Period
to 22 October 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 22 October 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
22 Oct 2018
Same period 2017 Same period 2016
Rank 99 71 84
Rank change year-on-year -28 +13 +1
Contract jobs citing Marketing 2,595 3,200 2,949
As % of all contract IT jobs advertised in the UK 2.51% 3.22% 2.80%
As % of the General category 6.83% 8.06% 7.69%
Number of daily rates quoted 1,793 2,085 2,025
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% +6.67%
10th Percentile £238 £225 £220
90th Percentile £600 £588 £598
UK excluding London median daily rate £425 £415 £375
% change year-on-year +2.41% +10.67% +2.74%
Number of hourly rates quoted 53 68 113
UK median hourly rate £25.00 £26.45 £19.03
Median hourly rate % change year-on-year -5.48% +38.99% -12.51%
10th Percentile £10.50 £13.68 £11.84
90th Percentile £63.00 £43.75 £42.83
UK excluding London median hourly rate £18.38 £20.00 £18.00
% change year-on-year -8.13% +11.11% -24.21%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 37,994 39,701 38,361
As % of all contract IT jobs advertised in the UK 36.79% 39.95% 36.39%
Number of daily rates quoted 24,807 26,315 25,503
UK median daily rate £475 £463 £450
Median daily rate % change year-on-year +2.70% +2.78% +5.88%
10th Percentile £300 £280 £263
90th Percentile £675 £650 £638
UK excluding London median daily rate £425 £410 £400
% change year-on-year +3.66% +2.50% -
Number of hourly rates quoted 886 868 965
UK median hourly rate £23.42 £26.42 £23.50
Median hourly rate % change year-on-year -11.36% +12.43% -3.01%
10th Percentile £12.38 £12.00 £11.25
90th Percentile £50.00 £48.08 £47.25
UK excluding London median hourly rate £24.00 £28.00 £25.00
% change year-on-year -14.29% +12.00% -3.85%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 22 October 2018.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 22 October 2018.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 22 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -32 2,486 £450 +5.88% 1,637
UK excluding London -36 1,314 £425 +2.41% 1,112
London -27 1,247 £450 - 611
South East -25 470 £388 -6.06% 270
East of England 0 219 £525 +2.44% 119
South West -24 209 £425 +3.66% 162
North of England -45 170 £413 +3.77% 293
Midlands -23 154 £415 +10.67% 184
West Midlands -11 96 £425 +9.68% 101
North West -7 95 £413 +4.76% 153
Yorkshire -65 61 £375 -6.25% 112
Scotland -29 56 £385 -3.75% 50
East Midlands +9 54 £388 +10.71% 81
Wales +2 33 £450 -5.26% 33
North East +9 14 £713 +280.00% 28
Northern Ireland - 4 £475 - 3

For the 6 months to 22 October 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 888 (34.22%) Finance
