Period
to 17 September 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 17 September 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
17 Sep 2021
Same period 2020 Same period 2019
Rank 82 87 91
Rank change year-on-year +5 +4 +11
Contract jobs citing Marketing 2,372 859 2,350
As % of all contract jobs advertised in the UK 2.99% 2.85% 2.63%
As % of the General category 5.61% 5.35% 5.06%
Number of daily rates quoted 1,447 588 1,597
10th Percentile £290 £247 £225
25th Percentile £396 £344 £338
Median daily rate (50th Percentile) £500 £475 £450
Median % change year-on-year +5.26% +5.56% +2.27%
75th Percentile £625 £575 £563
90th Percentile £713 £650 £650
UK excluding London median daily rate £450 £500 £425
% change year-on-year -10.00% +17.65% -
Number of hourly rates quoted 50 21 45
10th Percentile £15.98 £17.86 £15.13
25th Percentile £21.06 £21.25 £18.19
Median hourly rate £29.56 £26.00 £28.00
Median % change year-on-year +13.70% -7.14% +12.00%
75th Percentile £48.75 £46.00 £34.75
90th Percentile £63.95 £52.50 £46.75
UK excluding London median hourly rate £26.50 £22.50 £23.50
% change year-on-year +17.78% -4.26% +6.82%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 42,316 16,046 46,438
As % of all contract IT jobs advertised in the UK 53.33% 53.23% 51.92%
Number of daily rates quoted 28,441 10,789 30,046
10th Percentile £306 £263 £263
25th Percentile £413 £375 £370
Median daily rate (50th Percentile) £510 £475 £475
Median % change year-on-year +7.37% - +5.44%
75th Percentile £622 £589 £575
90th Percentile £711 £700 £663
UK excluding London median daily rate £450 £430 £425
% change year-on-year +4.65% +1.18% -
Number of hourly rates quoted 1,377 573 1,519
10th Percentile £12.00 £11.63 £11.00
25th Percentile £13.25 £15.00 £14.00
Median hourly rate £19.00 £22.00 £19.18
Median % change year-on-year -13.64% +14.70% +9.60%
75th Percentile £41.82 £42.75 £40.00
90th Percentile £59.39 £52.50 £50.00
UK excluding London median hourly rate £17.50 £20.00 £17.50
% change year-on-year -12.50% +14.29% +1.04%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 17 September 2021.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 17 September 2021.

Hourly rate histogram for Marketing in the UK

Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 17 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 2,088 £500 +5.26% 1,047
London +4 1,205 £525 +16.67% 421
UK excluding London +8 744 £450 -10.00% 662
Work from Home -23 624 £500 +11.11% 144
South East +5 260 £425 -5.76% 150
South West -5 160 £450 -18.18% 87
North of England +26 153 £486 +11.78% 203
North West 0 88 £506 +1.76% 113
Midlands -21 82 £450 +12.50% 116
