Period
to 24 November 2017

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 77 77 84
Rank change year-on-year 0 +7 -4
Contract jobs citing Marketing 3172 3102 2815
As % of all contract IT jobs advertised in the UK 3.08% 2.95% 2.46%
As % of the General category 7.74% 8.09% 6.16%
Number of daily rates quoted 2063 2116 1849
UK median daily rate £425 £400 £375
Median daily rate % change year-on-year +6.25% +6.67% +4.90%
10th Percentile £225 £220 £195
90th Percentile £600 £594 £538
UK excluding London median daily rate £413 £375 £365
% change year-on-year +10.00% +2.74% +4.29%
Number of hourly rates quoted 73 114 107
UK median hourly rate £27.00 £20.00 £22.50
Median hourly rate % change year-on-year +35.00% -11.11% +2.27%
10th Percentile £14.00 £10.83 £13.75
90th Percentile £45.00 £42.83 £52.50
UK excluding London median hourly rate £29.00 £18.00 £26.50
% change year-on-year +61.11% -32.08% +19.10%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 40987 38350 45717
As % of all contract IT jobs advertised in the UK 39.77% 36.52% 39.92%
Number of daily rates quoted 27119 25471 29029
UK median daily rate £470 £450 £425
Median daily rate % change year-on-year +4.44% +5.88% -
10th Percentile £275 £263 £263
90th Percentile £663 £638 £625
UK excluding London median daily rate £413 £400 £400
% change year-on-year +3.13% - +5.26%
Number of hourly rates quoted 894 939 1227
UK median hourly rate £25.12 £25.00 £25.00
Median hourly rate % change year-on-year +0.47% - +13.64%
10th Percentile £12.00 £11.36 £12.00
90th Percentile £47.95 £47.25 £48.09
UK excluding London median hourly rate £26.47 £25.75 £26.00
% change year-on-year +2.80% -0.96% +14.59%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing.

Contractor daily rate trend for Marketing in the UK

Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Marketing over the 6 months to 24 November 2017.

Contractor daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing.

Contractor hourly rate trend for Marketing in the UK

Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Marketing over the 6 months to 24 November 2017.

Contractor hourly rate histogram for Marketing in the UK

Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 3074 £430 +7.50% 949
London -8 1663 £450 +4.65% 409
UK excluding London +16 1479 £413 +10.00% 558
South East -1 571 £413 +10.00% 128
South West +18 251 £390 +11.43% 81
East of England +18 236 £513 +34.87% 90
North of England +29 203 £388 -3.13% 156
Midlands +4 148 £388 -3.13% 82
Yorkshire +51 104 £380 -1.94% 65
North West -22 89 £400 +1.59% 81
West Midlands -5 81 £411 +9.67% 42
Scotland +19 66 £400 +21.03% 12
East Midlands -6 63 £375 -6.37% 36
North East +59 10 £163 -61.76% 10
Wales -24 7 £475 - 6
Northern Ireland -46 1 £525 +25.37% 2

For the 6 months to 24 November 2017, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Marketing.

1 1353 (42.65%) Finance
2 1150 (36.25%) Digital Marketing
3 970 (30.58%) Agile Software Development
4 931 (29.35%) Business Intelligence
5 877 (27.65%) Telecoms
6 826 (26.04%) SAP
7 802 (25.28%) Programme Management
8 785 (24.75%) Electronics
8 785 (24.75%) Manufacturing
9 507 (15.98%) Analytics
10 458 (14.44%) HTML
11 398 (12.55%) CSS
11 398 (12.55%) CRM
12 391 (12.33%) SQL
13 369 (11.63%) Analytical Skills
14 364 (11.48%) JavaScript
15 357 (11.25%) Project Management
16 343 (10.81%) Scrum
17 316 (9.96%) Java
18 297 (9.36%) Degree
19 294 (9.27%) TDD
20 281 (8.86%) E-Commerce
21 277 (8.73%) Adobe
22 269 (8.48%) Stakeholder Management
23 268 (8.45%) User Experience
24 249 (7.85%) Salesforce.com
24 249 (7.85%) Retail
25 238 (7.50%) Microsoft
25 238 (7.50%) CMS
26 227 (7.16%) Security Cleared

