Period
to

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 12 August 2022 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
12 Aug 2022
Same period 2021 Same period 2020
Rank 115 82 90
Rank change year-on-year -33 +8 -1
Contract jobs citing Marketing 1,994 2,170 920
As % of all contract jobs advertised in the UK 2.25% 2.94% 2.66%
As % of the General category 3.88% 5.52% 5.05%
Number of daily rates quoted 1,346 1,294 622
10th Percentile £313 £299 £231
25th Percentile £413 £383 £363
Median daily rate (50th Percentile) £525 £500 £475
Median % change year-on-year +5.00% +5.26% +5.56%
75th Percentile £638 £613 £575
90th Percentile £734 £714 £650
UK excluding London median daily rate £500 £450 £500
% change year-on-year +11.11% -10.00% +15.61%
Number of hourly rates quoted 49 60 19
10th Percentile £21.25 £13.23 £17.79
25th Percentile £31.85 £18.75 £21.07
Median hourly rate £40.50 £29.56 £24.00
Median % change year-on-year +37.00% +23.18% -17.24%
75th Percentile £50.00 £47.81 £28.63
90th Percentile £62.95 £61.51 £47.30
UK excluding London median hourly rate £33.37 £24.50 £22.50
% change year-on-year +36.20% +8.89% +1.90%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 51,387 39,321 18,213
As % of all contract IT jobs advertised in the UK 57.95% 53.19% 52.69%
Number of daily rates quoted 35,697 26,343 12,094
10th Percentile £325 £308 £263
25th Percentile £445 £406 £381
Median daily rate (50th Percentile) £550 £500 £475
Median % change year-on-year +10.00% +5.26% -
75th Percentile £650 £613 £598
90th Percentile £750 £700 £700
UK excluding London median daily rate £495 £450 £438
% change year-on-year +10.00% +2.86% +2.94%
Number of hourly rates quoted 1,333 1,322 685
10th Percentile £13.16 £12.00 £12.00
25th Percentile £15.25 £13.25 £15.00
Median hourly rate £24.42 £19.00 £21.00
Median % change year-on-year +28.53% -9.52% +6.03%
75th Percentile £50.00 £39.55 £42.00
90th Percentile £65.00 £56.50 £52.50
UK excluding London median hourly rate £20.00 £17.50 £19.95
% change year-on-year +14.29% -12.28% +10.83%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 12 August 2022.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 12 August 2022.

Hourly rate histogram for Marketing in the UK

Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 12 August 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -35 1,736 £525 +5.00% 825
Work from Home -18 1,064 £525 +7.69% 380
London -35 974 £525 - 314
UK excluding London -29 643 £500 +11.11% 530
South East -19 228 £483 +9.04% 115
South West -1 173 £525 +12.90% 76
North of England -67 86 £488 +2.63% 139
Midlands -31 73 £513 +16.48% 104
West Midlands -9 57 £516 +12.23% 62
