Period
to 18 June 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 18 June 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
18 Jun 2018
Same period 2017 Same period 2016
Rank 94 74 85
Rank change year-on-year -20 +11 +3
Contract jobs citing Marketing 2,648 2,819 2,747
As % of all contract IT jobs advertised in the UK 2.66% 3.10% 2.60%
As % of the General category 7.14% 7.99% 6.87%
Number of daily rates quoted 1,820 1,922 1,906
UK median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% +6.67%
10th Percentile £213 £214 £213
90th Percentile £613 £595 £600
UK excluding London median daily rate £400 £410 £375
% change year-on-year -2.44% +9.33% +5.63%
Number of hourly rates quoted 35 61 95
UK median hourly rate £32.65 £21.16 £20.00
Median hourly rate % change year-on-year +54.31% +5.78% +3.32%
10th Percentile £13.55 £13.75 £12.08
90th Percentile £52.50 £48.75 £50.25
UK excluding London median hourly rate £31.25 £20.00 £17.50
% change year-on-year +56.25% +14.29% -2.78%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 37,082 35,261 39,977
As % of all contract IT jobs advertised in the UK 37.25% 38.82% 37.81%
Number of daily rates quoted 24,149 23,158 26,275
UK median daily rate £475 £450 £440
Median daily rate % change year-on-year +5.56% +2.27% +3.53%
10th Percentile £297 £275 £263
90th Percentile £675 £650 £638
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - -
Number of hourly rates quoted 868 873 963
UK median hourly rate £25.00 £25.00 £26.25
Median hourly rate % change year-on-year - -4.76% +14.98%
10th Percentile £12.25 £11.33 £11.25
90th Percentile £50.90 £51.67 £49.19
UK excluding London median hourly rate £25.00 £26.00 £28.75
% change year-on-year -3.85% -9.57% +10.58%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 18 June 2018.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 18 June 2018.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 18 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -19 2,547 £425 - 1,525
London -15 1,389 £450 +1.12% 553
UK excluding London -26 1,215 £400 -2.44% 1,033
South East -13 506 £375 -11.76% 273
North of England -26 194 £378 +4.14% 272
East of England +10 164 £525 +10.53% 105
Midlands -11 150 £375 - 174
South West -27 134 £400 - 144
North West -19 98 £403 +7.33% 158
East Midlands +23 82 £388 +6.90% 53
Yorkshire -39 82 £350 -3.45% 99
West Midlands -42 65 £373 -6.88% 121
Scotland -43 50 £425 +17.24% 38
North East +9 18 £275 +37.50% 15
Wales -18 17 £475 +18.75% 25
Northern Ireland - 6 £506 - 2

For the 6 months to 18 June 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 836 (31.57%) Finance
2 794 (29.98%) Digital Marketing
3 783 (29.57%) Agile Software Development
4 536 (20.24%) Business Intelligence
5 492 (18.58%) Analytics
6 487 (18.39%) Telecoms
7 449 (16.96%) SAP
8 416 (15.71%) Programme Management
9 410 (15.48%) Electronics
10 405 (15.29%) Manufacturing
11 371 (14.01%) HTML
12 369 (13.94%) Analytical Skills
13 324 (12.24%) JavaScript
13 324 (12.24%) CRM
14 317 (11.97%) Project Management
15 313 (11.82%) CSS
16 306 (11.56%) SQL
17 303 (11.44%) Adobe
18 299 (11.29%) Degree
19 294 (11.10%) User Experience
20 282 (10.65%) Stakeholder Management
21 277 (10.46%) Salesforce.com
22 265 (10.01%) E-Commerce
23 241 (9.10%) Microsoft
24 240 (9.06%) Retail
25 223 (8.42%) Java
26 215 (8.12%) Scrum
27 190 (7.18%) Problem-Solving
28 183 (6.91%) Google
29 178 (6.72%) TDD

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 169 (6.38%) CMS
2 77 (2.91%) Adobe Experience Manager
3 67 (2.53%) WordPress
4 58 (2.19%) SAS
5 56 (2.11%) Mule
6 53 (2.00%) SharePoint
7 50 (1.89%) Oracle SOA Suite
8 49 (1.85%) Oracle Service Bus
9 40 (1.51%) Apache Spark
9 40 (1.51%) Confluence
10 31 (1.17%) Drupal
11 30 (1.13%) Apache
12 26 (0.98%) Sitecore CMS
13 25 (0.94%) Elasticsearch
14 17 (0.64%) Umbraco
15 10 (0.38%) nginx
16 9 (0.34%) EPiServer
16 9 (0.34%) MS Exchange
17 7 (0.26%) Joomla!
