Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Web Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Marketing over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Web Marketing
UK
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 1177 1210 1252
Rank change year-on-year +33 +42 -25
Permanent jobs citing Web Marketing 29 33 49
As % of all permanent IT jobs advertised in the UK 0.016% 0.017% 0.023%
As % of the Processes & Methodologies category 0.018% 0.020% 0.025%
Number of salaries quoted 23 33 45
UK median annual salary £32,500 £45,000 £37,500
Median salary % change year-on-year -27.78% +20.00% -21.05%
10th Percentile £26,000 £22,000 £23,750
90th Percentile £100,000 £63,750 £52,500
UK excluding London median annual salary £31,250 £45,000 £30,000
% change year-on-year -30.56% +50.00% -26.83%

Web Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 162655 168863 192975
As % of all permanent IT jobs advertised in the UK 89.90% 89.39% 88.79%
Number of salaries quoted 128479 140408 158967
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Web Marketing
Job Vacancy Trend

Job postings citing Web Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Web Marketing in the UK

Web Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing.

Salary trend for Web Marketing in the UK

Web Marketing
Salary Histogram

The salary distribution of IT jobs citing Web Marketing over the 6 months to 21 November 2017.

Salary histogram for Web Marketing in the UK

Web Marketing
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Marketing within the UK over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +20 29 £32,500 -27.78%
UK excluding London +30 21 £31,250 -30.56% 1
South East +49 10 £80,000 +321.05%
London +14 8 £50,000 +5.26%
North of England +13 8 £30,000 -33.33%
North West +2 8 £30,000 -33.33%
South West - 2 £21,500 -
West Midlands - 1 £32,500 -
Midlands - 1 £32,500 -

For the 6 months to 21 November 2017, IT jobs citing Web Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Web Marketing.

1 29 (100.00%) Marketing
2 22 (75.86%) SEO
3 18 (62.07%) HTML
4 17 (58.62%) CSS
5 15 (51.72%) JavaScript
5 15 (51.72%) Adobe
6 13 (44.83%) Social Media
6 13 (44.83%) User Experience
7 12 (41.38%) Web Development
8 11 (37.93%) Photoshop
9 10 (34.48%) PHP
9 10 (34.48%) Project Management
9 10 (34.48%) Adobe Creative Suite
9 10 (34.48%) Analytics
10 9 (31.03%) Responsive Web Design
10 9 (31.03%) CSS3
10 9 (31.03%) HTML5
10 9 (31.03%) CMS
10 9 (31.03%) MySQL
10 9 (31.03%) Digital Marketing
10 9 (31.03%) jQuery
11 8 (27.59%) Google Analytics
11 8 (27.59%) Google
11 8 (27.59%) Degree
11 8 (27.59%) Agile Software Development
11 8 (27.59%) Sass
11 8 (27.59%) HTML5 Canvas
11 8 (27.59%) Twig
12 6 (20.69%) AdWords
12 6 (20.69%) Blog

Web Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (31.03%) CMS
2 5 (17.24%) WordPress
3 3 (10.34%) Adobe Experience Manager
4 2 (6.90%) SharePoint
5 1 (3.45%) Drupal
5 1 (3.45%) Joomla!
Applications
1 11 (37.93%) Photoshop
2 10 (34.48%) Adobe Creative Suite
3 3 (10.34%) Adobe Illustrator
Business Applications
1 1 (3.45%) Magento
1 1 (3.45%) osCommerce
Cloud Services
1 8 (27.59%) Google Analytics
2 6 (20.69%) AdWords
Communications & Networking
1 6 (20.69%) Internet
2 2 (6.90%) Intranet
3 1 (3.45%) FTP
3 1 (3.45%) SMS
Database & Business Intelligence
1 9 (31.03%) MySQL
2 1 (3.45%) Big Data
2 1 (3.45%) Mixpanel
2 1 (3.45%) Power BI
2 1 (3.45%) QlikView
2 1 (3.45%) Relational Database
Development Applications
1 1 (3.45%) Dreamweaver
1 1 (3.45%) Git (software)
1 1 (3.45%) Sublime Text
General
1 29 (100.00%) Marketing
2 6 (20.69%) Advertising
3 5 (17.24%) Brand Awareness
4 3 (10.34%) Banking
4 3 (10.34%) Finance
4 3 (10.34%) French Language
5 2 (6.90%) International Banking
Job Titles
1 13 (44.83%) Developer
2 11 (37.93%) Web Developer
3 8 (27.59%) Front End Developer (Client-Side Developer)
4 7 (24.14%) Front End Web Developer (Client-Side Developer)
5 5 (17.24%) Marketing Director
6 3 (10.34%) Designer
6 3 (10.34%) Head of Digital
7 2 (6.90%) Creative Designer
7 2 (6.90%) Creative Graphic Designer
7 2 (6.90%) Graphic Designer
7 2 (6.90%) Marketing Executive
7 2 (6.90%) Web Manager
7 2 (6.90%) Web Marketing Executive
7 2 (6.90%) Webmaster
8 1 (3.45%) Analyst
8 1 (3.45%) Business Intelligence Analyst
8 1 (3.45%) Content Manager
8 1 (3.45%) Digital Marketing Executive
8 1 (3.45%) PHP Developer
8 1 (3.45%) Web Designer
Libraries, Frameworks & Software Standards
1 18 (62.07%) HTML
2 17 (58.62%) CSS
3 9 (31.03%) CSS3
3 9 (31.03%) HTML5
3 9 (31.03%) jQuery
4 8 (27.59%) HTML5 Canvas
4 8 (27.59%) Sass
4 8 (27.59%) Twig
5 1 (3.45%) CodeIgniter
5 1 (3.45%) Laravel
5 1 (3.45%) Symfony
5 1 (3.45%) Tapestry
Miscellaneous
1 13 (44.83%) Social Media
1 13 (44.83%) User Experience
2 6 (20.69%) Blog
3 2 (6.90%) Digital Media
3 2 (6.90%) Graphic Design
4 1 (3.45%) Computer Science
4 1 (3.45%) Credit Risk
4 1 (3.45%) FMCG
Processes & Methodologies
1 22 (75.86%) SEO
2 12 (41.38%) Web Development
3 10 (34.48%) Analytics
3 10 (34.48%) Project Management
4 9 (31.03%) Digital Marketing
4 9 (31.03%) Responsive Web Design
5 8 (27.59%) Agile Software Development
6 6 (20.69%) E-Commerce
7 5 (17.24%) B2B
7 5 (17.24%) B2B Marketing
7 5 (17.24%) Business Analysis
7 5 (17.24%) Lead Generation
7 5 (17.24%) Marketing Analytics
7 5 (17.24%) Marketing Strategy
7 5 (17.24%) User Stories
8 4 (13.79%) CRM
8 4 (13.79%) Front End Development
8 4 (13.79%) Web Design
9 3 (10.34%) Content Management
9 3 (10.34%) Data Analysis
Programming Languages
1 15 (51.72%) JavaScript
2 10 (34.48%) PHP
3 1 (3.45%) Python
3 1 (3.45%) R
3 1 (3.45%) SQL
Qualifications
1 8 (27.59%) Degree
Quality Assurance & Compliance
1 1 (3.45%) QA
Vendors
1 15 (51.72%) Adobe
2 8 (27.59%) Google
3 1 (3.45%) Facebook
3 1 (3.45%) Salesforce Marketing Cloud
3 1 (3.45%) Salesforce.com
3 1 (3.45%) Tableau