Period
to 4 June 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 4 June 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
4 Jun 2020
Same period 2019 Same period 2018
Rank 103 89 95
Rank change year-on-year -14 +6 -20
Contract jobs citing Marketing 1,040 2,397 2,645
As % of all contract jobs advertised in the UK 2.32% 2.67% 2.64%
As % of the General category 6.00% 6.65% 6.43%
Number of daily rates quoted 707 1,617 1,877
Median daily rate £475 £460 £425
Median daily rate % change year-on-year +3.26% +8.24% -
10th Percentile £295 £250 £213
90th Percentile £650 £650 £600
UK excluding London median daily rate £500 £450 £400
% change year-on-year +11.11% +12.50% -
Number of hourly rates quoted 25 39 30
Median hourly rate £27.00 £21.00 £32.82
Median hourly rate % change year-on-year +28.57% -36.02% +55.15%
10th Percentile £20.06 £15.00 £15.30
90th Percentile £41.72 £44.23 £52.50
UK excluding London median hourly rate £23.08 £20.37 £33.00
% change year-on-year +13.31% -38.29% +59.04%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 17,327 36,049 41,160
As % of all contract IT jobs advertised in the UK 38.59% 40.10% 41.03%
Number of daily rates quoted 10,872 23,284 26,780
Median daily rate £500 £488 £475
Median daily rate % change year-on-year +2.56% +2.63% +5.56%
10th Percentile £288 £305 £285
90th Percentile £700 £675 £670
UK excluding London median daily rate £450 £445 £425
% change year-on-year +1.12% +4.71% +6.25%
Number of hourly rates quoted 604 962 1,102
Median hourly rate £26.66 £22.87 £21.90
Median hourly rate % change year-on-year +16.57% +4.44% -0.45%
10th Percentile £12.78 £12.25 £11.51
90th Percentile £52.50 £50.00 £48.75
Median hourly rate £21.57 £23.00 £20.00
% change year-on-year -6.22% +15.00% -6.98%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 4 June 2020.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 4 June 2020.

Hourly rate histogram for Marketing in the UK

Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 4 June 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 974 £475 - 268
London -8 537 £475 - 109
UK excluding London -3 467 £500 +11.11% 176
South East +31 177 £425 -5.56% 50
South West +8 125 £525 +0.96% 26
Work from Home +30 73 £450 -5.26% 25
North of England +10 50 £425 - 50
Midlands +30 42 £488 +14.71% 19
North West +16 35 £450 +5.88% 26
West Midlands +42 32 £500 +11.11% 11
East of England -20 31 £525 - 14
Scotland +22 26 £445 +1.71% 10
Yorkshire +32 14 £423 +5.63% 14
Wales +22 13 £550 +22.22% 4
East Midlands +16 10 £344 -16.67% 8
Northern Ireland +14 5 £313 -26.47% 3
