Period
to 23 April 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 23 April 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
23 Apr 2018
Same period 2017 Same period 2016
Rank 89 74 85
Rank change year-on-year -15 +11 +3
Contract jobs citing Marketing 2,788 2,769 2,722
As % of all contract IT jobs advertised in the UK 2.76% 3.01% 2.57%
As % of the General category 7.33% 7.91% 6.69%
Number of daily rates quoted 1,865 1,902 1,893
UK median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% +8.11%
10th Percentile £219 £219 £210
90th Percentile £613 £600 £600
UK excluding London median daily rate £400 £400 £375
% change year-on-year - +6.67% +7.14%
Number of hourly rates quoted 45 63 92
UK median hourly rate £30.77 £21.50 £21.56
Median hourly rate % change year-on-year +43.12% -0.27% +19.76%
10th Percentile £15.80 £11.01 £12.50
90th Percentile £50.90 £49.55 £51.20
UK excluding London median hourly rate £35.00 £21.98 £19.00
% change year-on-year +59.27% +15.66% +13.43%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 38,043 35,002 40,678
As % of all contract IT jobs advertised in the UK 37.63% 38.04% 38.41%
Number of daily rates quoted 24,757 22,981 26,352
UK median daily rate £475 £450 £438
Median daily rate % change year-on-year +5.56% +2.86% +2.94%
10th Percentile £288 £275 £263
90th Percentile £675 £648 £638
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - -
Number of hourly rates quoted 859 872 997
UK median hourly rate £26.00 £25.00 £27.50
Median hourly rate % change year-on-year +4.00% -9.09% +21.71%
10th Percentile £12.43 £11.33 £12.00
90th Percentile £50.00 £50.00 £50.00
UK excluding London median hourly rate £25.00 £25.00 £28.00
% change year-on-year - -10.71% +5.66%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 23 April 2018.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 23 April 2018.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 23 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -15 2,699 £425 - 1,599
London -10 1,487 £440 -2.22% 595
UK excluding London -20 1,253 £400 - 1,066
South East -8 518 £396 -4.00% 292
North of England -18 203 £380 +1.33% 271
East of England +27 190 £516 +23.28% 140
South West -20 152 £375 -0.66% 157
Midlands -26 145 £375 -8.54% 141
North West -11 118 £420 +13.51% 158
East Midlands +23 85 £381 +3.74% 59
Yorkshire -31 75 £320 -14.67% 99
West Midlands -49 57 £375 -9.64% 82
Scotland -45 41 £410 +22.30% 40
North East +27 14 £275 -14.06% 14
Wales -29 9 £488 +4.84% 23
Northern Ireland +4 7 £525 +40.00% 3

For the 6 months to 23 April 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 932 (33.43%) Finance
2 824 (29.56%) Agile Software Development
3 815 (29.23%) Digital Marketing
4 616 (22.09%) Business Intelligence
5 537 (19.26%) Telecoms
6 522 (18.72%) Analytics
7 494 (17.72%) SAP
8 449 (16.10%) Programme Management
9 447 (16.03%) Electronics
9 447 (16.03%) Manufacturing
10 392 (14.06%) HTML
11 353 (12.66%) Analytical Skills
12 343 (12.30%) CSS
13 341 (12.23%) Project Management
14 340 (12.20%) JavaScript
15 338 (12.12%) SQL
16 319 (11.44%) CRM
17 302 (10.83%) Degree
18 289 (10.37%) User Experience
19 286 (10.26%) Adobe
19 286 (10.26%) Stakeholder Management
20 267 (9.58%) Salesforce.com
21 262 (9.40%) E-Commerce
22 254 (9.11%) Microsoft
23 244 (8.75%) Retail
24 225 (8.07%) Scrum
25 217 (7.78%) Problem-Solving
26 216 (7.75%) Java
27 197 (7.07%) TDD
28 193 (6.92%) Google

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 176 (6.31%) CMS
2 74 (2.65%) Adobe Experience Manager
3 65 (2.33%) SAS
4 56 (2.01%) Mule
4 56 (2.01%) WordPress
5 53 (1.90%) Apache Spark
6 50 (1.79%) SharePoint
7 49 (1.76%) Oracle SOA Suite
8 45 (1.61%) Oracle Service Bus
9 35 (1.26%) Apache
10 32 (1.15%) Drupal
11 27 (0.97%) Confluence
12 23 (0.82%) Sitecore CMS
13 18 (0.65%) Umbraco
14 16 (0.57%) Elasticsearch
15 13 (0.47%) Joomla!
