Marketing Contract Job Trends

Marketing
UK

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing over the 6 months leading up to 7 June 2026, comparing them to the same period in the previous two years.

6 months to
7 Jun 2026
Same period 2025 Same period 2024
Rank 141 86 81
Rank change year-on-year -55 -5 +35
Contract jobs citing Marketing 931 798 1,143
As % of all contract jobs in the UK 1.88% 2.73% 2.63%
As % of the General category 3.49% 4.31% 4.59%
Number of daily rates quoted 517 417 651
10th Percentile £238 £212 £220
25th Percentile £325 £325 £325
Median daily rate (50th Percentile) £438 £475 £463
Median % change year-on-year -7.89% +2.70% -9.98%
75th Percentile £550 £600 £613
90th Percentile £675 £700 £775
UK excluding London median daily rate £447 £530 £500
% change year-on-year -15.66% +6.00% -
Number of hourly rates quoted 51 45 90
10th Percentile £15.50 £18.20 £14.40
25th Percentile £23.16 £28.00 £18.67
Median hourly rate £35.50 £36.00 £34.00
Median % change year-on-year -1.39% +5.88% -20.00%
75th Percentile £40.63 £48.75 £43.75
90th Percentile £50.00 £65.25 £68.83
UK excluding London median hourly rate £23.83 £27.40 £25.00
% change year-on-year -13.05% +9.60% -58.33%

All General Skills
UK

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring general skills.

Contract vacancies with a requirement for general skills 26,674 18,511 24,899
As % of all contract IT jobs advertised in the UK 53.88% 63.34% 57.37%
Number of daily rates quoted 16,149 11,667 15,625
10th Percentile £313 £281 £275
25th Percentile £413 £403 £413
Median daily rate (50th Percentile) £513 £510 £525
Median % change year-on-year +0.49% -2.86% -4.55%
75th Percentile £625 £638 £650
90th Percentile £738 £750 £769
UK excluding London median daily rate £494 £475 £490
% change year-on-year +4.00% -3.06% -2.00%
Number of hourly rates quoted 1,768 848 1,992
10th Percentile £13.88 £13.49 £12.78
25th Percentile £17.75 £16.95 £15.50
Median hourly rate £31.16 £28.18 £30.00
Median % change year-on-year +10.56% -6.07% -7.12%
75th Percentile £60.81 £55.00 £52.50
90th Percentile £80.00 £73.75 £67.31
UK excluding London median hourly rate £30.50 £24.59 £28.34
% change year-on-year +24.06% -13.23% +1.78%

Marketing
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Marketing relative to all contract IT jobs advertised.

Marketing job vacancy trend in the UK

Marketing
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Marketing.

Contractor daily rate distribution trend for jobs in the UK citing Marketing

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 7 June 2026.

Daily rate histogram for Marketing in the UK

Marketing
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Marketing.

Contractor hourly rate distribution trend for jobs in the UK citing Marketing

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 7 June 2026.

Hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 7 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -36 858 £435 -11.22% 2,244
London -17 581 £430 -7.53% 1,203
UK excluding London -88 270 £447 -15.66% 1,212
Work from Home -57 229 £482 +1.47% 988
South East -67 80 £450 -21.74% 425
Midlands -2 61 £541 +20.28% 202
North of England -70 57 £573 +8.02% 332
West Midlands -28 37 £513 +13.89% 133
North West -47 37 £447 -15.66% 198
South West -61 33 £325 -41.44% 91
East of England -3 29 £488 +23.42% 81
East Midlands -7 24 £541 +20.68% 69
Yorkshire -48 14 £780 +43.78% 96
Scotland -13 12 £250 +19.09% 58
North East -21 9 £750 +49.25% 41
Wales -22 1 - - 18

