Period
to 25 January 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 25 January 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
25 Jan 2021
Same period 2020 Same period 2019
Rank 74 90 105
Rank change year-on-year +16 +15 -21
Contract jobs citing Marketing 1,293 1,837 2,493
As % of all contract jobs advertised in the UK 3.06% 2.56% 2.50%
As % of the General category 7.57% 6.84% 6.25%
Number of daily rates quoted 1,092 1,383 1,787
Median daily rate £475 £450 £450
Median daily rate % change year-on-year +5.56% - +5.88%
10th Percentile £275 £216 £260
90th Percentile £736 £665 £625
UK excluding London median daily rate £475 £430 £425
% change year-on-year +10.47% +1.18% +6.25%
Number of hourly rates quoted 47 34 48
Median hourly rate £25.50 £23.28 £21.25
Median hourly rate % change year-on-year +9.52% +9.56% -25.44%
10th Percentile £16.45 £10.63 £16.00
90th Percentile £50.16 £53.38 £43.98
UK excluding London median hourly rate £24.00 £20.50 £19.25
% change year-on-year +17.07% +6.49% -46.53%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 17,083 26,848 39,912
As % of all contract IT jobs advertised in the UK 40.47% 37.48% 40.10%
Number of daily rates quoted 11,546 17,697 26,620
Median daily rate £488 £475 £475
Median daily rate % change year-on-year +2.79% - +2.70%
10th Percentile £298 £269 £300
90th Percentile £694 £675 £675
UK excluding London median daily rate £425 £431 £425
% change year-on-year -1.33% +1.35% +3.66%
Number of hourly rates quoted 631 818 1,032
Median hourly rate £25.00 £20.00 £20.16
Median hourly rate % change year-on-year +25.00% -0.77% -2.95%
10th Percentile £12.50 £12.44 £11.85
90th Percentile £53.75 £50.00 £47.50
Median hourly rate £23.63 £19.00 £20.00
% change year-on-year +24.34% -5.00% -

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 25 January 2021.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 25 January 2021.

Hourly rate histogram for Marketing in the UK

Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 25 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 1,186 £489 +8.61% 759
London +1 626 £500 +5.26% 264
UK excluding London +31 484 £475 +10.47% 529
Work from Home -16 349 £500 +17.65% 121
South East +43 210 £413 - 119
South West +7 95 £550 +10.00% 79
North of England +97 83 £500 +12.36% 146
North West +78 64 £525 +13.64% 82
Midlands +13 39 £490 +8.89% 97
Scotland -8 28 £463 +37.04% 35
East of England +44 27 £350 -16.67% 41
West Midlands +10 21 £481 +6.94% 58
Yorkshire +37 16 £488 +14.71% 47
East Midlands +27 15 £420 +5.00% 39
North East +38 3 £475 -26.92% 18
