Period
to 25 February 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 25 February 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
25 Feb 2020
Same period 2019 Same period 2018
Rank 91 102 88
Rank change year-on-year +11 -14 -9
Contract jobs citing Marketing 1,717 2,486 2,803
As % of all contract IT jobs advertised in the UK 2.52% 2.53% 2.80%
As % of the General category 6.74% 6.32% 6.67%
Number of daily rates quoted 1,201 1,689 1,866
UK median daily rate £450 £450 £423
Median daily rate % change year-on-year - +6.32% +1.99%
10th Percentile £213 £263 £219
90th Percentile £656 £638 £600
UK excluding London median daily rate £425 £438 £400
% change year-on-year -2.86% +9.38% +2.56%
Number of hourly rates quoted 28 46 55
UK median hourly rate £23.16 £20.88 £30.50
Median hourly rate % change year-on-year +10.95% -31.56% +35.56%
10th Percentile £10.25 £13.56 £16.25
90th Percentile £52.88 £48.03 £52.50
UK excluding London median hourly rate £20.50 £19.25 £37.50
% change year-on-year +6.49% -48.67% +66.85%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 25,476 39,337 42,018
As % of all contract IT jobs advertised in the UK 37.32% 40.03% 42.02%
Number of daily rates quoted 16,145 25,790 27,758
UK median daily rate £475 £480 £475
Median daily rate % change year-on-year -1.04% +1.05% +5.56%
10th Percentile £272 £300 £275
90th Percentile £675 £675 £670
UK excluding London median daily rate £433 £434 £413
% change year-on-year -0.29% +5.15% +3.13%
Number of hourly rates quoted 854 1,101 1,111
UK median hourly rate £22.50 £22.00 £22.00
Median hourly rate % change year-on-year +2.27% - +4.76%
10th Percentile £12.50 £11.85 £11.42
90th Percentile £50.00 £48.75 £48.75
UK excluding London median hourly rate £20.50 £20.50 £21.90
% change year-on-year - -6.37% +9.48%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 25 February 2020.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 25 February 2020.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 25 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +4 1,608 £450 -0.28% 1,149
London +14 896 £475 - 445
UK excluding London -1 791 £425 -2.86% 755
South East +11 268 £400 -11.11% 192
South West +5 246 £500 +5.26% 81
Midlands +12 79 £431 +1.47% 138
Scotland +40 73 £350 - 29
North of England -28 64 £425 +6.25% 220
West Midlands +38 58 £431 +1.47% 81
East of England -53 41 £450 -14.29% 71
North West -30 40 £425 +3.03% 127
Yorkshire +19 24 £424 +13.00% 80
East Midlands +16 20 £425 +9.68% 57
Wales +19 17 £450 +15.02% 22
Northern Ireland +14 5 £313 -36.55% 3
North East +6 1 £650 +79.31% 13

