Period
to 11 April 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 11 April 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
11 Apr 2021
Same period 2020 Same period 2019
Rank 73 91 89
Rank change year-on-year +18 -2 +1
Contract jobs citing Marketing 1,564 1,495 2,546
As % of all contract jobs advertised in the UK 2.98% 2.51% 2.64%
As % of the General category 7.28% 6.71% 6.62%
Number of daily rates quoted 994 1,057 1,724
10th Percentile £280 £259 £263
25th Percentile £369 £363 £363
Median daily rate (50th Percentile) £487 £475 £467
Median % change year-on-year +2.61% +1.66% +9.94%
75th Percentile £600 £575 £575
90th Percentile £738 £656 £650
UK excluding London median daily rate £475 £450 £450
% change year-on-year +5.56% - +12.50%
Number of hourly rates quoted 58 21 42
10th Percentile £16.00 £11.50 £15.25
25th Percentile £18.31 £20.90 £18.20
Median hourly rate £26.75 £27.00 £22.25
Median % change year-on-year -0.93% +21.35% -27.69%
75th Percentile £47.50 £30.00 £38.69
90th Percentile £57.50 £52.50 £45.79
UK excluding London median hourly rate £25.00 £22.82 £19.63
% change year-on-year +9.55% +16.28% -46.96%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 21,469 22,291 38,465
As % of all contract IT jobs advertised in the UK 40.84% 37.37% 39.85%
Number of daily rates quoted 14,571 14,709 25,746
10th Percentile £305 £269 £300
25th Percentile £400 £386 £385
Median daily rate (50th Percentile) £500 £480 £483
Median % change year-on-year +4.17% -0.62% +1.68%
75th Percentile £600 £600 £588
90th Percentile £700 £688 £675
UK excluding London median daily rate £430 £445 £438
% change year-on-year -3.37% +1.71% +3.55%
Number of hourly rates quoted 775 708 943
10th Percentile £12.25 £12.44 £11.81
25th Percentile £15.04 £15.73 £14.78
Median hourly rate £24.00 £21.41 £21.00
Median % change year-on-year +12.10% +1.95% -
75th Percentile £44.50 £43.75 £41.19
90th Percentile £54.30 £52.50 £49.65
UK excluding London median hourly rate £21.50 £20.03 £20.24
% change year-on-year +7.37% -1.04% +4.87%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 11 April 2021.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 11 April 2021.

Hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 11 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 1,410 £500 +5.26% 797
London +1 738 £500 +5.26% 281
UK excluding London +38 572 £475 +5.56% 586
Work from Home -26 445 £488 +8.33% 135
South East +36 233 £455 +7.06% 128
South West +15 122 £550 +4.76% 75
North of England +86 97 £475 +11.76% 160
North West +45 64 £425 -8.01% 104
Midlands +16 54 £445 +0.28% 100
Scotland -8 39 £410 -0.30% 53