East of England +14 46 £506 +35.00% 57
Yorkshire -28 41 £463 -2.63% 45
North West -66 41 £525 +10.53% 86
Scotland -16 29 £450 -4.26% 22
East Midlands -20 16 £475 +15.15% 42
Wales +1 7 £375 -28.57% 14
North East -13 4 £438 -16.67% 8
Northern Ireland +5 3 £600 - 3

For the 6 months to 12 August 2022, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 738 (37.01%) Finance
2 600 (30.09%) Digital Marketing
3 593 (29.74%) Agile
4 531 (26.63%) Business Intelligence
5 483 (24.22%) Social Skills
6 455 (22.82%) Telecoms
7 451 (22.62%) SAP
8 432 (21.66%) Public Sector
9 414 (20.76%) Programme Management
10 409 (20.51%) Manufacturing
11 396 (19.86%) Electronics
12 375 (18.81%) Analytics
13 339 (17.00%) CRM
14 272 (13.64%) Azure
15 269 (13.49%) Salesforce.com
16 268 (13.44%) Stakeholder Management
17 253 (12.69%) SQL
18 243 (12.19%) Analytical Skills
19 240 (12.04%) Microsoft
20 232 (11.63%) Project Management
21 191 (9.58%) User Experience
22 179 (8.98%) Degree
23 172 (8.63%) Scrum
23 172 (8.63%) Problem-Solving
24 170 (8.53%) DevOps
25 165 (8.27%) E-Commerce
26 159 (7.97%) Power Platform
27 153 (7.67%) Migration
28 144 (7.22%) JavaScript
29 140 (7.02%) Google

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 115 (5.77%) CMS
2 81 (4.06%) Confluence
3 49 (2.46%) SharePoint
4 46 (2.31%) Adobe Experience Manager
5 24 (1.20%) Apache Spark
6 22 (1.10%) WordPress
7 17 (0.85%) Sitecore CMS
7 17 (0.85%) Umbraco
8 14 (0.70%) SAS
9 13 (0.65%) Apache Airflow
10 12 (0.60%) Drupal
11 10 (0.50%) EPiServer
12 8 (0.40%) Apache
13 5 (0.25%) Ethereum
14 4 (0.20%) Apache Pig
14 4 (0.20%) IIS
14 4 (0.20%) SharePoint 2013
15 2 (0.10%) CICS
15 2 (0.10%) MS Exchange
15 2 (0.10%) Skype for Business
Applications
1 121 (6.07%) Microsoft Excel
2 72 (3.61%) Microsoft PowerPoint
3 69 (3.46%) Microsoft Office
4 22 (1.10%) Microsoft Project
5 17 (0.85%) Photoshop
6 16 (0.80%) Adobe Creative Suite
7 13 (0.65%) Adobe Illustrator
7 13 (0.65%) MS Visio
8 12 (0.60%) InDesign
9 11 (0.55%) Sketch
10 7 (0.35%) InVision
11 6 (0.30%) Adobe After Effects
12 4 (0.20%) Adobe Premiere
12 4 (0.20%) SPSS
13 3 (0.15%) Adobe XD
13 3 (0.15%) Zeplin
14 2 (0.10%) Marvel
14 2 (0.10%) Maya
14 2 (0.10%) UXPin
14 2 (0.10%) XMetaL
Business Applications
1 94 (4.71%) Dynamics CRM
2 18 (0.90%) Salesforce.com CRM
3 17 (0.85%) SAP S/4HANA
4 10 (0.50%) Dynamics AX
4 10 (0.50%) Eloqua
4 10 (0.50%) NetSuite
5 8 (0.40%) Adobe Campaign
6 7 (0.35%) Magento
6 7 (0.35%) SAP HCM
6 7 (0.35%) SAP Oil and Gas
6 7 (0.35%) Workfront
7 6 (0.30%) Sprinklr
8 4 (0.20%) Oracle CRM
8 4 (0.20%) Oracle Payables
8 4 (0.20%) SAP BPC
9 3 (0.15%) SAP CRM
9 3 (0.15%) SAP Hybris
9 3 (0.15%) Shopify
10 1 (0.050%) Payment Gateway