Yorkshire -1 54 £475 +11.76% 59
West Midlands -34 48 £463 +15.63% 67
Scotland -50 42 £470 +4.44% 29
East of England -22 40 £388 -12.92% 68
East Midlands -10 33 £413 +142.65% 46
North East -5 11 £435 -24.35% 31
Wales -24 6 £550 -8.33% 10
Northern Ireland - 1 - - 3

For the 6 months to 17 September 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 827 (34.87%) Finance
2 792 (33.39%) Digital Marketing
3 645 (27.19%) Agile Software Development
4 627 (26.43%) Business Intelligence
5 625 (26.35%) Social Skills
6 533 (22.47%) Telecoms
7 530 (22.34%) SAP
8 526 (22.18%) Public Sector
9 505 (21.29%) Programme Management
10 501 (21.12%) Analytics
11 479 (20.19%) Electronics
11 479 (20.19%) Manufacturing
12 402 (16.95%) Salesforce.com
13 381 (16.06%) CRM
14 364 (15.35%) SQL
15 312 (13.15%) Analytical Skills
16 281 (11.85%) Azure
17 278 (11.72%) Microsoft
18 274 (11.55%) Project Management
19 264 (11.13%) Degree
20 261 (11.00%) Problem-Solving
21 254 (10.71%) JavaScript
22 250 (10.54%) HTML
23 237 (9.99%) Stakeholder Management
24 230 (9.70%) Scrum
25 226 (9.53%) User Experience
26 220 (9.27%) Adobe
27 215 (9.06%) E-Commerce
28 184 (7.76%) CSS
29 177 (7.46%) Retail

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 161 (6.79%) CMS
2 96 (4.05%) SharePoint
3 72 (3.04%) Adobe Experience Manager
4 47 (1.98%) Confluence
5 28 (1.18%) WordPress
6 21 (0.89%) BizTalk Server
7 20 (0.84%) Drupal
7 20 (0.84%) Jupyter
8 19 (0.80%) Apache Spark
9 18 (0.76%) Apache
10 12 (0.51%) Headless CMS
10 12 (0.51%) SAS
11 10 (0.42%) Elasticsearch
11 10 (0.42%) Sitecore CMS
11 10 (0.42%) Umbraco
12 8 (0.34%) nginx
12 8 (0.34%) SharePoint 2010
13 4 (0.17%) LiveCycle
13 4 (0.17%) Mule
13 4 (0.17%) Mule ESB
Applications
1 124 (5.23%) Microsoft Excel
2 62 (2.61%) Microsoft PowerPoint
3 56 (2.36%) Microsoft Office
4 40 (1.69%) InVision
5 39 (1.64%) Photoshop
6 34 (1.43%) Sketch
7 30 (1.26%) Adobe Creative Suite
8 28 (1.18%) Figma
9 21 (0.89%) Adobe Illustrator
10 16 (0.67%) InDesign
11 14 (0.59%) Chatbot
11 14 (0.59%) MS Visio
12 11 (0.46%) Zeplin
13 9 (0.38%) Adobe After Effects
14 8 (0.34%) InfoPath
15 7 (0.30%) Adobe Premiere
15 7 (0.30%) Adobe XD
16 6 (0.25%) Microsoft Project
17 4 (0.17%) OmniGraffle
18 3 (0.13%) Adobe Captivate
Business Applications
1 86 (3.63%) Dynamics CRM
2 38 (1.60%) Dynamics AX
3 36 (1.52%) Salesforce.com CRM
4 32 (1.35%) Magento
5 28 (1.18%) Adobe Campaign
6 14 (0.59%) Workfront
7 11 (0.46%) SAP Hybris
8 10 (0.42%) Eloqua
9 8 (0.34%) Oracle EBS
9 8 (0.34%) SAP S/4HANA
9 8 (0.34%) Shopify
10 7 (0.30%) iTrent
10 7 (0.30%) Social Studio
11 6 (0.25%) NetSuite
11 6 (0.25%) Sprinklr
12 5 (0.21%) Unica
13 4 (0.17%) Sparx Enterprise Architect
