Period
to 28 January 2022

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 28 January 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
28 Jan 2022
Same period 2021 Same period 2020
Rank 82 76 91
Rank change year-on-year -6 +15 +17
Contract jobs citing Marketing 2,541 1,305 1,842
As % of all contract jobs advertised in the UK 2.89% 3.06% 2.56%
As % of the General category 5.36% 5.90% 5.07%
Number of daily rates quoted 1,721 870 1,335
10th Percentile £310 £277 £215
25th Percentile £413 £357 £350
Median daily rate (50th Percentile) £525 £475 £450
Median % change year-on-year +10.53% +5.56% -
75th Percentile £625 £600 £575
90th Percentile £725 £725 £664
UK excluding London median daily rate £475 £475 £435
% change year-on-year - +9.20% +2.35%
Number of hourly rates quoted 47 38 35
10th Percentile £20.28 £16.53 £10.75
25th Percentile £25.69 £20.25 £18.13
Median hourly rate £32.50 £25.50 £23.07
Median % change year-on-year +27.45% +10.56% +7.28%
75th Percentile £50.00 £47.13 £38.80
90th Percentile £61.03 £50.12 £53.25
UK excluding London median hourly rate £27.00 £22.93 £20.50
% change year-on-year +17.75% +11.85% +6.49%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 47,424 22,119 36,306
As % of all contract IT jobs advertised in the UK 54.02% 51.89% 50.38%
Number of daily rates quoted 32,760 14,968 23,552
10th Percentile £313 £269 £234
25th Percentile £413 £375 £363
Median daily rate (50th Percentile) £525 £475 £463
Median % change year-on-year +10.53% +2.70% -2.63%
75th Percentile £638 £584 £575
90th Percentile £733 £675 £663
UK excluding London median daily rate £463 £425 £425
% change year-on-year +8.82% - -
Number of hourly rates quoted 1,353 867 1,426
10th Percentile £12.25 £12.00 £12.07
25th Percentile £13.27 £15.04 £14.29
Median hourly rate £20.00 £24.00 £18.72
Median % change year-on-year -16.67% +28.21% +1.19%
75th Percentile £43.75 £43.75 £38.00
90th Percentile £57.70 £53.75 £50.13
UK excluding London median hourly rate £17.25 £21.80 £18.00
% change year-on-year -20.87% +21.11% +2.86%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 28 January 2022.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 28 January 2022.

Hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 28 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -8 2,180 £525 +10.53% 1,174
London -12 1,222 £535 +12.63% 551
Work from Home -8 803 £525 +5.00% 213
UK excluding London -9 788 £475 - 665
South East -34 235 £438 +4.48% 165
South West -1 183 £450 -21.05% 73
North of England +8 163 £500 +5.26% 185
Midlands -16 96 £500 +13.64% 103
Yorkshire +27 85 £475 -5.00% 67
West Midlands -5 78 £514 +20.88% 60