For the 6 months to 25 February 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 633 (36.87%) Finance
2 590 (34.36%) Digital Marketing
3 506 (29.47%) Business Intelligence
4 489 (28.48%) Agile Software Development
5 441 (25.68%) SAP
6 431 (25.10%) Telecoms
7 430 (25.04%) Public Sector
8 416 (24.23%) Programme Management
9 410 (23.88%) Manufacturing
10 405 (23.59%) Electronics
11 272 (15.84%) Analytics
12 264 (15.38%) CRM
13 247 (14.39%) Salesforce.com
14 217 (12.64%) HTML
15 198 (11.53%) JavaScript
16 184 (10.72%) Security Cleared
17 182 (10.60%) CSS
18 177 (10.31%) Microsoft
19 173 (10.08%) Adobe
20 171 (9.96%) Stakeholder Management
21 166 (9.67%) SQL
22 158 (9.20%) User Experience
23 153 (8.91%) Scrum
24 148 (8.62%) Analytical Skills
25 134 (7.80%) Project Management
25 134 (7.80%) Azure
26 132 (7.69%) Problem-Solving
27 130 (7.57%) E-Commerce
28 122 (7.11%) SC Cleared
29 121 (7.05%) Google

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 97 (5.65%) CMS
2 50 (2.91%) Adobe Experience Manager
3 40 (2.33%) SharePoint
4 34 (1.98%) Confluence
5 22 (1.28%) SAS
6 20 (1.16%) WordPress
7 19 (1.11%) Apache Spark
8 17 (0.99%) Apache
8 17 (0.99%) Elasticsearch
9 10 (0.58%) Red Hat Fuse
10 9 (0.52%) Drupal
10 9 (0.52%) Oracle SOA Suite
11 8 (0.47%) Mule
11 8 (0.47%) Oracle Service Bus
11 8 (0.47%) Sitecore CMS
12 7 (0.41%) Anypoint
12 7 (0.41%) Kentico
12 7 (0.41%) Umbraco
13 6 (0.35%) WebLogic
14 5 (0.29%) IIS
Applications
1 89 (5.18%) Microsoft Excel
2 46 (2.68%) Photoshop
3 42 (2.45%) Microsoft Office
4 40 (2.33%) Microsoft PowerPoint
5 28 (1.63%) Adobe Illustrator
5 28 (1.63%) Sketch
6 25 (1.46%) Adobe Creative Suite
7 22 (1.28%) InVision
8 20 (1.16%) InDesign
9 14 (0.82%) Microsoft Project
10 13 (0.76%) MS Visio
11 9 (0.52%) Chatbot
12 7 (0.41%) OmniGraffle
13 6 (0.35%) Adobe After Effects
13 6 (0.35%) Adobe XD
14 3 (0.17%) 3ds Max
14 3 (0.17%) Figma
14 3 (0.17%) Spreadsheet
15 2 (0.12%) Adobe Premiere
15 2 (0.12%) SPSS
Business Applications
1 52 (3.03%) Dynamics CRM
2 27 (1.57%) Eloqua
3 17 (0.99%) Salesforce.com CRM
4 16 (0.93%) Adobe Campaign
5 11 (0.64%) Payment Gateway
6 9 (0.52%) Sprinklr
7 7 (0.41%) Dynamics AX
7 7 (0.41%) Magento
7 7 (0.41%) SAP CRM
8 6 (0.35%) Unica
9 5 (0.29%) Oracle Applications
9 5 (0.29%) SAP Oil and Gas
10 4 (0.23%) SAP ERP
10 4 (0.23%) SAP IS-U
10 4 (0.23%) SAP S/4HANA
11 2 (0.12%) Changepoint
11 2 (0.12%) FastStats
11 2 (0.12%) Shopify
11 2 (0.12%) WebTrends
12 1 (0.058%) SAP FI
Cloud Services
1 134 (7.80%) Azure
2 103 (6.00%) AWS
3 62 (3.61%) Power Platform
4 58 (3.38%) Google Analytics
5 57 (3.32%) SaaS
6 43 (2.50%) Salesforce Service Cloud
7 41 (2.39%) Adobe Analytics