West Midlands 0 31 £475 +5.56% 65
Yorkshire +48 28 £500 +18.69% 42
East of England +37 27 £335 -22.54% 51
East Midlands +28 20 £400 +3.23% 35
North East +33 5 £425 -26.09% 15
Wales +5 1 £500 - 17

For the 6 months to 11 April 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 645 (41.24%) Digital Marketing
2 618 (39.51%) Finance
3 453 (28.96%) Business Intelligence
4 451 (28.84%) Public Sector
5 447 (28.58%) SAP
6 446 (28.52%) Telecoms
7 430 (27.49%) Programme Management
8 423 (27.05%) Manufacturing
9 415 (26.53%) Electronics
10 378 (24.17%) Agile Software Development
11 274 (17.52%) Analytics
12 253 (16.18%) Salesforce.com
13 218 (13.94%) Analytical Skills
14 204 (13.04%) Degree
15 187 (11.96%) SQL
16 185 (11.83%) Azure
17 178 (11.38%) CRM
18 159 (10.17%) Python
19 153 (9.78%) HTML
20 148 (9.46%) Project Management
21 147 (9.40%) JavaScript
22 137 (8.76%) Microsoft
23 131 (8.38%) Stakeholder Management
24 124 (7.93%) Java
25 122 (7.80%) Change Management
26 121 (7.74%) CSS
27 119 (7.61%) Adobe
27 119 (7.61%) User Experience
28 114 (7.29%) Data Modelling
29 113 (7.23%) AWS

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 60 (3.84%) CMS
2 42 (2.69%) WordPress
3 39 (2.49%) SharePoint
4 35 (2.24%) Confluence
5 24 (1.53%) Apache Spark
6 23 (1.47%) Adobe Experience Manager
7 15 (0.96%) Mule
8 12 (0.77%) Sitecore CMS
9 10 (0.64%) Anypoint
9 10 (0.64%) Apache Airflow
10 9 (0.58%) Drupal
10 9 (0.58%) Elasticsearch
10 9 (0.58%) Red Hat Fuse
10 9 (0.58%) Umbraco
11 7 (0.45%) SAS
12 6 (0.38%) Oracle SOA Suite
13 5 (0.32%) Apache
13 5 (0.32%) Mule ESB
13 5 (0.32%) Oracle Service Bus
14 4 (0.26%) Jupyter
Applications
1 47 (3.01%) Microsoft Excel
2 44 (2.81%) Microsoft Office
3 32 (2.05%) Microsoft PowerPoint
4 27 (1.73%) Photoshop
5 19 (1.21%) Adobe Illustrator
6 12 (0.77%) InDesign
7 11 (0.70%) Adobe Creative Suite
8 9 (0.58%) Sketch
9 8 (0.51%) Figma
9 8 (0.51%) InVision
10 7 (0.45%) Adobe After Effects
11 5 (0.32%) Microsoft Project
12 4 (0.26%) Adobe Premiere
12 4 (0.26%) Chatbot
12 4 (0.26%) MS Visio
12 4 (0.26%) SPSS
12 4 (0.26%) UserZoom
13 3 (0.19%) Acrobat
13 3 (0.19%) InfoPath
14 2 (0.13%) Spreadsheet
Business Applications
1 34 (2.17%) Sparx Enterprise Architect
2 26 (1.66%) Dynamics CRM
3 16 (1.02%) Salesforce.com CRM
4 12 (0.77%) Adobe Campaign
5 11 (0.70%) Social Studio
6 6 (0.38%) Dynamics AX
6 6 (0.38%) Eloqua
7 5 (0.32%) Shopify
8 4 (0.26%) SAP S/4HANA
9 3 (0.19%) Magento
9 3 (0.19%) NetSuite
9 3 (0.19%) SAP EWM
9 3 (0.19%) SAP Hybris
9 3 (0.19%) SDL Web 8
10 2 (0.13%) Oracle EBS
10 2 (0.13%) SAP CO
10 2 (0.13%) SAP CRM
10 2 (0.13%) SAP FI
10 2 (0.13%) SAP FI/CO
