Period
to 14 November 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 14 November 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
14 Nov 2019
Same period 2018 Same period 2017
Rank 90 100 80
Rank change year-on-year +10 -20 +3
Contract jobs citing Marketing 2,210 2,622 3,178
As % of all contract IT jobs advertised in the UK 2.62% 2.51% 3.08%
As % of the General category 6.86% 6.27% 7.05%
Number of daily rates quoted 1,539 1,805 2,063
UK median daily rate £450 £450 £430
Median daily rate % change year-on-year - +4.65% +7.50%
10th Percentile £219 £250 £225
90th Percentile £663 £613 £600
UK excluding London median daily rate £425 £425 £413
% change year-on-year - +3.03% +10.00%
Number of hourly rates quoted 46 55 79
UK median hourly rate £26.50 £24.11 £27.00
Median hourly rate % change year-on-year +9.91% -10.70% +35.00%
10th Percentile £7.75 £11.17 £13.95
90th Percentile £51.25 £56.00 £44.00
UK excluding London median hourly rate £28.50 £19.25 £20.00
% change year-on-year +48.05% -3.75% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 32,194 41,821 45,106
As % of all contract IT jobs advertised in the UK 38.23% 40.07% 43.78%
Number of daily rates quoted 20,621 27,225 29,816
UK median daily rate £475 £475 £450
Median daily rate % change year-on-year - +5.56% +2.27%
10th Percentile £285 £297 £270
90th Percentile £675 £675 £650
UK excluding London median daily rate £438 £425 £404
% change year-on-year +2.94% +5.16% +1.04%
Number of hourly rates quoted 993 1,129 1,112
UK median hourly rate £22.00 £21.76 £22.00
Median hourly rate % change year-on-year +1.10% -1.09% +7.32%
10th Percentile £12.44 £12.00 £11.26
90th Percentile £50.00 £48.75 £47.50
UK excluding London median hourly rate £21.00 £20.50 £22.00
% change year-on-year +2.44% -6.82% +10.00%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 14 November 2019.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 14 November 2019.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 14 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 2,079 £450 - 1,135
London +22 1,186 £475 +5.56% 387
UK excluding London -13 979 £425 - 814
South East -12 331 £388 -6.06% 195
South West +10 287 £475 +11.76% 122
North of England -23 99 £425 +3.03% 199
Midlands -1 97 £450 +5.88% 133
Scotland +59 83 £400 +6.67% 39
West Midlands +4 72 £450 +2.86% 85
East of England -67 61 £423 -19.52% 102
Yorkshire +22 51 £425 +17.24% 64
North West -36 47 £440 +6.67% 115
East Midlands -3 23 £400 +3.23% 47
Wales +16 17 £450 +1.69% 22
Northern Ireland +5 4 £425 -10.53% 6
North East 0 1 £900 +50.00% 20

For the 6 months to 14 November 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 842 (38.10%) Finance
