The median annual salary for a Digital Marketing Manager was £40,000 in advertised job vacancies during the 3 months to 24 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Digital Marketing Manager
UK
Rank 824 891 888
Rank change year-on-year +67 -3  
Permanent jobs requiring a Digital Marketing Manager 33 57 71
As % of all permanent IT jobs advertised in the UK 0.039% 0.055% 0.067%
As % of the Job Titles category 0.040% 0.057% 0.070%
Number of salaries quoted 31 50 44
Median salary £40,000 £46,500 £35,000
Median salary % change year-on-year -13.97% +32.85%  
90% offered a salary of more than £31,500 £25,950 £32,000
10% offered a salary of more than £53,200 £65,000 £55,000
UK excluding London median salary £36,000 £37,500 £35,000
% change year-on-year -4.00% +7.14%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 81782 99209 102096
As % of all permanent IT job vacancies advertised in the UK 96.26% 96.37% 96.63%
Number of salaries quoted 67852 83080 83346
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £42,000 £41,500 £40,000
% change year-on-year +1.20% +3.75%  

Digital Marketing Manager
Job Vacancy Trend

The job posting trend of jobs advertised that featured Digital Marketing Manager in the job title.

Job vacancy trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing Manager.

Salary trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing Manager over the 3 months to 24 March 2017.

Salary histogram for Digital Marketing Manager in the UK

Digital Marketing Manager
Top 26 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Manager within the UK over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +74 31 £40,000 -11.11% 11
London +49 18 £45,000 -18.18% 6
South East +56 4 £39,500 +5.33% 2
East of England +26 4 £47,500 +35.71%
South West +19 4 £36,000 +2.85% 1
Yorkshire - 4 £36,000 -
Wiltshire - 4 £36,000 -
Bradford - 4 £36,000 -
Bradford-on-Avon - 4 £36,000 -
West Yorkshire - 4 £36,000 -
City of London +39 3 £82,500 +194.64% 2
Croydon - 3 £31,500 -
Kent +25 2 £28,500 -
Cardiff - 2 £40,000 -
South Wales - 2 £40,000 -
Folkestone - 2 £28,500 -
Luton - 2 £47,500 -
Wales - 2 £40,000 -
Bedfordshire - 2 £47,500 -
North West -22 1 £36,500 -8.75%
Manchester -24 1 £36,500 -11.51%
Buckinghamshire - 1 £50,500 - 1
Oxfordshire - 1 £55,000 -
Hemel Hempstead - 1 £47,500 -
Essex - 1 - -
Hertfordshire - 1 £47,500 -

Digital Marketing Manager Skill Set
Top 30 Related IT Skills

For the 6 months to 24 March 2017, Digital Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Digital Marketing Manager in the job title.

1 112 (100.00%) Marketing
2 110 (98.21%) Digital Marketing
3 61 (54.46%) SEO
4 60 (53.57%) Analytics
5 58 (51.79%) Google
6 51 (45.54%) Google Analytics
7 50 (44.64%) Pay per click
8 37 (33.04%) Social Media
9 26 (23.21%) Analytical Skills
10 25 (22.32%) E-Commerce
11 22 (19.64%) CRM
11 22 (19.64%) Finance
12 21 (18.75%) Lead Generation
13 20 (17.86%) AdWords
14 18 (16.07%) Marketing Strategy
14 18 (16.07%) Agile Software Development
15 16 (14.29%) Affiliate Network
16 15 (13.39%) Degree
16 15 (13.39%) Email Marketing
16 15 (13.39%) Waterfall
16 15 (13.39%) Project Management
17 14 (12.50%) Online Marketing
17 14 (12.50%) Blog
18 13 (11.61%) Web Analytics
18 13 (11.61%) HTML
18 13 (11.61%) User Experience
18 13 (11.61%) Line Management
19 12 (10.71%) Content Marketing
20 11 (9.82%) MailChimp
21 10 (8.93%) Advertising

