Period
to 30 October 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 30 October 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
30 Oct 2020
Same period 2019 Same period 2018
Rank 81 90 105
Rank change year-on-year +9 +15 -33
Contract jobs citing Marketing 944 2,221 2,589
As % of all contract jobs advertised in the UK 2.88% 2.62% 2.50%
As % of the General category 6.91% 6.79% 6.20%
Number of daily rates quoted 658 1,595 1,855
Median daily rate £463 £450 £450
Median daily rate % change year-on-year +2.78% - +5.88%
10th Percentile £230 £213 £241
90th Percentile £635 £659 £600
UK excluding London median daily rate £488 £425 £425
% change year-on-year +14.71% - +2.72%
Number of hourly rates quoted 27 50 53
Median hourly rate £25.00 £24.25 £25.00
Median hourly rate % change year-on-year +3.09% -3.00% -5.66%
10th Percentile £17.85 £8.35 £10.83
90th Percentile £51.23 £50.25 £63.00
UK excluding London median hourly rate £22.50 £28.00 £19.25
% change year-on-year -19.64% +45.45% -3.75%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 13,662 32,709 41,729
As % of all contract IT jobs advertised in the UK 41.62% 38.54% 40.30%
Number of daily rates quoted 8,750 20,959 27,084
Median daily rate £500 £475 £475
Median daily rate % change year-on-year +5.26% - +5.56%
10th Percentile £285 £288 £294
90th Percentile £700 £675 £675
UK excluding London median daily rate £428 £438 £425
% change year-on-year -2.29% +2.94% +6.12%
Number of hourly rates quoted 497 985 1,143
Median hourly rate £27.99 £22.00 £21.50
Median hourly rate % change year-on-year +27.23% +2.33% -4.44%
10th Percentile £12.76 £12.44 £11.85
90th Percentile £50.63 £50.00 £48.75
Median hourly rate £22.50 £21.42 £20.04
% change year-on-year +5.07% +6.87% -10.94%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 30 October 2020.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 30 October 2020.

Hourly rate histogram for Marketing in the UK

Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 30 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +12 877 £464 +3.06% 475
London +4 498 £450 - 157
UK excluding London +21 351 £488 +14.71% 339
Work from Home -13 199 £490 +15.29% 68
South East +42 125 £443 +14.19% 85
South West +18 109 £525 +16.47% 48
North of England +67 53 £488 +14.71% 87
North West +75 37 £525 +19.32% 53
Midlands +17 28 £419 -6.94% 62
West Midlands +22 25 £388 -13.89% 31
Scotland +23 17 £475 +18.75% 17
Yorkshire +37 14 £425 - 22
East of England +33 13 £320 -24.71% 30
East Midlands +29 4 £490 +30.67% 31
Wales +18 4 £531 +18.06% 6
North East +37 2 - - 12
Northern Ireland +11 2 - - 4

For the 6 months to 30 October 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 415 (43.96%) Finance
2 406 (43.01%) Digital Marketing
3 366 (38.77%) Business Intelligence
4 354 (37.50%) Public Sector
5 349 (36.97%) SAP
6 344 (36.44%) Telecoms
7 338 (35.81%) Manufacturing
8 334 (35.38%) Programme Management
9 333 (35.28%) Electronics
10 269 (28.50%) Agile Software Development
11 146 (15.47%) Analytics
12 121 (12.82%) CRM
13 120 (12.71%) Microsoft
14 106 (11.23%) Security Cleared
14 106 (11.23%) Azure
15 101 (10.70%) Salesforce.com
16 99 (10.49%) HTML
17 98 (10.38%) SQL