15 13 (0.47%) nginx
16 12 (0.43%) Apache Pig
17 9 (0.32%) EPiServer
18 8 (0.29%) WebSphere
Applications
1 160 (5.74%) Microsoft Excel
2 121 (4.34%) Microsoft PowerPoint
3 86 (3.08%) Photoshop
4 78 (2.80%) Microsoft Office
5 47 (1.69%) Adobe Illustrator
6 34 (1.22%) Adobe Creative Suite
7 31 (1.11%) InVision
7 31 (1.11%) Microsoft Project
8 23 (0.82%) InDesign
9 19 (0.68%) MS Visio
10 16 (0.57%) SPSS
11 9 (0.32%) UserZoom
12 7 (0.25%) Acrobat
12 7 (0.25%) Spreadsheet
13 5 (0.18%) Stata
14 4 (0.14%) Adobe Premiere
15 2 (0.072%) Adobe After Effects
15 2 (0.072%) OmniGraffle
16 1 (0.036%) GIMP
16 1 (0.036%) HipChat
Business Applications
1 62 (2.22%) Dynamics CRM
2 53 (1.90%) Eloqua
3 50 (1.79%) Adobe Campaign
4 16 (0.57%) Magento
5 13 (0.47%) Salesforce.com CRM
6 10 (0.36%) Social Studio
7 9 (0.32%) NetSuite
8 8 (0.29%) Dynamics NAV
9 7 (0.25%) WebTrends
10 6 (0.22%) SAP Hybris
10 6 (0.22%) SAP Oil and Gas
11 5 (0.18%) Unica
12 4 (0.14%) Dynamics AX
12 4 (0.14%) Payment Gateway
12 4 (0.14%) Radian6
12 4 (0.14%) SAP CRM
12 4 (0.14%) Unit4 Business World
13 3 (0.11%) SAP ERP
14 2 (0.072%) Infor CRM
14 2 (0.072%) Temenos T24
Cloud Services
1 187 (6.71%) Amazon AWS
2 133 (4.77%) Google Analytics
3 98 (3.52%) Microsoft Azure
4 75 (2.69%) SaaS
5 57 (2.04%) Adobe Analytics
6 56 (2.01%) PaaS
7 55 (1.97%) Salesforce Service Cloud
8 38 (1.36%) Office 365
9 29 (1.04%) Google Cloud Platform
10 25 (0.90%) Dynamics 365
11 24 (0.86%) Cloud Computing
11 24 (0.86%) Salesforce Sales Cloud
12 22 (0.79%) GitHub
13 21 (0.75%) Amazon S3
14 16 (0.57%) Amazon EC2
15 15 (0.54%) Silverpop
16 14 (0.50%) Adobe Creative Cloud
16 14 (0.50%) IaaS
17 13 (0.47%) Serverless
18 12 (0.43%) Force.com
Communications & Networking
1 41 (1.47%) SMS
2 38 (1.36%) Internet
3 24 (0.86%) Intranet
3 24 (0.86%) TCP/IP
4 23 (0.82%) DNS
5 21 (0.75%) Firewall
5 21 (0.75%) HTTP
6 11 (0.39%) FTP
6 11 (0.39%) Skype
6 11 (0.39%) SSL
7 8 (0.29%) Network Security
7 8 (0.29%) WAN
8 7 (0.25%) Broadband
8 7 (0.25%) DHCP
8 7 (0.25%) LAN
9 5 (0.18%) VPN
10 4 (0.14%) Intrusion Detection
10 4 (0.14%) SSH
10 4 (0.14%) Wireless
10 4 (0.14%) WLAN
Database & Business Intelligence
1 137 (4.91%) Big Data
2 123 (4.41%) SQL Server
3 99 (3.55%) MySQL
4 87 (3.12%) NoSQL
5 83 (2.98%) Data Warehouse
6 76 (2.73%) Hadoop
7 68 (2.44%) MongoDB
8 58 (2.08%) Power BI