2 877 (33.80%) Digital Marketing
3 797 (30.71%) Agile Software Development
4 603 (23.24%) Business Intelligence
5 562 (21.66%) Telecoms
6 540 (20.81%) SAP
7 539 (20.77%) Programme Management
8 527 (20.31%) Manufacturing
9 506 (19.50%) Electronics
10 449 (17.30%) Analytics
11 350 (13.49%) CRM
12 347 (13.37%) JavaScript
13 345 (13.29%) HTML
13 345 (13.29%) Analytical Skills
14 342 (13.18%) SQL
15 335 (12.91%) Project Management
16 314 (12.10%) User Experience
17 292 (11.25%) Microsoft
18 273 (10.52%) CSS
19 265 (10.21%) Degree
20 254 (9.79%) Scrum
21 247 (9.52%) E-Commerce
22 243 (9.36%) Adobe
23 236 (9.09%) Java
24 228 (8.79%) Stakeholder Management
25 210 (8.09%) Problem-Solving
26 208 (8.02%) Salesforce.com
27 206 (7.94%) Retail
28 192 (7.40%) Web Services
29 186 (7.17%) TDD

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 142 (5.47%) CMS
2 65 (2.50%) Mule
3 64 (2.47%) Adobe Experience Manager
4 60 (2.31%) Oracle Service Bus
5 59 (2.27%) Oracle SOA Suite
6 53 (2.04%) Confluence
7 47 (1.81%) WordPress
8 43 (1.66%) Elasticsearch
8 43 (1.66%) SharePoint
9 33 (1.27%) SAS
10 27 (1.04%) Drupal
11 25 (0.96%) Apache Spark
12 12 (0.46%) Sitecore CMS
13 10 (0.39%) Umbraco
14 9 (0.35%) WebSphere
15 8 (0.31%) Apache
15 8 (0.31%) MS Exchange
16 6 (0.23%) Apache Airflow
16 6 (0.23%) Cloud Foundry
16 6 (0.23%) Oracle Workflow
Applications
1 112 (4.32%) Microsoft Excel
2 99 (3.82%) Microsoft Office
3 79 (3.04%) Microsoft PowerPoint
4 52 (2.00%) Photoshop
5 45 (1.73%) InVision
6 35 (1.35%) Adobe Creative Suite
6 35 (1.35%) Adobe Illustrator
7 34 (1.31%) Microsoft Project
8 19 (0.73%) InDesign
9 17 (0.66%) MS Visio
10 11 (0.42%) SPSS
11 9 (0.35%) Adobe After Effects
12 6 (0.23%) Acrobat
13 5 (0.19%) UserZoom
14 4 (0.15%) Adobe Premiere
14 4 (0.15%) AutoCAD
15 3 (0.12%) Chatbot
15 3 (0.12%) FreeHand
15 3 (0.12%) ImageReady
15 3 (0.12%) Stata
Business Applications
1 77 (2.97%) Dynamics CRM
2 34 (1.31%) Adobe Campaign
3 33 (1.27%) Eloqua
4 22 (0.85%) Magento
5 15 (0.58%) Unica
6 14 (0.54%) Salesforce.com CRM
7 12 (0.46%) SAP Hybris
8 9 (0.35%) Payment Gateway
9 8 (0.31%) FastStats
10 6 (0.23%) Dynamics NAV
11 5 (0.19%) Oracle EBS R12
11 5 (0.19%) Shopify
12 4 (0.15%) NetSuite
13 3 (0.12%) SAP CRM
13 3 (0.12%) SAP MM
13 3 (0.12%) SAP Oil and Gas
13 3 (0.12%) SAP R/3
13 3 (0.12%) SessionCam
13 3 (0.12%) WebTrends
14 2 (0.077%) SAP S/4HANA
Cloud Services
1 162 (6.24%) Amazon AWS
2 119 (4.59%) Google Analytics
3 79 (3.04%) Microsoft Azure
4 56 (2.16%) Office 365
5 52 (2.00%) Dynamics 365
6 40 (1.54%) Salesforce Service Cloud
7 37 (1.43%) Adobe Analytics
8 33 (1.27%) Google Tag Manager
