Period
to 14 August 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 14 August 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
14 Aug 2018
Same period 2017 Same period 2016
Rank 93 68 82
Rank change year-on-year -25 +14 +4
Contract jobs citing Marketing 2,635 3,157 2,918
As % of all contract IT jobs advertised in the UK 2.57% 3.30% 2.67%
As % of the General category 6.95% 8.30% 7.21%
Number of daily rates quoted 1,788 2,093 2,027
UK median daily rate £438 £430 £400
Median daily rate % change year-on-year +1.74% +7.50% +6.67%
10th Percentile £220 £228 £213
90th Percentile £613 £588 £600
UK excluding London median daily rate £410 £425 £375
% change year-on-year -3.53% +13.33% +7.14%
Number of hourly rates quoted 43 70 108
UK median hourly rate £33.00 £21.16 £18.50
Median hourly rate % change year-on-year +55.99% +14.35% -6.16%
10th Percentile £12.44 £13.73 £11.38
90th Percentile £52.00 £44.25 £36.73
UK excluding London median hourly rate £30.00 £19.00 £17.00
% change year-on-year +57.89% +11.76% -15.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 37,922 38,025 40,448
As % of all contract IT jobs advertised in the UK 37.05% 39.77% 37.04%
Number of daily rates quoted 24,696 24,989 26,839
UK median daily rate £475 £450 £450
Median daily rate % change year-on-year +5.56% - +5.88%
10th Percentile £300 £281 £263
90th Percentile £675 £650 £638
UK excluding London median daily rate £425 £410 £400
% change year-on-year +3.66% +2.50% -
Number of hourly rates quoted 857 840 944
UK median hourly rate £25.00 £25.50 £23.88
Median hourly rate % change year-on-year -1.96% +6.81% +4.58%
10th Percentile £12.50 £11.75 £11.25
90th Percentile £50.00 £49.27 £47.97
UK excluding London median hourly rate £24.50 £27.50 £25.00
% change year-on-year -10.91% +10.00% -2.57%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 14 August 2018.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 14 August 2018.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 14 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -30 2,518 £436 +0.43% 1,526
London -23 1,308 £450 - 591
UK excluding London -32 1,287 £410 -3.53% 998
South East -19 513 £375 -11.76% 224
East of England -8 190 £525 +2.44% 131
North of England -54 174 £363 -3.33% 274
Midlands -3 162 £425 +21.43% 131
South West -37 155 £388 -8.82% 171
North West -27 85 £390 +4.00% 154
West Midlands -30 79 £425 +21.43% 80
East Midlands +23 78 £394 +15.81% 50
Yorkshire -59 75 £320 -19.50% 102
Scotland -36 63 £438 +9.38% 43
Wales -4 26 £450 +12.50% 23
North East +1 18 £313 +56.25% 18
Northern Ireland - 6 £544 - 1

For the 6 months to 14 August 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 865 (32.83%) Finance