Northern Ireland +8 2 £525 +50.00% 2
Wales +8 1 £500 +14.29% 10

For the 6 months to 25 January 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 568 (43.93%) Digital Marketing
2 514 (39.75%) Finance
3 427 (33.02%) Public Sector
4 416 (32.17%) Business Intelligence
5 410 (31.71%) SAP
6 407 (31.48%) Telecoms
7 399 (30.86%) Programme Management
8 395 (30.55%) Manufacturing
9 386 (29.85%) Electronics
10 325 (25.14%) Agile Software Development
11 187 (14.46%) Analytics
12 170 (13.15%) Salesforce.com
13 160 (12.37%) Degree
14 158 (12.22%) Analytical Skills
15 152 (11.76%) Azure
16 132 (10.21%) CRM
16 132 (10.21%) Microsoft
17 129 (9.98%) HTML
18 120 (9.28%) SQL
19 118 (9.13%) Project Management
20 116 (8.97%) JavaScript
21 114 (8.82%) Change Management
22 111 (8.58%) Python
23 105 (8.12%) CSS
24 104 (8.04%) Stakeholder Management
25 102 (7.89%) Java
25 102 (7.89%) AWS
26 100 (7.73%) Data Modelling
27 94 (7.27%) User Experience
28 93 (7.19%) Social Media

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 50 (3.87%) CMS
2 35 (2.71%) WordPress
3 33 (2.55%) SharePoint
4 31 (2.40%) Confluence
5 20 (1.55%) Mule
6 17 (1.31%) Red Hat Fuse
7 14 (1.08%) Oracle SOA Suite
8 13 (1.01%) Oracle Service Bus
9 12 (0.93%) Apache Spark
10 11 (0.85%) Apache
10 11 (0.85%) Sitecore CMS
11 10 (0.77%) Adobe Experience Manager
12 8 (0.62%) WebSphere
12 8 (0.62%) WebSphere Application Server
13 7 (0.54%) Anypoint
13 7 (0.54%) Elasticsearch
13 7 (0.54%) SAS
14 6 (0.46%) Umbraco
15 5 (0.39%) EPiServer
15 5 (0.39%) nginx
Applications
1 32 (2.47%) Microsoft Office
2 30 (2.32%) Microsoft Excel
3 23 (1.78%) Microsoft PowerPoint
4 12 (0.93%) Adobe Illustrator
4 12 (0.93%) MS Visio
5 10 (0.77%) Photoshop
6 9 (0.70%) Adobe Creative Suite
6 9 (0.70%) Microsoft Project
7 7 (0.54%) Adobe After Effects
7 7 (0.54%) Sketch
8 6 (0.46%) InVision
9 5 (0.39%) Adobe Premiere
9 5 (0.39%) InDesign
10 4 (0.31%) Figma
10 4 (0.31%) UserZoom
11 3 (0.23%) Spreadsheet
11 3 (0.23%) SPSS
12 2 (0.15%) Acrobat
12 2 (0.15%) Chatbot
12 2 (0.15%) Zeplin
Business Applications
1 37 (2.86%) Sparx Enterprise Architect
2 24 (1.86%) Dynamics CRM
3 10 (0.77%) Salesforce.com CRM
4 7 (0.54%) Eloqua
5 5 (0.39%) Dynamics AX
6 4 (0.31%) Magento
6 4 (0.31%) Social Studio
7 3 (0.23%) Avolution ABACUS
7 3 (0.23%) NetSuite
7 3 (0.23%) SAP CO
7 3 (0.23%) SAP CRM
7 3 (0.23%) SAP FI
7 3 (0.23%) SAP FI/CO
7 3 (0.23%) SAP S/4HANA
7 3 (0.23%) Shopify
8 2 (0.15%) Payment Gateway
8 2 (0.15%) SAP BRIM
8 2 (0.15%) SAP MM
8 2 (0.15%) SystmOne
9 1 (0.077%) FastStats PeopleStage
Cloud Services
1 152 (11.76%) Azure
2 102 (7.89%) AWS