10 2 (0.13%) SAP WM
Cloud Services
1 185 (11.83%) Azure
2 113 (7.23%) AWS
3 74 (4.73%) Salesforce Service Cloud
4 56 (3.58%) Salesforce Sales Cloud
5 50 (3.20%) Microsoft 365
6 49 (3.13%) SaaS
7 48 (3.07%) Power Platform
8 37 (2.37%) Google Analytics
9 32 (2.05%) IaaS
10 31 (1.98%) Serverless
11 30 (1.92%) GCP
12 29 (1.85%) Dynamics 365
13 27 (1.73%) Amazon EKS
13 27 (1.73%) PaaS
14 21 (1.34%) Azure Active Directory
14 21 (1.34%) GitHub
15 18 (1.15%) Adobe Analytics
15 18 (1.15%) Heroku
16 16 (1.02%) AWS Lambda
17 14 (0.90%) Azure Functions
Communications & Networking
1 26 (1.66%) HTTP
2 14 (0.90%) SMS
3 13 (0.83%) Firewall
3 13 (0.83%) Intranet
3 13 (0.83%) VPN
4 11 (0.70%) Wi-Fi
5 10 (0.64%) VoIP
6 9 (0.58%) DNS
6 9 (0.58%) Internet
7 6 (0.38%) DMARC
8 5 (0.32%) Broadband
8 5 (0.32%) FTP
8 5 (0.32%) SMTP
8 5 (0.32%) Unified Communications
9 4 (0.26%) Wireshark
10 3 (0.19%) 4G
10 3 (0.19%) Ethernet
10 3 (0.19%) Network Security
10 3 (0.19%) VLAN
10 3 (0.19%) Wireless
Database & Business Intelligence
1 40 (2.56%) Power BI
2 37 (2.37%) Relational Database
3 34 (2.17%) Big Data
4 26 (1.66%) NoSQL
4 26 (1.66%) SQL Server
5 25 (1.60%) Tableau
6 24 (1.53%) PostgreSQL
7 19 (1.21%) Data Warehouse
8 14 (0.90%) Hadoop
8 14 (0.90%) RDBMS
9 13 (0.83%) Redis
9 13 (0.83%) SQL Server Integration Services
10 12 (0.77%) MySQL
11 10 (0.64%) Data Lake
11 10 (0.64%) Looker
11 10 (0.64%) QlikView
12 9 (0.58%) Amazon DynamoDB
12 9 (0.58%) Amazon Redshift
12 9 (0.58%) Electronic Patient Records
12 9 (0.58%) Qlik Sense
Development Applications
1 100 (6.39%) Git (software)
2 79 (5.05%) Jenkins
3 75 (4.80%) JIRA
4 23 (1.47%) GitLab
5 22 (1.41%) Subversion
6 19 (1.21%) Visual Studio Team System
7 16 (1.02%) Artifactory
8 12 (0.77%) webpack
9 11 (0.70%) Mockito
10 10 (0.64%) Cucumber
10 10 (0.64%) Maven
11 9 (0.58%) Selenium
12 7 (0.45%) Axure RP
12 7 (0.45%) Fiddler
12 7 (0.45%) TestRail
13 6 (0.38%) Eclipse
13 6 (0.38%) Gatling
13 6 (0.38%) JMeter
13 6 (0.38%) JUnit
14 5 (0.32%) PowerDesigner
General
1 618 (39.51%) Finance
2 451 (28.84%) Public Sector
3 446 (28.52%) Telecoms
4 423 (27.05%) Manufacturing
5 415 (26.53%) Electronics
6 80 (5.12%) Retail
7 49 (3.13%) Publishing
8 47 (3.01%) Advertising
8 47 (3.01%) Banking
9 38 (2.43%) Legal
10 29 (1.85%) Pharmaceutical
11 26 (1.66%) Games
12 20 (1.28%) Billing
13 19 (1.21%) Automotive
13 19 (1.21%) German Language
14 13 (0.83%) Front Office
15 12 (0.77%) French Language
16 7 (0.45%) Investment Banking
16 7 (0.45%) Law
17 6 (0.38%) Multimedia
Job Titles
1 223 (14.26%) Developer
2 207 (13.24%) Architect
3 133 (8.50%) Analyst
4 113 (7.23%) Consultant