17 7 (0.26%) Skype for Business
Applications
1 138 (5.21%) Microsoft Excel
2 109 (4.12%) Microsoft PowerPoint
3 79 (2.98%) Photoshop
4 67 (2.53%) Microsoft Office
5 45 (1.70%) Adobe Illustrator
6 39 (1.47%) Adobe Creative Suite
7 37 (1.40%) InVision
8 29 (1.10%) Microsoft Project
9 25 (0.94%) InDesign
10 21 (0.79%) MS Visio
11 15 (0.57%) SPSS
12 11 (0.42%) UserZoom
13 7 (0.26%) Acrobat
13 7 (0.26%) Spreadsheet
14 4 (0.15%) Adobe Premiere
15 3 (0.11%) Adobe After Effects
15 3 (0.11%) AutoCAD
15 3 (0.11%) FreeHand
16 2 (0.076%) OmniGraffle
16 2 (0.076%) Stata
Business Applications
1 62 (2.34%) Dynamics CRM
2 50 (1.89%) Adobe Campaign
3 49 (1.85%) Eloqua
4 17 (0.64%) Magento
5 8 (0.30%) NetSuite
5 8 (0.30%) Salesforce.com CRM
6 7 (0.26%) Dynamics NAV
6 7 (0.26%) Social Studio
7 6 (0.23%) Payment Gateway
7 6 (0.23%) WebTrends
8 5 (0.19%) FastStats
9 4 (0.15%) Radian6
9 4 (0.15%) SAP Oil and Gas
9 4 (0.15%) Shopify
10 3 (0.11%) Sprinklr
10 3 (0.11%) Unit4 Business World
11 2 (0.076%) Infor CRM
11 2 (0.076%) Oracle CRM
11 2 (0.076%) Oracle EBS
11 2 (0.076%) Scribe Insight
Cloud Services
1 156 (5.89%) Amazon AWS
2 129 (4.87%) Google Analytics
3 84 (3.17%) Microsoft Azure
4 59 (2.23%) SaaS
5 57 (2.15%) Adobe Analytics
6 45 (1.70%) Salesforce Service Cloud
7 39 (1.47%) Office 365
8 37 (1.40%) PaaS
9 32 (1.21%) Amazon S3
10 28 (1.06%) Salesforce Sales Cloud
11 26 (0.98%) Dynamics 365
11 26 (0.98%) Google Cloud Platform
12 25 (0.94%) Cloud Computing
13 24 (0.91%) Amazon EC2
14 22 (0.83%) GitHub
15 19 (0.72%) Google Tag Manager
16 17 (0.64%) Adobe Creative Cloud
17 15 (0.57%) Amazon ELB
18 14 (0.53%) Serverless
19 13 (0.49%) Force.com
Communications & Networking
1 40 (1.51%) Internet
2 32 (1.21%) SMS
3 24 (0.91%) TCP/IP
4 19 (0.72%) HTTP
4 19 (0.72%) Intranet
5 18 (0.68%) Firewall
6 17 (0.64%) DNS
7 12 (0.45%) SSL
8 11 (0.42%) FTP
9 9 (0.34%) Skype
10 7 (0.26%) DHCP
10 7 (0.26%) WAN
11 6 (0.23%) LAN
11 6 (0.23%) SMTP
11 6 (0.23%) VPN
12 5 (0.19%) Broadband
12 5 (0.19%) Network Security
12 5 (0.19%) WLAN
13 4 (0.15%) 4G
13 4 (0.15%) Wireless
Database & Business Intelligence
1 115 (4.34%) Big Data
2 109 (4.12%) SQL Server
3 101 (3.81%) MySQL
4 69 (2.61%) Data Warehouse
5 59 (2.23%) NoSQL
6 55 (2.08%) Hadoop
7 51 (1.93%) Relational Database
8 48 (1.81%) MongoDB
