Period
to 24 February 2018

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 24 February 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
24 Feb 2018
Same period 2017 Same period 2016
Rank 86 77 81
Rank change year-on-year -9 +4 +6
Contract jobs citing Marketing 2,818 2,795 2,759
As % of all contract IT jobs advertised in the UK 2.80% 2.91% 2.55%
As % of the General category 7.33% 7.91% 6.54%
Number of daily rates quoted 1,875 1,926 1,877
UK median daily rate £423 £415 £380
Median daily rate % change year-on-year +1.81% +9.21% +1.33%
10th Percentile £219 £225 £207
90th Percentile £600 £600 £563
UK excluding London median daily rate £400 £388 £375
% change year-on-year +3.23% +3.33% -
Number of hourly rates quoted 56 72 94
UK median hourly rate £30.25 £22.50 £23.75
Median hourly rate % change year-on-year +34.44% -5.26% +7.95%
10th Percentile £16.25 £11.11 £13.58
90th Percentile £52.50 £42.98 £52.50
UK excluding London median hourly rate £37.00 £22.45 £21.25
% change year-on-year +64.81% +5.65% +5.59%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 38,450 35,328 42,188
As % of all contract IT jobs advertised in the UK 38.20% 36.84% 39.04%
Number of daily rates quoted 25,335 23,321 26,936
UK median daily rate £475 £450 £428
Median daily rate % change year-on-year +5.56% +5.26% +0.59%
10th Percentile £280 £263 £263
90th Percentile £675 £638 £638
UK excluding London median daily rate £413 £400 £400
% change year-on-year +3.13% - -
Number of hourly rates quoted 893 896 1,110
UK median hourly rate £26.00 £25.00 £27.50
Median hourly rate % change year-on-year +4.00% -9.09% +21.31%
10th Percentile £12.25 £11.32 £12.00
90th Percentile £49.32 £48.07 £49.22
UK excluding London median hourly rate £27.00 £25.00 £27.50
% change year-on-year +8.00% -9.09% +5.77%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 24 February 2018.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 24 February 2018.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 24 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -5 2,743 £425 +2.41% 1,779
London -9 1,573 £438 -2.78% 664
UK excluding London -5 1,207 £400 +3.23% 1,170
South East +2 518 £393 +4.80% 280
East of England +22 192 £513 +36.67% 177
North of England +6 187 £400 +2.56% 325
South West -18 145 £375 - 159
Midlands -19 130 £375 -9.64% 171
North West -2 103 £410 +5.81% 194
East Midlands +19 72 £375 - 71
Yorkshire -13 69 £378 -5.68% 110
West Midlands -44 55 £381 -10.08% 100
Scotland -19 38 £345 +1.47% 27
North East +68 16 £438 +36.72% 21
Wales -25 6 £625 +28.87% 29
Northern Ireland -9 3 £525 +40.00% 1

For the 6 months to 24 February 2018, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 947 (33.61%) Finance
2 796 (28.25%) Agile Software Development
3 776 (27.54%) Digital Marketing
4 585 (20.76%) Business Intelligence
5 512 (18.17%) Telecoms
6 483 (17.14%) Analytics
7 479 (17.00%) SAP
8 435 (15.44%) Electronics
9 433 (15.37%) Manufacturing
10 430 (15.26%) Programme Management
11 420 (14.90%) HTML
12 384 (13.63%) CSS
13 363 (12.88%) JavaScript
14 345 (12.24%) Analytical Skills
15 330 (11.71%) SQL
16 324 (11.50%) CRM
17 317 (11.25%) Project Management
18 303 (10.75%) Adobe
19 295 (10.47%) Salesforce.com
20 284 (10.08%) Degree
21 275 (9.76%) Stakeholder Management
22 272 (9.65%) E-Commerce
23 264 (9.37%) User Experience
24 250 (8.87%) Java
25 243 (8.62%) Scrum
26 225 (7.98%) Microsoft
27 214 (7.59%) CMS
27 214 (7.59%) Retail
28 205 (7.27%) TDD
29 201 (7.13%) Advertising

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 214 (7.59%) CMS
2 82 (2.91%) Adobe Experience Manager
3 67 (2.38%) SAS
4 54 (1.92%) Apache Spark
4 54 (1.92%) Mule
5 52 (1.85%) SharePoint
6 47 (1.67%) Apache
7 46 (1.63%) WordPress
8 45 (1.60%) Drupal
9 43 (1.53%) Oracle SOA Suite
10 39 (1.38%) Oracle Service Bus
11 24 (0.85%) Confluence
12 22 (0.78%) Elasticsearch
13 19 (0.67%) Umbraco
14 13 (0.46%) WebSphere
15 12 (0.43%) Apache Pig
15 12 (0.43%) Sitecore CMS
16 11 (0.39%) nginx
17 10 (0.35%) Joomla!