5 100 (6.39%) Project Manager
6 83 (5.31%) Marketing Manager
7 72 (4.60%) Designer
8 66 (4.22%) Data Architect
8 66 (4.22%) Solutions Architect
9 58 (3.71%) Business Analyst
10 57 (3.64%) Salesforce Architect
11 49 (3.13%) Data Modeller
12 44 (2.81%) Java Developer
13 41 (2.62%) Data Scientist
13 41 (2.62%) Product Manager
14 38 (2.43%) DevOps Engineer
15 37 (2.37%) Data Analyst
15 37 (2.37%) Senior Developer
16 35 (2.24%) Marketing Consultant
17 32 (2.05%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 153 (9.78%) HTML
2 121 (7.74%) CSS
3 81 (5.18%) Web Services
4 44 (2.81%) Node.js
4 44 (2.81%) SOAP
5 42 (2.69%) REST
5 42 (2.69%) RESTful
6 36 (2.30%) .NET
7 34 (2.17%) JSON
8 33 (2.11%) Middleware
9 30 (1.92%) HTML5
9 30 (1.92%) Spring
9 30 (1.92%) XML
10 29 (1.85%) Kafka
11 28 (1.79%) React
12 27 (1.73%) Elastic Stack
13 26 (1.66%) jQuery
14 23 (1.47%) Visualforce
15 21 (1.34%) AngularJS
16 19 (1.21%) CSS3
Miscellaneous
1 218 (13.94%) Analytical Skills
2 119 (7.61%) User Experience
3 112 (7.16%) Social Media
4 90 (5.75%) Self-Motivation
5 88 (5.63%) Life Science
6 51 (3.26%) NHS
7 42 (2.69%) Management Information System
8 31 (1.98%) Marketing Technology
9 25 (1.60%) Virtual Team
10 22 (1.41%) Analytical Mindset
11 20 (1.28%) Blog
12 19 (1.21%) FMCG
13 18 (1.15%) Graphic Design
13 18 (1.15%) Mobile App
14 17 (1.09%) Algorithms
15 14 (0.90%) Public Cloud
16 13 (0.83%) Mobile Games
17 12 (0.77%) Digital Media
18 11 (0.70%) Animation
19 9 (0.58%) Clustering
Operating Systems
1 64 (4.09%) Linux
2 56 (3.58%) Windows
3 23 (1.47%) Windows 10
4 20 (1.28%) Android
4 20 (1.28%) Unix
5 17 (1.09%) Apple iOS
6 14 (0.90%) Windows Server
7 10 (0.64%) Windows Mobile
8 9 (0.58%) Mac OS X
9 5 (0.32%) Red Hat Enterprise Linux
9 5 (0.32%) Windows Server 2012
10 3 (0.19%) Windows Server 2008
10 3 (0.19%) Windows Server 2016
11 2 (0.13%) Mac OS
11 2 (0.13%) Windows 7
12 1 (0.064%) AIX
12 1 (0.064%) Embedded Linux
12 1 (0.064%) HPUX
12 1 (0.064%) Windows Server 2019
Processes & Methodologies
1 645 (41.24%) Digital Marketing
2 453 (28.96%) Business Intelligence
3 430 (27.49%) Programme Management
4 378 (24.17%) Agile Software Development
5 274 (17.52%) Analytics
6 178 (11.38%) CRM
7 148 (9.46%) Project Management
8 131 (8.38%) Stakeholder Management
9 122 (7.80%) Change Management
10 114 (7.29%) Data Modelling
11 106 (6.78%) DevOps
11 106 (6.78%) E-Commerce
12 103 (6.59%) Time Management
13 94 (6.01%) Scrum
14 87 (5.56%) Project Delivery
14 87 (5.56%) Visualisation
15 85 (5.43%) Data Analysis
16 84 (5.37%) Co-Creation
16 84 (5.37%) Value Proposition
17 83 (5.31%) Resource Allocation
Programming Languages
