Period
to 17 August 2019

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 17 August 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
17 Aug 2019
Same period 2018 Same period 2017
Rank 84 95 67
Rank change year-on-year +11 -28 +18
Contract jobs citing Marketing 2,470 2,642 3,159
As % of all contract IT jobs advertised in the UK 2.71% 2.56% 3.30%
As % of the General category 7.68% 6.92% 8.29%
Number of daily rates quoted 1,650 1,789 2,093
UK median daily rate £450 £440 £434
Median daily rate % change year-on-year +2.27% +1.44% +8.44%
10th Percentile £235 £219 £225
90th Percentile £650 £613 £588
UK excluding London median daily rate £438 £413 £420
% change year-on-year +6.06% -1.79% +12.00%
Number of hourly rates quoted 43 43 70
UK median hourly rate £25.00 £33.00 £21.16
Median hourly rate % change year-on-year -24.24% +55.99% +14.35%
10th Percentile £11.64 £12.44 £13.73
90th Percentile £43.40 £52.00 £44.25
UK excluding London median hourly rate £23.50 £30.00 £19.00
% change year-on-year -21.67% +57.89% +11.76%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 32,164 38,168 38,087
As % of all contract IT jobs advertised in the UK 35.30% 37.04% 39.79%
Number of daily rates quoted 20,792 24,845 25,024
UK median daily rate £493 £475 £450
Median daily rate % change year-on-year +3.68% +5.56% -
10th Percentile £304 £300 £281
90th Percentile £675 £675 £650
UK excluding London median daily rate £438 £425 £410
% change year-on-year +2.94% +3.66% +2.50%
Number of hourly rates quoted 720 859 834
UK median hourly rate £30.00 £25.00 £25.75
Median hourly rate % change year-on-year +20.00% -2.91% +8.58%
10th Percentile £13.50 £12.50 £11.75
90th Percentile £51.25 £50.00 £50.00
UK excluding London median hourly rate £34.50 £25.00 £27.50
% change year-on-year +38.00% -9.09% +10.00%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 17 August 2019.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 17 August 2019.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 17 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 2,344 £450 +2.86% 1,149
London +21 1,380 £470 +4.44% 399
UK excluding London -10 1,045 £438 +6.06% 809
South East -19 356 £425 +13.33% 167
South West +20 251 £513 +32.26% 121
North of England 0 131 £425 +15.25% 242
East of England -21 113 £500 -4.76% 81
Midlands -18 101 £450 +5.88% 140
West Midlands +10 68 £450 +5.88% 89
Scotland +38 67 £431 - 35
North West -2 66 £425 +1.19% 126
Yorkshire +2 59 £409 +29.76% 96
East Midlands -22 31 £415 +5.40% 51
Wales +4 23 £430 -4.44% 18
North East +11 6 £469 +50.00% 20
Northern Ireland -3 4 £425 -29.17% 6