8 38 (2.21%) Office 365
9 35 (2.04%) GCP
10 33 (1.92%) Serverless
11 27 (1.57%) AWS Lambda
12 26 (1.51%) Dynamics 365
13 23 (1.34%) Salesforce Sales Cloud
14 20 (1.16%) PaaS
15 19 (1.11%) GitHub
16 15 (0.87%) Amazon S3
17 14 (0.82%) IaaS
18 12 (0.70%) Force.com
19 11 (0.64%) Adobe Creative Cloud
19 11 (0.64%) Cloud Computing
Communications & Networking
1 23 (1.34%) DNS
2 20 (1.16%) Firewall
3 13 (0.76%) Internet
3 13 (0.76%) WAN
4 10 (0.58%) Intranet
4 10 (0.58%) TCP/IP
5 9 (0.52%) 4G
5 9 (0.52%) 5G
5 9 (0.52%) LAN
6 8 (0.47%) Broadband
6 8 (0.47%) DHCP
7 7 (0.41%) 3G
7 7 (0.41%) HTTP
7 7 (0.41%) HTTPS
7 7 (0.41%) SMS
7 7 (0.41%) SSH
8 6 (0.35%) Bluetooth
8 6 (0.35%) Network Security
8 6 (0.35%) Radio Access Network
8 6 (0.35%) Remote Desktop
Database & Business Intelligence
1 60 (3.49%) Power BI
2 57 (3.32%) SQL Server
3 50 (2.91%) Data Warehouse
4 42 (2.45%) Big Data
5 31 (1.81%) Data Lake
5 31 (1.81%) MySQL
6 29 (1.69%) Hadoop
7 25 (1.46%) Relational Database
8 22 (1.28%) NoSQL
8 22 (1.28%) PostgreSQL
9 17 (0.99%) Amazon Redshift
9 17 (0.99%) MongoDB
10 16 (0.93%) QlikView
11 14 (0.82%) SQL Server Integration Services
12 13 (0.76%) BigQuery
13 10 (0.58%) Looker
13 10 (0.58%) SQL Server Reporting Services
14 9 (0.52%) Data Mining
14 9 (0.52%) RDBMS
15 8 (0.47%) Amazon DynamoDB
Development Applications
1 91 (5.30%) JIRA
2 70 (4.08%) Git (software)
3 27 (1.57%) Team Foundation Server
4 23 (1.34%) Jenkins
5 21 (1.22%) JUnit
6 18 (1.05%) Visual Studio
7 17 (0.99%) Axure RP
8 11 (0.64%) CircleCI
8 11 (0.64%) GitLab
8 11 (0.64%) Maven
8 11 (0.64%) Visual Studio Team System
9 10 (0.58%) Sonatype Nexus
10 9 (0.52%) gulp
11 8 (0.47%) Bitbucket
11 8 (0.47%) JIRA Agile
11 8 (0.47%) Vagrant
12 7 (0.41%) CocoaPods
12 7 (0.41%) fastlane
12 7 (0.41%) git-flow
12 7 (0.41%) Xcode
General
1 633 (36.87%) Finance
2 431 (25.10%) Telecoms
3 430 (25.04%) Public Sector
4 410 (23.88%) Manufacturing
5 405 (23.59%) Electronics
6 119 (6.93%) Retail
7 79 (4.60%) Advertising
8 54 (3.15%) Banking
9 47 (2.74%) Publishing
10 39 (2.27%) Legal
11 27 (1.57%) Games
12 23 (1.34%) Pharmaceutical
13 20 (1.16%) Law
14 17 (0.99%) Investment Banking
15 14 (0.82%) Automotive
16 9 (0.52%) Back Office
16 9 (0.52%) Billing
16 9 (0.52%) Brand Awareness
17 8 (0.47%) Front Office
17 8 (0.47%) Military
Job Titles
1 298 (17.36%) Developer
2 203 (11.82%) Analyst
3 149 (8.68%) Architect
4 120 (6.99%) Consultant
5 103 (6.00%) Designer
6 100 (5.82%) Project Manager
7 74 (4.31%) Business Analyst
8 65 (3.79%) Marketing Manager
9 53 (3.09%) Senior Developer
10 49 (2.85%) Data Analyst
11 47 (2.74%) Solutions Architect