9 51 (1.83%) Relational Database
10 50 (1.79%) PostgreSQL
11 46 (1.65%) SQL Server Integration Services
12 45 (1.61%) SQL Server Reporting Services
13 30 (1.08%) Data Mining
14 27 (0.97%) SQL Server Analysis Services
15 26 (0.93%) Apache Hive
16 24 (0.86%) BusinessObjects
16 24 (0.86%) HBase
17 23 (0.82%) Amazon Redshift
18 17 (0.61%) Apache Cassandra
19 16 (0.57%) QlikView
Development Applications
1 123 (4.41%) Git (software)
2 95 (3.41%) JIRA
3 74 (2.65%) Maven
4 69 (2.47%) Jenkins
5 31 (1.11%) Visual Studio
6 29 (1.04%) Axure RP
6 29 (1.04%) Selenium
7 23 (0.82%) gulp
7 23 (0.82%) JUnit
8 21 (0.75%) Grunt
8 21 (0.75%) Subversion
9 16 (0.57%) SoapUI
10 15 (0.54%) TeamCity
10 15 (0.54%) webpack
11 14 (0.50%) Cucumber
11 14 (0.50%) Visual Studio Team System
12 13 (0.47%) Artifactory
13 12 (0.43%) Eclipse
13 12 (0.43%) Visual Website Optimizer
14 11 (0.39%) Sonatype Nexus
General
1 932 (33.43%) Finance
2 537 (19.26%) Telecoms
3 447 (16.03%) Electronics
3 447 (16.03%) Manufacturing
4 244 (8.75%) Retail
5 173 (6.21%) Advertising
6 127 (4.56%) Legal
7 108 (3.87%) Banking
8 82 (2.94%) Publishing
9 50 (1.79%) Games
10 29 (1.04%) Law
11 24 (0.86%) German Language
12 22 (0.79%) Automotive
13 20 (0.72%) Digital Economy
14 17 (0.61%) Billing
15 14 (0.50%) Financial Institution
15 14 (0.50%) Investment Banking
15 14 (0.50%) Pharmaceutical
16 13 (0.47%) Back Office
16 13 (0.47%) Front Office
Job Titles
1 541 (19.40%) Developer
2 389 (13.95%) Analyst
3 243 (8.72%) Project Manager
4 212 (7.60%) Architect
5 189 (6.78%) Consultant
6 183 (6.56%) Business Analyst
7 124 (4.45%) Designer
8 115 (4.12%) Marketing Manager
9 89 (3.19%) Solutions Architect
10 70 (2.51%) .NET Developer
11 69 (2.47%) Marketing Analyst
11 69 (2.47%) Senior Developer
12 65 (2.33%) Data Analyst
13 59 (2.12%) Front End Developer (Client-Side Developer)
14 55 (1.97%) Product Manager
15 54 (1.94%) Administrator
15 54 (1.94%) Digital Project Manager
15 54 (1.94%) Integration Developer
16 53 (1.90%) Senior Manager
17 50 (1.79%) PHP Developer
Libraries, Frameworks & Software Standards
1 392 (14.06%) HTML
2 343 (12.30%) CSS
3 163 (5.85%) .NET
4 134 (4.81%) HTML5
4 134 (4.81%) XML
5 120 (4.30%) SOAP
6 118 (4.23%) Web Services
7 103 (3.69%) AngularJS
8 97 (3.48%) RESTful
9 91 (3.26%) JSON
10 87 (3.12%) jQuery
11 82 (2.94%) CSS3
12 80 (2.87%) Middleware