North West -33 74 £530 +11.58% 99
East of England -20 53 £425 +21.43% 94
Scotland -34 51 £525 +16.67% 27
East Midlands -28 14 £450 +7.14% 43
North East +3 8 £450 -5.26% 19
Wales -20 7 £550 +10.00% 16

For the 6 months to 28 January 2022, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 986 (38.80%) Finance
2 883 (34.75%) Digital Marketing
3 757 (29.79%) Business Intelligence
4 748 (29.44%) Agile Software Development
5 735 (28.93%) Social Skills
6 687 (27.04%) Public Sector
7 684 (26.92%) Telecoms
8 656 (25.82%) SAP
9 651 (25.62%) Programme Management
10 635 (24.99%) Manufacturing
11 609 (23.97%) Electronics
12 494 (19.44%) Analytics
13 385 (15.15%) Azure
14 376 (14.80%) CRM
15 364 (14.33%) SQL
16 332 (13.07%) Project Management
17 322 (12.67%) Microsoft
18 311 (12.24%) Salesforce.com
19 290 (11.41%) Analytical Skills
20 276 (10.86%) Stakeholder Management
21 246 (9.68%) Problem-Solving
22 242 (9.52%) User Experience
23 238 (9.37%) Scrum
24 236 (9.29%) JavaScript
24 236 (9.29%) Degree
25 227 (8.93%) HTML
26 205 (8.07%) AWS
27 197 (7.75%) DevOps
28 189 (7.44%) Adobe
29 177 (6.97%) Google

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 116 (4.57%) CMS
2 106 (4.17%) SharePoint
3 84 (3.31%) Confluence
4 39 (1.53%) Adobe Experience Manager
5 36 (1.42%) Apache Spark
6 28 (1.10%) Elasticsearch
7 24 (0.94%) Drupal
8 22 (0.87%) WordPress
9 21 (0.83%) Apache
10 16 (0.63%) SAS
11 13 (0.51%) Headless CMS
11 13 (0.51%) Sitecore CMS
12 12 (0.47%) Apache Pulsar
13 11 (0.43%) BizTalk Server
14 10 (0.39%) Apache Airflow
15 8 (0.31%) nginx
16 6 (0.24%) Ethereum
17 5 (0.20%) EPiServer
17 5 (0.20%) IIS
17 5 (0.20%) Umbraco
Applications
1 119 (4.68%) Microsoft Excel
2 67 (2.64%) Microsoft Office
3 61 (2.40%) Microsoft PowerPoint
4 45 (1.77%) MS Visio
5 39 (1.53%) Sketch
6 33 (1.30%) Adobe Creative Suite
7 26 (1.02%) InVision
7 26 (1.02%) Photoshop
8 19 (0.75%) Adobe Illustrator
9 13 (0.51%) Chatbot
10 12 (0.47%) Microsoft Project
11 11 (0.43%) InDesign
12 7 (0.28%) Zeplin
13 5 (0.20%) Spreadsheet
14 4 (0.16%) Adobe Premiere
14 4 (0.16%) Adobe XD
14 4 (0.16%) SPSS
15 3 (0.12%) XMetaL
16 2 (0.079%) Acrobat
16 2 (0.079%) Adobe After Effects
Business Applications
1 101 (3.97%) Dynamics CRM
2 28 (1.10%) Dynamics AX
3 20 (0.79%) Adobe Campaign
4 19 (0.75%) NetSuite
4 19 (0.75%) Salesforce.com CRM
5 17 (0.67%) Shopify
6 12 (0.47%) Social Studio
7 9 (0.35%) Eloqua
7 9 (0.35%) Magento
7 9 (0.35%) SAP S/4HANA
7 9 (0.35%) Workfront
8 5 (0.20%) SAP Hybris
9 3 (0.12%) Dynamics GP
9 3 (0.12%) SAP ERP
9 3 (0.12%) SAP Oil and Gas
9 3 (0.12%) Sentinel
10 2 (0.079%) Oracle EBS
10 2 (0.079%) SAP CO
