The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Customer Insight skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Customer Insight over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Customer Insight
England / West Midlands
Rank 116 105 120
Rank change year-on-year -11 +15  
Contract jobs citing Customer Insight 2 20 1
As % of all contract IT jobs advertised in the West Midlands 0.087% 0.75% 0.040%
As % of the Processes & Methodologies category 0.11% 0.90% 0.053%
Number of daily rates quoted 1 4 1
Median daily rate £425 £394 £400
Median daily rate % change year-on-year +7.93% -1.56%  
UK excluding London median daily rate £425 £450 £400
% change year-on-year -5.55% +12.50%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £125.00 - -

Customer Insight is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process and methodology skills.

Contract Process & Methodology Skills
West Midlands
Contract job vacancies with a requirement for process and methodology skills 1846 2211 1879
As % of all contract IT job vacancies advertised in the West Midlands 80.09% 82.41% 75.13%
Number of daily rates quoted 1186 1223 1062
Median daily rate £413 £400 £388
Median daily rate % change year-on-year +3.12% +3.22%  
90% offered a daily rate of more than £275 £275 £260
10% offered a daily rate of more than £523 £550 £530
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 61 43 110
Median hourly rate £24.50 £18.00 £30.00
Median hourly rate % change year-on-year +36.11% -40.00%  
90% offered a hourly rate of more than £12.00 £10.73 £13.06
10% offered a hourly rate of more than £35.00 £35.25 £39.50
UK excluding London median hourly rate £36.00 £39.00 £30.00
% change year-on-year -7.69% +30.00%  

Customer Insight
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Customer Insight as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Customer Insight in the West Midlands

Customer Insight
Contractor Daily Rate Trend in the West Midlands

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Customer Insight in the West Midlands.

Contractor daily rate trend for Customer Insight in the West Midlands

Customer Insight
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Insight within the West Midlands region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Shropshire +14 1 - - 1
Birmingham - 1 £425 -
Customer Insight
England

Customer Insight
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 March 2017, IT contractor jobs citing Customer Insight also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Midlands region with a requirement for Customer Insight.

1 8 (66.67%) Agile Software Development
1 8 (66.67%) User Experience
2 7 (58.33%) Service Design
3 6 (50.00%) Ethnography
3 6 (50.00%) Analytics
3 6 (50.00%) Degree
3 6 (50.00%) Usability Testing
3 6 (50.00%) Scrum
4 5 (41.67%) Psychology
4 5 (41.67%) Analytical Skills
5 4 (33.33%) Multivariate Testing
6 3 (25.00%) Market Research
6 3 (25.00%) Guerrilla Research
7 2 (16.67%) Prototyping
7 2 (16.67%) FastStats
7 2 (16.67%) Rapid Prototyping
7 2 (16.67%) Big Data
7 2 (16.67%) Human Factors
7 2 (16.67%) Credit Risk
7 2 (16.67%) HTML
7 2 (16.67%) CSS
7 2 (16.67%) Retail
7 2 (16.67%) Web Analytics
7 2 (16.67%) Marketing
7 2 (16.67%) Business Intelligence
7 2 (16.67%) SPSS
8 1 (8.33%) E-Commerce
8 1 (8.33%) SC Cleared
8 1 (8.33%) Security Cleared
8 1 (8.33%) User Stories

Customer Insight
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (16.67%) SPSS
Business Applications
1 2 (16.67%) FastStats
Database & Business Intelligence
1 2 (16.67%) Big Data
General
1 2 (16.67%) Marketing
1 2 (16.67%) Retail
Job Titles
1 8 (66.67%) User Researcher
2 2 (16.67%) Analyst
2 2 (16.67%) Customer Analyst
2 2 (16.67%) Customer Insight Analyst
2 2 (16.67%) Designer
2 2 (16.67%) Digital User Researcher
2 2 (16.67%) Insight Analyst
2 2 (16.67%) SPSS Analyst
2 2 (16.67%) User Experience Researcher
2 2 (16.67%) UX Designer
3 1 (8.33%) Agile Scrum Master
3 1 (8.33%) Consultant
3 1 (8.33%) Excel Analyst
3 1 (8.33%) Interaction Designer
3 1 (8.33%) Research Consultant
3 1 (8.33%) Scrum Master
3 1 (8.33%) User Experience Consultant
Libraries, Frameworks & Software Standards
1 2 (16.67%) CSS
1 2 (16.67%) HTML
Miscellaneous
1 8 (66.67%) User Experience
2 5 (41.67%) Analytical Skills
3 2 (16.67%) Credit Risk
4 1 (8.33%) Mobile App
Processes & Methodologies
1 8 (66.67%) Agile Software Development
2 7 (58.33%) Service Design
3 6 (50.00%) Analytics
3 6 (50.00%) Ethnography
3 6 (50.00%) Scrum
3 6 (50.00%) Usability Testing
4 5 (41.67%) Psychology
5 4 (33.33%) Multivariate Testing
6 3 (25.00%) Guerrilla Research
6 3 (25.00%) Market Research
7 2 (16.67%) Business Intelligence
7 2 (16.67%) Human Factors
7 2 (16.67%) Prototyping
7 2 (16.67%) Rapid Prototyping
7 2 (16.67%) Web Analytics
8 1 (8.33%) Cognitive Psychology
8 1 (8.33%) E-Commerce
8 1 (8.33%) User Stories
Qualifications
1 6 (50.00%) Degree
2 1 (8.33%) SC Cleared
2 1 (8.33%) Security Cleared