North East +16 2 £450 -5.26% 10

For the 6 months to 4 June 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 368 (35.38%) Finance
2 356 (34.23%) Digital Marketing
3 321 (30.87%) Business Intelligence
4 308 (29.62%) Agile Software Development
5 280 (26.92%) SAP
6 263 (25.29%) Telecoms
7 262 (25.19%) Public Sector
8 259 (24.90%) Electronics
9 254 (24.42%) Programme Management
10 252 (24.23%) Manufacturing
11 187 (17.98%) Analytics
12 162 (15.58%) Salesforce.com
12 162 (15.58%) CRM
13 115 (11.06%) Analytical Skills
14 114 (10.96%) Microsoft
15 111 (10.67%) SQL
16 110 (10.58%) Azure
16 110 (10.58%) User Experience
17 105 (10.10%) Stakeholder Management
18 100 (9.62%) Adobe
19 97 (9.33%) Security Cleared
20 95 (9.13%) Degree
21 90 (8.65%) AWS
22 89 (8.56%) HTML
23 88 (8.46%) Migration
24 84 (8.08%) JavaScript
25 81 (7.79%) Project Management
26 79 (7.60%) Java
27 77 (7.40%) Scrum
28 76 (7.31%) Web Services

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 62 (5.96%) CMS
2 31 (2.98%) Oracle SOA Suite
3 28 (2.69%) Mule
3 28 (2.69%) Oracle Service Bus
3 28 (2.69%) Red Hat Fuse
3 28 (2.69%) SharePoint
4 26 (2.50%) Adobe Experience Manager
5 18 (1.73%) SAS
6 17 (1.63%) Apache Spark
6 17 (1.63%) Confluence
7 11 (1.06%) WordPress
8 5 (0.48%) Anypoint
8 5 (0.48%) EPiServer
8 5 (0.48%) Jupyter
8 5 (0.48%) Skype for Business
9 4 (0.38%) Apache
9 4 (0.38%) Drupal
10 3 (0.29%) nginx
10 3 (0.29%) NServiceBus
10 3 (0.29%) Sitecore CMS
Applications
1 51 (4.90%) Microsoft Excel
2 30 (2.88%) Microsoft Office
3 24 (2.31%) Microsoft PowerPoint
4 20 (1.92%) Sketch
5 18 (1.73%) Photoshop
6 14 (1.35%) Adobe Creative Suite
7 10 (0.96%) InVision
7 10 (0.96%) MS Visio
8 9 (0.87%) Adobe Illustrator
9 8 (0.77%) InDesign
10 7 (0.67%) Chatbot
11 6 (0.58%) Adobe After Effects
12 5 (0.48%) OmniGraffle
13 4 (0.38%) Microsoft Project
14 3 (0.29%) Adobe Premiere
14 3 (0.29%) Adobe XD
14 3 (0.29%) Figma
15 2 (0.19%) Zeplin
16 1 (0.096%) 3ds Max
16 1 (0.096%) CINEMA 4D
Business Applications
1 20 (1.92%) Dynamics CRM
2 16 (1.54%) Adobe Campaign
3 14 (1.35%) Eloqua
4 11 (1.06%) Payment Gateway
4 11 (1.06%) Salesforce.com CRM
5 8 (0.77%) SAP CRM
5 8 (0.77%) Sprinklr
6 7 (0.67%) SAP S/4HANA
7 5 (0.48%) SAP IS-U
8 4 (0.38%) Dynamics AX
8 4 (0.38%) Oracle ERP
8 4 (0.38%) SAP ERP
9 3 (0.29%) Oracle Payables
9 3 (0.29%) SAP Oil and Gas
10 2 (0.19%) Oracle Applications
10 2 (0.19%) Oracle Cash Management
10 2 (0.19%) Oracle Receivables
10 2 (0.19%) SAP Hybris
10 2 (0.19%) SAP SD
10 2 (0.19%) Workfront
Cloud Services
1 110 (10.58%) Azure
2 90 (8.65%) AWS
3 48 (4.62%) Power Platform
