Period
to 8 August 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 8 August 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
8 Aug 2020
Same period 2019 Same period 2018
Rank 89 86 99
Rank change year-on-year -3 +13 -30
Contract jobs citing Marketing 913 2,492 2,623
As % of all contract jobs advertised in the UK 2.59% 2.73% 2.56%
As % of the General category 6.38% 6.92% 6.30%
Number of daily rates quoted 622 1,725 1,850
Median daily rate £475 £450 £438
Median daily rate % change year-on-year +5.56% +2.86% +1.74%
10th Percentile £230 £250 £218
90th Percentile £650 £650 £625
UK excluding London median daily rate £500 £440 £414
% change year-on-year +13.64% +6.28% -2.59%
Number of hourly rates quoted 24 43 41
Median hourly rate £26.50 £23.07 £32.65
Median hourly rate % change year-on-year +14.89% -29.35% +51.84%
10th Percentile £17.86 £11.64 £12.17
90th Percentile £45.31 £41.10 £50.00
UK excluding London median hourly rate £22.79 £23.00 £29.75
% change year-on-year -0.92% -22.69% +48.75%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 14,306 36,030 41,643
As % of all contract IT jobs advertised in the UK 40.62% 39.53% 40.58%
Number of daily rates quoted 9,094 23,232 27,007
Median daily rate £500 £488 £475
Median daily rate % change year-on-year +2.56% +2.63% +5.56%
10th Percentile £290 £300 £288
90th Percentile £713 £675 £675
UK excluding London median daily rate £448 £438 £425
% change year-on-year +2.36% +2.94% +5.20%
Number of hourly rates quoted 533 960 1,075
Median hourly rate £30.58 £22.93 £22.00
Median hourly rate % change year-on-year +33.34% +4.23% -1.68%
10th Percentile £13.00 £12.50 £11.77
90th Percentile £52.50 £50.00 £48.75
Median hourly rate £22.55 £23.50 £20.00
% change year-on-year -4.06% +17.50% -11.11%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 8 August 2020.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 8 August 2020.

Hourly rate histogram for Marketing in the UK

Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 8 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 844 £475 +5.56% 391
London -12 467 £465 -1.59% 131
UK excluding London +3 383 £500 +13.64% 276
South East +33 135 £450 +5.88% 71
South West +11 118 £550 +7.32% 51
Work from Home +10 115 £458 +1.67% 38
North of England +38 48 £435 +2.35% 69
North West +46 35 £485 +14.12% 36
Midlands +23 30 £450 +3.45% 30
West Midlands +22 25 £450 - 20
East of England -6 20 £445 -14.42% 38
Scotland +27 17 £435 +3.57% 13
Wales +30 12 £600 +33.33% 3
Yorkshire +27 12 £425 +5.59% 28
East Midlands +27 5 £170 -58.91% 10
Northern Ireland +17 3 - - 1
North East +30 2 £450 +12.50% 5

For the 6 months to 8 August 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 371 (40.64%) Finance
1 371 (40.64%) Digital Marketing
2 327 (35.82%) Business Intelligence
3 300 (32.86%) SAP
4 297 (32.53%) Telecoms
5 287 (31.43%) Electronics
6 286 (31.33%) Public Sector
7 283 (31.00%) Programme Management
8 281 (30.78%) Agile Software Development
8 281 (30.78%) Manufacturing
9 161 (17.63%) Analytics
10 126 (13.80%) CRM
11 123 (13.47%) Salesforce.com
12 121 (13.25%) Microsoft
13 119 (13.03%) Azure
14 107 (11.72%) Analytical Skills
15 103 (11.28%) SQL