18 94 (9.96%) Analytical Skills
19 92 (9.75%) Stakeholder Management
20 83 (8.79%) Project Management
21 80 (8.47%) Java
22 79 (8.37%) Degree
23 74 (7.84%) User Experience
24 73 (7.73%) CSS
25 71 (7.52%) Python
25 71 (7.52%) SC Cleared
26 70 (7.42%) JavaScript
27 69 (7.31%) Social Media
28 66 (6.99%) DevOps

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (3.50%) CMS
2 24 (2.54%) SharePoint
3 22 (2.33%) Oracle SOA Suite
4 21 (2.22%) Mule
5 20 (2.12%) Oracle Service Bus
5 20 (2.12%) Red Hat Fuse
6 18 (1.91%) Confluence
7 17 (1.80%) Apache Spark
8 16 (1.69%) WordPress
9 13 (1.38%) Apache
10 8 (0.85%) SAS
10 8 (0.85%) WebSphere
10 8 (0.85%) WebSphere Application Server
11 7 (0.74%) Adobe Experience Manager
12 5 (0.53%) nginx
12 5 (0.53%) Sitecore CMS
12 5 (0.53%) Umbraco
13 4 (0.42%) Elasticsearch
13 4 (0.42%) EPiServer
13 4 (0.42%) MS Exchange
Applications
1 29 (3.07%) Microsoft Excel
2 18 (1.91%) Microsoft Office
3 16 (1.69%) Microsoft PowerPoint
3 16 (1.69%) MS Visio
4 11 (1.17%) Microsoft Project
5 9 (0.95%) Photoshop
6 6 (0.64%) Figma
7 5 (0.53%) Adobe Creative Suite
7 5 (0.53%) Adobe Illustrator
8 3 (0.32%) InDesign
8 3 (0.32%) Spreadsheet
9 2 (0.21%) Adobe XD
9 2 (0.21%) Chatbot
9 2 (0.21%) InVision
9 2 (0.21%) Sketch
10 1 (0.11%) Adobe After Effects
10 1 (0.11%) Adobe Premiere
10 1 (0.11%) Blender
10 1 (0.11%) ScreenFlow
10 1 (0.11%) Zeplin
Business Applications
1 24 (2.54%) Dynamics CRM
2 8 (0.85%) Eloqua
2 8 (0.85%) Sparx Enterprise Architect
3 7 (0.74%) Salesforce.com CRM
4 5 (0.53%) SAP S/4HANA
5 4 (0.42%) Remedy ITSM
5 4 (0.42%) Shopify
5 4 (0.42%) Workfront
6 3 (0.32%) Avolution ABACUS
6 3 (0.32%) Magento
6 3 (0.32%) NetSuite
6 3 (0.32%) SAP MDM
6 3 (0.32%) Social Studio
7 2 (0.21%) Dynamics AX
7 2 (0.21%) Payment Gateway
7 2 (0.21%) SAP CO
7 2 (0.21%) SAP CRM
7 2 (0.21%) SAP FI
7 2 (0.21%) SAP FI/CO
7 2 (0.21%) SAP SD
Cloud Services
1 106 (11.23%) Azure
2 59 (6.25%) AWS
3 43 (4.56%) Power Platform
4 28 (2.97%) Office 365
5 25 (2.65%) Google Analytics
6 24 (2.54%) GCP
7 21 (2.22%) Dynamics 365
8 17 (1.80%) SaaS
9 15 (1.59%) PowerApps
9 15 (1.59%) Salesforce Service Cloud
10 14 (1.48%) Salesforce Sales Cloud
11 11 (1.17%) Adobe Analytics
11 11 (1.17%) Azure Data Factory
12 10 (1.06%) AWS Lambda
13 9 (0.95%) Amazon EKS
13 9 (0.95%) Power Automate
14 8 (0.85%) AWS CloudFormation
14 8 (0.85%) Azure Active Directory
14 8 (0.85%) Logic Apps
14 8 (0.85%) Serverless
Communications & Networking
1 21 (2.22%) HTTP
2 14 (1.48%) DNS
3 10 (1.06%) Firewall
3 10 (1.06%) Internet
3 10 (1.06%) SMS
3 10 (1.06%) VoIP
4 6 (0.64%) TCP/IP
4 6 (0.64%) VSAN
4 6 (0.64%) WAN
5 5 (0.53%) DKIM
5 5 (0.53%) LAN
5 5 (0.53%) RTCP
5 5 (0.53%) RTP
5 5 (0.53%) VPN
5 5 (0.53%) Wireshark
6 4 (0.42%) 5G
6 4 (0.42%) Broadband
6 4 (0.42%) DHCP
7 3 (0.32%) 4G
7 3 (0.32%) Wi-Fi
Database & Business Intelligence
1 41 (4.34%) Big Data
2 32 (3.39%) Data Warehouse
3 29 (3.07%) Power BI
4 25 (2.65%) Relational Database
5 23 (2.44%) Tableau
6 21 (2.22%) Data Lake
7 19 (2.01%) Hadoop
7 19 (2.01%) SQL Server
8 18 (1.91%) MySQL
9 15 (1.59%) Data Mining
10 14 (1.48%) SQL Server Integration Services
11 12 (1.27%) BusinessObjects
12 11 (1.17%) Azure SQL Database
