Period
to 15 June 2021

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 15 June 2021 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
UK
6 months to
15 Jun 2021
Same period 2020 Same period 2019
Rank 76 94 90
Rank change year-on-year +18 -4 +7
Contract jobs citing Marketing 1,846 1,044 2,462
As % of all contract jobs advertised in the UK 2.99% 2.39% 2.72%
As % of the General category 5.66% 4.66% 5.16%
Number of daily rates quoted 1,095 713 1,631
10th Percentile £300 £282 £250
25th Percentile £369 £375 £363
Median daily rate (50th Percentile) £488 £480 £460
Median % change year-on-year +1.56% +4.35% +8.24%
75th Percentile £600 £575 £575
90th Percentile £706 £650 £650
UK excluding London median daily rate £463 £500 £450
% change year-on-year -7.50% +11.11% +12.50%
Number of hourly rates quoted 52 21 41
10th Percentile £16.30 £17.86 £15.00
25th Percentile £18.44 £21.10 £17.50
Median hourly rate £33.44 £23.50 £21.50
Median % change year-on-year +42.30% +9.30% -28.65%
75th Percentile £48.96 £28.75 £37.50
90th Percentile £58.63 £43.70 £43.75
UK excluding London median hourly rate £37.50 £22.82 £21.00
% change year-on-year +64.33% +8.67% -20.75%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

All General Skills
UK
Contract vacancies with a requirement for common skills 32,625 22,426 47,685
As % of all contract IT jobs advertised in the UK 52.86% 51.42% 52.63%
Number of daily rates quoted 21,808 14,593 30,973
10th Percentile £300 £263 £280
25th Percentile £400 £375 £375
Median daily rate (50th Percentile) £500 £475 £475
Median % change year-on-year +5.26% - +5.56%
75th Percentile £600 £588 £575
90th Percentile £700 £688 £665
UK excluding London median daily rate £440 £438 £428
% change year-on-year +0.57% +2.34% +1.79%
Number of hourly rates quoted 1,155 884 1,401
10th Percentile £12.00 £12.38 £10.75
25th Percentile £14.13 £15.00 £13.53
Median hourly rate £21.40 £20.00 £18.75
Median % change year-on-year +6.98% +6.67% +4.17%
75th Percentile £43.38 £40.12 £38.75
90th Percentile £56.15 £53.53 £50.00
UK excluding London median hourly rate £19.00 £19.00 £18.00
% change year-on-year - +5.56% +3.93%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 15 June 2021.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 15 June 2021.

Hourly rate histogram for Marketing in the UK

Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 15 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +23 1,660 £493 +1.55% 821
London +9 872 £500 +5.26% 294
UK excluding London +42 657 £463 -7.50% 557
Work from Home -49 459 £475 +5.56% 128
South East +27 258 £485 +12.79% 113
South West +16 144 £500 -4.76% 78
North of England +85 129 £450 +1.12% 175
North West +50 85 £400 -20.00% 93
Midlands +9 65 £440 -12.00% 76
Yorkshire +36 38 £475 +12.43% 56
West Midlands -4 38 £453 -9.50% 40
Scotland -24 32 £419 -5.90% 23
East Midlands +19 27 £383 +11.27% 35
East of England +7 26 £450 -14.29% 83
North East +21 6 £350 -22.22% 26
Wales -3 2 £500 -9.09% 7
Northern Ireland -3 1 - - 3

For the 6 months to 15 June 2021, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Marketing.