10 1 (0.050%) SAP BRIM
Cloud Services
1 272 (13.64%) Azure
2 159 (7.97%) Power Platform
3 124 (6.22%) AWS
3 124 (6.22%) Dynamics 365
4 84 (4.21%) GCP
4 84 (4.21%) Google Analytics
5 74 (3.71%) SaaS
6 60 (3.01%) Salesforce Sales Cloud
7 53 (2.66%) Azure DevOps
8 51 (2.56%) Salesforce Service Cloud
9 47 (2.36%) PowerApps
10 46 (2.31%) PaaS
11 40 (2.01%) Adobe Analytics
12 39 (1.96%) Microsoft 365
13 34 (1.71%) GitHub
14 32 (1.60%) Google Data Studio
15 30 (1.50%) Azure Cosmos DB
15 30 (1.50%) Power Automate
16 29 (1.45%) Google Tag Manager
17 26 (1.30%) Azure Logic Apps
Communications & Networking
1 23 (1.15%) Internet
2 10 (0.50%) Intranet
3 9 (0.45%) Network Security
3 9 (0.45%) Radio Access Network
4 8 (0.40%) Firewall
4 8 (0.40%) HTTP
4 8 (0.40%) SAN
5 6 (0.30%) DNS
6 5 (0.25%) LAN
7 4 (0.20%) 4G
7 4 (0.20%) DHCP
7 4 (0.20%) LTE
7 4 (0.20%) VPN
8 3 (0.15%) Broadband
8 3 (0.15%) SMS
9 2 (0.10%) Intrusion Detection
9 2 (0.10%) Skype
9 2 (0.10%) WAN
9 2 (0.10%) Wi-Fi
9 2 (0.10%) Wireless
Database & Business Intelligence
1 136 (6.82%) Power BI
2 53 (2.66%) Data Warehouse
3 52 (2.61%) SQL Server
4 44 (2.21%) Tableau
5 42 (2.11%) Data Lake
6 36 (1.81%) Big Data
7 29 (1.45%) Metadata
8 25 (1.25%) Azure SQL Database
8 25 (1.25%) PostgreSQL
8 25 (1.25%) SQL Server Reporting Services
9 19 (0.95%) Power Query
10 17 (0.85%) Amazon Redshift
11 16 (0.80%) Electronic Patient Records
11 16 (0.80%) MongoDB
12 15 (0.75%) Looker
12 15 (0.75%) Relational Database
13 14 (0.70%) MySQL
14 13 (0.65%) BigQuery
14 13 (0.65%) SQL Server Integration Services
15 12 (0.60%) SAP BW
Development Applications
1 135 (6.77%) JIRA
2 53 (2.66%) Git (software)
3 28 (1.40%) Jenkins
4 19 (0.95%) Visual Studio
5 13 (0.65%) ERwin
6 11 (0.55%) Bitbucket
7 8 (0.40%) PowerDesigner
7 8 (0.40%) Visual Studio Team System
8 7 (0.35%) GitLab
8 7 (0.35%) Selenium
9 6 (0.30%) Balsamiq
9 6 (0.30%) Crucible
9 6 (0.30%) Maven
9 6 (0.30%) Team Foundation Server
10 5 (0.25%) CircleCI
10 5 (0.25%) Dreamweaver
10 5 (0.25%) JUnit
10 5 (0.25%) kappa
10 5 (0.25%) webpack
11 4 (0.20%) SonarQube
General
1 738 (37.01%) Finance
2 483 (24.22%) Social Skills
3 455 (22.82%) Telecoms
4 432 (21.66%) Public Sector
5 409 (20.51%) Manufacturing
6 396 (19.86%) Electronics
7 243 (12.19%) Analytical Skills
8 118 (5.92%) Retail
9 93 (4.66%) Presentation Skills
10 90 (4.51%) Legal
11 89 (4.46%) Advertising
12 55 (2.76%) Influencing Skills
13 53 (2.66%) Banking
14 52 (2.61%) Publishing
15 37 (1.86%) Pharmaceutical
16 34 (1.71%) Organisational Skills
17 32 (1.60%) Games
17 32 (1.60%) Law
18 31 (1.55%) Inclusion and Diversity
19 25 (1.25%) French Language
Job Titles
1 322 (16.15%) Analyst
2 231 (11.58%) Architect