10 2 (0.079%) SAP FI
10 2 (0.079%) SAP FI/CO
Cloud Services
1 385 (15.15%) Azure
2 205 (8.07%) AWS
3 176 (6.93%) Power Platform
4 144 (5.67%) Dynamics 365
5 100 (3.94%) GCP
6 97 (3.82%) SaaS
7 94 (3.70%) Google Analytics
8 70 (2.75%) Microsoft 365
9 69 (2.72%) Salesforce Service Cloud
10 64 (2.52%) GitHub
11 63 (2.48%) Salesforce Sales Cloud
12 58 (2.28%) Adobe Analytics
13 45 (1.77%) PaaS
14 43 (1.69%) Azure Logic Apps
15 38 (1.50%) IaaS
16 35 (1.38%) Google Tag Manager
17 32 (1.26%) Power Automate
17 32 (1.26%) PowerApps
18 31 (1.22%) Azure Active Directory
19 28 (1.10%) Serverless
Communications & Networking
1 39 (1.53%) HTTP
2 29 (1.14%) SMS
3 23 (0.91%) Firewall
4 18 (0.71%) Internet
5 14 (0.55%) DNS
6 10 (0.39%) Broadband
6 10 (0.39%) Intranet
6 10 (0.39%) Radio Access Network
7 9 (0.35%) Network Security
8 8 (0.31%) LAN
8 8 (0.31%) Unified Communications
9 7 (0.28%) MQTT
9 7 (0.28%) PABX
10 6 (0.24%) Extranet
10 6 (0.24%) Value-Added Service
10 6 (0.24%) Wi-Fi
11 5 (0.20%) HTTPS
11 5 (0.20%) SAN
11 5 (0.20%) VoIP
11 5 (0.20%) WAN
Database & Business Intelligence
1 157 (6.18%) Power BI
2 97 (3.82%) Tableau
3 80 (3.15%) Metadata
4 76 (2.99%) SQL Server
5 59 (2.32%) Big Data
6 58 (2.28%) Data Warehouse
6 58 (2.28%) NoSQL
7 53 (2.09%) Data Lake
7 53 (2.09%) Metadata Repository
8 45 (1.77%) Relational Database
9 40 (1.57%) PostgreSQL
10 39 (1.53%) MongoDB
11 36 (1.42%) Amazon Redshift
11 36 (1.42%) Hadoop
12 33 (1.30%) MySQL
13 32 (1.26%) Azure SQL Database
13 32 (1.26%) BigQuery
14 31 (1.22%) Apache Cassandra
15 24 (0.94%) SQL Server Integration Services
16 22 (0.87%) Redis
Development Applications
1 119 (4.68%) JIRA
2 80 (3.15%) Git (software)
3 52 (2.05%) Jenkins
4 22 (0.87%) Visual Studio Team System
5 21 (0.83%) Bitbucket
5 21 (0.83%) Postman
5 21 (0.83%) Subversion
6 20 (0.79%) JUnit
7 19 (0.75%) Selenium
8 17 (0.67%) Mockito
9 16 (0.63%) Atlassian Bamboo
9 16 (0.63%) Visual Studio
10 13 (0.51%) SoapUI
11 12 (0.47%) SpecFlow
12 11 (0.43%) Octopus Deploy
13 10 (0.39%) webpack
14 9 (0.35%) Cypress.io
14 9 (0.35%) Grunt
14 9 (0.35%) gulp
14 9 (0.35%) Maven
General
1 986 (38.80%) Finance
2 735 (28.93%) Social Skills
3 687 (27.04%) Public Sector
4 684 (26.92%) Telecoms
5 635 (24.99%) Manufacturing
6 609 (23.97%) Electronics
7 290 (11.41%) Analytical Skills
8 166 (6.53%) Retail
9 151 (5.94%) Presentation Skills
10 84 (3.31%) Legal
11 78 (3.07%) Advertising
12 74 (2.91%) Banking
13 62 (2.44%) Influencing Skills
14 56 (2.20%) Organisational Skills
15 52 (2.05%) Publishing
16 44 (1.73%) Documentation Skills
17 40 (1.57%) German Language
17 40 (1.57%) Pharmaceutical
18 37 (1.46%) Billing
