Marketing Contracts

Marketing
UK

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 1 July 2025, comparing them to the same period in the previous two years.

6 months to
1 Jul 2025
Same period 2024 Same period 2023
Rank 93 79 115
Rank change year-on-year -14 +36 +1
Contract jobs citing Marketing 828 1,128 1,259
As % of all contract jobs advertised in the UK 2.69% 2.61% 2.26%
As % of the General category 4.25% 4.58% 3.85%
Number of daily rates quoted 437 623 844
10th Percentile £213 £225 £232
25th Percentile £325 £338 £385
Median daily rate (50th Percentile) £475 £475 £520
Median % change year-on-year - -8.65% -0.95%
75th Percentile £600 £613 £638
90th Percentile £700 £775 £725
UK excluding London median daily rate £525 £500 £515
% change year-on-year +5.00% -2.91% +8.42%
Number of hourly rates quoted 54 96 46
10th Percentile £19.25 £14.00 £19.88
25th Percentile £27.42 £16.85 £22.63
Median hourly rate £41.50 £33.00 £36.50
Median % change year-on-year +25.76% -9.59% -9.32%
75th Percentile £51.01 £43.75 £52.56
90th Percentile £65.25 £68.75 £65.00
UK excluding London median hourly rate £27.40 £25.00 £32.00
% change year-on-year +9.60% -21.88% -4.11%

All General Skills
UK

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring common skills.

Contract vacancies with a requirement for common skills 19,493 24,643 32,703
As % of all contract IT jobs advertised in the UK 63.27% 57.09% 58.61%
Number of daily rates quoted 12,229 15,399 22,535
10th Percentile £281 £275 £313
25th Percentile £402 £413 £438
Median daily rate (50th Percentile) £500 £525 £550
Median % change year-on-year -4.76% -4.55% -
75th Percentile £638 £650 £675
90th Percentile £750 £775 £788
UK excluding London median daily rate £470 £490 £500
% change year-on-year -4.08% -2.00% +2.56%
Number of hourly rates quoted 959 1,974 1,038
10th Percentile £13.46 £12.79 £13.41
25th Percentile £16.46 £15.62 £16.85
Median hourly rate £27.38 £31.61 £30.25
Median % change year-on-year -13.38% +4.48% +26.04%
75th Percentile £53.00 £53.00 £60.00
90th Percentile £72.50 £68.75 £70.00
UK excluding London median hourly rate £23.00 £30.37 £25.13
% change year-on-year -24.27% +20.88% +25.63%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 1 July 2025.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 1 July 2025.

Hourly rate histogram for Marketing in the UK

Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 1 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -11 742 £475 +0.26% 19,373
London +1 462 £461 +2.50% 11,838
UK excluding London -28 285 £525 +5.00% 8,338
Work from Home -7 266 £475 -1.30% 8,651
South East -10 91 £600 +41.18% 2,413
South West +25 79 £525 -16.00% 756
North of England +1 56 £530 +17.78% 2,311
North West +16 38 £530 +24.71% 1,342
Scotland +7 22 £286 -32.66% 428
Midlands -3 21 £450 -10.00% 1,290
West Midlands -7 14 £456 -8.75% 748
Yorkshire -14 13 £525 +16.67% 812
East of England -27 8 £465 +24.00% 899
Wales +3 6 £273 -54.58% 214
East Midlands +1 6 £449 +12.13% 538
North East +2 5 £440 -17.37% 161
Northern Ireland -13 3 £165 +17.86% 98

Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (4.35%) CMS
2 19 (2.29%) SharePoint
3 18 (2.17%) Confluence
4 14 (1.69%) Apache Spark
5 12 (1.45%) Microsoft Exchange
6 10 (1.21%) Adobe Experience Manager
7 9 (1.09%) SAS
7 9 (1.09%) WordPress
8 5 (0.60%) Umbraco
9 4 (0.48%) Apache Airflow
9 4 (0.48%) Headless CMS
9 4 (0.48%) Sitecore CMS
10 3 (0.36%) Drupal
11 2 (0.24%) EPiServer
12 1 (0.12%) Anypoint
12 1 (0.12%) Apache
12 1 (0.12%) Facebook Platform
12 1 (0.12%) IBM Domino
12 1 (0.12%) Jupyter
12 1 (0.12%) Kentico
Applications
1 34 (4.11%) Microsoft Excel
2 29 (3.50%) Microsoft Office
3 26 (3.14%) Microsoft PowerPoint
4 21 (2.54%) Photoshop
5 14 (1.69%) Adobe Illustrator
6 10 (1.21%) Chatbot
7 6 (0.72%) Adobe After Effects
7 6 (0.72%) Adobe Premiere
8 5 (0.60%) MS Visio
8 5 (0.60%) Trello
9 4 (0.48%) Adobe Creative Suite
10 3 (0.36%) InDesign
10 3 (0.36%) Microsoft Project
11 2 (0.24%) InVision
11 2 (0.24%) Maya
12 1 (0.12%) DaVinci Resolve
12 1 (0.12%) Simulink
12 1 (0.12%) Sketch
12 1 (0.12%) SOLIDWORKS
12 1 (0.12%) UserZoom
Business Applications
1 29 (3.50%) Dynamics CRM
2 13 (1.57%) Shopify
3 9 (1.09%) Salesforce CRM
4 6 (0.72%) Workfront
5 5 (0.60%) Adobe Campaign
5 5 (0.60%) Magento
6 4 (0.48%) Teamcenter
7 3 (0.36%) Sprinklr
8 2 (0.24%) Dynamics AX
8 2 (0.24%) SAP PLM
8 2 (0.24%) SAP S/4HANA
8 2 (0.24%) SAP SRM
9 1 (0.12%) NetSuite
9 1 (0.12%) Primavera
9 1 (0.12%) SAP CO
9 1 (0.12%) SAP FI
9 1 (0.12%) SAP FI/CO
9 1 (0.12%) SAP QM
9 1 (0.12%) SAP SCM
9 1 (0.12%) TrackWise
Cloud Services
1 89 (10.75%) Azure
2 56 (6.76%) Power Platform
3 54 (6.52%) AWS
4 46 (5.56%) SaaS
5 40 (4.83%) GCP
6 32 (3.86%) Dynamics 365
7 27 (3.26%) Adobe Analytics
7 27 (3.26%) Azure DevOps
8 25 (3.02%) Google Analytics
9 21 (2.54%) Figma
10 20 (2.42%) Microsoft 365
11 18 (2.17%) Snowflake
12 17 (2.05%) PowerApps
12 17 (2.05%) Salesforce Sales Cloud
13 14 (1.69%) Serverless
14 13 (1.57%) Power Automate
15 12 (1.45%) Google Ads
16 11 (1.33%) GitHub
16 11 (1.33%) Salesforce Service Cloud
17 10 (1.21%) Matillion
Communications & Networking
1 17 (2.05%) Firewall
2 10 (1.21%) TCP/IP
2 10 (1.21%) VPN
3 7 (0.85%) BGP
3 7 (0.85%) OSPF
3 7 (0.85%) TACACS
3 7 (0.85%) VLAN
4 6 (0.72%) DNS
5 4 (0.48%) Internet
5 4 (0.48%) PSTN
5 4 (0.48%) VoIP
6 3 (0.36%) HTTP
6 3 (0.36%) Intranet
7 2 (0.24%) DHCP
7 2 (0.24%) SMS
8 1 (0.12%) Cisco IOS
8 1 (0.12%) Cisco ISE
8 1 (0.12%) LAN
8 1 (0.12%) Network Security
8 1 (0.12%) WebEx
Database & Business Intelligence
1 39 (4.71%) Power BI
2 31 (3.74%) Data Warehouse
3 30 (3.62%) Relational Database
4 24 (2.90%) PostgreSQL
4 24 (2.90%) Tableau
5 11 (1.33%) BigQuery
6 9 (1.09%) Looker
7 6 (0.72%) Data Lake
7 6 (0.72%) Metadata
8 4 (0.48%) Big Data
8 4 (0.48%) Qlik Sense
8 4 (0.48%) SQL Server
8 4 (0.48%) SQL Server Integration Services
8 4 (0.48%) SQL Server Reporting Services
9 3 (0.36%) Oracle Database
10 2 (0.24%) Data Mining
10 2 (0.24%) Mixpanel
10 2 (0.24%) NoSQL
10 2 (0.24%) Oracle Database 12c
10 2 (0.24%) Tableau Desktop
Development Applications
1 32 (3.86%) Jenkins
1 32 (3.86%) JIRA
2 21 (2.54%) Git