For the 6 months to 17 August 2019, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 877 (35.51%) Finance
2 764 (30.93%) Agile Software Development
3 742 (30.04%) Digital Marketing
4 610 (24.70%) Business Intelligence
5 587 (23.77%) Telecoms
6 564 (22.83%) SAP
7 539 (21.82%) Manufacturing
8 535 (21.66%) Programme Management
9 514 (20.81%) Electronics
10 432 (17.49%) Analytics
11 384 (15.55%) CRM
12 367 (14.86%) JavaScript
13 366 (14.82%) HTML
14 328 (13.28%) Salesforce.com
15 324 (13.12%) CSS
16 273 (11.05%) SQL
17 265 (10.73%) Adobe
18 256 (10.36%) Degree
19 255 (10.32%) Project Management
20 254 (10.28%) Java
21 253 (10.24%) User Experience
22 252 (10.20%) Microsoft
23 246 (9.96%) Analytical Skills
24 231 (9.35%) Scrum
25 203 (8.22%) Retail
26 198 (8.02%) E-Commerce
27 192 (7.77%) Security Cleared
27 192 (7.77%) Problem-Solving
28 188 (7.61%) Stakeholder Management
29 182 (7.37%) DevOps

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 149 (6.03%) CMS
2 107 (4.33%) Adobe Experience Manager
3 51 (2.06%) Mule
4 50 (2.02%) Oracle Service Bus
4 50 (2.02%) Oracle SOA Suite
5 49 (1.98%) Confluence
6 43 (1.74%) Apache
7 40 (1.62%) WordPress
8 39 (1.58%) SharePoint
9 31 (1.26%) SAS
10 30 (1.21%) Elasticsearch
11 23 (0.93%) Apache Spark
12 14 (0.57%) Drupal
13 10 (0.40%) Apache Airflow
13 10 (0.40%) Skype for Business
14 9 (0.36%) Tomcat
14 9 (0.36%) Umbraco
15 5 (0.20%) EPiServer
15 5 (0.20%) Luigi
15 5 (0.20%) SharePoint 2013
Applications
1 124 (5.02%) Microsoft Excel
2 72 (2.91%) Microsoft PowerPoint
3 60 (2.43%) Photoshop
4 57 (2.31%) Microsoft Office
5 44 (1.78%) Sketch
6 31 (1.26%) Adobe Illustrator
7 28 (1.13%) Adobe Creative Suite
8 22 (0.89%) InVision
9 16 (0.65%) Microsoft Project
10 15 (0.61%) SPSS
11 12 (0.49%) MS Visio
12 7 (0.28%) Adobe Premiere
13 6 (0.24%) Stata
14 4 (0.16%) CINEMA 4D
14 4 (0.16%) SketchUp
14 4 (0.16%) Zeplin
15 3 (0.12%) Adobe After Effects
15 3 (0.12%) Adobe XD
15 3 (0.12%) Marvel
15 3 (0.12%) OmniGraffle
Business Applications
1 75 (3.04%) Dynamics CRM
2 46 (1.86%) Adobe Campaign
3 33 (1.34%) Eloqua
4 21 (0.85%) Salesforce.com CRM
5 13 (0.53%) Magento
6 8 (0.32%) Dynamics AX
7 7 (0.28%) NetSuite
7 7 (0.28%) Oracle ERP
7 7 (0.28%) SAP CRM
8 5 (0.20%) Payment Gateway
8 5 (0.20%) SAP HCM
9 4 (0.16%) SAP HR
9 4 (0.16%) SAP Hybris
9 4 (0.16%) SAP Payroll
9 4 (0.16%) Sparx Enterprise Architect
10 3 (0.12%) HFM
10 3 (0.12%) Remedy ITSM
10 3 (0.12%) SAP S/4HANA
10 3 (0.12%) Unica
10 3 (0.12%) Workfront
Cloud Services
1 135 (5.47%) Microsoft Azure
2 115 (4.66%) Amazon AWS
3 95 (3.85%) Google Analytics
4 81 (3.28%) SaaS
5 76 (3.08%) Adobe Analytics
6 73 (2.96%) Power Platform
7 62 (2.51%) Salesforce Service Cloud
8 52 (2.11%) Office 365
