19 (0.60%) VB.NET
Qualifications
1 320 (10.10%) Degree
2 300 (9.47%) Security Cleared
3 237 (7.48%) SC Cleared
4 59 (1.86%) DV Cleared
5 37 (1.17%) PMI Certification
6 26 (0.82%) PMP
7 25 (0.79%) Computer Science Degree
8 19 (0.60%) Cisco Certification
9 18 (0.57%) Master's Degree
10 17 (0.54%) ITIL Certification
11 15 (0.47%) CCIE
12 14 (0.44%) ISEB
13 13 (0.41%) CCNP
14 12 (0.38%) CISM
15 11 (0.35%) CISSP
16 10 (0.32%) CTC Cleared
17 9 (0.28%) CLAS
17 9 (0.28%) PhD
17 9 (0.28%) PRINCE2 Certification
18 8 (0.25%) Numerate Degree
Quality Assurance & Compliance
1 88 (2.78%) QA
2 56 (1.77%) GDPR
3 47 (1.48%) Data Quality
4 32 (1.01%) PMO
5 20 (0.63%) ISO/IEC 27001
6 17 (0.54%) SLA
7 16 (0.50%) JSP 440
8 13 (0.41%) Actionable Recommendations
9 6 (0.19%) Disclosure Scotland
10 5 (0.16%) GCP
10 5 (0.16%) PCI DSS
11 4 (0.13%) WCAG
12 3 (0.095%) HL7
12 3 (0.095%) MiFID
13 2 (0.063%) HMG Security Policy Framework
13 2 (0.063%) ISO/IEC 20000
13 2 (0.063%) RMADS
13 2 (0.063%) SEPA
13 2 (0.063%) WAI
14 1 (0.032%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
System Software
1 97 (3.06%) Docker
2 42 (1.33%) Active Directory
3 20 (0.63%) VMware Infrastructure
4 15 (0.47%) HDFS
5 10 (0.32%) Apache ZooKeeper
5 10 (0.32%) vSphere
6 6 (0.19%) Apache Flume
6 6 (0.19%) VMware NSX
7 5 (0.16%) Firmware
7 5 (0.16%) VMware ESXi
8 4 (0.13%) VMware Workstation
8 4 (0.13%) XenApp
9 3 (0.095%) Hyper-V
9 3 (0.095%) Squid
9 3 (0.095%) Virtual Machines
9 3 (0.095%) XenServer
10 2 (0.063%) NFS
10 2 (0.063%) ProxySG
10 2 (0.063%) Samba
11 1 (0.032%) Oracle RAC
Systems Management
1 84 (2.65%) Ansible
1 84 (2.65%) Puppet
2 63 (1.99%) Opscode Chef
3 46 (1.45%) Kubernetes
4 21 (0.66%) Terraform
5 16 (0.50%) HP Quality Center
6 14 (0.44%) logstash
7 13 (0.41%) AirWatch
7 13 (0.41%) Kibana
8 10 (0.32%) Salt
9 9 (0.28%) Grafana
9 9 (0.28%) HAProxy
10 7 (0.22%) SCCM
11 6 (0.19%) Prometheus
12 5 (0.16%) Mesos
12 5 (0.16%) Nagios
12 5 (0.16%) ZABBIX
13 4 (0.13%) HP Operations Orchestration
14 3 (0.095%) SCOM
14 3 (0.095%) SCOrch
Vendors
1 924 (29.16%) SAP
2 274 (8.65%) Microsoft
3 271 (8.55%) Adobe
4 252 (7.95%) Oracle
5 192 (6.06%) Salesforce.com
6 178 (5.62%) Google
7 78 (2.46%) Tableau
8 73 (2.30%) IBM
8 73 (2.30%) WSO2
9 64 (2.02%) Sitecore
10 62 (1.96%) Salesforce Marketing Cloud
11 43 (1.36%) VMware
12 38 (1.20%) Cisco
13 34 (1.07%) Facebook
13 34 (1.07%) Pega
14 33 (1.04%) hybris
15 31 (0.98%) Twitter
16 23 (0.73%) Marketo
17 22 (0.69%) HP
18 20 (0.63%) Siebel