9 31 (1.19%) Google Cloud Platform
10 30 (1.16%) SaaS
11 27 (1.04%) Amazon S3
12 23 (0.89%) AdWords
12 23 (0.89%) Serverless
13 22 (0.85%) Amazon EC2
14 20 (0.77%) GitHub
15 15 (0.58%) Force.com
15 15 (0.58%) PaaS
15 15 (0.58%) Salesforce Sales Cloud
16 14 (0.54%) Amazon ELB
16 14 (0.54%) OneDrive
Communications & Networking
1 28 (1.08%) SMS
2 24 (0.92%) Internet
3 22 (0.85%) Firewall
4 15 (0.58%) Intranet
5 14 (0.54%) HTTP
6 9 (0.35%) DHCP
6 9 (0.35%) TCP/IP
7 8 (0.31%) WAN
8 7 (0.27%) Radio Access Network
9 6 (0.23%) Network Security
9 6 (0.23%) Wireless
10 5 (0.19%) LAN
10 5 (0.19%) Skype
10 5 (0.19%) SMTP
11 4 (0.15%) DNS
11 4 (0.15%) IPsec
11 4 (0.15%) SAN
11 4 (0.15%) VoIP
11 4 (0.15%) VPN
11 4 (0.15%) Wi-Fi
Database & Business Intelligence
1 109 (4.20%) SQL Server
2 101 (3.89%) MySQL
3 73 (2.81%) Big Data
4 69 (2.66%) Data Warehouse
5 60 (2.31%) Power BI
6 54 (2.08%) Relational Database
7 50 (1.93%) SQL Server Integration Services
8 40 (1.54%) NoSQL
9 35 (1.35%) MongoDB
10 32 (1.23%) PostgreSQL
10 32 (1.23%) SQL Server Reporting Services
11 29 (1.12%) Hadoop
12 22 (0.85%) RDBMS
13 19 (0.73%) Amazon Redshift
14 17 (0.66%) BigQuery
15 16 (0.62%) Oracle Database
16 15 (0.58%) SQL Server 2008
17 14 (0.54%) Azure SQL Database
17 14 (0.54%) BusinessObjects
17 14 (0.54%) Data Mining
Development Applications
1 132 (5.09%) Git (software)
2 102 (3.93%) JIRA
3 83 (3.20%) Jenkins
4 53 (2.04%) Maven
5 39 (1.50%) Axure RP
6 37 (1.43%) Selenium
7 31 (1.19%) Team Foundation Server
8 24 (0.92%) SoapUI
9 23 (0.89%) Visual Studio Team System
10 21 (0.81%) Subversion
11 20 (0.77%) Sonatype Nexus
12 18 (0.69%) Visual Studio
12 18 (0.69%) WebDriver
13 17 (0.66%) Artifactory
13 17 (0.66%) Grunt
13 17 (0.66%) JMeter
14 16 (0.62%) Eclipse
15 15 (0.58%) gulp
15 15 (0.58%) JUnit
16 14 (0.54%) Cucumber
General
1 888 (34.22%) Finance
2 562 (21.66%) Telecoms
3 527 (20.31%) Manufacturing
4 506 (19.50%) Electronics
5 206 (7.94%) Retail
6 123 (4.74%) Advertising
7 106 (4.08%) Legal
8 105 (4.05%) Banking
9 69 (2.66%) Publishing
10 31 (1.19%) Games
11 30 (1.16%) Pharmaceutical
12 27 (1.04%) Back Office
13 21 (0.81%) Law
14 19 (0.73%) Digital Economy
14 19 (0.73%) French Language
15 16 (0.62%) German Language
16 15 (0.58%) Front Office
17 13 (0.50%) Billing
18 11 (0.42%) Retail Banking
19 10 (0.39%) Local Government
Job Titles
1 525 (20.23%) Developer
2 383 (14.76%) Analyst
3 231 (8.90%) Project Manager
4 153 (5.90%) Business Analyst
5 146 (5.63%) Designer
6 131 (5.05%) Consultant
7 119 (4.59%) Architect
8 115 (4.43%) Marketing Manager
9 90 (3.47%) Senior Developer
10 78 (3.01%) Data Analyst
11 70 (2.70%) Java Developer
12 65 (2.50%) DevOps Engineer