9 44 (1.78%) Dynamics 365
10 41 (1.66%) Google Cloud Platform
11 37 (1.50%) PaaS
12 29 (1.17%) IaaS
13 25 (1.01%) Salesforce Sales Cloud
14 24 (0.97%) Azure Active Directory
15 21 (0.85%) npm
16 19 (0.77%) Serverless
17 17 (0.69%) GitHub
18 14 (0.57%) Adobe Creative Cloud
19 13 (0.53%) AWS CloudFormation
20 12 (0.49%) Amazon Kinesis
Communications & Networking
1 33 (1.34%) Firewall
2 20 (0.81%) SMS
3 19 (0.77%) Skype
4 18 (0.73%) Internet
5 17 (0.69%) DNS
5 17 (0.69%) Intranet
5 17 (0.69%) WAN
6 15 (0.61%) Radio Access Network
7 13 (0.53%) VPN
8 12 (0.49%) LAN
9 10 (0.40%) Network Security
9 10 (0.40%) Wireless
10 8 (0.32%) Broadband
11 7 (0.28%) LTE
11 7 (0.28%) Multicast
12 6 (0.24%) BGP
12 6 (0.24%) Cisco ASA
12 6 (0.24%) DHCP
12 6 (0.24%) Ethernet
12 6 (0.24%) HTTP
Database & Business Intelligence
1 81 (3.28%) SQL Server
2 70 (2.83%) Power BI
3 69 (2.79%) MySQL
4 66 (2.67%) Big Data
5 53 (2.15%) Data Warehouse
6 47 (1.90%) Relational Database
7 45 (1.82%) PostgreSQL
8 27 (1.09%) RDBMS
9 24 (0.97%) BigQuery
10 23 (0.93%) Hadoop
11 22 (0.89%) SQL Server Integration Services
12 17 (0.69%) Data Lake
12 17 (0.69%) Data Mining
13 16 (0.65%) Amazon Redshift
13 16 (0.65%) Qlik Sense
14 14 (0.57%) MongoDB
15 12 (0.49%) SQL Server Reporting Services
16 11 (0.45%) NoSQL
17 10 (0.40%) Oracle Database
17 10 (0.40%) SQL Server 2016
Development Applications
1 143 (5.79%) Git (software)
2 139 (5.63%) JIRA
3 69 (2.79%) Jenkins
4 45 (1.82%) Visual Studio Team System
5 42 (1.70%) Selenium
6 27 (1.09%) gulp
7 26 (1.05%) Subversion
8 25 (1.01%) JUnit
9 24 (0.97%) Visual Studio
10 23 (0.93%) Maven
11 22 (0.89%) Grunt
12 19 (0.77%) Axure RP
12 19 (0.77%) Mockito
12 19 (0.77%) TeamCity
13 18 (0.73%) Mercurial
13 18 (0.73%) webpack
14 16 (0.65%) Cucumber
15 13 (0.53%) SonarQube
16 12 (0.49%) Bitbucket
17 10 (0.40%) Mocha
General
1 877 (35.51%) Finance
2 587 (23.77%) Telecoms
3 539 (21.82%) Manufacturing
4 514 (20.81%) Electronics
5 203 (8.22%) Retail
6 109 (4.41%) Advertising
7 104 (4.21%) Banking
8 95 (3.85%) Legal
9 57 (2.31%) Publishing
10 26 (1.05%) Games
11 24 (0.97%) Pharmaceutical
12 21 (0.85%) Law
13 19 (0.77%) Billing
14 18 (0.73%) Back Office
15 14 (0.57%) French Language
16 12 (0.49%) Brand Awareness
16 12 (0.49%) Investment Banking
16 12 (0.49%) Military
17 11 (0.45%) Automotive
18 9 (0.36%) German Language
Job Titles
1 522 (21.13%) Developer
2 268 (10.85%) Analyst
3 217 (8.79%) Architect
4 190 (7.69%) Consultant
5 143 (5.79%) Project Manager
6 114 (4.62%) Business Analyst
7 104 (4.21%) Designer
8 102 (4.13%) Java Developer
9 99 (4.01%) Senior Developer
10 83 (3.36%) Solutions Architect
11 72 (2.91%) Marketing Manager