2 857 (32.52%) Digital Marketing
3 815 (30.93%) Agile Software Development
4 568 (21.56%) Business Intelligence
5 520 (19.73%) Telecoms
6 488 (18.52%) SAP
7 482 (18.29%) Programme Management
8 471 (17.87%) Analytics
9 461 (17.50%) Manufacturing
10 453 (17.19%) Electronics
11 387 (14.69%) CRM
12 365 (13.85%) HTML
13 361 (13.70%) Analytical Skills
14 358 (13.59%) JavaScript
15 334 (12.68%) Project Management
16 333 (12.64%) SQL
17 308 (11.69%) User Experience
18 293 (11.12%) CSS
19 289 (10.97%) Degree
20 283 (10.74%) Microsoft
21 264 (10.02%) Stakeholder Management
22 256 (9.72%) Adobe
23 246 (9.34%) Salesforce.com
23 246 (9.34%) E-Commerce
24 243 (9.22%) Scrum
25 228 (8.65%) Retail
26 217 (8.24%) Java
27 203 (7.70%) Problem-Solving
28 184 (6.98%) Google
29 171 (6.49%) TDD

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 155 (5.88%) CMS
2 70 (2.66%) Adobe Experience Manager
3 66 (2.50%) WordPress
4 59 (2.24%) Mule
5 53 (2.01%) Oracle Service Bus
5 53 (2.01%) Oracle SOA Suite
6 45 (1.71%) SAS
7 44 (1.67%) Confluence
8 39 (1.48%) SharePoint
9 34 (1.29%) Elasticsearch
10 33 (1.25%) Drupal
11 30 (1.14%) Apache Spark
12 22 (0.83%) Sitecore CMS
13 18 (0.68%) Umbraco
14 15 (0.57%) Apache
15 11 (0.42%) MS Exchange
16 7 (0.27%) EPiServer
16 7 (0.27%) Exchange Server 2013
16 7 (0.27%) OpenStack
17 6 (0.23%) Apache Airflow
Applications
1 122 (4.63%) Microsoft Excel
2 93 (3.53%) Microsoft PowerPoint
3 76 (2.88%) Microsoft Office
4 65 (2.47%) Photoshop
5 43 (1.63%) InVision
6 36 (1.37%) Adobe Illustrator
7 35 (1.33%) Microsoft Project
8 30 (1.14%) Adobe Creative Suite
9 20 (0.76%) InDesign
10 16 (0.61%) MS Visio
11 12 (0.46%) SPSS
12 10 (0.38%) Acrobat
13 9 (0.34%) UserZoom
14 5 (0.19%) Adobe After Effects
15 4 (0.15%) OmniGraffle
15 4 (0.15%) Spreadsheet
16 3 (0.11%) Adobe Premiere
16 3 (0.11%) AutoCAD
16 3 (0.11%) Chatbot
16 3 (0.11%) FreeHand
Business Applications
1 89 (3.38%) Dynamics CRM
2 55 (2.09%) Eloqua
3 41 (1.56%) Adobe Campaign
4 15 (0.57%) Magento
4 15 (0.57%) Salesforce.com CRM
5 7 (0.27%) Payment Gateway
5 7 (0.27%) Unica
6 6 (0.23%) Dynamics NAV
6 6 (0.23%) FastStats
7 5 (0.19%) Shopify
8 3 (0.11%) SAP Hybris
8 3 (0.11%) Social Studio
9 2 (0.076%) Dynamics AX
9 2 (0.076%) Oracle CRM
9 2 (0.076%) Oracle EBS
9 2 (0.076%) SAP CRM
9 2 (0.076%) Scribe Insight
9 2 (0.076%) Sprinklr
10 1 (0.038%) Movex
10 1 (0.038%) WebTrends
Cloud Services
1 158 (6.00%) Amazon AWS
2 119 (4.52%) Google Analytics
3 80 (3.04%) Microsoft Azure
4 47 (1.78%) Adobe Analytics
5 41 (1.56%) SaaS
5 41 (1.56%) Salesforce Service Cloud
6 40 (1.52%) Dynamics 365
6 40 (1.52%) Office 365