19 36 (1.42%) Games
Job Titles
1 349 (13.73%) Analyst
2 333 (13.11%) Developer
3 304 (11.96%) Architect
4 188 (7.40%) Project Manager
5 166 (6.53%) Consultant
6 136 (5.35%) Business Analyst
7 111 (4.37%) Marketing Manager
7 111 (4.37%) Solutions Architect
8 98 (3.86%) Data Architect
9 91 (3.58%) Designer
10 76 (2.99%) Data Analyst
11 71 (2.79%) Product Manager
12 66 (2.60%) Data Engineer
13 53 (2.09%) Product Owner
13 53 (2.09%) Salesforce Developer
14 52 (2.05%) Functional Consultant
15 49 (1.93%) Senior Developer
16 43 (1.69%) Data Scientist
17 41 (1.61%) UX Designer
18 39 (1.53%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 227 (8.93%) HTML
2 163 (6.41%) CSS
3 81 (3.19%) .NET
3 81 (3.19%) Web Services
4 74 (2.91%) React
4 74 (2.91%) REST
5 69 (2.72%) Kafka
6 66 (2.60%) Node.js
7 62 (2.44%) JSON
7 62 (2.44%) XML
8 56 (2.20%) AngularJS
9 55 (2.16%) RESTful
10 49 (1.93%) jQuery
11 42 (1.65%) SOAP
12 35 (1.38%) GraphQL
12 35 (1.38%) HTML5
13 31 (1.22%) Middleware
14 29 (1.14%) CSS3
15 25 (0.98%) ASP.NET
15 25 (0.98%) Spring
Miscellaneous
1 242 (9.52%) User Experience
2 128 (5.04%) Social Media
3 87 (3.42%) NHS
4 80 (3.15%) Management Information System
5 59 (2.32%) Self-Motivation
6 48 (1.89%) Marketing Technology
7 46 (1.81%) Mobile App
8 45 (1.77%) Virtual Team
9 38 (1.50%) Digital Media
10 33 (1.30%) Data Protection Act
11 30 (1.18%) Greenfield Project
12 29 (1.14%) FMCG
13 26 (1.02%) Analytical Mindset
14 22 (0.87%) Algorithms
14 22 (0.87%) Blog
15 21 (0.83%) Public Cloud
16 19 (0.75%) Data Centre
17 18 (0.71%) Legacy Systems
17 18 (0.71%) Reference Data
18 17 (0.67%) Life Science
Operating Systems
1 97 (3.82%) Windows
2 79 (3.11%) Linux
3 53 (2.09%) Windows 10
4 22 (0.87%) Unix
5 18 (0.71%) Windows Server
6 14 (0.55%) Apple iOS
7 12 (0.47%) Android
8 9 (0.35%) Mac OS X
9 7 (0.28%) Red Hat Enterprise Linux
10 5 (0.20%) Windows Server 2012
11 2 (0.079%) Amazon Linux
11 2 (0.079%) CentOS
11 2 (0.079%) Solaris
11 2 (0.079%) Ubuntu
12 1 (0.039%) Mac OS
12 1 (0.039%) Windows Server 2016
12 1 (0.039%) Windows Server 2019
Processes & Methodologies
1 883 (34.75%) Digital Marketing
2 757 (29.79%) Business Intelligence
3 748 (29.44%) Agile Software Development
4 651 (25.62%) Programme Management
5 494 (19.44%) Analytics
6 376 (14.80%) CRM
7 332 (13.07%) Project Management
8 276 (10.86%) Stakeholder Management
9 246 (9.68%) Problem-Solving
10 238 (9.37%) Scrum
11 197 (7.75%) DevOps
12 158 (6.22%) E-Commerce
12 158 (6.22%) Migration
13 157 (6.18%) Data Analysis
14 153 (6.02%) Data Modelling
14 153 (6.02%) User Stories
15 152 (5.98%) Project Delivery
16 151 (5.94%) Decision-Making