9 43 (1.62%) PostgreSQL
10 38 (1.44%) Power BI
10 38 (1.44%) SQL Server Integration Services
11 32 (1.21%) SQL Server Reporting Services
12 24 (0.91%) Data Mining
13 23 (0.87%) Apache Hive
14 20 (0.76%) BusinessObjects
15 18 (0.68%) Amazon Redshift
16 16 (0.60%) Blockchain
17 15 (0.57%) Apache Cassandra
17 15 (0.57%) SQL Server Analysis Services
18 14 (0.53%) HBase
Development Applications
1 107 (4.04%) JIRA
2 103 (3.89%) Git (software)
3 76 (2.87%) Maven
4 72 (2.72%) Jenkins
5 32 (1.21%) Axure RP
6 27 (1.02%) Visual Studio
7 25 (0.94%) Selenium
8 23 (0.87%) Grunt
8 23 (0.87%) gulp
9 20 (0.76%) Sonatype Nexus
9 20 (0.76%) Subversion
10 18 (0.68%) Artifactory
11 17 (0.64%) JUnit
12 14 (0.53%) Visual Studio Team System
13 13 (0.49%) Bitbucket
13 13 (0.49%) TeamCity
13 13 (0.49%) webpack
14 12 (0.45%) Team Foundation Server
15 11 (0.42%) Cucumber
15 11 (0.42%) SoapUI
General
1 836 (31.57%) Finance
2 487 (18.39%) Telecoms
3 410 (15.48%) Electronics
4 405 (15.29%) Manufacturing
5 240 (9.06%) Retail
6 137 (5.17%) Advertising
7 120 (4.53%) Legal
8 107 (4.04%) Banking
9 92 (3.47%) Publishing
10 44 (1.66%) Games
11 22 (0.83%) Digital Economy
11 22 (0.83%) Law
12 20 (0.76%) French Language
12 20 (0.76%) German Language
13 18 (0.68%) Automotive
13 18 (0.68%) Back Office
14 17 (0.64%) Pharmaceutical
15 13 (0.49%) Investment Banking
15 13 (0.49%) Multimedia
16 12 (0.45%) Billing
Job Titles
1 509 (19.22%) Developer
2 391 (14.77%) Analyst
3 229 (8.65%) Project Manager
4 175 (6.61%) Business Analyst
5 173 (6.53%) Architect
6 164 (6.19%) Consultant
7 125 (4.72%) Designer
8 99 (3.74%) Marketing Manager
9 76 (2.87%) Data Analyst
10 73 (2.76%) Senior Developer
11 64 (2.42%) Marketing Analyst
11 64 (2.42%) Solutions Architect
12 63 (2.38%) Front End Developer (Client-Side Developer)
13 62 (2.34%) .NET Developer
14 59 (2.23%) Administrator
15 58 (2.19%) Senior Manager
16 52 (1.96%) DevOps Engineer
16 52 (1.96%) PHP Developer
17 50 (1.89%) Digital Analyst
17 50 (1.89%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 371 (14.01%) HTML
2 313 (11.82%) CSS
3 133 (5.02%) HTML5
4 131 (4.95%) .NET
5 120 (4.53%) Web Services
6 113 (4.27%) SOAP
7 112 (4.23%) XML
8 100 (3.78%) RESTful
9 93 (3.51%) AngularJS
10 85 (3.21%) Middleware
11 83 (3.13%) JSON
12 82 (3.10%) CSS3
12 82 (3.10%) jQuery