7 32 (1.21%) Google Cloud Platform
8 28 (1.06%) Google Tag Manager
9 25 (0.95%) Amazon S3
10 23 (0.87%) Amazon EC2
10 23 (0.87%) PaaS
11 22 (0.83%) GitHub
12 19 (0.72%) Cloud Computing
12 19 (0.72%) Salesforce Sales Cloud
13 16 (0.61%) Adobe Creative Cloud
14 15 (0.57%) Force.com
15 14 (0.53%) Amazon ELB
16 13 (0.49%) Trello
Communications & Networking
1 38 (1.44%) Internet
2 32 (1.21%) SMS
3 24 (0.91%) Firewall
4 19 (0.72%) TCP/IP
5 17 (0.65%) HTTP
6 13 (0.49%) DNS
7 10 (0.38%) Intranet
7 10 (0.38%) SSL
8 9 (0.34%) DHCP
8 9 (0.34%) Skype
9 8 (0.30%) FTP
10 7 (0.27%) VPN
11 6 (0.23%) LAN
11 6 (0.23%) Radio Access Network
11 6 (0.23%) WAN
12 5 (0.19%) SAN
12 5 (0.19%) SMTP
12 5 (0.19%) Wi-Fi
12 5 (0.19%) WLAN
13 4 (0.15%) Wireless
Database & Business Intelligence
1 113 (4.29%) SQL Server
2 106 (4.02%) MySQL
3 102 (3.87%) Big Data
4 68 (2.58%) Data Warehouse
5 58 (2.20%) Relational Database
6 52 (1.97%) SQL Server Integration Services
7 43 (1.63%) Power BI
8 42 (1.59%) PostgreSQL
9 41 (1.56%) SQL Server Reporting Services
10 39 (1.48%) Hadoop
11 33 (1.25%) NoSQL
12 28 (1.06%) MongoDB
13 24 (0.91%) Data Mining
14 20 (0.76%) RDBMS
15 16 (0.61%) Amazon Redshift
15 16 (0.61%) Blockchain
16 15 (0.57%) Apache Hive
16 15 (0.57%) BusinessObjects
16 15 (0.57%) SQL Server Analysis Services
17 14 (0.53%) BigQuery
Development Applications
1 112 (4.25%) JIRA
2 109 (4.14%) Git (software)
3 72 (2.73%) Jenkins
4 61 (2.31%) Maven
5 36 (1.37%) Axure RP
6 24 (0.91%) Selenium
7 22 (0.83%) Sonatype Nexus
8 21 (0.80%) Grunt
8 21 (0.80%) Subversion
9 19 (0.72%) gulp
10 18 (0.68%) Artifactory
11 17 (0.65%) Team Foundation Server
12 16 (0.61%) SoapUI
13 15 (0.57%) Eclipse
14 14 (0.53%) Bitbucket
14 14 (0.53%) Visual Studio
15 13 (0.49%) Cucumber
15 13 (0.49%) Dreamweaver
16 11 (0.42%) JUnit
16 11 (0.42%) Visual Studio Team System
General
1 865 (32.83%) Finance
2 520 (19.73%) Telecoms
3 461 (17.50%) Manufacturing
4 453 (17.19%) Electronics
5 228 (8.65%) Retail
6 125 (4.74%) Legal
7 115 (4.36%) Banking
8 111 (4.21%) Advertising
9 97 (3.68%) Publishing
10 39 (1.48%) Games
11 32 (1.21%) Back Office
12 25 (0.95%) Law
12 25 (0.95%) Pharmaceutical
13 20 (0.76%) French Language
13 20 (0.76%) German Language
14 18 (0.68%) Digital Economy
15 17 (0.65%) Automotive
16 16 (0.61%) Front Office
17 15 (0.57%) Billing
18 12 (0.46%) Financial Institution
Job Titles
1 525 (19.92%) Developer
2 412 (15.64%) Analyst
3 239 (9.07%) Project Manager
4 176 (6.68%) Business Analyst
5 150 (5.69%) Consultant
6 132 (5.01%) Architect
7 122 (4.63%) Designer
8 119 (4.52%) Marketing Manager
9 82 (3.11%) Senior Developer
10 75 (2.85%) Marketing Analyst
11 71 (2.69%) Data Analyst
