Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Customer Insight skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Insight over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Customer Insight
England > West Midlands
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 306 334 306
Rank change year-on-year +28 -28 +21
Permanent jobs citing Customer Insight 22 9 10
As % of all permanent IT jobs advertised in the West Midlands 0.22% 0.078% 0.092%
As % of the Processes & Methodologies category 0.24% 0.088% 0.10%
Number of salaries quoted 14 8 5
West Midlands median annual salary £35,000 £27,500 £50,000
Median salary % change year-on-year +27.27% -45.00% +33.33%
10th Percentile £31,625 £25,500 £27,150
90th Percentile £51,375 £45,500 £55,000
England median annual salary £50,000 £52,500 £50,000
% change year-on-year -4.76% +5.00% -

Customer Insight is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 9007 10237 9539
As % of all permanent IT jobs advertised in the West Midlands 88.84% 89.16% 87.66%
Number of salaries quoted 7281 8000 7868
West Midlands median annual salary £40,000 £40,000 £40,000
10th Percentile £25,500 £25,000 £24,750
90th Percentile £65,000 £63,750 £64,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Customer Insight
Job Vacancy Trend in the West Midlands

Job postings citing Customer Insight as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Customer Insight in the West Midlands

Customer Insight
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Customer Insight in the West Midlands.

Salary trend for Customer Insight in the West Midlands

Customer Insight
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Customer Insight in the West Midlands over the 6 months to 23 November 2017.

Salary histogram for Customer Insight in the West Midlands

Customer Insight
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Insight within the West Midlands region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire +18 8 £35,000 -12.50%
Coventry - 5 - - 2
Birmingham +33 4 £38,750 -13.89%
Solihull - 3 £50,000 -
Sutton Coldfield - 2 £32,500 -
Customer Insight
England

For the 6 months to 23 November 2017, IT jobs citing Customer Insight also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Customer Insight.

1 14 (63.64%) Marketing
2 11 (50.00%) CRM
2 11 (50.00%) Retail
3 10 (45.45%) SQL
3 10 (45.45%) Microsoft Excel
3 10 (45.45%) Tableau
3 10 (45.45%) Analytical Skills
4 9 (40.91%) Mentoring
5 8 (36.36%) Predictive Modelling
5 8 (36.36%) Degree
5 8 (36.36%) Microsoft PowerPoint
5 8 (36.36%) Email Marketing
5 8 (36.36%) Data Management
5 8 (36.36%) Propensity Modelling
6 7 (31.82%) Finance
6 7 (31.82%) Product Management
6 7 (31.82%) Analytics
7 6 (27.27%) SAS
8 5 (22.73%) C
8 5 (22.73%) Mathematics
9 4 (18.18%) User Experience
9 4 (18.18%) Balsamiq Mockups
9 4 (18.18%) Axure RP
9 4 (18.18%) Agile Software Development
9 4 (18.18%) Software Engineering
9 4 (18.18%) Adobe
9 4 (18.18%) Conversion Rate Optimisation
9 4 (18.18%) Wireframes
9 4 (18.18%) Prototyping
9 4 (18.18%) Behavioural Analytics

Customer Insight
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (27.27%) SAS
Applications
1 10 (45.45%) Microsoft Excel
2 8 (36.36%) Microsoft PowerPoint
Communications & Networking
1 1 (4.55%) DHCP
1 1 (4.55%) H.323
1 1 (4.55%) RTP
1 1 (4.55%) TCP/IP
1 1 (4.55%) VLAN
1 1 (4.55%) VoIP
1 1 (4.55%) WAN
Database & Business Intelligence
1 3 (13.64%) SQL Server
2 2 (9.09%) MS Access
3 1 (4.55%) Power BI
3 1 (4.55%) QlikView
Development Applications
1 4 (18.18%) Axure RP
1 4 (18.18%) Balsamiq Mockups
General
1 14 (63.64%) Marketing
2 11 (50.00%) Retail
3 7 (31.82%) Finance
4 2 (9.09%) Legal
5 1 (4.55%) Automotive
5 1 (4.55%) Telecoms
Job Titles
1 11 (50.00%) Analyst
2 7 (31.82%) Senior Analyst
3 5 (22.73%) CRM Analyst
4 4 (18.18%) Designer
4 4 (18.18%) Insight Analyst
4 4 (18.18%) Senior Designer
5 3 (13.64%) Product Manager
6 2 (9.09%) Development Manager
6 2 (9.09%) Product Development Manager
6 2 (9.09%) Senior Insight Analyst
7 1 (4.55%) Customer Analyst
7 1 (4.55%) Customer Insight Analyst
7 1 (4.55%) Customer Insight Manager
7 1 (4.55%) Insight Manager
7 1 (4.55%) Senior Support Engineer
7 1 (4.55%) Senior Voice Engineer
7 1 (4.55%) Senior Voice Support Engineer
7 1 (4.55%) Support Engineer
7 1 (4.55%) Voice Engineer
7 1 (4.55%) Voice Support Engineer
Miscellaneous
1 10 (45.45%) Analytical Skills
2 4 (18.18%) User Experience
Operating Systems
1 1 (4.55%) Windows
1 1 (4.55%) Windows 7
1 1 (4.55%) Windows 8
1 1 (4.55%) Windows Server
1 1 (4.55%) Windows Server 2012
Processes & Methodologies
1 11 (50.00%) CRM
2 9 (40.91%) Mentoring
3 8 (36.36%) Data Management
3 8 (36.36%) Email Marketing
3 8 (36.36%) Predictive Modelling
3 8 (36.36%) Propensity Modelling
4 7 (31.82%) Analytics
4 7 (31.82%) Product Management
5 5 (22.73%) Mathematics
6 4 (18.18%) Agile Software Development
6 4 (18.18%) Behavioural Analytics
6 4 (18.18%) Collaborative Working
6 4 (18.18%) Conversion Rate Optimisation
6 4 (18.18%) Prototyping
6 4 (18.18%) Software Engineering
6 4 (18.18%) Wireframes
7 3 (13.64%) Personalization
7 3 (13.64%) Stakeholder Management
7 3 (13.64%) Statistics
8 2 (9.09%) Customer Engagement
Programming Languages
1 10 (45.45%) SQL
2 5 (22.73%) C
Qualifications
1 8 (36.36%) Degree
System Software
1 1 (4.55%) Active Directory
1 1 (4.55%) Hyper-V
1 1 (4.55%) VMware Infrastructure
Vendors
1 10 (45.45%) Tableau
2 4 (18.18%) Adobe
3 1 (4.55%) Cisco
3 1 (4.55%) VMware