14 3 (0.13%) Cloudability
14 3 (0.13%) Oracle BRM
14 3 (0.13%) Payment Gateway
Cloud Services
1 281 (11.85%) Azure
2 170 (7.17%) AWS
3 152 (6.41%) Power Platform
4 104 (4.38%) Dynamics 365
5 89 (3.75%) Salesforce Sales Cloud
6 83 (3.50%) Salesforce Service Cloud
7 82 (3.46%) SaaS
8 73 (3.08%) Google Analytics
9 71 (2.99%) Microsoft 365
10 66 (2.78%) Adobe Analytics
11 60 (2.53%) PaaS
12 59 (2.49%) GitHub
13 55 (2.32%) IaaS
14 44 (1.85%) GCP
15 32 (1.35%) Serverless
16 29 (1.22%) PowerApps
17 27 (1.14%) Azure Logic Apps
18 22 (0.93%) Azure Active Directory
18 22 (0.93%) Power Automate
19 21 (0.89%) Slack
Communications & Networking
1 32 (1.35%) SMS
2 27 (1.14%) HTTP
2 27 (1.14%) Internet
3 19 (0.80%) VPN
4 18 (0.76%) Firewall
5 17 (0.72%) DNS
6 14 (0.59%) Network Security
6 14 (0.59%) Unified Communications
6 14 (0.59%) VoIP
7 13 (0.55%) Wi-Fi
8 11 (0.46%) Intranet
8 11 (0.46%) WAN
9 9 (0.38%) LAN
10 8 (0.34%) CTI
10 8 (0.34%) Ethernet
10 8 (0.34%) Remote Desktop
10 8 (0.34%) Wireless
11 7 (0.30%) VLAN
12 6 (0.25%) Radio Access Network
12 6 (0.25%) SAN
Database & Business Intelligence
1 135 (5.69%) Power BI
2 94 (3.96%) Tableau
3 73 (3.08%) Metadata
4 71 (2.99%) Data Warehouse
5 67 (2.82%) SQL Server
6 44 (1.85%) MySQL
7 41 (1.73%) Metadata Repository
8 36 (1.52%) Relational Database
9 34 (1.43%) NoSQL
10 33 (1.39%) Big Data
10 33 (1.39%) Data Lake
10 33 (1.39%) PostgreSQL
11 26 (1.10%) QlikView
12 22 (0.93%) BusinessObjects
13 21 (0.89%) Redis
13 21 (0.89%) SQL Server Integration Services
14 20 (0.84%) Amazon Redshift
14 20 (0.84%) Azure SQL Database
15 19 (0.80%) Amazon DynamoDB
16 16 (0.67%) Hadoop
Development Applications
1 138 (5.82%) JIRA
2 103 (4.34%) Git (software)
3 65 (2.74%) Jenkins
4 41 (1.73%) Subversion
5 24 (1.01%) Bitbucket
6 22 (0.93%) Mockito
7 14 (0.59%) JMeter
7 14 (0.59%) Visual Studio
8 13 (0.55%) JUnit
9 12 (0.51%) Postman
9 12 (0.51%) Visual Studio Team System
10 11 (0.46%) Selenium
11 9 (0.38%) Gatling
11 9 (0.38%) GitLab
12 8 (0.34%) Grunt
12 8 (0.34%) gulp
12 8 (0.34%) Octopus Deploy
12 8 (0.34%) Oracle APEX
12 8 (0.34%) SoapUI
12 8 (0.34%) SpecFlow
General
1 827 (34.87%) Finance
2 625 (26.35%) Social Skills
3 533 (22.47%) Telecoms
4 526 (22.18%) Public Sector
5 479 (20.19%) Electronics
5 479 (20.19%) Manufacturing
6 312 (13.15%) Analytical Skills
7 177 (7.46%) Retail
8 155 (6.53%) Presentation Skills
9 92 (3.88%) Advertising
10 76 (3.20%) Legal
11 67 (2.82%) Organisational Skills
12 62 (2.61%) Banking
13 42 (1.77%) Documentation Skills
13 42 (1.77%) Publishing
14 36 (1.52%) Influencing Skills
15 35 (1.48%) Games
16 34 (1.43%) Billing
17 33 (1.39%) French Language
17 33 (1.39%) German Language
Job Titles
