Web Marketing Contract Job Trends

Web Marketing
UK

The table below provides summary statistics and contractor rates for jobs requiring Web Marketing skills. It covers vacancies from the 6 months leading up to 22 September 2025, with comparisons to the same periods in the previous two years.

6 months to
22 Sep 2025
Same period 2024 Same period 2023
Rank 539 - -
Rank change year-on-year - - -
Contract jobs citing Web Marketing 1 0 0
As % of all contract jobs advertised in the UK 0.003% - -
As % of the Processes & Methodologies category 0.003% - -
Number of daily rates quoted 1 0 0
10th Percentile - - -
25th Percentile £165 - -
Median daily rate (50th Percentile) £170 - -
75th Percentile £175 - -
90th Percentile - - -
UK excluding London median daily rate £170 - -

All Process and Methodology Skills
UK

Web Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 29,384 32,587 44,306
As % of all contract IT jobs advertised in the UK 90.48% 85.74% 88.99%
Number of daily rates quoted 18,234 19,934 30,109
10th Percentile £300 £308 £313
25th Percentile £404 £413 £425
Median daily rate (50th Percentile) £500 £525 £540
Median % change year-on-year -4.76% -2.78% -1.82%
75th Percentile £625 £638 £650
90th Percentile £725 £750 £750
UK excluding London median daily rate £475 £500 £500
% change year-on-year -5.00% - -
Number of hourly rates quoted 1,808 1,420 1,570
10th Percentile £14.24 £15.00 £14.25
25th Percentile £17.30 £20.00 £18.76
Median hourly rate £25.15 £42.69 £43.00
Median % change year-on-year -41.09% -0.72% +48.79%
75th Percentile £43.75 £65.00 £65.00
90th Percentile £65.25 £74.53 £77.50
UK excluding London median hourly rate £22.32 £43.00 £42.50
% change year-on-year -48.10% +1.18% +81.70%

Web Marketing
Job Vacancy Trend

Job postings citing Web Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Web Marketing in the UK

Web Marketing
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Web Marketing.

Contractor daily rate distribution trend for jobs in the UK citing Web Marketing

Web Marketing
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Web Marketing.

Contractor hourly rate distribution trend for jobs in the UK citing Web Marketing

Web Marketing
Top 3 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Marketing within the UK over the 6 months to 22 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
South West - 1 £170 - 1
England - 1 £170 - 6
UK excluding London - 1 £170 - 4

Web Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (100.00%) CMS
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Digital Marketing Officer
1 1 (100.00%) Marketing Officer
1 1 (100.00%) Web Content Officer
Miscellaneous
1 1 (100.00%) Freedom of Information
Processes & Methodologies
1 1 (100.00%) Content Management
1 1 (100.00%) Data Protection
1 1 (100.00%) Front End Development
1 1 (100.00%) SEO
Quality Assurance & Compliance
1 1 (100.00%) Accessibility