Marketing
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 64 (6.87%) CMS
2 22 (2.36%) Adobe Experience Manager
3 16 (1.72%) SharePoint
4 12 (1.29%) Confluence
5 6 (0.64%) Drupal
6 5 (0.54%) Apache Airflow
6 5 (0.54%) WordPress
7 4 (0.43%) Apache Spark
8 3 (0.32%) Apache
8 3 (0.32%) SAS
8 3 (0.32%) Umbraco
9 2 (0.21%) Oracle Collaboration Suite
10 1 (0.11%) Apache Superset
10 1 (0.11%) Headless CMS
10 1 (0.11%) Kentico
10 1 (0.11%) Microsoft Exchange
10 1 (0.11%) nginx
10 1 (0.11%) Sitecore CMS
10 1 (0.11%) Sitefinity
Applications
1 39 (4.19%) Microsoft Excel
2 34 (3.65%) Microsoft PowerPoint
3 25 (2.69%) Photoshop
4 22 (2.36%) Microsoft Office
5 13 (1.40%) Adobe Illustrator
6 11 (1.18%) MS Visio
7 8 (0.86%) Adobe Creative Suite
8 6 (0.64%) Maya
9 3 (0.32%) Adobe After Effects
9 3 (0.32%) Adobe Captivate
9 3 (0.32%) Final Cut Pro
9 3 (0.32%) Spreadsheet
10 2 (0.21%) Chatbot
10 2 (0.21%) InDesign
10 2 (0.21%) Siemens NX
10 2 (0.21%) Trello
11 1 (0.11%) Adobe XD
Business Applications
1 23 (2.47%) Dynamics CRM
2 22 (2.36%) Salesforce CRM
3 15 (1.61%) Adobe Campaign
4 8 (0.86%) Shopify
4 8 (0.86%) Sprinklr
5 5 (0.54%) Eloqua
5 5 (0.54%) Magento
5 5 (0.54%) Workfront
6 3 (0.32%) Payment Gateway
7 1 (0.11%) Dynamics NAV
7 1 (0.11%) NetSuite
7 1 (0.11%) Oracle Procure-to-Pay
7 1 (0.11%) Raiser’s Edge
7 1 (0.11%) SAP MDG
Cloud Services
1 98 (10.53%) SaaS
2 71 (7.63%) Power Platform
3 67 (7.20%) Azure
4 43 (4.62%) AWS
5 39 (4.19%) Salesforce Sales Cloud
6 38 (4.08%) Dynamics 365
7 36 (3.87%) Salesforce Service Cloud
8 27 (2.90%) GCP
9 25 (2.69%) Figma
10 21 (2.26%) Snowflake
11 19 (2.04%) Google Ads
12 12 (1.29%) Google Analytics
12 12 (1.29%) Microsoft 365
12 12 (1.29%) Power Automate
13 11 (1.18%) Adobe Analytics
13 11 (1.18%) PowerApps
13 11 (1.18%) Slack
13 11 (1.18%) WhatsApp
14 10 (1.07%) Azure Data Factory
14 10 (1.07%) Smartsheet
Communications & Networking
1 25 (2.69%) SMS
2 6 (0.64%) Internet
3 4 (0.43%) BGP
3 4 (0.43%) OSPF
3 4 (0.43%) RSVP
4 3 (0.32%) 5G
4 3 (0.32%) TACACS
4 3 (0.32%) TCP/IP
4 3 (0.32%) VLAN
5 2 (0.21%) 3G
5 2 (0.21%) 4G
5 2 (0.21%) Intranet
5 2 (0.21%) Wi-Fi
6 1 (0.11%) Firewall
6 1 (0.11%) Junos
6 1 (0.11%) Network Security
6 1 (0.11%) Radio Access Network
6 1 (0.11%) SD-WAN
6 1 (0.11%) SSL
6 1 (0.11%) VPN
Database & Business Intelligence
1 51 (5.48%) Power BI
2 32 (3.44%) Tableau
3 23 (2.47%) Data Warehouse
4 15 (1.61%) BigQuery
5 13 (1.40%) Looker
6 12 (1.29%) Metadata
7 10 (1.07%) Data Lake
8 8 (0.86%) Qlik Sense
9 7 (0.75%) Relational Database
10 5 (0.54%) Big Data
10 5 (0.54%) MySQL
10 5 (0.54%) NoSQL
11 4 (0.43%) Star Schema
12 3 (0.32%) Amazon Redshift
12 3 (0.32%) Data Mining
12 3 (0.32%) Semantic Layer
13 2 (0.21%) Enterprise Data Warehouse