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 238 (7.50%) CMS
2 87 (2.74%) Mule
3 72 (2.27%) Oracle SOA Suite
4 71 (2.24%) Apache Spark
4 71 (2.24%) SharePoint
5 70 (2.21%) Oracle Service Bus
6 67 (2.11%) Adobe Experience Manager
7 54 (1.70%) SAS
8 52 (1.64%) Confluence
9 51 (1.61%) Apache
10 50 (1.58%) Drupal
11 43 (1.36%) WordPress
12 22 (0.69%) nginx
13 21 (0.66%) Umbraco
14 20 (0.63%) Sitecore CMS
15 19 (0.60%) Elasticsearch
15 19 (0.60%) WebSphere
16 18 (0.57%) Apache Solr
17 17 (0.54%) IIS
18 15 (0.47%) WebLogic
Applications
1 186 (5.86%) Microsoft Excel
2 117 (3.69%) Photoshop
3 111 (3.50%) Microsoft PowerPoint
4 93 (2.93%) Microsoft Office
5 61 (1.92%) Adobe Illustrator
6 44 (1.39%) Microsoft Project
7 41 (1.29%) MS Visio
8 24 (0.76%) Adobe After Effects
9 17 (0.54%) Adobe Premiere
10 15 (0.47%) Adobe Creative Suite
10 15 (0.47%) InVision
11 14 (0.44%) SPSS
12 13 (0.41%) InDesign
13 7 (0.22%) OmniGraffle
14 6 (0.19%) Spreadsheet
15 4 (0.13%) Acrobat
15 4 (0.13%) Adobe Captivate
15 4 (0.13%) Stata
16 3 (0.095%) Fireworks
16 3 (0.095%) Quicktime
Business Applications
1 58 (1.83%) Adobe Campaign
2 54 (1.70%) Dynamics CRM
3 30 (0.95%) Eloqua
4 24 (0.76%) Unica
5 21 (0.66%) SAP Hybris
6 18 (0.57%) NetSuite
7 17 (0.54%) Dynamics AX
8 16 (0.50%) Salesforce.com CRM
8 16 (0.50%) WebTrends
9 14 (0.44%) Magento
10 8 (0.25%) FastStats
10 8 (0.25%) Social Studio
11 7 (0.22%) R3 Corda
11 7 (0.22%) SAP ERP
12 6 (0.19%) Dynamics NAV
12 6 (0.19%) OpenText VIM for SAP
12 6 (0.19%) SAP CO
12 6 (0.19%) SAP FI
12 6 (0.19%) SAP FI/CO
13 5 (0.16%) SAP CRM
Cloud Services
1 174 (5.49%) Amazon AWS
2 123 (3.88%) Google Analytics
3 92 (2.90%) Microsoft Azure
4 39 (1.23%) Adobe Analytics
4 39 (1.23%) Salesforce Service Cloud
5 38 (1.20%) PaaS
6 36 (1.13%) SaaS
7 35 (1.10%) Google Cloud Platform
7 35 (1.10%) Office 365
8 34 (1.07%) GitHub
8 34 (1.07%) Salesforce Sales Cloud
9 30 (0.95%) IaaS
10 23 (0.73%) AdWords
11 22 (0.69%) Adobe Creative Cloud
11 22 (0.69%) Silverpop
12 18 (0.57%) Force.com
13 15 (0.47%) G Suite
13 15 (0.47%) npm
14 14 (0.44%) FinancialForce
14 14 (0.44%) Veeva
Communications & Networking
1 47 (1.48%) Internet
2 32 (1.01%) WAN
3 31 (0.98%) Firewall
3 31 (0.98%) SMS
4 29 (0.91%) LAN
5 27 (0.85%) HTTP
6 25 (0.79%) Intranet
7 23 (0.73%) VPN
7 23 (0.73%) Wireless
8 20 (0.63%) Broadband
8 20 (0.63%) TCP/IP
9 19 (0.60%) DNS
10 16 (0.50%) SSL
10 16 (0.50%) Wi-Fi
11 13 (0.41%) Bluetooth
11 13 (0.41%) SAN