12 45 (2.62%) Java Developer
13 43 (2.50%) Windows Engineer
14 41 (2.39%) Coordinator
15 37 (2.15%) CRM Manager
16 35 (2.04%) Data Scientist
16 35 (2.04%) Support Engineer
17 34 (1.98%) UX Designer
18 33 (1.92%) Salesforce Developer
19 32 (1.86%) Desktop Support
Libraries, Frameworks & Software Standards
1 217 (12.64%) HTML
2 182 (10.60%) CSS
3 72 (4.19%) React
4 71 (4.14%) .NET
5 70 (4.08%) REST
6 69 (4.02%) Web Services
7 51 (2.97%) HTML5
8 50 (2.91%) Node.js
8 50 (2.91%) XML
9 47 (2.74%) SOAP
10 46 (2.68%) AngularJS
11 45 (2.62%) jQuery
12 42 (2.45%) RESTful
13 40 (2.33%) JSON
14 39 (2.27%) Middleware
15 37 (2.15%) CSS3
15 37 (2.15%) Spring
16 27 (1.57%) Sass
17 25 (1.46%) Redux
18 23 (1.34%) Spring Boot
Miscellaneous
1 158 (9.20%) User Experience
2 148 (8.62%) Analytical Skills
3 105 (6.12%) Social Media
4 53 (3.09%) Management Information System
5 50 (2.91%) Mobile App
6 45 (2.62%) Greenfield Project
7 33 (1.92%) Algorithms
8 31 (1.81%) Marketing Technology
9 29 (1.69%) Graphic Design
9 29 (1.69%) Self-Motivation
10 27 (1.57%) Enterprise Software
11 25 (1.46%) Digital Media
11 25 (1.46%) NHS
12 19 (1.11%) Public Cloud
13 18 (1.05%) Analytical Mindset
13 18 (1.05%) Virtual Team
14 14 (0.82%) e-Learning
15 13 (0.76%) Animation
15 13 (0.76%) Blog
15 13 (0.76%) Data Structures
Operating Systems
1 101 (5.88%) Windows
2 77 (4.48%) Windows 10
3 62 (3.61%) Linux
4 40 (2.33%) Windows 7
5 35 (2.04%) Apple iOS
6 19 (1.11%) Android
7 16 (0.93%) Windows Server
8 10 (0.58%) Unix
9 7 (0.41%) Windows 8
10 6 (0.35%) Windows Server 2012
11 5 (0.29%) Windows XP
12 4 (0.23%) CentOS
12 4 (0.23%) Mac OS X
12 4 (0.23%) Windows Server 2008
13 3 (0.17%) Amazon Linux
13 3 (0.17%) Oracle Linux
13 3 (0.17%) Red Hat Enterprise Linux
13 3 (0.17%) VMS
14 2 (0.12%) Mac OS
15 1 (0.058%) Windows Server 2003
Processes & Methodologies
1 590 (34.36%) Digital Marketing
2 506 (29.47%) Business Intelligence
3 489 (28.48%) Agile Software Development
4 416 (24.23%) Programme Management
5 272 (15.84%) Analytics
6 264 (15.38%) CRM
7 171 (9.96%) Stakeholder Management
8 153 (8.91%) Scrum
9 134 (7.80%) Project Management
10 132 (7.69%) Problem-Solving
11 130 (7.57%) E-Commerce
12 106 (6.17%) Migration
13 105 (6.12%) DevOps
14 89 (5.18%) Data Science
14 89 (5.18%) TDD
15 71 (4.14%) Project Delivery
16 69 (4.02%) Web Development
17 67 (3.90%) Front End Development
17 67 (3.90%) Microservices
18 66 (3.84%) Business Analysis
Programming Languages
1 198 (11.53%) JavaScript
2 166 (9.67%) SQL
3 120 (6.99%) Python
4 113 (6.58%) Java
5 63 (3.67%) C#
6 57 (3.32%) PHP
7 40 (2.33%) Apex Code
7 40 (2.33%) R
8 34 (1.98%) Java 8