1 702 (38.03%) Digital Marketing
2 671 (36.35%) Finance
3 498 (26.98%) Business Intelligence
4 442 (23.94%) Telecoms
5 441 (23.89%) SAP
6 436 (23.62%) Agile Software Development
7 428 (23.19%) Public Sector
8 415 (22.48%) Programme Management
9 406 (21.99%) Electronics
10 404 (21.89%) Manufacturing
11 390 (21.13%) Social Skills
12 374 (20.26%) Analytics
13 334 (18.09%) Salesforce.com
14 257 (13.92%) CRM
15 252 (13.65%) SQL
15 252 (13.65%) Degree
16 239 (12.95%) Analytical Skills
17 198 (10.73%) JavaScript
18 191 (10.35%) HTML
19 179 (9.70%) Azure
20 177 (9.59%) Project Management
21 174 (9.43%) Microsoft
22 166 (8.99%) Python
23 159 (8.61%) Adobe
24 158 (8.56%) Stakeholder Management
25 149 (8.07%) E-Commerce
26 147 (7.96%) User Experience
27 139 (7.53%) CSS
28 138 (7.48%) Social Media
29 132 (7.15%) Problem-Solving

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 84 (4.55%) CMS
2 52 (2.82%) SharePoint
3 40 (2.17%) WordPress
4 39 (2.11%) Adobe Experience Manager
5 32 (1.73%) Confluence
6 30 (1.63%) Apache Spark
7 20 (1.08%) Jupyter
8 16 (0.87%) Drupal
9 14 (0.76%) Sitecore CMS
10 12 (0.65%) Umbraco
11 9 (0.49%) SharePoint 2010
12 8 (0.43%) Anypoint
12 8 (0.43%) Apache Airflow
13 7 (0.38%) Apache
14 6 (0.33%) BizTalk Server
14 6 (0.33%) SAS
15 5 (0.27%) Elasticsearch
15 5 (0.27%) Headless CMS
15 5 (0.27%) Mule
15 5 (0.27%) Mule ESB
Applications
1 84 (4.55%) Microsoft Excel
2 51 (2.76%) Microsoft PowerPoint
3 41 (2.22%) Microsoft Office
4 40 (2.17%) Photoshop
5 25 (1.35%) Adobe Illustrator
5 25 (1.35%) InVision
6 21 (1.14%) Sketch
7 17 (0.92%) InDesign
8 15 (0.81%) Adobe Creative Suite
9 14 (0.76%) Figma
10 9 (0.49%) InfoPath
11 8 (0.43%) Microsoft Project
12 6 (0.33%) Adobe After Effects
12 6 (0.33%) Adobe XD
13 5 (0.27%) Chatbot
13 5 (0.27%) MS Visio
13 5 (0.27%) OmniGraffle
14 3 (0.16%) Acrobat
15 2 (0.11%) Adobe Premiere
16 1 (0.054%) Stata
Business Applications
1 34 (1.84%) Dynamics CRM
2 30 (1.63%) Salesforce.com CRM
3 22 (1.19%) Adobe Campaign
3 22 (1.19%) Magento
4 18 (0.98%) Sparx Enterprise Architect
5 15 (0.81%) Dynamics AX
6 11 (0.60%) Eloqua
7 10 (0.54%) SAP Hybris
7 10 (0.54%) Social Studio
7 10 (0.54%) Workfront
8 6 (0.33%) SAP S/4HANA
9 4 (0.22%) NetSuite
9 4 (0.22%) Oracle EBS
10 3 (0.16%) Cloudability
10 3 (0.16%) iTrent
10 3 (0.16%) SAP EWM
10 3 (0.16%) SDL Web 8
10 3 (0.16%) Shopify
10 3 (0.16%) Sprinklr
10 3 (0.16%) Unica
Cloud Services
1 179 (9.70%) Azure
2 119 (6.45%) AWS
3 87 (4.71%) Salesforce Service Cloud
4 83 (4.50%) Power Platform
5 77 (4.17%) Salesforce Sales Cloud
6 61 (3.30%) SaaS
