Period
to 18 August 2019

The median annual salary for a Digital Marketing Manager was £42,500 in advertised job vacancies during the 6 months to 18 August 2019.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Marketing Manager
UK
6 months to
18 Aug 2019
Same period 2018 Same period 2017
Rank 1058 1088 1137
Rank change year-on-year +30 +49 +34
Permanent jobs requiring a Digital Marketing Manager 37 92 68
As % of all permanent IT jobs advertised in the UK 0.026% 0.054% 0.038%
As % of the Job Titles category 0.027% 0.056% 0.040%
Number of salaries quoted 31 67 48
UK median annual salary £42,500 £42,500 £45,000
Median salary % change year-on-year - -5.56% +28.57%
10th Percentile £33,750 £29,500 £26,250
90th Percentile £63,750 £72,500 £86,250
UK excluding London median annual salary £44,000 £40,100 £41,500
% change year-on-year +9.73% -3.37% +21.17%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 135,917 163,728 170,335
% of permanent IT jobs with a recognized job title 95.82% 96.17% 96.09%
Number of salaries quoted 108,362 131,910 137,565
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% -
10th Percentile £28,125 £27,500 £27,500
90th Percentile £85,000 £81,250 £78,000
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Digital Marketing Manager
Job Vacancy Trend

Job postings that featured Digital Marketing Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing Manager.

Salary trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing Manager over the 6 months to 18 August 2019.

Salary histogram for Digital Marketing Manager in the UK

Digital Marketing Manager
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Manager within the UK over the 6 months to 18 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +47 34 £42,500 - 2
London +78 24 £41,500 -29.36% 2
UK excluding London +2 13 £44,000 +9.73%
Midlands +40 5 £45,000 +5.88%
West Midlands +15 3 £45,000 +5.88%
Scotland +9 3 £41,500 -
South East +29 2 £40,750 -35.83%
South West -25 2 £47,500 +35.71%
East Midlands - 2 £54,500 -
North of England +15 1 £28,000 -6.67%
Yorkshire - 1 £28,000 -

Digital Marketing Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 18 August 2019, Digital Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Marketing Manager in the job title.

1 37 (100.00%) Marketing
2 34 (91.89%) Digital Marketing
3 22 (59.46%) SEO
4 19 (51.35%) Social Media
4 19 (51.35%) Analytics
5 16 (43.24%) Marketing Strategy
6 13 (35.14%) Pay per click
6 13 (35.14%) B2C
7 12 (32.43%) CRM
7 12 (32.43%) Google
8 10 (27.03%) Google Analytics
8 10 (27.03%) B2B
9 9 (24.32%) Marketing Automation
10 8 (21.62%) Facebook
10 8 (21.62%) SaaS
11 7 (18.92%) Analytical Skills
11 7 (18.92%) Brand Awareness
11 7 (18.92%) E-Commerce
11 7 (18.92%) Email Marketing
11 7 (18.92%) Product Marketing
11 7 (18.92%) Degree
12 6 (16.22%) Creative Marketing
12 6 (16.22%) Strategic Planning
12 6 (16.22%) HTML
12 6 (16.22%) Finance
12 6 (16.22%) AdWords
12 6 (16.22%) HubSpot
13 5 (13.51%) Twitter
13 5 (13.51%) Online Marketing
13 5 (13.51%) Adobe

Digital Marketing Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.41%) CMS
2 1 (2.70%) SAS
2 1 (2.70%) WordPress
Applications
1 1 (2.70%) Chatbot
1 1 (2.70%) Microsoft Excel
1 1 (2.70%) Microsoft PowerPoint
1 1 (2.70%) Photoshop
1 1 (2.70%) Sketch
Business Applications
1 4 (10.81%) Eloqua
2 2 (5.41%) Adobe Campaign
3 1 (2.70%) Data Workbench
3 1 (2.70%) Magento
Cloud Services
1 10 (27.03%) Google Analytics
2 8 (21.62%) SaaS
3 6 (16.22%) AdWords
4 2 (5.41%) Slack
5 1 (2.70%) Adobe Analytics
5 1 (2.70%) MailChimp
5 1 (2.70%) Trello
Communications & Networking
1 4 (10.81%) Extranet
2 1 (2.70%) Broadband
Database & Business Intelligence
1 1 (2.70%) Mixpanel
General
1 37 (100.00%) Marketing
2 7 (18.92%) Brand Awareness
3 6 (16.22%) Finance
4 4 (10.81%) Retail
5 2 (5.41%) Advertising
5 2 (5.41%) Telecoms
6 1 (2.70%) Games
6 1 (2.70%) Law
Libraries, Frameworks & Software Standards
1 6 (16.22%) HTML
2 2 (5.41%) CSS
2 2 (5.41%) FreeMarker
3 1 (2.70%) XML
Miscellaneous
1 19 (51.35%) Social Media
2 7 (18.92%) Analytical Skills
3 4 (10.81%) FMCG
4 3 (8.11%) Blog
4 3 (8.11%) User Experience
5 2 (5.41%) Marketing Technology
6 1 (2.70%) Mobile App
6 1 (2.70%) Self-Motivation
6 1 (2.70%) Smartphone
6 1 (2.70%) Virtual Team
Processes & Methodologies
1 34 (91.89%) Digital Marketing
2 22 (59.46%) SEO
3 19 (51.35%) Analytics
4 16 (43.24%) Marketing Strategy
5 13 (35.14%) B2C
5 13 (35.14%) Pay per click
6 12 (32.43%) CRM
7 10 (27.03%) B2B
8 9 (24.32%) Marketing Automation
9 7 (18.92%) E-Commerce
9 7 (18.92%) Email Marketing
9 7 (18.92%) Product Marketing
10 6 (16.22%) Creative Marketing
10 6 (16.22%) Strategic Planning
11 5 (13.51%) Online Marketing
11 5 (13.51%) Thought Leadership
12 4 (10.81%) A/B Testing
12 4 (10.81%) Actionable Insight
12 4 (10.81%) Creative Thinking
12 4 (10.81%) Lead Generation
Programming Languages
1 1 (2.70%) Python
1 1 (2.70%) R
1 1 (2.70%) SQL
Qualifications
1 7 (18.92%) Degree
Vendors
1 12 (32.43%) Google
2 8 (21.62%) Facebook
3 6 (16.22%) HubSpot
4 5 (13.51%) Adobe
4 5 (13.51%) Twitter
5 4 (10.81%) Alibaba
5 4 (10.81%) Instagram
6 3 (8.11%) Salesforce.com
7 2 (5.41%) Marketo
7 2 (5.41%) Pardot
8 1 (2.70%) Chordiant
8 1 (2.70%) DoubleClick
8 1 (2.70%) Hootsuite
8 1 (2.70%) Marin
8 1 (2.70%) Microsoft
8 1 (2.70%) Omniture
8 1 (2.70%) Oracle
8 1 (2.70%) Salesforce Marketing Cloud
8 1 (2.70%) Tealium
8 1 (2.70%) Virgin Media