17 123 (4.84%) CI/CD
18 119 (4.68%) B2B
Programming Languages
1 364 (14.33%) SQL
2 236 (9.29%) JavaScript
3 174 (6.85%) Java
4 151 (5.94%) Python
5 99 (3.90%) C#
6 66 (2.60%) TypeScript
7 33 (1.30%) PHP
8 32 (1.26%) Scala
9 29 (1.14%) C
10 23 (0.91%) T-SQL
11 21 (0.83%) C++
12 19 (0.75%) Ruby
13 18 (0.71%) Apex Code
13 18 (0.71%) XPath
14 15 (0.59%) R
15 12 (0.47%) ES6
16 11 (0.43%) Java 11
16 11 (0.43%) Java 8
17 10 (0.39%) Go
17 10 (0.39%) PowerShell
Qualifications
1 236 (9.29%) Degree
2 119 (4.68%) Security Cleared
3 85 (3.35%) SC Cleared
4 29 (1.14%) PMI Certification
5 27 (1.06%) PMP
6 20 (0.79%) Microsoft Certification
7 19 (0.75%) TOGAF Certification
8 17 (0.67%) DV Cleared
9 15 (0.59%) Master's Degree
10 14 (0.55%) CISSP
10 14 (0.55%) Computer Science Degree
10 14 (0.55%) PRINCE2 Practitioner
11 13 (0.51%) MBA
12 12 (0.47%) CESG Certified Professional
12 12 (0.47%) PRINCE2 Certification
13 9 (0.35%) PhD
14 8 (0.31%) Cisco Certification
14 8 (0.31%) ISEB
15 7 (0.28%) MCSE
16 6 (0.24%) CISM
Quality Assurance & Compliance
1 75 (2.95%) QA
2 72 (2.83%) Accessibility
3 53 (2.09%) Data Quality
4 47 (1.85%) GDPR
5 34 (1.34%) SLA
6 23 (0.91%) PMO
7 20 (0.79%) ISO/IEC 27001
8 13 (0.51%) NCSC
9 12 (0.47%) JSP 440
10 9 (0.35%) COBIT
11 7 (0.28%) RMADS
12 6 (0.24%) NIST
13 5 (0.20%) GRC
13 5 (0.20%) WCAG
14 4 (0.16%) HMG Security Policy Framework
15 2 (0.079%) PCI DSS
15 2 (0.079%) PMBOK
16 1 (0.039%) Disclosure Scotland
16 1 (0.039%) Dublin Core
16 1 (0.039%) WAI
System Software
1 83 (3.27%) Docker
2 39 (1.53%) Active Directory
3 10 (0.39%) Virtual Machines
4 4 (0.16%) Hyper-V
5 3 (0.12%) Virtual Desktop
5 3 (0.12%) VMware Infrastructure
6 1 (0.039%) VMware ESXi
Systems Management
1 75 (2.95%) Kubernetes
2 40 (1.57%) Terraform
3 15 (0.59%) Microsoft Intune
3 15 (0.59%) SCCM
4 13 (0.51%) Ansible
5 12 (0.47%) Grafana
5 12 (0.47%) Prometheus
6 9 (0.35%) Puppet
7 8 (0.31%) Istio
7 8 (0.31%) Rancher
8 7 (0.28%) Cisco CUCM
9 6 (0.24%) Consul
9 6 (0.24%) Kibana
10 5 (0.20%) Fluentd
10 5 (0.20%) logstash
11 4 (0.16%) EMC NetWorker
12 3 (0.12%) AirWatch
12 3 (0.12%) Nagios
12 3 (0.12%) Opscode Chef
13 2 (0.079%) FortiGate
Vendors
1 656 (25.82%) SAP
2 322 (12.67%) Microsoft
3 311 (12.24%) Salesforce.com
4 189 (7.44%) Adobe
5 177 (6.97%) Google
6 126 (4.96%) Salesforce Marketing Cloud
7 52 (2.05%) Oracle
8 40 (1.57%) Databricks
8 40 (1.57%) Sparx
9 37 (1.46%) Remedy
10 30 (1.18%) Cisco
11 27 (1.06%) Pardot
12 25 (0.98%) Marketo
13 24 (0.94%) Cadence
14 23 (0.91%) Informatica
15 21 (0.83%) ServiceNow
16 20 (0.79%) Facebook
17 17 (0.67%) Optimizely
18 14 (0.55%) MuleSoft
18 14 (0.55%) Splunk