Marketing Analytics Contract Job Trends in the West Midlands

Marketing Analytics
England > West Midlands

The table below provides summary statistics and contractor rates for jobs advertised in the West Midlands requiring Marketing Analytics skills. It covers contract job vacancies from the 6 months leading up to 1 May 2026, with comparisons to the same periods in the previous two years.

6 months to
1 May 2026
Same period 2025 Same period 2024
Rank 157 - -
Rank change year-on-year - - -
Contract jobs citing Marketing Analytics 2 0 0
As % of all contract jobs in the West Midlands 0.064% - -
As % of the Processes & Methodologies category 0.076% - -
Number of daily rates quoted 2 0 0
10th Percentile £359 - -
25th Percentile £429 - -
Median daily rate (50th Percentile) £553 - -
75th Percentile £669 - -
90th Percentile £736 - -
England median daily rate £513 £342 £413
% change year-on-year +49.74% -17.03% -25.00%

All Process & Methodology Skills
West Midlands

Marketing Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the West Midlands.

Contract vacancies with a requirement for process or methodology skills 2,620 1,188 1,637
As % of all contract IT jobs advertised in the West Midlands 83.28% 88.39% 84.08%
Number of daily rates quoted 1,710 787 1,083
10th Percentile £306 £195 £275
25th Percentile £402 £381 £375
Median daily rate (50th Percentile) £475 £500 £500
Median % change year-on-year -5.00% - -2.34%
75th Percentile £575 £588 £625
90th Percentile £663 £675 £750
England median daily rate £510 £525 £525
% change year-on-year -2.95% - -4.55%
Number of hourly rates quoted 109 58 115
10th Percentile £14.00 £12.62 £11.09
25th Percentile £20.44 £14.55 £14.00
Median hourly rate £30.50 £18.07 £22.50
Median % change year-on-year +68.83% -19.71% +26.98%
75th Percentile £65.25 £24.10 £41.13
90th Percentile £72.54 £38.67 £57.75
England median hourly rate £45.46 £30.00 £36.00
% change year-on-year +51.53% -16.67% -4.00%

Marketing Analytics
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of contract IT job postings citing Marketing Analytics relative to all contract IT jobs advertised in the West Midlands.

Marketing Analytics job vacancy trend in the West Midlands

Marketing Analytics
Daily Rate Trend in the West Midlands

Contractor daily rate distribution trend for jobs in the West Midlands citing Marketing Analytics.

Contractor daily rate distribution trend for jobs in the West Midlands citing Marketing Analytics

Marketing Analytics
Daily Rate Histogram in the West Midlands

Daily rate distribution for jobs citing Marketing Analytics in the West Midlands over the 6 months to 1 May 2026.

Daily rate histogram for Marketing Analytics in the West Midlands

Marketing Analytics
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analytics within the West Midlands region over the 6 months to 1 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Worcestershire - 1 £325 - 1
Birmingham - 1 £780 -
Marketing Analytics
England

Marketing Analytics
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (50.00%) SAS
Cloud Services
1 1 (50.00%) Power Platform
Database & Business Intelligence
1 1 (50.00%) Metadata
1 1 (50.00%) NoSQL
1 1 (50.00%) Power BI
General
1 2 (100.00%) Marketing
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Banking
2 1 (50.00%) Finance
2 1 (50.00%) Presentation Skills
Job Titles
1 2 (100.00%) Analyst
2 1 (50.00%) CRM Analyst
2 1 (50.00%) Data Analyst
2 1 (50.00%) Insight Analyst
2 1 (50.00%) Lead
Miscellaneous
1 1 (50.00%) Credit Risk
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) A/B Testing
2 1 (50.00%) Business Intelligence
2 1 (50.00%) Campaign Analysis
2 1 (50.00%) CRM
2 1 (50.00%) Data Transformation
2 1 (50.00%) Data Validation
2 1 (50.00%) Email Marketing
2 1 (50.00%) Machine Learning
2 1 (50.00%) Mathematics
2 1 (50.00%) Pricing Analytics
2 1 (50.00%) Problem-Solving
2 1 (50.00%) Project Management
2 1 (50.00%) Risk Analytics
2 1 (50.00%) Stakeholder Management
2 1 (50.00%) Stress Testing
2 1 (50.00%) Test Automation
2 1 (50.00%) Validation
2 1 (50.00%) Visualisation
2 1 (50.00%) Web Analytics
Programming Languages
1 2 (100.00%) SQL
2 1 (50.00%) Python
2 1 (50.00%) VBA
Vendors
1 1 (50.00%) Teradata