Period
to 24 November 2017

The median annual salary for a Digital Marketing Manager was £40,000 in advertised job vacancies during the 6 months to 24 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Marketing Manager
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 1118 1100 1181
Rank change year-on-year -18 +81 -43
Permanent jobs requiring a Digital Marketing Manager 93 122 142
As % of all permanent IT jobs advertised in the UK 0.052% 0.064% 0.065%
As % of the Job Titles category 0.054% 0.067% 0.067%
Number of salaries quoted 75 81 117
UK median annual salary £40,000 £41,500 £40,000
Median salary % change year-on-year -3.61% +3.75% -15.79%
10th Percentile £26,250 £27,000 £27,500
90th Percentile £74,000 £62,500 £58,000
UK excluding London median annual salary £37,000 £38,250 £35,000
% change year-on-year -3.27% +9.29% -6.67%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 172577 182568 211044
% of permanent IT jobs with a recognized job title 95.80% 96.48% 96.46%
Number of salaries quoted 138473 152713 175380
UK median annual salary £48,500 £47,500 £45,000
Median salary % change year-on-year +2.11% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

Digital Marketing Manager
Job Vacancy Trend

Job postings that featured Digital Marketing Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing Manager.

Salary trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing Manager over the 6 months to 24 November 2017.

Salary histogram for Digital Marketing Manager in the UK

Digital Marketing Manager
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Manager within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 91 £38,500 -7.23% 8
UK excluding London +42 54 £37,000 -3.27% 7
London -13 39 £45,000 -2.70% 1
South East +43 23 £41,500 - 5
Midlands +32 12 £28,750 -11.54% 1
West Midlands +19 12 £28,750 +4.55% 1
North of England +20 11 £27,500 -47.62% 1
Yorkshire +29 9 £25,000 -54.55%
East of England +11 4 £35,000 -6.67%
South West +19 2 £33,750 -21.97%
North West -19 2 £30,000 -34.43% 1
Wales - 2 £45,000 -

Digital Marketing Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 24 November 2017, Digital Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Digital Marketing Manager in the job title.

1 93 (100.00%) Marketing
2 91 (97.85%) Digital Marketing
3 47 (50.54%) Social Media
4 41 (44.09%) SEO
5 40 (43.01%) Pay per click
6 35 (37.63%) Google
6 35 (37.63%) Marketing Strategy
7 34 (36.56%) Analytics
8 26 (27.96%) AdWords
9 22 (23.66%) User Experience
9 22 (23.66%) Advertising
10 21 (22.58%) Google Analytics
11 19 (20.43%) Analytical Skills
12 17 (18.28%) Finance
12 17 (18.28%) CRM
13 16 (17.20%) Project Management
13 16 (17.20%) Line Management
14 15 (16.13%) Marketing Automation
14 15 (16.13%) B2B
15 14 (15.05%) Email Marketing
15 14 (15.05%) Lead Generation
15 14 (15.05%) Content Marketing
16 13 (13.98%) Facebook
16 13 (13.98%) E-Commerce
17 12 (12.90%) Salesforce.com
17 12 (12.90%) Retail
18 11 (11.83%) Twitter
19 10 (10.75%) Agile Software Development
20 9 (9.68%) B2C
20 9 (9.68%) Marketo

Digital Marketing Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (5.38%) WordPress
2 4 (4.30%) CMS
Applications
1 4 (4.30%) Adobe Creative Suite
1 4 (4.30%) Microsoft Office
1 4 (4.30%) Microsoft PowerPoint
1 4 (4.30%) Photoshop
2 3 (3.23%) Microsoft Excel
Business Applications
1 7 (7.53%) Eloqua
2 3 (3.23%) WebTrends
Cloud Services
1 26 (27.96%) AdWords
2 21 (22.58%) Google Analytics
3 5 (5.38%) SaaS
4 4 (4.30%) MailChimp
5 2 (2.15%) PaaS
6 1 (1.08%) Google Tag Manager
Communications & Networking
1 4 (4.30%) Internet
2 3 (3.23%) SMS
Database & Business Intelligence
1 2 (2.15%) MS Access
Development Applications
1 1 (1.08%) Visual Website Optimizer
General
1 93 (100.00%) Marketing
2 22 (23.66%) Advertising
3 17 (18.28%) Finance
4 12 (12.90%) Retail
5 8 (8.60%) Brand Awareness
6 6 (6.45%) Automotive
6 6 (6.45%) Banking
7 4 (4.30%) Telecoms
8 2 (2.15%) Back Office
8 2 (2.15%) Spanish Language
Libraries, Frameworks & Software Standards
1 8 (8.60%) HTML
2 6 (6.45%) CSS
Miscellaneous
1 47 (50.54%) Social Media
2 22 (23.66%) User Experience
3 19 (20.43%) Analytical Skills
4 4 (4.30%) Blog
4 4 (4.30%) Fintech
4 4 (4.30%) FMCG
4 4 (4.30%) Graphic Design
5 3 (3.23%) Analytical Mindset
6 2 (2.15%) Digital Media
7 1 (1.08%) Algorithms
7 1 (1.08%) Foreign Exchange (FX)
7 1 (1.08%) Marketing Technology
7 1 (1.08%) Mobile App
7 1 (1.08%) PMI
7 1 (1.08%) Spread Betting
Processes & Methodologies
1 91 (97.85%) Digital Marketing
2 41 (44.09%) SEO
3 40 (43.01%) Pay per click
4 35 (37.63%) Marketing Strategy
5 34 (36.56%) Analytics
6 17 (18.28%) CRM
7 16 (17.20%) Line Management
7 16 (17.20%) Project Management
8 15 (16.13%) B2B
8 15 (16.13%) Marketing Automation
9 14 (15.05%) Content Marketing
9 14 (15.05%) Email Marketing
9 14 (15.05%) Lead Generation
10 13 (13.98%) E-Commerce
11 10 (10.75%) Agile Software Development
12 9 (9.68%) B2C
13 8 (8.60%) Conversion Rate Optimisation
13 8 (8.60%) Direct Marketing
13 8 (8.60%) Online Marketing
14 7 (7.53%) Copywriting
Programming Languages
1 5 (5.38%) Java
1 5 (5.38%) PHP
2 4 (4.30%) C
3 2 (2.15%) JavaScript
Qualifications
1 8 (8.60%) Degree
2 2 (2.15%) Postgraduate
3 1 (1.08%) PMI Certification
3 1 (1.08%) PMP
Quality Assurance & Compliance
1 5 (5.38%) QA
2 1 (1.08%) GDPR
Vendors
1 35 (37.63%) Google
2 13 (13.98%) Facebook
3 12 (12.90%) Salesforce.com
4 11 (11.83%) Twitter
5 9 (9.68%) Marketo
6 6 (6.45%) HubSpot
7 4 (4.30%) Adobe
7 4 (4.30%) Pardot
8 2 (2.15%) Apple
8 2 (2.15%) Hootsuite
8 2 (2.15%) Microsoft
8 2 (2.15%) Omniture
9 1 (1.08%) DoubleClick
9 1 (1.08%) Hotjar
9 1 (1.08%) Salesforce Marketing Cloud