13 2 (0.21%) PostgreSQL
13 2 (0.21%) Redis
13 2 (0.21%) Snowflake Schema
Development Applications
1 24 (2.58%) Postman
2 19 (2.04%) JIRA
3 9 (0.97%) Git
4 6 (0.64%) Jenkins
5 5 (0.54%) Subversion
6 2 (0.21%) Charles Proxy
6 2 (0.21%) GitLab
6 2 (0.21%) JDeveloper
6 2 (0.21%) Robot Framework
6 2 (0.21%) Selenium
7 1 (0.11%) Claude Code
7 1 (0.11%) PHPUnit
7 1 (0.11%) Vite
General
1 273 (29.32%) Social Skills
2 137 (14.72%) Finance
3 125 (13.43%) Analytical Skills
4 70 (7.52%) Retail
5 64 (6.87%) Public Sector
6 46 (4.94%) Organisational Skills
7 44 (4.73%) Advertising
8 42 (4.51%) Telecoms
9 34 (3.65%) Legal
10 29 (3.11%) Manufacturing
11 26 (2.79%) Electronics
12 23 (2.47%) Banking
12 23 (2.47%) Presentation Skills
13 20 (2.15%) Documentation Skills
14 17 (1.83%) Publishing
15 15 (1.61%) Influencing Skills
16 13 (1.40%) Automotive
16 13 (1.40%) German Language
16 13 (1.40%) Law
17 10 (1.07%) Pharmaceutical
Job Titles
1 128 (13.75%) Analyst
2 88 (9.45%) Senior
3 62 (6.66%) Marketing Manager
4 57 (6.12%) Consultant
5 49 (5.26%) Architect
6 48 (5.16%) Developer
6 48 (5.16%) Lead
7 46 (4.94%) Product Manager
8 42 (4.51%) Designer
9 40 (4.30%) Business Analyst
10 38 (4.08%) Data Analyst
11 37 (3.97%) Project Manager
12 36 (3.87%) Senior Manager
13 31 (3.33%) Business Manager
14 27 (2.90%) Data Engineer
15 24 (2.58%) Development Manager
16 23 (2.47%) Product Owner
17 22 (2.36%) Business Development Manager
17 22 (2.36%) Coordinator
17 22 (2.36%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 35 (3.76%) HTML
2 33 (3.54%) CSS
3 31 (3.33%) REST
4 13 (1.40%) JSON
5 12 (1.29%) Kafka
6 7 (0.75%) RESTful
7 6 (0.64%) Middleware
7 6 (0.64%) Node.js
7 6 (0.64%) Pandas
7 6 (0.64%) React
7 6 (0.64%) VML
8 5 (0.54%) AngularJS
8 5 (0.54%) Lightning Web Components
8 5 (0.54%) PySpark
8 5 (0.54%) SOAP
8 5 (0.54%) XML
9 4 (0.43%) CSS3
9 4 (0.43%) OSGi
9 4 (0.43%) V-Ray
10 3 (0.32%) HTML5
Miscellaneous
1 81 (8.70%) Product Ownership
2 67 (7.20%) Marketing Technology
3 56 (6.02%) Onboarding
4 55 (5.91%) Social Media
5 25 (2.69%) Web Conferencing
6 21 (2.26%) Data Protection Act
7 19 (2.04%) AI Agents
7 19 (2.04%) PMI
8 17 (1.83%) Analytical Mindset
9 15 (1.61%) Self-Motivation
10 14 (1.50%) FMCG
10 14 (1.50%) Greenfield Project
11 11 (1.18%) Cloud Native
11 11 (1.18%) Data Structures
11 11 (1.18%) Digital Media
11 11 (1.18%) Legacy Systems
12 10 (1.07%) Graphic Design
12 10 (1.07%) Management Information System
13 9 (0.97%) Driving Licence
14 8 (0.86%) Data Centre
Operating Systems
1 12 (1.29%) Windows
2 6 (0.64%) Windows 10
3 5 (0.54%) Windows Server
4 1 (0.11%) Android
4 1 (0.11%) Apple iOS
4 1 (0.11%) Linux
4 1 (0.11%) Windows Server 2016
4 1 (0.11%) Windows Server 2019
Processes & Methodologies