3 48 (4.62%) SaaS
4 41 (3.94%) Google Analytics
5 31 (2.98%) Office 365
6 29 (2.79%) Salesforce Sales Cloud
6 29 (2.79%) Salesforce Service Cloud
7 28 (2.69%) Serverless
8 26 (2.50%) PaaS
9 21 (2.02%) AWS Lambda
9 21 (2.02%) GCP
10 20 (1.92%) IaaS
11 15 (1.44%) Dynamics 365
12 13 (1.25%) Adobe Analytics
13 10 (0.96%) Amazon S3
14 9 (0.87%) AWS CloudFormation
15 8 (0.77%) Cloud Computing
15 8 (0.77%) Force.com
16 7 (0.67%) GitHub
Communications & Networking
1 25 (2.40%) DNS
2 24 (2.31%) Firewall
3 16 (1.54%) HTTP
4 12 (1.15%) Internet
5 11 (1.06%) 4G
5 11 (1.06%) 5G
6 9 (0.87%) 3G
7 7 (0.67%) WAN
8 6 (0.58%) LAN
8 6 (0.58%) Radio Access Network
8 6 (0.58%) Skype
9 5 (0.48%) DKIM
10 4 (0.38%) Broadband
10 4 (0.38%) SMS
10 4 (0.38%) Unified Communications
10 4 (0.38%) Wireless
11 3 (0.29%) BGP
11 3 (0.29%) EIGRP
11 3 (0.29%) OSPF
11 3 (0.29%) Wi-Fi
Database & Business Intelligence
1 45 (4.33%) Power BI
2 39 (3.75%) Big Data
3 27 (2.60%) Data Warehouse
4 25 (2.40%) SQL Server
5 20 (1.92%) Hadoop
6 17 (1.63%) Data Lake
7 14 (1.35%) Relational Database
8 13 (1.25%) Amazon Redshift
9 12 (1.15%) MongoDB
9 12 (1.15%) QlikView
10 10 (0.96%) SQL Server Integration Services
11 9 (0.87%) Data Mining
12 8 (0.77%) MySQL
12 8 (0.77%) PostgreSQL
13 7 (0.67%) BusinessObjects
14 6 (0.58%) Azure SQL Database
14 6 (0.58%) BigQuery
14 6 (0.58%) SQL Server Reporting Services
15 5 (0.48%) Looker
15 5 (0.48%) OLAP
Development Applications
1 49 (4.71%) JIRA
2 37 (3.56%) Git (software)
3 27 (2.60%) Maven
4 23 (2.21%) Jenkins
5 11 (1.06%) Team Foundation Server
6 8 (0.77%) GitLab
7 7 (0.67%) Axure RP
8 6 (0.58%) CircleCI
8 6 (0.58%) JUnit
9 5 (0.48%) Bitbucket
9 5 (0.48%) Selenium
9 5 (0.48%) webpack
10 4 (0.38%) SonarQube
10 4 (0.38%) Visual Studio
11 3 (0.29%) Ant
11 3 (0.29%) Dreamweaver
11 3 (0.29%) Eclipse
11 3 (0.29%) PowerDesigner
11 3 (0.29%) RStudio
11 3 (0.29%) SoapUI
General
1 368 (35.38%) Finance
2 263 (25.29%) Telecoms
3 262 (25.19%) Public Sector
4 259 (24.90%) Electronics
5 252 (24.23%) Manufacturing
6 58 (5.58%) Retail
7 40 (3.85%) Publishing
8 32 (3.08%) Advertising
9 22 (2.12%) Legal
10 18 (1.73%) Banking
10 18 (1.73%) Pharmaceutical
11 12 (1.15%) Law
12 10 (0.96%) Back Office
13 7 (0.67%) Games
13 7 (0.67%) Investment Banking
14 6 (0.58%) German Language
15 5 (0.48%) Automotive
15 5 (0.48%) Corporate Banking
15 5 (0.48%) Military
16 4 (0.38%) Aerospace
Job Titles
1 164 (15.77%) Developer
2 134 (12.88%) Analyst
3 95 (9.13%) Architect
4 68 (6.54%) Designer
5 63 (6.06%) Business Analyst
5 63 (6.06%) Consultant
6 50 (4.81%) Project Manager
7 49 (4.71%) Java Developer