12 69 (2.79%) Salesforce Developer
13 67 (2.71%) Front End Developer (Client-Side Developer)
14 54 (2.19%) Senior Java Developer
15 53 (2.15%) Data Analyst
16 52 (2.11%) Salesforce Consultant
17 48 (1.94%) Windows Engineer
18 47 (1.90%) Data Scientist
19 44 (1.78%) Marketing Consultant
20 41 (1.66%) UX Designer
Libraries, Frameworks & Software Standards
1 366 (14.82%) HTML
2 324 (13.12%) CSS
3 168 (6.80%) Web Services
4 143 (5.79%) XML
5 133 (5.38%) SOAP
6 125 (5.06%) jQuery
7 106 (4.29%) HTML5
8 101 (4.09%) .NET
9 95 (3.85%) AngularJS
10 93 (3.77%) RESTful
11 83 (3.36%) REST
12 80 (3.24%) CSS3
13 77 (3.12%) Node.js
14 71 (2.87%) Middleware
15 69 (2.79%) JSON
15 69 (2.79%) React
16 63 (2.55%) Sass
17 52 (2.11%) Apache Camel
18 47 (1.90%) Twitter Bootstrap
19 38 (1.54%) Visualforce
Miscellaneous
1 253 (10.24%) User Experience
2 246 (9.96%) Analytical Skills
3 147 (5.95%) Social Media
4 101 (4.09%) Mobile App
5 82 (3.32%) Greenfield Project
6 78 (3.16%) Virtual Team
7 60 (2.43%) Self-Motivation
8 55 (2.23%) Management Information System
9 46 (1.86%) NHS
10 34 (1.38%) Marketing Technology
11 31 (1.26%) Algorithms
12 27 (1.09%) Digital Media
13 23 (0.93%) Blog
14 20 (0.81%) Enterprise Software
15 19 (0.77%) Public Cloud
16 15 (0.61%) Data Centre
17 14 (0.57%) Data Structures
18 13 (0.53%) Robotics
19 12 (0.49%) FMCG
20 11 (0.45%) Tandem
Operating Systems
1 108 (4.37%) Windows
2 107 (4.33%) Linux
3 78 (3.16%) Windows 10
4 34 (1.38%) Windows 7
5 33 (1.34%) Apple iOS
6 31 (1.26%) Android
7 18 (0.73%) Unix
8 15 (0.61%) Windows Server
9 13 (0.53%) Red Hat Enterprise Linux
10 6 (0.24%) HPUX
11 5 (0.20%) Windows 8
12 4 (0.16%) CentOS
12 4 (0.16%) Windows Mobile
12 4 (0.16%) Windows Server 2012
13 3 (0.12%) Mac OS X
13 3 (0.12%) Ubuntu
13 3 (0.12%) Windows Server 2008
14 2 (0.081%) AIX
14 2 (0.081%) VMS
15 1 (0.040%) Solaris
Processes & Methodologies
1 764 (30.93%) Agile Software Development
2 742 (30.04%) Digital Marketing
3 610 (24.70%) Business Intelligence
4 535 (21.66%) Programme Management
5 432 (17.49%) Analytics
6 384 (15.55%) CRM
7 255 (10.32%) Project Management
8 231 (9.35%) Scrum
9 198 (8.02%) E-Commerce
10 192 (7.77%) Problem-Solving
11 188 (7.61%) Stakeholder Management
12 182 (7.37%) DevOps
13 162 (6.56%) TDD
14 119 (4.82%) Data Science
14 119 (4.82%) Software Engineering
15 114 (4.62%) Content Management
16 111 (4.49%) Migration
17 103 (4.17%) Front End Development
17 103 (4.17%) SEO
18 95 (3.85%) Web Development
Programming Languages
1 367 (14.86%) JavaScript
2 273 (11.05%) SQL
3 254 (10.28%) Java
4 144 (5.83%) Python
5 88 (3.56%) C#
6 81 (3.28%) Java 8
7 68 (2.75%) PHP
8 65 (2.63%) Apex Code
9 51 (2.06%) R