1 308 (12.98%) Developer
2 306 (12.90%) Analyst
3 266 (11.21%) Architect
4 171 (7.21%) Consultant
5 163 (6.87%) Project Manager
6 130 (5.48%) Marketing Manager
7 120 (5.06%) Business Analyst
8 86 (3.63%) Solutions Architect
9 75 (3.16%) Designer
10 72 (3.04%) Product Manager
11 68 (2.87%) Data Architect
12 66 (2.78%) Data Analyst
13 62 (2.61%) Salesforce Architect
14 49 (2.07%) Marketing Analyst
15 47 (1.98%) Data Engineer
15 47 (1.98%) Product Owner
16 45 (1.90%) Data Scientist
17 43 (1.81%) Salesforce Developer
18 36 (1.52%) Marketing Consultant
19 35 (1.48%) DevOps Engineer
Libraries, Frameworks & Software Standards
1 250 (10.54%) HTML
2 184 (7.76%) CSS
3 84 (3.54%) .NET
3 84 (3.54%) React
4 79 (3.33%) Web Services
5 72 (3.04%) Node.js
6 50 (2.11%) REST
7 46 (1.94%) HTML5
8 44 (1.85%) RESTful
9 43 (1.81%) jQuery
10 40 (1.69%) XML
11 39 (1.64%) J2EE
12 34 (1.43%) CSS3
13 33 (1.39%) SOAP
14 32 (1.35%) AngularJS
15 30 (1.26%) Spring
16 28 (1.18%) Kafka
17 26 (1.10%) JSON
18 24 (1.01%) GraphQL
18 24 (1.01%) OSGi
Miscellaneous
1 226 (9.53%) User Experience
2 126 (5.31%) Social Media
3 94 (3.96%) Management Information System
4 70 (2.95%) NHS
5 55 (2.32%) Marketing Technology
5 55 (2.32%) Mobile App
5 55 (2.32%) Self-Motivation
6 48 (2.02%) Virtual Team
7 41 (1.73%) Algorithms
8 40 (1.69%) FMCG
9 32 (1.35%) Digital Media
10 25 (1.05%) Blog
11 23 (0.97%) Data Protection Act
11 23 (0.97%) Public Cloud
12 20 (0.84%) Analytical Mindset
12 20 (0.84%) Data Structures
13 19 (0.80%) Taxonomies
14 18 (0.76%) Life Science
15 17 (0.72%) Legacy Systems
16 15 (0.63%) Greenfield Project
Operating Systems
1 66 (2.78%) Windows
2 56 (2.36%) Linux
3 20 (0.84%) Android
3 20 (0.84%) Unix
4 18 (0.76%) Windows 10
5 17 (0.72%) Apple iOS
6 14 (0.59%) Windows Server
7 9 (0.38%) Mac OS X
8 8 (0.34%) Windows Mobile
9 5 (0.21%) Windows Server 2012
10 4 (0.17%) Red Hat Enterprise Linux
11 3 (0.13%) Amazon Linux
11 3 (0.13%) CentOS
11 3 (0.13%) Windows Server 2008
12 1 (0.042%) Tizen
12 1 (0.042%) Ubuntu
12 1 (0.042%) webOS
12 1 (0.042%) Windows Server 2016
12 1 (0.042%) Windows Server 2019
Processes & Methodologies
1 792 (33.39%) Digital Marketing
2 645 (27.19%) Agile Software Development
3 627 (26.43%) Business Intelligence
4 505 (21.29%) Programme Management
5 501 (21.12%) Analytics
6 381 (16.06%) CRM
7 274 (11.55%) Project Management
8 261 (11.00%) Problem-Solving
9 237 (9.99%) Stakeholder Management
10 230 (9.70%) Scrum
11 215 (9.06%) E-Commerce
12 175 (7.38%) DevOps
13 162 (6.83%) Migration
14 153 (6.45%) Data Analysis
15 147 (6.20%) Data Modelling
16 143 (6.03%) B2B
17 138 (5.82%) User Stories
17 138 (5.82%) Visualisation
18 122 (5.14%) Decision-Making