2 21 (2.54%) Gradle
2 21 (2.54%) JUnit
2 21 (2.54%) Liquibase
2 21 (2.54%) Mockito
3 15 (1.81%) GitLab
4 5 (0.60%) webpack
5 4 (0.48%) MLflow
5 4 (0.48%) Selenium
6 3 (0.36%) Bitbucket
6 3 (0.36%) Browser DevTools
6 3 (0.36%) Postman
6 3 (0.36%) Subversion
6 3 (0.36%) Vite
7 2 (0.24%) Axure RP
7 2 (0.24%) Cypress.io
7 2 (0.24%) GCC
7 2 (0.24%) Grunt
General
1 329 (39.73%) Finance
2 281 (33.94%) Social Skills
3 186 (22.46%) Public Sector
4 170 (20.53%) Manufacturing
4 170 (20.53%) Telecoms
5 162 (19.57%) Electronics
6 118 (14.25%) Analytical Skills
7 54 (6.52%) Advertising
8 51 (6.16%) Retail
9 48 (5.80%) Legal
10 35 (4.23%) Presentation Skills
11 32 (3.86%) Influencing Skills
12 24 (2.90%) Banking
13 17 (2.05%) Brand Awareness
14 14 (1.69%) Organisational Skills
15 12 (1.45%) French Language
16 11 (1.33%) Pharmaceutical
16 11 (1.33%) Publishing
17 10 (1.21%) Inclusion and Diversity
18 8 (0.97%) Automotive
Job Titles
1 75 (9.06%) Project Manager
2 72 (8.70%) Developer
3 70 (8.45%) Senior
4 68 (8.21%) Architect
5 56 (6.76%) Analyst
6 50 (6.04%) Consultant
7 44 (5.31%) Lead
8 37 (4.47%) Marketing Manager
9 32 (3.86%) Product Manager
10 28 (3.38%) Designer
11 27 (3.26%) Business Analyst
12 21 (2.54%) Active Directory Architect
13 19 (2.29%) Solutions Architect
14 17 (2.05%) Data Scientist
15 16 (1.93%) Account Manager
15 16 (1.93%) Support Engineer
16 15 (1.81%) Salesforce Developer
16 15 (1.81%) Senior Manager
17 14 (1.69%) Product Owner
17 14 (1.69%) Software Engineer
Libraries, Frameworks & Software Standards
1 48 (5.80%) HTML
2 41 (4.95%) CSS
3 32 (3.86%) React
4 24 (2.90%) Kafka
5 22 (2.66%) OpenAPI
5 22 (2.66%) Spring Boot
5 22 (2.66%) Swagger
6 21 (2.54%) .NET
6 21 (2.54%) Spring
7 15 (1.81%) Lightning Web Components
8 10 (1.21%) Pandas
9 9 (1.09%) REST
10 8 (0.97%) .NET Core
10 8 (0.97%) Visualforce
11 7 (0.85%) Middleware
11 7 (0.85%) Next.js
12 6 (0.72%) AngularJS
12 6 (0.72%) HTML5
12 6 (0.72%) Node.js
12 6 (0.72%) VML
Miscellaneous
1 55 (6.64%) Social Media
2 53 (6.40%) Onboarding
3 44 (5.31%) Product Ownership
4 36 (4.35%) Marketing Technology
5 22 (2.66%) Self-Motivation
6 20 (2.42%) Management Information System
7 19 (2.29%) Digital Media
8 17 (2.05%) Mobile App
9 13 (1.57%) Data Protection Act
10 12 (1.45%) Blog
11 11 (1.33%) Multi-touch
11 11 (1.33%) NHS
12 9 (1.09%) Analytical Mindset
12 9 (1.09%) Cloud Native
12 9 (1.09%) Legacy Systems
13 8 (0.97%) Graphic Design
13 8 (0.97%) Photography
13 8 (0.97%) Virtual Reality
14 6 (0.72%) FMCG
14 6 (0.72%) LIMS
Operating Systems
1 48 (5.80%) Windows
2 9 (1.09%) Linux
2 9 (1.09%) Windows 10
3 6 (0.72%) Android
3 6 (0.72%) Apple iOS
4 2 (0.24%) Mac OS X
4 2 (0.24%) Unix
4 2 (0.24%) Windows 8
4 2 (0.24%) Windows XP
5 1 (0.12%) Ubuntu
5 1 (0.12%) Windows Server
5 1 (0.12%) Windows Server 2016
5 1 (0.12%) Windows Server 2019
Processes & Methodologies
1 255 (30.80%) Digital Marketing
2 211 (25.48%) Business Intelligence
3 182 (21.98%) Agile
4 174 (21.01%) Analytics
5 169 (20.41%) Programme Management
6 148 (17.87%) Project Management
7 137 (16.55%) Problem-Solving
8 116 (14.01%) CRM