7 57 (3.09%) Microsoft 365
8 52 (2.82%) Google Analytics
9 50 (2.71%) IaaS
10 42 (2.28%) PaaS
11 40 (2.17%) Dynamics 365
12 37 (2.00%) Adobe Analytics
13 31 (1.68%) GitHub
14 29 (1.57%) Amazon EKS
15 24 (1.30%) GCP
16 22 (1.19%) Azure Active Directory
17 20 (1.08%) Slack
18 19 (1.03%) Force.com
18 19 (1.03%) Heroku
19 18 (0.98%) Serverless
Communications & Networking
1 23 (1.25%) VPN
2 20 (1.08%) Internet
3 19 (1.03%) HTTP
4 16 (0.87%) DNS
4 16 (0.87%) Firewall
4 16 (0.87%) Intranet
4 16 (0.87%) SMS
4 16 (0.87%) Wi-Fi
5 13 (0.70%) Unified Communications
6 10 (0.54%) VoIP
7 7 (0.38%) Ethernet
7 7 (0.38%) Remote Desktop
7 7 (0.38%) VLAN
7 7 (0.38%) Wireless
8 6 (0.33%) DMARC
9 5 (0.27%) FTP
9 5 (0.27%) PBX
9 5 (0.27%) SMTP
10 4 (0.22%) Broadband
11 3 (0.16%) WAN
Database & Business Intelligence
1 77 (4.17%) Power BI
2 56 (3.03%) Tableau
3 45 (2.44%) Data Warehouse
4 34 (1.84%) SQL Server
5 30 (1.63%) Big Data
6 27 (1.46%) PostgreSQL
7 24 (1.30%) QlikView
7 24 (1.30%) Relational Database
8 23 (1.25%) MySQL
9 21 (1.14%) NoSQL
10 19 (1.03%) Hadoop
11 18 (0.98%) Redis
12 17 (0.92%) Data Lake
13 13 (0.70%) Amazon DynamoDB
14 12 (0.65%) Looker
14 12 (0.65%) SQL Server Integration Services
15 11 (0.60%) Electronic Patient Records
16 10 (0.54%) Data Mining
17 9 (0.49%) Apache Cassandra
17 9 (0.49%) BigQuery
Development Applications
1 103 (5.58%) JIRA
2 99 (5.36%) Git (software)
3 64 (3.47%) Jenkins
4 35 (1.90%) Subversion
5 16 (0.87%) GitLab
6 15 (0.81%) Bitbucket
7 14 (0.76%) Mockito
8 11 (0.60%) Visual Studio Team System
8 11 (0.60%) webpack
9 10 (0.54%) JMeter
9 10 (0.54%) Selenium
10 9 (0.49%) Gatling
11 8 (0.43%) PowerDesigner
11 8 (0.43%) TestRail
12 7 (0.38%) Artifactory
12 7 (0.38%) Cucumber
12 7 (0.38%) Fiddler
12 7 (0.38%) Grunt
12 7 (0.38%) gulp
12 7 (0.38%) LoadRunner
General
1 671 (36.35%) Finance
2 442 (23.94%) Telecoms
3 428 (23.19%) Public Sector
4 406 (21.99%) Electronics
5 404 (21.89%) Manufacturing
6 390 (21.13%) Social Skills
7 239 (12.95%) Analytical Skills
8 110 (5.96%) Retail
9 107 (5.80%) Presentation Skills
10 64 (3.47%) Advertising
11 54 (2.93%) Legal
12 51 (2.76%) Organisational Skills
13 49 (2.65%) Banking
13 49 (2.65%) Publishing
14 35 (1.90%) Games
15 25 (1.35%) Influencing Skills
16 22 (1.19%) German Language
17 20 (1.08%) Billing
18 19 (1.03%) French Language
18 19 (1.03%) Pharmaceutical
Job Titles
1 237 (12.84%) Architect
2 225 (12.19%) Developer
3 189 (10.24%) Analyst
4 144 (7.80%) Consultant
5 119 (6.45%) Project Manager
6 117 (6.34%) Marketing Manager
7 76 (4.12%) Solutions Architect
8 75 (4.06%) Salesforce Architect
