Period
to 19 November 2018

The median annual salary for a Digital Marketing Manager was £42,500 in advertised job vacancies during the 6 months to 19 November 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Marketing Manager
UK
6 months to
19 Nov 2018
Same period 2017 Same period 2016
Rank 1090 1113 1116
Rank change year-on-year +23 +3 +68
Permanent jobs requiring a Digital Marketing Manager 67 92 116
As % of all permanent IT jobs advertised in the UK 0.041% 0.052% 0.061%
As % of the Job Titles category 0.043% 0.054% 0.064%
Number of salaries quoted 46 72 78
UK median annual salary £42,500 £40,000 £41,500
Median salary % change year-on-year +6.25% -3.61% +3.75%
10th Percentile £28,750 £26,250 £27,000
90th Percentile £70,000 £74,750 £62,500
UK excluding London median annual salary £42,500 £37,000 £38,250
% change year-on-year +14.86% -3.27% +9.29%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 155,416 171,189 182,225
% of permanent IT jobs with a recognized job title 95.88% 95.95% 96.59%
Number of salaries quoted 125,154 137,258 152,504
UK median annual salary £50,000 £48,500 £47,500
Median salary % change year-on-year +3.09% +2.11% +5.56%
10th Percentile £27,500 £27,500 £27,000
90th Percentile £82,500 £78,750 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +4.94%

Digital Marketing Manager
Job Vacancy Trend

Job postings that featured Digital Marketing Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing Manager.

Salary trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing Manager over the 6 months to 19 November 2018.

Salary histogram for Digital Marketing Manager in the UK

Digital Marketing Manager
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Manager within the UK over the 6 months to 19 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 66 £42,500 +8.28% 9
UK excluding London +11 39 £42,500 +14.86% 2
London +42 27 £40,000 -8.57% 7
South West +9 14 £80,000 +137.04% 1
West Midlands +29 11 £42,500 +47.83%
Midlands +18 11 £42,500 +47.83%
East of England +30 8 £37,700 +16.00%
South East +4 5 £64,250 +54.82%
North of England +18 1 £27,500 +0.00% 1
North West +10 1 £27,500 -8.33%

Digital Marketing Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 19 November 2018, Digital Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Marketing Manager in the job title.

1 67 (100.00%) Marketing
2 66 (98.51%) Digital Marketing
3 43 (64.18%) Google
4 42 (62.69%) Pay per click
5 31 (46.27%) Analytics
6 30 (44.78%) SEO
7 29 (43.28%) Advertising
8 27 (40.30%) Analytical Skills
9 26 (38.81%) Marketing Strategy
10 25 (37.31%) AdWords
11 24 (35.82%) Social Media
12 23 (34.33%) Email Marketing
12 23 (34.33%) E-Commerce
13 22 (32.84%) Facebook
14 15 (22.39%) Degree
15 14 (20.90%) Google Analytics
15 14 (20.90%) CRM
15 14 (20.90%) B2B
16 13 (19.40%) Project Management
16 13 (19.40%) Retail
17 12 (17.91%) Marketing Automation
18 11 (16.42%) B2C
19 10 (14.93%) Campaign Analysis
19 10 (14.93%) Creative Thinking
20 9 (13.43%) User Experience
20 9 (13.43%) Twitter
20 9 (13.43%) Social Media Marketing
21 8 (11.94%) Finance
21 8 (11.94%) Web Design
21 8 (11.94%) Marketing Technology

Digital Marketing Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (2.99%) CMS
1 2 (2.99%) WordPress
2 1 (1.49%) Adobe Experience Manager
Applications
1 3 (4.48%) Photoshop
2 1 (1.49%) Microsoft Office
Business Applications
1 3 (4.48%) Salesforce.com CRM
2 1 (1.49%) Eloqua
Cloud Services
1 25 (37.31%) AdWords
2 14 (20.90%) Google Analytics
3 6 (8.96%) Google Tag Manager
4 5 (7.46%) SaaS
5 3 (4.48%) MailChimp
6 1 (1.49%) Veeva
Communications & Networking
1 1 (1.49%) Broadband
Development Applications
1 2 (2.99%) JIRA
General
1 67 (100.00%) Marketing
2 29 (43.28%) Advertising
3 13 (19.40%) Retail
4 8 (11.94%) Finance
5 1 (1.49%) Banking
5 1 (1.49%) Brand Awareness
5 1 (1.49%) Legal
5 1 (1.49%) Pharmaceutical
5 1 (1.49%) Publishing
5 1 (1.49%) Telecoms
Libraries, Frameworks & Software Standards
1 7 (10.45%) HTML
2 1 (1.49%) .NET
2 1 (1.49%) ASP.NET
2 1 (1.49%) CSS
Miscellaneous
1 27 (40.30%) Analytical Skills
2 24 (35.82%) Social Media
3 9 (13.43%) User Experience
4 8 (11.94%) Marketing Technology
5 5 (7.46%) Self-Motivation
6 2 (2.99%) Augmented Reality
6 2 (2.99%) Digital Media
6 2 (2.99%) Fintech
6 2 (2.99%) Virtual Team
7 1 (1.49%) Mobile App
Operating Systems
1 2 (2.99%) Apple iOS
Processes & Methodologies
1 66 (98.51%) Digital Marketing
2 42 (62.69%) Pay per click
3 31 (46.27%) Analytics
4 30 (44.78%) SEO
5 26 (38.81%) Marketing Strategy
6 23 (34.33%) E-Commerce
6 23 (34.33%) Email Marketing
7 14 (20.90%) B2B
7 14 (20.90%) CRM
8 13 (19.40%) Project Management
9 12 (17.91%) Marketing Automation
10 11 (16.42%) B2C
11 10 (14.93%) Campaign Analysis
11 10 (14.93%) Creative Thinking
12 9 (13.43%) Social Media Marketing
13 8 (11.94%) Web Design
14 7 (10.45%) Online Marketing
15 6 (8.96%) Collaborative Working
15 6 (8.96%) Statistics
16 5 (7.46%) Copywriting
Programming Languages
1 1 (1.49%) C#
1 1 (1.49%) JavaScript
Qualifications
1 15 (22.39%) Degree
2 1 (1.49%) PMI Certification
2 1 (1.49%) PMP
Quality Assurance & Compliance
1 6 (8.96%) GDPR
2 1 (1.49%) QA
Vendors
1 43 (64.18%) Google
2 22 (32.84%) Facebook
3 9 (13.43%) Twitter
4 5 (7.46%) Salesforce.com
5 3 (4.48%) HubSpot
5 3 (4.48%) Samsung
5 3 (4.48%) Sony
6 2 (2.99%) Adobe
6 2 (2.99%) Salesforce Marketing Cloud
6 2 (2.99%) Sitecore
7 1 (1.49%) DoubleClick
7 1 (1.49%) Marin
7 1 (1.49%) Marketo
7 1 (1.49%) Microsoft
7 1 (1.49%) Oracle
7 1 (1.49%) Pardot