9 29 (1.69%) C
10 26 (1.51%) Bash Shell
11 24 (1.40%) Ruby
12 15 (0.87%) ES6
12 15 (0.87%) Scala
13 14 (0.82%) Apple Swift
13 14 (0.82%) TypeScript
14 12 (0.70%) C++
15 11 (0.64%) Objective-C
16 10 (0.58%) Go
16 10 (0.58%) PowerShell
Qualifications
1 184 (10.72%) Security Cleared
2 122 (7.11%) SC Cleared
3 117 (6.81%) Degree
4 61 (3.55%) DV Cleared
5 17 (0.99%) Cisco Certification
6 14 (0.82%) Master's Degree
7 13 (0.76%) Computer Science Degree
8 12 (0.70%) PMI Certification
9 10 (0.58%) BPSS Clearance
10 9 (0.52%) Microsoft Certification
11 8 (0.47%) CCNA
11 8 (0.47%) CISSP
11 8 (0.47%) PMP
12 7 (0.41%) CCIE
13 6 (0.35%) CCNP
13 6 (0.35%) CISM
13 6 (0.35%) MCP
14 5 (0.29%) MBA
15 4 (0.23%) ISEB
15 4 (0.23%) PhD
Quality Assurance & Compliance
1 65 (3.79%) QA
2 36 (2.10%) GDPR
3 28 (1.63%) JSP 440
4 27 (1.57%) Data Quality
5 25 (1.46%) RMADS
6 23 (1.34%) PMO
7 15 (0.87%) SLA
7 15 (0.87%) WCAG
8 8 (0.47%) ISO/IEC 27001
8 8 (0.47%) NIST
9 7 (0.41%) NCSC
10 6 (0.35%) PCI DSS
11 5 (0.29%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
12 3 (0.17%) WAI
13 2 (0.12%) Actionable Recommendations
13 2 (0.12%) Cyber Essentials
13 2 (0.12%) ISO 9001
13 2 (0.12%) ISO/IEC 27005
13 2 (0.12%) NIST 800
14 1 (0.058%) GxP
System Software
1 31 (1.81%) Docker
2 28 (1.63%) Active Directory
3 5 (0.29%) zsh
4 4 (0.23%) VMware Infrastructure
5 3 (0.17%) Virtual Machines
5 3 (0.17%) XenApp
6 2 (0.12%) DFS Replication
6 2 (0.12%) Firmware
6 2 (0.12%) Hyper-V
6 2 (0.12%) Terminal Services
6 2 (0.12%) VMware ESXi
6 2 (0.12%) XenDesktop
7 1 (0.058%) Apache ZooKeeper
7 1 (0.058%) HDFS
7 1 (0.058%) Snort
7 1 (0.058%) Virtual Desktop
7 1 (0.058%) Virtual Servers
7 1 (0.058%) vSphere
Systems Management
1 23 (1.34%) Terraform
2 18 (1.05%) Ansible
3 13 (0.76%) Kubernetes
3 13 (0.76%) SCCM
4 12 (0.70%) Puppet
5 11 (0.64%) Microsoft Intune
6 4 (0.23%) AirWatch
6 4 (0.23%) Single Sign-On
7 3 (0.17%) Kibana
8 2 (0.12%) Consul
8 2 (0.12%) HAProxy
8 2 (0.12%) Network Intrusion Detection System
9 1 (0.058%) Docker Swarm
9 1 (0.058%) logstash
9 1 (0.058%) OSSEC
9 1 (0.058%) Packer
9 1 (0.058%) Plesk
9 1 (0.058%) Prometheus
9 1 (0.058%) SCOM
9 1 (0.058%) ZABBIX
Vendors
1 441 (25.68%) SAP
2 247 (14.39%) Salesforce.com
3 177 (10.31%) Microsoft
4 173 (10.08%) Adobe
5 121 (7.05%) Google
6 66 (3.84%) Tableau
7 64 (3.73%) Salesforce Marketing Cloud
8 58 (3.38%) Oracle
9 41 (2.39%) Facebook
10 22 (1.28%) Pardot
11 21 (1.22%) Twitter
12 20 (1.16%) MuleSoft
12 20 (1.16%) Sitecore
13 18 (1.05%) Tealium
14 13 (0.76%) Marketo
14 13 (0.76%) VMware
14 13 (0.76%) YouTube
15 12 (0.70%) Cisco
15 12 (0.70%) Demandware
15 12 (0.70%) IBM