3 194 (9.73%) Developer
4 181 (9.08%) Project Manager
5 142 (7.12%) Business Analyst
6 133 (6.67%) Consultant
7 98 (4.91%) Solutions Architect
8 74 (3.71%) Designer
9 66 (3.31%) Marketing Manager
10 51 (2.56%) Data Analyst
10 51 (2.56%) Salesforce Architect
11 49 (2.46%) Product Manager
12 46 (2.31%) Data Architect
13 40 (2.01%) Data Engineer
14 35 (1.76%) Digital Analyst
14 35 (1.76%) Senior Analyst
15 34 (1.71%) Marketing Analyst
16 32 (1.60%) Product Owner
17 31 (1.55%) IT Manager
18 30 (1.50%) Senior Manager
Libraries, Frameworks & Software Standards
1 126 (6.32%) HTML
2 101 (5.07%) CSS
3 73 (3.66%) .NET
4 63 (3.16%) React
5 46 (2.31%) REST
6 42 (2.11%) JSON
7 39 (1.96%) jQuery
8 35 (1.76%) Node.js
9 29 (1.45%) AngularJS
10 27 (1.35%) Kafka
11 26 (1.30%) HTML5
12 25 (1.25%) SOAP
12 25 (1.25%) XML
13 20 (1.00%) CSS3
13 20 (1.00%) Spring
14 19 (0.95%) RESTful
14 19 (0.95%) Web Services
15 18 (0.90%) GraphQL
16 14 (0.70%) J2EE
17 11 (0.55%) Spring Boot
Miscellaneous
1 191 (9.58%) User Experience
2 113 (5.67%) Social Media
3 55 (2.76%) NHS
4 50 (2.51%) Self-Motivation
5 44 (2.21%) Management Information System
6 39 (1.96%) Marketing Technology
7 37 (1.86%) FMCG
8 35 (1.76%) Greenfield Project
9 34 (1.71%) Mobile App
10 32 (1.60%) Virtual Team
11 29 (1.45%) Data Structures
12 21 (1.05%) Analytical Mindset
12 21 (1.05%) Digital Media
13 19 (0.95%) Reference Data
14 18 (0.90%) Algorithms
15 17 (0.85%) Legacy Systems
16 16 (0.80%) Enterprise Software
17 15 (0.75%) Blog
18 14 (0.70%) Credit Risk
18 14 (0.70%) Graphic Design
Operating Systems
1 83 (4.16%) Windows
2 50 (2.51%) Linux
3 26 (1.30%) Windows 10
4 18 (0.90%) Windows Server
5 10 (0.50%) Apple iOS
6 9 (0.45%) Unix
7 8 (0.40%) Android
7 8 (0.40%) Mac OS
7 8 (0.40%) Red Hat Enterprise Linux
7 8 (0.40%) Windows Server 2019
8 6 (0.30%) Windows Server 2012
9 4 (0.20%) Debian
9 4 (0.20%) Ubuntu
10 3 (0.15%) Kali Linux
10 3 (0.15%) Windows Server 2008
11 2 (0.10%) HPUX
11 2 (0.10%) Solaris
11 2 (0.10%) Windows 2000
11 2 (0.10%) Windows Server 2003
11 2 (0.10%) zOS
Processes & Methodologies
1 600 (30.09%) Digital Marketing
2 593 (29.74%) Agile
3 531 (26.63%) Business Intelligence
4 414 (20.76%) Programme Management
5 375 (18.81%) Analytics
6 339 (17.00%) CRM
7 268 (13.44%) Stakeholder Management
8 232 (11.63%) Project Management
9 172 (8.63%) Problem-Solving
9 172 (8.63%) Scrum
10 170 (8.53%) DevOps
11 165 (8.27%) E-Commerce
12 153 (7.67%) Migration
13 110 (5.52%) B2B
14 102 (5.12%) Decision-Making
15 101 (5.07%) Project Delivery
16 99 (4.96%) Change Management
17 98 (4.91%) Data Modelling
18 93 (4.66%) Business Analysis
18 93 (4.66%) User Stories
Programming Languages
1 253 (12.69%) SQL