13 64 (2.47%) Digital Analyst
14 60 (2.31%) Digital Project Manager
15 59 (2.27%) UX Designer
16 57 (2.20%) Front End Developer (Client-Side Developer)
17 56 (2.16%) PHP Developer
18 55 (2.12%) Marketing Analyst
18 55 (2.12%) Product Manager
19 54 (2.08%) Senior Manager
Libraries, Frameworks & Software Standards
1 345 (13.29%) HTML
2 273 (10.52%) CSS
3 192 (7.40%) Web Services
4 155 (5.97%) SOAP
5 135 (5.20%) .NET
6 129 (4.97%) RESTful
7 118 (4.55%) HTML5
8 115 (4.43%) XML
9 107 (4.12%) Middleware
10 96 (3.70%) REST
11 94 (3.62%) JSON
12 82 (3.16%) jQuery
13 78 (3.01%) CSS3
14 72 (2.77%) AngularJS
15 63 (2.43%) Apache Camel
16 59 (2.27%) Node.js
17 57 (2.20%) ASP.NET
18 52 (2.00%) React
19 51 (1.97%) ASP.NET Web API
20 38 (1.46%) XSLT
Miscellaneous
1 345 (13.29%) Analytical Skills
2 314 (12.10%) User Experience
3 164 (6.32%) Greenfield Project
4 146 (5.63%) Social Media
5 90 (3.47%) Mobile App
6 80 (3.08%) Computer Science
7 56 (2.16%) Management Information System
8 50 (1.93%) Algorithms
9 43 (1.66%) Self-Motivation
10 38 (1.46%) NHS
11 36 (1.39%) Virtual Team
12 32 (1.23%) Digital Media
13 30 (1.16%) Fintech
14 28 (1.08%) Credit Risk
15 24 (0.92%) FMCG
16 22 (0.85%) Marketing Technology
17 20 (0.77%) Blog
17 20 (0.77%) Data Structures
18 17 (0.66%) Graphic Design
19 16 (0.62%) Public Cloud
Operating Systems
1 108 (4.16%) Windows
2 100 (3.85%) Linux
3 51 (1.97%) Apple iOS
4 35 (1.35%) Unix
5 34 (1.31%) Windows 10
6 33 (1.27%) Android
7 28 (1.08%) Windows Server
8 24 (0.92%) Windows 7
9 20 (0.77%) Red Hat Enterprise Linux
10 13 (0.50%) Mac OS
11 11 (0.42%) Windows Server 2012
12 10 (0.39%) CentOS
12 10 (0.39%) Windows Server 2008
13 8 (0.31%) Mac OS X
14 7 (0.27%) Solaris
15 5 (0.19%) Windows XP
16 4 (0.15%) Ubuntu
17 3 (0.12%) AIX
18 2 (0.077%) MVS
19 1 (0.039%) Windows Mobile
Processes & Methodologies
1 877 (33.80%) Digital Marketing
2 797 (30.71%) Agile Software Development
3 603 (23.24%) Business Intelligence
4 539 (20.77%) Programme Management
5 449 (17.30%) Analytics
6 350 (13.49%) CRM
7 335 (12.91%) Project Management
8 254 (9.79%) Scrum
9 247 (9.52%) E-Commerce
10 228 (8.79%) Stakeholder Management
11 210 (8.09%) Problem-Solving
12 186 (7.17%) TDD
13 150 (5.78%) SEO
14 135 (5.20%) DevOps
15 129 (4.97%) Migration
16 125 (4.82%) SOA
17 113 (4.35%) Data Analysis
18 111 (4.28%) Workflow
19 109 (4.20%) Content Management
19 109 (4.20%) Decision-Making
Programming Languages
1 347 (13.37%) JavaScript
2 342 (13.18%) SQL
3 236 (9.09%) Java
4 134 (5.16%) Python
5 124 (4.78%) C#
6 103 (3.97%) PHP
7 56 (2.16%) Java 8
8 43 (1.66%) R
9 38 (1.46%) T-SQL
10 34 (1.31%) XPath
11 33 (1.27%) PowerShell