16 95 (10.41%) Security Cleared
17 94 (10.30%) User Experience
18 92 (10.08%) Degree
19 91 (9.97%) Stakeholder Management
20 83 (9.09%) HTML
21 77 (8.43%) Java
22 73 (8.00%) Scrum
23 71 (7.78%) AWS
24 70 (7.67%) JavaScript
25 69 (7.56%) Python
25 69 (7.56%) Web Services
25 69 (7.56%) Adobe
25 69 (7.56%) Project Management

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 53 (5.81%) CMS
2 27 (2.96%) Oracle SOA Suite
3 25 (2.74%) Mule
3 25 (2.74%) Oracle Service Bus
3 25 (2.74%) Red Hat Fuse
4 21 (2.30%) Adobe Experience Manager
5 20 (2.19%) SharePoint
6 17 (1.86%) Apache Spark
7 16 (1.75%) Confluence
8 13 (1.42%) SAS
9 11 (1.20%) WordPress
10 7 (0.77%) Apache
11 6 (0.66%) EPiServer
12 5 (0.55%) Elasticsearch
12 5 (0.55%) Skype for Business
13 3 (0.33%) WebSphere
13 3 (0.33%) WebSphere Application Server
14 2 (0.22%) BizTalk Server
14 2 (0.22%) Drupal
14 2 (0.22%) Sitecore CMS
Applications
1 40 (4.38%) Microsoft Excel
2 24 (2.63%) Microsoft Office
3 19 (2.08%) Microsoft PowerPoint
4 15 (1.64%) MS Visio
5 13 (1.42%) Photoshop
6 8 (0.88%) Sketch
7 6 (0.66%) Adobe Creative Suite
7 6 (0.66%) Figma
7 6 (0.66%) InDesign
7 6 (0.66%) Microsoft Project
8 5 (0.55%) Adobe Illustrator
9 4 (0.44%) Adobe XD
9 4 (0.44%) Chatbot
10 3 (0.33%) Adobe After Effects
10 3 (0.33%) Adobe Premiere
10 3 (0.33%) InVision
11 2 (0.22%) Spreadsheet
11 2 (0.22%) Zeplin
12 1 (0.11%) Blender
12 1 (0.11%) SPSS
Business Applications
1 18 (1.97%) Dynamics CRM
2 11 (1.20%) Adobe Campaign
3 9 (0.99%) Eloqua
4 7 (0.77%) Salesforce.com CRM
5 6 (0.66%) Payment Gateway
5 6 (0.66%) SAP S/4HANA
5 6 (0.66%) Sprinklr
6 5 (0.55%) SAP CRM
7 4 (0.44%) Oracle ERP
7 4 (0.44%) Remedy ITSM
7 4 (0.44%) Workfront
8 3 (0.33%) SAP MDM
8 3 (0.33%) SAP Oil and Gas
8 3 (0.33%) SAP SD
9 2 (0.22%) Dynamics AX
9 2 (0.22%) FastStats
9 2 (0.22%) Oracle Payables
9 2 (0.22%) SAP Hybris
9 2 (0.22%) SAP IS-U
9 2 (0.22%) Social Studio
Cloud Services
1 119 (13.03%) Azure
2 71 (7.78%) AWS
3 43 (4.71%) Power Platform
4 37 (4.05%) Google Analytics
5 35 (3.83%) Office 365
6 33 (3.61%) SaaS
7 27 (2.96%) Salesforce Sales Cloud
8 24 (2.63%) PaaS
8 24 (2.63%) Salesforce Service Cloud
9 20 (2.19%) GCP
10 18 (1.97%) Serverless
11 17 (1.86%) AWS Lambda
12 15 (1.64%) IaaS
13 13 (1.42%) Dynamics 365
14 11 (1.20%) Adobe Analytics
15 10 (1.10%) Amazon S3
15 10 (1.10%) AWS CloudFormation
16 9 (0.99%) Azure Active Directory
17 8 (0.88%) GitHub
18 7 (0.77%) Azure Data Factory
Communications & Networking
1 20 (2.19%) DNS
2 16 (1.75%) Firewall
3 14 (1.53%) HTTP
4 12 (1.31%) Internet
5 7 (0.77%) 4G
5 7 (0.77%) 5G
6 6 (0.66%) Skype
7 5 (0.55%) 3G
7 5 (0.55%) DKIM
7 5 (0.55%) Wi-Fi
8 4 (0.44%) Broadband
8 4 (0.44%) LAN
8 4 (0.44%) VPN
8 4 (0.44%) WAN
9 3 (0.33%) Diameter Protocol
9 3 (0.33%) Intranet
9 3 (0.33%) SAN
9 3 (0.33%) Unified Communications
9 3 (0.33%) VoIP
10 2 (0.22%) Wireless
Database & Business Intelligence
1 44 (4.82%) Big Data
2 39 (4.27%) Power BI
3 30 (3.29%) Data Warehouse
4 21 (2.30%) Hadoop
4 21 (2.30%) Relational Database
5 18 (1.97%) Data Lake
5 18 (1.97%) SQL Server
6 13 (1.42%) Data Mining
7 12 (1.31%) Amazon Redshift
7 12 (1.31%) MySQL
8 11 (1.20%) BusinessObjects
8 11 (1.20%) MongoDB