2 144 (7.22%) JavaScript
3 129 (6.47%) Python
4 78 (3.91%) Java
5 61 (3.06%) C#
6 45 (2.26%) TypeScript
7 39 (1.96%) R
8 32 (1.60%) PHP
9 28 (1.40%) C
10 22 (1.10%) PowerShell
11 18 (0.90%) T-SQL
12 17 (0.85%) Go
13 14 (0.70%) Bash
14 12 (0.60%) Apex Code
15 7 (0.35%) C++
15 7 (0.35%) Scala
16 6 (0.30%) Kotlin
16 6 (0.30%) Perl
16 6 (0.30%) Ruby
17 5 (0.25%) X++
Qualifications
1 179 (8.98%) Degree
2 123 (6.17%) Security Cleared
3 94 (4.71%) SC Cleared
4 28 (1.40%) DV Cleared
5 17 (0.85%) Computer Science Degree
5 17 (0.85%) PMI Certification
5 17 (0.85%) PMP
6 16 (0.80%) Microsoft Certification
7 13 (0.65%) CISSP
8 12 (0.60%) Master's Degree
9 11 (0.55%) TOGAF Certification
10 9 (0.45%) MCSE
11 8 (0.40%) CESG Certified Professional
12 7 (0.35%) ISEB
12 7 (0.35%) MCSA
13 6 (0.30%) CCNP
13 6 (0.30%) Cisco Certification
13 6 (0.30%) VMware Certified Professional (VCP)
14 5 (0.25%) PRINCE2 Certification
15 4 (0.20%) OCA
Quality Assurance & Compliance
1 48 (2.41%) GDPR
2 46 (2.31%) QA
3 37 (1.86%) Accessibility
3 37 (1.86%) PMO
4 36 (1.81%) Data Quality
5 25 (1.25%) SLA
6 16 (0.80%) NIST
7 12 (0.60%) ISO/IEC 27001
8 6 (0.30%) NCSC
9 5 (0.25%) JSP 440
10 4 (0.20%) RMADS
11 2 (0.10%) Cyber Essentials
11 2 (0.10%) GxP
11 2 (0.10%) HMG Security Policy Framework
11 2 (0.10%) NIST 800
11 2 (0.10%) Sarbanes-Oxley
11 2 (0.10%) WCAG
12 1 (0.050%) Actionable Recommendations
12 1 (0.050%) EMIR
12 1 (0.050%) PSD2
System Software
1 37 (1.86%) Active Directory
1 37 (1.86%) Docker
2 13 (0.65%) VMware Infrastructure
3 7 (0.35%) Virtual Desktop
4 5 (0.25%) Virtual Machines
5 3 (0.15%) VMware ESXi
6 2 (0.10%) Citrix Hypervisor
6 2 (0.10%) Citrix Presentation Server
6 2 (0.10%) MetaFrame
7 1 (0.050%) Firmware
7 1 (0.050%) vSphere
Systems Management
1 40 (2.01%) Kubernetes
2 32 (1.60%) Terraform
3 17 (0.85%) Ansible
4 11 (0.55%) Puppet
4 11 (0.55%) Single Sign-On
5 7 (0.35%) vCenter Server
6 5 (0.25%) Opscode Chef
6 5 (0.25%) Prometheus
7 4 (0.20%) Grafana
7 4 (0.20%) Istio
7 4 (0.20%) NetBackup
8 3 (0.15%) FortiGate
8 3 (0.15%) Jamf Pro
8 3 (0.15%) Kibana
8 3 (0.15%) Microsoft Intune
8 3 (0.15%) SCCM
9 2 (0.10%) Consul
9 2 (0.10%) Fluentd
9 2 (0.10%) logstash
9 2 (0.10%) Rancher
Vendors
1 451 (22.62%) SAP
2 269 (13.49%) Salesforce.com
3 240 (12.04%) Microsoft
4 140 (7.02%) Google
5 128 (6.42%) Adobe
6 59 (2.96%) Oracle
7 57 (2.86%) Salesforce Marketing Cloud
8 29 (1.45%) Databricks
9 26 (1.30%) Pardot
10 25 (1.25%) Facebook
11 24 (1.20%) Cisco
12 23 (1.15%) ServiceNow
13 22 (1.10%) Sitecore
14 21 (1.05%) Splunk
15 19 (0.95%) Informatica
15 19 (0.95%) MuleSoft
15 19 (0.95%) VMware
16 15 (0.75%) BiZZdesign
17 14 (0.70%) Tealium
18 13 (0.65%) Instagram