2 768 (34.75%) Digital Marketing
3 650 (29.41%) Agile Software Development
4 627 (28.37%) Business Intelligence
5 591 (26.74%) Telecoms
6 574 (25.97%) SAP
7 557 (25.20%) Public Sector
8 551 (24.93%) Programme Management
9 546 (24.71%) Manufacturing
10 530 (23.98%) Electronics
11 354 (16.02%) Analytics
12 310 (14.03%) CRM
13 306 (13.85%) HTML
14 302 (13.67%) JavaScript
15 288 (13.03%) Salesforce.com
16 266 (12.04%) CSS
17 261 (11.81%) Microsoft
18 220 (9.95%) Adobe
19 211 (9.55%) SQL
20 210 (9.50%) Project Management
21 206 (9.32%) Analytical Skills
22 202 (9.14%) Security Cleared
23 195 (8.82%) User Experience
24 192 (8.69%) Stakeholder Management
25 190 (8.60%) Problem-Solving
26 178 (8.05%) Retail
27 174 (7.87%) Scrum
28 171 (7.74%) E-Commerce
28 171 (7.74%) Degree
29 156 (7.06%) Java

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 107 (4.84%) CMS
2 69 (3.12%) Adobe Experience Manager
3 54 (2.44%) SharePoint
4 46 (2.08%) Confluence
5 33 (1.49%) WordPress
6 32 (1.45%) Elasticsearch
7 27 (1.22%) Apache
8 22 (1.00%) SAS
9 14 (0.63%) Apache Spark
10 11 (0.50%) Drupal
11 9 (0.41%) Mule
11 9 (0.41%) Oracle Service Bus
11 9 (0.41%) Oracle SOA Suite
11 9 (0.41%) Skype for Business
12 8 (0.36%) Tomcat
13 7 (0.32%) Umbraco
14 6 (0.27%) IIS
14 6 (0.27%) WebLogic
15 5 (0.23%) EPiServer
15 5 (0.23%) Sitecore CMS
Applications
1 118 (5.34%) Microsoft Excel
2 66 (2.99%) Photoshop
3 65 (2.94%) Microsoft PowerPoint
4 57 (2.58%) Microsoft Office
5 40 (1.81%) Adobe Illustrator
6 38 (1.72%) Sketch
7 31 (1.40%) InVision
8 26 (1.18%) Adobe Creative Suite
8 26 (1.18%) Microsoft Project
9 14 (0.63%) InDesign
10 13 (0.59%) MS Visio
11 9 (0.41%) SPSS
12 6 (0.27%) Adobe XD
12 6 (0.27%) Zeplin
13 5 (0.23%) Adobe Premiere
14 4 (0.18%) 3ds Max
14 4 (0.18%) Marvel
14 4 (0.18%) OmniGraffle
15 3 (0.14%) GNU Octave
15 3 (0.14%) SketchUp
Business Applications
1 77 (3.48%) Dynamics CRM
2 39 (1.76%) Adobe Campaign
3 38 (1.72%) Eloqua
4 18 (0.81%) Salesforce.com CRM
5 10 (0.45%) SAP CRM
6 7 (0.32%) Unica
7 6 (0.27%) Magento
8 5 (0.23%) NetSuite
8 5 (0.23%) SAP HCM
8 5 (0.23%) Sprinklr
9 4 (0.18%) SAP HR
9 4 (0.18%) SAP Payroll
10 3 (0.14%) Dynamics AX
10 3 (0.14%) Oracle Applications
11 2 (0.090%) Changepoint
11 2 (0.090%) Dynamics NAV
11 2 (0.090%) Oracle BPM
11 2 (0.090%) Remedy ITSM
11 2 (0.090%) Sparx Enterprise Architect
11 2 (0.090%) Workfront
Cloud Services
1 150 (6.79%) Azure
2 93 (4.21%) AWS
3 76 (3.44%) Google Analytics
4 71 (3.21%) Adobe Analytics
5 70 (3.17%) Power Platform
6 64 (2.90%) Office 365
6 64 (2.90%) SaaS
7 42 (1.90%) Salesforce Service Cloud
8 32 (1.45%) Dynamics 365