8 41 (3.94%) Senior Developer
9 36 (3.46%) Marketing Manager
10 28 (2.69%) Data Analyst
11 26 (2.50%) UX Designer
12 24 (2.31%) Data Scientist
12 24 (2.31%) Senior Java Developer
13 23 (2.21%) Salesforce Developer
14 22 (2.12%) Product Manager
14 22 (2.12%) Solutions Architect
15 21 (2.02%) Windows Engineer
16 20 (1.92%) CRM Manager
16 20 (1.92%) Programme Manager
Libraries, Frameworks & Software Standards
1 89 (8.56%) HTML
2 76 (7.31%) Web Services
3 71 (6.83%) CSS
4 66 (6.35%) SOAP
5 65 (6.25%) Middleware
6 53 (5.10%) REST
6 53 (5.10%) XML
7 51 (4.90%) RESTful
8 50 (4.81%) JSON
9 35 (3.37%) .NET
10 33 (3.17%) Apache Camel
11 31 (2.98%) XSLT
12 29 (2.79%) React
13 28 (2.69%) Swagger
14 27 (2.60%) WireMock
15 22 (2.12%) Velocity
16 19 (1.83%) Node.js
17 18 (1.73%) HTML5
18 17 (1.63%) AngularJS
19 15 (1.44%) jQuery
Miscellaneous
1 115 (11.06%) Analytical Skills
2 110 (10.58%) User Experience
3 66 (6.35%) Social Media
4 39 (3.75%) Management Information System
5 28 (2.69%) Mobile App
6 27 (2.60%) Algorithms
7 24 (2.31%) Greenfield Project
8 21 (2.02%) Self-Motivation
9 19 (1.83%) Marketing Technology
10 15 (1.44%) Graphic Design
11 12 (1.15%) Analytical Mindset
11 12 (1.15%) Digital Media
11 12 (1.15%) Enterprise Software
11 12 (1.15%) Life Science
11 12 (1.15%) NHS
12 10 (0.96%) e-Learning
13 9 (0.87%) Acoustics
13 9 (0.87%) Blog
13 9 (0.87%) Virtual Team
14 7 (0.67%) Data Structures
Operating Systems
1 46 (4.42%) Windows
2 33 (3.17%) Windows 10
3 32 (3.08%) Linux
4 14 (1.35%) Apple iOS
5 11 (1.06%) Windows 7
6 9 (0.87%) Unix
7 7 (0.67%) Android
7 7 (0.67%) Red Hat Enterprise Linux
8 6 (0.58%) Windows Server
9 5 (0.48%) Mac OS X
10 3 (0.29%) Windows Server 2008
11 2 (0.19%) CentOS
11 2 (0.19%) Windows Server 2016
12 1 (0.096%) Amazon Linux
12 1 (0.096%) HPUX
12 1 (0.096%) Mac OS
12 1 (0.096%) VME
12 1 (0.096%) VMS
12 1 (0.096%) Windows Server 2012
12 1 (0.096%) Windows Server 2019
Processes & Methodologies
1 356 (34.23%) Digital Marketing
2 321 (30.87%) Business Intelligence
3 308 (29.62%) Agile Software Development
4 254 (24.42%) Programme Management
5 187 (17.98%) Analytics
6 162 (15.58%) CRM
7 105 (10.10%) Stakeholder Management
8 88 (8.46%) Migration
9 81 (7.79%) Project Management
10 77 (7.40%) Scrum
11 76 (7.31%) Problem-Solving
12 68 (6.54%) TDD
13 64 (6.15%) DevOps
14 54 (5.19%) Data Science
15 52 (5.00%) E-Commerce
16 51 (4.90%) Project Delivery
17 49 (4.71%) SOA
18 48 (4.62%) Business Analysis
19 46 (4.42%) Visualisation
20 42 (4.04%) Machine Learning
Programming Languages
1 111 (10.67%) SQL
2 84 (8.08%) JavaScript