13 67 (2.53%) React
14 64 (2.42%) Node.js
15 55 (2.08%) REST
15 55 (2.08%) XSLT
16 53 (2.00%) Apache Camel
17 52 (1.96%) ASP.NET
18 45 (1.70%) Sass
Miscellaneous
1 369 (13.94%) Analytical Skills
2 294 (11.10%) User Experience
3 176 (6.65%) Social Media
4 127 (4.80%) Greenfield Project
5 78 (2.95%) Computer Science
6 69 (2.61%) Mobile App
7 57 (2.15%) Management Information System
8 49 (1.85%) Self-Motivation
9 47 (1.77%) Algorithms
10 38 (1.44%) Graphic Design
11 37 (1.40%) Virtual Team
12 33 (1.25%) Marketing Technology
13 32 (1.21%) Blog
14 29 (1.10%) Credit Risk
14 29 (1.10%) FMCG
15 28 (1.06%) Fintech
16 25 (0.94%) Digital Media
16 25 (0.94%) Linux Command Line
17 20 (0.76%) NHS
18 14 (0.53%) Animation
Operating Systems
1 109 (4.12%) Linux
2 75 (2.83%) Windows
3 46 (1.74%) Android
3 46 (1.74%) Apple iOS
4 39 (1.47%) Unix
5 20 (0.76%) Windows Server
6 13 (0.49%) Windows 10
6 13 (0.49%) Windows 7
7 7 (0.26%) Windows Server 2012
8 6 (0.23%) Mac OS X
8 6 (0.23%) Windows Server 2008
9 5 (0.19%) Red Hat Enterprise Linux
10 4 (0.15%) Solaris
10 4 (0.15%) Ubuntu
11 3 (0.11%) CentOS
11 3 (0.11%) Windows Server 2003
12 2 (0.076%) Mac OS
12 2 (0.076%) SUSE Linux Enterprise Server
12 2 (0.076%) VMS
12 2 (0.076%) Windows 8
Processes & Methodologies
1 794 (29.98%) Digital Marketing
2 783 (29.57%) Agile Software Development
3 536 (20.24%) Business Intelligence
4 492 (18.58%) Analytics
5 416 (15.71%) Programme Management
6 324 (12.24%) CRM
7 317 (11.97%) Project Management
8 282 (10.65%) Stakeholder Management
9 265 (10.01%) E-Commerce
10 215 (8.12%) Scrum
11 190 (7.18%) Problem-Solving
12 178 (6.72%) TDD
13 134 (5.06%) SEO
14 119 (4.49%) DevOps
15 115 (4.34%) Migration
16 113 (4.27%) Front End Development
17 109 (4.12%) Web Development
18 106 (4.00%) Business Analysis
18 106 (4.00%) Content Management
19 105 (3.97%) SOA
Programming Languages
1 324 (12.24%) JavaScript
2 306 (11.56%) SQL
3 223 (8.42%) Java
4 168 (6.34%) Python
5 115 (4.34%) C#
6 97 (3.66%) PHP
7 52 (1.96%) R
8 45 (1.70%) XPath
9 42 (1.59%) Ruby
10 30 (1.13%) Apex Code
10 30 (1.13%) Scala
11 29 (1.10%) T-SQL
12 27 (1.02%) C
13 25 (0.94%) Bash Shell
13 25 (0.94%) ES6
14 24 (0.91%) PowerShell
15 21 (0.79%) Java 8
15 21 (0.79%) VBA
16 20 (0.76%) Perl
17 19 (0.72%) Go
Qualifications
1 299 (11.29%) Degree