8 32 (1.45%) PaaS
9 30 (1.36%) GCP
10 26 (1.18%) IaaS
11 18 (0.81%) GitHub
11 18 (0.81%) Salesforce Sales Cloud
12 16 (0.72%) Azure Active Directory
13 15 (0.68%) Serverless
14 14 (0.63%) AWS Lambda
15 12 (0.54%) Amazon S3
15 12 (0.54%) Force.com
16 11 (0.50%) SuccessFactors
Communications & Networking
1 30 (1.36%) Firewall
2 23 (1.04%) DNS
3 19 (0.86%) Intranet
4 18 (0.81%) Internet
4 18 (0.81%) WAN
5 14 (0.63%) SMS
6 11 (0.50%) DHCP
6 11 (0.50%) Radio Access Network
6 11 (0.50%) Skype
6 11 (0.50%) VPN
7 10 (0.45%) TCP/IP
8 9 (0.41%) LAN
9 8 (0.36%) Network Security
9 8 (0.36%) Wireless
10 7 (0.32%) Broadband
11 6 (0.27%) Ethernet
11 6 (0.27%) HTTP
11 6 (0.27%) Remote Desktop
11 6 (0.27%) SSH
11 6 (0.27%) Wi-Fi
Database & Business Intelligence
1 70 (3.17%) SQL Server
2 68 (3.08%) Power BI
3 55 (2.49%) Data Warehouse
4 54 (2.44%) MySQL
5 46 (2.08%) PostgreSQL
6 44 (1.99%) Relational Database
7 39 (1.76%) Big Data
8 23 (1.04%) Data Lake
9 22 (1.00%) RDBMS
10 20 (0.90%) Hadoop
11 19 (0.86%) NoSQL
11 19 (0.86%) SQL Server Integration Services
12 18 (0.81%) Amazon Redshift
13 16 (0.72%) Data Mining
14 15 (0.68%) SQL Server Reporting Services
15 13 (0.59%) BigQuery
16 12 (0.54%) SQL Server Analysis Services
17 11 (0.50%) Qlik Sense
18 10 (0.45%) BusinessObjects
19 9 (0.41%) MongoDB
Development Applications
1 105 (4.75%) Git (software)
2 104 (4.71%) JIRA
3 38 (1.72%) Jenkins
4 24 (1.09%) Axure RP
5 22 (1.00%) Visual Studio
6 19 (0.86%) Subversion
6 19 (0.86%) Visual Studio Team System
7 17 (0.77%) Selenium
8 15 (0.68%) TeamCity
9 14 (0.63%) JUnit
9 14 (0.63%) Team Foundation Server
10 12 (0.54%) Cucumber
11 10 (0.45%) Bitbucket
11 10 (0.45%) GitLab
12 9 (0.41%) Maven
12 9 (0.41%) webpack
13 8 (0.36%) gulp
14 7 (0.32%) git-flow
14 7 (0.32%) Mocha
15 6 (0.27%) Vagrant
General
1 842 (38.10%) Finance
2 591 (26.74%) Telecoms
3 557 (25.20%) Public Sector
4 546 (24.71%) Manufacturing
5 530 (23.98%) Electronics
6 178 (8.05%) Retail
7 103 (4.66%) Advertising
8 86 (3.89%) Banking
9 71 (3.21%) Legal
10 54 (2.44%) Publishing
11 33 (1.49%) Games
12 22 (1.00%) Law
13 21 (0.95%) Pharmaceutical
14 19 (0.86%) Investment Banking
15 17 (0.77%) Billing
16 12 (0.54%) Automotive
17 11 (0.50%) Local Government
17 11 (0.50%) Military
18 10 (0.45%) Brand Awareness
19 9 (0.41%) Back Office
Job Titles
1 400 (18.10%) Developer
2 241 (10.90%) Analyst
3 200 (9.05%) Architect
4 174 (7.87%) Consultant
5 156 (7.06%) Project Manager
6 108 (4.89%) Designer
7 98 (4.43%) Business Analyst
8 78 (3.53%) Solutions Architect
9 74 (3.35%) Marketing Manager
9 74 (3.35%) Windows Engineer
10 64 (2.90%) Salesforce Developer
11 63 (2.85%) Senior Developer