18 9 (0.32%) IIS
Applications
1 167 (5.93%) Microsoft Excel
2 126 (4.47%) Microsoft PowerPoint
3 94 (3.34%) Photoshop
4 84 (2.98%) Microsoft Office
5 56 (1.99%) Adobe Illustrator
6 43 (1.53%) Microsoft Project
7 30 (1.06%) MS Visio
8 28 (0.99%) Adobe Creative Suite
9 20 (0.71%) SPSS
10 19 (0.67%) InDesign
10 19 (0.67%) InVision
11 9 (0.32%) Adobe Premiere
12 8 (0.28%) Spreadsheet
13 7 (0.25%) Adobe After Effects
13 7 (0.25%) UserZoom
14 5 (0.18%) Stata
15 4 (0.14%) Acrobat
16 2 (0.071%) Chatbot
16 2 (0.071%) EViews
16 2 (0.071%) HipChat
Business Applications
1 65 (2.31%) Adobe Campaign
2 40 (1.42%) Dynamics CRM
3 39 (1.38%) Eloqua
4 20 (0.71%) Magento
5 18 (0.64%) Salesforce.com CRM
6 15 (0.53%) SAP Hybris
7 13 (0.46%) Unica
8 12 (0.43%) WebTrends
9 11 (0.39%) Social Studio
10 10 (0.35%) NetSuite
11 8 (0.28%) Dynamics NAV
12 7 (0.25%) Dynamics AX
13 6 (0.21%) FastStats
13 6 (0.21%) SAP CRM
13 6 (0.21%) SAP Oil and Gas
14 5 (0.18%) OpenText VIM for SAP
14 5 (0.18%) SAP ERP
14 5 (0.18%) Unit4 Business World
15 4 (0.14%) Payment Gateway
15 4 (0.14%) Radian6
Cloud Services
1 163 (5.78%) Amazon AWS
2 140 (4.97%) Google Analytics
3 93 (3.30%) Microsoft Azure
4 75 (2.66%) SaaS
5 55 (1.95%) PaaS
6 54 (1.92%) Adobe Analytics
7 52 (1.85%) Salesforce Service Cloud
8 40 (1.42%) Office 365
9 23 (0.82%) Google Cloud Platform
9 23 (0.82%) Salesforce Sales Cloud
10 21 (0.75%) Dynamics 365
10 21 (0.75%) Silverpop
11 19 (0.67%) Amazon S3
11 19 (0.67%) GitHub
11 19 (0.67%) IaaS
12 18 (0.64%) Amazon EC2
13 17 (0.60%) AdWords
14 14 (0.50%) Cloud Computing
14 14 (0.50%) Serverless
15 13 (0.46%) Adobe Creative Cloud
Communications & Networking
1 42 (1.49%) SMS
2 36 (1.28%) Internet
3 34 (1.21%) Intranet
4 15 (0.53%) DNS
4 15 (0.53%) HTTP
5 13 (0.46%) Broadband
5 13 (0.46%) TCP/IP
6 12 (0.43%) Firewall
7 11 (0.39%) WAN
8 10 (0.35%) Network Security
9 9 (0.32%) LAN
10 8 (0.28%) FTP
11 7 (0.25%) Skype
12 6 (0.21%) Wi-Fi
12 6 (0.21%) Wireless
13 5 (0.18%) SAN
13 5 (0.18%) SSL
14 4 (0.14%) 4G
15 3 (0.11%) NFC
15 3 (0.11%) Software-Defined Networking
Database & Business Intelligence
1 119 (4.22%) SQL Server
2 114 (4.05%) Big Data
3 87 (3.09%) Data Warehouse
3 87 (3.09%) MySQL
4 86 (3.05%) NoSQL
5 81 (2.87%) Hadoop
6 73 (2.59%) MongoDB
7 61 (2.16%) Power BI
8 54 (1.92%) Relational Database