3 50 (3.87%) Power Platform
4 42 (3.25%) Salesforce Service Cloud
5 37 (2.86%) Office 365
5 37 (2.86%) Salesforce Sales Cloud
6 31 (2.40%) Serverless
7 28 (2.17%) GCP
7 28 (2.17%) Google Analytics
8 27 (2.09%) SaaS
9 26 (2.01%) Dynamics 365
10 22 (1.70%) AWS Lambda
11 21 (1.62%) Amazon EKS
12 16 (1.24%) Adobe Analytics
12 16 (1.24%) Azure Functions
12 16 (1.24%) Heroku
13 13 (1.01%) PowerApps
14 12 (0.93%) Azure Active Directory
15 9 (0.70%) Adobe Creative Cloud
16 8 (0.62%) Power Automate
Communications & Networking
1 26 (2.01%) HTTP
2 14 (1.08%) SMS
3 13 (1.01%) Firewall
4 12 (0.93%) Internet
4 12 (0.93%) VoIP
5 7 (0.54%) Intranet
6 6 (0.46%) Broadband
6 6 (0.46%) DNS
6 6 (0.46%) TCP/IP
6 6 (0.46%) VSAN
6 6 (0.46%) Wireshark
7 5 (0.39%) 4G
7 5 (0.39%) RTCP
7 5 (0.39%) RTP
8 4 (0.31%) 5G
8 4 (0.31%) DHCP
8 4 (0.31%) Extranet
8 4 (0.31%) FTP
8 4 (0.31%) VPN
9 3 (0.23%) 3G
Database & Business Intelligence
1 37 (2.86%) Relational Database
2 34 (2.63%) Big Data
2 34 (2.63%) Power BI
3 31 (2.40%) SQL Server
4 30 (2.32%) Data Warehouse
5 20 (1.55%) NoSQL
5 20 (1.55%) SQL Server Integration Services
5 20 (1.55%) Tableau
6 19 (1.47%) Data Lake
6 19 (1.47%) MySQL
7 14 (1.08%) RDBMS
8 13 (1.01%) PostgreSQL
9 10 (0.77%) Qlik Sense
10 9 (0.70%) Amazon DynamoDB
10 9 (0.70%) SAP Data Services
11 8 (0.62%) Amazon Redshift
11 8 (0.62%) BigQuery
11 8 (0.62%) Hadoop
11 8 (0.62%) Pentaho
11 8 (0.62%) QlikView
Development Applications
1 85 (6.57%) Git (software)
2 64 (4.95%) Jenkins
3 46 (3.56%) JIRA
4 18 (1.39%) GitLab
4 18 (1.39%) Visual Studio Team System
5 17 (1.31%) Artifactory
6 12 (0.93%) Subversion
7 8 (0.62%) Maven
8 7 (0.54%) gulp
8 7 (0.54%) webpack
9 6 (0.46%) Atlassian Bamboo
9 6 (0.46%) Axure RP
9 6 (0.46%) Bitbucket
9 6 (0.46%) Team Foundation Server
10 5 (0.39%) CircleCI
10 5 (0.39%) Gradle
10 5 (0.39%) Grunt
10 5 (0.39%) Redmine
10 5 (0.39%) Visual Studio
11 4 (0.31%) Visual Studio Code
General
1 514 (39.75%) Finance
2 427 (33.02%) Public Sector
3 407 (31.48%) Telecoms
4 395 (30.55%) Manufacturing
5 386 (29.85%) Electronics
6 56 (4.33%) Retail
7 38 (2.94%) Advertising
8 35 (2.71%) Banking
9 32 (2.47%) Publishing
10 31 (2.40%) Pharmaceutical
11 28 (2.17%) Legal
12 20 (1.55%) Automotive
13 17 (1.31%) Games
13 17 (1.31%) German Language
14 16 (1.24%) Front Office
15 13 (1.01%) Billing
16 10 (0.77%) Back Office
16 10 (0.77%) French Language
17 9 (0.70%) Investment Banking
18 5 (0.39%) Law
Job Titles
1 215 (16.63%) Developer
2 166 (12.84%) Architect
3 129 (9.98%) Analyst
4 76 (5.88%) Project Manager
5 74 (5.72%) Consultant