12 51 (2.31%) Desktop Support
12 51 (2.31%) Support Engineer
13 47 (2.13%) Administrator
14 46 (2.08%) Desktop Engineer
15 45 (2.04%) Coordinator
15 45 (2.04%) Windows Support Engineer
16 43 (1.95%) Data Scientist
16 43 (1.95%) UX Designer
Libraries, Frameworks & Software Standards
1 306 (13.85%) HTML
2 266 (12.04%) CSS
3 89 (4.03%) Web Services
4 84 (3.80%) .NET
4 84 (3.80%) jQuery
5 78 (3.53%) HTML5
6 76 (3.44%) XML
7 75 (3.39%) React
8 72 (3.26%) REST
9 70 (3.17%) Node.js
10 64 (2.90%) CSS3
11 61 (2.76%) AngularJS
12 58 (2.62%) SOAP
13 47 (2.13%) JSON
14 42 (1.90%) Visualforce
15 39 (1.76%) RESTful
16 38 (1.72%) Sass
17 30 (1.36%) Twitter Bootstrap
18 29 (1.31%) OAuth
19 26 (1.18%) Spring
Miscellaneous
1 206 (9.32%) Analytical Skills
2 195 (8.82%) User Experience
3 120 (5.43%) Social Media
4 65 (2.94%) Management Information System
5 52 (2.35%) Greenfield Project
6 50 (2.26%) Mobile App
6 50 (2.26%) Self-Motivation
7 41 (1.86%) NHS
8 38 (1.72%) Marketing Technology
9 33 (1.49%) Algorithms
10 32 (1.45%) Virtual Team
11 25 (1.13%) Enterprise Software
12 24 (1.09%) Public Cloud
13 23 (1.04%) Digital Media
14 20 (0.90%) Graphic Design
15 19 (0.86%) Analytical Mindset
15 19 (0.86%) Blog
15 19 (0.86%) Data Centre
16 16 (0.72%) Animation
17 15 (0.68%) FMCG
Operating Systems
1 144 (6.52%) Windows
2 119 (5.38%) Windows 10
3 82 (3.71%) Linux
4 54 (2.44%) Windows 7
5 36 (1.63%) Apple iOS
6 34 (1.54%) Android
7 18 (0.81%) Windows Server
8 10 (0.45%) Red Hat Enterprise Linux
8 10 (0.45%) Unix
9 8 (0.36%) Windows Server 2012
10 7 (0.32%) HPUX
10 7 (0.32%) Windows 8
11 5 (0.23%) Windows XP
12 4 (0.18%) Windows Mobile
13 3 (0.14%) CentOS
13 3 (0.14%) Mac OS X
13 3 (0.14%) Oracle Linux
13 3 (0.14%) Windows Server 2008
14 2 (0.090%) AIX
14 2 (0.090%) Amazon Linux
Processes & Methodologies
1 768 (34.75%) Digital Marketing
2 650 (29.41%) Agile Software Development
3 627 (28.37%) Business Intelligence
4 551 (24.93%) Programme Management
5 354 (16.02%) Analytics
6 310 (14.03%) CRM
7 210 (9.50%) Project Management
8 192 (8.69%) Stakeholder Management
9 190 (8.60%) Problem-Solving
10 174 (7.87%) Scrum
11 171 (7.74%) E-Commerce
12 140 (6.33%) DevOps
13 117 (5.29%) Migration
14 109 (4.93%) Data Science
14 109 (4.93%) TDD
15 101 (4.57%) Front End Development
16 97 (4.39%) Web Development
17 96 (4.34%) User Stories
18 88 (3.98%) Mentoring
19 85 (3.85%) Project Delivery
Programming Languages
1 302 (13.67%) JavaScript
2 211 (9.55%) SQL
3 156 (7.06%) Java
4 134 (6.06%) Python
5 76 (3.44%) C#
6 64 (2.90%) Apex Code
7 62 (2.81%) PHP
8 43 (1.95%) R
9 32 (1.45%) C
10 31 (1.40%) Java 8
11 29 (1.31%) ES6