12 12 (0.38%) 3G
12 12 (0.38%) LTE
13 11 (0.35%) Ethernet
14 10 (0.32%) Kerberos
Database & Business Intelligence
1 138 (4.35%) Big Data
2 131 (4.13%) SQL Server
3 109 (3.44%) Hadoop
4 99 (3.12%) MySQL
5 95 (2.99%) Data Warehouse
6 80 (2.52%) Relational Database
7 78 (2.46%) PostgreSQL
8 73 (2.30%) MongoDB
9 66 (2.08%) NoSQL
10 41 (1.29%) Power BI
11 37 (1.17%) Oracle Database
12 33 (1.04%) BusinessObjects
12 33 (1.04%) HBase
13 30 (0.95%) SQL Server Integration Services
13 30 (0.95%) SQL Server Reporting Services
14 26 (0.82%) RDBMS
15 25 (0.79%) Data Mining
16 21 (0.66%) QlikView
16 21 (0.66%) SQL Server 2012
17 20 (0.63%) Apache Hive
Development Applications
1 181 (5.71%) Git (software)
2 121 (3.81%) JIRA
3 119 (3.75%) Maven
4 96 (3.03%) Jenkins
5 50 (1.58%) Cucumber
6 45 (1.42%) Visual Studio
7 34 (1.07%) Selenium
8 33 (1.04%) gulp
9 27 (0.85%) JUnit
10 26 (0.82%) Dreamweaver
10 26 (0.82%) Grunt
11 25 (0.79%) SoapUI
12 24 (0.76%) TeamCity
13 20 (0.63%) Axure RP
14 17 (0.54%) Artifactory
14 17 (0.54%) WebDriver
15 16 (0.50%) Jasmine
15 16 (0.50%) Team Foundation Server
16 15 (0.47%) Mercurial
16 15 (0.47%) Mockito
General
1 1353 (42.65%) Finance
2 877 (27.65%) Telecoms
3 785 (24.75%) Electronics
3 785 (24.75%) Manufacturing
4 249 (7.85%) Retail
5 192 (6.05%) Advertising
6 124 (3.91%) Banking
7 110 (3.47%) Legal
8 62 (1.95%) Publishing
9 50 (1.58%) Automotive
10 38 (1.20%) Games
11 35 (1.10%) German Language
12 29 (0.91%) Pharmaceutical
13 26 (0.82%) Law
14 21 (0.66%) Back Office
14 21 (0.66%) Digital Economy
14 21 (0.66%) Financial Institution
15 18 (0.57%) Billing
15 18 (0.57%) Italian Language
16 17 (0.54%) French Language
Job Titles
1 697 (21.97%) Developer
2 491 (15.48%) Analyst
3 293 (9.24%) Project Manager
4 228 (7.19%) Business Analyst
5 198 (6.24%) Architect
6 185 (5.83%) Consultant
7 135 (4.26%) Designer
8 128 (4.04%) Marketing Manager
9 100 (3.15%) Front End Developer (Client-Side Developer)
10 90 (2.84%) Senior Developer
11 84 (2.65%) Data Analyst
12 81 (2.55%) Java Developer
13 80 (2.52%) DevOps Engineer
14 78 (2.46%) Agile Developer
15 76 (2.40%) Solutions Architect
16 73 (2.30%) Digital Project Manager
17 67 (2.11%) Marketing Analyst
18 62 (1.95%) Integration Developer
19 60 (1.89%) .NET Developer
19 60 (1.89%) Senior Manager
Libraries, Frameworks & Software Standards
1 458 (14.44%) HTML
2 398 (12.55%) CSS
3 198 (6.24%) JSON
4 186 (5.86%) .NET
5 185 (5.83%) HTML5
6 184 (5.80%) Web Services
