The median annual salary for a Digital Marketing Manager was £46,500 in advertised job vacancies during the 3 months to 27 June 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Marketing Manager
UK
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 849 874 883
Rank change year-on-year +25 +9  
Permanent jobs requiring a Digital Marketing Manager 41 58 99
As % of all permanent IT jobs advertised in the UK 0.046% 0.059% 0.090%
As % of the Job Titles category 0.048% 0.061% 0.094%
Number of salaries quoted 22 50 69
Median salary £46,500 £38,750 £40,000
Median salary % change year-on-year +20.00% -3.12%  
90% offered a salary of more than £25,150 £24,600 £27,500
10% offered a salary of more than £81,250 £60,000 £90,000
UK excluding London median salary £27,500 £33,000 £40,000
% change year-on-year -16.66% -17.50%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 85544 95045 105654
As % of all permanent IT job vacancies advertised in the UK 95.95% 96.52% 96.56%
Number of salaries quoted 69856 80154 87088
Median salary £46,500 £47,500 £45,000
Median salary % change year-on-year -2.10% +5.55%  
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £74,000 £70,000 £72,500
UK excluding London median salary £42,500 £41,500 £40,000
% change year-on-year +2.40% +3.75%  

Digital Marketing Manager
Job Vacancy Trend

The job posting trend of jobs advertised that featured Digital Marketing Manager in the job title.

Job vacancy trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing Manager.

Salary trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing Manager over the 3 months to 27 June 2017.

Salary histogram for Digital Marketing Manager in the UK

Digital Marketing Manager
Top 23 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Manager within the UK over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +27 38 £49,000 +26.45% 9
Yorkshire +15 18 £26,500 -18.46%
West Yorkshire +24 15 £25,000 -23.07%
Leeds +21 15 £25,000 -23.07%
London +10 12 £55,000 +35.80% 6
City of London +24 6 £82,500 +194.64% 1
South East +40 5 £62,500 +78.57% 1
North Yorkshire - 3 £27,500 -
Berkshire - 3 £62,500 -
Harrogate - 3 £27,500 -
Wales - 2 £45,000 -
South West - 2 £55,000 - 1
South Wales - 2 £45,000 -
Cheltenham - 2 £55,000 -
Cardiff - 2 £45,000 -
Gloucestershire - 2 £55,000 -
Surrey +31 1 £27,500 - 1
North West - 1 £25,000 -
Hampshire - 1 £70,000 -
Twickenham - 1 £48,000 -
Southampton - 1 £70,000 -
Newbury - 1 - -
Manchester - 1 £25,000 -

Digital Marketing Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 27 June 2017, Digital Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Digital Marketing Manager in the job title.

1 74 (100.00%) Marketing
2 71 (95.95%) Digital Marketing
3 34 (45.95%) Analytics
4 32 (43.24%) Social Media
5 29 (39.19%) SEO
6 27 (36.49%) Google
7 24 (32.43%) Pay per click
7 24 (32.43%) CRM
7 24 (32.43%) Analytical Skills
8 21 (28.38%) Degree
9 19 (25.68%) E-Commerce
10 16 (21.62%) Google Analytics
10 16 (21.62%) AdWords
11 14 (18.92%) Marketing Strategy
11 14 (18.92%) Finance
12 13 (17.57%) Project Management
12 13 (17.57%) FMCG
12 13 (17.57%) Global Marketing
12 13 (17.57%) Mentoring
13 11 (14.86%) B2B
14 10 (13.51%) Salesforce.com
14 10 (13.51%) Blog
14 10 (13.51%) Email Marketing
15 9 (12.16%) Agile Software Development
15 9 (12.16%) Lead Generation
15 9 (12.16%) Marketo
16 8 (10.81%) Fintech
17 7 (9.46%) Content Marketing
17 7 (9.46%) IT Strategy
17 7 (9.46%) Matrix Organization