12 11 (1.17%) MongoDB
13 10 (1.06%) NoSQL
14 8 (0.85%) BigQuery
15 7 (0.74%) PostgreSQL
15 7 (0.74%) RDBMS
16 6 (0.64%) Amazon Redshift
16 6 (0.64%) SQL Server Reporting Services
Development Applications
1 63 (6.67%) Git (software)
2 36 (3.81%) JIRA
3 32 (3.39%) Jenkins
4 19 (2.01%) Maven
5 10 (1.06%) Subversion
6 9 (0.95%) GitLab
7 8 (0.85%) Artifactory
8 6 (0.64%) Visual Studio
8 6 (0.64%) webpack
9 5 (0.53%) CircleCI
9 5 (0.53%) Gradle
9 5 (0.53%) gulp
9 5 (0.53%) Redmine
9 5 (0.53%) Selenium
9 5 (0.53%) Team Foundation Server
9 5 (0.53%) Visual Studio Team System
10 4 (0.42%) Atlassian Bamboo
10 4 (0.42%) Bitbucket
11 3 (0.32%) Grunt
11 3 (0.32%) Mockito
General
1 415 (43.96%) Finance
2 354 (37.50%) Public Sector
3 344 (36.44%) Telecoms
4 338 (35.81%) Manufacturing
5 333 (35.28%) Electronics
6 40 (4.24%) Retail
7 29 (3.07%) Advertising
8 23 (2.44%) Pharmaceutical
9 19 (2.01%) Banking
10 18 (1.91%) Legal
11 17 (1.80%) Publishing
12 13 (1.38%) Back Office
13 10 (1.06%) Games
14 8 (0.85%) German Language
15 6 (0.64%) Billing
15 6 (0.64%) Front Office
15 6 (0.64%) Law
16 4 (0.42%) Investment Banking
16 4 (0.42%) Local Government
16 4 (0.42%) Military
Job Titles
1 180 (19.07%) Developer
2 107 (11.33%) Analyst
3 95 (10.06%) Architect
4 53 (5.61%) Project Manager
5 52 (5.51%) Consultant
6 47 (4.98%) Java Developer
7 43 (4.56%) Business Analyst
8 37 (3.92%) Designer
9 29 (3.07%) Marketing Manager
10 26 (2.75%) Integration Developer
11 25 (2.65%) Data Engineer
12 24 (2.54%) Data Architect
12 24 (2.54%) Senior Developer
13 21 (2.22%) Marketing Analyst
13 21 (2.22%) Salesforce Developer
14 20 (2.12%) C# Developer
14 20 (2.12%) Cloud Architect
14 20 (2.12%) Delivery Manager
15 19 (2.01%) Azure Developer
16 18 (1.91%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 99 (10.49%) HTML
2 73 (7.73%) CSS
3 63 (6.67%) Web Services
4 46 (4.87%) JSON
5 45 (4.77%) SOAP
6 39 (4.13%) RESTful
7 38 (4.03%) XML
8 37 (3.92%) Middleware
9 34 (3.60%) .NET
9 34 (3.60%) REST
10 33 (3.50%) jQuery
10 33 (3.50%) Node.js
11 31 (3.28%) Kafka
12 30 (3.18%) XSLT
13 26 (2.75%) HTML5
14 22 (2.33%) Apache Camel
15 19 (2.01%) React
16 18 (1.91%) Spring
17 16 (1.69%) Velocity
18 14 (1.48%) Swagger
Miscellaneous
1 94 (9.96%) Analytical Skills
2 74 (7.84%) User Experience
3 69 (7.31%) Social Media
4 36 (3.81%) NHS
5 24 (2.54%) Management Information System
6 17 (1.80%) FMCG
6 17 (1.80%) Marketing Technology
7 16 (1.69%) Algorithms
8 15 (1.59%) Data Centre
8 15 (1.59%) Life Science
8 15 (1.59%) Virtual Team
9 11 (1.17%) Analytical Mindset
9 11 (1.17%) Mobile App
10 10 (1.06%) Blog
10 10 (1.06%) Smart City
11 9 (0.95%) Data Structures
11 9 (0.95%) Digital Media
12 8 (0.85%) Greenfield Project
12 8 (0.85%) Self-Motivation
13 6 (0.64%) Fixed Income
Operating Systems
1 41 (4.34%) Windows
2 37 (3.92%) Linux
3 19 (2.01%) Windows 10
4 10 (1.06%) Windows Server
5 8 (0.85%) Unix
6 6 (0.64%) Android
6 6 (0.64%) Apple iOS
7 5 (0.53%) Mac OS X
8 2 (0.21%) CentOS
8 2 (0.21%) Red Hat Enterprise Linux
8 2 (0.21%) Ubuntu
8 2 (0.21%) Windows 7
8 2 (0.21%) Windows Mobile
9 1 (0.11%) AIX
9 1 (0.11%) HPUX
9 1 (0.11%) Mac OS
9 1 (0.11%) Windows Server 2008
9 1 (0.11%) Windows Server 2016