1 178 (19.12%) Analytics
2 168 (18.05%) CRM
3 153 (16.43%) Agile
4 149 (16.00%) Stakeholder Management
5 119 (12.78%) Digital Marketing
6 118 (12.67%) Roadmaps
7 114 (12.24%) Project Management
8 105 (11.28%) AI
8 105 (11.28%) B2B
9 100 (10.74%) Business Intelligence
10 92 (9.88%) Problem-Solving
11 89 (9.56%) Decision-Making
12 70 (7.52%) Data Modelling
13 65 (6.98%) Continuous Improvement
14 63 (6.77%) User Experience
15 60 (6.44%) Personalization
15 60 (6.44%) Scrum
16 58 (6.23%) Marketing Strategy
16 58 (6.23%) Storytelling
17 57 (6.12%) Stakeholder Engagement
Programming Languages
1 122 (13.10%) SQL
2 76 (8.16%) Python
3 26 (2.79%) JavaScript
4 11 (1.18%) Java
5 9 (0.97%) C#
6 8 (0.86%) R
7 6 (0.64%) TypeScript
8 5 (0.54%) Apex Code
8 5 (0.54%) PowerShell
9 4 (0.43%) Data Analysis Expressions
9 4 (0.43%) SOQL
10 3 (0.32%) Korn
10 3 (0.32%) LookML
10 3 (0.32%) PHP
11 2 (0.21%) Google Apps Script
11 2 (0.21%) PL/SQL
11 2 (0.21%) SystemVerilog
12 1 (0.11%) Go
12 1 (0.11%) Shell Script
12 1 (0.11%) VBA
Qualifications
1 99 (10.63%) Degree
2 52 (5.59%) Security Cleared
3 37 (3.97%) SC Cleared
4 23 (2.47%) PMI Certification
5 22 (2.36%) PMP
6 15 (1.61%) Computer Science Degree
7 13 (1.40%) Master's Degree
8 11 (1.18%) DV Cleared
9 6 (0.64%) BPSS Clearance
9 6 (0.64%) PhD
10 5 (0.54%) MBA
11 4 (0.43%) CISSP
11 4 (0.43%) Microsoft Certification
11 4 (0.43%) RIBA
12 3 (0.32%) CEH
12 3 (0.32%) CISA
12 3 (0.32%) CISM
13 2 (0.21%) Analytics IQ
13 2 (0.21%) APMP
13 2 (0.21%) CSPO
Quality Assurance & Compliance
1 54 (5.80%) GDPR
2 51 (5.48%) Data Quality
3 48 (5.16%) QA
4 22 (2.36%) Accessibility
5 13 (1.40%) PMO
6 10 (1.07%) California Consumer Privacy Act
7 6 (0.64%) SLA
8 5 (0.54%) Actionable Recommendations
8 5 (0.54%) GRC
8 5 (0.54%) PERC
8 5 (0.54%) WCAG
9 4 (0.43%) ISO/IEC 27001
9 4 (0.43%) JSP 440
9 4 (0.43%) NIST
9 4 (0.43%) RMADS
10 3 (0.32%) NCSC
11 2 (0.21%) DO-254
11 2 (0.21%) HIPAA
11 2 (0.21%) PCI DSS
12 1 (0.11%) WAI
System Software
1 11 (1.18%) Active Directory
2 6 (0.64%) Docker
3 3 (0.32%) Virtual Machines
4 1 (0.11%) Hyper-V
4 1 (0.11%) Varnish
4 1 (0.11%) Virtual Desktop
Systems Management
1 6 (0.64%) Systems Management Server (SMS)
2 4 (0.43%) Kubernetes
2 4 (0.43%) Terraform
3 1 (0.11%) Failover Clustering
3 1 (0.11%) Grafana
3 1 (0.11%) SCCM
Vendors
1 163 (17.51%) Salesforce
2 89 (9.56%) Adobe
3 77 (8.27%) Microsoft
4 71 (7.63%) Google
5 51 (5.48%) Salesforce Marketing Cloud
6 35 (3.76%) SAP
7 20 (2.15%) Databricks
7 20 (2.15%) Oracle
7 20 (2.15%) TikTok
8 15 (1.61%) Braze
9 12 (1.29%) HubSpot
10 9 (0.97%) Cisco
10 9 (0.97%) MuleSoft
11 7 (0.75%) Instagram
11 7 (0.75%) Pega
11 7 (0.75%) YouTube
12 6 (0.64%) BT
13 5 (0.54%) Pinterest
13 5 (0.54%) Snapchat
13 5 (0.54%) Tealium