10 42 (1.70%) ES6
11 32 (1.30%) C
12 27 (1.09%) TypeScript
13 26 (1.05%) Bash Shell
14 21 (0.85%) PowerShell
14 21 (0.85%) T-SQL
15 16 (0.65%) Scala
16 14 (0.57%) C++
16 14 (0.57%) XPath
17 12 (0.49%) Ruby
18 11 (0.45%) Shell Script
Qualifications
1 256 (10.36%) Degree
2 192 (7.77%) Security Cleared
3 136 (5.51%) SC Cleared
4 64 (2.59%) DV Cleared
5 32 (1.30%) Computer Science Degree
6 20 (0.81%) Master's Degree
7 17 (0.69%) Cisco Certification
8 16 (0.65%) PhD
9 11 (0.45%) ISEB
10 10 (0.40%) ISTQB
11 8 (0.32%) MBA
12 7 (0.28%) CCIE
12 7 (0.28%) CISSP
12 7 (0.28%) Microsoft Certification
12 7 (0.28%) PMI Certification
13 6 (0.24%) CCNA
13 6 (0.24%) CISA
13 6 (0.24%) CISM
13 6 (0.24%) TOGAF Certification
14 5 (0.20%) Numerate Degree
Quality Assurance & Compliance
1 125 (5.06%) QA
2 47 (1.90%) GDPR
3 38 (1.54%) Data Quality
4 21 (0.85%) PMO
5 16 (0.65%) JSP 440
6 14 (0.57%) RMADS
7 13 (0.53%) SLA
8 5 (0.20%) ISO/IEC 27001
8 5 (0.20%) PSD2
8 5 (0.20%) WCAG
9 4 (0.16%) Actionable Recommendations
9 4 (0.16%) WAI
10 2 (0.081%) GMP
10 2 (0.081%) GxP
10 2 (0.081%) ISO 13485
10 2 (0.081%) ISO 9001
10 2 (0.081%) Sarbanes-Oxley
11 1 (0.040%) Disclosure Scotland
11 1 (0.040%) HL7
11 1 (0.040%) NIST 800
System Software
1 60 (2.43%) Docker
2 40 (1.62%) Active Directory
3 7 (0.28%) Virtual Machines
3 7 (0.28%) VMware Infrastructure
4 6 (0.24%) VMware ESXi
5 5 (0.20%) Apache Flume
6 4 (0.16%) vSphere
7 3 (0.12%) XenDesktop
8 2 (0.081%) Firmware
8 2 (0.081%) HDFS
8 2 (0.081%) Microsoft App-V
8 2 (0.081%) VMware Workstation
8 2 (0.081%) XenApp
9 1 (0.040%) Citrix Hypervisor
9 1 (0.040%) DFS Replication
9 1 (0.040%) Hyper-V
9 1 (0.040%) ISA Server
9 1 (0.040%) Varnish
9 1 (0.040%) Xen
Systems Management
1 38 (1.54%) Kubernetes
2 35 (1.42%) Puppet
3 32 (1.30%) SCCM
4 31 (1.26%) Terraform
5 26 (1.05%) Ansible
6 21 (0.85%) AirWatch
7 18 (0.73%) Microsoft Intune
8 13 (0.53%) Single Sign-On
9 10 (0.40%) Opscode Chef
10 8 (0.32%) Systems Management Server (SMS)
11 6 (0.24%) Kibana
12 5 (0.20%) Grafana
13 4 (0.16%) HP Quality Center
13 4 (0.16%) ZABBIX
14 3 (0.12%) Oozie
14 3 (0.12%) SCOM
15 2 (0.081%) Cisco CUCM
15 2 (0.081%) Hadoop YARN
15 2 (0.081%) Packer
15 2 (0.081%) vCenter Server
Vendors
1 564 (22.83%) SAP
2 328 (13.28%) Salesforce.com
3 265 (10.73%) Adobe
4 252 (10.20%) Microsoft
5 130 (5.26%) Google
6 122 (4.94%) Oracle
7 100 (4.05%) Salesforce Marketing Cloud
8 51 (2.06%) WSO2
9 44 (1.78%) Tableau
10 37 (1.50%) IBM
11 32 (1.30%) Pardot
11 32 (1.30%) Talend
12 29 (1.17%) Marketo
13 28 (1.13%) Tealium
14 26 (1.05%) MuleSoft
15 24 (0.97%) Cisco
16 19 (0.77%) Facebook
17 18 (0.73%) Pega
18 16 (0.65%) Twitter
19 15 (0.61%) hybris