Digital Marketing Manager Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (8.04%) CMS
2 8 (7.14%) WordPress
3 4 (3.57%) SharePoint
4 3 (2.68%) SAS
Applications
1 8 (7.14%) Photoshop
2 4 (3.57%) MS PowerPoint
3 2 (1.79%) MS Excel
3 2 (1.79%) MS Office
3 2 (1.79%) SPSS
4 1 (0.89%) Spreadsheet
Business Applications
1 5 (4.46%) Dynamics CRM
2 2 (1.79%) Eloqua
3 1 (0.89%) Adobe Campaign
3 1 (0.89%) FastStats
3 1 (0.89%) Salesforce.com CRM
3 1 (0.89%) Unica
Cloud Services
1 51 (45.54%) Google Analytics
2 20 (17.86%) AdWords
3 11 (9.82%) MailChimp
4 1 (0.89%) Google Tag Manager
4 1 (0.89%) Responsys
Database & Business Intelligence
1 2 (1.79%) Data Warehouse
2 1 (0.89%) Base SAS
2 1 (0.89%) Big Data
2 1 (0.89%) BusinessObjects
2 1 (0.89%) Crystal Reports
2 1 (0.89%) QlikView
2 1 (0.89%) SQL Server Integration Services
2 1 (0.89%) SQL Server Reporting Services
General
1 112 (100.00%) Marketing
2 22 (19.64%) Finance
3 10 (8.93%) Advertising
4 9 (8.04%) Brand Awareness
5 8 (7.14%) Retail
6 7 (6.25%) Publishing
7 5 (4.46%) Manufacturing
7 5 (4.46%) Spanish Language
8 4 (3.57%) Banking
9 2 (1.79%) Telecoms
10 1 (0.89%) Electronics
10 1 (0.89%) French Language
10 1 (0.89%) Games
10 1 (0.89%) Italian Language
10 1 (0.89%) Legal
10 1 (0.89%) Mandarin Language
10 1 (0.89%) Online Betting
Libraries, Frameworks & Software Standards
1 13 (11.61%) HTML
2 7 (6.25%) CSS
3 2 (1.79%) .NET
4 1 (0.89%) CSS3
4 1 (0.89%) HTML5
Miscellaneous
1 37 (33.04%) Social Media
2 26 (23.21%) Analytical Skills
3 14 (12.50%) Blog
4 13 (11.61%) User Experience
5 9 (8.04%) Digital Media
5 9 (8.04%) Fintech
6 4 (3.57%) Algorithms
7 2 (1.79%) iPad
7 2 (1.79%) PMI
8 1 (0.89%) Credit Risk
8 1 (0.89%) FMCG
8 1 (0.89%) Graphic Design
Processes & Methodologies
1 110 (98.21%) Digital Marketing
2 61 (54.46%) SEO
3 60 (53.57%) Analytics
4 50 (44.64%) Pay per click
5 25 (22.32%) E-Commerce
6 22 (19.64%) CRM
7 21 (18.75%) Lead Generation
8 18 (16.07%) Agile Software Development
8 18 (16.07%) Marketing Strategy
9 16 (14.29%) Affiliate Network
10 15 (13.39%) Email Marketing
10 15 (13.39%) Project Management
10 15 (13.39%) Waterfall
11 14 (12.50%) Online Marketing
12 13 (11.61%) Line Management
12 13 (11.61%) Web Analytics
13 12 (10.71%) Content Marketing
14 10 (8.93%) B2B
14 10 (8.93%) Direct Marketing
15 8 (7.14%) Strategic Planning
Programming Languages
1 5 (4.46%) SQL
2 4 (3.57%) JavaScript
3 3 (2.68%) PHP
4 2 (1.79%) Java
5 1 (0.89%) VBA
Qualifications
1 15 (13.39%) Degree
2 2 (1.79%) PMI Certification
3 1 (0.89%) Postgraduate
Systems Management
1 1 (0.89%) MOM
Vendors
1 58 (51.79%) Google
2 8 (7.14%) Salesforce.com
3 7 (6.25%) Microsoft
4 6 (5.36%) Marketo
5 5 (4.46%) Adobe
6 4 (3.57%) Omniture
6 4 (3.57%) Twitter
7 2 (1.79%) BT
7 2 (1.79%) Facebook
8 1 (0.89%) Aprimo
8 1 (0.89%) Chordiant
8 1 (0.89%) Hitwise
8 1 (0.89%) HubSpot
8 1 (0.89%) IBM
8 1 (0.89%) Oracle
8 1 (0.89%) Pardot
8 1 (0.89%) Pega
8 1 (0.89%) Salesforce Marketing Cloud
8 1 (0.89%) Teradata
London
Salt
Salary: £45000.00 - £50000.00 per annum
Posted: 6 hours ago
Fairford, Gloucestershire
The People Network
Salary: £25000 - £40000 per annum
Posted: 7 hours ago
Milton Keynes
Mason Frank International
Posted: 2 days ago
Newcastle upon Tyne
Pearson Frank
Salary: £20000 - £25000 per annum + Package
Posted: Yesterday
London
Hanover Recruitment
Salary: £45000 - £50000.00 per annum
Posted: 3 days ago
Newbury, Berkshire
Vodafone
Posted: 3 days ago
City, London
Oliver Bernard
Salary: £75000 - £90000 per annum
Posted: 3 days ago
City, London
MBR Partners Limited
Posted: 4 days ago
London
Burns Sheehan
Salary: £45000 - £65000 per annum + benefits
Posted: 3 days ago
Leicester
Recruitment Genius Ltd
Salary: £40000 - £70000 per annum
Posted: 18 days ago