12 68 (2.58%) Digital Analyst
13 63 (2.39%) DevOps Engineer
13 63 (2.39%) Front End Developer (Client-Side Developer)
14 62 (2.35%) .NET Developer
15 54 (2.05%) Digital Project Manager
15 54 (2.05%) PHP Developer
16 53 (2.01%) Senior Manager
17 51 (1.94%) Product Manager
18 49 (1.86%) IT Manager
Libraries, Frameworks & Software Standards
1 365 (13.85%) HTML
2 293 (11.12%) CSS
3 152 (5.77%) Web Services
4 137 (5.20%) .NET
5 130 (4.93%) HTML5
5 130 (4.93%) SOAP
6 114 (4.33%) RESTful
7 108 (4.10%) XML
8 102 (3.87%) JSON
9 98 (3.72%) Middleware
10 91 (3.45%) jQuery
11 87 (3.30%) AngularJS
12 84 (3.19%) CSS3
13 67 (2.54%) REST
14 61 (2.31%) Node.js
15 60 (2.28%) ASP.NET
16 59 (2.24%) React
17 57 (2.16%) Apache Camel
18 45 (1.71%) ASP.NET Web API
19 44 (1.67%) XSLT
Miscellaneous
1 361 (13.70%) Analytical Skills
2 308 (11.69%) User Experience
3 157 (5.96%) Social Media
4 147 (5.58%) Greenfield Project
5 81 (3.07%) Mobile App
6 78 (2.96%) Computer Science
7 59 (2.24%) Management Information System
8 51 (1.94%) Algorithms
9 39 (1.48%) Self-Motivation
10 37 (1.40%) Credit Risk
10 37 (1.40%) Virtual Team
11 30 (1.14%) Blog
11 30 (1.14%) NHS
12 29 (1.10%) Marketing Technology
13 26 (0.99%) Fintech
14 24 (0.91%) Digital Media
15 23 (0.87%) Graphic Design
16 22 (0.83%) Linux Command Line
17 17 (0.65%) FMCG
18 16 (0.61%) Enterprise Software
Operating Systems
1 114 (4.33%) Linux
2 94 (3.57%) Windows
3 49 (1.86%) Apple iOS
4 47 (1.78%) Android
5 42 (1.59%) Unix
6 29 (1.10%) Windows Server
7 18 (0.68%) Windows 7
8 14 (0.53%) Red Hat Enterprise Linux
9 13 (0.49%) Windows 10
10 11 (0.42%) Windows Server 2012
11 9 (0.34%) Mac OS X
12 8 (0.30%) Windows Server 2008
13 7 (0.27%) CentOS
14 6 (0.23%) Solaris
15 4 (0.15%) Ubuntu
15 4 (0.15%) Windows XP
16 3 (0.11%) Windows Server 2003
17 2 (0.076%) Mac OS
17 2 (0.076%) VMS
17 2 (0.076%) Windows Mobile
Processes & Methodologies
1 857 (32.52%) Digital Marketing
2 815 (30.93%) Agile Software Development
3 568 (21.56%) Business Intelligence
4 482 (18.29%) Programme Management
5 471 (17.87%) Analytics
6 387 (14.69%) CRM
7 334 (12.68%) Project Management
8 264 (10.02%) Stakeholder Management
9 246 (9.34%) E-Commerce
10 243 (9.22%) Scrum
11 203 (7.70%) Problem-Solving
12 171 (6.49%) TDD
13 147 (5.58%) SEO
14 130 (4.93%) DevOps
15 120 (4.55%) Migration
16 115 (4.36%) Content Management
17 114 (4.33%) Business Analysis
17 114 (4.33%) SOA
18 107 (4.06%) Web Development
19 105 (3.98%) Decision-Making
Programming Languages
1 358 (13.59%) JavaScript
2 333 (12.64%) SQL
3 217 (8.24%) Java
4 159 (6.03%) Python
5 123 (4.67%) C#
6 105 (3.98%) PHP
7 51 (1.94%) R
8 38 (1.44%) Java 8
8 38 (1.44%) XPath