9 111 (13.41%) Stakeholder Management
10 90 (10.87%) User Experience
11 89 (10.75%) Migration
12 70 (8.45%) E-Commerce
13 67 (8.09%) Decision-Making
13 67 (8.09%) Roadmaps
14 63 (7.61%) DevOps
15 61 (7.37%) Marketing Strategy
16 59 (7.13%) CI/CD
17 57 (6.88%) Continuous Improvement
18 55 (6.64%) B2B
19 54 (6.52%) Artificial Intelligence
Programming Languages
1 119 (14.37%) SQL
2 57 (6.88%) Python
3 49 (5.92%) JavaScript
4 43 (5.19%) PowerShell
5 31 (3.74%) TypeScript
6 30 (3.62%) C#
6 30 (3.62%) Java
7 25 (3.02%) R
8 14 (1.69%) Apex Code
9 10 (1.21%) Bash
10 9 (1.09%) Bicep
11 8 (0.97%) PHP
12 7 (0.85%) C++
13 6 (0.72%) C
14 4 (0.48%) Go
15 3 (0.36%) SystemVerilog
16 2 (0.24%) Data Analysis Expressions
16 2 (0.24%) MATLAB
16 2 (0.24%) PL/SQL
16 2 (0.24%) Rust
Qualifications
1 117 (14.13%) Degree
2 107 (12.92%) Security Cleared
3 73 (8.82%) SC Cleared
4 38 (4.59%) DV Cleared
5 17 (2.05%) PhD
6 16 (1.93%) Azure Certification
7 15 (1.81%) Computer Science Degree
7 15 (1.81%) Master's Degree
8 11 (1.33%) PMI Certification
9 9 (1.09%) PMP
10 8 (0.97%) CISSP
11 7 (0.85%) CESG Certified Professional
12 5 (0.60%) BPSS Clearance
12 5 (0.60%) CBAP
12 5 (0.60%) CLAS
13 4 (0.48%) Microsoft Certification
14 3 (0.36%) ACCA
14 3 (0.36%) CCNA
14 3 (0.36%) CIMA
14 3 (0.36%) Cisco Certification
Quality Assurance & Compliance
1 46 (5.56%) Accessibility
2 27 (3.26%) GDPR
3 15 (1.81%) QA
4 12 (1.45%) ISO/IEC 27001
4 12 (1.45%) PMO
5 11 (1.33%) Data Quality
6 9 (1.09%) NIST
7 7 (0.85%) JSP 440
7 7 (0.85%) RMADS
8 6 (0.72%) SLA
9 4 (0.48%) Actionable Recommendations
9 4 (0.48%) PCI DSS
9 4 (0.48%) WCAG
10 3 (0.36%) California Consumer Privacy Act
10 3 (0.36%) GxP
10 3 (0.36%) HIPAA
11 2 (0.24%) Disclosure Scotland
11 2 (0.24%) GRC
11 2 (0.24%) ISO 9001
11 2 (0.24%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
System Software
1 41 (4.95%) Docker
2 31 (3.74%) Active Directory
3 4 (0.48%) Virtual Machines
3 4 (0.48%) VMware Infrastructure
4 3 (0.36%) Firmware
5 2 (0.24%) Oracle RAC
5 2 (0.24%) VMware ESXi
5 2 (0.24%) vSphere
5 2 (0.24%) XenApp
6 1 (0.12%) Virtual Desktop
Systems Management
1 28 (3.38%) Terraform
2 14 (1.69%) Kubernetes
3 7 (0.85%) Single Sign-On
4 4 (0.48%) Ansible
5 3 (0.36%) Data Guard
5 3 (0.36%) Kubeflow
5 3 (0.36%) Microsoft Intune
5 3 (0.36%) Oracle Enterprise Manager
5 3 (0.36%) Oracle RMAN
5 3 (0.36%) Puppet
6 2 (0.24%) HP Quality Center
6 2 (0.24%) McAfee ePO
6 2 (0.24%) Norton AntiVirus
6 2 (0.24%) vCenter Server
7 1 (0.12%) Active Directory Federation Services
7 1 (0.12%) FortiGate
7 1 (0.12%) Jamf Pro
7 1 (0.12%) Prometheus
7 1 (0.12%) Systems Management Server (SMS)
Vendors
1 183 (22.10%) SAP
2 102 (12.32%) Salesforce
3 95 (11.47%) Microsoft
4 77 (9.30%) Adobe
5 68 (8.21%) Google
6 23 (2.78%) Salesforce Marketing Cloud
7 17 (2.05%) Facebook
8 12 (1.45%) Instagram
9 11 (1.33%) TikTok
10 10 (1.21%) HubSpot
11 9 (1.09%) Palo Alto
11 9 (1.09%) Sitecore
12 8 (0.97%) Databricks
12 8 (0.97%) ServiceNow
12 8 (0.97%) Splunk
13 7 (0.85%) Cisco
13 7 (0.85%) Teradata
13 7 (0.85%) Twitter
14 6 (0.72%) HP
14 6 (0.72%) VMware