9 74 (4.01%) Designer
10 67 (3.63%) Business Analyst
11 57 (3.09%) Data Architect
12 53 (2.87%) Data Scientist
13 49 (2.65%) DevOps Engineer
14 48 (2.60%) Product Manager
15 42 (2.28%) Data Analyst
15 42 (2.28%) Marketing Analyst
15 42 (2.28%) Marketing Consultant
16 38 (2.06%) Salesforce Developer
17 36 (1.95%) Data Modeller
18 34 (1.84%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 191 (10.35%) HTML
2 139 (7.53%) CSS
3 70 (3.79%) Web Services
4 58 (3.14%) Node.js
5 45 (2.44%) React
5 45 (2.44%) REST
6 41 (2.22%) .NET
7 35 (1.90%) HTML5
8 34 (1.84%) jQuery
9 33 (1.79%) Spring
10 32 (1.73%) Kafka
10 32 (1.73%) SOAP
11 30 (1.63%) RESTful
12 25 (1.35%) J2EE
13 24 (1.30%) Visualforce
13 24 (1.30%) XML
14 23 (1.25%) CSS3
14 23 (1.25%) Elastic Stack
15 22 (1.19%) AngularJS
16 21 (1.14%) JSON
Miscellaneous
1 147 (7.96%) User Experience
2 138 (7.48%) Social Media
3 103 (5.58%) Self-Motivation
4 83 (4.50%) Life Science
5 68 (3.68%) Management Information System
6 53 (2.87%) NHS
7 39 (2.11%) Algorithms
8 37 (2.00%) Marketing Technology
9 31 (1.68%) Virtual Team
10 29 (1.57%) Mobile App
11 23 (1.25%) FMCG
12 22 (1.19%) Analytical Mindset
12 22 (1.19%) Blog
13 19 (1.03%) Digital Media
13 19 (1.03%) Graphic Design
14 18 (0.98%) Public Cloud
15 14 (0.76%) Mobile Games
16 12 (0.65%) Greenfield Project
17 11 (0.60%) Animation
17 11 (0.60%) Clustering
Operating Systems
1 54 (2.93%) Linux
2 47 (2.55%) Windows
3 21 (1.14%) Android
4 20 (1.08%) Unix
5 17 (0.92%) Windows 10
6 16 (0.87%) Apple iOS
7 12 (0.65%) Windows Mobile
8 11 (0.60%) Mac OS X
9 9 (0.49%) Windows Server
10 6 (0.33%) Windows Server 2012
11 3 (0.16%) Amazon Linux
11 3 (0.16%) CentOS
11 3 (0.16%) Red Hat Enterprise Linux
11 3 (0.16%) Windows Server 2008
11 3 (0.16%) Windows Server 2016
12 2 (0.11%) Mac OS
13 1 (0.054%) Embedded Linux
13 1 (0.054%) Tizen
13 1 (0.054%) webOS
13 1 (0.054%) Windows Server 2019
Processes & Methodologies
1 702 (38.03%) Digital Marketing
2 498 (26.98%) Business Intelligence
3 436 (23.62%) Agile Software Development
4 415 (22.48%) Programme Management
5 374 (20.26%) Analytics
6 257 (13.92%) CRM
7 177 (9.59%) Project Management
8 158 (8.56%) Stakeholder Management
9 149 (8.07%) E-Commerce
10 132 (7.15%) Problem-Solving
11 131 (7.10%) Visualisation
12 129 (6.99%) Change Management
13 127 (6.88%) Scrum
14 120 (6.50%) DevOps
15 116 (6.28%) Data Modelling
16 114 (6.18%) User Stories
17 110 (5.96%) Data Analysis
18 106 (5.74%) Time Management
19 100 (5.42%) Migration
19 100 (5.42%) SEO
Programming Languages
1 252 (13.65%) SQL
2 198 (10.73%) JavaScript