6 63 (4.87%) Designer
7 60 (4.64%) Marketing Manager
8 54 (4.18%) Data Architect
9 52 (4.02%) Java Developer
10 47 (3.63%) Business Analyst
11 36 (2.78%) Data Modeller
11 36 (2.78%) Full Stack Developer
11 36 (2.78%) Senior Developer
11 36 (2.78%) Solutions Architect
12 33 (2.55%) Salesforce Architect
13 31 (2.40%) Data Analyst
13 31 (2.40%) Marketing Analyst
14 29 (2.24%) Integration Developer
14 29 (2.24%) Salesforce Developer
15 25 (1.93%) Data Engineer
Libraries, Frameworks & Software Standards
1 129 (9.98%) HTML
2 105 (8.12%) CSS
3 76 (5.88%) Web Services
4 46 (3.56%) RESTful
5 45 (3.48%) SOAP
6 39 (3.02%) .NET
7 37 (2.86%) Middleware
8 36 (2.78%) JSON
9 35 (2.71%) jQuery
9 35 (2.71%) REST
10 32 (2.47%) Node.js
10 32 (2.47%) XML
11 30 (2.32%) Kafka
12 26 (2.01%) XSLT
13 24 (1.86%) HTML5
14 22 (1.70%) React
15 21 (1.62%) Elastic Stack
15 21 (1.62%) Visualforce
16 19 (1.47%) Spring
17 15 (1.16%) Apache Camel
Miscellaneous
1 158 (12.22%) Analytical Skills
2 94 (7.27%) User Experience
3 93 (7.19%) Social Media
4 91 (7.04%) Life Science
5 85 (6.57%) Self-Motivation
6 44 (3.40%) NHS
7 27 (2.09%) Management Information System
8 25 (1.93%) Marketing Technology
9 18 (1.39%) Mobile App
10 15 (1.16%) Blog
11 14 (1.08%) Virtual Team
12 13 (1.01%) FMCG
13 12 (0.93%) Analytical Mindset
13 12 (0.93%) Data Centre
14 11 (0.85%) Graphic Design
14 11 (0.85%) Greenfield Project
14 11 (0.85%) Public Cloud
15 10 (0.77%) Algorithms
15 10 (0.77%) Smart City
16 9 (0.70%) Reference Data
Operating Systems
1 54 (4.18%) Windows
2 53 (4.10%) Linux
3 25 (1.93%) Windows 10
4 14 (1.08%) Windows Server
5 11 (0.85%) Android
6 10 (0.77%) Apple iOS
7 6 (0.46%) Unix
8 4 (0.31%) Red Hat Enterprise Linux
9 3 (0.23%) Windows Mobile
10 2 (0.15%) CentOS
10 2 (0.15%) Ubuntu
10 2 (0.15%) Windows 7
10 2 (0.15%) Windows Server 2012
10 2 (0.15%) Windows Server 2016
10 2 (0.15%) Windows Server 2019
11 1 (0.077%) AIX
11 1 (0.077%) HPUX
11 1 (0.077%) Mac OS
11 1 (0.077%) Mac OS X
11 1 (0.077%) Windows Server 2008
Processes & Methodologies
1 568 (43.93%) Digital Marketing
2 416 (32.17%) Business Intelligence
3 399 (30.86%) Programme Management
4 325 (25.14%) Agile Software Development
5 187 (14.46%) Analytics
6 132 (10.21%) CRM
7 118 (9.13%) Project Management
8 114 (8.82%) Change Management
9 104 (8.04%) Stakeholder Management
10 100 (7.73%) Data Modelling
11 91 (7.04%) DevOps
12 85 (6.57%) Time Management
13 83 (6.42%) E-Commerce
14 81 (6.26%) Value Proposition
15 79 (6.11%) Co-Creation
15 79 (6.11%) Project Delivery
16 78 (6.03%) Resource Allocation
17 76 (5.88%) Scrum