9 37 (1.40%) Ruby
10 35 (1.33%) Apex Code
11 34 (1.29%) T-SQL
12 26 (0.99%) PowerShell
13 25 (0.95%) Bash Shell
14 24 (0.91%) C
15 21 (0.80%) Perl
16 18 (0.68%) ES6
17 17 (0.65%) Go
17 17 (0.65%) VBA
18 15 (0.57%) Scala
Qualifications
1 289 (10.97%) Degree
2 114 (4.33%) Security Cleared
3 87 (3.30%) SC Cleared
4 38 (1.44%) PMI Certification
5 36 (1.37%) PMP
6 35 (1.33%) Master's Degree
7 32 (1.21%) Computer Science Degree
8 30 (1.14%) Microsoft Certification
8 30 (1.14%) PRINCE2 Certification
9 24 (0.91%) MBA
10 14 (0.53%) PhD
11 11 (0.42%) DV Cleared
11 11 (0.42%) ISEB
11 11 (0.42%) MCSA
12 10 (0.38%) BC Cleared
13 9 (0.34%) MCSE
14 8 (0.30%) Numerate Degree
15 7 (0.27%) CCNA
15 7 (0.27%) Cisco Certification
16 6 (0.23%) CCNP
Quality Assurance & Compliance
1 111 (4.21%) QA
2 90 (3.42%) GDPR
3 47 (1.78%) Data Quality
4 37 (1.40%) PMO
5 17 (0.65%) PCI DSS
6 14 (0.53%) SLA
7 9 (0.34%) GCP
8 8 (0.30%) Actionable Recommendations
9 7 (0.27%) ISO/IEC 27001
10 5 (0.19%) HL7
10 5 (0.19%) JSP 440
11 3 (0.11%) GxP
11 3 (0.11%) HMG Security Policy Framework
11 3 (0.11%) ISO/IEC 15288
12 2 (0.076%) Cyber Essentials
12 2 (0.076%) ISO 9001
12 2 (0.076%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
13 1 (0.038%) PSD2
13 1 (0.038%) RMADS
13 1 (0.038%) WCAG
System Software
1 59 (2.24%) Docker
2 31 (1.18%) Active Directory
3 13 (0.49%) VMware Infrastructure
4 6 (0.23%) HDFS
4 6 (0.23%) Hyper-V
4 6 (0.23%) Virtual Machines
5 5 (0.19%) etcd
5 5 (0.19%) flannel
5 5 (0.19%) XenApp
6 4 (0.15%) XenDesktop
7 3 (0.11%) Virtual Servers
7 3 (0.11%) VMware ESXi
8 2 (0.076%) Apache Flume
8 2 (0.076%) KVM
8 2 (0.076%) Postfix
8 2 (0.076%) Varnish
8 2 (0.076%) VMware NSX
9 1 (0.038%) Apache ZooKeeper
9 1 (0.038%) VirtualBox
Systems Management
1 53 (2.01%) Terraform
2 52 (1.97%) Ansible
3 47 (1.78%) Puppet
4 35 (1.33%) Kubernetes
5 19 (0.72%) SCCM
6 18 (0.68%) Opscode Chef
7 13 (0.49%) Kibana
7 13 (0.49%) Single Sign-On
8 12 (0.46%) Nagios
8 12 (0.46%) Uchiwa
8 12 (0.46%) ZABBIX
9 11 (0.42%) Pingdom
10 10 (0.38%) logstash
11 7 (0.27%) WSUS
12 6 (0.23%) Microsoft Intune
13 5 (0.19%) HP Quality Center
13 5 (0.19%) Rancher
14 4 (0.15%) Consul
14 4 (0.15%) rkt
14 4 (0.15%) vCenter Server
Vendors
1 488 (18.52%) SAP
2 283 (10.74%) Microsoft
3 256 (9.72%) Adobe
4 246 (9.34%) Salesforce.com
5 184 (6.98%) Google
6 163 (6.19%) Oracle
7 78 (2.96%) Tableau
8 67 (2.54%) Salesforce Marketing Cloud
9 55 (2.09%) WSO2
10 42 (1.59%) Twitter
11 41 (1.56%) Facebook
11 41 (1.56%) Sitecore
12 39 (1.48%) IBM
13 23 (0.87%) hybris
14 22 (0.83%) Cisco
15 21 (0.80%) Marketo
16 18 (0.68%) Atlassian
17 17 (0.65%) Talend
18 16 (0.61%) VMware
19 15 (0.57%) CA Agile Central