7 182 (5.74%) XML
8 144 (4.54%) jQuery
9 138 (4.35%) CSS3
10 126 (3.97%) AngularJS
11 113 (3.56%) Middleware
12 112 (3.53%) SOAP
13 108 (3.40%) REST
14 102 (3.22%) Node.js
15 96 (3.03%) Swagger
16 94 (2.96%) WireMock
16 94 (2.96%) XSLT
17 89 (2.81%) RESTful
18 88 (2.77%) Apache Camel
19 79 (2.49%) Sass
Miscellaneous
1 369 (11.63%) Analytical Skills
2 268 (8.45%) User Experience
3 219 (6.90%) Social Media
4 162 (5.11%) Greenfield Project
5 103 (3.25%) Computer Science
5 103 (3.25%) Mobile App
6 67 (2.11%) Management Information System
7 59 (1.86%) Virtual Team
8 48 (1.51%) Data Structures
9 44 (1.39%) Fintech
10 38 (1.20%) FMCG
11 36 (1.13%) Algorithms
12 32 (1.01%) NHS
13 28 (0.88%) Digital Media
14 27 (0.85%) Graphic Design
14 27 (0.85%) Marketing Technology
15 21 (0.66%) Credit Risk
16 19 (0.60%) Data Centre
16 19 (0.60%) Data Protection Act
17 18 (0.57%) Blog
Operating Systems
1 167 (5.26%) Linux
2 76 (2.40%) Windows
3 62 (1.95%) Unix
4 47 (1.48%) Apple iOS
5 42 (1.32%) Android
6 23 (0.73%) Windows Server
7 14 (0.44%) Mac OS X
7 14 (0.44%) Windows Server 2012
8 13 (0.41%) Windows 10
9 10 (0.32%) Windows 7
10 9 (0.28%) Windows Phone
11 8 (0.25%) AIX
12 7 (0.22%) Solaris
12 7 (0.22%) Ubuntu
13 2 (0.063%) Amazon Linux
13 2 (0.063%) Fedora
13 2 (0.063%) Red Hat Enterprise Linux
14 1 (0.032%) CentOS
14 1 (0.032%) CoreOS
14 1 (0.032%) Windows 8
Processes & Methodologies
1 1150 (36.25%) Digital Marketing
2 970 (30.58%) Agile Software Development
3 931 (29.35%) Business Intelligence
4 802 (25.28%) Programme Management
5 507 (15.98%) Analytics
6 398 (12.55%) CRM
7 357 (11.25%) Project Management
8 343 (10.81%) Scrum
9 294 (9.27%) TDD
10 281 (8.86%) E-Commerce
11 269 (8.48%) Stakeholder Management
12 205 (6.46%) DevOps
13 175 (5.52%) Content Management
14 143 (4.51%) SEO
14 143 (4.51%) SOA
15 140 (4.41%) Front End Development
16 136 (4.29%) Web Development
17 132 (4.16%) Continuous Integration
18 123 (3.88%) MVC
19 113 (3.56%) Business Analysis
Programming Languages
1 391 (12.33%) SQL
2 364 (11.48%) JavaScript
3 316 (9.96%) Java
4 199 (6.27%) Python
5 147 (4.63%) C#
6 129 (4.07%) PHP
7 96 (3.03%) XPath
8 58 (1.83%) R
9 46 (1.45%) T-SQL
10 43 (1.36%) Shell Script
11 38 (1.20%) Ruby
12 37 (1.17%) C
13 29 (0.91%) Scala
14 27 (0.85%) Apex Code
15 24 (0.76%) PL/SQL
16 21 (0.66%) Bash Shell
16 21 (0.66%) PowerShell
17 19 (0.60%) ES6
18 17 (0.54%) VBA
19 16 (0.50%) Perl
Qualifications
1 297 (9.36%) Degree
2 227 (7.16%) Security Cleared