9 39 (1.38%) SQL Server Integration Services
10 35 (1.24%) PostgreSQL
11 34 (1.21%) SQL Server Reporting Services
12 24 (0.85%) Data Mining
13 23 (0.82%) Apache Hive
13 23 (0.82%) SQL Server Analysis Services
14 21 (0.75%) BusinessObjects
14 21 (0.75%) QlikView
15 18 (0.64%) Amazon Redshift
15 18 (0.64%) HBase
16 17 (0.60%) RDBMS
Development Applications
1 145 (5.15%) Git (software)
2 76 (2.70%) JIRA
3 66 (2.34%) Maven
4 60 (2.13%) Jenkins
5 40 (1.42%) Visual Studio
6 32 (1.14%) JUnit
7 31 (1.10%) Selenium
8 29 (1.03%) gulp
9 24 (0.85%) SoapUI
10 21 (0.75%) Grunt
11 20 (0.71%) Axure RP
11 20 (0.71%) Cucumber
11 20 (0.71%) Mockito
12 17 (0.60%) WebDriver
13 16 (0.57%) Subversion
14 15 (0.53%) Protractor
15 14 (0.50%) Bitbucket
15 14 (0.50%) Vagrant
16 13 (0.46%) Mercurial
16 13 (0.46%) TeamCity
General
1 947 (33.61%) Finance
2 512 (18.17%) Telecoms
3 435 (15.44%) Electronics
4 433 (15.37%) Manufacturing
5 214 (7.59%) Retail
6 201 (7.13%) Advertising
7 113 (4.01%) Legal
8 105 (3.73%) Banking
9 59 (2.09%) Publishing
10 43 (1.53%) Games
11 41 (1.45%) Automotive
12 27 (0.96%) Law
13 24 (0.85%) German Language
14 22 (0.78%) Digital Economy
15 20 (0.71%) Billing
16 18 (0.64%) Pharmaceutical
17 17 (0.60%) Financial Institution
17 17 (0.60%) Retail Banking
18 16 (0.57%) Multimedia
19 15 (0.53%) Investment Banking
Job Titles
1 580 (20.58%) Developer
2 398 (14.12%) Analyst
3 249 (8.84%) Project Manager
4 211 (7.49%) Architect
5 197 (6.99%) Consultant
6 194 (6.88%) Business Analyst
7 122 (4.33%) Designer
8 117 (4.15%) Marketing Manager
9 92 (3.26%) Solutions Architect
10 78 (2.77%) Front End Developer (Client-Side Developer)
11 75 (2.66%) Data Analyst
12 68 (2.41%) .NET Developer
13 60 (2.13%) Senior Developer
14 59 (2.09%) Java Developer
15 58 (2.06%) Product Manager
16 57 (2.02%) Salesforce Analyst
16 57 (2.02%) Senior Manager
17 53 (1.88%) Digital Project Manager
17 53 (1.88%) PHP Developer
18 52 (1.85%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 420 (14.90%) HTML
2 384 (13.63%) CSS
3 173 (6.14%) .NET
4 161 (5.71%) HTML5
5 134 (4.76%) Web Services
6 131 (4.65%) XML
7 124 (4.40%) SOAP
8 115 (4.08%) CSS3
9 114 (4.05%) jQuery
10 105 (3.73%) AngularJS
11 90 (3.19%) JSON
11 90 (3.19%) RESTful
12 76 (2.70%) REST
13 73 (2.59%) Sass
14 71 (2.52%) Middleware