12 24 (1.09%) Bash Shell
12 24 (1.09%) TypeScript
13 18 (0.81%) Scala
14 16 (0.72%) C++
15 15 (0.68%) PowerShell
16 14 (0.63%) SOQL
17 12 (0.54%) T-SQL
18 10 (0.45%) Ruby
19 9 (0.41%) Kotlin
Qualifications
1 202 (9.14%) Security Cleared
2 171 (7.74%) Degree
3 134 (6.06%) SC Cleared
4 72 (3.26%) DV Cleared
5 22 (1.00%) Computer Science Degree
6 21 (0.95%) Cisco Certification
7 14 (0.63%) Master's Degree
7 14 (0.63%) PMI Certification
8 11 (0.50%) CCNA
8 11 (0.50%) PhD
9 8 (0.36%) CCIE
9 8 (0.36%) CISSP
9 8 (0.36%) ISEB
9 8 (0.36%) MBA
10 6 (0.27%) BPSS Clearance
10 6 (0.27%) MCP
10 6 (0.27%) PMP
10 6 (0.27%) TOGAF Certification
11 5 (0.23%) CISM
11 5 (0.23%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 82 (3.71%) QA
2 35 (1.58%) GDPR
3 34 (1.54%) Data Quality
4 27 (1.22%) JSP 440
5 26 (1.18%) PMO
6 25 (1.13%) RMADS
7 13 (0.59%) WCAG
8 12 (0.54%) SLA
9 5 (0.23%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
9 5 (0.23%) NCSC
9 5 (0.23%) NIST
10 4 (0.18%) ISO/IEC 27001
10 4 (0.18%) WAI
11 3 (0.14%) PCI DSS
12 2 (0.090%) Actionable Recommendations
12 2 (0.090%) GxP
12 2 (0.090%) HL7
12 2 (0.090%) ISO/IEC 27005
12 2 (0.090%) NIST 800
12 2 (0.090%) Sarbanes-Oxley
System Software
1 43 (1.95%) Docker
2 41 (1.86%) Active Directory
3 7 (0.32%) Virtual Machines
4 3 (0.14%) Firmware
4 3 (0.14%) VMware Infrastructure
5 2 (0.090%) Hyper-V
5 2 (0.090%) Terminal Services
5 2 (0.090%) VMware ESXi
5 2 (0.090%) XenApp
6 1 (0.045%) DFS Replication
6 1 (0.045%) HDFS
6 1 (0.045%) Microsoft App-V
6 1 (0.045%) Snort
6 1 (0.045%) Virtual Desktop
6 1 (0.045%) VMware Workstation
6 1 (0.045%) vSphere
6 1 (0.045%) XenDesktop
Systems Management
1 37 (1.67%) SCCM
2 24 (1.09%) AirWatch
2 24 (1.09%) Kubernetes
3 23 (1.04%) Ansible
4 21 (0.95%) Microsoft Intune
5 19 (0.86%) Terraform
6 18 (0.81%) Puppet
7 9 (0.41%) Single Sign-On
8 6 (0.27%) Systems Management Server (SMS)
9 2 (0.090%) Cisco CUCM
9 2 (0.090%) HP Quality Center
9 2 (0.090%) Kibana
9 2 (0.090%) Network Intrusion Detection System
9 2 (0.090%) Opscode Chef
9 2 (0.090%) Salt
10 1 (0.045%) Consul
10 1 (0.045%) Host Intrusion Detection System
10 1 (0.045%) Iperf
10 1 (0.045%) OSSEC
10 1 (0.045%) vCenter Server
Vendors
1 574 (25.97%) SAP
2 288 (13.03%) Salesforce.com
3 261 (11.81%) Microsoft
4 220 (9.95%) Adobe
5 120 (5.43%) Google
6 81 (3.67%) Salesforce Marketing Cloud
7 73 (3.30%) Oracle
8 52 (2.35%) Tableau
9 30 (1.36%) Tealium
10 28 (1.27%) Facebook
11 26 (1.18%) Pardot
12 22 (1.00%) MuleSoft
13 21 (0.95%) Marketo
14 20 (0.90%) Demandware
15 19 (0.86%) Cisco
16 18 (0.81%) IBM
17 17 (0.77%) Sitecore
17 17 (0.77%) Twitter
18 16 (0.72%) Ensighten
19 13 (0.59%) Perforce