12 32 (1.23%) Apex Code
13 28 (1.08%) Ruby
14 24 (0.92%) ES6
15 19 (0.73%) Groovy
16 18 (0.69%) C
17 16 (0.62%) Java 9
18 15 (0.58%) Perl
19 14 (0.54%) Scala
20 13 (0.50%) SOQL
Qualifications
1 265 (10.21%) Degree
2 135 (5.20%) Security Cleared
3 99 (3.82%) SC Cleared
4 36 (1.39%) Master's Degree
5 35 (1.35%) Computer Science Degree
6 30 (1.16%) PMP
7 29 (1.12%) PMI Certification
8 26 (1.00%) DV Cleared
9 23 (0.89%) MBA
9 23 (0.89%) PRINCE2 Certification
10 21 (0.81%) Microsoft Certification
11 18 (0.69%) PhD
12 14 (0.54%) ISEB
13 12 (0.46%) A+ Certification
14 10 (0.39%) BC Cleared
15 9 (0.35%) APMP
15 9 (0.35%) Numerate Degree
16 6 (0.23%) Cisco Certification
16 6 (0.23%) DBS Check
16 6 (0.23%) MCDST
Quality Assurance & Compliance
1 108 (4.16%) QA
2 43 (1.66%) GDPR
3 37 (1.43%) Data Quality
4 35 (1.35%) PMO
5 15 (0.58%) PCI DSS
6 14 (0.54%) SLA
7 8 (0.31%) GxP
7 8 (0.31%) JSP 440
8 7 (0.27%) Actionable Recommendations
8 7 (0.27%) RMADS
9 5 (0.19%) ISO/IEC 27001
10 4 (0.15%) HL7
10 4 (0.15%) WCAG
11 2 (0.077%) COBIT
11 2 (0.077%) Cyber Essentials
11 2 (0.077%) ISO/IEC 19770
11 2 (0.077%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
12 1 (0.039%) COSHH
12 1 (0.039%) Disclosure Scotland
12 1 (0.039%) PSD2
System Software
1 53 (2.04%) Docker
2 50 (1.93%) Active Directory
3 12 (0.46%) VMware Infrastructure
4 9 (0.35%) Virtual Machines
5 5 (0.19%) HDFS
6 4 (0.15%) Hyper-V
6 4 (0.15%) Virtual Servers
6 4 (0.15%) XenApp
7 3 (0.12%) Apache Flume
7 3 (0.12%) etcd
7 3 (0.12%) flannel
7 3 (0.12%) KVM
7 3 (0.12%) XenDesktop
8 2 (0.077%) Oracle RAC
8 2 (0.077%) Postfix
8 2 (0.077%) Varnish
8 2 (0.077%) VMware ESXi
8 2 (0.077%) VMware NSX
9 1 (0.039%) Apache ZooKeeper
9 1 (0.039%) VirtualBox
Systems Management
1 60 (2.31%) Ansible
2 57 (2.20%) Terraform
3 38 (1.46%) Puppet
4 29 (1.12%) Kubernetes
5 25 (0.96%) SCCM
6 14 (0.54%) Kibana
6 14 (0.54%) Nagios
6 14 (0.54%) Opscode Chef
6 14 (0.54%) Systems Management Server (SMS)
6 14 (0.54%) Uchiwa
6 14 (0.54%) ZABBIX
7 12 (0.46%) Pingdom
8 11 (0.42%) logstash
9 10 (0.39%) Single Sign-On
10 7 (0.27%) WSUS
11 6 (0.23%) Microsoft Intune
12 4 (0.15%) Cisco CUCM
12 4 (0.15%) Oozie
12 4 (0.15%) vCenter Server
13 3 (0.12%) Rancher
Vendors
1 540 (20.81%) SAP
2 292 (11.25%) Microsoft
3 243 (9.36%) Adobe
4 208 (8.02%) Salesforce.com
5 185 (7.13%) Google
6 170 (6.55%) Oracle
7 69 (2.66%) Tableau
8 61 (2.35%) WSO2
9 60 (2.31%) Salesforce Marketing Cloud
10 46 (1.77%) IBM
11 35 (1.35%) Facebook
12 33 (1.27%) hybris
12 33 (1.27%) Sitecore
13 26 (1.00%) Twitter
14 23 (0.89%) ServiceNow
15 22 (0.85%) Cisco
16 19 (0.73%) Apple
16 19 (0.73%) VMware
17 18 (0.69%) Marketo
18 17 (0.66%) Talend