19 120 (5.06%) Software Engineering
Programming Languages
1 364 (15.35%) SQL
2 254 (10.71%) JavaScript
3 161 (6.79%) Java
4 157 (6.62%) Python
5 105 (4.43%) C#
6 57 (2.40%) PHP
7 55 (2.32%) TypeScript
8 50 (2.11%) R
9 32 (1.35%) Apex Code
10 25 (1.05%) PowerShell
11 22 (0.93%) Scala
12 21 (0.89%) Bash Shell
12 21 (0.89%) T-SQL
13 20 (0.84%) C
13 20 (0.84%) C++
14 18 (0.76%) ES6
14 18 (0.76%) VBA
15 16 (0.67%) ES7
15 16 (0.67%) Java 11
15 16 (0.67%) Java 8
Qualifications
1 264 (11.13%) Degree
2 107 (4.51%) Security Cleared
3 79 (3.33%) SC Cleared
4 26 (1.10%) DV Cleared
5 23 (0.97%) MBA
6 16 (0.67%) CISSP
7 15 (0.63%) Master's Degree
8 14 (0.59%) Microsoft Certification
9 13 (0.55%) PMP
10 12 (0.51%) Computer Science Degree
10 12 (0.51%) TOGAF Certification
11 10 (0.42%) Cisco Certification
11 10 (0.42%) PhD
12 9 (0.38%) PMI Certification
13 8 (0.34%) CESG Certified Professional
14 7 (0.30%) CISM
15 6 (0.25%) CCNA
16 5 (0.21%) AWS Certification
16 5 (0.21%) ITIL Certification
16 5 (0.21%) PRINCE2 Certification
Quality Assurance & Compliance
1 77 (3.25%) QA
2 54 (2.28%) Accessibility
3 53 (2.23%) Data Quality
4 47 (1.98%) GDPR
5 21 (0.89%) ISO/IEC 27001
6 15 (0.63%) PMO
7 11 (0.46%) JSP 440
7 11 (0.46%) SLA
8 7 (0.30%) RMADS
9 6 (0.25%) HMG Security Policy Framework
10 5 (0.21%) GRC
10 5 (0.21%) NIST
10 5 (0.21%) PCI DSS
11 4 (0.17%) Actionable Recommendations
11 4 (0.17%) Sarbanes-Oxley
12 3 (0.13%) COBIT
12 3 (0.13%) HL7
12 3 (0.13%) NCSC
12 3 (0.13%) NIST 800
12 3 (0.13%) UCITS
System Software
1 66 (2.78%) Docker
2 47 (1.98%) Active Directory
3 8 (0.34%) vSphere
4 3 (0.13%) VMware Infrastructure
5 2 (0.084%) XenApp
5 2 (0.084%) XenDesktop
6 1 (0.042%) Hyper-V
Systems Management
1 54 (2.28%) Kubernetes
2 46 (1.94%) Terraform
3 28 (1.18%) Ansible
4 21 (0.89%) Prometheus
5 19 (0.80%) Grafana
6 16 (0.67%) Rancher
7 12 (0.51%) Istio
7 12 (0.51%) SCCM
8 11 (0.46%) Microsoft Intune
9 10 (0.42%) Kibana
10 9 (0.38%) Consul
10 9 (0.38%) Fluentd
10 9 (0.38%) logstash
11 8 (0.34%) Active Directory Federation Services
12 7 (0.30%) Single Sign-On
12 7 (0.30%) Tivoli Storage Manager
13 5 (0.21%) Puppet
14 4 (0.17%) CloudHub
15 2 (0.084%) AirWatch
15 2 (0.084%) Cisco CUCM
Vendors
1 530 (22.34%) SAP
2 402 (16.95%) Salesforce.com
3 278 (11.72%) Microsoft
4 220 (9.27%) Adobe
5 154 (6.49%) Salesforce Marketing Cloud
6 121 (5.10%) Google
7 86 (3.63%) Oracle
8 44 (1.85%) Sparx
9 38 (1.60%) Pardot
10 36 (1.52%) Marketo
11 35 (1.48%) Alteryx
12 29 (1.22%) Remedy
13 27 (1.14%) Cisco
14 23 (0.97%) Cadence
14 23 (0.97%) VMware
15 22 (0.93%) Pega
16 17 (0.72%) MuleSoft
17 16 (0.67%) Informatica
17 16 (0.67%) Sitecore
18 15 (0.63%) ServiceNow