9 1 (0.11%) Windows Server 2019
Processes & Methodologies
1 406 (43.01%) Digital Marketing
2 366 (38.77%) Business Intelligence
3 334 (35.38%) Programme Management
4 269 (28.50%) Agile Software Development
5 146 (15.47%) Analytics
6 121 (12.82%) CRM
7 92 (9.75%) Stakeholder Management
8 83 (8.79%) Project Management
9 66 (6.99%) DevOps
10 65 (6.89%) Scrum
11 64 (6.78%) Data Modelling
12 62 (6.57%) Project Delivery
13 57 (6.04%) Data Science
13 57 (6.04%) E-Commerce
14 55 (5.83%) Problem-Solving
15 45 (4.77%) TDD
16 44 (4.66%) Migration
17 41 (4.34%) Visualisation
18 40 (4.24%) Decision-Making
18 40 (4.24%) Machine Learning
Programming Languages
1 98 (10.38%) SQL
2 80 (8.47%) Java
3 71 (7.52%) Python
4 70 (7.42%) JavaScript
5 33 (3.50%) C#
6 30 (3.18%) XPath
7 22 (2.33%) PHP
8 19 (2.01%) Apex Code
8 19 (2.01%) C
9 12 (1.27%) Bash Shell
10 10 (1.06%) R
11 9 (0.95%) Perl
11 9 (0.95%) TypeScript
12 8 (0.85%) Java 8
13 6 (0.64%) PowerShell
14 5 (0.53%) ES6
15 4 (0.42%) Scala
16 3 (0.32%) Ruby
16 3 (0.32%) SOQL
16 3 (0.32%) SOSL
Qualifications
1 106 (11.23%) Security Cleared
2 79 (8.37%) Degree
3 71 (7.52%) SC Cleared
4 37 (3.92%) DV Cleared
5 19 (2.01%) Master's Degree
6 10 (1.06%) PhD
7 8 (0.85%) MBA
8 7 (0.74%) Numerate Degree
9 6 (0.64%) Computer Science Degree
10 5 (0.53%) CISSP
11 4 (0.42%) APMP
11 4 (0.42%) BC Cleared
11 4 (0.42%) CFA
11 4 (0.42%) CIMA
11 4 (0.42%) Cisco Certification
12 3 (0.32%) CCIE
12 3 (0.32%) ITIL Certification
12 3 (0.32%) Microsoft Certification
12 3 (0.32%) PRINCE2 Certification
12 3 (0.32%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 25 (2.65%) QA
2 13 (1.38%) Data Quality
2 13 (1.38%) GDPR
3 11 (1.17%) JSP 440
4 8 (0.85%) ISO/IEC 27001
4 8 (0.85%) PMO
5 7 (0.74%) SLA
6 6 (0.64%) RMADS
7 5 (0.53%) GxP
8 4 (0.42%) NCSC
8 4 (0.42%) NIST
9 3 (0.32%) HMG Security Policy Framework
10 2 (0.21%) ISO/IEC 20000
10 2 (0.21%) Sarbanes-Oxley
10 2 (0.21%) WCAG
11 1 (0.11%) COBIT
11 1 (0.11%) Cyber Essentials
11 1 (0.11%) Cyber Essentials PLUS
11 1 (0.11%) Def Stans
11 1 (0.11%) UCITS
System Software
1 45 (4.77%) Docker
2 14 (1.48%) Active Directory
3 11 (1.17%) VMware Infrastructure
4 6 (0.64%) VMware NSX
5 3 (0.32%) VMware ESXi
5 3 (0.32%) vSphere
6 2 (0.21%) Terminal Server
7 1 (0.11%) Hyper-V
Systems Management
1 35 (3.71%) Terraform
2 29 (3.07%) Kubernetes
3 17 (1.80%) Ansible
4 10 (1.06%) Consul
4 10 (1.06%) Kibana
4 10 (1.06%) logstash
5 9 (0.95%) Prometheus
5 9 (0.95%) Rancher
6 8 (0.85%) Grafana
6 8 (0.85%) Istio
7 7 (0.74%) Microsoft Intune
8 6 (0.64%) Fluentd
8 6 (0.64%) SCCM
8 6 (0.64%) Single Sign-On
8 6 (0.64%) vCenter Server
9 5 (0.53%) AirWatch
10 4 (0.42%) Opscode Chef
10 4 (0.42%) Puppet
11 2 (0.21%) HAProxy
11 2 (0.21%) Packer
Vendors
1 349 (36.97%) SAP
2 120 (12.71%) Microsoft
3 101 (10.70%) Salesforce.com
4 51 (5.40%) Google
5 47 (4.98%) Salesforce Marketing Cloud
6 44 (4.66%) Adobe
7 38 (4.03%) Oracle
8 25 (2.65%) Databricks
9 20 (2.12%) WSO2
10 18 (1.91%) Pega
11 15 (1.59%) StreamSets
12 13 (1.38%) Pardot
12 13 (1.38%) VMware
13 12 (1.27%) Splunk
13 12 (1.27%) Talend
14 11 (1.17%) Marketo
14 11 (1.17%) Sparx
15 10 (1.06%) Remedy
15 10 (1.06%) Teradata
16 9 (0.95%) Informatica