3 79 (7.60%) Java
4 75 (7.21%) Python
5 40 (3.85%) C#
6 28 (2.69%) XPath
7 22 (2.12%) PHP
7 22 (2.12%) R
8 20 (1.92%) Apex Code
9 19 (1.83%) Java 8
10 12 (1.15%) Ruby
11 11 (1.06%) C
12 8 (0.77%) Bash Shell
13 7 (0.67%) PowerShell
14 5 (0.48%) C++
14 5 (0.48%) MATLAB
14 5 (0.48%) Scala
15 4 (0.38%) Go
15 4 (0.38%) Shell Script
15 4 (0.38%) VBA
Qualifications
1 97 (9.33%) Security Cleared
2 95 (9.13%) Degree
3 62 (5.96%) SC Cleared
4 31 (2.98%) DV Cleared
5 9 (0.87%) Master's Degree
6 7 (0.67%) Cisco Certification
6 7 (0.67%) Microsoft Certification
6 7 (0.67%) PMI Certification
6 7 (0.67%) PMP
7 6 (0.58%) CCIE
7 6 (0.58%) CISSP
8 5 (0.48%) CCNP
9 4 (0.38%) Computer Science Degree
9 4 (0.38%) ISTQB
9 4 (0.38%) OSCP
10 3 (0.29%) BPSS Clearance
10 3 (0.29%) CCIE Collaboration
10 3 (0.29%) CCIE Routing and Switching
10 3 (0.29%) Numerate Degree
10 3 (0.29%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 40 (3.85%) GDPR
2 32 (3.08%) QA
3 13 (1.25%) Data Quality
3 13 (1.25%) PMO
4 10 (0.96%) SLA
5 8 (0.77%) ISO/IEC 27001
6 6 (0.58%) NIST
7 5 (0.48%) WCAG
8 3 (0.29%) JSP 440
8 3 (0.29%) NIST 800
9 2 (0.19%) RMADS
9 2 (0.19%) WAI
10 1 (0.096%) Actionable Recommendations
10 1 (0.096%) COBIT
10 1 (0.096%) GxP
10 1 (0.096%) ISO/IEC 20000
10 1 (0.096%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 1 (0.096%) P3O
10 1 (0.096%) PCI DSS
10 1 (0.096%) Sarbanes-Oxley
System Software
1 25 (2.40%) Docker
2 17 (1.63%) Active Directory
3 4 (0.38%) VMware Infrastructure
4 3 (0.29%) Hyper-V
4 3 (0.29%) zsh
5 2 (0.19%) Virtual Servers
6 1 (0.096%) Apache ZooKeeper
6 1 (0.096%) KVM
6 1 (0.096%) Virtual Machines
6 1 (0.096%) VMware ESXi
6 1 (0.096%) VMware NSX
Systems Management
1 29 (2.79%) Terraform
2 20 (1.92%) Microsoft Intune
3 19 (1.83%) Ansible
4 14 (1.35%) Kubernetes
5 6 (0.58%) Puppet
5 6 (0.58%) SCCM
6 4 (0.38%) Opscode Chef
6 4 (0.38%) Single Sign-On
7 3 (0.29%) Prometheus
7 3 (0.29%) Rancher
8 2 (0.19%) AirWatch
8 2 (0.19%) vCenter Server
9 1 (0.096%) Cobbler
9 1 (0.096%) Consul
9 1 (0.096%) HAProxy
9 1 (0.096%) Icinga
9 1 (0.096%) Kibana
9 1 (0.096%) logstash
9 1 (0.096%) Plesk
9 1 (0.096%) WSUS
Vendors
1 280 (26.92%) SAP
2 162 (15.58%) Salesforce.com
3 114 (10.96%) Microsoft
4 100 (9.62%) Adobe
5 74 (7.12%) Google
6 69 (6.63%) Oracle
7 52 (5.00%) Tableau
8 51 (4.90%) Salesforce Marketing Cloud
9 31 (2.98%) Talend
10 28 (2.69%) WSO2
11 24 (2.31%) Pardot
12 15 (1.44%) Facebook
13 14 (1.35%) Marketo
13 14 (1.35%) MuleSoft
14 10 (0.96%) Pega
14 10 (0.96%) Sitecore
15 9 (0.87%) IBM
16 8 (0.77%) VMware
17 7 (0.67%) Atlassian
17 7 (0.67%) Cisco