3 166 (8.99%) Python
4 127 (6.88%) Java
5 61 (3.30%) R
6 42 (2.28%) C#
7 41 (2.22%) PHP
8 39 (2.11%) TypeScript
9 37 (2.00%) Apex Code
10 30 (1.63%) Bash Shell
11 27 (1.46%) Perl
11 27 (1.46%) PowerShell
12 22 (1.19%) C
13 18 (0.98%) ES6
13 18 (0.98%) VBA
14 13 (0.70%) ES7
15 12 (0.65%) Ruby
15 12 (0.65%) T-SQL
16 11 (0.60%) Scala
17 10 (0.54%) Kotlin
Qualifications
1 252 (13.65%) Degree
2 113 (6.12%) Security Cleared
3 78 (4.23%) SC Cleared
4 34 (1.84%) DV Cleared
5 16 (0.87%) Computer Science Degree
6 14 (0.76%) Master's Degree
7 12 (0.65%) CISSP
7 12 (0.65%) MBA
8 9 (0.49%) PhD
9 8 (0.43%) PMI Certification
10 7 (0.38%) Microsoft Certification
11 6 (0.33%) CESG Certified Professional
11 6 (0.33%) Numerate Degree
12 5 (0.27%) ITIL Certification
12 5 (0.27%) PMP
13 4 (0.22%) CISM
14 3 (0.16%) Chartered Engineer
14 3 (0.16%) PRINCE2 Certification
14 3 (0.16%) TOGAF Certification
15 2 (0.11%) DBS Check
Quality Assurance & Compliance
1 62 (3.36%) GDPR
2 58 (3.14%) QA
3 48 (2.60%) Data Quality
4 33 (1.79%) Accessibility
5 17 (0.92%) ISO/IEC 27001
6 8 (0.43%) JSP 440
6 8 (0.43%) PMO
7 7 (0.38%) Sarbanes-Oxley
8 6 (0.33%) PCI DSS
8 6 (0.33%) RMADS
8 6 (0.33%) SLA
9 5 (0.27%) NIST
10 4 (0.22%) Actionable Recommendations
10 4 (0.22%) NCSC
11 3 (0.16%) Disclosure Scotland
11 3 (0.16%) HL7
11 3 (0.16%) HMG Security Policy Framework
11 3 (0.16%) NIST 800
12 2 (0.11%) GRC
12 2 (0.11%) ISO 20022
System Software
1 57 (3.09%) Docker
2 47 (2.55%) Active Directory
3 8 (0.43%) vSphere
4 3 (0.16%) VMware Infrastructure
5 2 (0.11%) XenApp
5 2 (0.11%) XenDesktop
6 1 (0.054%) VMware NSX
Systems Management
1 59 (3.20%) Kubernetes
2 45 (2.44%) Terraform
3 35 (1.90%) Ansible
4 33 (1.79%) Prometheus
5 30 (1.63%) Grafana
6 27 (1.46%) Rancher
7 24 (1.30%) Istio
8 21 (1.14%) Consul
8 21 (1.14%) Fluentd
8 21 (1.14%) Kibana
8 21 (1.14%) logstash
9 18 (0.98%) Microsoft Intune
10 12 (0.65%) SCCM
10 12 (0.65%) Single Sign-On
11 11 (0.60%) Active Directory Federation Services
12 7 (0.38%) Tivoli Storage Manager
13 5 (0.27%) AirWatch
13 5 (0.27%) CloudHub
14 3 (0.16%) Opscode Chef
14 3 (0.16%) Puppet
Vendors
1 441 (23.89%) SAP
2 334 (18.09%) Salesforce.com
3 174 (9.43%) Microsoft
4 159 (8.61%) Adobe
5 116 (6.28%) Salesforce Marketing Cloud
6 86 (4.66%) Google
7 53 (2.87%) Oracle
8 38 (2.06%) Remedy
9 30 (1.63%) Alteryx
10 27 (1.46%) Sparx
11 24 (1.30%) AppDynamics
12 23 (1.25%) Marketo
12 23 (1.25%) Splunk
12 23 (1.25%) VMware
13 21 (1.14%) Facebook
13 21 (1.14%) Pardot
13 21 (1.14%) Sitecore
14 19 (1.03%) IBM
15 18 (0.98%) MuleSoft
16 16 (0.87%) Cisco