13 68 (2.44%) Node.js
13 68 (2.44%) React
14 63 (2.26%) REST
15 61 (2.19%) ASP.NET
16 54 (1.94%) Sass
17 51 (1.83%) Kafka
18 50 (1.79%) Apache Camel
Miscellaneous
1 353 (12.66%) Analytical Skills
2 289 (10.37%) User Experience
3 176 (6.31%) Social Media
4 114 (4.09%) Greenfield Project
5 82 (2.94%) Computer Science
6 67 (2.40%) Self-Motivation
7 66 (2.37%) Mobile App
8 52 (1.87%) Algorithms
9 48 (1.72%) Management Information System
10 38 (1.36%) Marketing Technology
11 33 (1.18%) FMCG
12 32 (1.15%) Graphic Design
12 32 (1.15%) Virtual Team
13 30 (1.08%) Digital Media
14 29 (1.04%) Blog
15 25 (0.90%) Fintech
15 25 (0.90%) Linux Command Line
16 24 (0.86%) NHS
17 23 (0.82%) Credit Risk
18 16 (0.57%) Data Structures
Operating Systems
1 115 (4.12%) Linux
2 58 (2.08%) Windows
3 40 (1.43%) Unix
4 39 (1.40%) Android
5 37 (1.33%) Apple iOS
6 17 (0.61%) Windows Server
7 12 (0.43%) Windows 10
8 7 (0.25%) Red Hat Enterprise Linux
8 7 (0.25%) Windows Server 2012
9 6 (0.22%) Windows 7
9 6 (0.22%) Windows Server 2008
10 4 (0.14%) Solaris
10 4 (0.14%) Ubuntu
11 3 (0.11%) CentOS
11 3 (0.11%) Debian
11 3 (0.11%) Windows Server 2003
12 2 (0.072%) Mac OS X
12 2 (0.072%) SUSE Linux Enterprise Server
12 2 (0.072%) VMS
13 1 (0.036%) CoreOS
Processes & Methodologies
1 824 (29.56%) Agile Software Development
2 815 (29.23%) Digital Marketing
3 616 (22.09%) Business Intelligence
4 522 (18.72%) Analytics
5 449 (16.10%) Programme Management
6 341 (12.23%) Project Management
7 319 (11.44%) CRM
8 286 (10.26%) Stakeholder Management
9 262 (9.40%) E-Commerce
10 225 (8.07%) Scrum
11 217 (7.78%) Problem-Solving
12 197 (7.07%) TDD
13 144 (5.16%) Web Development
14 122 (4.38%) SEO
15 114 (4.09%) DevOps
16 113 (4.05%) Migration
17 111 (3.98%) Content Management
17 111 (3.98%) Front End Development
18 101 (3.62%) SOA
19 98 (3.52%) Business Analysis
Programming Languages
1 340 (12.20%) JavaScript
2 338 (12.12%) SQL
3 216 (7.75%) Java
4 168 (6.03%) Python
5 137 (4.91%) C#
6 108 (3.87%) PHP
7 55 (1.97%) R
8 44 (1.58%) XPath
9 43 (1.54%) Scala
10 39 (1.40%) Ruby
11 34 (1.22%) C
12 30 (1.08%) Apex Code
13 27 (0.97%) Bash Shell
14 24 (0.86%) PowerShell
15 23 (0.82%) Go
16 22 (0.79%) T-SQL
17 21 (0.75%) VBA
18 16 (0.57%) ES6
19 14 (0.50%) PL/SQL
20 13 (0.47%) C++
Qualifications
1 302 (10.83%) Degree
2 135 (4.84%) Security Cleared
3 94 (3.37%) SC Cleared