Digital Marketing Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (8.11%) WordPress
2 3 (4.05%) SharePoint
3 2 (2.70%) CMS
3 2 (2.70%) SAS
Applications
1 5 (6.76%) Microsoft PowerPoint
2 4 (5.41%) Microsoft Excel
3 1 (1.35%) Spreadsheet
Business Applications
1 6 (8.11%) Eloqua
2 3 (4.05%) Dynamics CRM
3 2 (2.70%) Adobe Campaign
3 2 (2.70%) Unica
Cloud Services
1 16 (21.62%) AdWords
1 16 (21.62%) Google Analytics
2 3 (4.05%) MailChimp
Database & Business Intelligence
1 2 (2.70%) Data Warehouse
General
1 74 (100.00%) Marketing
2 14 (18.92%) Finance
3 6 (8.11%) Advertising
4 3 (4.05%) Retail
4 3 (4.05%) Spanish Language
5 2 (2.70%) Automotive
6 1 (1.35%) Brand Awareness
6 1 (1.35%) Legal
Libraries, Frameworks & Software Standards
1 3 (4.05%) HTML
2 2 (2.70%) CSS
Miscellaneous
1 32 (43.24%) Social Media
2 24 (32.43%) Analytical Skills
3 13 (17.57%) FMCG
4 10 (13.51%) Blog
5 8 (10.81%) Fintech
6 5 (6.76%) User Experience
7 3 (4.05%) PMI
Processes & Methodologies
1 71 (95.95%) Digital Marketing
2 34 (45.95%) Analytics
3 29 (39.19%) SEO
4 24 (32.43%) CRM
4 24 (32.43%) Pay per click
5 19 (25.68%) E-Commerce
6 14 (18.92%) Marketing Strategy
7 13 (17.57%) Global Marketing
7 13 (17.57%) Mentoring
7 13 (17.57%) Project Management
8 11 (14.86%) B2B
9 10 (13.51%) Email Marketing
10 9 (12.16%) Agile Software Development
10 9 (12.16%) Lead Generation
11 7 (9.46%) Content Marketing
11 7 (9.46%) IT Strategy
11 7 (9.46%) Matrix Organization
11 7 (9.46%) Waterfall
12 6 (8.11%) Line Management
13 5 (6.76%) Coaching
Programming Languages
1 5 (6.76%) Java
1 5 (6.76%) PHP
2 1 (1.35%) JavaScript
Qualifications
1 21 (28.38%) Degree
2 3 (4.05%) PMI Certification
Systems Management
1 2 (2.70%) MOM
Vendors
1 27 (36.49%) Google
2 10 (13.51%) Salesforce.com
3 9 (12.16%) Marketo
4 7 (9.46%) Facebook
5 5 (6.76%) Pardot
6 4 (5.41%) HubSpot
7 3 (4.05%) Adobe
7 3 (4.05%) Microsoft
7 3 (4.05%) Twitter
8 2 (2.70%) Aprimo
8 2 (2.70%) BT
8 2 (2.70%) Chordiant
8 2 (2.70%) IBM
8 2 (2.70%) Oracle
8 2 (2.70%) Pega
8 2 (2.70%) Salesforce Marketing Cloud
8 2 (2.70%) Teradata
9 1 (1.35%) Omniture
London
Big Wednesday Digital Ltd
Salary: negotiable
Posted: 6 hours ago
Falmouth, Cornwall
IT Executive Ltd
Salary: £20000 - £28000 per annum
Posted: 7 hours ago
Weybridge, Surrey
Understanding Recruitment
Salary: £38000.00 - £45000.00 per annum + Excellent Benefits
Posted: Yesterday
Birmingham, West Midlands (County)
Searchability
Salary: £30000 - £40000 per annum
Posted: Yesterday
City, London
The Change Partners Recruitment
Salary: From £30,000 to £33,000 per annum
Posted: Yesterday
North London
Linkpoint Resources
Salary: From £25,000 to £30,000 per annum Depending on Experience
Posted: 6 days ago
London
Computer Futures
Salary: £45000 - £55000 per annum + competitive
Posted: 12 days ago