18 74 (5.72%) Budgeting and Resource Allocation
19 68 (5.26%) Problem-Solving
Programming Languages
1 120 (9.28%) SQL
2 116 (8.97%) JavaScript
3 111 (8.58%) Python
4 102 (7.89%) Java
5 39 (3.02%) C#
6 31 (2.40%) PHP
7 29 (2.24%) Apex Code
8 26 (2.01%) XPath
9 25 (1.93%) Perl
10 21 (1.62%) Bash Shell
11 19 (1.47%) C
12 12 (0.93%) R
12 12 (0.93%) T-SQL
13 11 (0.85%) TypeScript
14 9 (0.70%) PowerShell
15 8 (0.62%) Go
16 7 (0.54%) Ruby
16 7 (0.54%) Scala
17 5 (0.39%) C++
17 5 (0.39%) ES6
Qualifications
1 160 (12.37%) Degree
2 86 (6.65%) Security Cleared
3 55 (4.25%) SC Cleared
4 35 (2.71%) DV Cleared
5 14 (1.08%) Computer Science Degree
6 9 (0.70%) Master's Degree
6 9 (0.70%) PhD
7 8 (0.62%) MBA
8 6 (0.46%) CISSP
8 6 (0.46%) PRINCE2 Certification
9 4 (0.31%) APMP
9 4 (0.31%) CIMA
9 4 (0.31%) CISM
9 4 (0.31%) Microsoft Certification
9 4 (0.31%) PMP
10 3 (0.23%) BC Cleared
10 3 (0.23%) CEH
10 3 (0.23%) CFA
10 3 (0.23%) PMI Certification
10 3 (0.23%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 38 (2.94%) QA
2 27 (2.09%) Data Quality
3 17 (1.31%) GDPR
4 14 (1.08%) SLA
5 11 (0.85%) PMO
6 7 (0.54%) ISO/IEC 27001
6 7 (0.54%) NCSC
7 6 (0.46%) ISO/IEC 20000
7 6 (0.46%) JSP 440
8 5 (0.39%) HMG Security Policy Framework
8 5 (0.39%) NIST
8 5 (0.39%) RMADS
9 4 (0.31%) GxP
10 3 (0.23%) Dublin Core
11 2 (0.15%) PCI DSS
12 1 (0.077%) Actionable Recommendations
12 1 (0.077%) Cyber Essentials
12 1 (0.077%) Sarbanes-Oxley
12 1 (0.077%) WCAG
System Software
1 59 (4.56%) Docker
2 24 (1.86%) Active Directory
3 15 (1.16%) VMware Infrastructure
4 6 (0.46%) Terminal Server
4 6 (0.46%) VMware NSX
5 3 (0.23%) VMware ESXi
5 3 (0.23%) vSphere
6 2 (0.15%) Hyper-V
Systems Management
1 51 (3.94%) Terraform
2 44 (3.40%) Ansible
3 43 (3.33%) Kubernetes
4 23 (1.78%) Prometheus
5 21 (1.62%) Consul
6 20 (1.55%) Grafana
6 20 (1.55%) Istio
6 20 (1.55%) Kibana
6 20 (1.55%) logstash
6 20 (1.55%) Rancher
7 18 (1.39%) Fluentd
8 12 (0.93%) Microsoft Intune
9 9 (0.70%) SCCM
10 8 (0.62%) Opscode Chef
10 8 (0.62%) Puppet
11 7 (0.54%) AirWatch
12 6 (0.46%) vCenter Server
13 5 (0.39%) Single Sign-On
14 3 (0.23%) Nagios
15 2 (0.15%) Mesos
Vendors
1 410 (31.71%) SAP
2 170 (13.15%) Salesforce.com
3 132 (10.21%) Microsoft
4 77 (5.96%) Adobe
5 76 (5.88%) Salesforce Marketing Cloud
6 63 (4.87%) Google
7 45 (3.48%) Oracle
8 39 (3.02%) Sparx
9 36 (2.78%) Remedy
10 23 (1.78%) Splunk
11 19 (1.47%) AppDynamics
12 18 (1.39%) Pega
13 17 (1.31%) VMware
14 15 (1.16%) Databricks
15 14 (1.08%) Cadence
16 13 (1.01%) Informatica
16 13 (1.01%) WSO2
17 12 (0.93%) Facebook
17 12 (0.93%) Pardot
17 12 (0.93%) Sitecore