4 29 (1.04%) Master's Degree
5 25 (0.90%) DV Cleared
6 24 (0.86%) PRINCE2 Certification
7 23 (0.82%) PMI Certification
8 21 (0.75%) Computer Science Degree
9 19 (0.68%) PMP
10 16 (0.57%) MBA
10 16 (0.57%) Microsoft Certification
11 13 (0.47%) PhD
12 12 (0.43%) Cisco Certification
13 10 (0.36%) PRINCE2 Practitioner
14 9 (0.32%) CISSP
15 8 (0.29%) CTC Cleared
15 8 (0.29%) MCSA
15 8 (0.29%) MCSE
16 7 (0.25%) CCNA
16 7 (0.25%) ISEB
Quality Assurance & Compliance
1 131 (4.70%) GDPR
2 95 (3.41%) QA
3 39 (1.40%) Data Quality
4 32 (1.15%) PMO
5 16 (0.57%) ISO/IEC 27001
6 11 (0.39%) GCP
7 10 (0.36%) JSP 440
7 10 (0.36%) SLA
8 9 (0.32%) PCI DSS
9 7 (0.25%) Disclosure Scotland
10 3 (0.11%) Actionable Recommendations
10 3 (0.11%) ISO 9001
10 3 (0.11%) ISO/IEC 15288
10 3 (0.11%) MiFID
11 2 (0.072%) COBIT
11 2 (0.072%) HMG Security Policy Framework
11 2 (0.072%) RMADS
11 2 (0.072%) Solvency II
12 1 (0.036%) ISO 22301
12 1 (0.036%) SEPA
System Software
1 95 (3.41%) Docker
2 32 (1.15%) Active Directory
3 14 (0.50%) Apache Flume
4 6 (0.22%) VMware Infrastructure
5 4 (0.14%) HDFS
5 4 (0.14%) Virtual Machines
6 3 (0.11%) Apache ZooKeeper
6 3 (0.11%) etcd
6 3 (0.11%) flannel
6 3 (0.11%) VirtualBox
7 2 (0.072%) Hyper-V
7 2 (0.072%) Oracle Clusterware
7 2 (0.072%) Oracle RAC
7 2 (0.072%) VMware ESXi
8 1 (0.036%) Microsoft App-V
8 1 (0.036%) vSphere
8 1 (0.036%) XenApp
8 1 (0.036%) XenDesktop
Systems Management
1 42 (1.51%) Puppet
2 41 (1.47%) Kubernetes
3 40 (1.43%) Ansible
4 23 (0.82%) Terraform
5 22 (0.79%) Opscode Chef
6 12 (0.43%) SCCM
7 8 (0.29%) logstash
8 6 (0.22%) Kibana
8 6 (0.22%) Single Sign-On
9 5 (0.18%) HAProxy
10 4 (0.14%) HP Quality Center
10 4 (0.14%) Microsoft Intune
10 4 (0.14%) Nagios
10 4 (0.14%) Systems Management Server (SMS)
10 4 (0.14%) Uchiwa
10 4 (0.14%) ZABBIX
11 3 (0.11%) Consul
11 3 (0.11%) Grafana
11 3 (0.11%) Nessus
11 3 (0.11%) rkt
Vendors
1 494 (17.72%) SAP
2 286 (10.26%) Adobe
3 267 (9.58%) Salesforce.com
4 254 (9.11%) Microsoft
5 193 (6.92%) Google
6 145 (5.20%) Oracle
7 99 (3.55%) Salesforce Marketing Cloud
8 90 (3.23%) Tableau
9 49 (1.76%) Twitter
10 46 (1.65%) Facebook
10 46 (1.65%) WSO2
11 45 (1.61%) Sitecore
12 33 (1.18%) IBM
13 26 (0.93%) Marketo
14 23 (0.82%) Atlassian
14 23 (0.82%) Pardot
15 21 (0.75%) hybris
16 20 (0.72%) Talend
17 18 (0.65%) Cisco
18 16 (0.57%) Alteryx