8 11 (1.20%) SQL Server Integration Services
9 10 (1.10%) Azure SQL Database
9 10 (1.10%) NoSQL
10 8 (0.88%) PostgreSQL
11 7 (0.77%) Amazon DynamoDB
11 7 (0.77%) QlikView
12 5 (0.55%) Azure SQL Data Warehouse
12 5 (0.55%) BigQuery
Development Applications
1 48 (5.26%) Git (software)
2 38 (4.16%) JIRA
3 32 (3.50%) Maven
4 25 (2.74%) Jenkins
5 8 (0.88%) Team Foundation Server
6 7 (0.77%) Selenium
7 6 (0.66%) CircleCI
8 5 (0.55%) GitLab
8 5 (0.55%) Subversion
8 5 (0.55%) Visual Studio
8 5 (0.55%) webpack
9 4 (0.44%) Bitbucket
9 4 (0.44%) JUnit
10 3 (0.33%) Ant
10 3 (0.33%) Eclipse
10 3 (0.33%) Mockito
10 3 (0.33%) PowerDesigner
10 3 (0.33%) SoapUI
11 2 (0.22%) Jasmine
11 2 (0.22%) SpecFlow
General
1 371 (40.64%) Finance
2 297 (32.53%) Telecoms
3 287 (31.43%) Electronics
4 286 (31.33%) Public Sector
5 281 (30.78%) Manufacturing
6 40 (4.38%) Retail
7 22 (2.41%) Advertising
7 22 (2.41%) Publishing
8 20 (2.19%) Legal
9 16 (1.75%) Banking
10 13 (1.42%) Pharmaceutical
11 12 (1.31%) Back Office
12 10 (1.10%) Law
13 8 (0.88%) Games
14 7 (0.77%) German Language
15 6 (0.66%) Billing
15 6 (0.66%) Front Office
15 6 (0.66%) Military
16 4 (0.44%) Spanish Language
17 3 (0.33%) Brand Awareness
Job Titles
1 157 (17.20%) Developer
2 104 (11.39%) Analyst
3 93 (10.19%) Architect
4 53 (5.81%) Business Analyst
5 48 (5.26%) Consultant
6 44 (4.82%) Designer
7 42 (4.60%) Java Developer
8 38 (4.16%) Project Manager
9 32 (3.50%) Senior Developer
10 30 (3.29%) Marketing Manager
11 24 (2.63%) Salesforce Developer
12 22 (2.41%) Data Engineer
12 22 (2.41%) Senior Java Developer
13 21 (2.30%) Solutions Architect
14 19 (2.08%) C# Developer
15 18 (1.97%) Data Scientist
15 18 (1.97%) Integration Developer
15 18 (1.97%) Product Manager
15 18 (1.97%) UX Designer
15 18 (1.97%) Windows Engineer
Libraries, Frameworks & Software Standards
1 83 (9.09%) HTML
2 69 (7.56%) Web Services
3 64 (7.01%) CSS
4 58 (6.35%) SOAP
5 55 (6.02%) Middleware
6 50 (5.48%) JSON
7 45 (4.93%) RESTful
8 44 (4.82%) XML
9 41 (4.49%) REST
10 32 (3.50%) .NET
10 32 (3.50%) Apache Camel
11 30 (3.29%) Swagger
11 30 (3.29%) XSLT
12 29 (3.18%) WireMock
13 25 (2.74%) Velocity
14 23 (2.52%) HTML5
15 22 (2.41%) React
16 19 (2.08%) jQuery
16 19 (2.08%) Node.js
17 17 (1.86%) Kafka
Miscellaneous
1 107 (11.72%) Analytical Skills
2 94 (10.30%) User Experience
3 58 (6.35%) Social Media
4 38 (4.16%) Management Information System
5 24 (2.63%) Algorithms
6 18 (1.97%) Virtual Team
7 17 (1.86%) Marketing Technology
7 17 (1.86%) Mobile App
7 17 (1.86%) NHS
7 17 (1.86%) Self-Motivation
8 16 (1.75%) Greenfield Project
9 15 (1.64%) Analytical Mindset
10 11 (1.20%) Digital Media
10 11 (1.20%) FMCG
11 9 (0.99%) Life Science
12 8 (0.88%) Acoustics
12 8 (0.88%) Blog
13 7 (0.77%) Graphic Design
14 6 (0.66%) Enterprise Software
14 6 (0.66%) Freedom of Information
Operating Systems
1 43 (4.71%) Windows
2 29 (3.18%) Windows 10
3 27 (2.96%) Linux
4 8 (0.88%) Apple iOS
5 7 (0.77%) Android
5 7 (0.77%) Unix
6 6 (0.66%) Red Hat Enterprise Linux
6 6 (0.66%) Windows 7
7 5 (0.55%) Mac OS X
7 5 (0.55%) Windows Server
8 3 (0.33%) Windows Server 2008
9 2 (0.22%) Windows Mobile
9 2 (0.22%) Windows Server 2016
10 1 (0.11%) HPUX