15 70 (2.48%) React
16 69 (2.45%) Node.js
17 66 (2.34%) ASP.NET
18 47 (1.67%) Apache Camel
19 45 (1.60%) Kafka
Miscellaneous
1 345 (12.24%) Analytical Skills
2 264 (9.37%) User Experience
3 194 (6.88%) Social Media
4 114 (4.05%) Greenfield Project
5 90 (3.19%) Mobile App
6 85 (3.02%) Computer Science
7 51 (1.81%) Virtual Team
8 49 (1.74%) Algorithms
9 45 (1.60%) Management Information System
10 41 (1.45%) FMCG
11 33 (1.17%) Fintech
12 32 (1.14%) Marketing Technology
13 30 (1.06%) Graphic Design
13 30 (1.06%) NHS
14 27 (0.96%) Data Structures
15 26 (0.92%) Digital Media
16 21 (0.75%) Blog
17 16 (0.57%) Video Editing
18 15 (0.53%) Animation
19 14 (0.50%) Credit Risk
Operating Systems
1 104 (3.69%) Linux
2 38 (1.35%) Windows
3 27 (0.96%) Apple iOS
4 25 (0.89%) Android
5 23 (0.82%) Unix
6 12 (0.43%) Windows Server
7 9 (0.32%) Windows 10
8 7 (0.25%) Red Hat Enterprise Linux
9 4 (0.14%) CentOS
9 4 (0.14%) Ubuntu
9 4 (0.14%) Windows Server 2012
10 3 (0.11%) Debian
10 3 (0.11%) Mac OS X
11 2 (0.071%) Fedora
11 2 (0.071%) SUSE Linux Enterprise Server
11 2 (0.071%) Windows 7
12 1 (0.035%) CoreOS
12 1 (0.035%) DC/OS
12 1 (0.035%) MVS
12 1 (0.035%) Windows Server 2008
Processes & Methodologies
1 796 (28.25%) Agile Software Development
2 776 (27.54%) Digital Marketing
3 585 (20.76%) Business Intelligence
4 483 (17.14%) Analytics
5 430 (15.26%) Programme Management
6 324 (11.50%) CRM
7 317 (11.25%) Project Management
8 275 (9.76%) Stakeholder Management
9 272 (9.65%) E-Commerce
10 243 (8.62%) Scrum
11 205 (7.27%) TDD
12 145 (5.15%) Content Management
13 133 (4.72%) Web Development
14 127 (4.51%) DevOps
14 127 (4.51%) Front End Development
15 124 (4.40%) SEO
16 111 (3.94%) Migration
17 107 (3.80%) Test Automation
18 100 (3.55%) B2B
18 100 (3.55%) SOA
Programming Languages
1 363 (12.88%) JavaScript
2 330 (11.71%) SQL
3 250 (8.87%) Java
4 146 (5.18%) Python
5 141 (5.00%) C#
6 116 (4.12%) PHP
7 50 (1.77%) R
8 42 (1.49%) Scala
9 41 (1.45%) C
10 40 (1.42%) XPath
11 28 (0.99%) Ruby
12 26 (0.92%) Apex Code
12 26 (0.92%) ES6
13 20 (0.71%) T-SQL
14 19 (0.67%) VBA
15 17 (0.60%) PowerShell
16 14 (0.50%) Groovy
17 12 (0.43%) TypeScript
18 11 (0.39%) Bash Shell
18 11 (0.39%) Go
Qualifications
1 284 (10.08%) Degree
2 110 (3.90%) Security Cleared
3 74 (2.63%) SC Cleared