3 161 (5.08%) SC Cleared
4 56 (1.77%) DV Cleared
5 31 (0.98%) PMI Certification
6 30 (0.95%) Computer Science Degree
7 25 (0.79%) PMP
8 17 (0.54%) ITIL Certification
9 16 (0.50%) Master's Degree
10 15 (0.47%) Cisco Certification
11 12 (0.38%) CISM
12 10 (0.32%) BC Cleared
12 10 (0.32%) ISEB
12 10 (0.32%) PhD
13 9 (0.28%) BPSS Clearance
13 9 (0.28%) CCIE
13 9 (0.28%) CISSP
13 9 (0.28%) Numerate Degree
14 8 (0.25%) CTC Cleared
14 8 (0.25%) MBA
Quality Assurance & Compliance
1 111 (3.50%) QA
2 97 (3.06%) GDPR
3 56 (1.77%) Data Quality
4 26 (0.82%) PMO
5 22 (0.69%) ISO/IEC 27001
6 16 (0.50%) SLA
7 12 (0.38%) Actionable Recommendations
8 10 (0.32%) JSP 440
9 9 (0.28%) GCP
9 9 (0.28%) PCI DSS
10 6 (0.19%) Disclosure Scotland
11 5 (0.16%) MiFID
11 5 (0.16%) WCAG
12 4 (0.13%) COBIT
13 3 (0.095%) Cyber Essentials
14 2 (0.063%) EMIR
14 2 (0.063%) Government Security Classifications
14 2 (0.063%) HMG Security Policy Framework
14 2 (0.063%) Sarbanes-Oxley
14 2 (0.063%) SEPA
System Software
1 105 (3.31%) Docker
2 34 (1.07%) Active Directory
3 12 (0.38%) Apache ZooKeeper
4 11 (0.35%) HDFS
5 9 (0.28%) VMware Infrastructure
6 6 (0.19%) Apache Flume
6 6 (0.19%) Firmware
7 4 (0.13%) VMware NSX
7 4 (0.13%) vSphere
8 3 (0.095%) Hyper-V
8 3 (0.095%) Oracle RAC
9 2 (0.063%) Oracle Clusterware
9 2 (0.063%) Virtual Machines
9 2 (0.063%) VMware ESXi
10 1 (0.032%) Microsoft App-V
10 1 (0.032%) ProxySG
10 1 (0.032%) Squid
10 1 (0.032%) VMware Workstation
10 1 (0.032%) Xen
10 1 (0.032%) XenApp
Systems Management
1 80 (2.52%) Puppet
2 68 (2.14%) Ansible
3 51 (1.61%) Opscode Chef
4 44 (1.39%) Kubernetes
5 27 (0.85%) Terraform
6 19 (0.60%) logstash
7 17 (0.54%) Kibana
8 13 (0.41%) HP Quality Center
9 10 (0.32%) Grafana
9 10 (0.32%) HAProxy
10 9 (0.28%) AirWatch
11 8 (0.25%) Salt
12 7 (0.22%) Prometheus
13 6 (0.19%) Oozie
13 6 (0.19%) Systems Management Server (SMS)
13 6 (0.19%) ZABBIX
14 5 (0.16%) SCCM
15 4 (0.13%) HP Operations Orchestration
15 4 (0.13%) Mesos
15 4 (0.13%) TrustSec
Vendors
1 826 (26.04%) SAP
2 277 (8.73%) Adobe
3 249 (7.85%) Salesforce.com
4 238 (7.50%) Microsoft
5 218 (6.87%) Oracle
6 213 (6.72%) Google
7 109 (3.44%) Salesforce Marketing Cloud
8 79 (2.49%) Tableau
9 70 (2.21%) WSO2
10 66 (2.08%) Sitecore
11 50 (1.58%) IBM
12 44 (1.39%) Facebook
13 37 (1.17%) VMware
14 32 (1.01%) Twitter
15 31 (0.98%) hybris
16 25 (0.79%) Marketo
17 24 (0.76%) Cisco
18 22 (0.69%) HP
19 21 (0.66%) Cognos
20 19 (0.60%) Pardot