10 1 (0.11%) Mac OS
10 1 (0.11%) Ubuntu
10 1 (0.11%) VME
10 1 (0.11%) Windows Server 2012
10 1 (0.11%) Windows Server 2019
Processes & Methodologies
1 371 (40.64%) Digital Marketing
2 327 (35.82%) Business Intelligence
3 283 (31.00%) Programme Management
4 281 (30.78%) Agile Software Development
5 161 (17.63%) Analytics
6 126 (13.80%) CRM
7 91 (9.97%) Stakeholder Management
8 73 (8.00%) Scrum
9 69 (7.56%) Project Management
10 66 (7.23%) Problem-Solving
11 65 (7.12%) Migration
12 58 (6.35%) TDD
13 55 (6.02%) DevOps
14 54 (5.91%) E-Commerce
15 53 (5.81%) Data Modelling
16 48 (5.26%) Project Delivery
17 47 (5.15%) Machine Learning
18 45 (4.93%) Data Science
19 44 (4.82%) SOA
20 41 (4.49%) Business Analysis
Programming Languages
1 103 (11.28%) SQL
2 77 (8.43%) Java
3 70 (7.67%) JavaScript
4 69 (7.56%) Python
5 36 (3.94%) C#
6 30 (3.29%) XPath
7 21 (2.30%) Apex Code
8 16 (1.75%) R
9 12 (1.31%) Java 8
10 11 (1.20%) PHP
11 9 (0.99%) C
12 8 (0.88%) PowerShell
12 8 (0.88%) TypeScript
13 6 (0.66%) Go
13 6 (0.66%) Ruby
14 5 (0.55%) Bash Shell
14 5 (0.55%) Scala
15 4 (0.44%) SOQL
15 4 (0.44%) SOSL
16 3 (0.33%) ES6
Qualifications
1 95 (10.41%) Security Cleared
2 92 (10.08%) Degree
3 53 (5.81%) SC Cleared
4 38 (4.16%) DV Cleared
5 17 (1.86%) Master's Degree
6 9 (0.99%) CISSP
7 8 (0.88%) Numerate Degree
8 5 (0.55%) MBA
9 4 (0.44%) Cisco Certification
9 4 (0.44%) PMP
10 3 (0.33%) CCNP
10 3 (0.33%) CFA
10 3 (0.33%) CIMA
10 3 (0.33%) CISM
10 3 (0.33%) Microsoft Certification
10 3 (0.33%) PhD
10 3 (0.33%) PMI Certification
11 2 (0.22%) BC Cleared
11 2 (0.22%) CCIE
11 2 (0.22%) ISTQB
Quality Assurance & Compliance
1 37 (4.05%) GDPR
2 20 (2.19%) QA
3 12 (1.31%) Data Quality
4 11 (1.20%) PMO
5 10 (1.10%) ISO/IEC 27001
6 9 (0.99%) JSP 440
7 6 (0.66%) NIST
7 6 (0.66%) WCAG
8 4 (0.44%) NIST 800
8 4 (0.44%) SLA
9 3 (0.33%) RMADS
10 2 (0.22%) COBIT
10 2 (0.22%) WAI
11 1 (0.11%) Cyber Essentials
11 1 (0.11%) Cyber Essentials PLUS
11 1 (0.11%) Def Stans
11 1 (0.11%) ISO/IEC 20000
11 1 (0.11%) P3O
11 1 (0.11%) PCI DSS
11 1 (0.11%) UCITS
System Software
1 30 (3.29%) Docker
2 17 (1.86%) Active Directory
3 3 (0.33%) VMware Infrastructure
4 2 (0.22%) Hyper-V
5 1 (0.11%) KVM
5 1 (0.11%) Virtual Servers
5 1 (0.11%) VMware ESXi
5 1 (0.11%) VMware NSX
Systems Management
1 29 (3.18%) Terraform
2 18 (1.97%) Microsoft Intune
3 17 (1.86%) Kubernetes
4 13 (1.42%) Ansible
5 8 (0.88%) SCCM
6 5 (0.55%) Opscode Chef
6 5 (0.55%) Puppet
6 5 (0.55%) Single Sign-On
7 3 (0.33%) AirWatch
7 3 (0.33%) Prometheus
7 3 (0.33%) Rancher
8 2 (0.22%) Kibana
8 2 (0.22%) logstash
8 2 (0.22%) Packer
8 2 (0.22%) vCenter Server
9 1 (0.11%) Cobbler
9 1 (0.11%) Consul
9 1 (0.11%) Icinga
9 1 (0.11%) Nagios
9 1 (0.11%) WSUS
Vendors
1 300 (32.86%) SAP
2 123 (13.47%) Salesforce.com
3 121 (13.25%) Microsoft
4 69 (7.56%) Adobe
5 61 (6.68%) Google
6 57 (6.24%) Oracle
7 44 (4.82%) Salesforce Marketing Cloud
8 31 (3.40%) Talend
9 26 (2.85%) Tableau
10 25 (2.74%) WSO2
11 20 (2.19%) Databricks
12 19 (2.08%) Pardot
13 13 (1.42%) Marketo
13 13 (1.42%) Pega
14 12 (1.31%) BiZZdesign
14 12 (1.31%) StreamSets
15 11 (1.20%) Facebook
16 8 (0.88%) Teradata
17 7 (0.77%) Atlassian
17 7 (0.77%) VMware