4 21 (0.75%) DV Cleared
4 21 (0.75%) Master's Degree
5 20 (0.71%) Computer Science Degree
5 20 (0.71%) PMI Certification
6 18 (0.64%) PMP
7 17 (0.60%) PRINCE2 Certification
8 10 (0.35%) PhD
8 10 (0.35%) PRINCE2 Practitioner
9 9 (0.32%) Cisco Certification
9 9 (0.32%) CTC Cleared
9 9 (0.32%) MBA
9 9 (0.32%) Microsoft Certification
10 8 (0.28%) CISSP
10 8 (0.28%) Numerate Degree
11 7 (0.25%) BPSS Clearance
11 7 (0.25%) ISEB
11 7 (0.25%) MCSE
Quality Assurance & Compliance
1 113 (4.01%) QA
2 102 (3.62%) GDPR
3 40 (1.42%) Data Quality
4 27 (0.96%) PMO
5 16 (0.57%) ISO/IEC 27001
6 9 (0.32%) GCP
6 9 (0.32%) SLA
7 8 (0.28%) Disclosure Scotland
8 7 (0.25%) PCI DSS
9 6 (0.21%) JSP 440
10 5 (0.18%) MiFID
10 5 (0.18%) WCAG
11 3 (0.11%) COBIT
12 2 (0.071%) Actionable Recommendations
12 2 (0.071%) Cyber Essentials
12 2 (0.071%) EMIR
12 2 (0.071%) ISO 9001
12 2 (0.071%) RMADS
12 2 (0.071%) Solvency II
13 1 (0.035%) Cyber Essentials PLUS
System Software
1 82 (2.91%) Docker
2 27 (0.96%) Active Directory
3 13 (0.46%) Apache Flume
4 6 (0.21%) VMware Infrastructure
5 5 (0.18%) Virtual Machines
6 3 (0.11%) Apache ZooKeeper
6 3 (0.11%) HDFS
6 3 (0.11%) VirtualBox
7 2 (0.071%) Hyper-V
7 2 (0.071%) Oracle Clusterware
7 2 (0.071%) Oracle RAC
7 2 (0.071%) VMware ESXi
8 1 (0.035%) Firmware
8 1 (0.035%) Microsoft App-V
8 1 (0.035%) vSphere
8 1 (0.035%) Xen
Systems Management
1 39 (1.38%) Ansible
1 39 (1.38%) Puppet
2 26 (0.92%) Kubernetes
3 19 (0.67%) Opscode Chef
3 19 (0.67%) Terraform
4 9 (0.32%) logstash
5 8 (0.28%) Kibana
6 7 (0.25%) HP Quality Center
6 7 (0.25%) Systems Management Server (SMS)
7 6 (0.21%) Nagios
7 6 (0.21%) ZABBIX
8 5 (0.18%) Oozie
9 4 (0.14%) Single Sign-On
9 4 (0.14%) TeamSite
9 4 (0.14%) Uchiwa
10 3 (0.11%) HAProxy
10 3 (0.11%) Microsoft Intune
10 3 (0.11%) Nessus
10 3 (0.11%) SCCM
11 2 (0.071%) Mesos
Vendors
1 479 (17.00%) SAP
2 303 (10.75%) Adobe
3 295 (10.47%) Salesforce.com
4 225 (7.98%) Microsoft
5 199 (7.06%) Google
6 136 (4.83%) Salesforce Marketing Cloud
7 123 (4.36%) Oracle
8 86 (3.05%) Tableau
9 40 (1.42%) WSO2
10 39 (1.38%) Facebook
11 34 (1.21%) IBM
12 33 (1.17%) Sitecore
13 32 (1.14%) hybris
14 31 (1.10%) Twitter
15 22 (0.78%) Marketo
16 18 (0.64%) Cisco
16 18 (0.64%) Pardot
16 18 (0.64%) VMware
17 17 (0.60%) Optimizely
17 17 (0.60%) Talend