1 187 (11.96%) SQL
2 159 (10.17%) Python
3 147 (9.40%) JavaScript
4 124 (7.93%) Java
5 37 (2.37%) R
6 35 (2.24%) C#
7 32 (2.05%) PHP
8 31 (1.98%) Apex Code
9 30 (1.92%) TypeScript
10 29 (1.85%) Bash Shell
10 29 (1.85%) Perl
11 23 (1.47%) C
12 17 (1.09%) PowerShell
13 15 (0.96%) XPath
14 13 (0.83%) Ruby
15 12 (0.77%) Scala
16 11 (0.70%) T-SQL
17 8 (0.51%) Go
18 7 (0.45%) ES6
18 7 (0.45%) Kotlin
Qualifications
1 204 (13.04%) Degree
2 101 (6.46%) Security Cleared
3 64 (4.09%) SC Cleared
4 35 (2.24%) DV Cleared
5 20 (1.28%) Computer Science Degree
6 9 (0.58%) CISSP
7 8 (0.51%) PhD
8 6 (0.38%) CESG Certified Professional
8 6 (0.38%) Master's Degree
8 6 (0.38%) PMP
9 5 (0.32%) CISM
9 5 (0.32%) MBA
9 5 (0.32%) PMI Certification
10 4 (0.26%) Chartered Engineer
11 3 (0.19%) ACCA
11 3 (0.19%) BPSS Clearance
11 3 (0.19%) Microsoft Certification
11 3 (0.19%) Numerate Degree
11 3 (0.19%) PRINCE2 Certification
11 3 (0.19%) TOGAF Certification
Quality Assurance & Compliance
1 51 (3.26%) QA
2 45 (2.88%) GDPR
3 38 (2.43%) Data Quality
4 13 (0.83%) SLA
5 11 (0.70%) ISO/IEC 27001
5 11 (0.70%) PMO
6 7 (0.45%) ISO/IEC 20000
7 6 (0.38%) JSP 440
7 6 (0.38%) NCSC
7 6 (0.38%) NIST
8 5 (0.32%) PCI DSS
9 4 (0.26%) RMADS
10 3 (0.19%) Disclosure Scotland
10 3 (0.19%) Dublin Core
10 3 (0.19%) HMG Security Policy Framework
10 3 (0.19%) Sarbanes-Oxley
11 2 (0.13%) HL7
11 2 (0.13%) NIST 800
12 1 (0.064%) Actionable Recommendations
12 1 (0.064%) Cyber Essentials
System Software
1 68 (4.35%) Docker
2 34 (2.17%) Active Directory
3 8 (0.51%) VMware Infrastructure
4 6 (0.38%) Terminal Server
5 4 (0.26%) vSphere
6 2 (0.13%) VMware NSX
7 1 (0.064%) Hyper-V
7 1 (0.064%) VMware ESXi
Systems Management
1 57 (3.64%) Kubernetes
2 51 (3.26%) Terraform
3 47 (3.01%) Ansible
4 34 (2.17%) Prometheus
5 31 (1.98%) Grafana
6 27 (1.73%) Rancher
7 25 (1.60%) Consul
7 25 (1.60%) Fluentd
7 25 (1.60%) Istio
7 25 (1.60%) Kibana
7 25 (1.60%) logstash
8 17 (1.09%) Microsoft Intune
9 10 (0.64%) Single Sign-On
10 8 (0.51%) SCCM
11 6 (0.38%) AirWatch
11 6 (0.38%) Opscode Chef
12 5 (0.32%) CloudHub
12 5 (0.32%) Puppet
13 3 (0.19%) Tivoli Storage Manager
13 3 (0.19%) vCenter Server
Vendors
1 447 (28.58%) SAP
2 253 (16.18%) Salesforce.com
3 137 (8.76%) Microsoft
4 119 (7.61%) Adobe
5 100 (6.39%) Salesforce Marketing Cloud
6 76 (4.86%) Google
7 50 (3.20%) Remedy
8 41 (2.62%) Oracle
9 38 (2.43%) Sparx
10 26 (1.66%) Splunk
11 25 (1.60%) AppDynamics
12 23 (1.47%) Facebook
13 19 (1.21%) IBM
13 19 (1.21%) MuleSoft
14 17 (1.09%) Sitecore
14 17 (1.09%) VMware
15 14 (0.90%) Marketo
16 13 (0.83%) Pardot
17 11 (0.70%) Pega
17 11 (0.70%) Samsung