2 123 (4.65%) Security Cleared
3 91 (3.44%) SC Cleared
4 35 (1.32%) Master's Degree
5 32 (1.21%) PMI Certification
6 29 (1.10%) PMP
7 26 (0.98%) Computer Science Degree
7 26 (0.98%) Microsoft Certification
8 23 (0.87%) PRINCE2 Certification
9 20 (0.76%) MBA
10 17 (0.64%) DV Cleared
11 16 (0.60%) PhD
12 11 (0.42%) ISEB
13 10 (0.38%) MCSA
14 8 (0.30%) CCNA
14 8 (0.30%) Cisco Certification
14 8 (0.30%) MCSE
15 7 (0.26%) PRINCE2 Practitioner
16 6 (0.23%) BC Cleared
16 6 (0.23%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 96 (3.63%) GDPR
2 95 (3.59%) QA
3 38 (1.44%) Data Quality
4 36 (1.36%) PMO
5 14 (0.53%) SLA
6 11 (0.42%) GCP
7 9 (0.34%) ISO/IEC 27001
7 9 (0.34%) JSP 440
8 8 (0.30%) PCI DSS
9 5 (0.19%) Disclosure Scotland
10 4 (0.15%) Actionable Recommendations
11 3 (0.11%) HL7
11 3 (0.11%) ISO 9001
11 3 (0.11%) ISO/IEC 15288
12 2 (0.076%) HMG Security Policy Framework
12 2 (0.076%) RMADS
13 1 (0.038%) BS25999
13 1 (0.038%) SEPA
System Software
1 78 (2.95%) Docker
2 34 (1.28%) Active Directory
3 9 (0.34%) Apache Flume
4 7 (0.26%) Virtual Machines
4 7 (0.26%) VMware Infrastructure
5 5 (0.19%) HDFS
5 5 (0.19%) XenApp
6 4 (0.15%) etcd
6 4 (0.15%) flannel
6 4 (0.15%) XenDesktop
7 3 (0.11%) VirtualBox
7 3 (0.11%) VMware ESXi
8 2 (0.076%) Hyper-V
8 2 (0.076%) Postfix
8 2 (0.076%) Varnish
9 1 (0.038%) KVM
9 1 (0.038%) Virtual Servers
9 1 (0.038%) VMware NSX
Systems Management
1 47 (1.77%) Puppet
2 41 (1.55%) Ansible
3 37 (1.40%) Kubernetes
4 31 (1.17%) Terraform
5 21 (0.79%) SCCM
6 20 (0.76%) Opscode Chef
7 11 (0.42%) Nagios
7 11 (0.42%) Single Sign-On
7 11 (0.42%) Uchiwa
7 11 (0.42%) ZABBIX
8 8 (0.30%) Kibana
8 8 (0.30%) Microsoft Intune
8 8 (0.30%) Pingdom
9 7 (0.26%) logstash
10 5 (0.19%) HP Quality Center
11 4 (0.15%) Oozie
11 4 (0.15%) Rancher
11 4 (0.15%) rkt
12 3 (0.11%) Consul
12 3 (0.11%) vCenter Server
Vendors
1 449 (16.96%) SAP
2 303 (11.44%) Adobe
3 277 (10.46%) Salesforce.com
4 241 (9.10%) Microsoft
5 183 (6.91%) Google
6 134 (5.06%) Oracle
7 90 (3.40%) Salesforce Marketing Cloud
8 78 (2.95%) Tableau
9 52 (1.96%) Twitter
10 51 (1.93%) WSO2
11 50 (1.89%) Facebook
12 40 (1.51%) Sitecore
13 33 (1.25%) IBM
14 25 (0.94%) Atlassian
15 24 (0.91%) hybris
16 21 (0.79%) Pardot
17 20 (0.76%) Cisco
18 19 (0.72%) Talend
19 18 (0.68%) Alteryx
20 16 (0.60%) Optimizely